Being able to understand visitor behavior is extremely important to the success of your digital presence.
The business adage “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening when visitors arrive on your site, how will you get better online results?
Website users have looked for ways to track and understand what users are up to in their websites since websites first appeared. From basic counters that track how many people have viewed your web page, to very powerful and sophisticated analytical software like Google Analytics and other applications which can record and let you see an incredible amount of information.
Measuring user behavior is vitally important for the success of your business, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that previous visitor behaviour is the most reliable indicator of future behavior. Better, in fact, than visitor demographics.
Although being able to understand valuable reports like how many unique web users are arriving on your site, what pages they are landing on and leaving from, how long they are remaining on your website for, what keywords are being searched for, unique page views, referring sites, etc …, is highly essential, wouldn’t it be great to be able to track exactly what users are reading, where on your pages they are navigating through for the longest periods, which links they are clicking on, which parts of your site they are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Website heatmaps can be used to analyze areas of a web site page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and recorded visitor session replays to your collection of essential site analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software application that is compatible with WordPress (and other programs) and that lets you visually record your site users’ every movement and generates live heatmaps that show precisely where they are clicking and where they are scrolling throughout your pages.
HeatMapTracker analytics tool allows you to look over the shoulders of every person who comes to your web site.
To learn more about the script go here: HeatMap Tracker
Benefits
The better you know how your readers are interacting with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your readers from fully accessing your website, such as confusing site navigation elements, or distracting design elements. As the site owner, you can guide your users to perform certain actions, such as opting into a newsletter or click on certain links.
While Google Analytics has its overlay feature which can give you an idea of what links on a web page are being clicked, a heat map will also show you any clicks that users are making on your page, whether they are links or not. This is an important difference because if a heatmap report reveals that readers are clicking on an image that they think is a link, but happens to not be a hyperlinked image, you would be able to quickly fix this by adding a link to the image, or let your readers know that the image is just a design element.
Heatmaps, therefore, can be one of the most useful methods to test your site design, assess how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your site:
See Everything Visitors Are Doing On Your Web Pages
Heat Map Tracker lets you record every user browsing session on your web site, enabling you to record all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The application is hosted on your server, giving you no limits on visitor recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-time cost to purchase the application, which then entitles you to receive free updates and future enhancements.
Additional benefits include the following:
- Improve Site Usability: By seeing how visitors experience your web pages, you can discover issues that prevent users from taking desired actions and improve visitor engagement.
- Stop Guessing Visitor Behaviour: The video recordings of your visitors’ browsing sessions reveal exactly what is taking place on your web site. Click overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they hover on a particular spot, how quickly they scroll down your site and more! No more guessing or assuming wrongly … just accurate evidence of what takes place when people come to your web pages.
- Increase Online Sales: Heat Map Tracker helps you improve visitor engagement with your business, which increases your sales and conversion rates. There are a number of ways to do this and we present a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many features for website owners. Here are just some of these:
- Fast and easy to install and set up. Ready to go in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and monitor how far down the page your visitors scroll down to as an average of how long your sales message can engage them for. Heat Map Tracker lets you analyze every single visitor session to see how users interact with your website or specific pages on the website.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can measure user sessions on your pages for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can easily view the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on the content that users are more interested in. You can also analyze regional location data of all visitors and discover which part of the world they are visiting from.
Additional features:
The image below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials plugin customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Learn what’s working (i.e. where people click) and what doesn’t work (where users are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that they may be linking to somewhere else?
- Get useful data on ways to improve your landing pages, sign up forms, memberships, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” experiments to improve your website’s visitor impact, or maximize the impact of your home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a content section should be inserted, reworked, or deleted.
- Create “before” and “after” case studies for digital marketing services.
- Test if users tend to click images versus buttons vs text links, and how particular user segments interact within your website.
- Review suspected site security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering reliable products and customer support. The member download area includes video tutorials for installing and configuring the software.
Product Pricing
Heat Map Tracker comes in three different versions:
- Basic License – Single domain only. Cost = $197.00 One-time.
- Professional License – Licensed for up to 10 domains. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital marketing agencies. Cost = $497.00 One-off payment.
Please Note: Price details for Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing when this article was written. This may or may not be the actual price charged by the product developer when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services like Google Analytics can provide great data on things such as the number of people finding your website, how they find it and what they do whilst visiting your web pages. However, to really gain deep knowledge into how your site and its content is helping your visitors to engage with your business online, then a heat map analytics software application can be a very practical way to do this.
We recommend getting a license of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for increasing your sales of your products or services.
For full details, check out the software here: HeatMapTracker – Real-Time Click-Tracking & HeatMap Tracking Software
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