The ability to track, monitor and view the behavior of visitors on your website or blog is most important to your online success.
The old saying ”you can’t manage what you don’t measure” is as true in the digital economy as ever. If you don’t know what is happening on your web site, how would you know what elements of your website need to be improved?
Business owners have looked for ways to track and analyze user behavior since websites first appeared. From simple tracking counters, to powerful and sophisticated analytical software like Google Analytics which can record detailed key data.
Analyzing user behavior is important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that past user behaviour is the most reliable way to predict future behavior. It’s a better predictor, in fact, than knowing demographics.
While the ability to track statistical metrics such as the number of web users are coming to your website, what pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, page views, referring pages, etc …, is highly useful, wouldn’t it also be useful to track precisely what visitors are clicking on, where they are visiting the longest period on, which links they are clicking on, which parts of your page they are mostly interested in, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps are used to pinpoint areas in a web site page most frequently scanned by web visitors. Web heat maps are also often integrated with other forms of web analytic software and session replay tools.
If you use WordPress, then you can easily add heat map tracking with session replays to your arsenal of key online analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software tool that works with WordPress (and other CMS applications) and that visually tracks your site users’ complete journey and creates live heat maps that show where users are clicking and where they are scrolling on your web site.
The HeatMapTracker application also allows you to record every move your users make.
Learn more about the software here: Heat Map Tracker
Benefits
The more accurately you know how your readers are interacting with your site, the more you can improve your site’s user experience. Imagine knowing the exact issues that are preventing your prospects from fully engaging with your site, such as unclear site navigation layouts, or disruptive ads. As a site owner, you can guide your readers to perform certain actions, such as joining your newsletter or clicking on specific links.
Although Google Analytics has an overlay feature that can show you which links on a web page are being clicked, a heatmap can reveal any clicks that users make on your site, regardless of whether they are links or not. This is a significant difference because if a heatmap analysis reveals that visitors are clicking on a graphic element that they suppose to be a link, but turns out not to be a link, you could easily fix this by adding a link to the image, or let your users know that the image is just a graphic.
Heatmaps, therefore, can be one of the most useful ways to test the design of your site, see how navigatable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to track visitor behaviour on your site:
Monitor Everything Visitors Are Doing On Your Website
HeatMap Tracker records every visitor session on your site, enabling you to record all page clicks, eye-tracking and page scrolling.
Complete Control With No Restrictions
The software is hosted on your server, giving you unrestricted visitor recordings and pageviews.
Free Updates And Enhancements
There is a one-off investment to own the script, which entitles you to receive unlimited updates and all future enhancements for life.
Additional application benefits include:
- Improve User Experience: By seeing how visitors navigate your web site, you can uncover obstacles preventing users from taking desired actions and reach your site goals.
- No More Guessing Visitor Behavior: The screen video playbacks of your users’ sessions show you precisely what takes place on your web site. Screen overlays let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they choose to stay in a particular section, how quickly they navigate down your content and more! No more guesses or hoping … just real data of what takes place when users come to your web site.
- Increase User Engagement: HeatMapTracker helps you increase visitor interaction with your site, which improves your sales and conversions. There are many ways to achieve this and we’ll go over a number of these in the “Tips” section later in this review.
Software Features
HeatMapTracker provides many unique features for WordPress users. Here are just some of these:
- Quick and simple to install and configure. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and observe how far down your sales or product pages your visitors scroll as an average of the length of time your web copy can keep them interested. HeatMap Tracker lets you study each and every visitor action to see how they interact with your website or some pages on your site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can record users on your web pages for a day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can quickly view the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that visitors are more interested in. You can also analyze regional location data of your visitors and learn which part of the world they are coming from.
Additional features:
The table below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and feedback that plugin users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Understand what works (i.e. where users click) and what’s not working (where visitors aren’t going to). For example, are users watching your videos? Are they clicking on images assuming that they may link to somewhere else?
- Get useful data on ways to improve your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” tests to improve your landing page’s “first impression”, or maximize the impact of your site’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on the page should be included, changed, or taken out.
- Produce “before” and “after” comparison reports for online marketing services.
- Compare whether users prefer to click images versus buttons versus text links, and how particular user segments engage within your website.
- Diagnose potential site security threats or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering robust product quality and support. The product download area includes video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker is available in three versions:
- Basic License – Single use only. Price = $197.00 One-off payment.
- Professional License – Installs on up to 10 websites. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, browser session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital marketing agencies. Cost = $497.00 One-off payment.
Please Note: Pricing for the HeatMapTracker product depends on whether there are any promotions or limited-time special offers. Currently, the product retails for the amounts shown above. This may or may not be the actual pricing set by the software developer when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services such as Google Analytics provide very useful metrics on things such as the number of people landing on your site, how they find it and what they are doing whilst on your web site. However, if you want to truly gain a real-time understanding into how your web site and your content is helping your visitors to interact with your business online, then a heatmap analytics software application can be a great way to do this.
We recommend that you consider getting a copy of HeatMap Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for increasing sales.
For more details, check out the software here: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Plugin
***