Being able to track, monitor and understand the behavior of visitors on your site is absolutely vital to the success of your business online.
The management saying ”you can’t manage what you can’t measure” is as true today as always. If you don’t know what is happening on your web pages, how would you improve your results online?
Business owners have been looking for useful tools to track and analyze visitor behavior since websites were first developed. From simple counters that track visitor numbers, to sophisticated statistical tracking software like Google Analytics that track and display incredibly granular metrics.
Understanding visitor behaviour is vitally important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that previous consumer behavior is the best way to predict future behaviour. It’s an even better predictor, in fact, than knowing demographics.
While being able to understand statistical information like how many visitors are exploring your web site, what pages they are entering and exiting, how long they are remaining on your site for, keywords searched, average page views, referring web sites, and so on, is highly useful, wouldn’t it also be useful to be able to view exactly what visitors are clicking on, where on your site they are visiting the longest period on, what links they are clicking on, what parts of the content they are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Website heatmaps can be used for displaying areas in a website page most frequently scanned by web visitors. Web heatmaps can also be integrated with other forms of web analytic software and session replay tools.
If you own a WordPress-powered website, then you can easily add heatmap tracking with session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that works with WordPress and that visually records your site visitors’ every movement and generates live heat maps showing exactly where they click and where they are scrolling on your site content.
HeatMapTracker application lets you see your website from your visitor’s point of view.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your visitors engage with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully accessing your site, like confusing navigation layouts, or disruptive design elements. As a website owner, you can encourage your readers to perform certain actions, such as opt into your newsletter or clicking on certain links.
While Google Analytics has its overlay feature which can give you an idea of which links on your page users are clicking, a heatmap will also display any clicks that users make on your site, regardless of whether they are links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on an image that they imagine to be a link, but turns out not to be a link, you can quickly edit this by adding a link to the image, or let your users know that the image is just a design element.
Heatmaps, therefore, are one of the best ways to test your site design, assess how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor user behavior on your site:
Monitor Everything Visitors Are Doing On Your Web Site
HeatMapTracker captures every user browsing movement on your site, enabling you to record all links and buttons clicked, eye-tracking and scrolls.
Complete Control Without Restrictions
The script is hosted on your own server, giving you unlimited session recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-time cost to purchase the software, which then entitles you to receive unlimited updates and all future enhancements for free.
Some additional application benefits include:
- Improve User Experience: By seeing how visitors experience your web pages, you can identify challenges that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About User Behaviour: The video playbacks of your visitors’ sessions reveal precisely what takes place on your website. Heatmaps let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they hover on a particular section, how fast they travel down your site and more! No more guesses or making wrong assumptions … just factual data of what happens when users visit your web pages.
- Increase Website Sales: Heat Map Tracker lets you increase user interaction with your business, which increases your sales and conversion rates. There are many ways to do this and we’ll go over a number of these in the “Tips” section further below.
Software Features
HeatMap Tracker offers many features for site owners. Here are just a few of these:
- Fast and simple to install and configure. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors spend more time on and measure how far down your sales pages your visitors read down to as a benchmark of the length of time your content can retain their attention. HeatMap Tracker lets you study every single user action to help you see how users interact with your site or certain pages on the web site.
- Unlimited session screen captures and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can record users on your web pages for a few days, a week or two, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can quickly see which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving pages that users are more interested in. You can also view regional demographics of all visitors and discover where they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials plugin customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the ways you can use Heat Map Tracker on your website to improve your business:
- Understand what works (i.e. where visitors are clicking) and what doesn’t work (where people are not clicking). For example, are visitors watching your videos? Are they clicking on graphic elements believing that they link to somewhere else?
- Get useful information on ways to improve your landing pages, signup forms, checkout processes, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Perform “above the fold” testing to improve your website’s visitor impact, or optimize the impact of the site’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a page element could be included, edited, or deleted.
- Create “before” and “after” comparison reports for web-related services.
- Test whether visitors prefer to click images versus buttons versus text links, and how particular user segments interact with your site.
- Troubleshoot potential website security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected internet marketer with a solid reputation for delivering robust products and customer support. The member download area contains video tutorials for installing and setting up the software.
Software Pricing
HeatMap Tracker is available in three editions:
- Basic License – Single use only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to ten domains. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other editions (click tracking, heatmaps, session replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for web marketing agencies. Cost = $497.00 Single Payment.
Please Note: Current pricing for this product depends on whether there are any promotions or limited-time special offers. The above reflects the price at the time this article was written. This may or may not be the actual pricing charged by the product author when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics can provide great information on things such as the number of people arriving on your website, how they are finding it and what they do during their visits. However, to really gain an insight into how your website and your content is helping your visitors to engage with your digital presence, then a heatmap analytics software application can be a very practical way to do so.
We recommend purchasing a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to increase sales of your products or services.
For complete details, visit the software website: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Software
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