The ability to understand the behavior of visitors and users on your site is very important to the success of your business online.
The old saying ”you can’t manage what you can’t measure” is as true in the digital age as ever. If you don’t know what is happening when users arrive on your website, how will you get better results online?
People have been looking for ways to track and understand what is happening since websites first appeared. From simple counters that track the number of visitors, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications which can deliver detailed key information.
Learning about user behaviour is very important for the success of your website, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also proves that previous visitor behaviour is the most reliable predictor of future behavior. Better, in fact, than demographics.
Although the ability to monitor statistical metrics like how many web users are arriving on your web site, what pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, unique page views, referring sites, and so on, is extremely useful, wouldn’t it also be great to know precisely what users are reading, where on your pages they are visiting the longest for, which hyperlinks they are clicking on, which parts of your site visitors are most intrigued about, and more?
Fortunately, heat map tracking technology makes this possible. Web heatmaps can be used to locate areas on a website page that web visitors scan most frequently. Web heatmaps can also be integrated with other forms of statistical software and session replay tools.
If you use WordPress, then you can easily add heatmap tracking with video session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software program that works with WordPress and that visually records your site users’ complete journey and creates instant heat maps showing where users are clicking and where they are scrolling on your pages.
The HeatMapTracker analytics tool also enables you to look over the shoulders of every person who comes to your site.
More info: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your users are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully engaging with your site, like confusing navigation elements, or disruptive ads. As a website owner, you can guide your users to perform certain actions, such as join your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature that can give you an idea of what links on a page are being clicked, a heatmap will reveal any clicks that visitors are making on your page, regardless of whether these are actual links or not. This is important because if a heat map analysis reveals that visitors are clicking on an image which they think is a link, but is actually not a link, you can quickly fix this by linking the image to the destination your readers are trying to get to, or make it perfectly clear to your users that the image is just a graphic.
In short, heatmaps can be one of the best ways to test the design of your site, assess how readable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track user behaviour on your web site:
Observe Everything Users Do On Your Website
HeatMap Tracker creates a playback video of every browsing session on your website, allowing you to record all which page elements are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The script allows you to self-host the technology, giving you no limits on session recording and pageviews.
Free Upgrades & Enhancements
There is a one-time investment to own the application, which then entitles you to receive unlimited upgrades and new features for free.
Additional benefits of the application include:
- Improve Your Marketing: By seeing how visitors navigate your web pages, you can discover issues preventing visitors from taking desired actions and improve user engagement.
- Stop Guessing About User Behaviour: The screen video playbacks of your visitors’ sessions allow you to know exactly what happens on your website. Click overlays let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they choose to stay in a particular section, how quickly they navigate down your content and more! No more guessing or assuming wrongly … just factual intel of what happens when people visit your web pages.
- Increase Visitor Engagement: HeatMapTracker helps you improve user interaction with your site, which improves sales and conversion rates. There are a number of ways to achieve this and we’ll go over a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker offers many features for website owners. Here are just a few of these:
- Fast and easy to install and implement. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and monitor how far down your product pages your users scroll as an average of the length of time your site or content can engage them for. HeatMapTracker lets you study every single user session to help you understand how users interact with your website or certain pages on the web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can measure user sessions on your pages for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and total sessions the heat map analytics software has recorded for each project. You can easily view which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that your visitors are more interested in. You can also view regional location data of your visitors and learn which part of the world they are visiting from.
Additional features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials and feedback plugin users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your business:
- Discover what works (i.e. where visitors click) and what doesn’t work (where people aren’t going to). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that they may be links to somewhere else?
- Get practical data on how to optimize your landing pages, sign up forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” experiments to improve your home page’s visitor impact, or optimize the impact of your home page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether an element on the page should be inserted, changed, or removed.
- Create “before” and “after” case studies for digital marketing services.
- Analyze whether users prefer to click images versus buttons vs text links, and how specific user segments engage within your web site.
- Analyze confirmed website security problems and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for providing robust product quality and customer support. The member download area includes video instructions for installing and setting up the software.
Software Price
Heat Map Tracker is available in 3 different versions:
- Basic License – Single license only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to ten domains. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, browser recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Cost = $497.00 Single Payment.
Please Note: The cost of purchasing HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. Currently, the software is selling for the pricing shown above. This may not be the actual price set by the product developer when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide good information on things such as how many people are coming to your pages, how they found it and what they do whilst visiting your site. However, to really gain deep knowledge into how your web site and your content is being used by your visitors to interact with your business online, then a heatmap analytics software application can be very useful.
We suggest purchasing a license of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, engagement and to make more sales.
For more details, check out the software here: Heat Map Tracker – Live Click-Tracking & HeatMap Tracking Software
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