The ability to track, monitor and view the behavior of visitors and users on your website is absolutely vital to the success of your digital business.
The business adage ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is happening on your web site, then how will you know what needs to be improved?
People have been searching for ways to track and analyze user behavior since websites first appeared. From basic counters that track how many people have viewed your web site, to powerful statistical tracking tools like Google Analytics that can capture incredible key measurements.
Understanding visitor behavior is very important for the success of your online business strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been proven that past user behaviour is the most reliable way to predict future behaviour. Better, in fact, than demographics.
Although being able to see valuable metrics like the number of unique web visitors are exploring your site, what pages they are coming and leaving from, how long they are remaining on your website for, keyword searches, page views, referring pages, and so on, is extremely important, wouldn’t it be great to track exactly what visitors are reading, where they are staying the longest for, which hyperlinks they are clicking on, which areas of the site they are most intrigued about, and more?
Fortunately, heatmap tracking technology makes this possible. Website heatmaps can be used to help locate areas of a web page that visitors scan most frequently. Web heat maps are also often used alongside other forms of statistical software and session replay tools.
If you own a WordPress site, then you can easily add heat map tracking with session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that visually tracks your web site users’ entire journey and generates live heat maps showing where they click and where they scroll on your web pages.
HeatMapTracker software enables you to look over the shoulders of every person who comes to your web site.
For more details, visit the software site here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors engage with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully engaging with your website, such as confusing site navigation elements, or disruptive design elements. As a site owner, you can guide your users to complete certain actions, such as opt into a newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of what links on your web page are being clicked, a heatmap can also show you any clicks that users are making on your site, whether these are links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on a graphic element that they imagine to be a link, but happens to not be a hyperlinked image, you could quickly fix this by adding a link to the image, or make it clear to your visitors that the image is just a graphic.
Heatmaps, therefore, are one of the best methods to test the design of your website, assess how navigatable your content is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor user behaviour on your web site:
Monitor Everything Users Do On Your Website
The script captures every user browsing session on your web site, enabling you to capture all page clicks, eye-tracking and page scrolling.
Full Control Without Restrictions
The software is hosted on your server, giving you no restrictions on recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-time cost to buy the HeatMapTracker script, after which you are then entitled to receive lifetime updates and enhancements.
Some additional script benefits include the following:
- Improve Site Usability: By seeing how visitors use your web site, you can identify challenges that prevent visitors from taking desired actions and reach your site benchmarks.
- Stop Guessing User Behavior: The screen video recordings of your users’ browser sessions let you know precisely what takes place on your web pages. Screen overlays let you see exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they hover on a particular spot, how fast they navigate down your site and more! No more guesses or hoping … just factual evidence of what happens when users visit your web pages.
- Increase Online Sales: HeatMapTracker lets you improve visitor engagement with your site, which increases sales and conversions. There are a number of ways to achieve this and we’ll go over several of these in the “Tips” section further below.
Software Features
Heat Map Tracker provides many features for site owners. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and see how far down your sales or product pages your visitors read down to as an average of the length of time your sales message can engage them for. Heat Map Tracker lets you review and analyze every single user experience to see how visitors interact with your website or particular pages on your website.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can record user sessions on your website for 1 day, a week or two, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can easily view which pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on pages that your users are more interested in. You can also view regional location data of your visitors and learn which part of the world they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and feedback customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your business:
- Understand what works (i.e. where users click) and what’s not working (where visitors aren’t clicking). For example, are visitors watching your videos? Are they clicking on images thinking that these may be linking to another destination?
- Get practical information on how to optimize your landing pages, sign-up forms, checkout processes, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” testing to improve your home page’s visitor impact, or maximize the impact of your home page’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify if an element on your page should be added, redesigned, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Analyze whether visitors prefer to click on images vs buttons vs text links, and how particular user segments engage with your site.
- Review suspected site security issues or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing exceptional products and support. The product download area includes video tutorials for installing and setting up the software.
Product Price
Heat Map Tracker comes in three different editions:
- Basic License – Single license only. Price = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten sites. Cost = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click tracking, heatmaps, session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital service providers. Cost = $497.00 Single Payment.
Please Note: The price of this product depends on whether there are any promotions or limited-time specials being offered. Presently, the product sells for the amounts shown above. This may or may not be the actual pricing set by the plugin author when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services such as Google Analytics can give you some good information on things such as how many people are arriving on your website, how they found it and what they do during their visits. However, if you want to truly gain deep knowledge into how your site and your content is helping your visitors to connect with your digital presence, then a heat map analytics software application can be very practical.
We suggest buying a copy of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to make more sales of your products or services.
To learn more, check out the software here: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracker
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