WordPress & Social Media Tools – 2

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we examine a number of tracking tools, services and applications that let you:

• Search, find, sort, organize and target users according to demographics, their interests and behavior, etc.
• Listen to social conversations online
• Identify consumer buying signals.

This information will allow you to start a meaningful conversation with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use for monitoring social media content. If you are looking for smarter ways to increase sales using social media, then check out this list of 25+ cost-effective social media monitoring tools and resources
for businesses and WordPress users.

WordPress And Social Media – Useful Resources For Tracking Social Metrics

(Discover what people are saying about you, your business, and your competition on social media)

Wouldn’t it be great if there was a free and simple way to know what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the easiest and most useful online tools available for keeping up with the latest news about all kinds of topics, staying informed about people and companies, and tracking what other people are saying about you and your business online. Google Alerts is also free.

Google Alerts is not only only a useful tool for helping you manage your reputation online, but also for automatically receiving news about people, brands, companies, and any subject you need to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, news update, press release, blog post, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

We’ve created a simple tutorial on how to set up Google alerts here: Google Alerts – A Simple & Easy Tutorial

Hootsuite

(Hootsuite)

Hootsuite is a social management application that lets you manage all of your social profiles from one dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more details: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a web browser extension and as a mobile app for iOS and Android devices.

Go here for more information: Buffer

Social Metrics Pro

(Social Metrics)

SocialMetricsPro is a plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.

We have written a comprehensive article about SocialMetricsPro. Go here to learn more about this useful tool: SocialMetrics

Sociocaster

(Sociocaster)

Posting to your Facebook, WordPress, Twitter, and Linkedin accounts can be time-consuming. To get all of these tasks done usually requires using different plugins, applications, and tools. With Sociocaster, you can do this all from one single location.

Sociocaster includes powerful social and marketing features: a powerful visual designer, top viral video search tool, bulk content import and schedule feature, unlimited social media account management (agency license), and much more.

For more details, go here: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management and reporting tool that lets you track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can organize data by customers or business, and track your own social profiles as well as profiles of others.

More info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Visit this site to learn more: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

More info: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social media monitoring platform designed for small and medium sized businesses, content marketers, analysts, community managers, and online marketers. It lets you monitor your social media mentions, schedule and launch social media posts, and measure resulting sales and engagement, buzz, sentiment, and more of all posts.

More info: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that lets you see brand mentions across different social media properties.

HowSociable.com displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing on social media.

For more details, go here: HowSociable.com

Mention

(Mention.com)

Mention helps businesses monitor the web.

Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring.

To learn more, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a web analytics application that tracks and reports website traffic, visitor behavior, unique web page views and view duration, your site’s worst performing links, etc., it can also monitor social campaigns.

Hootsuite has published a useful 6-step guide that shows you how to track your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you analyze how your campaigns are performing on Facebook.

(Facebook Insights)

Facebook Insights can be viewed by any administrators of your page and can help you with your marketing efforts by allowing you to see when your target audience is on Facebook.

You can use Page Insights to see which of your posts are attracting the most shares, comments, and likes and to learn about user demographics. You can then use this information to publish relevant posts to Facebook users.

For more information, go here: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your tweets are performing and gives you a break down of your tweets, followers, tweet impressions, profile visits, and tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.

(Twitter – Tweet activity)

Visit this website to learn more: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics provides analytics to video publishers.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, realtime, revenue, watch-time, and engagement reports.

Go here to learn more: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you see what people like from your profile, and what they save from your website. With Pin insights, you can get data about your audiences so you can learn what they want more of.

More info: Pinterest Analytics

Other Social Media Services & Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media tools. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. Create professional and personal to-do lists and share your lists with friends, family and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can follow conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the kinds of opportunities they would like to be contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail to help you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a social tool that helps improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a collaboration app for creatives. If you work with images, sounds, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Icerocket

Icerocket is a social search engine which allows you to search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, products, or company using a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a Pinterest management, analytics, and marketing tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure results.

ViralWoot

ViralWoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. You can add multiple accounts and view the performance of your pins using built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for your selected keywords, search queries, and hashtags. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole is a real-time social media search monitoring application that allows users to track URLs, keywords, and hashtags on Twitter and Instagram. Analytics are presented to users using easy to understand visual reports.

Riffle

Riffle integrates with over a dozen Twitter platforms (Hootsuite, SocialFlow, Zendesk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through social noise, listen into the conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Find new and related topics, discover influencers, and gain valuable insights into communities that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides fast, affordable, and simple social media monitoring of all social media and mainstream news, including Facebook, Google+, Twitter and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their customers, prospects, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search many business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other social service you use. You can quickly find out which of your tweets, posts, videos or photos get the most engagement.

TwitterFall

Twitterfall is based in the UK and allows users on Twitter to access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam is a tool that displays search results of what your friends are sharing above your normal search results.

Addictomatic

Addict-o-matic lets you instantly create a page with the latest buzz on any topic.

Bitly

Bitly can help you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.

MyTopTweet

MyTopTweet is a simple social monitoring tool that shows your best performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about the benefits of using the WordPress website publishing software to grow your business online, please see other tutorials we have published on this site.

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