Being able to track, monitor and view the behavior of visitors and users on your website is absolutely vital to your online success.
The old management adage ”you can’t manage what you don’t measure” is as important in the digital age as ever. If you don’t know what is happening when visitors arrive on your website, then how would you get better results online?
Website users have been looking for practical methods to track and analyze what users are doing in their internet sites since websites were first invented. From basic tracking counters, to sophisticated analytical software like Google Analytics and other applications that provide incredibly fine data.
Learning about visitor behaviour is important for the success of your digital presence, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that previous user behavior is the best indicator of future behavior. More reliable, in fact, than knowing demographics.
While the ability to view key reports like the number of unique web users are coming to your website, which pages they are landing on and leaving from, how long they are remaining on your site for, which terms are being searched for, unique page views, referring web sites, and so on, is vitally important, wouldn’t it also be excellent to know exactly what users are clicking on, where on your pages they are visiting the longest time on, what hyperlinks they are clicking on, which areas of the content visitors are most intrigued about, and so on?
Fortunately, heatmap technology makes this possible. Web heat maps have been used to help locate areas on a website page most frequently scanned by online visitors. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software.
If you own a WordPress website, then you can easily add heat map tracking with video session replays to your collection of key business analysis tools using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that works with WordPress and that visually records your site visitors’ complete journey and generates live heat maps that show precisely where users click and where they are scrolling throughout your web pages.
The HeatMapTracker application also enables you to see your site from your visitor’s perspective.
More info: HeatMap Tracker
Benefits
The better you know how your visitors interact with your site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that are preventing your visitors from fully benefiting from your site, such as confusing site navigation layouts, or distracting ads. As the site owner, you can help your users to complete certain actions, such as joining a newsletter or click on certain links.
While Google Analytics has its overlay feature which can give you an idea of which links on your page users are clicking, a heatmap can also display any clicks that visitors make on your page, regardless of whether they are actual links or not. This is important because if a heatmap report helps you discover that visitors are clicking on a graphic element that they imagine to be a link, but happens to not be a link, you would be able to easily edit this by adding a link to the image, or let your readers know that the image is not a link.
In short, heatmaps are one of the best methods to test your site design, assess how navigatable your site is and improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to monitor user behavior on your website:
Monitor Everything Users Are Doing On Your Web Site
HeatMap Tracker creates a video of every visitor movement on your web site, allowing you to view all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The application is self-hosted, giving you no restrictions on visitor recordings and pageviews.
Lifetime Updates & Enhancements
There is a one-time cost to purchase the software, after which you are then entitled to receive unlimited script upgrades and added features for life.
Additional benefits include the following:
- Improve Site Usability: By seeing how visitors experience your web site, you can discover obstacles preventing visitors from taking desired actions and reach your site goals.
- No More Guessing Visitor Behaviour: The screen video recordings of your visitors’ browsing sessions let you observe precisely what is happening on your web pages. Screen overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they choose to stay in a particular area, how fast they scroll down your content and more! No more guessing or making wrong assumptions … just accurate metrics of what happens when users visit your web site.
- Increase Visitor Engagement: HeatMapTracker lets you increase visitor interaction with your business, which increases your online sales and conversion rates. There are a number of ways to achieve this and we’ll list some of these in the “Tips” section later in this review.
Features
HeatMapTracker offers many features for web site owners. Here are just a few of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors look at and monitor how far down your sales pages your visitors scroll as a benchmark of how long your site or content can keep them interested. HeatMap Tracker lets you review and analyze every single user experience to help you understand how they interact with your site or particular pages on your website.
- Unlimited session recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can measure visitors on your pages for 1 day, a week or two, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all recorded user sessions the heat map analytics software has recorded for all projects. You can quickly see which pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that users are more interested in. You can also see regional demographics of your visitors and see where they are coming from.
Additional software features:
The table below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials that plugin customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Discover what’s working (i.e. where visitors are clicking) and what’s not working (where people are not clicking). For example, are visitors engaging with your videos? Are they clicking on images believing that they may link to somewhere else?
- Get ideas on ways to improve your landing pages, sign up forms, sales funnel, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” testing to improve your site’s visitor impact, or optimize the impact of the home page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any section of the content could be included, modified, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Test if visitors prefer to click on images versus buttons vs text links, and how particular user segments engage with your site.
- Confirm suspected site security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a well-known online marketer with a solid reputation for providing robust product quality and product support. The product download area contains video instructions for installing and configuring the software.
Product Cost
Heat Map Tracker comes in three editions:
- Basic License – Single use only. Cost = $197.00 One-off payment.
- Professional License – Allows you to use on up to ten sites. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, session replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license allows you to install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing agencies. Cost = $497.00 One-off payment.
Note: The price of the product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software retails for the amounts shown above. This may or may not be the actual pricing set by the product seller when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics can provide useful data on things such as the number of people arriving on your website, how they found it and what they are doing whilst visiting your website. However, to truly gain a deep understanding into how your web site and its content is helping your visitors to engage with your digital presence, then a heatmap analytics tool can be very practical.
We recommend that you consider buying a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for increasing web sales.
For more details, visit the software website: Heat Map Tracker – Real-Time ClickTracking And HeatMap Tracking Software
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