Savvy marketers know that building a mailing list is one of the most valuable assets you can build for a business online.
This is because a a list of email subscribers gives you immediate traffic and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money you’re leaving on the table. In addition to this, research shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s crucial, therefore, to try and get repeat interactions with your visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get your visitors’ details while they’re still on your website or blog, so you can keep in touch after they leave your website.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many different ways and strategies to build a subscriber list, but until very recently, it was very hard to find one solution that integrates almost, if not all types of list-building methods available to capture email addresses on your website.
Thrive Leads – WP Mailing Builder
Plugin Description
Thrive Leads mailing builder for WP could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a number of different opt-in forms, test different offers, boost your conversions, and get traffic on tap, directly from your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a list, and almost all of these methods and strategies require using opt-in forms.
What makes Thrive Leads different from all other email-capturing solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but to build it faster.
To learn more about the plugin go here:
Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your site:
It’s A Plugin For WordPress Users
Thrive Leads WordPress mailing list-building plugin eliminates the need to have multiple plugins installed. This not only reduces potential plugin conflicts, but also keeps your website’s loading speed down.
Be Up And Running In Minutes
Thrive Leads installs just like any other WP plugin. Just upload it to your Plugins folder via your WordPress dashboard and activate.
Simple To Use
The Thrive Leads plugin has made it very simple to set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
In order to get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-40 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to help you out.
Every Kind Of Opt-In Form Your Business Needs
With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form your business needs.
For example, you can use the plugin to add “pop-up” lightboxes …
Display slide-in forms …
You can use the plugin to place in-line opt-in forms anywhere inside your content, or the middle of your blog posts …
Insert a form into any widget area of your site …
You can add two-step opt-in links that open a lightbox when a link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads provides many features to WP users. Here are just a few of these:
Fast And Simple To Install And Configure
Be up and running in minutes. As already mentioned, the developer provides extensive tutorials, training content, webinars, case studies, plus a dedicated support team.
This tool not only integrates every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns without ever leaving your WordPress dashboard.
Built-In List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design And Deploy
Thrive Leads comes with an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
A/B Testing Engine
A/B testing is the fastest way to increase your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:
Test Multiple Designs And Content
The plugin lets you test different form designs and content, and provides a “set and forget” feature that automatically eliminates the non-converting variations, and display only the ones that convert well after sufficient data has been gathered.
You simply start your test and the plugin handles the rest, automatically picking the best performers and hiding the losing variations over time.
Split-Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a buy button on your screen after 5 minutes
- Scroll-depth triggers where a message will appear once visitors scroll down at least 15% of the page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test many triggers against one another to further optimize conversion rates.
Test Multiple Opt-In Form Types
The plugin also lets you test different opt-in form types. For example, you can test a sidebar widget form vs an in-line form to see which kind of form creates better results for your business.
Split-Test Offers
Thrive Leads even lets you test completely different offers.
For example, you can connect different forms to different email campaigns to help you determine which delivers the best conversion rates for your business.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-in forms, but you can also easily duplicate an existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of this plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your website based on certain rules you set (e.g. a widget form on your sidebar on the Front Page only), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from your best sources.
Integrates Seamlessly With Major Autoresponders And Leading Email Marketing Systems
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Also, you can use different lists and different services for different forms, so you’re never dependent on any one system.
As you can see, Thrive Leads gives you many opt-in testing capabilities that go well beyond what most other list-building tools provide.
User Testimonials
Below are a few of the testimonials that users have written about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to help you out.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a risk-free, 30 day, full money-back guarantee.
Product Price
The plugin is available in the following editions:
- Single Site – The Single Site edition allows you to install & activate the plugin on one single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – The Unlimited Sites license lets you install & activate the plugin on unlimited sites that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency license allows you to install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Pricing for this product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current pricing at the time this review was written. This may or may not be the actual pricing charged by the product author when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Useful Tips
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms throughout your site.
For ”how to” videos of the plugin in action, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is by continually running tests and find out what works best on your site. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms are shown to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing users to create and insert pop-up forms into their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – WP List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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