WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

WP For BeginnersDo you plan to sell goods online?

The WordPress developer community not only makes great e-Commerce plugins available to WordPress users, but there are also many excellent web templates for WordPress that let you easily set up and run your online store.

In this blog post, we’ll show you where to find many beautiful and inexpensive website templates for selling products or services online with WordPress.

Best WP Web Templates For e-Commerce


When looking for pre-made themes for eCommerce there are a few things to keep in mind:


As well as finding a beautiful and versatile theme for your web shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. fashion store, electronics store, floral design, etc).


In many cases, much of the e-Commerce functionality in your web shop will come from the plugins used to power your eCommerce store.

As you will see, however, a number of eCommerce templates also have additional options and settings that can enhance your website’s eCommerce capabilities and help you provide a better online shopping experience for your site visitors without requiring you to install extra plugins.

This can include the ability to easily control your website’s theme colors without modifying the underlying code, toggle features on and off, reconfigure your store layout at the click of a button, manage your advertisements, optimizing product names, categories and descriptions for search engines, shortcodes and more.

Easy Shopping Cart Setup

Most professional e-Commerce themes offer easy cart & store checkout with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, Stripe, etc.) and begin processing orders online without having to experience lengthy technical implementation processes or delays.

Responsive Theme

A responsive theme enables a website to automatically reconfigure the layout to display smoothly over different monitor sizes and screen resolutions, as well as different devices (e.g. PCs, tablets, cell phones, etc).

We have written a detailed article about the importance of choosing themes with responsive layouts here:

Theme Support

If you plan to sell products or services online, there are many things that can go wrong with the online selling process itself. The last thing you want to experience when dealing with upset or even angry and abusive customers is to be using an outdated theme that is giving you problems and you can’t get a timely reply from the theme developer to get the support you need.

For this reason, we strongly recommend that you carefully consider choosing themes that offer support and regular updates when searching for a theme for your online store. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free website template.

With the above points in mind, let’s now turn our attention to a number of templates you can use to set up a web store that will keep people buying products from your website:

Free e-Commerce Themes For WordPress

Virtue Free WP Theme For e-Commerce

Virtue e-Commerce Theme

Virtue Free theme is versatile. Even though there is a premium version available that offers more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version comes already pre-loaded with a ton of great features and is also highly customizable.

This theme also features a clean, modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.

Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with everything you need to design a great-looking shop online.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to display your items). The versatile design of this theme is ideal for any kind of e-Commerce business, online shop, portfolio or personal site.
  • An options panel where you can set things like your home layout, sliders, custom fonts, and modify the design of your site without requiring technical knowledge.
  • Translation-enabled. Virtue comes with built-in support for Italian, Russian and Spanish language files and can also be translated into any other language, allowing you to sell products to a truly worldwide customer base.

Go here for more information: Virtue


FabThemes Free eCommerce Themes For WordPress

FabThemes e-Commerce Themes

Fabthemes makes available many elegant and premium quality WordPress themes for e-Commerce for free.

All themes come with a built-in Options panel that lets you change and configure various theme options and settings. They also provide unencrypted theme footer files with their themes to help reassure you that you will be downloading and using safe theme files on your site.

As well as developing free WP themes that suit a wide range of other uses, Fabthemes provides a category of themes suitable for setting up online stores.

For more information about their range of e-Commerce free themes like “iShop“, “Viper” and “Xenastore“, go here: FabThemes WordPress e-Commerce Themes


WordPress.org Free WP Themes For e-Commerce

One of the best places to search for free WP themes for eCommerce is the free repository of themes at WordPress.org.

WordPress.org WP Theme : Free eCommerce Themes For WordPress

You can browse a list of free e-Commerce themes for WordPress in the directory using the following methods:

An easier method to look for free eCommerce themes for WordPress is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes page …

WordPress.org Free WP Themes For eCommerce

Find free WP themes for eCommerce here: WordPress.org

Now that you know where to search for great free eCommerce themes for WordPress, let’s take a look at paid WordPress themes for eCommerce.

Premium eCommerce Themes For WordPress

Below are some of the best places on the net where you can go to find many beautiful and professional themes for selling products or services online with WordPress, as well as some great WP e-Commerce themes we recommend:

StoreFront Themes

Storefront Themes sell many amazing themes for selling products online …

StoreFront Themes

Click Here To Browse StoreFront Themes …

StoreFront e-Commerce themes provide great customer support and feature fully responsive design …

StoreFront - WP eCommerce Themes

The collection of responsive StoreFront e-Commerce themes is also very customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront Themes For WP

For more details go here: StoreFront Themes For WP


Elegant Premium eCommerce WordPress Themes

Elegant Themes employs a team of extremely talented and professional web designers to create simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes pay great attention to detail and come with loads of powerful features like shortcodes, page templates and theme options that give website owners, including full control over their website, plus great tech support from an experienced and dedicated support team …


Click Here To Browse Elegant Themes …

Here are just a couple of wonderful WordPress themes for eCommerce available at Elegant Themes:



eStore provides an elegant theme for selling products online. This theme is very easy to configure and offers integration options with many popular and free eCommerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the major web browsers and providing localized support for easy translation, the eStore theme is available in a range of unique colours …

eStore e-Commerce WordPress Theme

To learn more about this theme visit this site: eStore Theme For WordPress

Boutique eCommerce WP Theme


Boutique allows you to integrate your site with some of the most popular WP e-Commerce plugins available, allowing you to use your favorite system without experiencing conflicts.

For more details about this theme visit this site: Boutique


Like all Elegant themes in the Theme catalog, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly appears inside your WP dashboard the moment the theme is activated …

Elegant eCommerce WordPress Themes

The ePanel theme options panel lets you easily control your website without modifying the underlying template code. With ePanel you can toggle features on and off, reconfigure your store layout easily, global banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.

An additional benefit of using Elegant Themes apart from all of the beautiful themes they design is that their business model is built around letting you access their entire theme collection for one low yearly price.

To view all Elegant themes go here: Elegant – WordPress eCommerce Themes



WooThemes are one of the leading providers of themes for WordPress-based e-Commerce.

WooThemes e-Commerce WordPress Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WordPress themes you can choose to build your store online.

WooThemes For WP eCommerce

Click Here To Browse WooThemes For eCommerce …


ThemeForest Themes For WordPress eCommerce

Theme Forest is an online theme marketplace where you can browse many professionally designed WordPress themes and buy quality WordPress themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest


Simplicity Theme For WordPress

Simplicity is an elegant and flexible WordPress eCommerce theme that offers responsive design, is retina-ready and supports e-Commerce plugins like WooCommerce and JigoShop.

To learn more about this theme visit this site: Simplicity Theme For WP

VintageStyle eCommerce WordPress Theme

VintageStyle eCommerce WordPress Theme

VintageStyle eCommerce theme is a clean and elegant WordPress theme for e-Commerce designed for use in corporate websites and eCommerce ventures. This theme is suitable for small to large business setups, and online shopping stores.

Supported with custom templates, widgets, shortcodes, and many other customization options, this theme suits a range of business and e-Commerce projects.

To learn more about this theme visit this site: VintageStyle e-Commerce WP Theme

SmartShop e-Commerce WordPress Theme

SmartShop e-Commerce Theme

SmartShop is a clean and responsive WordPress theme for eCommerce and shopping cart websites.

This theme is also fully compatible with the WooCommerce System.

For more details go here: SmartShop



Lathika is a responsive e-Commerce theme designed specifically for use with the JigoShop plugin …

JigoShop eCommerce plugin

JigoShop is plugin for e-Commerce.

To learn more about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/

The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

For more details about this theme go here: Lathika

MeariShop WP Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible eCommerce theme that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-driven webstore with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and modify any aspect of the theme – this theme is ideal for beginners with no coding knowledge and web developers alike.

To learn more about this theme visit this site: MeariShop Theme For WordPress

In addition to the above themes, you can browse hundreds of WordPress eCommerce themes listed on ThemeForest just by visiting the site and choosing the WordPress > eCommerce category …

ThemeForest Themes For WordPress eCommerce

Click Here To View All ThemeForest Themes …

As you can see, there is no reason at all why your WordPress-based online store shouldn’t provide you with the same power and functionality to sell products online as more expensive e-Commerce solutions and look amazing too!

We hope this article has inspired you to sell online with WordPress.

Learn where to find more great responsive themes for WordPress here:

Finding Great Paid And Free Responsive WordPress Templates On The Web


"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

Originally published as WordPress Themes For e-Commerce.