Being able to track and monitor the behavior of visitors and users on your website is very important to your online success.
The saying ”you can’t manage what you can’t measure” is as true in the digital economy as it has ever been. If you don’t know what is happening when users arrive on your web site, then how can you know what needs to be improved?
People have looked for ways to track and understand what visitors are doing in their sites since websites were first developed. From basic counters that track the number of visitors, to sophisticated and powerful analytical tools like Google Analytics and other applications that can track and display incredibly granular key information.
Analyzing user behavior is very important for a successful business, not just because it allows you to understand what visitors are doing so you can better your results, but research also shows that previous visitor behavior is the most reliable way to predict future behaviour. It’s a better indicator, in fact, than knowing demographics.
Although the ability to understand statistical information such as how many web visitors are coming to your web site, what pages they are entering and exiting, how long they are remaining on your site for, what keywords people are searching for, unique page views, referring sites, etc …, is highly essential, wouldn’t it be excellent to be able to know exactly what visitors are doing, where on your pages they are visiting the longest for, which hyperlinks they are clicking on, which areas of your site visitors are browsing, and more?
Fortunately, heat map technology makes this easy and possible. Website heatmaps can be used for displaying areas on a website page that web visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytics and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and video session replays to your collection of key website analysis tools using an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that works with WordPress (and other web programs) and that lets you visually track your web site visitors’ every movement and generates live heatmaps showing precisely where they click and where they scroll throughout your site.
HeatMapTracker analytics tool also allows you to spy on every click your users make.
To learn more about the software go here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your readers engage with your content, the more you can improve your site’s user experience. Imagine knowing the specific barriers that have been preventing your site visitors from fully engaging with your website, like unclear navigation elements, or distracting banner ads. As the site owner, you can help your visitors to complete certain actions, such as join a newsletter or click on certain links.
Although Google Analytics has an overlay feature which can give you an idea of what links on a page are being clicked, a heatmap can reveal any clicks that visitors make on your page, whether these are links or not. This is important because if a heatmap report reveals that users are clicking on a graphic element that they think is a link, but is actually not a link, you could quickly fix this by adding a link to the image, or make it perfectly clear to your visitors that the image is just a graphic.
In short, heatmaps can be one of the best methods to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behaviour on your web site:
Monitor Everything Visitors Do On Your Web Site
HeatMapTracker records every browsing movement on your website, enabling you to see all page clicks, eye-tracking and page scrolling.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you no restrictions on user recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-off cost to own the application, after which you are then entitled to receive unlimited script updates and future enhancements for life.
Additional benefits of the Heat Map Tracker software include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web site, you can uncover challenges preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing User Behaviour: The video playbacks of your users’ browsing sessions reveal precisely what is taking place on your site. Click overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they stay in a particular location, how quickly they scroll down your pages and more! No more guessing or hoping … just pure information of what goes on when visitors visit your web pages.
- Increase Online Sales: Heat Map Tracker helps you increase visitor interaction with your site, which increases your sales and conversions. There are many ways to do this and we’ll go over several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker offers many features for WordPress users. Here are just some of these:
- Quick and easy to install and implement. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors spend more time on and see how far down your page your users scroll down to as a benchmark of how long your content can retain their attention. The software lets you review and analyze each and every user experience to help you understand how they are interacting with your website or particular pages on your site.
- Unlimited visitor recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can spy on user sessions on your website for one day, a couple of weeks, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can quickly see the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on the content that your visitors are more interested in. You can also monitor regional demographic data of your visitors and learn where they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and comments users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your business:
- Discover what’s working (i.e. where people are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements thinking that these may be links to somewhere else?
- Get useful information on how to refine your landing pages, sign up forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” testing to improve your site’s visitor impact, or optimize the impact of your landing page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if an element on the page needs to be included, changed, or deleted.
- Produce “before” and “after” case studies for digital services.
- Compare if users prefer to click images vs buttons versus text links, and how particular user segments interact within your web site.
- Review suspected site security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a respected online marketer with a solid reputation for delivering reliable product quality and customer support. The members area contains video instructions for installing and setting up the software.
Software Pricing
HeatMap Tracker is available in 3 different versions:
- Basic License – Single license only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 sites. Cost = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the software on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for digital service providers. Price = $497.00 One-off payment.
Please Note: Pricing for the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin retails for the amounts shown above. This may not be the actual price set by the product seller when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services such as Google Analytics provide great data on things such as the number of people coming to your website, how they are finding it and what they do whilst visiting your site. However, to truly gain deep knowledge into how your website and your content is being used by your visitors to connect with your business online, then a heat map analytics service can be a great way to do this.
We suggest getting a copy of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to increase sales of your products or services.
For more information, visit the software website here: Heat Map Tracker – Live ClickTracking & Heat Map Tracking Software
***