Being able to track, monitor and understand visitor behavior is very important to the success of your business online.
The old saying ”you can’t manage what you don’t measure” is as important in the digital age as always. If you don’t know what is happening on your site, how will you know what areas need improving?
Business owners have looked for smart tools to track and understand what is happening since websites were first created. From basic counters that track how many people have viewed your web page, to sophisticated and powerful analytical software like Google Analytics that record detailed key data.
Measuring user behaviour is very important for the success of your online business strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that previous consumer behaviour is the best way to predict future behavior. It’s an even more more reliable indicator in fact, than knowing visitor demographics.
While the ability to see valuable reports such as how many unique web visitors are checking out your site, which pages they are entering and exiting, how long they are remaining on your site for, which keywords people are searching for, average page views, referring web sites, etc …, is vitally useful, wouldn’t it also be fantastic to be able to view exactly what users are doing, where on your pages they are navigating around in, what links they are clicking on, which areas of your site they are most intrigued about, and more?
Fortunately, heatmap technology makes this easy. Web heat maps are used to analyze areas on a web page that web visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered site, then it’s easy to add heat map tracking with recorded user session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that works with WordPress (and other website programs) and that lets you visually track your site users’ entire journey and creates instant heat maps showing where users are clicking and where they scroll throughout your web site.
The HeatMapTracker application also enables you to look over the shoulders of everyone who visits your web site.
Go here to learn more about this script: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users engage with your site, the more you can improve your site’s user experience. Imagine knowing the specific barriers that prevent your visitors from fully engaging with your site, like unclear site navigation layouts, or disruptive ads. As the site owner, you can help your site visitors to complete certain actions, such as opting into your newsletter or clicking on certain links.
Although Google Analytics has its overlay feature that can show you what links on your web page are being clicked, a heatmap can also display any clicks that visitors make on your page, regardless of whether they are actual links or not. This is important because if a heat map report reveals that visitors are clicking on a graphic element which they suppose to be a link, but happens to not be a hyperlinked image, you could quickly fix this by adding a link to the image, or make it crystal clear to your visitors that the image is not a link.
In short, heatmaps are one of the most useful methods to test your site design, assess how readable your site is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track visitor behaviour on your site:
Capture Everything Users Are Doing On Your Site
Heat Map Tracker records every user browsing movement on your site, enabling you to monitor all which page elements are being clicked, eye-tracking and page scrolls.
Full Control Without Restrictions
The script is hosted on your own server, giving you no-limit session recording and pageviews.
Free Updates & Enhancements
There is a one-time investment to buy the software, after which you are then entitled to receive free upgrades and future enhancements.
Some additional benefits of the HeatMapTracker software include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your website, you can uncover issues that prevent users from taking desired actions and improve visitor engagement.
- Stop Guessing About Visitor Behavior: The video playbacks of your visitors’ sessions let you know exactly what is happening on your web pages. Heat Maps let you see exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they browse in a specific spot, how far and quickly they travel down your content and more! No more guessing or hoping … just pure metrics of what takes place when people land on your website.
- Increase Online Sales: HeatMap Tracker helps you improve visitor engagement with your business, which improves your sales and conversion rates. There are a number of ways to achieve this and we discuss several of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker provides many features for website owners. Here are just a few of these:
- Quick and easy to install and configure. Ready to go in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your site visitors look at and see how far down your sales pages your users scroll down to as a measure of the length of time your web copy can retain their attention. Heat Map Tracker lets you study each and every user session to help you understand how they are interacting with your site or specific pages on your website.
- Unlimited visitor screen captures and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can measure user sessions on your site for one day, a couple of weeks, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your users are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving content that your readers are more interested in. You can also view regional demographics of all visitors and learn which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials that users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where visitors click) and what doesn’t work (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on images thinking that they lead to another area of your site?
- Get insights on ways to refine your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if an element on the page should be added, reworked, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Test if visitors tend to click on images versus buttons versus text links, and how specific user segments interact with your site.
- Investigate suspected website security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly recognized internet marketer with a solid reputation for delivering reliable product quality and support. The product download area contains video tutorials for installing and configuring the software.
Product Licensing Cost
HeatMap Tracker is available in 3 separate versions:
- Basic License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Installs on up to ten domains. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the other licenses (click-tracking, heat maps, session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Price = $497.00 Single Payment.
Note: Pricing for the product depends on whether there are any promotions or limited-time special offers. Presently, the plugin is selling for the pricing shown above. This may not be the actual pricing set by the software developer when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services such as Google Analytics can provide good data on things such as how many people are coming to your website, how they are finding it and what they do whilst on your web pages. However, if you want to truly gain a deep understanding into how your web site and its content is helping your visitors to connect with your business online, then a heatmap analytics tool can be extremely practical.
We recommend that you consider buying a license of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to generate more sales.
For complete details, check out the software here: HeatMap Tracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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