Being able to track and monitor visitor behavior is absolutely important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is going on on your web site, then how can you know what needs to be improved?
Businesses have looked for ways to track and understand what is happening since websites first appeared. From basic tracking counters, to very powerful and sophisticated statistical tracking tools like Google Analytics and other applications that provide incredibly granular data.
Knowing user behavior is very important for a successful digital business, not only because it allows you to understand what visitors are doing so you can improve your results, but testing also confirms that previous consumer behaviour is the most reliable predictor of future behavior. More reliable, in fact, than knowing consumer demographics.
Although being able to track statistical data like how many web visitors are coming to your site, what pages they are landing on and leaving from, how long they are staying on your website for, what keywords people are searching for, page views, referring websites, and so on, is highly essential, wouldn’t it be excellent to be able to track exactly what visitors are doing, where on your site they are navigating through for the longest time periods, what hyperlinks they are clicking on, which parts of the page they are mostly interested in, and more?
Fortunately, heat map tracking technology makes this easy. Website heatmaps are used to display areas in a web site page that visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytic software and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking and recorded user session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other programs) and that visually tracks your web site visitors’ movements and creates live heatmaps that show where users are clicking and where they are scrolling on your site content.
HeatMapTracker software allows you to look over the shoulders of every person who comes to your web site.
Go here to learn more about the software: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more information you have about how your users are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the specific issues that are preventing your site visitors from fully accessing your site, such as unclear navigation elements, or disruptive ads. As the site owner, you can encourage your users to complete certain actions, such as join your newsletter or click on certain links.
While Google Analytics has an overlay feature which can show you which links on a web page users are clicking, a heat map will reveal any clicks that visitors are making on your site, regardless of whether they are links or not. This is an important benefit because if a heatmap report reveals that users are clicking on a graphic element which they imagine to be a link, but turns out not to be a hyperlinked image, you could easily remedy this by linking the image to the page your users are trying to get to, or let your users know that the image is not linked.
Heat maps, therefore, can be one of the most useful methods to test your site design, measure how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track visitor behaviour on your site:
Monitor Everything Visitors Do On Your Website
The application lets you record every browsing movement on your website, allowing you to record all page clicks, eye-tracking and page scrolling movement.
Full Control Without Limitations
The script is hosted on your server, giving you unlimited user recordings and pageviews.
Free Updates And Enhancements
There is a one-off investment to purchase the software, which entitles you to receive lifetime updates and enhancements.
Some additional benefits include:
- Improve Site Usability: By seeing how visitors experience your web pages, you can identify challenges preventing visitors from taking desired actions and improve your sales process.
- Stop Guessing About User Behaviour: The screen video playbacks of your users’ sessions let you know precisely what happens on your website. Screen overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse on a specific area, how quickly they navigate down your site and more! No more guesses or assuming wrongly … just accurate data of what goes on when users come to your website.
- Increase Visitor Engagement: Heat Map Tracker lets you improve user engagement with your business, which improves online sales and conversions. There are many ways to do this and we’ll list a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker provides many features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and monitor how far down your sales pages your users scroll down to as a benchmark of the length of time your site or content can engage them for. The software lets you analyze every single visitor action to help you learn how visitors interact with your site or some pages on your site.
- Unlimited session screen captures and browser session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can spy on visitors on your pages for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for each project. You can easily view which pages your users are moving towards and how they are interacting with the content on each page, allowing you to spend more time on pages that your visitors are more interested in. You can also analyze regional location data of your visitors and discover where they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your results:
- Learn what works (i.e. where people are clicking) and what doesn’t work (where users are not clicking). For example, are users engaging with your videos? Are they clicking on images believing that these link to another destination?
- Get useful data on ways to optimize your landing pages, sign up forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” testing to improve your site’s visitor impact, or maximize the impact of your home page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if an element on the page needs to be included, modified, or removed.
- Create “before” and “after” comparison reports for digital services.
- Analyze if visitors prefer to click on images versus buttons versus text links, and how specific user segments interact within your web site.
- Diagnose potential website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a well-known online marketer with a solid reputation for providing reliable products and customer support. The product download area contains video tutorials for installing and setting up the software.
Software Price
Heat Map Tracker is available in three different editions:
- Basic License – Single license only. Price = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to 10 domains. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, browser replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Cost = $497.00 Single Payment.
Please Note: The price of the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the software sells for the pricing shown above. This may or may not be the actual price set by the software developer when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services such as Google Analytics can give you some important data on things such as how many people are landing on your website, how they are finding it and what they are doing whilst on your web site. However, to really gain deep knowledge into how your site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics software tool can be a great way to do so.
We suggest buying a copy of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to increase your online sales.
For more information, visit the software website: HeatMapTracker – Real-Time ClickTracking And Heat Map Tracker
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