WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools that let you:

• Search, find, segment, filter and organize users according to demographics, their interests, etc.
• Monitor and listen in on online social conversations
• Identify key consumer buying signals.

With this information, you can engage in meaningful conversations with buyers and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use to monitor social media activity. If you are searching for cost-effective ways to improve your business results using social media, then check out our list of 30 free or cost-effective social media monitoring tools for helping you gain a better understanding of your ideal customers.

Essential Social Media Measurement Tools For WordPress Users

(Discover what consumers are saying about you, your brand, and your competition on social media)

Is there a free and simple way to know what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news about all kinds of topics, stay informed about people and companies, and monitor what other people are saying about you and your business online.

Google Alerts is not only great for helping you manage your reputation online, but also for receiving the latest news about people, brands, companies, or any other topic you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web site, news update, press release, blog post, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

To learn how to set up alerts with Google, see this simple tutorial: Setting Up A Google Alert – A Step-By-Step Tutorial

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management application that lets you manage all of your social profiles from an intuitive dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more details, go here: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. Add updates to your Buffer account and Buffer will then post it for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a browser extension.

More information: Buffer

Social Metrics

(Social Metrics WordPress Social Plugin)

SocialMetrics is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.

We have written a detailed article on Social Metrics Pro. To learn more, go here: SocialMetrics

Sociocaster

(Sociocaster – Social media management for internet marketers)

Sociocaster is easy to use and works for any marketer or business. You can easily schedule messages, manage your social media networks, engage with audiences, and measure ROI from one easy to use dashboard.

Sociocaster includes loads of powerful marketing and social features: image-sharing designs, the ability to spy on your competitors, advanced link share customization for Facebook, agency license to manage unlimited social accounts, and much more.

More info: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can organize data by customers or business, and track competitor profiles in addition to your own.

Go here for more info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with influencers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

More information: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.

Go here for more info: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social media monitoring platform designed for small and medium sized businesses, online marketers, content marketers, community managers, and analysts. Beevolve lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting engagement, conversion, and sales ROI, sentiment, social buzz, and more of posts from one platform.

To learn more, visit this website: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social measuring tool that allows you to see how brands or businesses are mentioned across different social media platforms.

How Sociable displays brand viability metrics. It gives you a “social magnitude” score that lets you know how well you are doing across social media sites.

More info: HowSociable

Mention

(Mention.com)

Mention helps any type of business monitor the web.

Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have access to real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring (e.g. sharing alerts with other team members), and is cross-device compatible.

More information: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just an analytics application for measuring web traffic, visitor behavior, unique page views, which links on your site get clicked on the most, etc., it can also monitor posts made to your social accounts.

Hootsuite has published a simple tutorial on how to track your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add social buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This lets you understand how your content is performing on Facebook.

(Facebook.com – Insights)

The Facebook Insights dashboard can be viewed by all the administrators of your page and can help you with your business marketing efforts by allowing you to better understand page performance.

You can use Page Insights to see which of your posts have the most comments, shares, and likes and to learn about your about your audience. You can then use this information to publish content when your content is most likely to reach more targeted people.

More information: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your tweets are performing and provides a break down of your tweets, tweet impressions, followers, profile visits, and top tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter Analytics – Tweet activity)

Go here for more details: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics provides analytic reports to video publishers.

You can see views, traffic sources, demographics, how many minutes users watched a video, total estimated earning from playbacks, and more.

For more information, go here: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, and how much traffic your site gets when you pin new content. You can get information that helps you learn what your customers want.

For more information, go here: Pinterest Analytics

Other Social Media Tools

New tools and technologies are being developed each year to help businesses take advantage of social media.

Here are some other social media tools and services. Keep in mind that web technologies continually evolve. If any of the tools below change, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. Create personal and professional to-do lists and share your lists with family, colleagues and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ deep data science patent protected technology enables customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, ”what keywords do we use to make content more easily discoverable?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can follow conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash links brands looking for ways to promote their products and services with bloggers willing to write content aimed at bringing brands positive media attention.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action.

CircleCount

CircleCount is a Google+ education tool. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io allows you to track your friends and followers on Twitter and other social networks.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing customer service flow and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make informed business decisions.

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog discussions. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Icerocket is a social search engine which lets you search the blogosphere, Facebook, Twitter, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, company, or clients using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring tool for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results across the entire Pinterest network.

Viralwoot

Viralwoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach allows you to measure the reach of your tweets for searches, your chosen keywords, and hashtags. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can monitor their performance metrics using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, consumers, and online merchants by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure, manage and maximize your social media presence.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in one place.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their prospects, social networks, and customers.

Tweepi

Tweepi provides different ways to search for users that could have an interest in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and interested users may check your profile and follow you back.

Followadder

Followadder provides you with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search for Twitter followers in dozens of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts and any other service you use. Know which of your tweets, posts, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based service that lets users on Twitter access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam gives you search results based on what your friends share on top of your normal search results.

Addictomatic

Instantly create a page with the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet shows your top performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

***

We hope that you have found this information useful. To learn more about the benefits of using the WordPress platform to grow your business online, please see other posts we have published here on WPCompendium.org.

***