Being able to track, monitor and understand visitor behavior is very important to your online success.
The adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as it has ever been. If you don’t know what is going on on your web pages, how can you know what aspects of your web site can be improved?
People have looked for useful ways to track and understand what users are up to on their web-sites since websites were first developed. From basic counters that track visitor numbers, to sophisticated and powerful statistical tracking tools like Google Analytics and other applications which can provide incredible data.
Analyzing user behavior is very important for a successful digital presence, not only because it enables you to understand what visitors are doing so you can better your results, but research also proves that past user behavior is the most reliable indicator of future behavior. More reliable, in fact, than knowing consumer demographics.
Although being able to monitor key details like how many visitors are exploring your website, which pages they are coming and leaving from, how long they are staying on your site for, what terms people are searching for, unique page views, referring sites, etc …, is highly essential, wouldn’t it also be useful to be able to track exactly what visitors are clicking on, where on your pages they are navigating through for the longest periods, what links they are clicking on, which areas of the page visitors are mostly intrigued about, and so on?
Fortunately, heat map tracking technology makes this possible. Website heat maps are used to pinpoint areas on a website page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress website or blog, then it’s easy to add heat map tracking with video session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other web programs) and that visually tracks your site visitors’ entire journey and generates instant heat maps showing where users click and where they scroll on your web site.
The HeatMapTracker application allows you to record every action your visitors make.
To learn more about the software go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your users are interacting with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully accessing your website, such as unclear site navigation layouts, or disruptive adverts. As a website owner, you can help your site visitors to complete certain actions, such as joining your newsletter or clicking on specific links.
While Google Analytics has an overlay feature that can show you what links on your page are being clicked, a heatmap can also display any clicks that users make on your site, whether these are actual links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on a graphic element which they suppose to be a link, but turns out not to be a hyperlinked image, you would be able to easily edit this by linking the image to the destination your users are trying to get to, or make it clear to your users that the image is just a graphic.
In short, heatmaps are one of the most useful methods to test your site design, measure how readable your content is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to monitor visitor behaviour on your website:
Monitor Everything Users Do On Your Web Pages
HeatMap Tracker creates a playback video of every browsing movement on your website, enabling you to see all page clicks, eye-tracking and page scrolling.
Complete Control Without Limitations
The script is self-hosted, giving you unlimited session recording and pageviews.
Unlimited Updates & Enhancements
There is a one-time investment to buy the software, which entitles you to receive unlimited upgrades and future enhancements for life.
Additional script benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your site, you can uncover problem areas preventing users from taking desired actions and correct these.
- Stop Guessing About Visitor Behaviour: The screen video playbacks of your visitors’ browsing sessions let you observe precisely what takes place on your website. Screen overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover in a specific section, how far and quickly they navigate down your pages and more! No more guessing or making wrong assumptions … just real evidence of what goes on when visitors explore your web site.
- Increase Website Sales: HeatMap Tracker lets you increase visitor interaction with your site, which increases your online sales and conversion rates. There are many ways to achieve this and we’ll list several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker provides many great features for website owners. Here are just some of these:
- Quick and simple to install and set up. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time view and see how far down your sales pages your users scroll as an indicator of the length of time your site or content can engage them for. HeatMapTracker lets you analyze every single user action to help you learn how users interact with your site or specific pages on your web site.
- Unlimited session recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can spy on user sessions on your site for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for all projects. You can quickly view the top pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on the content that visitors care about. You can also view regional location data of your visitors and discover which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what’s working (i.e. where users click) and what’s not working (where visitors are not clicking). For example, are people engaging with your videos? Are they clicking on images thinking that they may be links to another section?
- Get useful information on how to improve your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” tests to improve your landing page’s “first impression”, or optimize the impact of the home page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify if any content section could be included, edited, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Analyze whether users tend to click images vs buttons versus text links, and how specific user segments interact within your website.
- Confirm confirmed site security issues and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing robust products and product support. The member download area contains video instructions for installing and configuring the software.
Software Price
HeatMap Tracker comes in 3 editions:
- Basic License – Single use only. Cost = $197.00 One-off payment.
- Professional License – Licensed for up to 10 sites. Price = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital service providers. Price = $497.00 One-time.
Please Note: The cost of purchasing the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. The price shown above was correct when this article was written. This may not be the actual price set by the software author when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics provide good information on things such as how many people are finding your pages, how they found it and what they do during their visits. However, to really gain a real-time understanding into how your website and its content is helping your visitors to engage with your digital presence, then a heatmap analytics tool can be a great way to do so.
We recommend that you consider buying a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for increasing online sales.
For more information, check out the software here: Heat Map Tracker – Live Click-Tracking And HeatMap Tracking Software
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