The ability to understand the behavior of visitors on your website or blog is absolutely vital to the success of your business online.
The saying ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is happening on your web site, then how can you know what needs to be improved?
Businesses have been looking for smart ways to track and understand what is happening since websites first appeared. From basic tracking counters, to sophisticated analytical software like Google Analytics and other applications that provide incredibly rich key information.
Understanding visitor behaviour is vitally important for a successful digital presence, not only because it allows you to understand what visitors are doing so you can better your performance, but research also proves that past visitor behaviour is the best way to predict future behavior. It’s an even better predictor, in fact, than knowing demographics.
Although being able to track key details like how many visitors are exploring your site, which pages they are entering and exiting, how long they are remaining on your site for, keyword searches, average page views, referring web sites, etc …, is vitally essential, wouldn’t it also be fantastic to be able to know exactly what users are doing, where on your pages they are staying the longest period on, what links they are clicking on, which parts of your site they are mostly intrigued about, and so on?
Fortunately, heat map technology makes this easy. Website heat maps can be used to display areas on a web site page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of statistical software and session replay tools.
If you own a WordPress website, then it’s easy to add heat map tracking and session replays to your arsenal of key website analysis tools with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software script that is compatible with WordPress (and other web applications) and that visually tracks your website users’ entire session and generates live heat maps that show exactly where users are clicking and where they are scrolling on your web site.
The HeatMapTracker analytics tool lets you look over the shoulders of everyone who visits your site.
For more details, visit the software site here: HeatMap Tracker
Benefits
The more information you have about how your readers are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully engaging with your website, such as unclear navigation elements, or distracting banner ads. As a site owner, you can guide your users to complete certain actions, such as opting into a newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature which can show you which links on your page are being clicked, a heat map will also display any clicks that visitors make on your site, regardless of whether they are actual links or not. This is an important difference because if a heat map analysis helps you discover that users are clicking on a graphic element which they suppose to be a link, but happens to not be a link, you could quickly edit this by adding a link to the image, or let your users know that the image is just a design element.
Heatmaps, therefore, are one of the best methods to test your site design, assess how readable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor user behavior on your web site:
See Everything Users Are Doing On Your Site
HeatMap Tracker captures every visitor movement on your website, enabling you to view all which links and buttons are being clicked, eye-tracking and page scrolling.
Complete Control Without Limitations
The script allows you to self-host the technology, giving you no limits on session recording and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time investment to own the script, after which you are then entitled to receive unlimited updates and enhancements.
Some additional benefits of the software include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web pages, you can spot challenges that prevent users from taking desired actions and improve your sales process.
- Stop Guessing User Behavior: The screen video playbacks of your visitors’ browsing sessions reveal exactly what is taking place on your web site. Heatmaps let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they stay on a specific area, how far and quickly they scroll down your content and more! No more guesses or assuming wrongly … just pure intel of what goes on when people come to your web site.
- Increase User Engagement: Heat Map Tracker lets you increase user interaction with your site, which improves your sales and conversions. There are many ways to achieve this and we discuss a few of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many unique features for web site owners. Here are just a few of these:
- Quick and simple to install and implement. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and monitor how far down the page your users scroll down to as a benchmark of how long your content can keep them interested. Heat Map Tracker lets you review and analyze every single user experience to help you learn how visitors interact with your site or particular pages on your website.
- Unlimited session recording and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can measure visitors on your pages for a few days, a week or two, a month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your users are moving towards and how they are interacting with each page’s content, allowing you to spend more time on pages that visitors care about. You can also see regional demographics of your visitors and learn which part of the world they are visiting from.
Additional features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials that plugin customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your business:
- Understand what’s working (i.e. where visitors are clicking) and what’s not working (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on images thinking that they are links to somewhere else?
- Get useful data on ways to optimize your landing pages, sign-up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” testing to improve your landing page’s “first impression”, or maximize the impact of the home page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if an element on your page needs to be added, modified, or removed.
- Create “before” and “after” case studies for online marketing services.
- Test whether users tend to click on images vs buttons versus text links, and how particular user segments engage within your website.
- Confirm suspected site security problems or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering robust product quality and customer support. The product download area includes video instructions for installing and setting up the software.
Software Cost
Heat Map Tracker comes in 3 versions:
- Basic (Single) License – Single installation only. Price = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten websites. Price = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development service providers. Cost = $497.00 One-off payment.
Note: The cost to purchase this product depends on whether there are any promotions or limited-time special offers. The above reflects the pricing when this article was published. This may not be the actual price charged by the product seller when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price here:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services like Google Analytics can provide very useful information on things such as the number of people arriving on your site, how they found it and what they do during their visits. However, to really gain a real-time understanding into how your web site and your content is being used by your visitors to interact with your digital presence, then a heat map analytics software tool can be a great way to do so.
We recommend that you consider buying a license of HeatMapTracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, engagement and to generate more web sales.
For full details, check out the software here: Heat Map Tracker – Real-Time Click-Tracking And Heat Map Tracking Software
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