WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop.

WordPress For BeginnersDo you plan to sell goods online?

The WordPress developer community not only makes great e-Commerce plugins available to WP users, but there are also hundreds of excellent themes for WordPress that let you easily set up and run your online store.

In this article, we’ll show you where to find many beautiful and inexpensive web templates for selling products online with WordPress.

Where To Find Great eCommerce Website Templates For Selling Products Or Services With WordPress


When searching for pre-made WP themes for eCommerce there are some things you should keep in mind:

Theme Style

As well as searching for a versatile theme for your web shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. clothing accessories, electronics store, flower shop, etc).

Full Functionality

In many cases, much of the eCommerce functionality in your web store will come from the WP plugins you choose to power your eCommerce site.

As you will see, however, some themes also come with additional options and settings that can enhance your store’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring you to install additional plugins.

This can include options that allow you to control your site’s overall colour scheme without editing template code, toggle features on and off, adjust your store layout, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.

Easy Cart And Store Integration

Most professional e-Commerce themes provide easy cart setup & store checkout integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and start processing orders online sooner.

Responsive Theme

A responsive theme allows a website to automatically readjust screen size to display smoothly over different screen sizes and resolutions, as well as different devices (e.g. PCs, iPads, mobile phones, etc).

We have written a detailed article about the importance of choosing responsive WP themes here:

Theme Support

If you are planning to sell products or services online, there are many unplanned things that can and probably will stress you out with the online selling process itself. The last thing you want to have to go through when dealing with emails or support tickets upset or even angry and abusive customers is to be using an outdated theme that is causing errors and you can’t get the theme developer to get the issue resolved.

For this reason, we strongly recommend that you carefully consider choosing WordPress themes that offer support and regular updates when searching for a theme for your web store. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free template.

With the above in mind, let’s now turn our attention to some of the WordPress website templates you can use to set up a web store that will keep clients coming back to buy products from your website:

Free WordPress eCommerce Themes

Virtue Free e-Commerce Theme For WordPress

Virtue e-Commerce Theme

Virtue Free theme by Kadence Themes is a versatile theme for a simple web commerce store. Even though there is a paid version available that includes additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme comes already pre-loaded with loads of great features and is also highly customizable.

Virtue also features a clean, modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.

Additionally, Virtue is fully WooCommerce-ready (see below) and comes with everything you need to design a great-looking webstore.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to display your products). The versatile design of this theme is perfect for any kind of e-Commerce business, store online, portfolio or personal site.
  • A powerful options panel where you can set things like your home layout, sliders, custom fonts, and easily modify the design of your site without requiring technical knowledge.
  • Translation-enabled. Virtue Free comes with built-in support for Italian, Spanish and Russian language files and can also be translated into any other language, allowing you to sell products to a truly worldwide customer base.

Go here for more information: Virtue




Fabthemes provides WordPress users with many cool and premium quality WordPress themes for free.

Fabthemes come with a built-in Options panel that lets you adjust and configure various theme options and settings. Also, they do not encrypt theme footer files to help you feel confident about downloading and using safe theme files on your site.

In addition to free themes that suit a range of uses, Fabthemes provides a category of themes suitable for setting up web stores.

Go here for more information about their range of e-Commerce free themes like “iShop“, “Viper” and “Xenastore“, visit their site: FabThemes Free eCommerce Themes For WordPress


WordPress.org WordPress Themes Directory

One of the best places to find free WP themes for eCommerce is the free repository of WordPress themes at WordPress.org.

WordPress.org Free Theme : e-Commerce Themes

You can browse free themes for e-Commerce in the directory using the following methods:

An easier method to search for free e-Commerce themes for WordPress is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes screen …

WordPress.org Free Theme Directory

Find free e-Commerce themes for WordPress here: WordPress.org Themes Directory

Now that you know where to go for great free themes for e-Commerce, let’s take a look at paid eCommerce themes for WordPress.

Premium WordPress Themes For eCommerce

Below are some of the best places on the net where you can find many great professionally-designed themes for selling products or services online with WordPress, as well as some great WP eCommerce themes we recommend:


Storefront Themes offer users many amazing themes for setting up professional eCommerce stores …

StoreFront Themes For WP eCommerce

Click Here To Browse All StoreFront Themes …

StoreFront themes for e-Commerce provide great support and feature responsive design …

StoreFront Themes For WordPress

The collection of responsive StoreFront eCommerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront Themes For WordPress

To browse all StoreFront themes go here: StoreFront Themes For WordPress


Elegant WordPress eCommerce Themes

Elegant Themes employs a team of highly talented and professional web designers to create simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes are built around paying great attention to detail and come with loads of advanced built-in features like shortcodes, page templates and theme options that give website owners, including full control over their website, plus excellent support from an experienced and dedicated support team …

Elegant WordPress eCommerce Themes

Click Here To View Elegant Themes …

Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:

eStore eCommerce WordPress Theme

eStore eCommerce WordPress Theme

eStore provides an elegant solution for selling products online. This theme is very easy to configure and offers integration options with some of the most popular and free e-Commerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all main browsers and providing localized support for easy translation, the eStore eCommerce theme for WordPress comes in a range of unique colours …


To learn more about this theme visit this site: eStore WordPress Theme



The Boutique WordPress Theme enables you to integrate your eCommerce store with some of the most popular eCommerce plugins available, allowing you to use your favorite solutions without experiencing conflicts.

To learn more about this theme visit this site: Boutique Theme For WP


Like every other Elegant theme in the Theme collection, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically appears inside your WP dashboard as soon as the theme is activated …

Elegant Premium eCommerce WordPress Themes

The ePanel theme options panel lets you control your web site without editing web code. With ePanel you can toggle theme features on and off, adjust your store layout easily, manage advertisements, optimizing product names, categories and descriptions for search engines, shortcodes and more.

One of the other great benefits of using Elegant Themes apart from all of the beautiful themes they design is that their business model is built around giving you complete access to their entire theme collection for one low yearly fee.

To browse all Elegant themes go here: Elegant Themes For WordPress


WooCommerce – WordPress eCommerce Themes

WooThemes offer many e-Commerce themes for WordPress.

WooThemes For WP eCommerce

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a full-featured e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WordPress themes you can choose to build your webstore.

WooThemes eCommerce WordPress Themes

Click Here To Learn More About WooCommerce Themes …


ThemeForest Premium eCommerce Themes

Theme Forest is an online marketplace where you can browse many professionally designed WordPress themes and buy quality WP themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest



Simplicity is an elegant and flexible WP theme for e-Commerce that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.

For more details go here: Simplicity e-Commerce WordPress Theme

VintageStyle eCommerce WP Theme

ThemeForest WP Themes - VintageStyle

VintageStyle eCommerce theme is a clean and elegant WP theme for e-Commerce designed for use in corporate websites and eCommerce ventures. The theme can be used for small to large business setups, and online stores.

Supported with custom templates, widgets, shortcodes, and many other customization options, this theme suits a number of different business and e-Commerce projects.

For more details go here: VintageStyle eCommerce WordPress Theme


SmartShop eCommerce WP Theme

SmartShop is a very clean and responsive theme for e-Commerce and shopping cart webstores.

This web template is fully compatible with the WooCommerce System.

For more details about this theme visit this site: SmartShop

Lathika eCommerce WP Theme

Lathika Theme For WordPress

Lathika is a responsive eCommerce theme designed specifically for use with the JigoShop plugin …

JigoShop eCommerce plugin

JigoShop is plugin for e-Commerce.

For more details about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

To learn more about this theme visit this site: Lathika

MeariShop e-Commerce Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible e-Commerce theme that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and change any aspect of the theme – this theme is ideal for new website owners with no coding knowledge and web developers alike.

For more details go here: MeariShop eCommerce WP Theme

In addition to the above themes, you can find hundreds of eCommerce themes for WordPress listed in ThemeForest simply by choosing the WordPress > eCommerce category …

ThemeForest WordPress eCommerce Themes

Click Here To Browse ThemeForest Themes …

As you can see, there is absolutely no reason why a WordPress-based online store can’t have the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look amazing too!

We hope the above article has given you many avenues to explore to set up a WP-based online store.

To learn where to find more great free themes see this article:

Where To Get Great Premium And Free WordPress Themes For Your Business Website Or Blog


"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)


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Author: Martin Aranovitch

Martin Aranovitch is the owner of WPCompendium.org and the author of The WordPress User Manual. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Themes For e-Commerce.