Are you planning to sell goods online?
WordPress developers not only make great e-Commerce plugins available to WP users, but there are also hundreds of excellent WordPress themes that you can choose from to easily set up and run your store online.
In this post, we’ll show you where to find many beautiful and inexpensive website templates for selling products online with WordPress.
Best eCommerce Web Templates For WordPress
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When looking for eCommerce web templates there are a number of points to keep in mind:
Template Style
As well as finding a beautiful and versatile theme for your online store, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion store, selling electronic products online, products for the home, etc).
Functionality
In many cases, most of the eCommerce functionality in your web shop will come from the WP plugins you choose to power your e-Commerce store.
As you will see, however, a number of eCommerce themes also have built-in functionality that can enhance your site’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring additional plugins.
This can include the ability to control your website’s theme colors without modifying template code, toggle theme features on and off, reconfigure your layout, banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Shopping Cart Setup And Integration
Most professional-quality e-Commerce themes provide easy shopping cart setup with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and start taking orders online without having to go through complicated technical implementation processes or delays.
Responsive Theme Design
A responsive theme allows a website to automatically readjust screen size to display smoothly across different monitor sizes and screen resolutions, as well as different devices (e.g. laptops, tablets, mobile phones, etc).
We have written a detailed post about the importance of choosing responsive WP themes here:
Theme Updates And Support
If you plan to sell products or services online, there are many things that can and probably will turn into problems with the online shopping process itself. The last thing you want to go through when dealing with emails or phone calls frustrated or even angry and abusive customers is to be using a theme that is creating conflicts and you can’t get a timely reply from the theme developer to provide you with an urgent fix.
For this reason, we highly encourage you to carefully consider choosing WordPress themes that offer support and regular updates when looking for a theme for your online shop. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free website template.
With the above in mind, let’s now turn our attention to various themes you can use to set up an online shop that will keep people coming back to buy products from your website:
Free e-Commerce Themes For WordPress
Virtue Free Theme For eCommerce

Virtue is a versatile theme. Even though there is a paid of the theme available that includes additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is loaded with a ton of great features and is also easy to customize.
Virtue Free theme also features a simple, clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with all the tools you need to design an awesome web shop.
Some of the features of this theme include:
- Portfolio posts and pages (use these to display your products). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business site, webstore, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and completely customize the look of your site without requiring CSS knowledge.
- Translation-ready. Virtue Free comes with built-in support for Spanish, Russian and Italian language files and can also be translated into any other language, allowing you to sell products to a truly worldwide audience.
Go here for more information: Virtue Free WordPress Theme For e-Commerce
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FabThemes Free WordPress Themes For e-Commerce

Fabthemes provides WordPress users with many elegant and premium quality WordPress themes for eCommerce for free.
Fabthemes are built with an Options panel that lets users adjust and configure various theme settings and options. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
In addition to free themes that work in a wide range of other uses, Fabthemes provides a category of themes suitable for setting up eCommerce stores.
For more information about their range of eCommerce free themes like “iShop“, “eBuy” and “Xenastore“, visit their site: FabThemes
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WordPress.org Free WP Themes For eCommerce
A great place to find free eCommerce themes for WordPress is the free repository of WordPress themes at WordPress.org.

You can find free themes for e-Commerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to look for free eCommerce themes for WordPress is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes screen …

Look for free themes for e-Commerce here: WordPress.org Free WP Themes For eCommerce
Now that you know where to find loads of great free WordPress themes for eCommerce, let’s take a look at paid WordPress e-Commerce themes.
Premium WordPress Themes For eCommerce
Below are some of the best places on the net where you can find many professionally-designed themes to set up a WordPress-based online store, as well as some great WP eCommerce themes we recommend:
StoreFront Premium eCommerce WordPress Themes
Storefront Themes design elegant WordPress themes for setting up professional e-Commerce stores …
Click Here To View StoreFront Themes …
StoreFront themes for eCommerce provide great tech support and feature responsive design …

The collection of responsive StoreFront e-Commerce themes is also highly customizable, providing users with a rich browsing experience …

For more details go here: StoreFront
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Elegant eCommerce WordPress Themes
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes pay great attention to detail and provide loads of powerful features like shortcodes, page templates and theme options that give website owners, including complete control over their website, plus top-notch customer support from an experienced and dedicated support staff …

Click Here To Browse Elegant Themes …
Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore eCommerce WordPress Theme

eStore offers an elegant theme for setting up an online store. This theme is very easy to configure and integrates easily with many popular and free e-Commerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the main browsers and providing localized support for easy translation, eStore is available in a range of unique colors …

To learn more about this theme visit this site: eStore eCommerce WordPress Theme
Boutique

The Boutique eCommerce Theme has been built to integrate with some of the most popular eCommerce plugins available, allowing you to use your preferred solutions without experiencing conflicts.
For more details go here: Boutique
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Like all other Elegant themes in the collection, both the eStore theme and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly displays inside the WP dashboard as soon as the theme is activated …

The ePanel theme options panel allows you to control your website without editing code. ePanel allows you to toggle theme features on and off, adjust your store layout, banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.
One of the other benefits of choosing Elegant Themes apart from the beautiful themes they design is that their business model is built around letting you access their entire theme collection for one low annual fee.
To browse all Elegant themes go here: Elegant
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WooThemes WooCommerce WordPress Themes
WooThemes provide dozens of eCommerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a fully functional e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WordPress themes you can choose to build your webstore.
Click Here To View All WooThemes For eCommerce …
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ThemeForest eCommerce WordPress Themes
Theme Forest is an online marketplace where you can find many professionally designed WordPress store templates and buy quality WordPress themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity eCommerce Theme
Simplicity is an elegant and flexible eCommerce theme for WordPress that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.
To learn more about this theme go here: Simplicity e-Commerce WordPress Theme
VintageStyle WP Theme
VintageStyle eCommerce theme is a clean and elegant WordPress eCommerce theme designed for use in corporate websites and eCommerce ventures. This theme can be used for small to large businesses, and online shopping stores.
Supported with custom templates, widgets, shortcodes, and customization options, this theme can be used in a range of business and e-Commerce projects.
To learn more about this theme go here: VintageStyle
SmartShop WordPress Theme
SmartShop is a very clean and responsive theme for e-Commerce and shopping cart webstores.
This theme is fully compatible with the WooCommerce System.
To learn more about this theme visit this site: SmartShop eCommerce WP Theme
Lathika eCommerce WP Theme
Lathika is a responsive theme for doing e-Commerce with WordPress designed specifically to be used with the JigoShop plugin …

JigoShop is an e-Commerce plugin for WordPress.
To learn more about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.
For more details about this theme go here: Lathika WP Theme
MeariShop Theme For WordPress
MeariShop is a clean and flexible WP eCommerce theme that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-driven webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and modify any aspect of the theme – this theme is well suited for beginners with no coding knowledge and web developers.
For more details about this theme go here: MeariShop
In addition to the above themes, you can find hundreds of WordPress eCommerce themes listed on ThemeForest simply by searching through their WordPress > eCommerce category …

Click Here To View ThemeForest Themes …
As you can see, there is no reason why a WordPress-based online store can’t give your business the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look amazing too!
We hope the above has given you many avenues to explore to consider setting up a WP-based online store.
Learn where to find more great paid themes for WordPress here:
How To Find Great Premium And Free WordPress Themes On The Net
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