Being able to track, monitor and view the behavior of visitors and users on your web site is absolutely vital to your online success.
The adage “if you can’t measure it, you can’t manage it” is as true in the digital age as it has ever been. If you don’t know what is happening on your site, how will you improve your results online?
People have been looking for ways to track and analyze what visitors are doing in their web-sites since web sites were first created. From simple counters that track visitor numbers, to very powerful analytical software like Google Analytics and other applications which record and let you see an exceptional amount of metrics.
Understanding visitor behaviour is important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can better your results, but testing also shows that previous consumer behaviour is the best indicator of future behaviour. It’s an even better predictor, in fact, than demographics.
Although the ability to view key details like how many web users are landing on your web site, which pages they are landing on and leaving from, how long they are remaining on your website for, what keywords are being searched for, average page views, referring web sites, etc …, is extremely important, wouldn’t it also be useful to be able to know precisely what visitors are doing, where on your pages they are staying the longest time on, what hyperlinks they are clicking on, which areas of the content visitors are most intrigued about, and more?
Fortunately, heatmap tracking technology makes this easy. Website heat maps have been used to analyze areas in a web page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of web analytics and session replay software technologies.
If you own a WordPress-powered site, then you can easily add heat map tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress and that visually records your website visitors’ movements and generates live heatmaps showing where users are clicking and where they scroll on your site.
The HeatMapTracker analytics tool also allows you to look over the shoulders of everyone who visits your web site.
Go here to learn more about this script: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your readers are interacting with your site, the more you can improve your site’s user experience. Imagine knowing the exact barriers that are preventing your readers from fully accessing your website, such as confusing navigation elements, or distracting adverts. As the site owner, you can guide your site visitors to perform certain actions, such as opt into your newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature which can show you which links on a web page are being clicked, a heat map can also show you any clicks that visitors are making on your page, whether they are links or not. This is an important benefit because if a heat map report reveals that visitors are clicking on an image that they suppose to be a link, but happens to not be a hyperlinked image, you would be able to quickly edit this by adding a link to the image, or let your readers know that the image is just a visual element.
Heatmaps, therefore, are one of the best ways to test the design of your website, measure how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track user behavior on your site:
Observe Everything Users Do On Your Web Pages
The software records every user browsing session on your web site, allowing you to record all clicks, eye-tracking and page scrolling.
Full Control Without Limitations
The application is hosted on your own server, giving you no restrictions on user recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-off investment to purchase the application, which then entitles you to receive lifetime upgrades and enhancements.
Some additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your site, you can uncover problem areas that prevent users from taking desired actions and improve your sales process.
- Stop Guessing User Behavior: The video playbacks of your users’ browser sessions reveal exactly what takes place on your web pages. Heatmaps let you know exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they stay in a particular section, how far and quickly they navigate down your content and more! No more guesses or making wrong assumptions … just pure data of what takes place when visitors land on your web pages.
- Increase Website Sales: Heat Map Tracker helps you improve visitor interaction with your site, which increases your sales and conversion rates. There are a number of ways to achieve this and we discuss some of these in the “Tips” section further below.
Features
HeatMap Tracker includes many features for site owners. Here are just a few of these:
- Quick and easy to install and implement. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and see how far down your page your users scroll as an average of how long your website and/or sales copy can retain their attention. The software lets you study each and every visitor action to help you understand how visitors interact with your site or specific pages on the site.
- Unlimited session screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can measure visitors on your site for one day, one week, a month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can quickly see the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your readers care about. You can also access regional location data of your visitors and learn which part of the world they are coming from.
Additional features:
The table below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials plugin customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Discover what’s working (i.e. where people are clicking) and what doesn’t work (where people are not clicking). For example, are people engaging with your videos? Are they clicking on images assuming that they may be links to somewhere else?
- Get insights on ways to improve your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” tests to improve your website’s “first impression”, or maximize the impact of your website’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a page element should be inserted, redesigned, or taken out.
- Produce “before” and “after” comparison reports for web-related services.
- Analyze whether visitors prefer to click images versus buttons versus text links, and how specific user segments engage within your website.
- Confirm confirmed website security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for delivering exceptional product quality and customer support. The members area contains video instructions for installing and configuring the software.
Software Cost
Heat Map Tracker is available in 3 versions:
- Basic License – Single license only. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to ten sites. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development service providers. Price = $497.00 Single Payment.
Please Note: Price details for this product depends on whether there are any promotions or limited-time special offers. The above reflects the price when this content was written. This may not be the actual pricing charged by the software seller when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing information:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services such as Google Analytics can provide you with very useful information on things such as the number of people visiting your site, how they found it and what they are doing whilst visiting your website. However, if you want to really gain deep knowledge into how your web site and your content is helping your visitors to connect with your business online, then a heat map analytics tool can be a great way to do this.
We suggest buying a copy of HeatMapTracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to make more online sales.
For complete details, check out the software here: HeatMap Tracker – Live ClickTracking & HeatMap Tracker
***