WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

WP TutorialAre you planning to set up an online store?

WordPress developers not only make great e-Commerce plugins available to WordPress users, but there are also hundreds of great website templates for WordPress that you can choose from to easily set up and run your online store.

In this blog post, we’ll show you where to find many beautiful and inexpensive themes for selling your products online with WordPress.

Where To Find Beautiful eCommerce Themes For Selling With WordPress


When searching for eCommerce themes there are a number of important points to keep in mind:

Template Style

As well as finding a versatile theme for your online store, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. fashion accessories, selling electronic goods online, selling crafts online, etc).

e-Commerce Functionality

In many cases, much of the e-Commerce functionality in your online shop will come from the WordPress plugins used to power your eCommerce store.

As you will see, however, some themes also include built-in functionality that can improve your store’s eCommerce capabilities and help you provide a better online shopping experience for your site visitors without requiring you to install additional plugins.

This can include the ability to control your store’s theme colors without modifying the underlying web code, toggle theme features on and off, reconfigure your layout easily, global banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.

Easy Cart & Store Checkout

Most professional-quality e-Commerce themes offer easy shopping cart and checkout integration with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin taking orders online sooner.

Responsive Theme Design

A responsive theme allows a website to automatically readjust the web layout to display smoothly across different screen sizes and resolutions, as well as different devices (e.g. PCs, tablets, smart phones, etc).

We have written a detailed post about the importance of choosing themes with responsive design here:


If you plan to sell products or services online, there are many unexpected things that can and probably will happen with the eCommerce process itself. The last thing you want to experience when dealing with complaints from annoyed or even angry customers is to be using an outdated theme that has serious issues and you can’t get a timely reply from the theme developer to get the issue resolved.

For this reason, we highly recommend that you carefully consider using WP themes that offer support and regular updates when looking for a template for your online shop. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free template.

With the above points in mind, let’s now turn our attention to a number of website templates you can use to set up a web shop that will keep customers buying products from your website:

Free e-Commerce Themes For WordPress


Virtue e-Commerce Theme

Virtue is extremely versatile. Even though there is a paid version available that offers a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version is already pre-loaded with loads of great features and is also easy to customize.

This theme also features a simple, clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.

Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking store online.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to showcase your items). The versatile design of the Virtue theme is ideal for any kind of e-Commerce business, store online, portfolio or personal site.
  • An options panel where you can set things like your home layout, sliders, custom fonts, and completely customize the design of your site without requiring knowledge of technical stuff like CSS.
  • Translation-ready. Virtue Free comes with built-in support for Russian, Spanish and Italian language files and can also be translated into any other language, allowing you to sell products to a worldwide audience.

For more information go here: Virtue eCommerce Theme


FabThemes Free e-Commerce Themes For WordPress


Fabthemes provides web users with many cool and premium quality WordPress themes for e-Commerce for free.

Fabthemes come with a built-in Options panel that lets users adjust and configure a number of theme settings and options. Also, they do not encrypt theme footer files to help you feel confident about downloading and using safe theme files on your site.

As well as creating free themes that work in a range of other uses, Fabthemes provides a category of themes suitable for setting up web stores.

Go here for more information about the FabThemes range of e-Commerce free themes like “Cartel“, “Viper” and “Zenshop“, go here: FabThemes WP e-Commerce Themes


WordPress.org e-Commerce Themes

A great place to look for free themes for e-Commerce is the free theme repository at WordPress.org.

WordPress Free Theme Directory

You can browse free WordPress themes for eCommerce in the directory using the following methods:

An easier method to search for free eCommerce themes for WordPress is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes page …

WordPress.org Free e-Commerce Themes For WordPress

Find free themes for eCommerce here: WordPress.org WP e-Commerce Themes

Now that you know where to go for great free WP themes for eCommerce, let’s take a look at paid e-Commerce themes for WordPress.

Paid WordPress Themes For e-Commerce

Below are some of the best places on the net where you can go to find great professional website templates for selling products or services online with WordPress, as well as some great WP e-Commerce themes we recommend:

StoreFront e-Commerce Themes

Storefront Themes make loads of gorgeous WP themes for selling products online …

StoreFront Themes For WP eCommerce

Click Here To View StoreFront Themes …

StoreFront eCommerce themes provide great technical support and feature responsive design …

StoreFront - WP eCommerce Themes

The collection of responsive StoreFront e-Commerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront eCommerce Themes

To view all StoreFront themes go here: StoreFront Themes For WordPress eCommerce


Elegant eCommerce WordPress Themes

Elegant Themes creates simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes are built around paying great attention to detail and are designed with loads of powerful features such as shortcodes, page templates and theme options that give users, including complete control over their website, plus excellent theme support from an experienced and dedicated support staff …

Elegant Themes For WordPress

Click Here To View Elegant Themes …

Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:

eStore eCommerce Theme

eStore e-Commerce Theme

eStore provides an elegant solution for setting up an online store. This theme is very easy to configure and offers integration options with many popular and free eCommerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the popular web browsers and providing localized support for easy translation, eStore comes in a range of unique colours …

eStore eCommerce WordPress Theme

To learn more about this theme visit this site: eStore eCommerce WordPress Theme


Boutique Theme For WP

The Boutique Theme For WordPress lets you integrate with some of the most popular WP e-Commerce plugins available, allowing you to use your favorite system without experiencing conflicts.

For more details visit this site: Boutique WP Theme


Like every other Elegant theme in the collection, both the eStore theme and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly displays inside the WP dashboard as soon as you activate the theme …

Elegant WordPress eCommerce Themes

The ePanel theme options panel lets you control your without editing template code. With ePanel you can toggle theme features on and off, reconfigure your layout, banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.

One of the other great benefits of choosing themes from Elegant Themes apart from the beautiful themes they design is that their business model is built around letting you access their entire theme collection for one low yearly price.

For more details go here: Elegant Themes For WP eCommerce


WooCommerce WordPress eCommerce Themes

WooThemes is one of the most popular places you can go visit to search for themes for WordPress-based e-Commerce.

WooCommerce - WordPress eCommerce Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WordPress themes you can choose to build your store online.

WooThemes WordPress eCommerce Themes

Click Here To Browse WooThemes For eCommerce …


ThemeForest Themes For WordPress

Theme Forest is an online theme marketplace where you can find loads of professionally designed WordPress themes and buy quality WordPress themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity eCommerce Theme

Simplicity e-Commerce Theme

Simplicity is an elegant and flexible WordPress theme for e-Commerce that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.

To learn more about this theme go here: Simplicity

VintageStyle e-Commerce Theme

VintageStyle WP Theme

VintageStyle eCommerce theme is a clean and elegant WordPress eCommerce theme designed for use in corporate websites and eCommerce ventures. This theme is suitable for small to large businesses, and online shopping stores.

Supported with custom templates, widgets, short codes, and customization options, this theme can be used in a number of different business and e-Commerce projects.

For more details visit this site: VintageStyle eCommerce WordPress Theme

SmartShop e-Commerce Theme

SmartShop e-Commerce WP Theme

SmartShop is a clean and responsive e-Commerce theme and shopping cart websites.

This theme is fully compatible with the WooCommerce System.

To learn more about this theme visit this site: ThemeForest WordPress e-Commerce Themes – SmartShop

Lathika e-Commerce WP Theme


Lathika is a responsive theme for doing eCommerce with WordPress designed specifically to be used with the JigoShop plugin …

JigoShop e-Commerce plugin

JigoShop is an eCommerce plugin.

For more information about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.

To learn more about this theme go here: Lathika


Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible WordPress theme for eCommerce that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and change any aspect of the theme – this theme is ideal for both new website owners with no coding knowledge and web developers.

To learn more about this theme visit this site: ThemeForest WP Themes – MeariShop

In addition to the themes shown above, you can find hundreds of WordPress eCommerce themes listed in ThemeForest simply by visiting the site and searching through their WordPress > eCommerce category …

ThemeForest eCommerce WordPress Themes

Click Here To View All ThemeForest Themes …

As you can see, there is no reason at all why a WordPress-based webstore can’t have the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look amazing too!

We hope the above has inspired you to consider setting up a WordPress-based online store.

Learn where to find more great free themes for WordPress here:

Finding Great Free And Premium WordPress Web Themes On The Net


"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

Originally published as WordPress Themes For e-Commerce.