WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop.

Learn WordPressAre you planning to sell products or services online?

The WordPress developer community not only makes great e-Commerce plugins available to users, but there are also hundreds of excellent WordPress website templates that you can use to easily set up and run your online store.

In this article, we’ll show you where to find many beautiful and inexpensive web templates for selling products online with WordPress.

Best WordPress Themes For e-Commerce


When searching for eCommerce web template-based solutions here are a number of points you should keep in mind:

Theme Style

As well as looking for a beautiful theme for your web shop, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. fashion store, electronics store, selling crafts online, etc).

Full eCommerce Functionality

In many cases, most of the e-Commerce functionality in your online store will come from the WP plugins used to power your e-Commerce site.

As you will see, however, a number of themes also include built-in functionality that can enhance your store’s e-Commerce capabilities and help you provide a better online shopping experience for your site visitors without requiring you to install extra plugins.

This can include the ability to easily control your website’s overall colour scheme without editing the underlying web code, toggle theme features on and off, adjust your layout, manage advertising banners, optimizing product categories and descriptions for search engines, shortcodes and more.

Easy Cart Setup

Most professional-quality eCommerce themes provide easy cart and store integration with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin processing orders online sooner.

Responsive Design Layout

A responsive theme enables a website to automatically readjust the web layout to display smoothly over different screen sizes and resolutions, as well as different devices (e.g. PCs, tablets, smart phones, etc).

We have written a detailed post about the importance of choosing responsive themes here:

Theme Support

If you plan to sell products or services online, there are many unplanned things that can turn into problems with the online selling process itself. The last thing you want to go through when dealing with emails or support tickets annoyed or even angry customers is to be using a theme that has serious issues and you can’t get someone to provide you with an urgent fix.

For this reason, we highly recommend that you carefully consider choosing WP themes that offer support and regular updates when looking for a theme for your online store. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free website template.

With the above points in mind, let’s focus our attention now on a number of themes you can use to set up a webstore that will keep customers buying products from your website:

Free WordPress Themes For e-Commerce

Virtue Free Theme For e-Commerce

Virtue e-Commerce Theme

Virtue by Kadence Themes is a versatile theme for WordPress. Even though there is a paid of the theme available that includes many additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version is fully pre-loaded with many useful great features and is also easy to customize.

Virtue also features a clean modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.

Additionally, Virtue is WooCommerce-ready (see below) and comes with all the tools you need to design an awesome online store.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to showcase your items). The versatile design of the Virtue theme is ideal for any kind of e-Commerce business site, web shop, portfolio or personal site.
  • An options panel where you can modify settings for your home layout, sliders, custom fonts, and customize the design of your site without requiring CSS knowledge.
  • Translation-enabled. This theme comes with built-in support for Italian, Spanish and Russian language files and can also be translated into any other language, allowing you to sell products to a truly global customer base.

Go here for more information: Virtue Free e-Commerce Theme For WordPress


FabThemes Free eCommerce Themes For WordPress

FabThemes Free Themes For eCommerce

Fabthemes makes available many cool and premium quality WordPress themes for free.

All themes are built with a built-in Options panel that lets users change and configure a number of theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.

In addition to creating free WP themes that suit a range of applications, Fabthemes provides a category of themes suitable for setting up web stores.

Go here for more information about their range of e-Commerce themes like “Cartel“, “Viper” and “Zenshop“, go here: FabThemes Free WP Themes For e-Commerce


WordPress.org Themes Directory

A great place to find free themes for e-Commerce is the free repository of themes at WordPress.org.

WP Free Theme Directory

You can browse all of the free e-Commerce themes for WordPress in the directory using the following methods:

An easier method to search for free WordPress themes for eCommerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes area …

WordPress.org Free Themes For eCommerce

Look for free themes for e-Commerce here: WordPress.org Theme Directory

Now that you know where to go for great free WordPress themes for e-Commerce, let’s take a look at paid eCommerce themes for WordPress.

Below are some of the best places on the net where you can go to find many professionally-designed web templates for selling products or services online with WordPress, as well as some great WordPress eCommerce themes we recommend:

StoreFront – WordPress eCommerce Themes

Storefront Themes make loads of beautiful WP themes for selling your products online …

StoreFront - WP eCommerce Themes

Click Here To Browse StoreFront Themes …

StoreFront e-Commerce themes provide great technical support and feature fully responsive design …

StoreFront WordPress eCommerce Themes

The collection of responsive StoreFront e-Commerce themes is also very customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront - WP eCommerce Themes

For more details go here: StoreFront Themes For WordPress


Elegant eCommerce WordPress Themes

Elegant Themes designs simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes are built around paying great attention to detail and provide loads of powerful features such as shortcodes, page templates and theme options that give website owners, including full control over their sites, plus excellent support from an experienced and dedicated support staff …

Elegant Themes For WP eCommerce

Click Here To View Elegant Themes …

Here are just a few of the beautiful WordPress themes for eCommerce available at Elegant Themes:

eStore Theme For WordPress

eStore eCommerce WordPress Theme

eStore provides an elegant theme for setting up an online store. This theme is very easy to configure and integrates easily with many popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the main web browsers and providing localized support for easy translation, eStore comes in a range of unique colors …

eStore Theme For WordPress

To learn more about this theme visit this site: eStore Theme For WordPress

Boutique WP Theme


Boutique enables you to integrate your webstore with some of the most popular WordPress eCommerce plugins available, allowing you to use your preferred solutions without experiencing conflicts.

To learn more about this theme go here: Boutique eCommerce WP Theme


Like all other Elegant themes in the Theme catalog, both the eStore eCommerce theme and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly displays inside the WordPress dashboard the moment the theme is activated …

Elegant - WordPress eCommerce Themes

The ePanel theme options panel lets you easily control your site without modifying the underlying code. With ePanel you can toggle theme features on and off, reconfigure your layout, manage advertising banners, search engine optimization for product descriptions, shortcodes and more.

An additional benefit of choosing Elegant Themes apart from the beautiful themes they design is that they offer a range of plans that let you access all of their themes for one low yearly fee.

For more details go here: Elegant WordPress Themes


WooThemes WooCommerce WordPress Themes

WooThemes are one of the leading providers of themes for WordPress-based eCommerce.


WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a fully functional eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WP themes you can choose to build your webstore.

WooThemes WP Themes

Click Here To Browse All WooCommerce Themes …


ThemeForest Premium eCommerce Themes

Theme Forest is an online marketplace where you can find many professionally designed WordPress themes and buy quality WordPress themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest


Simplicity eCommerce WordPress Theme

Simplicity is an elegant and flexible WP theme for eCommerce that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.

To learn more about this theme visit this site: Simplicity

VintageStyle Theme For WP

VintageStyle WP Theme

VintageStyle eCommerce theme is a clean and elegant theme for doing e-Commerce with WordPress designed for corporate websites and eCommerce ventures. This theme is suitable for small to large businesses, and online stores.

Supported with custom templates, widgets, shortcodes, and customization options, this WP theme can be used in a range of business and e-Commerce projects.

To learn more about this theme visit this site: ThemeForest WP Themes – VintageStyle


SmartShop Theme For WP

SmartShop is a clean and responsive WordPress e-Commerce theme and shopping cart stores.

This web template is also fully compatible with the WooCommerce System.

To learn more about this theme visit this site: ThemeForest WP Themes – SmartShop

Lathika eCommerce WP Theme

Lathika eCommerce WP Theme

Lathika is a responsive e-Commerce web site template for WordPress designed specifically to be used with the JigoShop plugin …

JigoShop - WordPress eCommerce Plugin

JigoShop is a WP e-Commerce plugin.

To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.

For more details about this theme go here: Lathika WordPress Theme


Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible theme for doing eCommerce with WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and modify any aspect of the theme – it is well suited for beginners with no coding knowledge and web developers.

For more details about this theme go here: MeariShop WP Theme

In addition to the themes shown above, you can find hundreds of WordPress eCommerce themes listed in ThemeForest simply by searching through their WordPress > eCommerce category …


Click Here To View More ThemeForest Themes …

As you can see, there is no reason why a WordPress-based web store shouldn’t give your business the same ability to sell products online as more expensive e-Commerce platforms and look beautiful too!

We hope this post has given you a number of avenues to explore to set up a WP-based store online.

To learn where to find more great paid WP themes see this article:

Where To Search For The Best Free And Paid Responsive WordPress Themes For Your Business


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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE detailed step-by-step tutorials that will teach you how to use WordPress to grow your business online at minimal cost with no coding skills required!

Originally published as WordPress Themes For e-Commerce.