Savvy marketers understand that building a mailing list is one of the most valuable assets you can build for your business online.
This is because a a list of email subscribers gives you immediate traffic and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of visitors to your website will leave and never return. That’s a lot of money to leave behind. In addition to this, research shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s vitally important, therefore, to try and get repeat interactions with your visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their email address while they’re still on your site, so you can build a relationship with them after they have exited your web site.
Building a list is absolutely essential for building a successful online business. A great list of contacts has the potential to become the most valuable asset of your online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
Now … there are many different ways and effective strategies to build an opt-in list, but until recently, it was very difficult to find one easy-to-use solution that takes advantage of all of the most effective methods available to capture visitors’ email addresses on a website.
Thrive Leads – Mailing List-Building Plugin For WP Sites
Plugin Description
Thrive Leads mailing list-building plugin for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a number of different opt-in forms, split-test different offers, improve your conversions, and get traffic on demand, directly from your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build a list, and almost all of these methods and strategies use subscription forms.
What makes Thrive Leads different from all other lead capturing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads WordPress mailing builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help WordPress users not just build a mailing list, but build a mailing list faster.
Learn more about this plugin here:
Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your website:
It’s A WordPress Plugin
The Thrive Leads WordPress mailing builder eliminates the need to have multiple plugins installed on your WP site. This not only reduces the possibility of plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Be Up And Running In No Time
Thrive Leads is really easy to install. Simply upload a zip folder containing the plugin to your Plugins folder via your WordPress dashboard and activate.
Simple To Use
Thrive Leads has made it very easy to set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-45 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive tutorials, case studies and a support team that is available to help you out.
Every Kind Of Form You Will Ever Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form your business needs.
For example, you can use Thrive Leads to display attention-grabbing “pop-up” lightboxes …
Display opt-in forms that slide in from the corner of your page …
You can use the plugin to add forms anywhere inside your content, or the top of your blog posts using a simple short code …
Insert a form into any widget area of your website …
You can insert two-step opt-in links that open a lightbox when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads offers many features to WP users. Here are just some:
Fast And Simple To Install
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive tutorials, training content, webinars, case studies, plus a dedicated support team.
This software not only combines every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run your list-building campaigns directly from within your own dashboard.
Built-In List Building Strategies For Boosting Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design & Deploy
The plugin comes with dozens of professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …
Powerful Split Testing
Split testing is the quickest way to boost your conversion rates and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:
Test Designs And Content
The plugin lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the non-converting variations, and display only the forms that are converting well after enough data has been gathered.
You simply begin testing and the plugin handles everything else, automatically picking the winners and hiding the losers over time.
Split-Test Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 5 minutes
- Scroll-depth triggers where a message will appear only after your visitor scrolls down at least 30% of the page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if forms perform better when displayed instantly, or when the form animates into view (e.g. slide in). You can test many triggers against one another to further boost your conversion rate.
Test Opt-In Form Types
The Thrive Leads plugin also lets you A/B test different opt-in form types. For example, you can test a widget form on your sidebar vs a slide-in form to see which kind of form performs better for your business.
A/B Test Offers
The Thrive Leads plugin even lets you see how different offers compare against one another.
For example, you can connect different forms to different list-building campaigns to help you determine which campaign offers yield the best conversion results.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your forms, but you can easily clone an existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of this plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on your 404 error page), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
Thrive Leads is also compatible will all popular browsers.
In-Depth Reporting
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, the software provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best converting sources.
Integrates Seamlessly With Major Autoresponders & Leading Email Marketing Services
If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Plus, you can use different lists and different services with different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives users opt-in testing capabilities that go far beyond any other list-building tools.
Feedback From Users
Below are a few of the testimonials and feedback that users have provided for the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Plugin Support
As mentioned previously, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to help you sort out any issues you might experience.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a risk-free, thirty day, complete refund guarantee.
Product Pricing
The plugin is available in the following editions:
- Single Site License – The Single Site edition allows you to install & activate the plugin on one single domain. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – This edition allows you to install & activate the plugin on unlimited websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This edition lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The cost of purchasing Thrive Leads depends on whether there are any promotions or limited-time special offers. The price shown above was current at the time this content was published. This may not be the actual price set by the software developer when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Plugin Tips
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your site.
For ”how to” videos of the plugin in action, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to improve your results is by running split-tests and then analyze your performance to find out what really works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms are displayed to visitors, and intelligent reporting that helps you improve your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable users to create and add popups to their website. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, visit the plugin website: Thrive Leads – WordPress A/B Testing Mailing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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