Being able to understand the behavior of visitors on your website or blog is absolutely vital to your online success.
The old management adage “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening when users arrive on your web pages, then how would you know what areas of your website can be improved?
Business owners have looked for ways to track and understand visitor behavior since websites first appeared. From simple tracking counters, to very powerful analytical tools like Google Analytics and other applications that track an incredible level of key metrics.
Learning about visitor behaviour is important for a successful online business marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but testing also shows that past user behavior is the most reliable indicator of future behavior. Better, in fact, than knowing demographics.
Although the ability to analyze statistical data such as how many visitors are landing on your site, which pages they are coming and leaving from, how long they are staying on your site for, what keywords are being searched for, average page views, referring websites, etc …, is extremely essential, wouldn’t it also be great to know exactly what users are reading, where they are navigating through, what links they are clicking on, what parts of your page they are pausing to read more about, and more?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps have been used to monitor areas in a web site page that online visitors scan most frequently. Web heatmaps can also be used alongside other forms of web analytic software and session replay tools.
If you own a WordPress website, then you can easily add heat map tracking and session replays to your collection of essential website analysis tools with an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that works with WordPress (and other programs) and that visually records your website visitors’ movements and creates live heatmaps that show where they are clicking and where they are scrolling throughout your site.
The HeatMapTracker application allows you to look over the shoulders of everyone who visits your site.
For more details, visit the script site here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more you know how your users engage with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your readers from fully engaging with your website, such as confusing site navigation elements, or disruptive adverts. As the site owner, you can help your readers to complete certain actions, such as opt into your newsletter or clicking on specific links.
While Google Analytics has an overlay feature that can show you what links on your web page are being clicked, a heat map will also reveal any clicks that visitors make on your site, whether these are actual links or not. This is an important difference because if a heatmap report helps you discover that readers are clicking on an image which they think is a link, but turns out not to be a hyperlinked image, you could quickly change this by adding a link to the image, or let your users know that the image is not linked.
In short, heat maps are one of the best ways to test the design of your website, assess how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track user behavior on your site:
See Everything Users Are Doing On Your Website
Heat Map Tracker captures every user browsing movement on your web site, enabling you to record all which page elements are being clicked, eye-tracking and page scrolling.
Complete Control With No Restrictions
The application is self-hosted, giving you unlimited recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time investment to purchase the software, after which you are then entitled to receive unlimited software updates and future enhancements for free.
Some additional application benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web site, you can spot difficulties that prevent visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing User Behaviour: The screen video playbacks of your visitors’ browser sessions reveal precisely what is happening on your site. Heat Maps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse in a particular location, how fast they navigate down your content and more! No more guesses or assuming wrongly … just factual evidence of what happens when visitors land on your website.
- Increase Visitor Engagement: Heat Map Tracker helps you improve user interaction with your site, which increases your sales and conversion rates. There are a number of ways to achieve this and we discuss several of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker includes many features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors look at and observe how far down the page your users scroll as an average of how long your site can keep them engaged. The software lets you review and analyze every single visitor experience to help you see how visitors interact with your site or certain pages on your site.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can record users on your site for a few days, 1 week, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for all projects. You can quickly see which pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on pages that your visitors care about. You can also view regional demographics of your visitors and see which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that plugin users have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Discover what’s working (i.e. where users click) and what doesn’t work (where visitors aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images believing that these are links to another area of your site?
- Get insights on ways to refine your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” experimentation to improve your landing page’s visitor impact, or maximize the impact of your site’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if a page element could be included, edited, or deleted.
- Create “before” and “after” case studies for web-related services.
- Analyze if visitors tend to click on images vs buttons vs text links, and how specific user segments engage within your website.
- Review confirmed site security problems or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing exceptional product quality and product support. The member download area includes video instructions for installing and setting up the software.
Product Pricing
HeatMap Tracker comes in 3 editions:
- Basic License – Installs on one domain. Price = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 sites. Cost = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, browser replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license lets you install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital marketing agencies. Cost = $497.00 Single Payment.
Please Note: The cost to purchase Heat Map Tracker depends on whether there are any promotions or limited-time special offers. The price shown above was correct at the time this review was published. This may not be the actual price set by the software seller when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics can provide you with useful data on things such as the number of people coming to your website, how they found it and what they do whilst on your website. However, if you want to really gain a deep understanding into how your website and your content is helping your visitors to interact with your digital presence, then a heat map analytics software tool can be extremely useful.
We suggest getting a license of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to increase your web sales.
To learn more, visit the software website: HeatMap Tracker – Real-Time ClickTracking & Heat Map Tracking Software
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