Do you plan to set up a web store?
The WordPress developer community not only makes great e-Commerce plugins available to users, but there are also hundreds of great WordPress themes that let you easily set up and run your store online.
In this blog post, we’ll show you where to find some of the most professionally-designed and beautiful themes for selling products or services online with WordPress.
Finding The Best eCommerce Website Templates For Selling Online With WordPress
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When searching for shopping store web templates there are a number of points you should keep in mind:
Theme Style
As well as looking for a versatile theme for your online shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. fashion accessories, selling electronic products online, selling crafts online, etc).
eCommerce Functionality
In many cases, much of the eCommerce functionality in your online store will come from the plugins you decide to install to power your eCommerce site.
As you will see, however, a number of e-Commerce themes also have additional options and settings that can enhance your site’s eCommerce capabilities and help you provide a better online shopping experience for your site visitors without requiring additional plugins.
This can include the ability to control your site’s theme colors without editing web code, toggle features on and off, adjust your store layout, manage sitewide advertising banners, search engine optimization for product categories, shortcodes and more.
Easy Cart And Store Integration
Most professional WordPress e-Commerce themes provide easy shopping cart and store checkout integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin taking orders online sooner.
Responsive Design Layout
A responsive theme allows websites to automatically reconfigure the layout to display smoothly over different screen sizes and resolutions, as well as different devices (e.g. PCs, tablets, cell phones, etc).
We have written a detailed post about the importance of choosing WordPress themes with responsive layouts here:
Theme Updates & Support
If you plan to sell products or services online, there are many things that can go wrong with the e-Commerce process itself. The last thing you want to have to go through when dealing with emails or support tickets unhappy or even angry customers is to be using an outdated theme that is causing problems and you can’t get access to the theme developer to get the support you need.
For this reason, we strongly encourage you to carefully consider using WordPress themes that offer support and regular updates when searching for a theme for your online shop. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free website template.
With these points in mind, let’s now take a look at various WordPress themes you can use to set up an online shop that will keep customers coming back to buy products from your website:
Free e-Commerce Themes For WordPress
Virtue

Virtue is extremely versatile. Even though there is a premium version available that offers more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme is pre-loaded with a ton of premium options and is also highly customizable.
Virtue also features a clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.
Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with everything you need to build an awesome online store.
Some of the features of this theme include:
- Portfolio posts and pages (use these to showcase your items). The versatile design of this theme is ideal for any kind of e-Commerce business, store online, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and modify the look of your site without requiring knowledge of technical stuff like CSS.
- Translation-ready. The Virtue theme comes with built-in support for Russian, Spanish and Italian language files and can also be translated into any other language, allowing you to sell your products to a worldwide audience.
For more information go here: Virtue e-Commerce Theme
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FabThemes

Fabthemes provides web users with many cool and premium quality WordPress themes for free.
All themes are built with a built-in Options panel that lets users change and configure various theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.
As well as free themes that suit a wide range of other uses, Fabthemes provides a category of themes suitable for setting up online stores.
Go here for more information about their range of eCommerce free themes like “Cartel“, “Viper” and “Zenshop“, visit their site: FabThemes Free WordPress Themes For e-Commerce
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WordPress.org Free WordPress Themes For eCommerce
A great place to browse hundreds of free eCommerce themes for WordPress is the free theme repository at WordPress.org.

You can find a list of free WP themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to find free themes for eCommerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes area …

Search for free eCommerce themes for WordPress here: WordPress.org Free e-Commerce Themes For WordPress
Now that you know where to go for great free e-Commerce themes for WordPress, let’s take a look at premium WordPress themes for e-Commerce.
Premium e-Commerce Themes For WordPress
Below are some of the best places on the net where you can find excellent and professionally-designed themes to set up a WordPress-based store online, as well as some great WP eCommerce themes we recommend:
StoreFront WordPress Themes
Storefront Themes sell many amazing WordPress themes for selling your products online …
Click Here To Browse All StoreFront Themes …
StoreFront themes for e-Commerce provide great support and feature fully responsive design …

The collection of responsive StoreFront e-Commerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

For more details go here: StoreFront Themes For WordPress
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Elegant Themes
Elegant Themes designs simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes are built around paying great attention to detail and come with loads of powerful built-in features like shortcodes, page templates and theme options that give users, including complete control over their website, plus excellent support from an experienced and dedicated team …

Click Here To View All Elegant Themes …
Here are just a couple of wonderful WordPress themes for e-Commerce available at Elegant Themes:
eStore

eStore provides an elegant solution for setting up an online store. The theme is simple to configure and integrates easily with many popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all major browsers and providing localized support for easy translation, the eStore theme comes in a range of unique colours …

For more details visit this site: eStore WordPress Theme
Boutique Theme For WP

The Boutique Theme For WordPress has been built to integrate with some of the most popular eCommerce plugins available, allowing you to use your preferred solutions without experiencing conflicts.
To learn more about this theme go here: Boutique Theme For WordPress
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Like every other Elegant theme in the collection, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly displays inside your WP dashboard as soon as you activate the theme …

The ePanel theme options panel lets you control your website without modifying web code. ePanel allows you to toggle features on and off, reconfigure your store layout, banner advertising management, search engine optimization for product descriptions, shortcodes and more.
An additional benefit of choosing Elegant Themes apart from all the beautiful themes they design is that they offer a range of plans that let you access all of their themes for one low annual price.
For more details go here: Elegant Themes For WordPress
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WooCommerce – WordPress eCommerce Themes
WooThemes are one of the leading providers of e-Commerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a complete eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WP themes you can choose to build your store online.
Click Here To Browse All WooThemes For eCommerce …
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ThemeForest eCommerce WordPress Themes
Theme Forest is an online marketplace where you can access loads of premium eCommerce WordPress themes and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity e-Commerce WordPress Theme
Simplicity is an elegant and flexible e-Commerce theme that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.
To learn more about this theme go here: Simplicity e-Commerce WP Theme
VintageStyle Theme For WordPress
VintageStyle eCommerce theme is a clean and elegant WordPress e-Commerce theme designed for use in corporate websites and eCommerce ventures. The theme is suitable for small to large businesses, and online stores.
Supported with custom templates, widgets, shortcodes, and customization options, this WP theme can be used in a number of different business and e-Commerce projects.
To learn more about this theme visit this site: VintageStyle
SmartShop
SmartShop is a very clean and responsive theme for doing eCommerce with WordPress and shopping cart webstores.
This theme is also fully compatible with the WooCommerce System.
For more details about this theme visit this site: SmartShop WordPress Theme
Lathika
Lathika is a responsive theme for doing eCommerce with WordPress designed specifically for use with the JigoShop plugin …

JigoShop is an e-Commerce plugin.
To learn more about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
For more details go here: Lathika Theme For WP
MeariShop e-Commerce WordPress Theme
MeariShop is a clean and flexible e-Commerce theme for WordPress that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and change any aspect of the theme – this theme is well suited for both new website owners with no coding knowledge and developers.
For more details about this theme visit this site: ThemeForest WP e-Commerce Themes – MeariShop
In addition to the above themes, you can find hundreds of eCommerce themes for WordPress listed on the ThemeForest directory just by choosing their WordPress > eCommerce category …

Click Here To View ThemeForest Themes …
As you can see, there is no reason why your WordPress-based online shop shouldn’t have the same power and functionality to sell products online as more expensive e-Commerce solutions and look amazing too!
We hope the above has inspired you to search for the right e-Commerce theme to consider setting up a WP-based store online.
To learn more about the differences between free WordPress themes vs premium themes, see this article:
How To Find Great Paid And Free Responsive WordPress Web Templates Online
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