In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we examine a number of monitoring tools that let you:
- Search, find, segment, organize and target users according to specific demographics, their interests and behavior, etc.
- Listen to social conversations online
- Identify buying signals.
With this information, you can start a meaningful conversation with your audience and pitch them your message.
Let’s move on now to some of the actual tools and applications you can use to monitor social media activity. If you are searching for cost-effective ways to increase sales using social media, then here are 25+ social analytics tools and resources
for businesses and WordPress users.
Top Social Media Measurement Tools For WordPress Users
(Discover what consumers are saying about you, your brand, or your competitors on social media)
Is there a free and simple way to access information about what is going on in your industry or niche that can save you time doing research? Yes, there is, and it’s called …
Google Alerts
(Google Alerts – free web monitoring service)
Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news and information about all kinds of topics, stay informed about people, brands and companies, and monitor what other people are publishing online about you and your business.
Google Alerts is not only useful for managing your reputation online, but also for automatically gathering news about people, brands, companies, and any other topic you want to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web page, news update, press release, blog post, a video, tweet, or any other content related to that topic, you will automatically receive an email or RSS update.
If you want to learn how to set up alerts with Google, see this step-by-step tutorial: How To Set Up A Google Alert
Hootsuite
(Hootsuite)
Hootsuite is a social media management application that lets you manage all of your social profiles from an intuitive dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More info: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a browser extension.
Visit this website to learn more: Buffer
Social Metrics Pro
(Social Metrics WordPress Social Media Analytics Plugin)
SocialMetricsPro is a WordPress plugin that tracks social signals across leading social media networks like Facebook, Google+, Twitter, LinkedIn, Digg, Pinterest, and StumbleUpon.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
We have written a detailed article on SocialMetricsPro here: Social Metrics Pro Social Analytics Plugin For WordPress
Sociocaster
(Sociocaster – Social media management for internet marketers)
Posting to your Twitter, Facebook, Linkedin, and WordPress accounts is time-consuming. To get all of these tasks done usually requires using different applications, plugins, and software. With Sociocaster, you can do this all from one single location with just a few clicks.
Sociocaster includes powerful social and marketing features: image-sharing designs, popular Twitter topics discovery tool, built-in favorites, likes, retweets, and comments checking tool, unlimited social account management (agency license), and more.
More info: Sociocaster
SproutSocial
(SproutSocial)
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.
Visit this website to learn more: SproutSocial
SocialReport
(SocialReport)
SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can organize your data by business or customers, and track competitor profiles in addition to your own.
For more details, go here: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, who they follow, etc., breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
To learn more, go here: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
More information: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve.com is a social media monitoring tool for small and medium sized businesses, online marketers, content marketers, analysts, and community managers. It lets you track your social media mentions, schedule and launch social media posts, and measure resulting engagement, conversion, and sales ROI, buzz, sentiment, and more for your posts from one platform.
For more information, go here: Beevolve
HowSociable
(HowSociable)
HowSociable is a simple social monitoring tool that allows you to see how brands and businesses are mentioned across various social properties.
How Sociable displays brand viability metrics on more than 30 social channels and delivers you a “social magnitude” score that lets you know how well you are doing on those social media sites.
Go here for more details: HowSociable.com
Mention
(Mention.com)
Mention can help any type of business monitor the web.
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention has developed apps for mobile and desktop users.
For more information, go here: Mention
Google Analytics
(Google Analytics)
With so many great social media monitoring tools available, it’s easy to forget that powerful, free software applications like Google Analytics can help monitor social activities.
Hootsuite has published a useful tutorial that shows you how to track your social media links with Google Analytics on their blog.
Facebook Insights
(Facebook.com)
Facebook not only lets you integrate follow, like, and share social plugins and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. This lets you analyze how your site is performing on Facebook’s platform.
(Facebook – Insight Types)
Facebook Insights can be accessed by all the page administrators and can help you improve your marketing efforts by allowing you to analyze page metrics like engagement, post reach, page likes, etc.
You can use Facebook’s Page Insights to learn about your posts — which have the most shares, likes, and comments and to learn about about your audience. You can then use this data to publish targeted content to Facebook users.
Go here for more details: Facebook Insights
Twitter Analytics
(Twitter)
Twitter Analytics let you see how your content is performing and gives you a break down of your top tweets, profile visits, tweet impressions, followers, and tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
(Twitter – Tweet activity)
More information: Twitter Analytics
YouTube Analytics
(YouTube.com)
YouTube Analytics lets you see how your channel is performing on YouTube.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, realtime, engagement, watch-time, and earnings reports.
To learn more, visit this site: YouTube Analytics
Pinterest Analytics
(Pinterest Analytics)
Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. With Pin insights, you can use the data to improve the way you pin.
Go here for more details: Pinterest Analytics
Other Social Media-Related Services And Tools
Many new tools and technologies are being launched each year to help businesses make sense of social media.
Here are some other social media tools. Keep in mind that web technologies change. If any of the tools below change, please let us know.
Wunderlist
Wunderlist is a task management tool with a social twist. It lets you create personal and professional lists and share these lists with colleagues, friends and family.
SDL/Alterian
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.
Appinions
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
ViralHeat
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, publish and schedule updates, track conversations, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream content to your blog.
BlogDash
BlogDash brings brands and bloggers together. Bloggers can choose the types of opportunities they would like to be contacted about.
BrandWatch
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action.
CircleCount
CircleCountCircleCount is a Google+ education resource. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.
Contax.io
Contaxio monitors your followers and friends on Twitter and provides detail that helps you choose when to follow back.
Conversocial
Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.
SocialStudio
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime
Everytime is a creative social media tool. If you work with images, sounds, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.
Meltwater Icerocket
Icerocket is a social search engine which allows you to search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.
GroupHigh
With GroupHigh you can promote your products, clients, or company using a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre
LiveFyre lets you collect and manage content from the social web.
TailWind
Tailwind is a Pinterest marketing tool. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results across Pinterest.
Viralwoot
Viralwoot is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. You can add multiple accounts and view the performance of your pins with the built-in analytics reports.
TweetReach
TweetReach lets you measure the reach of your tweets for searches, hashtags, and keywords. TweetReach shows you the estimated potential of the tweets for your given query.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance metrics using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with over a dozen Twitter platforms (SocialEngage, SocialFlow, MarketMeSuite, etc) and provides you with Twitter analytics, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.
Unified Social / PageLevel
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers
SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through social noise, listen into the conversations that matter, measure online reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Discover influencers, find new and related topics, and gain valuable insights into the audiences that matter to you.
ThisMoment
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur
Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
TrapIt
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, prospects, and social networks.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder
Followadder provides users with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
Twellow
Twellow is like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in many relevant business categories or search your geographical area.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. You can quickly discover which of your posts, tweets, photos, or videos get the most engagement.
TwitterFall
Twitterfall lets Twitter users access upcoming trends and patterns posted by other Twitter users.
Wajam
Wajam displays search results of what your friends are sharing on top of your normal search results.
Addictomatic
Instantly create a page that displays the latest buzz on any chosen topic.
Bitly
Bitly lets you share, track and analyze your links.
MyTopTweet
MyTopTweet shows your top 10 performing tweets.
SocialMention
SocialMention is a real-time social search engine and analysis platform.
Twazzup
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
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We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
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