Being able to track and monitor the behavior of visitors on your website or blog is extremely important to your online success.
The old business saying ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening when visitors arrive on your web site, then how can you know what areas of your website can be improved?
People have been searching for ways to track and analyze what users are going to do on their web-sites since web sites were first developed. From basic tracking counters, to sophisticated and powerful analytical tools like Google Analytics which can deliver incredibly detailed data.
Tracking user behavior is very important for a successful business, not only because it allows you to understand what visitors are doing so you can better your performance, but research also shows that past user behavior is the best way to predict future behavior. Better, in fact, than knowing visitor demographics.
While being able to analyze key reports such as how many web users are coming to your web site, which pages they are entering and exiting, how long they are staying on your site for, what keywords people are searching for, page views, referring pages, etc …, is highly useful, wouldn’t it also be useful to track precisely what users are doing, where on your site they are navigating through for the longest period, which links they are clicking on, what areas of your site they are mostly interested in, and more?
Fortunately, heatmap technology makes this possible. Web heat maps have been used to display areas of a web site page that visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay software.
If you own a WordPress-powered website or blog, then it’s easy to add heatmap tracking and session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software program that is compatible with WordPress and that lets you visually record your site visitors’ movements and creates instant heatmaps that show where users click and where they scroll throughout your website.
HeatMapTracker software allows you to see your site from your visitor’s unique perspective.
To learn more about the script go here: HeatMap Tracker
Benefits
The better you know how your readers engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully engaging with your site, such as confusing site navigation elements, or distracting adverts. As a website owner, you can help your readers to perform certain actions, such as join a newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of which links on your page are being clicked, a heatmap will show you any clicks that visitors make on your site, regardless of whether these are actual links or not. This is an important difference because if a heat map report helps you discover that readers are clicking on an image which they imagine to be a link, but turns out not to be a hyperlinked image, you can easily fix this by linking the image to the destination your readers are trying to get to, or let your visitors know that the image is not linked.
Heatmaps, therefore, can be one of the best ways to test the design of your website, assess how navigatable your content is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track user behavior on your site:
See Everything Users Are Doing On Your Site
HeatMap Tracker captures every browsing movement on your web site, enabling you to capture all page clicks, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The software is self-hosted, giving you no-limit session recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time cost to own the application, after which you are then entitled to receive unlimited software updates and all future enhancements for life.
Additional software benefits include:
- Improve Site Usability: By seeing how visitors navigate your site, you can uncover difficulties that prevent users from taking desired actions and reach your site objectives.
- Stop Guessing User Behaviour: The screen video playbacks of your visitors’ browser sessions reveal precisely what happens on your website. Screen overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they choose to stay in a specific section, how far they scroll down your content and more! No more guesses or hoping … just pure intel of what happens when visitors navigate around your web site.
- Increase Online Sales: HeatMapTracker helps you increase user engagement with your site, which increases your sales and conversions. There are a number of ways to do this and we go over a number of these in the “Tips” section further below.
Software Features
HeatMap Tracker includes many great features for website owners. Here are just some of these:
- Quick and easy to install and implement. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and observe how far down your page your users read down to as an indicator of how long your web copy can retain their attention. HeatMapTracker lets you study every single visitor action to see how they interact with your site or specific pages on the web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can measure user sessions on your website for a day, a week or two, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily see which pages your users are moving towards and how they are interacting with each page’s content, allowing you to spend more time on pages that users care about. You can also view regional demographic data of all visitors and discover where they are visiting from.
Additional features:
The image below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and comments customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your results:
- Discover what works (i.e. where users click) and what doesn’t work (where visitors aren’t clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that they are links to somewhere else?
- Get insights on ways to refine your landing pages, sign-up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” experiments to improve your home page’s “first impression”, or optimize the impact of your site’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if a section of the content should be inserted, edited, or removed.
- Produce “before” and “after” comparison reports for digital services.
- Test whether users prefer to click images vs buttons versus text links, and how particular user segments engage within your site.
- Diagnose potential website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering exceptional products and support. The product download area contains video instructions for installing and setting up the software.
Software Pricing
HeatMap Tracker is available in three different versions:
- Basic License – Single license only. Price = $197.00 One-off payment.
- Professional License – Use on up to 10 websites. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web agencies. Price = $497.00 One-time.
Please Note: Price details for the product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin is being retailed for the amounts shown above. This may not be the actual price charged by the plugin seller when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics can provide great data on things such as the number of people visiting your website, how they find it and what they are doing during their visits. However, to truly gain an insight into how your site and your content is helping your visitors to connect with your digital presence, then a heat map analytics software tool can be very useful.
We recommend purchasing a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to make more sales.
For full details, check out the software here: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Plugin
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