Being able to track and see the behavior of visitors and users on your site is very important to your online success.
The old saying ”you can’t manage what you can’t measure” is as important today as ever. If you don’t know what is happening when users arrive on your site, then how would you know what aspects of your web site need to be improved?
People have been searching for ways to track and understand visitor behavior since web sites first appeared. From basic tracking counters, to powerful and sophisticated statistical tracking tools like Google Analytics that can track and display granular key data.
Understanding visitor behavior is important for the success of your marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but testing also confirms that previous consumer behavior is the best way to predict future behavior. More reliable, in fact, than knowing demographics.
Although being able to track key details like how many web users are exploring your website, which pages they are entering and exiting, how long they are staying on your site for, what terms people are searching for, unique page views, referring websites, and so on, is vitally useful, wouldn’t it be great to be able to view precisely what visitors are doing, where they are navigating through for the longest time periods, which hyperlinks they are clicking on, what parts of your site they are most intrigued about, and more?
Fortunately, heat map tracking technology makes this possible. Web heatmaps can be used to pinpoint areas of a web page that online visitors scan most frequently. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress site, then you can easily add heatmap tracking and recorded session replays to your collection of key online analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress and that lets you visually record your site users’ entire session and creates live heat maps showing exactly where they are clicking and where they scroll on your site.
The HeatMapTracker software also allows you to look over the shoulders of every person who comes to your site.
For more details, visit the script site here: HeatMapTracker
Benefits
The better you know how your readers interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific challenges that have been preventing your visitors from fully accessing your website, such as confusing navigation layouts, or distracting design elements. As the site owner, you can guide your site visitors to complete certain actions, such as opting into your newsletter or clicking on specific links.
While Google Analytics has an overlay feature that can give you an idea of which links on a web page are being clicked, a heatmap can also reveal any clicks that visitors are making on your site, whether these are links or not. This is an important difference because if a heatmap analysis helps you discover that users are clicking on a graphic element that they suppose to be a link, but happens to not be a hyperlinked image, you could easily fix this by adding a link to the image, or make it crystal clear to your users that the image is not a link.
In short, heatmaps are one of the most useful methods to test your site design, assess how readable your site is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track user behavior on your website:
See Everything Users Do On Your Site
HeatMap Tracker records every browsing movement on your site, allowing you to see all clicks, eye-tracking and page scrolling.
Full Control Without Limitations
The application is self-hosted, giving you no-limit user recordings and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off cost to buy the HeatMapTracker application, after which you are then entitled to receive unlimited upgrades and future enhancements for free.
Additional benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your site, you can discover obstacles preventing users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About Visitor Behavior: The screen video playbacks of your visitors’ browsing sessions reveal exactly what is taking place on your web site. Heatmaps let you know exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they stay on a specific location, how far and quickly they navigate down your content and more! No more guesses or making wrong assumptions … just pure intel of what happens when people move around your web pages.
- Increase Website Sales: HeatMapTracker helps you improve visitor interaction with your site, which increases your sales and conversion rates. There are a number of ways to achieve this and we’ll list a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many unique features for WordPress users. Here are just a few of these:
- Fast and easy to install and implement. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors look at and monitor how far down your product pages your users scroll as a measure of how long your web copy can retain their attention. Heat Map Tracker lets you analyze every single visitor experience to help you see how visitors interact with your site or specific pages on your site.
- Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can record users on your pages for 1 day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can quickly see the top pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on improving pages that visitors care about. You can also access regional demographic data of your visitors and learn where they are coming from.
Additional features:
The table below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and feedback that customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Discover what’s working (i.e. where people click) and what doesn’t work (where users are not going to). For example, are people engaging with your videos? Are they clicking on images thinking that these may be links to another location?
- Get actionable information on how to optimize your landing pages, sign up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” experiments to improve your website’s visitor impact, or maximize the impact of your landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any content needs to be added, changed, or deleted.
- Create “before” and “after” comparison reports for web services.
- Analyze whether visitors tend to click images vs buttons versus text links, and how specific user segments interact with your website.
- Review suspected website security threats and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing reliable products and product support. The member download area contains video tutorials for installing and setting up the software.
Software Price
Heat Map Tracker is available in three separate versions:
- Basic (Single) License – Licensed for 1 domain. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 websites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the software on as many sites as you want, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web agencies. Price = $497.00 Single Payment.
Note: Pricing details of Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The pricing above was current when this review was published. This may not be the actual price set by the product author when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services such as Google Analytics provide useful data on things such as how many people are coming to your pages, how they find it and what they are doing during their visits. However, to really gain a deep understanding into how your web site and its content is helping your visitors to engage with your business online, then a heat map analytics application can be a very practical way to do so.
We recommend getting a license of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to increase web sales.
For more information, check out the software here: Heat Map Tracker – Live ClickTracking & HeatMap Tracking Software
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