The ability to track, monitor and understand the behavior of visitors and users on your web site is extremely important to your online success.
The adage ”you can’t manage what you can’t measure” is as important in the digital age as always. If you don’t know what is going on on your web pages, how can you know what areas need improving?
Website users have looked for ways to track and analyze what is happening since web sites were first developed. From simple tracking counters, to very sophisticated statistical tracking software like Google Analytics which deliver incredibly rich key information.
Knowing user behaviour is very important for the success of your website, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that past visitor behaviour is the most reliable indicator of future behaviour. More reliable, in fact, than demographics.
While the ability to understand valuable metrics such as the number of unique web visitors are arriving on your web site, which pages they are coming and leaving from, how long they are staying on your website for, what terms people are searching for, unique page views, referring web sites, etc …, is highly essential, wouldn’t it also be fantastic to know precisely what users are reading, where on your pages they are staying the longest time on, which links they are clicking on, which parts of the page they are mostly interested in, and more?
Fortunately, heat map tracking technology makes this easy. Web heat maps have been used to help locate areas of a web page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered site, then it’s easy to add heatmap tracking and recorded visitor session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you track your website visitors’ every movement and generates live heatmaps showing precisely where they click and where they are scrolling on your web pages.
HeatMapTracker software also lets you look over the shoulders of every person who comes to your web site.
For more details go here: HeatMapTracker
Benefits
The better you know how your visitors are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the specific barriers that have been preventing your prospects from fully benefiting from your website, such as confusing site navigation layouts, or distracting design elements. As a website owner, you can guide your users to complete certain actions, such as joining your newsletter or clicking on specific links.
Although Google Analytics has an overlay feature that can give you an idea of which links on your page users are clicking, a heatmap will also display any clicks that users are making on your site, whether they are links or not. This is a significant difference because if a heatmap analysis reveals that users are clicking on a graphic element that they suppose to be a link, but is actually not a link, you could quickly repair this by adding a link to the image, or make it perfectly clear to your readers that the image is just a visual element.
In short, heatmaps are one of the most useful methods to test the design of your site, see how readable your site is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track user behaviour on your web site:
Observe Everything Visitors Are Doing On Your Website
HeatMap Tracker captures every visitor session on your website, enabling you to see all clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The application is self-hosted, giving you unlimited visitor recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time cost to buy the HeatMapTracker application, after which you are then entitled to receive lifetime updates and enhancements.
Additional benefits of the script include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your website, you can discover difficulties preventing visitors from taking desired actions and optimize your site.
- No More Guessing Visitor Behaviour: The video recordings of your users’ sessions let you see precisely what is happening on your web pages. Heat Maps let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they choose to stay in a specific area, how far they travel down your content and more! No more guessing or hoping … just real metrics of what happens when users land on your web site.
- Increase User Engagement: HeatMapTracker lets you increase user interaction with your site, which improves your sales and conversion rates. There are a number of ways to do this and we’ll discuss some of these in the “Tips” section further below.
Features
HeatMapTracker provides many features for website owners. Here are just some of these:
- Fast and simple to install and configure. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time view and measure how far down your page your visitors scroll as an indicator of the length of time your site or content can retain their attention. Heat Map Tracker lets you analyze every single visitor session to help you understand how they interact with your website or particular pages on your web site.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can record users on your website for one day, a week or two, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and all recorded user sessions Heat Map Tracker has recorded for all projects. You can quickly see the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that users are more interested in. You can also access regional demographic data of your visitors and learn which part of the world they are coming from.
Additional software features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials customers have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Understand what works (i.e. where people click) and what’s not working (where visitors are not going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that they may link to somewhere else?
- Get useful data on how to optimize your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get actionable data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of the landing page’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a page element could be inserted, redesigned, or deleted.
- Create “before” and “after” case studies for digital services.
- Analyze if users tend to click images versus buttons versus text links, and how particular user segments interact with your website.
- Diagnose confirmed website security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a recognized internet marketer with a solid reputation for providing great products and customer support. The product download area includes video instructions for installing and setting up the software.
Software Price
HeatMapTracker comes in three separate editions:
- Basic License – Single use only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to use on up to 10 websites. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 One-off payment.
Note: The price of the product depends on whether there are any promotions or limited-time special offers. Presently, the product retails for the pricing shown above. This may or may not be the actual price set by the plugin seller when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics provide very useful metrics on things such as how many people are coming to your website, how they found it and what they do whilst visiting your site. However, to truly gain an understanding into how your site and its content is helping your visitors to interact with your digital presence, then a heat map analytics software application can be extremely practical.
We suggest getting a copy of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to increase your web sales.
For complete details, visit the software website here: Heat Map Tracker – Real-Time ClickTracking & HeatMap Tracking Software
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