Being able to track, monitor and understand the behavior of visitors and users on your website is absolutely vital to your online success.
The old management adage “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is going on on your web pages, how would you get better online results?
Businesses have been searching for ways to track and understand user behaviour since websites were first introduced. From basic tracking counters, to very sophisticated and powerful statistical tracking software like Google Analytics and other applications which can deliver incredibly rich key metrics.
Tracking visitor behavior is vitally important for the success of your digital marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but testing also confirms that previous visitor behaviour is the best way to predict future behavior. It’s an even better predictor, in fact, than user demographics.
While the ability to analyze valuable metrics such as how many web users are coming to your website, which pages they are arriving on and departing from, how long they are remaining on your website for, keywords searched, average page views, referring sites, and so on, is highly essential, wouldn’t it be useful to be able to know exactly what visitors are clicking on, where on your pages they are visiting the longest for, which links they are clicking on, what parts of the site visitors are mostly interested in, and more?
Fortunately, heatmap tracking technology makes this possible. Website heatmaps have been used for displaying areas of a website page most frequently scanned by web visitors. Web heat maps are also often used alongside other forms of stat tracking applications and session replay software technologies.
If you own a WordPress-powered web site, then it’s easy to add heat map tracking and session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other website programs) and that lets you visually record your site visitors’ complete journey and generates live heat maps that show where they are clicking and where they scroll throughout your pages.
The HeatMapTracker application allows you to look over the shoulders of everyone who visits your site.
Go here to learn more about this analytics tool: HeatMapTracker
Benefits
The more you know how your visitors engage with your content, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that have been preventing your readers from fully accessing your website, like confusing navigation elements, or disruptive banner ads. As a site owner, you can guide your users to perform certain actions, such as joining your newsletter or clicking on certain links.
Although Google Analytics has an overlay feature which can give you an idea of which links on your web page are being clicked, a heat map can also reveal any clicks that visitors are making on your page, whether they are actual links or not. This is important because if a heat map report reveals that users are clicking on an image which they think is a link, but turns out not to be a hyperlinked image, you would be able to quickly edit this by adding a link to the image, or let your visitors know that the image is just a graphic.
In short, heatmaps can be one of the most useful methods to test the design of your website, assess how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behavior on your site:
Monitor Everything Visitors Are Doing On Your Site
Heat Map Tracker records every browsing session on your site, enabling you to view all clicks, eye-tracking and page scrolls.
Full Control Without Limitations
The script allows you to self-host the technology, giving you unlimited session recordings and pageviews.
Lifetime Updates & Enhancements
There is a one-time cost to own the HeatMapTracker application, after which you are then entitled to receive unlimited software upgrades and all future enhancements for life.
Some additional benefits include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your web pages, you can discover problems preventing visitors from taking desired actions and reach your site goals.
- Stop Guessing Visitor Behaviour: The video playbacks of your visitors’ browser sessions let you see exactly what is happening on your web pages. Heat Maps let you see exactly which elements visitors click on, which areas they are drawn to most on your site, how long they hover on a specific location, how far and quickly they travel down your site and more! No more guesses or hoping … just pure information of what happens when people explore your site.
- Increase Website Sales: Heat Map Tracker lets you improve user interaction with your business, which improves online sales and conversion rates. There are many ways to do this and we go over a few of these in the “Tips” section later in this review.
Features
HeatMapTracker provides many great features for web site owners. Here are just a few of these:
- Fast and simple to install and set up. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors spend more time on and observe how far down your page your users scroll down to as an average of how long your web copy can keep them engaged. Heat Map Tracker lets you study every single visitor experience to help you understand how they are interacting with your website or some pages on your site.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can record visitor sessions on your pages for a few days, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that your readers care about. You can also review regional demographics of your visitors and learn where they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and feedback that plugin customers have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the ways you can use HeatMap Tracker on your web site to improve your results:
- Learn what works (i.e. where users click) and what’s not working (where users are not clicking). For example, are people watching your videos? Are they clicking on graphic elements believing that they may link to somewhere else?
- Get actionable data on how to refine your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” tests to improve your site’s “first impression”, or maximize the impact of the website’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a page element could be added, reworked, or removed.
- Create “before” and “after” case studies for web services.
- Compare whether users tend to click images vs buttons vs text links, and how particular user segments engage within your web site.
- Troubleshoot potential website security issues and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering exceptional product quality and support. The members area contains video tutorials for installing and configuring the software.
Software Price
HeatMapTracker is available in 3 separate versions:
- Basic License – Licensed for 1 website. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to ten websites. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 One-time.
Please Note: The cost to purchase the HeatMapTracker software depends on whether there are any promotions or limited-time special offers. The above reflects the current pricing when this content was written. This may not be the actual price set by the plugin developer when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price here:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics can provide important information on things such as how many people are finding your site, how they found it and what they are doing whilst on your website. However, if you want to truly gain a deep understanding into how your site and your content is helping your visitors to engage with your business online, then a heat map analytics software tool can be very practical.
We suggest purchasing a license of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to make more sales.
For full details, check out the software here: HeatMap Tracker – Real-Time ClickTracking And HeatMap Tracking Plugin
***