Experienced marketers know that building a mailing list is one of the most valuable assets you can build for a business online.
This is because a mailing list of targeted customers gives you traffic on tap and access to repeat sales.
Marketing studies show that, on average, 50%-80% of web visitors generally leave and never return. That’s a lot of money and opportunities that you could be missing out on. Testing also shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s vitally important, therefore, to try and get repeat interactions with visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get your visitors’ details while they’re visiting your site, so you can keep in touch after they exit your website.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to repeat visitors and building a relationship.
Now … there are many ways and different strategies to build an email list, but until recently, it was very difficult to find one easy-to-use solution that incorporates almost all of the most effective methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WP Split-Testing Mailing List-Building Plugin
Plugin Description
The Thrive Leads mailing list-building plugin for WP lets you build a list of subscribers fast using a number of different opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, directly from your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build an opt-in list, and almost all of these methods and strategies require using subscription forms.
One of the key differences between Thrive Leads and other list-building solutions is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built into their plugin.
Thrive Leads WordPress mailing builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help users not just build a mailing list, but build it faster.
For more details, visit the plugin site here:
Plugin Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your web site:
It’s A Plugin For WordPress Users
Thrive Leads list-building plugin for WP eliminates the need to have multiple plugins installed. This not only reduces potential plugin conflicts, but also keeps your website’s loading speed down.
Ready To Go To Work In Minutes
Thrive Leads installs like any other plugin. Simply upload the plugin file to your Plugin folder via your WordPress dashboard and activate.
Really Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-40 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to help you sort out any problems you have.
Every Type Of Opt-In Form You Need
With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form your business needs.
For example, you can use Thrive Leads to add “pop-up” opt-in forms …
Display slide-in forms …
You can use Thrive Leads to add opt-in forms anywhere within your content, or the bottom of your posts and pages using a simple shortcode …
Insert a form into your sidebar area …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads offers many unique features to WordPress users. Here are just some:
Quick And Easy To Install
Be up and running in no time. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, plus a responsive support team.
This list-building software not only integrates every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns directly from your own dashboard.
Integrated List Building Strategies To Optimize Your Conversions
Thrive Leads integrates all of the list-building strategies you need to maximise your conversions into one easy-to-use plugin:
Design & Deploy
The plugin provides dozens of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
Powerful A/B Testing
A/B testing is the quickest way to increase your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
Test Opt-In Form Designs And Content
Thrive Leads lets you test different designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and keep displaying only the forms that convert well after sufficient data has been gathered.
You just begin testing and the plugin takes care of everything else, automatically increasing conversion rates over time.
Test Different Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 5 minutes
- Scroll-depth triggers where a message appears only after your visitor scrolls down at least 50% of the page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if the form should appear instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize your conversion rate.
Test Different Form Types
The plugin also lets you split-test different opt-in form types. For example, you can test a lightbox pop-up vs an in-line form and see which kind of form performs better for your business.
Split-Test Offers
The plugin even lets you see how different offers compare against one another.
For example, you can assign different forms to different list-building campaigns to help you decide which campaign offers deliver the best conversion results.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily clone an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a lightbox pop-up on all Pages), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at exactly the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin is also compatible will all popular web browsers.
Reports For Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from the best converting sources.
Integrates Seamlessly With All Major Autoresponders And Leading Email Marketing Systems
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services with different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that go well beyond any other list-building tools.
Feedback From Users
Here are a few of the testimonials and feedback that customers have published about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned earlier, ThriveThemes provides extensive tutorials, case studies and a support team that is available to provide users with any assistance they need.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a no-risk, thirty day, full refund guarantee.
Plugin Pricing
Thrive Leads is available in the following editions:
- Single Site Edition – This edition lets you install & activate the plugin on 1 single site. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – The Unlimited Sites edition allows you to install & activate the plugin on all domains that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency edition allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The price of this product can vary, depending on whether there are any promotions or limited-time special offers. The pricing above was correct when this article was published. This may not be the actual pricing set by the software author when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information here:
Additional Info
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your entire website.
For demo videos of the plugin, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a mailing list, the only way to improve your results is to run tests and find out what works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms show to visitors, and the tools to increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable the user to create and add pop-up forms to their web pages. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, visit the plugin website here: Thrive Leads – Mail List-Building Plugin For WordPress
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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