Experienced marketers understand the power of mailing lists.
This is because a list gives you traffic on call and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of visitors to a site will leave and never return. That’s a lot of money to leave on the table. Research also shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s crucial, therefore, to find a strategy that will help you get repeat interactions with your visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their email address while they’re still on your site, so you can continue communicating after they leave your site.
Building a list is an essential aspect of building a successful online business. A great list of responsive subscribers has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.
Now … there are many ways and different strategies to build a list, but until recently, it was very difficult to find one easy-to-use solution that takes advantage of most kinds of list-building methods available for capturing visitors’ email addresses on a website.
Thrive Leads – Mailing List-Building Plugin For WordPress Users
Plugin Description
The Thrive Leads WP list builder could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, split-test different offers, improve your conversions, and get traffic on demand, all from within your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a list of email subscribers, and almost all of these methods and strategies use opt-in forms.
One of the key differences between Thrive Leads and other lead capturing solutions is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies built into their plugin.
Thrive Leads mailing builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but build it faster.
For more details, visit the plugin site here:
Benefits Of Using Thrive Leads
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your web site:
It’s A WordPress Plugin
Thrive Leads list builder for WordPress eliminates the need to have multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but also keeps your site’s loading speed down.
Easy, Fast And Simple To Install
Thrive Leads is really easy to install. Simply upload a zip folder containing the plugin files to your Plugins folder via your admin section and activate.
Really Simple To Use
With Thrive Leads, you can easily set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-45 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive tutorials, case studies and a responsive support team that is available to answer any questions you have.
Every Type Of Form You Need
With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every kind of opt-in form you need.
For example, you can use the plugin to build “pop-up” lightboxes …
Add slide-in forms …
You can use the Thrive Leads plugin to place in-line forms anywhere inside your content, or the middle of your posts …
Insert a form into your sidebar area …
You can insert two-step opt-in links that open a lightbox when visitors click on a link …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” even while visitors scroll down the page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads offers many features to site owners. Here are just some:
Quick And Easy To Install And Use
Ready to go to work in no time. As already mentioned, the plugin developer provides extensive training content and tutorials, webinars, case studies, plus a responsive support team.
This software not only integrates every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run your list-building campaigns via your own dashboard.
All-In-1 List Building Strategies For Boosting Conversions
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use solution:
Design & Deploy
The Thrive Leads plugin comes with dozens of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, letting you build conversion-boosting opt-in forms without technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Powerful A/B Testing Engine
Split testing is the fastest way to improve your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
A/B Test Form Designs And Content
The plugin lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the test variations that aren’t performing, and continue showing only the forms that are converting well after enough data has been gathered.
You just start testing and the plugin takes care of the rest, automatically increasing your conversion rates over time.
Test Multiple Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 10 seconds
- Scroll-depth triggers where a message will appear only after your visitor scrolls down at least 50% of the page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test multiple triggers against one another to further optimize your conversion rate.
Test Form Types
Thrive Leads also lets you A/B test different form types. For example, you can test a sidebar widget form vs an in-line form and see which kind of form performs better for your business.
A/B Test Offers
The Thrive Leads plugin even lets you test entirely different offers.
For example, you can assign different forms to different autoresponder campaigns to help you determine which results in the best conversion rates.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your forms, but you can easily duplicate any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a widget form on your sidebar on all Pages), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to particular segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
The plugin has also been tested for compatibility will all popular browsers.
Smart Analytics
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best converting sources.
Integrates Seamlessly With All Major Autoresponders & Leading Email Marketing Systems
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services for different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go well beyond any other list-building tools.
User Testimonials
Below are a few of the testimonials and feedback plugin users have submitted for Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to provide you with assistance.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year upgrades with their purchase, backed by a risk-free, thirty day, 100% money-back guarantee.
Plugin Pricing
The Thrive Leads plugin is available in the following editions:
- Single Site Edition – This license lets you install & activate the plugin on 1 single domain. All features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – This edition allows you to install & activate the plugin on all sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency edition lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Current pricing for Thrive Leads can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was correct at the time this review was published. This may not be the actual pricing charged by the product author when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing information here:
Additional Information
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms all across your entire site.
For a demo video showing plugin usage, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted list, the only way to improve your results is to continually run split-tests and find out what works best for your business. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms are displayed to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and add pop-up forms to their site. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – WordPress A/B Testing Mailing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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