Being able to track and monitor the behavior of visitors on your web site is absolutely vital to the success of your digital presence.
The old adage ”you can’t manage what you can’t measure” is as true today as always. If you don’t know what is going on on your website, then how can you improve your results?
Businesses have looked for ways to track and analyze visitor behavior since websites were first created. From simple counters that track visitor numbers, to powerful and sophisticated analytical tools like Google Analytics and other applications that can track and display detailed key information.
Understanding user behavior is vitally important for a successful marketing strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that past consumer behaviour is the best way to predict future behavior. It’s an even more more reliable indicator in fact, than demographics.
Although being able to track key details like how many web visitors are landing on your web site, what pages they are arriving on and departing from, how long they are remaining on your website for, keywords searched, page views, referring websites, etc …, is extremely essential, wouldn’t it also be fantastic to be able to know exactly what visitors are clicking on, where they are navigating around in, what hyperlinks they are clicking on, what areas of the content visitors are mostly intrigued about, and more?
Fortunately, heatmap technology makes this easy and possible. Website heat maps are used to review areas in a website page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking with recorded session replays to your collection of essential online analysis tools using a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that visually tracks your site visitors’ complete session and creates live heat maps showing precisely where users are clicking and where they scroll throughout your site.
The HeatMapTracker application allows you to look over the shoulders of everyone who visits your web site.
Go here to learn more about this analytics tool: Heat Map Tracker
Benefits
The better you know how your visitors engage with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully benefiting from your site, such as unclear navigation elements, or disruptive ads. As the site owner, you can guide your readers to complete certain actions, such as opt into your newsletter or click on certain links.
While Google Analytics has an overlay feature that can show you which links on your web page visitors are clicking, a heat map can display any clicks that visitors make on your page, whether they are actual links or not. This is a significant difference because if a heat map report reveals that users are clicking on a graphic element that they think is a link, but turns out not to be a link, you would be able to easily fix this by adding a link to the image, or let your visitors know that the image is not a link.
Heatmaps, therefore, are one of the most useful methods to test your site design, assess how navigatable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your site:
Observe Everything Users Are Doing On Your Web Site
The software creates a screen video of every visitor movement on your site, allowing you to monitor all clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The software allows you to self-host the technology, giving you no-limit session recording and playbacks.
Lifetime Updates And Enhancements
There is a one-time cost to own the application, which then entitles you to receive unlimited script upgrades and future enhancements for life.
Additional application benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your website, you can spot difficulties that prevent visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing User Behavior: The screen video playbacks of your users’ sessions reveal precisely what takes place on your web site. Heat Maps let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they choose to stay on a specific section, how quickly they navigate down your pages and more! No more guesses or making wrong assumptions … just accurate metrics of what goes on when visitors come to your site.
- Increase User Engagement: Heat Map Tracker lets you increase user engagement with your site, which creates better sales and conversions. There are a number of ways to do this and we’ll go over a number of these in the “Tips” section later in this review.
Software Features
HeatMapTracker includes many great features for WordPress users. Here are just a few of these:
- Quick and simple to install and implement. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and see how far down your sales pages your users scroll as an average of how long your site can engage them for. The software lets you analyze each and every visitor experience to see how they are interacting with your site or particular pages on the web site.
- Unlimited session screen captures and session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can record visitors on your website for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for all projects. You can easily view which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your visitors are more interested in. You can also analyze regional demographics of your visitors and discover where they are coming from.
Additional features:
The chart below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials that plugin customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what works (i.e. where people click) and what doesn’t work (where people are not clicking). For example, are users watching your videos? Are they clicking on graphic elements thinking that these may be linking to somewhere else?
- Get useful information on how to improve your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” tests to improve your home page’s “first impression”, or optimize the impact of the home page’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify whether any content section needs to be inserted, modified, or deleted.
- Produce “before” and “after” comparison reports for web services.
- Analyze if visitors tend to click on images versus buttons versus text links, and how specific user segments engage within your website.
- Diagnose confirmed site security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing reliable product quality and product support. The member download area contains video instructions for installing and setting up the software.
Software Cost
HeatMapTracker comes in 3 different editions:
- Basic License – Single installation only. Cost = $197.00 Single Payment.
- Professional License – Allows you to use on up to ten sites. Cost = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the other editions (click tracking, heat maps, session recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition lets you install the software on as many sites as you want, create client accounts, and set up automated PayPal client invoicing, making it ideal for digital agencies. Cost = $497.00 Single Payment.
Please Note: The price of the Heat Map Tracker software depends on whether there are any promotions or limited-time special offers. Presently, the plugin is selling for the prices shown above. This may or may not be the actual pricing charged by the product author when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services like Google Analytics can give you some very useful information on things such as the number of people visiting your pages, how they are finding it and what they are doing during their visits. However, if you want to really gain deep knowledge into how your site and your content is helping your visitors to connect with your business online, then a heatmap analytics application can be a very practical way to do this.
We suggest getting a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to get more web sales.
For more information, visit the software website here: HeatMap Tracker – Real-Time ClickTracking & Heat Map Tracker
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