Successful marketers understand the power of mailing lists.
This is because a mailing list gives you traffic on tap and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of visitors to your website who leave will never return. That’s a lot of money and opportunities that you’re missing out on. Research also shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s vitally important, therefore, to interact repeatedly with site visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to capture your visitors’ email address while they’re still on your website, so you can keep in touch after they leave your web site.
Building a list is an essential aspect of building a successful online business. A great list of responsive subscribers has the potential to become the most reliable source of profit of your entire online business.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and building a relationship.
Now … there are many different ways and strategies to build a list of email subscribers, but until recently, it was very difficult to find one affordable solution that integrates almost, if not all of the most effective methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WordPress Mailing List-Building Plugin
Plugin Description
Thrive Leads mailing list builder for WordPress could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a number of different opt-in forms, split-test different offers, improve your conversions, and get traffic on call, working directly inside your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build an opt-in list, and almost all of these methods and strategies require using opt-in forms.
What makes Thrive Leads different from other email marketing solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads mailing list-building plugin for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build it faster.
More info:
Plugin Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your web site:
It’s A Plugin For WordPress Users
Thrive Leads WP mailing list builder eliminates the need to install multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Easy To Install
Thrive Leads is very easy to install. Just upload the plugin file to your Plugins folder via your admin user section and activate.
Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can easily set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to provide you with assistance.
Every Type Of Form You Need
With the plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of form you will ever need.
For example, you can use the Thrive Leads plugin to add unblockable “pop-up” forms …
Insert forms that slide in from the edge of your page …
You can use Thrive Leads to place great-looking forms anywhere inside your content, or the middle of your blog posts …
Insert a subscription form into the sidebar widget section …
You can add two-step opt-in links that open a lightbox when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads provides many features to website owners. Here are just some of these:
Quick And Easy To Install
Ready to start using in very little time. As already mentioned, the plugin developer provides extensive training and tutorials, webinars, case studies, and a support team.
This tool not only integrates every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns via your own admin user account.
Integrated List Building Strategies To Maximise Your Conversions
Thrive Leads integrates all of the list-building strategies you need to maximise your conversions into one easy-to-use plugin:
Design & Deploy
The Thrive Leads plugin comes with an extensive library of professionally-designed and web optimized form templates that you can fully customize to suit your needs, letting you build conversion-boosting forms with no technical skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
A/B Testing
Split testing is the fastest way to optimize your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:
Split-Test Opt-In Form Designs And Content
The plugin lets you test different form designs and content, and provides an “automatic winner” feature that automatically eliminates the non-converting variations, and keep showing only the highest converting tests after enough data has been gathered.
You just begin your test and the plugin handles everything else, automatically picking the ones that are performing the best and hiding the losing variations over time.
Split-Test Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 10 seconds
- Scroll-depth triggers where a message appears once your visitor scrolls down at least 40% of the page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if a form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test many triggers against one another to further boost your conversion rate.
Split-Test Opt-In Form Types
Thrive Leads also lets you perform split-tests on different opt-in form types. For example, you can test a lightbox pop-up vs a slide-in form and see which form type performs better for your business.
A/B Test Different Offers
The plugin even lets you see how different offers compare against one another.
For example, you can assign different forms to different email campaigns to help you determine which campaign offers yield the best conversion results.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your forms, but you can also easily duplicate an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a ribbon form on all Pages), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to display to the right segments of your audience at exactly the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin is also compatible will all major browsers.
Get Higher Value Traffic
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best sources.
Seamless Integration With Major Autoresponders And Popular Email Marketing Services
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services for different forms, so you’re never tied to just one system.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend far beyond what most other list-building tools provide.
Testimonials
Below are some of the testimonials users have provided for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Product Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to help you sort out any problems you have.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year updates with their purchase, backed by a no-risk, thirty day, 100% money-back guarantee.
Plugin Pricing
Thrive Leads is available in the following editions:
- Single Site Edition – This license allows you to install & activate the plugin on one single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – This edition lets you install & activate the plugin on unlimited sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency edition lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost to purchase Thrive Leads depends on whether there are any promotions or limited-time specials being offered. Presently, the software retails for the pricing shown above. This may not be the actual pricing charged by the product seller when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price:
Additional Plugin Info
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your website.
For a demo video showing how the plugin works, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted email list, the only way to improve your results is to run tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms are shown to visitors, and the tools to increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable users to create and insert popups into their web pages. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website: Thrive Leads – WP Split-Testing Mailing Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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