The ability to track and monitor visitor behavior is extremely important to your online success.
The saying ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is going on on your site, how can you know what needs to be improved?
Businesses have looked for ways to track and understand what users are going to do on their web sites since websites were first developed. From basic tracking counters, to very sophisticated and powerful statistical tracking software like Google Analytics which record an incredible amount of measurements.
Measuring user behavior is vitally important for a successful website, not only because it enables you to understand what visitors are doing so you can better your performance, but research also proves that past user behaviour is the most reliable predictor of future behaviour. More reliable, in fact, than knowing demographics.
Although the ability to see statistical information such as how many unique web visitors are coming to your web site, what pages they are entering and exiting, how long they are staying on your site for, what keywords people are searching for, unique page views, referring sites, etc …, is highly essential, wouldn’t it be great to be able to track precisely what visitors are doing, where on your site they are visiting the longest for, which hyperlinks they are clicking on, which areas of your site visitors are mostly interested in, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps have been used to analyze areas of a web page most frequently scanned by web visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and video session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software tool that works with WordPress (and other web applications) and that visually records your web site users’ entire session and creates instant heat maps showing where users are clicking and where they are scrolling throughout your site content.
HeatMapTracker analytics tool allows you to track every click your users make.
Go here to learn more about the software: HeatMap Tracker
Benefits
The more accurately you know how your visitors interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully engaging with your site, such as unclear navigation elements, or distracting banner ads. As a site owner, you can help your site visitors to perform certain actions, such as join a newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature which can show you which links on your page visitors are clicking, a heat map will show you any clicks that users make on your page, whether these are actual links or not. This is important because if a heatmap analysis reveals that users are clicking on an image that they think is a link, but is actually not a hyperlinked image, you would be able to quickly repair this by linking the image to the destination URL your visitors are trying to get to, or let your users know that the image is not a link.
In short, heatmaps can be one of the most useful ways to test the design of your website, measure how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behaviour on your website:
Observe Everything Users Are Doing On Your Web Pages
HeatMap Tracker creates a playback video of every browsing movement on your website, allowing you to record all page clicks, eye-tracking and page scrolling.
Full Control With No Restrictions
The script is self-hosted, giving you no-limit user recordings and playbacks.
Free Updates & Enhancements
There is a one-off cost to buy the script, which then entitles you to receive unlimited script upgrades and added features for life.
Additional benefits of the Heat Map Tracker software include:
- Improve User Experience: By seeing how visitors experience your web pages, you can spot problems preventing users from taking desired actions and correct these.
- Stop Guessing Visitor Behavior: The video playbacks of your users’ sessions show you precisely what happens on your website. Heat Maps let you know exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they stay on a particular location, how far and quickly they navigate down your site and more! No more guessing or assuming wrongly … just factual information of what takes place when visitors navigate around your web site.
- Increase Visitor Engagement: HeatMapTracker lets you increase user engagement with your site, which improves your sales and conversion rates. There are a number of ways to do this and we go over some of these in the “Tips” section later in this review.
Features
HeatMap Tracker provides many features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Ready to use in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and observe how far down the page your users read down to as an indicator of how long your sales message can keep them engaged. HeatMapTracker lets you analyze each and every user session to see how they interact with your website or specific pages on the site.
- Unlimited visitor screen captures and visitor session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can record users on your site for a day, a few weeks, one month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can quickly view the top pages your users are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that your visitors are more interested in. You can also view regional demographics of your visitors and discover which part of the world they are coming from.
Additional software features:
The image below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials plugin customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your results:
- Learn what’s working (i.e. where users are clicking) and what doesn’t work (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on images assuming that they may be links to somewhere else?
- Get insights on how to improve your landing pages, signup forms, checkout processes, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” experiments to improve your landing page’s “first impression”, or maximize the impact of the website’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a content section should be inserted, reworked, or removed.
- Produce “before” and “after” comparison reports for web-related services.
- Test whether visitors tend to click on images versus buttons vs text links, and how specific user segments interact with your web site.
- Analyze suspected website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known online marketer with a solid reputation for providing reliable products and customer support. The product download area includes video tutorials for installing and setting up the software.
Product Cost
HeatMapTracker comes in 3 versions:
- Basic (Single) License – Use on one site. Cost = $197.00 Single Payment.
- Professional License – Installs on up to 10 domains. Price = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, browser session replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing service providers. Cost = $497.00 One-off payment.
Please Note: The cost to purchase the product depends on whether there are any promotions or limited-time special offers. The price shown above was current when this content was published. This may or may not be the actual pricing charged by the plugin developer when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services like Google Analytics can give you some good metrics on things such as how many people are landing on your site, how they are finding it and what they are doing during their visits. However, if you want to truly gain deeper insights into how your web site and your content is being used by your visitors to engage with your business online, then a heatmap analytics software tool can be a very practical way to do this.
We recommend that you consider purchasing a copy of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for increasing online sales.
To learn more, check out the software here: Heat Map Tracker – Live ClickTracking And HeatMap Tracker
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