Savvy marketers understand that building a mailing list is one of the best ways to grow your business online.
This is because a a list of email subscribers gives you instant traffic and access to repeat sales.
Research shows that, on average, 50%-80% of everyone who visits your site generally leave and never return. That’s a lot of money to leave behind. Marketing research also shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s crucial, therefore, to try and interact repeatedly with your site visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to capture your visitors’ details while they’re visiting your website or blog, so you can continue communicating after they have exited your web site.
Building a list is absolutely essential for building a successful online business. A great mailing list has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many ways and effective strategies to build an opt-in list, but until very recently, it was very difficult to find one easy-to-use solution that integrates almost, if not all of the most effective methods available for capturing email addresses on your website.
Thrive Leads – List Builder For Conversion-Focused WP Sites
Plugin Description
Thrive Leads WordPress mailing list-building plugin lets you build a list of subscribers fast using many different types of opt-in forms, split-test different offers, improve your conversions, and get traffic on tap, working directly inside your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build a list of email subscribers, and almost all of these methods and strategies involve opt-in forms.
What makes Thrive Leads different than all other email-capturing solutions is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies already built-in.
Thrive Leads WP list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but to build a mailing list faster.
For more details, visit the plugin site here:
Benefits Of Using Thrive Leads
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your web site:
It’s A Plugin For WordPress Users
The Thrive Leads mailing list builder for WP eliminates the need to have multiple plugins installed on your website. This not only reduces possible plugin conflicts, but also keeps your site’s loading speed down.
Easy, Quick And Simple To Install
Thrive Leads is quite easy to install. Just upload it to your Plugin folder via your WP admin section and activate.
Really Simple To Use
With Thrive Leads, you can easily set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-45 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, case studies and a support team that is available to answer any questions you have.
Every Kind Of Opt-In Form Your Business Needs
With the plugin, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form your business needs.
For example, you can use the plugin to build unblockable “pop-up” forms …
Insert slide-in forms …
You can use Thrive Leads to add forms anywhere within your content, or the top of your posts …
Insert an opt-in form into your sidebar area …
You can add two-step opt-in links that open a lightbox form when visitors click on a link …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads offers a number of features to site owners. Here are just a few:
Fast And Simple To Install
Be up and running in very little time. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, plus a dedicated support team.
This software not only combines every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns directly from your WordPress administrator account.
All-In-1 List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use solution:
Design And Deploy
The Thrive Leads plugin provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
Powerful Split Testing
A/B testing is the fastest way to improve your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:
A/B Test Different Form Designs And Content
The plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the losing variations, and display only the highest converting campaigns after enough data has been gathered.
You just begin your test and the plugin handles the rest, automatically picking the best performers and hiding the losers over time.
Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 5 minutes
- Scroll-depth triggers where a message appears only when your visitor scrolls down at least 40% of the web page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Furthermore, you can also test if forms should display instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further increase your conversion rate.
A/B Test Different Form Types
The plugin also lets you A/B test different form types. For example, you can test a lightbox pop-up vs an in-line form to see which kind of form creates better results for your business.
Test Completely Different Offers
Thrive Leads even lets you test different offers against one another.
For example, you can assign different forms to different email sequences to help you determine which offers deliver the best conversion results for your business.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-in forms, but you can easily clone an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a slide-in form on all Posts), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at a precise moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin has also been tested for compatibility will all popular web browsers.
Gain Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best sources.
Seamless Integration With Major Autoresponders & Leading Email Marketing Systems
If your email marketing system allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services with different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend far beyond what other list-building tools provide.
Feedback From Users
Here are a few of the testimonials and feedback plugin customers have written about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies and a dedicated support team that is available to help you out.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a risk-free, 30 day, complete money-back guarantee.
Software Pricing
The Thrive Leads plugin is available in the following editions:
- Single Site – This license lets you install & activate the plugin on 1 single website. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – This license allows you to install & activate the plugin on all sites that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – This license allows you to install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Price details for Thrive Leads can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the software sells for the pricing shown above. This may or may not be the actual pricing set by the product seller when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing:
Additional Plugin Tips
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your site.
For a demo video of the plugin in action, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a list, the only way to improve your results is by running A/B tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms show to visitors, and the tools to increase your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing the user to create and add popups to their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – Mailing Builder For WP Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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