In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we examine a number of tracking tools that allow you to:
- Search, find, sort, organize and target users according to demographic criteria, their interests and behavior, etc.
- Listen to social conversations online
- Identify buying signals.
This information will allow you to start meaningful conversations with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use for monitoring social media activity. If you’ve been searching for cost-effective ways to increase sales with social media, then check out our list of the top social management tools
for businesses and WordPress users.
30 Media Tools For Business Owners
(Discover what consumers are saying about you, your business, and your competition on social media)
Wouldn’t it be great if there was a free, simple and easy way to find out what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
Google Alerts
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up with news about all kinds of topics, stay informed about people and companies, and track what other people are publishing about you and your business online.
Google Alerts is not only great for helping you manage your reputation online, but also for automatically sourcing news about people, brands, companies, or any other subject you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, press release, news update, blog post, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple step-by-step tutorial on how to set up alerts with Google here: A Simple Step-By-Step Tutorial On How To Set Up A Google Alert
Hootsuite
(Hootsuite)
Hootsuite is a social media management platform that lets you manage all of your social media profiles from a single dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more information, visit this website: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule social content. Add updates to your Buffer account and Buffer will then automatically post the content for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.
Visit this website to learn more: Buffer
SocialMetrics
(Social Metrics Pro WordPress Social Plugin)
SocialMetricsPro is a WordPress plugin that monitors social signals from leading social networks like Twitter, GooglePlus, Facebook, StumbleUpon, Pinterest, LinkedIn, and Digg.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.
We have written a comprehensive article about Social Metrics. If you are interested in learning more go here: SocialMetricsPro
Sociocaster
(Sociocaster – Social media management for online marketers)
Sociocaster is easy to use and works in any marketing campaign. You can easily engage with audiences, manage your social media networks, schedule post messages, and measure ROI from one easy-to-use dashboard.
Sociocaster includes lots of powerful social and marketing features: professional image-sharing design templates, Facebook fanpage search tool, video marketing tool, unlimited social account management (agency license), and much more.
More information: Sociocaster
SproutSocial
(SproutSocial)
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.
Go here for more details: SproutSocial
SocialReport
(SocialReport)
SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track your own social profiles as well as profiles of others.
Visit this website to learn more: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, who they follow, etc., compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
Visit this site to learn more: Followerwonk
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you are following, and more.
To learn more, visit this site: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve.com is a social media monitoring tool for small and medium sized businesses, online marketers, content marketers, analysts, and community managers. It allows you to track your social media mentions, schedule and launch social media posts, and measure resulting engagement, sales, and conversion ROI, social buzz, sentiment, and more of all your posts from one platform.
More info: Beevolve
HowSociable
(HowSociable)
HowSociable is a simple social monitoring tool that lets you monitor how your business and brand is mentioned on the social web.
How Sociable displays brand viability metrics across 36 social channels. It gives you a “social magnitude” score that lets you know how well you are doing on social media, and what aspects of your social marketing strategy can be improved.
Go here for more details: HowSociable.com
Mention
(Mention)
Mention is a social monitoring tool for businesses, agencies, CEOs, marketers, etc., and allows anyone to know what’s being said about them on websites, news sites, blogs, YouTube, Twitter, and Facebook in real time.
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
More info: Mention
Google Analytics
(Google Analytics)
Google Analytics is not just a web analytics software application used for tracking and reporting visitor behavior, unique page views and page view duration, web traffic, identify your website’s worst performing links, etc., it can also monitor your social media campaign links.
Visit the Hootsuite blog to view a step-by-step tutorial on how to track social media links with Google Analytics.
Facebook Insights
(Facebook Insights)
Facebook not only lets you integrate share, follow, and like social plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you understand how your content is performing on Facebook.
(Facebook – Insight Types)
Facebook Page Insights can be seen by any page administrators and can help you improve your marketing efforts by allowing you to analyze metrics like post reach, engagement, page likes, etc.
You can use Page Insights to learn about your posts — which are attracting the most likes, comments, and shares and to learn about your user demographics. You can then use this data to publish more of the types of posts that your audience finds relevant.
Go here for more details: Facebook Insights
Twitter Analytics
(Twitter)
Twitter Analytics let you see how your tweets are performing and provides a monthly break down of your tweet impressions, tweets, profile views, followers, and tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.
(Twitter – Tweet activity)
More information: Twitter Analytics
YouTube Analytics
(YouTube.com)
YouTube Analytics provides analytics to video publishers.
You can measure sources of traffic, user demographics, views, how long users watch videos, estimated earnings from playbacks, and more.
More information: YouTube Analytics
Pinterest Analytics
(Pinterest.com)
Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn who your audience is and what they want.
More information: Pinterest Analytics
Other Social Media Applications
New tools and technologies are being launched each year to help businesses make sense of social media.
The list below contains a number of other social media-related tools and services. Keep in mind that new web technologies change. If any of the tools below change, please contact us.
Wunderlist
A task management tool with a social twist. It lets you create professional and personal to-do lists and share your lists with friends, colleagues and family.
SDL/Alterian
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, “where should we publish?”, etc.
ViralHeat
Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, access metrics and KPI, monitor conversations, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream content to your blog.
BlogDash
BlogDash links brands searching for ways to promote their services and products with bloggers who are willing to write content designed to bring brands positive media attention.
BrandWatch
BrandWatch is a social monitoring platform that lets marketers capture, analyze and share insights from social data to better prove the value of marketing social.
Buzzflash
Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action and participation.
CircleCount
CircleCountCircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and analyze Twitter data.
Contax.io
Contax.io monitors your followers and friends on Twitter and provides detail that can help you choose when to follow back.
Conversocial
With Conversocial you will never miss another comment about your brand. Conversocial lets you manage customer service flow and social media discussions on channels such as Twitter, Facebook, Instagram and YouTube.
SocialStudio
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your marketing, sales organizations, and customer service..
Disqus
Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Meltwater Icerocket
Icerocket is a social media search engine which allows you to search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.
GroupHigh
With GroupHigh you can promote your company, clients, or products using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout
Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.
TailWind
Tailwind is a social media monitoring application for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results and performance.
ViralWoot
Viralwoot is a social media marketing tool for small and medium sized businesses using Pinterest. Multiple accounts can be added to the tool and you can view the performance of your boards and pins using built-in analytics reports.
TweetReach
TweetReach lets you measure the reach of your tweets for hashtags, searches, and your selected keywords. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole
Keyhole is a real-time social media search tracking service that allows users to track #hashtags, URLs, and keywords on Twitter and Instagram. Analytics are presented using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured
SimplyMeasured provides easy social media analytics for your data in a single place.
SocialBakers
SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through social noise, listen into the conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into communities that matter to you.
ThisMoment
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur
Trackur provides fast, simple, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
TrapIt
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their social networks, prospects, and customers.
Tweepi
Tweepi provides a number of different ways to search for users that could have an interest in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and if they are interested, they can check your profile and follow back.
Followadder
Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. You can search hundreds of relevant business categories, or your geographical area for Twitter followers.
TwentyFeet
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other service you use. Discover which of your posts, tweets, photos, or videos get the most engagement in seconds.
TwitterFall
Twitterfall allows Twitter users to view upcoming trends and patterns posted by users.
Wajam
Wajam is a tool that displays search results based on what your friends share above your normal search results.
Addictomatic
Addictomatic lets you instantly create a page with the latest buzz on any topic of your choice.
Bitly
Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.
MyTopTweet
My Top Tweet is a simple social monitoring tool that shows your best performing tweets.
SocialMention
SocialMention is a real-time social search and analysis platform.
Twazzup
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
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We hope you have found this information useful. To learn more about the benefits of using the WP software to grow your business online, please see our related posts section below.
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