In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools, services and applications that let you:
- Search, find, sort, filter and organize users according to demographics, their interests and behavior, etc.
- Monitor online social conversations
- Identify key consumer buying signals.
This information lets you start a meaningful conversation with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use for monitoring social media content. If you are looking for cost-effective ways to increase sales using social media, then check out our list of 25+ great social media management tools and resources.
25+ Social Media Tracking Tools For WordPress Users
(Discover what people are saying about you, your business, and your competitors on social media)
Wouldn’t it be great if there was a simple and easy way to access information about what is new in your niche or industry that could save you a massive amount of time doing research? Well, there is, and it’s called …
Google Alerts
(You can monitor the web for new content with Google Alerts)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news and information about all kinds of topics, stay informed about people and companies, and monitor what other people are saying about you and your business online.
Google Alerts is not only great for helping you manage your reputation online, but also for receiving news about people, companies, or any topic you want to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web page, blog post, news update, press release, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
We’ve created a simple step-by-step tutorial on how to create a Google alert here: How To Set Up Google Alerts – A Simple And Easy Step-By-Step Tutorial
Hootsuite
(Hootsuite)
Hootsuite is a social management application that lets you manage all of your social profiles from a single dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Visit this website for more information: Hootsuite
Buffer
(Buffer.com)
Buffer lets you schedule your social content. You add updates to your Buffer account and Buffer will post the content for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app.
More information: Buffer
Social Metrics Pro
(SocialMetrics)
SocialMetrics is a WordPress plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your WordPress Admin Dashboard.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.
We have written a comprehensive article about SocialMetricsPro. Go here to learn more: SocialMetricsPro Social Media Analytics Plugin For WordPress
Sociocaster
(Sociocaster – Social media management for online marketers)
Sociocaster is easy to use and works for any marketer or business. You can easily schedule messages, engage with audiences, manage your social media networks, and measure ROI from one easy to use dashboard.
Sociocaster includes powerful social and marketing features: a powerful visual designer, viral video finder and posting tool, built-in reply to Facebook comments, unlimited social account management (agency license), and much more.
Go here for more information: Sociocaster
SproutSocial
(SproutSocial)
SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport
(SocialReport)
SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track your own social profiles as well as competitor profiles.
More information: SocialReport
Followerwonk
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
Go here for more details: Followerwonk
ManageFlitter
(ManageFlitter)
ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
More information: ManageFlitter
Beevolve
(Beevolve)
Beevolve.com is a social monitoring platform for SMBs, analysts, content marketers, online marketers, and community managers. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure resulting conversion, engagement, and sales metrics, sentiment, social buzz, etc. of all your posts from one platform.
To learn more, go here: Beevolve
HowSociable
(HowSociable)
HowSociable is a simple social monitoring tool that lets you see how brands or businesses are mentioned on the social web.
HowSociable displays brand viability metrics on 36 social sites. It gives you a “social magnitude” score that lets you know how well you are doing across social sites.
For more details, visit this site: HowSociable
Mention
(Mention)
Mention provides social media monitoring for every type of business, CEOs, agencies, marketers, etc., and allows anyone to know what’s being said about them online and on social media.
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows collaborative monitoring (sharing alerts and assigning mentions with other team members), and offers apps for both desktop and mobile devices.
Visit this website to learn more: Mention
Google Analytics
(Google Analytics)
With so many great social media monitoring tools available, it’s easy to forget that powerful, free tools like Google Analytics can help track social campaign links.
Visit the Hootsuite blog for a simple tutorial on how to track your social media links with Google Analytics.
Facebook Insights
(Facebook)
Facebook not only lets you add social media plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights. This lets you see how your content is performing on Facebook.
(Facebook.com – Insights)
The Facebook Page Insights dashboard can help you better understand metrics about page performance. This helps improve your business marketing efforts.
You can use Page Insights to see which of your posts have attracted the most comments, likes, and shares and to learn about the demographics of your audience. You can then use this information to create more of the type of content that your audience finds relevant.
Go here for more info: Facebook Insights
Twitter Analytics
(Twitter.com)
Twitter Analytics let you see how your content is performing and provides a breakdown of your tweet impressions, profile views, followers, top tweets, and top tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.
(Twitter – Tweet activity)
Go here for more details: Twitter Analytics
YouTube Analytics
(YouTube Analytics)
YouTube Analytics lets publishers better understand how their channel is performing on the YouTube platform.
You can track sources of traffic, visitor demographics, views, how long users watch videos, estimated revenue from playbacks, and more.
Visit this website to learn more: YouTube Analytics
Pinterest Analytics
(Pinterest Analytics)
Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn what your customers want.
To learn more, go here: Pinterest Analytics
Other Social Media-Related Services & Web Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media-related services. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please contact us.
Wunderlist
Wunderlist is a task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with colleagues, family and friends.
SDL/Alterian
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.
ViralHeat
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, track conversations, schedule and publish updates, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smart device and stream to your blog.
BlogDash
BlogDash links brands searching for ways to promote their services and products with bloggers willing to write content aimed at bringing brands positive media attention.
BrandWatch
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.
CircleCount
CircleCountCircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and analyze Twitter data.
Contax.io
Contax.io tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.
Conversocial
Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels like Facebook, Twitter, YouTube and Instagram.
SocialStudio
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus is a free service that connects people online through blog comments and discussions. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Icerocket
Meltwater IceRocket is a social search engine which allows you to search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.
GroupHigh
With GroupHigh you can promote your clients, company, or products using a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout
Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
TailWind
Tailwind is a social media monitoring tool for Pinterest. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance.
ViralWoot
Viralwoot helps you gain Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing boards and pins, connect with influencers, and more.
TweetReach
TweetReach allows you to measure the reach of your tweets for search queries, hashtags, and selected keywords. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.
Keyhole
Keyhole is a real-time social media search monitoring tool that allows users to track URLs, #hashtags, and keywords on Twitter and Instagram. Analytic metrics are presented using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii links online merchants, bloggers, and consumers by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow lets you discover, measure, manage and monetize your social media presence.
RetweetRank
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured
SimplyMeasured provides easy social media analytics for all of your data in one place.
SocialBakers
SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through the social noise, listen into the conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter to you.
ThisMoment
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur
Trackur provides simple, fast, and affordable social media monitoring.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their customers, prospects, and social networks.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder
Followadder provides automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow
Twellow is like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in dozens of relevant business categories or search your geographical area.
TwentyFeet
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts and any other service you use. You can quickly know which of your tweets, posts, photos, or videos get the most engagement.
TwitterFall
Twitterfall is a UK-based service that lets Twitter users view upcoming trends and patterns posted by users.
Wajam
Wajam gives you search results based on what your friends share on top of your normal search results.
Addictomatic
Instantly create a page with the latest buzz on any topic.
Bitly
Bitly lets you share, track and analyze your links.
MyTopTweet
MyTopTweet displays your best performing tweets.
SocialMention
SocialMention is a real-time social search and analysis platform.
Twazzup
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
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We hope that you have found this information useful. To learn more about using the WP CMS platform to grow your business online, please see our related posts section below.
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