Being able to track the behavior of visitors on your site is absolutely vital to the success of your business online.
The adage ”you can’t manage what you don’t measure” is as important today as always. If you don’t know what is happening when visitors arrive on your site, how will you get better results?
Business owners have looked for ways to track and understand user behaviour since websites were first created. From basic counters that track visitors, to very powerful and sophisticated analytical tools like Google Analytics and other applications that capture incredibly fine data.
Measuring user behaviour is very important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been shown over and over that past user behavior is the best predictor of future behaviour. More reliable, in fact, than knowing demographics.
While being able to see valuable details such as how many web users are coming to your web site, what pages they are coming and leaving from, how long they are remaining on your site for, keywords searched, unique page views, referring pages, and so on, is vitally important, wouldn’t it be excellent to know precisely what visitors are reading, where on your site they are navigating through, what hyperlinks they are clicking on, what areas of your page visitors are mostly interested in, and more?
Fortunately, heat map technology makes this possible. Website heatmaps have been used to pinpoint areas in a web site page most frequently scanned by online visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking with recorded session replays to your business tool box using an easy-to-install and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that is compatible with WordPress and that visually records your site visitors’ every movement and generates live heat maps showing exactly where they are clicking and where they scroll throughout your web site.
HeatMapTracker software also lets you record every move your visitors make.
For more details go here: HeatMapTracker
Benefits
The more information you have about how your visitors are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the exact barriers that prevent your prospects from fully accessing your site, such as unclear site navigation elements, or disruptive banner ads. As the site owner, you can encourage your users to complete certain actions, such as join your newsletter or clicking on specific links.
While Google Analytics has an overlay feature which can give you an idea of what links on a page users are clicking, a heatmap will also show you any clicks that visitors are making on your page, regardless of whether these are links or not. This is important because if a heat map report helps you discover that visitors are clicking on a graphic element that they think is a link, but is actually not a link, you would be able to easily change this by adding a link to the image, or let your users know that the image is not a hyperlink.
Heat maps, therefore, are one of the most useful methods to test your site design, assess how navigatable your content is and improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your website:
Record Everything Visitors Are Doing On Your Website
Heat Map Tracker captures every browsing movement on your web site, enabling you to monitor all page clicks, eye-tracking and scrolls.
Full Control Without Restrictions
The software is hosted on your own server, giving you no-limit session recording and pageviews.
Free Upgrades & Enhancements
There is a one-time cost to own the HeatMapTracker application, which entitles you to receive unlimited software updates and all future enhancements for life.
Additional application benefits include:
- Improve Your Marketing Efforts: By seeing how visitors experience your site, you can identify challenges preventing users from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing About User Behaviour: The video recordings of your users’ browsing sessions allow you to see precisely what is taking place on your site. Overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they stay on a specific spot, how fast they travel down your pages and more! No more guessing or hoping … just real data of what goes on when visitors land on your web pages.
- Increase Online Sales: HeatMapTracker lets you improve visitor interaction with your business, which improves your online sales and conversion rates. There are many ways to achieve this and we’ll present some of these in the “Tips” section further below.
Features
HeatMapTracker includes many unique features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and monitor how far down the page your users read down to as a benchmark of how long your content can keep them interested. HeatMapTracker lets you review and analyze each and every visitor action to help you understand how they interact with your website or particular pages on your website.
- Unlimited session screen captures and user session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can record user sessions on your pages for a few days, a week or two, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for each project. You can easily view which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on pages that users care about. You can also analyze regional demographic data of all visitors and see which part of the world they are visiting from.
Additional features:
The image below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials plugin users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Discover what works (i.e. where visitors are clicking) and what doesn’t work (where visitors aren’t going to). For example, are people watching your videos? Are they clicking on images believing that they link to another location?
- Get useful data on how to refine your landing pages, sign up forms, subscriptions, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” tests to improve your home page’s visitor impact, or maximize the impact of the home page’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if a content section needs to be inserted, reworked, or deleted.
- Create “before” and “after” comparison reports for online marketing services.
- Compare if visitors tend to click on images vs buttons versus text links, and how particular user segments interact within your website.
- Confirm suspected site security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering reliable products and customer support. The members area contains video tutorials for installing and setting up the software.
Product Pricing
HeatMapTracker comes in 3 editions:
- Basic License – Installs on 1 website. Price = $197.00 One-off payment.
- Professional License – Allows you to install on up to 10 websites. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, session replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Cost = $497.00 Single Payment.
Please Note: The cost of purchasing HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. The pricing shown above was correct at the time this review was written. This may or may not be the actual price set by the software author when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing details here:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide useful metrics on things such as the number of people arriving on your pages, how they are finding it and what they do whilst on your site. However, to really gain an understanding into how your website and your content is helping your visitors to interact with your digital presence, then a heat map analytics software application can be a very practical way to do this.
We recommend getting a copy of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to get more sales.
For complete details, check out the software here: Heat Map Tracker – Live ClickTracking & Heat Map Tracking Plugin
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