Being able to track the behavior of visitors on your web site is absolutely vital to your online success.
The saying ”you can’t manage what you don’t measure” is as true in the digital economy as always. If you don’t know what is happening when users arrive on your web pages, then how can you know what aspects of your site can be improved?
Businesses have been looking for ways to track and analyze user behavior since web sites were first developed. From simple tracking counters, to very powerful statistical tracking software like Google Analytics and other applications that can deliver incredibly detailed key metrics.
Learning about user behaviour is vitally important for the success of your online business strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that previous user behaviour is the most reliable indicator of future behavior. It’s an even more more reliable predictor in fact, than knowing demographics.
Although the ability to track key metrics like how many web visitors are exploring your website, which pages they are arriving on and departing from, how long they are staying on your site for, what terms people are searching for, unique page views, referring sites, etc …, is extremely important, wouldn’t it also be excellent to be able to know precisely what visitors are reading, where on your site they are navigating through for the longest period of time, what links they are clicking on, which areas of your site they are browsing, and more?
Fortunately, heatmap technology makes this easy. Web heat maps have been used to help locate areas on a web page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress-powered web site, then you can easily add heatmap tracking and session replays to your arsenal of key site analysis tools with a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other programs) and that visually records your web site users’ movements and creates live heatmaps that show precisely where they click and where they scroll on your web pages.
The HeatMapTracker software enables you to spy on every move your users make.
For more details go here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users interact with your content, the more you can improve your website’s user experience. Imagine knowing the exact barriers that have been preventing your visitors from fully engaging with your website, like confusing navigation elements, or distracting design elements. As a website owner, you can guide your users to perform certain actions, such as joining a newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of what links on your page users are clicking, a heatmap will also reveal any clicks that visitors are making on your site, regardless of whether these are links or not. This is important because if a heatmap analysis reveals that readers are clicking on an image which they think is a link, but is actually not a link, you could quickly fix this by adding a link to the image, or let your readers know that the image is not linked.
In short, heatmaps can be one of the best ways to test the design of your website, see how readable your content is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor user behaviour on your website:
Observe Everything Visitors Do On Your Site
Heat Map Tracker creates a screen video of every user browsing movement on your website, enabling you to view all clicks, eye-tracking and page scrolls.
Full Control Without Limitations
The application allows you to self-host the technology, giving you unlimited session recording and playbacks.
Free Updates & Enhancements
There is a one-off cost to own the HeatMapTracker application, which entitles you to receive free upgrades and future enhancements.
Additional benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your web site, you can identify problems that prevent users from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing User Behaviour: The video playbacks of your users’ sessions reveal precisely what happens on your website. Heatmaps let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they hover on a particular spot, how fast they navigate down your site and more! No more guessing or hoping … just real intel of what goes on when users land on your web site.
- Increase Website Sales: Heat Map Tracker lets you improve visitor engagement with your business, which improves sales and conversions. There are a number of ways to achieve this and we’ll present a number of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker includes many unique features for WordPress users. Here are just a few of these:
- Fast and easy to install and implement. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and monitor how far down your page your visitors scroll down to as a benchmark of how long your web copy can retain their attention. HeatMapTracker lets you analyze each and every visitor experience to see how visitors interact with your website or certain pages on your site.
- Unlimited visitor recording and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can spy on visitor sessions on your website for a few days, a week, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded user sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to spend more time on pages that users care about. You can also view regional demographic data of your visitors and see where they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and comments that customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Understand what works (i.e. where users are clicking) and what doesn’t work (where users are not going to). For example, are people engaging with your videos? Are they clicking on images thinking that they are links to another destination?
- Get practical data on ways to refine your landing pages, signup forms, checkout processes, navigation, etc.
- Get practical data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” testing to improve your landing page’s “first impression”, or maximize the impact of your home page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether any content section needs to be inserted, edited, or removed.
- Produce “before” and “after” case studies for digital marketing services.
- Test whether users tend to click images vs buttons versus text links, and how specific user segments engage with your website.
- Investigate suspected website security threats or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering great products and customer support. The members area includes video tutorials for installing and configuring the software.
Software Cost
HeatMap Tracker is available in 3 different versions:
- Basic License – Licensed for 1 website. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to 10 websites. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital agencies. Cost = $497.00 One-time.
Please Note: Pricing details of Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. Currently, the product is being retailed for the amounts shown above. This may or may not be the actual pricing set by the software seller when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services like Google Analytics can provide great information on things such as the number of people finding your website, how they found it and what they do whilst on your website. However, if you want to truly gain an understanding into how your web site and your content is helping your visitors to interact with your business online, then a heat map analytics software tool can be a very practical way to do this.
We recommend that you consider getting a license of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for increasing online sales.
For more information, visit the software website: Heat Map Tracker – Live Click-Tracking And Heat Map Tracker
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