The ability to track and see the behavior of visitors on your website is absolutely vital to the success of your digital presence.
The old business management saying “if you can’t measure it, you can’t manage it” is as true in the digital age as ever. If you don’t know what is happening when users arrive on your web pages, then how can you get better results?
Website users have been searching for ways to track and analyze what visitors are going to do on their internet sites since web sites were first introduced. From simple counters that track the number of visitors, to sophisticated statistical tracking tools like Google Analytics which can record incredibly detailed key information.
Learning about user behaviour is important for the success of your digital marketing and content strategy, not only because it enables you to understand what visitors are doing so you can better your results, but research also shows that past user behaviour is the best predictor of future behaviour. Better, in fact, than knowing demographics.
While being able to view key information such as how many visitors are checking out your website, which pages they are entering and exiting, how long they are staying on your site for, keyword searches, average page views, referring web sites, and so on, is extremely important, wouldn’t it also be fantastic to be able to track exactly what users are clicking on, where on your site they are visiting the longest time on, which links they are clicking on, which parts of your site visitors are browsing, and more?
Fortunately, heatmap technology makes this easy. Website heat maps are used for displaying areas in a website page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of stat tracking applications and session replay software.
If you own a WordPress web site, then it’s easy to add heatmap tracking and session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you visually track your web site users’ entire journey and generates live heatmaps showing precisely where users are clicking and where they scroll throughout your web pages.
HeatMapTracker analytics tool also lets you look over the shoulders of every person who comes to your web site.
For more details go here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users are interacting with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your readers from fully engaging with your site, such as confusing site navigation elements, or disruptive ads. As the site owner, you can guide your readers to complete certain actions, such as signing up to your newsletter or click on specific links.
While Google Analytics has an overlay feature which can show you what links on your page visitors are clicking, a heat map can show you any clicks that users are making on your site, regardless of whether these are actual links or not. This is important because if a heat map report helps you discover that visitors are clicking on a graphic element that they think is a link, but is actually not a hyperlinked image, you can quickly change this by linking the image to the destination URL your users are trying to get to, or let your users know that the image is just a design element.
Heatmaps, therefore, can be one of the best ways to test your site design, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behaviour on your website:
Observe Everything Visitors Are Doing On Your Website
The script creates a screen video of every visitor session on your website, allowing you to see all page clicks, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The application is hosted on your server, giving you no restrictions on session recording and playbacks.
Free Upgrades & Enhancements
There is a one-off investment to own the software, after which you are then entitled to receive unlimited updates and added features for free.
Some additional benefits of the script include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web site, you can uncover problems preventing users from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behaviour: The video playbacks of your users’ browsing sessions let you see exactly what is happening on your web pages. Click overlays let you know exactly which elements users click on, where they are drawn to most on your site, how long they hover on a particular location, how fast they navigate down your site and more! No more guesses or hoping … just accurate metrics of what happens when people visit your site.
- Increase Website Sales: HeatMap Tracker lets you increase visitor engagement with your business, which creates better sales and conversions. There are many ways to achieve this and we go over several of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many unique features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors spend more time view and observe how far down your sales pages your users scroll down to as an indicator of how long your sales message can retain their attention. Heat Map Tracker lets you study every single user session to see how they interact with your website or certain pages on the site.
- Unlimited visitor recording and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can measure visitors on your web pages for 1 day, a week, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and all recorded sessions the heatmap analytics software has recorded for each project. You can easily see which pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that your readers are more interested in. You can also see regional demographic data of all visitors and see where they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and comments that plugin customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your results:
- Learn what works (i.e. where visitors are clicking) and what doesn’t work (where people are not going to). For example, are users watching your videos? Are they clicking on graphic elements believing that they lead to somewhere else?
- Get insights on ways to refine your landing pages, sign up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” experimentation to improve your site’s “first impression”, or optimize the impact of your landing page’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if an element on the page could be included, rearranged, or removed.
- Produce “before” and “after” comparison reports for digital services.
- Test whether users tend to click on images versus buttons versus text links, and how specific user segments engage within your web site.
- Diagnose suspected website security threats or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering great products and customer support. The product download area contains video instructions for installing and configuring the software.
Product Pricing
Heat Map Tracker is available in 3 different editions:
- Basic License – Allows you to install on 1 website. Price = $197.00 Single Payment.
- Professional License – Installs on up to ten domains. Price = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the other editions (click tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you want, create client accounts, and set up automated PayPal client invoicing, making it ideal for web development agencies. Cost = $497.00 Single Payment.
Please Note: The cost of purchasing the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin is selling for the prices shown above. This may not be the actual pricing set by the plugin author when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services such as Google Analytics provide very useful data on things such as how many people are coming to your site, how they found it and what they do whilst on your site. However, if you want to truly gain deep knowledge into how your site and its content is helping your visitors to connect with your digital presence, then a heat map analytics software tool can be extremely practical.
We recommend that you consider purchasing a copy of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and for increasing online sales.
For full details, visit the software website: Heat Map Tracker – Real-Time ClickTracking And HeatMap Tracker
***