Being able to track and monitor the behavior of visitors on your web site is absolutely vital to your online success.
The old business management adage “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening on your web site, then how would you improve your online results?
People have been searching for practical ways to track and analyze user behavior since websites were first developed. From simple counters that track how many people have viewed your web page, to very powerful and sophisticated statistical tracking tools like Google Analytics which can deliver an incredible level of measurements.
Tracking user behavior is vitally important for the success of your business, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous consumer behavior is the most reliable predictor of future behaviour. More reliable, in fact, than knowing visitor demographics.
While the ability to analyze valuable information such as how many unique visitors are exploring your website, which pages they are entering and exiting, how long they are remaining on your website for, keywords searched, page views, referring pages, and so on, is vitally important, wouldn’t it also be great to know exactly what users are clicking on, where on your pages they are visiting the longest for, what hyperlinks they are clicking on, what areas of the site they are browsing, and so on?
Fortunately, heatmap technology makes this easy. Website heat maps have been used to monitor areas of a web site page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress and that visually records your website visitors’ entire session and generates live heatmaps showing where users are clicking and where they are scrolling on your website.
The HeatMapTracker software also lets you look over the shoulders of every person who comes to your web site.
Go here to learn more: HeatMap Tracker
Benefits
The more you know how your users engage with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your users from fully benefiting from your website, like unclear site navigation elements, or distracting ads. As a site owner, you can help your readers to complete certain actions, such as joining a newsletter or click on specific links.
While Google Analytics has an overlay feature that can show you which links on your web page visitors are clicking, a heatmap can also display any clicks that visitors make on your site, whether they are links or not. This is an important difference because if a heatmap report reveals that users are clicking on a graphic element which they suppose to be a link, but turns out not to be a link, you could easily edit this by adding a link to the image, or make it crystal clear to your readers that the image is not linked.
In short, heat maps are one of the best methods to test your site design, see how readable your site is and improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your website:
Observe Everything Users Are Doing On Your Web Site
HeatMap Tracker lets you record every visitor session on your site, enabling you to see all links and buttons clicked, eye-tracking and scrolls.
Complete Control With No Limitations
The software is hosted on your server, giving you unlimited recordings and pageviews.
Free Upgrades & Enhancements
There is a one-time cost to purchase the software, after which you are then entitled to receive unlimited upgrades and all future enhancements.
Some additional script benefits include:
- Improve Site Usability: By seeing how visitors experience your site, you can discover obstacles preventing users from taking desired actions and optimize your site.
- Stop Guessing Visitor Behaviour: The screen video playbacks of your users’ browser sessions let you observe precisely what happens on your website. Click overlays let you know exactly which elements users click on, where they are drawn to most on your website, how long they hover in a particular location, how quickly they navigate down your site and more! No more guesses or making wrong assumptions … just factual evidence of what happens when people navigate around your web site.
- Increase Online Sales: Heat Map Tracker lets you improve user engagement with your site, which improves your online sales and conversions. There are a number of ways to do this and we discuss a number of these in the “Tips” section further below.
Software Features
Heat Map Tracker includes many great features for WordPress users. Here are just a few of these:
- Fast and simple to install and implement. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and measure how far down your sales or product pages your users scroll down to as a measure of the length of time your sales message can engage them for. HeatMap Tracker lets you study every single visitor action to help you see how they are interacting with your website or particular pages on the website.
- Unlimited session recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can spy on visitors on your website for 1 day, one week, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded sessions the heatmap analytics software has recorded for each project. You can quickly view the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that visitors are more interested in. You can also access regional demographic data of your visitors and learn which part of the world they are coming from.
Additional features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and comments users have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Discover what works (i.e. where people are clicking) and what’s not working (where users aren’t clicking). For example, are visitors watching your videos? Are they clicking on images thinking that they may be links to somewhere else?
- Get ideas on ways to improve your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experiments to improve your site’s “first impression”, or optimize the impact of the site’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a page element needs to be included, edited, or deleted.
- Produce “before” and “after” case studies for digital services.
- Compare if visitors tend to click images versus buttons vs text links, and how particular user segments interact with your web site.
- Troubleshoot suspected site security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a recognized online marketer with a solid reputation for providing great product quality and support. The members area includes video tutorials for installing and configuring the software.
Product Licensing Cost
Heat Map Tracker comes in three different versions:
- Basic (Single) License – Licensed for 1 domain. Price = $197.00 Single Payment.
- Professional License – Licensed for up to 10 websites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser session replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing agencies. Price = $497.00 One-time.
Please Note: Pricing details of the Heat Map Tracker product depends on whether there are any promotions or limited-time specials being offered. The price shown above was correct when this review was published. This may not be the actual pricing charged by the software developer when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics provide useful data on things such as the number of people visiting your website, how they find it and what they do during their visits. However, to truly gain a deep understanding into how your web site and your content is helping your visitors to engage with your business online, then a heat map analytics tool can be a great way to do this.
We recommend that you consider getting a copy of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your website’s user-experience, engagement and to get more sales.
To learn more, check out the software here: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracking Plugin
***
