The ability to track visitor behavior is absolutely vital to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your website, then how can you know what areas need improving?
Business owners have been looking for ways to track and understand what users are up to on their web sites since websites were first invented. From simple counters that track how many people have viewed your page, to very sophisticated statistical tracking tools like Google Analytics which can track and display very granular information.
Measuring visitor behaviour is important for a successful digital marketing and content strategy, not just because it allows you to understand what visitors are doing so you can better your results, but research also shows that previous user behaviour is the best predictor of future behavior. More reliable, in fact, than visitor demographics.
Although the ability to track statistical details like how many visitors are checking out your site, which pages they are arriving on and departing from, how long they are remaining on your website for, which terms are being searched for, page views, referring pages, etc …, is highly useful, wouldn’t it also be fantastic to be able to view precisely what users are doing, where they are visiting the longest time on, what hyperlinks they are clicking on, which parts of the page visitors are mostly intrigued about, and more?
Fortunately, heat map technology makes this easy and possible. Website heatmaps can be used to monitor areas on a website page that web visitors scan most frequently. Web heat maps can also be used alongside other forms of stat tracking applications and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking and video session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that works with WordPress (and other website programs) and that lets you track your web site visitors’ entire journey and creates live heatmaps showing where users are clicking and where they scroll on your site content.
HeatMapTracker analytics tool also lets you see your website from your visitor’s perspective.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more you know how your readers are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your users from fully engaging with your website, such as confusing navigation layouts, or distracting adverts. As a site owner, you can guide your visitors to perform certain actions, such as sign up to a newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature that can show you which links on a page are being clicked, a heat map can also display any clicks that users make on your site, whether they are links or not. This is important because if a heat map report helps you discover that readers are clicking on an image which they think is a link, but is actually not a hyperlinked image, you would be able to quickly remedy this by linking the image to the destination your readers are trying to get to, or let your readers know that the image is not a link.
In short, heatmaps can be one of the most useful ways to test your site design, see how readable your content is and improve conversions.
Here are just some of the benefits of using HeatMapTracker to track user behaviour on your site:
Record Everything Visitors Do On Your Web Pages
The application lets you record every user browsing movement on your website, allowing you to observe all page clicks, eye-tracking and page scrolls.
Complete Control Without Limitations
The script is hosted on your server, giving you unlimited recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-time investment to buy the HeatMapTracker software, after which you are then entitled to receive unlimited upgrades and enhancements for free.
Additional application benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web pages, you can uncover problems preventing users from taking desired actions and improve visitor engagement.
- Stop Guessing Visitor Behavior: The video playbacks of your visitors’ browser sessions reveal precisely what happens on your site. Heatmaps let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they choose to stay in a particular spot, how fast they navigate down your pages and more! No more guesses or hoping … just factual metrics of what goes on when people explore your site.
- Increase User Engagement: HeatMap Tracker lets you improve visitor engagement with your site, which improves sales and conversions. There are many ways to do this and we go over a few of these in the “Tips” section later in this review.
Features
HeatMap Tracker offers many great features for site owners. Here are just some of these:
- Quick and easy to install and set up. Ready to go in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors look at and monitor how far down your product pages your users scroll down to as a measure of how long your site or content can retain their attention. Heat Map Tracker lets you review and analyze each and every user action to see how they are interacting with your website or particular pages on your site.
- Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can measure user sessions on your pages for one day, a week or two, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all recorded user sessions the heat map analytics software has recorded for each project. You can quickly view the top pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that users are more interested in. You can also see regional demographics of your visitors and discover which part of the world they are coming from.
Additional features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials and comments that customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your business:
- Understand what works (i.e. where people click) and what doesn’t work (where visitors are not clicking). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that they may be linking to somewhere else?
- Get actionable information on how to improve your landing pages, signup forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experiments to improve your site’s “first impression”, or maximize the impact of your site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if a page element should be included, modified, or taken out.
- Produce “before” and “after” comparison reports for web services.
- Compare if visitors tend to click on images vs buttons vs text links, and how particular user segments interact within your site.
- Review potential site security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable products and product support. The product download area includes video tutorials for installing and configuring the software.
Product License Price
HeatMapTracker is available in three separate editions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Use on up to 10 domains. Cost = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing service providers. Cost = $497.00 One-time.
Please Note: Pricing details of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the plugin is selling for the amounts shown above. This may or may not be the actual price set by the plugin seller when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services such as Google Analytics provide very useful data on things such as the number of people arriving on your website, how they find it and what they are doing whilst visiting your website. However, if you want to really gain a real-time understanding into how your site and your content is helping your visitors to engage with your business online, then a heat map analytics software application can be extremely useful.
We recommend purchasing a license of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, engagement and to increase your sales of your products or services.
For more details, visit the software website here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracker
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