In Part One of this article on ways to build your accounting business web presence, we provided in-depth information on the following topics:
- Online Challenges For Accounting And Financial Businesses
- Online Opportunities For Accounting Businesses
- Essential Pages
- Tips On How To Improve The Content On Your Website
In this section, we explore more ways to grow your accounting services business online. Topics covered below include:
- Improve Traffic
- Tips For Generating More Leads & Enquiries Using WordPress-Based Tools
- WordPress Plugins And Themes That Can Help To Improve Search Engine Optimization, Improve User Engagement And Drive More Visitors To Your Site
For more information about WordPress plugins and themes, go here:
- WordPress Plugins – The Easy Way To Extend Your Web Site’s Capability
- WP For Business – An Overview Of WP Themes
How To Improve Traffic
Web traffic is vital to your business growth. This section discusses how to improve your website with WordPress plugins and themes.
Optimize Your Website For Search Engines (SEO) With WordPress
There are many ways WordPress can help to optimize your website for search engines:
- Search Engine-Friendly URLs – Set the permalinks to use the title of the posts as the web address of your pages.
- Post Tags – Specify the keywords that you want your posts to be indexed by in the search engines.
- Categories – Add categories for archiving and organizing your content.
- Post Excerpts – Set an excerpt that will display to search engine users.
- Images – add search-optimized titles to your images for better search results.
- Internal Content Linking – WordPress has a built-in feature that allows you to easily create internal links
- Pinging – Set up your site to automatically notify (ping) other search directories immediately upon publishing a new post on your site.
Improving Search Engine Optimization, Increase User Engagement And Increase Web Traffic Generation Using Plugins
As well as the built-in features of WordPress, there are quite a number of plugins that improve your accounting website’s SEO, increase user engagement and drive more visitors to your business.
For example, you can use the plugins below to improve your SEO:
- Yoast SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress sitemap plugin
- Page-List – WordPress site map plugin
(A plugin like Yoast SEO can improve your SEO)
Other things you can do to improve your accounting website’s SEO, increase user engagement and drive more visitors to your website are to add a forum, newsletters, commenting, and social sharing. Here are some more WordPress plugins that can help (many of the plugins described below are also free):
- BuddyPress – Use BuddyPress to set up and run your own online social network on your site, with member profiles, messaging, user groups, activity streams, and more.
- bbPress – This plugin lets you run a forum on your WordPress website.
- E-Newsletter – E-Newsletter lets you send email newsletters, track results and manage subscribers from your WordPress dashboard.
- Disqus – This WordPress plugin lets you power discussions and increases engagement on your website.
- Floating Social – Use this plugin to add social buttons and features that allow visitors to share your content online to your website or blog.
(WordPress users can easily add social sharing features to their website with free or inexpensive plugins)
Generate Leads & Enquiries Using WordPress
Let’s take a look now at how to improve sales and generate more leads and enquiries for your accounting or financial services business.
Add A Newsletter
Adding a newsletter is a great way to build a list of subscribers. Adding newsletters] provides a number of benefits and advantages, like:
- Sends targeted traffic to your site
- Keeps readers from forgetting about you
- Keeps readers updated
- Provides you with a targeted marketing channel
- Allows you to provide special products or services to a select audience
- Provides regular opportunities for increasing user interaction
- Provides you with another way for subscribers to share your content
An effective way to entice your visitors to subscribe to your email newsletter is to provide high value information and offer users free gifts or bonus items in exchange for their details. This can be a guide, tips for handling finances, access to financial calculators, coupons, access to courses, contests, etc.
Adding A Contact Form
Contact forms make it easy and simple for prospective customers to get in touch with you. Users can report problems, ask questions to specific departments, ask for quotes, and more.
A contact form provides many benefits and advantages, like:
- Reducing spam
- Set up automated responses
- Giving you control over what gets sent to you
- You can keep your email address private
- Can be added to any page or post
- Looks professional
- Is convenient for users
One of the most popular contact form plugins for WordPress is Contact Form 7.
(Contact Form 7 WP Plugin)
Contact form 7 is a free plugin that is easy to install and set up and allows you to create and manage multiple contact forms, customize the form and the email contents, add fields, and more.
The plugin also supports international languages, Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.
Something else to consider is to add sections to your contact form so prospective clients can select which topic they want to discuss. This helps you get the comment to the right person.
Adding a map helps your visitors and clients find you.
A map is a useful tool for several reasons:
- Maps help to improve local SEO
- Helps visitors find you easily
- Show location of events
(Adding maps to your site helps your visitors and clients find you)
Here are just some of the more plugins that let you embed, customize and display Google maps on your WordPress site:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
Improve SEO, Increase User Engagement And Increase Web Traffic Generation Using Plugins & Themes
Accounting – WordPress Plugins
WordPress lets you add a number of plugins to your website to immediately add a range of practical tools for your site visitors. Here are just some of these:
(Calculator Pro Calculators Plugin)
This is a free collection of 400+ calculators. You can embed them into your pages, posts, or sidebars using shortcodes. Internationalization is supported.
Most of them aren’t focused specifically on accounting, but there are quite a few for:
- Interest rate
- And many more
For more details, go here}:
(Show Stock Quotes Plugin For WordPress)
This plugin lets you add a widget that shows a number of different stock quotes per portfolio. You can show as many widgets as you want.
(Show Stock Quotes – Stock Portfolio)
For more details, go here}:
(Custom Stock Ticker – WordPress Plugin)
This plugin lets you place custom stock tickers on any sidebar, post or page using shortcodes.
This plugin comes with several customizable ticker. You can choose from built-in skins or customize it yourself to match your site. You can also create custom stocks for specific categories.
Appearance customization features include speed, symbols, colors, etc.
For more details, go here}:
(Finance Calculator Plugin For WordPress)
This free plugin allows users to calculate indicative repayments online. This is a useful financial tool for calculating automotive loans, property loans, or other large loans.
(Finance Calculator – Loan Calculators)
This plugin also contains an application form that sends a notification message to a specified email address.
Other features of this plugin include showing payment protection, calculating 12 to 60 months loans and creating a form that can be placed in any page or post.
For more details, go here}:
(WP-Invoice WordPress Plugin)
WP-Invoice is ideal for WordPress business users with clients to bill.
WP-Invoice lets you integrate billing into WordPress. You can send clients itemized invoices, set up recurring billing and expand functionality with both free and premium add-ons, like business location, electronic signature, PDF creation, quoting, checkout forms, and more.
The plugin ties into your WordPress user management database to keep track of your clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and many others.
WP-Invoice features include adding custom payments and charges, adding pre-defined line items and discounts, quickly viewing invoice status and progression, filtering and finding invoices, seeing invoice receipts and invoice history, creating notification e-mail templates, accessing reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more..
For more details, go here}:
(All In One Business Management Application Plugin)
This complete business management solution includes accounting management, invoicing, order management, help desk with knowledgebase and ticket system, client relationship management and lots more.
(All In One Business Management Application WordPress Plugin – Client Invoice)
All In One Business Management Application supports international languages, is fully customizable and provides powerful tools like document management, notice board, and more.
For more details, go here}:
(iBilling – Accounting and Billing Software)
This is a scalable business software that lets you manage and communicate with customers, tracks your company’s net worth and cash flow, and lots more.
(iBilling – Accounting and Billing Software – WordPress Plugin – Client Invoicing)
iBilling Accounting and Billing Software integrates with several payment gateways.
For more details, go here}:
Financial Themes For WordPress
To benefit the most from using WordPress, it’s best to choose a theme specifically for accounting businesses. Here is a list of some of the best themes themes available for accountancy businesses. With the themes below you can own a professional-looking accounting website within minutes.
(Accounting Pro Theme)
This premium WordPress theme is a turn-key theme developed for accountants and accountancy firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, a custom menu feature, a content composer (gives you an improved WordPress editor), a sidebar manager, auto-resizing for images, and lots more.
Accounting Pro can be expanded with premium add-ons.
This inexpensive theme comes in a variety of built-in styles and layouts to help give your accounting site a professional look and feel.
This responsive (mobile-friendly) theme includes a custom slider, a featured testimonial, it’s lightweight, search engine optimized, and loads fast. It provides the flexibility you need without bloating your theme with features you don’t need. Your purchase includes free updates and one year of support.
Go here for more information:
(Accounting WP Theme)
Accounting includes a drag-and-drop builder so you can design your website any way you want. The theme also provides unlimited sidebars and custom widgets, four different types of headers, a custom admin panel, four color schemes, custom slider, three different blog types, and is responsive (mobile-friendly). Accountancy is a clean-looking, modern and fast loading theme.
Go here for more info:
(Kathryn – WordPress Theme)
Kathryn is a premium child theme for the Genesis Framework that’s developed for accountants. It has a slider, multiple layouts, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, a variety of color choices, is easy to use, inexpensive, search optimized, and is mobile-friendly. Although this theme can easily fit any profession you want it to, it builds a great looking accounting theme. It includes a license for the Soliloquy plugin and must be purchased separately from the Genesis Framework.
(Accounting WordPress Theme – Theme For WordPress)
This premium theme was created with the idea of professionalism within the accounting industry. It features authoritative colors and elements designed specifically to help make your accounting business website look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s responsive (mobile-friendly) and includes pages for your accounting services, contact section with consultation requests (downloadable as a CSV file), testimonials section, and a blog.
Go here for more details:
WP Advocate is a corporate theme built for professionals such as accountants and attorneys. Use the theme’s bundled images or upload your own. It also includes a custom post type for employee profiles. It will also integrate with BeSpoke profile templates. WP Advocate is a clean and fast-loading theme.
To learn more about about using this WordPress theme, visit the theme website:
This premium theme for WordPress is one of the most flexible themes in Elegant Themes‘ collection. Divi lets you create any kind of professional site you want using its page builder or beautiful and unique pre-made layouts. You can modify your layout as much as you need.
The builder transforms web elements into visual building blocks, allowing you to understand and easily edit the structure of their page without touching a single line of code.
(Divi Theme For WordPress – Flexible Page Builder)
Divi comes with 40 content modules that you can drag and drop anywhere you want. This includes modules such as accordion, blurb, code, countdown timer, image, login, post title, shop, testimonial, text, fullwidth image, fullwidth map, fullwidth slider, and more.. It is responsive and fully customizable. Theme prices start at $69 per year and includes full access to over 80 sleek business themes.
To learn more about this WordPress theme, visit the theme website:
(The Corporation WordPress Theme)
This premium theme for WordPress from Elegant Themes was designed specifically to make corporate websites look good.
This theme has a sleek page-based home page design with a prominent slider, blog design, six different different color schemes, multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Themes start at $69 per year and includes full access to all beautifully-designed themes.
For more information, go here:
This premium theme was built to help those in the financial industry to build trust with a clean business design. It’s ideal for those that provide services like investments or tax advice. The theme includes a recruitment page with hiring announcements and where to send applications, lease calculator, widgets and multiple shortcodes, and a drag-and-drop visual composer..
Go here to learn more this WordPress theme:
(Tax Help Theme For WordPress)
This theme was developed specifically for financial companies, tax and financial advisors, and firms that provide tax services. The theme is designed to show your services in a professional way to help build your professional reputation. It has a range of blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.
Visit this site to learn more about this theme:
(Finance Business – WordPress Theme)
This premium theme for WordPress was developed for businesses that provide financial services such as consulting, tax help, insurance, finance, corporate, loans, accounting, and more. The theme includes a custom CMSMasters Visual Content Composer plugin, around one hundred shortcodes that let you add charts and financial content, custom drag-and-drop composer, two premium sliders, page options, color management features, animations, and lots more.
To learn more about about this WordPress theme, go here:
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
Hopefully, you have found this article on WordPress plugins for improving SEO, increasing user engagement and generating more visitors useful.
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