The ability to track, monitor and view the behavior of visitors and users on your website or blog is absolutely vital to the success of your business online.
The old saying ”you can’t manage what you can’t measure” is as important in the digital economy as always. If you don’t know what is happening on your web pages, how will you improve your online results?
Website users have been looking for ways to track and understand visitor behaviour since websites were first created. From basic tracking counters, to powerful and sophisticated statistical tracking tools like Google Analytics that can provide comprehensively detailed measurements.
Learning about user behaviour is important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that previous consumer behavior is the best indicator of future behaviour. More reliable, in fact, than knowing demographics.
While being able to see valuable data such as the number of visitors are arriving on your website, which pages they are coming and leaving from, how long they are remaining on your website for, keyword searches, average page views, referring web sites, and so on, is extremely important, wouldn’t it be useful to know precisely what visitors are clicking on, where on your pages they are staying the longest period on, which links they are clicking on, what areas of the page visitors are pausing on, and more?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps can be used to monitor areas on a website page that online visitors scan most frequently. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your collection of essential site analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that is compatible with WordPress (and other programs) and that visually records your website visitors’ complete session and creates live heat maps that show precisely where they click and where they are scrolling on your pages.
HeatMapTracker software also enables you to look over the shoulders of every person who comes to your site.
For more details go here: HeatMapTracker
Benefits
The better you know how your visitors are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that are preventing your users from fully engaging with your website, such as unclear navigation layouts, or disruptive design elements. As a site owner, you can encourage your site visitors to complete certain actions, such as join a newsletter or clicking on specific links.
While Google Analytics has its overlay feature that can show you what links on your web page are being clicked, a heat map will reveal any clicks that users make on your site, regardless of whether they are actual links or not. This is important because if a heat map analysis reveals that visitors are clicking on a graphic element which they imagine to be a link, but happens to not be a link, you could easily repair this by linking the image to the destination URL your readers are trying to get to, or make it clear to your users that the image is not a link.
In short, heat maps are one of the best ways to test the design of your site, assess how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to track visitor behavior on your site:
Monitor Everything Users Are Doing On Your Website
Heat Map Tracker lets you record every user browsing session on your web site, enabling you to observe all clicks, eye-tracking and scrolls.
Complete Control Without Limitations
The script allows you to self-host the technology, giving you no limits on session recording and pageviews.
Unlimited Updates And Enhancements
There is a one-off investment to buy the HeatMapTracker script, which entitles you to receive free upgrades and enhancements.
Some additional benefits include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they navigate your site, you can identify problem areas that prevent visitors from taking desired actions and correct these.
- No More Guessing User Behavior: The video recordings of your users’ sessions let you see exactly what happens on your web pages. Heat Maps let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they hover on a particular location, how fast they travel down your pages and more! No more guesses or hoping … just real metrics of what happens when users explore your website.
- Increase Online Sales: HeatMapTracker helps you improve visitor engagement with your site, which creates better sales and conversion rates. There are many ways to do this and we’ll list a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker provides many features for WordPress users. Here are just some of these:
- Fast and simple to install and set up. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time view and see how far down your sales pages your users scroll down to as an indicator of the length of time your sales message can keep them interested. HeatMap Tracker lets you analyze each and every user experience to help you learn how they interact with your website or some pages on your website.
- Unlimited visitor recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can spy on visitors on your site for a few days, a week or two, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total recorded visitor sessions the heat map analytics software has recorded for all projects. You can easily view which pages your visitors are moving towards and how they interact with the content on each page, allowing you to invest more time on improving pages that visitors are more interested in. You can also review regional demographics of your visitors and discover where they are coming from.
Additional features:
The image below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials users have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Understand what’s working (i.e. where people are clicking) and what doesn’t work (where visitors are not clicking). For example, are users engaging with your videos? Are they clicking on images thinking that these link to another area of your site?
- Get useful information on ways to improve your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” testing to improve your home page’s visitor impact, or maximize the impact of your website’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on the page should be added, modified, or deleted.
- Create “before” and “after” comparison reports for web-related services.
- Analyze whether visitors tend to click on images versus buttons vs text links, and how specific user segments interact within your website.
- Review confirmed website security exploits and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing robust product quality and support. The members area includes video instructions for installing and setting up the software.
Product License Pricing
HeatMap Tracker comes in 3 separate editions:
- Basic (Single) License – Use on one domain. Cost = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to ten websites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heat maps, browser session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you need, create client accounts, and set up automated PayPal client invoicing, making it ideal for digital marketing agencies. Cost = $497.00 Single Payment.
Please Note: The cost of purchasing HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software is being retailed for the amounts shown above. This may or may not be the actual price charged by the software author when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics can give you some great information on things such as the number of people coming to your site, how they found it and what they do during their visits. However, to really gain an understanding into how your site and its content is helping your visitors to connect with your digital presence, then a heatmap analytics software tool can be very practical.
We recommend that you consider buying a license of HeatMap Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and to increase your sales of your products or services.
For complete details, check out the software here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracking Software
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