Savvy marketers know the power of mailing lists.
This is because a a list of email subscribers gives you on-demand traffic and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money to leave behind. Research also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s vitally important, therefore, to find a way that will help you get repeat interactions with site visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get your visitors’ contact details while they’re visiting your site, so you can continue to communicate with them after they exit your website.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to repeat visitors and relationship-building.
Now … there are many different ways and effective strategies to build a list of email subscribers, but until very recently, it was very hard to find one solution that incorporates many of the most effective methods available to capture visitors’ email addresses on a website.
Thrive Leads – WP Split-Testing List Builder
Plugin Description
The Thrive Leads WordPress mailing list builder lets you build a list of subscribers quickly using a number of different opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, all from within your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build a list, and almost all of these methods and strategies require using opt-in forms.
One of the key differences between Thrive Leads and other lead capturing software is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies already built-in.
Thrive Leads WP mailing list builder is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon see, the plugin was developed to help users not just build a mailing list, but to build it faster.
For more details, visit the plugin site here:
Plugin Benefits
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your web site:
It’s A WordPress Plugin
The Thrive Leads WordPress mail list-building plugin eliminates the need to install multiple plugins on your WordPress website. This not only reduces the possibility of plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Easy Installation
Thrive Leads is very easy to install. Just upload a zip file containing the plugin files to your Plugins folder via your administrator section and activate.
Simple To Use
The Thrive Leads plugin makes it very easy to set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-60 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to answer any questions you have.
Every Kind Of Opt-In Form Your Business Needs
With the plugin, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form you will ever need.
For example, you can use the Thrive Leads plugin to build unblockable “pop-up” lightboxes …
Insert slide-in forms …
You can use the plugin to place opt-in forms anywhere inside your content, or the bottom of your posts and pages using a simple shortcode …
Insert a form into the sidebar widget section …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” even while visitors scroll down the page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers many features to web site owners. Here are just some of these:
Fast And Simple To Install And Use
Ready to start using in very little time. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, plus a support team.
This tool not only combines every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building strategies directly from your dashboard.
All-In-One List Building Strategies To Optimise Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design And Deploy
Thrive Leads provides an extensive library of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms without coding skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
A/B Testing
A/B testing is the fastest way to optimize your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
Test Different Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and continue showing only the ones that convert well after sufficient data has been collected.
You simply begin your test and the plugin takes care of the rest, automatically increasing your conversion rates over time.
Split-Test Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 2 minutes
- Scroll-depth triggers where a message appears only after your visitors scroll down at least 40% of the page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Additionally, you can test if forms perform better when displayed instantly, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further optimize conversion rates.
Test Multiple Form Types
The Thrive Leads plugin also lets you split-test different opt-in form types. For example, you can test a widget form on your sidebar vs a slide-in form to see which type of form creates better results for your business.
Test Different Offers
The plugin even lets you see how different offers compare against one another.
For example, you can assign different forms to different list-building campaigns to help you determine which offers yield the best conversion results.
(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily clone an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a slide-in form on all Posts), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at precisely the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best sources.
Integrates Seamlessly With Major Autoresponders & Email Marketing Systems
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services for different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend well beyond what other list-building software provide.
Testimonials
Below are a few of the testimonials users have published about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to provide users with assistance.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a no-risk, thirty day, complete refund guarantee.
Software Pricing
The plugin is available in the following editions:
- Single Site – This option lets you install & activate the plugin on 1 single site. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – This license lets you install & activate the plugin on all sites that you own and operate. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – The Agency license lets you install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The cost of purchasing the Thrive Leads plugin depends on whether there are any promotions or limited-time specials being offered. The pricing above was correct when this review was published. This may or may not be the actual price charged by the product author when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing information:
Additional Plugin Tips
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms all across your website.
For ”how to” videos showing plugin usage, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is by continually running split-tests and find out what works best for your business. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and intelligent reporting that helps you improve your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable the user to create and insert pop-up forms into their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, check out the plugin here: Thrive Leads – List Builder For Conversion-Focused WordPress Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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