In Part One of this article on ways to grow your accounting web presence, we provided in-depth information on the following topics:
- Online Challenges For Accounting & Financial Businesses
- Opportunities For Accountants
- How To Improve Your Web Pages
- Improving Your Web Content
In this section, we will continue looking at more ways to grow your accounting services business online. Topics covered include:
- Ways To Improve Web Traffic With WordPress
- Generate Leads & Enquiries Using WordPress-Based Tools
- WordPress Plugins That Improve SEO, Increase User Engagement And Increase Web Traffic Generation
For more information about WordPress plugins and themes, see these articles:
- Add New Features And Functionality To Your Site With Plugins
- WordPress For Beginners – An Overview Of Themes
Improving Website Traffic Using WordPress
Your web traffic is an important part of your online business growth. This section explores WordPress plugins for improving search engine optimization, better user engagement and traffic generation.
Optimize Your Site For SEO Using WordPress
There are loads of ways WordPress can help to optimize your website for search engines:
- Search Engine-Friendly URLs – WordPress lets you set the permalinks to create search engine-optimized URLS for your article pages.
- Post Tags – WordPress lets you specify the keywords that you want your article pages (posts) to be indexed for in the search engines.
- Categories – Add search engine-friendly categories for archiving and organizing your content.
- Post Excerpts – Set an excerpt that will appear in search results.
- Images – title images used in your content with keywords for improved search engine results.
- Content Linking – WordPress has a built-in feature that allows you to easily link your content to other posts on your site
- Pinging – Set up your WordPress site to automatically notify (ping) other sites and directories immediately upon publishing a new post on your website.
How To Improve SEO, Increase User Engagement And Generate More Visitors To Your Site With Plugins
In addition to the built-in features of WordPress, there are quite a number of plugins for WordPress that will improve SEO, increase user engagement and drive more visitors to your website.
Here are some plugins you can use to improve your website’s search engine optimization:
- All in One SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress XML sitemap plugin
- WP Tree – WordPress site map plugin
(Use a plugin like Yoast SEO (previously called WordPress SEO by Yoast) to improve your SEO)
Other ways to improve your site’s SEO, increase engagement and drive more web traffic to your business are to add a forum, newsletters, commenting, and social sharing features. Here are a few more useful WordPress plugins that can help (many of the plugins described below are also free):
- BuddyPress – Run a social networking community on your website, with member profiles, user groups, messaging, activity streams, and more.
- bbPress – Use this free WordPress plugin to set up an online forum on your site.
- E-Newsletter – Use E-Newsletter to send professional email newsletters, track results and manage subscribers from your WP site.
- Disqus – This WordPress plugin lets you power discussions and helps to increase engagement on your site.
- Social Media Feather – Easily add social buttons and features that allow visitors to share your content online on your pages and posts.
(You can easily add social features to your site using free or inexpensive plugins)
Ways To Generate More Leads & Enquiries With WordPress
Let’s now take a look at how to improve your sales and generate new leads and enquiries online.
Adding An Email Newsletter
Adding a newsletter is an excellent way to build a list of subscribers. Adding newsletters] provides several benefits and advantages, like:
- Drives targeted traffic to your website
- Keeps readers from forgetting about you
- Provides useful updates
- Provides you with a highly targeted marketing channel
- Allows you to provide special products or services to a select audience
- Provides new opportunities for increasing interaction
- Provides you with other ways for subscribers to share your content
A proven way to entice visitors to subscribe to your email newsletter is to provide them with valuable information and offer them something valuable for free in exchange for their personal details. This could be a useful report, checklists for handling tax, access to tax calculators, discount coupons, membership access to courses, contests, etc.
Adding A Contact Form
A contact form provides an easy and simple way for readers to get in touch. A contact form also allows visitors to raise problems, contact specific departments, ask for quotes, send suggestions for improvements and more.
A contact form provides several benefits including:
- Reducing spam
- Set up automated responses
- Giving you control over what gets sent to you
- Allows you to keep your email address private
- They can be added to any page or post
- Improves the professional look of your site
- Convenience for users
One of the most popular WordPress contact form plugins is Contact Form 7.
Contact Form 7
(Contact Form 7)
This free plugin is easy to install and configure and lets you add and manage multiple contact forms, customize the form and the email contents, add fields, and more.
International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is supported.
Something to consider is adding sections to your contact form so prospective customers can select the topic they are contacting your company about. This ensures that visitors’ requests reach the right person.
Maps
Adding maps helps your visitors and clients find you.
Maps are a useful tool for several reasons:
- A map improves local SEO
- Visitors can easily find you
- Shows location of events
(Adding maps to your website helps your visitors and clients find you)
Below are some plugins that let you embed, customize and display maps on your site:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
WordPress Plugins And Themes For Improving SEO, Better User Engagement And Generating More Traffic
Accounting Plugins For WordPress
WordPress lets you add a number of plugins to your accounting website that will immediately add a range of practical tools for site visitors. Here are just some of these plugins:
Calculator Pro Calculators
(Calculator Pro Calculators Plugin)
This plugin provides a free collection of 400+ calculators that you can display on your website. It supports internationalization
Note: Most of the calculators aren’t focused on accounting, but there are a few for:
- Mortgage
- Payments
- CD
- Equity
- And more
For more details, go here}:
Show Stock Quotes
(Show Stock Quotes WP Plugin)
This plugin lets you add a widget that shows up to 20 different stock quotes per portfolio. You can display as many widgets as you want.
(Show Stock Quotes Plugin For WordPress – Stock Portfolio)
For more details, go here}:
Custom Stock Ticker
(Custom Stock Ticker WP Plugin)
This free plugin lets you add a custom stock ticker to any sidebar, post or page using shortcodes.
Custom Stock ticker provides loads of customizable features. You can choose from built-in themes or customize it yourself to match the look and feel of your website. You can also create custom stocks for individual categories.
Customize the appearance by changing width, height, background color, scrolling speed, opacity, number of stocks displayed simultaneously, text color, etc.
For more details, go here}:
Finance Calculator
(Finance Calculator Plugin)
This free calculator allows your site visitors to calculate indicative repayments. This is a great financial tool for calculating automotive loans, property, or other large loans.
(Finance Calculator WP Plugin – Loan Calculators)
Finance Calculator also contains an application form that will send a notification message to a specified email address.
It will show payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.
For more details, go here}:
WP-Invoice
(WP-Invoice Plugin)
WP-Invoice lets you send itemized invoices to clients.
This plugin lets you integrate billing into WordPress. You can send clients itemized invoices, set up recurring billing and expand plugin functionality with free and premium add-ons that let you manage locations, accept electronic signatures from clients, create PDF invoice versions, provide quotes, create checkout forms, and more.
The plugin ties into your WP user management database to keep track of clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, 2Checkout, PayPal Payments Pro, and several others.
WP-Invoice features include adding custom payments and charges, creating pre-defined line items and discounts, quickly viewing invoice status and progression, filtering and finding invoices, seeing invoice receipts and invoice history, creating notification email templates, accessing reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more..
For more details, go here}:
All In One Business Management Application
(All In One Business Management Application Plugin)
This complete business management solution includes accounting management, invoicing, order management, helpdesk with ticketing management system, CRM and lots more.
(All In One Business Management Application WP Plugin – Invoicing)
All In One Business Management Application supports international languages, is fully customizable and provides powerful tools such as document management, notice board, and more.
For more details, go here}:
iBilling – Accounting And Billing Software
(iBilling – Accounting and Billing Software Plugin For WordPress)
This is a scalable business software that lets you manage and communicate with clients, track your company’s net worth and cash flow, send single-click payment reminders and payment confirmations, and lots more.
(iBilling – Accounting and Billing Software Plugin For WordPress – Invoicing)
iBilling Accounting and Billing Software integrates with several payment gateways.
For more details, go here}:
Financial WordPress Themes
To get the most benefit out of growing your business online with WordPress, we recommend choosing a theme specifically for accounting businesses. Here is a look at some of the best accounting themes available. With these themes you can own a professional-looking accounting website within minutes and save hundreds to thousands of dollars on the cost of website design.
Accounting Pro
(Accounting Pro Theme)
Accounting Pro is a turn-key theme for accountants and accounting firms. It’s responsive, has a drag-and-drop page-builder, offers several page templates, custom menu features, a content composer (gives you an improved WordPress editor), a sidebar manager, auto-resizing for images, and lots more.
Accounting Pro can be expanded with premium add-ons.
For more details, go here:
Accountancy
(Accountancy – WordPress Theme)
This premium WordPress theme has a variety of built-in styles and layouts to help give your accounting site a professional look and feel.
This mobile-friendly theme includes a custom slider, a featured testimonial, it’s lightweight, SEO friendly, and fast loading. Accountancy Theme provides the flexibility you need without bloating your theme with features you don’t need. Free updates and 1 year of support is included in the cost of purchase.
For more information, go here:
Accounting
(Accounting – WordPress Theme)
This premium theme for WordPress includes a drag-and-drop builder so you can design your website any way you want. It also has unlimited sidebars and custom widgets, four different header types, a custom administration panel, different color schemes, a custom slider, three different blog types, and is responsive. Accountancy looks clean and modern and loads fast.
Visit the theme website to learn more about this theme:
Kathryn
(Kathryn WP Theme)
This one is built specifically for accounting services. It provides multiple layouts, slider, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, a variety of color choices, is easy to use, inexpensive, SEO friendly, and is fully responsive. Although this theme can easily fit any profession you want it to, it builds a great looking accounting theme. It includes a license for the Soliloquy WordPress slider plugin and is a separate purchase from the Genesis Framework.
More information:
Accounting WordPress Theme
(Accounting WordPress Theme)
This premium theme was developed to enhance professionalism within the accounting industry. It features authoritative colors and elements designed specifically to help give your accounting website a professional look. It’s a turn-key installation but you can still modify it if you want. It’s mobile-friendly and includes pages for your services, contact details section with consultation requests (downloadable as a CSV file), testimonials, and a blog.
To learn more about this theme, go here:
WP Advocate
(WP Advocate WordPress Theme)
WP Advocate is a free corporate theme developed for professional service providers such as accountants and attorneys. You can use the theme’s bundled images or upload your own. It includes a custom post type adding staff profiles and can also integrate with BeSpoke profile templates. It’s a clean-looking and fast-loading theme.
More information:
Divi
(Divi WP Theme)
Divi is the most flexible theme in Elegant Themes‘ collection. You can create a professional site using its page builder or pre-made layouts. You can change your layout as much as you need.
The builder transforms web elements into visual building blocks, allowing you to understand and easily redesign the structure of their page without editing code.
(Divi Theme – Flexible Page Builder)
It has 40 content modules that you can drag and drop anywhere you want. It has bar counter, call to action, circle counter, email optin, gallery, login, person, sidebar, social media follow, video slider, fullwidth header, fullwidth menu, fullwidth slider, and more.. It is responsive and fully customizable. Themes start at $69 per year and includes access to all professional themes.
To learn more about this WordPress theme, go here:
The Corporation
(The Corporation Theme)
The Corporation Theme was designed specifically to create great-looking corporate websites.
The Corporation has a sleek and professional page-based home page design with a eye-catching slider. It also has a blog design. It comes with six color schemes. It also comes with multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Theme prices start at $69 per year and includes full access to 80+ sleek business themes.
More info:
Adviser
(Adviser WordPress Theme)
This premium WordPress theme was designed specifically to help finance professionals build trust with a clean business design. It’s ideal for those that provide services such as investing or tax advice. It includes a recruitment page with hiring announcements and where to send applications. It also includes a lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.
More information:
Tax Help
(Tax Help – WordPress Theme)
This premium theme was designed for financial organizations, tax and financial advisors, and firms offering tax assistance. Tax Help is designed to showcase your services in a professional way and help establish your business reputation. It comes with a range of blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.
For more information, go here:
Finance Business
(Finance Business Theme For WordPress)
This one was specifically developed for businesses that provide any type of financial service including consulting, tax help, insurance, finance, corporate, loans, accounting, and more. This theme includes a custom CMSMasters Visual Content Composer plugin. It also has around one hundred shortcodes that let you add charts and financial content. It also includes the custom drag-and-drop composer, 2 premium sliders, page options, color management, animated elements, and a whole lot more.
More information:
Avada
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
We hope that you have found this guide on WordPress plugins & themes for improving SEO, better user engagement and generating more web traffic helpful.
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