Tag: WordPress Social Media Tools

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we examine a number of tracking tools that let you:

• Search, find, segment, organize and target users according to specific demographic criteria, their interests, etc.
• Monitor social conversations online
• Identify key buying signals.

With this information, you can start meaningful conversations with prospects online and pitch them your message.

Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you’ve been searching for smarter ways to improve your business results using social media, then check out this list of dozens of social media management tools & resources.

Social Media Tools That Can Help Grow Your Business Online

(Discover what consumers are saying about you, your business, and your competitors on social media)

Wouldn’t it be great if there was a free, simple and easy way to know what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news about all kinds of topics, stay informed about people, brands and companies, and track what is being published online about you and your business.

Google Alerts is not only great for helping you manage your reputation online, but also for sourcing news about people, companies, or any other topic you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) index a new web page, news update, blog post, press release, a tweet, video, or any other content related to that topic, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on setting up alerts with Google here: Google Alerts – A Simple & Easy Tutorial

Hootsuite

(Hootsuite.com)

Hootsuite is a social management application that lets you manage all of your social media profiles from one dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

To learn more, visit this site: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will then automatically post the content for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app.

For more details, go here: Buffer

Social Metrics

(SocialMetricsPro)

SocialMetricsPro is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.

We have written a comprehensive article on SocialMetrics. Go here to learn more: SocialMetricsPro

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social networks, schedule post messages, engage with your audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster includes powerful marketing and social features: professional image-sharing designs, Facebook fanpage search tool, bulk content importing and scheduling, agency license to manage unlimited social media accounts, and more.

To learn more, visit this site: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can organize your data by business or customers, and track competitor profiles in addition to your own.

Go here to learn more: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Go here for more details: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

For more information, go here: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social media monitoring tool designed for small and medium sized businesses, content marketers, community managers, online marketers, and analysts. It lets you track your brand mentions, schedule and launch social media posts, and measure resulting conversion, sales, and engagement metrics, sentiment, buzz, and more for those posts.

Go here for more details: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social measuring service that allows you to monitor brand mentions on the social web.

HowSociable.com displays brand viability metrics across 30+ social media channels. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which areas you can improve your marketing on.

For more details, go here: HowSociable.com

Mention

(Mention)

Mention allows anyone to know what’s being said about them online and on social media.

Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows collaborative monitoring.

More information: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a web analytics software application used for tracking website traffic, visitor behaviour, unique web page views and view duration, identify user web browsers, etc., it can also help you track posts made to your social accounts.

Hootsuite has published a tutorial on how to track social media links with Google Analytics on their blog.

Facebook Insights

(Facebook)

Facebook not only lets you add social plugins to your site for sharing, commenting, and following social plugins and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This lets you analyze how your content is performing on Facebook’s social networking platform.

(Facebook.com – Insights)

Facebook Insights provides multiple metrics and analytics that can help you better understand page performance. You can then use this data to improve your business marketing efforts.

You can use Facebook’s Page Insights to see which of your posts have attracted the most likes, shares, and comments and to learn about user demographics. You can then use this data to publish content when your posts are most likely to reach more targeted people.

Go here for more details: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and gives you a breakdown of your tweet impressions, top tweets, followers, profile visits, and top tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter Analytics – Tweet activity)

Go here for more info: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets you see how your channel is performing on YouTube.

You can monitor traffic sources, demographics, views, earnings from playbacks, how many minutes users watched a video, and more.

More information: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you explore what people like from your profile, and what they save from your website. With Pin insights, you can get data about your audience and learn what they want more of.

More info: Pinterest Analytics

Additional Social Media-Related Tools

New tools and technologies are being developed each year to help businesses take advantage of social media.

The list below contains a number of other social media-related worth knowing about. Keep in mind that new web technologies change. If anything changes in the list below, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional lists and share these lists with colleagues, friends and family.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can monitor conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash links brands looking to promote their products and services with bloggers who are willing to write content designed to bring brands the positive attention they are looking for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.

CircleCount

CircleCount is a Google+ education resource. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io can be used to track your followers and friends on Twitter and other social networks and manage relevant, real-time relationship data.

Conversocial

Never miss another comment about your brand. Conversocial lets you manage customer service flow and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a social tool that helps improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a collaboration app for creatives. If you work with images, audio, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Icerocket

Icerocket is a social media search engine which lets you search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring application designed specifically for Pinterest. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance across Pinterest.

ViralWoot

Viralwoot is a social media marketing tool that lets business using Pinterest schedule, promote, manage and grow their accounts. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. using built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, keywords, search queries, and hashtags are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (Sparkcentral, SocialFlow, Twilert, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, listen into the conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and gain valuable insights into the communities that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides affordable, fast, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their prospects, customers, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in dozens of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts and any other service you use. Know which of your tweets, posts, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based website that allows users on Twitter to access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that gives you search results of what your friends are sharing on top of your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet is a simple social monitoring tool that shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

***

We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.

***