WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools, services and applications that allow you to:

• Search, find, sort, filter and organize users according to specific demographics, their interests and behavior, etc.
• Monitor online social conversations
• Identify buying signals.

With this information, you can start a meaningful conversation with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media activity. If you’ve been searching for ways to improve your business results with social media, then here are 29 social management tools for business owners and WordPress users.

Essential Social Media Tracking Resources For WordPress Users

(Discover what consumers are saying about you, your business, or your competition on social media)

Is there a free, simple and easy way to know what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the easiest and most useful online tools available for keeping up with the latest news and information about all kinds of topics, staying informed about people and companies, and monitoring what other people are publishing online about you and your business. Google Alerts is also free.

Google Alerts is not only great for helping you manage your reputation online, but also for sourcing news about people, companies, or any topic you are following.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) index a new web page, news update, press release, blog post, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

We’ve created a simple step-by-step tutorial on how to set up alerts with Google here: A Quick & Easy Tutorial On Setting Up A Google Alert

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management platform that lets you manage all of your social activities from an easy to use dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps and a web browser extension.

More information: Buffer

Social Metrics

(SocialMetricsPro)

Social Metrics Pro is a plugin for WordPress that monitors social signals across leading social media networks like Google+, Facebook, Twitter, Digg, StumbleUpon, LinkedIn, and Pinterest.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.

Go here if you want to learn more SocialMetrics: SocialMetrics

Sociocaster

(Sociocaster – Social media management for online marketers)

Posting to Facebook, Linkedin, WordPress, and Twitter can be very time-consuming and to get all these tasks done usually requires using different plugins, applications, or tools. Sociocaster lets you do it all from one location with just a few clicks.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful social and marketing features: a powerful visual designer, social stream, video marketing tool, unlimited social account management (agency license), and much more.

More information: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.

Go here for more information: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

Go here for more details: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you follow, and more.

Go here for more information: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social media monitoring tool designed for small and medium sized businesses, community managers, online marketers, content marketers, and analysts. It allows you to monitor your brand mentions, schedule and launch social media posts, and measure resulting sales, engagement, and conversion ROI, sentiment, buzz, etc. for your posts.

More info: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you monitor how brands or businesses are mentioned across various social media properties.

HowSociable.com displays brand viability metrics on 30+ social sites. It gives you a “social magnitude” score that lets you know how well you are doing across social media sites, and which sites can be improved.

Go here to learn more: HowSociable.com

Mention

(Mention)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows collaborative monitoring (sharing alerts and assigning mentions to different team members), and has developed apps for both desktop and mobile devices.

For more information, go here: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that software applications like Google Analytics can help you monitor posts made to your social campaigns.

Hootsuite has published a 6-step guide on tracking your social media links with Google Analytics here.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you analyze how your site is performing on Facebook.

(Facebook – Insight Types)

Facebook Insights tracks active users to help you with your marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most likes, comments, and shares and to learn about your user demographics. You can then use this information to create more of the types of posts that your audience is interested in reading.

More information: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and gives you a monthly break down of your tweets, tweet impressions, followers, profile visits, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter.com – Tweet activity)

Go here for more details: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytics to video publishers.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, realtime, engagement, revenue, and watch-time reports.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you explore what Pins and boards people like most, and what they save from your website. With Pin insights, you can get information that helps you learn who your audience is and what they want.

Visit this website to learn more: Pinterest Analytics

Additional Social Media Web Applications

New tools and technologies are being launched each year to help businesses make sense of social media.

Here are some other social media-related tools and services. Keep in mind that new web technologies continually evolve. If any of the tools below change, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create professional and personal lists and share these lists with friends, colleagues and family.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, monitor conversations, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the kinds of opportunities they would like to be contacted about.

BrandWatch

BrandWatch lets you listen to conversations about your brand, your market, or your products with pinpoint accuracy.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contax.io monitors your friends and followers on Twitter and provides detail that helps you choose when to follow back.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Icerocket is a social media search engine which lets you search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Instagram, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a Pinterest marketing, analytics, and management tool. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance.

ViralWoot

Viralwoot (formerly Pinwoot) is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. You can add multiple accounts and view how your pins are performing, find which are your top performing boards, etc. using built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for searches, chosen keywords, and hashtags. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.

Keyhole

Keyhole is a real-time social media search monitoring application that lets you track #hashtags, keywords, and URLs on Twitter and Instagram. Users can view their performance results using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform and provides you with Twitter analytics, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, consumers, and online merchants by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find a targeted audience, measure and manage your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured lets you analyze and understand competitors, audiences, and conversations that matter to you across every social channel.

SocialBakers

SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find the conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides fast, affordable, and simple social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their prospects, social networks, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides you with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in hundreds of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other service you use. Know which of your tweets, posts, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based website that allows users on Twitter to view upcoming trends and patterns posted by users.

Wajam

Wajam displays search results based on what your friends share above your normal search results.

Addict-o-matic

Addictomatic lets you instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using the WordPress platform to grow your business online, please see our related posts section below.

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