The ability to understand visitor behavior is absolutely vital to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is going on on your web site, then how would you improve your results?
Business owners have looked for smart ways to track and analyze what visitors are going to do in their websites since websites first appeared. From simple counters that track visitor numbers, to powerful and sophisticated statistical tracking software like Google Analytics and other applications which can deliver an incredible amount of measurements.
Knowing user behavior is important for the success of your business, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that previous visitor behaviour is the most reliable indicator of future behaviour. It’s an even more more reliable indicator in fact, than demographics.
While the ability to view valuable details like how many unique web users are coming to your web site, which pages they are landing on and leaving from, how long they are remaining on your site for, keywords searched, page views, referring sites, and so on, is highly important, wouldn’t it also be fantastic to be able to know exactly what visitors are clicking on, where they are visiting the longest time on, which links they are clicking on, which parts of the page they are mostly intrigued about, and so on?
Fortunately, heat map tracking technology makes this possible. Website heatmaps can be used to display areas in a web site page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of web analytic software and session replay tools.
If you own a WordPress-powered website or blog, then you can easily add heatmap tracking and video session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress (and other CMS applications) and that visually records your website visitors’ movements and generates instant heatmaps that show where they click and where they scroll throughout your site content.
The HeatMapTracker application lets you track every move your users make.
For more details go here: HeatMapTracker
Benefits
The more you know how your visitors are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your visitors from fully engaging with your site, like unclear navigation layouts, or distracting adverts. As the website owner, you can encourage your users to complete certain actions, such as joining a newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature that can show you which links on a page are being clicked, a heat map can also reveal any clicks that users make on your site, whether they are actual links or not. This is important because if a heat map analysis reveals that visitors are clicking on a graphic element that they think is a link, but happens to not be a link, you could quickly fix this by adding a link to the image, or let your visitors know that the image is just a graphic.
In short, heat maps are one of the most useful methods to test your site design, assess how readable your content is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor visitor behavior on your site:
See Everything Visitors Do On Your Website
Heat Map Tracker lets you record every user browsing session on your website, allowing you to monitor all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The application is hosted on your own server, giving you unlimited recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time cost to buy the HeatMapTracker application, after which you are then entitled to receive lifetime upgrades and future enhancements.
Additional benefits of the HeatMap Tracker software include the following:
- Improve Site Usability: By seeing how visitors experience your web site, you can identify difficulties preventing users from taking desired actions and correct these.
- Stop Guessing About User Behaviour: The video playbacks of your users’ browser sessions reveal exactly what is taking place on your web site. Heatmaps let you know exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they browse in a particular spot, how quickly they travel down your content and more! No more guesses or hoping … just accurate intel of what goes on when people come to your web site.
- Increase User Engagement: HeatMapTracker lets you improve user engagement with your business, which improves online sales and conversion rates. There are a number of ways to do this and we’ll discuss some of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many features for web site owners. Here are just a few of these:
- Quick and easy to install and set up. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and measure how far down your sales pages your users read down to as a measure of the length of time your web copy can engage them for. HeatMapTracker lets you study each and every user experience to help you understand how they are interacting with your website or particular pages on the website.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can measure visitor sessions on your site for a few days, a few weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that your visitors care about. You can also analyze regional demographics of your visitors and see which part of the world they are coming from.
Additional features:
The image below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and feedback plugin customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Understand what works (i.e. where users are clicking) and what doesn’t work (where visitors aren’t going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that they are links to somewhere else?
- Get practical data on how to refine your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” testing to improve your home page’s “first impression”, or optimize the impact of the home page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if any content could be added, redesigned, or deleted.
- Produce “before” and “after” case studies for web-related services.
- Analyze whether users prefer to click on images versus buttons versus text links, and how specific user segments interact within your site.
- Investigate confirmed site security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly respected online marketer with a solid reputation for delivering robust product quality and product support. The members area contains video tutorials for installing and configuring the software.
Product License Cost
Heat Map Tracker comes in 3 separate versions:
- Basic (Single) License – Single license only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to ten sites. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition lets you install the software on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for web service providers. Price = $497.00 One-time.
Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the software is being retailed for the amounts shown above. This may not be the actual pricing charged by the plugin seller when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services such as Google Analytics can provide important data on things such as how many people are arriving on your website, how they are finding it and what they are doing whilst visiting your site. However, if you want to truly gain a deep understanding into how your website and its content is helping your visitors to engage with your digital presence, then a heat map analytics software application can be a great way to do this.
We suggest purchasing a copy of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and for increasing your online sales.
For more details, check out the software here: HeatMapTracker – Live ClickTracking & HeatMap Tracking Plugin
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