Experienced marketers know that building a mailing list is one of the most valuable assets you can create for your business online.
This is because a mailing list of responsive customers gives you traffic on demand and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits a site who leave will never return. That’s a lot of money and opportunities that you’re missing out on. Marketing research also shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s essential, therefore, to look for a way that will help you get repeat interactions with site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ contact details while they’re visiting your website or blog, so you can continue communicating with them after they exit your web site.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and relationship-building.
Now … there are many ways and effective strategies to build a targeted list of subscribers, but until recently, it was very hard to find a solution that integrates just about all types of proven list-building methods available to capture visitors’ email addresses on your website.
Thrive Leads – WordPress Split-Testing Mailing List-Building Plugin
Plugin Description
The Thrive Leads WP list-building plugin lets you build a list of subscribers fast using many different types of opt-in forms, split-test different offers, improve your conversions, and get traffic on demand, without leaving your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a list, and almost all of these methods and strategies require using lead capture forms.
One of the key differences between Thrive Leads and other email marketing solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
The Thrive Leads mailing builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but to build it faster.
More info:
Benefits Of Using Thrive Leads
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your web site:
It’s WordPress
Thrive Leads WP mailing list-building plugin eliminates the need to install multiple plugins on your site. This not only reduces potential plugin conflicts, but also keeps your website’s loading speed down.
Be Up And Running In Minutes
Thrive Leads is very easy to install. Just upload a zip file containing the plugin files to your Plugins folder via your WordPress admin section and activate.
Really Simple To Use
With Thrive Leads, you can easily set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-45 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars and a dedicated support team that is available to help you and answer any questions you have.
Every Type Of Form You Need
With Thrive Leads, you can begin to capture email addresses using pre-designed templates, and every type of form you will ever need.
For example, you can use it to display unblockable “pop-up” subscriber forms …
Display slide-in forms …
You can use it to add your forms anywhere within your content, or the middle of your blog posts using a simple shortcode …
Insert an opt-in form into any widget area of your site …
You can add two-step opt-in links that open a lightbox when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads provides many great features to website owners. Here are just some:
Fast And Easy To Install And Set Up
Be up and running in very little time. As already mentioned, the developer provides extensive training and tutorials, case studies, webinars, plus a responsive support team.
This list-building software not only integrates every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies directly from within your own administrator area.
Built-In List Building Strategies To Boost Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design & Deploy
Thrive Leads comes with dozens of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
Powerful Split Testing
A/B testing is the quickest way to improve your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
Split-Test Multiple Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and display only the highest converting tests after enough data has been collected.
You just begin testing and the plugin will handle the rest, automatically picking the best performers and hiding the losing variations over time.
A/B Test Multiple Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 1 minutes
- Scroll-depth triggers where a message will appear once your visitor scrolls down at least 30% of the web page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if forms should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further optimize your conversion rate.
Split-Test Opt-In Form Types
The plugin also lets you split-test different opt-in form types. For example, you can test a lightbox pop-up vs a slide-in form to see which type of form performs better for your business.
Split-Test Offers
Thrive Leads even lets you test entirely different offers.
For example, you can connect different forms to different follow-up sequences to help you determine which offer results in the best conversion rates for your business.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your forms, but you can also easily duplicate an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a lightbox pop-up on the Front Page only), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin is also compatible will all popular browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best sources.
Seamless Integration With Major Autoresponders And Leading Email Marketing Systems
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Plus, you can use different lists and different services with different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives users many opt-in testing capabilities that go far beyond what other list-building software provide.
Feedback From Users
Here are just some testimonials plugin customers have published about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
***
”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Support
As mentioned previously, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to answer any questions users have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software updates with their purchase, backed by a risk-free, thirty day, complete refund guarantee.
Product Cost
The Thrive Leads plugin is available in the following editions:
- Single Site License – This option allows you to install & activate the plugin on 1 single domain. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – The Unlimited Sites option allows you to install & activate the plugin on unlimited websites that you own and operate. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – The Agency edition lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The price of the product can vary, depending on whether there are any promotions or limited-time special offers. The price above was correct when this article was published. This may not be the actual pricing charged by the product author when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Information
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms across your entire website.
For demo videos showing plugin usage, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is by running split-tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable the user to create and insert popups into their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, check out the plugin here: Thrive Leads – List-Building Plugin For Conversion-Focused WP Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
***