Experienced marketers understand that building a mailing list is one of the most valuable assets you can create for your business online.
This is because a a list of email subscribers gives you traffic on demand and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of visitors to your website who leave will never return. That’s a lot of money to leave behind. Research also shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s essential, therefore, to explore a strategy that will help you interact repeatedly with your visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their contact details while they’re visiting your website, so you can continue communicating after they have exited your web site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of targeted contacts has the potential to become the most valuable asset of your entire online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to repeat visitors and relationship-building.
There are many different ways and effective strategies to build an email list, but until now, it was very difficult to find one solution that incorporates all of the most effective methods available to capture visitors’ email addresses on a website.
Thrive Leads – WP A/B Testing Mailing List-Building Plugin
Plugin Description
The Thrive Leads WordPress mailing list builder lets you build a list of subscribers quickly using many different types of opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, without leaving your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a list of email subscribers, and almost all of these methods and strategies involve the use of lead capture forms.
What makes Thrive Leads different from other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads mailing list builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but build it faster.
Go here to learn more about this plugin:
Plugin Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:
It’s WordPress
Thrive Leads WP mailing builder eliminates the need to have multiple plugins installed on your WP website. This not only reduces the possibility of problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Be Up And Running In No Time
Thrive Leads is really easy to install. Simply upload a zip file containing the plugin files to your Plugins folder via your WP admin user login and activate.
Simple To Use
The Thrive Leads plugin has made it very easy to set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-45 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to help you out.
Every Kind Of Opt-In Form Your Business Will Ever Need
With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every type of form you will ever need.
For example, you can use the plugin to display “pop-up” lightboxes …
Display slide-in forms …
You can use the Thrive Leads plugin to add great-looking in-line forms anywhere within your content, or the top of your posts and pages …
Insert a form into the sidebar widget section …
You can add 2-step opt-in links that open a lightbox when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads offers many features to WordPress users. Here are just some:
Fast And Simple To Install
Ready to go to work in minutes. As already mentioned, the developer provides extensive training and tutorials, case studies, webinars, plus a dedicated support team.
This tool not only integrates every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies directly from your WordPress administrator section.
Built-In List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use plugin:
Design And Deploy
The plugin provides dozens of professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
Powerful Split Testing
A/B testing is the fastest way to double or even triple your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:
A/B Test Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the losing variations, and display only the forms that convert well after sufficient data has been collected.
You just begin testing and the plugin will handle the rest, automatically increasing conversion rates over time.
Test Different Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show a buy button on your screen after 10 seconds
- Scroll-depth triggers where a message will appear once visitors scroll down at least 40% of the web page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if the form should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further increase conversion rates.
Split-Test Different Form Types
Thrive Leads also lets you split-test different form types. For example, you can test a widget form on your sidebar vs an in-line form and see which type of form creates better results for your business.
Test Entirely Different Offers
The Thrive Leads plugin even lets you A/B test entirely different offers.
For example, you can assign different forms to different follow-up sequences to help you determine which offer delivers the best conversion rates for your business.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a slide-in form on the Front Page only), including which post categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to display to particular segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads is also compatible will all popular web browsers.
In-Depth Reporting
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best converting sources.
Integrates Seamlessly With Major Autoresponders & Popular Email Marketing Services
If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services with different forms, so you’re never tied to just one service.
As you can see, Thrive Leads gives users opt-in testing capabilities that go well beyond what most other list-building software provide.
Feedback From Users
Here are a few of the testimonials and comments plugin users have written about the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Product Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to provide you with any assistance you need.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a risk-free, 30 day, 100% refund guarantee.
Software Pricing
The Thrive Leads plugin is available in the following editions:
- Single Site – This edition lets you install & activate the plugin on one single website. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – This option lets you install & activate the plugin on all websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency Edition – The Agency edition allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Pricing details of Thrive Leads depends on whether there are any promotions or limited-time special offers. Presently, the product sells for the pricing shown above. This may or may not be the actual pricing charged by the product developer when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing details:
Additional Plugin Tips
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms throughout your site.
For a demo video showing plugin usage, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted subscriber list, the only way to improve your results is by running tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and the tools to improve your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable the user to create and insert popups into their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – WP Faster Mailing Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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