Being able to track, monitor and understand the behavior of visitors on your web site is absolutely vital to your online success.
The adage ”you can’t manage what you don’t measure” is as true in the digital economy as ever. If you don’t know what is happening on your website, then how can you know what elements of your web site can be improved?
People have looked for ways to track and analyze visitor behaviour since web sites first appeared. From simple counters that track the number of visitors, to powerful and sophisticated analytical tools like Google Analytics and other applications which can record and display incredibly detailed key data.
Analyzing visitor behavior is important for a successful digital business, not just because it allows you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that previous visitor behaviour is the most reliable way to predict future behaviour. More reliable, in fact, than knowing demographics.
Although being able to analyze statistical information such as how many unique visitors are landing on your site, which pages they are coming and leaving from, how long they are staying on your website for, what keywords people are searching for, page views, referring websites, and so on, is highly essential, wouldn’t it be excellent to be able to view exactly what users are reading, where on your pages they are staying the longest for, what links they are clicking on, what parts of the content visitors are most intrigued about, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps are used to analyze areas on a web site page that web visitors scan most frequently. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress web site, then it’s easy to add heat map tracking and recorded visitor session replays to your collection of essential site analysis tools using a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your site users’ entire journey and generates instant heat maps showing where they click and where they scroll on your site.
HeatMapTracker analytics tool also lets you look over the shoulders of everyone who visits your site.
More info: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your visitors interact with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully engaging with your site, such as unclear navigation layouts, or distracting banner ads. As a site owner, you can help your users to perform certain actions, such as signing up to a newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature that can give you an idea of what links on a page are being clicked, a heatmap can reveal any clicks that users are making on your page, whether they are links or not. This is a significant benefit because if a heat map report reveals that users are clicking on a graphic element that they imagine to be a link, but turns out not to be a hyperlinked image, you could easily edit this by linking the image to the page your readers are trying to get to, or let your visitors know that the image is not a link.
In short, heat maps are one of the most useful ways to test the design of your website, measure how navigatable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to track user behaviour on your website:
See Everything Visitors Are Doing On Your Site
HeatMap Tracker creates a screen video of every browsing session on your web site, enabling you to capture all page clicks, eye-tracking and page scrolling.
Full Control Without Limitations
The software is hosted on your own server, giving you no restrictions on recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to own the HeatMapTracker application, after which you are then entitled to receive lifetime upgrades and enhancements.
Some additional software benefits include the following:
- Improve Site Usability: By seeing how visitors use your site, you can uncover difficulties preventing visitors from taking desired actions and correct these.
- Stop Guessing User Behavior: The video recordings of your visitors’ sessions allow you to know exactly what is happening on your web pages. Screen overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they stay on a particular spot, how quickly they scroll down your content and more! No more guesses or hoping … just pure data of what takes place when users land on your web pages.
- Increase User Engagement: HeatMapTracker lets you increase user interaction with your business, which improves your online sales and conversions. There are many ways to achieve this and we’ll go over several of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many great features for site owners. Here are just a few of these:
- Fast and easy to install and configure. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and measure how far down your product pages your visitors scroll as a benchmark of the length of time your site or content can keep them interested. HeatMap Tracker lets you study each and every visitor session to see how they are interacting with your site or some pages on the site.
- Unlimited visitor recording and user session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can measure users on your website for 1 day, a couple of weeks, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can quickly see which pages your visitors are moving towards and how they interact with each page’s content, allowing you to invest more time on improving content that visitors care about. You can also view regional location data of your visitors and see which part of the world they are visiting from.
Additional features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials that customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:
- Learn what works (i.e. where people are clicking) and what’s not working (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on images assuming that these lead to somewhere else?
- Get useful information on ways to improve your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get practical information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” tests to improve your landing page’s “first impression”, or maximize the impact of the home page’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element could be inserted, changed, or deleted.
- Produce “before” and “after” comparison reports for web services.
- Compare whether visitors prefer to click images vs buttons vs text links, and how specific user segments engage within your web site.
- Confirm confirmed site security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing exceptional products and customer support. The product download area contains video instructions for installing and configuring the software.
Software Cost
HeatMapTracker comes in three separate editions:
- Basic License – Licensed for one site. Price = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 sites. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other editions (click tracking, heat maps, session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 One-off payment.
Please Note: Pricing details of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. The price above was correct at the time this review was published. This may not be the actual price charged by the software seller when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics can provide very useful information on things such as how many people are visiting your website, how they are finding it and what they are doing during their visits. However, if you want to really gain an understanding into how your site and your content is being used by your visitors to connect with your digital presence, then a heatmap analytics service can be a great way to do so.
We recommend buying a copy of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, visitor engagement and to increase sales of your products or services.
For more details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracker
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