Grow Your Accounting Business Online With WordPress – 2

This is part 2 of a series of articles focused on helping accountants and financial service professionals grow their business online and provides a comprehensive list of WordPress plugins and themes for accounting and finance-related businesses.

How To Build A Website For Accountants With WordPress That ConvertsIn Part 1 of this article on ways to build your accounting web presence, we provided in-depth information on the following topics:

  • Online Challenges For Accounting Businesses
  • Online Opportunities For Accountants
  • Improve Your Web Pages
  • Improving Your Content

In this section, we explore more ways to grow your accounting services business online. Topics covered below include:

  • Improve Traffic Using WordPress
  • Tips For Generating Leads & Enquiries With WordPress
  • How To Improve Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation Using WordPress Plugins

Important Info

For more information about WordPress plugins and themes, see the articles below:

Improve Traffic

Your web traffic is an integral part of your online business growth. This section discusses ways to improve your accounting business online using WordPress plugins and themes.

Optimize Your Website For Search Engines With WordPress

There are so many ways WordPress can help to optimize your accounting website for search engines:

  • SEO-Friendly – Set the permalinks to create search engine-optimized URLS for your posts.
  • Tags – Choose the keywords that you want search engines to index your article pages for.
  • Post Categories – Create SEO-friendly categories for your posts and products.
  • Post Excerpts – WordPress lets you compose descriptions for your posts that search engines will show in their search result pages.
  • Images – add search-optimized titles to your images for improved search results.
  • Content Linking – WordPress has a built-in feature that lets you easily link your content to other posts
  • Pinging – Configure your site to automatically notify other sites and directories the moment a new post is published on your site.

WordPress Plugins For Improving Search Engine Optimization, Increasing User Engagement And Traffic Generation

As well as the built-in features of WordPress, there are also a number of plugins that will improve SEO, increase user engagement and drive more web traffic to your site.

Here are some plugins you can use to improve your SEO:

A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your site's SEO

(Use a plugin like Yoast SEO to improve your SEO)

Other things you can do to improve SEO, increase engagement and drive more web traffic to your website are to add a forum, newsletters, commenting, and social features. Here are a few WordPress plugins that can help (many of the plugins described below can be downloaded at no cost):

  • BuddyPress – This plugin allows you to set up and run your own social network on your WordPress site.
  • bbPress – Run your own community forum on your website.
  • E-Newsletter – E-Newsletter allows you to send email newsletters, track results and manage subscribers from your WP site.
  • Disqus – use this WordPress plugin to power discussions and helps to increase user engagement on your site.
  • Monarch – This WordPress plugin lets you add social sharing features to your pages and posts.

You can easily add social features to your website with free or inexpensive WordPress plugins

(You can add social sharing buttons to your website easily using free or inexpensive WordPress plugins)

Ways To Generate Leads & Enquiries

In this section we discuss ways to improve your sales and generate leads and enquiries for your accounting business.

Providing A Newsletter

Providing an email newsletter is a great way to build a list of subscribers. Adding newsletters] provides a number of benefits and advantages including:

  • Sends targeted traffic
  • Keeps readers from forgetting about you
  • Keeps readers updated
  • Provides you with a targeted marketing channel
  • Allows you to offer special products or services to a select audience
  • Increases user interaction
  • Provides other ways for readers to share your content

A proven strategy for enticing visitors to subscribe to your email newsletter is to provide them with valuable content and give them free gifts in exchange for their details. This can be a useful report, checklists for handling tax, access to tax calculators, coupons, access to videos, contests, etc.

Add Contact Forms

A contact form makes it easy and simple for prospective customers to get in touch. Users can send feedback, contact specific departments, request quotes, send suggestions and more.

A contact form provides many benefits, like:

  • Reduces spam
  • Set up automated responses
  • Gives you control over what is sent to you
  • Allows you to keep your email address private
  • They can be added to any page or post
  • Improves the professional look of your website
  • Convenience for visitors

One of the most popular WordPress contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin For WordPress

(Contact Form 7 Plugin For WordPress)

Contact Form 7 allows you to insert multiple contact forms to your site, customize your form and the mail contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is also supported.

Another feature you may want to consider is to segment your contact form so prospective clients can select which aspect of your business they are contacting you about. This will help you to get the comment to the right person.

Add A Map

A map helps your visitors and customers find you.

A map is a useful tool for several reasons:

  • Maps improve local SEO
  • Visitors can find your office more easily
  • Displays location of events

Adding a map helps your visitors and clients find you

(Maps help your visitors and customers find you)

Here are just some plugins that let you embed, customize and display Google maps on your website:

How To Improve Search Engine Optimization, Improve User Engagement And Generate More Visitors Using Plugins

Accounting And Financial Services – WordPress Plugins

WordPress makes available a number of plugins you can add to your accounting website that will immediately make available a range of practical tools for visitors. Here are just some of these:

Calculator Pro Calculators

Calculator Pro Calculators Plugin For WordPress

(Calculator Pro Calculators – WordPress Plugin)

This plugin provides a free collection of over 400 calculators. You can embed them into your pages, posts, or sidebars using shortcodes. The plugin also supports internationalization

Most of the calculators aren’t focused specifically on accounting, but there are a few you can use for:

  • Mortgage
  • Rate of return
  • CD
  • Credit
  • And more

For more details, go here}:

Show Stock Quotes

Show Stock Quotes Plugin For WordPress

(Show Stock Quotes Plugin For WordPress)

This plugin lets you add a widget that displays a number of different stock quotes per portfolio. You can show as many widgets as you like.

Show Stock Quotes Plugin

(Show Stock Quotes WP Plugin – Stock Portfolio)

For more details, go here}:

Custom Stock Ticker

Custom Stock Ticker Plugin For WordPress

(Custom Stock Ticker WP Plugin)

This free plugin lets you place a custom stock ticker on any page, post, or sidebar with shortcodes.

This plugin provides loads of customizable ticker. Choose from built-in themes or customize these yourself to match your site. You can also create custom stocks for individual categories.

Appearance customizations include colors, speed, text, etc.

For more details, go here}:

Finance Calculator

Finance Calculator Plugin

(Finance Calculator WordPress Plugin)

This free calculator lets your visitors calculate indicative repayments. This is a useful tool for calculating repayments on vehicle loans, property, or other large loans.

Finance Calculator WP Plugin

(Finance Calculator – Loan Calculator)

Finance Calculator also contains an application form that sends a notification message to the email address you specify.

It will show payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.

For more details, go here}:

WP-Invoice

WP-Invoice - WordPress Plugin

(WP-Invoice Plugin For WordPress)

WP-Invoice is ideal for WordPress business users with clients to bill.

WP-Invoice lets you integrate billing into WordPress. You can send itemized invoices, set up recurring billing and expand functionality with both free and premium add-ons, like business location, electronic signature, PDF creation, quote creation, single-page checkout forms, and more.

The plugin ties into the WordPress user management database to keep track of clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and others.

You can add custom payments and charges, insert pre-defined line items and discounts, quickly view invoice status and progression, easily filter and find invoices, show invoice receipts and invoice history, create e-mail notification templates, view reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more.

For more details, go here}:

All In One Business Management Application

All In One Business Management Application - WordPress Plugin

(All In One Business Management Application Plugin For WordPress)

This complete business management system includes accounting management, invoicing, order management, help desk with support ticketing system, CRM and lots more.

All In One Business Management Application WP Plugin

(All In One Business Management Application – WordPress Plugin – Invoicing)

All In One Business Management Application supports multiple languages, is fully customizable and provides powerful tools like document management, notice board, and more.

For more details, go here}:

iBilling – Accounting And Billing Software

iBilling - Accounting and Billing Software Plugin For WordPress

(iBilling – Accounting and Billing Software – WordPress Plugin)

This is a scalable business software that lets you manage client data and invoicing, track your company’s net worth and cash flow, and lots more.

iBilling - Accounting and Billing Software - WordPress Plugin - Invoice

(iBilling – Accounting and Billing Software – WordPress Plugin – Client Invoicing)

iBilling Accounting and Billing Software lets you get paid faster online by integrating with several payment gateways.

For more details, go here}:

Financial WordPress Themes

To get the most benefit out of growing your business online with WordPress, we recommend choosing a theme specifically suited for accounting businesses. Here is a look at some of the best accounting themes available. With the themes listed below you can have a professional-looking accounting website within minutes and save hundreds to thousands of dollars on the cost of website design.

Accounting Pro

Accounting Pro WordPress Theme

(Accounting Pro – WordPress Theme)

Accounting Pro is an inexpensive turn-key theme created for accountants and accounting firms. It’s responsive, has a drag-and-drop page-builder, offers several page templates, a custom menu feature, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resizing for images, and a whole lot more.

You can customize Accounting Pro using premium add-ons.

Go here for more details:

Accountancy

Accountancy Theme For WordPress

(Accountancy)

Accountancy comes in a variety of styles and layouts that helps give your accounting site a professional look and feel.

This mobile-friendly theme includes a custom slider, a featured testimonial section, it’s lightweight, SEO friendly, and fast loading. Accountancy provides what your business needs without bloating your theme. Your purchase price includes free updates and one year of support.

Go here for more details:

Accounting

Accounting Theme For WordPress

(Accounting Theme For WordPress)

This premium WordPress theme includes a drag-and-drop builder so you can design your site any way you want. It also provides unlimited sidebars with custom widgets, four different header types, a custom admin panel, four color schemes, a custom slider, 3 blog types, and is responsive. Accountancy is a clean-looking, modern and fast-to-load theme.

For more details about using this theme, go here:

Kathryn

Kathryn Theme For WordPress

(Kathryn Theme)

This one is created specifically for accountants. The theme provides a slider, multiple layouts, multiple sidebars, a variety of color options, is easy to use, search engine optimized, and is mobile-friendly. Although this theme could easily suit any profession you like, it builds a great looking accounting theme. It includes a license for the Soliloquy WordPress responsive slider plugin and is a separate purchase from the Genesis Framework.

Go here to learn more about using this theme:

Accounting WordPress Theme

Accounting WordPress Theme - WordPress Theme

(Accounting WordPress Theme – WordPress Theme)

This premium theme was created with the idea of professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., was designed specifically to help make your accounting website look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s mobile-friendly and includes pages for your services, contact details section with consultation requests (downloadable as a CSV file), testimonials section, and a blog.

Go here for more information:

WP Advocate

WP Advocate Theme For WordPress

(WP Advocate Theme For WordPress)

This is a free corporate theme built specifically for professionals such as accountants and attorneys. Use the bundled images or upload your own. It also includes a custom post type adding employee profiles and can also integrate with BeSpoke profile templates. WP Advocate is clean-looking and loads fast.

Go here for more details:

Divi

Divi - WordPress Theme

(Divi – WordPress Theme)

This premium WordPress theme is one of the most flexible themes in Elegant Themes‘ collection. Divi lets you create any kind of professional site you want using its page builder or beautiful and unique pre-made layouts. You can modify your layout as much as you need.

The builder transforms elements into visual building blocks, allowing you to understand and easily edit the structure of their pages without touching a single line of code.

Divi WordPress Theme - Page Builder

(Divi Theme – Flexible Page Builder)

It comes with 40 content modules that you can drag and drop anywhere you want. These include accordion, blog, circle counter, divider, image, login, post title, slider, social media follow, text, fullwidth code, fullwidth map, fullwidth slider, and more.. Divi is responsive and completely customizable. Themes start at $69 per year and includes full access to 80+ sleek business themes.

More info:

The Corporation

The Corporation - WordPress Theme

(The Corporation WordPress Theme)

The Corporation Theme from Elegant Themes was specifically designed to make corporate websites look great.

It has a sleek and professional page-based home page design with a prominent slider, blog design, 6 different unique color schemes, multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Elegant Theme prices start at $69 per year and includes full access to 80+ themes.

To learn more about using this WordPress theme, go here:

Adviser

Adviser Theme

(Adviser Theme For WordPress)

This premium theme was built to help finance professionals build trust online through clean web design. It’s ideal for those that provide services such as investing advice or tax advice. The theme includes a recruitment page with hiring announcements and where to send applications. It also includes a lease calculator. It includes widgets and multiple shortcodes, and includes the drag-and-drop visual composer.

To learn more about this theme, go here:

Tax Help

Tax Help - WordPress Theme

(Tax Help – WordPress Theme)

This premium theme was designed for financial companies, tax and finance advisors, and those providing tax services. This theme is designed to showcase your services in a professional way to help build your professional reputation. It has different blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.

Go here for more details:

Finance Business

Finance Business Theme For WordPress

(Finance Business – WordPress Theme)

This premium theme was designed specifically for businesses that provide financial services such as tax help, consulting, insurance, finance, corporate, accounting, loans, and more. This theme includes a custom CMSMasters Visual Content Composer plugin, around one hundred shortcodes that let you add charts and financial content, custom drag-and-drop composer, two premium sliders, page options, color management features, animated elements, and a whole lot more.

To learn more about this theme, visit this website:

Avada

Avada Finance WordPress Theme

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, you have found this article on WordPress plugins & themes for improving search engine optimization, increasing user engagement and driving more visitors to your accounting site useful.

Best WordPress Plugins And Themes To Grow Your Accounting Business Online

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Originally published as Grow Your Accounting Business Online With WordPress – 2.