WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop.

WP For BeginnersAre you planning to set up a web store?

WordPress developers not only make great e-Commerce plugins available to WordPress users, but there are also hundreds of excellent website templates for WordPress that you can use to easily set up and run your online store.

In this blog post, we’ll show you where to find many beautiful and inexpensive themes for selling your products online with WordPress.

Where To Find Beautiful eCommerce Web Templates For Selling Products With WordPress


When searching for shopping store web site templates there are a number of important things to keep in mind:


As well as finding a versatile theme for your web shop, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. fashion accessories, electronics store, specialty items, etc).

eCommerce Functionality

In many cases, most of the e-Commerce functionality in your online store will come from the WordPress plugins you select to power your e-Commerce store.

As you will see, however, some eCommerce themes also have built-in functionality that can improve your website’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring extra plugins.

This can include options that allow you to control your site’s theme colors without editing the underlying web code, toggle theme features on and off, adjust your layout at the click of a button, manage your advertisements, optimizing product categories and descriptions for search engines, shortcodes and more.

Easy Cart Setup

Most professional-quality WordPress e-Commerce themes provide easy cart setup and store checkout integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, Stripe, etc.) and begin processing orders online sooner.

Responsive Theme

A responsive theme enables websites to automatically reconfigure the layout to display smoothly across different screen sizes and resolutions, as well as across different platforms.

We have written a detailed article about the importance of choosing responsive themes here:

Theme Support

If you plan to sell products or services online, there are many unexpected things that can and probably will go wrong with the eCommerce process itself. The last thing you want to have to go through when dealing with problems and irritable or even angry customers is to be using a theme that has bugs and you can’t get access to the theme developer to get the issue fixed.

For this reason, we strongly recommend that you carefully consider using WP themes that offer support and regular updates when looking for a template for your online shop. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free website template.

With the above in mind, let’s now turn our attention to some of the WordPress themes you can use to set up an online store that will keep people buying products from your website:

Free WordPress eCommerce Themes



Virtue is versatile. Even though there is a premium version available that includes premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option comes already pre-loaded with many useful great features and is also easy to customize.

Virtue Free theme also features a clean and modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.

Additionally, Virtue is fully WooCommerce-ready (see below) and comes with all the tools you need to design a great-looking webstore.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to showcase your work). The versatile design of the Virtue theme is ideal for any kind of e-Commerce business, online store, portfolio or personal site.
  • A powerful options panel where you can set things like your home layout, sliders, custom fonts, and modify the look of your site without requiring technical knowledge.
  • Translation-enabled. Virtue Free comes with built-in language support for Russian, Italian and Spanish and can also be translated into any other language, allowing you to sell your products to a truly worldwide customer base.

Go here for more information: Virtue Free WordPress Theme For e-Commerce



FabThemes eCommerce Themes

Fabthemes provides web users with many stylish and premium quality WordPress themes for free.

Fabthemes are built with an Options panel that lets you change and configure a number of theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.

As well as free themes that work in a wide range of applications, Fabthemes provides a category of themes suitable for setting up eCommerce stores.

Go here for more information about the FabThemes range of eCommerce themes like “Cartel“, “Viper” and “Zenshop“, go here: FabThemes Free Themes For e-Commerce


WordPress.org eCommerce Themes

One of the best places to browse hundreds of free e-Commerce themes for WordPress is the free repository of WP themes at WordPress.org.

WordPress Free Theme Directory

You can browse free eCommerce themes for WordPress in the directory using the following methods:

An easier method to browse free eCommerce themes for WordPress is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes area …

WordPress.org Free WordPress Themes For e-Commerce

Find free eCommerce themes for WordPress here: WordPress.org

Now that you know where to browse loads of great free eCommerce themes for WordPress, let’s take a look at paid e-Commerce themes for WordPress.

Premium WordPress eCommerce Themes

Below are some of the best places on the net where you can go to find excellent and professionally-designed themes for setting up a WP-based online store, as well as some great WP e-Commerce themes we recommend:

StoreFront WordPress eCommerce Themes

Storefront Themes make beautiful themes for setting up eCommerce shops …

StoreFront Themes

Click Here To Browse All StoreFront Themes …

StoreFront themes for e-Commerce provide great tech support and feature fully responsive design …

StoreFront Themes For WP eCommerce

The entire collection of responsive StoreFront e-Commerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront - WP eCommerce Themes

For more details go here: StoreFront Themes For WordPress


Elegant Themes For WordPress eCommerce

Elegant Themes creates simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes are built around paying great attention to detail and come with loads of powerful built-in features like shortcodes, page templates and theme options that give website owners, including complete control over their website, plus great customer support from an experienced and dedicated support staff …

Elegant Themes For WordPress

Click Here To View Elegant Themes …

Here are just a couple of beautiful WordPress themes for e-Commerce available at Elegant Themes:

eStore eCommerce WordPress Theme


eStore provides an elegant theme for selling products online. This theme is simple to configure and offers integration options with some of the most popular and free e-Commerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the main browsers and providing localized support for easy translation, eStore is available in a range of unique colors …

eStore WordPress Theme

To learn more about this theme go here: eStore Theme For WordPress

Boutique Theme For WP


The Boutique eCommerce Theme enables you to integrate with some of the most popular e-Commerce plugins available, allowing you to use your favorite system without any conflicts.

To learn more about this theme go here: Boutique


Like all Elegant themes in the catalog, both eStore and the Boutique theme shown above come with a feature called “ePanel” that automatically appears inside the WordPress dashboard as soon as the theme is activated …

Elegant WP Themes

The ePanel theme options panel lets you easily control your web site without modifying the underlying web code. ePanel allows you to toggle theme features on and off, adjust your layout at the click of a button, global banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.

One of the other great benefits of using Elegant Themes apart from the beautiful themes they make available is that they offer a range of plans that let you access their entire theme collection for one low annual fee.

To view all Elegant themes go here: Elegant Themes For WordPress


WooThemes WooCommerce For WordPress

WooThemes offer one of the largest collections of e-Commerce themes for WordPress.


WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WordPress themes you can choose to build your webstore.

WooThemes For WordPress

Click Here To Learn More About WooThemes For eCommerce …


ThemeForest e-Commerce Themes

Theme Forest is an online marketplace where you can access many premium e-Commerce WordPress themes and buy quality WP themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest



Simplicity is an elegant and flexible WordPress e-Commerce theme that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.

For more details go here: Simplicity


ThemeForest WP eCommerce Themes - VintageStyle

VintageStyle eCommerce theme is a clean and elegant eCommerce web site template for WordPress designed for use in corporate websites and eCommerce ventures. This theme can be used for small to large businesses, and online shopping stores.

Supported with custom templates, widgets, shortcodes, and customization options, this theme suits a number of business and e-Commerce projects.

To learn more about this theme go here: VintageStyle

SmartShop e-Commerce WP Theme

SmartShop e-Commerce WP Theme

SmartShop is a very clean and responsive WP theme for eCommerce and shopping cart webstores.

This theme is fully compatible with the WooCommerce System.

To learn more about this theme visit this site: ThemeForest WordPress Themes – SmartShop

Lathika e-Commerce WP Theme

Lathika e-Commerce WordPress Theme

Lathika is a responsive theme for doing e-Commerce with WordPress designed specifically to be used with the JigoShop plugin …

JigoShop e-Commerce Plugin For WordPress

JigoShop is an e-Commerce plugin.

To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.

To learn more about this theme visit this site: Lathika WP Theme

MeariShop e-Commerce Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible theme for doing eCommerce with WordPress that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and change any aspect of the theme – it is ideal for both new website owners with no coding knowledge and web developers alike.

For more details about this theme visit this site: ThemeForest WordPress Themes – MeariShop

In addition to the above themes, you can find hundreds of eCommerce themes for WordPress listed in the ThemeForest directory just by searching through the WordPress > eCommerce category …

ThemeForest WordPress eCommerce Themes

Click Here To View ThemeForest Themes …

As you can see, there is absolutely no reason at all why your WordPress-based web store shouldn’t give your business the same power and functionality to sell products online as more expensive e-Commerce solutions and look amazing too!

We hope the above has inspired you to set up a WordPress-based online store.

Learn where to find more great premium themes for WordPress here:

Finding Great Free And Premium WordPress Themes For Your Web Site Or Blog


"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now


Recommended Video Courses For WordPress Users

How To Use CSSHow To Use CSS

CSS (Cascading Style Sheets) allows you to control how web pages and page elements display on your screen. This video course shows you how to use CSS.

More info: How To Use CSS

Recommended Video Courses For WordPress Users

How To Use FTPHow To Use FTP

This video course shows you how to use FTP (File Transfer Protocol) to transfer and upload files between your hard drive and your server using a free FTP program called Filezilla.

More info: How To Use FTP

Recommended Video Courses For WordPress Users

How To Add A WordPress Site To FacebookHow To Add A WordPress Site To Facebook

Learn how to add your WordPress site to Facebook. Learn how to obtain and set up a free SSL (Secure Sockets Layer) certificate for your WordPress site, how to change your site protocol from "http" to "https" (secure site) and how to set up a Facebook app and import your entire WordPress site into Facebook.

More info: How To Add A WordPress Site To Facebook

Recommended Video Courses For WordPress Users

How To Set Up WordPress On LocalhostHow To Set Up WordPress On Localhost

Learn how to install, set up, and locally host a fully functioning WordPress site on your computer.

More info: How To Set Up WordPress On Localhost

Recommended Video Courses For WordPress Users

How To Set Up A Forum On WordPressHow To Set Up A Forum On WordPress

Learn how to set up a forum for your visitors, prospects, customers, members, or affiliates using WordPress.

More info: How To Set Up A Forum On WordPress

Recommended Video Courses For WordPress Users

Build An e-Commerce Store With WordPressBuild An e-Commerce Store With WordPress

Learn how to set up an e-commerce store on your WordPress site using e-commerce platforms like WooCommerce and Easy Digital Downloads.

More info: Build An e-Commerce Store With WordPress

Recommended Video Courses For WordPress Users

How To Design, Develop & Sell WordPress ThemesHow To Design, Develop & Sell WordPress Themes

Learn how to design, develop, and sell your own WordPress Themes.

More info: How To Design, Develop & Sell WordPress Themes

Recommended Video Courses For WordPress Users

Using S2 MemberUsing S2 Member

Learn how to set up and configure a WordPress membership site using the S2 Member free WordPress membership plugin.

More info: Using S2 Member

Recommended Video Courses For WordPress Users

How To Install, Set Up & Use WordPress MultisiteHow To Install, Set Up & Use WordPress Multisite

Learn how to quickly and securely set up an online community of websites or blogs using the powerful WordPress Multisite feature.

More info: WordPress Multisite

Recommended Video Courses For WordPress Users

Using Layers WPUsing Layers WP

Learn how to use Layers WP, a powerful, flexible and user-friendly WordPress theme that lets you build professional and stunning websites easily using point-and-click.

More info: Using Layers WP

Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Themes For e-Commerce.