Savvy marketers know the power of mailing lists.
This is because a a list of email subscribers gives you instant traffic and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits a website generally leave and never return. That’s a lot of money and opportunities that you could be missing out on. Research also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s vitally important, therefore, to try and get repeat interactions with your visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ details while they’re visiting your site, so you can keep in touch after they have exited your site.
Building a list is absolutely essential when it comes to building a successful online business. A great mailing list has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and building a relationship.
Now … there are many ways and different strategies to build an opt-in list, but until very recently, it was very hard to find one easy-to-use solution that takes advantage of many of the most effective methods available for capturing email addresses on your website.
Thrive Leads – WordPress Mailing List-Building Plugin
Plugin Description
The Thrive Leads mail list-building plugin for WordPress lets you build a list of subscribers fast using a number of different opt-in forms, test different offers, boost your conversions, and get traffic on call, working directly from your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a subscriber list, and almost all of these methods and strategies require using lead capture forms.
One of the key differences between Thrive Leads and other list-building software is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies already built-in.
Thrive Leads mail list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but to build it faster.
To learn more about this plugin go here:
Plugin Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your site:
It’s WordPress
The Thrive Leads WP mailing list builder eliminates the need to install multiple plugins on your site. This not only reduces the possibility of plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Ready To Start Using In Minutes
Thrive Leads installs like every other plugin. Simply upload it to your Plugins folder via your WP dashboard and activate.
Very Simple To Use
Thrive Leads makes it very easy to set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
In order to get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-60 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive tutorials, case studies and a dedicated support team that is available to help answer any questions you have.
Every Type Of Opt-In Form Your Business Needs
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form your business will ever need.
For example, you can use it to add eye-catching “pop-up” subscriber forms …
Insert opt-in forms that slide in from the edge of your web page …
You can use the Thrive Leads plugin to insert opt-in forms anywhere inside your content, or the top of your posts using a simple short code …
Insert an opt-in form into your sidebar navigation area …
You can add 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads provides a number of features to website owners. Here are just some of these features:
Fast And Easy To Install
Ready to go to work in no time. As already mentioned, ThriveThemes provides extensive training and tutorials, webinars, case studies, plus a support team.
This list-building tool not only combines every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns from your own administrator login.
All-In-1 List Building Strategies To Maximise Your Conversions
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use plugin:
Design And Deploy
The Thrive Leads plugin comes with an extensive library of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, letting you build conversion-boosting forms without coding skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Powerful A/B Testing
A/B testing is the quickest way to increase your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:
Split-Test Multiple Form Designs And Content
The Thrive Leads plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that automatically eliminates the non-converting variations, and display only the campaigns that convert well after enough data has been gathered.
You just start your test and the plugin will handle everything else, automatically helping you increase your conversion rates over time.
Test Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 2 minutes
- Scroll-depth triggers where a message appears only when visitors scroll down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if the form should appear instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further increase your conversion rate.
Test Multiple Opt-In Form Types
Thrive Leads also lets you test different form types. For example, you can test a widget form on your sidebar vs a ”sticky” ribbon form to see which type of form creates better results for your business.
A/B Test Offers
Thrive Leads even lets you A/B test completely different offers.
For example, you can connect different forms to different list-building campaigns to help you decide which campaign offers deliver the best conversion results.
(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your forms, but you can easily clone an existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a slide-in form on all Pages), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads is also compatible will all popular browsers.
Reports For Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from the best converting sources.
Seamless Integration With Major Autoresponders & Email Marketing Services
If your email marketing system allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services for different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that extend far beyond any other list-building software.
User Testimonials
Here are a couple of the testimonials that customers have published about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Product Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to help you out.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a risk-free, 30 day, complete refund guarantee.
Plugin Cost
Thrive Leads is available in the following editions:
- Single Site – The Single Site license allows you to install & activate the plugin on 1 single website. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – The Unlimited Sites license allows you to install & activate the plugin on all websites that you own and operate. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – This license lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: The cost of purchasing this product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this review was written. This may or may not be the actual price set by the plugin developer when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price here:
Additional Information
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your entire site.
For a demo video showing how the plugin works, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a mailing list, the only way to improve your results is to continually run tests and then analyze your performance to find out what works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms show to visitors, and intelligent reporting that helps you improve your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable users to create and add pop-up forms to their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, visit the plugin website here: Thrive Leads – WP A/B Testing Mailing Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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