Experienced marketers understand that building a mailing list is one of the best things you can do for a business online.
This is because a mailing list gives you traffic on tap and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of visitors to your site generally leave and never return. That’s a lot of money to leave on the table. Research also shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s vitally important, therefore, to try and interact repeatedly with your visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to capture your visitors’ email address while they’re still on your website or blog, so you can continue communicating after they exit your web site.
Building a list is absolutely essential for building a successful online business. A great mailing list has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many ways and different strategies to build a subscriber list, but until very recently, it was very hard to find a solution that integrates many of the most effective methods available to capture email addresses on your website.
Thrive Leads – Mailing List-Building Plugin For Faster WordPress Opt-In Form Conversions
Plugin Description
Thrive Leads mail list-building plugin for WordPress could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on call, without leaving your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies involve the use of opt-in forms.
One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads mailing list-building plugin for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but build it faster.
More info:
Plugin Benefits
Here are just some of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your website:
It’s A Plugin For WordPress Users
Thrive Leads WordPress mailing builder eliminates the need to have multiple plugins installed on your WordPress website. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Really Easy To Install
Thrive Leads installs just like every plugin. Just upload the plugin file to your Plugins folder via your dashboard and activate.
Very Simple To Use
With Thrive Leads, you can easily set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 20-40 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, case studies and a dedicated support team that is available to provide you with assistance.
Every Kind Of Opt-In Form Your Business Needs
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of form your business will ever need.
For example, you can use the plugin to add “pop-up” subscriber forms …
Add opt-in forms that slide in from the corner of your web page …
You can use it to place forms anywhere within your content, or the middle of your posts using a simple shortcode …
Insert an opt-in form into your sidebar navigation menu …
You can add 2-step opt-in links that open a lightbox when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads offers a number of great features to web site owners. Here are just a few:
Fast And Simple To Install
Be up and running in no time. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, and a support team.
This software not only combines every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building strategies via your WP admin section.
All-In-One List Building Strategies To Boost Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design & Deploy
The Thrive Leads plugin provides dozens of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Powerful Split Testing
A/B testing is the quickest way to boost your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
Test Opt-In Form Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the non-converting variations, and display only the forms that are converting well after enough data has been gathered.
You simply begin testing and the plugin handles the rest, automatically helping you increase your conversion rates over time.
A/B Test Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 2 minutes
- Scroll-depth triggers where a message appears only when your site visitors scroll down at least 40% of the page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test multiple triggers against one another to further optimize conversion rates.
A/B Test Form Types
The Thrive Leads plugin also lets you perform split-tests on different form types. For example, you can test a lightbox pop-up vs an in-line form to see which kind of form performs better for your business.
Test Offers
Thrive Leads even lets you test different offers against one another.
For example, you can assign different forms to different follow-up sequences to help you decide which offer delivers the best conversion rates.
(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your forms, but you can easily clone any existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a ribbon form on all Posts), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular web browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from your best converting sources.
Integrates Seamlessly With All Major Autoresponders & Popular Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Also, you can use different lists and different services for different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that go far beyond any other list-building software.
Feedback From Users
Here are a couple of the testimonials and feedback that plugin users have written about the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to provide you with assistance.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a no-risk, thirty day, full money-back guarantee.
Software Cost
Thrive Leads is available in the following editions:
- Single Site – This option allows you to install & activate the plugin on one single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – This license allows you to install & activate the plugin on unlimited websites that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – This edition lets you install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Price details for Thrive Leads depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin is selling for the pricing shown above. This may or may not be the actual price charged by the software developer when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Plugin Tips
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your entire site.
For ”how-to” videos of the plugin, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a email list, the only way to increase the speed your list grows is by running A/B tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your forms are displayed to visitors, and intelligent reporting that helps you increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and add popups to their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, visit the plugin website: Thrive Leads – WordPress A/B Testing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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