WordPress & Social Media Tools – 2

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we examine a number of tracking tools, services and applications that let you:

• Search, find, sort, organize and target users according to demographic criteria, psychographic indicators, etc.
• Monitor and listen to online social conversations
• Identify key buying signals.

With this information, you can engage in meaningful conversations with prospects online and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use for monitoring social media content. If you’ve been looking for smarter ways to increase sales with social media, then here are dozens of social media analytics tools and resources.

Media Tools For Business Owners

(Discover what consumers are saying about you, your business, and your competitors on social media)

Is there a free, simple and easy way to find out what is going on in your industry or niche that can save you time doing research? Yes, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is a free, simple and useful tool for keeping up with the latest news and information about all kinds of topics, staying informed about people, brands and companies, and tracking what is being written about you and your business online.

Google Alerts is not only only a great social media monitoring tool for helping you manage your reputation online, but also for automatically receiving news about people, brands, companies, and any subject you are interested in.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, blog post, press release, news update, a tweet, video, or any other content related to that topic, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on setting up Google alerts here: A Simple Step-By-Step Guide On Setting Up Google Alerts

Hootsuite

(Hootsuite)

Hootsuite is a social management application that lets you manage all of your social profiles from an easy to use dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

To learn more, visit this site: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a browser extension.

For more details, go here: Buffer

SocialMetricsPro

(SocialMetrics)

SocialMetrics is a plugin for WordPress that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.

We have written a detailed article on SocialMetrics here: SocialMetricsPro

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Posting to WordPress, Facebook, Twitter, and Linkedin can be very time-consuming. To get all these tasks done usually requires using different plugins, tools, or web applications. With Sociocaster, you can do this all from one dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes lots of powerful marketing and social features: image-sharing templates, viral video finder, bulk content import and schedule feature, unlimited social media account management (agency license), and more.

More information: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.

To learn more, visit this website: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

For more information, go here: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

To learn more, go here: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social media monitoring tool for SMBs, content marketers, analysts, online marketers, and community managers. Beevolve allows you to monitor your brand mentions, schedule and launch social media posts, and measure sales, engagement, and conversion metrics, buzz, social sentiment, and more for your posts.

More information: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that allows you to see how your business or brand is mentioned on the social web.

HowSociable displays brand viability metrics across 35+ social media channels. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which sites you can improve your marketing on.

For more information, go here: HowSociable

Mention

(Mention)

Mention provides social media monitoring for every type of business, CEOs, agencies, marketers, etc..

Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

Go here for more information: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can help you monitor posts made to your social media accounts.

Visit the Hootsuite blog to read a simple tutorial on tracking social media links with Google Analytics.

Facebook Insights

(Facebook Insights)

Facebook not only lets you integrate like, share, and follow social media buttons and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your content is performing on Facebook.

(Facebook.com – Insights)

Facebook Insights tracks active users to help you with your business marketing efforts.

You can use Page Insights to see which of your posts are attracting the most shares, likes, and comments and to learn about user demographics. You can then use this data to publish relevant posts to Facebook users.

For more information, go here: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your tweet impressions, followers, profile views, top tweets, and top tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.

(Twitter Analytics – Tweet activity)

For more details, go here: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytics to video publishers.

You can track views, traffic sources, viewer demographics, video viewing time, revenue from video playbacks, etc.

More information: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you explore what people like from your profile, and what they save from your website. You can get data about your audiences so you can learn what they want more of.

To learn more, visit this website: Pinterest Analytics

Additional Social Media-Related Tools & Services

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media-related tools. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. Create personal and professional task lists and share these lists with colleagues, family and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can track conversations, access metrics and KPI, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers choose the kinds of opportunities they would like to be contacted about.

BrandWatch

accurately tap into the power of social listening about your brand, your market, or your products.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action and participation.

CircleCount

CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io monitors your friends and followers on Twitter and provides detail that helps you choose when to follow back.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels such as Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.

Disqus

Disqus is a free service that connects people online through blog discussions. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Meltwater Icerocket

Icerocket is a social search engine which allows you to search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Twitter, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring tool designed specifically for Pinterest. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across the entire Pinterest network.

ViralWoot

Viralwoot helps you gain Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach allows you to measure the reach of your tweets for keywords, hashtags, and search queries. TweetReach estimates the potential reach of your tweets for your given query.

Keyhole

Keyhole is a real-time social media tracking tool that lets you track #hashtags, URLs, and keywords on Twitter and Instagram. Users can assess their performance results using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Discover influencers, find new and related topics, and gain valuable insights into communities that matter to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides affordable, fast, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their prospects, social networks, and customers.

Tweepi

Tweepi provides different ways to search for users that might be interested in your brand. After finding your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and if they are interested, they may check your profile and follow you back.

Followadder

Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search for followers on Twitter in hundreds of business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts and any other social service you use. You can quickly find out which of your tweets, posts, videos or photos get the most engagement.

TwitterFall

Twitterfall lets users on Twitter access upcoming trends and patterns posted by users.

Wajam

Wajam gives you search results of what your friends are sharing on top of your normal search results.

Addict-o-matic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about using the WordPress CMS software to grow your business online, please see our related posts section below.

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