Savvy marketers know that building a mailing list is one of the best ways to grow your business online.
This is because a mailing list of responsive customers gives you traffic on tap and access to repeat customers.
Research shows that, on average, 50%-80% of visitors to a site who leave will never return. That’s a lot of money you’re probably leaving on the table. Testing also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s so important, therefore, to try and interact repeatedly with visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get your visitors’ contact details while they’re visiting your website, so you can build a relationship after they have left your web site.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.
Now … there are many ways and different strategies to build an email list, but until very recently, it was very hard to find one solution that incorporates almost all types of proven list-building methods available for capturing email addresses on a website.
Thrive Leads – List-Building Plugin For WP Sites
Plugin Description
Thrive Leads WP mailing list-building plugin could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a range of different opt-in forms, split-test different offers, boost your conversions, and get traffic on call, without leaving your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build a subscriber list, and almost all of these methods and strategies use subscription forms.
One of the key differences between Thrive Leads and other solutions that allow you to collect email addresses is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies already built-in.
Thrive Leads mail list-building plugin for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build a mailing list faster.
Learn more about the plugin here:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:
It’s A Plugin For WordPress Users
Thrive Leads WP list-building plugin eliminates the need to install multiple plugins . This not only reduces the possibility of plugin conflicts, but also keeps your website’s loading speed down.
Easy Installation
Thrive Leads installs just like any plugin. Just upload it to your Plugin folder via your admin account and activate.
Really Simple To Use
Thrive Leads has made it very easy to set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
To get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars and a responsive support team that is available to help you and answer any questions you have.
Every Kind Of Opt-In Form Your Business Needs
With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every type of form you will ever need.
For example, you can use the plugin to add unblockable “pop-up” lightboxes …
Display forms that slide in from the corner of your page …
You can use the plugin to insert in-line opt-in forms anywhere within your content, or the middle of your blog posts …
Insert a subscription form into the sidebar widget section …
You can insert two-step opt-in links that open a lightbox form when visitors click on a link …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads combines every type of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads provides many great features to site owners. Here are just a few of these:
Fast And Simple To Install
Ready to go to work in minutes. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, plus a dedicated support team.
This list-building software not only combines every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns directly from within your own dashboard.
All-In-One List Building Strategies For Maximum Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design And Deploy
Thrive Leads provides an extensive library of professionally-designed and web optimized form templates that you can fully customize to suit your needs, letting you build conversion-boosting forms with no coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Powerful Split Testing
Split testing is the fastest way to optimize your conversion rate and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:
A/B Test Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the test variations that aren’t performing, and display only the highest converting tests after enough data has been collected.
You just begin testing and the plugin handles the rest, automatically picking the winners and hiding the losers over time.
Split-Test Different Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 45 seconds
- Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if a form should appear instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further optimize your conversion rate.
Split-Test Opt-In Form Types
The plugin also lets you A/B test different opt-in form types. For example, you can test a lightbox pop-up vs a ribbon form and see which kind of form performs better for your business.
A/B Test Offers
The Thrive Leads plugin even lets you see how different offers compare against one another.
For example, you can connect different forms to different email campaigns to help you decide which offer results in the best conversion rates for your business.

(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your opt-in forms, but you can easily clone an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a slide-in form on the Front Page only), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to particular segments of your audience at precisely the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all major web browsers.
Reports For Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the software provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best converting sources.
Integrates Seamlessly With All Major Autoresponders & Popular Email Marketing Services
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services with different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that extend well beyond what most other list-building software provide.
User Testimonials
Below are a couple of the testimonials and feedback users have written about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, case studies and a support team that is available to help users sort out any problems they might experience.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year updates with their purchase, backed by a no-risk, 30 day, full money-back guarantee.
Software Price
Thrive Leads is available in the following editions:
- Single Site – This option lets you install & activate the plugin on a single domain. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – This option lets you install & activate the plugin on all sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – The Agency option allows you to install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Pricing details of the product depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin retails for the amounts shown above. This may or may not be the actual price charged by the software seller when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price here:
Additional Info
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your entire site.
For a demo video showing how the plugin works, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a email list, the only way to improve your results is to run A/B tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms are shown to visitors, and the tools to increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing users to create and add pop-up forms to their web pages. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, visit the plugin website: Thrive Leads – WP Mail List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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