The ability to track, monitor and view visitor behavior is very important to your online success.
The old saying ”you can’t manage what you don’t measure” is as important in the digital economy as always. If you don’t know what is happening on your site, then how would you know what elements of your web site can be improved?
Businesses have been looking for useful ways to track and understand what is happening since websites first appeared. From basic tracking counters, to powerful analytical software like Google Analytics and other applications that record and let users see an exceptional level of key metrics.
Learning about user behaviour is important for a successful website, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that past visitor behavior is the most reliable predictor of future behaviour. More reliable, in fact, than user demographics.
While the ability to view key details such as how many unique visitors are landing on your web site, which pages they are arriving on and departing from, how long they are remaining on your site for, which terms are being searched for, average page views, referring sites, and so on, is highly useful, wouldn’t it also be useful to be able to track exactly what users are reading, where on your site they are navigating through for the longest periods, which links they are clicking on, which parts of your page visitors are mostly intrigued about, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Website heatmaps have been used to help pinpoint areas on a web page that online visitors scan most frequently. Web heat maps are also often integrated with other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your arsenal of essential business analysis tools using a simple to use and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually records your website users’ every movement and creates instant heat maps that show where users are clicking and where they scroll throughout your web pages.
HeatMapTracker analytics tool also allows you to see your site from your visitor’s unique point of view.
Go here to learn more: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more you know how your visitors are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that are preventing your site visitors from fully accessing your site, such as confusing navigation layouts, or distracting design elements. As the site owner, you can guide your visitors to perform certain actions, such as sign up to your newsletter or click on specific links.
While Google Analytics has its overlay feature that can give you an idea of which links on your page visitors are clicking, a heatmap can reveal any clicks that users are making on your page, whether they are actual links or not. This is important because if a heatmap report reveals that users are clicking on a graphic element which they imagine to be a link, but is actually not a link, you could easily edit this by adding a link to the image, or make it clear to your users that the image is just a visual element.
In short, heat maps are one of the most useful methods to test the design of your website, see how navigatable your site is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track visitor behavior on your website:
See Everything Users Do On Your Web Site
HeatMapTracker records every user browsing session on your website, enabling you to record all page clicks, eye-tracking and page scrolling.
Full Control Without Limitations
The application is self-hosted, giving you unrestricted recordings and pageviews.
Free Updates And Enhancements
There is a one-off cost to buy the HeatMapTracker script, which entitles you to receive free upgrades and future enhancements.
Some additional application benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your site, you can discover challenges that prevent users from taking desired actions and improve user engagement.
- Stop Guessing About User Behaviour: The screen video recordings of your visitors’ browsing sessions show you exactly what happens on your web site. Heatmaps let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they hover in a specific spot, how quickly they travel down your site and more! No more guesses or making wrong assumptions … just real metrics of what happens when users land on your site.
- Increase User Engagement: HeatMapTracker helps you increase visitor engagement with your site, which improves your sales and conversions. There are many ways to achieve this and we present several of these in the “Tips” section later in this review.
Features
HeatMapTracker provides many features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time reading and measure how far down the page your visitors scroll as a benchmark of the length of time your website and/or sales copy can keep them engaged. The software lets you study every single visitor action to help you understand how they are interacting with your website or some pages on your web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can spy on user sessions on your pages for 1 day, 1 week, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and all sessions the heatmap analytics software has recorded for all projects. You can easily view the top pages your users are moving towards and how they are interacting with each page’s content, allowing you to spend more time on the content that users care about. You can also monitor regional location data of your visitors and discover where they are visiting from.
Additional software features:
The table below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and comments that customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your results:
- Understand what’s working (i.e. where people are clicking) and what’s not working (where people are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements believing that these may be linking to somewhere else?
- Get useful information on ways to optimize your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get actionable information on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of your site’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify if a content section should be included, reworked, or deleted.
- Create “before” and “after” case studies for online marketing services.
- Test whether users prefer to click on images vs buttons versus text links, and how specific user segments interact with your web site.
- Troubleshoot potential site security problems or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for providing great products and product support. The product download area contains video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker comes in three different editions:
- Basic (Single) License – Single use only. Price = $197.00 Single Payment.
- Professional License – Installs on up to 10 domains. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click-tracking, heat maps, session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Cost = $497.00 One-off payment.
Note: Pricing for Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The price shown above was current when this article was written. This may or may not be the actual pricing charged by the product author when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services like Google Analytics can provide useful information on things such as the number of people finding your website, how they are finding it and what they are doing during their visits. However, to truly gain a real-time understanding into how your site and your content is helping your visitors to connect with your business online, then a heatmap analytics software tool can be a very practical way to do this.
We recommend that you consider purchasing a license of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to increase online sales.
For more information, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking And Heat Map Tracker
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