The ability to track, monitor and understand the behavior of visitors and users on your web site is absolutely important to the success of your digital presence.
The old management adage “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is going on on your site, how can you get better results?
Business owners have looked for practical ways to track and analyze what visitors are doing on their web pages since websites were first introduced. From basic tracking counters, to very powerful analytical tools like Google Analytics which record and let users see incredibly rich measurements.
Analyzing user behavior is vitally important for a successful digital business, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that past user behaviour is the best way to predict future behavior. More reliable, in fact, than knowing demographics.
Although the ability to monitor key data such as the number of web visitors are landing on your website, what pages they are arriving on and departing from, how long they are staying on your site for, keywords searched, page views, referring web sites, etc …, is extremely essential, wouldn’t it be great to be able to track precisely what users are reading, where on your pages they are staying the longest for, what hyperlinks they are clicking on, which areas of the page visitors are pausing to read more about, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps are used to help pinpoint areas on a web page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of statistical software and session replay tools.
If you own a WordPress website, then it’s easy to add heat map tracking and recorded visitor session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that lets you record your website visitors’ every movement and creates live heatmaps showing precisely where users are clicking and where they scroll throughout your web pages.
HeatMapTracker analytics tool also enables you to see your site from your visitor’s point of view.
For more details go here: Heat Map Tracker
Benefits
The more accurately you know how your visitors engage with your site, the more you can improve your site’s user experience. Imagine knowing the exact challenges that prevent your visitors from fully benefiting from your website, like unclear navigation elements, or disruptive adverts. As a website owner, you can encourage your users to complete certain actions, such as sign up to your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can give you an idea of which links on your page users are clicking, a heat map will reveal any clicks that visitors make on your page, regardless of whether these are links or not. This is important because if a heat map analysis reveals that visitors are clicking on an image that they think is a link, but turns out not to be a link, you could easily edit this by adding a link to the image, or let your users know that the image is not linked.
In short, heat maps can be one of the most useful ways to test the design of your site, see how readable your content is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track user behavior on your site:
Observe Everything Visitors Do On Your Web Pages
HeatMapTracker creates a video of every visitor movement on your site, allowing you to view all links and buttons clicked, eye-tracking and page scrolling.
Full Control With No Limitations
The application allows you to self-host the technology, giving you no limits on session recording and pageviews.
Unlimited Updates & Enhancements
There is a one-time investment to own the HeatMapTracker software, after which you are then entitled to receive free updates and future enhancements.
Some additional script benefits include the following:
- Improve Your Marketing: By seeing how visitors navigate your web pages, you can identify problems preventing visitors from taking desired actions and optimize your site.
- No More Guessing User Behavior: The video playbacks of your users’ browser sessions allow you to know exactly what takes place on your web pages. Heat Maps let you see exactly which elements visitors click on, where they are drawn to most on your website, how long they stay on a particular section, how quickly they travel down your site and more! No more guesses or assuming wrongly … just accurate intel of what goes on when visitors land on your site.
- Increase Online Sales: HeatMapTracker lets you increase user engagement with your site, which improves your sales and conversions. There are many ways to achieve this and we go over several of these in the “Tips” section later in this review.
Software Features
HeatMapTracker includes many features for site owners. Here are just a few of these:
- Quick and simple to install and set up. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time view and see how far down the page your visitors read down to as a benchmark of how long your site can keep them interested. HeatMap Tracker lets you study each and every visitor experience to help you learn how they interact with your site or some pages on your site.
- Unlimited session screen captures and user session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can spy on visitor sessions on your web pages for 1 day, a couple of weeks, a month, or more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that users are more interested in. You can also analyze regional demographic data of your visitors and learn which part of the world they are visiting from.
Additional features:
The image below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and feedback users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Understand what’s working (i.e. where users are clicking) and what doesn’t work (where people are not clicking). For example, are users engaging with your videos? Are they clicking on graphic elements believing that these are links to somewhere else?
- Get useful information on ways to refine your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get practical information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your landing page’s visitor impact, or maximize the impact of your website’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify whether a section of the content needs to be included, rearranged, or taken out.
- Produce “before” and “after” comparison reports for digital marketing services.
- Test whether visitors prefer to click images versus buttons versus text links, and how particular user segments engage with your site.
- Confirm confirmed site security issues or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing exceptional products and customer support. The member download area contains video tutorials for installing and configuring the software.
Product Price
HeatMapTracker is available in three separate versions:
- Basic (Single) License – Single use only. Price = $197.00 One-time.
- Professional License – Allows you to use on up to ten domains. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development agencies. Price = $497.00 One-off payment.
Please Note: The price of the Heat Map Tracker product depends on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this content was published. This may not be the actual price charged by the plugin author when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics can provide you with good metrics on things such as how many people are visiting your site, how they found it and what they do during their visits. However, if you want to really gain an insight into how your site and its content is helping your visitors to connect with your business online, then a heatmap analytics tool can be very useful.
We recommend that you consider buying a license of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, visitor engagement and to generate more web sales.
For more details, check out the software here: HeatMap Tracker – Real-Time Click-Tracking & HeatMap Tracking Plugin
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