Do you plan to sell products or services online?
WordPress developers not only make great plugins for e-Commerce available to WP users, but there are also many excellent website templates for WordPress that you can choose from to easily set up and run your online store.
In this article, we’ll show you where to find many professionally-designed and inexpensive themes for selling products or services online with WordPress.
Best WordPress Themes For e-Commerce
When looking for shopping store web site templates there are a number of important points to keep in mind:
Template Style
As well as searching for a beautiful and versatile theme for your web store, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. fashion accessories, selling electronic goods online, floral design, etc).
Functionality
In many cases, most of the e-Commerce functionality in your online store will come from the plugins used to power your e-Commerce site.
As you will see, however, a number of e-Commerce templates also have additional options that can improve your site’s eCommerce capabilities and help you provide a better customer experience for your site visitors without requiring you to install additional plugins.
This can include the ability to control your website’s theme colors without modifying web code, toggle features on and off, reconfigure your store layout, global banner advertising management, search engine optimization for product descriptions, shortcodes and more.
Easy Cart And Store Checkout
Most professional-quality eCommerce themes offer easy cart setup and integration with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin taking orders online sooner.
Responsive Theme Design
A responsive theme enables a website to automatically resize to display smoothly across different screen sizes and resolutions, as well as across different platforms.
We have written a detailed article about the importance of choosing themes with responsive layouts here:
Theme Updates And Support
If you are going to be selling products or services online, there are many unplanned things that can and probably will happen with the online selling process itself. The last thing you want to have to go through when dealing with complaining or even angry customers is to be using an outdated theme that is giving you and everyone else a headache and you can’t get access to the theme developer to provide you with an urgent fix.
For this reason, we highly encourage you to carefully consider using WP themes that offer support and regular updates when looking for a theme for your online store. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free template.
With these points in mind, let’s focus our attention now on some of the templates you can use to set up a webstore that will keep people coming back to buy products from your website:
Free eCommerce Themes For WordPress
Virtue Free Theme For e-Commerce
Virtue Free theme by Kadence Themes is a versatile theme for WordPress. Even though there is a premium of the theme available that offers many additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option comes already fully loaded with tons of premium options and is also easy to customize.
This theme also features a simple, clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.
Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with all the tools you need to build an awesome store online.
Some of the features of this theme include:
- Portfolio posts and pages (use these to show your items). The versatile design of this theme is ideal for any kind of e-Commerce business site, online shop, portfolio or personal site.
- An options panel where you can set things like your home layout, sliders, custom fonts, and modify the look of your site without requiring CSS knowledge.
- Translation-enabled. The Virtue theme comes with built-in language support for Italian, Spanish and Russian and can also be translated into any other language, allowing you to sell your products to a truly global audience.
For more information go here: Virtue Free WP eCommerce Theme
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FabThemes
Fabthemes makes available many stylish and premium quality WordPress themes for eCommerce for free.
Fabthemes are built with a built-in Options panel that lets users adjust and configure a number of theme options and settings. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
In addition to creating free themes that work in a range of uses, Fabthemes provides themes suitable for setting up online stores.
Go here for more information about their range of e-Commerce themes like “Cartel“, “eBuy” and “Xenastore“, visit their site: FabThemes Free e-Commerce Themes For WordPress
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WordPress.org
One of the best places to look for free e-Commerce themes for WordPress is the free directory of themes at WordPress.org.
You can find all of the free WP themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to search for free WP themes for eCommerce is to log into your WP dashboard and use the WP theme search feature in the Appearance > Themes area …
Browse hundreds of free themes for e-Commerce here: WordPress.org Free eCommerce Themes For WordPress
Now that you know where to browse loads of great free themes for eCommerce, let’s take a look at paid e-Commerce themes for WordPress.
Premium e-Commerce Themes For WordPress
Below are some of the best places on the net where you can find great professionally-designed themes to help you set up up a WordPress-based store online, as well as some great WP eCommerce themes we recommend:
StoreFront Themes For WP eCommerce
Storefront Themes offer users beautiful themes you can use to set up professional online shops …
Click Here To View StoreFront Themes …
StoreFront themes for eCommerce provide great technical support and feature responsive design …
The collection of responsive StoreFront eCommerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …
To view all StoreFront themes go here: StoreFront Themes For WordPress eCommerce
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Elegant – WP eCommerce Themes
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes pay great attention to detail and are designed with loads of advanced features like shortcodes, page templates and theme options that give website owners, including full control over their website, plus great tech support from an experienced and dedicated support staff …
Click Here To View Elegant Themes …
Here are just a couple of wonderful WordPress themes for eCommerce available at Elegant Themes:
eStore
eStore provides an elegant theme for selling products online. The theme is very simple to configure and offers integration options with many popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the major browsers and providing localized support for easy translation, the eStore eCommerce theme for WordPress comes in a range of unique colours …
For more details about this theme go here: eStore WordPress Theme
Boutique e-Commerce WordPress Theme
Boutique was developed to integrate with some of the most popular eCommerce plugins available, allowing you to use your favorite system without any conflicts.
For more details about this theme go here: Boutique e-Commerce WordPress Theme
Like every other Elegant theme in the catalog, both eStore and the Boutique theme shown above come with a feature called “ePanel” that automatically appears inside the WordPress dashboard as soon as the theme is activated …
The ePanel theme options panel allows you to easily control your web site without modifying template code. ePanel allows you to toggle features on and off, adjust your store layout, manage advertising banners, search engine optimization for product names, categories and descriptions, shortcodes and more.
An additional benefit of using Elegant Themes apart from the beautiful themes they design is that their business model is built around giving you complete access to their entire theme collection for one low annual fee.
For more details go here: Elegant Themes
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WooThemes WordPress eCommerce Themes
WooThemes provide dozens of eCommerce themes for WordPress.
WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a full-featured e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WP themes you can choose to build your webstore.
Click Here To View All WooCommerce Themes …
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ThemeForest
Theme Forest is an online theme marketplace where you can browse loads of professionally designed WordPress store templates and buy quality WP themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity
Simplicity is a flexible and elegant theme for eCommerce that offers responsive design, is retina-ready and supports e-Commerce plugins like WooCommerce and JigoShop.
To learn more about this theme go here: Simplicity eCommerce WordPress Theme
VintageStyle e-Commerce WP Theme
VintageStyle eCommerce theme is a clean and elegant WP eCommerce theme designed for use in corporate websites and eCommerce ventures. This theme is suitable for small to large businesses, and online shopping stores.
Supported with custom templates, widgets, short codes, and customization options, this theme can be used in a range of business and e-Commerce projects.
For more details about this theme visit this site: ThemeForest WP e-Commerce Themes – VintageStyle
SmartShop WordPress Theme
SmartShop is a clean and responsive theme for doing eCommerce with WordPress and shopping cart stores.
This web template is also fully compatible with the WooCommerce System.
To learn more about this theme visit this site: SmartShop
Lathika
Lathika is a responsive eCommerce web site template for WordPress designed specifically to be used with the JigoShop plugin …
JigoShop is a WordPress eCommerce plugin.
To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
To learn more about this theme visit this site: Lathika Theme For WordPress
MeariShop eCommerce WordPress Theme
MeariShop is a clean and flexible e-Commerce theme that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and modify any aspect of the theme – this theme is well suited for new website owners with no coding knowledge and web developers alike.
To learn more about this theme go here: MeariShop Theme For WP
In addition to the above themes, you can browse hundreds of WordPress eCommerce themes listed in the ThemeForest directory simply by choosing the WordPress > eCommerce category …
Click Here To View All ThemeForest Themes …
As you can see, there is no reason at all why your WordPress-based webstore can’t give you the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look beautiful too!
We hope the above has given you many options to set up a WP-based online store.
To learn more about WordPress themes and the “pros” and “cons” of choosing free themes vs premium themes, see this post:
Where To Find Great Paid And Free Responsive WordPress Web Themes On The Net
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)