The ability to track, monitor and understand the behavior of visitors and users on your website is absolutely vital to your online success.
The saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is going on on your site, how will you improve your results?
Business owners have looked for accurate tools to track and analyze visitor behaviour since web sites first appeared. From simple counters that track visitors, to sophisticated and powerful statistical tracking software like Google Analytics that record and let users see very detailed key metrics.
Measuring user behavior is important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that past consumer behavior is the most reliable predictor of future behaviour. It’s a better indicator, in fact, than knowing visitor demographics.
While the ability to understand valuable data like the number of unique visitors are coming to your site, what pages they are arriving on and departing from, how long they are remaining on your site for, which terms people are searching for, page views, referring websites, etc …, is highly important, wouldn’t it also be excellent to be able to view exactly what users are clicking on, where on your pages they are navigating through for the longest periods, what hyperlinks they are clicking on, which areas of your content they are most interested in, and so on?
Fortunately, heatmap technology makes this easy. Web heat maps are used to display areas on a web page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of statistical software and session replay tools.
If you own a WordPress-powered web site, then you can easily add heatmap tracking with session replays to your arsenal of key business analysis tools with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress and that lets you visually track your web site users’ every movement and creates instant heat maps showing where they click and where they are scrolling throughout your web pages.
The HeatMapTracker application enables you to spy on every move your users make.
For more details go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your users are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the specific issues that are preventing your site visitors from fully engaging with your site, such as confusing navigation elements, or disruptive design elements. As a website owner, you can guide your readers to perform certain actions, such as joining your newsletter or click on certain links.
While Google Analytics has an overlay feature which can give you an idea of which links on a page are being clicked, a heatmap will show you any clicks that visitors make on your page, whether they are links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on an image which they imagine to be a link, but turns out not to be a hyperlinked image, you could easily edit this by linking the image to the destination URL your readers are trying to get to, or make it clear to your users that the image is not linked.
Heat maps, therefore, are one of the best ways to test the design of your website, see how navigatable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behavior on your web site:
See Everything Users Do On Your Site
HeatMapTracker lets you record every user browsing session on your website, allowing you to see all page clicks, eye-tracking and scrolls.
Full Control With No Restrictions
The script is self-hosted, giving you no-limit recordings and pageviews.
Free Updates And Enhancements
There is a one-off investment to own the software, after which you are then entitled to receive unlimited updates and future enhancements.
Some additional application benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can spot obstacles that prevent users from taking desired actions and reach your site objectives.
- No More Guessing User Behaviour: The screen video playbacks of your users’ browser sessions allow you to know precisely what is taking place on your website. Heat Maps let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they browse on a particular spot, how quickly they navigate down your pages and more! No more guesses or hoping … just pure intel of what happens when people move around your web site.
- Increase Online Sales: Heat Map Tracker helps you increase user interaction with your site, which increases online sales and conversions. There are a number of ways to achieve this and we’ll go over a number of these in the “Tips” section further below.
Features
HeatMapTracker provides many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and implement. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your pages visitors look at and monitor how far down your page your users scroll down to as an indicator of the length of time your content can keep them interested. Heat Map Tracker lets you review and analyze every single user experience to see how users are interacting with your website or specific pages on your web site.
- Unlimited visitor screen captures and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can capture visitor sessions on your website for a few days, a week or two, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all recorded visitor sessions the heatmap analytics software has recorded for each project. You can easily see which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on pages that visitors are more interested in. You can also analyze regional demographic data of all visitors and see where they are visiting from.
Additional features:
The image below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and comments that plugin customers have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your results:
- Learn what works (i.e. where people click) and what doesn’t work (where people aren’t clicking). For example, are users engaging with your videos? Are they clicking on images thinking that these may link to another destination?
- Get insights on how to refine your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” experiments to improve your landing page’s “first impression”, or optimize the impact of the website’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a page element could be inserted, edited, or removed.
- Create “before” and “after” case studies for web-related services.
- Compare if users tend to click images versus buttons versus text links, and how particular user segments engage within your site.
- Troubleshoot potential site security weaknesses and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a recognized online marketer with a solid reputation for delivering robust products and product support. The member download area includes video tutorials for installing and configuring the software.
Product Pricing
Heat Map Tracker is available in 3 editions:
- Basic License – Single domain only. Price = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to ten websites. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the software on as many sites as you want, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing service providers. Cost = $497.00 Single Payment.
Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the product retails for the amounts shown above. This may not be the actual price charged by the product seller when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing details here:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services like Google Analytics can give you some very useful metrics on things such as the number of people landing on your site, how they find it and what they do during their visits. However, to truly gain an understanding into how your web site and your content is helping your visitors to interact with your business online, then a heatmap analytics software tool can be extremely useful.
We recommend that you consider getting a license of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your user-experience, engagement and to make more sales.
For more details, visit the software website: HeatMap Tracker – Live Click-Tracking & Heat Map Tracker
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