HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

The ability to track and see the behavior of visitors on your website or blog is very important to the success of your business online.

The old saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as ever. If you don’t know what is happening when users arrive on your web site, how can you improve your results online?

People have been searching for ways to track and understand what is happening since web sites first appeared. From simple counters that track visitor numbers, to very sophisticated and powerful statistical tracking tools like Google Analytics which can deliver very rich metrics.

Tracking visitor behaviour is vitally important for a successful digital marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your results, but testing also shows that previous consumer behavior is the most reliable predictor of future behavior. It’s a more reliable predictor in fact, than demographics.

Although the ability to see key details like how many web users are landing on your site, what pages they are arriving on and departing from, how long they are remaining on your website for, keyword searches, page views, referring websites, and so on, is highly essential, wouldn’t it be great to be able to track precisely what users are reading, where on your site they are navigating through, what hyperlinks they are clicking on, which parts of your site they are mostly interested in, and so on?

Fortunately, heatmap tracking technology makes this easy. Web heat maps have been used to monitor areas on a website page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of statistical software and session replay software technologies.

Heat Map Tracker

If you use WordPress, then you can easily add heatmap tracking with recorded session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.

HeatMapTracker – Live ClickTracking & HeatMap Tracker

HeatMap Tracker

(HeatMap Tracker)

Software Description

HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that lets you visually record your site users’ complete journey and creates live heatmaps showing precisely where they are clicking and where they scroll on your pages.

HeatMap Tracker

HeatMapTracker application lets you spy on every action your visitors make.

HeatMapTracker

For more details, visit the script site here: HeatMapTracker

Benefits Of Using Heat Map Tracker

The more you know how your readers are interacting with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully engaging with your site, like confusing navigation elements, or disruptive design elements. As a website owner, you can help your site visitors to perform certain actions, such as opt into your newsletter or clicking on specific links or buttons.

Although Google Analytics has its overlay feature that can give you an idea of which links on your web page users are clicking, a heat map can also show you any clicks that users make on your page, regardless of whether they are actual links or not. This is important because if a heat map analysis helps you discover that readers are clicking on a graphic element that they suppose to be a link, but is actually not a link, you could easily edit this by linking the image to the page your readers are trying to get to, or make it perfectly clear to your users that the image is not linked.

Heatmaps, therefore, are one of the best ways to test your site design, assess how navigatable your site is and help to improve conversions.

Here are just a few of the benefits and advantages of using HeatMap Tracker to track visitor behavior on your web site:

Monitor Everything Users Do On Your Web Pages

Heat Map Tracker captures every visitor session on your web site, enabling you to view all page clicks, eye-tracking and page scrolls.

Full Control Without Limitations

The script is self-hosted, giving you unrestricted session recordings and pageviews.

Unlimited Updates And Enhancements

There is a one-off investment to own the software, which entitles you to receive unlimited software upgrades and all future enhancements for free.

Additional software benefits include the following:

  • Improve User Experience: By looking over the shoulders of your visitors as they navigate your web site, you can identify challenges preventing users from taking desired actions and reach your site goals.
  • No More Guessing User Behavior: The video recordings of your visitors’ sessions allow you to see exactly what happens on your web pages. Heatmaps let you see exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they choose to stay in a specific location, how quickly they travel down your content and more! No more guessing or hoping … just real intel of what takes place when users visit your website.
  • Increase Website Sales: Heat Map Tracker helps you improve visitor interaction with your site, which increases sales and conversion rates. There are many ways to achieve this and we’ll go over a few of these in the “Tips” section later in this review.

Heat Map Tracker Features

HeatMap Tracker provides many great features for site owners. Here are just a few of these:

  • Quick and simple to install and configure. Be up and running in minutes.
  • View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and observe how far down your product pages your visitors scroll as a benchmark of the length of time your site can keep them engaged. HeatMap Tracker lets you analyze each and every user action to help you learn how users interact with your website or specific pages on your web site.
  • Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can record visitors on your site for 1 day, one week, a month, etc.
  • In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for all projects. You can easily view the top pages your readers are moving towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your readers are more interested in. You can also view regional demographics of all visitors and see where they are visiting from.

HeatMap Tracker

Additional software features:

The chart below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:

HeatMap Tracker

Testimonials

Below are a few of the testimonials and feedback plugin customers have written about the HeatMap Tracker software:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

Heat Map Tracker Useful Tips

Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:

  • Learn what’s working (i.e. where visitors are clicking) and what’s not working (where visitors aren’t going to). For example, are people watching your videos? Are they clicking on images assuming that they may link to another location?
  • Get useful information on how to refine your landing pages, sign-up forms, shopping cart, navigation, etc.
  • Get useful information on ways to create A/B split testing to improve results
  • Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
  • Performing “above the fold” testing to improve your home page’s visitor impact, or maximize the impact of your website’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
  • Identify whether an element on your page should be included, reworked, or taken out.
  • Create “before” and “after” case studies for digital services.
  • Test if users tend to click images vs buttons versus text links, and how particular user segments interact within your web site.
  • Troubleshoot potential website security weaknesses and vulnerabilities.

Support

HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected online marketer with a solid reputation for providing reliable products and customer support. The members area contains video tutorials for installing and setting up the software.

Software Cost

HeatMap Tracker comes in three separate editions:

  • Basic License – Single domain only. Cost = $197.00 One-off payment.
  • Professional (Multiple) License – Use on up to ten domains. Price = $297.00 One-off payment.
  • Agency License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital marketing agencies. Cost = $497.00 One-off payment.

Note: Price details for HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. The price above was current at the time this content was written. This may or may not be the actual pricing set by the product seller when you visit the site and you may be shown additional upsells or one-time offers after purchasing.

Check the plugin’s website for the latest pricing information:

Additional Info

For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.

We Recommend

Analytics services such as Google Analytics can provide important metrics on things such as how many people are coming to your website, how they find it and what they are doing during their visits. However, if you want to really gain deeper insights into how your web site and its content is being used by your visitors to connect with your digital presence, then a heatmap analytics software tool can be very practical.

We recommend that you consider buying a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, visitor engagement and to get more web sales.

Heat Map Tracker

To learn more, visit the software website here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Software

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