Tag: Social Media WordPress

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we look at a number of monitoring tools that allow you to:

• Search, find, segment, organize and target users according to specific demographics, psychographics, etc.
• Monitor and listen to social conversations online
• Identify buying signals.

This information will allow you to start meaningful conversations with potential buyers and pitch them information about your products or services.

Let’s move on now to some of the actual tools and applications you can use to monitor social media activity. If you’ve been searching for smarter ways to improve your business results with social media, then here are more than 27 social media analytics tools for getting better results with user engagement.

WordPress Resources - Social Media Monitoring

(Discover what consumers are saying about you, your brand, and your competitors on social media)

Is there a free, simple and easy way to access information about what is going on in your niche or industry that can save you a massive amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is a free, simple and useful tool for keeping up with news about all kinds of topics, staying informed about people and companies, and tracking what other people say about you and your business online.

Google Alerts is not only only a useful social media monitoring tool for helping you manage your reputation online, but also for automatically gathering information about people, companies, or any subject you are interested in.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web page, press release, news update, blog post, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

To learn how to set up Google alerts, see this simple tutorial: A Quick And Easy Step-By-Step Tutorial On Setting Up Google Alerts

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management application that lets you manage all of your social media activities from a single dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more details, go here: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. You add updates to your Buffer queue and it will be posted for you.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app.

To learn more, visit this website: Buffer

Social Metrics

(SocialMetricsPro)

SocialMetrics is a plugin for WordPress that monitors social signals from many leading social media networks like Facebook, Google Plus, Twitter, LinkedIn, Digg, StumbleUpon, and Pinterest.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

We have written a comprehensive article about SocialMetrics. Go here to learn more about this useful tool: Social Metrics Pro Social Analytics Plugin For WordPress

Sociocaster

(Sociocaster)

Posting to your WordPress, Linkedin, Facebook, and Twitter accounts can be time-consuming. To get all of these tasks done you usually need to use different web applications, or tools, plugins. With Sociocaster, you can do this all from one single location.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes lots of powerful marketing and social features: professional image-sharing design templates, popular Twitter topics discovery tool, bulk content importing and scheduling, agency license to manage unlimited social accounts, and more.

Visit this website to learn more: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

For more details, go here: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can organize data by business or customers, and track your own social profiles as well as profiles of others.

For more information, go here: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with influencers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

For more details, go here: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

Go here to learn more: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social monitoring tool designed for SMBs, online marketers, community managers, analysts, and content marketers. It allows you to track your social media mentions, schedule and launch social media posts, and measure sales, conversion, and engagement metrics, sentiment, social buzz, and more of all posts.

For more information, go here: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that lets you see brand mentions on the social web.

HowSociable displays brand viability metrics across 35+ social media sites and gives you a “social magnitude” score that lets you know how well you are doing on social media, and what aspects of your marketing campaigns can be improved.

Visit this site to learn more: HowSociable.com

Mention

(Mention.com)

Mention provides social media monitoring for all types of businesses, CEOs, marketers, agencies, etc..

Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have real time actionable data that can help you with your business goals. Mention also allows for collaborative monitoring.

To learn more, visit this website: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a free and powerful analytics tool, it can also monitor links posted from your website to your social media campaigns.

Hootsuite has published a step-by-step guide on tracking your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social media buttons to your site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you analyze how your campaigns are performing on the Facebook social platform.

(Facebook.com – Insights)

Facebook Page Insights can help you track the number of active users on your page. This can help you with your business marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which have the most shares, comments, and likes and to learn about about your audience. You can then use this data to publish relevant posts to Facebook users.

Visit this site to learn more: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your tweet impressions, profile visits, top tweets, followers, and top tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.

(Twitter Analytics – Tweet activity)

Visit this site to learn more: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets video publishers better understand how their channel is performing on the YouTube platform.

You can track traffic sources, views, demographics, how many minutes users watched a video, estimated earnings from video playbacks, and more.

More information: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you see what Pins and boards people like most, and what they save from your website. With Pin insights, you can get information that helps you learn what your audiences want.

More info: Pinterest Analytics

Other Social Media-Related Applications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media tools and services. Keep in mind that new web technologies continually evolve. If any of the tools below change, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional to-do lists and share these lists with family, colleagues and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can follow conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash links brands looking to promote their services and products with bloggers willing to write content designed to bring brands the positive media attention they are searching for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio can be used to track your followers and friends on Twitter and other social networks.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage customer service flow and discussions on social media channels like Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.

Icerocket

Icerocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, clients, or company using a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.

Klout

Klout is a social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a social media monitoring application for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across the entire Pinterest network.

ViralWoot

Viralwoot helps you gain more Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach lets you measure the reach of your tweets for your chosen keywords, hashtags, and searches. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole is a real-time social media search tracking tool that lets users track keywords, URLs, and hashtags on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through the social noise, find the conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and get insights into the audiences that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search hundreds of relevant business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other service you use. You can quickly learn which of your posts, tweets, videos or photos get the most engagement.

TwitterFall

Twitterfall allows users on Twitter to view upcoming trends and patterns posted by users.

Wajam

Wajam gives you search results based on what your friends share above your normal search results.

Addict-o-matic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using the WP platform to grow your business online, please see other tutorials and articles we have published here on WPCompendium.org.

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