Experienced marketers know that building a mailing list is one of the most valuable assets you can create for your business online.
This is because a a list of email subscribers gives you instant traffic and access to repeat customers.
Marketing studies show that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money to be leaving on the table. Research also shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s so important, therefore, to try and get repeat interactions with your site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their email address while they’re still on your site, so you can build a relationship with them after they leave your website.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
Now … there are many different ways and effective strategies to build an email list, but until very recently, it was very hard to find one solution that incorporates almost, if not all types of proven list-building methods available to capture email addresses on your website.
Thrive Leads – WordPress Mailing Builder
Plugin Description
Thrive Leads mailing list builder for WordPress lets you build a list of subscribers fast using a wide range of opt-in forms, test different offers, boost your conversions, and get traffic on call, without leaving your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build an opt-in list, and almost all of these methods and strategies use opt-in forms.
What makes Thrive Leads different from all other lead capturing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies built all into one plugin.
The Thrive Leads WordPress mailing list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but to build it faster.
For more details, visit the plugin site here:
Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your website:
It’s A WordPress Plugin
The Thrive Leads list builder for WordPress eliminates the need to install multiple plugins . This not only reduces the possibility of plugin conflicts, but also keeps your site’s loading speed down.
Installation Is Easy, Simple & Quick
Thrive Leads is really easy to install. Just upload it to your Plugins folder via your WP dashboard and activate.
Simple To Use
With Thrive Leads, you can easily set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-45 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to provide you with any assistance you need.
Every Type Of Form Your Business Will Ever Need
With the plugin, you can begin to capture subscriber details using pre-designed templates, and every type of form you will ever need.
For example, you can use the plugin to display eye-catching “pop-up” subscriber forms …
Display slide-in forms …
You can use Thrive Leads to add great-looking in-line forms anywhere within your content, or the middle of your blog posts using a simple short code …
Insert an opt-in form into the sidebar widget area …
You can insert two-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads provides many unique features to website owners. Here are just a few:
Quick And Simple To Install
Be up and running in very little time. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, plus a dedicated support team.
This software not only integrates every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run your list-building campaigns directly from your own WordPress dashboard.
All-In-1 List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design And Deploy
The plugin provides an extensive library of professionally-designed and web optimized form templates that can be fully customized to suit your needs, letting you build conversion-boosting forms without coding skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Split Testing
Split testing is the fastest way to double or even triple your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:
A/B Test Multiple Designs And Content
The plugin lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the non-converting variations, and display only the forms that convert well after enough data has been collected.
You simply start testing and the plugin will handle the rest, automatically increasing conversion rates over time.
Split-Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 3 minutes
- Scroll-depth triggers where a message appears only when your visitor scrolls down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if a form performs better when displayed instantly, or when a form animates into view (e.g. slide in). You can test many triggers against one another to further optimize conversion rates.
Split-Test Form Types
The plugin also lets you A/B test different form types. For example, you can test a lightbox pop-up vs a ”sticky” ribbon form and see which form type creates better results for your business.
Split-Test Offers
The plugin even lets you A/B test completely different offers.
For example, you can connect different forms to different email campaigns to help you determine which offers yield the best conversion results.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your forms, but you can easily clone an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of this plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your website based on certain rules you set (e.g. a ribbon form on your 404 error page), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to display to particular segments of your audience at precisely the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin is also compatible will all major browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best sources.
Integrates Seamlessly With All Major Autoresponders & Email Marketing Systems
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services for different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives you many opt-in testing capabilities that go well beyond any other list-building software.
Feedback From Users
Here are a few of the testimonials that customers have written about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to answer any questions users have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year updates with their purchase, backed by a risk-free, thirty day, 100% money-back guarantee.
Product License Pricing
Thrive Leads is available in the following editions:
- Single Site License – The Single Site edition lets you install & activate the plugin on one single site. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – This license lets you install & activate the plugin on unlimited domains that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency Edition – This license allows you to install & activate the plugin on all sites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Price details for this product can vary, depending on whether there are any promotions or limited-time special offers. The pricing above was correct when this content was written. This may or may not be the actual pricing set by the product author when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Info
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your site.
For demo videos of the plugin in action, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a mailing list, the only way to improve your results is by continually running tests and find out what really works best on your site. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms are shown to visitors, and the tools to increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and insert popups into their site. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – WP Mailing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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