Savvy marketers understand the power of mailing lists.
This is because a a list of email subscribers gives you immediate traffic and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits a site who leave will never return. That’s a lot of money and opportunities you’re missing out on. Testing also shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s vitally important, therefore, to interact repeatedly with your visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ contact details while they’re still on your site, so you can keep in touch after they have exited your site.
Building a list is absolutely essential for building a successful online business. A great list of targeted contacts has the potential to become your most reliable source of profit.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.
Now … there are many ways and different strategies to build a targeted list of subscribers, but until very recently, it was very difficult to find one affordable solution that incorporates just about all types of list-building methods available for capturing visitors’ email addresses on a website.
Thrive Leads – List Builder For Conversion-Focused WordPress Sites
Plugin Description
The Thrive Leads list builder for WP lets you build a list of subscribers fast using a wide range of opt-in forms, split-test different offers, improve your conversions, and get traffic on call, directly from your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a list, and almost all of these methods and strategies use opt-in forms.
One of the key differences between Thrive Leads and all other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads WordPress list builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help WP users not just build a mailing list, but build it faster.
Learn more here:
Benefits Of Using Thrive Leads
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your website:
It’s WordPress
Thrive Leads mail list-building plugin for WordPress eliminates the need to install multiple plugins on your WordPress site. This not only reduces the possibility of problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Installation Is Easy & Simple
Thrive Leads installs like every plugin. Simply upload it to your Plugins folder via your administrator area and activate.
Very Simple To Use
With Thrive Leads, you can very easily set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-45 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars as well as a support team that is available to answer any questions you have.
Every Type Of Form You Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form you will ever need.
For example, you can use Thrive Leads to add unblockable “pop-up” lightboxes …
Add slide-in forms …
You can use the Thrive Leads plugin to add forms anywhere within your content, or the bottom of your blog posts …
Insert a form into the sidebar widget section …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads provides a number of great features to website owners. Here are just a few:
Quick And Easy To Install
Be up and running in minutes. As already mentioned, the developer provides extensive training and tutorials, webinars, case studies, plus a support team.
This list-building tool not only combines every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns without ever leaving your own WP admin user account.
Built-In List Building Strategies For Maximum Conversions
Thrive Leads integrates all of the list-building strategies you need to maximize your conversions into one easy-to-use software:
Design & Deploy
The plugin provides an extensive library of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
Powerful Split Testing Engine
Split testing is the quickest way to increase your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:
A/B Test Designs And Content
Thrive Leads lets you test different opt-in form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only the highest converting campaigns after enough data has been collected.
You simply begin testing and the plugin takes care of the rest, automatically picking the winners and hiding the losing variations over time.
A/B Test Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 1 minutes
- Scroll-depth triggers where a message will appear once your site visitors scroll down at least 50% of the page
- Exit-intent triggers that detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if a form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further optimize your conversion rate.
A/B Test Multiple Form Types
The plugin also lets you test different form types. For example, you can test a widget form on your sidebar vs an in-line form to see which kind of form creates better results for your business.
Split-Test Offers
The Thrive Leads plugin even lets you see how different offers perform against one another.
For example, you can assign different forms to different email campaigns to help you decide which results in the best conversion rates for your business.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your forms, but you can easily clone an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of this plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a slide-in form on all Posts), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all major browsers.
In-Depth Reporting
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the software provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best converting sources.
Seamless Integration With Major Autoresponders And Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services for different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend far beyond what most other list-building tools provide.
Testimonials From Users
Below are some of the testimonials and comments that plugin users have published about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to answer any questions users have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software updates with their purchase, backed by a risk-free, 30 day, 100% money-back guarantee.
Product Cost
The plugin is available in the following editions:
- Single Site – This option lets you install & activate the plugin on a single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – This option lets you install & activate the plugin on all sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – The Agency edition lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The price of Thrive Leads can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was correct when this review was published. This may not be the actual price charged by the software developer when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing here:
Additional Plugin Info
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your website.
For a demo video of the plugin, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a subscriber list, the only way to increase the speed your list grows is to run split-tests and find out what really works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms are displayed to visitors, and the tools to improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing users to create and insert popups into their web pages. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website here: Thrive Leads – WP List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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