Being able to track and monitor the behavior of visitors on your website is absolutely vital to your online success.
The management adage “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is going on on your site, then how would you get better online results?
People have been looking for practical methods to track and understand visitor behaviour since web sites first appeared. From simple counters that track visitor numbers, to very sophisticated and powerful statistical tracking tools like Google Analytics which can capture incredible data.
Analyzing user behavior is important for the success of your online business marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but testing also shows that previous visitor behaviour is the most reliable indicator of future behaviour. More reliable, in fact, than demographics.
While the ability to track statistical reports such as how many visitors are coming to your website, which pages they are coming and leaving from, how long they are staying on your site for, what terms are being searched for, unique page views, referring websites, etc …, is vitally important, wouldn’t it also be fantastic to know precisely what users are doing, where on your pages they are staying the longest period on, which links they are clicking on, what parts of the site visitors are most interested in, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps have been used to help locate areas on a web site page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay software technologies.
If you own a WordPress website or blog, then you can easily add heatmap tracking with video session replays to your collection of key site analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software script that is compatible with WordPress (and other CMS applications) and that lets you visually record your web site users’ entire session and creates instant heatmaps showing exactly where they are clicking and where they are scrolling on your site content.
HeatMapTracker analytics tool allows you to see your site from your visitor’s unique point of view.
More info: Heat Map Tracker
Benefits
The better you know how your users are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your visitors from fully engaging with your site, such as confusing navigation layouts, or distracting ads. As the site owner, you can guide your readers to perform certain actions, such as join a newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature which can show you which links on a web page are being clicked, a heatmap will also display any clicks that users make on your page, whether they are links or not. This is a significant benefit because if a heat map report reveals that visitors are clicking on a graphic element which they suppose to be a link, but turns out not to be a link, you can easily change this by linking the image to the destination URL your readers are trying to get to, or make it clear to your readers that the image is not linked.
In short, heat maps can be one of the best ways to test your site design, see how readable your site is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to monitor user behavior on your web site:
Record Everything Users Are Doing On Your Site
HeatMapTracker creates a screen video of every user browsing movement on your website, enabling you to observe all page clicks, eye-tracking and page scrolling movement.
Full Control Without Limitations
The application is hosted on your server, giving you unlimited session recording and playbacks.
Unlimited Upgrades And Enhancements
There is a one-off investment to own the application, after which you are then entitled to receive free upgrades and enhancements.
Additional benefits of the script include:
- Improve Site Usability: By seeing how visitors experience your web pages, you can spot problems that prevent users from taking desired actions and correct these.
- No More Guessing User Behaviour: The video playbacks of your visitors’ browser sessions allow you to know exactly what happens on your website. Screen overlays let you see exactly which elements users click on, where they are drawn to most on your site, how long they hover on a particular section, how quickly they travel down your pages and more! No more guesses or making wrong assumptions … just real data of what goes on when visitors move around your web site.
- Increase Online Sales: Heat Map Tracker helps you increase user interaction with your business, which improves your online sales and conversion rates. There are a number of ways to achieve this and we’ll go over a few of these in the “Tips” section later in this review.
Features
Heat Map Tracker includes many features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and observe how far down your product pages your users scroll as a measure of how long your site can engage them for. Heat Map Tracker lets you study each and every visitor session to help you understand how they are interacting with your website or certain pages on your website.
- Unlimited session screen captures and browser session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can spy on users on your site for one day, a couple of weeks, a month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded visitor sessions the heatmap analytics software has recorded for each project. You can easily view which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on pages that users are more interested in. You can also monitor regional demographic data of all visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and comments that customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the ways you can use HeatMap Tracker on your website to improve your business:
- Learn what’s working (i.e. where people click) and what’s not working (where visitors are not going to). For example, are people watching your videos? Are they clicking on graphic elements believing that they may be links to another destination?
- Get useful data on how to improve your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” tests to improve your landing page’s “first impression”, or maximize the impact of your site’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a section of the content could be added, edited, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Analyze if visitors tend to click images versus buttons versus text links, and how specific user segments engage with your website.
- Review potential site security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly respected online marketer with a solid reputation for delivering reliable products and support. The members area includes video tutorials for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in three separate versions:
- Basic (Single) License – Licensed for 1 site. Cost = $197.00 One-off payment.
- Professional License – Use on up to ten domains. Price = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web service providers. Cost = $497.00 Single Payment.
Please Note: Current pricing for the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the pricing when this review was written. This may or may not be the actual pricing charged by the software developer when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services like Google Analytics can provide you with very useful metrics on things such as how many people are landing on your website, how they find it and what they are doing whilst visiting your web pages. However, to really gain deeper insights into how your website and your content is being used by your visitors to connect with your digital presence, then a heatmap analytics tool can be very practical.
We recommend buying a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, engagement and to get more sales of your products or services.
To learn more, visit the software website: HeatMapTracker – Real-Time Click-Tracking & HeatMap Tracker
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