Successful marketers understand that building a mailing list is one of the best things you can do for a business online.
This is because a mailing list gives you traffic on call and access to repeat sales.
Research shows that, on average, 50%-80% of everyone who visits your website generally will leave and never return. That’s a lot of money you’re probably leaving behind. Marketing research also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to try and interact repeatedly with site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get your visitors’ email address while they’re visiting your website, so you can keep in touch after they leave your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of contacts has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and relationship-building.
Now … there are many ways and effective strategies to build a subscriber list, but until very recently, it was very hard to find one affordable and simple solution that integrates just about all types of list-building methods available to capture email addresses on your website.
Thrive Leads – WP Split-Testing Mail List-Building Plugin
Plugin Description
Thrive Leads WordPress list-building plugin lets you build a list of subscribers fast using a range of different opt-in forms, test different offers, boost your conversions, and get traffic on tap, working directly from your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build an email list, and almost all of these methods and strategies use opt-in forms.
What makes Thrive Leads different from other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads WordPress mailing list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build it faster.
More info:
Benefits Of Using Thrive Leads
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your website:
It’s A WordPress Plugin
The Thrive Leads WordPress mail list-building plugin eliminates the need to have multiple plugins installed. This not only reduces any potential problems resulting from plugin conflicts, but also keeps your site’s loading speed down.
Ready To Use In Minutes
Thrive Leads installs like any regular plugin. Simply upload the plugin file to your Plugin folder via your dashboard and activate.
Very Simple To Use
The Thrive Leads plugin makes it very simple to set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-45 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a support team that is available to provide you with any assistance you need.
Every Kind Of Opt-In Form Your Business Needs
With the Thrive Leads plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of form your business will ever need.
For example, you can use it to add eye-catching “pop-up” subscriber forms …
Insert slide-in forms …
You can use the plugin to place your opt-in forms anywhere within your content, or the bottom of your posts using a simple short code …
Insert an opt-in form into any widget area of your website …
You can insert 2-step opt-in links that open a lightbox when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads provides many features to website owners. Here are just a few of these:
Quick And Simple To Install And Implement
Ready to start using in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, and a dedicated support team.
This tool not only combines every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies directly from your own dashboard.
Built-In List Building Strategies For Maximum Conversions
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use tool:
Design And Deploy
The Thrive Leads plugin provides dozens of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
Powerful A/B Testing
Split testing is the quickest way to increase your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
Split-Test Multiple Designs And Content
The Thrive Leads plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the losing variations, and keep showing only the forms that convert well after enough data has been gathered.
You just start testing and the plugin takes care of everything else, automatically picking the forms that are performing the best and hiding the losers over time.
Split-Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show a buy button on your screen after 3 minutes
- Scroll-depth triggers where a message appears only when visitors scroll down at least 40% of the page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if a form should appear instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further boost your conversion rate.
Test Opt-In Form Types
Thrive Leads also lets you split-test different form types. For example, you can test a widget form on your sidebar vs an in-line form and see which form type creates better results for your business.
Test Different Offers
Thrive Leads even lets you test different offers against one another.
For example, you can connect different forms to different auto-responder campaigns to help you determine which delivers the best conversion rates for your business.
(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your forms, but you can also easily clone any existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a lightbox pop-up on all Posts), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin is also compatible will all popular web browsers.
Smart Analytics
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best sources.
Seamless Integration With Major Autoresponders And Leading Email Marketing Solutions
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Also, you can use different lists and different services for different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend well beyond any other list-building software.
Testimonials From Customers
Below are a couple of the testimonials and feedback customers have provided for Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Product Support
As mentioned previously, ThriveThemes provides extensive training content, webinars and a support team that is available to help users and answer any questions they may have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year upgrades with their purchase, backed by a no-risk, 30 day, 100% refund guarantee.
Product Cost
The Thrive Leads plugin is available in the following editions:
- Single Site Edition – This license lets you install & activate the plugin on a single site. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – The Unlimited Sites license lets you install & activate the plugin on all websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This edition allows you to install & activate the plugin on all domains that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Pricing for the Thrive Leads product depends on whether there are any promotions or limited-time special offers. The price above was correct at the time this review was published. This may or may not be the actual price charged by the product author when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing here:
Additional Plugin Information
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your entire site.
For a demo video of the plugin, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is by continually running split-tests and then analyze your performance to find out what really works best on your site. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms display to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and add pop-up forms to their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – WordPress Mailing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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