The ability to track visitor behavior is absolutely important to your online success.
The old management adage “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is happening on your web site, how will you get better results?
Businesses have been searching for ways to track and analyze user behaviour since web sites were first created. From simple tracking counters, to very powerful and sophisticated statistical tracking tools like Google Analytics that deliver incredibly detailed metrics.
Tracking user behaviour is very important for a successful web site, not just because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been proven that past visitor behaviour is the best way to predict future behavior. It’s a better indicator, in fact, than knowing user demographics.
Although the ability to monitor valuable reports such as the number of web visitors are arriving on your web site, which pages they are landing on and leaving from, how long they are staying on your website for, keywords searched, page views, referring sites, etc …, is extremely important, wouldn’t it be useful to be able to know precisely what visitors are clicking on, where they are visiting the longest time on, what links they are clicking on, which parts of the site visitors are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this easy. Web heat maps are used to analyze areas in a web page that web visitors scan most frequently. Web heat maps can also be used alongside other forms of stat tracking applications and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your arsenal of key web site analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that visually tracks your website visitors’ movements and generates live heatmaps showing exactly where they are clicking and where they scroll throughout your web site.
The HeatMapTracker software allows you to look over the shoulders of everyone who visits your web site.
Learn more about the software here: HeatMap Tracker
Benefits
The more you know how your readers engage with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully benefiting from your site, like confusing navigation layouts, or distracting banner ads. As the site owner, you can help your readers to complete certain actions, such as opting into a newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of what links on your web page are being clicked, a heatmap will also display any clicks that visitors are making on your page, whether they are links or not. This is an important benefit because if a heatmap report helps you discover that users are clicking on an image that they think is a link, but is actually not a link, you could quickly repair this by adding a link to the image, or make it clear to your visitors that the image is not a hyperlink.
Heat maps, therefore, can be one of the most useful methods to test the design of your website, see how navigatable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor user behaviour on your website:
Capture Everything Users Do On Your Web Site
Heat Map Tracker captures every visitor session on your site, allowing you to view all page clicks, eye-tracking and page scrolling.
Complete Control Without Limitations
The application is hosted on your server, giving you no restrictions on user recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-time cost to purchase the script, after which you are then entitled to receive unlimited updates and enhancements.
Some additional application benefits include:
- Improve Site Usability: By seeing how visitors navigate your web site, you can spot issues that prevent users from progressing to the end of your sales funnel and correct these.
- Stop Guessing About User Behavior: The screen video recordings of your visitors’ sessions allow you to observe precisely what takes place on your website. Heat Maps let you know exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they choose to stay on a particular section, how far and quickly they navigate down your content and more! No more guesses or assuming wrongly … just accurate evidence of what takes place when visitors visit your web pages.
- Increase Website Sales: Heat Map Tracker lets you improve user engagement with your business, which improves your online sales and conversion rates. There are many ways to do this and we’ll go over several of these in the “Tips” section further below.
Software Features
Heat Map Tracker offers many great features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time reading and observe how far down your product pages your visitors scroll as a measure of how long your web copy can engage them for. Heat Map Tracker lets you study each and every user action to help you understand how they are interacting with your website or particular pages on the web site.
- Unlimited visitor recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can measure users on your website for a few days, a week, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for each project. You can quickly view the top pages your visitors are moving towards and how they interact with the content on each page, allowing you to spend more time on improving content that your users are more interested in. You can also see regional demographics of all visitors and learn where they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials and comments that plugin users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your business:
- Learn what’s working (i.e. where users are clicking) and what doesn’t work (where people are not clicking). For example, are users watching your videos? Are they clicking on images assuming that these link to somewhere else?
- Get ideas on how to optimize your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” experimentation to improve your home page’s visitor impact, or maximize the impact of the home page’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if a section of the content could be included, changed, or taken out.
- Create “before” and “after” comparison reports for digital services.
- Compare if visitors prefer to click on images vs buttons versus text links, and how particular user segments interact within your site.
- Confirm potential website security exploits and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering exceptional product quality and product support. The members area contains video instructions for installing and configuring the software.
Software Pricing
Heat Map Tracker comes in three versions:
- Basic (Single) License – Installs on one site. Price = $197.00 One-off payment.
- Professional License – Installs on up to 10 domains. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, session replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for digital marketing service providers. Cost = $497.00 One-time.
Note: The cost of purchasing this product can vary, depending on whether there are any promotions or limited-time specials being offered. The price above was correct at the time this content was written. This may not be the actual pricing set by the plugin developer when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services like Google Analytics provide very useful metrics on things such as how many people are coming to your pages, how they find it and what they do during their visits. However, if you want to really gain an understanding into how your web site and its content is being used by your visitors to connect with your business online, then a heatmap analytics tool can be very useful.
We suggest purchasing a copy of Heat Map Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for increasing sales of your products or services.
For full details, check out the software here: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracker
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