In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we examine a number of tracking tools that let you:
- Search, find, sort, filter and organize users according to demographic criteria, psychographics, etc.
- Monitor and listen in on online social conversations
- Identify consumer buying signals.
With this information, you can start meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you are searching for better ways to increase sales using social media, then here are more than 27 social management tools and resources.
Social Media Tracking Resources For WordPress
(Discover what people are saying about you, your brand, or your competitors on social media)
Is there a free, simple and easy way to find out what is happening in your niche or industry that can save you time doing research? Yes, there is. It’s called …
Google Alerts
(Google Alerts lets you monitor the web for new content)
Google Alerts is a free, simple and useful tool for keeping up with news and information about all kinds of topics, staying informed about people and companies, and tracking what other people are publishing about you and your business online.
Google Alerts is not only only a great tool for helping you manage your reputation online, but also for automatically gathering the latest news about people, brands, companies, or any other subject you are following.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, press release, news update, blog post, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: How To Set Up Google Alerts - 3 Quick And Easy Steps
Hootsuite
(Hootsuite.com)
Hootsuite is a social media management platform that lets you manage all of your social activities from a single dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more information, visit this site: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule your social content. You add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.
Go here for more details: Buffer
SocialMetrics
(Social Metrics)
Social Metrics is a plugin for WordPress that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.
To learn more about SocialMetrics, refer to this article: SocialMetrics Social Plugin For WordPress
Sociocaster
(Sociocaster – Social media management for online marketers)
Sociocaster is easy to use and works for any marketing campaign. You can easily engage with your audiences, schedule post messages, manage your social networks, and measure ROI from one easy to use dashboard.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: a powerful visual designer, Facebook fanpage search tool, built-in reply to Facebook comments, agency license to manage unlimited social media accounts, and much more.
For more information, visit this site: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.
Go here for more information: SproutSocial
SocialReport
(SocialReport.com)
SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.
More information: SocialReport
Followerwonk
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
Go here for more information: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
To learn more, go here: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve is a social media monitoring platform for small and medium sized businesses, analysts, community managers, online marketers, and content marketers. It lets you track your social media mentions, schedule and launch social media posts, and measure sales and engagement, sentiment, buzz, and more of posts.
Go here for more information: Beevolve
HowSociable
(HowSociable)
HowSociable is a simple tool that allows you to monitor brand mentions across various social media platforms.
HowSociable displays brand viability metrics on more than 30 social media channels. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
More information: HowSociable.com
Mention
(Mention.com)
Mention is a social media monitoring tool for every type of business, CEOs, agencies, marketers, etc., and allows anyone to know what’s being said about them on blogs, websites, news sites, Facebook, Twitter, and YouTube.
Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
Go here for more info: Mention
Google Analytics
(Google Analytics)
With so many great social media monitoring tools available, it’s easy to forget that free and powerful software applications like Google Analytics can also help you monitor posts made from your WP website or blog to your social media sites.
Hootsuite has published a six-step tutorial on tracking your social media links with Google Analytics here.
Facebook Insights
(Facebook.com)
Facebook not only lets you integrate like, follow, and share social media plugins and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your site is performing on the Facebook social platform.
(Facebook.com – Insights)
The Facebook Page Insights dashboard allows you to analyze metrics like engagement, page likes, post reach, etc. to help you with your marketing efforts.
You can use Facebook’s Page Insights to see which of your posts are attracting the most shares, comments, and likes and to learn about about your audience. You can then use this information to create more of the type of content that your audience finds relevant.
To learn more, go here: Facebook Insights
Twitter Analytics
(Twitter)
Twitter Analytics let you see how your tweets are performing and provides a breakdown of your tweet impressions, followers, top tweets, profile views, and tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.
(Twitter Analytics – Tweet activity)
More information: Twitter Analytics
YouTube Analytics
(YouTube.com)
YouTube Analytics lets video publishers see how their channel is performing on YouTube.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the real-time, overview, engagement, earnings, and watch-time reports.
Go here for more information: YouTube Analytics
Pinterest Analytics
(Pinterest)
Pinterest Analytics helps you see what Pins and boards people like most, and what they save from your website. You can use the data to improve the way you pin.
Go here for more info: Pinterest Analytics
Other Social Media Services & Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media tools. Keep in mind that web technologies change. If anything changes in the list below, please let us know in the comment section.
Wunderlist
Wunderlist is a task management tool with a social twist. Create personal and professional lists and share these lists with family, friends and colleagues.
SDL/Alterian
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Answerbase
Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.
Appinions
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content discoverable?”, etc.
ViralHeat
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can monitor conversations, access metrics and KPI, publish and schedule updates, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream content to your blog.
BlogDash
BlogDash links brands looking for ways to promote their services and products with bloggers willing to write content aimed at bringing brands the positive attention they are searching for.
BrandWatch
accurately tap into the power of social listening about your brand, your products or your market.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.
CircleCount
CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io
Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.
Conversocial
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.
SocialStudio
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus is a free service that connects people online through blog discussions. Millions of websites covering just about every topic imaginable use Disqus.
Echofon
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.
Meltwater Icerocket
Meltwater IceRocket is a social search engine which allows you to search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.
GroupHigh
GroupHigh is a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout
Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre
LiveFyre lets you collect and manage content from the social web.
TailWind
Tailwind is a Pinterest analytics, marketing, and management tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.
Viralwoot
Viralwoot is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. ViralWoot lets you view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.
TweetReach
TweetReach allows you to measure how well your tweets, search queries, keywords, and hashtags are performing on Twitter. TweetReach shows you the estimated potential of the tweets for any given query.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic metrics are displayed to users in an easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. Users can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
Unified Social / PageLevel
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow provides powerful tools designed to help you grow and manage your social media presence.
RetweetRank
Find out how influential are you on Twitter.
Searchmetrics
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured
SimplyMeasured provides easy social media analytics for your data in a single place.
SocialBakers
SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find conversations that matter, measure digital reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter most to you.
ThisMoment
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur
Trackur provides affordable, fast, and simple social media monitoring of all social media and mainstream news, including Facebook, Twitter, GooglePlus and many more.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their customers, prospects, and social networks.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder
Followadder provides you with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. You can search dozens of relevant business categories, or your geographical area for followers on Twitter.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. You can quickly learn which of your tweets, posts, photos, or videos get the most engagement.
TwitterFall
Twitterfall lets Twitter users access upcoming trends and patterns posted by users in the form of tweets.
Wajam
Wajam displays search results of what your friends are sharing on top of your normal search results.
Addictomatic
Instantly create a page that displays the latest buzz on any topic.
Bitly
Bitly lets you share, track and analyze your links.
MyTopTweet
My Top Tweet is a simple social monitoring tool that shows your best performing tweets.
SocialMention
SocialMention is a real-time social media search and analysis platform.
Twazzup
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
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We hope that you have found this information useful. To learn more about using the WP software to grow your business online, please see other tutorials we have published on this site.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum