Being able to track, monitor and understand visitor behavior is extremely important to the success of your business online.
The old management saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening when users arrive on your web site, how would you improve your results online?
People have looked for ways to track and understand user behaviour since websites were first created. From simple tracking counters, to sophisticated analytical software like Google Analytics and other applications that track and display an exceptional level of information.
Knowing user behavior is important for a successful digital business, not only because it allows you to understand what visitors are doing so you can improve your results, but it’s also been proven that past visitor behavior is the best indicator of future behavior. More reliable, in fact, than demographics.
While being able to see valuable metrics like the number of web visitors are exploring your website, what pages they are landing on and leaving from, how long they are staying on your website for, which terms people are searching for, page views, referring pages, etc …, is vitally important, wouldn’t it be fantastic to be able to track precisely what visitors are clicking on, where on your site they are navigating around in, what links they are clicking on, what areas of your content visitors are mostly intrigued about, and more?
Fortunately, heatmap technology makes this possible. Website heat maps are used to help locate areas in a web page that visitors scan most frequently. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered web site, then you can easily add heatmap tracking and session replays to your arsenal of essential website analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you record your web site visitors’ movements and generates live heat maps showing exactly where users are clicking and where they scroll on your web pages.
HeatMapTracker analytics tool also allows you to see your website from your visitor’s perspective.
Learn more here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more information you have about how your visitors are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully engaging with your site, such as unclear navigation layouts, or distracting adverts. As a site owner, you can guide your site visitors to perform certain actions, such as sign up to a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature which can show you what links on a web page users are clicking, a heatmap will also show you any clicks that visitors make on your page, regardless of whether these are actual links or not. This is important because if a heatmap report helps you discover that visitors are clicking on a graphic element which they suppose to be a link, but is actually not a hyperlinked image, you would be able to easily change this by adding a link to the image, or make it perfectly clear to your users that the image is just a design element.
Heat maps, therefore, can be one of the best ways to test your site design, see how navigatable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to monitor visitor behaviour on your website:
Capture Everything Visitors Do On Your Site
The software lets you record every browsing movement on your web site, enabling you to record all which buttons and links are being clicked, eye-tracking and page scrolls.
Full Control With No Restrictions
The script is hosted on your own server, giving you no limits on recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to purchase the HeatMapTracker software, which then entitles you to receive free upgrades and all future enhancements.
Some additional application benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors navigate your website, you can identify problems preventing visitors from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing About User Behaviour: The video recordings of your users’ sessions reveal exactly what takes place on your web pages. Screen overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they choose to stay in a specific location, how quickly they scroll down your content and more! No more guesses or making wrong assumptions … just pure intel of what goes on when visitors visit your website.
- Increase Website Sales: HeatMap Tracker helps you improve user interaction with your site, which increases your sales and conversions. There are a number of ways to achieve this and we’ll list a few of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many unique features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Ready to go in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and see how far down your product pages your visitors scroll down to as an indicator of how long your site or content can keep them interested. Heat Map Tracker lets you review and analyze each and every user experience to see how they interact with your site or specific pages on your website.
- Unlimited visitor recording and session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can record visitors on your pages for one day, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and all recorded sessions the heat map analytics software has recorded for all projects. You can easily view which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that your visitors are more interested in. You can also monitor regional demographics of all visitors and discover which part of the world they are coming from.
Additional software features:
The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and comments users have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your results:
- Learn what works (i.e. where users click) and what doesn’t work (where people aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images believing that they may link to another location?
- Get useful data on how to refine your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of the home page’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if a page element should be added, reworked, or removed.
- Produce “before” and “after” case studies for digital marketing services.
- Analyze whether users tend to click on images vs buttons vs text links, and how particular user segments engage within your web site.
- Review suspected site security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a recognized online marketer with a solid reputation for delivering robust products and customer support. The product download area contains video tutorials for installing and setting up the software.
Product Price
Heat Map Tracker is available in 3 editions:
- Basic License – Single use only. Cost = $197.00 One-time.
- Professional License – Allows you to install on up to 10 domains. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license allows you to install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for digital marketing agencies. Price = $497.00 Single Payment.
Please Note: Pricing details of the Heat Map Tracker software depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin sells for the prices shown above. This may or may not be the actual price set by the product developer when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide great data on things such as the number of people arriving on your website, how they found it and what they are doing whilst visiting your web pages. However, to truly gain deeper insights into how your site and your content is being used by your visitors to interact with your business online, then a heatmap analytics application can be very useful.
We recommend getting a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to generate more sales of your products or services.
To learn more, visit the software website: HeatMapTracker – Live Click-Tracking & HeatMap Tracking Plugin
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