Tag: Social Media Tracking Tools

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools that let you:

• Search, find, sort, filter and organize users according to specific demographic criteria, psychographic indicators, etc.
• Monitor and listen in on social conversations online
• Identify key buying signals.

With this information, you can start a meaningful conversation with potential prospects online and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are looking for cost-effective ways to improve your business results using social media, then check out our list of the best social media management tools for improving social marketing ROI.

29 Media Measurement Resources For WordPress Users

(Discover what consumers are saying about you, your brand, or your competitors on social media)

Is there a simple and easy (and free) way to know what is happening in your industry or niche that can save you a massive amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news and information about all kinds of topics, stay informed about people, brands and companies, and monitor what is being said about you and your business online.

Google Alerts is not only only a useful social media monitoring tool for helping you manage your reputation online, but also for automatically gathering information about people, companies, and any other subject you need to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) crawl a new web page, news update, blog post, press release, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

We’ve created a simple step-by-step tutorial on setting up alerts with Google here: How To Set Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social profiles from an easy to use dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps for iOS and Android devices and a browser extension.

More info: Buffer

SocialMetricsPro

(SocialMetrics Social Analytics Plugin For WordPress)

Social Metrics is a WordPress plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.

We have written a comprehensive article on SocialMetrics here: SocialMetricsPro

Sociocaster

(Sociocaster – Social media management for online marketers)

Sociocaster is easy to use and works for any marketing campaign. You can easily schedule messages, manage your social media networks, engage with your audiences, and measure ROI from one easy to use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes lots of powerful marketing and social features: a powerful visual designer, top viral video finder, smart inbox tool, unlimited social account management (agency license), and more.

For more details, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.

Go here for more details: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as competitor profiles.

To learn more, go here: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

To learn more, go here: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

Go here to learn more: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social media monitoring tool designed for SMBs, online marketers, community managers, analysts, and content marketers. Beevolve allows you to track your social media mentions, schedule and launch social media posts, and measure resulting sales and engagement, buzz, social sentiment, and more of posts from a single platform.

For more information, go here: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you monitor brand mentions across various social media properties.

How Sociable displays brand viability metrics across dozens of social sites. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.

More info: HowSociable.com

Mention

(Mention)

Mention is a social media monitoring tool for every kind of business, CEOs, agencies, marketers, etc..

Mention uses algorithms that monitor billions of data points, so when someone mentions your brand online, you have real time actionable data that can help you with your business goals. Mention also allows for collaborative monitoring (assigning mentions to other team members and sharing alerts), and is cross-device compatible.

Go here for more details: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a great web analytics software application used to monitor visitor behaviour, web page view duration, website traffic, identify your website’s best and worst performing links, etc., it can also help you monitor links from your WordPress site to your social media sites.

Hootsuite has published a six-step tutorial on tracking social media links with Google Analytics here.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add share, like, and follow social media plugins and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights. This lets you see how your campaigns are performing on Facebook’s platform.

(Facebook – Insight Types)

Facebook Page Insights can be viewed by any page administrators and can help improve your business marketing efforts by allowing you to see data about your audience on Facebook.

You can use Facebook’s Page Insights to see which of your posts are attracting the most comments, likes, and shares and to learn about the demographics of your audience. You can then use this data to publish content when your posts are most likely to reach more targeted people.

For more details, visit this website: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your tweets are performing and provides a monthly break down of your followers, top tweets, profile visits, tweet impressions, and tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.

(Twitter – Tweet activity)

Go here for more information: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytics to publishers.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the realtime, overview, watch-time, engagement, and revenue reports.

Go here for more info: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you see what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. With Pin insights, you can get information that helps you learn who your audience is and what they want.

More information: Pinterest Analytics

Additional Social Media-Related Web Applications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media-related services. Keep in mind that new web technologies continually evolve. If any of the tools below change, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. Create personal and professional to-do lists and share your lists with colleagues, friends and family.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, access metrics and KPI, track conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the kinds of opportunities they would like to be contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action and participation.

CircleCount

CircleCount is a GooglePlus education resource. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that helps you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing customer service flow and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a collaboration app for creatives. If you work with audio, images, or videos, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.

Meltwater Icerocket

Icerocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, clients, or company using a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a social media monitoring application for Pinterest users. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results across the Pinterest network.

Viralwoot

ViralWoot is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view the performance of your boards and pins with the built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for keywords, hashtags, and search queries. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.

Keyhole

Keyhole is a real-time social media tracking tool that lets users track URLs, keywords, and #hashtags on Twitter and Instagram. Users can assess their performance results using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find a targeted audience, measure, manage and maximize your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in one place.

SocialBakers

SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, find the conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides simple, fast, and affordable social media monitoring of all social media and mainstream news, including Google Plus, Facebook, Twitter and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their customers, social networks, and prospects.

Tweepi

Tweepi provides multiple ways of searching for users that might be interested in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and interested users can check your profile and follow you back.

Followadder

Followadder provides automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in dozens of business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. Know which of your tweets, posts, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall allows Twitter users to access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addict-o-matic

Addictomatic lets you instantly create a page with the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet shows your best performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.

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