Being able to understand the behavior of visitors and users on your website is absolutely important to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening on your web site, then how can you know what needs to be improved?
Business owners have been looking for ways to track and understand user behavior since web sites were first created. From basic counters that track how many people have viewed your page, to very powerful analytical tools like Google Analytics and other applications which track and display incredibly fine key metrics.
Measuring visitor behavior is important for a successful digital marketing strategy, not only because it allows you to understand what visitors are doing so you can better your results, but testing also shows that past visitor behavior is the most reliable indicator of future behavior. It’s an even better predictor, in fact, than knowing consumer demographics.
Although the ability to understand valuable details like the number of visitors are landing on your website, what pages they are coming and leaving from, how long they are staying on your website for, keywords searched, average page views, referring web sites, and so on, is extremely useful, wouldn’t it also be useful to know precisely what visitors are doing, where on your pages they are staying the longest for, what hyperlinks they are clicking on, what areas of your page they are most intrigued about, and so on?
Fortunately, heat map technology makes this possible. Website heat maps have been used to review areas on a website page that visitors scan most frequently. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your collection of key business analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software tool that works with WordPress and that lets you visually record your web site visitors’ entire journey and generates live heat maps showing precisely where users are clicking and where they scroll throughout your web site.
HeatMapTracker analytics tool also allows you to capture every move your users make.
Go here to learn more: HeatMap Tracker
Benefits
The better you know how your users engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your prospects from fully engaging with your site, like confusing navigation elements, or disruptive adverts. As a website owner, you can encourage your readers to perform certain actions, such as sign up to a newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature which can show you which links on a web page are being clicked, a heatmap will show you any clicks that users make on your page, regardless of whether they are actual links or not. This is an important difference because if a heatmap analysis reveals that readers are clicking on a graphic element that they think is a link, but happens to not be a link, you could easily remedy this by adding a link to the image, or make it absolutely clear to your users that the image is just a graphic.
Heat maps, therefore, are one of the best methods to test the design of your site, see how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track user behavior on your site:
See Everything Users Are Doing On Your Web Pages
Heat Map Tracker records every browsing movement on your website, enabling you to capture all which page elements are being clicked, eye-tracking and page scrolls.
Full Control With No Restrictions
The application allows you to self-host the technology, giving you unrestricted session recording and playbacks.
Free Updates And Enhancements
There is a one-off investment to own the HeatMapTracker application, after which you are then entitled to receive unlimited updates and new features for free.
Additional script benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web pages, you can uncover obstacles that prevent users from taking desired actions and reach your site goals.
- Stop Guessing User Behavior: The screen video recordings of your users’ sessions allow you to see exactly what is happening on your web site. Screen overlays let you see exactly which elements users click on, where they are drawn to most on your website, how long they choose to stay in a particular spot, how far they travel down your pages and more! No more guessing or hoping … just accurate evidence of what happens when visitors come to your web pages.
- Increase User Engagement: HeatMap Tracker helps you increase user engagement with your business, which improves online sales and conversion rates. There are a number of ways to achieve this and we’ll present some of these in the “Tips” section further below.
Features
HeatMap Tracker offers many features for WordPress users. Here are just a few of these:
- Fast and easy to install and set up. Ready to go in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and observe how far down your page your visitors read down to as an indicator of how long your content can keep them engaged. HeatMapTracker lets you analyze each and every user session to see how users interact with your website or particular pages on your website.
- Unlimited session recording and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can record visitors on your site for a few days, a week or two, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can quickly see which pages your users are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that your visitors are more interested in. You can also access regional location data of your visitors and discover where they are visiting from.
Additional software features:
The image below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials plugin customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what’s working (i.e. where users are clicking) and what doesn’t work (where visitors are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that they are links to somewhere else?
- Get actionable data on ways to refine your landing pages, signup forms, checkout processes, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” experiments to improve your website’s “first impression”, or optimize the impact of your website’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify whether a page element should be inserted, rearranged, or removed.
- Create “before” and “after” comparison reports for online marketing services.
- Analyze whether visitors prefer to click on images versus buttons vs text links, and how specific user segments interact within your web site.
- Confirm suspected website security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for delivering robust products and customer support. The member download area includes video tutorials for installing and setting up the software.
Product Pricing
HeatMapTracker is available in three editions:
- Basic (Single) License – Licensed for one site. Price = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to ten sites. Cost = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, browser recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital service providers. Cost = $497.00 One-off payment.
Please Note: The cost to purchase the HeatMapTracker software depends on whether there are any promotions or limited-time special offers. When we last checked, the plugin is being retailed for the pricing shown above. This may or may not be the actual price set by the plugin seller when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services such as Google Analytics can provide you with good data on things such as how many people are landing on your website, how they found it and what they do during their visits. However, if you want to truly gain a deep understanding into how your web site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics service can be extremely useful.
We recommend purchasing a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to generate more online sales.
For complete details, check out the software here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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