WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop.

Learn To Use WPAre you planning to sell goods online?

The WordPress developer community not only makes great e-Commerce plugins available to users, but there are also hundreds of great website templates for WordPress that you can choose from to easily set up and run your store online.

In this blog post, we’ll show you where to find many beautiful and inexpensive web templates for selling products or services online with WordPress.

Find Great WP Themes For e-Commerce


When searching for web site templates for online shops there are some things you should keep in mind:


As well as searching for a beautiful and versatile theme for your web shop, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. fashion store, electronics store, garden furniture, etc).


In many cases, much of the eCommerce functionality in your online store will come from the WordPress plugins used to power your e-Commerce site.

As you will see, however, some eCommerce templates also have built-in functionality that can enhance your site’s eCommerce capabilities and help you provide a better online shopping experience for your site visitors without requiring you to install additional plugins.

This can include the ability to control your website’s overall color scheme without modifying the underlying web code, toggle theme features on and off, adjust your store layout at the click of a button, manage advertisements, optimizing product categories and descriptions for search engines, shortcodes and more.

Easy Cart Integration

Most professional-quality WordPress eCommerce themes provide easy cart setup and store checkout integration with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin taking orders online without undergoing lengthy technical implementation processes or delays.

Responsive Theme Layout

A responsive theme allows websites to automatically resize to display smoothly over different screen sizes and resolutions, as well as different platforms.

We have written a detailed post about the importance of choosing responsive WordPress themes here:


If you are planning to sell products or services online, there are many things that can stress you out with the e-Commerce process itself. The last thing you want to go through when dealing with emails or support tickets irritable or even angry and abusive customers is to be using an outdated theme that is causing problems and you can’t get the theme developer to provide you with an urgent fix.

For this reason, we strongly recommend that you carefully consider using themes that offer support and regular updates when looking for a theme for your web shop. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free website template.

With the above points in mind, let’s focus our attention now on some of the themes you can use to set up a web store that will keep clients buying products from your website:

Free e-Commerce Themes For WordPress

Virtue e-Commerce Theme

Virtue Free WP e-Commerce Theme

Virtue Free theme is a versatile theme for WordPress. Even though there is a paid version available that includes many additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme comes already pre-loaded with a ton of great features and is also highly customizable.

This theme also features a clean modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.

Additionally, Virtue is fully WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking web shop.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to showcase your items). The versatile design of the Virtue theme is ideal for any kind of e-Commerce business, store online, portfolio or personal site.
  • An options panel where you can modify settings for your home layout, sliders, custom fonts, and completely customize the design of your site without requiring CSS knowledge.
  • Translation-ready. This theme comes with built-in support for Spanish, Italian and Russian language files and can also be translated into any other language, allowing you to sell products to a truly global customer base.

For more information go here: Virtue Free e-Commerce Theme For WordPress


FabThemes eCommerce Themes


Fabthemes provides WordPress users with many stylish and premium quality WordPress themes for e-Commerce for free.

Fabthemes come with a built-in Options panel that lets you change and configure a number of theme options and settings. They also provide unencrypted theme footer files with their themes to help reassure you that you will be downloading and using safe theme files on your site.

In addition to free themes that work in a range of applications, Fabthemes provides a category of themes suitable for setting up web stores.

Go here for more information about their range of e-Commerce themes like “Cartel“, “eBuy” and “Zenshop“, visit their site: FabThemes



A great place to browse hundreds of free themes for e-Commerce is the free WordPress theme directory at WordPress.org.

WP Free Theme Directory

You can find all of the free themes for e-Commerce in the directory using the following methods:

An easier method to browse free e-Commerce themes for WordPress is to log into your WP dashboard and use the WP theme search feature in the Appearance > Themes section …

WordPress.org Free e-Commerce Themes For WordPress

Browse hundreds of free WP themes for eCommerce here: WordPress.org Free WP Themes For e-Commerce

Now that you know where to many great free themes for e-Commerce, let’s take a look at premium e-Commerce themes for WordPress.

Premium WordPress e-Commerce Themes

Below are some of the best places on the net where you can go to find the best professional web templates to help you set up up a WP-based online store, as well as some great WordPress e-Commerce themes we recommend:

StoreFront Themes

Storefront Themes make available many beautiful WordPress themes for setting up e-Commerce shops …

StoreFront Premium eCommerce WP Themes

Click Here To Browse All StoreFront Themes …

StoreFront themes for eCommerce provide great support and feature fully responsive design …

StoreFront Themes For WP

The entire collection of responsive StoreFront e-Commerce themes is also very customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront WP Themes

To browse all StoreFront themes go here: StoreFront WordPress eCommerce Themes


Elegant WordPress eCommerce Themes

Elegant Themes employs a team of extremely talented and professional web designers to create simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes pay great attention to detail and come with many powerful built-in features such as shortcodes, page templates and theme options that give users, including full control over their sites, plus great tech support from an experienced and dedicated team …

Elegant Themes For WordPress

Click Here To View Elegant Themes …

Here are just a couple of wonderful WordPress themes for eCommerce available at Elegant Themes:


eStore eCommerce WordPress Theme

eStore provides an elegant solution for setting up an online store. The theme is easy to configure and integrates easily with many popular and free e-Commerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all major web browsers and providing localized support for easy translation, the eStore eCommerce theme is available in a range of unique colours …

eStore eCommerce WordPress Theme

To learn more about this theme go here: eStore

Boutique WordPress Theme


Boutique lets you integrate your online store with some of the most popular e-Commerce plugins available, allowing you to use your favorite solutions without experiencing conflicts.

To learn more about this theme visit this site: Boutique WP Theme


Like every other Elegant theme in the Theme catalog, both the eStore eCommerce theme and the Boutique theme shown above come with a feature called “ePanel” that instantly appears inside your WordPress dashboard as soon as the theme is activated …

Elegant WP Themes

The ePanel theme options panel lets you easily control your website without modifying the underlying web code. ePanel allows you to toggle features on and off, reconfigure your layout easily, manage your advertising banners, search engine optimization for product descriptions, shortcodes and more.

One of the other great benefits of choosing Elegant Themes apart from the beautiful themes they make available is that their business model is built around letting you access all of their themes for one low yearly price.

For more details go here: Elegant WordPress eCommerce Themes


WooCommerce For WP

WooThemes are one of the leading providers of themes for WordPress-based e-Commerce.

WooThemes For WP

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a complete eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WP themes you can choose to build your store online.


Click Here To Browse All WooCommerce Themes …


ThemeForest Themes For WordPress eCommerce

Theme Forest is an online marketplace where you can find loads of premium eCommerce WordPress themes and buy quality WordPress themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity eCommerce WordPress Theme


Simplicity is an elegant and flexible theme for doing e-Commerce with WordPress that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.

To learn more about this theme go here: Simplicity WP Theme

VintageStyle Theme For WordPress

ThemeForest WP e-Commerce Themes - VintageStyle

VintageStyle eCommerce theme is a clean and elegant e-Commerce theme designed for corporate websites and eCommerce ventures. This theme can be used for small to large business setups, and online shopping stores.

Supported with custom templates, widgets, shortcodes, and many other customization options, this theme can be used in a variety of business and e-Commerce projects.

For more details go here: ThemeForest WP e-Commerce Themes – VintageStyle



SmartShop is a very clean and responsive theme for e-Commerce and shopping cart webstores.

This web template is fully compatible with the WooCommerce System.

For more details visit this site: SmartShop Theme For WP

Lathika e-Commerce WP Theme


Lathika is a responsive eCommerce theme designed specifically for use with the JigoShop plugin …

JigoShop e-Commerce Plugin For WordPress

JigoShop is a WordPress e-Commerce plugin.

To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.

To learn more about this theme go here: Lathika e-Commerce WP Theme

MeariShop eCommerce WordPress Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible e-Commerce theme that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and change any aspect of the theme – it is well suited for both beginners with no coding knowledge and web developers.

To learn more about this theme visit this site: MeariShop

In addition to the above themes, you can find hundreds of WP eCommerce themes listed on the ThemeForest marketplace just by searching through the WordPress > eCommerce category …

ThemeForest Themes For WordPress

Click Here To Browse All ThemeForest Themes …

As you can see, there is no reason at all why your WordPress-based webstore can’t have the same power and functionality to sell products online as more expensive e-Commerce solutions and look amazing too!

We hope the above has inspired you to search for the right eCommerce theme to consider setting up a WordPress-based store online.

To learn more about the differences between free WP themes vs premium WP themes, see this article:

Finding Great Free And Paid WordPress Web Themes For Your Business Online


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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Themes For e-Commerce.