Being able to track and monitor visitor behavior is absolutely vital to the success of your business online.
The saying “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is going on on your website, then how will you improve your online results?
People have looked for useful ways to track and understand what users are up to in their web pages since web sites first appeared. From basic tracking counters, to powerful analytical tools like Google Analytics that record incredibly granular measurements.
Measuring visitor behaviour is vitally important for the success of your marketing strategy, not only because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous user behavior is the most reliable predictor of future behavior. Better, in fact, than knowing consumer demographics.
While the ability to analyze statistical information like the number of visitors are landing on your website, what pages they are coming and leaving from, how long they are remaining on your website for, keyword searches, page views, referring sites, etc …, is extremely important, wouldn’t it be great to be able to view exactly what users are clicking on, where they are navigating through, which hyperlinks they are clicking on, what areas of the site visitors are pausing to read more about, and more?
Fortunately, heat map tracking technology makes this possible. Web heat maps can be used to help pinpoint areas in a web site page that online visitors scan most frequently. Web heatmaps are also often integrated with other forms of statistical software and session replay software.
If you own a WordPress website, then you can easily add heat map tracking with recorded session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress and that visually tracks your web site users’ every movement and generates live heatmaps showing exactly where users click and where they are scrolling on your site content.
HeatMapTracker application enables you to see your site from your visitor’s point of view.
Go here to learn more about the software: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your readers are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that are preventing your users from fully benefiting from your website, such as unclear navigation elements, or disruptive ads. As a site owner, you can guide your site visitors to perform certain actions, such as opting into a newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can give you an idea of what links on your web page are being clicked, a heat map will also show you any clicks that users make on your page, whether these are actual links or not. This is a significant benefit because if a heat map analysis reveals that readers are clicking on an image that they think is a link, but turns out not to be a link, you can easily repair this by linking the image to the destination URL your readers are trying to get to, or let your users know that the image is not linked.
Heat maps, therefore, can be one of the most useful methods to test the design of your website, assess how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track user behaviour on your website:
Capture Everything Visitors Are Doing On Your Website
Heat Map Tracker lets you record every browsing movement on your website, allowing you to monitor all links and buttons clicked, eye-tracking and page scrolling.
Complete Control Without Limitations
The application is self-hosted, giving you no limits on session recording and pageviews.
Lifetime Updates And Enhancements
There is a one-time cost to own the HeatMapTracker script, after which you are then entitled to receive unlimited script upgrades and new features for life.
Some additional software benefits include the following:
- Improve Site Usability: By seeing how visitors experience your web pages, you can discover obstacles preventing users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behaviour: The screen video playbacks of your users’ sessions show you precisely what is taking place on your web site. Heat Maps let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they stay in a particular location, how far and quickly they scroll down your pages and more! No more guessing or making wrong assumptions … just real evidence of what happens when people navigate around your web pages.
- Increase Online Sales: Heat Map Tracker helps you increase user engagement with your business, which increases online sales and conversion rates. There are a number of ways to achieve this and we present a number of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many great features for website owners. Here are just a few of these:
- Fast and easy to install and implement. Ready to go in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and see how far down your page your users scroll as a benchmark of how long your site can keep them engaged. HeatMapTracker lets you study every single visitor experience to help you understand how they are interacting with your site or specific pages on your website.
- Unlimited session screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can measure users on your website for a day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that visitors are more interested in. You can also review regional demographic data of your visitors and learn where they are coming from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Understand what’s working (i.e. where users click) and what doesn’t work (where people aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements believing that they may be linking to another section?
- Get useful information on ways to refine your landing pages, sign up forms, memberships, screen resolution, etc.
- Get practical information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” experiments to improve your site’s visitor impact, or maximize the impact of the landing page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether an element on the page needs to be inserted, rearranged, or deleted.
- Produce “before” and “after” comparison reports for web-related services.
- Test whether users prefer to click on images versus buttons versus text links, and how specific user segments engage within your website.
- Analyze suspected website security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing reliable product quality and product support. The product download area contains video instructions for installing and setting up the software.
Software Cost
HeatMap Tracker is available in 3 different editions:
- Basic License – Use on one domain. Price = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to 10 websites. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Price = $497.00 Single Payment.
Note: The cost of purchasing this product depends on whether there are any promotions or limited-time specials being offered. The price shown above was correct at the time this review was written. This may or may not be the actual pricing set by the software developer when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing:
Additional Software Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics can provide great information on things such as how many people are visiting your site, how they found it and what they do during their visits. However, to really gain a deep understanding into how your web site and its content is being used by your visitors to connect with your business online, then a heat map analytics service can be a very practical way to do this.
We recommend that you consider getting a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your user-experience, visitor engagement and to generate more web sales.
To learn more, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracker
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