Being able to track the behavior of visitors on your web site is absolutely vital to the success of your business online.
The business adage ”you can’t manage what you don’t measure” is as important today as it has ever been. If you don’t know what is going on on your web site, then how will you know what needs to be improved?
Website users have looked for ways to track and analyze what users are up to in their web pages since web sites were first developed. From simple counters that track visitors, to very powerful statistical tracking software like Google Analytics and other applications which can track and display incredibly granular key information.
Knowing visitor behaviour is very important for a successful digital business, not only because it enables you to understand what visitors are doing so you can improve your results, but it’s also been proven that past visitor behavior is the most reliable predictor of future behavior. It’s an even better predictor, in fact, than visitor demographics.
Although the ability to understand statistical reports like how many unique visitors are landing on your site, which pages they are coming and leaving from, how long they are remaining on your website for, which keywords people are searching for, average page views, referring web sites, and so on, is extremely useful, wouldn’t it also be excellent to track precisely what visitors are clicking on, where on your site they are navigating through for the longest time, what hyperlinks they are clicking on, which areas of your page visitors are reading, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps have been used to display areas in a web page that visitors scan most frequently. Web heatmaps can also be integrated with other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your collection of essential business analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress (and other applications) and that lets you track your site visitors’ movements and creates instant heat maps showing precisely where they are clicking and where they scroll throughout your web site.
The HeatMapTracker software allows you to capture every move your users make.
Learn more about the script here: HeatMapTracker
Benefits
The better you know how your visitors are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully accessing your site, such as confusing site navigation elements, or disruptive banner ads. As a site owner, you can encourage your users to complete certain actions, such as sign up to your newsletter or click on specific links.
While Google Analytics has its overlay feature which can show you what links on your page users are clicking, a heatmap can show you any clicks that visitors make on your site, regardless of whether they are actual links or not. This is a significant benefit because if a heat map report reveals that readers are clicking on an image that they imagine to be a link, but is actually not a link, you can quickly repair this by adding a link to the image, or make it absolutely clear to your visitors that the image is just a design element.
Heatmaps, therefore, are one of the best methods to test the design of your website, measure how readable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track user behavior on your website:
Record Everything Users Do On Your Site
Heat Map Tracker captures every visitor session on your website, allowing you to record all clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The application is self-hosted, giving you unrestricted recordings and playbacks.
Free Upgrades & Enhancements
There is a one-time cost to purchase the software, which entitles you to receive lifetime updates and all future enhancements.
Additional application benefits include:
- Improve Your Marketing: By seeing how visitors use your web pages, you can discover problem areas preventing users from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing User Behavior: The screen video recordings of your users’ browser sessions let you observe precisely what happens on your website. Heat Maps let you see exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they stay in a particular spot, how far and quickly they navigate down your site and more! No more guesses or hoping … just factual data of what happens when users come to your web pages.
- Increase Visitor Engagement: HeatMap Tracker lets you increase user engagement with your business, which creates better sales and conversion rates. There are many ways to achieve this and we discuss several of these in the “Tips” section later in this review.
Software Features
HeatMapTracker offers many features for site owners. Here are just some of these:
- Fast and simple to install and implement. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and measure how far down the page your users scroll as an indicator of the length of time your site can retain their attention. The software lets you review and analyze each and every user action to see how users are interacting with your site or some pages on the site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can record user sessions on your website for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for all projects. You can quickly view which pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to spend more time on pages that your users care about. You can also view regional location data of all visitors and learn where they are coming from.
Additional features:
The image below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials that plugin customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Discover what’s working (i.e. where visitors click) and what’s not working (where visitors aren’t going to). For example, are people engaging with your videos? Are they clicking on graphic elements believing that they are links to another location?
- Get practical information on how to optimize your landing pages, signup forms, checkout processes, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- conduct “above the fold” testing to improve your landing page’s visitor impact, or optimize the impact of your home page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether a page element needs to be added, redesigned, or removed.
- Produce “before” and “after” comparison reports for digital services.
- Compare whether users prefer to click images vs buttons vs text links, and how particular user segments engage within your web site.
- Diagnose confirmed website security issues or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a respected online marketer with a solid reputation for providing exceptional product quality and support. The members area includes video instructions for installing and configuring the software.
Product Price
HeatMapTracker is available in three editions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-time.
- Professional License – Installs on up to ten sites. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Price = $497.00 One-time.
Note: Current pricing for the product depends on whether there are any promotions or limited-time special offers. The above reflects the price when this review was published. This may or may not be the actual price set by the software seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics can provide great data on things such as the number of people finding your website, how they found it and what they are doing whilst visiting your website. However, to really gain an insight into how your website and your content is helping your visitors to interact with your business online, then a heatmap analytics service can be a great way to do this.
We recommend that you consider purchasing a license of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to make more sales.
For more details, check out the software here: Heat Map Tracker – Live ClickTracking And Heat Map Tracking Plugin
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