Savvy marketers understand that building a mailing list is one of the most valuable assets you can build for a business online.
This is because a a list of email subscribers gives you on-demand traffic and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of visitors to your web site who leave will never return. That’s a lot of money and opportunities that you’re probably missing out on. Also, research shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to try and get repeat interactions with your site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ email address while they’re visiting your website, so you can keep in touch after they have exited your web site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of responsive subscribers has the potential to become the most valuable asset of your entire online business.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and relationship-building.
There are many ways and different strategies to build an opt-in list, but until now, it was very difficult to find one affordable solution that integrates almost, if not all of the most effective methods available for capturing email addresses on your website.
Thrive Leads – WordPress Mail List-Building Plugin
Plugin Description
Thrive Leads mailing list-building plugin for WP could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a range of different opt-in forms, test different offers, boost your conversions, and get traffic on tap, all from within your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a targeted list of subscribers, and almost all of these methods and strategies require using lead capture forms.
What makes Thrive Leads different from other email marketing software is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies built all into one plugin.
Thrive Leads WordPress mailing list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but build a mailing list faster.
For more details, visit the plugin site here:
Benefits
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your site:
It’s A WordPress Plugin
Thrive Leads WordPress list-building plugin eliminates the need to have multiple plugins installed on your WP website. This not only reduces possible plugin conflicts, but also keeps your site’s loading speed down.
Quick Installation
Thrive Leads installs just like any regular WordPress plugin. Simply upload a zip file containing the plugin files to your Plugin folder via your WordPress dashboard and activate.
Really Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point.
In order to get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-60 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to help you out.
Every Kind Of Form You Will Ever Need
With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every kind of form your business needs.
For example, you can use the Thrive Leads plugin to add attention-grabbing “pop-up” forms …
Display slide-in forms …
You can use the plugin to insert in-line forms anywhere inside your content, or the top of your blog posts using a simple short code …
Insert a subscription form into any widget area of your site …
You can add 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads provides many unique features to WP users. Here are just some:
Quick And Easy To Install And Set Up
Be up and running in no time. As already mentioned, ThriveThemes provides extensive training and tutorials, case studies, webinars, plus a responsive support team.
This software not only combines every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run your list-building strategies via your own administrator section.
Built-In List Building Strategies To Optimise Your Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design & Deploy
The plugin provides dozens of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
A/B Testing
Split testing is the quickest way to double or even triple your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:
A/B Test Multiple Designs And Content
The Thrive Leads plugin lets you test different form designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the losing variations, and keep displaying only those that are converting well after sufficient data has been gathered.
You simply begin your test and the plugin will handle the rest, automatically picking the winners and hiding the losers over time.
Split-Test Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 3 minutes
- Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Additionally, you can test if forms perform better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test multiple triggers against one another to further boost your conversion rate.
Test Different Opt-In Form Types
The Thrive Leads plugin also lets you test different form types. For example, you can test a widget form on your sidebar vs a ”sticky” ribbon form to see which form type performs better for your business.
Split-Test Different Offers
Thrive Leads even lets you test different offers against one another.
For example, you can connect different forms to different email campaigns to help you determine which offers yield the best conversion results.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate an existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your website based on certain rules you set (e.g. a widget form on your sidebar on all Posts), including which templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at precisely the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
The plugin is also compatible will all major browsers.
In-Depth Reporting
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the software provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best sources.
Seamless Integration With Major Autoresponders & Leading Email Marketing Solutions
If your email marketing system allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services for different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives users many opt-in testing capabilities that go well beyond what most other list-building tools provide.
User Feedback
Below are a couple of the testimonials and comments that customers have published about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to provide users with any assistance they need.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year upgrades with their purchase, backed by a no-risk, 30 day, 100% refund guarantee.
Product Price
The Thrive Leads plugin is available in the following editions:
- Single Site Edition – This edition lets you install & activate the plugin on one single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – The Unlimited Sites edition lets you install & activate the plugin on all sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency edition lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Price details for the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this content was published. This may not be the actual pricing charged by the product seller when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing details:
Additional Info
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your entire website.
For ”how-to” videos showing how the plugin works, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is to continually run A/B tests and find out what works best for your business. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your forms display to visitors, and the tools to improve your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable the user to create and add popups to their site. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – WordPress Mailing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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