The ability to track, monitor and understand visitor behavior is very important to your online success.
The business management adage ”you can’t manage what you can’t measure” is as true in the digital age as always. If you don’t know what is happening when users arrive on your site, then how can you know what areas need improving?
People have looked for accurate methods to track and understand user behavior since websites were first created. From basic tracking counters, to very powerful statistical tracking tools like Google Analytics which can track and display very granular key metrics.
Analyzing user behavior is vitally important for the success of your marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that previous user behaviour is the best way to predict future behaviour. Better, in fact, than demographics.
Although being able to understand valuable details like how many unique web visitors are landing on your site, what pages they are landing on and leaving from, how long they are remaining on your site for, which terms are being searched for, average page views, referring sites, and so on, is highly important, wouldn’t it also be excellent to be able to track exactly what users are doing, where on your pages they are navigating around in, which links they are clicking on, which areas of your content visitors are mostly interested in, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps can be used to locate areas in a web page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress website, then it’s easy to add heatmap tracking and session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress (and other applications) and that visually records your site visitors’ complete session and generates live heat maps that show where they click and where they scroll throughout your web pages.
HeatMapTracker software allows you to track every move your users make.
For more details, visit the script site here: Heat Map Tracker
Benefits
The better you know how your readers interact with your website, the more you can improve your website’s user experience. Imagine knowing the specific issues that are preventing your visitors from fully benefiting from your site, such as confusing navigation elements, or distracting ads. As the website owner, you can help your users to complete certain actions, such as signing up to your newsletter or click on specific links.
While Google Analytics has its overlay feature that can give you an idea of what links on your page are being clicked, a heat map will also display any clicks that visitors are making on your page, regardless of whether they are actual links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on an image that they imagine to be a link, but turns out not to be a link, you could easily remedy this by adding a link to the image, or make it absolutely clear to your readers that the image is just a graphic.
Heatmaps, therefore, can be one of the best methods to test your site design, measure how navigatable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behaviour on your website:
Observe Everything Users Are Doing On Your Web Pages
Heat Map Tracker creates a playback video of every browsing movement on your website, enabling you to observe all clicks, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The script is self-hosted, giving you no restrictions on user recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-off investment to purchase the script, which entitles you to receive unlimited software upgrades and all future enhancements for life.
Additional benefits of the HeatMap Tracker software include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your site, you can uncover problem areas preventing users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing User Behaviour: The screen video playbacks of your users’ browsing sessions show you exactly what happens on your site. Heatmaps let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they stay on a specific area, how far they scroll down your site and more! No more guessing or making wrong assumptions … just factual evidence of what takes place when users move around your web site.
- Increase Visitor Engagement: HeatMap Tracker helps you improve user engagement with your site, which improves online sales and conversions. There are many ways to do this and we’ll go over some of these in the “Tips” section later in this review.
Features
Heat Map Tracker provides many unique features for site owners. Here are just some of these:
- Fast and easy to install and set up. Ready to use in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors spend more time reading and monitor how far down your page your users scroll down to as a benchmark of how long your content can retain their attention. HeatMapTracker lets you review and analyze each and every visitor action to see how visitors interact with your website or some pages on your site.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can record user sessions on your pages for a few days, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can easily see the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on pages that your users are more interested in. You can also analyze regional location data of all visitors and learn where they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and comments customers have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your results:
- Discover what’s working (i.e. where people are clicking) and what doesn’t work (where visitors are not clicking). For example, are people watching your videos? Are they clicking on graphic elements thinking that they may link to somewhere else?
- Get insights on how to optimize your landing pages, signup forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify whether a page element should be inserted, edited, or taken out.
- Create “before” and “after” comparison reports for digital services.
- Test if users tend to click on images vs buttons vs text links, and how particular user segments interact within your web site.
- Troubleshoot potential site security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for providing exceptional product quality and product support. The member download area contains video instructions for installing and setting up the software.
Product Pricing
HeatMap Tracker comes in 3 editions:
- Basic (Single) License – Installs on one site. Cost = $197.00 Single Payment.
- Professional License – Use on up to ten domains. Cost = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license allows you to install the software on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital agencies. Price = $497.00 Single Payment.
Note: The cost of purchasing HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current price at the time this article was published. This may not be the actual pricing charged by the product developer when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics provide useful information on things such as how many people are visiting your website, how they are finding it and what they do during their visits. However, to truly gain deep knowledge into how your website and your content is helping your visitors to interact with your digital presence, then a heatmap analytics application can be a great way to do this.
We suggest purchasing a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and to generate more web sales.
For complete details, visit the software website here: HeatMapTracker – Real-Time ClickTracking And Heat Map Tracking Software
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