Tag: Track Social Engagement

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools, services and applications that let you:

• Search, find, segment, filter and organize users according to specific demographics, psychographics, etc.
• Monitor and listen to social conversations online
• Identify consumer buying signals.

With this information, you can start meaningful conversations with potential consumers and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use for monitoring social media activity. If you are searching for better ways to improve your business results with social media, then here are 29 great social media management tools and resources
for business owners and WordPress users.

WordPress And Social Media – Useful Social Monitoring Tools

(Discover what consumers are saying about you, your business, and your competition on social media)

Is there a simple and easy (and free) way to access information about what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is one of the easiest and most useful tools available online for keeping up-to-date with news and information about all kinds of topics, staying informed about people, brands and companies, and monitoring what is being written online about you and your business. It’s also free.

Google Alerts is not only great for managing your reputation online, but also for automatically receiving news about people, brands, companies, and any subject you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots index a new web site, blog post, news update, press release, a video, tweet, or any other content related to that topic, it will automatically send you an email or RSS update.

If you would like to learn how to set up alerts with Google, see this simple tutorial: How To Set Up Google Alerts In 3 Easy Steps

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management application that lets you manage all of your social media activities from one dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

To learn more, visit this website: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app.

Go here for more info: Buffer

Social Metrics

(SocialMetrics)

SocialMetricsPro is a plugin for WordPress that lets you track social signals across leading social networks like Google+, Twitter, Facebook, LinkedIn, Digg, StumbleUpon, and Pinterest.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.

To learn more about Social Metrics, see this article: SocialMetricsPro

Sociocaster

(Sociocaster – Social media management for online marketers)

Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social media networks, schedule messages, engage your audiences, and measure ROI from one easy to use dashboard.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: built-in image-sharing templates, social stream, built-in bookmarklet, unlimited social account management (agency license), and more.

To learn more, visit this site: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.

Go here for more details: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as competitor profiles.

For more information, go here: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

Visit this website to learn more: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

More info: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social monitoring tool for small and medium sized businesses, content marketers, analysts, community managers, and online marketers. Beevolve allows you to monitor your brand mentions, schedule and launch social media posts, and measure resulting sales, conversion, and engagement metrics, social sentiment, buzz, and more of posts from a single platform.

More information: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that allows you to monitor how your brand is mentioned across various social media properties.

HowSociable.com displays brand viability metrics and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and what aspects of your social marketing campaigns can be improved.

Go here for more information: HowSociable.com

Mention

(Mention.com)

Mention provides media monitoring for all kinds of businesses, agencies, CEOs, marketers, etc., and allows anyone to know what’s being said about them online and on social media in real time.

Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention is cross-device compatible.

Go here for more details: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a web analytics software application used for tracking website traffic, unique web page views and page view duration, visitor behaviour, bounce rates, etc., it can also track your social campaign links.

Hootsuite has published a tutorial that shows you how to track social media links with Google Analytics here.

Facebook Insights

(Facebook.com)

Facebook not only lets you add follow, share, and like social media plugins and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you see how your content is performing on Facebook.

(Facebook.com – Insights)

Facebook Insights provides multiple metrics and analytics that can help you track data about your target audience on Facebook. You can then use this information to improve your marketing efforts.

You can use Page Insights to learn about your posts — which have the most comments, likes, and shares and to learn about your audience demographics. You can then use this data to publish content when your posts are most likely to reach your target audience.

More info: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and provides a break down of your tweet impressions, followers, profile visits, tweets, and top tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.

(Twitter – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytic reports to video publishers.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the realtime, overview, engagement, watch-time, and earnings reports.

Go here for more information: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. You can get information that helps you learn who your audience is and what your customers want.

For more details, go here: Pinterest Analytics

Additional Social Media Web Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media applications. Keep in mind that web technologies are continually evolving. If any of the tools below change, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional task lists and share these lists with colleagues, friends and family.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash links brands looking for ways to promote their services and products with bloggers willing to write content designed to bring brands positive media attention.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.

CircleCount

CircleCount is a Google+ education tool. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contaxio monitors your friends and followers on Twitter and provides detail that can help you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Meltwater IceRocket is a social search engine which lets you search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a Pinterest marketing, analytics, and management tool. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results.

Viralwoot

ViralWoot is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Viralwoot lets you view the performance of your pins using the built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for hashtags, keywords, and search queries. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance metrics using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform (Hootsuite, Attensity, Salesforce Desk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, bloggers, and online merchants by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured lets you analyze and understand conversations, the audiences, and competitors that matter to you across all social channels.

SocialBakers

SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through the social noise, find the conversations that matter, measure digital reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Discover influencers, find new and related topics, and gain valuable insights into the audiences that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their social networks, prospects, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in hundreds of business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. Find out which of your posts, tweets, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based website that lets users on Twitter access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam displays search results of what your friends are sharing online above your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using the WP software to grow your business online, please see our related posts section below.

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