Tag: Track Social Engagement

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we examine a number of monitoring tools, services and applications that allow you to:

• Search, find, segment, organize and target users according to specific demographics, their interests and behavior, etc.
• Listen to social conversations online
• Identify key buying signals.

With this information, you can start a meaningful conversation with a targeted audience and pitch them your message.

Let’s move on now to some of the actual technologies you can use for monitoring social media activity. If you’ve been searching for smarter ways to improve your business results with social media, then here are the top social analytics tools and resources for internet marketers.

WordPress And Social Media Tracking

(Discover what people are saying about you, your brand, and your competition on social media)

Wouldn’t it be great if there was a free, easy and simple way to access information about what is happening in your industry or niche that could save you a massive amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news about all kinds of topics, stay informed about people and companies, and track what other people post about you and your business online.

Google Alerts is not only useful for helping you manage your reputation online, but also for sourcing the latest news about people, brands, companies, and any subject you need to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, press release, news update, blog post, a tweet, video, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

To learn how to set up Google alerts, see this tutorial: How To Set Up Google Alerts - 3 Simple Steps

Hootsuite

(Hootsuite)

Hootsuite is a social management platform that lets you manage all of your social media activities from one dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will then post the content for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app.

More information: Buffer

SocialMetrics

(SocialMetrics Social Media Analytics Plugin For WordPress)

Social Metrics is a plugin for WordPress that monitors Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

We have written a detailed article about Social Metrics Pro. Go here to learn more about this plugin: SocialMetricsPro WordPress Social Plugin

Sociocaster

(Sociocaster)

Posting to Facebook, WordPress, Linkedin, and Twitter can be very time-consuming. To get all these tasks done usually requires different tools, plugins, or web applications. Sociocaster lets you do it all from one dashboard.

Sociocaster includes lots of powerful marketing and social features: a powerful visual designer, royalty-free picture search tool, responsive mobile UI, agency license to manage unlimited social accounts, and more.

Visit this site to learn more: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.

Visit this site to learn more: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can organize your data by business or customers, and track competitor profiles in addition to your own.

Visit this site to learn more: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.

Go here for more info: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social monitoring tool for SMBs, online marketers, community managers, content marketers, and analysts. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure resulting conversion, sales, and engagement metrics, buzz, sentiment, etc. for your posts from one easy-to-use platform.

More info: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to see how brands are mentioned on the social web.

HowSociable.com displays brand viability metrics. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social sites.

More information: HowSociable

Mention

(Mention.com)

Mention is a social monitoring tool for businesses, CEOs, agencies, marketers, etc., and allows anyone to know what’s being said about them online and on social media in real time.

Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

To learn more, visit this site: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a very powerful and free web analytics application, it can also help you monitor links from your website to your social media accounts.

Hootsuite has published a simple step-by-step guide on tracking your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you integrate share, like, and follow social media buttons and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your campaigns are performing on Facebook’s social platform.

(Facebook Insights)

Facebook Page Insights can help you analyze page metrics like post reach, engagement, page likes, etc. This can help improve your marketing efforts.

You can use Facebook’s Page Insights to see which of your posts have attracted the most comments, likes, and shares and to learn about about your audience. You can then use this information to publish content when your content is most likely to reach more targeted people.

Go here for more info: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and provides a breakdown of your profile visits, followers, tweet impressions, top tweets, and top tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter Analytics – Tweet activity)

Go here for more details: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics provides analytics to video publishers.

You can monitor visitor demographics, sources of traffic, views, earnings from playbacks, video viewing time, etc.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you explore what Pins and boards people like most, and what they save from your website. You can use the data to improve the way you pin.

Go here to learn more: Pinterest Analytics

Other Social Media-Related Web Applications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media-related tools. Keep in mind that new web technologies are continually evolving. If anything changes in the list below, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create professional and personal task lists and share your lists with family, friends and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ deep data science patent protected technology allows customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, monitor conversations, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the types of opportunities they would like to be contacted about.

BrandWatch

accurately tap into the power of social listening about your brand, your products or your market.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action and participation.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that can help you decide when to follow back.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.

Meltwater Icerocket

Meltwater IceRocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you capture conversations from the social web.

TailWind

Tailwind is a Pinterest management, marketing, and analytics tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across the Pinterest network.

Viralwoot

ViralWoot helps you gain more Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach lets you measure the reach of your tweets for keywords, hashtags, and search queries. TweetReach gives you the estimated potential of the tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are displayed to users in an easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured lets you analyze and understand competitors, the audiences, and conversations that matter to you across every social channel.

SocialBakers

SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find the conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides fast, affordable, and simple social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their prospects, customers, and social networks.

Tweepi

Tweepi provides different ways of searching for users that might be interested in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and interested users may check your profile and follow you back.

Followadder

Followadder provides you with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in dozens of business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. Discover which of your posts, tweets, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall lets users on Twitter view upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that displays search results based on what your friends share above your normal search results.

Addictomatic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using the WordPress software to grow your business online, please see our related posts section below.

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