Tag: Social Media Tracking Tools

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools, services and applications that allow you to:

• Search, find, sort, filter and organize users according to specific demographics, psychographic indicators, etc.
• Monitor and listen in on social conversations online
• Identify buying signals.

This information will let you engage in meaningful conversations with your audience and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media content. If you’ve been looking for ways to increase sales using social media, then here are the top social analytics tools and resources for gaining a better understanding of your ideal customers.

WordPress Social Media Tracking – Useful Resources

(Discover what consumers are saying about you, your business, or your competition on social media)

Is there a free, simple and easy way to find out what is new in your niche or industry that will save you time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is a free, simple and useful tool for keeping up with news about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people say about you and your business online.

Google Alerts is not only useful for managing your reputation online, but also for automatically receiving news about people, companies, or any other subject you are interested in.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web page, press release, blog post, news update, a tweet, video, or any other content related to that topic, you will automatically receive an email or RSS update.

To learn how to set up Google alerts, see this simple tutorial: A Quick And Easy Guide On Setting Up Google Alerts

Hootsuite

(Hootsuite)

Hootsuite is a social media management application that lets you manage all of your social profiles from an intuitive dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here to learn more: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for iOS and Android devices and a web browser extension.

More information: Buffer

SocialMetrics

(Social Metrics)

Social Metrics Pro is a plugin for WordPress that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

Go here if you want to learn more SocialMetricsPro: Social Metrics Pro WordPress Social Media Analytics Plugin

Sociocaster

(Sociocaster – Social media management for internet marketers)

Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social networks, schedule post messages, engage your audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: a powerful visual designer, popular Twitter topics discovery tool, responsive mobile UI, agency license to manage unlimited social media accounts, and more.

More info: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track competitor profiles in addition to your own.

Go here for more details: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Go here to learn more: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

More information: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social monitoring platform designed for SMBs, online marketers, community managers, analysts, and content marketers. It lets you monitor your social media mentions, schedule and launch social media posts, and measure resulting engagement, sales, and conversion metrics, social buzz, sentiment, and more of posts from a single platform.

More info: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social media measuring service that lets you monitor brand mentions on the social web.

HowSociable displays brand viability metrics across 35+ social channels. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.

To learn more, visit this website: HowSociable.com

Mention

(Mention)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

More information: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can also help you monitor your social media activities.

Hootsuite has published a step-by-step guide on how to track your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you add share, like, and follow social media buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you see how your content is performing on Facebook.

(Facebook Insights)

The Facebook Page Insights dashboard can be viewed by all the page administrators and can help you with your marketing efforts by allowing you to track active users on your Page.

You can use Facebook’s Page Insights to see which of your posts have attracted the most comments, likes, and shares and to learn about audience demographics. You can then use this information to publish targeted content when your audience is on Facebook.

Go here for more info: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and gives you a monthly break down of your tweet impressions, profile views, top tweets, followers, and tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter.com – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets users see how their channel is performing on YouTube.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the realtime, overview, revenue, watch-time, and engagement reports.

Go here for more details: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you explore what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn who your audience is and what your customers want.

For more information, go here: Pinterest Analytics

Additional Social Media-Related Web Applications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media worth knowing about. Keep in mind that web technologies change. If any of the tools below change, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional task lists and share these lists with family, colleagues and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers can choose the kinds of opportunities they would like to be contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action and participation.

CircleCount

CircleCount is a GooglePlus education resource. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contaxio monitors your friends and followers on Twitter and provides detail that can help you choose when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels like Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your marketing, customer service, and sales organizations..

Disqus

Disqus is a social tool that aims to help improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a collaboration app for creatives. If you work with videos, sounds, or images, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Icerocket

Icerocket is a social media search engine which lets you search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, products, or company using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a social media monitoring tool designed specifically for Pinterest. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results and performance across the entire Pinterest network.

Viralwoot

ViralWoot helps you gain more Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach lets you measure how well your tweets, search queries, keywords, and hashtags are doing on Twitter. TweetReach gives you the estimated potential of the tweets for any given query.

Keyhole

Keyhole is a real-time social media tracking application that allows users to track URLs, keywords, and #hashtags on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with over a dozen Twitter platforms (Hootsuite, SocialFlow, Zendesk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured lets you analyze and understand conversations, competitors, and audiences that matter to you across all social channels.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter most to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

Tweepi provides a number of different ways of searching for users that could have an interest in your brand. After finding your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and if they are interested, they can check your profile and follow back.

Followadder

Followadder provides users with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search many business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts and any other social service you use. You can quickly find out which of your posts, tweets, photos, or videos get the most engagement.

TwitterFall

Twitterfall is a UK-based website that allows users on Twitter to access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam displays search results of what your friends are sharing online on top of your normal search results.

Addictomatic

Addict-o-matic lets you instantly create a page with the latest buzz on any topic.

Bitly

Bitly can help you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about the benefits of using the WordPress software to grow your business online, please see our related posts section below.

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