Tag: Social Media Tracking Tools

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we examine a number of tracking tools, services and applications that let you:

• Search, find, sort, filter and organize users according to demographics, psychographic indicators, etc.
• Listen to social conversations online
• Identify buying signals.

With this information, you can start meaningful conversations with potential consumers and pitch them your message.

Let’s move on now to some of the actual technologies you can use for monitoring social media activity. If you are searching for smarter ways to increase sales using social media, then check out our list of more than 27 social monitoring tools and resources.

Media Tools For WordPress Users

(Discover what consumers are saying about you, your business, or your competitors on social media)

Wouldn’t it be great if there was a free, simple and easy way to access information about what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the simplest and most useful online tools available for keeping up with news and information about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people are saying online about you and your business. Google Alerts is also free.

Google Alerts is not only great for managing your reputation online, but also for automatically gathering news about people, companies, and any other topic you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) index a new web page, blog post, press release, news update, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

To learn how to set up alerts with Google, see this tutorial: How To Set Up A Google Alert - Three Simple Steps

Hootsuite

(Hootsuite.com)

Hootsuite is a social management application that lets you manage all of your social profiles from a single dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will then post the content for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app for Android and iOS devices.

More information: Buffer

SocialMetrics

(Social Metrics WordPress Social Plugin)

SocialMetricsPro is a WordPress plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.

We have written a detailed article about Social Metrics Pro here: SocialMetricsPro

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Posting to your Twitter, Linkedin, Facebook, and WordPress accounts can be time-consuming. To get all of these tasks done you usually need to use different web applications, or software, plugins. With Sociocaster, you can do this all from one dashboard with just a few clicks.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: built-in image-sharing design templates, the ability to spy on your competition, responsive mobile user interface, agency license to manage unlimited social accounts, and much more.

Visit this site to learn more: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.

To learn more, visit this site: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.

Go here for more information: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, who they follow, etc., compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

More information: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.

More information: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social monitoring tool for SMBs, community managers, analysts, online marketers, and content marketers. It lets you track your brand mentions, schedule and launch social media posts, and measure engagement, sales, and conversion ROI, buzz, sentiment, and more of all your posts from a single platform.

For more details, go here: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social measuring tool that allows you to see brand mentions on the social web.

HowSociable.com displays brand viability metrics. It gives you a “social magnitude” score that lets you know how well you are doing across those social sites.

For more details, go here: HowSociable.com

Mention

(Mention.com)

Mention provides media monitoring for all kinds of businesses, marketers, agencies, CEOs, etc..

Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention offers apps for mobile devices and desktop users.

Visit this site to learn more: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that software applications like Google Analytics can also help track your social media activities.

Hootsuite has published a simple six-step tutorial on tracking your social media links with Google Analytics here.

Facebook Insights

(Facebook Insights)

Facebook not only lets you integrate like, follow, and share social buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your site is performing on Facebook.

(Facebook – Insight Types)

Facebook Page Insights provides multiple metrics and analytics that can help track the number of active users. You can then use this information to improve your marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which have the most shares, likes, and comments and to learn about about your audience. You can then use this data to publish relevant posts to Facebook users.

For more information, go here: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and provides a break down of your top tweets, profile views, tweet impressions, followers, and tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.

(Twitter – Tweet activity)

Visit this website for more information: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics provides analytic reports to publishers.

You can track views, demographics, sources of traffic, how long users watched a video, total estimated earning from video playbacks, etc.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you explore what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin content to your boards. You can get information that helps you learn who your audience is and what they want.

Visit this website to learn more: Pinterest Analytics

Other Social Media-Related Tools And Services

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media tools. Keep in mind that web technologies change. If any of the tools below change, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. It lets you create personal and professional lists and share these lists with colleagues, family and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ deep data science patent protected technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, ”what keywords do we use to make content more easily discoverable?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can publish and schedule updates, follow conversations, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they are open to being contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.

CircleCount

CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio tracks your followers and friends on Twitter and provides detail that can help you choose when to follow back.

Conversocial

With Conversocial you will never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels like Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make informed business decisions.

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. If you work with images, sounds, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.

Meltwater Icerocket

Meltwater IceRocket is a social media search engine which allows you to search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, clients, or company using a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a Pinterest analytics, management, and marketing tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure results across the entire Pinterest network.

ViralWoot

Viralwoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach lets you measure the reach of your tweets for search queries, chosen keywords, and hashtags. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.

Keyhole

Keyhole is a real-time social media search tracking tool that allows users to track keywords, #hashtags, and URLs on Twitter and Instagram. Analytics are displayed to users in an easy to understand visual reports.

Riffle

Riffle integrates with over a dozen Twitter platforms (Hootsuite, SocialFlow, Twilert, etc) and provides you with Twitter analytics, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured lets you analyze and understand competitors, audiences, and conversations that matter to you across every social channel.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through social noise, find the conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Discover influencers, find new and related topics, and get insights into the audiences that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their social networks, prospects, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other social service you use. You can quickly discover which of your posts, tweets, videos or photos get the most engagement.

TwitterFall

Twitterfall is a UK-based service that allows users on Twitter to access upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addict-o-matic

Addict-o-matic lets you instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly can help you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet displays your best performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about the benefits of using the WordPress CMS platform to grow your business online, please see other tutorials and articles we have published here on WPCompendium.org.

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