The ability to track visitor behavior is absolutely vital to your online success.
The management adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your site, then how would you know what aspects of your site can be improved?
People have been searching for ways to track and analyze what is happening since web sites were first introduced. From basic counters that track how many people have viewed your web page, to very sophisticated analytical tools like Google Analytics that can deliver incredibly detailed information.
Tracking visitor behavior is very important for the success of your web site, not only because it enables you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that previous user behavior is the most reliable way to predict future behaviour. More reliable, in fact, than demographics.
While the ability to view key details like the number of unique visitors are visiting your web site, which pages they are landing on and leaving from, how long they are remaining on your website for, which terms people are searching for, unique page views, referring websites, and so on, is extremely important, wouldn’t it be excellent to be able to track exactly what users are doing, where on your site they are navigating through, which hyperlinks they are clicking on, which parts of the page they are mostly intrigued about, and more?
Fortunately, heat map technology makes this easy. Web heatmaps can be used to help locate areas in a website page most frequently scanned by web visitors. Web heat maps are also often integrated with other forms of web analytics and session replay tools.
If you own a WordPress site, then you can easily add heatmap tracking with session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you record your website visitors’ every movement and creates live heatmaps that show where they click and where they are scrolling throughout your pages.
The HeatMapTracker software lets you look over the shoulders of everyone who visits your site.
For more details, visit the script site here: HeatMapTracker
Benefits
The better you know how your readers engage with your content, the more you can improve your site’s user experience. Imagine knowing the specific issues that are preventing your site visitors from fully engaging with your site, like unclear navigation elements, or disruptive banner ads. As the site owner, you can guide your users to perform certain actions, such as opting into a newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature which can show you which links on a page visitors are clicking, a heatmap can also show you any clicks that users are making on your site, whether these are links or not. This is a significant difference because if a heat map analysis reveals that users are clicking on a graphic element which they suppose to be a link, but turns out not to be a link, you can quickly change this by linking the image to the destination your readers are trying to get to, or let your readers know that the image is not a hyperlink.
In short, heatmaps are one of the most useful ways to test the design of your site, see how readable your site is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to monitor visitor behaviour on your web site:
Capture Everything Visitors Are Doing On Your Website
HeatMapTracker creates a video of every visitor movement on your web site, enabling you to capture all which buttons and links are being clicked, eye-tracking and page scrolls.
Complete Control With No Limitations
The script allows you to self-host the technology, giving you no limits on user recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-off cost to own the application, which entitles you to receive unlimited upgrades and new features for life.
Additional benefits of the Heat Map Tracker script include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your website, you can identify challenges that prevent visitors from taking desired actions and correct these.
- Stop Guessing User Behavior: The video recordings of your visitors’ browsing sessions reveal precisely what happens on your site. Heatmaps let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they stay in a particular spot, how far they scroll down your pages and more! No more guesses or assuming wrongly … just accurate information of what happens when people land on your website.
- Increase Visitor Engagement: HeatMap Tracker lets you improve visitor engagement with your business, which increases your online sales and conversion rates. There are a number of ways to achieve this and we go over some of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker includes many unique features for web site owners. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your content visitors look at and see how far down the page your visitors scroll as a benchmark of how long your site can retain their attention. HeatMap Tracker lets you review and analyze every single user action to see how visitors interact with your site or specific pages on your website.
- Unlimited session recording and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can spy on users on your pages for one day, a week, a month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for all projects. You can easily view which pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your users care about. You can also monitor regional location data of all visitors and learn where they are coming from.
Additional software features:
The image below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and comments that users have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your site to improve your results:
- Understand what’s working (i.e. where people are clicking) and what’s not working (where users are not clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that these may be linking to somewhere else?
- Get insights on how to refine your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” experiments to improve your site’s visitor impact, or maximize the impact of the site’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify whether an element on your page needs to be added, changed, or deleted.
- Create “before” and “after” comparison reports for web-related services.
- Compare if users tend to click on images versus buttons vs text links, and how particular user segments interact within your site.
- Troubleshoot suspected website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering exceptional products and customer support. The member download area includes video tutorials for installing and setting up the software.
Product Price
HeatMap Tracker comes in 3 versions:
- Basic License – Installs on one domain. Price = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to 10 sites. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 Single Payment.
Note: Pricing details of the product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the product is selling for the prices shown above. This may not be the actual pricing charged by the plugin author when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services such as Google Analytics can provide you with great information on things such as the number of people visiting your website, how they find it and what they are doing during their visits. However, if you want to truly gain an understanding into how your web site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics software tool can be a very practical way to do this.
We recommend getting a license of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, engagement and to increase sales.
For complete details, check out the software here: HeatMapTracker – Live ClickTracking And HeatMap Tracking Plugin
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