In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.
In this section, we examine a number of monitoring tools that allow you to:
- Search, find, segment, filter and organize users according to demographics, their interests, etc.
- Monitor social conversations online
- Identify consumer buying signals.
This information lets you engage in meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you’ve been looking for smarter ways to increase sales using social media, then here are 25+ social media management tools for business owners and WordPress users.
29 Social Media Monitoring Resources For WordPress
(Discover what people are saying about you, your business, and your competition on social media)
Wouldn’t it be great if there was a free and simple way to find out what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
Google Alerts
(You can monitor the web for new content with Google Alerts)
Google Alerts is a free, simple and useful tool for keeping up with the latest news and information about all kinds of topics, staying informed about people, brands and companies, and monitoring what is being published about you and your business online.
Google Alerts is not only useful for managing your reputation online, but also for gathering information about people, companies, or any other topic you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots index a new web page, news update, blog post, press release, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
To learn how to set up alerts with Google, see this simple tutorial: How To Set Up A Google Alert – A Simple & Easy Step-By-Step Tutorial
Hootsuite
(Hootsuite.com)
Hootsuite is a social media management application that lets you manage all of your social profiles from an intuitive dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
To learn more, visit this website: Hootsuite
Buffer
(Buffer.com)
Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will then post the content for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a web browser extension.
For more information, go here: Buffer
Social Metrics Pro
(Social Metrics Pro)
SocialMetricsPro is a WordPress plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a comprehensive article about SocialMetrics. For more details about this useful plugin: SocialMetricsPro
Sociocaster
(Sociocaster – Social media management for online marketers)
Sociocaster is easy to use and works for any marketer or business. You can easily schedule post messages, engage your audiences, manage your social media networks, and measure ROI from one easy to use dashboard.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: built-in image-sharing templates, the ability to spy on your competition, built-in bookmarklet, agency license to manage unlimited social accounts, and much more.
Go here for more details: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.
Visit this website for more details: SproutSocial
SocialReport
(SocialReport.com)
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track your own social profiles as well as profiles of others.
For more details, go here: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
More info: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, understand who you are following, and more.
More information: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve is a social monitoring tool for small and medium sized businesses, analysts, community managers, content marketers, and online marketers. Beevolve allows you to track your social media mentions, schedule and launch social media posts, and measure engagement, conversion, and sales ROI, buzz, social sentiment, and more of posts.
Visit this website for more information: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple tool that allows you to monitor brand mentions across different social platforms.
How Sociable displays brand viability metrics on dozens of social channels. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
More info: HowSociable.com
Mention
(Mention)
Mention helps businesses monitor the web.
Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows collaborative monitoring (sharing alerts and assigning mentions to other team members), and provides apps for mobile devices and desktop users.
Go here for more information: Mention
Google Analytics
(Google Analytics)
Google Analytics is not only a powerful and free analytics software application, it can also track posts made to your social accounts.
Hootsuite has published a great six-step tutorial on how to track your social media links with Google Analytics on their blog.
Facebook Insights
(Facebook)
Facebook not only lets you add share, like, and follow social plugins and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your site is performing on the Facebook social platform.
(Facebook – Insight Types)
The Facebook Page Insights dashboard tracks the number of active users to help you with your business marketing efforts.
You can use Facebook’s Page Insights to see which of your posts have attracted the most comments, likes, and shares and to learn about your the demographics of your audience. You can then use this information to publish content when your content is most likely to reach your target audience.
Go here to learn more: Facebook Insights
Twitter Analytics
(Twitter Analytics)
Twitter Analytics let you see how your tweets are performing and provides a breakdown of your followers, tweet impressions, top tweets, profile visits, and tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter Analytics – Tweet activity)
More info: Twitter Analytics
YouTube Analytics
(YouTube.com)
YouTube Analytics lets users see how their channel is performing on YouTube.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real-time, watch-time, revenue, and engagement reports.
Go here for more details: YouTube Analytics
Pinterest Analytics
(Pinterest)
Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, and how much traffic your site gets when you pin new content. With Pin insights, you can get information that helps you learn what your audiences want.
Go here for more details: Pinterest Analytics
Additional Social Media-Related Services And Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media-related services. Keep in mind that web technologies are continually evolving. If any of the tools below change, please contact us.
Wunderlist
A task management tool with a social twist. It lets you create professional and personal task lists and share your lists with friends, family and colleagues.
SDL/Alterian
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Answerbase
Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
ViralHeat
Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, follow conversations, schedule and publish updates, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with viewers. Share via your smartphone and stream content to your blog.
BlogDash
BlogDash links brands looking for ways to promote their services and products with bloggers who are willing to write content aimed at bringing brands the positive media attention they are looking for.
BrandWatch
BrandWatch lets you listen to conversations about your brand, your market, or your products with pinpoint accuracy.
Buzzflash
Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.
CircleCount
CircleCountCircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and view Twitter analytics data.
Contax.io
Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.
Conversocial
Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing customer service flow and social media discussions on channels like Facebook, Twitter, YouTube and Instagram.
SocialStudio
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime
Everytime is a collaboration app for creatives. If you work with images, videos, or sounds, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.
Icerocket
Icerocket is a social media search engine which lets you search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.
GroupHigh
GroupHigh is a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.
Klout
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.
TailWind
Tailwind is a social media monitoring application designed specifically for Pinterest users. It lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance across the Pinterest network.
Viralwoot
Viralwoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, find which are your top performing pins and boards, connect with influencers, and more.
TweetReach
TweetReach lets you measure how well your tweets, search queries, keywords, and hashtags are doing on Twitter. TweetReach estimates the potential reach of your tweets for your given query.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic metrics are displayed using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with every Twitter platform and provides you with Twitter analytics, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. You can earn money from every purchase made.
MutualMind
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers
SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and get insights into the communities that matter to you.
ThisMoment
ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur
Trackur provides fast, affordable, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
TrapIt
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their customers, prospects, and social networks.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder
Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow
Twellow is like the Yellow Pages for Twitter. You can search for Twitter followers in many relevant business categories or search your geographical area.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. You can quickly know which of your tweets, posts, videos or photos get the most engagement.
TwitterFall
Twitterfall is based in the UK and lets Twitter users access upcoming trends and patterns posted by users.
Wajam
Wajam gives you search results of what your friends are sharing above your normal search results.
Addict-o-matic
Addictomatic lets you instantly create a page with the latest buzz on any topic of your choice.
Bitly
Bitly can help you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.
MyTopTweet
My Top Tweet shows your best performing tweets.
SocialMention
SocialMention is a real-time social media search and analysis platform.
Twazzup
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope that you have found this information useful. To learn more about the benefits of using the WordPress CMS platform to grow your business online, please see other posts we have published on this site.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)