WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

Learn To Use WordPressAre you planning to sell goods online?

The WordPress developer community not only makes great e-Commerce plugins available to users, but there are also hundreds of excellent web templates for WordPress that you can choose from to easily set up and run your store online.

In this article, we’ll show you where to find many beautiful and professionally-designed website templates for selling products or services online with WordPress.

Find Beautiful eCommerce Web Templates For Selling Products Or Services With WordPress


When looking for web templates for online shops there are a number of points you should keep in mind:

Theme Style

As well as looking for a versatile theme for your online shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. clothing store, selling electronic products online, art store, etc).

Full e-Commerce Functionality

In many cases, most of the e-Commerce functionality in your web shop will come from the plugins you decide to install to power your eCommerce site.

As you will see, however, some themes also come with additional options that can enhance your website’s e-Commerce capabilities and help you provide a better customer experience for your site visitors without requiring you to install extra plugins.

This can include the ability to easily control your store’s theme colors without editing code, toggle features on and off, adjust your store layout easily, global banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.

Easy Cart Integration

Most professional-quality WP e-Commerce themes offer easy cart setup with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin taking orders online sooner.

Responsive Theme

A responsive theme enables websites to automatically readjust the web layout to display smoothly across different monitor sizes and screen resolutions, as well as across different devices (e.g. laptops, iPads, smart phones, etc).

We have written a detailed post about the importance of choosing themes with responsive layouts here:

Theme Support

If you are going to be selling products or services online, there are many unplanned things that can turn into problems with the eCommerce process itself. The last thing you want to have to go through when dealing with complaints from annoyed or even angry and abusive customers is to be using a theme that is causing problems and you can’t get someone to provide you with an urgent fix.

For this reason, we highly recommend that you carefully consider choosing WordPress themes that offer support and regular updates when searching for a template for your online shop. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free website template.

With these points in mind, let’s focus our attention now on some of the WordPress web templates you can use to set up a webstore that will keep customers coming back to buy products from your website:

Free WordPress eCommerce Themes

Virtue e-Commerce Theme

Virtue Free WP eCommerce Theme

Virtue Free theme is a versatile theme. Even though there is a paid version available that includes many additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme is already loaded with tons of premium options and is also highly customizable.

This theme also features a clean modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.

Additionally, Virtue is fully WooCommerce-ready (see below) and comes with all the tools you need to design an awesome store online.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to display your work). The versatile design of this theme is perfect for any kind of e-Commerce business site, webstore, portfolio or personal site.
  • An options panel where you can set things like your home layout, sliders, custom fonts, and completely customize the look of your site without requiring knowledge of technical stuff like CSS.
  • Translation-ready. Virtue comes with built-in language support for Italian, Spanish and Russian and can also be translated into any other language, allowing you to sell your products to a truly worldwide audience.

For more information go here: Virtue eCommerce Theme


FabThemes Free Themes For e-Commerce

FabThemes Free WP Themes For eCommerce

Fabthemes makes available many stylish and premium quality WordPress themes for free.

All themes come with an Options panel that lets users change and configure a number of theme options and settings. Also, they provide unencrypted theme footer files to help reassure you that you will be downloading and using safe theme files on your site.

In addition to developing free WP themes that suit a wide range of applications, Fabthemes provides a category of themes suitable for setting up online stores.

For more information about the FabThemes range of eCommerce free themes like “Cartel“, “eBuy” and “Xenastore“, go here: FabThemes WordPress eCommerce Themes


WordPress.org Free WP Theme Directory

A great place to find free eCommerce themes for WordPress is the free theme directory at WordPress.org.

WordPress Free Theme Directory

You can browse all of the free e-Commerce themes for WordPress in the directory using the following methods:

An easier method to find free themes for e-Commerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes page …


Find free eCommerce themes for WordPress here: WordPress.org WordPress eCommerce Themes

Now that you know where to browse loads of great free e-Commerce themes for WordPress, let’s take a look at premium eCommerce themes for WordPress.

Premium eCommerce Themes For WordPress

Below are some of the best places on the net where you can find professionally-designed website templates to set up a WP-based store online, as well as some great WordPress eCommerce themes we recommend:

StoreFront Themes

Storefront Themes sell many elegant WP themes for selling products online …

StoreFront WP Themes

Click Here To Browse StoreFront Themes …

StoreFront themes for e-Commerce provide great tech support and feature responsive design …

StoreFront - WordPress eCommerce Themes

The entire collection of responsive StoreFront eCommerce themes is also very customizable, providing users with a rich content browsing experience …

StoreFront Premium eCommerce WP Themes

To browse all StoreFront themes go here: StoreFront – WordPress eCommerce Themes


Elegant eCommerce WordPress Themes

Elegant Themes employs a team of highly talented and professional web designers to create simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes pay great attention to detail and come with loads of advanced features such as shortcodes, page templates and theme options that give users, including complete control over their website, plus excellent support from an experienced and dedicated support team …

Elegant WordPress eCommerce Themes

Click Here To View Elegant Themes …

Here are just a couple of wonderful WordPress themes for eCommerce available at Elegant Themes:

eStore WordPress Theme

eStore eCommerce WordPress Theme

eStore offers an elegant theme for setting up an online store. The theme is easy to configure and offers integration options with many popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the popular web browsers and providing localized support for easy translation, the eStore theme is available in a range of unique colours …

eStore eCommerce WordPress Theme

To learn more about this theme go here: eStore

Boutique e-Commerce WP Theme


The Boutique e-Commerce Theme was created to integrate your e-Commerce store with some of the most popular WordPress e-Commerce plugins available, allowing you to use your preferred system without experiencing conflicts.

To learn more about this theme go here: Boutique


Like all Elegant themes in the Theme catalog, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly displays inside the WP dashboard as soon as the theme is activated …

Elegant eCommerce WordPress Themes

The ePanel theme options panel allows you to control your website without editing the underlying code. ePanel allows you to toggle theme features on and off, reconfigure your store layout at the click of a button, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.

An additional benefit of choosing Elegant Themes apart from the beautiful themes they make available is that they offer a range of plans that let you access all themes in their collection for one low yearly price.

For more details go here: Elegant Themes For WordPress


WooThemes WooCommerce For WordPress eCommerce

WooThemes offer one of the largest collections of themes for WordPress-based eCommerce.

WooThemes WooCommerce eCommerce WordPress Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WP themes you can choose to build your webstore.

WooThemes WordPress eCommerce Themes

Click Here To View WooCommerce Themes From WooThemes …


ThemeForest Themes For WP

Theme Forest is an online theme marketplace where you can find loads of premium eCommerce WordPress store templates and buy quality WordPress themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity WordPress Theme

ThemeForest WordPress Themes - Simplicity

Simplicity is an elegant and flexible theme for doing e-Commerce with WordPress that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.

To learn more about this theme visit this site: Simplicity e-Commerce WP Theme



VintageStyle eCommerce theme is a clean and elegant e-Commerce theme designed for use in corporate websites and eCommerce ventures. The theme is suitable for small to large business setups, and online stores.

Supported with custom templates, widgets, shortcodes, and many other customization options, this theme suits a number of business and e-Commerce projects.

For more details about this theme visit this site: VintageStyle


SmartShop eCommerce WordPress Theme

SmartShop is a very clean and responsive WordPress eCommerce theme and shopping cart stores.

This theme is also fully compatible with the WooCommerce System.

For more details visit this site: ThemeForest WP Themes – SmartShop

Lathika e-Commerce WP Theme

Lathika e-Commerce WordPress Theme

Lathika is a responsive e-Commerce theme designed specifically to be used with the JigoShop plugin …

JigoShop eCommerce plugin

JigoShop is a plugin for doing e-Commerce with WordPress.

For more information about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.

For more details about this theme visit this site: Lathika

MeariShop e-Commerce WordPress Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible theme for doing e-Commerce with WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and change any aspect of the theme – this theme is ideal for beginners with no coding knowledge and web developers.

To learn more about this theme go here: MeariShop eCommerce WordPress Theme

In addition to the themes shown above, you can browse hundreds of WordPress eCommerce themes listed in ThemeForest just by visiting the site and choosing the WordPress > eCommerce category …

ThemeForest Premium eCommerce WordPress Themes

Click Here To View More ThemeForest Themes …

As you can see, there is absolutely no reason at all why your WordPress-based online shop can’t provide your business with the same ability to sell products online as more expensive e-Commerce solutions and look amazing too!

We hope this article has inspired you to search for the right eCommerce theme to consider setting up a WordPress-based online store.

To learn where to find more great responsive themes see this post:

How To Find The Best Free And Paid Responsive WordPress Themes For Your Site Or Blog


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Originally published as WordPress Themes For e-Commerce.