Savvy marketers know that building a mailing list is one of the most profitable activities you can engage in to build your business online.
This is because a list gives you traffic on demand and access to repeat customers.
Marketing studies show that, on average, 50%-80% of web visitors will leave and never return. That’s a lot of money to leave behind. In addition to this, research shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s so important, therefore, to try and interact repeatedly with visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to capture your visitors’ email address while they’re still on your website, so you can keep in touch after they leave your site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of responsive subscribers has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to repeat visitors and building a relationship.
There are many different ways and effective strategies to build a targeted list of subscribers, but until very recently, it was very hard to find an affordable and simple solution that gives users access to all of the most effective methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WP List-Building Plugin
Plugin Description
Thrive Leads WordPress list-building plugin could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, split-test different offers, improve your conversions, and get traffic on demand, without leaving your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build an email list, and almost all of these methods and strategies require using opt-in forms.
One of the key differences between Thrive Leads and other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads list builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build their mailing list faster.
To learn more about this plugin go here:
Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your site:
It’s WordPress
Thrive Leads mailing list builder for WordPress eliminates the need to have multiple plugins . This not only reduces potential plugin conflicts, but also keeps your site’s loading speed down.
Installation Is Easy And Simple
Thrive Leads installs just like any other WordPress plugin. Just upload a zip folder containing the plugin to your Plugins folder via your dashboard and activate.
Simple To Use
The Thrive Leads plugin has made it very simple to set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point.
To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-40 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to help you sort out any issues you might experience.
Every Kind Of Form Your Business Will Ever Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form your business will ever need.
For example, you can use the Thrive Leads plugin to display attention-grabbing “pop-up” lightboxes …
Insert forms that slide in from the edge of your web page …
You can use the plugin to place your forms anywhere within your content, or the bottom of your posts and pages using a simple shortcode …
Insert a subscription form into your sidebar navigation menu …
You can add two-step opt-in links that open a lightbox when visitors click on a content link …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads offers many unique features to website owners. Here are just a few of these:
Quick And Easy To Install And Configure
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, and a dedicated support team.
This tool not only integrates every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies from your dashboard.
Integrated List Building Strategies For Maximum Conversions
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use solution:
Design & Deploy
The Thrive Leads plugin comes with dozens of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, letting you build conversion-boosting forms with no coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Split Testing Engine
A/B testing is the quickest way to optimize your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including:
Split-Test Designs And Content
Thrive Leads lets you test different form designs and content, and provides an “automatic winner” feature that automatically eliminates the non-converting variations, and display only the highest converting campaigns after sufficient data has been gathered.
You just start your test and the plugin will handle everything else, automatically picking the forms that perform best and hiding the losing variations over time.
Test Multiple Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 60 seconds
- Scroll-depth triggers where a message appears only when the visitor scrolls down at least 30% of the page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Additionally, you can test if the form should display instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further boost conversion rates.
Test Opt-In Form Types
The Thrive Leads plugin also lets you run tests on different opt-in form types. For example, you can test a lightbox pop-up vs an in-line form to see which form type creates better results for your business.
A/B Test Completely Different Offers
Thrive Leads even lets you A/B test entirely different offers.
For example, you can assign different forms to different email sequences to help you decide which offers yield the best conversion results.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily clone any existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a lightbox pop-up on the Front Page only), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin is also compatible will all major web browsers.
In-Depth Reporting
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from your best sources.
Seamless Integration With Major Autoresponders And Email Marketing Systems
If your email marketing service allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services with different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend well beyond what most other list-building software provide.
User Testimonials
Below are a couple of the testimonials that plugin customers have provided for the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive training content, webinars as well as a responsive support team that is available to provide you with assistance.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year upgrades with their purchase, backed by a no-risk, 30 day, complete refund guarantee.
Plugin Cost
The Thrive Leads plugin is available in the following editions:
- Single Site License – The Single Site option allows you to install & activate the plugin on one single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – The Unlimited Sites edition lets you install & activate the plugin on unlimited websites that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – This license lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: The cost of purchasing the product depends on whether there are any promotions or limited-time specials being offered. The pricing above was correct when this article was published. This may not be the actual pricing set by the plugin seller when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing:
Additional Plugin Information
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms throughout your website.
For a demo video of the plugin in action, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a email list, the only way to increase the speed your list grows is by continually running tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you improve your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable the user to create and insert pop-up forms into their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, visit the plugin website here: Thrive Leads – Mail List-Building Plugin For WordPress
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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