Savvy marketers know that building a mailing list is one of the most profitable activities you can engage in to grow a business online.
This is because a list gives you traffic on demand and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of visitors to your website generally will leave and never return. That’s a lot of money and opportunities that you’re almost certainly missing out on. Research also shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to try and interact repeatedly with visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to capture your visitors’ contact details while they’re visiting your site, so you can keep in touch after they exit your web site.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become the most profitable leverage point of your online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and different strategies to build a list, but until now, it was very hard to find an easy-to-use solution that gives users access to all of the most effective methods available for capturing email addresses on your website.
Thrive Leads – List Builder For WP Users
Plugin Description
Thrive Leads WordPress mail list-building plugin lets you build a list of subscribers quickly using a range of different opt-in forms, test different offers, improve your conversions, and get traffic on call, working directly from your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build an email list, and almost all of these methods and strategies use opt-in forms.
One of the key differences between Thrive Leads and all other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built into their plugin.
Thrive Leads mailing builder for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help WP users not just build a mailing list, but build a mailing list faster.
For more details, visit the plugin site here:
Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your website:
It’s WordPress
Thrive Leads WP mail list-building plugin eliminates the need to have multiple plugins installed on your website. This not only reduces the possibility of plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Be Up And Running In No Time
Thrive Leads is quite easy to install. Just upload a zip file that contains the plugin files to your Plugin folder via your dashboard and activate.
Really Simple To Use
The Thrive Leads plugin makes it very simple to set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
In order to get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-40 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to help you out.
Every Type Of Form You Will Ever Need
With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every kind of opt-in form your business needs.
For example, you can use Thrive Leads to build “pop-up” opt-in forms …
Insert opt-in forms that slide in from the corner of your screen …
You can use the Thrive Leads plugin to add great-looking opt-in forms anywhere within your content, or the bottom of your posts using a simple shortcode …
Insert a subscription form into any widget area of your website …
You can insert 2-step opt-in links that open a lightbox when visitors click on a link inside your content …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads provides many unique features to website owners. Here are just a few of these:
Fast And Easy To Install And Set Up
Be up and running in minutes. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, plus a responsive support team.
This tool not only integrates every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies from your own admin user section.
Integrated List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to maximise your conversions into one easy-to-use software:
Design & Deploy
Thrive Leads comes with an extensive library of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, without coding skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
Powerful Split Testing Engine
Split testing is the quickest way to optimize your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including:
Test Multiple Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the test variations that aren’t performing, and display only the ones that are converting well after sufficient data has been collected.
You just start your test and the plugin will handle the rest, automatically helping you increase conversion rates over time.
Test Multiple Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 1 minutes
- Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 15% of the web page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if a form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test multiple triggers against one another to further boost your conversion rate.
Test Multiple Opt-In Form Types
The plugin also lets you test different opt-in form types. For example, you can test a widget form on your sidebar vs a slide-in form and see which type of form performs better for your business.
Split-Test Offers
The Thrive Leads plugin even lets you test different offers against one another.
For example, you can connect different forms to different email marketing campaigns to help you decide which delivers the best conversion rates for your business.

(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily clone an existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a lightbox pop-up on your 404 error page), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to particular segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
The plugin has also been tested for compatibility will all major web browsers.
In-Depth Reporting
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Seamless Integration With All Major Autoresponders And Leading Email Marketing Solutions
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Additionally, you can use different lists and different services with different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives users opt-in testing capabilities that extend far beyond any other list-building tools.
Testimonials From Users
Here are a couple of the testimonials plugin users have written about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Support
As mentioned previously, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to provide you with assistance.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year upgrades with their purchase, backed by a no-risk, thirty day, 100% refund guarantee.
Plugin Price
The plugin is available in the following editions:
- Single Site – The Single Site option allows you to install & activate the plugin on one single site. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – The Unlimited Sites option allows you to install & activate the plugin on all sites that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – The Agency license lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Price details for the product depends on whether there are any promotions or limited-time special offers. The pricing shown above was correct at the time this article was written. This may or may not be the actual pricing charged by the software seller when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price here:
Additional Info
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms all across your site.
For ”how to” videos of the plugin, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a list, the only way to increase the speed your list grows is by continually running A/B tests and then analyze your performance to find out what works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or expensive subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your forms show to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as allowing users to create and insert pop-up forms into their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, check out the plugin here: Thrive Leads – Mailing List Builder For Conversion-Focused WordPress Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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