If you want an easy way to manage your content online, then you really should consider building your website with WordPress.
WordPress provides site owners with two content publishing types: Posts and Pages.
In this article, you will discover the most important differences between Posts and WordPress Pages and which type you should use when publishing content to your site.
First, we’ll help you understand the main differences, and then we’ll focus on ways to use Posts and Pages on your web site.
What Are WP Pages And Posts?
With WordPress, you can publish content using either a Post or a Page.
Although your readers or visitors may not care whether you choose to publish your content using Pages or Posts, it’s important that you understand the main differences between these two types, in order to know when to use one or the other whenever you have new information to share online.
Let’s take a look, then, at these differences, starting with Posts.
What do you think about when you hear the word “blog”? Most people associate blogs with content related to documenting personal opinions, sharing latest news and updates, and so on.
When writing ”blog” content, you would typically use a post. We refer to these as “blog posts.”
Posts can be used to publish all of this content online, but there’s another reason for using posts, and that is discussed in detail in our series on driving more traffic to your business using WordPress.
To learn more about this series, go here:
- Web Traffic Blueprint Part 1 – A Complete Guide To Attracting More Web Traffic For Your Business Automatically With WordPress
By default, Posts are entries listed by date and typically displayed in reverse chronological order on your home page, so that the most recently published post entry shows above the older entries …
(Posts normally display in reverse chronological order, with the latest blog post listed the top)
How Posts Display
A WordPress Post and its content can be displayed as an entry summary on your site’s front page or the blog page …
(Blog posts displayed as entries on a blog page)
And also in their entirety on a theme’s single blog page …
(Single blog post page)
To learn how to set up a blog page in WordPress, see this step-by-step tutorial:
To learn how to create a WordPress Post, see this tutorial:
Posts marked as “sticky” display before your other posts …
(Posts can be featured on your blog page)
Note: Making a WordPress post “sticky” is explained in more detail in a different tutorial.
Where WP Posts Display On Your Site
Posts can be accessed through different sections of your web site like Archives, Category Pages, Recent Posts, as well as on several widgets …
(Posts appear throughout various sections of your site)
Posts also appear in your RSS feed, which makes your content easier to syndicate …
(Posts automatically appear in your WordPress RSS feed section)
A post can display a comments section below the main content area, allowing blog readers to comment on your post …
You can group your posts using Post Categories…
(WP Category Archives)
And posts can also be referenced using Post Tags …
Note: To learn more about WordPress Categories, Tags, RSS Feeds, etc. see our other articles and tutorials.
Now that we have seen some of the unique characteristics of Posts, let’s take a look at what makes WordPress Posts and Pages similar.
WordPress Pages Vs Posts – Similarities
posts and pages have some things in common:
- Posts and pages both share the same functions and methods for adding page/post titles using title fields and adding and formatting content using the WordPress Visual/Text Editor.
- WordPress posts and pages both use theme templates to help keep the look of your site consistent.
- WordPress posts and pages allow you to use search engine friendly URLs
- WP posts and pages are both seen by search engines as indexable content.
- Depending on the plugins and theme you have installed, WP posts and pages give you control over SEO settings like Title, Meta Description, and Meta Keywords.
- Depending on the theme and plugins you have installed on your site, content from or links to WP posts and pages can display in your widget and menu areas.
Although WP pages and posts have many similarities, pages have several key distinctions that separate them from posts.
Pages normally live outside the blog chronology and are mostly used for showcasing content to readers that is unlikely to less likely to require constant updating, such as:
- Company Information Page
- Contact Information
- Products And Services
- School Terms
- Legal Information
- Site Map
- etc …
A WordPress Page is not listed by date and isn’t referenced using categories or tags.
Pages can be used hierarchically, however, to help manage and keep your site content organized.
Go here to learn how to create a new WordPress page:
WordPress Parent And Child Pages
For example, you can organize your primary subjects into “Parent” pages (where you assign each of your primary subjects its own page), and then add subpages for each of your secondary information sections into “child” pages …
(In WordPress, main pages and nested pages are also called “parent” pages and “child” pages)
You can add as many subpages as you need to keep your content organized into “topic hierarchies”, as shown in the example below …
(Organize Your Content Using Parent & Child WordPress Pages)
Pages can be displayed in the sidebar area using the Pages Widget …
(Display A List Of Your Pages With A Pages Widget)
In the above example, a “Pages Widget” is used to display links to five main pages and three ”child” pages.
As well as displaying pages through sidebar widgets, most WordPress themes also display pages in menu tabs in the header and footer sections of the site …
Pages can also use different templates. These page templates typically include template files, template tags and other PHP code that allow unique, complex or sophisticated elements to be added.
This is useful for creating different styles of pages, such as:
- Sales Pages
- Opt-In Pages
- Video Pages
- Membership Pages
For example, here are just some of the various kinds of sales page templates used in a popular WordPress theme for marketers called OptimizePress …
(OptimizePress sales pages)
In its most basic form, Use “pages” for publishing ”non-blog” type information and “posts” for promoting your business. In fact, if you were to delete all “post” type content from your website, you would end up with something that would look very similar to your typical “non-blog” website (i.e. a website comprising of the standard web pages found in most business websites.)
What WordPress Pages Are Not
Another way to understand the main differences between WP posts and pages is to look at what pages are not:
- Pages are not posts. Pages are not processed by the WordPress Loop, which is PHP code used by WordPress to display posts and to cycle post data (like time, category, etc.) through your blog’s main page. Note, however, that some defaults can be changed through the use of certain plugins or customizations.
- Pages cannot be associated with post categories and cannot be assigned post tags. This means that pages can only be organized according to a hierarchy where you specify and arrange the order of top-level pages and subpages, not from referencing tags or categories.
- Pages are not files. Unlike most websites that are built from a collection of static pages saved as separate files within your server, WordPress pages are created, managed and stored in tables inside your CMS (same goes for Posts).
- Pages are not included in your website’s RSS feed. Earlier, we explained that posts show up in your RSS feed section. Pages do not. Note: there are WordPress plugins available that can add your pages to your site’s RSS feed.
- Pages (or even a specific post) can be set as the “main” page. In separate tutorials, we explain how to set up a page to be the front page of your site, and show you how to create a separate page for displaying your latest blog posts (where a list of your most recent posts will display in a separate blog page).
Because posts and post content are referenced from different sections of your WordPress site (e.g. archive pages, searches, tags, categories, RSS feeds, custom menus, etc.) than content published using pages, many SEO experts recommend publishing content designed to attract more visitors from search engines using posts instead of pages.
What Types Of Content Can Be Added To WP Pages Vs Posts?
With WordPress you can easily add, format and edit the following types of content into both Pages and Posts:
You can add plain, formatted and/or hyperlinked text in a variety of fonts and styles to posts and pages …
(Add text-based content to WordPress)
WordPress offers the option of using both a Visual Editor and an HTML Editor (or both) for adding text-based content into posts and pages.
Depending on how you configure your settings and plugins, you can also add SEO information to posts and pages (e.g. titles, descriptions and keywords that let you specify how you want your posts or pages to appear in search engine results), create custom excerpts, etc.
You can add or embed media content into your pages and posts, such as videos, audio files, animation, images, photos, graphic elements, banners, etc …
(Add media to WordPress)
Many applications allow you to add and manage the content that appears on your site from a remote location. This is useful for managing things like site-wide advertising banners, subscription forms and time-sensitive content (e.g. special pricing), or adding information such as foreign conversion calculators, feeds, etc …
(Add content to WordPress via scripts)
To learn more about inserting scripts into your pages and posts, see this tutorial:
Content can also be added to posts and pages by inserting code directly into your file templates. Please note, however, that in order to be able to edit file templates, you should have at least a basic understanding of code languages like HTML and PHP.
As you can see, WordPress posts and pages have a significant number of differences, and knowing about these differences can help you choose which type to use when publishing content about your business.
Hopefully, now you have a better understanding of the differences between Pages and Posts.
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