The ability to understand the behavior of visitors and users on your web site is absolutely vital to the success of your digital business.
The management adage ”you can’t manage what you don’t measure” is as true in the digital age as always. If you don’t know what is going on on your web site, then how would you know what areas need improving?
Businesses have looked for practical ways to track and analyze what is happening since websites first appeared. From basic counters that track how many people have viewed your site, to very sophisticated statistical tracking tools like Google Analytics and other applications which can capture incredibly detailed key data.
Knowing user behavior is very important for the success of your online business strategy, not only because it enables you to understand what visitors are doing so you can better your results, but research also shows that previous consumer behaviour is the best way to predict future behavior. Better, in fact, than visitor demographics.
While the ability to see valuable metrics like how many web visitors are exploring your site, what pages they are landing on and leaving from, how long they are staying on your site for, what keywords people are searching for, unique page views, referring web sites, and so on, is vitally useful, wouldn’t it also be fantastic to know precisely what users are reading, where on your site they are navigating through for the longest time, what hyperlinks they are clicking on, what parts of your site visitors are mostly interested in, and so on?
Fortunately, heat map tracking technology makes this easy. Web heatmaps can be used to monitor areas in a website page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytics and session replay software.
If you own a WordPress web site, then you can easily add heat map tracking and session replays to your collection of essential website analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other programs) and that visually tracks your web site visitors’ every movement and creates live heat maps showing where they are clicking and where they scroll throughout your web pages.
HeatMapTracker analytics tool also allows you to look over the shoulders of everyone who visits your web site.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more information you have about how your visitors are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your website, like unclear site navigation elements, or distracting design elements. As a website owner, you can guide your users to perform certain actions, such as opting into a newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature that can give you an idea of which links on a page users are clicking, a heatmap will also reveal any clicks that visitors make on your page, whether these are actual links or not. This is important because if a heatmap report helps you discover that visitors are clicking on an image which they suppose to be a link, but turns out not to be a link, you would be able to easily repair this by linking the image to the destination your visitors are trying to get to, or make it clear to your users that the image is just a graphic.
Heat maps, therefore, can be one of the most useful methods to test your site design, measure how navigatable your content is and improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor visitor behavior on your website:
Record Everything Users Are Doing On Your Website
HeatMap Tracker captures every user browsing movement on your web site, enabling you to record all which page elements are being clicked, eye-tracking and page scrolling.
Complete Control Without Restrictions
The script is hosted on your own server, giving you no limits on recordings and pageviews.
Free Upgrades & Enhancements
There is a one-time cost to buy the HeatMapTracker application, which then entitles you to receive lifetime updates and all future enhancements.
Some additional benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your website, you can spot issues that prevent users from taking desired actions and improve user engagement.
- Stop Guessing Visitor Behavior: The video recordings of your users’ browser sessions show you precisely what is happening on your web site. Overlays let you know exactly which elements visitors click on, where they are drawn to most on your website, how long they stay on a specific location, how fast they navigate down your pages and more! No more guessing or hoping … just accurate information of what happens when visitors explore your web pages.
- Increase Website Sales: HeatMapTracker helps you improve visitor engagement with your site, which improves your online sales and conversions. There are a number of ways to achieve this and we go over a few of these in the “Tips” section further below.
Features
HeatMap Tracker offers many unique features for website owners. Here are just a few of these:
- Fast and easy to install and set up. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors look at and observe how far down your product pages your visitors scroll as an indicator of how long your site or content can retain their attention. The software lets you review and analyze every single visitor action to help you understand how users are interacting with your site or particular pages on the web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can capture visitor sessions on your pages for one day, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that users are more interested in. You can also access regional location data of all visitors and see which part of the world they are coming from.
Additional features:
The image below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that plugin customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Learn what’s working (i.e. where people are clicking) and what’s not working (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on images assuming that they may be linking to somewhere else?
- Get actionable data on how to improve your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- conduct “above the fold” experimentation to improve your home page’s visitor impact, or optimize the impact of your site’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if a section of the content should be included, edited, or deleted.
- Create “before” and “after” comparison reports for web services.
- Test if visitors tend to click images vs buttons versus text links, and how specific user segments interact with your web site.
- Troubleshoot potential site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering reliable product quality and customer support. The product download area contains video instructions for installing and configuring the software.
Software Cost
Heat Map Tracker is available in three versions:
- Basic (Single) License – Single use only. Cost = $197.00 One-off payment.
- Professional License – Installs on up to ten websites. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, browser replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Cost = $497.00 One-time.
Please Note: The cost of purchasing Heat Map Tracker depends on whether there are any promotions or limited-time special offers. When we last checked, the product is being retailed for the pricing shown above. This may not be the actual pricing set by the plugin seller when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price here:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services such as Google Analytics can give you some useful information on things such as the number of people landing on your pages, how they find it and what they are doing whilst visiting your web pages. However, to truly gain an insight into how your site and your content is helping your visitors to engage with your digital presence, then a heat map analytics service can be a very practical way to do so.
We recommend buying a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to make more web sales.
For more information, check out the software here: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracker
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