Tag: Social Media WordPress

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we examine a number of tracking tools that allow you to:

• Search, find, segment, organize and target users according to specific demographics, their interests and behavior, etc.
• Listen to online social conversations
• Identify key consumer buying signals.

With this information, you can engage in meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you are searching for cost-effective ways to improve your business results with social media, then check out our list of the best social media monitoring tools & resources.

WordPress And Social Media – Useful Resources For Monitoring Social Metrics

(Discover what consumers are saying about you, your business, and your competition on social media)

Is there a free, easy and simple way to find out what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people, brands and companies, and monitoring what is being written online about you and your business. Google Alerts is also free.

Google Alerts is not only only a useful tool for managing your reputation online, but also for automatically sourcing the latest news about people, companies, and any subject you are following.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web page, blog post, news update, press release, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

To learn how to set up alerts with Google, see this simple tutorial: A Quick Step-By-Step Guide On Setting Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social management application that lets you manage all of your social media profiles from one dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more info: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will post the content for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a web browser extension and as a mobile app.

Go here to learn more: Buffer

SocialMetricsPro

(SocialMetrics WordPress Social Analytics Plugin)

Social Metrics is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.

We have written a comprehensive article on SocialMetricsPro. Go here to learn more: Social Metrics Social Analytics Plugin For WordPress

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Posting to Twitter, Facebook, WordPress, and Linkedin can be time-consuming and to get all of these tasks done usually requires using different web apps, plugins, and tools. With Sociocaster, you can do this all from one single location.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes lots of powerful social and marketing features: a powerful visual designer, the ability to spy on your competition, advanced link share customization for Facebook, unlimited social account management (agency license), and much more.

More information: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as profiles of others.

For more details, go here: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

For more details, go here: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

Visit this website for more details: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social monitoring platform for SMBs, community managers, content marketers, online marketers, and analysts. It lets you monitor your brand mentions, schedule and launch social media posts, and measure sales and engagement, buzz, sentiment, and more for your posts.

Go here for more information: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you see brand mentions across different social properties.

How Sociable displays brand viability metrics. It delivers you a “social magnitude” score that lets you know how well you are doing across those social sites, and which sites you can improve your marketing on.

More information: HowSociable.com

Mention

(Mention.com)

Mention is a social media monitoring tool for businesses, CEOs, marketers, agencies, etc..

Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention is cross-device compatible.

Go here for more details: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a web analytics application for tracking and reporting visitor behaviour, website traffic, web page views, which web pages your visitors are coming from or leaving your website from, etc., it can also monitor posts made to your social campaigns.

Hootsuite has published a simple 6-step guide that shows you how to track your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook)

Facebook not only lets you integrate follow, share, and like social buttons and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook’s social networking platform.

(Facebook – Insight Types)

The Facebook Insights dashboard tracks the number of active users to help you with your business marketing efforts.

You can use Facebook’s Page Insights to see which of your posts are attracting the most shares, comments, and likes and to learn about the demographics of your audience. You can then use this data to publish content when your content is most likely to reach more targeted people.

Visit this website for more information: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and gives you a break down of your tweet impressions, tweets, followers, profile views, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter.com – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics lets publishers see how their channel is performing on the YouTube platform.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the real-time, overview, engagement, watch-time, and revenue reports.

More information: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin content to your boards. You can get data about your audiences so you can learn what your customers want.

Go here to learn more: Pinterest Analytics

Additional Social Media Services And Tools

Many new tools and technologies are being launched each year to help businesses take advantage of social media.

Here are some other social media worth knowing about. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional task lists and share your lists with friends, family and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can follow conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash links brands looking for ways to promote their services and products with bloggers who are willing to write content designed to bring brands positive media attention.

BrandWatch

accurately listen to conversations about your brand, your products or your market.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action and participation.

CircleCount

CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contax.io can be used to track your followers and friends on Twitter and other social networks.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels such as Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog discussions. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a collaboration app for creatives. If you work with videos, images, or sounds, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Icerocket

Icerocket is a social search engine which lets you search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring tool for Pinterest. It lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance.

ViralWoot

Viralwoot (formerly Pinwoot) is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view the performance of your boards and pins using the built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for search queries, hashtags, and specific keywords. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic metrics are displayed in an easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in one place.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, find the conversations that matter, measure digital reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Discover influencers, find new and related topics, and gain valuable insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring of all social media and mainstream news, including Google Plus, Twitter, Facebook and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their social networks, prospects, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in hundreds of business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. Find out which of your tweets, posts, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based service that allows users on Twitter to view upcoming trends and patterns posted by users.

Wajam

Wajam gives you search results based on what your friends share on top of your normal search results.

Addictomatic

Addictomatic lets you instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about the benefits of using the WordPress web site management platform to grow your business online, please see other tutorials we have published here on WPCompendium.org.

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