The ability to track, monitor and understand the behavior of visitors and users on your site is absolutely important to your online success.
The old business saying “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is happening on your web site, then how will you improve your results online?
People have looked for practical ways to track and analyze user behaviour since web sites first appeared. From basic tracking counters, to very sophisticated analytical software like Google Analytics which deliver detailed measurements.
Measuring user behavior is very important for a successful online business marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that previous user behaviour is the most reliable way to predict future behaviour. It’s an even better indicator, in fact, than knowing visitor demographics.
While being able to monitor statistical information like the number of unique visitors are checking out your site, what pages they are coming and leaving from, how long they are remaining on your website for, which keywords people are searching for, average page views, referring websites, etc …, is highly important, wouldn’t it also be excellent to be able to view exactly what visitors are reading, where on your pages they are visiting the longest time on, what links they are clicking on, what parts of your site they are browsing, and more?
Fortunately, heatmap technology makes this possible. Web heatmaps have been used to help pinpoint areas on a website page most frequently scanned by online visitors. Web heatmaps can also be used alongside other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heatmap tracking and recorded session replays to your arsenal of key online analysis tools with an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that is compatible with WordPress (and other web programs) and that lets you track your web site users’ movements and creates live heat maps that show precisely where they are clicking and where they are scrolling on your site.
The HeatMapTracker software also allows you to see your website from your visitor’s unique point of view.
Go here to learn more about this script: Heat Map Tracker
Benefits
The more accurate data you have about how your visitors are interacting with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your readers from fully benefiting from your site, such as confusing site navigation layouts, or distracting ads. As the site owner, you can encourage your visitors to complete certain actions, such as signing up to a newsletter or click on certain links.
Although Google Analytics has its overlay feature which can show you what links on a page are being clicked, a heatmap will display any clicks that visitors make on your page, whether these are links or not. This is important because if a heat map analysis reveals that visitors are clicking on an image which they think is a link, but turns out not to be a hyperlinked image, you could quickly edit this by linking the image to the page your users are trying to get to, or make it perfectly clear to your visitors that the image is not linked.
Heat maps, therefore, are one of the best methods to test the design of your site, assess how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor user behaviour on your site:
Monitor Everything Users Are Doing On Your Site
HeatMapTracker lets you record every visitor movement on your site, allowing you to observe all page clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The software is hosted on your own server, giving you unrestricted recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-time cost to buy the HeatMapTracker application, after which you are then entitled to receive unlimited upgrades and added features for life.
Additional script benefits include the following:
- Improve Site Usability: By seeing how visitors experience your site, you can spot challenges preventing users from taking desired actions and improve your sales process.
- Stop Guessing User Behavior: The video recordings of your users’ sessions reveal precisely what happens on your web site. Screen overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they stay in a specific area, how quickly they navigate down your pages and more! No more guesses or making wrong assumptions … just real information of what takes place when people visit your web pages.
- Increase Website Sales: Heat Map Tracker helps you improve visitor interaction with your site, which increases your online sales and conversions. There are many ways to do this and we’ll go over a number of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors look at and monitor how far down your product pages your visitors scroll as a measure of the length of time your sales message can keep them interested. The software lets you review and analyze each and every user session to help you learn how they interact with your website or some pages on your site.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can capture visitor sessions on your pages for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your visitors are moving towards and how they interact with the content on each page, allowing you to invest more time on improving content that your users are more interested in. You can also view regional demographics of all visitors and see where they are visiting from.
Additional features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and feedback plugin users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your results:
- Discover what’s working (i.e. where people are clicking) and what’s not working (where users aren’t going to). For example, are people engaging with your videos? Are they clicking on images assuming that they lead to another area of your site?
- Get practical information on how to optimize your landing pages, sign up forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your site’s visitor impact, or maximize the impact of your site’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify if an element on the page should be included, changed, or removed.
- Produce “before” and “after” comparison reports for web-related services.
- Compare whether users tend to click images versus buttons versus text links, and how particular user segments interact with your web site.
- Review suspected site security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a respected online marketer with a solid reputation for delivering great products and support. The members area contains video tutorials for installing and setting up the software.
Product Pricing
HeatMap Tracker is available in 3 editions:
- Basic (Single) License – Single license only. Cost = $197.00 One-off payment.
- Professional License – Installs on up to 10 sites. Cost = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Price = $497.00 One-time.
Please Note: Current pricing for this product depends on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this content was published. This may or may not be the actual pricing set by the product developer when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price:
Additional Software Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services like Google Analytics can give you some important information on things such as how many people are arriving on your site, how they found it and what they are doing during their visits. However, to truly gain a deep understanding into how your website and its content is helping your visitors to engage with your business online, then a heatmap analytics service can be extremely practical.
We recommend purchasing a license of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, visitor engagement and for increasing your web sales.
For more details, visit the software website: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracker
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