Tag: Track Social Engagement

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we examine a number of monitoring tools, services and applications that let you:

• Search, find, segment, filter and organize users according to specific demographic criteria, psychographics, etc.
• Listen in on social conversations online
• Identify key consumer buying signals.

This information will allow you to engage in meaningful conversations with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are searching for cost-effective ways to increase sales using social media, then check out this list of dozens of social analytics tools & resources.

WordPress And Social Media Monitoring

(Discover what consumers are saying about you, your business, or your competition on social media)

Is there a free, simple and easy way to find out what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the easiest and most useful tools available online for keeping up with the latest news and information about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people are posting online about you and your business. It’s also free.

Google Alerts is not only only a great tool for managing your reputation online, but also for sourcing the latest news about people, brands, companies, or any other topic you are interested in.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web page, press release, blog post, news update, a video, tweet, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

If you need to learn how to set up alerts with Google, see this simple tutorial: How To Set Up Google Alerts - 3 Simple Steps

Hootsuite

(Hootsuite)

Hootsuite is a social management platform that lets you manage all of your social activities from one dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more details, go here: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.

To learn more, go here: Buffer

SocialMetrics

(SocialMetricsPro WordPress Social Plugin)

Social Metrics is a WordPress plugin that tracks social activity across leading social networks like Facebook, Twitter, Google Plus, Digg, StumbleUpon, LinkedIn, and Pinterest.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

We have written a detailed article about SocialMetrics. Learn more about this plugin go here: SocialMetricsPro Social Analytics Plugin For WordPress

Sociocaster

(Sociocaster – Social media management for internet marketers)

Sociocaster is easy to use and works for any marketing campaign. You can easily schedule messages, manage your social media networks, engage with audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster includes powerful marketing and social features: a powerful visual designer, the ability to spy on your competitors, built-in likes, retweets, comments, and favorites checker, unlimited social account management (agency license), and more.

Go here for more information: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management tool that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track your own social profiles as well as competitor profiles.

To learn more, go here: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

For more information, go here: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.

More info: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring platform for SMBs, content marketers, community managers, online marketers, and analysts. It lets you track your brand mentions, schedule and launch social media posts, and measure engagement, conversion, and sales metrics, social buzz, sentiment, and more of all posts.

To learn more, go here: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you monitor brand mentions on the social web.

HowSociable.com displays brand viability metrics. It delivers you a “social magnitude” score that lets you know how well you are doing across those social sites, and what areas can be improved.

For more details, go here: HowSociable

Mention

(Mention.com)

Mention is a social media monitoring tool for every kind of business, marketers, agencies, CEOs, etc., and allows anyone to know what’s being said about them online and on social media.

Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

For more information, go here: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can also help monitor posts made to your social media sites.

Hootsuite has published a 6-step tutorial on tracking your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you integrate follow, share, and like social media plugins and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you analyze how your campaigns are performing on Facebook.

(Facebook – Insight Types)

Facebook Page Insights can be accessed by any page administrators and can help improve your marketing efforts by allowing you to better understand metrics about how users are engaging with your Page.

You can use Facebook’s Page Insights to see which of your posts have attracted the most shares, comments, and likes and to learn about your user demographics. You can then use this information to publish targeted content when your ideal audience is on Facebook.

More information: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and gives you a break down of your profile visits, tweets, followers, tweet impressions, and top tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter Analytics – Tweet activity)

Go here to learn more: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets you better understand how your channel is performing on YouTube.

You can monitor sources of traffic, views, viewer demographics, revenue from playbacks, how long users watched a video, etc.

Go here for more info: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you see what people like from your profile, and what they save from your website. You can get data about your audience and learn what they want more of.

To learn more, visit this site: Pinterest Analytics

Other Social Media Web Tools

New tools and technologies are being developed each year to help businesses take advantage of social media.

Here are some other social media-related tools and services. Keep in mind that web technologies continually evolve. If anything changes in the list below, please let us know.

Wunderlist

Wunderlist is a task management tool with a social twist. Create professional and personal task lists and share these lists with colleagues, family and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make content more easily discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, track conversations, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers choose the kinds of opportunities they would like to be contacted about.

BrandWatch

BrandWatch allows you to tap into the power of social listening about your brand, your products or your market with pinpoint accuracy.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.

CircleCount

CircleCount is a Google+ education tool. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io monitors your followers and friends on Twitter and provides detail that helps you choose when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a collaboration app for creatives. If you work with sounds, videos, or images, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.

Meltwater Icerocket

Meltwater IceRocket is a social search engine which allows you to search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring application designed specifically for Pinterest. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance across the Pinterest network.

Viralwoot

ViralWoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach allows you to measure how well your tweets, search queries, keywords, and hashtags are performing on Twitter. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are presented to users using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links online merchants, bloggers, and consumers by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured lets you analyze and understand competitors, audiences, and conversations that matter to you across all social channels.

SocialBakers

SocialBakers delivers powerful social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find conversations that matter, measure their online reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Discover influencers, find new and related topics, and gain valuable insights into communities that matter to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their customers, prospects, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search for Twitter followers in hundreds of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts and any other service you use. Know which of your tweets, posts, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall allows users on Twitter to access upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that displays search results based on what your friends share on top of your normal search results.

Addictomatic

Instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your top performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using the WordPress CMS software to grow your business online, please see our related posts section below.

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