Being able to track visitor behavior is absolutely vital to the success of your business online.
The business management adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as it has ever been. If you don’t know what is going on on your site, how will you get better results?
Business owners have been searching for ways to track and understand what users are up to on their sites since web sites first appeared. From simple counters that track visitors, to very sophisticated and powerful analytical tools like Google Analytics and other applications which can record and display an incredible amount of information.
Learning about visitor behaviour is vitally important for a successful website, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous visitor behavior is the most reliable indicator of future behaviour. More reliable, in fact, than knowing demographics.
Although being able to track valuable details like how many web visitors are coming to your website, which pages they are landing on and leaving from, how long they are staying on your site for, which keywords are being searched for, average page views, referring sites, and so on, is extremely useful, wouldn’t it be excellent to track precisely what visitors are clicking on, where they are navigating through for the longest period, what links they are clicking on, what areas of your content they are most interested in, and more?
Fortunately, heat map tracking technology makes this easy and possible. Website heat maps are used to monitor areas of a website page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytics and session replay software technologies.
If you own a WordPress website or blog, then it’s easy to add heat map tracking and video session replays to your collection of essential web site analysis tools using a simple to use and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you visually track your site users’ entire journey and creates instant heatmaps showing exactly where users click and where they scroll on your web site.
The HeatMapTracker software enables you to track every click your users make.
Go here to learn more: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully benefiting from your website, such as unclear navigation elements, or distracting banner ads. As a website owner, you can help your site visitors to complete certain actions, such as opt into your newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature which can show you which links on a page users are clicking, a heat map will also display any clicks that visitors are making on your page, whether these are links or not. This is important because if a heatmap analysis helps you discover that users are clicking on an image that they think is a link, but turns out not to be a hyperlinked image, you could easily repair this by adding a link to the image, or make it clear to your readers that the image is not a link.
Heatmaps, therefore, can be one of the most useful ways to test the design of your website, measure how navigatable your site is and help to improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor user behaviour on your web site:
Capture Everything Visitors Are Doing On Your Web Site
The application creates a screen video of every visitor session on your website, enabling you to record all clicks, eye-tracking and page scrolling.
Complete Control With No Restrictions
The script is hosted on your own server, giving you unrestricted recordings and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off cost to own the HeatMapTracker application, after which you are then entitled to receive unlimited updates and all future enhancements.
Some additional script benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your site, you can discover problem areas that prevent users from taking desired actions and improve your sales process.
- Stop Guessing Visitor Behaviour: The video recordings of your users’ sessions let you see exactly what is happening on your website. Overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover in a particular section, how far they navigate down your pages and more! No more guesses or making wrong assumptions … just factual evidence of what goes on when visitors navigate around your web site.
- Increase Visitor Engagement: HeatMap Tracker helps you improve visitor interaction with your site, which increases your online sales and conversion rates. There are a number of ways to do this and we’ll discuss a few of these in the “Tips” section further below.
Software Features
Heat Map Tracker offers many features for site owners. Here are just some of these:
- Fast and easy to install and implement. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and observe how far down your sales or product pages your users scroll as an indicator of how long your site can engage them for. Heat Map Tracker lets you review and analyze every single visitor action to help you learn how users interact with your website or specific pages on your website.
- Unlimited session screen captures and visitor session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can measure visitors on your website for a few days, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for all projects. You can easily see the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on pages that visitors care about. You can also analyze regional location data of your visitors and discover which part of the world they are coming from.
Additional software features:
The table below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials that users have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Learn what works (i.e. where visitors click) and what’s not working (where users aren’t going to). For example, are users watching your videos? Are they clicking on graphic elements thinking that these may be links to another area of your site?
- Get insights on ways to optimize your landing pages, sign up forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” testing to improve your website’s visitor impact, or optimize the impact of your landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any section of the content needs to be included, reworked, or deleted.
- Create “before” and “after” case studies for digital services.
- Analyze if visitors tend to click on images versus buttons vs text links, and how particular user segments interact with your website.
- Confirm confirmed website security issues or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly respected online marketer with a solid reputation for delivering robust products and customer support. The member download area contains video instructions for installing and configuring the software.
Product Price
Heat Map Tracker comes in 3 editions:
- Basic License – Single use only. Cost = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 sites. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Price = $497.00 One-time.
Note: Pricing for the HeatMapTracker product depends on whether there are any promotions or limited-time specials being offered. Currently, the software sells for the pricing shown above. This may or may not be the actual pricing charged by the plugin author when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services like Google Analytics can provide good data on things such as the number of people coming to your website, how they find it and what they do whilst visiting your website. However, if you want to truly gain an understanding into how your website and your content is helping your visitors to interact with your digital presence, then a heat map analytics service can be extremely useful.
We recommend that you consider buying a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and for increasing web sales.
For more details, check out the software here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracker
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