The ability to track and monitor visitor behavior is absolutely vital to your online success.
The old management saying ”you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is happening when visitors arrive on your web site, how will you get better online results?
People have been looking for practical tools to track and analyze what is happening since web sites were first developed. From simple tracking counters, to very powerful and sophisticated statistical tracking tools like Google Analytics which provide granular key information.
Knowing user behavior is important for the success of your online business marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your performance, but testing also confirms that past visitor behavior is the best way to predict future behavior. It’s a better predictor, in fact, than knowing user demographics.
Although the ability to see valuable data like how many unique web users are visiting your website, what pages they are landing on and leaving from, how long they are remaining on your website for, which keywords people are searching for, average page views, referring pages, etc …, is vitally important, wouldn’t it also be useful to be able to view exactly what visitors are reading, where on your pages they are navigating around in, what links they are clicking on, which areas of your site visitors are browsing, and more?
Fortunately, heat map tracking technology makes this possible. Web heatmaps can be used to locate areas in a web page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytics and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box with an easy-to-install and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress and that visually tracks your website users’ every movement and creates live heatmaps showing precisely where they are clicking and where they scroll throughout your web pages.
The HeatMapTracker software also allows you to see your site from your visitor’s point of view.
More info: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your visitors from fully benefiting from your website, such as confusing site navigation elements, or distracting banner ads. As a site owner, you can encourage your visitors to complete certain actions, such as opt into a newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature that can give you an idea of what links on your web page are being clicked, a heat map will reveal any clicks that users are making on your site, whether these are links or not. This is a significant benefit because if a heat map report reveals that users are clicking on an image which they think is a link, but happens to not be a link, you can quickly change this by adding a link to the image, or let your visitors know that the image is not linked.
Heat maps, therefore, can be one of the best ways to test the design of your website, assess how navigatable your site is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to track visitor behaviour on your site:
Observe Everything Visitors Do On Your Web Pages
HeatMapTracker captures every browsing movement on your website, allowing you to see all clicks, eye-tracking and page scrolling movement.
Full Control With No Limitations
The software is self-hosted, giving you unlimited recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to buy the HeatMapTracker software, which entitles you to receive unlimited upgrades and enhancements for life.
Additional benefits include the following:
- Improve Site Usability: By seeing how visitors use your web site, you can identify difficulties that prevent users from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing User Behavior: The screen video playbacks of your visitors’ sessions show you exactly what takes place on your site. Screen overlays let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they hover in a particular area, how fast they navigate down your pages and more! No more guessing or making wrong assumptions … just accurate evidence of what goes on when people land on your web pages.
- Increase Visitor Engagement: HeatMap Tracker lets you improve user interaction with your site, which improves online sales and conversions. There are a number of ways to do this and we present a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker provides many unique features for web site owners. Here are just a few of these:
- Quick and simple to install and implement. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time view and monitor how far down your product pages your users read down to as an indicator of the length of time your sales message can engage them for. HeatMap Tracker lets you analyze each and every visitor session to see how users interact with your site or certain pages on your website.
- Unlimited visitor recording and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can record visitors on your pages for 1 day, a week, a month, or even more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and all recorded user sessions HeatMapTracker has recorded for each project. You can easily view the top pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on pages that visitors are more interested in. You can also access regional demographic data of all visitors and learn which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials that users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Learn what works (i.e. where visitors are clicking) and what doesn’t work (where people are not going to). For example, are users engaging with your videos? Are they clicking on images assuming that these are links to another location?
- Get useful information on how to improve your landing pages, signup forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” tests to improve your website’s “first impression”, or maximize the impact of the landing page’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify if any content section should be inserted, changed, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze whether users prefer to click on images vs buttons versus text links, and how particular user segments interact within your site.
- Review confirmed website security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing reliable products and support. The members area includes video tutorials for installing and configuring the software.
Product Cost
HeatMap Tracker comes in three versions:
- Basic (Single) License – Licensed for 1 site. Cost = $197.00 One-off payment.
- Professional License – Use on up to ten websites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing agencies. Price = $497.00 One-time.
Note: Price details for the product depends on whether there are any promotions or limited-time special offers. Currently, the software is being retailed for the amounts shown above. This may or may not be the actual price set by the plugin seller when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services like Google Analytics provide important information on things such as how many people are arriving on your site, how they found it and what they are doing whilst on your web site. However, if you want to truly gain a deep understanding into how your website and your content is being used by your visitors to interact with your business online, then a heatmap analytics service can be a great way to do this.
We suggest buying a license of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and for generating more online sales.
For more information, visit the software website here: HeatMapTracker – Real-Time ClickTracking And Heat Map Tracking Software
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