The ability to track, monitor and view the behavior of visitors on your website is extremely important to your online success.
The adage “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening when visitors arrive on your website, how will you get better results online?
People have looked for ways to track and understand visitor behaviour since web sites first appeared. From simple tracking counters, to very powerful and sophisticated analytical tools like Google Analytics and other applications that can record and let users see incredible data.
Measuring visitor behavior is important for a successful business, not only because it enables you to understand what visitors are doing so you can better your results, but research also proves that past consumer behavior is the best predictor of future behaviour. More reliable, in fact, than knowing visitor demographics.
While the ability to see key metrics like how many visitors are coming to your website, which pages they are entering and exiting, how long they are staying on your site for, which keywords are being searched for, page views, referring websites, and so on, is highly useful, wouldn’t it be excellent to be able to view exactly what visitors are doing, where on your site they are staying the longest time on, which links they are clicking on, what parts of the site visitors are pausing to read more about, and more?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps have been used to pinpoint areas of a web site page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay software.
If you own a WordPress site, then you can easily add heatmap tracking with session replays to your collection of essential business analysis tools with an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually records your web site users’ movements and generates live heatmaps showing precisely where they are clicking and where they are scrolling on your website.
The HeatMapTracker application also allows you to look over the shoulders of everyone who visits your web site.
More info: HeatMap Tracker
Benefits
The more you know how your users are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the exact issues that prevent your visitors from fully engaging with your site, like unclear site navigation layouts, or distracting banner ads. As a website owner, you can help your readers to perform certain actions, such as opt into your newsletter or clicking on certain links.
Although Google Analytics has its overlay feature which can give you an idea of what links on your page are being clicked, a heatmap can also show you any clicks that users are making on your page, regardless of whether these are links or not. This is an important difference because if a heatmap report helps you discover that readers are clicking on a graphic element that they think is a link, but happens to not be a hyperlinked image, you would be able to quickly change this by adding a link to the image, or make it perfectly clear to your visitors that the image is not a hyperlink.
In short, heatmaps are one of the best methods to test your site design, see how navigatable your content is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to track user behavior on your website:
See Everything Visitors Are Doing On Your Web Pages
HeatMapTracker records every user browsing movement on your web site, enabling you to capture all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The software is hosted on your server, giving you no limits on recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-time investment to buy the software, which entitles you to receive unlimited script updates and future enhancements for free.
Some additional application benefits include:
- Improve Site Usability: By seeing how visitors use your website, you can uncover obstacles preventing users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing User Behaviour: The screen video recordings of your users’ browsing sessions show you precisely what is taking place on your web site. Heatmaps let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they stay in a specific spot, how quickly they navigate down your content and more! No more guesses or assuming wrongly … just pure metrics of what goes on when visitors land on your web site.
- Increase Online Sales: HeatMapTracker helps you improve visitor engagement with your business, which improves online sales and conversions. There are a number of ways to achieve this and we go over several of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many great features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors spend more time reading and see how far down your page your users scroll down to as an indicator of how long your site can engage them for. HeatMap Tracker lets you review and analyze every single user action to see how users are interacting with your site or certain pages on your site.
- Unlimited session screen captures and visitor session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can capture users on your site for a few days, a couple of weeks, a month, or more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for all projects. You can quickly view which pages your users are gravitating towards and how they interact with the content on each page, allowing you to spend more time on pages that visitors are more interested in. You can also access regional demographic data of all visitors and see where they are coming from.
Additional software features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials customers have submitted regarding the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Discover what’s working (i.e. where users click) and what doesn’t work (where people are not going to). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that they lead to another section?
- Get ideas on ways to improve your landing pages, sign-up forms, memberships, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” experiments to improve your site’s “first impression”, or optimize the impact of the home page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element could be inserted, edited, or taken out.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare if users tend to click images versus buttons vs text links, and how particular user segments engage within your website.
- Troubleshoot suspected website security weaknesses or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a well-known online marketer with a solid reputation for providing reliable products and customer support. The product download area includes video tutorials for installing and setting up the software.
Software Pricing
HeatMap Tracker comes in 3 editions:
- Basic (Single) License – Single installation only. Price = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 websites. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heat maps, browser session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web development service providers. Cost = $497.00 Single Payment.
Note: The cost of purchasing the product depends on whether there are any promotions or limited-time specials being offered. Presently, the product is being retailed for the amounts shown above. This may not be the actual price charged by the product seller when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services such as Google Analytics can provide you with useful information on things such as the number of people coming to your website, how they found it and what they do during their visits. However, to truly gain a real-time understanding into how your site and its content is helping your visitors to connect with your business online, then a heat map analytics service can be extremely practical.
We recommend that you consider purchasing a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to get more online sales.
For full details, visit the software website here: HeatMapTracker – Real-Time ClickTracking And Heat Map Tracker
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