Experienced marketers know the power of mailing lists.
This is because a mailing list gives you traffic on tap and access to repeat buyers.
Research shows that, on average, 50%-80% of visitors to a web site generally leave and never return. That’s a lot of money you’re most certainly leaving on the table. Marketing research also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s essential, therefore, to get repeat interactions with your visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get your visitors’ details while they’re still on your website, so you can continue to communicate with them after they leave your site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become the most valuable asset of your entire online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and different strategies to build an opt-in list, but until very recently, it was very hard to find an affordable solution that incorporates just about all of the most effective methods available for capturing visitors’ email addresses on your website.
Thrive Leads – WP A/B Testing Mailing Builder
Plugin Description
The Thrive Leads mailing builder for WordPress could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on demand, directly from your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies use lead capture forms.
One of the key differences between Thrive Leads and all other email marketing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads WordPress mailing list builder is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help WP users not just build a mailing list, but to build it faster.
Go here to learn more about this plugin:
Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your web site:
It’s WordPress
The Thrive Leads list-building plugin for WP eliminates the need to have multiple plugins . This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Be Up And Running In No Time
Thrive Leads installs just like every other WordPress plugin. Simply upload it to your Plugin folder via your dashboard and activate.
Really Simple To Use
Thrive Leads makes it very simple to set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
To get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive tutorials, webinars and a support team that is available to provide you with any assistance you need.
Every Type Of Form Your Business Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every type of opt-in form you need.
For example, you can use it to display unblockable “pop-up” lightboxes …
Add slide-in forms …
You can use it to place great-looking opt-in forms anywhere within your content, or the bottom of your blog posts …
Insert a form into any widget area of your site …
You can insert two-step opt-in links that open a lightbox when a link is clicked on …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while visitors scroll down the page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads offers a number of great features to web site owners. Here are just a few:
Fast And Simple To Install And Use
Ready to start using in very little time. As already mentioned, ThriveThemes provides extensive training and tutorials, case studies, webinars, plus a responsive support team.
This list-building software not only combines every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies directly from your own dashboard.
All-In-One List Building Strategies To Maximise Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design & Deploy
The plugin comes with dozens of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …
Powerful Split Testing
Split testing is the fastest way to optimize your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
Split-Test Opt-In Form Designs And Content
Thrive Leads lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the non-converting variations, and display only the forms that convert well after sufficient data has been gathered.
You simply begin testing and the plugin handles the rest, automatically helping you increase conversion rates over time.
Test Different Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 45 seconds
- Scroll-depth triggers where a message appears only when the visitor scrolls down at least 15% of the web page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if forms should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further optimize conversion rates.
Split-Test Different Opt-In Form Types
Thrive Leads also lets you split-test different form types. For example, you can test a lightbox pop-up vs a ”sticky” ribbon form to see which kind of form creates better results for your business.
A/B Test Entirely Different Offers
Thrive Leads even lets you split-test completely different offers.
For example, you can connect different forms to different auto-responder campaigns to help you determine which campaign offers deliver the best conversion results for your business.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-in forms, but you can also easily duplicate any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on your 404 error page), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin is also compatible will all major web browsers.
Reports For Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best sources.
Integrates Seamlessly With All Major Autoresponders & Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services for different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives you opt-in testing capabilities that extend far beyond what most other list-building tools provide.
Testimonials From Users
Below are just some testimonials and comments that plugin customers have submitted for Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars and a responsive support team that is available to help users sort out any issues they might experience.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a risk-free, 30 day, complete money-back guarantee.
Software Cost
Thrive Leads is available in the following editions:
- Single Site Edition – This license lets you install & activate the plugin on a single site. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites License – The Unlimited Sites option allows you to install & activate the plugin on all domains that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency license allows you to install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Pricing for the product depends on whether there are any promotions or limited-time specials being offered. The pricing above was current at the time this article was written. This may not be the actual pricing charged by the software author when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing information here:
Additional Information
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your entire site.
For a demo video of the plugin in action, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is to run split-tests and find out what works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and intelligent reporting that helps you increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable users to create and add popups to their site. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, visit the plugin website here: Thrive Leads – WP Mailing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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