Experienced marketers know that building a mailing list is one of the most profitable activities you can engage in to build a business online.
This is because a mailing list gives you instant traffic and access to repeat sales.
Marketing studies show that, on average, 50%-80% of visitors to your site generally will leave and never return. That’s a lot of money you’re most certainly leaving on the table. Testing also shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s essential, therefore, to try and get repeat interactions with your visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their email address while they’re visiting your website or blog, so you can continue communicating with them after they leave your site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of contacts has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many ways and different strategies to build a list of email subscribers, but until very recently, it was very hard to find a cost-effective and easy-to-use solution that incorporates almost, if not all of the most effective methods available to capture email addresses on a website.
Thrive Leads – WordPress Mailing List-Building Plugin
Plugin Description
The Thrive Leads mailing list builder for WordPress lets you build a list of subscribers fast using a number of different opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, all from within your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build a targeted list of subscribers, and almost all of these methods and strategies use subscription forms.
What makes Thrive Leads different from all other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads WordPress mail list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help WordPress users not just build a mailing list, but to build it faster.
For more details, visit the plugin site here:
Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your website:
It’s A Plugin For WordPress Users
The Thrive Leads WordPress mailing list-building plugin eliminates the need to install multiple plugins on your WP site. This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Easy & Quick To Install
Thrive Leads installs like every plugin. Simply upload it to your Plugin folder via your dashboard and activate.
Very Simple To Use
Thrive Leads makes it very simple to set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-60 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to help you sort out any problems you might experience.
Every Kind Of Opt-In Form Your Business Needs
With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every type of form your business will ever need.
For example, you can use the Thrive Leads plugin to display unblockable “pop-up” subscriber forms …
Add opt-in forms that slide in from the corner of your page …
You can use it to insert great-looking in-line opt-in forms anywhere within your content, or the bottom of your posts …
Insert a subscription form into any widget area of your site …
You can add 2-step opt-in links that open a lightbox form when a link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads offers a number of features to WordPress users. Here are just some of these:
Quick And Simple To Install
Be up and running in minutes. As already mentioned, the plugin developer provides extensive training and tutorials, webinars, case studies, plus a support team.
This tool not only combines every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns without ever leaving your WordPress administrator account.
Integrated List Building Strategies To Maximise Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design And Deploy
Thrive Leads comes with dozens of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …
A/B Testing
A/B testing is the quickest way to double or even triple your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:
Split-Test Multiple Form Designs And Content
The plugin lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the test variations that aren’t performing, and display only the highest converting tests after enough data has been gathered.
You simply begin your test and the plugin will handle the rest, automatically increasing conversion rates over time.
Test Different Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 60 seconds
- Scroll-depth triggers where a message appears only when the visitor scrolls down at least 40% of the web page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly, or when a form animates into view (e.g. slide in). You can test multiple triggers against one another to further optimize conversion rates.
Split-Test Form Types
The plugin also lets you A/B test different opt-in form types. For example, you can test a sidebar widget form vs a ribbon form to see which type of form creates better results for your business.
Test Entirely Different Offers
The plugin even lets you test different offers against one another.
For example, you can connect different forms to different email campaigns to help you decide which offer results in the best conversion rates.
(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate any existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on your 404 error page), including which page templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to particular segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
The plugin is also compatible will all major web browsers.
Get Higher Value Traffic
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best converting sources.
Integrates Seamlessly With All Major Autoresponders And Popular Email Marketing Solutions
If your email marketing system allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services with different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend well beyond what most other list-building software provide.
User Feedback
Below are a couple of the testimonials that plugin customers have provided for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars as well as a support team that is available to answer any questions you have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a no-risk, 30 day, 100% refund guarantee.
Product Pricing
Thrive Leads is available in the following editions:
- Single Site – This option allows you to install & activate the plugin on one single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – This license allows you to install & activate the plugin on all sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency edition allows you to install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The price of this product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin sells for the prices shown above. This may not be the actual pricing set by the software author when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Info
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms across your entire site.
For ”how to” videos of the plugin, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to improve your results is by continually running A/B tests and find out what works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your forms are shown to visitors, and the tools to increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable the user to create and add pop-up forms to their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – List-Building Plugin For Faster WP Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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