The ability to track, monitor and view the behavior of visitors on your web site is most important to the success of your business online.
The management saying ”you can’t manage what you can’t measure” is as true today as ever. If you don’t know what is happening when visitors arrive on your site, then how can you know what areas need improving?
People have looked for ways to track and analyze what is happening since web sites were first developed. From basic counters that track visitors, to very sophisticated analytical software like Google Analytics and other applications which can capture detailed key metrics.
Measuring visitor behavior is very important for the success of your digital marketing and content strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also confirms that previous consumer behavior is the most reliable indicator of future behavior. It’s a more reliable indicator in fact, than demographics.
While being able to view statistical details such as how many unique visitors are landing on your site, what pages they are coming and leaving from, how long they are remaining on your website for, what terms people are searching for, average page views, referring web sites, and so on, is extremely useful, wouldn’t it also be useful to be able to track precisely what users are clicking on, where on your pages they are visiting the longest time on, which hyperlinks they are clicking on, which parts of your content they are pausing on, and so on?
Fortunately, heat map technology makes this easy and possible. Web heatmaps are used to help pinpoint areas in a web page most frequently scanned by online visitors. Web heat maps are also often integrated with other forms of statistical software and session replay software technologies.
If you own a WordPress website or blog, then it’s easy to add heat map tracking with session replays to your arsenal of essential online analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress (and other programs) and that visually tracks your site visitors’ complete session and creates instant heat maps showing precisely where users are clicking and where they scroll throughout your pages.
HeatMapTracker analytics tool also lets you see your website from your visitor’s perspective.
Go here to learn more: HeatMap Tracker
Benefits
The better you know how your readers interact with your site, the more you can improve your website’s user experience. Imagine knowing the specific issues that are preventing your prospects from fully accessing your site, like confusing navigation layouts, or distracting adverts. As a site owner, you can help your users to perform certain actions, such as opt into a newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature which can show you what links on your web page are being clicked, a heatmap will also reveal any clicks that users are making on your page, whether these are actual links or not. This is important because if a heatmap analysis helps you discover that users are clicking on an image that they suppose to be a link, but happens to not be a link, you can easily edit this by adding a link to the image, or let your users know that the image is not linked.
Heatmaps, therefore, can be one of the most useful ways to test the design of your site, see how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your site:
Monitor Everything Users Do On Your Web Site
Heat Map Tracker captures every browsing session on your website, allowing you to view all clicks, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The script is hosted on your server, giving you unlimited visitor recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to purchase the script, after which you are then entitled to receive unlimited upgrades and added features for free.
Additional benefits of the software include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web pages, you can identify challenges that prevent visitors from progressing to the end of your sales funnel and reach your site benchmarks.
- No More Guessing User Behavior: The screen video recordings of your visitors’ sessions show you precisely what is happening on your website. Click overlays let you see exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they stay in a specific location, how fast they navigate down your content and more! No more guesses or making wrong assumptions … just pure metrics of what happens when people come to your website.
- Increase Website Sales: Heat Map Tracker helps you improve user engagement with your site, which improves online sales and conversions. There are many ways to achieve this and we discuss several of these in the “Tips” section further below.
Software Features
HeatMapTracker provides many great features for website owners. Here are just a few of these:
- Quick and simple to install and configure. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your pages visitors eyes are drawn to and see how far down your sales pages your visitors read down to as an average of how long your sales message can engage them for. HeatMapTracker lets you study each and every user session to see how they are interacting with your website or some pages on the website.
- Unlimited session screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can measure visitor sessions on your site for a day, one week, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly view which pages your readers are moving towards and how they are interacting with each page’s content, allowing you to invest more time on the content that your visitors are more interested in. You can also view regional demographic data of your visitors and see which part of the world they are visiting from.
Additional features:
The table below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Understand what works (i.e. where people click) and what’s not working (where users aren’t clicking). For example, are users watching your videos? Are they clicking on images assuming that these may link to another location?
- Get actionable data on ways to optimize your landing pages, signup forms, memberships, screen resolution, etc.
- Get practical information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” experimentation to improve your site’s visitor impact, or maximize the impact of your home page’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if an element on the page needs to be added, edited, or taken out.
- Produce “before” and “after” comparison reports for online marketing services.
- Test whether users tend to click on images vs buttons versus text links, and how particular user segments interact within your site.
- Review confirmed website security weaknesses or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering robust product quality and product support. The product download area contains video tutorials for installing and setting up the software.
Product Pricing
HeatMap Tracker is available in 3 editions:
- Basic (Single) License – Installs on one site. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 domains. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Price = $497.00 One-time.
Note: The price of the product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this article was published. This may or may not be the actual pricing set by the software seller when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services such as Google Analytics can provide you with great data on things such as how many people are coming to your site, how they find it and what they are doing during their visits. However, if you want to truly gain deeper insights into how your site and its content is helping your visitors to connect with your digital presence, then a heatmap analytics software tool can be a very practical way to do this.
We suggest buying a copy of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to generate more web sales.
For complete details, check out the software here: HeatMapTracker – Real-Time ClickTracking & HeatMap Tracker
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