Successful marketers know that building a mailing list is one of the most profitable activities you can engage in to build a business online.
This is because a mailing list of responsive customers gives you traffic on call and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money and opportunities that you’re probably missing out on. Testing also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s crucial, therefore, to find a way that will help you interact repeatedly with your visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their contact details while they’re visiting your website or blog, so you can continue communicating with them after they have exited your website.
Building a list is absolutely essential when it comes to building a successful online business. A great mailing list has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to repeat visitors and relationship-building.
Now … there are many different ways and strategies to build a list of email subscribers, but until now, it was very hard to find one solution that incorporates most kinds of list-building methods available for capturing email addresses on a website.
Thrive Leads – Mailing List-Building Plugin For Conversion-Focused WP Sites
Plugin Description
The Thrive Leads mail list-building plugin for WordPress could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on call, working directly from your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build an opt-in list, and almost all of these methods and strategies require using opt-in forms.
What makes Thrive Leads different than all other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built into their plugin.
Thrive Leads list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build it faster.
Learn more about this plugin here:
Plugin Benefits
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your website:
It’s A Plugin For WordPress Users
The Thrive Leads WordPress mailing list builder eliminates the need to have multiple plugins installed on your website. This not only reduces the possibility of plugin conflicts, but also keeps your website’s loading speed down.
Be Up And Running In Very Little Time
Thrive Leads is quite easy to install. Simply upload a zip folder containing the plugin files to your Plugins folder via your dashboard and activate.
Really Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-40 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a responsive support team that is available to help answer any questions you have.
Every Kind Of Form Your Business Will Ever Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of form your business will ever need.
For example, you can use the Thrive Leads plugin to display eye-catching “pop-up” forms …
Add slide-in forms …
You can use it to insert your forms anywhere within your content, or the bottom of your blog posts …
Insert an opt-in form into the sidebar widget area …
You can add two-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads offers many features to WordPress users. Here are just some:
Quick And Easy To Install And Configure
Be up and running in minutes. As already mentioned, the plugin developer provides extensive training and tutorials, case studies, webinars, and a dedicated support team.
This software not only integrates every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building strategies via your own WordPress admin section.
Built-In List Building Strategies For Optimal Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use tool:
Design And Deploy
The Thrive Leads plugin provides dozens of professionally-designed and web optimized form templates that can be fully customized to suit your needs, letting you build conversion-boosting forms with no technical skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
A/B Testing Engine
A/B testing is the quickest way to double or triple your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including:
A/B Test Different Opt-In Form Designs And Content
Thrive Leads lets you test different opt-in form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and keep showing only the highest converting campaigns after sufficient data has been gathered.
You simply begin your test and the plugin will handle the rest, automatically increasing your conversion rates over time.
A/B Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a buy button on your screen after 5 minutes
- Scroll-depth triggers where a message appears only when your visitor scrolls down at least 50% of the page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if the form should display instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further increase your conversion rate.
Split-Test Multiple Opt-In Form Types
Thrive Leads also lets you test different opt-in form types. For example, you can test a widget form on your sidebar vs a slide-in form to see which type of form creates better results for your business.
A/B Test Offers
Thrive Leads even lets you test different offers against one another.
For example, you can assign different forms to different email marketing lists to help you decide which campaign offers yield the best conversion results.
(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-in forms, but you can also easily clone any existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on all Pages), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin has also been tested for compatibility will all major browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the software provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best converting sources.
Seamless Integration With Major Autoresponders & Leading Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.
Additionally, you can use different lists and different services for different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives users opt-in testing capabilities that go far beyond what most other list-building tools provide.
Testimonials From Customers
Here are a few of the testimonials and feedback plugin users have submitted regarding Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars and a dedicated support team that is available to help you and answer any questions you have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a risk-free, 30 day, full refund guarantee.
Plugin Cost
The plugin is available in the following editions:
- Single Site – This license allows you to install & activate the plugin on a single domain. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – This license lets you install & activate the plugin on all websites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – This option lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost of purchasing Thrive Leads can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this article was written. This may or may not be the actual price set by the software developer when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms all across your website.
For ”how to” videos showing plugin usage, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is by running tests and then analyze your performance to find out what works best for your business. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and add pop-up forms to their site. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – WordPress Split-Testing Mail List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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