Tag: Track Social Engagement

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools, services and applications that let you:

• Search, find, segment, filter and organize users according to demographics, their interests and behavior, etc.
• Listen to social conversations online
• Identify key buying signals.

This information will let you engage in meaningful conversations with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use for monitoring social media activity. If you’ve been searching for cost-effective ways to improve your business results using social media, then here are 30 cost-effective social analytics tools & resources.

WordPress Social Media Monitoring – Useful Resources

(Discover what people are saying about you, your business, and your competition on social media)

Wouldn’t it be great if there was a free, simple and easy way to access information about what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is a free, simple and useful tool for keeping up with the latest news about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people are posting online about you and your business.

Google Alerts is not only useful for helping you manage your reputation online, but also for receiving the latest news about people, companies, or any other subject you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web page, news update, press release, blog post, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

If you want to learn how to set up alerts with Google, see this tutorial: Google Alerts – A Simple Step-By-Step Guide

Hootsuite

(Hootsuite.com)

Hootsuite is a social management application that lets you manage all of your social media activities from a single dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will then post it for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for iOS and Android devices and a web browser extension.

Go here to learn more: Buffer

Social Metrics

(SocialMetrics)

SocialMetrics is a WordPress plugin that tracks social activity across leading social media networks like Google Plus, Twitter, Facebook, Pinterest, Digg, StumbleUpon, and LinkedIn.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.

We have written a detailed article about Social Metrics Pro. Learn more about this plugin go here: Social Metrics WordPress Social Analytics Plugin

Sociocaster

(Sociocaster)

Posting to Twitter, Facebook, Linkedin, and WordPress can be very time-consuming and to get all these tasks done usually requires using different applications, and tools, plugins. With Sociocaster, you can do this all from one single dashboard with just a few clicks.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful social and marketing features: a powerful visual designer, top viral video finder and posting tool, advanced link share customization for Facebook, agency license to manage unlimited social media accounts, and much more.

More info: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management tool that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can organize your data by business or customers, and track competitor profiles in addition to your own.

For more details, go here: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with anyone, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

More info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.

Go here to learn more: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social media monitoring platform designed for SMBs, online marketers, content marketers, community managers, and analysts. It allows you to track your brand mentions, schedule and launch social media posts, and measure resulting sales, engagement, and conversion metrics, sentiment, social buzz, and more of all your posts from one platform.

Visit this website to learn more: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social media monitoring tool that allows you to see how brands are mentioned across different social media properties.

How Sociable displays brand viability metrics. It gives you a “social magnitude” score that lets you know how well you are doing across social media sites, and what areas can be improved.

More information: HowSociable

Mention

(Mention)

Mention helps businesses monitor the web.

Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention is cross-device compatible.

To learn more, visit this site: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a web analytics tool, it can also monitor posts made to your social sites.

Hootsuite has published a useful tutorial on how to track social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook.com)

Facebook not only lets you add like, share, and follow social buttons and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook’s social networking platform.

(Facebook Insights)

Facebook Insights provides multiple metrics and analytics that can help you better understand page performance. You can then use this information to improve your marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most comments, likes, and shares and to learn about about your audience. You can then use this information to publish content when your posts are most likely to reach your target audience.

Go here for more info: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and gives you a monthly break down of your profile visits, tweet impressions, followers, tweets, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.

(Twitter – Tweet activity)

For more information, go here: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytic reports to video publishers.

You can measure visitor demographics, views, sources of traffic, revenue from video playbacks, how many minutes users watch videos, and more.

Go here to learn more: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you see what people like from your profile, and what they save from your website. With Pin insights, you can use the information to improve the way you pin.

Go here to learn more: Pinterest Analytics

Additional Social Media-Related Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media-related services. Keep in mind that web technologies change. If anything changes in the list below, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. Create professional and personal to-do lists and share these lists with family, friends and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, access metrics and KPI, track conversations, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash links brands searching for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands positive media attention.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action and participation.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and view Twitter analytics data.

Contax.io

Contax.io is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail to help you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, customer service, and marketing..

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Icerocket

Meltwater IceRocket is a social media search engine which lets you search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your company, clients, or products using a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a Pinterest management, analytics, and marketing tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.

Viralwoot

Viralwoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, keywords, hashtags, and search queries are doing on Twitter. TweetReach estimates the potential reach of your tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in one place.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through social noise, find conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and gain valuable insights into the communities that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

Tweepi provides different ways to search for users that might have an interest in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and if they are interested, they can check your profile and follow you back.

Followadder

Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in hundreds of business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other social service you use. You can quickly discover which of your tweets, posts, videos or photos get the most engagement.

TwitterFall

Twitterfall allows users on Twitter to access upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet displays your best performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about the benefits of using the WP web site management platform to grow your business online, please see our related posts section below.

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