Tag: Track Social Engagement

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we examine a number of tracking tools, services and applications that let you:

• Search, find, sort, organize and target users according to demographic criteria, their interests, etc.
• Monitor social conversations online
• Identify key consumer buying signals.

This information lets you start a meaningful conversation with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media content. If you’ve been looking for cost-effective ways to improve your business results with social media, then here are more than 25 free or cost-effective social media monitoring tools and resources
for businesses and WordPress users.

WordPress And Social Media – Useful Resources For Measuring Social Activities

(Discover what people are saying about you, your business, and your competition on social media)

Wouldn’t it be great if there was a free, easy and simple way to find out what is new in your niche or industry that would save you a massive amount of time doing research? Well, there is, and it’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is simple, useful and free tool from Google that lets you keep up with news and information about all kinds of topics, stay informed about people, brands and companies, and monitor what other people are publishing online about you and your business.

Google Alerts is not only only a useful social media monitoring tool for helping you manage your reputation online, but also for automatically sourcing the latest news about people, brands, companies, and any other subject you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots crawl a new web site, blog post, news update, press release, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

We’ve created a simple step-by-step tutorial on how to create a Google alert here: How To Set Up A Google Alert

Hootsuite

(Hootsuite.com)

Hootsuite is a social management application that lets you manage all of your social activities from a single dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here to learn more: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. You add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a browser extension.

More info: Buffer

SocialMetricsPro

(Social Metrics)

SocialMetricsPro is a plugin for WordPress that monitors social signals across many leading social media networks like Google+, Facebook, Twitter, Pinterest, StumbleUpon, LinkedIn, and Digg.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.

We have written a comprehensive article on SocialMetricsPro here: Social Metrics Pro

Sociocaster

(Sociocaster – Social media management for online marketers)

Sociocaster is easy to use and works for any marketing campaign. You can easily engage with your audiences, manage your social media networks, schedule messages, and measure ROI from one easy-to-use dashboard.

Sociocaster includes lots of powerful social and marketing features: professional image-sharing designs, viral video finder and posting tool, video marketing tool, unlimited social account management (agency license), and more.

More information: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.

For more information, go here: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track your own social profiles as well as profiles of others.

To learn more, go here: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More info: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

For more information, go here: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring tool designed for SMBs, community managers, content marketers, online marketers, and analysts. It lets you monitor your social media mentions, schedule and launch social media posts, and measure sales and engagement, buzz, sentiment, etc. of all your posts.

For more details, visit this site: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social measuring service that allows you to monitor how brands are mentioned on the social web.

HowSociable displays brand viability metrics and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.

To learn more, visit this website: HowSociable

Mention

(Mention.com)

Mention can help any type of business monitor the web.

Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention is cross-device compatible.

To learn more, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a very powerful and free web analytics tool, it can also track links posted from your WP blog to your social media sites.

Hootsuite has published a great tutorial on tracking social media links with Google Analytics here.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add share, like, and follow social buttons and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you analyze how your site is performing on the Facebook social networking platform.

(Facebook.com – Insights)

Facebook Page Insights can be accessed by any administrators a page and can help you with your marketing efforts by allowing you to track active users on your Page.

You can use Page Insights to learn about your posts — which have attracted the most likes, shares, and comments and to learn about your about your audience. You can then use this data to publish more of the types of posts that your audience is interested in.

For more information, go here: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and provides a monthly breakdown of your tweet impressions, followers, profile visits, top tweets, and tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.

(Twitter.com – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets video publishers better understand how their channel is performing on YouTube.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the real time, overview, revenue, watch-time, and engagement reports.

To learn more, go here: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you explore what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can use the data to improve the way you pin.

For more information, visit this site: Pinterest Analytics

Additional Social Media Tools And Services

Many new tools and technologies are being developed each year to help businesses take advantage of social media.

Here are some other social media applications. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please let us know.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional task lists and share your lists with friends, family and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can track conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers choose the types of opportunities they are open to being contacted about.

BrandWatch

accurately tap into the power of social listening about your brand, your products or your market.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contax.io allows you to track your friends and followers on Twitter and other social networks.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing customer service flow and social media discussions on channels like Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make better business decisions.

Disqus

Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a collaboration app for creatives. If you work with sounds, images, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Meltwater Icerocket

Meltwater IceRocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your company, clients, or products using a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Twitter, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring application for Pinterest users. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results.

ViralWoot

ViralWoot is a Pinterest-based social media marketing tool for small and medium-sized businesses. Viralwoot lets you view the performance of your boards and pins using built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for keywords, search queries, and hashtags. TweetReach estimates the potential reach of your tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance results using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find an audience, measure and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through social noise, listen into the conversations that matter, measure their online reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Discover influencers, find new and related topics, and gain valuable insights into the audiences and communities that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their customers, social networks, and prospects.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides you with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. You can quickly learn which of your posts, tweets, photos, or videos get the most engagement.

TwitterFall

Twitterfall allows Twitter users to access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that displays search results based on what your friends share on top of your normal search results.

Addict-o-matic

Instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly can help you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other articles and tutorials we have published here on WPCompendium.org.

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