Successful marketers understand the power of mailing lists.
This is because a list gives you traffic on call and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money to leave behind. Research also shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s so important, therefore, to find ways that will help you get repeat interactions with site visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get your visitors’ contact details while they’re visiting your website, so you can build a relationship after they leave your web site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become the most powerful and constant source of profit of your entire online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
Now … there are many different ways and effective strategies to build an opt-in list, but until recently, it was very hard to find one solution that takes advantage of almost, if not all types of list-building methods available for capturing email addresses on a website.
Thrive Leads – WordPress List Builder
Plugin Description
Thrive Leads WordPress mailing list builder lets you build a list of subscribers quickly using many different types of opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, working directly inside your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build a subscriber list, and almost all of these methods and strategies use subscription forms.
What makes Thrive Leads different than other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads WP mailing list builder is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but to build a mailing list faster.
Go here to learn more about this plugin:
Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your site:
It’s A Plugin For WordPress Users
Thrive Leads WP mailing list-building plugin eliminates the need to have multiple plugins installed. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Easy, Fast And Simple To Install
Thrive Leads installs like every other plugin. Simply upload a zip folder that contains the plugin files to your Plugins folder via your admin area and activate.
Very Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-40 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to answer any questions you have.
Every Kind Of Form Your Business Needs
With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form your business will ever need.
For example, you can use the Thrive Leads plugin to add unblockable “pop-up” opt-in forms …
Add opt-in forms that slide in from the edge of your page …
You can use the Thrive Leads plugin to insert great-looking forms anywhere inside your content, or the middle of your posts using a simple shortcode …
Insert a form into the sidebar widget menu …
You can add 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads provides many great features to web site owners. Here are just a few of these:
Quick And Simple To Install And Configure
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, case studies, webinars, and a responsive support team.
This tool not only integrates every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns via your own WordPress admin user section.
Integrated List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use software:
Design And Deploy
Thrive Leads provides dozens of professionally-designed and web optimized form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms without coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …
Powerful A/B Testing Engine
A/B testing is the fastest way to boost your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
Split-Test Designs And Content
Thrive Leads lets you test different opt-in form designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and continue displaying only the campaigns that convert well after sufficient data has been gathered.
You simply start your test and the plugin will handle the rest, automatically increasing conversion rates over time.
Split-Test Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show an offer on your screen after 1 minutes
- Scroll-depth triggers where a message will appear only when the visitor scrolls down at least 50% of the page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if forms should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further boost your conversion rate.
Split-Test Different Form Types
Thrive Leads also lets you run split-tests on different opt-in form types. For example, you can test a widget form on your sidebar vs an in-line form to see which type of form performs better for your business.
Split-Test Entirely Different Offers
The Thrive Leads plugin even lets you see how different offers perform against one another.
For example, you can connect different forms to different autoresponder lists to help you determine which offers deliver the best conversion results for your business.

(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate an existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a ribbon form on all Pages), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at precisely the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads has also been tested for compatibility will all major browsers.
Gain Actionable Insights
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best converting sources.
Integrates Seamlessly With All Major Autoresponders & Leading Email Marketing Systems
If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Also, you can use different lists and different services for different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that extend far beyond what other list-building tools provide.
User Feedback
Below are some of the testimonials and feedback users have published about the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Product Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to help you sort out any issues you have.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a no-risk, thirty day, full refund guarantee.
Plugin Price
The plugin is available in the following editions:
- Single Site – The Single Site license allows you to install & activate the plugin on one single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – The Unlimited Sites option allows you to install & activate the plugin on unlimited sites that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency option lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Pricing for Thrive Leads can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the product sells for the pricing shown above. This may or may not be the actual price set by the plugin author when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Plugin Information
Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms throughout your website.
For a demo video of the plugin in action, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted mailing list, the only way to increase the speed your list grows is by running split-tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms are shown to visitors, and intelligent reporting that helps you improve your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable users to create and add popups to their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – WP Mailing Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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