Tag: Social Media Tracking Tools

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools, services and applications that allow you to:

• Search, find, sort, organize and target users according to specific demographics, their interests, etc.
• Listen in on social conversations online
• Identify key buying signals.

This information lets you start a meaningful conversation with potential consumers and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media activity. If you are searching for better ways to increase sales using social media, then here are 25+ social media analytics tools & resources for measuring, analyzing and improving your social marketing ROI.

Essential Social Media Monitoring Tools For WordPress Users

(Discover what consumers are saying about you, your brand, or your competition on social media)

Wouldn’t it be great if there was a free, easy and simple way to know what is going on in your industry or niche that could save you a massive amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with news about all kinds of topics, staying informed about people, brands and companies, and tracking what is being said online about you and your business. Google Alerts is also free.

Google Alerts is not only only a useful social media monitoring tool for helping you manage your reputation online, but also for automatically receiving news about people, brands, companies, or any other topic you are following.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web page, press release, news update, blog post, a tweet, video, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

To learn how to set up Google alerts, see this simple tutorial: How To Set Up Google Alerts – A Tutorial

Hootsuite

(Hootsuite)

Hootsuite is a social management platform that lets you manage all of your social activities from one dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will then post the content for you at spaced out intervals over the day.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a web browser extension and as a mobile app for iOS and Android devices.

Go here to learn more: Buffer

SocialMetrics

(SocialMetricsPro Social Media Analytics Plugin For WordPress)

SocialMetrics is a plugin for WordPress that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.

To learn more about SocialMetrics, refer to this article: Social Metrics Pro Social Analytics Plugin For WordPress

Sociocaster

(Sociocaster)

Posting to your Twitter, Linkedin, WordPress, and Facebook accounts is time-consuming. To get all of these tasks done you usually need to use different software, web applications, or plugins. With Sociocaster, you can do this all from one single location.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: a powerful visual designer, top viral video finder and posting tool, bulk content importing & scheduling, unlimited social account management (agency license), and more.

Go here to learn more: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.

To learn more, go here: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as competitor profiles.

For more details, go here: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, who they follow, etc., breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

To learn more, go here: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

Go here to learn more: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social monitoring platform for SMBs, analysts, online marketers, content marketers, and community managers. Beevolve lets you track your brand mentions, schedule and launch social media posts, and measure resulting engagement, sales, and conversion metrics, sentiment, buzz, and more of all posts from one easy-to-use platform.

Go here to learn more: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social media monitoring service that lets you see brand mentions on the social web.

How Sociable displays brand viability metrics across 36 social channels and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and what aspects of your marketing campaigns can be improved.

Go here for more details: HowSociable

Mention

(Mention)

Mention provides media monitoring for every kind of business, CEOs, marketers, agencies, etc., and allows anyone to know what’s being said about them on news, websites, blogs, Twitter, YouTube, and Facebook.

Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention is cross-device compatible.

For more information, go here: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can also help monitor posts made to your social media campaigns.

Visit the Hootsuite blog for a great tutorial on how to track your social media links with Google Analytics.

Facebook Insights

(Facebook)

Facebook not only lets you add social media plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you understand how your content is performing on Facebook’s social platform.

(Facebook.com – Insights)

Facebook Insights tracks active users to help you with your marketing efforts.

You can use Facebook’s Page Insights to see which of your posts are attracting the most comments, shares, and likes and to learn about about your audience. You can then use this data to publish more of the types of posts that your audience is interested in.

To learn more, visit this site: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and provides a break down of your followers, top tweets, tweet impressions, profile visits, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets you see how your channel is performing on the YouTube platform.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the real-time, overview, watch-time, earnings, and engagement reports.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get information that helps you learn who your audience is and what your customers want.

Visit this website for more details: Pinterest Analytics

Additional Social Media-Related Web Applications

Many new tools and technologies are being developed each year to help businesses take advantage of social media.

Here are some other social media-related tools and services. Keep in mind that new web technologies change. If any of the tools below change, please let us know.

Wunderlist

A task management tool with a social twist. Create personal and professional task lists and share your lists with colleagues, family and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can monitor conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash links brands looking to promote their products and services with bloggers who are willing to write content aimed at bringing brands positive media attention.

BrandWatch

accurately listen to conversations about your brand, your products or your market.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action and participation.

CircleCount

CircleCount is a Google+ education resource. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Icerocket

Icerocket is a social search engine which lets you search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring tool for Pinterest. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results across Pinterest.

Viralwoot

Viralwoot (formerly Pinwoot) is a social media marketing tool for small and medium sized businesses using Pinterest. You can add multiple accounts and view the performance of your pins with built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for your selected keywords, hashtags, and searches. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole is a real-time social media tracking service that lets users track keywords, #hashtags, and URLs on Twitter and Instagram. Analytic results are presented to users using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform (Hootsuite, Attensity, Salesforce Desk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in one place.

SocialBakers

SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their social networks, prospects, and customers.

Tweepi

Tweepi provides a number of different ways of searching for users that could be interested in your brand. Once you find your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and if they are interested, they may check your profile and follow you back.

Followadder

Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in many relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. Learn which of your posts, tweets, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is based in the UK and lets users on Twitter access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam displays search results of what your friends are sharing above your normal search results.

Addictomatic

Instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly lets you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your top performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other tutorials we have published on this site.

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