The ability to understand the behavior of visitors and users on your web site is absolutely important to your online success.
The adage ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is going on on your web pages, then how will you improve your results?
Business owners have been looking for ways to track and understand visitor behavior since web sites were first invented. From basic counters that track how many people have viewed your web site, to very powerful and sophisticated analytical software like Google Analytics and other applications that can provide very granular key data.
Learning about visitor behaviour is vitally important for the success of your digital marketing strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but it’s also been shown that past user behaviour is the most reliable indicator of future behaviour. It’s a more reliable predictor in fact, than demographics.
Although the ability to view statistical details like how many unique web users are visiting your web site, what pages they are arriving on and departing from, how long they are staying on your site for, which keywords are being searched for, page views, referring sites, etc …, is highly important, wouldn’t it also be excellent to be able to track precisely what users are doing, where on your pages they are visiting the longest for, what hyperlinks they are clicking on, which areas of your site they are pausing on, and more?
Fortunately, heat map technology makes this easy and possible. Web heatmaps are used to display areas of a website page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of web analytics and session replay software technologies.
If you own a WordPress-powered web site, then you can easily add heatmap tracking with video session replays to your business tool box using an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress and that visually tracks your web site visitors’ movements and creates instant heat maps that show where they are clicking and where they are scrolling on your site.
HeatMapTracker analytics tool allows you to see your site from your visitor’s perspective.
Learn more here: Heat Map Tracker
Benefits
The better you know how your visitors interact with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully accessing your site, such as unclear site navigation elements, or disruptive ads. As a site owner, you can encourage your users to perform certain actions, such as signing up to a newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature that can show you which links on a page are being clicked, a heatmap will reveal any clicks that users are making on your site, whether these are actual links or not. This is important because if a heat map report reveals that readers are clicking on a graphic element that they imagine to be a link, but turns out not to be a link, you can quickly edit this by adding a link to the image, or let your visitors know that the image is not linked.
Heat maps, therefore, can be one of the best ways to test your site design, assess how readable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to monitor user behavior on your website:
Capture Everything Users Do On Your Site
HeatMapTracker creates a screen video of every visitor session on your web site, enabling you to view all which page elements are being clicked, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The software is hosted on your own server, giving you unrestricted recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-time cost to buy the software, after which you are then entitled to receive free updates and all future enhancements.
Additional benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your site, you can identify difficulties preventing users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About User Behavior: The screen video recordings of your users’ sessions show you exactly what is taking place on your website. Heatmaps let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they hover on a specific area, how quickly they scroll down your site and more! No more guesses or making wrong assumptions … just real evidence of what takes place when users navigate around your web pages.
- Increase Website Sales: HeatMapTracker helps you improve user engagement with your site, which increases online sales and conversion rates. There are a number of ways to do this and we’ll present a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many features for website owners. Here are just a few of these:
- Fast and simple to install and implement. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your pages visitors look at and monitor how far down your page your visitors read down to as a benchmark of the length of time your site can keep them interested. HeatMap Tracker lets you analyze every single user session to see how visitors interact with your website or certain pages on the website.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can measure users on your web pages for one day, a week or two, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily view which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that users are more interested in. You can also monitor regional demographics of your visitors and see which part of the world they are visiting from.
Additional software features:
The image below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and comments plugin customers have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:
- Learn what works (i.e. where visitors click) and what’s not working (where visitors aren’t clicking). For example, are visitors watching your videos? Are they clicking on graphic elements thinking that they may link to another location?
- Get useful information on ways to refine your landing pages, signup forms, checkout processes, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” tests to improve your site’s visitor impact, or optimize the impact of the home page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if a page element should be inserted, redesigned, or removed.
- Produce “before” and “after” case studies for web-related services.
- Analyze if visitors tend to click images vs buttons versus text links, and how particular user segments interact with your website.
- Confirm confirmed site security issues or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering robust products and customer support. The members area includes video tutorials for installing and setting up the software.
Software Price
HeatMap Tracker comes in 3 separate editions:
- Basic (Single) License – Single license only. Price = $197.00 Single Payment.
- Professional License – Licensed for up to ten sites. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license lets you install the software on as many sites as you need, create client accounts, and set up automated PayPal client invoices, making it ideal for digital marketing agencies. Price = $497.00 One-off payment.
Please Note: Pricing details of HeatMapTracker depends on whether there are any promotions or limited-time special offers. The above reflects the price at the time this content was published. This may or may not be the actual pricing charged by the software seller when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services such as Google Analytics provide important information on things such as the number of people arriving on your pages, how they found it and what they do whilst on your web site. However, if you want to truly gain a deep understanding into how your web site and its content is being used by your visitors to connect with your business online, then a heat map analytics application can be a very practical way to do this.
We recommend purchasing a license of Heat Map Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for generating more online sales.
To learn more, visit the software website here: Heat Map Tracker – Live ClickTracking And HeatMap Tracker
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