Tag: Track Social Engagement

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools that allow you to:

• Search, find, sort, filter and organize users according to demographic criteria, their interests and behavior, etc.
• Monitor and listen in on social conversations online
• Identify key buying signals.

With this information, you can start a meaningful conversation with your audience and pitch them your message.

Let’s move on now to some of the actual tools and applications you can use for monitoring social media activity. If you are searching for smarter ways to improve your business results with social media, then here are more than 25 social media management tools for monitoring, analyzing and improving your social marketing.

WordPress And Social Media Monitoring

(Discover what people are saying about you, your brand, and your competition on social media)

Wouldn’t it be great if there was a free and simple way to know what is new in your industry or niche that would save you time doing research? Well, there is, and it’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is simple, useful and free tool from Google that lets you keep up with news and information about all kinds of topics, stay informed about people, brands and companies, and monitor what other people are publishing about you and your business online.

Google Alerts is not only useful for managing your reputation online, but also for sourcing information about people, companies, and any other topic you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web page, press release, blog post, news update, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

If you would like to learn how to set up alerts with Google, see this tutorial: Google Alerts – A Quick Step-By-Step Guide

Hootsuite

(Hootsuite.com)

Hootsuite is a social management application that lets you manage all of your social media activities from an easy to use dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.

Go here to learn more: Buffer

SocialMetrics

(SocialMetrics)

Social Metrics Pro is a plugin for WordPress that monitors social activity across many leading social networks like GooglePlus, Facebook, Twitter, Digg, LinkedIn, StumbleUpon, and Pinterest.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

We have written a comprehensive article about SocialMetrics here: Social Metrics Social Media Analytics Plugin For WordPress

Sociocaster

(Sociocaster – Social media management for internet marketers)

Posting to Twitter, WordPress, Facebook, and Linkedin is time-consuming. To get all these tasks done usually requires using different tools, plugins, and web apps. With Sociocaster, you can do this all from one dashboard with just a few clicks.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful marketing and social features: a powerful visual designer, viral video search tool, built-in retweets, favorites, likes, and comments checker, agency license to manage unlimited social accounts, and more.

Visit this site to learn more: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.

Visit this site to learn more: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track your own social profiles as well as profiles of others.

More information: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, who they follow, etc., breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

More info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

More information: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social monitoring platform designed for small and medium sized businesses, analysts, online marketers, content marketers, and community managers. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure engagement and sales, sentiment, buzz, etc. for your posts from one platform.

Visit this website to learn more: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that allows you to monitor how your brand and business is mentioned across different social platforms.

HowSociable.com displays brand viability metrics across 36 social media sites. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social media sites.

Go here to learn more: HowSociable

Mention

(Mention.com)

Mention provides media monitoring for businesses, CEOs, agencies, marketers, etc..

Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention also allows for collaborative monitoring (assigning mentions to different team members and sharing alerts), and offers apps for both desktop and mobile users.

More info: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just an analytics application that measures web page views, web traffic, visitor behavior, identify your website’s worst performing links, etc., it can also help you track links posted from your website to your social campaigns.

Hootsuite has published a tutorial on tracking your social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook)

Facebook not only lets you integrate follow, like, and share social media plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your campaigns are performing on Facebook’s social platform.

(Facebook Insights)

Facebook Insights tracks when users are on Facebook to help improve your marketing efforts.

You can use Page Insights to see which of your posts are attracting the most likes, comments, and shares and to learn about about your audience. You can then use this data to publish targeted content to Facebook users.

For more information, go here: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and provides a break down of your profile visits, tweets, followers, tweet impressions, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter.com – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets you better understand how your channel is performing on the YouTube platform.

You can track visitor demographics, traffic sources, views, revenue from playbacks, how long users watched a video, and more.

For more information, go here: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you see what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audience and learn what they want more of.

More information: Pinterest Analytics

Additional Social Media Tools & Services

New tools and technologies are being developed each year to help businesses make sense of social media.

Here are some other social media worth knowing about. Keep in mind that web technologies change. If anything changes in the list below, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional lists and share these lists with family, colleagues and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ deep data science patent protected technology allows customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, access metrics and KPI, follow conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash links brands searching for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands the positive media attention they are searching for.

BrandWatch

BrandWatch is a social media monitoring platform that lets marketers capture, analyze and share insights from social data to better evaluate the value of marketing in the socialsphere.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action and participation.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contaxio monitors your friends and followers on Twitter and provides detail that can help you choose when to follow back.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your marketing, sales organizations, and customer service..

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Meltwater IceRocket is a social media search engine which allows you to search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, company, or clients using a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Twitter, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring application for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.

ViralWoot

Viralwoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach lets you measure how well your tweets, hashtags, keywords, and search queries are performing on Twitter. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole is a real-time social media search tracking service that lets users track #hashtags, URLs, and keywords on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.

Riffle

Riffle integrates with 16 Twitter platforms (Hootsuite, Shoutlet, Twilert, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through social noise, find conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Discover influencers, find new and related topics, and get insights into communities that matter to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring of all social media and mainstream news, including Twitter, Google Plus, Facebook and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their prospects, social networks, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search for Twitter followers in many relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. Find out which of your tweets, posts, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based service that lets Twitter users access upcoming trends and patterns posted by other Twitter users in the form of tweets.

Wajam

Wajam is a tool that gives you search results based on what your friends share on top of your normal search results.

Addictomatic

Instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet displays your top performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about the benefits of using the WordPress web site publishing platform to grow your business online, please see our related posts section below.

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