How To Promote A Non-WordPress Website With WordPress

If you are running a non-WordPress site and looking for ways to drive more traffic and improve your results, this tutorial will show you a simple 5-step plan to promote your site using a WordPress blog …

WordPress is an ideal platform for non-technical users. It provides a powerful, flexible, and fully customizable content management system (CMS) and web platform that lets you build almost any type of website you can imagine for any type of purpose and most of this can be done without requiring knowledge of coding.

WordPress can also be easily configured to automatically drive traffic to your business when you publish new content on your website or blog.

Suppose, however, that your main website was not built using WordPress and you find that, while you can edit your content, add products to your e-commerce store, etc., you have little to no control over areas that will improve your results and require help from external service providers.

For example, let’s suppose that you need to hire techies or digital marketers to get things done like improve your web traffic, lead generation, and sales conversions, make changes to your site’s web design or the layout of your web pages, extend or enhance functionality, or add automation features to your site.

The cost of hiring experts and then waiting for things to get done can affect your results. If you plan to run time-sensitive promotions, for example, even a small delay can lead to missed opportunities and loss of revenue.

If you run a website built using a platform other than WordPress and are looking for ways to drive more traffic to your site and improve your results, this tutorial will show you a simple 5-step plan to promote your site and your business using a WordPress blog.

How To Promote A Non-WordPress Website With WordPress

Suppose that your digital presence consists of a non-WordPress website and social media accounts (e.g. a Facebook page, Instagram, etc.).

Can WordPress still help you? How?

A digital presence built without using WordPress

(A digital presence built without using WordPress)

Confirm It’s Not WordPress

Before doing anything, you should confirm that your website has not been built using WordPress.

Millions of websites around the world are powered by WordPress (almost a third of all websites), so chances are that your site may also be powered  by WordPress.

WordPress is an ideal platform for non-technical users.

WordPress provides a powerful, flexible, and fully customizable content management system (CMS) and web platform that lets you build almost any kind of website you want for any purpose and most of this can be done without knowledge of coding using plugins.

WordPress is  also free, quick to install, easy to use and puts you in complete control of your digital presence.

If you don’t know why you should be using WordPress, then we recommend checking out the FREE tutorials in our WordPress Overview section, especially the ones below:

If you’re not sure what platform was used to build your website, see this tutorial:

If your website is not powered by WordPress, you may want to consider rebuilding it with WordPress, especially if you’re a non-techie (to learn why, we recommend you read ‘The Small Business Digital Manager‘).

If you’re absolutely sure that your website is not powered by WordPress, then continue to the next step …

Step 1 – Install WordPress In A Subfolder Of Your Domain

If rebuilding your website with WordPress is not an option, you can install WordPress into a subfolder (i.e. a directory) of your domain.

For example, let’s say that you install WordPress in a directory of your server called “blog” …

Install WordPress in a server directory called 'blog'

(Install WordPress in a server directory called ‘blog’)

If a visitor types in your domain into their web browser (e.g. http://yourdomain.com), they will land on your main website (your non-WordPress site) and if they type in http://yourdomain.com/blog, they will land on your WordPress site …

Add a WordPress site to your domain!

(Add a WordPress site to your domain!)

Useful Tip

You can quickly and easily install WordPress using the FREE detailed step-by-step tutorials in our WordPress Installation module.

Useful Tip

If you host your website with a reliable web hosting provider using cPanel, you can set up multiple WordPress sites to suit a range of different purposes (e.g. a blog, a membership site, an e-commerce store, a private training site for internal use only, even a multisite WordPress installation) …

You can have multiple WordPress installations on your domain

(You can have multiple WordPress installations on your domain!)

Step 2 – Configure WordPress To Grow Your Traffic Automatically

Why use WordPress to promote your non-WordPress website?

While different web platforms allow you to set up a blog, no other platform can be as easily configured to automatically drive traffic to your site like WordPress can.

WordPress integrates with all social media networks through the use of plugins and has built-in SEO features that can instantly notify search engines and dozens of other online directories as soon you publish content, and drive more traffic to your business automatically …

WordPress can be configured to drive traffic to your business automatically!

(WordPress can be configured to drive traffic to your business automatically!)

Useful Tip

You can configure WordPress using the FREE detailed step-by-step tutorials in our WordPress Configuration module and automate your traaffic generation using our FREE WordPress Traffic Automation Blueprint tutorials.

Step 3 – Match The Design Of Your Website And Your WordPress Blog

WordPress web design templates (called Themes) allow you instantly change the entire look and feel of your WordPress installation.

If you install a premium WordPress theme like Avada, for example, for around $60 (the cost of the theme), you can customize and configure the theme’s options to match the design of your main website without touching code and without requiring the services of a web developer or web designer to customize your site …

Match The Design Of Your Website And Your WordPress Blog

(Match the design of your website and your WordPress blog)

You can easily match most web design layouts with a highly configurable theme like Avada, so your visitors won’t even know that they are on different websites when going from your blog to your main site.

Step 4 – Use Your WordPress Blog To Drive Traffic To Your Website

After installing, configuring, and customizing the design of your WordPress blog to match the look and feel of your main non-WordPress site, the next step is to use your blog to drive traffic to your main website …

Use your WordPress blog to drive traffic to your website

(Use your WordPress blog to drive traffic to your website)

With WordPress, you can easily add many lead generation processes and implement a content marketing strategy using any or all of the methods below:

Publish Articles And Blog Posts

With a WordPress marketing blog, you can easily publish articles and blog posts to promote your business and educate and inform online users about the value and benefits of your products or services, using hyperlinks and calls to action embedded into your content to drive visitors from your blog to your main website.

For more details, see our tutorial on how to create WordPress posts.

Promote Your Blog Content On Social Media

As mentioned earlier in Step 2, WordPress can be configured to instantly post excerpts of your blog content to your social media accounts. These include Facebook, Twitter, GooglePlus, LinkedIn, Instagram, Tumblr, and more.

For more details, see our WordPress Traffic Automation Blueprint tutorial series.

Add Rotating Banner Ads

WordPress lets you easily install rotating banner ad plugins on your blog (and your website) to drive visitors to your online store, special deals, product pages, etc.

For more details, see our tutorial on how to add rotating advertising banners in your WordPress site.

Add Email Capture Forms

You can easily set up opt-in forms on your WordPress blog to collect subscriber email addresses and drive visitors to your main website via newsletters and email marketing campaigns.

For more details, see our tutorial on email marketing with WordPress.

Add Menu Links

WordPress lets you easily add links pointing visitors to your main website in your blog’s header and footer navigation menus, sidebar links, redirect links, etc.

For more details, see our tutorial on how to use WordPress menus.

Use QR Codes

Do you participate in trade or industry events, conferences, trade shows, markets, exhibitions, etc.?

If so, you can use QR codes with your WordPress blog to promote your business at these events.

For more details, see our tutorial on how to promote your business at marketing events using QR codes.

Syndicate Your Content Using RSS Feeds

WordPress automatically publishes your posts to an RSS feed, allowing other websites and blogs to syndicate your content, creating additional exposure online for your business.

For more details, see our Ultimate Guide To WordPress RSS.

Step 5 – Review Your Stats & Improve Your Results

The last step in this set up is to regularly review your stats and look for ways to improve your results …

Review your stats and improve your results

(Review your stats and improve your results)

For example, if your main website is an e-commerce store, you can improve your results in many ways using the methods outlined in Step 4 to promote the following on your WordPress marketing blog:

  • New products
  • Best-selling products
  • Slow moving products
  • Excess stock
  • Clearance items or discontinued inventory
  • Special deals / Limited offers
  • Annual, seasonal, or one-off sales
  • etc.

Useful Tip

If you do any kind of paid advertising (e.g. Google AdWords, Facebook ads, print ads, etc.), review your stats from your ad campaigns and use these to improve your content marketing strategy using your WordPress blog.

By improving your organic results, you can reduce your marketing costs and increase your profit margins.

As you can see,  every area of your WordPress blog can be used with different marketing methods to promote your business and drive more traffic to your main website.

We hope that you have found the above tutorial useful. If you need help installing and configuring a WordPress blog for your business, see our FREE detailed step-by-step WordPress tutorials or visit our WordPress services directory.

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Small Business Blogging Ideas – Using WordPress To Better Engage Visitors

Here are some great ideas on using a WordPress blog to help you better communicate and fully engage with your visitors, prospects, and customers.

Small Business Blogging Ideas - Using WordPress To Better Engage VisitorsA blog is a powerful marketing tool for small business owners. A good blog engages its visitors and encourages them to get actively involved.

Unlike regular traditional static websites, a WordPress blog allows you to communicate with your visitors, prospects, and customers in the form of a dialog. By fully engaging with users online, your blog can help your business boost trust and loyalty and keep people coming back to your site for more.

Small Business Blogging Ideas – Using WordPress To Better Engage Visitors

If you are a small business owner, you need to engage your prospective customers. Here are some great ideas to get this interaction going using a WordPress blog:

Contests & Giveaways

Contests are an effective way to build social influence and generate email leads where visitors provide you with their real name and email address. Because the incentive of winning is very strong, running contests can also get visitors engaging with you who haven’t done so before, and sharing your contest with their social network.

Why not hold a contest through your blog where the winner (or winners) get a prize? This could be a prize like an Amazon gift voucher, or something directly related to using your products or services, like a free service, product sample, or download access to information that others would normally have to purchase in order to get access, or even a blend of tangible goods coupled with something that is specific to your business or industry.

You don’t need to have a big budget to run your first contest. For example, you can offer a $25 Amazon gift card and a 30-minute free consultation call with you for help, if you provide any kind of coaching or consulting services, or a free session, e-book or product sample.

You can also make the contest involve getting other people to sign up to your newsletter or opt-in list, or promote your video or blog on their social networks, etc.

With a WordPress-powered blog, for example, you can integrate a contest management plugin like Contest Domination to help you build a list of subscribers by running contests and giveaways.

Contest Domination

WordPress Plugin - Contest Domination(Contest Domination – WordPress Contest Plugin)

Contest Domination is a simple and easy to set up plugin that lets you quickly set up, manage and track unlimited contests on your blog. You can sign up for a free version, or upgrade to the paid versions, which gives you access to features like integration with your autoresponder, custom fields, detailed analytics, domain mapping, and more.

To learn more about this plugin, visit the site below:

Wishpond

Run Contests & Promos With Wishpond(Run Contests & Promos With Wishpond)

Wishpond provides a suite of tools that lets you run contests and promos, including sweepstakes, photo contests, Instagram promotions, and more, as well as create and split-test mobile-responsive landing pages, generate leads with powerful and customizable popups, overlays and sidebar forms, and even set up marketing automation processes.

To learn more about setting up social contests and sweepstakes using Wishpond, visit the website below:

Info

If you plan to run brand promotions, competitions, Facebook promotions, or any other type of sweepstake or contest that includes an element of chance (or even skill, e.g. “Tell us in 25 words or less …”), make sure that you are not breaking any laws. Depending on where and how you plan to run your promotions, you may need a permit to run competitions or comply with certain legal requirements to avoid getting in trouble.

If everything is okay and you’re good to go with your marketing strategy, then post the rules online and make sure that people clearly understand what they are required to do to participate and qualify for the prize(s) you’re offering.

Also, make sure to promote your contest or giveaway on all of your marketing channels including social media, your website and your offline materials. Remember that the objective of this exercise is to drive as much traffic to your blog as possible.

Case Studies

Using case studies on your blog not only helps to engage your customers, they also help you accomplish many great things at once.

Case studies attract new readers, showcase your clients, educate customers and highlight many of the benefits of using your business. A case study gives customers practical information they can use and provides them with concrete proof that your business gets results.

If you don’t know where to begin when it comes to creating case studies, search online for “how to create a case study”, or see the articles below:

Tip

Adding a written or video testimonial to a case study helps to increase engagement with your blog readers and gives your case study greater authority and authenticity!

You can also offer to send readers a free case study in exchange for signing up to your newsletter or opt-in form …

Add an opt-in form to your WordPress blog

(Add an opt-in form to your WordPress blog)

Adding an opt-in form to WordPress is easy.

To learn more about adding an opt-in form to WordPress, see the tutorial below:

Customer Success Stories

Customer success stories are similar to case studies in that they can serve as testimonials and “social proof” for your business.

Whenever a customer thanks you or lets you know how your business has helped them, contact them immediately and ask them if they would mind being featured on your blog. You can offer to keep their testimonial anonymous if they prefer, or promote them on your blog with a live link pointing back to their website.

Useful Tip

If you receive great feedback via email or via the telephone that you would like to use as a testimonial, you can make it easier for your customers to provide you with a testimonial by creating the testimonial yourself using the words of their email or quoting the feedback they’ve given you, and then simply emailing them the finished testimonial and asking them to give you permission to use it, or to add any modifications they would like to see made before it gets published when they reply with their permission. This also lets you control the way the testimonial will appear when published.

If your business blog is built using the WordPress platform, you can easily add testimonial add-ons (called plugins) to your site that lets you display customer testimonials on your site. Here are a few testimonial plugins you can check out for your WordPress site:

  • WP Customer Reviews – This free plugin allows you to setup a specific page on your blog to receive customer testimonials for your business/service or to write reviews about multiple products (using multiple pages).
  • WP Elegant Testimonial – This is an easy to use free WordPress Testimonial Plugin that lets you insert professional-looking testimonials into any post or page. There is no limit to the number of testimonials you can use on a specific page. You can insert as many testimonials as you want using shortcodes.
  • Testimonials Widget – This plugin allows you to display random or selected portfolio, quotes, reviews, showcases, or text with images on your WordPress blog. You can insert Testimonials Widget content via shortcode, theme functions, or widgets with category and tag selections and having multiple display options such as random or specific ordering.

Testimonials are a great way to engage with your readers and show them proof and examples of what your business can do to help them.

For more great information about using testimonials and other WordPress testimonial plugins, see the tutorial below:

Lists And Checklists

Blog readers love lists and checklists. Lists are not only easy to read and to digest, but useful checklists can be shared socially around the web, driving more visitors to your blog.

Practical Tip

Some of the most popular articles to write lists for are “Top Ten” lists and “Biggest Mistakes To Avoid” lists. Start a “Topic Diary” and write your ideas for list topics down, then continue adding to this list whenever you come across a new topic idea. If you need some inspiration, check out Listverse – a website dedicated to “Top 10 Lists”.

Listverse

(Listverse)

You can engage your blog visitors and attract a lot of reader comments simply by asking them at the end of your list post what some of their ideas are, which item on the list was their favorite, was there anything they felt was left off the list, any new lists about your industry that they would like to see, etc.

To learn more about adding user-generated content to WordPress, see the tutorial below:

Creative Ideas For Your Products

A great strategy for engaging readers on your small business blog is to write blog posts that show people how to use your products in creative ways. This not only informs and educates your potential customers about new ideas and practical ways to use your products or services, it also shows off the benefits and versatility of what you offer and gives them new options for engaging with your business.

Think about all the different types of customers your business can cater to, all of the problems and challenges it can help them solve and begin to write about all of the different ways your products and services can be put to use.

Create a customer survey and ask your existing customers what kind of problems your products helped to solve, or if they have used your products in any unusual or unconventional way and what results did they get.

At the end of your blog posts where you share creative product ideas, uses and applications ask your readers if they can see any additional uses for what your business has to offer.

To learn more about adding surveys and polls to WordPress, see the tutorial below:

Videos

You don’t have to only write blog posts. You can also create videos and add these to your blog.

Videos are a great way to engage readers on your blog, because they show you rather than just tell you what to do.

You can purchase screen capture and video editing software like Camtasia that lets you create narrated “how to” videos as you navigate your computer and browsers, or just record videos on a smartphone, then upload these to YouTube and embed them on your blog.

Camtasia - Screen Capture Software(Camtasia – Screen Capture Software)

If you organize events or social functions, or do any kind of external work for clients (e.g. home building, interior decorating, landscaping, flower arranging, etc…), you can create a ‘before and after” video with a commentary of the processes involved.

Make “how to” videos that teach your customers about you and your business expertise. Even better, make it fun and you’ll increase the chances of your video being shared with others and going viral online.

To learn more about marketing your business with videos, see the tutorial below:

Infographics

Infographics are visual representations of information. They give your readers a visually exciting way to access and digest the information you are offering.

Basically, you take the information you want to convey and then make something visually creative with it, using graphs, images, statistical reports, etc …

Here’s an example of what an infographic looks like…

How To Calculate Customer Lifetime Value++ Click Image to Enlarge ++

(Source: How To Calculate Lifetime Value)

You can make your own infographic using free online programs – just search for “how to create infographics free” online, or see the tutorial below:

Tip

After creating and posting an infographic on your blog, make sure to share it on Pinterest. Pinterest is a content sharing service that allows members to “pin” images, videos and other objects to their pinboard, and this can help drive new visitors and prospects to your blog …

Share your images on Pinterest for added exposure, traffic, and engagement

(Share your images on Pinterest for added exposure, traffic, and engagement)

Hopefully, this post has given you a number of great ideas on ways to use a WordPress blog to better engage your site visitors.

A final tip is to make sure that you continually mix things up on your blog. Plan to add content with embedded infographics, videos, etc. Talk about your new products in one post and offer a list of simple tips, or customer experiences in another post. Test different blog post formats and ideas as much as possible and study your traffic analytics regularly. Use statistical reports, survey results, polls etc. to not only engage your visitors, but also to learn what is and isn’t working in your online marketing approach.

Keep trying out new ideas and see what sticks with your blog readers (make sure that you can measure the results of your tests and the implementation of new ideas, however, otherwise you won’t know what is working and what needs to be improved!)

When it comes to using your blog to engage readers, remember that if you’re only adding ‘filler’ content to your blog for the sake of adding content, people will quickly become disinterest and disengaged. Some may even see your blog as spammy. So … keep your content real, informative, educational, and useful and you will be well on your way to attracting more visitors to your blog and keeping them engaged and eager to return.

Small Business Blogging Ideas - Using WordPress To Better Engage Visitors

(Source: Pixabay)

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How To Create A Blog Page In WordPress

Learn how to create a blog page on your WordPress site that will automatically display your most recent published blog posts.

How To Create A Blog Page In WordPress

How To Create A Blog Page In WordPressIn a previous article, we have covered how to easily create a WordPress home page.

If you read that tutorial, you will see how in a default installation, WordPress acts as a ‘blog’ and presents a dynamic list of recently-published blog posts.

On a WordPress blog page, visitors can see the post titles and first paragraph or two of the content visible for each article published and links pointing to separate pages which contain the full article (e.g. ”click here to learn more”…)

How To Create A Blog Page To Display Your Latest Blog Post Entries

Info

Note: The way your blog posts appear on your site depends to a large extent on what WordPress theme you use.

Also, many e-commerce themes display your shop on the home page and provide a separate built-in blog section. For example, here is  the theme options page of a best-selling  WordPress e-commerce theme called Avada …

Avada theme includes a built-in blog section

(Avada theme includes a built-in blog section)

As you can see, the Avada WordPress theme already comes with a built-in blog section, so there’s no need to create a separate blog page.

To learn more about WordPress themes, see this article:

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We also explained how to change your site from looking like a ‘blog’ that presents a dynamic list of recently-published posts, to looking more like a ‘website’ with a static home page …

How To Create A Blog Section In WordPress

To view this tutorial, go here:

Now, what if you would like to use your WordPress site as both a website and a blog, so visitors can be greeted by a home page when arriving on your site like a traditional website, but also be able to read the most recent articles on a ‘blog’ area of your website?

Simple … just create a ‘blog page’!

With WordPress, you can easily create a ‘blog’ page in your website that displays new posts to visitors with the latest entries displayed at the top of the page.

Go through the tutorial below to learn how to create a blog page to display your latest content.

Step-By-Step Tutorial: How To Create A Blog Page In WordPress To Display Your Latest Posts

As we’ve already explained, in a default WordPress installation, your site acts as a blog, displaying your newest content dynamically (i.e. not fixed) on the landing page.

In this situation, however, we want our web site to look like a static website (i.e. with a ‘fixed’ home page) but also have an additional ‘blog’ component.

To create a Blog Page for your website, first, create a new page.

In your WP dashboard menu, select Pages > Add New

How To Create A Blog Page In WordPress

You can name your page anything you want (e.g. “Blog”, “Specials”, “Company Blog,” etc). For our example, let’s just call this page “Blog”…

How To Create A Blog In Your WordPress Site

Info

Important: Leave the content section of this page completely empty. Do not type anything into the content editor section.

After adding the new page title, publish your new page to create your new Blog Page…

How To Create A Blog Section In Your WP Site

You have now created your Blog Page, but we’re not quite done yet. You still need to instruct WordPress to make the Blog Page be the page that will show your post.

After you have saved and published your new blog page, go to your WP dashboard menu and choose Settings > Reading

How To Create A Blog Page To Display Your WordPress Posts

In the Reading Settings area, configure the following settings:

  1. Select A static page.
  2. In Posts page: find the page you have just created from the dropdown menu.
  3. Click Save Changes after completing the above steps …

How To Create A Blog Page In WordPress

Now, when users click on the ‘Blog’ link on your site, they will view your latest post entries showing on your site…

How To Create A Blog Page In WordPress

Congratulations! Now you know how to create a separate blog area on your website that will automatically list your latest published blog posts.

WordPress Tip

See this tutorial to learn how to specify the number of entries displayed on your WordPress blog:

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