Being able to track and monitor the behavior of visitors and users on your website or blog is most important to the success of your business online.
The saying ”you can’t manage what you don’t measure” is as important in the digital economy as ever. If you don’t know what is happening on your web pages, how will you know what areas need improving?
People have looked for ways to track and understand user behaviour since web sites were first invented. From basic counters that track how many people have viewed your site, to powerful and sophisticated statistical tracking software like Google Analytics and other applications which track incredible measurements.
Measuring user behavior is very important for the success of your digital business, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown that past consumer behaviour is the best indicator of future behaviour. It’s an even more more reliable predictor in fact, than knowing consumer demographics.
While the ability to analyze valuable data such as how many visitors are checking out your website, what pages they are entering and exiting, how long they are remaining on your website for, keywords searched, page views, referring pages, and so on, is extremely useful, wouldn’t it also be useful to be able to know exactly what visitors are reading, where on your site they are navigating through for the longest periods, what hyperlinks they are clicking on, which areas of the page visitors are most intrigued about, and so on?
Fortunately, heatmap technology makes this possible. Web heatmaps are used to help locate areas of a web page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking and video session replays to your collection of key site analysis tools with a simple to use and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress (and other applications) and that lets you visually record your web site visitors’ entire journey and generates instant heat maps showing where they click and where they are scrolling on your web site.
HeatMapTracker software allows you to spy on every action your visitors make.
Go here to learn more: HeatMapTracker
Benefits
The better you know how your users are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the specific barriers that prevent your prospects from fully engaging with your website, such as unclear navigation layouts, or disruptive ads. As the site owner, you can help your readers to complete certain actions, such as opt into your newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature which can show you what links on your web page are being clicked, a heatmap will display any clicks that users make on your page, regardless of whether they are actual links or not. This is a significant difference because if a heat map analysis helps you discover that readers are clicking on a graphic element that they suppose to be a link, but happens to not be a link, you would be able to easily change this by adding a link to the image, or make it crystal clear to your visitors that the image is not linked.
Heatmaps, therefore, can be one of the best methods to test your site design, assess how navigatable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to monitor visitor behaviour on your site:
See Everything Users Do On Your Website
Heat Map Tracker captures every browsing session on your site, allowing you to see all clicks, eye-tracking and page scrolling movement.
Full Control Without Limitations
The application allows you to self-host the technology, giving you unrestricted session recording and pageviews.
Free Updates And Enhancements
There is a one-off investment to buy the software, which entitles you to receive unlimited upgrades and new features for life.
Additional benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your website, you can discover problem areas preventing visitors from taking desired actions and correct these.
- Stop Guessing About Visitor Behavior: The screen video playbacks of your visitors’ browser sessions allow you to see exactly what is taking place on your site. Click overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they browse in a particular area, how far they travel down your site and more! No more guesses or hoping … just pure data of what happens when people navigate around your site.
- Increase User Engagement: HeatMapTracker lets you increase visitor interaction with your business, which creates better sales and conversion rates. There are many ways to do this and we go over a number of these in the “Tips” section further below.
Features
Heat Map Tracker offers many features for website owners. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your site visitors look at and observe how far down your sales or product pages your visitors read down to as a benchmark of the length of time your site can engage them for. Heat Map Tracker lets you analyze every single visitor session to help you learn how users interact with your website or particular pages on your web site.
- Unlimited visitor screen captures and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can capture users on your website for a few days, 1 week, 1 month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all recorded user sessions HeatMapTracker has recorded for all projects. You can quickly view which pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving content that visitors care about. You can also view regional demographics of your visitors and see where they are coming from.
Additional software features:
The chart below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and comments customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your results:
- Discover what’s working (i.e. where visitors click) and what doesn’t work (where people aren’t going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that they are links to somewhere else?
- Get useful information on ways to refine your landing pages, sign up forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Creating “above the fold” experiments to improve your home page’s “first impression”, or maximize the impact of your website’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify whether any content should be added, modified, or taken out.
- Produce “before” and “after” comparison reports for web-related services.
- Test whether users tend to click images versus buttons vs text links, and how particular user segments interact with your website.
- Diagnose confirmed website security issues and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering great products and customer support. The product download area contains video tutorials for installing and configuring the software.
Product Pricing
HeatMap Tracker is available in three editions:
- Basic (Single) License – Licensed for one website. Price = $197.00 One-time.
- Professional License – Licensed for up to 10 sites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it ideal for web marketing agencies. Price = $497.00 One-off payment.
Note: Pricing for HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was current at the time this article was written. This may or may not be the actual pricing set by the software seller when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services like Google Analytics can provide very useful metrics on things such as how many people are arriving on your pages, how they find it and what they do whilst on your site. However, if you want to really gain deeper insights into how your site and its content is helping your visitors to interact with your digital presence, then a heatmap analytics service can be a great way to do this.
We suggest getting a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, visitor engagement and to get more online sales.
For complete details, check out the software here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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