Being able to track and see the behavior of visitors and users on your website is absolutely vital to your online success.
The business management adage ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening on your web pages, how would you improve your results?
Businesses have been looking for ways to track and analyze visitor behavior since web sites were first created. From basic counters that track visitors, to sophisticated statistical tracking tools like Google Analytics and other applications that track incredibly detailed key data.
Knowing user behaviour is vitally important for a successful website, not just because it allows you to understand what visitors are doing so you can improve your results, but testing also shows that previous consumer behavior is the most reliable way to predict future behavior. Better, in fact, than demographics.
While the ability to monitor statistical data such as how many unique visitors are exploring your web site, which pages they are coming and leaving from, how long they are remaining on your website for, keywords searched, unique page views, referring web sites, etc …, is extremely useful, wouldn’t it be useful to be able to view precisely what visitors are clicking on, where they are visiting the longest time on, which links they are clicking on, which areas of the site visitors are pausing on, and more?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps have been used to display areas on a website page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of web analytics and session replay tools.
If you use WordPress, then you can easily add heat map tracking and recorded session replays to your collection of key online analysis tools with an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that works with WordPress and that lets you track your website users’ complete session and generates instant heatmaps showing where they click and where they scroll throughout your web site.
The HeatMapTracker analytics tool lets you look over the shoulders of everyone who visits your web site.
More info: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors interact with your web site, the more you can improve your website’s user experience. Imagine knowing the specific barriers that have been preventing your readers from fully benefiting from your website, like confusing site navigation elements, or disruptive design elements. As a website owner, you can encourage your readers to complete certain actions, such as opt into your newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature which can show you which links on your page are being clicked, a heat map will show you any clicks that visitors make on your site, regardless of whether these are actual links or not. This is important because if a heatmap analysis reveals that users are clicking on an image that they imagine to be a link, but is actually not a hyperlinked image, you can quickly change this by adding a link to the image, or make it clear to your readers that the image is just a graphic.
Heatmaps, therefore, are one of the best ways to test the design of your website, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behaviour on your site:
Monitor Everything Visitors Do On Your Web Pages
Heat Map Tracker creates a playback video of every user browsing movement on your site, allowing you to record all page clicks, eye-tracking and page scrolling.
Complete Control Without Restrictions
The script is self-hosted, giving you unrestricted recordings and playbacks.
Free Updates & Enhancements
There is a one-time investment to buy the application, after which you are then entitled to receive unlimited upgrades and all future enhancements for life.
Additional application benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your website, you can discover problem areas preventing visitors from taking desired actions and improve your sales process.
- No More Guessing User Behaviour: The screen video recordings of your users’ sessions allow you to observe precisely what is taking place on your web pages. Heatmaps let you see exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they stay on a particular spot, how far they scroll down your site and more! No more guessing or assuming wrongly … just accurate data of what goes on when people visit your website.
- Increase Online Sales: HeatMap Tracker helps you improve user engagement with your site, which creates better online sales and conversion rates. There are a number of ways to do this and we’ll discuss some of these in the “Tips” section later in this review.
Software Features
HeatMapTracker includes many unique features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors look at and monitor how far down the page your users read down to as an average of the length of time your sales message can keep them engaged. The software lets you review and analyze each and every user session to help you learn how visitors are interacting with your site or specific pages on your web site.
- Unlimited session screen captures and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can measure users on your site for a few days, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for each project. You can easily see which pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on pages that users are more interested in. You can also monitor regional demographic data of all visitors and see which part of the world they are visiting from.
Additional features:
The table below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and comments that customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Learn what works (i.e. where visitors are clicking) and what’s not working (where people are not going to). For example, are visitors watching your videos? Are they clicking on graphic elements believing that they link to somewhere else?
- Get ideas on ways to refine your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” testing to improve your landing page’s visitor impact, or optimize the impact of the website’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify if any content section should be included, changed, or removed.
- Create “before” and “after” case studies for online marketing services.
- Compare if users prefer to click images versus buttons vs text links, and how specific user segments engage with your website.
- Review confirmed site security problems or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering great products and support. The product download area contains video tutorials for installing and configuring the software.
Product Pricing
Heat Map Tracker is available in three versions:
- Basic License – Single installation only. Cost = $197.00 One-off payment.
- Professional License – Use on up to 10 websites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Price = $497.00 One-off payment.
Note: Pricing details of the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software retails for the pricing shown above. This may or may not be the actual pricing charged by the plugin seller when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services such as Google Analytics provide useful information on things such as how many people are coming to your pages, how they are finding it and what they do whilst visiting your web site. However, if you want to truly gain deep knowledge into how your web site and your content is helping your visitors to interact with your business online, then a heatmap analytics service can be a great way to do this.
We suggest getting a license of HeatMapTracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to make more sales.
For complete details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracking Software
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