HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

The ability to track, monitor and view the behavior of visitors and users on your website is absolutely vital to the success of your business online.

The business management saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as ever. If you don’t know what is happening when visitors arrive on your website, then how can you know what needs to be improved?

Businesses have looked for ways to track and understand what visitors are doing on their web-sites since web sites were first developed. From simple tracking counters, to sophisticated analytical software like Google Analytics which can record very detailed key measurements.

Measuring user behavior is important for a successful digital presence, not just because it allows you to understand what visitors are doing so you can better your results, but research also shows that past consumer behaviour is the most reliable indicator of future behaviour. Better, in fact, than demographics.

Although being able to analyze valuable data like the number of unique web users are arriving on your web site, which pages they are coming and leaving from, how long they are staying on your website for, which terms people are searching for, unique page views, referring sites, and so on, is highly essential, wouldn’t it be great to be able to view precisely what visitors are clicking on, where they are visiting the longest time on, what links they are clicking on, what areas of the site visitors are most interested in, and so on?

Fortunately, heat map technology makes this easy. Web heat maps have been used to locate areas in a web site page that online visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytics and session replay tools.

HeatMap Tracker

If you use WordPress, then you can easily add heat map tracking and recorded visitor session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software.

Heat Map Tracker – Live Click Tracking & HeatMap Tracker

HeatMapTracker

(HeatMap Tracker)

Software Description

HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you record your web site visitors’ complete session and generates live heat maps showing precisely where they are clicking and where they scroll on your web pages.

HeatMapTracker

The HeatMapTracker software lets you see your website from your visitor’s unique perspective.

Heat Map Tracker

For more details go here: Heat Map Tracker

Benefits

The more information you have about how your readers are interacting with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully engaging with your site, such as confusing navigation elements, or distracting banner ads. As a website owner, you can guide your users to complete certain actions, such as joining a newsletter or clicking on specific links or buttons.

Although Google Analytics has an overlay feature that can show you what links on your page are being clicked, a heatmap can reveal any clicks that users make on your site, regardless of whether they are links or not. This is important because if a heat map analysis reveals that readers are clicking on a graphic element that they suppose to be a link, but turns out not to be a link, you could easily edit this by linking the image to the destination URL your readers are trying to get to, or make it absolutely clear to your users that the image is just a design element.

Heat maps, therefore, are one of the best methods to test your site design, assess how readable your content is and improve conversions.

Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor user behavior on your web site:

Record Everything Visitors Are Doing On Your Site

The software records every user browsing session on your site, enabling you to capture all which buttons and links are being clicked, eye-tracking and page scrolls.

Complete Control Without Restrictions

The application is hosted on your server, giving you no restrictions on recordings and pageviews.

Unlimited Upgrades & Enhancements

There is a one-off cost to buy the software, after which you are then entitled to receive unlimited upgrades and future enhancements for free.

Some additional benefits include the following:

  • Improve User Experience: By seeing how visitors use your website, you can identify problems that prevent visitors from taking desired actions and improve your sales process.
  • No More Guessing Visitor Behaviour: The screen video playbacks of your visitors’ sessions let you understand precisely what is taking place on your site. Click overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they choose to stay on a particular spot, how quickly they scroll down your content and more! No more guessing or assuming wrongly … just accurate data of what takes place when users navigate around your website.
  • Increase Online Sales: Heat Map Tracker helps you improve visitor interaction with your business, which improves your online sales and conversion rates. There are many ways to do this and we’ll list several of these in the “Tips” section further below.

Heat Map Tracker Features

HeatMapTracker offers many unique features for WordPress users. Here are just a few of these:

  • Quick and easy to install and set up. Ready to use in no time.
  • View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time reading and monitor how far down your product pages your users scroll as a measure of how long your web copy can retain their attention. Heat Map Tracker lets you review and analyze each and every visitor experience to help you learn how visitors interact with your website or specific pages on the website.
  • Unlimited session recording and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can record user sessions on your website for a day, a couple of weeks, a month, or even more!
  • In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for all projects. You can quickly see which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your readers are more interested in. You can also analyze regional location data of all visitors and discover which part of the world they are coming from.

HeatMap Tracker

Additional features:

The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:

HeatMap Tracker

Testimonials

Here are some of the testimonials plugin customers have written about HeatMapTracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMap Tracker – Useful Tips

Here are just some of the many ways you can use HeatMapTracker on your web site to improve your results:

  • Understand what works (i.e. where visitors are clicking) and what doesn’t work (where users are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these lead to another destination?
  • Get useful information on how to improve your landing pages, signup forms, sales funnel, navigation, etc.
  • Get insights on ways to create A/B split testing to improve results
  • Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
  • Performing “above the fold” testing to improve your site’s “first impression”, or maximize the impact of your site’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
  • Identify whether any section of the content needs to be inserted, changed, or taken out.
  • Create “before” and “after” case studies for digital marketing services.
  • Compare if visitors prefer to click on images vs buttons vs text links, and how specific user segments interact within your web site.
  • Diagnose potential site security threats and vulnerabilities.

Product Support

HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering great product quality and support. The members area includes video tutorials for installing and setting up the software.

Product Cost

Heat Map Tracker is available in 3 editions:

  • Basic License – Use on 1 domain. Price = $197.00 One-off payment.
  • Professional License – Use on up to 10 sites. Price = $297.00 One-off payment.
  • Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, browser replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital service providers. Price = $497.00 One-off payment.

Note: Pricing for this product depends on whether there are any promotions or limited-time special offers. The above reflects the current price when this content was written. This may not be the actual price set by the software developer when you visit the website and there may be additional upsells or one-time offers after purchasing.

Check the plugin’s website for the current price here:

Additional Software Info

For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.

Our Recommendation

Analytics services like Google Analytics can provide very useful metrics on things such as the number of people visiting your site, how they are finding it and what they do whilst visiting your web pages. However, to really gain a deep understanding into how your web site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics software application can be very practical.

We recommend that you consider purchasing a copy of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, engagement and for increasing sales of your products or services.

HeatMapTracker

For complete details, check out the software here: HeatMapTracker – Live ClickTracking And HeatMap Tracking Software

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