WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.

In this section, we examine a number of tracking tools that let you:

• Search, find, sort, filter and organize users according to demographic criteria, their interests and behavior, etc.
• Listen in on social conversations online
• Identify consumer buying signals.

With this information, you can engage in meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools and applications you can use to monitor social media activity. If you’ve been searching for better ways to increase sales with social media, then here are dozens of social media analytics tools for business marketing.

WordPress And Social Media – Useful Tools For Tracking Social Activities

(Discover what consumers are saying about you, your business, or your competition on social media)

Wouldn’t it be great if there was a free, easy and simple way to access information about what is happening in your niche or industry that would save you time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news and information about all kinds of topics, stay informed about people and companies, and track what is being published online about you and your business.

Google Alerts is not only great for helping you manage your reputation online, but also for receiving news about people, brands, companies, and any other topic you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) crawl a new web site, press release, blog post, news update, a video, tweet, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

If you need to learn how to set up Google alerts, see this tutorial: Setting Up Google Alerts – A Simple Step-By-Step Tutorial

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management platform that lets you manage all of your social profiles from one dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Visit this site to learn more: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a web browser extension and as a mobile app for Android and iOS devices.

For more details, go here: Buffer

SocialMetricsPro

(SocialMetricsPro WordPress Social Analytics Plugin)

Social Metrics is a plugin for WordPress that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.

Go here to learn more about Social Metrics: Social Metrics Pro

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketer or business. You can easily engage your audiences, manage your social media networks, schedule post messages, and measure ROI from one easy to use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes lots of powerful marketing and social features: a powerful visual designer, the ability to spy on your competitors, advanced link share customization for Facebook, agency license to manage unlimited social accounts, and much more.

For more details, visit this site: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.

To learn more, visit this website: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize data by customers or business, and track competitor profiles in addition to your own.

For more details, go here: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you follow, and more.

More information: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring platform for SMBs, community managers, analysts, online marketers, and content marketers. It lets you track your social media mentions, schedule and launch social media posts, and measure resulting engagement and sales, sentiment, social buzz, etc. of all posts.

Go here for more details: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you see how your business and brand is mentioned on the social web.

How Sociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing on social media.

For more details, go here: HowSociable.com

Mention

(Mention)

Mention is a social monitoring tool for every type of business, agencies, marketers, CEOs, etc..

Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring.

Go here for more details: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that free and powerful software applications like Google Analytics can also help track social media activities.

Hootsuite has published a six-step guide on tracking social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook)

Facebook not only lets you integrate follow, share, and like social media buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your content is performing on Facebook.

(Facebook – Insight Types)

Facebook Insights provides multiple metrics and analytics that can help see data about your audience on Facebook. You can then use this data to improve your marketing efforts.

You can use Facebook’s Page Insights to see which of your posts are attracting the most likes, comments, and shares and to learn about audience demographics. You can then use this information to publish content when your posts are most likely to reach your target audience.

More info: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and gives you a break down of your top tweets, followers, tweet impressions, profile views, and top tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.

(Twitter Analytics – Tweet activity)

Visit this website to learn more: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets you better understand how your channel is performing on YouTube.

You can measure views, traffic sources, viewer demographics, revenue from playbacks, average video viewing duration, etc.

For more details, visit this site: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you explore what people like from your profile, and what they save from your website. You can get data about your audiences so you can learn what they want more of.

Go here for more info: Pinterest Analytics

Other Social Media Tools

Many new tools and technologies are being launched each year to help businesses make sense of social media.

The list below contains a number of other social media-related services. Keep in mind that web technologies continually evolve. If any of the tools below change, please let us know in the comment section.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional lists and share these lists with colleagues, friends and family.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can track conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers choose the kinds of opportunities they would like to be contacted about.

BrandWatch

accurately listen to conversations about your brand, your market, or your products.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio can be used to track your followers and friends on Twitter and other social networks and manage relevant, real-time relationship data.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your customer service, marketing, and sales organizations..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. If you work with images, audio, or videos, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.

Icerocket

Icerocket is a social media search engine which lets you search the blogosphere, Facebook, Twitter, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, products, or company using a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.

Klout

Klout is a social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a Pinterest analytics, management, and marketing tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results across Pinterest.

ViralWoot

ViralWoot (formerly Pinwoot) is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view the performance of your pins using built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for keywords, hashtags, and search queries. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.

Keyhole

Keyhole is a real-time social media search monitoring tool that allows users to track URLs, #hashtags, and keywords on Twitter and Instagram. Users can view their performance metrics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with 16 Twitter platforms (Twitter.com, Shoutlet, Lithium, etc) and provides you with Twitter analytics, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in one place.

SocialBakers

SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find the conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and get insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, prospects, and social networks.

Tweepi

Tweepi provides different ways to search for users that could be interested in your brand. Once you find your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and interested users may check your profile and follow you back.

Followadder

Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other social service you use. You can quickly know which of your posts, tweets, videos or photos get the most engagement.

TwitterFall

Twitterfall lets Twitter users view upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam displays search results of what your friends are sharing above your normal search results.

Addict-o-matic

Addictomatic lets you instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.

MyTopTweet

MyTopTweet shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other tutorials we have published on this site.

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