Being able to track the behavior of visitors and users on your site is absolutely vital to your online success.
The old adage ”you can’t manage what you can’t measure” is as important today as ever. If you don’t know what is going on on your web pages, how can you get better online results?
Business owners have been searching for useful ways to track and analyze what users are up to on their web sites since web sites first appeared. From simple tracking counters, to powerful and sophisticated analytical tools like Google Analytics which can track and display an incredible level of information.
Analyzing user behaviour is very important for a successful digital business, not just because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown over and over that previous visitor behavior is the most reliable indicator of future behaviour. Better, in fact, than knowing demographics.
Although the ability to see key details like how many unique web users are coming to your website, what pages they are arriving on and departing from, how long they are staying on your site for, keywords searched, average page views, referring sites, and so on, is extremely essential, wouldn’t it be excellent to track exactly what visitors are reading, where on your pages they are staying the longest for, which hyperlinks they are clicking on, which areas of your content they are pausing to read more about, and so on?
Fortunately, heat map tracking technology makes this easy. Website heatmaps are used to display areas in a website page most frequently scanned by visitors. Web heatmaps can also be integrated with other forms of web analytic software and session replay tools.
If you own a WordPress-powered site, then you can easily add heatmap tracking with recorded session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your site users’ every movement and generates live heatmaps showing where they click and where they scroll throughout your site.
The HeatMapTracker analytics tool enables you to see your website from your visitor’s perspective.
More info: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your users interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully accessing your website, such as unclear navigation elements, or disruptive adverts. As the site owner, you can encourage your site visitors to perform certain actions, such as opt into a newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can show you which links on your page users are clicking, a heatmap can also display any clicks that visitors are making on your site, regardless of whether they are actual links or not. This is a significant benefit because if a heatmap analysis reveals that users are clicking on a graphic element which they think is a link, but is actually not a hyperlinked image, you would be able to quickly repair this by linking the image to the destination your visitors are trying to get to, or make it absolutely clear to your users that the image is not linked.
Heatmaps, therefore, are one of the best ways to test your site design, measure how navigatable your site is and improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track visitor behaviour on your site:
Capture Everything Users Are Doing On Your Site
The application captures every visitor session on your site, allowing you to monitor all links and buttons clicked, eye-tracking and page scrolls.
Full Control With No Limitations
The software allows you to self-host the technology, giving you no limits on user recordings and playbacks.
Free Updates And Enhancements
There is a one-off cost to own the software, after which you are then entitled to receive free upgrades and enhancements.
Some additional application benefits include the following:
- Improve Your Marketing: By seeing how visitors use your site, you can identify issues preventing users from taking desired actions and optimize your site.
- Stop Guessing About User Behaviour: The screen video playbacks of your users’ browser sessions allow you to observe exactly what is happening on your web site. Click overlays let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they stay in a particular area, how far and quickly they travel down your site and more! No more guessing or hoping … just real intel of what takes place when visitors visit your web site.
- Increase Online Sales: HeatMap Tracker helps you increase visitor engagement with your business, which improves your sales and conversions. There are a number of ways to do this and we present a few of these in the “Tips” section further below.
Features
HeatMapTracker includes many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Ready to go in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and see how far down the page your visitors scroll down to as an average of the length of time your site or content can retain their attention. HeatMap Tracker lets you review and analyze each and every visitor experience to help you learn how visitors are interacting with your website or particular pages on your site.
- Unlimited visitor screen captures and session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can spy on visitors on your website for one day, a week, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total recorded sessions the heatmap analytics software has recorded for all projects. You can quickly view which pages your users are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that visitors care about. You can also access regional location data of your visitors and discover which part of the world they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and comments plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Learn what’s working (i.e. where visitors click) and what’s not working (where people aren’t clicking). For example, are people watching your videos? Are they clicking on graphic elements assuming that they may link to another destination?
- Get ideas on how to refine your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” tests to improve your website’s “first impression”, or optimize the impact of your home page’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify if any content could be included, changed, or deleted.
- Produce “before” and “after” case studies for web-related services.
- Test whether users tend to click on images vs buttons versus text links, and how particular user segments engage within your site.
- Confirm confirmed site security weaknesses or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering great products and support. The member download area contains video instructions for installing and setting up the software.
Product Price
HeatMapTracker is available in three editions:
- Basic (Single) License – Use on one domain. Cost = $197.00 One-off payment.
- Professional License – Allows you to use on up to ten sites. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for web service providers. Price = $497.00 One-time.
Please Note: The cost of purchasing HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this content was written. This may not be the actual pricing charged by the software author when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services like Google Analytics can provide good data on things such as how many people are landing on your site, how they are finding it and what they do during their visits. However, to truly gain a real-time understanding into how your website and your content is being used by your visitors to interact with your business online, then a heat map analytics application can be very useful.
We recommend that you consider purchasing a license of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for generating more web sales.
For complete details, check out the software here: HeatMapTracker – Live Click-Tracking And HeatMap Tracking Software
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