The ability to track and see the behavior of visitors on your website is absolutely vital to your online success.
The management saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening on your site, how will you improve your results?
People have looked for ways to track and analyze visitor behavior since websites first appeared. From basic tracking counters, to very sophisticated and powerful analytical tools like Google Analytics and other applications that can track and display an incredible level of key metrics.
Knowing visitor behavior is very important for a successful online business marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also proves that past consumer behavior is the most reliable indicator of future behavior. It’s an even better indicator, in fact, than knowing consumer demographics.
While the ability to track key reports such as the number of web users are exploring your website, which pages they are entering and exiting, how long they are staying on your website for, what keywords people are searching for, unique page views, referring sites, and so on, is vitally important, wouldn’t it also be excellent to track exactly what users are reading, where on your pages they are navigating around in, what hyperlinks they are clicking on, which areas of the site visitors are pausing on, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heatmaps have been used to analyze areas of a website page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking with video session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that works with WordPress and that visually tracks your website users’ entire session and generates instant heat maps that show precisely where users are clicking and where they scroll throughout your website.
HeatMapTracker analytics tool enables you to see your site from your visitor’s unique point of view.
For more details, visit the software site here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more information you have about how your readers are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that have been preventing your visitors from fully benefiting from your site, such as unclear navigation layouts, or disruptive banner ads. As the site owner, you can encourage your visitors to complete certain actions, such as opting into a newsletter or clicking on certain links.
Although Google Analytics has its overlay feature which can give you an idea of which links on a page are being clicked, a heat map can also show you any clicks that users make on your page, whether they are actual links or not. This is important because if a heatmap report helps you discover that users are clicking on an image which they imagine to be a link, but turns out not to be a link, you would be able to easily fix this by adding a link to the image, or let your visitors know that the image is not a hyperlink.
Heatmaps, therefore, can be one of the best methods to test the design of your website, assess how navigatable your content is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track user behavior on your website:
Monitor Everything Visitors Do On Your Website
Heat Map Tracker records every user browsing session on your website, enabling you to observe all clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The application is hosted on your server, giving you no-limit recordings and playbacks.
Lifetime Upgrades And Enhancements
There is a one-time cost to purchase the software, after which you are then entitled to receive free upgrades and future enhancements.
Additional software benefits include:
- Improve Your Marketing: By seeing how visitors navigate your website, you can spot issues preventing users from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing Visitor Behavior: The video recordings of your visitors’ browsing sessions show you exactly what is happening on your site. Heatmaps let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they browse in a particular spot, how quickly they navigate down your content and more! No more guessing or making wrong assumptions … just accurate metrics of what happens when visitors come to your website.
- Increase User Engagement: Heat Map Tracker helps you improve visitor interaction with your site, which improves your sales and conversions. There are many ways to achieve this and we’ll discuss a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker provides many great features for WordPress users. Here are just a few of these:
- Quick and simple to install and implement. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors look at and monitor how far down your sales or product pages your users read down to as a measure of the length of time your sales message can keep them interested. The software lets you review and analyze each and every user experience to help you learn how visitors interact with your site or specific pages on the web site.
- Unlimited session recording and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can capture visitors on your site for one day, a few weeks, a month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for each project. You can quickly see which pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on the content that users care about. You can also monitor regional demographics of your visitors and learn where they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials that plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Learn what works (i.e. where users are clicking) and what’s not working (where people aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that they are links to another area of your site?
- Get actionable data on how to refine your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” experiments to improve your website’s “first impression”, or optimize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether an element on your page needs to be included, redesigned, or taken out.
- Produce “before” and “after” case studies for digital marketing services.
- Compare whether users tend to click images versus buttons vs text links, and how particular user segments interact within your site.
- Review confirmed website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing reliable products and customer support. The member download area contains video tutorials for installing and setting up the software.
Product Pricing
Heat Map Tracker comes in 3 versions:
- Basic (Single) License – Use on one website. Price = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten domains. Cost = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web marketing agencies. Cost = $497.00 Single Payment.
Note: The price of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current pricing when this review was written. This may or may not be the actual price set by the software seller when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services such as Google Analytics can provide you with important metrics on things such as the number of people arriving on your site, how they found it and what they do whilst on your web pages. However, to really gain an insight into how your website and its content is being used by your visitors to engage with your digital presence, then a heat map analytics software application can be extremely practical.
We recommend getting a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to get more online sales.
For more information, check out the software here: HeatMap Tracker – Real-Time ClickTracking & Heat Map Tracker
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