Do you plan to sell products or services online?
WordPress developers not only make great e-Commerce plugins available to WP users, but there are also lots of great WordPress web templates that you can use to easily set up and run your store online.
In this post, we’ll show you where to find some of the most professionally-designed and beautiful themes for selling products online with WordPress.
Best WP Themes For e-Commerce
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When searching for eCommerce web template-based solutions there are some things you should keep in mind:
Style
As well as looking for a beautiful theme for your online store, you will want the theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing accessories, electronics store, floral design, etc).
Full Functionality
In many cases, much of the e-Commerce functionality in your web store will come from the plugins you select to power your e-Commerce site.
As you will see, however, some themes also come with additional options and settings that can improve your site’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring you to install extra plugins.
This can include settings that allow you to easily control your site’s theme colors without modifying the underlying code, toggle features on and off, reconfigure your store layout easily, global banner advertising management, search engine optimization for product categories, shortcodes and more.
Easy Cart Integration
Most professional-quality WP eCommerce themes provide easy shopping cart setup with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and start processing orders online sooner.
Responsive Theme Layout
A responsive theme enables websites to automatically reconfigure the layout to display smoothly over different screen sizes and resolutions, as well as different platforms.
We have written a detailed post about the importance of choosing responsive themes for WordPress here:
Support
If you plan to sell products or services online, there are many unplanned things that can turn into problems with the online selling process itself. The last thing you want to experience when dealing with emails disappointed or even angry customers is to be using a theme that has bugs and you can’t get the theme developer to provide you with an urgent fix.
For this reason, we highly recommend that you carefully consider choosing WP themes that offer support and regular updates when looking for a theme for your online shop. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free theme.
With these points in mind, let’s now turn our attention to various themes you can use to set up a webstore that will keep people coming back to buy products from your website:
Free WordPress Themes For e-Commerce
Virtue Free WordPress eCommerce Theme

Virtue by Kadence Themes is a versatile theme for simple eCommerce. Even though there is a premium of the theme available that offers more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version is already pre-loaded with a ton of great features and is also highly customizable.
Virtue Free theme also features a clean, modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.
Additionally, Virtue is WooCommerce-ready (see below) and comes with everything you need to build an awesome webstore.
Some of the features of this theme include:
- Portfolio posts and pages (use these to showcase your products). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business, shop online, portfolio or personal site.
- A powerful options panel where you can set things like your home layout, sliders, custom fonts, and modify the design of your site without requiring technical knowledge.
- Translation-ready. Virtue Free comes with built-in language support for Russian, Spanish and Italian and can also be translated into any other language, allowing you to sell your products to a truly global customer base.
For more information about this Free theme, go here: Virtue e-Commerce Theme
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FabThemes

Fabthemes provides WP users with many cool and premium quality WordPress themes for e-Commerce for free.
Fabthemes are built with an Options panel that lets users change and configure various theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.
As well as developing free WordPress themes that work in a wide range of other uses, Fabthemes provides themes suitable for setting up web stores.
For more information about their range of eCommerce free themes like “Cartel“, “Viper” and “Zenshop“, go here: FabThemes Free WP Themes For eCommerce
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WordPress.org
A great place to search for free e-Commerce themes for WordPress is the free WordPress theme repository at WordPress.org.

You can browse free e-Commerce themes for WordPress in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to browse free themes for e-Commerce is to log into your WP dashboard and use the WP theme search feature in the Appearance > Themes section …

Look for free WP themes for eCommerce here: WordPress.org eCommerce Themes
Now that you know where to go for great free WP themes for eCommerce, let’s take a look at paid WordPress themes for eCommerce.
Paid WordPress e-Commerce Themes
Below are some of the best places on the net where you can find many excellent and professional themes for selling online with WordPress, as well as some great WP e-Commerce themes we recommend:
StoreFront eCommerce Themes
Storefront Themes offer users a large range of amazing themes for selling products online …
Click Here To Browse All StoreFront Themes …
StoreFront themes for e-Commerce provide great technical support and feature fully responsive design …

The collection of responsive StoreFront e-Commerce themes is also highly customizable, with beautiful product pages that have a unique look across different screen sizes …

To view all StoreFront themes go here: StoreFront Themes For WordPress
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Elegant eCommerce WordPress Themes
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes are built around paying great attention to detail and are designed with many advanced features like shortcodes, page templates and theme options that give users, including full control over their website, plus top-notch support from an experienced and dedicated team …

Click Here To Browse Elegant Themes …
Here are just a couple of beautiful WordPress themes for eCommerce available at Elegant Themes:
eStore eCommerce WordPress Theme

eStore provides an elegant solution for setting up an online store. The theme is very easy to configure and integrates easily with some of the most popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all major browsers and providing localized support for easy translation, eStore comes in a range of unique colours …

To learn more about this theme visit this site: eStore eCommerce WordPress Theme
Boutique

Boutique allows you to integrate with some of the most popular WordPress eCommerce plugins available, allowing you to use your preferred system without any conflicts.
To learn more about this theme visit this site: Boutique
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Like every other Elegant theme in the Theme catalog, both the eStore theme and the Boutique theme shown above come with a feature called “ePanel” that automatically displays inside your WP dashboard the moment you activate the theme …

The ePanel theme options panel allows you to easily control your without editing the underlying template code. With ePanel you can toggle theme features on and off, reconfigure your store layout easily, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
An additional benefit of using Elegant Themes apart from the beautiful themes they make available is that they offer a range of plans that let you access their entire theme collection for one low yearly fee.
To browse all Elegant themes go here: Elegant Themes
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WooCommerce
WooThemes offer one of the largest collections of themes for WordPress-based eCommerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WordPress themes you can choose to build your store online.
Click Here To Browse WooCommerce Themes From WooThemes …
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ThemeForest Themes For WordPress
Theme Forest is an online theme marketplace where you can find many premium eCommerce WordPress themes and buy quality WP themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity eCommerce WordPress Theme
Simplicity is a flexible and elegant e-Commerce web site template for WordPress that offers responsive design, is retina-ready and supports e-Commerce plugins like WooCommerce and JigoShop.
For more details about this theme visit this site: ThemeForest WP eCommerce Themes – Simplicity
VintageStyle e-Commerce WP Theme
VintageStyle eCommerce theme is a clean and elegant WP e-Commerce theme designed for use in corporate websites and eCommerce ventures. The theme can also be used for small to large business setups, and online shops.
Supported with custom templates, widgets, shortcodes, and many other customization options, this WP theme suits a variety of different business and e-Commerce projects.
For more details about this theme visit this site: ThemeForest WP eCommerce Themes – VintageStyle
SmartShop
SmartShop is a clean and responsive theme for doing eCommerce with WordPress and shopping cart stores.
This theme is also fully compatible with the WooCommerce System.
To learn more about this theme go here: SmartShop e-Commerce WordPress Theme
Lathika eCommerce WP Theme
Lathika is a responsive eCommerce theme designed specifically to be used with the JigoShop plugin …

JigoShop is a WP plugin for e-Commerce.
For more information about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.
To learn more about this theme go here: Lathika e-Commerce WP Theme
MeariShop e-Commerce Theme
MeariShop is a clean and flexible theme for doing e-Commerce with WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-driven webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and modify any aspect of the theme – it is ideal for both beginners with no coding knowledge and web developers alike.
For more details go here: MeariShop Theme For WordPress
In addition to the above themes, you can find hundreds of WP eCommerce themes listed in the ThemeForest directory just by searching through their WordPress > eCommerce category …

Click Here To Browse ThemeForest Themes …
As you can see, there is no reason why a WordPress-based web store shouldn’t have the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look beautiful too!
We hope this article has inspired you to sell products online with WordPress.
To learn where to find more great paid WP themes see this post:
How To Find The Best Free And Premium WordPress Templates On The Net
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)






