Being able to track, monitor and view visitor behavior is most important to the success of your digital presence.
The business adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your website, how can you get better online results?
People have been looking for accurate methods to track and understand user behaviour since web sites were first invented. From simple tracking counters, to powerful and sophisticated analytical software like Google Analytics and other applications that can record and display detailed key metrics.
Tracking user behaviour is vitally important for a successful digital presence, not only because it enables you to understand what visitors are doing so you can improve your results, but it’s also been proven that previous user behavior is the best indicator of future behaviour. More reliable, in fact, than consumer demographics.
Although being able to analyze statistical metrics such as the number of unique visitors are checking out your website, what pages they are entering and exiting, how long they are remaining on your website for, which terms are being searched for, unique page views, referring websites, and so on, is extremely essential, wouldn’t it be fantastic to be able to view exactly what visitors are doing, where on your pages they are visiting the longest time on, which links they are clicking on, which areas of the site they are most interested in, and more?
Fortunately, heat map tracking technology makes this easy. Website heatmaps have been used for displaying areas of a web site page most frequently scanned by visitors. Web heat maps are also often used alongside other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that works with WordPress and that lets you visually record your web site visitors’ entire session and generates instant heatmaps that show exactly where they click and where they scroll on your site content.
HeatMapTracker analytics tool also enables you to see your site from your visitor’s point of view.
For more details, visit the script site here: HeatMap Tracker
Benefits
The more accurate data you have about how your readers are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your prospects from fully engaging with your site, such as unclear navigation elements, or disruptive banner ads. As a website owner, you can guide your readers to perform certain actions, such as opting into a newsletter or clicking on specific links.
Although Google Analytics has its overlay feature that can give you an idea of which links on your page are being clicked, a heatmap will display any clicks that users make on your site, regardless of whether these are links or not. This is an important benefit because if a heat map report helps you discover that users are clicking on a graphic element which they suppose to be a link, but turns out not to be a link, you would be able to easily change this by adding a link to the image, or make it clear to your readers that the image is not a link.
In short, heat maps can be one of the most useful methods to test your site design, assess how navigatable your site is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor user behavior on your website:
Record Everything Users Are Doing On Your Site
HeatMapTracker lets you record every visitor movement on your site, enabling you to see all links and buttons clicked, eye-tracking and scrolls.
Full Control Without Limitations
The script is hosted on your server, giving you no-limit session recording and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off investment to purchase the script, which then entitles you to receive unlimited script updates and future enhancements for free.
Some additional benefits of the Heat Map Tracker script include:
- Improve Site Usability: By seeing how visitors navigate your web site, you can identify problems preventing visitors from taking desired actions and correct these.
- Stop Guessing Visitor Behavior: The screen video playbacks of your users’ browser sessions allow you to see precisely what takes place on your website. Heat Maps let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they stay on a specific location, how quickly they scroll down your site and more! No more guessing or hoping … just pure information of what happens when users land on your web pages.
- Increase Online Sales: Heat Map Tracker helps you increase visitor interaction with your business, which increases sales and conversion rates. There are a number of ways to achieve this and we’ll present a few of these in the “Tips” section further below.
Features
HeatMap Tracker includes many unique features for website owners. Here are just some of these:
- Fast and simple to install and set up. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and monitor how far down the page your users scroll down to as a measure of how long your content can engage them for. The software lets you review and analyze each and every visitor session to see how they interact with your website or certain pages on the web site.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can capture visitor sessions on your website for a day, one week, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for each project. You can easily see which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on pages that users care about. You can also see regional demographics of your visitors and see where they are coming from.
Additional software features:
The image below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and feedback plugin customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:
- Discover what’s working (i.e. where users click) and what’s not working (where users aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images believing that these may link to another section?
- Get practical information on ways to improve your landing pages, signup forms, memberships, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” testing to improve your landing page’s visitor impact, or optimize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether any section of your content could be inserted, edited, or removed.
- Create “before” and “after” case studies for online marketing services.
- Compare if visitors tend to click images versus buttons vs text links, and how specific user segments engage within your website.
- Review confirmed website security problems and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing exceptional product quality and product support. The member download area contains video instructions for installing and configuring the software.
Product Price
Heat Map Tracker comes in 3 versions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 sites. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Cost = $497.00 One-off payment.
Note: The cost of purchasing HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. When we last checked, the software retails for the pricing shown above. This may not be the actual pricing set by the software developer when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing information:
Additional Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services such as Google Analytics can provide important information on things such as how many people are arriving on your website, how they found it and what they do during their visits. However, to really gain deeper insights into how your web site and its content is being used by your visitors to connect with your business online, then a heat map analytics tool can be a very practical way to do this.
We suggest getting a copy of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to generate more online sales.
For full details, visit the software website: HeatMap Tracker – Real-Time Click-Tracking And HeatMap Tracker
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