Do you plan to sell products or services online?
WordPress developers not only make great e-Commerce plugins available to users, but there are also hundreds of great WordPress themes that you can use to easily set up and run your online store.
In this article, we’ll show you where to find many beautiful and professionally-designed web templates to help you set up a WP-based store online.
Best WordPress Web Templates For e-Commerce
When searching for eCommerce templates here are a few things to keep in mind:
Theme Style
As well as looking for a versatile theme for your online shop, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion store, selling electronic goods online, floral design, etc).
Functionality
In many cases, most of the e-Commerce functionality in your web shop will come from the plugins you choose to power your e-Commerce site.
As you will see, however, a number of themes also have additional options and settings that can improve your website’s eCommerce capabilities and help you provide a better online shopping experience for your site visitors without requiring you to install additional plugins.
This can include the ability to control your website’s theme colors without modifying the underlying template code, toggle features on and off, reconfigure your store layout, banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Shopping Cart Setup
Most professional eCommerce themes provide easy shopping cart setup & integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin processing orders online sooner.
Responsive Design Layout
A responsive theme allows a website to automatically resize to display smoothly across different screen sizes and resolutions, as well as across different platforms.
We have written a detailed post about the importance of choosing WordPress themes with responsive design here:
Support
If you plan to sell products or services online, there are many things that can and probably will stress you out with the eCommerce process itself. The last thing you want to have to go through when dealing with emails upset or even angry customers is to be using an outdated theme that is giving you and everyone else a headache and you can’t get someone to provide you with an urgent fix.
For this reason, we strongly encourage you to carefully consider choosing themes that offer support and regular updates when looking for a theme for your web shop. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free website template.
With the above in mind, let’s turn our attention now to some of the WordPress themes you can use to set up an online shop that will keep customers buying products from your website:
Free e-Commerce Themes For WordPress
Virtue Free WP eCommerce Theme
Virtue Free theme by Kadence Themes is a great theme for e-Commerce. Even though there is a premium of the theme available that includes many additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme comes already fully loaded with loads of premium options and is also easy to customize.
Virtue Free theme also features a clean, modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.
Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with all the tools you need to build an awesome shop online.
Some of the features of this theme include:
- Portfolio posts and pages (use these to showcase your work). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business site, shop online, portfolio or personal site.
- A powerful options panel where you can set things like your home layout, sliders, custom fonts, and completely customize the look of your site without requiring knowledge of technical stuff like CSS.
- Translation-enabled. The Virtue theme comes with built-in support for Russian, Italian and Spanish language files and can also be translated into any other language, allowing you to sell products to a truly global audience.
For more information go here: Virtue eCommerce Theme
***
FabThemes
Fabthemes makes available many stylish and premium quality WordPress themes for e-Commerce for free.
Fabthemes come with an Options panel that lets you adjust and configure various theme settings and options. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
As well as free WP themes that work in a wide range of uses, Fabthemes provides themes suitable for setting up web stores.
For more information about their range of eCommerce themes like “Cartel“, “eBuy” and “Xenastore“, visit their site: FabThemes Free e-Commerce Themes For WordPress
***
WordPress.org Free eCommerce Themes For WordPress
A great place to look for free e-Commerce themes for WordPress is the free WordPress theme directory at WordPress.org.
You can browse all of the free themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to search for free e-Commerce themes for WordPress is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes area …
Look for free eCommerce themes for WordPress here: WordPress.org WP Themes Directory
Now that you know where to find loads of great free WP themes for e-Commerce, let’s take a look at premium WordPress e-Commerce themes.
Paid WordPress eCommerce Themes
Below are some of the best places on the net where you can go to find beautiful and professionally-designed themes for selling online with WordPress, as well as some great WP e-Commerce themes we recommend:
StoreFront Themes For WordPress
Storefront Themes offer users a range of amazing WP themes you can use to set up professional web stores …
Click Here To Browse All StoreFront Themes …
StoreFront themes for eCommerce provide great customer support and feature fully responsive design …
The entire collection of responsive StoreFront e-Commerce themes is also very customizable, with beautiful product pages that have a unique look across different screen sizes …
For more details go here: StoreFront WordPress eCommerce Themes
***
Elegant WordPress eCommerce Themes
Elegant Themes designs simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes pay great attention to detail and provide many advanced features such as shortcodes, page templates and theme options that give users, including complete control over their website, plus top-notch customer support from an experienced and dedicated team …
Click Here To Browse All Elegant Themes …
Here are just a couple of wonderful WordPress themes for e-Commerce available at Elegant Themes:
eStore
eStore provides an elegant theme for selling products online. This theme is simple to configure and integrates easily with many popular and free e-Commerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the major browsers and providing localized support for easy translation, the eStore eCommerce theme is available in a range of unique colours …
For more details about this theme go here: eStore eCommerce WordPress Theme
Boutique
The Boutique WordPress Theme was developed to integrate your eCommerce store with some of the most popular e-Commerce plugins available, allowing you to use your preferred system without experiencing conflicts.
For more details visit this site: Boutique
Like all Elegant themes in the Theme catalog, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly displays inside the WP dashboard the moment you activate the theme …
The ePanel theme options panel allows you to control your without modifying the underlying web code. With ePanel you can toggle theme features on and off, adjust your layout, global banner advertising management, search engine optimization for product categories, shortcodes and more.
An additional benefit of choosing Elegant Themes apart from all the beautiful themes they make available is that they offer a range of plans that let you access all themes in their collection for one low yearly fee.
To view all Elegant themes go here: Elegant Themes
***
WooThemes e-Commerce WordPress Themes
WooThemes is one of the most popular sites you can go visit to look for eCommerce themes for WordPress.
WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a fully functional eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WP themes you can choose to build your store online.
Click Here To View WooThemes For eCommerce …
***
ThemeForest Themes
Theme Forest is an online theme marketplace where you can browse loads of premium eCommerce WordPress themes and buy quality WordPress themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity e-Commerce WP Theme
Simplicity is an elegant and flexible theme for doing eCommerce with WordPress that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
To learn more about this theme go here: Simplicity
VintageStyle
VintageStyle eCommerce theme is a clean and elegant theme for doing eCommerce with WordPress designed for corporate websites and eCommerce ventures. The theme can be used for small to large businesses, and online shopping stores.
Supported with custom templates, widgets, shortcodes, and many other customization options, this WordPress theme suits a number of different business and e-Commerce projects.
For more details about this theme go here: VintageStyle
SmartShop e-Commerce WP Theme
SmartShop is a very clean and responsive eCommerce theme for WordPress and shopping cart stores.
This web template is also fully compatible with the WooCommerce System.
To learn more about this theme visit this site: ThemeForest WP e-Commerce Themes – SmartShop
Lathika eCommerce WordPress Theme
Lathika is a responsive theme for e-Commerce designed specifically for use with the JigoShop plugin …
JigoShop is an eCommerce plugin.
For more information about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.
For more details about this theme go here: Lathika e-Commerce WP Theme
MeariShop WP Theme
MeariShop is a clean and flexible theme for doing eCommerce with WordPress that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven online store with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and modify any aspect of the theme – this theme is well suited for new website owners with no coding knowledge and developers alike.
To learn more about this theme go here: MeariShop
In addition to the themes shown above, you can browse hundreds of WP eCommerce themes listed in ThemeForest just by visiting the site and searching through their WordPress > eCommerce category …
Click Here To View ThemeForest Themes …
As you can see, there is no reason at all why a WordPress-based web store can’t have the same power and functionality to sell products online as more expensive e-Commerce platforms and look beautiful too!
We hope the above post has provided you with some inspiration to set up a WordPress-based store online.
To learn more about WordPress themes and the “pros” and “cons” of choosing free WordPress themes and premium themes, see this post:
Finding Great Premium And Free WordPress Themes For Your Business
***
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)