Tag: WordPress Social Media Tools

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we examine a number of monitoring tools that allow you to:

• Search, find, segment, organize and target users according to demographics, their interests and behavior, etc.
• Monitor social conversations online
• Identify consumer buying signals.

With this information, you can engage in meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media activity. If you’ve been looking for smarter ways to increase sales using social media, then check out this list of dozens of cost-effective social media analytics tools and resources.

WordPress Social Media Monitoring Tools

(Discover what people are saying about you, your brand, and your competition on social media)

Is there a simple and easy way to know what is happening in your industry or niche that will save you time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news about all kinds of topics, stay informed about people, brands and companies, and track what other people are posting about you and your business online.

Google Alerts is not only useful for helping you manage your reputation online, but also for receiving news about people, companies, and any topic you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, press release, blog post, news update, a video, tweet, or any other content related to that topic, you will automatically receive an email or RSS update.

We’ve created a simple tutorial on how to set up Google alerts here: How To Set Up Google Alerts In Three Easy Steps

Hootsuite

(Hootsuite)

Hootsuite is a social management platform that lets you manage all of your social activities from a single dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Visit this site to learn more: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. Add updates to your Buffer account and it will be posted for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.

More information: Buffer

Social Metrics Pro

(Social Metrics WordPress Social Media Analytics Plugin)

Social Metrics is a WordPress plugin that lets you track social signals from leading social media networks like Facebook, GooglePlus, Twitter, StumbleUpon, LinkedIn, Pinterest, and Digg.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.

If you want to learn more about Social Metrics, refer to this article: SocialMetrics WordPress Social Analytics Plugin

Sociocaster

(Sociocaster)

Posting to your Linkedin, Facebook, WordPress, and Twitter accounts is time-consuming. To get all of these tasks done usually requires using different plugins, tools, and applications. Sociocaster lets you do it all from one single location.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful social and marketing features: a powerful visual designer, Facebook fanpage search tool, responsive mobile UI, unlimited social media account management (agency license), and much more.

To learn more, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management solution that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track competitor profiles in addition to your own.

More information: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, URL, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

More info: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

To learn more, visit this site: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social monitoring tool for SMBs, online marketers, community managers, analysts, and content marketers. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure resulting sales and engagement, buzz, sentiment, and more of posts from a single platform.

Go here for more details: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social media monitoring service that lets you see how your brand and business is mentioned on the social web.

HowSociable displays brand viability metrics on 35+ social media channels and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social sites.

To learn more, go here: HowSociable.com

Mention

(Mention.com)

Mention allows anyone to know what’s being said about them online and on social media.

Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows collaborative monitoring (assigning mentions with other team members and sharing alerts), and is cross-device compatible.

To learn more, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a web analytics tool, it can also track links posted from your WP blog to your social media campaigns.

Hootsuite has published a simple 6-step tutorial on tracking social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social media plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you see how your content is performing on the Facebook platform.

(Facebook – Insight Types)

The Facebook Insights dashboard tracks active users to help you with your marketing efforts.

You can use Page Insights to learn about your posts — which are attracting the most likes, comments, and shares and to learn about your the demographics of your audience. You can then use this data to create more of the type of content that your audience is interested in reading.

To learn more, visit this website: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and provides a break down of your followers, profile views, tweet impressions, tweets, and tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.

(Twitter – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics lets publishers better understand how their channel is performing on YouTube.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real-time, watch-time, engagement, and earnings reports.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audiences so you can learn what your customers want.

More information: Pinterest Analytics

Other Social Media Services And Web Applications

New tools and technologies are being launched each year to help businesses take advantage of social media.

The list below contains a number of other social media-related worth knowing about. Keep in mind that web technologies are continually evolving. If any of the tools below change, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. Create professional and personal to-do lists and share these lists with friends, colleagues and family.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ technology enables customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, follow conversations, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash connects brands searching for ways to promote their services and products with bloggers who are willing to write content aimed at bringing brands positive media attention.

BrandWatch

accurately listen to conversations about your brand, your products or your market.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action.

CircleCount

CircleCount is a Google Plus education tool. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contaxio monitors your followers and friends on Twitter and provides detail that can help you choose when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, then use that information to make informed business decisions.

Disqus

Disqus is a social tool that aims to help improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a creative social media tool. If you work with videos, images, or sounds, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Icerocket

Meltwater IceRocket is a social search engine which lets you search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, clients, or company using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a Pinterest analytics, management, and marketing tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.

ViralWoot

ViralWoot is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. You can add multiple accounts and view the performance of your pins with the built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for hashtags, your chosen keywords, and search queries. TweetReach shows you the estimated potential of the tweets for your given query.

Keyhole

Keyhole is a real-time social media search monitoring service that allows you to track URLs, #hashtags, and keywords on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in one place.

SocialBakers

SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find the conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Discover influencers, find new and related topics, and gain valuable insights into the communities that matter to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides simple, fast, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their social networks, prospects, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides you with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search for followers on Twitter in many business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. Find out which of your tweets, posts, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall is based in the UK and lets Twitter users access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam displays search results based on what your friends share on top of your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using the WordPress software to grow your business online, please see our related posts section below.

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