The ability to track and see visitor behavior is absolutely vital to the success of your business online.
The saying ”you can’t manage what you don’t measure” is as true in the digital age as always. If you don’t know what is going on on your site, how will you get better results online?
Website users have been searching for accurate ways to track and understand what is happening since websites were first invented. From simple tracking counters, to sophisticated analytical software like Google Analytics which can deliver detailed key data.
Tracking visitor behaviour is vitally important for the success of your digital presence, not only because it enables you to understand what visitors are doing so you can improve your results, but research also proves that past consumer behavior is the most reliable indicator of future behaviour. Better, in fact, than demographics.
While the ability to track statistical reports such as how many web visitors are visiting your website, what pages they are arriving on and departing from, how long they are staying on your website for, what terms people are searching for, page views, referring web sites, etc …, is vitally important, wouldn’t it also be fantastic to track precisely what users are clicking on, where on your site they are visiting the longest for, what links they are clicking on, what areas of the page visitors are browsing, and so on?
Fortunately, heat map technology makes this possible. Website heatmaps can be used to analyze areas on a web page that web visitors scan most frequently. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your collection of key business analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that works with WordPress and that lets you visually track your website visitors’ complete journey and creates instant heat maps showing precisely where they click and where they scroll throughout your pages.
HeatMapTracker software also allows you to see your site from your visitor’s point of view.
Learn more here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your visitors interact with your web site, the more you can improve your site’s user experience. Imagine knowing the specific barriers that are preventing your prospects from fully benefiting from your website, such as confusing site navigation elements, or distracting banner ads. As a website owner, you can help your visitors to complete certain actions, such as join your newsletter or click on certain links.
Although Google Analytics has its overlay feature which can give you an idea of which links on your web page are being clicked, a heat map can also reveal any clicks that users are making on your page, regardless of whether these are actual links or not. This is an important difference because if a heat map analysis reveals that visitors are clicking on a graphic element which they suppose to be a link, but is actually not a hyperlinked image, you would be able to quickly fix this by adding a link to the image, or let your readers know that the image is just a graphic.
In short, heatmaps are one of the best methods to test your site design, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your site:
Capture Everything Users Do On Your Web Pages
The script records every visitor session on your site, enabling you to see all page clicks, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The application is hosted on your own server, giving you no-limit recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-off investment to own the script, which entitles you to receive free updates and future enhancements.
Some additional script benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your site, you can discover problem areas preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About Visitor Behavior: The screen video playbacks of your users’ sessions reveal precisely what happens on your web pages. Heat Maps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they hover in a particular section, how quickly they navigate down your site and more! No more guesses or making wrong assumptions … just pure intel of what happens when people visit your web site.
- Increase User Engagement: HeatMap Tracker helps you increase visitor interaction with your site, which improves sales and conversion rates. There are a number of ways to do this and we’ll list some of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Ready to go in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time reading and monitor how far down your product pages your visitors scroll down to as an indicator of how long your sales message can retain their attention. Heat Map Tracker lets you analyze every single user session to help you understand how users are interacting with your website or particular pages on your site.
- Unlimited session screen captures and session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can measure visitor sessions on your pages for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving content that your users care about. You can also see regional location data of your visitors and learn which part of the world they are coming from.
Additional features:
The image below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and feedback plugin customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Discover what’s working (i.e. where visitors click) and what doesn’t work (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that these lead to somewhere else?
- Get useful information on ways to optimize your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experimentation to improve your site’s visitor impact, or optimize the impact of your landing page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if any content section should be included, redesigned, or deleted.
- Create “before” and “after” case studies for web-related services.
- Compare if users prefer to click on images vs buttons versus text links, and how specific user segments engage within your site.
- Diagnose suspected site security weaknesses or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing robust products and customer support. The product download area includes video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker comes in three versions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to ten domains. Price = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other editions (click tracking, heat maps, browser session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for digital marketing service providers. Price = $497.00 One-time.
Note: The cost of purchasing Heat Map Tracker depends on whether there are any promotions or limited-time special offers. The price shown above was current at the time this review was published. This may or may not be the actual pricing set by the software seller when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price here:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics can provide useful metrics on things such as how many people are finding your website, how they find it and what they are doing during their visits. However, to really gain an understanding into how your website and its content is being used by your visitors to engage with your digital presence, then a heat map analytics service can be a very practical way to do so.
We recommend purchasing a license of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your user-experience, visitor engagement and for generating more online sales.
For full details, visit the software website here: HeatMapTracker – Live ClickTracking & Heat Map Tracker
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