Being able to track, monitor and view the behavior of visitors and users on your site is absolutely important to your online success.
The saying ”you can’t manage what you can’t measure” is as true in the digital age as always. If you don’t know what is happening on your web site, how will you know what needs to be improved?
People have looked for practical ways to track and analyze what is happening since websites were first introduced. From basic tracking counters, to sophisticated statistical tracking tools like Google Analytics and other applications that provide incredibly fine metrics.
Knowing visitor behaviour is important for a successful digital presence, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that past user behaviour is the best way to predict future behavior. It’s a better predictor, in fact, than knowing user demographics.
Although the ability to view key metrics such as how many unique visitors are coming to your web site, which pages they are coming and leaving from, how long they are staying on your website for, keyword searches, page views, referring websites, and so on, is extremely important, wouldn’t it also be great to know precisely what users are doing, where they are visiting the longest for, what hyperlinks they are clicking on, which parts of your content they are pausing on, and so on?
Fortunately, heatmap technology makes this easy and possible. Web heatmaps have been used to display areas on a website page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of statistical software and session replay software technologies.
If you own a WordPress website, then it’s easy to add heatmap tracking with recorded session replays to your arsenal of essential site analysis tools with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your website visitors’ movements and generates instant heatmaps that show where they are clicking and where they scroll throughout your website.
HeatMapTracker software also allows you to see your website from your visitor’s point of view.
For more details go here: HeatMap Tracker
Benefits
The more information you have about how your readers are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that prevent your prospects from fully benefiting from your website, such as unclear navigation elements, or distracting adverts. As the website owner, you can encourage your site visitors to complete certain actions, such as join your newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature that can show you what links on a page users are clicking, a heatmap will also show you any clicks that users make on your page, regardless of whether these are actual links or not. This is important because if a heatmap report helps you discover that readers are clicking on an image that they think is a link, but turns out not to be a link, you would be able to quickly repair this by linking the image to the destination your readers are trying to get to, or make it crystal clear to your users that the image is not a hyperlink.
In short, heatmaps are one of the best ways to test your site design, see how readable your content is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track user behavior on your web site:
See Everything Users Do On Your Site
HeatMap Tracker lets you record every user browsing session on your website, enabling you to capture all page clicks, eye-tracking and scrolls.
Complete Control With No Limitations
The script allows you to self-host the technology, giving you unrestricted session recording and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off investment to purchase the HeatMapTracker software, after which you are then entitled to receive free updates and enhancements.
Some additional software benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your site, you can spot problem areas that prevent users from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing User Behavior: The screen video recordings of your visitors’ sessions allow you to understand exactly what happens on your web site. Overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they choose to stay on a particular spot, how far and quickly they navigate down your content and more! No more guesses or hoping … just pure intel of what goes on when people move around your web pages.
- Increase Website Sales: HeatMapTracker lets you increase user interaction with your business, which improves your online sales and conversions. There are a number of ways to achieve this and we present several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker provides many features for WordPress users. Here are just some of these:
- Fast and easy to install and configure. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and see how far down your sales pages your users scroll down to as a measure of how long your web copy can keep them engaged. HeatMapTracker lets you study every single user session to help you see how they interact with your site or particular pages on the website.
- Unlimited visitor recording and browser session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can measure users on your web pages for a few days, a few weeks, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded user sessions HeatMapTracker has recorded for all projects. You can quickly see which pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that your visitors care about. You can also access regional location data of all visitors and learn which part of the world they are coming from.
Additional features:
The chart below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and comments plugin customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Learn what’s working (i.e. where visitors click) and what’s not working (where visitors are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these lead to another location?
- Get useful information on ways to optimize your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” experiments to improve your site’s “first impression”, or optimize the impact of your site’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify if any content section could be included, modified, or removed.
- Produce “before” and “after” comparison reports for web-related services.
- Compare whether users tend to click on images versus buttons versus text links, and how particular user segments interact with your web site.
- Diagnose suspected website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known internet marketer with a solid reputation for providing exceptional products and customer support. The members area includes video tutorials for installing and configuring the software.
Software Price
HeatMapTracker comes in three separate editions:
- Basic License – Single use only. Price = $197.00 One-off payment.
- Professional License – Licensed for up to ten websites. Price = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, session replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 One-time.
Note: The cost of purchasing the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was current at the time this content was published. This may not be the actual pricing set by the software seller when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services like Google Analytics provide very useful metrics on things such as the number of people coming to your site, how they find it and what they are doing whilst visiting your site. However, if you want to truly gain a deep understanding into how your website and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics software tool can be a very practical way to do so.
We recommend buying a license of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your site’s user-experience, engagement and to generate more sales.
For complete details, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking And Heat Map Tracker
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