Successful marketers know the power of mailing lists.
This is because a a list of email subscribers gives you on-demand traffic and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money you’re probably leaving on the table. Also, marketing tests show that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to try and interact repeatedly with visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to capture your visitors’ details while they’re still on your site, so you can continue communicating with them after they have exited your web site.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become the most valuable asset of your online business.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many different ways and strategies to build a list of email subscribers, but until recently, it was very hard to find a cost-effective and simple solution that incorporates just about all types of list-building methods available for capturing visitors’ email addresses on your website.
Thrive Leads – List Builder For WP Users
Plugin Description
The Thrive Leads list-building plugin for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on demand, working directly from your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build a list of email subscribers, and almost all of these methods and strategies involve lead capture forms.
What makes Thrive Leads different from all other lead capturing software is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads WP mailing list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build their mailing list faster.
To learn more about this plugin go here:
Benefits Of Using Thrive Leads
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your site:
It’s WordPress
Thrive Leads list builder for WordPress eliminates the need to have multiple plugins installed on your WP site. This not only reduces possible plugin conflicts, but also keeps your website’s loading speed down.
Easy To Install
Thrive Leads is quite easy to install. Just upload a zip file that contains the plugin to your Plugins folder via your WP admin section and activate.
Simple To Use
The Thrive Leads plugin has made it very easy to set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
In order to get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-60 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to help answer any questions you have.
Every Type Of Form You Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of form your business needs.
For example, you can use it to add stylish “pop-up” subscriber forms …
Add slide-in forms …
You can use Thrive Leads to insert your forms anywhere inside your content, or the top of your blog posts …
Insert an opt-in form into the sidebar widget section …
You can insert two-step opt-in links that open a lightbox when a content link is clicked on …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads combines every type of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads offers a number of great features to web site owners. Here are just some of these features:
Fast And Easy To Install
Ready to start using in very little time. As already mentioned, the developer provides extensive training and tutorials, case studies, webinars, plus a dedicated support team.
This software not only combines every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns via your WordPress administrator section.
All-In-One List Building Strategies For Boosting Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design & Deploy
The plugin comes with an extensive library of professionally-designed and web optimized form templates that can be fully customized to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Split Testing
A/B testing is the fastest way to double or even triple your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
Test Multiple Opt-In Form Designs And Content
The Thrive Leads plugin lets you test different form designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and keep displaying only the highest converting tests after enough data has been collected.
You simply start your test and the plugin handles everything else, automatically helping you increase conversion rates over time.
A/B Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 1 minutes
- Scroll-depth triggers where a message appears only when your visitor scrolls down at least 40% of the page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if forms should appear instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further boost conversion rates.
Split-Test Opt-In Form Types
The Thrive Leads plugin also lets you perform tests against different form types. For example, you can test a sidebar widget form vs a slide-in form to see which form type performs better for your business.
Split-Test Completely Different Offers
Thrive Leads even lets you test different offers against one another.
For example, you can assign different forms to different follow-up sequences to help you determine which results in the best conversion rates.

(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily clone any existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a lightbox pop-up on all Pages), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
The plugin has also been tested for compatibility will all major browsers.
In-Depth Reporting
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best converting sources.
Integrates Seamlessly With All Major Autoresponders And Email Marketing Services
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Plus, you can use different lists and different services for different forms, so you’re never tied to just one system.
As you can see, Thrive Leads gives users opt-in testing capabilities that extend far beyond any other list-building software.
User Feedback
Here are some of the testimonials and comments that customers have provided for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to provide users with assistance.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year updates with their purchase, backed by a risk-free, thirty day, 100% refund guarantee.
Software Cost
The plugin is available in the following editions:
- Single Site License – The Single Site option allows you to install & activate the plugin on 1 single site. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – The Unlimited Sites edition allows you to install & activate the plugin on all sites that you own and operate. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency edition allows you to install & activate the plugin on all domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The cost of purchasing the Thrive Leads plugin depends on whether there are any promotions or limited-time specials being offered. When we last checked, the software retails for the pricing shown above. This may not be the actual pricing set by the software seller when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price:
Additional Useful Tips
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms throughout your site.
For a demo video of the plugin in action, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is to run split-tests and find out what works best on your site. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or expensive subscriptions.
With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and the tools to increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable users to create and add popups to their site. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – Mailing List-Building Plugin For Boosting WordPress Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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