Experienced marketers know that building a mailing list is one of the most profitable activities you can engage in to build your business online.
This is because a mailing list of targeted customers gives you immediate traffic and access to repeat customers.
Research shows that, on average, 50%-80% of your web visitors who leave will never return. That’s a lot of money to leave on the table. Testing also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s so important, therefore, to try and interact repeatedly with site visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their email address while they’re still on your site, so you can continue to communicate with them after they leave your website.
Building a list is absolutely essential for building a successful online business. A great list of targeted contacts has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to repeat visitors and relationship-building.
There are many different ways and effective strategies to build a subscriber list, but until very recently, it was very hard to find a solution that gives users access to almost all of the most effective methods available to capture email addresses on a website.
Thrive Leads – WordPress Mailing List-Building Plugin
Plugin Description
The Thrive Leads mailing builder for WordPress lets you build a list of subscribers quickly using many different types of opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, working directly from your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a subscriber list, and almost all of these methods and strategies require using opt-in forms.
One of the key differences between Thrive Leads and other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
The Thrive Leads WP mail list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but build their mailing list faster.
More info:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your site:
It’s A Plugin For WordPress Users
Thrive Leads WP mailing list-building plugin eliminates the need to have multiple plugins . This not only reduces potential plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Ready To Use In Minutes
Thrive Leads is quite easy to install. Simply upload it to your Plugin folder via your WordPress admin login and activate.
Really Simple To Use
Once you have installed and activated the plugin, you can very easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-60 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a responsive support team that is available to help you and answer any questions you have.
Every Type Of Opt-In Form Your Business Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every type of opt-in form your business will ever need.
For example, you can use the plugin to add unblockable “pop-up” forms …
Insert opt-in forms that slide in from the corner of your page …
You can use the plugin to place opt-in forms anywhere within your content, or the top of your blog posts using a simple short code …
Insert a form into the sidebar widget section …
You can insert two-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads provides a number of great features to site owners. Here are just some:
Quick And Simple To Install And Implement
Be up and running in no time. As already mentioned, the plugin developer provides extensive training and tutorials, case studies, webinars, plus a support team.
This list-building tool not only combines every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies via your own WordPress dashboard.
Built-In List Building Strategies For Maximum Conversions
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use solution:
Design And Deploy
The Thrive Leads plugin provides an extensive library of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Powerful A/B Testing Engine
Split testing is the fastest way to increase your conversion rate and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including:
Split-Test Opt-In Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the test variations that aren’t performing, and keep showing only the highest converting tests after sufficient data has been collected.
You just begin your test and the plugin will handle the rest, automatically picking the best performers and hiding the losing variations over time.
A/B Test Multiple Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show an offer on your screen after 35 seconds
- Scroll-depth triggers where a message appears only when your visitor scrolls down at least 50% of the web page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further optimize conversion rates.
A/B Test Opt-In Form Types
Thrive Leads also lets you perform split-tests against different opt-in form types. For example, you can test a lightbox pop-up vs an in-line form to see which form type performs better for your business.
Split-Test Offers
The Thrive Leads plugin even lets you see how different offers perform against one another.
For example, you can connect different forms to different list-building campaigns to help you decide which campaign offers deliver the best conversion results for your business.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily clone any existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of this plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a ribbon form on your 404 error page), including which post categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin is also compatible will all major web browsers.
In-Depth Reporting
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best sources.
Seamless Integration With Major Autoresponders And Popular Email Marketing Services
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services for different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that go far beyond what most other list-building software provide.
Feedback From Users
Below are a few of the testimonials and feedback that customers have written about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Plugin Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies as well as a responsive support team that is available to answer any questions you have.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, 30 day, complete money-back guarantee.
Software Cost
Thrive Leads is available in the following editions:
- Single Site License – This option lets you install & activate the plugin on 1 single domain. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – The Unlimited Sites license lets you install & activate the plugin on all domains that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This license lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The cost of purchasing the Thrive Leads product can vary, depending on whether there are any promotions or limited-time specials being offered. The price shown above was current when this content was written. This may not be the actual price charged by the plugin author when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Information
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your entire website.
For a demo video showing how the plugin works, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted list, the only way to increase the speed your list grows is by continually running tests and find out what works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your forms show to visitors, and the tools to increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing users to create and insert popups into their site. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, visit the plugin website: Thrive Leads – WordPress Mailing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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