Successful marketers know that building a mailing list is one of the most valuable assets you can create for a business online.
This is because a a list of email subscribers gives you on-demand traffic and access to repeat sales.
Marketing studies show that, on average, 50%-80% of all web visitors generally will leave and never return. That’s a lot of money to leave on the table. Marketing research also shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s vitally important, therefore, to find ways that will help you get repeat interactions with visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get visitors to give you their email address while they’re still on your website, so you can continue to communicate after they leave your website.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and different strategies to build a targeted list of subscribers, but until now, it was very difficult to find one affordable solution that takes advantage of most of the most effective methods available to capture visitors’ email addresses on a website.
Thrive Leads – Mailing Builder For Hyper Targeted WordPress Opt-In Form Conversions
Plugin Description
Thrive Leads WP mailing builder lets you build a list of subscribers quickly using many different types of opt-in forms, split-test different offers, improve your conversions, and get traffic on demand, all from within your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build a list, and almost all of these methods and strategies use lead capture forms.
One of the key differences between Thrive Leads and other list-building solutions is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads mail list-building plugin for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but build it faster.
Learn more about the plugin here:
Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your site:
It’s A WordPress Plugin
The Thrive Leads WordPress mailing builder eliminates the need to have multiple plugins . This not only reduces the possibility of problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Installation Is Easy, Quick & Simple
Thrive Leads is really easy to install. Just upload a zip file containing the plugin to your Plugin folder via your WordPress dashboard and activate.
Really Simple To Use
With Thrive Leads, you can easily set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-40 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive training content, case studies and a dedicated support team that is available to provide you with assistance.
Every Type Of Form You Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of form your business needs.
For example, you can use the Thrive Leads plugin to build unblockable “pop-up” forms …
Add slide-in forms …
You can use Thrive Leads to place opt-in forms anywhere inside your content, or the middle of your blog posts …
Insert an opt-in form into the sidebar widget section …
You can add 2-step opt-in links that open a lightbox when visitors click on a link …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads provides many unique features to WordPress users. Here are just a few:
Quick And Simple To Install And Configure
Be up and running in minutes. As already mentioned, the developer provides extensive training and tutorials, webinars, case studies, and a dedicated support team.
This list-building tool not only combines every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies from your dashboard.
Built-In List Building Strategies For Boosting Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design & Deploy
Thrive Leads provides dozens of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Powerful Split Testing Engine
A/B testing is the fastest way to increase your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
Split-Test Multiple Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the losing variations, and display only the highest converting tests after sufficient data has been collected.
You just begin testing and the plugin takes care of everything else, automatically increasing conversion rates over time.
A/B Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a buy button on your screen after 5 minutes
- Scroll-depth triggers where a message will appear once visitors scroll down at least 40% of the page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if a form should display instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further boost conversion rates.
A/B Test Different Opt-In Form Types
Thrive Leads also lets you test different opt-in form types. For example, you can test a widget form on your sidebar vs a ”sticky” ribbon form and see which form type performs better for your business.
A/B Test Offers
Thrive Leads even lets you A/B test completely different offers.
For example, you can assign different forms to different email sequences to help you determine which campaign offers deliver the best conversion results.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your forms, but you can easily clone any existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on all Pages), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads has also been tested for compatibility will all major web browsers.
In-Depth Reporting
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best converting sources.
Seamless Integration With All Major Autoresponders & Leading Email Marketing Systems
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Additionally, you can use different lists and different services for different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users many opt-in testing capabilities that go well beyond any other list-building tools.
User Testimonials
Below are a couple of the testimonials that plugin users have written about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive tutorials, webinars as well as a responsive support team that is available to help users sort out any issues they have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, 30 day, full refund guarantee.
Software Pricing
The plugin is available in the following editions:
- Single Site License – This edition allows you to install & activate the plugin on one single site. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – This edition lets you install & activate the plugin on all domains that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency Edition – This license lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost to purchase this product depends on whether there are any promotions or limited-time specials being offered. The price shown above was current when this article was published. This may or may not be the actual pricing charged by the plugin seller when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing here:
Additional Plugin Info
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your entire site.
For a demo video showing how the plugin works, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a mailing list, the only way to increase the speed your list grows is to continually run A/B tests and then analyze your performance to find out what works best for your business. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and the tools to increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable users to create and add pop-up forms to their site. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – WP Split-Testing Mailing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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