Savvy marketers know that building a mailing list is one of the most valuable assets you can build for a business online.
This is because a list gives you on-demand traffic and access to repeat customers.
Research shows that, on average, 50%-80% of all web visitors generally will leave and never return. That’s a lot of money you’re most certainly leaving on the table. Research also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s vitally important, therefore, to try and interact repeatedly with your visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their contact details while they’re still on your website or blog, so you can build a relationship with them after they have exited your site.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.
Now … there are many ways and effective strategies to build a list, but until recently, it was very hard to find a cost-effective and easy-to-use solution that integrates almost all types of list-building methods available to capture email addresses on your website.
Thrive Leads – WP Mailing List Builder
Plugin Description
Thrive Leads mailing list builder for WP could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on tap, without leaving your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build a list of email subscribers, and almost all of these methods and strategies involve using lead capture forms.
What makes Thrive Leads different from other list-building solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
The Thrive Leads WP mailing list builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help WP users not just build a mailing list, but build their mailing list faster.
Go here to learn more:
Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:
It’s A WordPress Plugin
Thrive Leads mailing list-building plugin for WordPress eliminates the need to have multiple plugins installed on your website. This not only reduces possible plugin conflicts, but also keeps your website’s loading speed down.
Easy, Fast And Simple To Install
Thrive Leads is really easy to install. Simply upload a zip folder containing the plugin to your Plugins folder via your dashboard and activate.
Really Simple To Use
Thrive Leads has made it very simple to set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point.
In order to get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-45 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive training content, webinars and a support team that is available to provide you with assistance.
Every Type Of Form You Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every type of form you need.
For example, you can use Thrive Leads to display unblockable “pop-up” lightboxes …
Display forms that slide in from the edge of your page …
You can use the Thrive Leads plugin to place great-looking in-line forms anywhere within your content, or the top of your posts and pages using a simple short code …
Insert a form into any widget area of your website …
You can insert 2-step opt-in links that open a lightbox when a link is clicked on …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” even while visitors scroll down the page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads provides many great features to WP users. Here are just some of these features:
Fast And Easy To Install
Ready to use in minutes. As already mentioned, the developer provides extensive tutorials, training content, webinars, case studies, plus a responsive support team.
This list-building software not only integrates every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building strategies via your administrator section.
All-In-One List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use software:
Design & Deploy
The Thrive Leads plugin comes with an extensive library of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, without technical skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
Split Testing
A/B testing is the fastest way to increase your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including the following:
Split-Test Designs And Content
The plugin lets you test different designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the losing variations, and display only the forms that are converting well after sufficient data has been gathered.
You simply start testing and the plugin takes care of the rest, automatically picking the best performers and hiding the losing variations over time.
Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 25 seconds
- Scroll-depth triggers where a message appears only after your visitors scroll down at least 30% of the page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Furthermore, you can also test if a form performs better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test many triggers against one another to further optimize conversion rates.
Test Opt-In Form Types
The plugin also lets you A/B test different opt-in form types. For example, you can test a widget form on your sidebar vs a slide-in form and see which kind of form creates better results for your business.
Split-Test Different Offers
The Thrive Leads plugin even lets you split-test completely different offers.
For example, you can connect different forms to different email marketing lists to help you decide which offers deliver the best conversion results.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily clone any existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a lightbox pop-up on all Posts), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
Thrive Leads is also compatible will all major browsers.
Reports For Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best sources.
Integrates Seamlessly With All Major Autoresponders And Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.
Also, you can use different lists and different services with different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend far beyond what other list-building software provide.
Feedback From Plugin Customers
Below are a couple of the testimonials and feedback that users have submitted regarding the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies and a responsive support team that is available to help users and answer any questions they may have.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a no-risk, 30 day, full money-back guarantee.
Product License Cost
Thrive Leads is available in the following editions:
- Single Site – This edition lets you install & activate the plugin on 1 single domain. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – This edition allows you to install & activate the plugin on all websites that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – The Agency license lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Pricing details of this product depends on whether there are any promotions or limited-time special offers. When we last checked, the plugin is being retailed for the prices shown above. This may or may not be the actual price charged by the product author when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing here:
Additional Information
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your website.
For demo videos showing how the software works, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is by running A/B tests and find out what works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms are displayed to visitors, and the tools to increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable the user to create and insert pop-up forms into their website. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – WP A/B Testing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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