The ability to track and monitor the behavior of visitors and users on your website or blog is absolutely important to the success of your business online.
The old business management adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening when users arrive on your website, then how would you know what needs to be improved?
People have looked for ways to track and understand user behavior since websites first appeared. From basic counters that track the number of visitors, to sophisticated analytical tools like Google Analytics which deliver granular information.
Understanding user behaviour is important for a successful marketing strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven that past consumer behavior is the most reliable predictor of future behavior. It’s an even better indicator, in fact, than demographics.
Although the ability to see statistical details such as the number of web users are checking out your website, which pages they are arriving on and departing from, how long they are remaining on your website for, keyword searches, average page views, referring web sites, and so on, is vitally important, wouldn’t it be excellent to be able to view exactly what users are doing, where on your site they are navigating around in, what hyperlinks they are clicking on, which areas of your content they are mostly interested in, and more?
Fortunately, heatmap tracking technology makes this possible. Web heat maps can be used to help pinpoint areas on a web site page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking with video session replays to your business tool box with an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software application that is compatible with WordPress and that lets you record your site users’ movements and creates instant heatmaps that show exactly where they are clicking and where they scroll on your site content.
The HeatMapTracker software also allows you to see your site from your visitor’s point of view.
More info: HeatMap Tracker
Benefits
The more accurately you know how your readers engage with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully engaging with your website, like unclear navigation elements, or distracting ads. As the website owner, you can guide your visitors to perform certain actions, such as join a newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature that can give you an idea of what links on a page are being clicked, a heatmap can also show you any clicks that users are making on your site, whether they are links or not. This is a significant benefit because if a heatmap report reveals that readers are clicking on a graphic element which they imagine to be a link, but turns out not to be a hyperlinked image, you can quickly change this by linking the image to the destination URL your readers are trying to get to, or make it clear to your readers that the image is just a visual element.
Heatmaps, therefore, can be one of the most useful methods to test the design of your site, see how readable your site is and improve conversions.
Here are just some of the benefits of using Heat Map Tracker to track user behaviour on your site:
Monitor Everything Users Are Doing On Your Website
HeatMap Tracker captures every browsing session on your website, enabling you to observe all which page elements are being clicked, eye-tracking and page scrolling.
Complete Control With No Limitations
The application allows you to self-host the technology, giving you unrestricted recordings and pageviews.
Unlimited Upgrades And Enhancements
There is a one-time cost to buy the HeatMapTracker script, which entitles you to receive unlimited application updates and new features for life.
Additional benefits of the HeatMapTracker script include the following:
- Improve Your Marketing Efforts: By seeing how visitors use your web pages, you can spot difficulties preventing visitors from taking desired actions and correct these.
- No More Guessing Visitor Behavior: The screen video playbacks of your users’ browsing sessions allow you to see precisely what is taking place on your site. Heat Maps let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they browse in a specific area, how far they scroll down your pages and more! No more guessing or making wrong assumptions … just accurate information of what takes place when visitors move around your site.
- Increase Visitor Engagement: Heat Map Tracker helps you improve visitor engagement with your site, which improves sales and conversion rates. There are a number of ways to achieve this and we’ll list a few of these in the “Tips” section further below.
Features
HeatMap Tracker offers many features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors look at and monitor how far down the page your visitors scroll as a measure of how long your site can keep them interested. The software lets you study each and every visitor experience to help you understand how they are interacting with your website or particular pages on the web site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can measure visitors on your website for a few days, a couple of weeks, a month, or more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view total visitors, tracked pages and all sessions the heatmap analytics software has recorded for each project. You can easily see the top pages your readers are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that visitors are more interested in. You can also access regional demographic data of all visitors and see where they are coming from.
Additional features:
The table below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Learn what’s working (i.e. where people click) and what doesn’t work (where visitors aren’t going to). For example, are people engaging with your videos? Are they clicking on images assuming that these link to somewhere else?
- Get useful information on how to improve your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” experiments to improve your home page’s “first impression”, or optimize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether any new content could be inserted, redesigned, or taken out.
- Create “before” and “after” case studies for digital services.
- Test whether users tend to click images versus buttons vs text links, and how particular user segments interact with your web site.
- Review confirmed website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering great products and product support. The members area contains video tutorials for installing and setting up the software.
Product Pricing
HeatMap Tracker is available in 3 versions:
- Basic (Single) License – Use on one domain. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten websites. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, session recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Cost = $497.00 One-off payment.
Please Note: Price details for the HeatMap Tracker software depends on whether there are any promotions or limited-time special offers. Currently, the product is being retailed for the pricing shown above. This may not be the actual price charged by the plugin seller when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services like Google Analytics can give you some good data on things such as the number of people visiting your pages, how they are finding it and what they are doing during their visits. However, to really gain a real-time understanding into how your website and your content is helping your visitors to engage with your business online, then a heat map analytics software tool can be a great way to do so.
We recommend that you consider purchasing a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to get more sales.
For full details, check out the software here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracking Software
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