Are you planning to set up an online store?
The WordPress developer community not only makes great e-Commerce plugins available to users, but there are also lots of great themes for WordPress that you can use to easily set up and run your store online.
In this article, we’ll show you where to find some of the most professionally-designed and beautiful website templates for selling your products online with WordPress.
Beautiful WordPress Themes For e-Commerce
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When searching for web templates for online stores here are some points to keep in mind:
Style
As well as looking for a versatile theme for your web shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion accessories, selling electronic products online, flower shop, etc).
Full e-Commerce Functionality
In many cases, most of the eCommerce functionality in your web shop will come from the plugins you decide to install to power your e-Commerce store.
As you will see, however, some e-Commerce themes also come with additional options and settings that can enhance your website’s eCommerce capabilities and help you provide a better customer experience for your site visitors without requiring you to install additional plugins.
This can include options that allow you to easily control your store’s theme colors without modifying the underlying web code, toggle theme features on and off, adjust your store layout, global banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.
Easy Cart Setup & Integration
Most professional WordPress eCommerce themes provide easy shopping cart & store integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and start taking orders online sooner.
Responsive Theme Layout
A responsive theme allows websites to automatically readjust screen size to display smoothly across different monitor sizes and screen resolutions, as well as different platforms.
We have written a detailed article about the importance of choosing responsive themes for WordPress here:
Support
If you are planning to sell products or services online, there are many unexpected things that can and probably will go wrong with the eCommerce process itself. The last thing you want to go through when dealing with emails annoyed or even angry customers is to be using an outdated theme that is creating conflicts and you can’t get the theme developer to get the support you desperately need.
For this reason, we strongly encourage you to carefully consider choosing themes that offer support and regular updates when searching for a template for your web shop. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free theme.
With these points in mind, let’s focus our attention now on some of the WordPress website templates you can use to set up a web store that will keep clients buying products from your website:
Free WordPress Themes For e-Commerce
Virtue Free Theme For eCommerce

Virtue by Kadence Themes is a versatile theme for WordPress. Even though there is a premium of the theme available that offers many additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme comes already fully loaded with many useful great features and is also highly customizable.
This theme also features a clean modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.
Additionally, Virtue is WooCommerce-ready (see below) and comes with everything you need to design a great-looking webstore.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to show your work). The versatile design of this theme is ideally-suited for any kind of e-Commerce business site, web shop, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and completely customize the design of your site without requiring technical knowledge.
- Translation-ready. This theme comes with built-in support for Russian, Italian and Spanish language files and can also be translated into any other language, allowing you to sell products to a global customer base.
For more information go here: Virtue Free WP eCommerce Theme
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FabThemes WP e-Commerce Themes

Fabthemes makes available many stylish and premium quality WordPress themes for free.
Fabthemes are built with an Options panel that lets you change and configure various theme options and settings. They also provide unencrypted theme footer files with their themes to help you feel confident about downloading and using safe theme files on your site.
In addition to creating free themes that work in a range of applications, Fabthemes provides themes suitable for setting up online stores.
For more information about the FabThemes range of eCommerce free themes like “iShop“, “eBuy” and “Xenastore“, visit their site: FabThemes
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WordPress.org Free Themes For e-Commerce
A great place to look for free e-Commerce themes for WordPress is the free directory of WP themes at WordPress.org.

You can find free themes for e-Commerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to look for free e-Commerce themes for WordPress is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes area …

Look for free themes for eCommerce here: WordPress.org Free eCommerce Themes For WordPress
Now that you know where to go for great free eCommerce themes for WordPress, let’s take a look at premium e-Commerce themes for WordPress.
Paid WordPress Themes For eCommerce
Below are some of the best places on the net where you can find many excellent and professionally-designed website templates for selling products online with WordPress, as well as some great WordPress e-Commerce themes we recommend:
StoreFront – WP eCommerce Themes
Storefront Themes sell many gorgeous WordPress themes you can use to set up professional web shops …
Click Here To View StoreFront Themes …
StoreFront eCommerce themes provide great customer support and feature fully responsive design …

The collection of responsive StoreFront e-Commerce themes is also highly customizable, with beautiful product pages that have a unique look across different screen sizes …

To browse all StoreFront themes go here: StoreFront Themes
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Elegant
Elegant Themes employs a team of highly talented and professional web designers to create simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes pay great attention to detail and come with many powerful built-in features like shortcodes, page templates and theme options that give users, including complete control over their website, plus excellent support from an experienced and dedicated support team …

Click Here To Browse All Elegant Themes …
Here are just a few of the beautiful WordPress themes for eCommerce available at Elegant Themes:
eStore eCommerce WordPress Theme

eStore provides an elegant theme for setting up an online store. The theme is simple to configure and offers integration options with many popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the major browsers and providing localized support for easy translation, eStore comes in a range of unique colours …

For more details about this theme go here: eStore
Boutique

The Boutique Theme For WordPress enables you to integrate with some of the most popular e-Commerce plugins available, allowing you to use your preferred system without any conflicts.
For more details go here: Boutique
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Like every other Elegant theme in the collection, both eStore and the Boutique theme shown above come with a feature called “ePanel” that automatically displays inside the WordPress dashboard the moment you activate the theme …

The ePanel theme options panel allows you to easily control your site without editing the underlying code. ePanel allows you to toggle features on and off, reconfigure your layout at the click of a button, manage advertisements, optimizing product categories and descriptions for search engines, shortcodes and more.
An additional benefit of choosing themes from Elegant Themes apart from all of the beautiful themes they design is that their business model is built around giving you complete access to all of their themes for one low annual fee.
For more details go here: Elegant – WP eCommerce Themes
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WooThemes WordPress Themes
WooThemes provide dozens of themes for WordPress-based e-Commerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a fully functional eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WordPress themes you can choose to build your webstore.
Click Here To Browse All WooCommerce Themes From WooThemes …
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ThemeForest WP Themes
Theme Forest is an online marketplace where you can search for loads of premium eCommerce WordPress store templates and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity e-Commerce WordPress Theme
Simplicity is an elegant and flexible eCommerce theme that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
To learn more about this theme go here: Simplicity e-Commerce WordPress Theme
VintageStyle
VintageStyle eCommerce theme is a clean and elegant theme for doing e-Commerce with WordPress designed for corporate websites and eCommerce ventures. The theme is suitable for small to large businesses, and online stores.
Supported with custom templates, widgets, short codes, and customization options, this theme can be used in a variety of business and e-Commerce projects.
For more details visit this site: VintageStyle eCommerce WordPress Theme
SmartShop eCommerce WordPress Theme
SmartShop is a clean and responsive WP e-Commerce theme and shopping cart webstores.
This web template is also fully compatible with the WooCommerce System.
To learn more about this theme visit this site: SmartShop e-Commerce WP Theme
Lathika Theme For WP
Lathika is a responsive theme for doing e-Commerce with WordPress designed specifically for use with the JigoShop plugin …

JigoShop is an eCommerce plugin for WordPress.
To learn more about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.
To learn more about this theme visit this site: Lathika WordPress Theme
MeariShop e-Commerce WP Theme
MeariShop is a clean and flexible WP theme for e-Commerce that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and modify any aspect of the theme – it is well suited for new website owners with no coding knowledge and developers.
To learn more about this theme visit this site: MeariShop
In addition to the themes shown above, you can browse hundreds of eCommerce themes for WordPress listed in ThemeForest just by choosing the WordPress > eCommerce category …

Click Here To Browse More ThemeForest Themes …
As you can see, there is no reason at all why a WordPress-based web store can’t give you the same ability to sell products online as more expensive e-Commerce platforms and look amazing too!
We hope the above article has inspired you to sell products or services online with WordPress.
Learn where to find more great free themes for WordPress here:
Finding The Best Free And Premium Responsive WordPress Themes Online
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