WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop.

WP TutorialDo you plan to set up an online store?

The WordPress developer community not only makes great plugins for e-Commerce available to users, but there are also hundreds of great WordPress themes that you can use to easily set up and run your online store.

In this blog post, we’ll show you where to find some of the most beautiful and inexpensive website templates for selling products online with WordPress.

Where To Find The Best eCommerce Themes For Selling With WordPress


When searching for e-Commerce WordPress themes there are a number of things to keep in mind:

Theme Style

As well as searching for a beautiful and versatile theme for your online store, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing accessories, selling electronic products online, art store, etc).

e-Commerce Functionality

In many cases, most of the e-Commerce functionality in your online shop will come from the plugins used to power your eCommerce site.

As you will see, however, a number of themes also come with additional options that can enhance your store’s eCommerce capabilities and help you provide a better online shopping experience for your site visitors without requiring extra plugins.

This can include the ability to control your store’s overall color scheme without editing template code, toggle features on and off, adjust your layout easily, global banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.

Easy Cart Setup And Integration

Most professional-quality eCommerce themes provide easy cart integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin taking orders online sooner.

Responsive Theme

A responsive theme allows a website to automatically resize to display smoothly over different monitor sizes and screen resolutions, as well as different devices (e.g. PCs, iPads, mobile phones, etc).

We have written a detailed article about the importance of choosing themes with responsive design here:

Theme Updates And Support

If you plan to sell products or services online, there are many things that can and probably will happen with the online selling process itself. The last thing you want to experience when dealing with emails or phone calls frustrated or even angry customers is to be using a theme that is causing problems and you can’t get access to the theme developer to provide you with an urgent fix.

For this reason, we highly recommend that you carefully consider choosing WP themes that offer support and regular updates when looking for a template for your online store. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free theme.

With the above points in mind, let’s take a look now at a number of WordPress web templates you can use to set up a web store that will keep clients coming back to buy products from your website:

Free WordPress Themes For e-Commerce


Virtue Free WP Theme For e-Commerce

Virtue Free theme by Kadence Themes is a versatile theme. Even though there is a paid version available that offers premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version is fully loaded with tons of great features and is also easy to customize.

Virtue Free theme also features a modern, clean design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.

Additionally, Virtue is fully WooCommerce-ready (see below) and comes with everything you need to build a great-looking webstore.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to showcase your products). The versatile design of the Virtue theme is ideal for any kind of e-Commerce business, online shop, portfolio or personal site.
  • A powerful options panel where you can set things like your home layout, sliders, custom fonts, and modify the design of your site without requiring technical knowledge.
  • Translation-enabled. Virtue Free comes with built-in language support for Russian, Spanish and Italian and can also be translated into any other language, allowing you to sell your products to a worldwide customer base.

Go here for more information: Virtue Free e-Commerce Theme For WordPress




Fabthemes makes available many stylish and premium quality WordPress themes for eCommerce for free.

Fabthemes come with a built-in Options panel that lets you adjust and configure various theme options and settings. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.

In addition to free themes that suit a wide range of other uses, Fabthemes provides themes suitable for setting up eCommerce stores.

Go here for more information about their range of eCommerce free themes like “iShop“, “Viper” and “Xenastore“, go here: FabThemes e-Commerce Themes



A great place to look for free themes for eCommerce is the free theme directory at WordPress.org.

WordPress.org Themes : Free eCommerce Themes For WordPress

You can browse free e-Commerce themes for WordPress in the directory using the following methods:

An easier method to browse free WP themes for eCommerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes page …

WordPress.org WordPress Theme Directory

Browse hundreds of free eCommerce themes for WordPress here: WordPress.org Free Themes For eCommerce

Now that you know where to many great free WordPress themes for eCommerce, let’s take a look at premium WordPress eCommerce themes.

Premium eCommerce Themes For WordPress

Below are some of the best places on the net where you can find many great professionally-designed themes to set up a WordPress-based store online, as well as some great WP e-Commerce themes we recommend:

StoreFront Themes For WordPress eCommerce

Storefront Themes offer users many gorgeous themes for setting up professional online stores …

StoreFront eCommerce WordPress Themes

Click Here To View All StoreFront Themes …

StoreFront themes for eCommerce provide great tech support and feature fully responsive design …

StoreFront Themes For WP

The collection of responsive StoreFront eCommerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront WordPress eCommerce Themes

To view all StoreFront themes go here: StoreFront Premium eCommerce WP Themes


Elegant eCommerce WordPress Themes

Elegant Themes creates simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes are built around paying great attention to detail and provide many advanced features like shortcodes, page templates and theme options that give website owners, including complete control over their website, plus excellent support from an experienced and dedicated support staff …

Elegant - WordPress eCommerce Themes

Click Here To Browse Elegant Themes …

Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:

eStore WordPress Theme

eStore Theme For WordPress

eStore provides an elegant theme for setting up an online store. This theme is very easy to configure and offers integration options with many popular and free eCommerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all main web browsers and providing localized support for easy translation, the eStore eCommerce theme is available in a range of unique colours …

eStore eCommerce WordPress Theme

To learn more about this theme go here: eStore eCommerce WordPress Theme

Boutique Theme For WP

Boutique e-Commerce WP Theme

The Boutique e-Commerce Theme was developed to integrate your site with some of the most popular WP eCommerce plugins available, allowing you to use your preferred system without experiencing conflicts.

For more details visit this site: Boutique Theme For WP


Like every other Elegant theme in the catalog, both the eStore eCommerce theme and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically appears inside the WP dashboard as soon as you activate the theme …

Elegant - WordPress eCommerce Themes

The ePanel theme options panel lets you control your web site without editing code. ePanel allows you to toggle features on and off, adjust your store layout at the click of a button, manage advertising banners, optimizing product categories and descriptions for search engines, shortcodes and more.

One of the other great benefits of choosing themes from Elegant Themes apart from all the beautiful themes they make available is that Elegant Themes offer a range of plans that let you access their entire theme collection for one low yearly price.

To view all Elegant themes go here: Elegant – WordPress eCommerce Themes


WooThemes For WordPress eCommerce

WooThemes is one of the most popular sites you can go visit to search for eCommerce themes for WordPress.

WooCommerce For WordPress

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a full-featured e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WordPress themes you can choose to build your webstore.

WooThemes For WordPress

Click Here To Browse WooThemes For eCommerce …


ThemeForest Themes For WordPress

Theme Forest is an online marketplace where you can search for loads of premium eCommerce WordPress store templates and buy quality WordPress themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity e-Commerce WordPress Theme

Simplicity eCommerce WordPress Theme

Simplicity is an elegant and flexible WP eCommerce theme that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.

For more details about this theme go here: ThemeForest WordPress Themes – Simplicity


VintageStyle eCommerce WP Theme

VintageStyle eCommerce theme is a clean and elegant e-Commerce theme designed for use in corporate websites and eCommerce ventures. This theme is suitable for small to large businesses, and online shops.

Supported with custom templates, widgets, shortcodes, and many other customization options, this theme can be used in a range of business and e-Commerce projects.

To learn more about this theme go here: VintageStyle e-Commerce WordPress Theme

SmartShop e-Commerce Theme


SmartShop is a very clean and responsive eCommerce theme and shopping cart stores.

This web template is fully compatible with the WooCommerce System.

To learn more about this theme visit this site: SmartShop

Lathika Theme For WP


Lathika is a responsive theme for doing e-Commerce with WordPress designed specifically to be used with the JigoShop plugin …

JigoShop - WordPress e-Commerce Plugin

JigoShop is an e-Commerce plugin.

To learn more about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

To learn more about this theme visit this site: Lathika e-Commerce WordPress Theme

MeariShop WP Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible WordPress eCommerce theme that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and modify any aspect of the theme – this theme is ideal for both new website owners with no coding knowledge and developers.

To learn more about this theme go here: MeariShop WordPress Theme

In addition to the themes shown above, you can browse hundreds of WP eCommerce themes listed on ThemeForest just by searching through the WordPress > eCommerce category …

ThemeForest eCommerce WordPress Themes

Click Here To View ThemeForest Themes …

As you can see, there is no reason at all why your WordPress-based webstore can’t provide your business with the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look amazing too!

We hope this article has provided you with some inspiration to sell online with WordPress.

To learn where to find more great premium WP themes see this post:

Finding Great Free And Premium WordPress Themes For Your Business Site Or Blog


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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Themes For e-Commerce.