Being able to understand the behavior of visitors and users on your website or blog is absolutely vital to the success of your business online.
The old business saying “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is happening when users arrive on your web pages, then how would you know what elements of your site can be improved?
Business owners have been looking for smart methods to track and analyze what visitors are going to do in their web sites since websites were first developed. From basic counters that track the number of visitors, to very powerful statistical tracking tools like Google Analytics and other applications that track and display very granular data.
Tracking visitor behavior is important for the success of your website, not just because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been proven that past visitor behavior is the best way to predict future behavior. It’s a more reliable predictor in fact, than visitor demographics.
Although being able to monitor key reports such as how many visitors are checking out your web site, what pages they are entering and exiting, how long they are remaining on your site for, keywords searched, page views, referring websites, etc …, is vitally essential, wouldn’t it also be great to be able to know exactly what users are doing, where they are navigating through for the longest periods, what hyperlinks they are clicking on, which areas of your site they are mostly intrigued about, and more?
Fortunately, heat map technology makes this easy. Website heat maps have been used to locate areas on a website page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking and recorded visitor session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress and that visually records your site users’ every movement and generates instant heatmaps showing exactly where they are clicking and where they scroll throughout your site content.
The HeatMapTracker software also allows you to see your site from your visitor’s unique point of view.
For more details go here: HeatMapTracker
Benefits
The more accurately you know how your readers engage with your website, the more you can improve your website’s user experience. Imagine knowing the specific issues that are preventing your visitors from fully benefiting from your site, like confusing navigation elements, or disruptive banner ads. As the site owner, you can guide your visitors to perform certain actions, such as join your newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature that can show you what links on a page visitors are clicking, a heat map can reveal any clicks that users are making on your site, whether they are actual links or not. This is a significant difference because if a heat map report helps you discover that users are clicking on an image which they imagine to be a link, but happens to not be a link, you would be able to easily change this by adding a link to the image, or make it clear to your readers that the image is just a graphic.
Heat maps, therefore, are one of the best methods to test the design of your site, measure how readable your content is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track user behaviour on your website:
Record Everything Users Do On Your Web Pages
HeatMap Tracker records every browsing movement on your site, allowing you to record all links and buttons clicked, eye-tracking and page scrolling.
Full Control Without Restrictions
The software is self-hosted, giving you unrestricted session recording and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to purchase the software, after which you are then entitled to receive unlimited application updates and new features for life.
Additional script benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web pages, you can spot problems preventing users from taking desired actions and reach your site objectives.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ sessions show you precisely what is happening on your web pages. Heat Maps let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they choose to stay on a specific section, how far and quickly they navigate down your content and more! No more guesses or making wrong assumptions … just pure information of what goes on when users visit your website.
- Increase User Engagement: HeatMap Tracker lets you increase user interaction with your business, which creates better online sales and conversion rates. There are many ways to do this and we’ll go over a number of these in the “Tips” section further below.
Features
HeatMapTracker offers many unique features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time reading and measure how far down your sales pages your visitors read down to as an indicator of the length of time your web copy can keep them interested. Heat Map Tracker lets you study each and every user experience to help you see how users interact with your website or some pages on the website.
- Unlimited session screen captures and user session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can record visitor sessions on your site for one day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and total sessions the heat map analytics software has recorded for all projects. You can quickly view the top pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that users care about. You can also analyze regional demographics of your visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials that customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your results:
- Learn what works (i.e. where users are clicking) and what’s not working (where users are not going to). For example, are users watching your videos? Are they clicking on images believing that these lead to somewhere else?
- Get insights on how to refine your landing pages, sign up forms, checkout processes, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” tests to improve your home page’s visitor impact, or maximize the impact of the site’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if any new content should be inserted, redesigned, or deleted.
- Produce “before” and “after” case studies for web services.
- Test whether users tend to click images vs buttons versus text links, and how specific user segments interact with your site.
- Investigate potential site security problems or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing reliable products and customer support. The product download area includes video instructions for installing and configuring the software.
Software Pricing
HeatMap Tracker is available in 3 separate editions:
- Basic (Single) License – Installs on one website. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 sites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for web agencies. Cost = $497.00 One-time.
Please Note: Pricing for the HeatMap Tracker software depends on whether there are any promotions or limited-time special offers. When we last checked, the plugin is selling for the amounts shown above. This may or may not be the actual pricing charged by the plugin developer when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information here:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services like Google Analytics can provide you with very useful data on things such as how many people are coming to your website, how they found it and what they are doing during their visits. However, to truly gain a real-time understanding into how your site and its content is helping your visitors to interact with your business online, then a heat map analytics software tool can be a great way to do so.
We recommend purchasing a license of HeatMap Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for increasing your sales.
For complete details, check out the software here: HeatMap Tracker – Live ClickTracking And Heat Map Tracking Plugin
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