Being able to track and see visitor behavior is most important to the success of your digital business.
The old adage “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening when visitors arrive on your web site, then how can you know what needs to be improved?
People have been searching for useful methods to track and analyze what is happening since web sites first appeared. From simple tracking counters, to very powerful and sophisticated analytical tools like Google Analytics which track detailed key metrics.
Understanding user behaviour is important for a successful digital presence, not only because it allows you to understand what visitors are doing so you can better your performance, but research also shows that previous consumer behaviour is the most reliable predictor of future behaviour. More reliable, in fact, than knowing visitor demographics.
While being able to track valuable data like how many web users are landing on your web site, which pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, average page views, referring sites, etc …, is vitally essential, wouldn’t it also be great to be able to track exactly what users are reading, where they are visiting the longest for, what links they are clicking on, which areas of the content visitors are mostly interested in, and so on?
Fortunately, heat map technology makes this easy. Web heatmaps can be used to analyze areas in a web site page that visitors scan most frequently. Web heat maps are also often integrated with other forms of statistical software and session replay tools.
If you own a WordPress website, then you can easily add heatmap tracking with recorded visitor session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other website programs) and that visually tracks your website users’ movements and generates live heatmaps showing where they are clicking and where they scroll throughout your website.
The HeatMapTracker software also lets you look over the shoulders of everyone who visits your web site.
Go here to learn more about the software: Heat Map Tracker
Benefits
The better you know how your visitors engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your users from fully accessing your website, like confusing site navigation layouts, or disruptive banner ads. As the website owner, you can guide your readers to complete certain actions, such as joining your newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can give you an idea of which links on a web page users are clicking, a heat map will also show you any clicks that users are making on your site, whether these are actual links or not. This is an important benefit because if a heat map analysis helps you discover that visitors are clicking on a graphic element that they imagine to be a link, but happens to not be a hyperlinked image, you could easily remedy this by adding a link to the image, or make it clear to your readers that the image is just a visual element.
In short, heat maps can be one of the best methods to test the design of your website, measure how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track user behavior on your site:
See Everything Visitors Are Doing On Your Web Site
Heat Map Tracker creates a video of every browsing movement on your web site, allowing you to record all page clicks, eye-tracking and page scrolling.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you unlimited session recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-off investment to purchase the software, which entitles you to receive free updates and future enhancements.
Some additional benefits of the HeatMap Tracker script include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your site, you can spot problem areas preventing users from taking desired actions and improve your sales process.
- Stop Guessing About Visitor Behavior: The screen video recordings of your users’ sessions show you precisely what takes place on your website. Heat Maps let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they hover on a particular section, how quickly they travel down your pages and more! No more guesses or assuming wrongly … just factual intel of what takes place when people land on your web pages.
- Increase Online Sales: Heat Map Tracker helps you improve visitor interaction with your business, which increases sales and conversion rates. There are a number of ways to achieve this and we’ll present some of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker includes many great features for site owners. Here are just some of these:
- Quick and easy to install and configure. Ready to go in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors look at and measure how far down your sales pages your users scroll down to as a measure of how long your web copy can engage them for. The software lets you review and analyze every single visitor experience to help you see how they are interacting with your site or certain pages on your web site.
- Unlimited session recording and session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can capture visitors on your site for a few days, a couple of weeks, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and all sessions the heat map analytics software has recorded for each project. You can quickly see the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your visitors are more interested in. You can also view regional location data of all visitors and learn where they are visiting from.
Additional software features:
The table below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials that customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Learn what works (i.e. where visitors click) and what doesn’t work (where users are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that these may be links to somewhere else?
- Get ideas on how to refine your landing pages, sign up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experiments to improve your landing page’s visitor impact, or optimize the impact of your home page’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify whether any content could be included, redesigned, or taken out.
- Create “before” and “after” comparison reports for web services.
- Compare whether visitors tend to click images vs buttons vs text links, and how particular user segments engage with your website.
- Review potential website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a well-known online marketer with a solid reputation for providing great products and product support. The member download area contains video instructions for installing and configuring the software.
Product Pricing
HeatMap Tracker is available in three editions:
- Basic (Single) License – Single use only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to ten domains. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Price = $497.00 Single Payment.
Please Note: Current pricing for the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this article was written. This may or may not be the actual pricing charged by the software seller when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price here:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services like Google Analytics can provide you with useful metrics on things such as how many people are coming to your site, how they find it and what they do whilst on your site. However, to really gain deep knowledge into how your web site and your content is helping your visitors to engage with your business online, then a heatmap analytics software application can be extremely practical.
We recommend that you consider purchasing a copy of HeatMap Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to increase web sales.
For more details, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking And HeatMap Tracking Plugin
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