Being able to track visitor behavior is absolutely important to your online success.
The saying ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is happening when users arrive on your web pages, how can you get better online results?
Website users have been looking for ways to track and analyze what is happening since websites were first created. From basic tracking counters, to powerful and sophisticated analytical tools like Google Analytics which track incredibly granular key information.
Measuring visitor behaviour is vitally important for the success of your business, not only because it allows you to understand what visitors are doing so you can improve your results, but testing also shows that past consumer behavior is the best way to predict future behavior. It’s an even better indicator, in fact, than demographics.
While being able to monitor valuable information like the number of unique web users are exploring your website, what pages they are landing on and leaving from, how long they are remaining on your website for, what terms are being searched for, unique page views, referring web sites, etc …, is extremely essential, wouldn’t it be useful to be able to view precisely what users are clicking on, where on your pages they are visiting the longest time on, which links they are clicking on, which areas of your page visitors are pausing on, and more?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps have been used to locate areas of a website page that visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software script that is compatible with WordPress (and other web programs) and that lets you record your web site users’ entire journey and generates instant heatmaps that show where users are clicking and where they scroll throughout your pages.
The HeatMapTracker analytics tool also lets you look over the shoulders of every person who comes to your web site.
Go here to learn more about the software: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your visitors are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact issues that prevent your prospects from fully engaging with your site, such as confusing site navigation layouts, or distracting ads. As the website owner, you can guide your site visitors to complete certain actions, such as sign up to your newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature which can give you an idea of what links on a page visitors are clicking, a heatmap can also show you any clicks that visitors make on your site, whether they are actual links or not. This is important because if a heatmap report reveals that visitors are clicking on an image that they think is a link, but happens to not be a link, you would be able to easily repair this by linking the image to the page your readers are trying to get to, or let your visitors know that the image is just a graphic.
In short, heatmaps can be one of the most useful ways to test the design of your website, see how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track user behavior on your site:
Observe Everything Users Do On Your Web Pages
HeatMapTracker creates a video of every visitor session on your web site, allowing you to see all page clicks, eye-tracking and page scrolling.
Complete Control Without Restrictions
The script is self-hosted, giving you no-limit session recordings and pageviews.
Free Upgrades & Enhancements
There is a one-off investment to buy the software, which then entitles you to receive free updates and future enhancements.
Some additional benefits of the application include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your site, you can uncover problem areas that prevent users from progressing to the end of your sales funnel and reach your site benchmarks.
- Stop Guessing Visitor Behavior: The screen video playbacks of your users’ browsing sessions let you observe precisely what is happening on your site. Heat Maps let you know exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they hover in a particular section, how quickly they scroll down your site and more! No more guesses or making wrong assumptions … just real data of what takes place when people come to your web pages.
- Increase User Engagement: HeatMap Tracker helps you improve user engagement with your business, which increases sales and conversion rates. There are many ways to do this and we list several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker offers many features for web site owners. Here are just a few of these:
- Fast and simple to install and set up. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your content visitors look at and monitor how far down your sales or product pages your visitors read down to as an indicator of how long your site or content can engage them for. HeatMap Tracker lets you review and analyze each and every visitor action to help you see how users interact with your site or particular pages on your site.
- Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can capture visitors on your site for a few days, a week or two, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving content that users care about. You can also see regional demographic data of your visitors and see where they are visiting from.
Additional software features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and comments customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Discover what’s working (i.e. where users are clicking) and what doesn’t work (where people are not going to). For example, are people watching your videos? Are they clicking on images thinking that these lead to another section?
- Get insights on ways to improve your landing pages, signup forms, memberships, navigation, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” experimentation to improve your site’s visitor impact, or maximize the impact of the landing page’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a page element should be inserted, reworked, or taken out.
- Create “before” and “after” case studies for digital services.
- Analyze if users prefer to click images vs buttons vs text links, and how particular user segments engage within your website.
- Confirm confirmed website security problems or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a respected online marketer with a solid reputation for providing reliable products and support. The member download area includes video instructions for installing and configuring the software.
Product Price
HeatMapTracker comes in 3 different editions:
- Basic License – Use on 1 domain. Price = $197.00 Single Payment.
- Professional License – Licensed for up to ten websites. Price = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Price = $497.00 One-time.
Note: Current pricing for the product depends on whether there are any promotions or limited-time specials being offered. Currently, the software is being retailed for the prices shown above. This may or may not be the actual price charged by the plugin seller when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services such as Google Analytics can provide good information on things such as how many people are finding your pages, how they are finding it and what they are doing during their visits. However, if you want to truly gain deeper insights into how your web site and its content is helping your visitors to engage with your digital presence, then a heat map analytics software application can be very useful.
We recommend that you consider purchasing a license of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to generate more web sales.
For more details, check out the software here: HeatMap Tracker – Live ClickTracking & HeatMap Tracking Plugin
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