Experienced marketers know the power of mailing lists.
This is because a mailing list gives you instant traffic and access to repeat buyers.
Research shows that, on average, 50%-80% of visitors to a site who leave will never return. That’s a lot of money you’re leaving on the table. Also, research shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to get repeat interactions with site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get your visitors’ contact details while they’re still on your website, so you can continue communicating with them after they leave your site.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
Now … there are many different ways and strategies to build a targeted list of subscribers, but until now, it was very difficult to find one cost-effective and simple solution that takes advantage of just about all kinds of proven list-building methods available to capture email addresses on a website.
Thrive Leads – WordPress Faster List-Building Plugin
Plugin Description
Thrive Leads mailing list builder for WP lets you build a list of subscribers fast using many different types of opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, without leaving your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build an email list, and almost all of these methods and strategies require using lead capture forms.
What makes Thrive Leads different from all other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads mailing list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help WP users not just build a mailing list, but build it faster.
More info:
Benefits
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on call on your web site:
It’s A WordPress Plugin
The Thrive Leads mailing list-building plugin for WP eliminates the need to install multiple plugins on your site. This not only reduces potential plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Installation Is Easy And Quick
Thrive Leads installs like every other plugin. Just upload a zip file that contains the plugin files to your Plugin folder via your WP dashboard and activate.
Simple To Use
Thrive Leads makes it very easy to set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point.
In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-40 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a support team that is available to help answer any questions you have.
Every Type Of Opt-In Form Your Business Needs
With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every kind of form you need.
For example, you can use the plugin to add eye-catching “pop-up” forms …
Insert slide-in forms …
You can use Thrive Leads to place forms anywhere within your content, or the top of your blog posts using a simple shortcode …
Insert a subscription form into the sidebar widget area …
You can insert two-step opt-in links that open a lightbox when a link is clicked on …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads provides many features to site owners. Here are just some of these features:
Quick And Simple To Install And Set Up
Be up and running in minutes. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, plus a support team.
This tool not only combines every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run your list-building strategies directly from within your own dashboard.
Integrated List Building Strategies To Boost Your Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design And Deploy
Thrive Leads provides dozens of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
A/B Testing
A/B testing is the quickest way to improve your conversion rate and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including:
Test Designs And Content
The plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that automatically eliminates the non-converting variations, and continue showing only the highest converting tests after enough data has been collected.
You simply start your test and the plugin handles the rest, automatically picking the winners and hiding the losing variations over time.
Split-Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 35 seconds
- Scroll-depth triggers where a message appears only after your visitor scrolls down at least 40% of the web page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if a form should appear instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further boost your conversion rate.
A/B Test Opt-In Form Types
The plugin also lets you split-test different opt-in form types. For example, you can test a sidebar widget form vs a slide-in form to see which form type performs better for your business.
A/B Test Different Offers
The Thrive Leads plugin even lets you see how different offers compare against one another.
For example, you can connect different forms to different autoresponder campaigns to help you determine which offer results in the best conversion rates.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a ribbon form on the Front Page only), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to display to specific segments of your audience at precisely the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads is also compatible will all major browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best converting sources.
Integrates Seamlessly With Major Autoresponders & Email Marketing Systems
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services for different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that go far beyond any other list-building software.
User Testimonials
Below are a couple of the testimonials and feedback that plugin users have provided for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Plugin Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to help answer any questions you have.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a risk-free, 30 day, 100% refund guarantee.
Plugin Pricing
Thrive Leads is available in the following editions:
- Single Site – This edition allows you to install & activate the plugin on one single site. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – This option lets you install & activate the plugin on unlimited websites that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – The Agency edition allows you to install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Pricing details of the Thrive Leads software can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the price when this content was published. This may or may not be the actual price set by the software seller when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing information here:
Additional Plugin Tips
Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms all across your site.
For ”how to” videos showing how the plugin works, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a mailing list, the only way to increase the speed your list grows is by continually running tests and find out what works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you improve your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as allowing the user to create and insert popups into their web pages. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, check out the plugin here: Thrive Leads – Mailing Builder For Boosting WordPress Subscriber List Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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