HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

The ability to track, monitor and understand visitor behavior is absolutely vital to your online success.

The saying “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening when users arrive on your site, then how will you get better online results?

Website users have been looking for smart methods to track and analyze what visitors are going to do in their web-sites since websites first appeared. From simple tracking counters, to very sophisticated and powerful analytical tools like Google Analytics and other applications that can capture an exceptional level of metrics.

Measuring user behavior is important for a successful online business marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but research also shows that past consumer behaviour is the most reliable predictor of future behaviour. More reliable, in fact, than demographics.

While the ability to understand key metrics like how many unique web visitors are landing on your site, which pages they are coming and leaving from, how long they are staying on your site for, which terms are being searched for, page views, referring web sites, and so on, is highly useful, wouldn’t it be fantastic to be able to know exactly what users are doing, where on your pages they are navigating through, what hyperlinks they are clicking on, what parts of your site they are mostly interested in, and so on?

Fortunately, heatmap technology makes this easy and possible. Website heatmaps have been used to display areas in a website page that web visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytics and session replay software technologies.


If you use WordPress, then it’s easy to add heatmap tracking and recorded visitor session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software.

HeatMapTracker – Live ClickTracking & HeatMap Tracker


(HeatMap Tracker)

Software Description

HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other web programs) and that lets you track your site visitors’ entire journey and creates instant heatmaps showing where users are clicking and where they are scrolling on your site content.


The HeatMapTracker application also lets you look over the shoulders of every person who comes to your site.

Heat Map Tracker

For more details go here: HeatMap Tracker

Benefits Of Using HeatMap Tracker

The better you know how your users engage with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact barriers that have been preventing your readers from fully benefiting from your website, such as unclear navigation elements, or distracting banner ads. As a website owner, you can help your users to complete certain actions, such as joining a newsletter or clicking on certain links or buttons.

Although Google Analytics has an overlay feature which can show you which links on a web page are being clicked, a heat map can also display any clicks that visitors make on your page, whether these are actual links or not. This is important because if a heatmap report helps you discover that visitors are clicking on an image which they suppose to be a link, but is actually not a hyperlinked image, you would be able to quickly fix this by linking the image to the destination URL your users are trying to get to, or make it clear to your visitors that the image is not a link.

In short, heat maps can be one of the best ways to test your site design, measure how readable your site is and improve conversions.

Here are just a few of the benefits and advantages of using Heat Map Tracker to track user behaviour on your web site:

See Everything Visitors Do On Your Website

HeatMapTracker captures every visitor movement on your site, enabling you to view all page clicks, eye-tracking and page scrolling movement.

Full Control Without Limitations

The application is self-hosted, giving you unlimited session recording and pageviews.

Free Updates And Enhancements

There is a one-time investment to purchase the software, which entitles you to receive lifetime upgrades and future enhancements.

Additional benefits include the following:

  • Improve Site Usability: By seeing how visitors use your web site, you can discover challenges preventing visitors from progressing to the end of your sales funnel and improve visitor engagement.
  • No More Guessing Visitor Behaviour: The video playbacks of your users’ browser sessions allow you to know precisely what is happening on your web site. Heat Maps let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover in a particular section, how fast they navigate down your pages and more! No more guessing or assuming wrongly … just factual evidence of what takes place when people visit your web site.
  • Increase Online Sales: HeatMap Tracker helps you increase visitor interaction with your site, which increases your sales and conversion rates. There are a number of ways to do this and we list a number of these in the “Tips” section further below.

Heat Map Tracker Features

HeatMap Tracker offers many great features for WordPress users. Here are just a few of these:

  • Fast and easy to install and set up. Ready to use in minutes.
  • View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and see how far down your sales pages your visitors scroll down to as an indicator of how long your sales message can keep them engaged. The software lets you review and analyze each and every visitor session to help you learn how they are interacting with your website or some pages on your web site.
  • Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can measure users on your website for 1 day, a week or two, a month, or even more!
  • In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can quickly view the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on the content that your users are more interested in. You can also monitor regional demographic data of all visitors and discover which part of the world they are coming from.


Additional features:

The image below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:

HeatMap Tracker


Below are a few of the testimonials and comments that plugin users have written about HeatMap Tracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.


“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC


“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMap Tracker Tips

Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:

  • Learn what’s working (i.e. where visitors click) and what’s not working (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on images assuming that these may be linking to somewhere else?
  • Get useful information on ways to optimize your landing pages, signup forms, memberships, navigation, etc.
  • Get insights on ways to create A/B split testing to improve results
  • Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
  • Create “above the fold” tests to improve your site’s visitor impact, or maximize the impact of the home page’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
  • Identify if an element on the page should be inserted, modified, or removed.
  • Produce “before” and “after” comparison reports for online marketing services.
  • Compare whether visitors prefer to click on images versus buttons vs text links, and how particular user segments interact within your web site.
  • Investigate suspected website security or vulnerabilities.


HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering exceptional product quality and support. The product download area contains video instructions for installing and configuring the software.

Software Pricing

HeatMap Tracker comes in 3 versions:

  • Basic License – Allows you to install on one domain. Price = $197.00 Single Payment.
  • Professional License – Licensed for up to 10 websites. Cost = $297.00 One-time.
  • Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web agencies. Cost = $497.00 One-time.

Note: Pricing details of the product depends on whether there are any promotions or limited-time specials being offered. The price shown above was current at the time this content was written. This may or may not be the actual pricing charged by the plugin author when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.

Check the plugin’s website for current pricing details:

Additional Info

For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.

Our Recommendation

Analytics services such as Google Analytics provide useful metrics on things such as the number of people finding your website, how they are finding it and what they are doing whilst visiting your web pages. However, if you want to truly gain deeper insights into how your web site and your content is helping your visitors to engage with your digital presence, then a heat map analytics service can be a great way to do this.

We suggest purchasing a copy of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to get more sales.

Heat Map Tracker

To learn more, visit the software website: Heat Map Tracker – Real-Time ClickTracking & HeatMap Tracker