Experienced marketers know that building a mailing list is one of the best things you can do for a business online.
This is because a mailing list gives you on-demand traffic and access to repeat customers.
Research shows that, on average, 50%-80% of all web visitors generally will leave and never return. That’s a lot of money and opportunities that you’re probably missing out on. Marketing research also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s so important, therefore, to explore a strategy that will help you get repeat interactions with your visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their contact details while they’re still on your website or blog, so you can continue communicating after they have exited your site.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become the most valuable asset of your online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to repeat visitors and relationship-building.
There are many ways and different strategies to build a targeted list of subscribers, but until very recently, it was very difficult to find a cost-effective and easy-to-use solution that gives users access to almost, if not all of the most effective methods available to capture visitors’ email addresses on your website.
Thrive Leads – WP Mailing List-Building Plugin
Plugin Description
Thrive Leads mail list-building plugin for WP lets you build a list of subscribers fast using many different types of opt-in forms, split-test different offers, boost your conversions, and get traffic on call, without leaving your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build a list, and almost all of these methods and strategies involve lead capture forms.
What makes Thrive Leads different than other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
The Thrive Leads mail list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but to build their mailing list faster.
For more details go here:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your site:
It’s A WordPress Plugin
The Thrive Leads mail list-building plugin for WordPress eliminates the need to have multiple plugins installed on your website. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Easy Installation
Thrive Leads installs like any regular plugin. Simply upload the plugin file to your Plugin folder via your WordPress dashboard and activate.
Really Simple To Use
The Thrive Leads plugin makes it very easy to set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
In order to get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-40 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, case studies and a support team that is available to help you sort out any issues you might experience.
Every Kind Of Opt-In Form Your Business Needs
With the plugin, you can begin to capture email addresses using pre-designed templates, and every kind of form your business needs.
For example, you can use the Thrive Leads plugin to display “pop-up” subscriber forms …
Add slide-in forms …
You can use Thrive Leads to place in-line forms anywhere inside your content, or the top of your posts and pages …
Insert an opt-in form into any widget area of your website …
You can add 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers a number of features to site owners. Here are just a few of these:
Fast And Simple To Install And Configure
Be up and running in no time. As already mentioned, ThriveThemes provides extensive tutorials, training content, webinars, case studies, and a dedicated support team.
This list-building software not only integrates every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns from your WordPress dashboard.
All-In-One List Building Strategies For Optimal Conversions
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use solution:
Design & Deploy
The plugin comes with dozens of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, letting you build conversion-boosting forms with no coding skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Powerful Split Testing
Split testing is the quickest way to optimize your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:
Test Multiple Designs And Content
The Thrive Leads plugin lets you test different form designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the losing variations, and continue displaying only the campaigns that are converting well after sufficient data has been gathered.
You simply begin your test and the plugin handles the rest, automatically increasing your conversion rates over time.
A/B Test Multiple Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 5 minutes
- Scroll-depth triggers where a message will appear once your visitor scrolls down at least 30% of the web page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if forms should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further boost your conversion rate.
A/B Test Different Opt-In Form Types
The Thrive Leads plugin also lets you test different opt-in form types. For example, you can test a widget form on your sidebar vs a ”sticky” ribbon form to see which type of form performs better for your business.
Test Different Offers
The Thrive Leads plugin even lets you see how different offers perform against one another.
For example, you can connect different forms to different follow-up sequences to help you determine which results in the best conversion rates for your business.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your forms, but you can also easily clone an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of this software include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on all Posts), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads has also been tested for compatibility will all major browsers.
Smart Analytics
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best converting sources.
Integrates Seamlessly With All Major Autoresponders & Email Marketing Services
If your email marketing system allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services with different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that go far beyond what other list-building tools provide.
Feedback From Users
Below are just some testimonials and comments users have submitted for Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies and a support team that is available to provide you with assistance.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year upgrades with their purchase, backed by a risk-free, 30 day, 100% money-back guarantee.
Software Cost
The plugin is available in the following editions:
- Single Site License – This license lets you install & activate the plugin on 1 single website. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – This license lets you install & activate the plugin on all sites that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency license allows you to install & activate the plugin on all domains that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Current pricing for the product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the plugin retails for the pricing shown above. This may not be the actual pricing charged by the software author when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Information
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms across your site.
For ”how-to” videos showing plugin usage, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to improve your results is to run A/B tests and then analyze your performance to find out what works best on your site. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and the tools to increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable the user to create and add popups to their web pages. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – Mailing Builder For Conversion-Focused WordPress Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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