Successful marketers understand the power of mailing lists.
This is because a mailing list of targeted customers gives you traffic on tap and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits a site generally will leave and never return. That’s a lot of money you’re most certainly leaving behind. Marketing research also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s essential, therefore, to try and interact repeatedly with your site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their email address while they’re still on your website, so you can continue communicating after they have left your website.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
Now … there are many different ways and strategies to build a subscriber list, but until recently, it was very hard to find an easy-to-use solution that takes advantage of almost all of the most effective methods available to capture visitors’ email addresses on a website.
Thrive Leads – List Builder For Conversion-Focused WordPress Sites
Plugin Description
The Thrive Leads mail list-building plugin for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a wide range of opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, working directly inside your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build an email list, and almost all of these methods and strategies require using subscription forms.
One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
The Thrive Leads WordPress mail list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build it faster.
More info:
Plugin Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on call on your web site:
It’s A Plugin For WordPress Users
The Thrive Leads list builder for WordPress eliminates the need to install multiple plugins on your website. This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Easy And Quick To Install
Thrive Leads is quite easy to install. Simply upload it to your Plugin folder via your WordPress dashboard and activate.
Really Simple To Use
The Thrive Leads plugin makes it very easy to set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 20-60 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies and a support team that is available to answer any questions you have.
Every Type Of Form You Need
With the plugin, you can begin to capture subscriber details using pre-designed templates, and every type of form you will ever need.
For example, you can use the Thrive Leads plugin to add unblockable “pop-up” forms …
Add forms that slide in from the edge of your web page …
You can use the Thrive Leads plugin to place great-looking forms anywhere within your content, or the bottom of your blog posts using a simple shortcode …
Insert a form into the sidebar widget menu …
You can insert two-step opt-in links that open a lightbox when visitors click on a link inside your content …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads combines every type of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads offers many great features to WP users. Here are just some:
Quick And Simple To Install
Ready to start using in minutes. As already mentioned, ThriveThemes provides extensive training and tutorials, case studies, webinars, plus a support team.
This tool not only integrates every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies from your own WP admin area.
Built-In List Building Strategies To Boost Your Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design And Deploy
Thrive Leads provides dozens of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms without technical skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
Powerful Split Testing Engine
A/B testing is the fastest way to double or triple your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including:
A/B Test Multiple Designs And Content
The plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the non-converting variations, and keep displaying only the highest converting tests after sufficient data has been collected.
You just start testing and the plugin takes care of the rest, automatically increasing conversion rates over time.
A/B Test Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 10 seconds
- Scroll-depth triggers where a message will appear only when the visitor scrolls down at least 15% of the web page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if a form should display instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further increase conversion rates.
Test Multiple Opt-In Form Types
Thrive Leads also lets you split-test different opt-in form types. For example, you can test a sidebar widget form vs an in-line form and see which form type creates better results for your business.
A/B Test Offers
The plugin even lets you see how different offers perform against one another.
For example, you can assign different forms to different email marketing lists to help you decide which offers yield the best conversion results for your business.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your forms, but you can easily clone an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of this software include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a widget form on your sidebar on all Pages), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to display to specific segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads is also compatible will all major browsers.
Get Higher Value Traffic
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best converting sources.
Integrates Seamlessly With Major Autoresponders & Popular Email Marketing Solutions
If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services for different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend well beyond any other list-building software.
User Testimonials
Here are some of the testimonials plugin users have submitted regarding Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to help users out.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a no-risk, thirty day, complete refund guarantee.
Software Price
The plugin is available in the following editions:
- Single Site License – This edition allows you to install & activate the plugin on 1 single website. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – The Unlimited Sites license lets you install & activate the plugin on unlimited websites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – This option lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Pricing for this product depends on whether there are any promotions or limited-time specials being offered. Presently, the software retails for the amounts shown above. This may or may not be the actual price set by the product author when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your website.
For a demo video of the plugin, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a email list, the only way to improve your results is to continually run A/B tests and then analyze your performance to find out what really works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms display to visitors, and the tools to increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable users to create and insert pop-up forms into their web pages. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – WP Mailing Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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