Successful marketers know that building a mailing list is one of the best things you can do for your business online.
This is because a mailing list gives you traffic on demand and access to repeat customers.
Marketing studies show that, on average, 50%-80% of your web visitors generally will leave and never return. That’s a lot of money and opportunities that you’re almost certainly missing out on. Marketing research also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s so important, therefore, to interact repeatedly with your site visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get visitors to give you their contact details while they’re visiting your website or blog, so you can build a relationship after they leave your website.
Building a list is absolutely essential for building a successful online business. A great list of targeted contacts has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and relationship-building.
There are many ways and different strategies to build an opt-in list, but until now, it was very difficult to find one easy-to-use solution that integrates almost, if not all kinds of list-building methods available to capture email addresses on a website.
Thrive Leads – Mailing List Builder For WP Sites
Plugin Description
The Thrive Leads WordPress list builder could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a wide range of opt-in forms, split-test different offers, improve your conversions, and get traffic on call, all from within your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a subscriber list, and almost all of these methods and strategies require using opt-in forms.
What makes Thrive Leads different than all other lead capturing software is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built all into one plugin.
The Thrive Leads WP list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help users not just build a mailing list, but build it faster.
Go here to learn more:
Plugin Benefits
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your website:
It’s WordPress
The Thrive Leads list builder for WordPress eliminates the need to have multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Ready To Start Using In Minutes
Thrive Leads installs like every other plugin. Just upload the plugin file to your Plugins folder via your WP admin user account and activate.
Simple To Use
Thrive Leads has made it very simple to set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-45 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive training content, webinars and a support team that is available to provide you with assistance.
Every Type Of Opt-In Form You Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of form you will ever need.
For example, you can use Thrive Leads to display eye-catching “pop-up” forms …
Insert slide-in forms …
You can use the plugin to add forms anywhere within your content, or the bottom of your posts and pages …
Insert an opt-in form into any widget area of your site …
You can insert 2-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” even while visitors scroll down the page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads offers many great features to site owners. Here are just a few of these:
Quick And Simple To Install And Set Up
Be up and running in very little time. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, and a responsive support team.
This list-building tool not only combines every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns from your own WordPress dashboard.
Integrated List Building Strategies To Boost Your Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use tool:
Design And Deploy
The Thrive Leads plugin comes with dozens of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
A/B Testing
A/B testing is the fastest way to boost your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:
A/B Test Different Designs And Content
The plugin lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the test variations that aren’t performing, and display only those that are converting well after enough data has been gathered.
You just begin testing and the plugin takes care of everything else, automatically helping you increase your conversion rates over time.
A/B Test Multiple Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 2 minutes
- Scroll-depth triggers where a message appears once visitors scroll down at least 15% of the page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if a form should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further optimize your conversion rate.
A/B Test Form Types
The plugin also lets you A/B test different form types. For example, you can test a lightbox pop-up vs a ribbon form to see which form type creates better results for your business.
Test Different Offers
Thrive Leads even lets you run split-tests on completely different offers.
For example, you can connect different forms to different autoresponder campaigns to help you determine which yields the best conversion rates for your business.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-in forms, but you can easily clone an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a lightbox pop-up on all Posts), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads is also compatible will all popular web browsers.
Reports For Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the software provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from the best sources.
Integrates Seamlessly With All Major Autoresponders & Popular Email Marketing Services
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services with different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that go far beyond any other list-building tools.
Feedback From Plugin Customers
Below are some of the testimonials and feedback customers have submitted for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Support
As mentioned earlier, ThriveThemes provides extensive tutorials, case studies and a support team that is available to help users and answer any questions they may have.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a risk-free, thirty day, full money-back guarantee.
Product Cost
The Thrive Leads plugin is available in the following editions:
- Single Site Edition – The Single Site edition lets you install & activate the plugin on 1 single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites License – This option allows you to install & activate the plugin on unlimited websites that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This option lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: The cost of purchasing Thrive Leads depends on whether there are any promotions or limited-time special offers. The price above was correct at the time this content was written. This may not be the actual pricing set by the product author when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Information
Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms all across your website.
For ”how-to” videos of the plugin in action, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a mailing list, the only way to increase the speed your list grows is by running split-tests and then analyze your performance to find out what works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms display to visitors, and the tools to increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and add pop-up forms to their site. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – WP Mailing Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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