HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

Being able to track and monitor the behavior of visitors on your web site is very important to the success of your digital business.

The old management saying ”you can’t manage what you can’t measure” is as true today as always. If you don’t know what is going on on your site, then how can you get better online results?

Businesses have been looking for smart ways to track and analyze user behavior since websites first appeared. From simple counters that track the number of visitors, to very powerful and sophisticated statistical tracking tools like Google Analytics and other applications that can deliver incredibly rich metrics.

Analyzing visitor behavior is vitally important for the success of your business, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven over and over that past consumer behaviour is the most reliable way to predict future behavior. More reliable, in fact, than demographics.

Although being able to view statistical information like how many unique web users are landing on your website, what pages they are coming and leaving from, how long they are staying on your site for, keywords searched, average page views, referring pages, and so on, is extremely important, wouldn’t it be excellent to track exactly what visitors are doing, where on your pages they are visiting the longest period on, which links they are clicking on, what areas of your site they are reading, and so on?

Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps have been used to locate areas in a web site page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay tools.

HeatMapTracker

If you use WordPress, then it’s easy to add heatmap tracking and session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.

HeatMapTracker – Live Click Tracking & HeatMap Tracker

Heat Map Tracker

(HeatMap Tracker)

Software Description

HeatMapTracker is technically not a WordPress plugin, but a software tool that works with WordPress and that lets you visually track your web site users’ complete journey and creates live heat maps that show where users click and where they are scrolling throughout your website.

HeatMapTracker

The HeatMapTracker analytics tool also allows you to track every click your users make.

HeatMap Tracker

Go here to learn more: HeatMapTracker

Benefits

The more information you have about how your users interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully benefiting from your website, such as confusing navigation layouts, or distracting ads. As the website owner, you can encourage your users to complete certain actions, such as signing up to your newsletter or clicking on specific links.

Although Google Analytics has an overlay feature which can show you what links on a web page visitors are clicking, a heatmap can show you any clicks that visitors are making on your site, regardless of whether these are links or not. This is an important benefit because if a heat map report helps you discover that readers are clicking on an image which they imagine to be a link, but turns out not to be a hyperlinked image, you would be able to easily edit this by adding a link to the image, or make it absolutely clear to your visitors that the image is not a hyperlink.

In short, heatmaps can be one of the best methods to test your site design, assess how navigatable your content is and improve conversions.

Here are just a few of the benefits of using HeatMap Tracker to track user behavior on your website:

Monitor Everything Visitors Do On Your Website

HeatMapTracker creates a playback video of every browsing session on your web site, allowing you to monitor all which links and buttons are being clicked, eye-tracking and scrolls.

Complete Control With No Restrictions

The application allows you to self-host the technology, giving you unlimited session recording and playbacks.

Lifetime Upgrades & Enhancements

There is a one-time investment to buy the HeatMapTracker script, which entitles you to receive unlimited updates and all future enhancements.

Additional software benefits include the following:

  • Improve User Experience: By looking over the shoulders of your visitors as they browse your site, you can spot obstacles that prevent users from taking desired actions and reach your site goals.
  • No More Guessing Visitor Behavior: The screen video playbacks of your users’ sessions let you know exactly what is taking place on your site. Overlays let you see exactly which elements visitors click on, where they are drawn to most on your website, how long they stay on a particular area, how fast they navigate down your site and more! No more guesses or assuming wrongly … just accurate data of what happens when visitors navigate around your web site.
  • Increase Website Sales: HeatMap Tracker helps you increase user interaction with your site, which increases sales and conversions. There are many ways to do this and we’ll list several of these in the “Tips” section further below.

Software Features

HeatMap Tracker provides many features for website owners. Here are just a few of these:

  • Fast and simple to install and set up. Be up and running in no time.
  • View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your content visitors look at and see how far down your page your visitors read down to as an indicator of the length of time your web copy can keep them engaged. Heat Map Tracker lets you review and analyze each and every visitor experience to help you understand how visitors are interacting with your site or certain pages on the web site.
  • Unlimited session recording and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can spy on visitor sessions on your site for 1 day, a week or two, 1 month, etc.
  • In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that visitors are more interested in. You can also monitor regional location data of all visitors and see where they are visiting from.

HeatMap Tracker

Additional features:

The image below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:

HeatMap Tracker

Testimonials

Below are some of the testimonials and feedback that users have submitted for HeatMap Tracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMap Tracker – Useful Tips

Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:

  • Learn what works (i.e. where users are clicking) and what doesn’t work (where visitors aren’t going to). For example, are users engaging with your videos? Are they clicking on images believing that these may link to somewhere else?
  • Get insights on ways to optimize your landing pages, signup forms, memberships, navigation, etc.
  • Get useful data on ways to create A/B split testing to improve conversions
  • Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
  • Create “above the fold” testing to improve your site’s “first impression”, or optimize the impact of the website’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
  • Identify whether any content needs to be included, reworked, or deleted.
  • Create “before” and “after” case studies for digital services.
  • Analyze if visitors prefer to click images vs buttons versus text links, and how particular user segments engage within your website.
  • Review confirmed website security and vulnerabilities.

Support

Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing robust product quality and product support. The member download area includes video tutorials for installing and setting up the software.

Software Pricing

HeatMapTracker comes in three different versions:

  • Basic (Single) License – Allows you to use on 1 site. Cost = $197.00 Single Payment.
  • Professional (Multiple) License – Licensed for up to 10 sites. Cost = $297.00 One-time.
  • White-Label) License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heat maps, browser session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the software on as many sites as you need, create client accounts, and set up automated PayPal client invoicing, making it ideal for digital agencies. Price = $497.00 One-off payment.

Note: Current pricing for the product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin is being retailed for the prices shown above. This may not be the actual pricing set by the software author when you visit the product site and there may be additional upsells or one-time offers after purchasing.

Check the plugin’s website for the current price:

Additional Info

For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.

Our Recommendation

Analytics services like Google Analytics provide useful metrics on things such as how many people are coming to your website, how they find it and what they do whilst on your web pages. However, to truly gain a real-time understanding into how your website and your content is helping your visitors to connect with your digital presence, then a heat map analytics tool can be extremely useful.

We recommend that you consider purchasing a license of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to get more sales.

Heat Map Tracker

For more details, check out the software here: HeatMap Tracker – Real-Time Click-Tracking & Heat Map Tracking Plugin

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