In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.
In this section, we look at a number of tracking tools that allow you to:
- Search, find, sort, filter and organize users according to demographic criteria, psychographics, etc.
- Listen in on social conversations online
- Identify key buying signals.
With this information, you can start a meaningful conversation with buyers and pitch them your message.
Let’s move on now to some of the actual tools you can use for monitoring social media content. If you’ve been looking for smarter ways to improve your business results using social media, then check out this list of the top social media monitoring tools for improving social marketing campaigns.
WordPress And Social Media Tracking
(Discover what consumers are saying about you, your business, or your competition on social media)
Wouldn’t it be great if there was a free and simple way to know what is new in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
Google Alerts
(Google Alerts – free web monitoring service)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news about all kinds of topics, stay informed about people and companies, and monitor what is being written about you and your business online.
Google Alerts is not only only a useful social media monitoring tool for managing your reputation online, but also for gathering news about people, companies, and any other subject you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web site, press release, news update, blog post, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: How To Set Up Google Alerts - Three Easy Steps
Hootsuite
(Hootsuite)
Hootsuite is a social management application that lets you manage all of your social profiles from one dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more information: Hootsuite
Buffer
(Buffer.com)
Buffer lets you schedule your social content. You add updates to your Buffer account and Buffer will then automatically post the content for you at spaced intervals.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a browser extension.
More information: Buffer
SocialMetrics
(SocialMetricsPro Social Media Analytics Plugin For WordPress)
Social Metrics is a plugin for WordPress that tracks social signals from leading social media networks like GooglePlus, Twitter, Facebook, StumbleUpon, LinkedIn, Pinterest, and Digg.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.
We have written a detailed article about SocialMetrics. Go here to learn more: SocialMetrics
Sociocaster
(Sociocaster)
Posting to Linkedin, WordPress, Facebook, and Twitter can be very time-consuming and to get all of these tasks done usually requires using different plugins, applications, and software. Sociocaster lets you do it all from one single location.
Sociocaster includes loads of powerful social and marketing features: a powerful visual designer, social stream, built-in comments, likes, favorites, and retweets tool, unlimited social account management (agency license), and much more.
More info: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
For more information, go here: SproutSocial
SocialReport
(SocialReport)
SocialReport is an all-in-one social media management tool that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track your own social profiles as well as competitor profiles.
More info: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
More info: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
More information: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve.com is a social media monitoring platform designed for SMBs, content marketers, community managers, analysts, and online marketers. Beevolve allows you to monitor your brand mentions, schedule and launch social media posts, and measure engagement and sales, social buzz, sentiment, etc. of posts from one platform.
Go here for more information: Beevolve
HowSociable
(HowSociable)
HowSociable is a simple tool that lets you see how brands or businesses are mentioned on the social web.
How Sociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing across social sites, and what areas can be improved.
To learn more, go here: HowSociable
Mention
(Mention)
Mention helps any type of business monitor the web.
Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring.
More information: Mention
Google Analytics
(Google Analytics)
Google Analytics is not just an analytics tool for tracking web traffic, visitor behaviour, web page view duration, what people are searching for in your website, etc., it can also help you monitor your social campaigns.
Visit the Hootsuite blog to view a tutorial on how to track your social media links with Google Analytics.
Facebook Insights
(Facebook Insights)
Facebook not only lets you integrate share, like, and follow social plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you understand how your campaigns are performing on Facebook’s platform.
(Facebook.com – Insights)
Facebook Insights can be seen by all the page administrators and can help you improve your business marketing efforts by allowing you to analyze metrics like post reach, engagement, page likes, etc.
You can use Facebook’s Page Insights to see which of your posts are attracting the most likes, shares, and comments and to learn about your audience demographics. You can then use this data to publish relevant posts when your ideal audience is on Facebook.
More info: Facebook Insights
Twitter Analytics
(Twitter Analytics)
Twitter Analytics let you see how your tweets are performing and provides a breakdown of your tweet impressions, followers, profile views, tweets, and tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
(Twitter – Tweet activity)
More information: Twitter Analytics
YouTube Analytics
(YouTube Analytics)
YouTube Analytics lets you see how your channel is performing on the YouTube platform.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the real-time, overview, engagement, revenue, and watch-time reports.
For more details, go here: YouTube Analytics
Pinterest Analytics
(Pinterest Analytics)
Pinterest Analytics helps you see what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audience so you can learn what your customers want.
Go here to learn more: Pinterest Analytics
Other Social Media Web Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media-related tools and services. Keep in mind that new web technologies are continually evolving. If any of the tools below change, please let us know.
Wunderlist
Wunderlist is a task management tool with a social twist. Create personal and professional task lists and share your lists with friends, colleagues and family.
SDL/Alterian
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
ViralHeat
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, monitor conversations, schedule and publish updates, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with your viewers. Share via your smartphone and stream to your blog.
BlogDash
BlogDash connects brands looking for ways to promote their services and products with bloggers who are willing to write content designed to bring brands positive media attention.
BrandWatch
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.
CircleCount
CircleCountCircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and view Twitter analytics data.
Contax.io
Contax.io lets you track your friends and followers on Twitter and other social networks.
Conversocial
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Twitter, Facebook, YouTube and Instagram.
SocialStudio
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.
Meltwater Icerocket
Meltwater IceRocket is a social search engine which lets you search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.
GroupHigh
With GroupHigh you can promote your company, products, or clients using a blogger outreach tool that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout
Klout is a social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Twitter, and Facebook content from fans into an interactive display.
TailWind
Tailwind is a Pinterest management, marketing, and analytics tool. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results.
Viralwoot
Viralwoot (formerly Pinwoot) is a social media marketing platform that lets business on Pinterest schedule, promote, manage and grow their accounts. You can add multiple accounts and view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.
TweetReach
TweetReach allows you to measure the reach of your tweets for searches, specific keywords, and hashtags. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole
Keyhole is a real-time social media tracking tool that lets you track #hashtags, URLs, and keywords on Twitter and Instagram. Analytics are presented to users in an easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii links online merchants, bloggers, and consumers by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind
MutualMind is a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.
Unified Social / PageLevel
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow lets you discover, measure and manage your social media presence.
RetweetRank
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured
SimplyMeasured lets you analyze and understand conversations, competitors, and the audiences that matter to you across every social channel.
SocialBakers
SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find the conversations that matter, measure their online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Discover influencers, find new and related topics, and get insights into the audiences that matter most to you.
ThisMoment
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur
Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
TrapIt
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their prospects, customers, and social networks.
Tweepi
Tweepi provides a number of different ways of searching for users that might be interested in your brand. After finding your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and if they are interested, they can check your profile and follow back.
Followadder
Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. You can search hundreds of business categories, or your geographical area for Twitter followers.
TwentyFeet
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other service you use. Discover which of your posts, tweets, videos or photos get the most engagement in seconds.
TwitterFall
Twitterfall allows users on Twitter to access upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam
Wajam is a tool that gives you search results based on what your friends share above your normal search results.
Addictomatic
Instantly create a page that displays the latest buzz on any topic of your choice.
Bitly
Bitly lets you share, track and analyze your links.
MyTopTweet
My Top Tweet is a simple social monitoring tool that shows your top performing tweets.
SocialMention
SocialMention is a real-time social media search engine and analysis platform.
Twazzup
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
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We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)