WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.

In this section, we examine a number of tracking tools, services and applications that allow you to:

• Search, find, sort, filter and organize users according to demographic criteria, their interests, etc.
• Monitor and listen in on social conversations online
• Identify key consumer buying signals.

With this information, you can start meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media activity. If you are looking for better ways to improve your business results with social media, then here are the best social media management tools
for WordPress users.

WordPress And Social Media Monitoring

(Discover what people are saying about you, your business, and your competitors on social media)

Is there a free and simple way to find out what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is simple, useful and free tool from Google that lets you keep up with news and information about all kinds of topics, stay informed about people and companies, and track what other people are publishing online about you and your business.

Google Alerts is not only useful for helping you manage your reputation online, but also for automatically sourcing information about people, brands, companies, and any subject you are interested in.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web page, blog post, news update, press release, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

We’ve created a simple step-by-step tutorial on how to create a Google alert here: A Quick Step-By-Step Tutorial On Setting Up Google Alerts

Hootsuite

(Hootsuite)

Hootsuite is a social media management application that lets you manage all of your social profiles from an intuitive dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. Add updates to your Buffer account and Buffer will post the content for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a web browser extension and as a mobile app.

For more information, go here: Buffer

Social Metrics

(SocialMetrics)

SocialMetrics is a WordPress plugin that tracks social activity across leading social media networks like GooglePlus, Facebook, Twitter, Pinterest, LinkedIn, StumbleUpon, and Digg.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.

We have written a detailed article on Social Metrics Pro. Go here to learn more: Social Metrics Pro

Sociocaster

(Sociocaster)

Posting to WordPress, Facebook, Linkedin, and Twitter can be very time-consuming and to get all these tasks done you usually need to use different plugins, software, and web applications. Sociocaster lets you do it all from one dashboard.

Sociocaster includes powerful marketing and social features: image-sharing templates, Facebook fanpage search tool, advanced link share customization for Facebook, unlimited social media account management (agency license), and much more.

Go here to learn more: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.

Go here to learn more: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track competitor profiles in addition to your own.

For more details, go here: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, who they follow, etc., compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

For more information, go here: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

Go here for more details: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social monitoring tool for small and medium sized businesses, content marketers, analysts, community managers, and online marketers. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure resulting sales and engagement, social buzz, sentiment, etc. of posts.

Visit this website to learn more: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to see brand mentions across various social media properties.

HowSociable.com displays brand viability metrics on more than 35 social sites. It delivers you a “social magnitude” score that lets you know how well you are doing on social media, and what aspects of your social marketing campaigns can be improved.

More info: HowSociable.com

Mention

(Mention.com)

Mention is a social monitoring tool for businesses, agencies, marketers, CEOs, etc..

Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows collaborative monitoring (sharing alerts and assigning mentions with different team members), and is cross-device compatible.

More info: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that software applications like Google Analytics can help track social activities.

Hootsuite has published a tutorial on tracking your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook)

Facebook not only lets you add social plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you analyze how your content is performing on Facebook’s platform.

(Facebook – Insight Types)

Facebook Insights lets you see displays data about your audience on Facebook to help you with your marketing efforts.

You can use Facebook’s Page Insights to see which of your posts have attracted the most likes, shares, and comments and to learn about user demographics. You can then use this data to publish more of the type of content that your audience is interested in.

Go here for more information: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and provides a monthly breakdown of your tweet impressions, tweets, profile visits, followers, and top tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.

(Twitter.com – Tweet activity)

Go here for more details: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets users see how their channel is performing on YouTube.

You can track sources of traffic, demographics, views, average video viewing time, estimated earnings from playbacks, and more.

To learn more, visit this website: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you see what people like from your profile, what they save from your website, what devices people are using, and how much traffic your site gets when you pin new content. You can get data about your audiences so you can learn what your customers want.

Go here for more information: Pinterest Analytics

Additional Social Media Tools & Services

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media-related applications. Keep in mind that web technologies continually evolve. If anything changes in the list below, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create professional and personal task lists and share these lists with friends, colleagues and family.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, ”what keywords do we use to make content discoverable?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, schedule and publish updates, monitor conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with your viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash connects brands searching for ways to promote their products and services with bloggers who are willing to write content designed to bring brands positive media attention.

BrandWatch

BrandWatch lets you listen to conversations about your brand, your products or your market with pinpoint accuracy.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action and participation.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contaxio can be used to track your friends and followers on Twitter and other social networks.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make better business decisions.

Disqus

Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Icerocket is a social media search engine which allows you to search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a social media monitoring application designed specifically for Pinterest users. It lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results.

ViralWoot

ViralWoot is a social media marketing platform that lets business on Pinterest schedule, promote, manage and grow their accounts. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for hashtags, searches, and keywords. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance metrics using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured lets you analyze and understand conversations, audiences, and competitors that matter to you across every social channel.

SocialBakers

SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, find the conversations that matter, measure digital reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences that matter to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides simple, fast, and affordable social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, social networks, and prospects.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides users with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search many relevant business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. You can quickly find out which of your tweets, posts, photos, or videos get the most engagement.

TwitterFall

Twitterfall is a UK-based service that allows users on Twitter to view upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam gives you search results based on what your friends share on top of your normal search results.

Addictomatic

Addict-o-matic lets you instantly create a page with the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet is a simple social monitoring tool that shows your top performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other posts we have published here on WPCompendium.org.

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