HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

The ability to track and monitor the behavior of visitors and users on your web site is absolutely vital to your online success.

The old adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as always. If you don’t know what is happening on your web pages, then how can you know what needs to be improved?

People have been searching for ways to track and understand what is happening since web sites were first created. From basic counters that track visitors, to very sophisticated and powerful analytical software like Google Analytics which record and display incredibly detailed key metrics.

Tracking visitor behavior is very important for a successful digital marketing and content strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but research also shows that previous visitor behaviour is the most reliable predictor of future behavior. More reliable, in fact, than demographics.

While the ability to view statistical data like how many visitors are coming to your web site, which pages they are entering and exiting, how long they are staying on your site for, keywords searched, page views, referring web sites, and so on, is highly useful, wouldn’t it be fantastic to be able to view precisely what users are doing, where they are navigating around in, which hyperlinks they are clicking on, what parts of your page they are reading, and so on?

Fortunately, heatmap technology makes this possible. Website heat maps are used to monitor areas of a web page that visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytics and session replay tools.

HeatMap Tracker

If you use WordPress, then it’s easy to add heat map tracking with video session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.

HeatMapTracker – Live Click Tracking & HeatMap Tracker

HeatMap Tracker

(HeatMap Tracker)

Description

HeatMapTracker is not technically a WordPress plugin, but a software script that is compatible with WordPress and that visually records your website visitors’ entire journey and creates live heat maps that show precisely where they are clicking and where they are scrolling on your site.

HeatMap Tracker

HeatMapTracker analytics tool allows you to look over the shoulders of every person who comes to your web site.

HeatMap Tracker

More info: Heat Map Tracker

Benefits Of Using Heat Map Tracker

The more you know how your visitors engage with your website, the more you can improve your website’s user experience. Imagine knowing the exact challenges that have been preventing your readers from fully benefiting from your website, like unclear navigation layouts, or disruptive design elements. As a website owner, you can encourage your visitors to perform certain actions, such as opting into your newsletter or clicking on certain links or buttons.

While Google Analytics has its overlay feature that can show you which links on your web page visitors are clicking, a heat map will also show you any clicks that visitors make on your page, regardless of whether these are links or not. This is a significant benefit because if a heat map report reveals that visitors are clicking on a graphic element that they suppose to be a link, but turns out not to be a hyperlinked image, you would be able to easily repair this by adding a link to the image, or make it clear to your users that the image is not linked.

Heatmaps, therefore, are one of the most useful methods to test the design of your site, measure how navigatable your site is and improve conversions.

Here are just a few of the benefits of using HeatMapTracker to monitor user behavior on your site:

See Everything Users Do On Your Web Pages

The software records every visitor session on your website, allowing you to view all which links and buttons are being clicked, eye-tracking and page scrolls.

Full Control Without Restrictions

The software is self-hosted, giving you no-limit recordings and playbacks.

Unlimited Updates & Enhancements

There is a one-time cost to purchase the software, after which you are then entitled to receive lifetime upgrades and all future enhancements.

Additional script benefits include:

  • Improve Site Usability: By looking over the shoulders of your visitors as they navigate your web pages, you can identify issues that prevent users from progressing to the end of your sales funnel and improve your sales process.
  • No More Guessing User Behavior: The video recordings of your visitors’ sessions let you observe exactly what is taking place on your site. Heat Maps let you know exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they stay on a particular spot, how far they travel down your content and more! No more guessing or assuming wrongly … just real evidence of what takes place when visitors land on your site.
  • Increase User Engagement: HeatMapTracker helps you increase visitor interaction with your site, which improves your sales and conversions. There are many ways to achieve this and we discuss a few of these in the “Tips” section further below.

Software Features

HeatMapTracker includes many great features for web site owners. Here are just some of these:

  • Quick and simple to install and implement. Ready to use in minutes.
  • View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time reading and observe how far down your page your visitors read down to as a measure of how long your site can engage them for. HeatMapTracker lets you analyze each and every user session to help you see how they are interacting with your site or certain pages on the website.
  • Unlimited session screen captures and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can record visitor sessions on your web pages for a few days, a couple of weeks, a month, or more!
  • In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can quickly view which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on pages that your users are more interested in. You can also view regional location data of your visitors and see which part of the world they are coming from.

HeatMapTracker

Additional features:

The image below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:

Heat Map Tracker

Testimonials

Here are just some testimonials and feedback that users have written about HeatMapTracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

Heat Map Tracker Tips

Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:

  • Discover what works (i.e. where people click) and what’s not working (where visitors are not clicking). For example, are people watching your videos? Are they clicking on graphic elements thinking that they link to another destination?
  • Get actionable information on how to refine your landing pages, sign-up forms, sales funnel, screen resolution, etc.
  • Get useful data on ways to create A/B split testing to improve conversions
  • Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
  • conduct “above the fold” experimentation to improve your site’s visitor impact, or optimize the impact of your site’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
  • Identify whether a page element could be added, modified, or removed.
  • Produce “before” and “after” case studies for online marketing services.
  • Analyze whether visitors prefer to click on images vs buttons versus text links, and how particular user segments interact with your website.
  • Troubleshoot potential site security or vulnerabilities.

Product Support

HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust product quality and support. The members area includes video instructions for installing and setting up the software.

Software Pricing

HeatMapTracker comes in 3 separate versions:

  • Basic License – Installs on 1 site. Price = $197.00 One-time.
  • Professional License – Allows you to install on up to 10 sites. Price = $297.00 Single Payment.
  • Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it ideal for web marketing agencies. Cost = $497.00 One-time.

Please Note: Pricing details of the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. The price shown above was current at the time this content was written. This may not be the actual price set by the software author when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.

Check the plugin’s website for current pricing details:

Additional Info

For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.

Our Recommendation

Analytics services like Google Analytics can provide good metrics on things such as how many people are arriving on your pages, how they found it and what they are doing whilst on your web site. However, to truly gain an insight into how your web site and its content is helping your visitors to interact with your business online, then a heatmap analytics application can be very useful.

We suggest getting a copy of HeatMap Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to generate more web sales.

Heat Map Tracker

For full details, check out the software here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracking Software

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