Savvy marketers know that building a mailing list is one of the most profitable activities you can engage in to build your business online.
This is because a mailing list of responsive customers gives you instant traffic and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits your site who leave will never return. That’s a lot of money to leave behind. In addition to this, marketing tests show that it takes an average of seven exposures to your business before a purchase decision is made. It’s crucial, therefore, to try and get repeat interactions with your visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their details while they’re visiting your website, so you can continue to communicate with them after they have left your site.
Building a list is absolutely essential for building a successful online business. A great list of responsive subscribers has the potential to become the most valuable asset of your online business.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to repeat visitors and building a relationship.
There are many ways and different strategies to build a list, but until recently, it was very difficult to find a cost-effective and easy-to-use solution that incorporates many types of list-building methods available to capture visitors’ email addresses on a website.
Thrive Leads – Mail List-Building Plugin For WordPress
Plugin Description
Thrive Leads WP mail list-building plugin lets you build a list of subscribers quickly using a number of different opt-in forms, split-test different offers, boost your conversions, and get traffic on call, directly from your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a subscriber list, and almost all of these methods and strategies involve the use of opt-in forms.
What makes Thrive Leads different from other email-capturing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads WP mailing list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but to build it faster.
Learn more about the plugin here:
Plugin Benefits
Here are just some of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your web site:
It’s A Plugin For WordPress Users
The Thrive Leads list-building plugin for WordPress eliminates the need to install multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Ready To Use In Minutes
Thrive Leads installs just like every other plugin. Simply upload a zip file that contains the plugin to your Plugins folder via your WordPress admin user login and activate.
Simple To Use
The Thrive Leads plugin makes it very simple to set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-60 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies as well as a support team that is available to provide you with any assistance you need.
Every Type Of Opt-In Form Your Business Will Ever Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form your business needs.
For example, you can use it to build unblockable “pop-up” forms …
Insert slide-in forms …
You can use it to insert great-looking forms anywhere within your content, or the top of your blog posts using a simple shortcode …
Insert an opt-in form into your sidebar area …
You can insert 2-step opt-in links that open a lightbox when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads provides a number of features to WordPress users. Here are just some:
Fast And Easy To Install And Use
Be up and running in no time. As already mentioned, the plugin developer provides extensive tutorials, training content, webinars, case studies, plus a dedicated support team.
This tool not only combines every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies directly from within your own WP dashboard.
Built-In List Building Strategies For Boosting Conversions
Thrive Leads integrates all of the list-building strategies you need to maximize your conversions into one easy-to-use tool:
Design & Deploy
The Thrive Leads plugin comes with an extensive library of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Split Testing Engine
A/B testing is the quickest way to optimize your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including the following:
Test Designs And Content
The plugin lets you test different designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the non-converting variations, and keep showing only the ones that are converting well after enough data has been gathered.
You just begin testing and the plugin takes care of everything else, automatically helping you increase conversion rates over time.
Split-Test Different Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 30 seconds
- Scroll-depth triggers where a message will appear only after visitors scroll down at least 40% of the web page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Furthermore, you can also test if the form should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further increase conversion rates.
Test Multiple Opt-In Form Types
The Thrive Leads plugin also lets you perform tests on different form types. For example, you can test a lightbox pop-up vs a slide-in form and see which kind of form creates better results for your business.
Split-Test Offers
Thrive Leads even lets you A/B test completely different offers.
For example, you can connect different forms to different email sequences to help you determine which offers yield the best conversion results.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your forms, but you can easily clone an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a ribbon form on all Pages), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular browsers.
In-Depth Reporting
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best converting sources.
Integrates Seamlessly With All Major Autoresponders And Popular Email Marketing Solutions
If your email marketing solution allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services with different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that go far beyond what other list-building software provide.
User Testimonials
Below are some of the testimonials and feedback that plugin customers have written about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive training content, webinars as well as a responsive support team that is available to help users sort out any issues they have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a risk-free, 30 day, complete money-back guarantee.
Software Cost
The plugin is available in the following editions:
- Single Site Edition – The Single Site license lets you install & activate the plugin on a single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – This license allows you to install & activate the plugin on unlimited sites that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – The Agency option allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost of purchasing the Thrive Leads plugin depends on whether there are any promotions or limited-time specials being offered. The price above was correct at the time this review was published. This may or may not be the actual price set by the plugin developer when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price here:
Additional Information
Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms all across your entire site.
For demo videos showing plugin usage, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted email list, the only way to improve your results is by continually running A/B tests and find out what really works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms are displayed to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable users to create and add pop-up forms to their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – WP Split-Testing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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