Being able to track, monitor and understand visitor behavior is extremely important to your online success.
The adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening on your web pages, how can you get better online results?
People have looked for ways to track and understand user behaviour since web sites first appeared. From basic counters that track the number of visitors, to sophisticated and powerful analytical tools like Google Analytics which capture incredibly fine key information.
Analyzing visitor behaviour is vitally important for a successful digital presence, not only because it enables you to understand what visitors are doing so you can improve your results, but research also proves that past user behavior is the most reliable way to predict future behaviour. It’s an even more more reliable predictor in fact, than knowing demographics.
While being able to view statistical reports such as how many unique visitors are visiting your web site, which pages they are coming and leaving from, how long they are staying on your website for, which keywords are being searched for, page views, referring sites, and so on, is vitally important, wouldn’t it also be great to track exactly what visitors are clicking on, where on your pages they are navigating around in, which links they are clicking on, what areas of your page they are reading, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps have been used to review areas in a website page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking and video session replays to your arsenal of essential website analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software program that is compatible with WordPress (and other website programs) and that lets you record your web site users’ every movement and generates live heat maps showing where they click and where they scroll throughout your web pages.
HeatMapTracker application also lets you record every move your visitors make.
For more details go here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your users are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully engaging with your site, like unclear navigation elements, or distracting design elements. As the site owner, you can help your readers to perform certain actions, such as joining your newsletter or click on specific links.
While Google Analytics has its overlay feature which can show you what links on a web page users are clicking, a heat map can also show you any clicks that visitors make on your page, regardless of whether they are links or not. This is important because if a heatmap report helps you discover that visitors are clicking on an image that they think is a link, but turns out not to be a hyperlinked image, you can easily fix this by linking the image to the destination URL your users are trying to get to, or make it absolutely clear to your users that the image is just a graphic.
In short, heatmaps can be one of the most useful methods to test the design of your site, assess how navigatable your content is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor visitor behaviour on your site:
Record Everything Users Are Doing On Your Site
HeatMapTracker creates a video of every browsing movement on your web site, enabling you to see all clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The application allows you to self-host the technology, giving you unrestricted session recordings and playbacks.
Lifetime Upgrades And Enhancements
There is a one-time cost to buy the script, which entitles you to receive lifetime upgrades and future enhancements.
Some additional benefits of the HeatMapTracker software include:
- Improve Your Marketing Efforts: By seeing how visitors navigate your site, you can uncover challenges preventing visitors from taking desired actions and optimize your site.
- Stop Guessing About User Behaviour: The video recordings of your users’ browser sessions let you observe exactly what is taking place on your web site. Heat Maps let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they browse in a specific area, how quickly they navigate down your site and more! No more guesses or making wrong assumptions … just pure metrics of what takes place when users move around your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you increase user engagement with your business, which increases your online sales and conversion rates. There are a number of ways to do this and we go over a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker provides many features for WordPress users. Here are just a few of these:
- Fast and simple to install and implement. Ready to use in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and measure how far down your sales or product pages your visitors scroll as a benchmark of the length of time your sales message can keep them engaged. The software lets you review and analyze each and every visitor experience to help you learn how users interact with your website or certain pages on the web site.
- Unlimited session recording and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can measure user sessions on your pages for 1 day, a week or two, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your readers are more interested in. You can also analyze regional location data of all visitors and see where they are coming from.
Additional features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials and feedback that users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your site to improve your results:
- Learn what works (i.e. where people are clicking) and what doesn’t work (where visitors are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that they may be links to somewhere else?
- Get useful information on how to improve your landing pages, signup forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” experimentation to improve your site’s visitor impact, or optimize the impact of your home page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether a section of the content could be inserted, redesigned, or removed.
- Produce “before” and “after” case studies for digital services.
- Compare whether users tend to click images versus buttons vs text links, and how specific user segments interact within your web site.
- Analyze confirmed website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing great product quality and product support. The members area includes video tutorials for installing and configuring the software.
Software Cost
HeatMapTracker is available in three editions:
- Basic (Single) License – Use on one domain. Cost = $197.00 One-off payment.
- Professional License – Installs on up to ten sites. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing agencies. Cost = $497.00 One-off payment.
Please Note: Pricing details of this product depends on whether there are any promotions or limited-time special offers. Currently, the plugin is selling for the prices shown above. This may or may not be the actual pricing set by the plugin developer when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics provide great metrics on things such as the number of people arriving on your website, how they are finding it and what they do whilst on your web pages. However, if you want to truly gain deep knowledge into how your site and your content is being used by your visitors to connect with your business online, then a heatmap analytics software tool can be a great way to do so.
We suggest purchasing a license of HeatMap Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to increase your web sales.
For more information, visit the software website: HeatMap Tracker – Live Click-Tracking & Heat Map Tracking Software
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