In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools that allow you to:
- Search, find, segment, organize and target users according to specific demographics, their interests, etc.
- Monitor and listen to online social conversations
- Identify key buying signals.
With this information, you can engage in meaningful conversations with your audience and pitch them your message.
Let’s move on now to some of the actual tools and applications you can use to monitor social media activity. If you’ve been looking for smarter ways to improve your business results with social media, then here are the top social media monitoring tools
for business owners and WordPress users.
25+ Social Media Monitoring Tools For WordPress
(Discover what people are saying about you, your brand, or your competition on social media)
Wouldn’t it be great if there was a free and simple way to know what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
Google Alerts
(Google Alerts lets you monitor the web for new content)
Google Alerts is a free, simple and useful tool for keeping up with the latest news about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people are posting online about you and your business.
Google Alerts is not only only a great social media monitoring tool for managing your reputation online, but also for automatically receiving the latest news about people, companies, and any other topic you want to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) crawl a new web site, blog post, press release, news update, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to set up alerts with Google here: Google Alerts – A Simple And Easy Step-By-Step Tutorial
Hootsuite
(Hootsuite.com)
Hootsuite is a social media management platform that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more details, go here: Hootsuite
Buffer
(Buffer.com)
Buffer lets you schedule your social content. You add updates to your Buffer account and it will be posted for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for Android and iOS devices and a browser extension.
For more information, go here: Buffer
Social Metrics
(Social Metrics)
SocialMetricsPro is a plugin for WordPress that tracks social signals from many leading social media networks like Google+, Twitter, Facebook, LinkedIn, StumbleUpon, Pinterest, and Digg.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a detailed article about SocialMetricsPro. Go here to learn more about this useful tool: SocialMetrics
Sociocaster
(Sociocaster)
Sociocaster is easy to use and works for any marketing campaign. You can easily schedule messages, manage your social networks, engage with audiences, and measure ROI from one easy-to-use dashboard.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: professional image-sharing templates, popular Twitter topics discovery tool, bulk content importing and scheduling, unlimited social account management (agency license), and much more.
More info: Sociocaster
SproutSocial
(SproutSocial)
SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.
Go here for more details: SproutSocial
SocialReport
(SocialReport)
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can organize data by customers or business, and track your own social profiles as well as profiles of others.
To learn more, visit this website: SocialReport
Followerwonk
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, who they follow, etc., compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
Visit this site for more information: Followerwonk
ManageFlitter
(ManageFlitter)
ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you follow, and more.
Go here for more details: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve is a social monitoring tool designed for SMBs, analysts, content marketers, community managers, and online marketers. Beevolve allows you to monitor your brand mentions, schedule and launch social media posts, and measure resulting engagement, conversion, and sales ROI, buzz, sentiment, and more of posts.
More information: Beevolve
HowSociable
(HowSociable)
HowSociable is a simple tool that allows you to see brand mentions across various social media platforms.
How Sociable displays brand viability metrics. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which channels you can improve your marketing on.
For more details, visit this site: HowSociable
Mention
(Mention)
Mention is a social media monitoring tool for every kind of business, agencies, marketers, CEOs, etc..
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring (assigning mentions to other team members and sharing alerts), and provides apps for both desktop and mobile devices.
More information: Mention
Google Analytics
(Google Analytics)
With so many great social media monitoring tools available, it’s easy to forget that software applications like Google Analytics can also help you monitor posts made from your WordPress blog to your social media sites.
Hootsuite has published a useful tutorial that shows you how to track your social media links with Google Analytics on this blog post.
Facebook Insights
(Facebook Insights)
Facebook not only lets you add social plugins to your WordPress site for linking, sharing, and commenting social plugins and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you analyze how your content is performing on Facebook’s social platform.
(Facebook.com – Insights)
The Facebook Page Insights dashboard can help you analyze page metrics like engagement, post reach, page likes, etc. This can help improve your business marketing efforts.
You can use Page Insights to see which of your posts have the most likes, shares, and comments and to learn about your about your audience. You can then use this data to publish targeted content to Facebook users.
To learn more, visit this website: Facebook Insights
Twitter Analytics
(Twitter.com)
Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your profile visits, tweet impressions, tweets, followers, and tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.
(Twitter.com – Tweet activity)
More info: Twitter Analytics
YouTube Analytics
(YouTube.com)
YouTube Analytics lets publishers better understand how their channel is performing on the YouTube platform.
You can measure views, demographics, sources of traffic, average video viewing time, earnings from video playbacks, and more.
To learn more, go here: YouTube Analytics
Pinterest Analytics
(Pinterest.com)
Pinterest Analytics lets you explore what people like from your profile, and what they save from your website. With Pin insights, you can use the data to improve the way you pin.
Go here for more information: Pinterest Analytics
Other Social Media-Related Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related applications. Keep in mind that new web technologies change. If anything changes in the list below, please let us know.
Wunderlist
Wunderlist is a task management tool with a social twist. It lets you create personal and professional lists and share your lists with friends, colleagues and family.
SDL/Alterian
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Answerbase
Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.
ViralHeat
Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Bambuser
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smart device and stream to your blog.
BlogDash
BlogDash links brands looking to promote their services and products with bloggers who are willing to write content aimed at bringing brands the positive media attention they are looking for.
BrandWatch
BrandWatch lets you listen to conversations about your brand, your market, or your products with pinpoint accuracy.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action.
CircleCount
CircleCountCircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and analyze Twitter data.
Contax.io
Contax.io monitors your followers and friends on Twitter and provides detail to help you decide when to follow back.
Conversocial
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels like Twitter, Facebook, Instagram and YouTube.
SocialStudio
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, marketing, and customer service..
Disqus
Disqus is a free service that connects people online through blog discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime
Everytime is a collaboration app for creatives. If you work with videos, sounds, or images, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.
Icerocket
Icerocket is a social media search engine which allows you to search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.
GroupHigh
GroupHigh is a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.
Klout
Klout is a social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre
LiveFyre lets you capture conversations from the social web.
TailWind
Tailwind is a social media monitoring application designed specifically for Pinterest. It lets you schedule pins, monitor analytics, analyze industry trends and measure results across Pinterest.
ViralWoot
ViralWoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach
TweetReach lets you measure how well your tweets, hashtags, search queries, and keywords are doing on Twitter. TweetReach shows you the estimated potential of the tweets for any given query.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with over a dozen Twitter platforms (Sparkcentral, Attensity, Spinklr, etc) and provides you with Twitter analytics, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii links bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.
MutualMind
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured
SimplyMeasured lets you analyze and understand the audiences, conversations, and competitors that matter to you across every social channel.
SocialBakers
SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find the conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the audiences that matter most to you.
ThisMoment
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur
Trackur provides affordable, fast, and simple social media monitoring of all social media and mainstream news, including Twitter, Facebook, GooglePlus and many more.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their customers, social networks, and prospects.
Tweepi
Tweepi provides different ways of searching for users that might have an interest in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and if they are interested, they can check your profile and follow you back.
Followadder
Followadder provides you with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in many business categories or search your geographical area.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. You can quickly know which of your tweets, posts, videos or photos get the most engagement.
TwitterFall
Twitterfall lets Twitter users access upcoming trends and patterns posted by users.
Wajam
Wajam gives you search results of what your friends are sharing online above your normal search results.
Addict-o-matic
Addict-o-matic lets you instantly create a page with the latest buzz on any topic of your choice.
Bitly
Bitly can help you optimize content, analyze social media engagement, and measure how you’re spending your budget.
MyTopTweet
MyTopTweet is a simple social monitoring tool that shows your top 10 performing tweets.
SocialMention
SocialMention is a real-time social media search and analysis platform.
Twazzup
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope that you have found this information useful. To learn more about the benefits of using the WP CMS platform to grow your business online, please see other tutorials and articles we have published here on WPCompendium.org.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)