The ability to track visitor behavior is absolutely important to your online success.
The adage ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is going on on your web pages, how will you improve your results online?
Website users have looked for useful tools to track and understand what is happening since web sites first appeared. From basic counters that track the number of visitors, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications that capture detailed key information.
Measuring user behavior is vitally important for the success of your digital business, not only because it allows you to understand what visitors are doing so you can improve your results, but testing also shows that past user behaviour is the most reliable way to predict future behaviour. Better, in fact, than knowing user demographics.
While being able to view key information such as how many unique visitors are arriving on your web site, which pages they are entering and exiting, how long they are remaining on your site for, which keywords people are searching for, page views, referring pages, etc …, is extremely useful, wouldn’t it be fantastic to know precisely what visitors are clicking on, where on your site they are visiting the longest time on, which hyperlinks they are clicking on, which areas of your content they are mostly intrigued about, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps can be used for displaying areas on a web page most frequently scanned by web visitors. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you own a WordPress web site, then it’s easy to add heatmap tracking and session replays to your arsenal of key business analysis tools with a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other web programs) and that lets you visually record your web site visitors’ movements and generates live heatmaps that show where users click and where they scroll throughout your site content.
The HeatMapTracker analytics tool also enables you to look over the shoulders of every person who comes to your web site.
For more details, visit the software site here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your users interact with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully benefiting from your website, like unclear navigation layouts, or disruptive adverts. As a site owner, you can help your site visitors to complete certain actions, such as joining your newsletter or clicking on specific links.
While Google Analytics has its overlay feature which can show you what links on your page are being clicked, a heatmap can show you any clicks that users make on your site, whether they are links or not. This is an important benefit because if a heatmap report helps you discover that users are clicking on an image which they suppose to be a link, but is actually not a hyperlinked image, you could quickly remedy this by adding a link to the image, or let your visitors know that the image is just a graphic.
Heatmaps, therefore, are one of the best ways to test your site design, measure how readable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your web site:
See Everything Users Do On Your Web Site
HeatMap Tracker creates a screen video of every browsing movement on your web site, enabling you to monitor all clicks, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The software is self-hosted, giving you unrestricted recordings and playbacks.
Unlimited Upgrades & Enhancements
There is a one-time investment to buy the script, which then entitles you to receive unlimited application upgrades and new features for life.
Additional benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors experience your website, you can identify issues that prevent users from taking desired actions and improve user engagement.
- No More Guessing User Behavior: The video playbacks of your users’ browsing sessions reveal precisely what happens on your web pages. Screen overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they hover on a particular area, how far they navigate down your content and more! No more guessing or making wrong assumptions … just factual intel of what takes place when people land on your website.
- Increase Website Sales: Heat Map Tracker helps you improve user interaction with your business, which improves sales and conversions. There are a number of ways to achieve this and we’ll present several of these in the “Tips” section further below.
Features
HeatMapTracker includes many features for WordPress users. Here are just a few of these:
- Fast and simple to install and set up. Ready to use in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors look at and observe how far down your sales pages your users scroll down to as an average of the length of time your website and/or sales copy can keep them interested. HeatMap Tracker lets you analyze every single visitor action to help you see how users interact with your site or particular pages on your website.
- Unlimited session screen captures and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can measure visitor sessions on your web pages for a day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for all projects. You can easily view the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on the content that visitors care about. You can also view regional location data of your visitors and learn which part of the world they are coming from.
Additional features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Understand what’s working (i.e. where visitors are clicking) and what doesn’t work (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on images assuming that these may link to somewhere else?
- Get actionable information on ways to optimize your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” experimentation to improve your landing page’s “first impression”, or optimize the impact of your site’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element should be included, changed, or removed.
- Produce “before” and “after” case studies for web services.
- Analyze whether visitors prefer to click on images versus buttons versus text links, and how specific user segments engage within your website.
- Diagnose confirmed site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering great products and customer support. The members area includes video tutorials for installing and configuring the software.
Product Licensing Cost
HeatMapTracker comes in 3 editions:
- Basic License – Single use only. Cost = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to 10 sites. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing service providers. Cost = $497.00 Single Payment.
Please Note: Pricing for this product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the product is selling for the prices shown above. This may not be the actual pricing charged by the product author when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services such as Google Analytics can provide you with important data on things such as the number of people landing on your site, how they found it and what they are doing during their visits. However, to truly gain deeper insights into how your web site and its content is helping your visitors to interact with your business online, then a heat map analytics application can be very useful.
We recommend purchasing a license of HeatMapTracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to increase sales of your products or services.
For more details, visit the software website: Heat Map Tracker – Live ClickTracking And HeatMap Tracker
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