Tag: Social Media WordPress

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we examine a number of tracking tools that let you:

• Search, find, sort, filter and organize users according to specific demographic criteria, psychographics, etc.
• Monitor and listen to social conversations online
• Identify buying signals.

This information lets you engage in meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media content. If you are looking for smarter ways to improve your business results using social media, then here are the best social analytics tools to help you measure, analyze and improve social media marketing ROI.

WordPress Social Media Monitoring Tools

(Discover what people are saying about you, your brand, or your competitors on social media)

Wouldn’t it be great if there was a free, easy and simple way to access information about what is new in your industry or niche that would save you a massive amount of time doing research? Well, there is, and it’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is one of the easiest and most useful tools available online for keeping up-to-date with news about all kinds of topics, staying informed about people and companies, and monitoring what other people are publishing online about you and your business. It’s also free.

Google Alerts is not only useful for managing your reputation online, but also for gathering news about people, companies, or any other topic you are following.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots index a new web page, blog post, news update, press release, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

If you need to learn how to set up Google alerts, see this tutorial: A Simple Step-By-Step Guide On How To Set Up A Google Alert

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management application that lets you manage all of your social profiles from one dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more details: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app.

Go here for more information: Buffer

SocialMetrics

(SocialMetrics)

Social Metrics is a WordPress plugin that lets you track Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

Go here if you would like to learn more about SocialMetricsPro: Social Metrics Pro

Sociocaster

(Sociocaster – Social media management for internet marketers)

Posting to your Twitter, Facebook, WordPress, and Linkedin accounts can be very time-consuming. To get all of these tasks done usually requires different tools, plugins, or applications. With Sociocaster, you can do this all from one dashboard with just a few clicks.

Sociocaster includes loads of powerful social and marketing features: image-sharing templates, Facebook fanpage search tool, responsive mobile UI, agency license to manage unlimited social accounts, and much more.

More info: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.

For more details, go here: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management tool that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track competitor profiles in addition to your own.

More info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Go here for more details: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

Go here for more information: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social media monitoring tool designed for small and medium sized businesses, community managers, content marketers, online marketers, and analysts. Beevolve allows you to monitor your brand mentions, schedule and launch social media posts, and measure sales and engagement, sentiment, buzz, and more of all your posts from one easy-to-use platform.

Go here to learn more: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social measuring tool that allows you to see how your business and brand is mentioned across different social media platforms.

How Sociable displays brand viability metrics on dozens of social channels. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and what aspects of your social marketing campaigns can be improved.

For more information, go here: HowSociable

Mention

(Mention.com)

Mention is a social media monitoring tool for all types of businesses, marketers, agencies, CEOs, etc., and allows anyone to know what’s being said about them online and on social media in real time.

Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows for collaborative monitoring (sharing alerts and assigning mentions with different team members), and provides apps for both desktop and mobile users.

To learn more, go here: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that free and powerful software tools like Google Analytics can also help you monitor posts made to your social media accounts.

Hootsuite has published a great six-step guide on tracking social media links with Google Analytics on their blog.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add social plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights. This lets you see how your site is performing on the Facebook social networking platform.

(Facebook Insights)

The Facebook Insights dashboard tracks displays data about your target audience on Facebook to help improve your business marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which have the most comments, shares, and likes and to learn about about your audience. You can then use this information to publish content when your posts are most likely to reach more targeted people.

For more information, visit this site: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your tweets are performing and provides a break down of your profile visits, followers, tweet impressions, top tweets, and top tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.

(Twitter.com – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics provides analytics to video publishers.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real time, engagement, earnings, and watch-time reports.

Go here for more details: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics lets you explore what people like from your profile, and what they save from your website. With Pin insights, you can use the data to improve the way you pin.

Go here for more info: Pinterest Analytics

Additional Social Media-Related Services And Tools

New tools and technologies are being launched each year to help businesses take advantage of social media.

The list below contains a number of other social media-related worth knowing about. Keep in mind that new web technologies change. If any of the tools below change, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create professional and personal lists and share these lists with colleagues, family and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content discoverable?”, etc.

ViralHeat

Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, publish and schedule updates, track conversations, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with your viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers can choose the kinds of opportunities they are open to being contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contax.io tracks your friends and followers on Twitter and provides detail to help you choose when to follow back.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.

Disqus

Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a collaboration app for creatives. If you work with images, sounds, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Meltwater Icerocket

Icerocket is a social search engine which lets you search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your company, products, or clients using a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring tool for Pinterest. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results and performance across the Pinterest network.

ViralWoot

ViralWoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing boards and pins, connect with influencers, and more.

TweetReach

TweetReach allows you to measure how well your tweets, keywords, hashtags, and search queries are doing on Twitter. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are displayed in an easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through the social noise, find the conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Find new and related topics, discover influencers, and get insights into the audiences and communities that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring of all social media and mainstream news, including Twitter, Google+, Facebook and many more.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their prospects, social networks, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search hundreds of relevant business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts and any other service you use. Learn which of your posts, tweets, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall allows Twitter users to view upcoming trends and patterns posted by users.

Wajam

Wajam displays search results of what your friends are sharing online on top of your normal search results.

Addictomatic

Addictomatic lets you instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet displays your top performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other tutorials and articles we have published here on WPCompendium.org.

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