Tag: Track Social Engagement

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we look at a number of tracking tools that allow you to:

• Search, find, segment, organize and target users according to demographic criteria, psychographics, etc.
• Monitor social conversations online
• Identify key buying signals.

With this information, you can start meaningful conversations with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use to monitor social media content. If you’ve been looking for smarter ways to improve your business results using social media, then check out this list of 30 social media management tools for WordPress users.

WordPress Resources For Social Media Tracking

(Discover what people are saying about you, your brand, or your competition on social media)

Is there a simple and easy way to access information about what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news and information about all kinds of topics, stay informed about people and companies, and track what other people publish about you and your business online.

Google Alerts is not only great for managing your reputation online, but also for automatically gathering information about people, brands, companies, and any topic you are following.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots crawl a new web site, news update, blog post, press release, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

We’ve created a simple step-by-step tutorial on how to create a Google alert here: A Simple & Easy Step-By-Step Tutorial On Setting Up Google Alerts

Hootsuite

(Hootsuite)

Hootsuite is a social management platform that lets you manage all of your social activities from an intuitive dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more details: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a web browser extension and as a mobile app.

Visit this site to learn more: Buffer

Social Metrics

(SocialMetrics)

Social Metrics is a plugin for WordPress that tracks Tweets, Likes, Pins, +1s and other social signals from your WordPress Admin Dashboard.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.

To learn more about Social Metrics, see this article: Social Metrics Pro WordPress Social Media Analytics Plugin

Sociocaster

(Sociocaster – Social media management for internet marketers)

Sociocaster is easy to use and works for any marketer or business. You can easily manage your social media networks, engage with your audiences, schedule post messages, and measure ROI from one easy to use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes lots of powerful social and marketing features: image-sharing templates, top viral video search tool, opt-in marketing tool, unlimited social account management (agency license), and much more.

More information: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track competitor profiles in addition to your own.

For more details, go here: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

For more information, go here: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.

More information: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring platform designed for SMBs, online marketers, analysts, community managers, and content marketers. Beevolve allows you to monitor your social media mentions, schedule and launch social media posts, and measure sales and engagement, buzz, sentiment, etc. for your posts.

More information: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that allows you to see how your business and brand is mentioned across various social platforms.

HowSociable.com displays brand viability metrics across more than 30 social sites. It gives you a “social magnitude” score that lets you know how well you are doing on those social sites, and what areas can be improved.

Go here to learn more: HowSociable

Mention

(Mention)

Mention provides media monitoring for businesses, agencies, marketers, CEOs, etc..

Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention is cross-device compatible.

More info: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that powerful, free applications like Google Analytics can help you monitor social media campaigns.

Hootsuite has published a simple step-by-step tutorial that shows you how to track your social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook.com)

Facebook not only lets you integrate like, share, and follow social media plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you understand how your campaigns are performing on Facebook.

(Facebook.com – Insights)

The Facebook Page Insights dashboard can be accessed by all the administrators of your page and can help improve your marketing efforts by allowing you to analyze metrics like page likes, post reach, engagement, etc.

You can use Facebook’s Page Insights to see which of your posts have attracted the most likes, comments, and shares and to learn about your audience demographics. You can then use this data to publish targeted content when your audience is on Facebook.

Go here for more information: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and provides a break down of your followers, tweet impressions, tweets, profile visits, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter Analytics – Tweet activity)

Go here for more information: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets you better understand how your channel is performing on the YouTube platform.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, realtime, watch-time, engagement, and earnings reports.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you explore what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can use the data to improve the way you pin.

To learn more, visit this site: Pinterest Analytics

Other Social Media-Related Services & Aplications

New tools and technologies are being developed each year to help businesses make sense of social media.

The list below contains a number of other social media-related worth knowing about. Keep in mind that web technologies change. If any of the tools below change, please let us know.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional task lists and share these lists with family, friends and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.

ViralHeat

Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can monitor conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with your viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers choose the types of opportunities they are open to being contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail to help you decide when to follow back.

Conversocial

Never miss another comment about your brand. Conversocial lets you manage customer service flow and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make informed business decisions.

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Icerocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, products, or company using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.

Klout

Klout is a social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a social media monitoring application for Pinterest. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance across the Pinterest network.

ViralWoot

Viralwoot (formerly Pinwoot) is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. You can add multiple accounts and view the performance of your pins with the built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, hashtags, search queries, and keywords are performing on Twitter. TweetReach shows you the estimated potential of the tweets for your given query.

Keyhole

Keyhole is a real-time social media tracking tool that allows users to track keywords, URLs, and hashtags on Twitter and Instagram. Users can monitor their performance results using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (Hootsuite, TweetDeck, Spinklr, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find conversations that matter, measure online reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and get insights into communities that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their prospects, social networks, and customers.

Tweepi

Tweepi provides multiple ways to search for users that could be interested in your brand. After finding your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and interested users may check your profile and follow you back.

Followadder

Followadder provides automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in many business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. Learn which of your tweets, posts, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall allows Twitter users to access upcoming trends and patterns posted by other Twitter users in the form of tweets.

Wajam

Wajam displays search results based on what your friends share on top of your normal search results.

Addictomatic

Addict-o-matic lets you instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your top performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using the WP content publishing software to grow your business online, please see other articles and tutorials we have published on this site.

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