The ability to understand visitor behavior is extremely important to your online success.
The adage “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is going on on your web site, how would you get better results?
People have looked for ways to track and analyze user behaviour since web sites first appeared. From simple counters that track visitors, to very sophisticated analytical software like Google Analytics and other applications which can track incredibly detailed information.
Analyzing visitor behaviour is important for the success of your business, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that previous visitor behaviour is the best way to predict future behaviour. Better, in fact, than knowing demographics.
Although being able to analyze statistical metrics like the number of visitors are arriving on your site, which pages they are arriving on and departing from, how long they are staying on your website for, keyword searches, page views, referring websites, etc …, is vitally important, wouldn’t it also be fantastic to be able to track exactly what visitors are doing, where on your pages they are visiting the longest for, what links they are clicking on, what areas of the content they are reading, and so on?
Fortunately, heat map technology makes this easy. Web heat maps are used to monitor areas on a web page most frequently scanned by online visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and video session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other CMS applications) and that visually tracks your website users’ entire session and creates instant heat maps that show exactly where they are clicking and where they are scrolling on your web site.
The HeatMapTracker software also enables you to look over the shoulders of everyone who visits your site.
Learn more about the script here: HeatMap Tracker
Benefits
The more accurately you know how your readers are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact issues that are preventing your readers from fully accessing your website, like unclear site navigation layouts, or disruptive ads. As a website owner, you can help your site visitors to perform certain actions, such as opt into a newsletter or clicking on specific links.
While Google Analytics has its overlay feature that can give you an idea of what links on your web page are being clicked, a heat map can also show you any clicks that visitors make on your site, regardless of whether these are actual links or not. This is a significant benefit because if a heatmap analysis helps you discover that users are clicking on a graphic element which they think is a link, but turns out not to be a hyperlinked image, you can easily edit this by linking the image to the destination your visitors are trying to get to, or make it crystal clear to your visitors that the image is not a link.
Heatmaps, therefore, are one of the best ways to test your site design, measure how readable your site is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track user behavior on your website:
Observe Everything Users Do On Your Site
The software captures every browsing session on your website, enabling you to observe all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The software is hosted on your own server, giving you unrestricted session recording and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time cost to buy the application, which entitles you to receive unlimited upgrades and future enhancements for life.
Some additional benefits include the following:
- Improve Site Usability: By seeing how visitors experience your website, you can uncover challenges that prevent visitors from progressing to the end of your sales funnel and reach your site goals.
- Stop Guessing About Visitor Behavior: The screen video playbacks of your users’ browsing sessions show you precisely what is happening on your website. Overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they stay on a specific area, how far they travel down your content and more! No more guesses or hoping … just real data of what happens when users come to your website.
- Increase Online Sales: Heat Map Tracker helps you increase user engagement with your business, which improves sales and conversion rates. There are a number of ways to do this and we present several of these in the “Tips” section further below.
Features
HeatMap Tracker includes many unique features for WordPress users. Here are just a few of these:
- Quick and easy to install and set up. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your site visitors look at and observe how far down your sales or product pages your visitors read down to as an indicator of how long your sales message can retain their attention. HeatMap Tracker lets you study every single visitor session to help you learn how visitors are interacting with your site or specific pages on your website.
- Unlimited visitor recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can record visitor sessions on your pages for a day, a few weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total recorded visitor sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that your visitors are more interested in. You can also monitor regional demographics of your visitors and learn which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and comments that plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your results:
- Discover what works (i.e. where people click) and what’s not working (where people aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images assuming that they may be links to another location?
- Get useful data on ways to optimize your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” experimentation to improve your home page’s visitor impact, or maximize the impact of the site’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether any new content needs to be added, edited, or deleted.
- Create “before” and “after” comparison reports for web services.
- Analyze if users prefer to click images versus buttons vs text links, and how specific user segments interact with your website.
- Review potential website security problems and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing great products and product support. The product download area contains video instructions for installing and configuring the software.
Product Pricing
HeatMap Tracker is available in 3 versions:
- Basic (Single) License – Installs on 1 website. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten websites. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it ideal for web agencies. Price = $497.00 One-off payment.
Please Note: Current pricing for this product depends on whether there are any promotions or limited-time specials being offered. Currently, the product is selling for the prices shown above. This may not be the actual pricing charged by the software seller when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics provide great information on things such as the number of people finding your website, how they find it and what they are doing whilst on your web site. However, to really gain a deep understanding into how your web site and its content is being used by your visitors to engage with your digital presence, then a heat map analytics tool can be extremely useful.
We recommend that you consider purchasing a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and to get more web sales.
For complete details, check out the software here: HeatMap Tracker – Real-Time ClickTracking & HeatMap Tracking Software
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