The ability to track visitor behavior is absolutely vital to the success of your digital presence.
The old adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as ever. If you don’t know what is happening on your web pages, how can you get better results online?
Businesses have looked for practical ways to track and analyze what is happening since web sites were first created. From basic counters that track visitor numbers, to sophisticated analytical tools like Google Analytics and other applications which record and display incredibly rich information.
Analyzing visitor behaviour is important for the success of your business, not only because it allows you to understand what visitors are doing so you can improve your results, but research also proves that previous visitor behaviour is the most reliable predictor of future behaviour. It’s a better indicator, in fact, than knowing consumer demographics.
Although being able to monitor valuable reports like how many visitors are visiting your site, which pages they are entering and exiting, how long they are remaining on your website for, what keywords are being searched for, unique page views, referring web sites, and so on, is vitally useful, wouldn’t it be great to know precisely what users are clicking on, where they are navigating around in, what hyperlinks they are clicking on, which parts of the content they are pausing to read more about, and so on?
Fortunately, heatmap technology makes this easy. Website heatmaps are used to review areas of a web page most frequently scanned by visitors. Web heatmaps can also be integrated with other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with recorded session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress (and other programs) and that lets you track your website users’ every movement and creates instant heat maps that show where they click and where they scroll on your website.
The HeatMapTracker analytics tool lets you capture every action your visitors make.
For more details, visit the software site here: HeatMap Tracker
Benefits
The better you know how your visitors are interacting with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully engaging with your website, such as confusing site navigation elements, or distracting design elements. As the website owner, you can help your site visitors to complete certain actions, such as joining your newsletter or click on specific links.
Although Google Analytics has its overlay feature that can give you an idea of what links on your page are being clicked, a heatmap will display any clicks that users are making on your page, regardless of whether these are actual links or not. This is a significant difference because if a heat map report reveals that readers are clicking on an image that they think is a link, but turns out not to be a link, you can quickly repair this by linking the image to the destination your visitors are trying to get to, or let your users know that the image is not a hyperlink.
In short, heatmaps are one of the best methods to test your site design, see how readable your site is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track visitor behavior on your website:
Capture Everything Users Are Doing On Your Web Site
HeatMapTracker creates a video of every visitor movement on your web site, allowing you to observe all clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The software allows you to self-host the technology, giving you no restrictions on session recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-off investment to purchase the application, which entitles you to receive free updates and future enhancements.
Some additional benefits of the software include the following:
- Improve Site Usability: By seeing how visitors use your site, you can identify difficulties preventing visitors from taking desired actions and optimize your site.
- Stop Guessing Visitor Behavior: The video playbacks of your users’ browser sessions show you exactly what is taking place on your site. Heat Maps let you see exactly which elements users click on, where they are drawn to most on your website, how long they choose to stay on a specific spot, how far they travel down your content and more! No more guessing or assuming wrongly … just pure data of what goes on when people visit your web site.
- Increase Online Sales: HeatMap Tracker helps you increase visitor engagement with your site, which creates better online sales and conversion rates. There are many ways to achieve this and we go over a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many great features for site owners. Here are just a few of these:
- Quick and easy to install and implement. Ready to use in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors look at and measure how far down your page your visitors scroll down to as an indicator of how long your content can keep them interested. The software lets you review and analyze each and every visitor session to help you see how users are interacting with your site or particular pages on the website.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can record user sessions on your website for one day, a couple of weeks, a month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded sessions the heatmap analytics software has recorded for all projects. You can easily see the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on pages that visitors care about. You can also analyze regional demographic data of your visitors and discover where they are visiting from.
Additional features:
The table below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials that plugin customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your results:
- Understand what works (i.e. where visitors are clicking) and what doesn’t work (where visitors are not clicking). For example, are users watching your videos? Are they clicking on graphic elements assuming that these may be linking to somewhere else?
- Get useful data on how to improve your landing pages, signup forms, shopping cart, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” experimentation to improve your home page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any content needs to be added, edited, or deleted.
- Produce “before” and “after” case studies for digital services.
- Compare whether users prefer to click on images vs buttons vs text links, and how specific user segments interact with your web site.
- Investigate suspected website security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering great product quality and customer support. The member download area contains video tutorials for installing and configuring the software.
Software Price
HeatMapTracker comes in 3 editions:
- Basic License – Single use only. Cost = $197.00 One-off payment.
- Professional License – Allows you to install on up to 10 websites. Price = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other editions (click tracking, heat maps, browser recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Price = $497.00 One-time.
Note: The price of the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the plugin sells for the pricing shown above. This may or may not be the actual price charged by the plugin seller when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services such as Google Analytics can provide you with useful metrics on things such as the number of people coming to your site, how they found it and what they do during their visits. However, if you want to truly gain a real-time understanding into how your web site and its content is helping your visitors to connect with your digital presence, then a heat map analytics software tool can be a great way to do this.
We recommend that you consider getting a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to generate more sales.
For full details, check out the software here: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracker
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