Successful marketers understand the power of mailing lists.
This is because a list gives you traffic on demand and access to repeat sales.
Marketing studies show that, on average, 50%-80% of web visitors generally leave and never return. That’s a lot of money to leave behind. Marketing research also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to get repeat interactions with your visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their email address while they’re still on your site, so you can continue communicating with them after they have left your web site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of targeted contacts has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and relationship-building.
Now … there are many different ways and strategies to build a list, but until now, it was very difficult to find an affordable solution that integrates almost, if not all kinds of list-building methods available to capture visitors’ email addresses on a website.
Thrive Leads – List Builder For Conversion-Focused WP Sites
Plugin Description
Thrive Leads WP list-building plugin lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, improve your conversions, and get traffic on call, working directly inside your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build a list of email subscribers, and almost all of these methods and strategies use opt-in forms.
One of the key differences between Thrive Leads and all other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
The Thrive Leads mail list-building plugin for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build it faster.
Learn more about the plugin here:
Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your site:
It’s A WordPress Plugin
Thrive Leads WP mail list-building plugin eliminates the need to have multiple plugins installed. This not only reduces possible plugin conflicts, but also keeps your site’s loading speed down.
Really Easy To Install
Thrive Leads is quite easy to install. Simply upload the plugin file to your Plugin folder via your dashboard and activate.
Really Simple To Use
With Thrive Leads, you can very easily set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 20-45 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a responsive support team that is available to help you sort out any issues you might experience.
Every Type Of Opt-In Form You Will Ever Need
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of form your business will ever need.
For example, you can use the Thrive Leads plugin to build unblockable “pop-up” opt-in forms …
Add slide-in forms …
You can use the Thrive Leads plugin to add great-looking forms anywhere inside your content, or the middle of your posts using a simple shortcode …
Insert an opt-in form into the sidebar widget area …
You can add two-step opt-in links that open a lightbox when visitors click on a link inside your content …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads offers many features to WP users. Here are just some:
Quick And Simple To Install And Set Up
Be up and running in no time. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, plus a support team.
This list-building tool not only integrates every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies without ever leaving your own admin user section.
Built-In List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design And Deploy
The plugin provides dozens of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms without coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
Powerful Split Testing
Split testing is the quickest way to optimize your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:
A/B Test Opt-In Form Designs And Content
Thrive Leads lets you test different opt-in form designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the losing variations, and continue showing only the forms that convert well after enough data has been gathered.
You just start testing and the plugin will handle the rest, automatically picking the forms that are performing the best and hiding the losing variations over time.
Test Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 10 seconds
- Scroll-depth triggers where a message appears once the visitor scrolls down at least 40% of the web page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if forms perform better when displayed instantly, or when the form animates into view (e.g. slide in). You can test multiple triggers against one another to further optimize conversion rates.
Test Different Opt-In Form Types
The Thrive Leads plugin also lets you A/B test different form types. For example, you can test a lightbox pop-up vs an in-line form and see which form type performs better for your business.
A/B Test Completely Different Offers
The plugin even lets you see how different offers perform against one another.
For example, you can assign different forms to different email marketing campaigns to help you determine which offer results in the best conversion rates.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a lightbox pop-up on your 404 error page), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular web browsers.
Gain Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from the best sources.
Integrates Seamlessly With Major Autoresponders And Email Marketing Solutions
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Plus, you can use different lists and different services with different forms, so you’re never tied to just one service.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend well beyond any other list-building software.
User Feedback
Here are some of the testimonials that plugin customers have written about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to help answer any questions you have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, 30 day, full refund guarantee.
Software Cost
The Thrive Leads plugin is available in the following editions:
- Single Site Edition – This license allows you to install & activate the plugin on a single site. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – This option lets you install & activate the plugin on all sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This license lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Pricing for this product can vary, depending on whether there are any promotions or limited-time special offers. The price shown above was current at the time this review was written. This may or may not be the actual price charged by the software seller when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Useful Tips
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms all across your entire website.
For ”how-to” videos of the plugin, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is to continually run A/B tests and find out what works best for your business. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your forms are displayed to visitors, and the tools to increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as allowing users to create and add popups to their site. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website here: Thrive Leads – WP List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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