Being able to track, monitor and view the behavior of visitors on your website is extremely important to your online success.
The management adage ”you can’t manage what you don’t measure” is as true in the digital age as ever. If you don’t know what is happening when users arrive on your website, then how can you improve your results?
People have looked for accurate tools to track and understand what visitors are doing in their web pages since web sites were first developed. From simple counters that track the number of visitors, to very sophisticated and powerful analytical software like Google Analytics which can provide incredibly detailed key measurements.
Knowing user behaviour is very important for a successful business, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that past user behaviour is the most reliable indicator of future behaviour. More reliable, in fact, than visitor demographics.
While being able to see statistical metrics like how many unique web users are checking out your site, which pages they are coming and leaving from, how long they are remaining on your site for, keywords searched, page views, referring pages, and so on, is highly important, wouldn’t it be great to be able to view exactly what visitors are reading, where on your site they are visiting the longest time on, which links they are clicking on, what areas of the page visitors are most intrigued about, and so on?
Fortunately, heat map technology makes this easy and possible. Website heatmaps can be used to display areas on a web site page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of statistical software and session replay software technologies.
If you own a WordPress site, then it’s easy to add heatmap tracking with recorded visitor session replays to your arsenal of essential business analysis tools with an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other CMS applications) and that visually records your web site users’ entire session and generates live heat maps showing exactly where users are clicking and where they scroll on your site.
The HeatMapTracker analytics tool also enables you to spy on every action your users make.
Learn more here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are engaging with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your users from fully engaging with your website, like confusing navigation layouts, or disruptive design elements. As the site owner, you can encourage your readers to perform certain actions, such as signing up to your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature that can give you an idea of what links on your web page are being clicked, a heat map can also show you any clicks that users make on your page, regardless of whether these are actual links or not. This is a significant difference because if a heatmap analysis helps you discover that readers are clicking on a graphic element which they think is a link, but turns out not to be a hyperlinked image, you would be able to easily change this by linking the image to the destination URL your readers are trying to get to, or make it crystal clear to your visitors that the image is not a link.
Heatmaps, therefore, can be one of the best ways to test your site design, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track visitor behaviour on your web site:
Record Everything Users Are Doing On Your Web Pages
HeatMapTracker creates a screen video of every visitor session on your site, allowing you to monitor all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Full Control Without Limitations
The application allows you to self-host the technology, giving you no-limit recordings and playbacks.
Free Updates & Enhancements
There is a one-time investment to purchase the HeatMapTracker script, which then entitles you to receive free upgrades and future enhancements.
Some additional application benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your website, you can spot problems that prevent visitors from taking desired actions and reach your site objectives.
- No More Guessing User Behaviour: The video playbacks of your users’ sessions allow you to observe exactly what takes place on your web pages. Click overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they stay in a specific section, how quickly they navigate down your content and more! No more guesses or hoping … just real data of what goes on when people navigate around your web pages.
- Increase User Engagement: Heat Map Tracker helps you improve visitor interaction with your site, which improves online sales and conversions. There are many ways to do this and we’ll present several of these in the “Tips” section later in this review.
Software Features
HeatMapTracker offers many features for website owners. Here are just some of these:
- Fast and easy to install and set up. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and see how far down your page your users scroll as an average of the length of time your site can keep them interested. Heat Map Tracker lets you analyze every single user session to see how visitors are interacting with your website or some pages on your site.
- Unlimited session recording and user session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can measure users on your site for a few days, a couple of weeks, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on the content that your visitors care about. You can also view regional demographic data of your visitors and see where they are visiting from.
Additional features:
The image below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and comments that plugin users have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:
- Understand what’s working (i.e. where users are clicking) and what’s not working (where visitors aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that they lead to somewhere else?
- Get ideas on ways to optimize your landing pages, sign up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” experimentation to improve your home page’s “first impression”, or maximize the impact of the site’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if an element on the page should be inserted, modified, or taken out.
- Produce “before” and “after” case studies for digital marketing services.
- Analyze if users tend to click on images versus buttons versus text links, and how specific user segments interact within your website.
- Confirm suspected site security threats or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering great products and customer support. The product download area contains video instructions for installing and configuring the software.
Product Licensing Price
HeatMap Tracker comes in 3 editions:
- Basic License – Installs on 1 domain. Cost = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 domains. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for web development agencies. Cost = $497.00 One-time.
Please Note: Pricing for the product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was correct when this content was written. This may or may not be the actual pricing set by the software author when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing information:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics can provide good data on things such as the number of people arriving on your website, how they are finding it and what they do during their visits. However, if you want to really gain deep knowledge into how your site and its content is being used by your visitors to interact with your business online, then a heat map analytics software tool can be extremely practical.
We suggest purchasing a copy of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your user-experience, visitor engagement and to generate more sales of your products or services.
For full details, check out the software here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracker
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