WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we examine a number of tracking tools that allow you to:

• Search, find, segment, organize and target users according to demographics, psychographic indicators, etc.
• Monitor online social conversations
• Identify consumer buying signals.

With this information, you can start a meaningful conversation with potential buyers and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media activity. If you’ve been looking for ways to increase sales with social media, then here are the best social monitoring tools & resources for better understanding your audience.

Social Media Resources For Business Owners

(Discover what people are saying about you, your brand, and your competition on social media)

Wouldn’t it be great if there was a free and simple way to find out what is going on in your niche or industry that would save you a massive amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is a free, simple and useful tool for keeping up with the latest news and information about all kinds of topics, staying informed about people, brands and companies, and monitoring what is being published about you and your business online.

Google Alerts is not only only a great tool for helping you manage your reputation online, but also for receiving the latest news about people, brands, companies, or any other subject you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) index a new web site, news update, press release, blog post, a tweet, video, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

If you need to learn how to set up Google alerts, see this tutorial: Google Alerts – A Simple Step-By-Step Tutorial

Hootsuite

(Hootsuite)

Hootsuite is a social management application that lets you manage all of your social media activities from an easy to use dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more details, go here: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. You add updates to your Buffer account and Buffer will post the content for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a browser extension.

To learn more, go here: Buffer

SocialMetricsPro

(SocialMetricsPro Social Media Analytics Plugin For WordPress)

SocialMetricsPro is a plugin for WordPress that monitors social activity from many leading social networks like Facebook, Twitter, Google Plus, Pinterest, Digg, StumbleUpon, and LinkedIn.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.

We have written a comprehensive article about SocialMetrics. If you are interested in learning more about this useful plugin go here: Social Metrics

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any marketing campaign. You can easily engage your audiences, manage your social media networks, schedule messages, and measure ROI from one easy to use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful social and marketing features: a powerful visual designer, viral video finder, built-in bookmarklet, unlimited social media account management (agency license), and much more.

More information: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.

For more information, go here: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as competitor profiles.

Go here for more information: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

Visit this website to learn more: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.

Visit this website to learn more: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social media monitoring tool for SMBs, community managers, online marketers, content marketers, and analysts. Beevolve allows you to monitor your social media mentions, schedule and launch social media posts, and measure sales and engagement, sentiment, buzz, etc. for those posts.

To learn more, go here: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social monitoring tool that lets you monitor how your brand is mentioned across different social platforms.

How Sociable displays brand viability metrics across 35+ social media sites. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing across social sites.

More information: HowSociable.com

Mention

(Mention.com)

Mention can help any type of business monitor the web.

Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

Go here for more information: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just an analytics application used to monitor website traffic, page views, visitor behavior, what links on your website or blog attract the most clicks, etc., it can also track posts made to your social media sites.

Hootsuite has published a 6-step guide on tracking your social media links with Google Analytics here.

Facebook Insights

(Facebook)

Facebook not only lets you add share, like, and follow social media plugins and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your campaigns are performing on Facebook’s platform.

(Facebook – Insight Types)

The Facebook Page Insights dashboard can be seen by all the administrators a page and can help you with your business marketing efforts by allowing you to track active users on your Page.

You can use Page Insights to see which of your posts are attracting the most shares, comments, and likes and to learn about your the demographics of your audience. You can then use this information to publish content when your posts are most likely to reach more targeted people.

For more details, go here: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your content is performing and provides a breakdown of your profile views, followers, top tweets, tweet impressions, and top tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.

(Twitter – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets users see how their channel is performing on YouTube.

You can track views, demographics, traffic sources, revenue from playbacks, how long users watched a video, etc.

Go here for more details: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you see what people like from your profile, and what they save from your website. You can use the data to improve the way you pin.

More information: Pinterest Analytics

Additional Social Media Services & Aplications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media-related services. Keep in mind that web technologies change. If any of the tools below change, please let us know.

Wunderlist

A task management tool with a social twist. Create personal and professional lists and share these lists with family, friends and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, access metrics and KPI, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the types of opportunities they would like to be contacted about.

BrandWatch

BrandWatch is a social monitoring platform that lets marketers capture, analyze and share insights from social data to better evaluate the value of marketing in the socialsphere.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io monitors your followers and friends on Twitter and provides detail to help you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment about your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a social tool that helps improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Meltwater Icerocket

Icerocket is a social search engine which lets you search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a social media monitoring application for Pinterest users. It lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across the entire Pinterest network.

Viralwoot

ViralWoot is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. ViralWoot lets you view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, search queries, keywords, and hashtags are doing on Twitter. TweetReach gives you the estimated potential of the tweets for any given query.

Keyhole

Keyhole is a real-time social media search tracking application that allows you to track keywords, URLs, and hashtags on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform (Mention, Spredfast, Zendesk, etc) and provides you with Twitter analytics, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured lets you analyze and understand competitors, the audiences, and conversations that matter to you across every social channel.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through the social noise, listen into the conversations that matter, measure digital reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their customers, prospects, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search for Twitter followers in dozens of business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts and any other service you use. Learn which of your tweets, posts, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based service that allows Twitter users to view upcoming trends and patterns posted by other Twitter users in the form of tweets.

Wajam

Wajam is a tool that gives you search results based on what your friends share on top of your normal search results.

Addict-o-matic

Addictomatic lets you instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet is a simple social monitoring tool that shows your top performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using the WP platform to grow your business online, please see other posts we have published on this site.

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