Savvy marketers understand that building a mailing list is one of the most valuable assets you can build for your business online.
This is because a list gives you instant traffic and access to repeat sales.
Research shows that, on average, 50%-80% of all web visitors who leave will never return. That’s a lot of money you’re leaving behind. In addition to this, research shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s so important, therefore, to get repeat interactions with site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to capture your visitors’ email address while they’re visiting your site, so you can continue to communicate after they have exited your web site.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many ways and effective strategies to build a list, but until recently, it was very difficult to find a cost-effective and easy-to-use solution that gives users access to almost all kinds of list-building methods available for capturing visitors’ email addresses on your website.
Thrive Leads – List Builder For WordPress
Plugin Description
The Thrive Leads mailing list builder for WordPress lets you build a list of subscribers fast using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on demand, working directly from your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a list, and almost all of these methods and strategies involve subscription forms.
What makes Thrive Leads different from other email marketing solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies built all into one plugin.
Thrive Leads mailing list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help WP users not just build a mailing list, but to build it faster.
To learn more about this plugin go here:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your website:
It’s A WordPress Plugin
Thrive Leads WordPress mailing list-building plugin eliminates the need to install multiple plugins . This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Fast Installation
Thrive Leads installs just like any other plugin. Simply upload a zip folder containing the plugin files to your Plugins folder via your admin area and activate.
Very Simple To Use
With Thrive Leads, you can easily set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-40 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive tutorials, case studies and a dedicated support team that is available to answer any questions you have.
Every Type Of Opt-In Form You Will Ever Need
With Thrive Leads, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form your business will ever need.
For example, you can use Thrive Leads to display unblockable “pop-up” lightboxes …
Insert opt-in forms that slide in from the edge of your page …
You can use the plugin to insert in-line opt-in forms anywhere inside your content, or the top of your blog posts using a simple short code …
Insert a form into your sidebar navigation menu …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads combines every type of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads offers many unique features to website owners. Here are just a few of these:
Fast And Simple To Install And Set Up
Be up and running in very little time. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, and a dedicated support team.
This software not only combines every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns without ever leaving your own WordPress admin user area.
Integrated List Building Strategies For Optimal Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design And Deploy
The Thrive Leads plugin comes with dozens of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, letting you build conversion-boosting forms without technical skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
A/B Testing
A/B testing is the fastest way to increase your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:
A/B Test Different Designs And Content
The plugin lets you test different form designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the non-converting variations, and continue showing only the forms that convert well after sufficient data has been collected.
You just begin testing and the plugin handles the rest, automatically increasing your conversion rates over time.
Test Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 25 seconds
- Scroll-depth triggers where a message appears only after your visitor scrolls down at least 40% of the web page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Furthermore, you can also test if the form performs better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase conversion rates.
Split-Test Different Form Types
The Thrive Leads plugin also lets you A/B test different opt-in form types. For example, you can test a lightbox pop-up vs a ribbon form and see which form type performs better for your business.
Test Different Offers
Thrive Leads even lets you test entirely different offers.
For example, you can assign different forms to different email sequences to help you decide which offer delivers the best conversion rates.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your forms, but you can also easily clone any existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your website based on certain rules you set (e.g. a lightbox pop-up on your 404 error page), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at a precise moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
Thrive Leads is also compatible will all major browsers.
Smart Analytics
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best sources.
Integrates Seamlessly With All Major Autoresponders & Leading Email Marketing Systems
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services with different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that go far beyond what most other list-building software provide.
User Feedback
Below are just some testimonials and feedback customers have published about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Product Support
As mentioned previously, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to answer any questions you have.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year updates with their purchase, backed by a risk-free, 30 day, 100% money-back guarantee.
Product Price
The Thrive Leads plugin is available in the following editions:
- Single Site Edition – This edition lets you install & activate the plugin on a single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – This license lets you install & activate the plugin on all domains that you own and operate. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – This license allows you to install & activate the plugin on all domains that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Current pricing for the Thrive Leads software can vary, depending on whether there are any promotions or limited-time special offers. Currently, the product retails for the pricing shown above. This may or may not be the actual price set by the plugin author when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing here:
Additional Information
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your entire website.
For demo videos of the plugin in action, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted subscriber list, the only way to improve your results is by running split-tests and find out what really works best for your business. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms are displayed to visitors, and intelligent reporting that helps you increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable users to create and add popups to their web pages. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – WP A/B Testing Mailing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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