Tag: Social Media Tracking Tools

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we look at a number of tracking tools, services and applications that allow you to:

• Search, find, segment, filter and organize users according to specific demographic criteria, their interests and behavior, etc.
• Listen to online social conversations
• Identify consumer buying signals.

With this information, you can engage in meaningful conversations with prospects and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use to monitor social media content. If you’ve been searching for ways to increase sales using social media, then here are more than 25 social monitoring tools & resources for gaining a better understanding of your target audience.

Essential Social Media Tracking Tools For WordPress Users

(Discover what consumers are saying about you, your brand, and your competitors on social media)

Is there a free, simple and easy way to find out what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is simple, useful and free tool from Google that lets you keep up with news about all kinds of topics, stay informed about people, brands and companies, and track what other people are saying online about you and your business.

Google Alerts is not only useful for helping you manage your reputation online, but also for sourcing the latest news about people, companies, and any topic you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web site, press release, blog post, news update, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

We’ve created a simple tutorial on how to set up Google alerts here: Google Alerts – A Step-By-Step Guide

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management application that lets you manage all of your social media activities from one dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.

Visit this site to learn more: Buffer

Social Metrics Pro

(Social Metrics Pro Social Analytics Plugin For WordPress)

Social Metrics is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WordPress Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.

Go here if you want to learn more Social Metrics: Social Metrics

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social networks, schedule post messages, engage your audiences, and measure ROI from one easy to use dashboard.

Sociocaster includes lots of powerful marketing and social features: a powerful visual designer, top viral video finder, built-in favorites, comments, retweets, and likes checker, agency license to manage unlimited social media accounts, and much more.

To learn more, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management solution that lets you track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can organize your data by business or customers, and track your own social profiles as well as competitor profiles.

Go here for more details: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

Go here to learn more: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.

Go here for more details: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social media monitoring platform designed for SMBs, analysts, online marketers, community managers, and content marketers. Beevolve allows you to track your social media mentions, schedule and launch social media posts, and measure resulting conversion, engagement, and sales ROI, buzz, social sentiment, and more for your posts from a single platform.

Go here for more information: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social media measuring service that lets you monitor how your brand or business is mentioned on the social web.

How Sociable displays brand viability metrics and delivers you a “social magnitude” score that lets you know how well you are doing on social media, and what areas can be improved.

More info: HowSociable

Mention

(Mention.com)

Mention allows anyone to know what’s being said about them online and on social media.

Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

For more information, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a great analytics software application used to measure page view duration, visitor behavior, web traffic, identify your site’s best performing links, etc., it can also help you monitor posts made from your WP website to your social accounts.

Hootsuite has published a 6-step guide that shows you how to track your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you add like, share, and follow social buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook.

(Facebook.com – Insights)

The Facebook Insights dashboard can help track active users on your page. This helps improve your business marketing efforts.

You can use Page Insights to learn about your posts — which have attracted the most likes, shares, and comments and to learn about user demographics. You can then use this data to create more of the type of content that your audience is interested in reading.

Go here for more info: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your tweet impressions, followers, top tweets, profile views, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter.com – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets you see how your channel is performing on the YouTube platform.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real-time, revenue, watch-time, and engagement reports.

Go here for more details: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audiences so you can learn what your customers want.

For more information, go here: Pinterest Analytics

Additional Social Media-Related Tools

New tools and technologies are being launched each year to help businesses take advantage of social media.

Here are some other social media-related tools. Keep in mind that web technologies change. If any of the tools below change, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create professional and personal lists and share your lists with colleagues, friends and family.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ deep data science patent protected technology enables customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, publish and schedule updates, track conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the types of opportunities they would like to be contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your marketing, customer service, and sales organizations..

Disqus

Disqus is a free service that connects people online through blog comments and discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.

Meltwater Icerocket

Meltwater IceRocket is a social search engine which allows you to search the blogosphere, Facebook, Twitter, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, company, or clients using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a Pinterest marketing, management, and analytics tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance across the Pinterest network.

Viralwoot

Viralwoot is a social media marketing tool for small and medium sized businesses using Pinterest. Multiple accounts can be added to the tool and you can view the performance of your pins with the built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for your selected keywords, hashtags, and searches. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their performance results using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in a single place.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Find new and related topics, discover influencers, and get insights into communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring of all social media and mainstream news, including Facebook, Twitter, GooglePlus and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their customers, social networks, and prospects.

Tweepi

Tweepi provides multiple ways of searching for users that could have an interest in your brand. After finding your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and interested users can check your profile and follow back.

Followadder

Followadder provides you with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other service you use. Learn which of your tweets, posts, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall allows Twitter users to view upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam gives you search results of what your friends are sharing above your normal search results.

Addictomatic

Instantly create a page with the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet shows your top performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other articles and tutorials we have published here on WPCompendium.org.

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