Experienced marketers know that building a mailing list is one of the best ways to grow your business online.
This is because a a list of email subscribers gives you traffic on tap and access to repeat sales.
Marketing studies show that, on average, 50%-80% of visitors to your website will leave and never return. That’s a lot of money to leave behind. Testing also shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s crucial, therefore, to get repeat interactions with visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their contact details while they’re visiting your website or blog, so you can build a relationship with them after they exit your site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of responsive subscribers has the potential to become the most profitable leverage point of your online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.
Now … there are many ways and different strategies to build a targeted list of subscribers, but until very recently, it was very hard to find one cost-effective and simple solution that integrates many types of list-building methods available to capture email addresses on your website.
Thrive Leads – Mailing Builder For WordPress Sites
Plugin Description
Thrive Leads mail list-building plugin for WordPress could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a wide range of opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, all from within your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies involve using opt-in forms.
What makes Thrive Leads different than other list-building software is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
The Thrive Leads mail list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help WP users not just build a mailing list, but build a mailing list faster.
Learn more about this plugin here:
Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your web site:
It’s WordPress
The Thrive Leads list-building plugin for WordPress eliminates the need to have multiple plugins . This not only reduces potential plugin conflicts, but also keeps your site’s loading speed down.
Fast Installation
Thrive Leads installs just like every plugin. Just upload a zip file containing the plugin to your Plugin folder via your administrator section and activate.
Simple To Use
Thrive Leads makes it very easy to set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point.
In order to get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars and a dedicated support team that is available to help you sort out any issues you might experience.
Every Kind Of Opt-In Form You Need
With Thrive Leads, you can begin to capture email addresses using pre-designed templates, and every kind of form your business needs.
For example, you can use the plugin to add unblockable “pop-up” lightboxes …
Add opt-in forms that slide in from the corner of your web page …
You can use Thrive Leads to insert great-looking in-line opt-in forms anywhere inside your content, or the top of your posts and pages …
Insert a form into the sidebar widget menu …
You can insert 2-step opt-in links that open a lightbox when visitors click on a link …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads offers a number of features to WordPress users. Here are just a few:
Fast And Easy To Install
Be up and running in very little time. As already mentioned, the developer provides extensive training and tutorials, case studies, webinars, plus a dedicated support team.
This tool not only integrates every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies via your own WordPress administrator area.
Built-In List Building Strategies For Boosting Conversions
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use solution:
Design & Deploy
The Thrive Leads plugin provides dozens of professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
A/B Testing
Split testing is the quickest way to boost your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:
A/B Test Designs And Content
Thrive Leads lets you test different opt-in form designs and content, and provides an “automatic winner” feature that automatically eliminates the losing variations, and display only the ones that convert well after enough data has been collected.
You simply start testing and the plugin handles everything else, automatically helping you increase conversion rates over time.
Test Multiple Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show an offer on your screen after 10 seconds
- Scroll-depth triggers where a message appears once visitors scroll down at least 40% of the page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test multiple triggers against one another to further optimize conversion rates.
Test Form Types
Thrive Leads also lets you test different opt-in form types. For example, you can test a widget form on your sidebar vs an in-line form to see which form type performs better for your business.
Test Offers
Thrive Leads even lets you test different offers against one another.
For example, you can connect different forms to different email campaigns to help you decide which offer yields the best conversion rates.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-in forms, but you can easily duplicate any existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your website based on certain rules you set (e.g. a widget form on your sidebar on all Pages), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at precisely the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads has also been tested for compatibility will all major web browsers.
In-Depth Reporting
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best converting sources.
Integrates Seamlessly With All Major Autoresponders And Popular Email Marketing Services
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services for different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives users opt-in testing capabilities that extend well beyond what most other list-building software provide.
Testimonials
Below are a couple of the testimonials and feedback that users have submitted for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Product Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to provide you with assistance.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a no-risk, thirty day, 100% refund guarantee.
Plugin Price
The plugin is available in the following editions:
- Single Site License – The Single Site license lets you install & activate the plugin on 1 single domain. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – This edition allows you to install & activate the plugin on unlimited websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency option allows you to install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Pricing details of this product can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the product is selling for the prices shown above. This may or may not be the actual price set by the plugin seller when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price:
Additional Plugin Tips
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your entire website.
For ”how-to” videos showing plugin usage, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a subscriber list, the only way to improve your results is by continually running tests and find out what works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and intelligent reporting that helps you improve your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and insert popups into their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, check out the plugin here: Thrive Leads – Mailing Builder For WP Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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