Experienced marketers understand the power of mailing lists.
This is because a mailing list gives you instant traffic and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of your web visitors generally will leave and never return. That’s a lot of money you’re leaving behind. Testing also shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s vitally important, therefore, to try and interact repeatedly with site visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get visitors to give you their email address while they’re visiting your website or blog, so you can build a relationship with them after they exit your site.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become the most reliable source of profit of your entire online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and effective strategies to build a list, but until very recently, it was very hard to find an affordable solution that integrates just about all kinds of proven list-building methods available to capture email addresses on a website.
Thrive Leads – Mailing List Builder For Boosting WordPress Conversions
Plugin Description
Thrive Leads WP list builder could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a number of different opt-in forms, test different offers, boost your conversions, and get traffic on demand, working directly inside your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build a list of email subscribers, and almost all of these methods and strategies involve the use of lead capture forms.
One of the key differences between Thrive Leads and all other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads mailing list builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build a mailing list faster.
Go here to learn more:
Plugin Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your site:
It’s A WordPress Plugin
Thrive Leads WordPress mailing builder eliminates the need to have multiple plugins installed on your website. This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Installation Is Easy, Quick And Simple
Thrive Leads installs just like any other plugin. Simply upload it to your Plugins folder via your WordPress dashboard and activate.
Very Simple To Use
With Thrive Leads, you can very easily set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-40 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, webinars and a responsive support team that is available to answer any questions you have.
Every Kind Of Form Your Business Needs
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of opt-in form you need.
For example, you can use the plugin to display “pop-up” lightboxes …
Insert forms that slide in from the corner of your page …
You can use Thrive Leads to add forms anywhere inside your content, or the middle of your blog posts …
Insert a form into any widget area of your website …
You can add 2-step opt-in links that open a lightbox when a link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads provides many features to site owners. Here are just some:
Quick And Simple To Install
Ready to use in minutes. As already mentioned, the plugin developer provides extensive training content and tutorials, case studies, webinars, and a dedicated support team.
This tool not only integrates every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all your list-building strategies directly from your own WP administrator login.
All-In-1 List Building Strategies To Optimise Your Conversions
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use tool:
Design And Deploy
The Thrive Leads plugin provides dozens of professionally-designed and web optimized form templates that can be fully customized to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Split Testing
A/B testing is the fastest way to improve your conversion rates and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including:
A/B Test Opt-In Form Designs And Content
The plugin lets you test different designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the test variations that aren’t performing, and keep showing only the highest converting tests after sufficient data has been gathered.
You simply begin your test and the plugin will handle the rest, automatically picking the forms that perform best and hiding the losers over time.
Split-Test Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 25 seconds
- Scroll-depth triggers where a message will appear only when your site visitors scroll down at least 40% of the page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further boost conversion rates.
Split-Test Opt-In Form Types
Thrive Leads also lets you perform split-tests against different form types. For example, you can test a lightbox pop-up vs a slide-in form and see which type of form performs better for your business.
Split-Test Entirely Different Offers
The Thrive Leads plugin even lets you perform split-tests against completely different offers.
For example, you can assign different forms to different email sequences to help you decide which campaign offers deliver the best conversion results for your business.

(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of this plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your website based on certain rules you set (e.g. a slide-in form on all Posts), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to particular segments of your audience at exactly the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
The plugin has also been tested for compatibility will all popular browsers.
Smart Analytics
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best sources.
Integrates Seamlessly With All Major Autoresponders & Popular Email Marketing Systems
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services with different forms, so you’re never dependent on any one system.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go well beyond what most other list-building software provide.
Testimonials From Customers
Here are a couple of the testimonials and feedback customers have published about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars and a responsive support team that is available to help answer any questions you have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year updates with their purchase, backed by a no-risk, 30 day, full refund guarantee.
Software Price
The Thrive Leads plugin is available in the following editions:
- Single Site Edition – This option allows you to install & activate the plugin on a single domain. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – This option allows you to install & activate the plugin on unlimited domains that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency license lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost to purchase Thrive Leads can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this content was written. This may not be the actual pricing charged by the product author when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms throughout your entire site.
For a demo video of the plugin in action, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a subscriber list, the only way to improve your results is to run split-tests and find out what works best for your business. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms display to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable the user to create and insert pop-up forms into their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – WordPress Mailing Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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