Being able to understand visitor behavior is absolutely vital to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your site, then how will you know what needs to be improved?
Website users have looked for ways to track and analyze user behavior since web sites were first created. From simple counters that track visitors, to sophisticated statistical tracking tools like Google Analytics and other applications that can track and display incredible key information.
Tracking visitor behaviour is very important for a successful marketing strategy, not only because it enables you to understand what visitors are doing so you can better your performance, but testing also shows that previous user behaviour is the best predictor of future behaviour. More reliable, in fact, than knowing demographics.
Although being able to understand key details such as how many unique web visitors are checking out your website, what pages they are arriving on and departing from, how long they are remaining on your site for, which terms people are searching for, average page views, referring web sites, etc …, is extremely essential, wouldn’t it also be great to track precisely what users are doing, where on your site they are navigating through for the longest period of time, which hyperlinks they are clicking on, which parts of your site visitors are reading, and more?
Fortunately, heatmap technology makes this possible. Website heatmaps are used to analyze areas on a web site page that online visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your arsenal of essential business analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress (and other website programs) and that lets you record your site visitors’ complete journey and generates instant heatmaps showing where they are clicking and where they scroll throughout your pages.
The HeatMapTracker analytics tool also enables you to spy on every click your visitors make.
More info: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your readers are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that are preventing your prospects from fully engaging with your website, like unclear navigation layouts, or distracting design elements. As a website owner, you can encourage your users to perform certain actions, such as sign up to your newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature that can show you which links on your page are being clicked, a heatmap will also show you any clicks that users are making on your site, whether these are links or not. This is important because if a heat map report helps you discover that visitors are clicking on a graphic element which they imagine to be a link, but is actually not a link, you would be able to easily edit this by adding a link to the image, or let your readers know that the image is just a graphic.
In short, heat maps can be one of the best ways to test the design of your website, see how readable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track user behavior on your website:
Record Everything Visitors Do On Your Site
The software records every browsing session on your site, allowing you to monitor all links and buttons clicked, eye-tracking and scrolls.
Full Control Without Limitations
The software allows you to self-host the technology, giving you unlimited session recording and playbacks.
Unlimited Updates And Enhancements
There is a one-time investment to own the HeatMapTracker application, which then entitles you to receive unlimited updates and future enhancements for life.
Additional software benefits include the following:
- Improve Site Usability: By seeing how visitors navigate your site, you can uncover challenges preventing visitors from taking desired actions and improve user engagement.
- No More Guessing User Behavior: The screen video playbacks of your visitors’ browser sessions show you precisely what takes place on your web pages. Click overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they stay in a particular location, how far they scroll down your pages and more! No more guesses or hoping … just factual metrics of what happens when users navigate around your web pages.
- Increase Visitor Engagement: Heat Map Tracker helps you increase visitor engagement with your site, which creates better online sales and conversions. There are many ways to do this and we discuss several of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many unique features for site owners. Here are just some of these:
- Fast and easy to install and set up. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your content visitors spend more time on and see how far down your sales pages your visitors scroll as an indicator of how long your website and/or sales copy can keep them engaged. HeatMapTracker lets you study each and every user session to see how they are interacting with your website or specific pages on your site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can record visitors on your pages for one day, a couple of weeks, a month, or more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for all projects. You can easily see which pages your users are moving towards and how they interact with each page’s content, allowing you to invest more time on the content that your visitors care about. You can also monitor regional demographics of all visitors and discover which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials plugin customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Understand what’s working (i.e. where people are clicking) and what doesn’t work (where visitors are not going to). For example, are users engaging with your videos? Are they clicking on images assuming that these are links to another section?
- Get insights on ways to optimize your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get practical information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” experimentation to improve your site’s “first impression”, or maximize the impact of your home page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether an element on the page could be inserted, changed, or removed.
- Produce “before” and “after” comparison reports for web services.
- Analyze whether visitors prefer to click on images vs buttons versus text links, and how particular user segments interact within your website.
- Troubleshoot confirmed website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a well-known internet marketer with a solid reputation for delivering great products and product support. The members area includes video tutorials for installing and configuring the software.
Software Cost
HeatMap Tracker is available in three versions:
- Basic License – Licensed for one website. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to ten sites. Cost = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, browser session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Price = $497.00 One-off payment.
Note: The cost of purchasing the product depends on whether there are any promotions or limited-time special offers. Presently, the product sells for the pricing shown above. This may not be the actual pricing charged by the software seller when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services such as Google Analytics can give you some very useful information on things such as the number of people arriving on your website, how they found it and what they are doing during their visits. However, if you want to truly gain deeper insights into how your web site and its content is being used by your visitors to interact with your business online, then a heatmap analytics service can be a great way to do so.
We recommend that you consider getting a license of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your website’s user-experience, visitor engagement and to make more online sales.
For more information, visit the software website here: Heat Map Tracker – Live ClickTracking And HeatMap Tracker
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