HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

The ability to track, monitor and view visitor behavior is extremely important to the success of your business online.

The adage “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is going on on your website, then how will you know what areas need improving?

Businesses have been looking for ways to track and analyze user behaviour since websites were first invented. From simple tracking counters, to sophisticated analytical tools like Google Analytics that record and display incredible key metrics.

Knowing visitor behavior is vitally important for the success of your website, not only because it allows you to understand what visitors are doing so you can improve your results, but research also shows that previous consumer behavior is the most reliable indicator of future behavior. It’s an even better indicator, in fact, than knowing visitor demographics.

Although being able to monitor valuable reports such as how many web users are coming to your site, what pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, unique page views, referring web sites, and so on, is highly essential, wouldn’t it also be useful to be able to track exactly what visitors are doing, where on your pages they are navigating through for the longest period of time, what links they are clicking on, what areas of your content visitors are reading, and more?

Fortunately, heat map tracking technology makes this possible. Website heat maps have been used for displaying areas of a web site page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of web analytics and session replay software.

Heat Map Tracker

If you own a WordPress-powered website or blog, then you can easily add heatmap tracking with recorded visitor session replays to your collection of essential website analysis tools with an easy-to-install and inexpensive WordPress-compatible software tool.

HeatMapTracker – Live Click Tracking & HeatMap Tracker

Heat Map Tracker

(HeatMap Tracker)

Description

Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that visually records your website visitors’ complete journey and generates instant heatmaps showing precisely where they are clicking and where they scroll throughout your site content.

Heat Map Tracker

HeatMapTracker software lets you capture every action your visitors make.

HeatMapTracker

Learn more about the script here: Heat Map Tracker

Benefits Of Using Heat Map Tracker

The better you know how your visitors are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the specific barriers that prevent your readers from fully benefiting from your site, like confusing navigation elements, or distracting design elements. As the site owner, you can help your visitors to complete certain actions, such as opting into a newsletter or click on specific links or buttons.

While Google Analytics has an overlay feature that can give you an idea of which links on your web page are being clicked, a heat map can show you any clicks that users make on your page, whether they are links or not. This is an important benefit because if a heat map analysis helps you discover that visitors are clicking on a graphic element that they imagine to be a link, but turns out not to be a link, you would be able to quickly fix this by adding a link to the image, or let your users know that the image is not linked.

In short, heatmaps can be one of the best methods to test the design of your website, see how readable your content is and help to improve conversions.

Here are just a few of the benefits of using Heat Map Tracker to track user behavior on your site:

Monitor Everything Users Are Doing On Your Website

HeatMap Tracker creates a video of every browsing movement on your web site, enabling you to capture all which page elements are being clicked, eye-tracking and scrolls.

Full Control Without Limitations

The application is self-hosted, giving you no restrictions on user recordings and playbacks.

Free Upgrades & Enhancements

There is a one-off investment to own the HeatMapTracker software, which then entitles you to receive free upgrades and future enhancements.

Additional benefits include the following:

  • Improve Your Marketing Efforts: By seeing how visitors experience your website, you can spot problems preventing visitors from progressing to the end of your sales funnel and optimize your site.
  • Stop Guessing Visitor Behavior: The video recordings of your users’ browser sessions show you exactly what is happening on your web pages. Screen overlays let you see exactly which elements visitors click on, where they are drawn to most on your website, how long they hover on a specific location, how quickly they scroll down your pages and more! No more guessing or hoping … just real metrics of what takes place when people come to your web site.
  • Increase User Engagement: HeatMapTracker lets you improve visitor engagement with your site, which improves online sales and conversions. There are many ways to achieve this and we’ll go over several of these in the “Tips” section later in this review.

Features

HeatMapTracker provides many features for WordPress users. Here are just some of these:

  • Fast and easy to install and configure. Ready to use in no time.
  • View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and monitor how far down the page your users scroll down to as a measure of the length of time your sales message can keep them engaged. The software lets you review and analyze each and every visitor action to help you see how visitors interact with your site or particular pages on your web site.
  • Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can record visitor sessions on your site for one day, a few weeks, a month, or even more!
  • In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your users are more interested in. You can also view regional demographic data of your visitors and discover where they are coming from.

Heat Map Tracker

Additional features:

The chart below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:

Heat Map Tracker

Testimonials

Below are a few of the testimonials customers have published about HeatMapTracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

Heat Map Tracker Tips

Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:

  • Learn what works (i.e. where visitors click) and what doesn’t work (where people aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements believing that these are links to somewhere else?
  • Get actionable data on ways to improve your landing pages, sign-up forms, subscriptions, navigation, etc.
  • Get practical data on ways to create A/B split testing to improve results
  • Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
  • Conducting “above the fold” tests to improve your site’s “first impression”, or optimize the impact of the landing page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
  • Identify whether a page element should be added, modified, or taken out.
  • Create “before” and “after” case studies for online marketing services.
  • Test if users tend to click on images versus buttons vs text links, and how particular user segments engage within your web site.
  • Analyze suspected site security and vulnerabilities.

Support

HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing reliable products and product support. The member download area includes video instructions for installing and setting up the software.

Software Cost

HeatMap Tracker is available in three different editions:

  • Basic License – Licensed for one domain. Cost = $197.00 One-time.
  • Professional License – Allows you to install on up to ten sites. Cost = $297.00 One-off payment.
  • Agency License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Cost = $497.00 One-time.

Please Note: Current pricing for the product depends on whether there are any promotions or limited-time specials being offered. The price above was current when this article was published. This may not be the actual pricing set by the plugin developer when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for current pricing details:

Additional Software Info

For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.

Our Recommendation

Services like Google Analytics can provide you with important data on things such as how many people are coming to your website, how they find it and what they do whilst visiting your web site. However, to truly gain a deep understanding into how your site and your content is being used by your visitors to interact with your business online, then a heatmap analytics tool can be a very practical way to do this.

We suggest buying a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to make more sales.

HeatMapTracker

For more details, check out the software here: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Software

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