Savvy marketers understand that building a mailing list is one of the most profitable activities you can engage in to grow your business online.
This is because a list gives you traffic on call and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits your website generally leave and never return. That’s a lot of money to leave behind. Testing also shows that it takes an average of seven interactions with your business before a purchase decision is made. It’s of the utmost importance, therefore, to get repeat interactions with your site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their details while they’re still on your website, so you can build a relationship with them after they have left your web site.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many ways and different strategies to build an email list, but until now, it was very hard to find an easy-to-use solution that gives users access to almost, if not all types of proven list-building methods available for capturing email addresses on your website.
Thrive Leads – WordPress Mailing Builder
Plugin Description
The Thrive Leads mailing list-building plugin for WP could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a wide range of opt-in forms, split-test different offers, boost your conversions, and get traffic on call, working directly inside your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build an opt-in list, and almost all of these methods and strategies involve using subscription forms.
What makes Thrive Leads different than other email marketing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads mailing builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but build it faster.
Go here to learn more about this plugin:
Plugin Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your website:
It’s WordPress
The Thrive Leads WP mail list-building plugin eliminates the need to install multiple plugins . This not only reduces the possibility of problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Be Up And Running In No Time
Thrive Leads installs like every plugin. Simply upload the plugin file to your Plugins folder via your admin section and activate.
Very Simple To Use
Once you have installed and activated the plugin, you can easily set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-60 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a support team that is available to help you and answer any questions you have.
Every Type Of Form Your Business Needs
With the plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form you will ever need.
For example, you can use Thrive Leads to add unblockable “pop-up” lightboxes …
Display slide-in forms …
You can use it to insert great-looking in-line opt-in forms anywhere inside your content, or the top of your posts …
Insert an opt-in form into any widget area of your site …
You can add 2-step opt-in links that open a lightbox form when visitors click on a link …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers many great features to site owners. Here are just some of these features:
Quick And Easy To Install
Ready to start using in minutes. As already mentioned, ThriveThemes provides extensive tutorials, training content, case studies, webinars, and a responsive support team.
This software not only combines every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run your list-building strategies without ever leaving your dashboard.
All-In-One List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design & Deploy
Thrive Leads provides an extensive library of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, letting you build conversion-boosting opt-in forms without technical skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Split Testing Engine
A/B testing is the fastest way to boost your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
A/B Test Designs And Content
The plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and keep showing only the highest converting campaigns after enough data has been collected.
You simply start testing and the plugin will handle everything else, automatically picking the forms that are performing the best and hiding the losing variations over time.
Split-Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 45 seconds
- Scroll-depth triggers where a message will appear only when your visitor scrolls down at least 40% of the web page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if the form should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further optimize conversion rates.
Test Different Opt-In Form Types
The Thrive Leads plugin also lets you perform tests on different opt-in form types. For example, you can test a lightbox pop-up vs a ribbon form and see which kind of form creates better results for your business.
Test Entirely Different Offers
The plugin even lets you see how different offers compare against one another.
For example, you can connect different forms to different list-building campaigns to help you decide which offer yields the best conversion rates for your business.

(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your opt-ins, but you can easily clone an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a slide-in form on all Pages), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to particular segments of your audience at a precise moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads is also compatible will all popular web browsers.
Get Higher Value Traffic
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best converting sources.
Integrates Seamlessly With All Major Autoresponders And Email Marketing Solutions
If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Also, you can use different lists and different services for different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives you opt-in testing capabilities that go well beyond any other list-building tools.
Testimonials From Plugin Users
Here are a few of the testimonials and comments that customers have published about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Product Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to answer any questions you have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, thirty day, complete refund guarantee.
Software Price
The Thrive Leads plugin is available in the following editions:
- Single Site – The Single Site edition lets you install & activate the plugin on 1 single site. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – The Unlimited Sites license lets you install & activate the plugin on all sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – The Agency option allows you to install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The price of the product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current pricing at the time this content was written. This may or may not be the actual price charged by the plugin seller when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Information
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your site.
For a demo video of the plugin in action, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a email list, the only way to increase the speed your list grows is by running A/B tests and then analyze your performance to find out what works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable users to create and add popups to their website. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – Mailing List-Building Plugin For WordPress Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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