Do you plan to set up a web store?
WordPress developers not only make great plugins for e-Commerce available to WordPress users, but there are also hundreds of excellent website templates for WordPress that you can choose from to easily set up and run your store online.
In this article, we’ll show you where to find some of the most beautiful and professionally-designed themes for selling your products or services online with WordPress.
Find The Best WP Themes For e-Commerce
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When looking for e-Commerce templates here are a number of important things you should keep in mind:
Template Style
As well as looking for a versatile theme for your online shop, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. fashion store, electronics store, selling crafts online, etc).
e-Commerce Functionality
In many cases, most of the e-Commerce functionality in your online shop will come from the plugins you choose to power your eCommerce site.
As you will see, however, a number of themes also come with additional options and settings that can enhance your store’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring you to install additional plugins.
This can include the ability to control your website’s overall colour scheme without modifying the underlying code, toggle features on and off, adjust your layout at the click of a button, banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Shopping Cart & Checkout Integration
Most professional WordPress e-Commerce themes offer easy shopping cart setup and integration with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and start processing orders online without going through complicated technical implementation processes or delays.
Responsive Theme
A responsive theme allows websites to automatically readjust screen size to display smoothly across different screen sizes and resolutions, as well as across different devices (e.g. laptops, iPads, cell phones, etc).
We have written a detailed post about the importance of choosing responsive themes for WordPress here:
Theme Support
If you plan to sell products or services online, there are many unexpected things that can and probably will turn into problems with the online selling process itself. The last thing you want to go through when dealing with complaints from annoyed or even angry customers is to be using an outdated theme that is creating conflicts and you can’t get someone to get the support you need.
For this reason, we strongly recommend that you carefully consider choosing themes that offer support and regular updates when searching for a template for your online shop. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free website template.
With the above points in mind, let’s take a look now at some of the themes you can use to set up a webstore that will keep customers buying products from your website:
Free eCommerce Themes For WordPress
Virtue Free Theme For eCommerce

Virtue Free theme by Kadence Themes is extremely versatile. Even though there is a premium version available that includes more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version comes already pre-loaded with many great features and is also easy to customize.
Virtue also features a simple, clean and modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue is fully WooCommerce-ready (see below) and comes with everything you need to design a great-looking store online.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to display your items). The versatile design of the Virtue theme is ideal for any kind of e-Commerce business, shop online, portfolio or personal site.
- An options panel where you can set things like your home layout, sliders, custom fonts, and easily modify the look of your site without requiring knowledge of technical stuff like CSS.
- Translation-enabled. This theme comes with built-in language support for Italian, Spanish and Russian and can also be translated into any other language, allowing you to sell your products to a truly worldwide audience.
Go here for more information: Virtue Free Theme For e-Commerce
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FabThemes Free e-Commerce Themes For WordPress

Fabthemes makes available many elegant and premium quality WordPress themes for free.
Fabthemes come with a built-in Options panel that lets you adjust and configure a number of theme options and settings. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
As well as developing free WP themes that work in a range of other uses, Fabthemes provides a category of themes suitable for setting up online stores.
Go here for more information about their range of eCommerce free themes like “Cartel“, “Viper” and “Zenshop“, go here: FabThemes Free Themes For eCommerce
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WordPress.org
A great place to look for free themes for eCommerce is the free directory of WP themes at WordPress.org.

You can find a list of free themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to look for free themes for e-Commerce is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes page …

Find free eCommerce themes for WordPress here: WordPress.org e-Commerce Themes
Now that you know where to search for great free eCommerce themes for WordPress, let’s take a look at paid e-Commerce themes for WordPress.
Premium WordPress Themes For eCommerce
Below are some of the best places on the net where you can find the best professionally-designed web templates for selling products online with WordPress, as well as some great WP eCommerce themes we recommend:
StoreFront Themes
Storefront Themes design many stunning WP themes you can use to set up professional web shops …
Click Here To Browse All StoreFront Themes …
StoreFront e-Commerce themes provide great theme support and feature fully responsive design …

The entire collection of responsive StoreFront e-Commerce themes is also completely customizable, providing users with a rich browsing experience …

For more details go here: StoreFront
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Elegant
Elegant Themes designs simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes are built around paying great attention to detail and provide many advanced built-in features such as shortcodes, page templates and theme options that give website owners, including full control over their website, plus top-notch tech support from an experienced and dedicated team …

Click Here To View Elegant Themes …
Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore eCommerce Theme

eStore offers an elegant theme for selling products online. The theme is very easy to configure and integrates easily with some of the most popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the main web browsers and providing localized support for easy translation, eStore comes in a range of unique colours …

To learn more about this theme go here: eStore
Boutique

The Boutique Theme For WordPress lets you integrate with some of the most popular WordPress eCommerce plugins available, allowing you to use your preferred solutions without any conflicts.
For more details about this theme go here: Boutique e-Commerce WP Theme
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Like all other Elegant themes in the collection, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly appears inside your WordPress dashboard as soon as you activate the theme …

The ePanel theme options panel allows you to control your website without editing template code. With ePanel you can toggle features on and off, adjust your store layout easily, manage sitewide advertising banners, search engine optimization for product names, categories and descriptions, shortcodes and more.
One of the other great benefits of choosing Elegant Themes apart from all the beautiful themes they design is that Elegant Themes offer a range of plans that let you access their entire theme collection for one low annual fee.
To view all Elegant themes go here: Elegant Themes For WordPress
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WooThemes
WooThemes offer many eCommerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a full-featured eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WordPress themes you can choose to build your webstore.
Click Here To Browse All WooCommerce Themes From WooThemes …
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ThemeForest
Theme Forest is an online theme marketplace where you can search for loads of premium eCommerce WordPress themes and buy quality WordPress themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity
Simplicity is an elegant and flexible theme for doing eCommerce with WordPress that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
For more details about this theme go here: Simplicity WordPress Theme
VintageStyle e-Commerce WP Theme
VintageStyle eCommerce theme is a clean and elegant e-Commerce theme for WordPress designed for corporate websites and eCommerce ventures. This theme can be used for small to large business setups, and online shopping stores.
Supported with custom templates, widgets, short codes, and many other customization options, this WP theme suits a number of different business and e-Commerce projects.
For more details go here: VintageStyle WP Theme
SmartShop eCommerce Theme
SmartShop is a clean and responsive WordPress e-Commerce theme and shopping cart websites.
This theme is fully compatible with the WooCommerce System.
For more details visit this site: SmartShop eCommerce Theme
Lathika Theme For WP
Lathika is a responsive e-Commerce theme designed specifically for use with the JigoShop plugin …

JigoShop is an e-Commerce plugin for WordPress.
To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
To learn more about this theme visit this site: Lathika e-Commerce WordPress Theme
MeariShop eCommerce WP Theme
MeariShop is a clean and flexible theme for doing e-Commerce with WordPress that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and modify any aspect of the theme – it is ideal for new website owners with no coding knowledge and web developers.
For more details go here: MeariShop
In addition to the above themes, you can browse hundreds of eCommerce themes for WordPress listed in the ThemeForest marketplace simply by visiting the site and choosing their WordPress > eCommerce category …

Click Here To Browse All ThemeForest Themes …
As you can see, there is no reason at all why your WordPress-based online shop shouldn’t give your business the same power and functionality to sell products online as more expensive e-Commerce solutions and look beautiful too!
We hope this post has provided you with some inspiration to sell products online with WordPress.
To learn more about WordPress themes and the “pros” and “cons” of choosing free WordPress themes and paid themes, see this article:
How To Find The Best Premium And Free Responsive WordPress Web Themes For Your Business Online
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