The ability to track the behavior of visitors and users on your site is absolutely important to the success of your digital presence.
The saying ”you can’t manage what you can’t measure” is as true in the digital economy as always. If you don’t know what is happening when users arrive on your web site, then how can you improve your online results?
Website users have looked for useful ways to track and understand what is happening since web sites were first introduced. From simple tracking counters, to sophisticated and powerful statistical tracking tools like Google Analytics which can capture incredibly granular key data.
Learning about user behavior is vitally important for the success of your digital presence, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that past user behaviour is the best indicator of future behavior. More reliable, in fact, than demographics.
While being able to monitor valuable metrics such as the number of unique web visitors are landing on your website, which pages they are coming and leaving from, how long they are staying on your website for, keywords searched, average page views, referring web sites, etc …, is vitally essential, wouldn’t it also be fantastic to be able to track precisely what users are reading, where they are visiting the longest for, what hyperlinks they are clicking on, what areas of your content they are most intrigued about, and more?
Fortunately, heat map technology makes this easy and possible. Website heatmaps can be used for displaying areas in a website page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of web analytics and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking and session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other web programs) and that lets you record your web site users’ movements and generates instant heatmaps showing where users are clicking and where they are scrolling throughout your pages.
HeatMapTracker application allows you to capture every action your users make.
Learn more here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your visitors are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the specific challenges that are preventing your users from fully accessing your website, such as unclear navigation layouts, or disruptive adverts. As the website owner, you can guide your users to perform certain actions, such as opting into a newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature that can give you an idea of which links on your web page are being clicked, a heatmap can reveal any clicks that users make on your page, regardless of whether they are actual links or not. This is a significant benefit because if a heat map report reveals that users are clicking on a graphic element that they think is a link, but happens to not be a link, you would be able to easily fix this by adding a link to the image, or let your users know that the image is not linked.
In short, heat maps can be one of the most useful methods to test the design of your website, measure how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor user behaviour on your website:
Capture Everything Users Are Doing On Your Website
HeatMap Tracker creates a screen video of every browsing session on your web site, enabling you to observe all page clicks, eye-tracking and page scrolls.
Full Control Without Limitations
The script is self-hosted, giving you no-limit recordings and pageviews.
Free Updates & Enhancements
There is a one-time investment to own the application, which entitles you to receive unlimited upgrades and future enhancements.
Additional script benefits include:
- Improve Site Usability: By seeing how visitors navigate your website, you can spot issues that prevent visitors from progressing to the end of your sales funnel and reach your site benchmarks.
- Stop Guessing About User Behavior: The screen video recordings of your users’ browsing sessions allow you to observe precisely what takes place on your web pages. Heatmaps let you know exactly which elements users click on, which areas they are drawn to most on your site, how long they choose to stay in a specific area, how far they scroll down your pages and more! No more guessing or making wrong assumptions … just accurate data of what takes place when visitors visit your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you improve user interaction with your business, which improves sales and conversions. There are a number of ways to achieve this and we present some of these in the “Tips” section later in this review.
Features
HeatMapTracker offers many features for WordPress users. Here are just some of these:
- Fast and easy to install and set up. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and see how far down your sales pages your users scroll down to as a benchmark of how long your website and/or sales copy can engage them for. HeatMapTracker lets you study each and every visitor session to see how users are interacting with your website or particular pages on your site.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can record user sessions on your website for a few days, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for each project. You can quickly see the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on the content that your visitors care about. You can also analyze regional demographic data of your visitors and see which part of the world they are coming from.
Additional software features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials that users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your results:
- Understand what works (i.e. where people click) and what doesn’t work (where people are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these link to another destination?
- Get useful information on ways to optimize your landing pages, sign-up forms, memberships, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” testing to improve your site’s visitor impact, or optimize the impact of your website’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if any section of your content should be included, reworked, or deleted.
- Produce “before” and “after” comparison reports for digital marketing services.
- Test if users prefer to click on images vs buttons vs text links, and how particular user segments interact within your web site.
- Investigate confirmed website security exploits or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for providing exceptional product quality and support. The product download area contains video instructions for installing and configuring the software.
Product Pricing
Heat Map Tracker is available in three separate versions:
- Basic License – Single installation only. Price = $197.00 One-time.
- Professional License – Allows you to use on up to ten domains. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Cost = $497.00 One-time.
Note: Pricing details of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was correct when this review was written. This may not be the actual price set by the product developer when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing details:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services such as Google Analytics provide great metrics on things such as the number of people coming to your pages, how they found it and what they do during their visits. However, to really gain deeper insights into how your website and your content is helping your visitors to engage with your digital presence, then a heat map analytics software application can be a great way to do so.
We suggest getting a license of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to generate more sales of your products or services.
To learn more, visit the software website: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracking Plugin
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