WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

WP For BeginnersAre you planning to set up a web store?

The WordPress developer community not only makes great e-Commerce plugins available to users, but there are also lots of great themes for WordPress that you can choose from to easily set up and run your online store.

In this blog post, we’ll show you where to find some of the most beautiful and professionally-designed web templates for selling your products online with WordPress.

Where To Find The Best WP Web Templates For e-Commerce


When looking for web site templates for online shops there are some points to keep in mind:

Theme Style

As well as finding a versatile theme for your online shop, you will want the theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion accessories, electronics store, art store, etc).

Full Functionality

In many cases, most of the eCommerce functionality in your web shop will come from the plugins you choose to power your e-Commerce store.

As you will see, however, a number of e-Commerce themes also come with additional options and settings that can enhance your website’s e-Commerce capabilities and help you provide a better online shopping experience for your site visitors without requiring you to install additional plugins.

This can include the ability to easily control your website’s theme colors without modifying the underlying template code, toggle theme features on and off, adjust your layout, banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.

Easy Shopping Cart & Store Integration

Most professional-quality e-Commerce themes provide easy shopping cart setup with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and start taking orders online sooner.

Responsive Theme Design

A responsive theme allows a website to automatically readjust screen size to display smoothly over different screen sizes and resolutions, as well as different devices (e.g. computers, tablets, smart phones, etc).

We have written a detailed post about the importance of choosing responsive themes for WordPress here:


If you are going to be selling products or services online, there are many unplanned things that can happen with the eCommerce process itself. The last thing you want to experience when dealing with emails or phone calls upset or even angry and abusive customers is to be using an outdated theme that is giving you and your customers a headache and you can’t get access to the theme developer to get the support you desperately need.

For this reason, we highly recommend that you carefully consider choosing themes that offer support and regular updates when searching for a template for your online store. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free template.

With the above points in mind, let’s now turn our attention to various WordPress themes you can use to set up a webstore that will keep clients coming back to buy products from your website:

Free e-Commerce Themes For WordPress

Virtue Free e-Commerce Theme For WordPress

Virtue Free eCommerce Theme For WordPress

Virtue by Kadence Themes is a versatile theme for an online store. Even though there is a paid of the theme available that includes premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version comes already fully loaded with loads of great features and is also highly customizable.

Virtue Free theme also features a simple, clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.

Additionally, Virtue is WooCommerce-ready (see below) and comes with all the tools you need to design a great-looking web shop.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to show your work). The versatile design of this theme is ideal for any kind of e-Commerce business, webstore, portfolio or personal site.
  • An options panel where you can modify settings for your home layout, sliders, custom fonts, and customize the design of your site without requiring CSS knowledge.
  • Translation-enabled. Virtue comes with built-in support for Spanish, Russian and Italian language files and can also be translated into any other language, allowing you to sell products to a truly worldwide customer base.

Go here for more information: Virtue e-Commerce Theme


FabThemes e-Commerce Themes

FabThemes WordPress e-Commerce Themes

Fabthemes makes available many stylish and premium quality WordPress themes for eCommerce for free.

All themes come with an Options panel that lets you change and configure various theme options and settings. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.

As well as developing free themes that suit a range of uses, Fabthemes provides themes suitable for setting up eCommerce stores.

Go here for more information about their range of e-Commerce themes like “iShop“, “eBuy” and “Zenshop“, visit their site: FabThemes Free Themes For eCommerce



One of the best places to find free eCommerce themes for WordPress is the free directory of themes at WordPress.org.

WordPress Free Theme Directory

You can find all of the free e-Commerce themes for WordPress in the directory using the following methods:

An easier method to browse free themes for e-Commerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes screen …


Browse hundreds of free e-Commerce themes for WordPress here: WordPress.org Free eCommerce Themes For WordPress

Now that you know where to browse loads of great free themes for e-Commerce, let’s take a look at premium e-Commerce themes for WordPress.

Paid e-Commerce Themes For WordPress

Below are some of the best places on the net where you can find many beautiful and professionally-designed themes to help you set up up a WordPress-based store online, as well as some great WP eCommerce themes we recommend:

StoreFront e-Commerce WordPress Themes

Storefront Themes design many amazing themes for selling your products online …

StoreFront WordPress eCommerce Themes

Click Here To View All StoreFront Themes …

StoreFront themes for e-Commerce provide great support and feature fully responsive design …

StoreFront Themes For WordPress eCommerce

The entire collection of responsive StoreFront eCommerce themes is also highly customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront WordPress Themes

To browse all StoreFront themes go here: StoreFront Themes For WordPress


Elegant Themes For WordPress

Elegant Themes employs a team of extremely talented and professional web designers to create simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes are built around paying great attention to detail and come with many advanced built-in features like shortcodes, page templates and theme options that give website owners, including full control over their website, plus great support from an experienced and dedicated team …

Elegant Themes For WP

Click Here To Browse Elegant Themes …

Here are just a couple of wonderful WordPress themes for e-Commerce available at Elegant Themes:

eStore eCommerce WordPress Theme


eStore offers an elegant solution for setting up an online store. This theme is simple to configure and offers integration options with many popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the major browsers and providing localized support for easy translation, eStore comes in a range of unique colours …

eStore WordPress Theme

To learn more about this theme go here: eStore Theme For WordPress


Boutique e-Commerce WP Theme

The Boutique e-Commerce Theme has been created to integrate your online store with some of the most popular eCommerce plugins available, allowing you to use your favorite system without experiencing conflicts.

To learn more about this theme go here: Boutique WP Theme


Like all other Elegant themes in the catalog, both the eStore eCommerce theme and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically appears inside your WP dashboard the moment the theme is activated …

Elegant Themes For WordPress

The ePanel theme options panel lets you easily control your without modifying the underlying web code. With ePanel you can toggle features on and off, reconfigure your store layout easily, manage advertisements, optimizing product categories and descriptions for search engines, shortcodes and more.

An additional benefit of choosing Elegant Themes apart from all the beautiful themes they make available is that their business model is built around letting you access all themes in their collection for one low yearly fee.

For more details go here: Elegant eCommerce WordPress Themes


WooCommerce Premium eCommerce WP Themes

WooThemes is one of the most popular sites you can go to browse for themes for WordPress-based eCommerce.

WooThemes eCommerce WordPress Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WordPress themes you can choose to build your store online.

WooThemes For WP

Click Here To Browse WooCommerce Themes …


ThemeForest Premium eCommerce WordPress Themes

Theme Forest is an online theme marketplace where you can browse many premium e-Commerce WordPress store templates and buy quality WordPress themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity Theme For WP

Simplicity e-Commerce WordPress Theme

Simplicity is an elegant and flexible theme for doing e-Commerce with WordPress that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.

For more details about this theme visit this site: Simplicity eCommerce WordPress Theme

VintageStyle eCommerce WordPress Theme

VintageStyle e-Commerce WP Theme

VintageStyle eCommerce theme is a clean and elegant WordPress eCommerce theme designed for use in corporate websites and eCommerce ventures. This theme is suitable for small to large business setups, and online stores.

Supported with custom templates, widgets, shortcodes, and many other customization options, this theme can be used in a range of different business and e-Commerce projects.

For more details go here: VintageStyle e-Commerce WordPress Theme

SmartShop e-Commerce WordPress Theme


SmartShop is a clean and responsive WP eCommerce theme and shopping cart websites.

This web template is fully compatible with the WooCommerce System.

To learn more about this theme go here: SmartShop e-Commerce WordPress Theme

Lathika eCommerce WP Theme

ThemeForest WP eCommerce Themes - Lathika

Lathika is a responsive eCommerce theme designed specifically to be used with the JigoShop plugin …

JigoShop - WordPress eCommerce Plugin

JigoShop is a WordPress eCommerce plugin.

For more information about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.

For more details go here: Lathika

MeariShop WordPress Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible eCommerce theme that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and change any aspect of the theme – this theme is ideal for both new website owners with no coding knowledge and developers.

For more details about this theme visit this site: MeariShop WordPress Theme

In addition to the above themes, you can find hundreds of eCommerce themes for WordPress listed in ThemeForest simply by visiting the site and choosing the WordPress > eCommerce category …

ThemeForest Themes

Click Here To Browse All ThemeForest Themes …

As you can see, there is no reason why a WordPress-based online shop shouldn’t have the same ability to sell products online as more expensive e-Commerce platforms and look amazing too!

We hope the above article has inspired you to set up a WP-based store online.

To learn more about the differences between free themes and premium themes, see this post:

Finding The Best Free And Paid WordPress Web Templates Online

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Originally published as WordPress Themes For e-Commerce.