Tag: Track Social Engagement

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we examine a number of tracking tools that allow you to:

• Search, find, sort, filter and organize users according to specific demographics, psychographic indicators, etc.
• Listen to social conversations online
• Identify consumer buying signals.

This information will allow you to engage in meaningful conversations with your audience and pitch them your message.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you’ve been looking for smarter ways to increase sales with social media, then here are more than 27 social management tools & resources.

WordPress And Social Media Measurement

(Discover what people are saying about you, your brand, and your competitors on social media)

Wouldn’t it be great if there was a free, easy and simple way to find out what is new in your niche or industry that could save you a massive amount of time doing research? Well, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news about all kinds of topics, stay informed about people and companies, and monitor what other people are posting about you and your business online.

Google Alerts is not only only a useful tool for managing your reputation online, but also for sourcing information about people, brands, companies, and any topic you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, press release, blog post, news update, a tweet, video, or any other content related to that topic, you will automatically receive an email or RSS update.

To learn how to set up Google alerts, see this step-by-step tutorial: How To Set Up A Google Alert – A Simple & Easy Tutorial

Hootsuite

(Hootsuite.com)

Hootsuite is a social management application that lets you manage all of your social activities from an easy to use dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Visit this website to learn more: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for iOS and Android devices and a web browser extension.

More info: Buffer

SocialMetricsPro

(Social Metrics Pro WordPress Social Plugin)

SocialMetricsPro is a plugin for WordPress that tracks social activity from many leading social networks like Twitter, Google+, Facebook, Pinterest, LinkedIn, Digg, and StumbleUpon.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.

Go here to learn more about SocialMetrics: SocialMetrics WordPress Social Analytics Plugin

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Sociocaster is easy to use and works in any marketing campaign. You can easily engage with audiences, schedule post messages, manage your social networks, and measure ROI from one easy to use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: a powerful visual designer, social stream, advanced link share customization for Facebook, agency license to manage unlimited social accounts, and more.

More info: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as profiles of others.

To learn more, go here: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

More information: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

More information: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social media monitoring platform designed for small and medium sized businesses, analysts, content marketers, community managers, and online marketers. It lets you monitor your social media mentions, schedule and launch social media posts, and measure sales, conversion, and engagement metrics, sentiment, social buzz, etc. of all posts.

Go here for more information: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you see brand mentions on the social web.

How Sociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing on social media, and what aspects of your social marketing strategy can be improved.

More info: HowSociable

Mention

(Mention)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

Go here for more information: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can also help track posts made to your social media accounts.

Visit the Hootsuite blog for a six-step tutorial on how to track your social media links with Google Analytics.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add social media plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your content is performing on the Facebook platform.

(Facebook.com – Insights)

Facebook Page Insights can help you track display data about your target audience on Facebook. This helps improve your business marketing efforts.

You can use Page Insights to see which of your posts have attracted the most likes, comments, and shares and to learn about your user demographics. You can then use this information to create more of the type of content that your audience is interested in.

Go here for more information: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and gives you a monthly break down of your top tweets, profile visits, tweet impressions, followers, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.

(Twitter Analytics – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets video publishers see how their channel is performing on YouTube.

You can see demographics, views, sources of traffic, revenue from playbacks, average video viewing duration, and more.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. With Pin insights, you can use the information to improve the way you pin.

Go here to learn more: Pinterest Analytics

Other Social Media-Related Services & Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media tools. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please let us know.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional task lists and share your lists with family, colleagues and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, ”what keywords do we use to make our content discoverable?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, access metrics and KPI, track conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with your viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash links brands searching for ways to promote their services and products with bloggers who are willing to write content aimed at bringing brands positive media attention.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action and participation.

CircleCount

CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io lets you track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing customer service flow and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make informed business decisions.

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. If you work with sounds, videos, or images, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Meltwater Icerocket

Meltwater IceRocket is a social media search engine which lets you search the blogosphere, Facebook, Twitter, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a Pinterest analytics, management, and marketing tool. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results across the Pinterest network.

Viralwoot

ViralWoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, hashtags, search queries, and keywords are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole is a real-time social media tracking service that lets you track URLs, keywords, and hashtags on Twitter and Instagram. Analytic results are displayed to users in an easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with over a dozen Twitter platforms (SocialEngage, Spredfast, Spinklr, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in a single place.

SocialBakers

SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find the conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Find new and related topics, discover influencers, and get insights into the audiences that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their social networks, customers, and prospects.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search for followers on Twitter in hundreds of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts and any other service you use. Find out which of your posts, tweets, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall lets Twitter users view upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that displays search results based on what your friends share on top of your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your best performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about using the WP platform to grow your business online, please see our related posts section below.

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