Successful marketers understand that building a mailing list is one of the most profitable activities you can engage in to build a business online.
This is because a a list of email subscribers gives you traffic on tap and access to repeat customers.
Research shows that, on average, 50%-80% of visitors to your site who leave will never return. That’s a lot of money to leave behind. Also, marketing tests show that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to try and get repeat interactions with your visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to capture your visitors’ contact details while they’re visiting your site, so you can continue communicating with them after they have left your web site.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to repeat visitors and relationship-building.
Now … there are many different ways and strategies to build a targeted list of subscribers, but until recently, it was very hard to find an affordable and simple solution that incorporates all of the most effective methods available for capturing email addresses on a website.
Thrive Leads – List-Building Plugin For WordPress Users
Plugin Description
Thrive Leads WP mailing list builder lets you build a list of subscribers quickly using a range of different opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, directly from your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build a list, and almost all of these methods and strategies involve lead capture forms.
What makes Thrive Leads different from other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built into their plugin.
The Thrive Leads mail list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build a mailing list faster.
Learn more here:
Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your site:
It’s A WordPress Plugin
Thrive Leads mailing list-building plugin for WordPress eliminates the need to have multiple plugins installed on your WordPress website. This not only reduces the possibility of plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Ready To Use In Minutes
Thrive Leads is really easy to install. Simply upload it to your Plugin folder via your WP administrator login and activate.
Simple To Use
Once you have installed and activated the plugin, you can easily set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-60 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars as well as a support team that is available to provide you with any assistance you need.
Every Type Of Opt-In Form You Will Ever Need
With the plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form your business will ever need.
For example, you can use Thrive Leads to add eye-catching “pop-up” opt-in forms …
Add opt-in forms that slide in from the corner of your screen …
You can use the plugin to place opt-in forms anywhere inside your content, or the bottom of your posts and pages …
Insert a subscription form into the sidebar widget menu …
You can add two-step opt-in links that open a lightbox when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads provides a number of great features to WP users. Here are just some:
Fast And Easy To Install And Use
Be up and running in very little time. As already mentioned, ThriveThemes provides extensive training and tutorials, case studies, webinars, plus a responsive support team.
This software not only combines every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns directly from your own administrator login.
Integrated List Building Strategies To Maximise Your Conversions
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use solution:
Design & Deploy
Thrive Leads comes with dozens of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
Split Testing
Split testing is the quickest way to boost your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including:
Test Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the test variations that aren’t performing, and display only the ones that are converting well after sufficient data has been gathered.
You simply begin testing and the plugin takes care of the rest, automatically picking the campaigns that are performing the best and hiding the losers over time.
Split-Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 1 minutes
- Scroll-depth triggers where a message appears only after the visitor scrolls down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Additionally, you can test if forms should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further boost your conversion rate.
Test Form Types
The plugin also lets you A/B test different form types. For example, you can test a lightbox pop-up vs a ”sticky” ribbon form to see which kind of form creates better results for your business.
A/B Test Offers
The Thrive Leads plugin even lets you A/B test entirely different offers.
For example, you can connect different forms to different list-building campaigns to help you decide which delivers the best conversion rates.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-in forms, but you can easily clone an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a widget form on your sidebar on the Front Page only), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin is also compatible will all major browsers.
Reports For Actionable Insights
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, the software provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best sources.
Integrates Seamlessly With Major Autoresponders And Email Marketing Solutions
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services with different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives you many opt-in testing capabilities that go well beyond any other list-building software.
User Testimonials
Here are some of the testimonials that customers have submitted for Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies and a support team that is available to provide you with any assistance you need.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year updates with their purchase, backed by a risk-free, 30 day, 100% refund guarantee.
Product Cost
The Thrive Leads plugin is available in the following editions:
- Single Site – This edition lets you install & activate the plugin on 1 single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – This edition lets you install & activate the plugin on all domains that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This option lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Price details for the product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin retails for the pricing shown above. This may not be the actual pricing charged by the product author when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing details:
Additional Info
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your site.
For a demo video showing how the software works, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a list, the only way to increase the speed your list grows is by continually running split-tests and find out what really works best for your business. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and the tools to improve your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing the user to create and insert popups into their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – Mailing List Builder For WordPress
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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