Are you planning to set up an online store?
WordPress developers not only make great e-Commerce plugins available to users, but there are also lots of great themes for WordPress that you can choose from to easily set up and run your store online.
In this blog post, we’ll show you where to find some of the most beautiful and professionally-designed themes for selling products online with WordPress.
Beautiful WP Themes For e-Commerce
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When looking for e-Commerce template-based solutions there are a few points you should keep in mind:
Style
As well as finding a beautiful theme for your web store, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion accessories, electronics store, floral design, etc).
Full Functionality
In many cases, much of the eCommerce functionality in your online store will come from the WP plugins you decide to install to power your eCommerce site.
As you will see, however, a number of themes also include additional options and settings that can improve your store’s eCommerce capabilities and help you provide a better customer experience for your site visitors without requiring extra plugins.
This can include the ability to control your website’s overall color scheme without editing web code, toggle features on and off, reconfigure your layout, manage advertisements, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Cart Integration
Most professional eCommerce themes provide easy cart setup and integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and start processing orders online without going through complex technical implementation processes or delays.
Responsive Theme Design
A responsive theme enables a website to automatically readjust the web layout to display smoothly across different screen sizes and resolutions, as well as across different platforms.
We have written a detailed article about the importance of choosing responsive themes here:
Theme Support
If you are going to be selling products or services online, there are many unplanned things that can and probably will go wrong with the e-Commerce process itself. The last thing you want to have to go through when dealing with emails or phone calls unhappy or even angry and abusive customers is to be using an outdated theme that has bugs and you can’t get someone to get the problem fixed.
For this reason, we strongly recommend that you carefully consider using themes that offer support and regular updates when looking for a template for your web store. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free template.
With these points in mind, let’s now take a look at various WordPress themes you can use to set up an online store that will keep visitors coming back to buy products from your website:
Free WordPress Themes For eCommerce
Virtue

Virtue by Kadence Themes is a versatile theme for WordPress. Even though there is a premium version available that offers a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version is fully loaded with loads of premium options and is also easy to customize.
This theme also features a clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue is WooCommerce-ready (see below) and comes with everything you need to design an awesome shop online.
Some of the features of this theme include:
- Portfolio posts and pages (use these to showcase your work). The versatile design of this theme is perfect for any kind of e-Commerce business, web shop, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and easily modify the design of your site without requiring knowledge of technical stuff like CSS.
- Translation-enabled. The Virtue theme comes with built-in support for Spanish, Russian and Italian language files and can also be translated into any other language, allowing you to sell products to a truly global audience.
For more information go here: Virtue Free WordPress e-Commerce Theme
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FabThemes Free e-Commerce Themes For WordPress

Fabthemes provides web users with many stylish and premium quality WordPress themes for free.
Fabthemes are built with a built-in Options panel that lets users adjust and configure a number of theme settings and options. They also do not encrypt theme footer files with their themes to help reassure you that you will be downloading and using safe theme files on your site.
As well as developing free themes that work in a range of uses, Fabthemes provides themes suitable for setting up web stores.
Go here for more information about the FabThemes range of e-Commerce themes like “iShop“, “Viper” and “Zenshop“, visit their site: FabThemes eCommerce Themes
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WordPress.org Free WP Themes For e-Commerce
One of the best places to search for free themes for eCommerce is the free directory of WP themes at WordPress.org.

You can browse free themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to search for free eCommerce themes for WordPress is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes screen …

Browse hundreds of free e-Commerce themes for WordPress here: WordPress.org eCommerce Themes
Now that you know where to find loads of great free eCommerce themes for WordPress, let’s take a look at paid e-Commerce themes for WordPress.
Premium eCommerce Themes For WordPress
Below are some of the best places on the net where you can find many professional website templates for selling online with WordPress, as well as some great WP eCommerce themes we recommend:
StoreFront Premium eCommerce WP Themes
Storefront Themes sell amazing themes for setting up eCommerce stores …
Click Here To Browse StoreFront Themes …
StoreFront themes for e-Commerce provide great customer support and feature fully responsive design …

The collection of responsive StoreFront eCommerce themes is also completely customizable, providing users with a rich browsing experience …

For more details go here: StoreFront Themes For WordPress eCommerce
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Elegant Themes
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes pay great attention to detail and provide loads of powerful features such as shortcodes, page templates and theme options that give website owners, including full control over their sites, plus top-notch theme support from an experienced and dedicated support team …

Click Here To Browse Elegant Themes …
Here are just a couple of wonderful WordPress themes for eCommerce available at Elegant Themes:
eStore eCommerce WordPress Theme

eStore offers an elegant theme for setting up an online store. This theme is very simple to configure and integrates easily with some of the most popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all main web browsers and providing localized support for easy translation, eStore is available in a range of unique colors …

To learn more about this theme visit this site: eStore
Boutique

Boutique has been developed to integrate your site with some of the most popular WP eCommerce plugins available, allowing you to use your favorite system without any conflicts.
For more details go here: Boutique
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Like all Elegant themes in the Theme catalog, both eStore and the Boutique theme shown above come with a feature called “ePanel” that automatically appears inside your WordPress dashboard the moment you activate the theme …

The ePanel theme options panel allows you to easily control your web site without editing web code. With ePanel you can toggle features on and off, reconfigure your store layout easily, banner advertising management, search engine optimization for product descriptions, shortcodes and more.
An additional benefit of using Elegant Themes apart from all the beautiful themes they make available is that Elegant Themes offer a range of plans that let you access their entire theme collection for one low yearly price.
For more details go here: Elegant
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WooCommerce For WP
WooThemes is one of the most popular places you can look for eCommerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a fully functional eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WordPress themes you can choose to build your store online.
Click Here To View All WooThemes For eCommerce …
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ThemeForest WordPress eCommerce Themes
Theme Forest is an online marketplace where you can browse loads of professionally designed WordPress store templates and buy quality WP themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity
Simplicity is a flexible and elegant WordPress eCommerce theme that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
To learn more about this theme visit this site: Simplicity Theme For WordPress
VintageStyle eCommerce WordPress Theme
VintageStyle eCommerce theme is a clean and elegant WP theme for eCommerce designed for use in corporate websites and eCommerce ventures. The theme is suitable for small to large business setups, and online shopping stores.
Supported with custom templates, widgets, shortcodes, and customization options, this theme can be used in a range of business and e-Commerce projects.
For more details go here: VintageStyle e-Commerce Theme
SmartShop WP Theme
SmartShop is a very clean and responsive theme for e-Commerce and shopping cart stores.
This theme is also fully compatible with the WooCommerce System.
To learn more about this theme visit this site: SmartShop eCommerce Theme
Lathika
Lathika is a responsive theme for doing eCommerce with WordPress designed specifically to be used with the JigoShop plugin …

JigoShop is a WP eCommerce plugin.
To learn more about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.
To learn more about this theme visit this site: Lathika e-Commerce Theme
MeariShop e-Commerce WordPress Theme
MeariShop is a clean and flexible theme for doing eCommerce with WordPress that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-powered online shop with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and modify any aspect of the theme – it is well suited for new website owners with no coding knowledge and developers alike.
For more details visit this site: ThemeForest WP eCommerce Themes – MeariShop
In addition to the above themes, you can browse hundreds of WordPress eCommerce themes listed on the ThemeForest directory just by visiting the site and choosing their WordPress > eCommerce category …

Click Here To Browse More ThemeForest Themes …
As you can see, there is no reason at all why your WordPress-based online shop can’t give your business the same power and functionality to sell products online as more expensive e-Commerce platforms and look beautiful too!
We hope this post has given you a number of options to sell products or services online with WordPress.
To learn more about WordPress themes and the “pros” and “cons” of choosing free themes vs paid themes, see this article:
How To Find Great Premium And Free Responsive WordPress Themes For Your Business Online
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