The ability to track the behavior of visitors and users on your website is most important to the success of your business online.
The old business saying ”you can’t manage what you can’t measure” is as important today as ever. If you don’t know what is happening when users arrive on your web site, how would you know what elements of your site need to be improved?
Business owners have looked for accurate tools to track and understand what users are doing on their web sites since websites were first developed. From simple counters that track how many people have viewed your web page, to sophisticated statistical tracking tools like Google Analytics and other applications which record incredible key metrics.
Tracking visitor behavior is important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that previous consumer behavior is the most reliable predictor of future behaviour. It’s a better predictor, in fact, than knowing demographics.
Although the ability to view valuable metrics such as the number of unique web visitors are arriving on your website, what pages they are coming and leaving from, how long they are staying on your site for, which keywords are being searched for, page views, referring websites, etc …, is vitally useful, wouldn’t it also be fantastic to track exactly what visitors are reading, where on your site they are staying the longest for, which hyperlinks they are clicking on, what areas of your page they are browsing, and so on?
Fortunately, heat map technology makes this easy and possible. Web heat maps can be used to analyze areas in a web site page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking with video session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other website programs) and that visually records your website visitors’ movements and creates live heatmaps that show exactly where they click and where they are scrolling on your web site.
The HeatMapTracker analytics tool also allows you to look over the shoulders of everyone who visits your site.
Learn more here: Heat Map Tracker
Benefits
The more accurately you know how your readers are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully engaging with your website, like confusing site navigation elements, or disruptive design elements. As the site owner, you can guide your users to complete certain actions, such as join your newsletter or clicking on certain links.
While Google Analytics has an overlay feature that can give you an idea of what links on a web page are being clicked, a heatmap can show you any clicks that visitors make on your page, regardless of whether these are links or not. This is a significant difference because if a heat map analysis reveals that users are clicking on an image that they suppose to be a link, but happens to not be a link, you can quickly remedy this by linking the image to the destination your visitors are trying to get to, or let your readers know that the image is just a graphic.
In short, heatmaps are one of the most useful ways to test the design of your site, see how readable your site is and help to improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to track visitor behaviour on your site:
Monitor Everything Visitors Do On Your Website
Heat Map Tracker creates a screen video of every visitor session on your site, allowing you to record all which buttons and links are being clicked, eye-tracking and page scrolls.
Complete Control Without Limitations
The application allows you to self-host the technology, giving you unlimited session recording and pageviews.
Free Updates And Enhancements
There is a one-time investment to own the script, which then entitles you to receive lifetime upgrades and future enhancements.
Additional benefits include:
- Improve Your Marketing Efforts: By seeing how visitors navigate your web site, you can identify problem areas preventing visitors from taking desired actions and optimize your site.
- No More Guessing Visitor Behavior: The video playbacks of your visitors’ browsing sessions allow you to observe precisely what takes place on your web site. Click overlays let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they choose to stay on a specific spot, how far and quickly they scroll down your site and more! No more guesses or hoping … just accurate metrics of what goes on when users explore your site.
- Increase Visitor Engagement: Heat Map Tracker lets you increase visitor interaction with your business, which increases online sales and conversion rates. There are many ways to do this and we’ll discuss several of these in the “Tips” section further below.
Features
HeatMap Tracker provides many features for website owners. Here are just some of these:
- Fast and easy to install and set up. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and observe how far down your sales or product pages your visitors scroll down to as a measure of the length of time your website and/or sales copy can engage them for. Heat Map Tracker lets you review and analyze every single user experience to help you understand how users interact with your website or specific pages on the site.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can capture users on your site for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly view the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that your users care about. You can also access regional location data of your visitors and discover which part of the world they are visiting from.
Additional features:
The table below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and feedback that users have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your results:
- Learn what works (i.e. where people are clicking) and what’s not working (where visitors aren’t going to). For example, are users engaging with your videos? Are they clicking on images thinking that these may be links to another destination?
- Get useful information on how to optimize your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” experimentation to improve your website’s visitor impact, or optimize the impact of the home page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether any new content could be inserted, edited, or removed.
- Create “before” and “after” comparison reports for web services.
- Test if users prefer to click on images vs buttons vs text links, and how specific user segments engage with your web site.
- Diagnose confirmed site security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering great products and product support. The product download area includes video instructions for installing and configuring the software.
Product License Pricing
HeatMap Tracker is available in three separate versions:
- Basic (Single) License – Allows you to use on 1 site. Cost = $197.00 Single Payment.
- Professional License – Allows you to use on up to 10 websites. Cost = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Cost = $497.00 Single Payment.
Note: The cost to purchase Heat Map Tracker depends on whether there are any promotions or limited-time special offers. Currently, the product is being retailed for the prices shown above. This may not be the actual price set by the software seller when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics can provide you with good information on things such as how many people are finding your site, how they found it and what they do during their visits. However, if you want to truly gain a real-time understanding into how your site and its content is helping your visitors to interact with your digital presence, then a heatmap analytics tool can be extremely useful.
We recommend getting a license of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, visitor engagement and to increase web sales.
For more details, check out the software here: HeatMapTracker – Live ClickTracking And Heat Map Tracking Plugin
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