Being able to track and monitor the behavior of visitors and users on your web site is very important to your online success.
The business saying ”you can’t manage what you don’t measure” is as true in the digital age as always. If you don’t know what is happening when users arrive on your site, then how will you know what areas need improving?
Website users have looked for ways to track and understand visitor behaviour since websites first appeared. From simple tracking counters, to very powerful analytical software like Google Analytics and other applications that can deliver granular key information.
Measuring visitor behavior is very important for the success of your website, not only because it enables you to understand what visitors are doing so you can better your results, but research also shows that past visitor behavior is the most reliable indicator of future behaviour. Better, in fact, than user demographics.
While being able to view statistical details such as how many unique web users are arriving on your site, which pages they are arriving on and departing from, how long they are staying on your site for, which keywords people are searching for, unique page views, referring pages, etc …, is extremely essential, wouldn’t it also be excellent to know precisely what users are clicking on, where on your pages they are navigating through for the longest time periods, which hyperlinks they are clicking on, what parts of your content visitors are mostly intrigued about, and so on?
Fortunately, heat map tracking technology makes this easy. Web heat maps can be used to display areas on a web page that web visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytic software and session replay software.
If you own a WordPress website, then it’s easy to add heat map tracking and recorded session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress and that visually records your site users’ entire journey and generates instant heat maps showing where users are clicking and where they are scrolling throughout your website.
HeatMapTracker analytics tool enables you to look over the shoulders of every person who comes to your web site.
Go here to learn more about this script: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your readers engage with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your website, such as unclear site navigation elements, or disruptive banner ads. As the website owner, you can guide your visitors to perform certain actions, such as signing up to your newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature which can show you what links on a web page are being clicked, a heatmap will also show you any clicks that visitors make on your site, regardless of whether they are links or not. This is important because if a heat map report helps you discover that visitors are clicking on a graphic element which they think is a link, but is actually not a link, you could easily fix this by adding a link to the image, or make it perfectly clear to your readers that the image is just a graphic.
Heat maps, therefore, can be one of the most useful methods to test the design of your website, see how readable your content is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track visitor behaviour on your web site:
Capture Everything Users Are Doing On Your Web Site
HeatMap Tracker captures every visitor movement on your website, allowing you to see all which buttons and links are being clicked, eye-tracking and scrolls.
Complete Control Without Restrictions
The software is hosted on your server, giving you no limits on session recording and pageviews.
Free Updates And Enhancements
There is a one-time investment to buy the software, which entitles you to receive free updates and enhancements.
Some additional application benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your site, you can discover difficulties that prevent users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behaviour: The screen video recordings of your users’ browsing sessions reveal exactly what takes place on your web pages. Overlays let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they choose to stay in a particular location, how far they scroll down your site and more! No more guessing or making wrong assumptions … just accurate data of what goes on when visitors move around your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you increase visitor engagement with your site, which creates better sales and conversion rates. There are many ways to achieve this and we’ll present several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker includes many features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and measure how far down your page your visitors read down to as a benchmark of the length of time your site can retain their attention. Heat Map Tracker lets you study every single visitor experience to see how visitors are interacting with your site or specific pages on your site.
- Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can spy on visitor sessions on your pages for 1 day, a few weeks, one month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view total visitors, tracked pages and total recorded visitor sessions HeatMap Tracker has recorded for all projects. You can quickly see which pages your visitors are moving towards and how they interact with the content on each page, allowing you to invest more time on improving pages that your readers are more interested in. You can also see regional demographic data of all visitors and see which part of the world they are visiting from.
Additional features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what’s working (i.e. where visitors are clicking) and what’s not working (where people are not clicking). For example, are people watching your videos? Are they clicking on images believing that they may be links to another section?
- Get useful information on ways to improve your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experiments to improve your home page’s visitor impact, or maximize the impact of your website’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if an element on your page needs to be included, edited, or taken out.
- Produce “before” and “after” case studies for online marketing services.
- Analyze whether users prefer to click on images vs buttons versus text links, and how specific user segments engage with your website.
- Troubleshoot suspected website security threats and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known online marketer with a solid reputation for providing exceptional product quality and support. The product download area includes video tutorials for installing and setting up the software.
Product Cost
Heat Map Tracker comes in three editions:
- Basic License – Allows you to install on one domain. Price = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to 10 websites. Price = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Price = $497.00 One-time.
Please Note: The price of the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this content was published. This may or may not be the actual price set by the plugin developer when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services like Google Analytics can give you some good metrics on things such as the number of people finding your website, how they found it and what they do whilst on your web site. However, to really gain a deep understanding into how your website and its content is helping your visitors to connect with your business online, then a heat map analytics software application can be extremely useful.
We recommend that you consider buying a license of HeatMap Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to make more online sales.
For full details, visit the software website: HeatMapTracker – Live ClickTracking & Heat Map Tracking Plugin
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