Being able to track and see visitor behavior is absolutely vital to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as true in the digital age as it has ever been. If you don’t know what is happening on your web pages, then how will you know what areas need improving?
Business owners have looked for practical ways to track and analyze what is happening since websites were first created. From basic tracking counters, to sophisticated statistical tracking software like Google Analytics and other applications that record and let users see comprehensively detailed information.
Learning about user behaviour is vitally important for the success of your web site, not just because it enables you to understand what visitors are doing so you can better your performance, but research also shows that past consumer behaviour is the best way to predict future behavior. More reliable, in fact, than knowing user demographics.
Although being able to track statistical reports such as how many unique web visitors are arriving on your site, which pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, page views, referring sites, etc …, is vitally useful, wouldn’t it also be useful to be able to know exactly what visitors are doing, where on your site they are navigating through for the longest periods, what hyperlinks they are clicking on, what areas of the site they are most intrigued about, and so on?
Fortunately, heatmap technology makes this easy. Web heatmaps are used to review areas in a website page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress website, then you can easily add heatmap tracking with session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your web site users’ every movement and creates live heatmaps that show where they are clicking and where they are scrolling on your web pages.
The HeatMapTracker analytics tool also lets you see your site from your visitor’s point of view.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your users engage with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully engaging with your website, like unclear site navigation layouts, or disruptive adverts. As a site owner, you can guide your visitors to complete certain actions, such as join your newsletter or click on certain links.
While Google Analytics has an overlay feature which can show you what links on a web page users are clicking, a heat map will also show you any clicks that visitors are making on your page, regardless of whether these are links or not. This is important because if a heatmap analysis reveals that readers are clicking on a graphic element which they suppose to be a link, but is actually not a hyperlinked image, you can easily change this by linking the image to the destination URL your readers are trying to get to, or make it clear to your visitors that the image is just a visual element.
Heat maps, therefore, can be one of the most useful ways to test the design of your website, assess how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor user behaviour on your site:
Monitor Everything Visitors Are Doing On Your Web Site
HeatMapTracker lets you record every visitor movement on your site, allowing you to observe all clicks, eye-tracking and scrolls.
Full Control With No Restrictions
The application is self-hosted, giving you no restrictions on session recording and pageviews.
Unlimited Upgrades & Enhancements
There is a one-off investment to purchase the HeatMapTracker application, which entitles you to receive unlimited updates and all future enhancements.
Additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web site, you can uncover challenges preventing visitors from taking desired actions and correct these.
- Stop Guessing User Behaviour: The video playbacks of your users’ browsing sessions reveal precisely what happens on your site. Heat Maps let you see exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they stay on a specific spot, how far and quickly they scroll down your content and more! No more guessing or making wrong assumptions … just accurate metrics of what goes on when people explore your web site.
- Increase Website Sales: HeatMap Tracker lets you improve user engagement with your business, which increases sales and conversion rates. There are a number of ways to do this and we’ll present a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker provides many great features for WordPress users. Here are just a few of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and see how far down your sales pages your users read down to as an average of how long your website and/or sales copy can engage them for. Heat Map Tracker lets you study every single user action to see how visitors are interacting with your site or specific pages on your site.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can capture users on your site for a few days, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can quickly see which pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your users are more interested in. You can also view regional demographic data of all visitors and see which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and comments customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Discover what works (i.e. where visitors are clicking) and what doesn’t work (where people aren’t clicking). For example, are users watching your videos? Are they clicking on images thinking that these are links to another destination?
- Get insights on how to refine your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” testing to improve your landing page’s “first impression”, or maximize the impact of the landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if an element on your page could be inserted, changed, or removed.
- Create “before” and “after” comparison reports for digital marketing services.
- Analyze if visitors tend to click images vs buttons versus text links, and how particular user segments engage with your website.
- Analyze suspected site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known online marketer with a solid reputation for providing exceptional products and product support. The product download area contains video instructions for installing and setting up the software.
Product Price
Heat Map Tracker is available in three different versions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-time.
- Professional (Multiple) License – Allows you to use on up to 10 domains. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, browser replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you want, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Price = $497.00 One-time.
Please Note: Pricing details of the product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing shown above was current when this article was written. This may or may not be the actual price charged by the product seller when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services like Google Analytics can provide great metrics on things such as the number of people finding your site, how they are finding it and what they do during their visits. However, to truly gain an understanding into how your web site and your content is helping your visitors to engage with your business online, then a heat map analytics tool can be a great way to do so.
We recommend purchasing a copy of HeatMapTracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, visitor engagement and to increase sales.
For complete details, visit the software website here: HeatMap Tracker – Real-Time ClickTracking & HeatMap Tracking Software
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