Successful marketers understand that building a mailing list is one of the most valuable assets you can build for your business online.
This is because a mailing list gives you traffic on demand and access to repeat buyers.
Research shows that, on average, 50%-80% of visitors to a website who leave will never return. That’s a lot of money to leave behind. Testing also shows that it takes an average of seven interactions with your business before a purchase decision is made. It’s so important, therefore, to interact repeatedly with your visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their contact details while they’re still on your site, so you can build a relationship with them after they have exited your web site.
Building a list is absolutely essential when it comes to building a successful online business. A great mailing list has the potential to become the most reliable and constant source of profit of your online business.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.
There are many different ways and effective strategies to build an opt-in list, but until now, it was very difficult to find one affordable solution that integrates all of the most effective methods available to capture visitors’ email addresses on a website.
Thrive Leads – WP Mailing List Builder
Plugin Description
The Thrive Leads WordPress mailing list builder could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a number of different opt-in forms, test different offers, boost your conversions, and get traffic on tap, working directly inside your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build a list, and almost all of these methods and strategies involve lead capture forms.
What makes Thrive Leads different than all other list-building software is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies already built-in.
Thrive Leads WordPress mail list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build it faster.
For more details, visit the plugin site here:
Benefits
Here are just some of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your site:
It’s WordPress
The Thrive Leads WP list builder eliminates the need to have multiple plugins . This not only reduces the possibility of plugin conflicts, but also keeps your website’s loading speed down.
Ready To Start Using In Minutes
Thrive Leads installs just like any other plugin. Simply upload it to your Plugin folder via your WP administrator section and activate.
Simple To Use
Thrive Leads has made it very easy to set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
In order to get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-45 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars and a responsive support team that is available to help you sort out any problems you might experience.
Every Kind Of Form Your Business Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form your business needs.
For example, you can use the plugin to add “pop-up” subscriber forms …
Display slide-in forms …
You can use Thrive Leads to add great-looking in-line forms anywhere inside your content, or the top of your posts …
Insert a subscription form into your sidebar navigation area …
You can insert two-step opt-in links that open a lightbox form when visitors click on a link …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads offers many features to website owners. Here are just a few of these:
Quick And Easy To Install And Implement
Be up and running in minutes. As already mentioned, the plugin developer provides extensive training content and tutorials, case studies, webinars, and a responsive support team.
This list-building tool not only combines every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns without ever leaving your WordPress admin area.
Integrated List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design & Deploy
Thrive Leads provides an extensive library of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …
Powerful A/B Testing
Split testing is the quickest way to double or even triple your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:
Split-Test Different Opt-In Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the losing variations, and display only the highest converting campaigns after sufficient data has been collected.
You just start your test and the plugin will handle the rest, automatically picking the winners and hiding the losers over time.
Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 1 minutes
- Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 30% of the web page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Furthermore, you can also test if a form should display instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further optimize conversion rates.
A/B Test Different Opt-In Form Types
Thrive Leads also lets you split-test different form types. For example, you can test a lightbox pop-up vs an in-line form and see which type of form performs better for your business.
Split-Test Different Offers
The plugin even lets you run tests on completely different offers.
For example, you can connect different forms to different list-building campaigns to help you decide which yields the best conversion rates for your business.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily clone an existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on all Pages), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to display to specific segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin is also compatible will all major web browsers.
In-Depth Reporting
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from your best converting sources.
Seamless Integration With All Major Autoresponders & Leading Email Marketing Systems
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Plus, you can use different lists and different services with different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that extend far beyond what most other list-building software provide.
Testimonials
Here are a couple of the testimonials and feedback that plugin users have published about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Product Support
As mentioned previously, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to help users sort out any issues they might experience.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a risk-free, 30 day, complete money-back guarantee.
Product Cost
Thrive Leads is available in the following editions:
- Single Site – This edition allows you to install & activate the plugin on 1 single domain. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – The Unlimited Sites license lets you install & activate the plugin on all domains that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency Edition – The Agency license lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The cost of purchasing Thrive Leads depends on whether there are any promotions or limited-time special offers. The pricing shown above was correct at the time this content was published. This may not be the actual price set by the plugin author when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Plugin Info
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms across your entire site.
For a demo video showing plugin usage, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted mailing list, the only way to increase the speed your list grows is to continually run A/B tests and find out what works best for your business. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and the tools to improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing the user to create and add pop-up forms to their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, visit the plugin website: Thrive Leads – Mailing List Builder For WP Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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