Savvy marketers know the power of mailing lists.
This is because a mailing list of responsive customers gives you traffic on demand and access to repeat sales.
Marketing studies show that, on average, 50%-80% of web visitors will leave and never return. That’s a lot of money to be leaving behind. Marketing research also shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s crucial, therefore, to interact repeatedly with site visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to capture your visitors’ contact details while they’re visiting your site, so you can keep in touch after they leave your website.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many different ways and effective strategies to build a targeted list of subscribers, but until recently, it was very difficult to find a solution that takes advantage of most of the most effective methods available for capturing visitors’ email addresses on a website.
Thrive Leads – Mailing List-Building Plugin For WordPress Users
Plugin Description
Thrive Leads WP list-building plugin lets you build a list of subscribers quickly using a number of different opt-in forms, split-test different offers, improve your conversions, and get traffic on tap, without leaving your WordPress dashboard …
As stated earlier, there are many ways and effective strategies to build an opt-in list, and almost all of these methods and strategies involve the use of opt-in forms.
One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads mailing builder for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but build their mailing list faster.
Learn more about the plugin here:
Benefits
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on call on your web site:
It’s A WordPress Plugin
The Thrive Leads WordPress mailing list-building plugin eliminates the need to install multiple plugins on your WordPress site. This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Fast Installation
Thrive Leads installs like any WP plugin. Simply upload the plugin file to your Plugins folder via your admin user account and activate.
Really Simple To Use
The Thrive Leads plugin has made it very easy to set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 20-60 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies and a responsive support team that is available to answer any questions you have.
Every Type Of Form You Need
With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every kind of opt-in form your business will ever need.
For example, you can use it to add “pop-up” forms …
Display slide-in forms …
You can use the plugin to place your opt-in forms anywhere inside your content, or the top of your blog posts …
Insert a form into any widget area of your website …
You can insert two-step opt-in links that open a lightbox when visitors click on a content link …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers a number of features to site owners. Here are just a few:
Fast And Simple To Install
Ready to use in minutes. As already mentioned, ThriveThemes provides extensive training and tutorials, webinars, case studies, and a dedicated support team.
This tool not only combines every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies without ever leaving your own dashboard.
Built-In List Building Strategies To Boost Your Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design & Deploy
The Thrive Leads plugin comes with an extensive library of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
Powerful Split Testing
A/B testing is the quickest way to boost your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including:
Split-Test Designs And Content
The plugin lets you test different opt-in form designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the non-converting variations, and display only the highest converting tests after enough data has been collected.
You simply start testing and the plugin will handle everything else, automatically helping you increase conversion rates over time.
A/B Test Different Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 3 minutes
- Scroll-depth triggers where a message appears only when your visitor scrolls down at least 50% of the page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if a form performs better when displayed instantly, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.
Split-Test Multiple Opt-In Form Types
Thrive Leads also lets you A/B test different form types. For example, you can test a widget form on your sidebar vs an in-line form to see which form type performs better for your business.
Split-Test Completely Different Offers
Thrive Leads even lets you A/B test completely different offers.
For example, you can assign different forms to different email campaigns to help you determine which offers deliver the best conversion results for your business.
(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-in forms, but you can easily clone an existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a lightbox pop-up on all Pages), including which page templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin is also compatible will all major web browsers.
Get Higher Value Traffic
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best sources.
Integrates Seamlessly With Major Autoresponders & Leading Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services with different forms, so you’re never tied to just one service.
As you can see, Thrive Leads gives users many opt-in testing capabilities that go well beyond what most other list-building tools provide.
Testimonials From Users
Below are just a few of the testimonials that customers have provided for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to help users sort out any problems they might experience.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a no-risk, thirty day, complete refund guarantee.
Product Cost
The plugin is available in the following editions:
- Single Site – This license lets you install & activate the plugin on a single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – This license allows you to install & activate the plugin on all sites that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency edition allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Price details for this product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the price when this article was written. This may not be the actual price charged by the software seller when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing details:
Additional Info
Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms all across your site.
For ”how-to” videos showing plugin usage, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a list, the only way to increase the speed your list grows is by continually running split-tests and find out what really works best for your business. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms display to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable users to create and add popups to their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – WP Mailing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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