WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

Learn To Use WPDo you plan to sell goods online?

The WordPress developer community not only makes great e-Commerce plugins available to users, but there are also lots of great WordPress website templates that you can choose from to easily set up and run your online store.

In this blog post, we’ll show you where to find some of the most beautiful and inexpensive website templates for selling products or services online with WordPress.

Best WP Website Templates For e-Commerce


When looking for e-Commerce theme-based solutions here are a few points to keep in mind:

Template Style

As well as finding a beautiful and versatile theme for your web shop, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. fashion accessories, selling electronic products online, art store, etc).

e-Commerce Functionality

In many cases, much of the eCommerce functionality in your web shop will come from the plugins you select to power your eCommerce store.

As you will see, however, a number of themes also include additional options that can improve your store’s eCommerce capabilities and help you provide a better customer experience for your site visitors without requiring you to install extra plugins.

This can include the ability to easily control your store’s theme colors without editing code, toggle features on and off, reconfigure your layout, manage sitewide advertisements, search engine optimization for product names, categories and descriptions, shortcodes and more.

Easy Cart Integration

Most professional-quality eCommerce themes provide easy cart setup and integration with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin taking orders online sooner.

Responsive Theme Layout

A responsive theme allows a website to automatically readjust screen size to display smoothly over different monitor sizes and screen resolutions, as well as different devices (e.g. PCs, iPads, smart phones, etc).

We have written a detailed post about the importance of choosing responsive themes for WordPress here:

Theme Updates & Support

If you plan to sell products or services online, there are many unplanned things that can and probably will go wrong with the eCommerce process itself. The last thing you want to experience when dealing with problems and unhappy or even angry and abusive customers is to be using an outdated theme that is causing errors and you can’t get a timely reply from the theme developer to provide you with an urgent fix.

For this reason, we strongly encourage you to carefully consider choosing WordPress themes that offer support and regular updates when looking for a theme for your online store. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free theme.

With the above points in mind, let’s take a look now at a number of WordPress website templates you can use to set up a webstore that will keep people coming back to buy products from your website:

Free WordPress e-Commerce Themes

Virtue Free WP Theme For e-Commerce

Virtue Free Theme For e-Commerce

Virtue Free theme by Kadence Themes is a versatile theme for an online store. Even though there is a paid of the theme available that offers many additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version comes already loaded with a ton of great features and is also easy to customize.

This theme also features a clean modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.

Additionally, Virtue is WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking webstore.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to display your work). The versatile design of this theme is ideally-suited for any kind of e-Commerce business site, online store, portfolio or personal site.
  • A powerful options panel where you can set things like your home layout, sliders, custom fonts, and customize the look of your site without requiring CSS knowledge.
  • Translation-ready. This theme comes with built-in language support for Spanish, Russian and Italian and can also be translated into any other language, allowing you to sell your products to a global audience.

For more information go here: Virtue eCommerce Theme


FabThemes eCommerce Themes


Fabthemes makes available many elegant and premium quality WordPress themes for eCommerce for free.

All themes are built with an Options panel that lets users adjust and configure various theme options and settings. Also, they do not encrypt theme footer files to help reassure you that you will be downloading and using safe theme files on your site.

In addition to developing free WordPress themes that work in a range of other uses, Fabthemes provides a category of themes suitable for setting up e-Commerce stores.

Go here for more information about the FabThemes range of e-Commerce themes like “Cartel“, “eBuy” and “Xenastore“, visit their site: FabThemes Free Themes For e-Commerce



A great place to search for free WP themes for eCommerce is the free directory of themes at WordPress.org.

WordPress.org WP Theme : e-Commerce Themes

You can browse all of the free WP themes for eCommerce in the directory using the following methods:

An easier method to search for free themes for e-Commerce is to log into your WP dashboard and use the WP theme search feature in the Appearance > Themes page …


Look for free WordPress themes for e-Commerce here: WordPress.org Free e-Commerce Themes For WordPress

Now that you know where to browse loads of great free themes for eCommerce, let’s take a look at premium eCommerce themes for WordPress.

Paid WordPress Themes For e-Commerce

Below are some of the best places on the net where you can go to find many excellent and professional themes for selling products or services online with WordPress, as well as some great WP eCommerce themes we recommend:

StoreFront Themes For WordPress

Storefront Themes make loads of beautiful themes for setting up professional online shops …

StoreFront e-Commerce WordPress Themes

Click Here To View All StoreFront Themes …

StoreFront themes for e-Commerce provide great theme support and feature responsive design …

StoreFront Themes

The entire collection of responsive StoreFront e-Commerce themes is also highly customizable, providing users with a rich content browsing experience …

StoreFront eCommerce WordPress Themes

For more details go here: StoreFront eCommerce Themes


Elegant eCommerce WordPress Themes

Elegant Themes designs simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes pay great attention to detail and provide many advanced features like shortcodes, page templates and theme options that give users, including full control over their sites, plus excellent customer support from an experienced and dedicated support staff …

Elegant Themes For WordPress

Click Here To Browse All Elegant Themes …

Here are just a couple of wonderful WordPress themes for eCommerce available at Elegant Themes:

eStore eCommerce WordPress Theme

eStore eCommerce WordPress Theme

eStore provides an elegant theme for selling products online. The theme is very easy to configure and offers integration options with some of the most popular and free e-Commerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the popular web browsers and providing localized support for easy translation, eStore is available in a range of unique colours …


To learn more about this theme go here: eStore eCommerce WordPress Theme

Boutique WordPress Theme

Boutique Theme For WordPress

Boutique was built to integrate your webstore with some of the most popular e-Commerce plugins available, allowing you to use your favorite system without any conflicts.

To learn more about this theme visit this site: Boutique WP Theme


Like all other Elegant themes in the catalog, both the eStore theme and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly appears inside the WP dashboard as soon as the theme is activated …

Elegant eCommerce WordPress Themes

The ePanel theme options panel allows you to control your web site without modifying the underlying web code. With ePanel you can toggle features on and off, reconfigure your store layout at the click of a button, manage sitewide advertising banners, search engine optimization for product descriptions, shortcodes and more.

One of the other benefits of using Elegant Themes apart from the beautiful themes they design is that they offer a range of plans that let you access all themes in their collection for one low annual price.

To browse all Elegant themes go here: Elegant


WooThemes For WordPress

WooThemes offer one of the largest collections of e-Commerce themes for WordPress.

WooCommerce WP Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a fully functional e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WordPress themes you can choose to build your store online.

WooThemes eCommerce WordPress Themes

Click Here To Learn More About WooCommerce Themes From WooThemes …


ThemeForest eCommerce Themes

Theme Forest is an online marketplace where you can access many professionally designed WordPress themes and buy quality WordPress themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity eCommerce WordPress Theme

Simplicity eCommerce WP Theme

Simplicity is an elegant and flexible theme for doing eCommerce with WordPress that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.

To learn more about this theme visit this site: Simplicity Theme For WP

VintageStyle Theme For WordPress

ThemeForest WordPress Themes - VintageStyle

VintageStyle eCommerce theme is a clean and elegant theme for eCommerce designed for corporate websites and eCommerce ventures. The theme can be used for small to large businesses, and online stores.

Supported with custom templates, widgets, shortcodes, and many other customization options, this theme suits a number of different business and e-Commerce projects.

To learn more about this theme visit this site: VintageStyle

SmartShop Theme For WP

ThemeForest WordPress e-Commerce Themes - SmartShop

SmartShop is a very clean and responsive WordPress theme for e-Commerce and shopping cart webstores.

This theme is fully compatible with the WooCommerce System.

To learn more about this theme visit this site: ThemeForest WordPress Themes – SmartShop


Lathika e-Commerce WordPress Theme

Lathika is a responsive theme for doing eCommerce with WordPress designed specifically for use with the JigoShop plugin …

JigoShop e-Commerce plugin

JigoShop is plugin for e-Commerce.

To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.

For more details about this theme go here: Lathika

MeariShop Theme For WP

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible WP eCommerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and change any aspect of the theme – this theme is ideal for both beginners with no coding knowledge and developers.

For more details about this theme visit this site: MeariShop e-Commerce WordPress Theme

In addition to the above themes, you can browse hundreds of WordPress eCommerce themes listed on the ThemeForest directory simply by searching through the WordPress > eCommerce category …

ThemeForest e-Commerce WordPress Themes

Click Here To View All ThemeForest Themes …

As you can see, there is absolutely no reason why your WordPress-based online shop can’t have the same ability to sell products online as more expensive e-Commerce solutions and look amazing too!

We hope the above post has given you many choices to consider setting up a WP-based store online.

To learn more about the differences between free themes vs paid WordPress themes, see this post:

How To Find The Best Free And Paid WordPress Web Templates For Your Business Online


"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum

Originally published as WordPress Themes For e-Commerce.