Tag: Track Social Engagement

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we look at a number of monitoring tools that let you:

• Search, find, sort, organize and target users according to demographic criteria, psychographics, etc.
• Monitor online social conversations
• Identify buying signals.

With this information, you can start meaningful conversations with prospects online and pitch them your message.

Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you are looking for ways to increase sales using social media, then here are 25+ social media analytics tools & resources for social marketers.

WordPress And Social Media – Useful Tools For Monitoring Social Indicators

(Discover what people are saying about you, your brand, and your competition on social media)

Wouldn’t it be great if there was a free, simple and easy way to find out what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is a free, simple and useful tool for keeping up-to-date with news about all kinds of topics, staying informed about people and companies, and monitoring what other people are saying online about you and your business.

Google Alerts is not only useful for helping you manage your reputation online, but also for automatically receiving news about people, brands, companies, and any other topic you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots index a new web page, press release, news update, blog post, a video, tweet, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

We’ve created a simple step-by-step tutorial on how to create a Google alert here: How To Set Up A Google Alert In Three Quick And Easy Steps

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social media profiles from one dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Visit this website to learn more: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. You add updates to your Buffer queue and Buffer will post it for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps and a browser extension.

More information: Buffer

Social Metrics

(SocialMetricsPro)

SocialMetrics is a WordPress plugin that lets you monitor social activity from leading social networks like Twitter, Google+, Facebook, Digg, LinkedIn, StumbleUpon, and Pinterest.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

Go here if you would like to learn more about Social Metrics Pro: SocialMetricsPro Social Media Analytics Plugin For WordPress

Sociocaster

(Sociocaster – Social media management for online marketers)

Posting to your Linkedin, Twitter, WordPress, and Facebook accounts is time-consuming and to get all these tasks done you usually need to use different web apps, or software, plugins. With Sociocaster, you can do this all from one dashboard.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful social and marketing features: professional image-sharing templates, the ability to spy on your competitors, advanced link share customization for Facebook, unlimited social media account management (agency license), and much more.

For more details, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

Go here to learn more: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.

Go here to learn more: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Go here for more info: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.

Go here for more information: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social monitoring platform designed for small and medium sized businesses, community managers, analysts, online marketers, and content marketers. Beevolve allows you to monitor your social media mentions, schedule and launch social media posts, and measure conversion, sales, and engagement metrics, sentiment, buzz, etc. of all your posts.

Go here for more info: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that allows you to monitor how business and brands are mentioned across different social platforms.

How Sociable displays brand viability metrics on 36 social channels and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.

More info: HowSociable

Mention

(Mention)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention uses algorithms that monitor billions of data points, so when someone mentions your brand online, you have real time actionable data that can help you with your business goals. Mention is cross-device compatible.

Go here for more information: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can help monitor links from your website to your social sites.

Hootsuite has published a great six-step tutorial that shows you how to track your social media links with Google Analytics here.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add social media plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your site is performing on Facebook.

(Facebook.com – Insights)

Facebook Page Insights allows you to analyze page metrics like page likes, post reach, engagement, etc. to help you with your marketing efforts.

You can use Facebook’s Page Insights to see which of your posts have the most comments, shares, and likes and to learn about your audience demographics. You can then use this information to publish targeted content when your ideal audience is on Facebook.

Go here for more info: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and gives you a break down of your tweet impressions, profile views, followers, tweets, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter Analytics – Tweet activity)

Visit this website to learn more: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets users see how their channel is performing on the YouTube platform.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the realtime, overview, watch-time, revenue, and engagement reports.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you see what Pins and boards people like most, and what they save from your website. You can get information that helps you learn what your customers want.

Visit this site to learn more: Pinterest Analytics

Other Social Media-Related Applications

Many new tools and technologies are being developed each year to help businesses make sense of social media.

Here are some other social media-related tools. Keep in mind that web technologies continually evolve. If anything changes in the list below, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with family, colleagues and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ technology enables customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content more easily discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, track conversations, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with your viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash links brands looking to promote their services and products with bloggers willing to write content aimed at bringing brands the positive media attention they are searching for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.

CircleCount

CircleCount is a Google Plus education resource. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio allows you to track your followers and friends on Twitter and other social networks.

Conversocial

Never miss another comment about your brand. Conversocial lets you manage customer service flow and discussions on social media channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a free service that connects people online through blog discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. If you work with images, sounds, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Meltwater Icerocket

Icerocket is a social media search engine which allows you to search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, products, or company using a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring application for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance across the Pinterest network.

Viralwoot

ViralWoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. You can add multiple accounts and view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for hashtags, searches, and keywords. TweetReach gives you the estimated potential of the tweets for your given query.

Keyhole

Keyhole is a real-time social media search tracking application that allows users to track keywords, #hashtags, and URLs on Twitter and Instagram. Analytic results are displayed to users using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (Sparkcentral, SocialFlow, Lithium, etc) and provides you with Twitter analytics, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, online merchants, and consumers by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find a targeted audience, measure and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, listen into the conversations that matter, measure digital reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their customers, prospects, and social networks.

Tweepi

Tweepi provides multiple ways to search for users that could be interested in your brand. Once you find your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and interested users can check your profile and follow back.

Followadder

Followadder provides you with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search dozens of business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts and any other service you use. Learn which of your posts, tweets, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall lets users on Twitter view upcoming trends and patterns posted by other Twitter users in the form of tweets.

Wajam

Wajam gives you search results based on what your friends share on top of your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet displays your best performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about using the WordPress software to grow your business online, please see our related posts section below.

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