The ability to track, monitor and understand the behavior of visitors on your site is absolutely vital to the success of your business online.
The adage ”you can’t manage what you can’t measure” is as important today as it has ever been. If you don’t know what is happening when users arrive on your web pages, how would you improve your results?
Business owners have looked for ways to track and understand what users are doing in their sites since web sites were first invented. From simple counters that track visitor numbers, to very powerful and sophisticated statistical tracking software like Google Analytics that track and display incredibly detailed measurements.
Analyzing user behavior is vitally important for the success of your digital business, not just because it allows you to understand what visitors are doing so you can better your results, but research also shows that previous visitor behavior is the best predictor of future behaviour. It’s an even more more reliable indicator in fact, than knowing demographics.
While being able to analyze key reports like how many unique web visitors are arriving on your site, what pages they are entering and exiting, how long they are staying on your site for, what terms are being searched for, unique page views, referring web sites, and so on, is highly useful, wouldn’t it be fantastic to be able to know exactly what visitors are reading, where on your pages they are navigating through, what hyperlinks they are clicking on, which parts of the page visitors are most interested in, and more?
Fortunately, heat map tracking technology makes this easy and possible. Website heat maps have been used to pinpoint areas in a web page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay software.
If you use WordPress, then you can easily add heatmap tracking with recorded session replays to your arsenal of essential online analysis tools using a simple to use and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually records your web site users’ movements and creates instant heatmaps showing where users click and where they are scrolling on your web pages.
HeatMapTracker software allows you to see your website from your visitor’s perspective.
To learn more about the script go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your readers interact with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your users from fully engaging with your website, like confusing site navigation elements, or distracting adverts. As the site owner, you can encourage your users to perform certain actions, such as join your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can show you which links on your page are being clicked, a heat map will show you any clicks that visitors make on your page, whether these are links or not. This is an important difference because if a heatmap analysis reveals that visitors are clicking on an image which they suppose to be a link, but happens to not be a hyperlinked image, you can quickly remedy this by adding a link to the image, or let your readers know that the image is just a visual element.
Heat maps, therefore, are one of the most useful ways to test the design of your site, assess how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to track user behavior on your website:
Record Everything Users Are Doing On Your Website
HeatMap Tracker records every browsing session on your web site, allowing you to see all clicks, eye-tracking and page scrolling movement.
Full Control Without Limitations
The software is self-hosted, giving you no-limit session recordings and pageviews.
Free Updates & Enhancements
There is a one-time investment to own the HeatMapTracker script, which then entitles you to receive unlimited upgrades and all future enhancements for life.
Some additional benefits include the following:
- Improve Site Usability: By seeing how visitors experience your web site, you can discover problems that prevent users from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behavior: The screen video recordings of your users’ browsing sessions show you precisely what happens on your web pages. Screen overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they hover in a particular section, how fast they travel down your site and more! No more guessing or assuming wrongly … just real metrics of what takes place when users navigate around your website.
- Increase Website Sales: Heat Map Tracker helps you improve visitor engagement with your site, which improves your online sales and conversions. There are a number of ways to achieve this and we’ll list some of these in the “Tips” section further below.
Features
HeatMapTracker provides many unique features for website owners. Here are just some of these:
- Fast and easy to install and implement. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your pages visitors spend more time reading and observe how far down your sales pages your visitors read down to as an average of how long your website and/or sales copy can keep them interested. Heat Map Tracker lets you review and analyze each and every visitor action to help you understand how visitors interact with your site or some pages on the web site.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can capture user sessions on your site for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and all recorded sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on improving content that visitors care about. You can also view regional demographic data of all visitors and learn which part of the world they are visiting from.
Additional features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and feedback users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Discover what works (i.e. where visitors click) and what’s not working (where people aren’t going to). For example, are people engaging with your videos? Are they clicking on images thinking that these are links to somewhere else?
- Get actionable information on ways to optimize your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether any content could be added, rearranged, or removed.
- Create “before” and “after” comparison reports for web-related services.
- Analyze if users tend to click on images vs buttons versus text links, and how particular user segments interact within your website.
- Diagnose confirmed site security issues or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected internet marketer with a solid reputation for delivering reliable products and support. The member download area contains video instructions for installing and configuring the software.
Software Pricing
HeatMap Tracker comes in 3 different editions:
- Basic (Single) License – Installs on one domain. Price = $197.00 Single Payment.
- Professional License – Installs on up to ten sites. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the other licenses (click-tracking, heat maps, session recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Price = $497.00 One-off payment.
Note: The cost to purchase the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The price above was correct when this content was published. This may or may not be the actual pricing set by the software seller when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services like Google Analytics can provide you with very useful data on things such as how many people are landing on your site, how they find it and what they are doing whilst visiting your website. However, to really gain a deep understanding into how your web site and your content is helping your visitors to interact with your business online, then a heat map analytics software tool can be extremely practical.
We recommend that you consider getting a license of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for increasing your sales.
For more details, check out the software here: HeatMapTracker – Live Click-Tracking & HeatMap Tracking Software
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