Do you plan to sell products or services online?
The WordPress developer community not only makes great e-Commerce plugins available to WP users, but there are also hundreds of great themes for WordPress that you can use to easily set up and run your store online.
In this post, we’ll show you where to find some of the most beautiful and inexpensive website templates for selling products or services online with WordPress.
Beautiful eCommerce Themes For Selling Products With WordPress
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When searching for eCommerce theme-based solutions here are a few things you should keep in mind:
Theme Style
As well as finding a versatile theme for your web shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. fashion store, electronics store, home design store, etc).
Functionality
In many cases, much of the eCommerce functionality in your web store will come from the WP plugins you choose to power your eCommerce site.
As you will see, however, a number of themes also come with built-in functionality that can improve your website’s e-Commerce capabilities and help you provide a better customer experience for your site visitors without requiring additional plugins.
This can include options that allow you to control your site’s overall colour scheme without modifying the underlying template code, toggle theme features on and off, reconfigure your layout at the click of a button, manage sitewide advertising banners, search engine optimization for product categories, shortcodes and more.
Easy Cart Integration
Most professional-quality eCommerce themes provide easy shopping cart & store checkout integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin taking orders online without undergoing lengthy technical implementation processes or delays.
Responsive Theme Layout
A responsive theme enables websites to automatically readjust screen size to display smoothly over different monitor sizes and screen resolutions, as well as different devices (e.g. PCs, iPads, cell phones, etc).
We have written a detailed post about the importance of choosing responsive WordPress themes here:
Support
If you are planning to sell products or services online, there are many things that can and probably will go wrong with the online selling process itself. The last thing you want to have to go through when dealing with emails unhappy or even angry and abusive customers is to be using a theme that is giving you and everyone else a headache and you can’t get the theme developer to get the issue resolved.
For this reason, we strongly recommend that you carefully consider choosing WordPress themes that offer support and regular updates when looking for a template for your web shop. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free theme.
With the above in mind, let’s focus our attention now on some of the WordPress web templates you can use to set up a web store that will keep customers buying products from your website:
Free WordPress Themes For eCommerce
Virtue Free WordPress e-Commerce Theme

Virtue is a versatile theme. Even though there is a premium version available that offers many additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme is already loaded with tons of premium options and is also highly customizable.
Virtue Free theme also features a clean modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with everything you need to design an awesome shop online.
Some of the features of this theme include:
- Portfolio posts and pages (use these to display your products). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business, webstore, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and completely customize the design of your site without requiring knowledge of technical stuff like CSS.
- Translation-enabled. This theme comes with built-in support for Spanish, Russian and Italian language files and can also be translated into any other language, allowing you to sell products to a truly global customer base.
For more information about this theme, go here: Virtue Free Theme For e-Commerce
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FabThemes

Fabthemes makes available many cool and premium quality WordPress themes for free.
All themes are built with a built-in Options panel that lets you change and configure various theme options and settings. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.
In addition to creating free themes that work in a range of other uses, Fabthemes provides a category of themes suitable for setting up online stores.
Go here for more information about their range of e-Commerce free themes like “iShop“, “eBuy” and “Xenastore“, visit their site: FabThemes Free Themes For e-Commerce
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WordPress.org Free eCommerce Themes For WordPress
A great place to find free e-Commerce themes for WordPress is the free repository of themes at WordPress.org.

You can browse all of the free WP themes for e-Commerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to find free WordPress themes for e-Commerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes section …

Search for free eCommerce themes for WordPress here: WordPress.org
Now that you know where to go for great free WordPress themes for e-Commerce, let’s take a look at premium e-Commerce themes for WordPress.
Paid WordPress e-Commerce Themes
Below are some of the best places on the net where you can go to find professional web templates for selling products online with WordPress, as well as some great WP e-Commerce themes we recommend:
StoreFront eCommerce WordPress Themes
Storefront Themes sell elegant WordPress themes for setting up professional eCommerce shops …
Click Here To View StoreFront Themes …
StoreFront eCommerce themes provide great support and feature responsive design …

The entire collection of responsive StoreFront eCommerce themes is also highly customizable, providing users with a rich browsing experience …

For more details go here: StoreFront Themes For WordPress
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Elegant Themes
Elegant Themes designs simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes pay great attention to detail and provide loads of advanced built-in features such as shortcodes, page templates and theme options that give website owners, including full control over their sites, plus excellent theme support from an experienced and dedicated support team …

Click Here To Browse All Elegant Themes …
Here are just a couple of wonderful WordPress themes for eCommerce available at Elegant Themes:
eStore eCommerce Theme

eStore provides an elegant solution for selling products online. The theme is very simple to configure and integrates easily with some of the most popular and free e-Commerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all major web browsers and providing localized support for easy translation, the eStore eCommerce theme is available in a range of unique colors …

To learn more about this theme go here: eStore e-Commerce WordPress Theme
Boutique

The Boutique WordPress Theme was built to integrate your site with some of the most popular WP e-Commerce plugins available, allowing you to use your favorite solutions without any conflicts.
For more details about this theme visit this site: Boutique e-Commerce WP Theme
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Like all other Elegant themes in the Theme catalog, both the eStore theme and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically appears inside your WP dashboard the moment you activate the theme …

The ePanel theme options panel allows you to easily control your website without modifying web code. With ePanel you can toggle theme features on and off, reconfigure your layout easily, global banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.
An additional benefit of choosing Elegant Themes apart from the beautiful themes they make available is that Elegant Themes offer a range of plans that let you access their entire theme collection for one low yearly fee.
For more details go here: Elegant Themes For WordPress
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WooThemes WooCommerce For WordPress
WooThemes is one of the most popular sites you can go visit to look for e-Commerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a full-featured eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WordPress themes you can choose to build your webstore.
Click Here To View All WooCommerce Themes …
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ThemeForest WordPress Themes
Theme Forest is an online marketplace where you can search for many premium eCommerce WordPress store templates and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity
Simplicity is a flexible and elegant e-Commerce theme that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
For more details visit this site: Simplicity
VintageStyle
VintageStyle eCommerce theme is a clean and elegant WordPress eCommerce theme designed for use in corporate websites and eCommerce ventures. The theme can be used for small to large businesses, and online shopping stores.
Supported with custom templates, widgets, shortcodes, and many other customization options, this WordPress theme suits a variety of business and e-Commerce projects.
To learn more about this theme visit this site: VintageStyle Theme For WordPress
SmartShop eCommerce WordPress Theme
SmartShop is a very clean and responsive WordPress eCommerce theme and shopping cart websites.
This theme is fully compatible with the WooCommerce System.
To learn more about this theme visit this site: SmartShop e-Commerce WP Theme
Lathika WP Theme
Lathika is a responsive e-Commerce theme designed specifically for use with the JigoShop plugin …

JigoShop is a WP plugin for eCommerce.
To learn more about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
To learn more about this theme go here: Lathika e-Commerce WP Theme
MeariShop
MeariShop is a clean and flexible e-Commerce web site template for WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-driven webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and change any aspect of the theme – it is well suited for new website owners with no coding knowledge and web developers.
To learn more about this theme go here: MeariShop eCommerce WordPress Theme
In addition to the above themes, you can browse hundreds of eCommerce themes for WordPress listed on ThemeForest simply by searching through the WordPress > eCommerce category …

Click Here To Browse ThemeForest Themes …
As you can see, there is absolutely no reason why your WordPress-based web store can’t provide your business with the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look beautiful too!
We hope the above article has provided you with some inspiration to consider setting up a WordPress-based store online.
To learn more about WordPress themes and the “pros” and “cons” of choosing free WordPress themes vs premium WP themes, see this article:
How To Find Great Paid And Free WordPress Web Themes For Your WordPress Site Or Blog
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