The ability to understand the behavior of visitors on your website or blog is absolutely vital to your online success.
The adage ”you can’t manage what you can’t measure” is as true in the digital economy as it has ever been. If you don’t know what is happening on your web site, then how will you improve your online results?
Businesses have been looking for practical ways to track and analyze visitor behaviour since web sites were first created. From simple counters that track visitor numbers, to very sophisticated statistical tracking software like Google Analytics which track and display detailed measurements.
Analyzing visitor behaviour is very important for the success of your digital marketing and content strategy, not only because it enables you to understand what visitors are doing so you can better your performance, but research also proves that previous user behaviour is the most reliable indicator of future behaviour. More reliable, in fact, than consumer demographics.
While being able to see valuable information like how many unique web users are landing on your site, what pages they are entering and exiting, how long they are staying on your site for, keywords searched, unique page views, referring websites, and so on, is vitally important, wouldn’t it be fantastic to be able to track precisely what visitors are clicking on, where they are navigating through, what hyperlinks they are clicking on, which parts of the page they are reading, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Website heatmaps are used to monitor areas in a web site page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of web analytics and session replay software.
If you use WordPress, then it’s easy to add heat map tracking and video session replays to your business tool box with a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that works with WordPress and that lets you visually record your website users’ every movement and generates live heat maps showing precisely where they click and where they are scrolling on your pages.
HeatMapTracker application enables you to see your site from your visitor’s point of view.
Go here to learn more: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users engage with your content, the more you can improve your site’s user experience. Imagine knowing the exact challenges that have been preventing your prospects from fully accessing your website, like confusing site navigation layouts, or distracting design elements. As the site owner, you can guide your visitors to complete certain actions, such as joining your newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature that can show you which links on a web page visitors are clicking, a heat map can show you any clicks that users are making on your site, regardless of whether these are actual links or not. This is important because if a heat map analysis reveals that users are clicking on a graphic element which they imagine to be a link, but happens to not be a link, you would be able to easily remedy this by linking the image to the destination URL your readers are trying to get to, or let your readers know that the image is not a link.
Heatmaps, therefore, are one of the most useful methods to test the design of your site, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your website:
Observe Everything Users Do On Your Website
HeatMapTracker records every visitor session on your site, allowing you to observe all links and buttons clicked, eye-tracking and scrolls.
Complete Control With No Restrictions
The software is hosted on your own server, giving you unrestricted user recordings and pageviews.
Free Upgrades & Enhancements
There is a one-time cost to own the software, which entitles you to receive free upgrades and all future enhancements.
Additional software benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web pages, you can identify issues that prevent users from taking desired actions and optimize your site.
- Stop Guessing Visitor Behaviour: The screen video recordings of your visitors’ browser sessions allow you to know exactly what happens on your web site. Heat Maps let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they stay on a specific location, how fast they scroll down your site and more! No more guessing or assuming wrongly … just real information of what happens when people land on your web pages.
- Increase Online Sales: HeatMap Tracker lets you increase visitor engagement with your business, which improves your online sales and conversions. There are a number of ways to achieve this and we discuss several of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker includes many unique features for web site owners. Here are just some of these:
- Fast and easy to install and set up. Ready to use in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors look at and measure how far down your product pages your visitors read down to as a measure of the length of time your website and/or sales copy can keep them engaged. The software lets you review and analyze each and every visitor action to help you see how visitors are interacting with your site or some pages on your site.
- Unlimited session recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can record visitor sessions on your pages for one day, a couple of weeks, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can easily see which pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on pages that visitors are more interested in. You can also analyze regional demographics of your visitors and see where they are visiting from.
Additional features:
The table below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that plugin customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your results:
- Learn what’s working (i.e. where visitors are clicking) and what’s not working (where people are not clicking). For example, are users engaging with your videos? Are they clicking on images assuming that these are links to another area of your site?
- Get ideas on how to improve your landing pages, signup forms, checkout processes, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your landing page’s visitor impact, or optimize the impact of your home page’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify if any section of the content should be added, rearranged, or deleted.
- Produce “before” and “after” comparison reports for web services.
- Compare if visitors prefer to click on images versus buttons vs text links, and how specific user segments engage within your website.
- Review confirmed website security problems or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering exceptional products and support. The product download area includes video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker is available in 3 editions:
- Basic (Single) License – Licensed for 1 domain. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to 10 domains. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the other editions (click-tracking, heat maps, session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you like, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Price = $497.00 One-off payment.
Please Note: The cost of purchasing the product depends on whether there are any promotions or limited-time special offers. Currently, the plugin sells for the prices shown above. This may not be the actual pricing set by the plugin author when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics can provide you with important data on things such as the number of people finding your pages, how they find it and what they do whilst visiting your web site. However, if you want to really gain deep knowledge into how your website and its content is helping your visitors to engage with your business online, then a heat map analytics service can be extremely useful.
We recommend that you consider purchasing a license of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to get more sales of your products or services.
To learn more, check out the software here: HeatMap Tracker – Live ClickTracking & HeatMap Tracker
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