Are you planning to sell goods online?
WordPress developers not only make great e-Commerce plugins available to users, but there are also hundreds of great web templates for WordPress that you can choose from to easily set up and run your store online.
In this article, we’ll show you where to find some of the most beautiful and inexpensive web templates for selling products or services online with WordPress.
Where To Find The Best eCommerce Web Templates For Selling Products With WordPress
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When looking for pre-made themes for e-Commerce there are some things you should keep in mind:
Template Style
As well as searching for a beautiful and versatile theme for your online shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing store, electronics store, art store, etc).
Full Functionality
In many cases, much of the eCommerce functionality in your online shop will come from the WP plugins used to power your e-Commerce site.
As you will see, however, a number of eCommerce themes also come with built-in functionality that can improve your website’s e-Commerce capabilities and help you provide a better customer experience for your site visitors without requiring additional plugins.
This can include the ability to easily control your store’s theme colors without modifying code, toggle theme features on and off, reconfigure your store layout at the click of a button, banner advertising management, search engine optimization for product descriptions, shortcodes and more.
Easy Cart Integration
Most professional eCommerce themes offer easy cart setup with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and start processing orders online sooner.
Responsive Design Layout
A responsive theme enables websites to automatically reconfigure the layout to display smoothly over different screen sizes and resolutions, as well as different devices (e.g. PCs, tablets, cell phones, etc).
We have written a detailed article about the importance of choosing themes with responsive design here:
Support
If you plan to sell products or services online, there are many unexpected things that can go wrong with the online shopping process itself. The last thing you want to have to go through when dealing with problems and unhappy or even angry customers is to be using a theme that is giving you problems and you can’t get access to the theme developer to get the support you desperately need.
For this reason, we strongly encourage you to carefully consider choosing themes that offer support and regular updates when looking for a theme for your webstore. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free website template.
With the above points in mind, let’s now turn our attention to various WordPress web templates you can use to set up a web store that will keep customers buying products from your website:
Free e-Commerce Themes For WordPress
Virtue eCommerce Theme

Virtue Free theme is versatile. Even though there is a paid of the theme available that offers additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is fully pre-loaded with a ton of premium options and is also easy to customize.
This theme also features a clean modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.
Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with all the tools you need to design a great-looking webstore.
Some of the features of this theme include:
- Portfolio posts and pages (use these to showcase your products). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business, web shop, portfolio or personal site.
- A powerful options panel where you can modify settings for your home layout, sliders, custom fonts, and customize the design of your site without requiring knowledge of technical stuff like CSS.
- Translation-enabled. The Virtue theme comes with built-in support for Italian, Russian and Spanish language files and can also be translated into any other language, allowing you to sell your products to a worldwide customer base.
For more information go here: Virtue eCommerce Theme
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FabThemes Free eCommerce Themes For WordPress

Fabthemes provides WP users with many stylish and premium quality WordPress themes for free.
All themes are built with a built-in Options panel that lets users adjust and configure a number of theme options and settings. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.
In addition to developing free themes that work in a wide range of applications, Fabthemes provides themes suitable for setting up eCommerce stores.
For more information about their range of eCommerce themes like “iShop“, “eBuy” and “Xenastore“, visit their site: FabThemes e-Commerce Themes
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WordPress.org Theme Directory
A great place to search for free WordPress themes for e-Commerce is the free directory of themes at WordPress.org.

You can browse free WordPress themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to browse free e-Commerce themes for WordPress is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes area …

Browse hundreds of free eCommerce themes for WordPress here: WordPress.org Themes Directory
Now that you know where to find loads of great free themes for eCommerce, let’s take a look at premium e-Commerce themes for WordPress.
Paid WordPress eCommerce Themes
Below are some of the best places on the net where you can go to find many professionally-designed themes for setting up a WordPress-based online store, as well as some great WP e-Commerce themes we recommend:
StoreFront – WP eCommerce Themes
Storefront Themes provide many stunning themes for selling products online …
Click Here To Browse All StoreFront Themes …
StoreFront themes for eCommerce provide great tech support and feature fully responsive design …

The collection of responsive StoreFront eCommerce themes is also very customizable, with beautiful product pages that have a unique look across different screen sizes …

For more details go here: StoreFront
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Elegant WordPress Themes
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes pay great attention to detail and are designed with many advanced built-in features such as shortcodes, page templates and theme options that give users, including full control over their sites, plus top-notch tech support from an experienced and dedicated support staff …

Click Here To Browse All Elegant Themes …
Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore

eStore offers an elegant theme for selling products online. The theme is simple to configure and offers integration options with some of the most popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the main web browsers and providing localized support for easy translation, eStore is available in a range of unique colors …

For more details about this theme visit this site: eStore eCommerce Theme
Boutique eCommerce Theme

Boutique lets you integrate your online store with some of the most popular WP e-Commerce plugins available, allowing you to use your preferred system without experiencing conflicts.
To learn more about this theme go here: Boutique eCommerce WordPress Theme
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Like all Elegant themes in the Theme collection, both eStore and the Boutique theme shown above come with a feature called “ePanel” that instantly appears inside the WordPress dashboard as soon as you activate the theme …

The ePanel theme options panel lets you easily control your site without editing template code. ePanel allows you to toggle features on and off, reconfigure your layout at the click of a button, manage sitewide advertising banners, search engine optimization for product descriptions, shortcodes and more.
An additional benefit of choosing themes from Elegant Themes apart from the beautiful themes they design is that their business model is built around giving you access to all themes in their collection for one low annual price.
To browse all Elegant themes go here: Elegant eCommerce WordPress Themes
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WooThemes For WP
WooThemes offer one of the largest collections of eCommerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a full-featured eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WordPress themes you can choose to build your webstore.
Click Here To View All WooCommerce Themes …
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ThemeForest Themes For WordPress eCommerce
Theme Forest is an online theme marketplace where you can access loads of professionally designed WordPress store templates and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity WordPress Theme
Simplicity is an elegant and flexible theme for e-Commerce that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
For more details visit this site: Simplicity Theme For WordPress
VintageStyle e-Commerce WordPress Theme
VintageStyle eCommerce theme is a clean and elegant WP theme for e-Commerce designed for use in corporate websites and eCommerce ventures. This theme can also be used for small to large business setups, and online shopping stores.
Supported with custom templates, widgets, shortcodes, and customization options, this theme suits a variety of business and e-Commerce projects.
For more details go here: ThemeForest WP Themes – VintageStyle
SmartShop Theme For WordPress
SmartShop is a very clean and responsive theme for doing eCommerce with WordPress and shopping cart stores.
This theme is fully compatible with the WooCommerce System.
For more details go here: SmartShop
Lathika Theme For WordPress
Lathika is a responsive WordPress eCommerce theme designed specifically for use with the JigoShop plugin …

JigoShop is a WP plugin for eCommerce.
For more details about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
For more details visit this site: Lathika e-Commerce WordPress Theme
MeariShop eCommerce WP Theme
MeariShop is a clean and flexible theme for e-Commerce that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and modify any aspect of the theme – it is ideal for both beginners with no coding knowledge and developers.
To learn more about this theme go here: MeariShop
In addition to the themes shown above, you can find hundreds of WordPress eCommerce themes listed in ThemeForest simply by visiting the site and choosing their WordPress > eCommerce category …

Click Here To Browse ThemeForest Themes …
As you can see, there is absolutely no reason at all why a WordPress-based webstore can’t give you the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look amazing too!
We hope this article has inspired you to sell products or services online with WordPress.
To learn where to find more great paid themes see this post:
How To Find Great Free And Paid WordPress Templates For Your Business
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