The ability to track, monitor and view visitor behavior is absolutely vital to the success of your business online.
The business saying ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening when users arrive on your web pages, how will you get better results?
Business owners have looked for smart methods to track and analyze what is happening since web sites were first introduced. From simple tracking counters, to sophisticated and powerful statistical tracking software like Google Analytics which record incredibly granular data.
Measuring user behaviour is very important for the success of your digital marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that past consumer behaviour is the most reliable predictor of future behavior. Better, in fact, than knowing visitor demographics.
While being able to analyze key reports like how many visitors are visiting your website, which pages they are coming and leaving from, how long they are remaining on your site for, what keywords are being searched for, page views, referring websites, and so on, is highly important, wouldn’t it be useful to be able to track precisely what visitors are clicking on, where on your pages they are navigating through for the longest time periods, what hyperlinks they are clicking on, which parts of the site they are most intrigued about, and more?
Fortunately, heat map tracking technology makes this possible. Website heat maps have been used to help pinpoint areas of a website page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heat map tracking with session replays to your collection of essential business analysis tools with a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that is compatible with WordPress (and other programs) and that lets you track your website users’ movements and creates instant heat maps that show where they are clicking and where they scroll on your website.
The HeatMapTracker software also lets you look over the shoulders of every person who comes to your web site.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the exact obstacles that have been preventing your site visitors from fully accessing your site, such as confusing site navigation elements, or disruptive design elements. As a website owner, you can encourage your site visitors to complete certain actions, such as join a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can show you which links on a page users are clicking, a heatmap will reveal any clicks that visitors make on your page, regardless of whether they are actual links or not. This is an important difference because if a heatmap analysis reveals that users are clicking on a graphic element which they think is a link, but turns out not to be a link, you would be able to easily edit this by adding a link to the image, or make it clear to your users that the image is not linked.
In short, heat maps are one of the best ways to test your site design, assess how navigatable your site is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to track visitor behavior on your site:
Record Everything Users Do On Your Web Pages
HeatMap Tracker captures every browsing movement on your site, allowing you to monitor all links and buttons clicked, eye-tracking and page scrolls.
Complete Control With No Limitations
The software is self-hosted, giving you unlimited session recordings and playbacks.
Unlimited Upgrades & Enhancements
There is a one-time cost to own the HeatMapTracker application, which then entitles you to receive unlimited updates and added features for free.
Some additional benefits of the HeatMap Tracker application include:
- Improve Site Usability: By seeing how visitors navigate your web site, you can discover obstacles preventing users from taking desired actions and optimize your site.
- No More Guessing Visitor Behaviour: The video playbacks of your users’ sessions show you exactly what is happening on your website. Screen overlays let you know exactly which elements users click on, which areas they are drawn to most on your site, how long they hover on a particular area, how far and quickly they scroll down your pages and more! No more guessing or assuming wrongly … just factual intel of what happens when visitors visit your site.
- Increase Online Sales: HeatMapTracker lets you improve visitor interaction with your business, which increases sales and conversions. There are a number of ways to do this and we’ll list a number of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many great features for web site owners. Here are just some of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your pages visitors look at and observe how far down your sales or product pages your users scroll down to as a benchmark of the length of time your sales message can retain their attention. HeatMap Tracker lets you review and analyze each and every user experience to help you learn how they are interacting with your website or specific pages on the website.
- Unlimited session screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can record visitors on your web pages for a few days, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your visitors are moving towards and how they interact with the content on each page, allowing you to invest more time on improving pages that visitors are more interested in. You can also analyze regional demographics of all visitors and see where they are coming from.
Additional features:
The image below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials plugin users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Discover what’s working (i.e. where users are clicking) and what’s not working (where people aren’t going to). For example, are people watching your videos? Are they clicking on images assuming that they link to somewhere else?
- Get ideas on ways to optimize your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” tests to improve your landing page’s visitor impact, or optimize the impact of the home page’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if any content needs to be inserted, changed, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Compare whether visitors tend to click images vs buttons vs text links, and how particular user segments interact within your web site.
- Analyze potential website security threats and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing robust products and product support. The members area contains video tutorials for installing and setting up the software.
Product Price
Heat Map Tracker comes in three editions:
- Basic (Single) License – Installs on 1 domain. Cost = $197.00 One-time.
- Professional License – Use on up to ten domains. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for digital service providers. Price = $497.00 One-time.
Note: The price of the HeatMap Tracker product depends on whether there are any promotions or limited-time special offers. The pricing above was correct when this article was published. This may or may not be the actual pricing charged by the software author when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing details here:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics provide useful metrics on things such as the number of people coming to your site, how they find it and what they are doing during their visits. However, if you want to really gain an understanding into how your site and your content is helping your visitors to engage with your digital presence, then a heatmap analytics software application can be a great way to do this.
We suggest buying a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to increase sales.
For full details, check out the software here: HeatMapTracker – Live ClickTracking & HeatMap Tracking Plugin
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