Being able to track, monitor and view the behavior of visitors on your website or blog is most important to your online success.
The old saying ”you can’t manage what you don’t measure” is as important in the digital economy as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, how can you know what areas need improving?
People have looked for practical ways to track and analyze what users are going to do in their internet sites since websites were first introduced. From simple tracking counters, to sophisticated and powerful analytical software like Google Analytics that can record comprehensively detailed metrics.
Tracking visitor behavior is vitally important for the success of your web site, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also shows that past visitor behaviour is the best way to predict future behaviour. Better, in fact, than user demographics.
Although the ability to track key information like how many visitors are exploring your web site, what pages they are coming and leaving from, how long they are remaining on your site for, which terms people are searching for, page views, referring websites, etc …, is highly useful, wouldn’t it be useful to know precisely what users are doing, where they are staying the longest period on, which hyperlinks they are clicking on, which areas of the site visitors are browsing, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps can be used to monitor areas in a web site page that visitors scan most frequently. Web heat maps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and recorded session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software application that is compatible with WordPress (and other applications) and that visually tracks your website users’ movements and generates instant heat maps showing where they are clicking and where they scroll on your site.
The HeatMapTracker analytics tool also enables you to look over the shoulders of every person who comes to your web site.
Go here to learn more: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurate data you have about how your users interact with your website, the more you can improve your site’s user experience. Imagine knowing the exact issues that are preventing your prospects from fully engaging with your site, like confusing site navigation layouts, or distracting adverts. As a website owner, you can guide your readers to perform certain actions, such as join a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on your page are being clicked, a heat map can also display any clicks that visitors make on your page, regardless of whether these are actual links or not. This is important because if a heat map analysis reveals that users are clicking on an image which they think is a link, but is actually not a hyperlinked image, you can easily remedy this by linking the image to the destination URL your readers are trying to get to, or make it clear to your users that the image is not linked.
In short, heat maps can be one of the best methods to test your site design, assess how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behavior on your site:
Capture Everything Users Do On Your Web Pages
Heat Map Tracker records every browsing movement on your site, enabling you to record all clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The application allows you to self-host the technology, giving you unrestricted session recording and pageviews.
Lifetime Updates And Enhancements
There is a one-time investment to own the software, after which you are then entitled to receive unlimited updates and future enhancements.
Additional benefits include the following:
- Improve User Experience: By seeing how visitors use your website, you can spot problems preventing users from taking desired actions and correct these.
- No More Guessing Visitor Behavior: The screen video playbacks of your users’ browser sessions reveal precisely what is taking place on your website. Click overlays let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they stay on a particular location, how quickly they scroll down your pages and more! No more guesses or assuming wrongly … just real metrics of what happens when people visit your web pages.
- Increase Visitor Engagement: HeatMap Tracker helps you increase user interaction with your business, which creates better sales and conversion rates. There are a number of ways to do this and we’ll present several of these in the “Tips” section further below.
Software Features
HeatMapTracker includes many features for website owners. Here are just a few of these:
- Fast and easy to install and implement. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your content visitors look at and measure how far down your sales pages your users read down to as an average of the length of time your website and/or sales copy can retain their attention. The software lets you study every single visitor session to see how visitors are interacting with your website or specific pages on the web site.
- Unlimited session screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can measure user sessions on your pages for a day, 1 week, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all recorded visitor sessions the heatmap analytics software has recorded for all projects. You can easily see the top pages your readers are moving towards and how they interact with each page’s content, allowing you to invest more time on improving content that users care about. You can also monitor regional demographic data of your visitors and discover where they are coming from.
Additional features:
The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your results:
- Discover what works (i.e. where people click) and what doesn’t work (where users aren’t going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that they may be links to another location?
- Get useful data on how to optimize your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Create “above the fold” experiments to improve your home page’s visitor impact, or optimize the impact of your landing page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if a section of the content could be included, changed, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Compare whether users tend to click on images versus buttons versus text links, and how particular user segments interact within your site.
- Diagnose confirmed site security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a respected online marketer with a solid reputation for delivering robust product quality and customer support. The product download area includes video instructions for installing and configuring the software.
Product Pricing
Heat Map Tracker comes in three editions:
- Basic License – Single installation only. Cost = $197.00 One-off payment.
- Professional License – Use on up to 10 websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click tracking, heat maps, session replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the software on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing service providers. Cost = $497.00 Single Payment.
Note: Pricing details of Heat Map Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this article was published. This may not be the actual price charged by the product developer when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics can give you some important metrics on things such as the number of people coming to your site, how they found it and what they do during their visits. However, if you want to really gain a real-time understanding into how your web site and your content is helping your visitors to engage with your digital presence, then a heat map analytics software application can be extremely useful.
We suggest buying a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to make more online sales.
For more information, check out the software here: Heat Map Tracker – Live ClickTracking And Heat Map Tracker
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