Being able to track, monitor and understand the behavior of visitors and users on your website or blog is extremely important to your online success.
The management saying ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is happening on your web pages, then how will you improve your results?
Businesses have looked for ways to track and analyze visitor behaviour since web sites first appeared. From basic tracking counters, to very sophisticated and powerful statistical tracking software like Google Analytics that capture an incredible level of measurements.
Learning about visitor behaviour is vitally important for the success of your business, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been shown over and over that past visitor behavior is the best indicator of future behaviour. It’s a better indicator, in fact, than demographics.
Although being able to view statistical details such as how many unique web visitors are visiting your website, what pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, page views, referring web sites, and so on, is vitally essential, wouldn’t it also be fantastic to know exactly what visitors are clicking on, where on your pages they are visiting the longest for, what links they are clicking on, which parts of the content they are mostly intrigued about, and more?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps have been used to help locate areas in a web page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of web analytics and session replay software.
If you own a WordPress-powered site, then it’s easy to add heat map tracking and session replays to your collection of essential online analysis tools using a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress (and other applications) and that visually records your website visitors’ movements and generates live heatmaps showing where users click and where they scroll on your web pages.
The HeatMapTracker analytics tool enables you to see your site from your visitor’s unique point of view.
For more details, visit the software site here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact challenges that prevent your prospects from fully benefiting from your website, like confusing navigation layouts, or distracting ads. As the website owner, you can help your visitors to complete certain actions, such as opt into a newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature that can give you an idea of which links on your web page visitors are clicking, a heat map can also reveal any clicks that users are making on your site, regardless of whether they are actual links or not. This is important because if a heat map analysis helps you discover that readers are clicking on an image which they think is a link, but turns out not to be a hyperlinked image, you can easily remedy this by linking the image to the destination URL your readers are trying to get to, or make it absolutely clear to your visitors that the image is just a graphic.
In short, heat maps can be one of the most useful methods to test your site design, assess how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor user behaviour on your site:
See Everything Visitors Do On Your Site
Heat Map Tracker records every browsing session on your website, enabling you to record all clicks, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The script is self-hosted, giving you unrestricted recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-time investment to own the software, after which you are then entitled to receive unlimited upgrades and added features for free.
Additional software benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your site, you can discover issues preventing visitors from taking desired actions and improve your sales process.
- No More Guessing Visitor Behaviour: The video recordings of your users’ sessions allow you to see precisely what happens on your site. Overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they browse on a particular location, how quickly they travel down your content and more! No more guessing or hoping … just real intel of what takes place when users navigate around your site.
- Increase Visitor Engagement: Heat Map Tracker lets you increase visitor interaction with your site, which creates better online sales and conversion rates. There are many ways to do this and we’ll present a number of these in the “Tips” section further below.
Features
Heat Map Tracker provides many features for site owners. Here are just a few of these:
- Quick and easy to install and implement. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors spend more time view and observe how far down your page your visitors scroll as an average of how long your site or content can keep them interested. Heat Map Tracker lets you review and analyze each and every user action to help you learn how they interact with your site or specific pages on your web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can spy on visitors on your pages for a few days, one week, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can easily view the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving content that your readers are more interested in. You can also review regional location data of all visitors and learn which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and comments that plugin customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Discover what works (i.e. where users click) and what’s not working (where people are not going to). For example, are users watching your videos? Are they clicking on graphic elements assuming that they may link to somewhere else?
- Get actionable data on how to refine your landing pages, sign up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” testing to improve your home page’s visitor impact, or maximize the impact of your home page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a page element could be added, rearranged, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Analyze whether visitors prefer to click images vs buttons vs text links, and how specific user segments engage with your web site.
- Troubleshoot potential website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering exceptional products and customer support. The members area contains video instructions for installing and configuring the software.
Software Price
HeatMapTracker is available in three separate editions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to 10 sites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heat maps, session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you need, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing service providers. Cost = $497.00 One-time.
Please Note: Current pricing for the product can vary, depending on whether there are any promotions or limited-time special offers. The price above was correct when this review was written. This may or may not be the actual price set by the product author when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price here:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics can give you some very useful information on things such as how many people are arriving on your site, how they find it and what they do whilst visiting your web pages. However, if you want to truly gain an understanding into how your website and your content is helping your visitors to connect with your digital presence, then a heatmap analytics application can be very practical.
We recommend buying a license of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your user-experience, engagement and for increasing your web sales.
For more details, visit the software website here: HeatMapTracker – Live ClickTracking And Heat Map Tracking Plugin
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