Successful marketers understand the power of mailing lists.
This is because a list gives you traffic on demand and access to repeat customers.
Marketing studies show that, on average, 50%-80% of everyone who visits a website will leave and never return. That’s a lot of money you’re leaving on the table. Research also shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s so important, therefore, to try and get repeat interactions with your site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get your visitors’ contact details while they’re visiting your site, so you can keep in touch after they leave your web site.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become your most powerful online source of profit.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and different strategies to build a list, but until recently, it was very hard to find a cost-effective and easy-to-use solution that gives users access to all of the most effective methods available to capture visitors’ email addresses on your website.
Thrive Leads – Mailing List Builder For Hyper-Targeted WordPress Subscriber List Conversions
Plugin Description
The Thrive Leads mailing list-building plugin for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a range of different opt-in forms, test different offers, boost your conversions, and get traffic on tap, working directly from your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build a list of email subscribers, and almost all of these methods and strategies involve lead capture forms.
One of the key differences between Thrive Leads and all other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built all into one plugin.
The Thrive Leads mailing builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help WP users not just build a mailing list, but to build it faster.
Learn more about the plugin here:
Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your site:
It’s A Plugin For WordPress Users
Thrive Leads WP mail list-building plugin eliminates the need to have multiple plugins installed. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Easy, Fast & Simple To Install
Thrive Leads installs just like any plugin. Just upload the plugin file to your Plugins folder via your WordPress dashboard and activate.
Very Simple To Use
With Thrive Leads, you can easily set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-40 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive training content, webinars as well as a responsive support team that is available to help answer any questions you have.
Every Type Of Opt-In Form Your Business Needs
With the plugin, you can begin to capture email addresses using pre-designed templates, and every kind of form your business will ever need.
For example, you can use it to display stylish “pop-up” lightboxes …
Insert forms that slide in from the edge of your web page …
You can use it to place your opt-in forms anywhere inside your content, or the top of your blog posts using a simple shortcode …
Insert a subscription form into any widget area of your website …
You can insert two-step opt-in links that open a lightbox when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads provides many great features to site owners. Here are just some of these:
Quick And Simple To Install And Configure
Ready to use in minutes. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, plus a responsive support team.
This tool not only integrates every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies directly from your own admin user login.
Built-In List Building Strategies For Boosting Conversions
Thrive Leads integrates all of the list-building strategies you need to optimize your conversions into one easy-to-use software:
Design & Deploy
The plugin comes with an extensive library of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, letting you build conversion-boosting opt-in forms with no coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …
Powerful Split Testing Engine
Split testing is the fastest way to boost your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:
A/B Test Opt-In Form Designs And Content
Thrive Leads lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the test variations that aren’t performing, and continue displaying only the highest converting tests after sufficient data has been collected.
You just start your test and the plugin takes care of the rest, automatically picking the best performers and hiding the losing variations over time.
Split-Test Different Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 3 minutes
- Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 40% of the page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if forms should appear instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize conversion rates.
Split-Test Opt-In Form Types
Thrive Leads also lets you run tests against different form types. For example, you can test a sidebar widget form vs an in-line form to see which form type creates better results for your business.
A/B Test Completely Different Offers
The plugin even lets you test entirely different offers.
For example, you can connect different forms to different list-building campaigns to help you determine which yields the best conversion rates for your business.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily clone any existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your website based on certain rules you set (e.g. a slide-in form on all Posts), including which post categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
The plugin has also been tested for compatibility will all popular web browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Integrates Seamlessly With Major Autoresponders And Email Marketing Services
If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Additionally, you can use different lists and different services with different forms, so you’re never dependent on any one system.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend far beyond what other list-building tools provide.
User Feedback
Below are some of the testimonials that plugin customers have provided for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to answer any questions users have.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software updates with their purchase, backed by a no-risk, thirty day, 100% refund guarantee.
Product Price
The Thrive Leads plugin is available in the following editions:
- Single Site – This license allows you to install & activate the plugin on 1 single website. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – This option lets you install & activate the plugin on all sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – This edition allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: The cost to purchase the product depends on whether there are any promotions or limited-time special offers. The above reflects the price at the time this content was published. This may or may not be the actual pricing charged by the software author when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing here:
Additional Plugin Info
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your site.
For a demo video of the plugin, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a subscriber list, the only way to increase the speed your list grows is to continually run A/B tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms display to visitors, and the tools to improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing users to create and add popups to their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – WordPress A/B Testing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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