Being able to track, monitor and understand the behavior of visitors and users on your website is absolutely vital to your online success.
The adage “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your website, then how can you improve your results?
Website users have looked for ways to track and analyze what visitors are doing in their web pages since web sites first appeared. From basic tracking counters, to very sophisticated and powerful analytical software like Google Analytics and other applications that capture incredible key information.
Understanding user behaviour is vitally important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can better your results, but research also proves that past user behavior is the most reliable way to predict future behaviour. It’s an even more more reliable indicator in fact, than knowing demographics.
Although the ability to track key data like how many unique visitors are visiting your website, what pages they are coming and leaving from, how long they are remaining on your site for, which keywords are being searched for, average page views, referring pages, and so on, is highly useful, wouldn’t it be excellent to track exactly what visitors are doing, where on your site they are visiting the longest time on, what links they are clicking on, which parts of the content visitors are mostly intrigued about, and so on?
Fortunately, heat map tracking technology makes this possible. Website heatmaps are used to display areas on a web site page most frequently scanned by online visitors. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other programs) and that lets you record your website users’ every movement and creates live heatmaps that show exactly where they click and where they scroll throughout your site content.
HeatMapTracker analytics tool lets you capture every action your visitors make.
More info: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your visitors are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the exact challenges that prevent your site visitors from fully benefiting from your website, like unclear navigation layouts, or distracting banner ads. As the site owner, you can encourage your readers to perform certain actions, such as joining a newsletter or click on certain links.
Although Google Analytics has its overlay feature which can give you an idea of what links on your web page are being clicked, a heatmap can display any clicks that visitors are making on your page, whether these are links or not. This is important because if a heat map analysis helps you discover that users are clicking on an image which they suppose to be a link, but is actually not a link, you could easily edit this by linking the image to the page your readers are trying to get to, or make it crystal clear to your readers that the image is just a graphic.
Heat maps, therefore, are one of the most useful methods to test the design of your site, assess how readable your site is and help to improve conversions.
Here are just some of the benefits of using Heat Map Tracker to track visitor behavior on your site:
See Everything Visitors Are Doing On Your Web Site
Heat Map Tracker captures every visitor movement on your website, enabling you to observe all which page elements are being clicked, eye-tracking and page scrolls.
Full Control Without Limitations
The application is hosted on your own server, giving you no-limit session recording and playbacks.
Free Upgrades And Enhancements
There is a one-off investment to own the application, after which you are then entitled to receive unlimited application upgrades and all future enhancements for life.
Additional software benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web site, you can uncover difficulties that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing Visitor Behavior: The video recordings of your visitors’ browsing sessions show you exactly what is taking place on your web pages. Heatmaps let you see exactly which elements visitors click on, which areas they are drawn to most on your site, how long they hover in a particular section, how far and quickly they navigate down your site and more! No more guesses or assuming wrongly … just pure evidence of what takes place when users move around your site.
- Increase Online Sales: HeatMap Tracker lets you increase visitor interaction with your site, which improves online sales and conversions. There are a number of ways to achieve this and we’ll discuss some of these in the “Tips” section further below.
Features
HeatMap Tracker provides many unique features for web site owners. Here are just a few of these:
- Fast and simple to install and set up. Ready to use in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and observe how far down your product pages your visitors scroll as a benchmark of the length of time your website and/or sales copy can engage them for. HeatMap Tracker lets you analyze every single visitor session to see how visitors interact with your site or specific pages on your web site.
- Unlimited visitor screen captures and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can capture users on your website for 1 day, one week, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all sessions the heat map analytics software has recorded for each project. You can quickly view which pages your readers are moving towards and how they interact with each page’s content, allowing you to invest more time on pages that your readers care about. You can also analyze regional location data of all visitors and discover which part of the world they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials plugin customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your business:
- Discover what works (i.e. where visitors click) and what doesn’t work (where people are not going to). For example, are people engaging with your videos? Are they clicking on images believing that they may be linking to somewhere else?
- Get useful data on how to optimize your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get practical information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” testing to improve your home page’s visitor impact, or maximize the impact of the website’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any content section needs to be added, reworked, or removed.
- Produce “before” and “after” case studies for digital services.
- Test whether visitors tend to click on images versus buttons vs text links, and how specific user segments interact within your web site.
- Analyze suspected site security exploits and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for providing exceptional product quality and customer support. The product download area includes video tutorials for installing and configuring the software.
Software Price
HeatMap Tracker comes in three separate versions:
- Basic License – Use on one site. Cost = $197.00 One-off payment.
- Professional License – Allows you to use on up to ten websites. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for digital agencies. Cost = $497.00 One-time.
Note: Current pricing for HeatMapTracker depends on whether there are any promotions or limited-time special offers. The price shown above was correct at the time this article was written. This may not be the actual pricing set by the software author when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics can provide you with useful information on things such as the number of people landing on your pages, how they found it and what they are doing during their visits. However, to really gain a real-time understanding into how your web site and its content is helping your visitors to engage with your business online, then a heatmap analytics software application can be a very practical way to do this.
We suggest purchasing a copy of HeatMap Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, visitor engagement and to get more web sales.
To learn more, visit the software website: Heat Map Tracker – Real-Time Click-Tracking And Heat Map Tracking Software
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