Being able to track, monitor and understand the behavior of visitors on your site is absolutely vital to your online success.
The adage “if you can’t measure it, you can’t manage it” is as true in the digital age as always. If you don’t know what is going on on your web pages, how would you know what needs to be improved?
Website users have been looking for ways to track and analyze user behaviour since web sites first appeared. From simple counters that track visitors, to powerful and sophisticated analytical tools like Google Analytics that can record and let you see very detailed data.
Tracking visitor behavior is very important for the success of your digital marketing strategy, not only because it allows you to understand what visitors are doing so you can better your performance, but research also proves that past visitor behaviour is the most reliable indicator of future behaviour. It’s a better predictor, in fact, than knowing demographics.
Although the ability to track statistical details like how many unique visitors are landing on your website, what pages they are arriving on and departing from, how long they are staying on your website for, keyword searches, average page views, referring web sites, and so on, is highly useful, wouldn’t it be great to be able to track exactly what users are doing, where on your pages they are staying the longest time on, what links they are clicking on, what parts of the content they are reading, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heat maps can be used to help pinpoint areas in a web site page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of web analytic software and session replay software.
If you own a WordPress-powered website, then it’s easy to add heat map tracking with recorded visitor session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other applications) and that lets you visually track your site visitors’ complete session and creates live heatmaps showing exactly where they are clicking and where they are scrolling on your website.
HeatMapTracker application also lets you look over the shoulders of every person who comes to your web site.
More info: Heat Map Tracker
Benefits
The more accurately you know how your readers are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the specific barriers that have been preventing your visitors from fully benefiting from your website, such as unclear navigation elements, or distracting banner ads. As the website owner, you can encourage your users to perform certain actions, such as join a newsletter or click on certain links.
While Google Analytics has an overlay feature that can show you which links on a web page are being clicked, a heatmap can reveal any clicks that users make on your site, regardless of whether these are links or not. This is a significant benefit because if a heatmap analysis reveals that visitors are clicking on an image that they think is a link, but turns out not to be a link, you can easily remedy this by linking the image to the destination URL your readers are trying to get to, or let your readers know that the image is not a hyperlink.
In short, heatmaps can be one of the best methods to test your site design, assess how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behaviour on your website:
Capture Everything Users Do On Your Website
HeatMapTracker creates a playback video of every visitor session on your web site, enabling you to observe all which buttons and links are being clicked, eye-tracking and page scrolling.
Full Control With No Restrictions
The script is self-hosted, giving you no restrictions on recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-off cost to buy the application, after which you are then entitled to receive free updates and all future enhancements.
Some additional software benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your website, you can identify issues that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing Visitor Behaviour: The screen video recordings of your visitors’ sessions show you exactly what is taking place on your web pages. Click overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they stay on a particular section, how fast they scroll down your content and more! No more guesses or assuming wrongly … just accurate data of what takes place when visitors visit your web site.
- Increase Visitor Engagement: HeatMap Tracker lets you increase user interaction with your business, which improves sales and conversions. There are many ways to do this and we list several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker offers many great features for web site owners. Here are just some of these:
- Quick and simple to install and configure. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and observe how far down the page your visitors scroll as an average of the length of time your site can retain their attention. Heat Map Tracker lets you review and analyze every single visitor session to help you see how users are interacting with your site or certain pages on your site.
- Unlimited session recording and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can record user sessions on your website for a few days, a week or two, a month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can easily view the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on the content that users care about. You can also see regional location data of your visitors and learn which part of the world they are visiting from.
Additional features:
The table below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials plugin customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Learn what works (i.e. where visitors click) and what’s not working (where people aren’t clicking). For example, are users engaging with your videos? Are they clicking on images believing that they are links to somewhere else?
- Get insights on how to optimize your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” testing to improve your landing page’s visitor impact, or optimize the impact of your landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if a page element needs to be added, changed, or removed.
- Create “before” and “after” comparison reports for online marketing services.
- Compare if users tend to click images versus buttons vs text links, and how particular user segments engage with your web site.
- Investigate potential website security exploits and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering great product quality and customer support. The members area includes video tutorials for installing and configuring the software.
Product Price
Heat Map Tracker is available in 3 different editions:
- Basic (Single) License – Licensed for 1 site. Price = $197.00 One-off payment.
- Professional License – Licensed for up to ten sites. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other editions (click-tracking, heat maps, session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the software on as many sites as you want, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Cost = $497.00 One-time.
Please Note: Current pricing for this product can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was current when this article was published. This may or may not be the actual price charged by the software author when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics provide important metrics on things such as how many people are finding your website, how they found it and what they do whilst on your site. However, if you want to truly gain deeper insights into how your website and your content is being used by your visitors to engage with your business online, then a heat map analytics application can be very useful.
We recommend that you consider purchasing a copy of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for generating more sales.
To learn more, check out the software here: HeatMapTracker – Live ClickTracking And HeatMap Tracker
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