In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we examine a number of monitoring tools, services and applications that allow you to:
- Search, find, segment, filter and organize users according to demographic criteria, their interests, etc.
- Monitor and listen in on social conversations online
- Identify consumer buying signals.
This information will let you start meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you’ve been looking for cost-effective ways to improve your business results using social media, then check out our list of 30 social media management tools & resources.
Social Media Tracking Tools For WordPress Users
(Discover what people are saying about you, your business, and your competitors on social media)
Is there a free, simple and easy way to find out what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …
Google Alerts
(You can monitor the web for new content with Google Alerts)
Google Alerts is simple, useful and free tool from Google that lets you keep up with news about all kinds of topics, stay informed about people and companies, and track what other people are saying about you and your business online.
Google Alerts is not only only a great social media monitoring tool for helping you manage your reputation online, but also for gathering news about people, brands, companies, and any topic you need to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web page, blog post, news update, press release, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
If you want to learn how to set up Google alerts, see this tutorial: How To Set Up A Google Alert – A Simple And Easy Step-By-Step Guide
Hootsuite
(Hootsuite.com)
Hootsuite is a social management platform that lets you manage all of your social profiles from one dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here to learn more: Hootsuite
Buffer
(Buffer.com)
Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app.
For more information, go here: Buffer
SocialMetricsPro
(SocialMetrics)
Social Metrics Pro is a plugin for WordPress that tracks social signals across leading social media networks like Twitter, Google Plus, Facebook, StumbleUpon, LinkedIn, Digg, and Pinterest.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a detailed article about SocialMetrics. Go here to learn more: SocialMetrics Social Analytics Plugin For WordPress
Sociocaster
(Sociocaster – Social media management for internet marketers)
Posting to WordPress, Linkedin, Facebook, and Twitter is time-consuming. To get all of these tasks done usually requires using different applications, plugins, and software. With Sociocaster, you can do this all from one single dashboard with just a few clicks.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes lots of powerful marketing and social features: a powerful visual designer, viral video finder and posting tool, built-in reply to Facebook comments, agency license to manage unlimited social accounts, and much more.
Go here for more details: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport
(SocialReport)
SocialReport is an all-in-one social media management solution that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.
More info: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, URL, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
Go here for more info: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you are following, and more.
More information: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve.com is a social media monitoring tool for small and medium sized businesses, content marketers, online marketers, community managers, and analysts. Beevolve lets you track your brand mentions, schedule and launch social media posts, and measure resulting engagement and sales, social buzz, sentiment, etc. of all your posts.
More info: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple social media monitoring tool that lets you see how brands and businesses are mentioned across different social media properties.
HowSociable displays brand viability metrics across more than 30 social channels. It delivers you a “social magnitude” score that lets you know how well you are doing across those social sites.
To learn more, visit this website: HowSociable
Mention
(Mention.com)
Mention provides media monitoring for every kind of business, CEOs, agencies, marketers, etc..
Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have access to real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring.
Go here for more information: Mention
Google Analytics
(Google Analytics)
Google Analytics is not just a web analytics software application, it can also help you track posts made to your social campaigns.
Visit the Hootsuite blog to read a great step-by-step tutorial on tracking social media links with Google Analytics.
Facebook Insights
(Facebook Insights)
Facebook not only lets you integrate share, follow, and like social buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you understand how your campaigns are performing on Facebook’s platform.
(Facebook – Insight Types)
The Facebook Page Insights dashboard can be viewed by any page administrators and can help you with your business marketing efforts by allowing you to track the number of active users on your Page.
You can use Page Insights to learn about your posts — which have attracted the most comments, shares, and likes and to learn about your about your audience. You can then use this information to publish content when your posts are most likely to reach more targeted people.
For more information, go here: Facebook Insights
Twitter Analytics
(Twitter)
Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your profile visits, tweet impressions, followers, top tweets, and tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.
(Twitter.com – Tweet activity)
Visit this website to learn more: Twitter Analytics
YouTube Analytics
(YouTube)
YouTube Analytics provides analytic reports to publishers.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real time, engagement, watch-time, and earnings reports.
For more details, go here: YouTube Analytics
Pinterest Analytics
(Pinterest.com)
Pinterest Analytics helps you explore what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin content to your boards. You can get information that helps you learn who your audience is and what they want.
Visit this website to learn more: Pinterest Analytics
Other Social Media Services & Web Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media-related tools and services. Keep in mind that web technologies continually evolve. If anything changes in the list below, please let us know in the comment section.
Wunderlist
Wunderlist is a task management tool with a social twist. It lets you create professional and personal task lists and share these lists with friends, family and colleagues.
SDL/Alterian
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Answerbase
Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content discoverable?”, etc.
ViralHeat
Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, follow conversations, publish and schedule updates, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream to your blog.
BlogDash
BlogDash connects brands looking to promote their products and services with bloggers willing to write content designed to bring brands the positive attention they are searching for.
BrandWatch
BrandWatch allows you to tap into the power of social listening about your brand, your market, or your products with pinpoint accuracy.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.
CircleCount
CircleCountCircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.
Commun.it
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io
Contaxio tracks your followers and friends on Twitter and provides detail that can help you choose when to follow back.
Conversocial
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels such as Facebook, Twitter, Instagram and YouTube.
SocialStudio
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus is a free service that facilitates the growth and spread of online communities through blog discussions. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Icerocket
Icerocket is a social media search engine which allows you to search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.
GroupHigh
With GroupHigh you can promote your company, products, or clients using a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.
TailWind
Tailwind is a Pinterest analytics, management, and marketing tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure results.
Viralwoot
Viralwoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach
TweetReach lets you measure how well your tweets, search queries, keywords, and hashtags are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their performance results using easy to understand visual reports.
Riffle
Riffle integrates with every Twitter platform (Twitter.com, Shoutlet, MarketMeSuite, etc) and provides you with Twitter analytics, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii links bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
Unified Social / PageLevel
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured
SimplyMeasured lets you analyze and understand conversations, competitors, and the audiences that matter to you across every social channel.
SocialBakers
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, find conversations that matter, measure digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and get insights into the audiences and communities that matter most to you.
ThisMoment
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur
Trackur provides fast, simple, and affordable social media monitoring.
TrapIt
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their social networks, customers, and prospects.
Tweepi
Tweepi provides multiple ways of searching for users that might have an interest in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and interested users may check your profile and follow back.
Followadder
Followadder provides you with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many business categories, or your geographical area for Twitter followers.
TwentyFeet
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other social service you use. Know which of your tweets, posts, photos, or videos get the most engagement in seconds.
TwitterFall
Twitterfall allows Twitter users to access upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam
Wajam displays search results of what your friends are sharing on top of your normal search results.
Addictomatic
Addictomatic lets you instantly create a page with the latest buzz on any topic.
Bitly
Bitly lets you share, track and analyze your links.
MyTopTweet
MyTopTweet is a simple social monitoring tool that shows your top performing tweets.
SocialMention
SocialMention is a real-time social search and analysis platform.
Twazzup
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
***
We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
***
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie