Savvy marketers understand that building a mailing list is one of the best things you can do for a business online.
This is because a a list of email subscribers gives you traffic on call and access to repeat customers.
Marketing studies show that, on average, 50%-80% of visitors to your web site generally will leave and never return. That’s a lot of money and opportunities that you’re missing out on. Testing also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s vitally important, therefore, to try and get repeat interactions with visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to capture your visitors’ email address while they’re visiting your site, so you can continue to communicate with them after they have exited your site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to accessing repeat visitors and relationship-building.
There are many different ways and effective strategies to build a subscriber list, but until recently, it was very hard to find an affordable and simple solution that gives users access to all of the most effective methods available to capture email addresses on a website.
Thrive Leads – WP Split-Testing List Builder
Plugin Description
Thrive Leads mail list-building plugin for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a range of different opt-in forms, split-test different offers, improve your conversions, and get traffic on demand, all from within your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build a list, and almost all of these methods and strategies involve the use of lead capture forms.
What makes Thrive Leads different from all other email marketing solutions is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built into their plugin.
Thrive Leads WP list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but build their mailing list faster.
More info:
Plugin Benefits
Here are just some of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your site:
It’s A Plugin For WordPress Users
Thrive Leads mailing builder for WordPress eliminates the need to install multiple plugins on your WordPress site. This not only reduces potential plugin conflicts, but also keeps your site’s loading speed down.
Ready To Start Using In Minutes
Thrive Leads installs like any other WP plugin. Simply upload the plugin file to your Plugins folder via your admin user account and activate.
Really Simple To Use
Once you have installed and activated the plugin, you can very easily set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars and a support team that is available to help answer any questions you have.
Every Type Of Opt-In Form Your Business Needs
With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every type of form your business needs.
For example, you can use the Thrive Leads plugin to build eye-catching “pop-up” subscriber forms …
Insert opt-in forms that slide in from the edge of your web page …
You can use it to insert your opt-in forms anywhere within your content, or the top of your posts using a simple shortcode …
Insert a subscription form into your sidebar navigation menu …
You can add 2-step opt-in links that open a lightbox when visitors click on a link inside your content …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads offers a number of great features to web site owners. Here are just some of these features:
Quick And Easy To Install And Configure
Ready to use in minutes. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, plus a support team.
This list-building software not only integrates every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies without ever leaving your WordPress dashboard.
Integrated List Building Strategies For Maximum Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use tool:
Design And Deploy
The plugin comes with dozens of professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
Powerful Split Testing Engine
Split testing is the quickest way to optimize your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including the following:
Test Designs And Content
The Thrive Leads plugin lets you test different form designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and display only the highest converting tests after enough data has been gathered.
You simply start your test and the plugin handles everything else, automatically helping you increase conversion rates over time.
A/B Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 5 minutes
- Scroll-depth triggers where a message appears once your site visitors scroll down at least 15% of the page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if forms perform better when displayed instantly, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further boost your conversion rate.
A/B Test Form Types
The plugin also lets you test different opt-in form types. For example, you can test a lightbox pop-up vs a ribbon form and see which type of form creates better results for your business.
Test Offers
Thrive Leads even lets you test different offers against one another.
For example, you can assign different forms to different email sequences to help you determine which offer results in the best conversion rates.
(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily clone an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of this plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a slide-in form on the Front Page only), including which page templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at precisely the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin is also compatible will all popular browsers.
In-Depth Reporting
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best sources.
Seamless Integration With All Major Autoresponders & Leading Email Marketing Systems
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services with different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend well beyond what most other list-building software provide.
Testimonials
Here are a couple of the testimonials that plugin customers have provided for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to help answer any questions they may have.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a no-risk, 30 day, complete money-back guarantee.
Software Price
The Thrive Leads plugin is available in the following editions:
- Single Site – The Single Site option lets you install & activate the plugin on one single website. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – The Unlimited Sites license lets you install & activate the plugin on unlimited domains that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency edition allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Price details for the Thrive Leads product can vary, depending on whether there are any promotions or limited-time specials being offered. The price shown above was current at the time this content was published. This may or may not be the actual price set by the product author when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing details:
Additional Info
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your entire site.
For ”how to” videos showing how the plugin works, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a email list, the only way to increase the speed your list grows is by continually running A/B tests and find out what works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms are shown to visitors, and the tools to increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing users to create and insert popups into their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, visit the plugin website here: Thrive Leads – Mailing Builder For Conversion-Focused WordPress Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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