Do you plan to set up an online store?
WordPress developers not only make great plugins for e-Commerce available to users, but there are also lots of great WordPress website templates that you can use to easily set up and run your online store.
In this blog post, we’ll show you where to find many professionally-designed and beautiful themes for selling products or services online with WordPress.
Beautiful eCommerce Themes For WordPress
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When searching for web site templates for online stores here are a number of things to keep in mind:
Theme Style
As well as searching for a versatile theme for your online shop, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. fashion store, electronics store, garden furniture, etc).
Functionality
In many cases, most of the eCommerce functionality in your web store will come from the WordPress plugins you choose to power your e-Commerce site.
As you will see, however, some themes also have built-in functionality that can enhance your website’s eCommerce capabilities and help you provide a better online shopping experience for your site visitors without requiring you to install additional plugins.
This can include the ability to control your store’s theme colors without editing web code, toggle features on and off, adjust your layout at the click of a button, banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.
Easy Cart Setup & Integration
Most professional-quality e-Commerce themes provide easy shopping cart & store integration with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin processing orders online sooner.
Responsive Theme Design
A responsive theme allows a website to automatically readjust the web layout to display smoothly over different monitor sizes and screen resolutions, as well as different devices (e.g. computers, tablets, mobile phones, etc).
We have written a detailed article about the importance of choosing responsive themes here:
Theme Updates And Support
If you plan to sell products or services online, there are many unexpected things that can and probably will stress you out with the eCommerce process itself. The last thing you want to have to go through when dealing with emails upset or even angry and abusive customers is to be using an outdated theme that is causing errors and you can’t get someone to provide you with an urgent fix.
For this reason, we highly encourage you to carefully consider choosing themes that offer support and regular updates when searching for a template for your online store. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free template.
With these points in mind, let’s take a look now at some of the WordPress templates you can use to set up a webstore that will keep visitors coming back to buy products from your website:
Free WordPress Themes For eCommerce
Virtue Free WP Theme For e-Commerce

Virtue by Kadence Themes is a versatile theme. Even though there is a paid of the theme available that offers additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option comes already fully pre-loaded with a ton of premium options and is also easy to customize.
Virtue Free theme also features a modern, clean design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.
Additionally, Virtue is WooCommerce-ready (see below) and comes with everything you need to design an awesome web shop.
Some of the features of this theme include:
- Portfolio posts and pages (use these to show your products). The versatile design of this theme is perfect for any kind of e-Commerce business site, online store, portfolio or personal site.
- A powerful options panel where you can set things like your home layout, sliders, custom fonts, and customize the design of your site without requiring knowledge of technical stuff like CSS.
- Translation-ready. This theme comes with built-in support for Italian, Spanish and Russian language files and can also be translated into any other language, allowing you to sell your products to a worldwide audience.
For more information go here: Virtue Free WP eCommerce Theme
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FabThemes Free eCommerce Themes For WordPress

Fabthemes makes available many stylish and premium quality WordPress themes for eCommerce for free.
All themes come with a built-in Options panel that lets users adjust and configure various theme settings and options. Also, they provide unencrypted theme footer files to help reassure you that you will be downloading and using safe theme files on your site.
As well as creating free themes that suit a wide range of other uses, Fabthemes provides themes suitable for setting up online stores.
Go here for more information about the FabThemes range of e-Commerce free themes like “Cartel“, “eBuy” and “Xenastore“, visit their site: FabThemes e-Commerce Themes
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WordPress.org Free e-Commerce Themes For WordPress
A great place to browse hundreds of free e-Commerce themes for WordPress is the free theme repository at WordPress.org.

You can find a list of free WP themes for e-Commerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to browse free WP themes for eCommerce is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes section …

Browse hundreds of free eCommerce themes for WordPress here: WordPress.org Themes Directory
Now that you know where to browse loads of great free eCommerce themes for WordPress, let’s take a look at paid WordPress eCommerce themes.
Paid eCommerce Themes For WordPress
Below are some of the best places on the net where you can find many professional web templates for setting up a WP-based online store, as well as some great WordPress eCommerce themes we recommend:
StoreFront Premium eCommerce WP Themes
Storefront Themes make loads of amazing themes you can use to set up professional eCommerce shops …
Click Here To Browse All StoreFront Themes …
StoreFront e-Commerce themes provide great theme support and feature fully responsive design …

The entire collection of responsive StoreFront eCommerce themes is also highly customizable, with beautiful product pages that have a unique look across different screen sizes …

To view all StoreFront themes go here: StoreFront Themes For WordPress
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Elegant eCommerce WordPress Themes
Elegant Themes designs simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes pay great attention to detail and are designed with loads of advanced built-in features like shortcodes, page templates and theme options that give website owners, including full control over their website, plus excellent support from an experienced and dedicated support staff …

Click Here To View All Elegant Themes …
Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore WordPress Theme

eStore provides an elegant solution for setting up an online store. This theme is easy to configure and offers integration options with many popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the main web browsers and providing localized support for easy translation, eStore comes in a range of unique colors …

For more details about this theme visit this site: eStore eCommerce WordPress Theme
Boutique WordPress Theme

Boutique has been created to integrate your online store with some of the most popular WordPress e-Commerce plugins available, allowing you to use your preferred solutions without experiencing conflicts.
For more details about this theme go here: Boutique e-Commerce Theme
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Like all Elegant themes in the Theme catalog, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically appears inside the WordPress dashboard the moment you activate the theme …

The ePanel theme options panel allows you to control your without editing the underlying web code. With ePanel you can toggle theme features on and off, reconfigure your store layout, banner advertising management, search engine optimization for product categories, shortcodes and more.
An additional benefit of choosing themes from Elegant Themes apart from the beautiful themes they design is that their business model is built around giving you access to all themes in their collection for one low annual price.
For more details go here: Elegant Premium eCommerce WP Themes
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WooCommerce – WordPress eCommerce Themes
WooThemes offer many e-Commerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a full-featured e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WP themes you can choose to build your webstore.
Click Here To Learn More About WooCommerce Themes …
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ThemeForest WordPress eCommerce Themes
Theme Forest is an online theme marketplace where you can browse loads of professionally designed WordPress themes and buy quality WP themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity
Simplicity is a flexible and elegant eCommerce theme for WordPress that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
For more details visit this site: Simplicity eCommerce WP Theme
VintageStyle
VintageStyle eCommerce theme is a clean and elegant theme for doing eCommerce with WordPress designed for corporate websites and eCommerce ventures. The theme is suitable for small to large business setups, and online stores.
Supported with custom templates, widgets, short codes, and many other customization options, this theme suits a variety of business and e-Commerce projects.
To learn more about this theme visit this site: VintageStyle
SmartShop e-Commerce WP Theme
SmartShop is a clean and responsive theme for doing e-Commerce with WordPress and shopping cart websites.
This web template is fully compatible with the WooCommerce System.
For more details visit this site: SmartShop eCommerce WP Theme
Lathika eCommerce Theme
Lathika is a responsive theme for doing eCommerce with WordPress designed specifically for use with the JigoShop plugin …

JigoShop is a WordPress plugin for e-Commerce.
To learn more about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.
To learn more about this theme visit this site: Lathika
MeariShop Theme For WordPress
MeariShop is a clean and flexible WordPress e-Commerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and modify any aspect of the theme – it is well suited for both beginners with no coding knowledge and web developers alike.
To learn more about this theme go here: MeariShop
In addition to the above themes, you can find hundreds of WP eCommerce themes listed on ThemeForest simply by visiting the site and searching through their WordPress > eCommerce category …

Click Here To Browse ThemeForest Themes …
As you can see, there is absolutely no reason why your WordPress-based online store shouldn’t provide your business with the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look beautiful too!
We hope the above article has inspired you to search for the right eCommerce theme to set up a WP-based online store.
To learn more about WordPress themes and the “pros” and “cons” of choosing free WP themes and paid themes, see this post:
How To Find Great Free And Paid WordPress Web Templates For Your Business Online
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