Experienced marketers know the power of mailing lists.
This is because a mailing list of targeted customers gives you on-demand traffic and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of all web visitors who leave will never return. That’s a lot of money you’re probably leaving behind. Testing also shows that it takes an average of seven interactions with your business before a purchase decision is made. It’s essential, therefore, to try and get repeat interactions with site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get your visitors’ contact details while they’re still on your website, so you can continue communicating after they exit your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of targeted contacts has the potential to become the most valuable asset of your entire online business.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and different strategies to build a list of email subscribers, but until recently, it was very hard to find one affordable and easy-to-use solution that incorporates all types of list-building methods available for capturing email addresses on a website.
Thrive Leads – WordPress Mailing Builder
Plugin Description
Thrive Leads list builder for WP could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a wide range of opt-in forms, split-test different offers, boost your conversions, and get traffic on call, all from within your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build a subscriber list, and almost all of these methods and strategies require using lead capture forms.
What makes Thrive Leads different from all other lead capturing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads list builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build it faster.
For more details, visit the plugin site here:
Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your website:
It’s WordPress
Thrive Leads mailing list builder for WordPress eliminates the need to install multiple plugins . This not only reduces potential plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Fast Installation
Thrive Leads installs just like any plugin. Simply upload it to your Plugin folder via your admin account and activate.
Really Simple To Use
With Thrive Leads, you can easily set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-45 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to help you out.
Every Type Of Opt-In Form Your Business Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of form your business will ever need.
For example, you can use it to build attention-grabbing “pop-up” opt-in forms …
Add slide-in forms …
You can use the Thrive Leads plugin to place opt-in forms anywhere inside your content, or the top of your posts and pages using a simple shortcode …
Insert a subscription form into your sidebar area …
You can add 2-step opt-in links that open a lightbox when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads offers many features to website owners. Here are just some:
Quick And Easy To Install
Be up and running in minutes. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, plus a responsive support team.
This tool not only integrates every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns without ever leaving your dashboard.
All-In-One List Building Strategies For Optimal Conversions
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use software:
Design & Deploy
The Thrive Leads plugin comes with dozens of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
Powerful Split Testing Engine
A/B testing is the quickest way to improve your conversion rate and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including:
Split-Test Different Form Designs And Content
The plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the non-converting variations, and display only the campaigns that convert well after enough data has been gathered.
You just begin testing and the plugin takes care of the rest, automatically picking the best performers and hiding the losers over time.
A/B Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 35 seconds
- Scroll-depth triggers where a message appears once the visitor scrolls down at least 30% of the page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test multiple triggers against one another to further increase conversion rates.
Split-Test Different Opt-In Form Types
The Thrive Leads plugin also lets you test different opt-in form types. For example, you can test a sidebar widget form vs an in-line form to see which kind of form creates better results for your business.
A/B Test Different Offers
The plugin even lets you split-test completely different offers.
For example, you can assign different forms to different email marketing campaigns to help you determine which offers yield the best conversion results.
(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your opt-in forms, but you can also easily clone any existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a widget form on your sidebar on all Posts), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads is also compatible will all popular browsers.
In-Depth Reporting
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best sources.
Integrates Seamlessly With Major Autoresponders And Popular Email Marketing Systems
If your email marketing service allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services with different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives you opt-in testing capabilities that extend well beyond any other list-building software.
User Testimonials
Below are some of the testimonials that customers have provided for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to help users sort out any problems they have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year updates with their purchase, backed by a risk-free, 30 day, complete refund guarantee.
Product Price
The Thrive Leads plugin is available in the following editions:
- Single Site License – The Single Site license allows you to install & activate the plugin on one single site. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – This license allows you to install & activate the plugin on all sites that you own and operate. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – This edition lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Price details for this product depends on whether there are any promotions or limited-time special offers. The above reflects the current pricing at the time this content was written. This may or may not be the actual price set by the plugin seller when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Information
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms across your website.
For ”how-to” videos of the plugin in action, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a list, the only way to improve your results is by continually running A/B tests and find out what works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms display to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable the user to create and insert popups into their site. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website: Thrive Leads – WP Split-Testing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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