Being able to track the behavior of visitors and users on your website is absolutely vital to the success of your business online.
The saying ”you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is going on on your website, then how will you know what needs to be improved?
People have been looking for accurate methods to track and understand what users are up to on their web sites since websites first appeared. From basic counters that track visitor numbers, to sophisticated statistical tracking tools like Google Analytics and other applications which can track and display incredibly rich data.
Analyzing visitor behaviour is very important for the success of your marketing strategy, not only because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous user behaviour is the best indicator of future behavior. It’s an even better predictor, in fact, than knowing demographics.
While being able to analyze key information like the number of unique visitors are visiting your web site, which pages they are entering and exiting, how long they are staying on your site for, which keywords are being searched for, page views, referring web sites, and so on, is highly important, wouldn’t it also be fantastic to be able to know precisely what visitors are reading, where they are visiting the longest time on, which links they are clicking on, what parts of your site visitors are pausing on, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps have been used to help pinpoint areas on a website page that web visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered web site, then you can easily add heatmap tracking with recorded user session replays to your business tool box using an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other web programs) and that lets you visually record your website visitors’ complete journey and creates instant heat maps showing where they click and where they scroll throughout your website.
HeatMapTracker software also allows you to capture every click your users make.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more you know how your visitors are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the exact obstacles that prevent your readers from fully accessing your site, like confusing site navigation elements, or distracting banner ads. As the website owner, you can help your site visitors to perform certain actions, such as join a newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can give you an idea of which links on your web page visitors are clicking, a heatmap will reveal any clicks that users make on your page, whether these are actual links or not. This is an important difference because if a heat map report reveals that visitors are clicking on a graphic element that they suppose to be a link, but turns out not to be a link, you would be able to quickly fix this by linking the image to the destination URL your visitors are trying to get to, or let your users know that the image is not a link.
In short, heat maps can be one of the most useful methods to test your site design, assess how navigatable your site is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track visitor behaviour on your site:
Capture Everything Visitors Do On Your Site
The script creates a screen video of every visitor session on your web site, enabling you to monitor all links and buttons clicked, eye-tracking and page scrolls.
Full Control With No Limitations
The software is self-hosted, giving you unlimited visitor recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-time investment to own the HeatMapTracker application, which then entitles you to receive unlimited updates and all future enhancements for free.
Some additional benefits of the script include the following:
- Improve Site Usability: By seeing how visitors experience your website, you can discover problem areas that prevent visitors from taking desired actions and improve your sales process.
- Stop Guessing About User Behaviour: The screen video recordings of your users’ sessions let you see exactly what takes place on your web site. Heatmaps let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they choose to stay in a particular area, how quickly they travel down your site and more! No more guesses or making wrong assumptions … just factual intel of what happens when people explore your web pages.
- Increase Website Sales: HeatMap Tracker lets you improve user interaction with your site, which creates better online sales and conversions. There are a number of ways to do this and we list some of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many features for web site owners. Here are just some of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time reading and monitor how far down your sales or product pages your visitors scroll as a benchmark of the length of time your web copy can engage them for. HeatMapTracker lets you study every single visitor action to help you learn how they interact with your site or certain pages on the website.
- Unlimited session recording and session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can record users on your site for a few days, a week or two, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can quickly see the top pages your visitors are moving towards and how they interact with the content on each page, allowing you to invest more time on improving pages that visitors care about. You can also analyze regional demographics of all visitors and discover which part of the world they are visiting from.
Additional features:
The image below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and feedback plugin users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Discover what’s working (i.e. where users are clicking) and what doesn’t work (where visitors are not going to). For example, are visitors watching your videos? Are they clicking on graphic elements believing that these may link to another location?
- Get insights on how to improve your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get actionable information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” experiments to improve your landing page’s visitor impact, or optimize the impact of your home page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a section of the content should be inserted, redesigned, or removed.
- Create “before” and “after” comparison reports for web services.
- Compare whether visitors prefer to click on images vs buttons versus text links, and how specific user segments interact with your web site.
- Analyze confirmed website security issues and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a recognized online marketer with a solid reputation for delivering robust products and support. The member download area contains video instructions for installing and configuring the software.
Software Price
Heat Map Tracker comes in 3 versions:
- Basic (Single) License – Single domain only. Price = $197.00 One-time.
- Professional License – Use on up to 10 websites. Price = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, browser replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Price = $497.00 One-time.
Please Note: The cost to purchase HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this review was written. This may not be the actual pricing charged by the plugin developer when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics can give you some great metrics on things such as the number of people visiting your site, how they found it and what they are doing during their visits. However, if you want to truly gain a deep understanding into how your web site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics service can be a very practical way to do this.
We recommend purchasing a copy of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and for generating more online sales.
For full details, visit the software website here: Heat Map Tracker – Real-Time ClickTracking & HeatMap Tracker
***