Being able to track, monitor and view visitor behavior is absolutely vital to the success of your business online.
The old business adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as it has ever been. If you don’t know what is going on on your site, then how can you get better results?
People have looked for ways to track and understand what is happening since websites were first developed. From basic counters that track the number of visitors, to very powerful analytical software like Google Analytics and other applications which deliver incredibly detailed information.
Measuring visitor behaviour is important for a successful website, not just because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that past user behaviour is the most reliable indicator of future behavior. More reliable, in fact, than consumer demographics.
Although the ability to see valuable information like the number of unique web users are landing on your web site, which pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, average page views, referring websites, etc …, is extremely essential, wouldn’t it be excellent to be able to know precisely what visitors are doing, where on your pages they are staying the longest period on, which links they are clicking on, which areas of your content visitors are mostly interested in, and more?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps can be used to display areas of a web page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heat map tracking with recorded session replays to your arsenal of essential website analysis tools with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that lets you visually track your site users’ movements and creates instant heatmaps that show where users are clicking and where they scroll throughout your site content.
HeatMapTracker analytics tool also lets you spy on every click your users make.
Go here to learn more about this script: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users interact with your web site, the more you can improve your site’s user experience. Imagine knowing the specific challenges that prevent your prospects from fully accessing your website, such as confusing site navigation elements, or distracting adverts. As a site owner, you can encourage your readers to perform certain actions, such as sign up to a newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature that can show you what links on your web page are being clicked, a heat map can also show you any clicks that visitors are making on your site, regardless of whether they are actual links or not. This is a significant difference because if a heatmap report reveals that visitors are clicking on a graphic element which they think is a link, but happens to not be a link, you would be able to easily edit this by adding a link to the image, or make it clear to your readers that the image is not a hyperlink.
Heatmaps, therefore, can be one of the best methods to test your site design, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track user behaviour on your web site:
Monitor Everything Visitors Are Doing On Your Web Site
The script creates a video of every user browsing movement on your website, allowing you to monitor all clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The software is self-hosted, giving you no-limit user recordings and playbacks.
Free Updates And Enhancements
There is a one-time investment to purchase the script, which then entitles you to receive unlimited upgrades and added features for free.
Some additional application benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web site, you can discover obstacles preventing users from taking desired actions and improve visitor engagement.
- No More Guessing User Behavior: The video playbacks of your users’ browsing sessions let you see precisely what is taking place on your web site. Click overlays let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they hover on a specific location, how quickly they scroll down your site and more! No more guessing or assuming wrongly … just accurate information of what takes place when visitors explore your web site.
- Increase Website Sales: Heat Map Tracker lets you increase user interaction with your business, which improves your sales and conversion rates. There are a number of ways to achieve this and we’ll present a number of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors spend more time reading and monitor how far down your product pages your users read down to as an indicator of the length of time your sales message can engage them for. HeatMap Tracker lets you review and analyze each and every visitor action to help you understand how users interact with your website or specific pages on the web site.
- Unlimited visitor screen captures and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on user sessions on your web pages for a few days, a couple of weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and total sessions the heat map analytics software has recorded for each project. You can quickly view which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that users are more interested in. You can also analyze regional demographics of your visitors and see where they are coming from.
Additional features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials that users have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Discover what works (i.e. where visitors are clicking) and what’s not working (where users aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements believing that they may be linking to another area of your site?
- Get useful data on ways to optimize your landing pages, sign up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experimentation to improve your home page’s “first impression”, or optimize the impact of your home page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a page element could be inserted, rearranged, or taken out.
- Produce “before” and “after” comparison reports for digital services.
- Test if visitors prefer to click images vs buttons versus text links, and how particular user segments engage with your site.
- Diagnose confirmed website security problems and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing exceptional products and customer support. The member download area contains video tutorials for installing and setting up the software.
Software Cost
Heat Map Tracker is available in 3 different editions:
- Basic (Single) License – Licensed for 1 website. Cost = $197.00 One-off payment.
- Professional License – Licensed for up to 10 domains. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Cost = $497.00 Single Payment.
Note: The price of this product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin retails for the pricing shown above. This may or may not be the actual price charged by the product seller when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services such as Google Analytics can provide you with very useful metrics on things such as the number of people landing on your website, how they are finding it and what they do whilst visiting your website. However, to truly gain a real-time understanding into how your web site and its content is being used by your visitors to connect with your business online, then a heat map analytics application can be a great way to do this.
We recommend purchasing a license of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and to increase your web sales.
To learn more, check out the software here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracking Plugin
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