The ability to track and monitor visitor behavior is absolutely vital to the success of your digital business.
The old saying ”you can’t manage what you can’t measure” is as true today as ever. If you don’t know what is happening when visitors arrive on your web pages, how will you get better results?
People have looked for smart tools to track and analyze what is happening since web sites were first developed. From basic tracking counters, to sophisticated analytical software like Google Analytics and other applications that provide incredible data.
Knowing visitor behavior is vitally important for a successful digital presence, not just because it enables you to understand what visitors are doing so you can better your performance, but research also shows that previous consumer behavior is the most reliable predictor of future behaviour. More reliable, in fact, than knowing demographics.
While the ability to view statistical data such as the number of unique web users are visiting your website, what pages they are arriving on and departing from, how long they are remaining on your website for, keyword searches, page views, referring sites, and so on, is highly important, wouldn’t it be useful to be able to track exactly what users are doing, where on your site they are navigating around in, what hyperlinks they are clicking on, what areas of the content visitors are pausing to read more about, and so on?
Fortunately, heatmap technology makes this easy and possible. Web heatmaps can be used to locate areas of a web page most frequently scanned by online visitors. Web heat maps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you own a WordPress web site, then it’s easy to add heat map tracking and session replays to your collection of key web site analysis tools with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other applications) and that visually tracks your site visitors’ entire journey and creates live heat maps that show exactly where users are clicking and where they are scrolling throughout your site content.
HeatMapTracker software allows you to see your site from your visitor’s point of view.
Go here to learn more about this analytics tool: HeatMapTracker
The better you know how your users interact with your site, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that prevent your readers from fully engaging with your website, like unclear site navigation elements, or distracting adverts. As the site owner, you can help your users to complete certain actions, such as opting into a newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature which can give you an idea of which links on your page visitors are clicking, a heatmap will also show you any clicks that users are making on your page, regardless of whether they are actual links or not. This is important because if a heatmap report reveals that users are clicking on an image that they think is a link, but happens to not be a hyperlinked image, you would be able to easily fix this by linking the image to the destination your readers are trying to get to, or make it clear to your visitors that the image is not a link.
In short, heat maps can be one of the best ways to test your site design, measure how readable your content is and improve conversions.
Here are just some of the benefits of using Heat Map Tracker to track visitor behavior on your web site:
See Everything Users Are Doing On Your Web Pages
HeatMapTracker lets you record every visitor movement on your website, enabling you to monitor all links and buttons clicked, eye-tracking and scrolls.
Full Control With No Restrictions
The software allows you to self-host the technology, giving you no restrictions on user recordings and pageviews.
Free Upgrades & Enhancements
There is a one-off cost to buy the HeatMapTracker software, after which you are then entitled to receive free updates and all future enhancements.
Additional benefits include:
- Improve User Experience: By seeing how visitors navigate your web pages, you can identify problem areas preventing users from progressing to the end of your sales funnel and reach your site benchmarks.
- Stop Guessing Visitor Behaviour: The video recordings of your users’ sessions allow you to see precisely what is happening on your site. Heatmaps let you see exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they browse on a specific area, how far they scroll down your pages and more! No more guessing or assuming wrongly … just accurate evidence of what goes on when users land on your web site.
- Increase Online Sales: HeatMapTracker lets you improve visitor interaction with your site, which increases online sales and conversion rates. There are many ways to do this and we’ll go over a number of these in the “Tips” section later in this review.
HeatMap Tracker includes many great features for WordPress users. Here are just a few of these:
- Fast and easy to install and implement. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your content visitors spend more time view and monitor how far down your sales or product pages your users read down to as an average of the length of time your content can retain their attention. Heat Map Tracker lets you analyze every single user session to help you learn how they interact with your site or some pages on your site.
- Unlimited visitor recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can measure visitor sessions on your site for a day, a couple of weeks, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for each project. You can easily see the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on the content that your visitors care about. You can also monitor regional demographics of your visitors and discover which part of the world they are coming from.
The image below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Below are a few of the testimonials plugin customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Learn what works (i.e. where people are clicking) and what’s not working (where users are not going to). For example, are users watching your videos? Are they clicking on graphic elements assuming that these lead to another area of your site?
- Get ideas on how to optimize your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” experiments to improve your site’s visitor impact, or optimize the impact of the home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element could be inserted, edited, or taken out.
- Produce “before” and “after” case studies for digital services.
- Test whether visitors prefer to click images vs buttons vs text links, and how specific user segments engage with your web site.
- Analyze confirmed site security and vulnerabilities.
HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected internet marketer with a solid reputation for providing great products and product support. The members area contains video tutorials for installing and setting up the software.
HeatMapTracker is available in three versions:
- Basic License – Installs on one site. Cost = $197.00 Single Payment.
- Professional License – Allows you to install on up to ten sites. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web development agencies. Price = $497.00 One-off payment.
Note: The price of Heat Map Tracker can vary, depending on whether there are any promotions or limited-time special offers. Presently, the software sells for the prices shown above. This may or may not be the actual price set by the plugin developer when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Services like Google Analytics can give you some important data on things such as how many people are coming to your website, how they found it and what they do during their visits. However, to really gain deep knowledge into how your site and your content is being used by your visitors to engage with your digital presence, then a heat map analytics software tool can be a great way to do so.
We recommend that you consider getting a copy of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, visitor engagement and to make more sales.
For more information, visit the software website: HeatMapTracker – Live Click-Tracking And Heat Map Tracker