Tag: Social Media WordPress

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we look at a number of monitoring tools that allow you to:

• Search, find, segment, filter and organize users according to demographics, psychographics, etc.
• Listen to social conversations online
• Identify consumer buying signals.

With this information, you can start meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools and applications you can use to monitor social media activity. If you’ve been searching for better ways to increase sales with social media, then check out this list of the top social analytics tools and resources.

Social Media Tracking Resources Every Business Owner Should Know About

(Discover what people are saying about you, your brand, and your competition on social media)

Is there a simple and easy (and free) way to know what is going on in your industry or niche that can save you a massive amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the simplest and most useful online tools available for keeping up with the latest news about all kinds of topics, staying informed about people and companies, and monitoring what is being written about you and your business online. Google Alerts is also free.

Google Alerts is not only useful for managing your reputation online, but also for gathering news about people, companies, or any other subject you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) crawl a new web site, press release, blog post, news update, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

If you would like to learn how to set up Google alerts, see this tutorial: A Quick Guide On Setting Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social management application that lets you manage all of your social activities from a single dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Visit this site to learn more: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. You add updates to your Buffer account and Buffer will post the content for you.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app.

More information: Buffer

Social Metrics

(Social Metrics Pro)

SocialMetrics is a plugin for WordPress that lets you track social activity across many leading social networks like Facebook, Google Plus, Twitter, Digg, StumbleUpon, LinkedIn, and Pinterest.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

If you want to learn more about SocialMetricsPro, see this article: Social Metrics WordPress Social Media Analytics Plugin

Sociocaster

(Sociocaster – Social media management for internet marketers)

Posting to your WordPress, Facebook, Linkedin, and Twitter accounts is time-consuming and to get all of these tasks done you usually need to use different plugins, software, or web applications. Sociocaster lets you do it all from one single dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: professional image-sharing designs, popular Twitter topics discovery tool, smart inbox tool, agency license to manage unlimited social accounts, and much more.

Go here for more info: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

Visit this website to learn more: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.

For more details, go here: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

Go here to learn more: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

Go here to learn more: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social monitoring platform designed for SMBs, online marketers, analysts, content marketers, and community managers. It lets you track your social media mentions, schedule and launch social media posts, and measure resulting engagement, conversion, and sales ROI, buzz, social sentiment, and more of all your posts from one platform.

For more information, go here: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social measuring service that lets you see brand mentions on the social web.

HowSociable displays brand viability metrics. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.

Go here for more information: HowSociable.com

Mention

(Mention.com)

Mention is a social media monitoring tool for every type of business, marketers, agencies, CEOs, etc..

Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring.

Visit this site to learn more: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a web analytics application that tracks and reports visitor behaviour, page views, web traffic, where your visitors are arriving from on your website, etc., it can also monitor social campaigns.

Hootsuite has published a 6-step tutorial on tracking social media links with Google Analytics on their blog.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add social media buttons to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your site is performing on Facebook’s social networking platform.

(Facebook.com – Insights)

Facebook Insights provides multiple metrics and analytics that can help track active users. You can then use this information to improve your marketing efforts.

You can use Facebook’s Page Insights to see which of your posts have attracted the most shares, likes, and comments and to learn about the demographics of your audience. You can then use this data to publish content when your posts are most likely to reach your target audience.

Go here to learn more: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your followers, profile views, tweets, tweet impressions, and tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter Analytics – Tweet activity)

For more information, go here: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets video publishers better understand how their channel is performing on YouTube.

You can measure views, traffic sources, demographics, total estimated earning from playbacks, video viewing time, etc.

To learn more, go here: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you explore what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. You can get data about your audience so you can learn what they want more of.

Visit this website to learn more: Pinterest Analytics

Other Social Media-Related Applications

Many new tools and technologies are being developed each year to help businesses take advantage of social media.

The list below contains a number of other social media-related services. Keep in mind that web technologies continually evolve. If any of the tools below change, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create professional and personal task lists and share your lists with family, friends and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, access metrics and KPI, follow conversations, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash connects brands looking to promote their products and services with bloggers willing to write content aimed at bringing brands the positive media attention they are looking for.

BrandWatch

BrandWatch allows you to tap into the power of social listening about your brand, your products or your market with pinpoint accuracy.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contax.io can be used to track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing customer service flow and discussions on social media channels like Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your marketing, customer service, and sales organizations..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.

Meltwater Icerocket

Meltwater IceRocket is a social search engine which allows you to search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a Pinterest marketing, analytics, and management tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance across the Pinterest network.

Viralwoot

Viralwoot (formerly Pinwoot) is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. You can add multiple accounts and view how your pins are performing, find which are your top performing boards, etc. using built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, keywords, hashtags, and search queries are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can monitor their performance results using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with over a dozen Twitter platforms (SocialEngage, Spredfast, Salesforce Desk, etc) and provides you with Twitter analytics, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure, manage, optimize and monetize your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in a single place.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, listen into the conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Discover influencers, find new and related topics, and get insights into the audiences that matter to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their customers, prospects, and social networks.

Tweepi

Tweepi provides multiple ways to search for users that could be interested in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and interested users may check your profile and follow back.

Followadder

Followadder provides you with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in dozens of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other service you use. Discover which of your tweets, posts, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is based in the UK and lets Twitter users access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam is a tool that displays search results of what your friends are sharing on top of your normal search results.

Addict-o-matic

Addictomatic lets you instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your top performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.

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