Savvy marketers understand that building a mailing list is one of the most profitable activities you can engage in to build your business online.
This is because a mailing list gives you on-demand traffic and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of everyone who visits your website who leave will never return. That’s a lot of money and opportunities that you’re probably missing out on. Research also shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s vitally important, therefore, to explore ways that will help you interact repeatedly with your site visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get visitors to give you their details while they’re still on your website or blog, so you can continue to communicate after they leave your site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of email addresses has the potential to become the most valuable asset of your online business.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and relationship-building.
There are many ways and effective strategies to build a list, but until now, it was very hard to find one cost-effective and simple solution that incorporates most of the most effective methods available for capturing email addresses on your website.
Thrive Leads – List Builder For WP
Plugin Description
Thrive Leads WordPress mailing list-building plugin lets you build a list of subscribers fast using a number of different opt-in forms, test different offers, boost your conversions, and get traffic on call, working directly inside your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a subscriber list, and almost all of these methods and strategies use subscription forms.
What makes Thrive Leads different than other lead capturing solutions is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built into their plugin.
Thrive Leads WP mailing list builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build it faster.
Learn more here:
Plugin Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your website:
It’s A Plugin For WordPress Users
Thrive Leads WordPress mailing list-building plugin eliminates the need to install multiple plugins on your WordPress site. This not only reduces the possibility of problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Quick & Easy Installation
Thrive Leads installs just like every other WP plugin. Just upload the plugin file to your Plugin folder via your WordPress dashboard and activate.
Very Simple To Use
The Thrive Leads plugin makes it very easy to set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-60 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive tutorials, case studies and a responsive support team that is available to help you out.
Every Kind Of Opt-In Form Your Business Will Ever Need
With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every kind of opt-in form your business needs.
For example, you can use Thrive Leads to build unblockable “pop-up” forms …
Insert slide-in forms …
You can use the plugin to add in-line opt-in forms anywhere within your content, or the middle of your blog posts …
Insert an opt-in form into any widget area of your website …
You can add 2-step opt-in links that open a lightbox form when a link is clicked on …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads offers a number of great features to WP users. Here are just a few of these:
Fast And Easy To Install And Configure
Ready to start using in minutes. As already mentioned, the developer provides extensive training and tutorials, webinars, case studies, plus a support team.
This list-building software not only integrates every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns directly from your own WP dashboard.
Built-In List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design & Deploy
The Thrive Leads plugin comes with an extensive library of professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
A/B Testing Engine
A/B testing is the fastest way to improve your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including:
A/B Test Different Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and continue showing only the forms that convert well after sufficient data has been gathered.
You simply start testing and the plugin handles everything else, automatically picking the campaigns that are performing the best and hiding the losers over time.
Split-Test Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 2 minutes
- Scroll-depth triggers where a message will appear only when your visitor scrolls down at least 15% of the web page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Additionally, you can test if forms perform better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further boost conversion rates.
A/B Test Opt-In Form Types
The plugin also lets you split-test different form types. For example, you can test a lightbox pop-up vs a slide-in form to see which form type performs better for your business.
Test Offers
The Thrive Leads plugin even lets you test different offers against one another.
For example, you can assign different forms to different email campaigns to help you determine which campaign offers deliver the best conversion results.

(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of this plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a slide-in form on the Front Page only), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to display to specific segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all major browsers.
Reports For Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best converting sources.
Seamless Integration With All Major Autoresponders & Leading Email Marketing Services
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Plus, you can use different lists and different services with different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives users many opt-in testing capabilities that go well beyond what most other list-building tools provide.
Feedback From Users
Below are a couple of the testimonials plugin users have published about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a support team that is available to provide you with any assistance you need.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a risk-free, thirty day, complete money-back guarantee.
Software Price
The Thrive Leads plugin is available in the following editions:
- Single Site – This edition allows you to install & activate the plugin on a single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – The Unlimited Sites license lets you install & activate the plugin on unlimited sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – This option lets you install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Pricing details of the Thrive Leads plugin depends on whether there are any promotions or limited-time special offers. Currently, the software sells for the amounts shown above. This may not be the actual price charged by the product seller when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price here:
Additional Information
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your website.
For ”how to” videos of the plugin, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a email list, the only way to improve your results is to continually run tests and find out what works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms are displayed to visitors, and intelligent reporting that helps you improve your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing the user to create and insert pop-up forms into their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website: Thrive Leads – List Builder For Conversion-Focused WP Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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