Do you plan to set up a web store?
The WordPress developer community not only makes great plugins for e-Commerce available to users, but there are also hundreds of excellent WordPress web templates that let you easily set up and run your online store.
In this article, we’ll show you where to find many professionally-designed and beautiful themes for selling online with WordPress.
Best eCommerce Website Templates For WordPress
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When looking for pre-made themes for eCommerce there are a few points to keep in mind:
Theme Style
As well as looking for a beautiful and versatile theme for your online shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing store, selling electronic products online, specialty items, etc).
Full Functionality
In many cases, much of the e-Commerce functionality in your web shop will come from the plugins you choose to power your e-Commerce store.
As you will see, however, some themes also have built-in functionality that can improve your website’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring you to install additional plugins.
This can include the ability to control your store’s theme colors without editing template code, toggle theme features on and off, adjust your layout at the click of a button, banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.
Easy Cart Integration
Most professional WordPress eCommerce themes provide easy shopping cart and store checkout integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin taking orders online without having to experience complicated technical implementation processes or delays.
Responsive Theme
A responsive theme enables websites to automatically resize to display smoothly across different monitor sizes and screen resolutions, as well as across different platforms.
We have written a detailed article about the importance of choosing responsive WordPress themes here:
Support
If you plan to sell products or services online, there are many things that can turn into problems with the e-Commerce process itself. The last thing you want to go through when dealing with unhappy or even angry and abusive customers is to be using a theme that is creating conflicts and you can’t get a timely reply from the theme developer to get the problem fixed.
For this reason, we strongly recommend that you carefully consider using themes that offer support and regular updates when looking for a template for your online shop. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free theme.
With these points in mind, let’s focus our attention now on some of the web templates you can use to set up a webstore that will keep visitors buying products from your website:
Free WordPress e-Commerce Themes
Virtue

Virtue Free theme by Kadence Themes is a versatile theme. Even though there is a premium of the theme available that offers many additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme is pre-loaded with many useful great features and is also highly customizable.
This theme also features a clean, modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.
Additionally, Virtue is fully WooCommerce-ready (see below) and comes with all the tools you need to build an awesome store online.
Some of the features of this theme include:
- Portfolio posts and pages (use these to display your work). The versatile design of the Virtue theme is perfect for any kind of e-Commerce business, webstore, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and completely customize the design of your site without requiring technical knowledge.
- Translation-enabled. Virtue comes with built-in language support for Russian, Italian and Spanish and can also be translated into any other language, allowing you to sell your products to a truly worldwide customer base.
For more information about this theme, go here: Virtue eCommerce Theme
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FabThemes WP e-Commerce Themes

Fabthemes provides web users with many cool and premium quality WordPress themes for free.
All themes come with a built-in Options panel that lets users adjust and configure various theme settings and options. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
As well as free themes that suit a wide range of uses, Fabthemes provides themes suitable for setting up web stores.
For more information about the FabThemes range of eCommerce themes like “Cartel“, “eBuy” and “Zenshop“, go here: FabThemes Free eCommerce Themes For WordPress
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WordPress.org Themes Directory
One of the best places to look for free themes for eCommerce is the free theme repository at WordPress.org.

You can browse all of the free eCommerce themes for WordPress in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to find free e-Commerce themes for WordPress is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes area …

Search for free themes for eCommerce here: WordPress.org
Now that you know where to find loads of great free e-Commerce themes for WordPress, let’s take a look at paid eCommerce themes for WordPress.
Paid e-Commerce Themes For WordPress
Below are some of the best places on the net where you can find professionally-designed web templates for selling products online with WordPress, as well as some great WordPress eCommerce themes we recommend:
StoreFront Themes For WordPress
Storefront Themes offer users a great range of stunning WP themes for selling your products online …
Click Here To View StoreFront Themes …
StoreFront eCommerce themes provide great theme support and feature fully responsive design …

The collection of responsive StoreFront e-Commerce themes is also very customizable, providing users with a rich content browsing experience …

For more details go here: StoreFront Themes For WordPress eCommerce
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Elegant Themes For WordPress
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes pay great attention to detail and provide loads of advanced built-in features like shortcodes, page templates and theme options that give website owners, including complete control over their website, plus great support from an experienced and dedicated support team …

Click Here To View Elegant Themes …
Here are just a couple of beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore eCommerce WordPress Theme

eStore offers an elegant theme for setting up an online store. This theme is simple to configure and offers integration options with some of the most popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the main web browsers and providing localized support for easy translation, the eStore eCommerce theme for WordPress comes in a range of unique colors …

For more details go here: eStore
Boutique

The Boutique Theme For WordPress enables you to integrate with some of the most popular WP eCommerce plugins available, allowing you to use your favorite system without any conflicts.
For more details about this theme visit this site: Boutique
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Like all Elegant themes in the catalog, both the eStore theme and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly appears inside the WP dashboard as soon as you activate the theme …

The ePanel theme options panel lets you control your website without editing code. With ePanel you can toggle features on and off, adjust your store layout, banner advertising management, search engine optimization for product categories, shortcodes and more.
An additional benefit of choosing Elegant Themes apart from all of the beautiful themes they make available is that they offer a range of plans that let you access their entire theme collection for one low yearly fee.
To browse all Elegant themes go here: Elegant Premium eCommerce Themes
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WooCommerce WordPress eCommerce Themes
WooThemes is one of the most popular places you can go visit to browse for themes for WordPress-based e-Commerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a full-featured eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WP themes you can choose to build your store online.
Click Here To View All WooThemes For eCommerce …
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ThemeForest e-Commerce Themes
Theme Forest is an online theme marketplace where you can search for many professionally designed WordPress themes and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity e-Commerce WordPress Theme
Simplicity is a flexible and elegant theme for doing eCommerce with WordPress that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
To learn more about this theme visit this site: ThemeForest WP Themes – Simplicity
VintageStyle eCommerce WordPress Theme
VintageStyle eCommerce theme is a clean and elegant theme for eCommerce designed for corporate websites and eCommerce ventures. This theme is suitable for small to large businesses, and online shopping stores.
Supported with custom templates, widgets, short codes, and many other customization options, this WP theme can be used in a number of business and e-Commerce projects.
To learn more about this theme visit this site: ThemeForest WordPress e-Commerce Themes – VintageStyle
SmartShop eCommerce WordPress Theme
SmartShop is a very clean and responsive e-Commerce web template for WordPress and shopping cart stores.
This theme is fully compatible with the WooCommerce System.
To learn more about this theme visit this site: SmartShop
Lathika WordPress Theme
Lathika is a responsive e-Commerce theme designed specifically to be used with the JigoShop plugin …

JigoShop is an e-Commerce plugin.
For more details about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
To learn more about this theme go here: Lathika eCommerce WordPress Theme
MeariShop e-Commerce WP Theme
MeariShop is a clean and flexible theme for doing eCommerce with WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered online shop with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and change any aspect of the theme – this theme is ideal for new website owners with no coding knowledge and web developers alike.
To learn more about this theme go here: ThemeForest WordPress e-Commerce Themes – MeariShop
In addition to the themes shown above, you can browse hundreds of WP eCommerce themes listed on the ThemeForest marketplace simply by searching through the WordPress > eCommerce category …

Click Here To View More ThemeForest Themes …
As you can see, there is no reason why your WordPress-based web store shouldn’t provide your business with the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look amazing too!
We hope the above has inspired you to set up a WordPress-based online store.
Learn where to find more great responsive themes for WordPress here:
How To Find The Best Paid And Free Responsive WordPress Web Themes For Your Business
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