WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop.

WP TutorialDo you plan to set up an online store?

WordPress developers not only make great plugins for e-Commerce available to users, but there are also lots of great web templates for WordPress that let you easily set up and run your online store.

In this blog post, we’ll show you where to find some of the most beautiful and professionally-designed website templates for selling products online with WordPress.

Best eCommerce Themes For Selling Products Or Services Online With WordPress


When searching for e-Commerce themes for WordPress here are some things you should keep in mind:


As well as looking for a beautiful theme for your online shop, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. fashion store, selling electronic products online, specialty items, etc).


In many cases, most of the eCommerce functionality in your online shop will come from the plugins you select to power your e-Commerce site.

As you will see, however, a number of themes also come with built-in functionality that can improve your website’s e-Commerce capabilities and help you provide a better customer experience for your site visitors without requiring you to install extra plugins.

This can include settings that allow you to control your site’s theme colors without modifying code, toggle features on and off, reconfigure your layout at the click of a button, global banner advertising management, search engine optimization for product categories, shortcodes and more.

Easy Cart Setup And Store Checkout Integration

Most professional-quality WP e-Commerce themes provide easy cart integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, Stripe, etc.) and begin taking orders online sooner.

Responsive Design Layout

A responsive theme allows websites to automatically readjust screen size to display smoothly across different monitor sizes and screen resolutions, as well as different devices (e.g. laptops, iPads, mobile phones, etc).

We have written a detailed post about the importance of choosing responsive themes for WordPress here:

Theme Support

If you plan to sell products or services online, there are many unplanned things that can and probably will happen with the e-Commerce process itself. The last thing you want to have to go through when dealing with irritable or even angry and abusive customers is to be using a theme that has bugs and you can’t get access to the theme developer to get the problem resolved.

For this reason, we strongly encourage you to carefully consider using themes that offer support and regular updates when looking for a template for your online shop. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free website template.

With the above points in mind, let’s now turn our attention to some of the WordPress web templates you can use to set up a web shop that will keep clients buying products from your website:

Free eCommerce Themes For WordPress

Virtue Free WP e-Commerce Theme

Virtue Free WordPress e-Commerce Theme

Virtue by Kadence Themes is a versatile theme for a simple web commerce store. Even though there is a paid version available that includes additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme is pre-loaded with many great features and is also highly customizable.

Virtue Free theme also features a clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.

Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with everything you need to build an awesome shop online.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to showcase your work). The versatile design of this theme is ideal for any kind of e-Commerce business site, online shop, portfolio or personal site.
  • A powerful options panel where you can set things like your home layout, sliders, custom fonts, and easily modify the look of your site without requiring knowledge of technical stuff like CSS.
  • Translation-enabled. Virtue comes with built-in language support for Russian, Spanish and Italian and can also be translated into any other language, allowing you to sell products to a truly global audience.

Go here for more information: Virtue


FabThemes Free Themes For eCommerce

FabThemes Free e-Commerce Themes For WordPress

Fabthemes provides WP users with many cool and premium quality WordPress themes for free.

All themes are built with an Options panel that lets users adjust and configure a number of theme settings and options. They also do not encrypt theme footer files with their themes to help you feel confident about downloading and using safe theme files on your site.

As well as developing free themes that suit a wide range of uses, Fabthemes provides themes suitable for setting up web stores.

For more information about their range of e-Commerce free themes like “iShop“, “eBuy” and “Zenshop“, go here: FabThemes eCommerce Themes



A great place to look for free eCommerce themes for WordPress is the free theme directory at WordPress.org.

WordPress.org Free Theme Directory

You can find all of the free WP themes for eCommerce in the directory using the following methods:

An easier method to look for free e-Commerce themes for WordPress is to log into your WP dashboard and use the WP theme search feature in the Appearance > Themes page …

WordPress.org WordPress Themes Directory

Look for free e-Commerce themes for WordPress here: WordPress.org Free Themes For e-Commerce

Now that you know where to search for great free WP themes for eCommerce, let’s take a look at paid WordPress eCommerce themes.

Below are some of the best places on the net where you can go to find great professionally-designed website templates for selling online with WordPress, as well as some great WordPress e-Commerce themes we recommend:


Storefront Themes design gorgeous WP themes for selling your products online …

StoreFront WordPress Themes

Click Here To View All StoreFront Themes …

StoreFront themes for eCommerce provide great support and feature responsive design …

StoreFront Premium eCommerce Themes

The entire collection of responsive StoreFront eCommerce themes is also completely customizable, providing users with a rich browsing experience …

StoreFront eCommerce WordPress Themes

For more details go here: StoreFront Themes For WordPress eCommerce


Elegant eCommerce WordPress Themes

Elegant Themes creates simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes pay great attention to detail and provide loads of powerful built-in features like shortcodes, page templates and theme options that give users, including complete control over their website, plus great theme support from an experienced and dedicated support team …

Elegant WordPress eCommerce Themes

Click Here To View All Elegant Themes …

Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:


eStore Theme For WordPress

eStore offers an elegant solution for selling products online. This theme is simple to configure and offers integration options with many popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the main browsers and providing localized support for easy translation, eStore is available in a range of unique colours …


To learn more about this theme visit this site: eStore

Boutique e-Commerce WordPress Theme

Boutique Theme For WordPress

The Boutique WordPress Theme was built to integrate your online store with some of the most popular e-Commerce plugins available, allowing you to use your favorite system without experiencing conflicts.

For more details about this theme go here: Boutique Theme For WP


Like all Elegant themes in the Theme catalog, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically appears inside the WordPress dashboard as soon as the theme is activated …

Elegant Themes For WP

The ePanel theme options panel allows you to easily control your site without editing the underlying code. ePanel allows you to toggle theme features on and off, adjust your layout easily, manage your advertising banners, search engine optimization for product descriptions, shortcodes and more.

An additional benefit of using Elegant Themes apart from the beautiful themes they make available is that they offer a range of plans that let you access their entire theme collection for one low yearly fee.

For more details go here: Elegant WP Themes


WooThemes WooCommerce – WP eCommerce Themes

WooThemes are one of the leading providers of themes for WordPress-based eCommerce.

WooThemes For WP

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a full-featured e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WP themes you can choose to build your webstore.

WooThemes For WordPress

Click Here To View WooThemes For eCommerce …


ThemeForest Themes For WP

Theme Forest is an online marketplace where you can search for loads of professionally designed WordPress store templates and buy quality WordPress themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity e-Commerce WordPress Theme

Simplicity WP Theme

Simplicity is an elegant and flexible theme for eCommerce that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.

To learn more about this theme go here: ThemeForest WordPress e-Commerce Themes – Simplicity

VintageStyle Theme For WP

VintageStyle WordPress Theme

VintageStyle eCommerce theme is a clean and elegant e-Commerce theme for WordPress designed for corporate websites and eCommerce ventures. The theme can also be used for small to large businesses, and online shops.

Supported with custom templates, widgets, shortcodes, and customization options, this WordPress theme can be used in a range of different business and e-Commerce projects.

To learn more about this theme go here: VintageStyle

SmartShop WP Theme

ThemeForest WordPress e-Commerce Themes - SmartShop

SmartShop is a clean and responsive eCommerce theme for WordPress and shopping cart stores.

This web template is also fully compatible with the WooCommerce System.

To learn more about this theme visit this site: SmartShop



Lathika is a responsive e-Commerce web template for WordPress designed specifically for use with the JigoShop plugin …

JigoShop e-Commerce plugin

JigoShop is a plugin for doing e-Commerce with WordPress.

For more information about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.

To learn more about this theme visit this site: Lathika eCommerce WordPress Theme


Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible eCommerce web template for WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and modify any aspect of the theme – it is ideal for both beginners with no coding knowledge and developers.

For more details go here: MeariShop WP Theme

In addition to the above themes, you can browse hundreds of WordPress eCommerce themes listed in the ThemeForest marketplace just by visiting the site and searching through the WordPress > eCommerce category …

ThemeForest WordPress eCommerce Themes

Click Here To View More ThemeForest Themes …

As you can see, there is absolutely no reason why a WordPress-based webstore can’t have the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look amazing too!

We hope the above has provided you with some inspiration to sell products or services online with WordPress.

To learn more about the differences between free WP themes and premium themes, see this post:

How To Find Great Free And Paid WordPress Web Templates For Your Business


"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now


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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Themes For e-Commerce.