The ability to track and monitor the behavior of visitors and users on your site is extremely important to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening when visitors arrive on your site, how can you improve your results?
Business owners have been looking for ways to track and understand what is happening since web sites were first invented. From basic tracking counters, to very powerful and sophisticated statistical tracking software like Google Analytics that can capture incredibly detailed data.
Tracking visitor behaviour is important for a successful marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven that previous visitor behaviour is the most reliable indicator of future behavior. Better, in fact, than demographics.
Although the ability to view key metrics like how many unique visitors are landing on your web site, what pages they are landing on and leaving from, how long they are staying on your website for, what keywords people are searching for, page views, referring sites, and so on, is vitally important, wouldn’t it be useful to be able to know exactly what visitors are clicking on, where on your pages they are visiting the longest time on, which links they are clicking on, which areas of the content visitors are reading, and so on?
Fortunately, heat map technology makes this possible. Web heat maps can be used to help pinpoint areas in a web page that web visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking and recorded user session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that works with WordPress (and other CMS applications) and that visually records your site users’ complete session and generates live heatmaps that show precisely where they click and where they scroll on your site content.
The HeatMapTracker analytics tool lets you look over the shoulders of every person who comes to your site.
For more details, visit the software site here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your readers engage with your website, the more you can improve your site’s user experience. Imagine knowing the specific issues that are preventing your prospects from fully benefiting from your site, such as unclear navigation elements, or disruptive design elements. As the site owner, you can encourage your site visitors to complete certain actions, such as opt into a newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of which links on a page are being clicked, a heatmap will reveal any clicks that users make on your page, regardless of whether these are links or not. This is an important benefit because if a heat map analysis helps you discover that readers are clicking on an image which they suppose to be a link, but is actually not a hyperlinked image, you can quickly change this by linking the image to the destination URL your readers are trying to get to, or let your readers know that the image is just a visual element.
In short, heat maps can be one of the most useful ways to test the design of your site, assess how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your site:
See Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker creates a video of every user browsing movement on your web site, allowing you to monitor all page clicks, eye-tracking and page scrolling movement.
Full Control Without Limitations
The application is hosted on your server, giving you no-limit recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-time cost to own the software, which entitles you to receive unlimited upgrades and enhancements for life.
Additional application benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your website, you can uncover problems preventing visitors from taking desired actions and improve your sales process.
- Stop Guessing User Behaviour: The video playbacks of your users’ sessions let you understand exactly what is happening on your web pages. Heatmaps let you see exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they stay on a particular area, how quickly they navigate down your content and more! No more guesses or making wrong assumptions … just real metrics of what goes on when users visit your web pages.
- Increase Website Sales: HeatMapTracker lets you increase visitor engagement with your business, which improves sales and conversions. There are many ways to achieve this and we’ll present a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker includes many features for site owners. Here are just a few of these:
- Fast and simple to install and configure. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and observe how far down the page your users read down to as an average of how long your website and/or sales copy can keep them engaged. The software lets you analyze every single visitor action to help you learn how they interact with your site or some pages on your web site.
- Unlimited session recording and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can spy on visitor sessions on your web pages for 1 day, a week or two, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily view the top pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on the content that your visitors care about. You can also see regional location data of your visitors and discover where they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials plugin users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your results:
- Learn what’s working (i.e. where users click) and what’s not working (where people are not clicking). For example, are users engaging with your videos? Are they clicking on images assuming that these link to somewhere else?
- Get useful data on ways to refine your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” testing to improve your home page’s “first impression”, or maximize the impact of your home page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify whether a section of the content should be added, rearranged, or taken out.
- Create “before” and “after” case studies for web-related services.
- Compare if visitors prefer to click images vs buttons versus text links, and how particular user segments engage with your site.
- Diagnose potential website security problems or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering reliable products and customer support. The member download area includes video instructions for installing and setting up the software.
Product Cost
HeatMapTracker is available in 3 separate versions:
- Basic License – Single domain only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to 10 sites. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web agencies. Cost = $497.00 One-off payment.
Note: The price of the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the plugin retails for the amounts shown above. This may or may not be the actual price charged by the plugin developer when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services such as Google Analytics can provide useful metrics on things such as how many people are coming to your site, how they are finding it and what they are doing whilst on your web site. However, to really gain an insight into how your website and your content is being used by your visitors to connect with your business online, then a heat map analytics software application can be a great way to do so.
We suggest purchasing a copy of HeatMapTracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for increasing sales of your products or services.
For more information, check out the software here: Heat Map Tracker – Real-Time ClickTracking & Heat Map Tracking Software
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