Savvy marketers understand that building a mailing list is one of the most valuable assets you can create for a business online.
This is because a list gives you traffic on tap and access to repeat sales.
Research shows that, on average, 50%-80% of everyone who visits your site who leave will never return. That’s a lot of money to leave behind. Research also shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s crucial, therefore, to explore a way that will help you interact repeatedly with site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to capture your visitors’ contact details while they’re visiting your website or blog, so you can build a relationship after they have left your site.
Building a list is absolutely essential for building a successful online business. A great list of contacts has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many ways and different strategies to build a subscriber list, but until now, it was very difficult to find an affordable and easy-to-use solution that gives users access to all types of proven list-building methods available to capture visitors’ email addresses on your website.
Thrive Leads – WordPress Mailing Builder
Plugin Description
Thrive Leads mail list-building plugin for WordPress lets you build a list of subscribers fast using a wide range of opt-in forms, test different offers, boost your conversions, and get traffic on demand, without leaving your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build an email list, and almost all of these methods and strategies involve subscription forms.
One of the key differences between Thrive Leads and other email marketing software is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built all into one plugin.
Thrive Leads list builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon see, the plugin was developed to help WP users not just build a mailing list, but build a mailing list faster.
Learn more about the plugin here:
Plugin Benefits
Here are just some of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your website:
It’s WordPress
The Thrive Leads list builder for WordPress eliminates the need to install multiple plugins on your WP site. This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Ready To Use In Minutes
Thrive Leads is quite easy to install. Just upload it to your Plugin folder via your admin area and activate.
Really Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-40 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive training content, webinars and a support team that is available to help you and answer any questions you have.
Every Kind Of Form You Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every type of form you need.
For example, you can use the plugin to add eye-catching “pop-up” lightboxes …
Display slide-in forms …
You can use Thrive Leads to insert opt-in forms anywhere within your content, or the middle of your blog posts …
Insert an opt-in form into the sidebar widget menu …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads offers many unique features to WP users. Here are just a few:
Fast And Easy To Install
Ready to go to work in minutes. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, plus a dedicated support team.
This software not only combines every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies from your own dashboard.
All-In-1 List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to maximize your conversions into one easy-to-use software:
Design & Deploy
The plugin provides dozens of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, letting you build conversion-boosting opt-in forms without coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
A/B Testing
Split testing is the fastest way to improve your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including:
A/B Test Designs And Content
The plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and keep displaying only the highest converting tests after enough data has been gathered.
You just begin testing and the plugin will handle everything else, automatically helping you increase your conversion rates over time.
Split-Test Different Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 2 minutes
- Scroll-depth triggers where a message will appear once the visitor scrolls down at least 30% of the web page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further optimize your conversion rate.
A/B Test Multiple Opt-In Form Types
Thrive Leads also lets you run A/B tests on different opt-in form types. For example, you can test a lightbox pop-up vs an in-line form and see which type of form performs better for your business.
Split-Test Offers
The Thrive Leads plugin even lets you test completely different offers.
For example, you can assign different forms to different follow-up sequences to help you determine which campaign offers yield the best conversion results.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your forms, but you can easily clone an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a slide-in form on the Front Page only), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to display to specific segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads is also compatible will all major browsers.
In-Depth Reporting
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from your best converting sources.
Integrates Seamlessly With Major Autoresponders And Popular Email Marketing Systems
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services with different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives users opt-in testing capabilities that extend well beyond any other list-building software.
Testimonials
Below are some of the testimonials and comments that customers have published about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Product Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies and a dedicated support team that is available to help users sort out any issues they might experience.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, 30 day, full refund guarantee.
Software Price
The plugin is available in the following editions:
- Single Site – This license allows you to install & activate the plugin on one single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – This edition lets you install & activate the plugin on all domains that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – This option allows you to install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The cost to purchase Thrive Leads depends on whether there are any promotions or limited-time special offers. The price above was current at the time this content was written. This may not be the actual pricing charged by the product developer when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing details:
Additional Plugin Tips
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your site.
For ”how to” videos of the plugin in action, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a mailing list, the only way to increase the speed your list grows is by running A/B tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms display to visitors, and the tools to improve your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and insert pop-up forms into their site. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – List Builder For Boosting WordPress Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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