Grow Your Accounting Business Online With WordPress – 2

This is part 2 of a series of articles focused on helping accountants and financial service professionals grow their business online and provides a comprehensive list of WordPress plugins and themes for accounting and finance-related businesses.

How To Improve Results In Your Accounting Business Online With WordPress Themes And PluginsIn Part 1 of this guide on ways to grow your accounting web presence, we provided in-depth information on the following topics:

  • Challenges Accounting Professionals Face Online
  • Opportunities For Accounting Businesses In The Online Economy
  • Your Website Pages
  • Improving The Content On Your Website

In this section, we continue looking at more ways to grow your accounting services business online. Areas covered below include:

  • Improve Traffic Using WordPress
  • Tips For Generating New Leads & Enquiries Using WordPress-Based Tools
  • How To Improve Search Engine Optimization, Increase User Engagement And Generate More Visitors Using WordPress Plugins

Important Info

To learn more about WordPress plugins and themes, go here:

Your Accounting Website – How To Improve Your Business Online Using WordPress

Web traffic is vital to your online business growth. In this section, you will learn WordPress plugins & themes that improve search engine optimization, increase user engagement and drive more traffic.

Optimize Your Site For SEO Using WordPress

There are loads of ways that WordPress helps improve your accounting website’s SEO:

  • URLs – Set the permalinks to create search engine-optimized web addresses for your article pages.
  • Post Tags – Specify the keywords that you want search engines to index your article pages for.
  • Categories – Add categories for archiving and organizing your content.
  • Excerpts – Set an excerpt that will display in search results.
  • Images – add search-optimized titles to your images for better search engine results.
  • Internal Linking – WordPress has a built-in feature that lets you easily create internal links for faster indexing of your web content
  • Pinging – Set up your WordPress site to automatically notify other search directories immediately upon publishing new content on your website.

WordPress Plugins For Improving Search Engine Optimization (SEO), Increasing User Engagement And Web Traffic Generation

As well as the built-in features of WordPress, the WP development community makes available also a number of plugins that improve your website’s SEO, increase engagement and drive more web traffic to your business.

For example, here are some plugins you can use to improve your website’s SEO:

  • Yoast SEO – WordPress SEO plugin
  • Google XML Sitemaps – WordPress XML sitemap plugin (lists all of your posts and pages for search engines)
  • Page-List – WordPress site map plugin (for visitors)

A plugin like Yoast SEO can improve your SEO

(Use a plugin like Yoast SEO (previously known as WordPress SEO by Yoast) to improve your website’s search engine optimization)

Other things you can do to improve your site’s SEO, increase user engagement and drive more web traffic to your site are to add a forum, newsletters, comments, and social features. Here are a few more powerful plugins that can help:

  • BuddyPress – This free plugin can be used to set up a social community on your website.
  • bbPress – Set up your own community forum on your WordPress site.
  • E-Newsletter – Send professional email newsletters, track results and manage subscribers from your WordPress dashboard.
  • Disqus – use this plugin to power discussions and increases user engagement on your website or blog.
  • Floating Social – Easily add social buttons and features that allow visitors to share your content online to your site.

WordPress users can easily add social sharing to their site with WordPress plugins

(You can easily add social features to your site with free or inexpensive plugins)

How To Generate New Leads & Enquiries

Let’s now discuss how to improve your sales and generate new leads and enquiries.

Adding An Email Newsletter

Providing an email newsletter is an excellent way to grow and retain your readership. It] provides several benefits and advantages, like:

  • Drives targeted traffic
  • Keeps your business at the forefront of your reader’s minds
  • Provides updates
  • Provides you with a highly targeted marketing channel
  • Allows you to offer special products or services to a select audience
  • Increases user engagement
  • Provides you with an additional way for your content to be shared around with other prospective customers

An effective strategy for attracting subscribers to your email newsletter is to provide them with valuable content and give them free gifts or bonus items in exchange for their personal details. This could be an exclusive report, checklists for handling tax, access to financial calculators, coupons, membership access to courses, contests, etc.

Contact Forms

Contact forms provide an easy and simple way for readers to get in touch with you. Users can report issues, contact specific departments, ask for a quote, give suggestions for new services or products and more.

Contact forms provide several benefits, like:

  • Reducing spam
  • Automated response
  • Gives you control over what gets sent to you
  • You can keep your email address private
  • They can be added to any page or post
  • Looks professional
  • Convenient for site visitors

A very popular WordPress contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 - WordPress Plugin

(Contact Form 7)

This plugin allows you to create multiple contact forms, customize your forms and the email contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and Akismet spam filtering is also supported.

Another feature you may want to consider is adding sections to your contact form so users can choose the department they want to contact. This ensures that contact form requests reach the right person.

Adding A Map

Adding a map helps your visitors and clients find you.

Adding maps, such as Google Maps to your site also provides visitors with many benefits, such as:

  • A map improves local SEO
  • Helps visitors find you easily
  • Shows location of events

Adding maps helps your visitors and customers find you

(A map helps your visitors and customers find you)

Some of the more popular map plugins include:

How To Improve Search Engine Optimization, Increase User Engagement And Drive More Traffic With WordPress Plugins & Themes

Accounting Plugins For WordPress

WordPress lets you add a number of plugins to your site to immediately add a range of functional tools for visitors. Here are some of these plugins:

Calculator Pro Calculators

Calculator Pro Calculators WP Plugin

(Calculator Pro Calculators – WordPress Plugin)

This plugin provides a free collection of over 400 calculators. You can embed them into your posts, pages, or sidebars using shortcodes. The plugin supports internationalization

Note: Most of the calculators aren’t focused on accounting, but there are a few for:

  • Mortgage
  • Payments
  • Tax
  • Debit
  • And lots more

For more details, go here}:

Show Stock Quotes

Show Stock Quotes WP Plugin

(Show Stock Quotes WP Plugin)

This plugin installs a widget that displays a number of different stock quotes per portfolio. You can display as many widgets as you like.

Show Stock Quotes - WordPress Plugin

(Show Stock Quotes Plugin For WordPress – Stock Portfolio)

For more details, go here}:

Custom Stock Ticker

Custom Stock Ticker Plugin For WordPress

(Custom Stock Ticker WordPress Plugin)

With this plugin you can add custom stock tickers to any sidebar, page or post using shortcodes.

Custom Stock ticker comes with several customizable ticker. Choose from built-in skins or customize these yourself. It’s easy to customize it so it matches your website. You can also create custom stocks for specific categories.

Customize the appearance by changing height, width, background color, opacity, scrolling speed, number of stocks displayed at one time, font size, text color, font family, etc.

For more details, go here}:

Finance Calculator

Finance Calculator Plugin For WordPress

(Finance Calculator – WordPress Plugin)

This free plugin lets your site visitors calculate indicative repayments. It’s great for calculating vehicle loans, property loans, or any other large loan.

Finance Calculator WP Plugin

(Finance Calculator – WordPress Plugin – Loan Calculators)

This plugin also contains an application form that will send a notification message to a specified email address.

It will show payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.

For more details, go here}:

WP-Invoice

WP-Invoice Plugin

(WP-Invoice – WordPress Plugin)

WP-Invoice is ideal for WordPress site owners with clients to bill.

WP-Invoice integrates billing into WordPress. You can send itemized invoices, set up recurring billing and expand plugin functionality with both free and premium add-ons, like business location, electronic signature, PDF creation, quoting, checkout forms, and more.

The plugin ties into the WordPress user management database to keep track of your clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and many others.

Plugin features include adding custom payments and charges, adding pre-defined line items and discounts, quickly viewing invoice status and progression, filtering and finding invoices, seeing invoice receipts and invoice history, creating e-mail notification templates, accessing reports (collected vs uncollected invoices, most valuable clients and top grossing line items), and more..

For more details, go here}:

All In One Business Management Application

All In One Business Management Application Plugin

(All In One Business Management Application Plugin)

This is a complete business management system that includes accounting management, invoicing, order management, help desk with ticket system, CRM and many more features.

All In One Business Management Application - WordPress Plugin

(All In One Business Management Application – Invoicing)

All In One Business Management Application supports multiple languages, is fully customizable and provides additional tools like document management, to do app, and more.

For more details, go here}:

iBilling – Accounting And Billing Software

iBilling - Accounting and Billing Software - WordPress Plugin

(iBilling – Accounting and Billing Software)

iBilling is a scalable business software that lets you manage and communicate with clients, track your company’s cash flow and net worth, send single-click payment reminders and payment confirmations, and lots more.

iBilling - Accounting and Billing Software - WordPress Plugin - Invoice

(iBilling – Accounting and Billing Software Plugin – Invoicing)

It lets you get paid faster online by integrating with several online payment gateways.

For more details, go here}:

Accounting WordPress Themes

To benefit the most from using WordPress, we recommend choosing a theme specifically suited for accounting businesses. Here is a look at some of the best WordPress themes available for accounting. These themes allow you to have a professional accounting website within minutes and save hundreds to thousands of dollars on the cost of website design.

Accounting Pro

Accounting Pro

(Accounting Pro Theme For WordPress)

This is an inexpensive turn-key theme built for accountants and accountancy firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, custom menus, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resized images, and lots more.

You can easily expand this theme using premium add-ons.

More info:

Accountancy

Accountancy Theme

(Accountancy WordPress Theme)

This premium WordPress theme comes in a variety of built-in styles and layouts that helps give your accounting website a professional look and feel.

It includes a custom slider, a featured testimonial section, and more. It’s lightweight, search engine optimized, loads fast, and fully responsive. Accountancy provides the features your business needs without bloating your theme. Free updates and one year of support is included with the cost of purchase.

More information:

Accounting

Accounting Theme For WordPress

(Accounting)

Accounting includes a drag-and-drop builder that allows you to design your website any way you want. The theme also has unlimited sidebars with custom widgets, four different types of headers, a custom admin panel, different color schemes, a custom slider, 3 blog types, and is responsive (mobile-friendly). It is a clean-looking, modern and fast loading theme.

To learn more about this WordPress theme, visit this site:

Kathryn

Kathryn Theme

(Kathryn Theme)

This premium theme for WordPress was built for accounting services. It offers a slider, multiple layouts, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, various color options, is easy to use, search engine optimized, and is responsive (mobile-friendly). Although it can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy WordPress slider plugin and must be purchased separately from the Genesis Framework.

Visit the theme website to learn more about using this theme:

Accounting WordPress Theme

Accounting WordPress Theme - WordPress Theme

(Accounting WordPress Theme)

This premium theme for WordPress was built to exude professionalism within the accounting industry. It features an authoritative color scheme and elements designed specifically to help make your accounting business website look professional while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s responsive (mobile-friendly) and includes pages for your accounting services, contact form section with consultation requests (downloadable as a CSV file), testimonials, and a blog.

To learn more about this WordPress theme, visit the theme website:

WP Advocate

WP Advocate WP Theme

(WP Advocate – WordPress Theme)

WP Advocate is a corporate theme specifically designed for professional service providers such as accountants and attorneys. Use the theme’s bundled images or upload your own. It also includes a custom post type adding employee profiles and can also integrate with BeSpoke profile templates. WP Advocate is clean-looking and fast-loading.

For more information, go here:

Divi

Divi Theme

(Divi WordPress Theme)

This premium theme is one of the most flexible themes in Elegant Themes‘ entire collection of WordPress themes. Divi lets you create any type of professional website you want using the page builder or pre-made layouts. You can modify your layout as much as you need.

The builder transforms elements into visual building blocks, allowing anyone to understand and change the structure of their web pages without editing code.

Divi - Page Builder

(Divi – WordPress Theme – Page Builder)

Divi comes with 40 content modules that you can drag and drop anywhere you want. These modules include audio player, blurb, code, divider, image, number counter, post title, slider, social media follow, video, fullwidth image, fullwidth portfolio, fullwidth slider, and more.. Divi is responsive and fully customizable. Prices start at $69 per year and includes access to 80+ themes.

More info:

The Corporation

The Corporation Theme

(The Corporation WordPress Theme)

This premium theme for WordPress from Elegant Themes was designed specifically to make corporate sites look good.

It has a sleek page-based home page design with a nice slider. It also has a blog design. It comes with six different  color schemes. It also comes with multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Prices start at $69 per year and includes full access to over 80 professional themes.

More information:

Adviser

Adviser - WordPress Theme

(Adviser Theme For WordPress)

Adviser was built to help finance professionals build trust online with a clean business design. It’s ideal for those that provide services like investing advice or tax help. Adviser includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes widgets and multiple shortcodes, and includes the drag-and-drop visual composer.

Go here for more details:

Tax Help

Tax Help Theme For WordPress

(Tax Help WordPress Theme)

This theme was specifically developed for financial organizations, tax and finance advisors, and firms that offer tax services. Tax Help is designed to showcase your services professionally to help establish your professional reputation. It comes with different blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.

Go here for more details:

Finance Business

Finance Business Theme

(Finance Business WP Theme)

Finance Business Theme was specifically developed for businesses that provide financial services such as consulting, tax help, insurance, finance, corporate, loans, accounting, and more. Finance Business includes a custom CMSMasters Visual Content Composer plugin. It also has around 100 shortcodes that let you add charts and financial content. It also includes the custom drag-and-drop composer, 2 premium sliders, page options, color management features, animations, and a lot more.

To learn more about this WordPress theme, visit the theme website:

Avada

Avada Finance WordPress Theme

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, you have found this article on ways of improving your website using WordPress themes and plugins useful.

Best WordPress Plugins And Themes For Accounting Websites

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Originally published as Grow Your Accounting Business Online With WordPress – 2.