In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.
In this section, we look at a number of tracking tools, services and applications that let you:
- Search, find, sort, filter and organize users according to specific demographic criteria, their interests, etc.
- Listen to online social conversations
- Identify key consumer buying signals.
With this information, you can start meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you are looking for ways to increase sales using social media, then here are dozens of social analytics tools for measuring your online business performance.
WordPress And Social Media – Useful Resources For Tracking Social Performance
(Discover what consumers are saying about you, your business, and your competitors on social media)
Is there a free, easy and simple way to access information about what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …
Google Alerts
(Google Alerts – free web monitoring service)
Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what other people are saying about you and your business online. Google Alerts is also free.
Google Alerts is not only useful for helping you manage your reputation online, but also for automatically gathering news about people, companies, or any topic you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots index a new web page, blog post, news update, press release, a tweet, video, or any other content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple step-by-step tutorial on how to create a Google alert here: A Simple Tutorial On How To Set Up Google Alerts
Hootsuite
(Hootsuite)
Hootsuite is a social management platform that lets you manage all of your social profiles from one dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.
More info: Buffer
SocialMetrics
(SocialMetricsPro)
SocialMetricsPro is a WordPress plugin that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.
If you want to learn more about SocialMetricsPro, refer to this article: Social Metrics Pro
Sociocaster
(Sociocaster – Social media management for entrepreneurial marketers)
Posting to your Twitter, Facebook, WordPress, and Linkedin accounts can be time-consuming. To get all of these tasks done usually requires using different tools, web apps, and plugins. Sociocaster lets you do it all from one dashboard.
Sociocaster includes lots of powerful social and marketing features: pre-made image-sharing designs, social stream, video marketing tool, agency license to manage unlimited social media accounts, and much more.
For more information, go here: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.
Go here to learn more: SproutSocial
SocialReport
(SocialReport)
SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as competitor profiles.
Visit this website to learn more: SocialReport
Followerwonk
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with anyone, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
More info: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, understand who you are following, and more.
For more information, go here: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve is a social media monitoring platform designed for SMBs, content marketers, community managers, online marketers, and analysts. It allows you to monitor your brand mentions, schedule and launch social media posts, and measure resulting engagement, conversion, and sales ROI, social sentiment, buzz, and more of posts from one platform.
More information: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple tool that allows you to see how brands and businesses are mentioned on the social web.
HowSociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing across social sites.
To learn more, go here: HowSociable
Mention
(Mention)
Mention allows anyone to know what’s being said about them online and on social media.
Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows collaborative monitoring (assigning mentions to other team members and sharing alerts), and is cross-device compatible.
More info: Mention
Google Analytics
(Google Analytics)
Google Analytics is not just a web analytics software application, it can also help you monitor your social media campaign links.
Hootsuite has published a step-by-step guide on how to track social media links with Google Analytics on their blog.
Facebook Insights
(Facebook.com)
Facebook not only lets you add social plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you understand how your site is performing on the Facebook social platform.
(Facebook Insights)
Facebook Insights provides multiple metrics and analytics that can help better understand how people are engaging with your Page. You can then use this information to improve your marketing efforts.
You can use Facebook’s Page Insights to see which of your posts are attracting the most shares, comments, and likes and to learn about user demographics. You can then use this information to publish more of the types of posts that your audience is hungry for.
For more information, go here: Facebook Insights
Twitter Analytics
(Twitter.com)
Twitter Analytics let you see how your content is performing and provides a monthly break down of your tweet impressions, followers, profile visits, tweets, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.
(Twitter Analytics – Tweet activity)
More information: Twitter Analytics
YouTube Analytics
(YouTube Analytics)
YouTube Analytics lets publishers see how their channel is performing on the YouTube platform.
You can track views, traffic sources, visitor demographics, total estimated earning from video playbacks, average video viewing duration, and more.
For more details, go here: YouTube Analytics
Pinterest Analytics
(Pinterest)
Pinterest Analytics helps you see what people like from your profile, and what they save from your website. With Pin insights, you can use the information to improve the way you pin.
For more information, go here: Pinterest Analytics
Other Social Media-Related Services And Web Applications
Many new tools and technologies are being developed each year to help businesses make sense of social media.
Here are some other social media-related tools. Keep in mind that new web technologies are continually evolving. If anything changes in the list below, please let us know.
Wunderlist
Wunderlist is a task management tool with a social twist. Create personal and professional lists and share these lists with family, friends and colleagues.
SDL/Alterian
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase
Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content discoverable?”, etc.
ViralHeat
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can track conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream to your blog.
BlogDash
BlogDash connects and brings brands and bloggers together. Bloggers choose the kinds of opportunities they would like to be contacted about.
BrandWatch
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.
CircleCount
CircleCountCircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and analyze Twitter data.
Contax.io
Contax.io tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.
Conversocial
Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Twitter, Facebook, Instagram and YouTube.
SocialStudio
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your customer service, sales organizations, and marketing..
Disqus
Disqus is a free service that connects people online through blog comments and discussions. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.
Icerocket
Icerocket is a social media search engine which allows you to search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.
GroupHigh
GroupHigh is a blogger outreach software that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout
Klout is a social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.
TailWind
Tailwind is a Pinterest management, marketing, and analytics tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.
Viralwoot
ViralWoot (formerly Pinwoot) is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. You can add multiple accounts and view the performance of your boards and pins using the built-in analytics reports.
TweetReach
TweetReach allows you to measure how well your tweets, search queries, hashtags, and keywords are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole
Keyhole is a real-time social media search monitoring tool that allows you to track URLs, #hashtags, and keywords on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with every Twitter platform (Mention, TweetDeck, Spinklr, etc) and provides you with Twitter analytics, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii links online merchants, consumers, and bloggers by tagging images on the web. You can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank
Find out how influential are you on Twitter.
Searchmetrics
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers
SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Find new and related topics, discover influencers, and get insights into communities that matter most to you.
ThisMoment
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur
Trackur provides simple, fast, and affordable social media monitoring of all social media and mainstream news, including Facebook, Twitter, Google+ and many more.
TrapIt
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, prospects, and social networks.
Tweepi
Tweepi provides multiple ways of searching for users that could be interested in your brand. Once you find your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile and email notifications, and if they are interested, they may check your profile and follow back.
Followadder
Followadder provides automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for Twitter followers in many business categories or search your geographical area.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. You can quickly find out which of your tweets, posts, videos or photos get the most engagement.
TwitterFall
Twitterfall is a UK-based website that lets users on Twitter access upcoming trends and patterns posted by other Twitter users.
Wajam
Wajam gives you search results based on what your friends share above your normal search results.
Addict-o-matic
Addictomatic lets you instantly create a page that displays the latest buzz on any topic of your choice.
Bitly
Bitly lets you share, track and analyze your links.
MyTopTweet
MyTopTweet shows your top performing tweets.
SocialMention
SocialMention is a real-time social search engine and analysis platform.
Twazzup
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
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We hope that you have found this information useful. To learn more about using the WordPress content management software to grow your business online, please see other posts we have published here on WPCompendium.org.
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