WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

WP TutorialAre you planning to set up a web store?

The WordPress developer community not only makes great plugins for e-Commerce available to users, but there are also hundreds of excellent web templates for WordPress that you can use to easily set up and run your online store.

In this post, we’ll show you where to find many beautiful and professionally-designed themes for selling your products or services online with WordPress.

Best eCommerce Themes For WordPress


When searching for web templates for online stores here are a number of important points you should keep in mind:


As well as searching for a beautiful theme for your online store, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. fashion store, electronics store, products for the home, etc).

eCommerce Functionality

In many cases, most of the eCommerce functionality in your web store will come from the WordPress plugins you choose to power your eCommerce site.

As you will see, however, some themes also include built-in functionality that can improve your website’s eCommerce capabilities and help you provide a better online shopping experience for your site visitors without requiring extra plugins.

This can include options that allow you to easily control your site’s overall color scheme without modifying the underlying web code, toggle features on and off, reconfigure your layout, banner advertising management, search engine optimization for product categories, shortcodes and more.

Easy Cart & Store Integration

Most professional-quality WP eCommerce themes offer easy shopping cart & store integration with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, Stripe, etc.) and start taking orders online sooner.

Responsive Theme

A responsive theme enables a website to automatically resize to display smoothly over different screen sizes and resolutions, as well as across different devices (e.g. laptops, tablets, mobile phones, etc).

We have written a detailed post about the importance of choosing themes with responsive design here:

Theme Updates And Support

If you plan to sell products or services online, there are many unexpected things that can and probably will go wrong with the online selling process itself. The last thing you want to go through when dealing with emails or support tickets unhappy or even angry and abusive customers is to be using a theme that is giving you and everyone else a headache and you can’t get the theme developer to get the issue fixed.

For this reason, we strongly recommend that you carefully consider choosing themes that offer support and regular updates when searching for a template for your web shop. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free website template.

With the above in mind, let’s focus our attention now on various WordPress templates you can use to set up an online store that will keep visitors buying products from your website:

Free e-Commerce Themes For WordPress

Virtue e-Commerce Theme

Virtue Free WP eCommerce Theme

Virtue is versatile. Even though there is a paid version available that includes a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme is already pre-loaded with loads of great features and is also highly customizable.

Virtue also features a clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.

Additionally, Virtue is fully WooCommerce-ready (see below) and comes with everything you need to design an awesome webstore.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to show your items). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business, store online, portfolio or personal site.
  • A powerful options panel where you can set things like your home layout, sliders, custom fonts, and easily modify the look of your site without requiring technical knowledge.
  • Translation-ready. The Virtue theme comes with built-in support for Spanish, Russian and Italian language files and can also be translated into any other language, allowing you to sell products to a truly global customer base.

For more information go here: Virtue e-Commerce Theme


FabThemes Free e-Commerce Themes For WordPress

FabThemes WP e-Commerce Themes

Fabthemes provides web users with many elegant and premium quality WordPress themes for eCommerce for free.

All themes come with an Options panel that lets users change and configure a number of theme options and settings. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.

In addition to developing free themes that work in a range of other uses, Fabthemes provides themes suitable for setting up online stores.

For more information about the FabThemes range of e-Commerce themes like “iShop“, “eBuy” and “Zenshop“, visit their site: FabThemes


WordPress.org Free eCommerce Themes For WordPress

One of the best places to look for free e-Commerce themes for WordPress is the free theme directory at WordPress.org.

WP Free Theme Directory

You can browse free themes for eCommerce in the directory using the following methods:

An easier method to look for free themes for e-Commerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes screen …

WordPress.org Free eCommerce Themes For WordPress

Find free e-Commerce themes for WordPress here: WordPress.org Free WP Themes For e-Commerce

Now that you know where to search for great free e-Commerce themes for WordPress, let’s take a look at premium e-Commerce themes for WordPress.

Premium eCommerce Themes For WordPress

Below are some of the best places on the net where you can find the best professional website templates for setting up a WordPress-based online store, as well as some great WordPress eCommerce themes we recommend:


Storefront Themes design gorgeous WordPress themes for setting up professional online stores …

StoreFront Premium eCommerce Themes

Click Here To Browse StoreFront Themes …

StoreFront e-Commerce themes provide great theme support and feature responsive design …


The collection of responsive StoreFront e-Commerce themes is also completely customizable, providing users with a rich browsing experience …

StoreFront Themes For WordPress

For more details go here: StoreFront Themes For WordPress


Elegant WP Themes

Elegant Themes employs a team of extremely talented and professional web designers to create simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes are built around paying great attention to detail and provide loads of powerful built-in features like shortcodes, page templates and theme options that give users, including complete control over their website, plus top-notch customer support from an experienced and dedicated team …

Elegant - WordPress eCommerce Themes

Click Here To Browse All Elegant Themes …

Here are just a couple of wonderful WordPress themes for e-Commerce available at Elegant Themes:


eStore Theme For WordPress

eStore provides an elegant theme for setting up an online store. The theme is very easy to configure and offers integration options with some of the most popular and free e-Commerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all major browsers and providing localized support for easy translation, the eStore theme comes in a range of unique colours …


For more details go here: eStore


Boutique e-Commerce Theme

The Boutique e-Commerce Theme enables you to integrate your site with some of the most popular WordPress eCommerce plugins available, allowing you to use your preferred solutions without any conflicts.

To learn more about this theme go here: Boutique e-Commerce WP Theme


Like every other Elegant theme in the catalog, both the eStore theme and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly appears inside your WP dashboard the moment you activate the theme …

Elegant Themes For WordPress

The ePanel theme options panel allows you to easily control your site without modifying web code. With ePanel you can toggle features on and off, reconfigure your store layout at the click of a button, manage sitewide advertising banners, optimizing product names, categories and descriptions for search engines, shortcodes and more.

An additional benefit of choosing themes from Elegant Themes apart from all of the beautiful themes they design is that they offer a range of plans that let you access their entire theme collection for one low yearly price.

To view all Elegant themes go here: Elegant eCommerce Themes


WooCommerce Premium eCommerce Themes

WooThemes is one of the most popular places you can go visit to look for themes for WordPress-based e-Commerce.

WooThemes WordPress eCommerce Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a full-featured eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WordPress themes you can choose to build your webstore.


Click Here To Learn More About WooThemes For eCommerce …


ThemeForest Themes For WP eCommerce

Theme Forest is an online marketplace where you can find many premium e-Commerce WordPress themes and buy quality WordPress themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity Theme For WordPress


Simplicity is a flexible and elegant WordPress theme for e-Commerce that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.

For more details go here: ThemeForest WordPress e-Commerce Themes – Simplicity


ThemeForest WP Themes - VintageStyle

VintageStyle eCommerce theme is a clean and elegant e-Commerce theme designed for use in corporate websites and eCommerce ventures. The theme can be used for small to large business setups, and online shops.

Supported with custom templates, widgets, short codes, and customization options, this WP theme suits a number of business and e-Commerce projects.

To learn more about this theme go here: VintageStyle

SmartShop e-Commerce WordPress Theme

ThemeForest WP Themes - SmartShop

SmartShop is a very clean and responsive eCommerce theme and shopping cart webstores.

This theme is also fully compatible with the WooCommerce System.

For more details go here: SmartShop e-Commerce WP Theme

Lathika WordPress Theme

Lathika Theme For WP

Lathika is a responsive WP theme for eCommerce designed specifically for use with the JigoShop plugin …

JigoShop e-Commerce Plugin For WordPress

JigoShop is a plugin for doing eCommerce with WordPress.

For more details about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.

For more details go here: Lathika eCommerce WP Theme

MeariShop Theme For WordPress

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible eCommerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven online store with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and modify any aspect of the theme – it is well suited for new website owners with no coding knowledge and developers.

To learn more about this theme visit this site: MeariShop e-Commerce WordPress Theme

In addition to the themes shown above, you can browse hundreds of eCommerce themes for WordPress listed in ThemeForest simply by visiting the site and searching through their WordPress > eCommerce category …


Click Here To Browse All ThemeForest Themes …

As you can see, there is absolutely no reason why your WordPress-based web store shouldn’t give you the same power and functionality to sell products online as more expensive e-Commerce solutions and look beautiful too!

We hope the above article has inspired you to consider setting up a WP-based store online.

To learn more about the differences between free WP themes vs paid themes, see this article:

How To Find The Best Premium And Free WordPress Themes On The Web


"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie

Originally published as WordPress Themes For e-Commerce.