The ability to track and monitor visitor behavior is absolutely vital to your online success.
The saying ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening on your website, how would you improve your online results?
People have looked for ways to track and understand visitor behavior since websites were first introduced. From basic counters that track visitor numbers, to very sophisticated statistical tracking tools like Google Analytics and other applications which record detailed metrics.
Measuring user behaviour is important for the success of your business, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous visitor behaviour is the most reliable indicator of future behavior. More reliable, in fact, than knowing demographics.
While the ability to understand valuable data such as how many web users are coming to your site, which pages they are coming and leaving from, how long they are remaining on your site for, what keywords people are searching for, page views, referring sites, etc …, is vitally useful, wouldn’t it also be useful to be able to track precisely what users are reading, where on your site they are visiting the longest for, what links they are clicking on, what areas of your page visitors are most interested in, and more?
Fortunately, heat map technology makes this possible. Web heatmaps have been used to monitor areas on a web page that web visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytics and session replay software.
If you own a WordPress website, then you can easily add heat map tracking with recorded visitor session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that visually tracks your website users’ complete journey and creates instant heatmaps showing precisely where they are clicking and where they are scrolling throughout your web site.
HeatMapTracker analytics tool also enables you to capture every move your users make.
To learn more about the software go here: Heat Map Tracker
Benefits
The better you know how your readers engage with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific barriers that are preventing your readers from fully engaging with your website, such as unclear navigation layouts, or distracting adverts. As the website owner, you can encourage your site visitors to complete certain actions, such as joining your newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature which can show you which links on your page are being clicked, a heatmap will reveal any clicks that users are making on your page, regardless of whether these are actual links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on an image which they suppose to be a link, but turns out not to be a link, you can easily fix this by linking the image to the destination your readers are trying to get to, or make it perfectly clear to your visitors that the image is not linked.
Heat maps, therefore, can be one of the most useful methods to test your site design, measure how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track visitor behavior on your site:
Record Everything Visitors Are Doing On Your Website
HeatMapTracker lets you record every visitor session on your web site, allowing you to capture all clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The software is hosted on your server, giving you no restrictions on visitor recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-time investment to buy the script, which then entitles you to receive unlimited application upgrades and new features for free.
Additional script benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your web pages, you can spot problems that prevent users from taking desired actions and reach your site goals.
- No More Guessing Visitor Behavior: The screen video playbacks of your visitors’ sessions reveal precisely what happens on your web site. Screen overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they stay on a particular area, how far they travel down your content and more! No more guessing or making wrong assumptions … just pure intel of what goes on when users come to your web site.
- Increase Website Sales: HeatMap Tracker helps you increase user interaction with your business, which increases your sales and conversions. There are a number of ways to do this and we’ll list some of these in the “Tips” section later in this review.
Features
Heat Map Tracker includes many features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and measure how far down the page your users scroll down to as an indicator of the length of time your site or content can engage them for. HeatMapTracker lets you study each and every user session to see how visitors are interacting with your website or specific pages on the site.
- Unlimited session screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can record visitor sessions on your web pages for one day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can quickly view the top pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that your readers care about. You can also see regional demographics of all visitors and learn where they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and feedback that plugin users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Understand what works (i.e. where people click) and what’s not working (where visitors are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that they link to somewhere else?
- Get actionable information on how to improve your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” tests to improve your landing page’s visitor impact, or maximize the impact of your landing page’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify if an element on the page should be inserted, changed, or deleted.
- Produce “before” and “after” case studies for digital services.
- Compare if visitors tend to click on images versus buttons vs text links, and how particular user segments engage within your web site.
- Review confirmed website security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering exceptional products and customer support. The member download area includes video tutorials for installing and setting up the software.
Software Price
HeatMap Tracker is available in three different versions:
- Basic License – Use on one site. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to ten websites. Cost = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 Single Payment.
Please Note: The cost to purchase HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this article was published. This may not be the actual price charged by the plugin developer when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services like Google Analytics provide good data on things such as how many people are arriving on your pages, how they find it and what they do whilst on your site. However, if you want to really gain a deep understanding into how your site and your content is being used by your visitors to interact with your business online, then a heatmap analytics software application can be a very practical way to do so.
We suggest buying a license of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, engagement and to make more sales.
For full details, visit the software website: Heat Map Tracker – Real-Time ClickTracking & HeatMap Tracking Software
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