Being able to understand visitor behavior is extremely important to the success of your digital business.
The old business saying ”you can’t manage what you can’t measure” is as important in the digital age as ever. If you don’t know what is happening on your website, how will you know what areas of your website need to be improved?
People have been looking for practical methods to track and understand what is happening since web sites were first developed. From simple tracking counters, to very powerful statistical tracking tools like Google Analytics and other applications which can record and let you see detailed key measurements.
Analyzing visitor behaviour is very important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your results, but testing also shows that past consumer behaviour is the best way to predict future behavior. It’s an even more more reliable predictor in fact, than knowing visitor demographics.
Although the ability to view statistical information such as the number of unique web visitors are visiting your web site, what pages they are arriving on and departing from, how long they are remaining on your site for, keyword searches, unique page views, referring pages, etc …, is highly essential, wouldn’t it also be excellent to be able to view precisely what visitors are reading, where they are navigating through for the longest period, which hyperlinks they are clicking on, which parts of the site visitors are most interested in, and so on?
Fortunately, heatmap technology makes this easy and possible. Web heat maps have been used to review areas on a web site page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress web site, then you can easily add heatmap tracking and session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that lets you record your web site visitors’ every movement and generates live heat maps that show precisely where they click and where they are scrolling throughout your web pages.
HeatMapTracker analytics tool allows you to see your website from your visitor’s perspective.
Go here to learn more: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully benefiting from your website, such as confusing site navigation elements, or distracting ads. As the website owner, you can help your visitors to perform certain actions, such as opting into a newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature that can show you what links on your web page are being clicked, a heat map will display any clicks that users are making on your site, whether they are links or not. This is important because if a heat map report helps you discover that readers are clicking on an image that they imagine to be a link, but turns out not to be a link, you could easily repair this by linking the image to the destination URL your users are trying to get to, or let your users know that the image is just a visual element.
In short, heat maps can be one of the best ways to test the design of your site, assess how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor user behaviour on your site:
Observe Everything Visitors Are Doing On Your Web Site
Heat Map Tracker captures every visitor movement on your site, allowing you to see all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The application is self-hosted, giving you no restrictions on recordings and playbacks.
Unlimited Upgrades & Enhancements
There is a one-time cost to own the application, after which you are then entitled to receive unlimited updates and added features for life.
Some additional benefits of the script include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your site, you can identify issues that prevent users from taking desired actions and reach your site objectives.
- Stop Guessing About User Behavior: The screen video recordings of your users’ sessions allow you to understand precisely what happens on your website. Heat Maps let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they hover in a particular section, how far they navigate down your content and more! No more guesses or assuming wrongly … just factual information of what takes place when visitors land on your site.
- Increase Website Sales: Heat Map Tracker helps you increase user engagement with your business, which improves your online sales and conversion rates. There are a number of ways to do this and we discuss several of these in the “Tips” section further below.
Features
Heat Map Tracker provides many features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and monitor how far down your page your visitors read down to as a benchmark of how long your website and/or sales copy can keep them engaged. HeatMap Tracker lets you study each and every user session to see how they are interacting with your site or specific pages on your site.
- Unlimited visitor screen captures and user session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can measure visitor sessions on your website for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for all projects. You can easily view the top pages your users are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving content that your visitors are more interested in. You can also review regional demographics of your visitors and discover which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and feedback that users have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Discover what’s working (i.e. where users are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that these lead to another destination?
- Get useful information on ways to refine your landing pages, signup forms, checkout processes, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” experiments to improve your site’s visitor impact, or optimize the impact of the landing page’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a content section needs to be included, rearranged, or deleted.
- Create “before” and “after” case studies for digital marketing services.
- Compare whether visitors tend to click on images versus buttons versus text links, and how specific user segments engage with your site.
- Investigate potential website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering robust products and support. The members area includes video tutorials for installing and configuring the software.
Software Price
HeatMapTracker is available in 3 different versions:
- Basic (Single) License – Single installation only. Price = $197.00 One-off payment.
- Professional License – Use on up to ten websites. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, session replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Price = $497.00 Single Payment.
Please Note: Pricing details of this product depends on whether there are any promotions or limited-time special offers. Presently, the product is selling for the pricing shown above. This may or may not be the actual price set by the plugin seller when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price here:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics provide useful data on things such as how many people are landing on your website, how they find it and what they do during their visits. However, if you want to really gain deeper insights into how your web site and its content is helping your visitors to engage with your business online, then a heatmap analytics tool can be a very practical way to do so.
We suggest getting a copy of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for increasing your sales of your products or services.
For full details, visit the software website here: HeatMapTracker – Real-Time ClickTracking & HeatMap Tracking Software
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