The ability to understand the behavior of visitors and users on your website is extremely important to the success of your business online.
The old adage “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is happening when users arrive on your site, then how will you know what elements of your website can be improved?
Website users have looked for ways to track and analyze user behaviour since web sites first appeared. From simple counters that track the number of visitors, to sophisticated analytical software like Google Analytics and other applications that track and display comprehensively detailed key measurements.
Learning about user behaviour is important for the success of your online business marketing strategy, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven that past consumer behaviour is the most reliable predictor of future behaviour. More reliable, in fact, than user demographics.
Although being able to view statistical details like the number of visitors are visiting your website, which pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, page views, referring web sites, etc …, is extremely useful, wouldn’t it be great to track exactly what users are reading, where they are navigating through, which links they are clicking on, what parts of your content they are reading, and so on?
Fortunately, heat map technology makes this possible. Web heat maps are used to analyze areas of a web page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytics and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually records your website users’ entire session and creates instant heatmaps showing precisely where users are clicking and where they are scrolling throughout your web site.
The HeatMapTracker software lets you look over the shoulders of everyone who visits your site.
For more details, visit the script site here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the specific issues that prevent your users from fully benefiting from your site, like confusing site navigation elements, or distracting banner ads. As a website owner, you can encourage your users to perform certain actions, such as opt into a newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can show you which links on your page visitors are clicking, a heat map can display any clicks that visitors are making on your site, regardless of whether these are actual links or not. This is important because if a heatmap analysis reveals that visitors are clicking on an image that they imagine to be a link, but is actually not a hyperlinked image, you can easily fix this by linking the image to the page your visitors are trying to get to, or let your visitors know that the image is just a graphic.
Heatmaps, therefore, are one of the most useful methods to test the design of your website, assess how readable your site is and help to improve conversions.
Here are just some of the benefits of using HeatMap Tracker to track visitor behavior on your website:
Observe Everything Users Do On Your Website
Heat Map Tracker creates a playback video of every user browsing session on your site, allowing you to see all which page elements are being clicked, eye-tracking and scrolls.
Complete Control Without Limitations
The script is self-hosted, giving you no-limit recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time cost to purchase the software, after which you are then entitled to receive unlimited software updates and added features for life.
Additional benefits of the script include the following:
- Improve Site Usability: By seeing how visitors experience your website, you can discover problem areas preventing users from progressing to the end of your sales funnel and reach your site goals.
- No More Guessing User Behaviour: The screen video playbacks of your visitors’ browsing sessions allow you to see precisely what is happening on your web pages. Heatmaps let you know exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they choose to stay in a specific area, how far they scroll down your site and more! No more guessing or assuming wrongly … just accurate intel of what happens when people visit your web site.
- Increase Online Sales: HeatMapTracker helps you improve user engagement with your business, which increases online sales and conversion rates. There are a number of ways to do this and we’ll list a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker includes many great features for web site owners. Here are just some of these:
- Fast and easy to install and configure. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors look at and measure how far down your sales pages your visitors read down to as an indicator of the length of time your sales message can keep them engaged. The software lets you review and analyze every single visitor session to see how users interact with your website or certain pages on your website.
- Unlimited session screen captures and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can record visitors on your web pages for a day, one week, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for all projects. You can easily see the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your users care about. You can also monitor regional demographic data of your visitors and learn where they are coming from.
Additional software features:
The chart below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials plugin users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Discover what works (i.e. where users click) and what’s not working (where people are not going to). For example, are users watching your videos? Are they clicking on images assuming that these link to another section?
- Get ideas on ways to improve your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” experimentation to improve your home page’s “first impression”, or maximize the impact of the site’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify whether a section of your content could be included, changed, or removed.
- Create “before” and “after” case studies for web services.
- Compare whether visitors tend to click on images vs buttons vs text links, and how specific user segments engage with your site.
- Investigate suspected site security threats or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing exceptional products and customer support. The product download area includes video instructions for installing and configuring the software.
Software Price
Heat Map Tracker comes in 3 different editions:
- Basic (Single) License – Single domain only. Price = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to ten domains. Cost = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, browser recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Cost = $497.00 Single Payment.
Note: Pricing details of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the pricing at the time this review was written. This may not be the actual price set by the software author when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services like Google Analytics provide important metrics on things such as how many people are arriving on your pages, how they are finding it and what they are doing during their visits. However, if you want to really gain deeper insights into how your web site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics service can be a great way to do so.
We recommend getting a copy of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and for increasing sales.
For more details, check out the software here: HeatMapTracker – Live ClickTracking & Heat Map Tracking Plugin
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