Tag: Track Social Engagement

In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.

In this section, we look at a number of monitoring tools, services and applications that allow you to:

• Search, find, segment, filter and organize users according to demographic criteria, psychographics, etc.
• Monitor and listen to online social conversations
• Identify key buying signals.

With this information, you can start meaningful conversations with potential consumers and pitch them information about your products or services.

Let’s move on now to some of the actual tools and applications you can use to monitor social media activity. If you are searching for cost-effective ways to increase sales with social media, then here are the top social monitoring tools and resources
for businesses and WordPress users.

WordPress Social Media Tracking – Tools

(Discover what consumers are saying about you, your brand, and your competitors on social media)

Is there a free and simple way to know what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news about all kinds of topics, stay informed about people and companies, and monitor what other people write online about you and your business.

Google Alerts is not only great for managing your reputation online, but also for automatically sourcing the latest news about people, brands, companies, or any other topic you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) crawl a new web page, news update, press release, blog post, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

If you want to learn how to set up Google alerts, see this simple step-by-step tutorial: A Simple Guide On How To Set Up A Google Alert

Hootsuite

(Hootsuite.com)

Hootsuite is a social management application that lets you manage all of your social profiles from an easy to use dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

To learn more, visit this site: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app.

More info: Buffer

SocialMetricsPro

(SocialMetrics Social Plugin For WordPress)

SocialMetricsPro is a WordPress plugin that tracks social activity across leading social networks like Twitter, Google+, Facebook, LinkedIn, Pinterest, Digg, and StumbleUpon.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.

Go here to learn more about SocialMetricsPro: SocialMetricsPro

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Posting to Facebook, Linkedin, Twitter, and WordPress can be very time-consuming. To get all of these tasks done usually requires using different plugins, tools, or applications. Sociocaster lets you do it all from one single dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: a powerful visual designer, royalty-free image finder, built-in likes, comments, retweets, and favorites tool, agency license to manage unlimited social accounts, and more.

Go here to learn more: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.

Go here for more information: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can organize data by customers or business, and track competitor profiles in addition to your own.

More information: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with influencers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

Visit this site to learn more: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you are following, and more.

Go here to learn more: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social monitoring tool designed for small and medium sized businesses, online marketers, community managers, content marketers, and analysts. It allows you to track your social media mentions, schedule and launch social media posts, and measure resulting engagement, sales, and conversion ROI, sentiment, buzz, and more of all your posts from one platform.

For more details, go here: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to monitor brand mentions on the social web.

How Sociable displays brand viability metrics. It delivers you a “social magnitude” score that lets you know how well you are doing on social media, and which channels you can improve your marketing on.

To learn more, visit this site: HowSociable

Mention

(Mention.com)

Mention is a social monitoring tool for every kind of business, marketers, agencies, CEOs, etc..

Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

To learn more, go here: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that powerful applications like Google Analytics can help monitor your social campaign links.

Hootsuite has published a simple six-step guide on how to track social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you add share, follow, and like social buttons and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you analyze how your content is performing on Facebook.

(Facebook Insights)

The Facebook Insights dashboard can help track the number of active users on your page. This helps you improve your marketing efforts.

You can use Facebook’s Page Insights to see which of your posts have attracted the most shares, comments, and likes and to learn about the demographics of your audience. You can then use this data to publish relevant posts to Facebook users.

More info: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your content is performing and provides a breakdown of your profile views, tweets, tweet impressions, followers, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter.com – Tweet activity)

For more details, go here: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics provides analytic reports to video publishers.

You can track audience demographics, views, traffic sources, total estimated earning from video playbacks, how long users watched a video, etc.

To learn more, go here: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you explore what people like from your profile, what they save from your website, what devices people are using, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get data about your audience and learn what your customers want.

More info: Pinterest Analytics

Additional Social Media Web Tools

Many new tools and technologies are being launched each year to help businesses take advantage of social media.

The list below contains a number of other social media-related tools. Keep in mind that new web technologies continually evolve. If any of the tools below change, please let us know in the comment section.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create professional and personal lists and share these lists with friends, colleagues and family.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, access metrics and KPI, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers can choose the types of opportunities they would like to be contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action.

CircleCount

CircleCount is a Google+ education resource. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contaxio monitors your followers and friends on Twitter and provides detail to help you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, marketing, and customer service..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a collaboration app for creatives. If you work with videos, images, or audio, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Meltwater Icerocket

Icerocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your company, clients, or products using a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring application for Pinterest. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results across Pinterest.

Viralwoot

Viralwoot (formerly Pinwoot) is a Pinterest-based social media marketing tool for small and medium-sized businesses. ViralWoot lets you view how your pins are performing, find which are your top performing boards, etc. using the built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, search queries, hashtags, and keywords are performing on Twitter. TweetReach estimates the potential reach of your tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance results using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure online reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Find new and related topics, discover influencers, and gain valuable insights into communities that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

Tweepi provides a number of different ways of searching for users that might be interested in your brand. Once you find your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and interested users can check your profile and follow you back.

Followadder

Followadder provides users with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in many relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. Learn which of your tweets, posts, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall is based in the UK and allows users on Twitter to access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addict-o-matic

Instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet is a simple social monitoring tool that shows your top performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using the WordPress CMS software to grow your business online, please see our related posts section below.

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