Grow Your Accounting Business Online With WordPress – 2

In Part One of this guide on ways to build your accounting business online, we provided in-depth information on the following topics:

• Challenges Accountants Face Online
• Opportunities For Accounting Businesses In The Digital Economy
• Essential Pages
• Improve Your Web Content

In this section, we explore more ways to grow your accounting services business online. Areas covered include:

• Improve Web Traffic
• Generating More Leads & Enquiries With WordPress
• How To Improve Search Engine Optimization, Increase User Engagement And Increase Web Traffic To Your Site Generation With Plugins

For more information about WordPress plugins and themes, go here:

• WP Plugins – Extend Your Site’s Features And Functionality
• WP For Business – An Overview Of Themes

Grow Your Accounting Website – WordPress Plugins & Themes For Improving SEO, Increasing User Engagement And Driving More Visitors To Your Website

Your web traffic is vital to your business growth. In this section, you will learn WordPress plugins that can improve SEO, increase user engagement and increase web traffic generation.

Optimizing Your Website For SEO

There are many ways WordPress can help to improve SEO:

• URLs – WordPress lets you set the permalinks to create search engine-optimized URLS for your content posts.
• Post Tags – WordPress lets you select the keywords that you want search engines to index your articles for.
• Post Categories – Create categories for your posts and products.
• Excerpts – Create an excerpt that will show in search results.
• Images – add search-optimized titles to your images for better search results.
• Internal Content Linking – WordPress provides a built-in feature that lets you easily link internal content
• Pinging – WordPress can be configured to automatically notify other sites and directories the moment a new post is published on your site.

Improve Search Engine Optimization, Improve User Engagement And Increase Traffic To Your Site Generation With WordPress Plugins

In addition to the built-in features of WordPress, there are a number of plugins for WordPress that will improve SEO, increase user engagement and drive more visitors to your business.

For example, you can install the plugins below to improve your SEO:

• All in One SEO – WordPress SEO plugin
• Google XML Sitemaps – WordPress sitemap plugin (for search engines)
• WP Tree – WordPress site map plugin

(A plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) can improve your site’s SEO)

Other ways to improve SEO, increase engagement and drive more traffic to your business are to add a forum, newsletters, comments, and social sharing features. Here are some more WordPress plugins that can help (many of the plugins listed below are also free):

• BuddyPress – This free plugin allows you to set up a social network on WordPress.
• bbPress – This plugin lets you run your own community forum on WordPress.
• E-Newsletter – Use this WordPress plugin to send email newsletters, track results and manage subscribers from your WP dashboard.
• Disqus – This plugin lets you power discussions and helps to increase user engagement on your site.
• Monarch – Use this plugin to add powerful social sharing features to your website or blog.

(You can easily add social features to your site using WordPress plugins)

Ways To Generate New Leads & Enquiries Using WordPress-Based Tools

Let’s now take a look at how to improve sales and generate more leads and enquiries online.

Provide An Email Newsletter

Adding a newsletter is an excellent way to retain and grow your readership. Adding a newsletter provides several benefits including:

• Drives targeted traffic to your website
• Keeps your business at the forefront of your reader’s minds
• Provides updates
• Provides a targeted marketing channel
• Allows you to offer special services or products to a select audience
• Increases user engagement
• Provides additional opportunities for subscribers to share your content

An effective strategy for attracting new subscribers to your newsletter is to provide them with information of high value and offer them free gifts in exchange for their personal details. This could be a special report, checklists for handling tax, access to tax calculators, coupons, membership access to courses, contests, etc.

Add A Contact Form

Contact forms make it easy and simple for readers to get in touch. A contact form also lets users report issues, contact specific departments, request a quote, and more.

A contact form provides several benefits, like:

• Reducing spam
• Set up automated responses
• Giving you control over what gets sent to you
• Allows you to keep your email address private
• They can be added to any post or page
• Improves the professional look of your site
• Convenience for users

One of the most popular contact form plugins is Contact Form 7.

Contact Form 7

(Contact Form 7 Plugin For WordPress)

This plugin is easy to install and set up and lets you insert multiple contact forms on your posts and pages, customize the form and the email contents, add fields, and more.

Supports international languages, Ajax-powered submissions, CAPTCHA, Akismet spam filtering and so on.

Another option you may want to consider is to add sections to your contact form so users can select the topic they are contacting your company about. This ensures that visitors’ requests reach the right person.

Provide A Map

Adding a map helps your visitors and clients find you.

Maps are a very useful tool for several reasons:

• Maps improve local SEO
• Allows clients to better plan their meeting and appointments
• Shows location of events

(Adding maps helps your visitors and customers find you)

Here are some of the more popular plugins that let you embed, customize and display Google maps on your site:

• Google Maps
• Advanced Google Maps Plugin for WordPress
• WP Google Maps
• Comprehensive Google Map Plugin

WordPress Plugins For Improving Search Engine Optimization, Better User Engagement And Traffic Generation

Accounting – WordPress Plugins

WordPress lets you add a number of plugins to your accounting or financial services site that will immediately add a range of practical tools for users. Here are some of these plugins:

Calculator Pro Calculators

(Calculator Pro Calculators WP Plugin)

This plugin provides a free collection of 400+ calculators. You can embed these into your posts, pages, or sidebars using shortcodes. Internationalization is supported.

Note: Most of them aren’t focused on accounting, but there are quite a few you can use for:

• 401k
• Rate of return
• Tax
• Equity
• And more

For more details, go here}:

• Calculators Pro WordPress Plugin

Show Stock Quotes

(Show Stock Quotes – WordPress Plugin)

This plugin gives you a widget that shows up to 20 different stock quotes per portfolio. You can show as many widgets as you want.

(Show Stock Quotes WordPress Plugin – Stock Portfolio)

For more details, go here}:

• Show Stock Quotes

Custom Stock Ticker

(Custom Stock Ticker Plugin For WordPress)

This free plugin lets you place custom stock tickers on any sidebar, post or page with shortcodes.

The plugin comes with loads of customizable ticker. Choose from built-in skins or customize it yourself. It’s easy to customize it so it matches your website. You can also create custom stocks for specific categories.

Customize the appearance by changing width, height, background color, opacity, scrolling speed, number of stocks displayed simultaneously, text color, font family, font size, etc.

For more details, go here}:

• Custom Stock Ticker Plugin

Finance Calculator

(Finance Calculator – WordPress Plugin)

This free plugin lets your users calculate indicative repayments online. It’s great for calculating repayments on vehicle loans, property loans, or other large loans.

(Finance Calculator WordPress Plugin – Loan Calculator)

This plugin also contains an application form that will send a notification message to a specified email address.

Other features of this plugin include displaying payment protection, calculating 12 to 60 months loans and creating forms that can be placed in any page or post.

For more details, go here}:

• Finance Calculator – WordPress Plugin

WP-Invoice

(WP-Invoice)

WP-Invoice lets WordPress blog owners send itemized invoices to their clients.

WP-Invoice integrates billing into WordPress. You can send clients itemized invoices. It even allows you to set up recurring billing. WP-Invoice can be expanded through both free and premium add-ons that let you manage business, accept electronic signatures from clients, create PDF invoice versions, create quotes, create single-page checkout forms, and more.

The plugin ties into the WP user management database to keep track of your clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and others.

WP-Invoice features include adding custom payments and charges, creating pre-defined line items and discounts, viewing invoice status and progression, filtering and finding invoices, seeing invoice receipts and invoice history, creating email notification templates, accessing reports (collected vs uncollected invoices, valuable clients and top grossing line items), and more..

For more details, go here}:

• WP-Invoice Plugin

All In One Business Management Application

(All In One Business Management Application WordPress Plugin)

This is a complete business management system that includes accounting management, invoicing, order management, helpdesk with support ticket management system, CRM and many more features.

(All In One Business Management Application – WordPress Plugin – Client Invoicing)

The plugin supports different languages, is fully customizable and provides additional tools such as document management, notice board, and more.

For more details, go here}:

• All In One Business Management Application Plugin

iBilling – Accounting And Billing Software

(iBilling – Accounting and Billing Software WordPress Plugin)

This is a scalable business software that lets you manage customer data and invoicing, track your company’s net worth and cash flow, send single-click payment reminders and payment confirmations, and lots more.

(iBilling – Accounting and Billing Software WP Plugin – Invoicing)

iBilling allows you to get paid faster online by integrating with several online payment gateways.

For more details, go here}:

• iBilling – Accounting and Billing Software – WordPress Plugin

Accounting And Financial Services Themes For WordPress

To get the most benefit out of growing your business online with WordPress, it’s best to choose a theme specifically for accounting. Here is a look at some of the best themes themes available for accountancy firms. These themes allow you to have a professional-looking accounting website within minutes.

Accounting Pro

(Accounting Pro Theme)

Accounting Pro is a turn-key theme designed for accountants and accountancy firms. It’s a responsive theme with a drag-and-drop page-builder, offers several page templates, custom menu features, a content composer (which improves on the standard WordPress editor), a sidebar manager, performs auto resizing for images, and a whole lot more.

Accounting Pro can be expanded through premium add-ons.

Go here to learn more about this WordPress theme:

• Accounting Pro WP Theme

Accountancy

(Accountancy)

Accountancy Theme offers a variety of styles and layouts to make your accounting site look and feel professional.

It includes a custom slider, a featured testimonial, and more. It’s lightweight, search optimized, loads fast, and is responsive. Accountancy Theme provides what you need without bloating your theme. Your purchase price includes free updates and 1 year of support.

Visit this site for more details about this theme:

• Accountancy

Accounting

(Accounting)

This premium theme for WordPress includes a drag-and-drop builder so you can design your site any way you want. The theme also has unlimited sidebars with custom widgets, four different header types, a custom administration panel, different color schemes, custom slider, three different blog types, and is responsive (mobile-friendly). Accountancy looks clean and modern and loads fast.

More information:

• Accounting – WordPress Theme

Kathryn

(Kathryn – WordPress Theme)

Kathryn is created for accountants. The theme provides a slider, multiple layouts, multiple sidebars, call to action boxes, various color choices, is easy to use, SEO friendly, and is fully responsive (mobile-friendly). Although it can easily fit any profession you like, it builds a great looking accounting theme. It includes a license for the Soliloquy WordPress slider plugin and is a separate purchase from the Genesis Framework.

Go here for more details:

• Kathryn Theme For WordPress

Accounting WordPress Theme

(Accounting WordPress Theme – WordPress Theme)

Accounting WordPress Theme was built to exude professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., was designed specifically to give your accounting business website a professional look. It’s a turn-key installation but you can still modify it if you want. It’s responsive and includes pages for your accounting services, contact details section with consultation requests (downloadable as a CSV file), testimonials section, and a blog.

More information:

• Accounting WordPress Theme – WordPress Theme

WP Advocate

(WP Advocate)

This is a corporate theme designed specifically for professionals such as accountants and attorneys. Use the bundled images or upload your own. It includes a custom post type for staff profiles and can also integrate with BeSpoke profile templates. WP Advocate is a clean-looking and fast-loading theme.

Go here for more information:

• WP Advocate Theme

Divi

(Divi Theme For WordPress)

This premium WordPress theme is one of the most flexible themes in Elegant Themes‘ collection. Divi lets you create a unique, professional website using its page builder or beautiful and unique pre-made layouts. You can modify your layout to your heart’s content.

The builder transforms web elements into visual building blocks, allowing you to understand and easily redesign the structure of their pages without editing any code.

(Divi WP Theme – Page Builder)

It has 40 content modules that you can drag and drop anywhere you want. This includes modules such as bar counter, call to action, circle counter, divider, filterable portfolio, number counter, post title, slider, tabs, toggle, fullwidth image, fullwidth menu, fullwidth post title, and more.. Divi is fully responsive and completely customizable. Prices start at $69 per year and includes access to over 80 beautifully-designed themes.

More information:

• Divi Theme

The Corporation

(The Corporation Theme For WordPress)

This one was specifically designed to create great-looking corporate websites.

It has a sleek page-based home page design with a prominent, flashy slider. It also has a blog design. It has 6 unique  color schemes. It also comes with multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Themes start at $69 per year and includes full access to over 80 stunning themes.

Visit the theme site to learn more this WordPress theme:

• The Corporation – WordPress Theme

Adviser

(Adviser WP Theme)

The Adviser Theme was designed specifically to help businesses in the financial industry to build trust online with a clean business design. It’s ideal for businesses that provide services like investment advice or tax advice. The theme includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.

To learn more about using this WordPress theme, visit the theme site:

• Adviser Theme For WordPress

Tax Help

(Tax Help Theme)

This premium theme was specifically designed for financial companies, tax and finance advisors, and businesses that offer tax assistance. This theme is designed to showcase your services professionally to help build your professional reputation. It provides different blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.

Go here to learn more about using this WordPress theme:

• Tax Help Theme For WordPress

Finance Business

(Finance Business Theme For WordPress)

This theme was developed for businesses that provide any type of financial service including tax help, consulting, insurance, corporate, finance, loans, accounting, and more. Finance Business includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that includes charts and financial content, the custom drag-and-drop composer, two premium sliders, page settings, color management features, animations, and a lot more.

For more information, go here:

• Finance Business – WordPress Theme

Avada

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, this comprehensive guide has helped you learn WordPress plugins and themes that improve search engine optimization, improve user engagement and increase web traffic generation.

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