Tag: Track Social Engagement

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we look at a number of tracking tools, services and applications that let you:

• Search, find, sort, filter and organize users according to demographic criteria, psychographics, etc.
• Monitor social conversations online
• Identify buying signals.

This information will let you engage in meaningful conversations with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you’ve been looking for cost-effective ways to increase sales using social media, then check out this list of dozens of great social media analytics tools & resources.

WordPress Tools For Media Monitoring

(Discover what consumers are saying about you, your business, and your competitors on social media)

Wouldn’t it be great if there was a free, easy and simple way to know what is happening in your industry or niche that would save you a massive amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is a free, simple and useful tool for keeping up-to-date with news and information about all kinds of topics, staying informed about people and companies, and monitoring what other people publish online about you and your business.

Google Alerts is not only useful for helping you manage your reputation online, but also for automatically receiving information about people, brands, companies, or any other subject you want to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web site, blog post, news update, press release, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

To learn how to set up Google alerts, see this step-by-step tutorial: How To Set Up Google Alerts In Three Simple Steps

Hootsuite

(Hootsuite.com)

Hootsuite is a social management application that lets you manage all of your social media profiles from a single dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here to learn more: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a web browser extension and as a mobile app for iOS and Android devices.

To learn more, go here: Buffer

Social Metrics Pro

(SocialMetricsPro Social Media Analytics Plugin For WordPress)

SocialMetricsPro is a plugin for WordPress that tracks social activity across leading social media networks like Google Plus, Facebook, Twitter, Pinterest, StumbleUpon, Digg, and LinkedIn.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

To learn more about Social Metrics Pro, see this article: SocialMetrics

Sociocaster

(Sociocaster)

Posting to Twitter, Facebook, WordPress, and Linkedin is time-consuming and to get all these tasks done usually requires different software, web applications, or plugins. Sociocaster lets you do it all from one single location.

Sociocaster includes loads of powerful social and marketing features: a powerful visual designer, Facebook fanpage finder, built-in reply to Facebook comments, agency license to manage unlimited social media accounts, and more.

For more information, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.

For more information, go here: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management and reporting tool that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can organize your data by business or customers, and track your own social profiles as well as profiles of others.

More info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More information: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

To learn more, visit this website: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social monitoring platform designed for small and medium sized businesses, community managers, content marketers, analysts, and online marketers. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure resulting sales and engagement, buzz, sentiment, and more of all your posts from one easy-to-use platform.

For more information, go here: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that lets you see how your brand is mentioned across different social media properties.

How Sociable displays brand viability metrics on 36 social sites. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing across social sites.

More information: HowSociable

Mention

(Mention.com)

Mention is a social monitoring tool for every kind of business, agencies, CEOs, marketers, etc..

Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

More info: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a very powerful and free web analytics tool that reports visitor behaviour, web page views, web traffic, what links attract the most clicks, etc., it can also monitor posts made to your social media accounts.

Hootsuite has published a great tutorial that shows you how to track your social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook)

Facebook not only lets you integrate like, share, and follow social buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you analyze how your campaigns are performing on Facebook.

(Facebook Insights)

The Facebook Insights dashboard can be seen by all the page administrators and can help you with your marketing efforts by allowing you to better understand metrics about page performance.

You can use Page Insights to see which of your posts have the most comments, shares, and likes and to learn about the demographics of your audience. You can then use this data to publish content when your content is most likely to reach more targeted people.

Go here for more details: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and gives you a monthly breakdown of your profile visits, top tweets, tweet impressions, followers, and tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.

(Twitter.com – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytics to publishers.

You can monitor demographics, views, traffic sources, how long users watch videos, total estimated earning from playbacks, etc.

More information: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics lets you see what people like from your profile, and what they save from your website. You can get information that helps you learn who your audience is and what your customers want.

For more information, go here: Pinterest Analytics

Additional Social Media-Related Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media services. Keep in mind that web technologies continually evolve. If any of the tools below change, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional to-do lists and share these lists with colleagues, friends and family.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content more easily discoverable?”, etc.

ViralHeat

Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can follow conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the types of opportunities they are open to being contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage customer service flow and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Icerocket

Meltwater IceRocket is a social media search engine which allows you to search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, products, or company using a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre lets you capture conversations from the social web.

TailWind

Tailwind is a Pinterest marketing, analytics, and management tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance.

ViralWoot

Viralwoot (formerly Pinwoot) is a Pinterest-based social media marketing tool for small and medium-sized businesses. Viralwoot lets you view the performance of your pins using the built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for hashtags, keywords, and search queries. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure, manage, optimize and maximize your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in one place.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, fast, and simple social media monitoring of all social media and mainstream news, including Twitter, Google+, Facebook and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their social networks, prospects, and customers.

Tweepi

Tweepi provides different ways of searching for users that might have an interest in your brand. Once you find your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and interested users can check your profile and follow back.

Followadder

Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in hundreds of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts and any other service you use. You can quickly learn which of your posts, tweets, videos or photos get the most engagement.

TwitterFall

Twitterfall allows users on Twitter to view upcoming trends and patterns posted by other Twitter users in the form of tweets.

Wajam

Wajam is a tool that displays search results based on what your friends share on top of your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your top performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.

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