WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

Learn To Use WPAre you planning to sell goods online?

WordPress developers not only make great plugins for e-Commerce available to WordPress users, but there are also lots of excellent themes for WordPress that you can use to easily set up and run your store online.

In this article, we’ll show you where to find some of the most professionally-designed and beautiful themes to set up a WordPress-based online store.

Beautiful WordPress Themes For e-Commerce


When searching for web site templates for online shops there are a number of points to keep in mind:

Template Style

As well as searching for a versatile theme for your online store, you will want the theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. fashion store, selling electronic products online, home design store, etc).


In many cases, much of the eCommerce functionality in your web shop will come from the plugins you decide to install to power your e-Commerce site.

As you will see, however, a number of themes also include built-in functionality that can improve your site’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring extra plugins.

This can include the ability to control your website’s overall colour scheme without editing the underlying code, toggle features on and off, adjust your store layout, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.

Easy Cart Integration

Most professional WordPress e-Commerce themes offer easy shopping cart setup with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and start processing orders online without undergoing complicated technical implementation processes or delays.

Responsive Theme

A responsive theme enables a website to automatically readjust the web layout to display smoothly over different monitor sizes and screen resolutions, as well as across different platforms.

We have written a detailed post about the importance of choosing WP themes with responsive layouts here:


If you plan to sell products or services online, there are many things that can and probably will stress you out with the eCommerce process itself. The last thing you want to go through when dealing with emails upset or even angry and abusive customers is to be using an outdated theme that is giving you problems and you can’t get someone to get the support you desperately need.

For this reason, we highly recommend that you carefully consider using WP themes that offer support and regular updates when looking for a template for your web shop. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free theme.

With the above in mind, let’s now turn our attention to various WordPress themes you can use to set up an online store that will keep clients buying products from your website:

Free WordPress Themes For e-Commerce

Virtue e-Commerce Theme


Virtue Free theme by Kadence Themes is versatile. Even though there is a premium version available that includes more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme is already pre-loaded with loads of premium options and is also easy to customize.

Virtue also features a clean modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.

Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with all the tools you need to design a great-looking online store.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to show your products). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business, web shop, portfolio or personal site.
  • An options panel where you can set things like your home layout, sliders, custom fonts, and modify the design of your site without requiring knowledge of technical stuff like CSS.
  • Translation-enabled. This theme comes with built-in language support for Italian, Spanish and Russian and can also be translated into any other language, allowing you to sell products to a global audience.

Go here for more information: Virtue



FabThemes WP e-Commerce Themes

Fabthemes makes available many stylish and premium quality WordPress themes for free.

Fabthemes come with an Options panel that lets users adjust and configure a number of theme options and settings. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.

In addition to developing free WP themes that work in a range of other uses, Fabthemes provides themes suitable for setting up e-Commerce stores.

For more information about the FabThemes range of e-Commerce free themes like “Cartel“, “Viper” and “Zenshop“, go here: FabThemes



One of the best places to browse hundreds of free WordPress themes for eCommerce is the free theme repository at WordPress.org.

WordPress.org Themes Directory

You can browse free e-Commerce themes for WordPress in the directory using the following methods:

An easier method to look for free e-Commerce themes for WordPress is to log into your WP dashboard and use the WP theme search feature in the Appearance > Themes area …

WordPress.org Free e-Commerce Themes For WordPress

Browse hundreds of free e-Commerce themes for WordPress here: WordPress.org Free eCommerce Themes For WordPress

Now that you know where to go for great free themes for e-Commerce, let’s take a look at premium eCommerce themes for WordPress.

Premium WordPress eCommerce Themes

Below are some of the best places on the net where you can find many great professional themes to set up a WordPress-based online store, as well as some great WP e-Commerce themes we recommend:

StoreFront WordPress Themes

Storefront Themes make loads of amazing themes for selling your products online …

StoreFront WordPress Themes

Click Here To Browse All StoreFront Themes …

StoreFront themes for e-Commerce provide great support and feature responsive design …

StoreFront eCommerce WordPress Themes

The entire collection of responsive StoreFront e-Commerce themes is also highly customizable, providing users with a rich content browsing experience …

StoreFront eCommerce WordPress Themes

For more details go here: StoreFront Themes For WP


Elegant WordPress eCommerce Themes

Elegant Themes designs simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes are built around paying great attention to detail and provide many advanced built-in features like shortcodes, page templates and theme options that give website owners, including full control over their sites, plus great support from an experienced and dedicated support staff …

Elegant WordPress Themes

Click Here To View All Elegant Themes …

Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:

eStore eCommerce WordPress Theme

eStore eCommerce WordPress Theme

eStore provides an elegant theme for setting up an online store. The theme is easy to configure and offers integration options with some of the most popular and free e-Commerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the popular web browsers and providing localized support for easy translation, the eStore eCommerce theme for WordPress is available in a range of unique colors …

eStore eCommerce WordPress Theme

To learn more about this theme go here: eStore eCommerce WordPress Theme

Boutique WordPress Theme

Boutique e-Commerce WordPress Theme

The Boutique WordPress Theme lets you integrate your webstore with some of the most popular WordPress e-Commerce plugins available, allowing you to use your preferred solutions without any conflicts.

For more details about this theme go here: Boutique WordPress Theme


Like all Elegant themes in the Theme catalog, both the eStore theme and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly displays inside the WordPress dashboard the moment the theme is activated …

Elegant WordPress eCommerce Themes

The ePanel theme options panel lets you control your website without editing the underlying code. With ePanel you can toggle features on and off, adjust your layout, manage sitewide advertisements, search engine optimization for product names, categories and descriptions, shortcodes and more.

An additional benefit of choosing Elegant Themes apart from all the beautiful themes they make available is that their business model is built around letting you access all of their themes for one low yearly fee.

For more details go here: Elegant Themes



WooThemes is one of the most popular places you can go visit to browse for eCommerce themes for WordPress.

WooThemes WooCommerce

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a complete eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WordPress themes you can choose to build your webstore.


Click Here To View WooCommerce Themes From WooThemes …


ThemeForest WP Themes

Theme Forest is an online theme marketplace where you can browse many premium eCommerce WordPress store templates and buy quality WP themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest


ThemeForest WordPress Themes - Simplicity

Simplicity is a flexible and elegant eCommerce theme that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.

For more details about this theme visit this site: ThemeForest WordPress e-Commerce Themes – Simplicity

VintageStyle eCommerce WP Theme


VintageStyle eCommerce theme is a clean and elegant WP e-Commerce theme designed for use in corporate websites and eCommerce ventures. The theme can be used for small to large businesses, and online shops.

Supported with custom templates, widgets, short codes, and customization options, this theme suits a number of different business and e-Commerce projects.

To learn more about this theme go here: VintageStyle eCommerce WP Theme

SmartShop e-Commerce WP Theme

ThemeForest WordPress eCommerce Themes - SmartShop

SmartShop is a clean and responsive WP eCommerce theme and shopping cart stores.

This web template is also fully compatible with the WooCommerce System.

To learn more about this theme go here: ThemeForest WP e-Commerce Themes – SmartShop

Lathika e-Commerce WordPress Theme


Lathika is a responsive WordPress eCommerce theme designed specifically to be used with the JigoShop plugin …

JigoShop e-Commerce Plugin For WordPress

JigoShop is a plugin for doing eCommerce with WordPress.

To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

To learn more about this theme visit this site: Lathika


Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible theme for e-Commerce that uses the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and change any aspect of the theme – this theme is ideal for new website owners with no coding knowledge and developers alike.

For more details about this theme go here: ThemeForest WordPress Themes – MeariShop

In addition to the themes shown above, you can find hundreds of eCommerce themes for WordPress listed in the ThemeForest marketplace simply by visiting the site and choosing their WordPress > eCommerce category …

ThemeForest Themes For WP eCommerce

Click Here To View ThemeForest Themes …

As you can see, there is absolutely no reason why a WordPress-based online shop shouldn’t have the same power and functionality to sell products online as more expensive e-Commerce solutions and look beautiful too!

We hope the above has inspired you to search for the right e-Commerce theme to sell products online with WordPress.

To learn where to find more great responsive themes see this article:

Where To Look For The Best Free And Paid WordPress Web Themes For Your Website Or Blog


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Martin Aranovitch is the owner of WPCompendium.org and the author of The WordPress User Manual. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Themes For e-Commerce.