The ability to track, monitor and understand visitor behavior is absolutely vital to your online success.
The old management adage ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your web site, then how will you know what areas need improving?
Website users have looked for accurate tools to track and analyze what is happening since web sites first appeared. From basic tracking counters, to sophisticated and powerful statistical tracking tools like Google Analytics and other applications which record and display very detailed measurements.
Understanding visitor behaviour is important for a successful marketing strategy, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been shown that previous user behaviour is the best predictor of future behavior. It’s an even more more reliable indicator in fact, than demographics.
While being able to monitor valuable data such as how many unique web visitors are arriving on your site, which pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, average page views, referring websites, and so on, is vitally essential, wouldn’t it be excellent to be able to view precisely what users are doing, where on your pages they are staying the longest for, which links they are clicking on, what areas of your page they are most interested in, and so on?
Fortunately, heatmap technology makes this easy and possible. Web heat maps have been used to monitor areas in a web site page most frequently scanned by web visitors. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with video session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software tool that works with WordPress and that visually records your site users’ complete journey and creates live heatmaps showing where users are clicking and where they scroll on your website.
The HeatMapTracker application allows you to see your website from your visitor’s unique perspective.
Go here to learn more about this script: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your readers are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your prospects from fully accessing your website, like unclear navigation layouts, or disruptive design elements. As the website owner, you can help your readers to perform certain actions, such as opt into your newsletter or clicking on specific links.
Although Google Analytics has an overlay feature which can give you an idea of what links on a page are being clicked, a heat map can also reveal any clicks that users are making on your page, regardless of whether these are actual links or not. This is an important difference because if a heat map report helps you discover that users are clicking on a graphic element which they suppose to be a link, but happens to not be a hyperlinked image, you could quickly edit this by adding a link to the image, or let your readers know that the image is not a hyperlink.
In short, heatmaps can be one of the best methods to test the design of your website, measure how readable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track visitor behavior on your web site:
Observe Everything Users Do On Your Web Pages
Heat Map Tracker creates a screen video of every browsing session on your website, enabling you to capture all clicks, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you unrestricted session recording and playbacks.
Free Upgrades & Enhancements
There is a one-off investment to purchase the HeatMapTracker software, which then entitles you to receive unlimited updates and future enhancements.
Additional benefits of the Heat Map Tracker script include:
- Improve Your Marketing Efforts: By seeing how visitors navigate your website, you can discover obstacles that prevent users from taking desired actions and improve your sales process.
- Stop Guessing Visitor Behaviour: The video recordings of your visitors’ browsing sessions reveal precisely what is happening on your web site. Overlays let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they hover on a particular spot, how fast they scroll down your content and more! No more guesses or hoping … just pure metrics of what happens when people land on your web site.
- Increase User Engagement: HeatMapTracker lets you increase visitor interaction with your site, which increases your sales and conversions. There are a number of ways to do this and we’ll list several of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker includes many features for website owners. Here are just some of these:
- Quick and simple to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and measure how far down the page your visitors scroll down to as a measure of the length of time your site can keep them engaged. The software lets you study every single user action to see how they interact with your site or certain pages on the site.
- Unlimited session screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can measure users on your site for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily view the top pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on the content that your users are more interested in. You can also access regional location data of all visitors and learn where they are visiting from.
Additional features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and comments that customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your results:
- Discover what works (i.e. where visitors click) and what’s not working (where people are not clicking). For example, are people engaging with your videos? Are they clicking on images thinking that they are links to somewhere else?
- Get insights on how to refine your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get actionable information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” experiments to improve your landing page’s “first impression”, or maximize the impact of your site’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if any content needs to be included, changed, or deleted.
- Create “before” and “after” comparison reports for digital services.
- Test whether users prefer to click on images versus buttons versus text links, and how specific user segments engage with your website.
- Troubleshoot potential site security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a recognized internet marketer with a solid reputation for delivering robust product quality and customer support. The product download area contains video tutorials for installing and configuring the software.
Software Price
HeatMap Tracker is available in 3 different versions:
- Basic (Single) License – Use on 1 website. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to ten sites. Cost = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Cost = $497.00 One-off payment.
Note: Current pricing for the HeatMapTracker product depends on whether there are any promotions or limited-time special offers. The pricing above was correct at the time this content was written. This may not be the actual pricing set by the plugin author when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services such as Google Analytics can provide you with important data on things such as how many people are visiting your site, how they are finding it and what they do whilst on your web pages. However, if you want to truly gain an insight into how your website and your content is helping your visitors to connect with your business online, then a heatmap analytics service can be a very practical way to do so.
We recommend that you consider getting a copy of HeatMap Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and to make more web sales.
For more information, visit the software website here: HeatMapTracker – Live Click-Tracking & HeatMap Tracking Plugin
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