Being able to track and monitor the behavior of visitors on your website is extremely important to the success of your business online.
The old business management saying “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is happening when visitors arrive on your site, how can you get better online results?
Businesses have been searching for ways to track and analyze visitor behaviour since websites were first introduced. From simple counters that track the number of visitors, to sophisticated statistical tracking software like Google Analytics which record incredibly rich key metrics.
Measuring visitor behavior is vitally important for the success of your web site, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also shows that past user behavior is the best indicator of future behaviour. It’s a better indicator, in fact, than user demographics.
Although being able to analyze key information like how many visitors are landing on your website, which pages they are coming and leaving from, how long they are staying on your site for, which keywords people are searching for, page views, referring websites, and so on, is extremely essential, wouldn’t it be useful to know precisely what visitors are reading, where on your pages they are navigating through for the longest time periods, what hyperlinks they are clicking on, which areas of your site they are browsing, and more?
Fortunately, heat map technology makes this easy and possible. Web heatmaps are used to review areas of a website page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay tools.
If you use WordPress, then you can easily add heat map tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software script that works with WordPress (and other web programs) and that visually records your web site visitors’ entire session and generates instant heat maps showing precisely where users click and where they are scrolling on your pages.
The HeatMapTracker application lets you record every action your visitors make.
Learn more here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users interact with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your users from fully accessing your site, like unclear site navigation layouts, or disruptive design elements. As the website owner, you can help your visitors to perform certain actions, such as join your newsletter or clicking on certain links.
Although Google Analytics has its overlay feature that can show you what links on a web page visitors are clicking, a heat map will also reveal any clicks that users are making on your site, regardless of whether these are actual links or not. This is important because if a heatmap analysis helps you discover that users are clicking on an image that they suppose to be a link, but is actually not a hyperlinked image, you can quickly repair this by adding a link to the image, or make it clear to your readers that the image is not linked.
Heat maps, therefore, can be one of the best methods to test your site design, see how navigatable your site is and improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track visitor behavior on your site:
Capture Everything Visitors Are Doing On Your Website
The software lets you record every user browsing session on your web site, allowing you to observe all which buttons and links are being clicked, eye-tracking and scrolls.
Full Control With No Restrictions
The application is hosted on your own server, giving you no limits on user recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-off investment to purchase the script, which then entitles you to receive free updates and enhancements.
Additional script benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web pages, you can identify problems preventing users from progressing to the end of your sales funnel and reach your site benchmarks.
- No More Guessing User Behavior: The screen video playbacks of your users’ browsing sessions allow you to understand precisely what happens on your site. Click overlays let you see exactly which elements users click on, where they are drawn to most on your website, how long they browse on a specific section, how far they navigate down your content and more! No more guessing or assuming wrongly … just pure data of what goes on when people navigate around your website.
- Increase User Engagement: HeatMap Tracker lets you increase user interaction with your business, which improves your online sales and conversion rates. There are many ways to achieve this and we’ll go over a number of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many features for web site owners. Here are just a few of these:
- Fast and easy to install and set up. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and see how far down your page your visitors scroll as an average of how long your site or content can retain their attention. HeatMapTracker lets you study every single user experience to help you understand how users are interacting with your website or some pages on the web site.
- Unlimited session recording and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can capture visitor sessions on your website for 1 day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can quickly view the top pages your readers are moving towards and how they are interacting with each page’s content, allowing you to spend more time on pages that your visitors are more interested in. You can also monitor regional demographics of all visitors and discover which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials and feedback plugin customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Discover what’s working (i.e. where people click) and what doesn’t work (where users are not going to). For example, are users engaging with your videos? Are they clicking on images assuming that they may be linking to somewhere else?
- Get actionable information on how to refine your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experiments to improve your site’s visitor impact, or optimize the impact of your site’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify if any content section should be inserted, rearranged, or taken out.
- Produce “before” and “after” case studies for web-related services.
- Test whether users tend to click on images versus buttons vs text links, and how specific user segments engage with your web site.
- Analyze confirmed site security exploits or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing robust product quality and customer support. The member download area includes video tutorials for installing and configuring the software.
Product Cost
HeatMap Tracker comes in 3 editions:
- Basic License – Allows you to use on 1 website. Price = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 websites. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Price = $497.00 One-off payment.
Please Note: The price of the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this content was published. This may or may not be the actual pricing set by the software developer when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics provide very useful information on things such as how many people are visiting your pages, how they find it and what they do whilst on your web pages. However, to truly gain deeper insights into how your web site and your content is being used by your visitors to engage with your digital presence, then a heat map analytics tool can be extremely practical.
We recommend that you consider buying a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your site’s user-experience, engagement and for increasing web sales.
To learn more, check out the software here: HeatMap Tracker – Real-Time ClickTracking And HeatMap Tracking Plugin
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