Are you planning to set up a web store?

The WordPress developer community not only makes great plugins for e-Commerce available to WP users, but there are also lots of great WordPress web templates that let you easily set up and run your store online.

In this post, we’ll show you where to find some of the most beautiful and professionally-designed website templates for selling products online with WordPress.

Where To Find The Best WordPress Web Templates For e-Commerce

When searching for shopping store templates there are some things you should keep in mind:

Template Style

As well as looking for a versatile theme for your online shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. clothing store, electronics store, gift store, etc).

e-Commerce Functionality

In many cases, much of the eCommerce functionality in your online store will come from the WordPress plugins you select to power your eCommerce site.

As you will see, however, some eCommerce themes also include built-in functionality that can improve your website’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring you to install additional plugins.

This can include the ability to easily control your store’s overall color scheme without modifying the underlying code, toggle theme features on and off, reconfigure your layout at the click of a button, banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.

Easy Cart Integration

Most professional-quality e-Commerce themes provide easy shopping cart and checkout integration with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin processing orders online without experiencing complicated technical implementation processes or delays.

Responsive Theme Layout

A responsive theme enables websites to automatically readjust the web layout to display smoothly across different monitor sizes and screen resolutions, as well as different platforms.

We have written a detailed article about the importance of choosing responsive themes here:

• WordPress Themes Explained

Support

If you are going to be selling products or services online, there are many things that can and probably will stress you out with the eCommerce process itself. The last thing you want to go through when dealing with emails or phone calls frustrated or even angry customers is to be using a theme that is causing errors and you can’t get the theme developer to provide you with an urgent fix.

For this reason, we strongly encourage you to carefully consider choosing themes that offer support and regular updates when looking for a template for your online store. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free website template.

With the above in mind, let’s focus our attention now on a number of WordPress web templates you can use to set up a web shop that will keep clients buying products from your website:

Free WordPress e-Commerce Themes

Virtue e-Commerce Theme

Virtue by Kadence Themes is a versatile theme for a web commerce store. Even though there is a premium version available that includes a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version is already pre-loaded with many useful premium options and is also highly customizable.

This theme also features a simple, clean and modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.

Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking online store.

Some of the features of this theme also include:

• Portfolio posts and pages (use these to display your products). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business, webstore, portfolio or personal site.
• An options panel where you can set things like your home layout, sliders, custom fonts, and modify the design of your site without requiring knowledge of technical stuff like CSS.
• Translation-ready. The Virtue theme comes with built-in support for Italian, Spanish and Russian language files and can also be translated into any other language, allowing you to sell your products to a truly global customer base.

For more information go here: Virtue eCommerce Theme

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FabThemes Free eCommerce Themes For WordPress

Fabthemes provides WP users with many cool and premium quality WordPress themes for free.

All themes come with an Options panel that lets you adjust and configure various theme settings and options. Also, they provide unencrypted theme footer files with their themes to help reassure you that you will be downloading and using safe theme files on your site.

As well as developing free WP themes that work in a range of applications, Fabthemes provides themes suitable for setting up web stores.

Go here for more information about their range of eCommerce free themes like “iShop“, “Viper” and “Zenshop“, visit their site: FabThemes Free WP Themes For eCommerce

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WordPress.org WordPress Theme Directory

A great place to look for free e-Commerce themes for WordPress is the free theme directory at WordPress.org.

You can browse a list of free WP themes for e-Commerce in the directory using the following methods:

• Go to WordPress.org/themes and search for keywords like “e-commerce”
• Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce

An easier method to find free themes for e-Commerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes screen …

Browse hundreds of free WordPress themes for e-Commerce here: WordPress.org Free eCommerce Themes For WordPress

Now that you know where to go for great free themes for eCommerce, let’s take a look at paid e-Commerce themes for WordPress.

Premium WordPress eCommerce Themes

Below are some of the best places on the net where you can go to find many excellent and professional themes to help you set up up a WordPress-based online store, as well as some great WP e-Commerce themes we recommend:

StoreFront e-Commerce Themes

Storefront Themes make beautiful WordPress themes for selling products online …

Click Here To View StoreFront Themes …

StoreFront themes for eCommerce provide great theme support and feature responsive design …

The entire collection of responsive StoreFront e-Commerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

For more details go here: StoreFront Themes For WordPress

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Elegant Themes For WP

Elegant Themes designs simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes pay great attention to detail and provide loads of powerful features such as shortcodes, page templates and theme options that give website owners, including full control over their sites, plus excellent theme support from an experienced and dedicated support team …

Click Here To Browse All Elegant Themes …

Here are just a couple of wonderful WordPress themes for e-Commerce available at Elegant Themes:

eStore WordPress Theme

eStore offers an elegant theme for setting up an online store. The theme is very simple to configure and offers integration options with many popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all popular web browsers and providing localized support for easy translation, the eStore eCommerce theme comes in a range of unique colours …

To learn more about this theme visit this site: eStore

Boutique

The Boutique eCommerce Theme enables you to integrate with some of the most popular WP e-Commerce plugins available, allowing you to use your favorite system without experiencing conflicts.

For more details visit this site: Boutique e-Commerce WordPress Theme

Like every other Elegant theme in the catalog, both eStore and the Boutique theme shown above come with a feature called “ePanel” that instantly displays inside the WordPress dashboard the moment you activate the theme …

The ePanel theme options panel allows you to control your website without modifying web code. ePanel allows you to toggle theme features on and off, reconfigure your layout at the click of a button, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.

An additional benefit of choosing Elegant Themes apart from all of the beautiful themes they make available is that they offer a range of plans that let you access all themes in their collection for one low yearly fee.

To view all Elegant themes go here: Elegant Themes For WordPress

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WooThemes WooCommerce For WordPress eCommerce

WooThemes provide dozens of themes for WordPress-based e-Commerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a complete eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WordPress themes you can choose to build your store online.

Click Here To View All WooThemes For eCommerce …

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ThemeForest Themes For WP

Theme Forest is an online theme marketplace where you can access loads of premium e-Commerce WordPress store templates and buy quality WordPress themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest …

Simplicity e-Commerce WordPress Theme

Simplicity is an elegant and flexible eCommerce web template for WordPress that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.

To learn more about this theme visit this site: Simplicity

VintageStyle e-Commerce WP Theme

VintageStyle eCommerce theme is a clean and elegant e-Commerce theme designed for corporate websites and eCommerce ventures. The theme can also be used for small to large business setups, and online shopping stores.

Supported with custom templates, widgets, short codes, and customization options, this theme suits a number of different business and e-Commerce projects.

To learn more about this theme visit this site: VintageStyle WordPress Theme

SmartShop eCommerce WP Theme

SmartShop is a clean and responsive eCommerce theme and shopping cart stores.

This web template is also fully compatible with the WooCommerce System.

For more details visit this site: SmartShop e-Commerce WordPress Theme

Lathika e-Commerce WP Theme

Lathika is a responsive WordPress eCommerce theme designed specifically to be used with the JigoShop plugin …

JigoShop is an eCommerce plugin.

For more information about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.

For more details about this theme visit this site: Lathika eCommerce WP Theme

MeariShop

MeariShop is a clean and flexible eCommerce web site template for WordPress that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and change any aspect of the theme – it is ideal for both beginners with no coding knowledge and developers.

To learn more about this theme visit this site: MeariShop

In addition to the themes shown above, you can find hundreds of WP eCommerce themes listed on ThemeForest simply by choosing their WordPress > eCommerce category …

Click Here To Browse All ThemeForest Themes …

As you can see, there is absolutely no reason at all why a WordPress-based webstore can’t have the same power and functionality to sell products online as more expensive e-Commerce platforms and look beautiful too!

We hope the above has provided you with some inspiration to consider setting up a WP-based online store.

To learn more about the differences between free WP themes vs premium themes, see this article:

How To Find The Best Free And Premium Responsive WordPress Templates For Your Business

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