Are you planning to set up a web store?
WordPress developers not only make great plugins for e-Commerce available to users, but there are also hundreds of great themes for WordPress that let you easily set up and run your store online.
In this article, we’ll show you where to find some of the most professionally-designed and inexpensive website templates for selling products or services online with WordPress.
Beautiful WP Themes For e-Commerce
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When looking for eCommerce template-based solutions here are a few points to keep in mind:
Style
As well as searching for a beautiful and versatile theme for your web shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. fashion accessories, electronics store, specialty items, etc).
Full Functionality
In many cases, much of the e-Commerce functionality in your online store will come from the plugins used to power your eCommerce site.
As you will see, however, some themes also have built-in functionality that can enhance your website’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring you to install additional plugins.
This can include options that allow you to easily control your store’s theme colors without editing the underlying code, toggle features on and off, reconfigure your layout at the click of a button, manage advertisements, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Cart And Store Checkout
Most professional WordPress e-Commerce themes provide easy shopping cart setup & integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin taking orders online sooner.
Responsive Theme Design
A responsive theme allows websites to automatically readjust screen size to display smoothly over different monitor sizes and screen resolutions, as well as different devices (e.g. PCs, tablets, mobile phones, etc).
We have written a detailed post about the importance of choosing WP themes with responsive layouts here:
Theme Updates And Support
If you are planning to sell products or services online, there are many things that can and probably will go wrong with the e-Commerce process itself. The last thing you want to go through when dealing with problems and unhappy or even angry customers is to be using a theme that is giving you and your customers a headache and you can’t get the theme developer to provide you with an urgent fix.
For this reason, we strongly encourage you to carefully consider using themes that offer support and regular updates when searching for a theme for your online shop. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free template.
With the above in mind, let’s now take a look at various WordPress templates you can use to set up an online shop that will keep visitors buying products from your website:
Free e-Commerce Themes For WordPress
Virtue Free WP eCommerce Theme

Virtue Free theme is a versatile theme for a simple web commerce store. Even though there is a premium of the theme available that offers many additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme comes already loaded with tons of great features and is also easy to customize.
Virtue also features a clean, modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.
Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking webstore.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to show your items). The versatile design of this theme is ideally-suited for any kind of e-Commerce business, web shop, portfolio or personal site.
- A powerful options panel where you can set things like your home layout, sliders, custom fonts, and modify the design of your site without requiring CSS knowledge.
- Translation-enabled. Virtue Free comes with built-in support for Italian, Russian and Spanish language files and can also be translated into any other language, allowing you to sell your products to a truly worldwide customer base.
Go here for more information: Virtue Free e-Commerce Theme For WordPress
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FabThemes

Fabthemes makes available many elegant and premium quality WordPress themes for free.
Fabthemes come with a built-in Options panel that lets you adjust and configure a number of theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.
In addition to creating free WordPress themes that work in a wide range of other uses, Fabthemes provides a category of themes suitable for setting up online stores.
Go here for more information about the FabThemes range of eCommerce themes like “iShop“, “eBuy” and “Xenastore“, go here: FabThemes Free WordPress Themes For e-Commerce
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WordPress.org WordPress eCommerce Themes
One of the best places to look for free themes for eCommerce is the free theme directory at WordPress.org.

You can find free eCommerce themes for WordPress in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to search for free themes for eCommerce is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes section …

Browse hundreds of free WordPress themes for eCommerce here: WordPress.org Free Themes For e-Commerce
Now that you know where to browse loads of great free eCommerce themes for WordPress, let’s take a look at premium WordPress e-Commerce themes.
Premium WordPress e-Commerce Themes
Below are some of the best places on the net where you can go to find great professional themes for selling online with WordPress, as well as some great WP eCommerce themes we recommend:
StoreFront eCommerce Themes
Storefront Themes make amazing WP themes for selling products online …
Click Here To Browse StoreFront Themes …
StoreFront e-Commerce themes provide great theme support and feature fully responsive design …

The collection of responsive StoreFront e-Commerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

For more details go here: StoreFront eCommerce WordPress Themes
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Elegant Themes For WordPress eCommerce
Elegant Themes employs a team of very talented and professional web designers to create simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes pay great attention to detail and come with loads of powerful built-in features such as shortcodes, page templates and theme options that give website owners, including full control over their sites, plus top-notch customer support from an experienced and dedicated support staff …

Click Here To Browse Elegant Themes …
Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore

eStore offers an elegant solution for setting up an online store. The theme is easy to configure and offers integration options with some of the most popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all major browsers and providing localized support for easy translation, eStore comes in a range of unique colors …

For more details about this theme go here: eStore eCommerce WordPress Theme
Boutique

The Boutique eCommerce Theme was created to integrate with some of the most popular e-Commerce plugins available, allowing you to use your favorite system without any conflicts.
For more details about this theme visit this site: Boutique e-Commerce WP Theme
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Like all Elegant themes in the Theme collection, both the eStore theme and the Boutique theme shown above come with a feature called “ePanel” that instantly displays inside your WordPress dashboard the moment you activate the theme …

The ePanel theme options panel lets you easily control your website without editing web code. ePanel allows you to toggle features on and off, reconfigure your store layout easily, banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
One of the other great benefits of choosing themes from Elegant Themes apart from all the beautiful themes they make available is that Elegant Themes offer a range of plans that let you access their entire theme collection for one low yearly price.
For more details go here: Elegant Themes For WordPress
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WooCommerce
WooThemes provide dozens of e-Commerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a complete eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WP themes you can choose to build your store online.
Click Here To Learn More About WooCommerce Themes From WooThemes …
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ThemeForest Themes For WordPress eCommerce
Theme Forest is an online theme marketplace where you can search for many premium eCommerce WordPress themes and buy quality WP themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity WP Theme
Simplicity is an elegant and flexible theme for doing e-Commerce with WordPress that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
For more details visit this site: ThemeForest WordPress e-Commerce Themes – Simplicity
VintageStyle
VintageStyle eCommerce theme is a clean and elegant theme for doing eCommerce with WordPress designed for use in corporate websites and eCommerce ventures. The theme can also be used for small to large business setups, and online shopping stores.
Supported with custom templates, widgets, shortcodes, and many other customization options, this theme suits a number of business and e-Commerce projects.
To learn more about this theme go here: VintageStyle e-Commerce WordPress Theme
SmartShop
SmartShop is a clean and responsive eCommerce web template for WordPress and shopping cart stores.
This theme is also fully compatible with the WooCommerce System.
For more details visit this site: SmartShop eCommerce WP Theme
Lathika
Lathika is a responsive e-Commerce web site template for WordPress designed specifically for use with the JigoShop plugin …

JigoShop is an eCommerce plugin.
For more information about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
For more details go here: Lathika
MeariShop eCommerce WP Theme
MeariShop is a clean and flexible WP e-Commerce theme that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and change any aspect of the theme – this theme is well suited for both new website owners with no coding knowledge and developers alike.
For more details about this theme visit this site: MeariShop
In addition to the themes shown above, you can browse hundreds of eCommerce themes for WordPress listed in ThemeForest simply by searching through the WordPress > eCommerce category …

Click Here To View More ThemeForest Themes …
As you can see, there is absolutely no reason at all why your WordPress-based online store can’t provide you with the same power and functionality to sell products online as more expensive e-Commerce solutions and look amazing too!
We hope this post has given you many avenues to explore to consider setting up a WP-based online store.
To learn where to find more great free themes see this article:
Finding Great Paid And Free Responsive WordPress Templates For Your Business
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