The ability to track, monitor and view the behavior of visitors on your web site is absolutely important to your online success.
The old business adage “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is happening on your web pages, then how will you improve your online results?
Website users have looked for ways to track and understand visitor behavior since web sites were first developed. From simple tracking counters, to powerful and sophisticated analytical software like Google Analytics and other applications that record and display granular key measurements.
Learning about user behaviour is very important for the success of your website, not only because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown that previous consumer behavior is the best indicator of future behaviour. It’s a better predictor, in fact, than knowing consumer demographics.
Although the ability to monitor key data such as the number of web users are checking out your website, what pages they are landing on and leaving from, how long they are remaining on your site for, keyword searches, page views, referring websites, etc …, is extremely important, wouldn’t it also be great to be able to view precisely what visitors are doing, where on your site they are visiting the longest for, which links they are clicking on, which areas of your content visitors are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heatmaps are used to pinpoint areas of a web page that visitors scan most frequently. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking and session replays to your arsenal of key website analysis tools using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress and that visually tracks your site users’ entire journey and creates live heat maps that show precisely where users are clicking and where they scroll throughout your website.
The HeatMapTracker software also allows you to see your website from your visitor’s unique point of view.
More info: Heat Map Tracker
Benefits
The more accurate data you have about how your readers are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully engaging with your site, such as confusing site navigation elements, or disruptive design elements. As the website owner, you can encourage your visitors to perform certain actions, such as opt into a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature which can show you what links on your web page are being clicked, a heatmap can reveal any clicks that visitors are making on your site, whether these are actual links or not. This is a significant benefit because if a heatmap report helps you discover that users are clicking on an image that they suppose to be a link, but is actually not a hyperlinked image, you could easily fix this by adding a link to the image, or let your readers know that the image is just a visual element.
Heat maps, therefore, are one of the most useful ways to test your site design, see how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track visitor behaviour on your website:
Monitor Everything Visitors Do On Your Website
Heat Map Tracker creates a video of every user browsing session on your web site, enabling you to record all which page elements are being clicked, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The script is hosted on your own server, giving you no-limit user recordings and playbacks.
Free Upgrades And Enhancements
There is a one-time cost to purchase the HeatMapTracker application, after which you are then entitled to receive unlimited updates and added features for free.
Some additional benefits of the application include the following:
- Improve User Experience: By seeing how visitors experience your site, you can spot issues preventing visitors from progressing to the end of your sales funnel and reach your site goals.
- Stop Guessing Visitor Behavior: The screen video recordings of your users’ browser sessions show you precisely what is happening on your web site. Screen overlays let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they hover on a particular location, how fast they navigate down your site and more! No more guessing or making wrong assumptions … just pure information of what goes on when people land on your site.
- Increase Website Sales: Heat Map Tracker lets you improve user engagement with your site, which creates better online sales and conversion rates. There are many ways to achieve this and we’ll discuss a few of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many features for web site owners. Here are just a few of these:
- Fast and easy to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors spend more time reading and measure how far down your page your visitors read down to as a benchmark of how long your website and/or sales copy can keep them interested. Heat Map Tracker lets you review and analyze each and every visitor session to help you understand how users are interacting with your site or specific pages on the website.
- Unlimited visitor screen captures and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can record visitor sessions on your web pages for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for all projects. You can easily view the top pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving content that visitors are more interested in. You can also review regional location data of all visitors and see which part of the world they are coming from.
Additional features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials that plugin customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your results:
- Learn what works (i.e. where visitors click) and what’s not working (where users are not going to). For example, are users engaging with your videos? Are they clicking on images believing that they link to another area of your site?
- Get useful information on how to improve your landing pages, sign up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get actionable data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” testing to improve your site’s “first impression”, or maximize the impact of your home page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify if a content section could be added, modified, or deleted.
- Create “before” and “after” comparison reports for online marketing services.
- Test whether users prefer to click images versus buttons versus text links, and how particular user segments engage with your web site.
- Review confirmed site security problems and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected online marketer with a solid reputation for providing great products and support. The members area includes video instructions for installing and configuring the software.
Product Cost
HeatMap Tracker comes in three versions:
- Basic License – Allows you to use on one domain. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click tracking, heat maps, session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Price = $497.00 Single Payment.
Note: Pricing details of the product depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this review was written. This may or may not be the actual price charged by the plugin seller when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics can provide very useful data on things such as the number of people finding your site, how they are finding it and what they are doing during their visits. However, if you want to truly gain an insight into how your website and your content is helping your visitors to interact with your business online, then a heatmap analytics tool can be a very practical way to do so.
We recommend that you consider purchasing a copy of HeatMap Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and for increasing your sales.
To learn more, check out the software here: Heat Map Tracker – Live ClickTracking & Heat Map Tracking Plugin
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