The ability to understand visitor behavior is absolutely important to your online success.
The business management adage ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is going on on your site, then how can you know what needs to be improved?
Website users have been looking for accurate methods to track and understand user behaviour since web sites first appeared. From basic tracking counters, to very sophisticated and powerful statistical tracking software like Google Analytics that capture incredibly detailed data.
Knowing visitor behaviour is very important for a successful website, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also proves that previous user behaviour is the most reliable indicator of future behaviour. Better, in fact, than knowing demographics.
Although being able to analyze valuable data such as how many visitors are visiting your web site, what pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, page views, referring websites, and so on, is extremely important, wouldn’t it also be excellent to track precisely what visitors are reading, where they are navigating through, which hyperlinks they are clicking on, which areas of the site visitors are most interested in, and so on?
Fortunately, heat map technology makes this easy. Web heatmaps are used to review areas on a website page that web visitors scan most frequently. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software.
If you use WordPress, then you can easily add heatmap tracking and video session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that lets you track your website users’ movements and generates instant heatmaps showing where they are clicking and where they scroll throughout your web site.
The HeatMapTracker application also allows you to look over the shoulders of everyone who visits your web site.
To learn more about this script go here: HeatMapTracker
Benefits
The more accurately you know how your users interact with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully benefiting from your website, such as unclear navigation elements, or disruptive banner ads. As the website owner, you can encourage your users to perform certain actions, such as signing up to your newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature that can show you which links on a web page are being clicked, a heatmap can also reveal any clicks that visitors are making on your page, whether they are links or not. This is important because if a heatmap analysis reveals that users are clicking on an image which they think is a link, but turns out not to be a link, you can easily edit this by adding a link to the image, or make it crystal clear to your readers that the image is not linked.
In short, heatmaps can be one of the best ways to test the design of your website, assess how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor user behavior on your site:
Monitor Everything Users Do On Your Web Pages
HeatMapTracker creates a playback video of every visitor session on your website, allowing you to capture all which buttons and links are being clicked, eye-tracking and page scrolls.
Full Control Without Restrictions
The script is hosted on your server, giving you no-limit session recording and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off investment to own the software, which then entitles you to receive unlimited updates and all future enhancements.
Additional benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors use your web site, you can spot challenges preventing users from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing User Behaviour: The screen video recordings of your users’ sessions allow you to see exactly what is happening on your web pages. Click overlays let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they choose to stay on a specific spot, how far they scroll down your content and more! No more guesses or hoping … just real evidence of what happens when users move around your site.
- Increase Visitor Engagement: HeatMap Tracker helps you improve visitor interaction with your site, which increases sales and conversions. There are many ways to do this and we present a number of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many features for web site owners. Here are just some of these:
- Quick and simple to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and observe how far down your page your visitors scroll down to as an indicator of how long your site can engage them for. HeatMapTracker lets you analyze every single visitor session to see how visitors are interacting with your website or certain pages on your site.
- Unlimited session screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can measure visitor sessions on your web pages for 1 day, a few weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can quickly see the top pages your readers are moving towards and how they interact with each page’s content, allowing you to invest more time on the content that your visitors are more interested in. You can also review regional demographics of all visitors and learn where they are coming from.
Additional features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and comments that users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Learn what’s working (i.e. where visitors click) and what’s not working (where people aren’t going to). For example, are people engaging with your videos? Are they clicking on images assuming that these may be links to another area of your site?
- Get actionable information on how to improve your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of the home page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if any new content could be inserted, redesigned, or taken out.
- Produce “before” and “after” comparison reports for digital services.
- Compare if users tend to click images versus buttons vs text links, and how particular user segments engage within your website.
- Investigate confirmed site security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering reliable products and customer support. The member download area contains video tutorials for installing and configuring the software.
Product Price
HeatMapTracker comes in 3 editions:
- Basic (Single) License – Installs on 1 domain. Cost = $197.00 One-time.
- Professional License – Installs on up to 10 domains. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital marketing service providers. Price = $497.00 One-off payment.
Note: The cost of purchasing the product depends on whether there are any promotions or limited-time specials being offered. The price shown above was current when this content was published. This may not be the actual pricing set by the software seller when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price here:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide you with very useful data on things such as how many people are coming to your website, how they are finding it and what they do during their visits. However, if you want to really gain a real-time understanding into how your site and its content is helping your visitors to interact with your business online, then a heat map analytics software tool can be a very practical way to do so.
We suggest getting a copy of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to get more web sales.
For more information, visit the software website: HeatMapTracker – Live ClickTracking And HeatMap Tracking Plugin
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