Tag: Social Media WordPress

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools, services and applications that allow you to:

• Search, find, segment, filter and organize users according to demographic criteria, psychographics, etc.
• Listen in on social conversations online
• Identify key consumer buying signals.

This information will allow you to engage in meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media content. If you are looking for smarter ways to improve your business results using social media, then here are 30 social analytics tools for engaging with your target customers.

Social Media Tracking Resources For WordPress Users

(Discover what consumers are saying about you, your brand, or your competition on social media)

Wouldn’t it be great if there was a simple and easy (and free) way to find out what is new in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is simple, useful and free tool from Google that lets you keep up with news and information about all kinds of topics, stay informed about people and companies, and track what is being said online about you and your business.

Google Alerts is not only great for managing your reputation online, but also for automatically receiving information about people, companies, or any other topic you are interested in.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, blog post, news update, press release, a tweet, video, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on how to create a Google alert here: How To Set Up A Google Alert - 3 Simple & Easy Steps

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management platform that lets you manage all of your social media activities from an easy to use dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more information: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will then post the content for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app.

More information: Buffer

SocialMetricsPro

(SocialMetricsPro)

SocialMetrics is a WordPress plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

We have written a detailed article about SocialMetrics here: Social Metrics Pro

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any business marketing campaign. You can easily schedule post messages, manage your social media networks, engage your audiences, and measure ROI from one easy to use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: image-sharing designs, viral video finder and posting tool, built-in bookmarklet, unlimited social media account management (agency license), and more.

Go here to learn more: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize data by business or customers, and track your own social profiles as well as competitor profiles.

Go here for more details: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More information: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

Visit this website to learn more: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring platform for small and medium sized businesses, content marketers, analysts, community managers, and online marketers. Beevolve lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting sales, conversion, and engagement metrics, buzz, sentiment, etc. for your posts.

More information: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to see how your brand is mentioned on the social web.

How Sociable displays brand viability metrics on more than 35 social media channels and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.

To learn more, visit this site: HowSociable

Mention

(Mention)

Mention provides social media monitoring for businesses, marketers, CEOs, agencies, etc..

Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows collaborative monitoring (e.g. sharing alerts with other team members), and is cross-device compatible.

Go here for more details: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a web analytics software application, it can also help you track social media campaign links.

Hootsuite has published a six-step tutorial on how to track social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights. This lets you understand how your content is performing on Facebook.

(Facebook Insights)

Facebook Page Insights can help you better understand page performance. This can help you with your marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which have attracted the most likes, comments, and shares and to learn about your about your audience. You can then use this data to create more of the types of posts that your audience finds relevant.

Go here for more info: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and provides a monthly break down of your profile views, top tweets, followers, tweet impressions, and tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter Analytics – Tweet activity)

Go here for more info: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics provides analytic reports to publishers.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, realtime, watch-time, engagement, and revenue reports.

For more information, go here: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you see what people like from your profile, what they save from your website, and how much traffic your site gets when you pin new content. With Pin insights, you can get information that helps you learn what your audiences want.

More info: Pinterest Analytics

Other Social Media Tools

Many new tools and technologies are being launched each year to help businesses take advantage of social media.

Here are some other social media applications. Keep in mind that web technologies continually evolve. If any of the tools below change, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional to-do lists and share these lists with family, friends and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, schedule and publish updates, follow conversations, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with your viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers choose the types of opportunities they would like to be contacted about.

BrandWatch

BrandWatch is a social media monitoring platform that lets marketers capture, analyze and share insights from social data to better prove the value of marketing in the socialsphere.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action and participation.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make informed business decisions.

Disqus

Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.

Icerocket

Icerocket is a social media search engine which lets you search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring application designed specifically for Pinterest. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across Pinterest.

ViralWoot

ViralWoot helps you gain more Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach lets you measure the reach of your tweets for your selected keywords, search queries, and hashtags. TweetReach shows you the estimated potential of the tweets for any given query.

Keyhole

Keyhole is a real-time social media search monitoring service that lets you track URLs, keywords, and #hashtags on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform (Twitter.com, SocialFlow, MarketMeSuite, etc) and provides you with Twitter analytics, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure, manage, optimize and monetize your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in one place.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find the conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their prospects, customers, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides you with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search many business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. You can quickly find out which of your posts, tweets, photos, or videos get the most engagement.

TwitterFall

Twitterfall lets users on Twitter access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that displays search results of what your friends are sharing online on top of your normal search results.

Addict-o-matic

Addictomatic lets you instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using the WP CMS platform to grow your business online, please see our related posts section below.

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