Savvy marketers know the power of mailing lists.
This is because a mailing list gives you on-demand traffic and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of all web visitors who leave will never return. That’s a lot of money to leave on the table. Also, research shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s crucial, therefore, to try and get repeat interactions with site visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their email address while they’re visiting your site, so you can build a relationship after they leave your web site.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become your most powerful online source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to accessing repeat visitors and relationship-building.
There are many ways and effective strategies to build a list, but until very recently, it was very hard to find one easy-to-use solution that takes advantage of most types of list-building methods available for capturing email addresses on a website.
Thrive Leads – Mailing Builder For WordPress
Plugin Description
The Thrive Leads list-building plugin for WP could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a range of different opt-in forms, split-test different offers, improve your conversions, and get traffic on demand, directly from your WordPress dashboard …
As stated earlier, there are many ways and effective strategies to build an opt-in list, and almost all of these methods and strategies require using lead capture forms.
What makes Thrive Leads different from all other lead capturing solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads WordPress mailing list builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build it faster.
For more details, visit the plugin site here:
Benefits Of Using Thrive Leads
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your site:
It’s A WordPress Plugin
The Thrive Leads list builder for WP eliminates the need to have multiple plugins installed. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Easy To Install
Thrive Leads installs just like every WP plugin. Just upload the plugin file to your Plugins folder via your dashboard and activate.
Very Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 20-60 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive tutorials, case studies and a support team that is available to provide you with assistance.
Every Kind Of Opt-In Form Your Business Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of form you need.
For example, you can use the Thrive Leads plugin to display attention-grabbing “pop-up” opt-in forms …
Insert slide-in forms …
You can use it to add forms anywhere within your content, or the middle of your blog posts using a simple shortcode …
Insert a subscription form into the sidebar widget area …
You can insert two-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads combines every type of subscription form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads provides many features to site owners. Here are just some:
Quick And Simple To Install And Implement
Ready to use in no time. As already mentioned, ThriveThemes provides extensive tutorials, training content, case studies, webinars, plus a support team.
This software not only integrates every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies from your WordPress dashboard.
All-In-One List Building Strategies To Boost Conversions
Thrive Leads integrates all of the list-building strategies you need to maximise your conversions into one easy-to-use tool:
Design And Deploy
The plugin provides dozens of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …
A/B Testing Engine
A/B testing is the quickest way to optimize your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:
A/B Test Multiple Opt-In Form Designs And Content
The Thrive Leads plugin lets you test different opt-in form designs and content, and provides an “automatic winner” feature that automatically eliminates the losing variations, and continue showing only the highest converting tests after enough data has been collected.
You just begin your test and the plugin takes care of everything else, automatically increasing your conversion rates over time.
Split-Test Different Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 60 seconds
- Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 30% of the web page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if a form should display instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further increase conversion rates.
Test Form Types
The plugin also lets you perform tests on different form types. For example, you can test a lightbox pop-up vs an in-line form to see which form type creates better results for your business.
Split-Test Different Offers
The plugin even lets you split-test completely different offers.
For example, you can connect different forms to different list-building campaigns to help you decide which offers yield the best conversion results for your business.
(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate any existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of this plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a lightbox pop-up on your 404 error page), including which page templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
The plugin is also compatible will all major web browsers.
In-Depth Reporting
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the software provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best sources.
Integrates Seamlessly With All Major Autoresponders And Popular Email Marketing Services
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services with different forms, so you’re never tied to just one service.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend well beyond what other list-building tools provide.
Feedback From Users
Here are a couple of the testimonials customers have submitted for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Support
As mentioned previously, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to help answer any questions they have.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a no-risk, thirty day, complete refund guarantee.
Software Cost
The Thrive Leads plugin is available in the following editions:
- Single Site – This edition allows you to install & activate the plugin on a single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – The Unlimited Sites license lets you install & activate the plugin on all websites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – This edition lets you install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: The price of Thrive Leads can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was current at the time this article was written. This may not be the actual pricing charged by the software seller when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing information:
Additional Plugin Information
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your entire website.
For a demo video showing plugin usage, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a mailing list, the only way to improve your results is to continually run split-tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms are shown to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as allowing the user to create and insert pop-up forms into their site. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – Mailing List Builder For WP
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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