Tag: Social Media WordPress

In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we examine a number of tracking tools that allow you to:

• Search, find, segment, filter and organize users according to demographics, their interests, etc.
• Listen to social conversations online
• Identify key consumer buying signals.

With this information, you can start a meaningful conversation with prospects and pitch them your message.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you’ve been searching for ways to improve your business results using social media, then check out our list of 29 social monitoring tools & resources for tracking your social marketing ROI.

WordPress And Social Media Measurement

(Discover what people are saying about you, your business, or your competition on social media)

Wouldn’t it be great if there was a free, simple and easy way to access information about what is going on in your niche or industry that could save you time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is one of the easiest and most useful tools available online for keeping up-to-date with the latest news about all kinds of topics, staying informed about people and companies, and tracking what other people are publishing online about you and your business. Google Alerts is also free.

Google Alerts is not only great for managing your reputation online, but also for automatically receiving news about people, brands, companies, or any topic you need to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) index a new web site, news update, press release, blog post, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

If you need to learn how to set up alerts with Google, see this tutorial: How To Set Up Google Alerts In Three Easy Steps

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social media activities from a single dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a browser extension.

Go here for more information: Buffer

SocialMetricsPro

(SocialMetricsPro)

Social Metrics is a WordPress plugin that tracks social activity from leading social media networks like Google+, Twitter, Facebook, LinkedIn, Pinterest, StumbleUpon, and Digg.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.

We have written a comprehensive article on Social Metrics here: SocialMetricsPro

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any business marketing campaign. You can easily schedule messages, manage your social networks, engage with audiences, and measure ROI from one easy to use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: image-sharing designs, royalty-free image search tool, advanced link share customization for Facebook, agency license to manage unlimited social accounts, and much more.

For more information, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.

For more details, go here: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.

Go here for more info: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

More info: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social monitoring tool for small and medium sized businesses, content marketers, online marketers, analysts, and community managers. It lets you track your brand mentions, schedule and launch social media posts, and measure resulting sales, conversion, and engagement ROI, social sentiment, buzz, etc. for those posts.

To learn more, visit this website: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social monitoring service that lets you see brand mentions across different social properties.

HowSociable.com displays brand viability metrics across 30+ social media channels and gives you a “social magnitude” score that lets you know how well you are doing on those social sites.

More information: HowSociable

Mention

(Mention)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring (e.g. sharing alerts with different team members), and provides apps for mobile devices and desktop users.

More info: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a web analytics application, it can also help you track your social campaign links.

Hootsuite has published a simple six-step tutorial on how to track your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social media plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you understand how your content is performing on Facebook.

(Facebook Insights)

Facebook Page Insights can help track active users on your page. This can help improve your business marketing efforts.

You can use Page Insights to learn about your posts — which are attracting the most shares, comments, and likes and to learn about your audience demographics. You can then use this information to publish more of the types of posts that your audience is interested in reading.

More info: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and provides a breakdown of your followers, profile visits, tweet impressions, top tweets, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.

(Twitter.com – Tweet activity)

To learn more, visit this website: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics provides analytic reports to publishers.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, realtime, watch-time, revenue, and engagement reports.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you explore what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn who your audience is and what they want.

To learn more, visit this site: Pinterest Analytics

Other Social Media-Related Web Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media-related tools and services. Keep in mind that new web technologies change. If anything changes in the list below, please contact us.

Wunderlist

A task management tool with a social twist. Create professional and personal task lists and share these lists with colleagues, friends and family.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make content discoverable?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can publish and schedule updates, track conversations, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash links brands looking for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands the positive media attention they are looking for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and analyze Twitter data.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make informed business decisions.

Disqus

Disqus is a social tool that helps improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a creative social media tool. If you work with videos, images, or sounds, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.

Icerocket

Meltwater IceRocket is a social search engine which allows you to search Twitter, Facebook, the blogosphere, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Instagram, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring tool designed specifically for Pinterest users. It lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance.

Viralwoot

Viralwoot is a social media marketing platform for small and medium sized businesses using Pinterest. Viralwoot lets you view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.

TweetReach

TweetReach allows you to measure how well your tweets, hashtags, search queries, and keywords are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are displayed in an easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured lets you analyze and understand conversations, competitors, and the audiences that matter to you across all social channels.

SocialBakers

SocialBakers delivers powerful social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find the conversations that matter, measure online reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their social networks, prospects, and customers.

Tweepi

Tweepi provides multiple ways to search for users that could have an interest in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and if they are interested, they may check your profile and follow back.

Followadder

Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in dozens of business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other social service you use. You can quickly learn which of your tweets, posts, photos, or videos get the most engagement.

TwitterFall

Twitterfall is based in the UK and allows Twitter users to view upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam displays search results of what your friends are sharing online on top of your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your top performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about the benefits of using the WordPress software to grow your business online, please see other tutorials and articles we have published on this site.

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