Experienced marketers understand that building a mailing list is one of the most profitable activities you can engage in to grow your business online.
This is because a mailing list gives you traffic on tap and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of web visitors will leave and never return. That’s a lot of money you’re most certainly leaving on the table. In addition to this, research shows that it takes an average of seven interactions with your business before a purchase decision is made. It’s essential, therefore, to try and get repeat interactions with visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their email address while they’re visiting your site, so you can continue to communicate after they leave your website.
Building a list is absolutely essential for building a successful online business. A great mailing list has the potential to become the most valuable asset of your entire online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many different ways and strategies to build a targeted list of subscribers, but until very recently, it was very hard to find one cost-effective and simple solution that takes advantage of almost all types of proven list-building methods available to capture email addresses on a website.
Thrive Leads – Mailing List Builder For Conversion-Focused WP Sites
Plugin Description
The Thrive Leads list builder for WordPress lets you build a list of subscribers quickly using a number of different opt-in forms, split-test different offers, boost your conversions, and get traffic on call, directly from your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build a list of email subscribers, and almost all of these methods and strategies require using lead capture forms.
What makes Thrive Leads different from all other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads mailing builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build a mailing list faster.
Go here to learn more about the plugin:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your site:
It’s WordPress
The Thrive Leads WP mailing builder eliminates the need to have multiple plugins installed. This not only reduces any potential problems resulting from plugin conflicts, but also keeps your site’s loading speed down.
Be Up And Running In Minutes
Thrive Leads installs like every other plugin. Simply upload a zip folder that contains the plugin to your Plugins folder via your admin user login and activate.
Simple To Use
Thrive Leads has made it very easy to set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-45 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to answer any questions you have.
Every Type Of Opt-In Form Your Business Needs
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of opt-in form you will ever need.
For example, you can use Thrive Leads to add “pop-up” lightboxes …
Insert opt-in forms that slide in from the edge of your screen …
You can use Thrive Leads to add in-line opt-in forms anywhere within your content, or the middle of your posts …
Insert an opt-in form into your sidebar navigation area …
You can insert two-step opt-in links that open a lightbox form when visitors click on a link inside your content …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads provides many great features to site owners. Here are just a few:
Quick And Simple To Install And Set Up
Be up and running in minutes. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, and a responsive support team.
This software not only combines every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run your list-building strategies directly from your own dashboard.
Built-In List Building Strategies To Maximise Your Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design & Deploy
The plugin provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
Split Testing
A/B testing is the quickest way to boost your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:
A/B Test Multiple Designs And Content
The plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and continue showing only the highest converting tests after enough data has been gathered.
You simply start your test and the plugin takes care of everything else, automatically picking the winners and hiding the losing variations over time.
Test Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a buy button on your screen after 45 seconds
- Scroll-depth triggers where a message will appear only when your visitor scrolls down at least 15% of the web page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if a form should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further boost conversion rates.
Split-Test Different Form Types
The plugin also lets you test different opt-in form types. For example, you can test a widget form on your sidebar vs a ”sticky” ribbon form and see which type of form creates better results for your business.
A/B Test Completely Different Offers
The Thrive Leads plugin even lets you test different offers against one another.
For example, you can connect different forms to different email campaigns to help you determine which campaign offers yield the best conversion results.
(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your forms, but you can easily clone any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on all Pages), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin has also been tested for compatibility will all popular web browsers.
Reports For Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best sources.
Seamless Integration With All Major Autoresponders & Popular Email Marketing Systems
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Also, you can use different lists and different services for different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go well beyond any other list-building software.
Testimonials
Below are a couple of the testimonials and comments that users have published about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to provide you with assistance.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a no-risk, 30 day, full money-back guarantee.
Plugin Price
The plugin is available in the following editions:
- Single Site – This option allows you to install & activate the plugin on a single website. All features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – This edition lets you install & activate the plugin on all sites that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency edition lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: The price of the Thrive Leads software depends on whether there are any promotions or limited-time specials being offered. Presently, the product sells for the amounts shown above. This may or may not be the actual pricing set by the product developer when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information:
Additional Plugin Info
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms across your website.
For ”how-to” videos of the plugin in action, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is to run tests and find out what really works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms display to visitors, and the tools to increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable the user to create and add popups to their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – List Builder For Conversion-Focused WP Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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