Being able to understand visitor behavior is absolutely vital to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is happening on your site, then how will you get better results?
Business owners have looked for ways to track and analyze user behavior since web sites were first invented. From basic tracking counters, to powerful statistical tracking tools like Google Analytics and other applications which can track comprehensively detailed key information.
Learning about user behavior is important for the success of your business, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also shows that previous user behaviour is the most reliable indicator of future behaviour. Better, in fact, than demographics.
Although the ability to track key information such as the number of unique web visitors are checking out your site, which pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, average page views, referring pages, etc …, is extremely essential, wouldn’t it also be excellent to be able to track exactly what visitors are reading, where on your site they are navigating through for the longest time, which links they are clicking on, which areas of your content they are most interested in, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps are used to review areas of a web page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay tools.
If you own a WordPress website, then it’s easy to add heatmap tracking with recorded session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually records your site visitors’ complete journey and generates live heat maps that show where users are clicking and where they scroll throughout your site.
HeatMapTracker software also allows you to track every action your users make.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your users from fully engaging with your website, such as unclear navigation layouts, or distracting banner ads. As a site owner, you can encourage your visitors to perform certain actions, such as joining a newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature which can show you what links on a web page visitors are clicking, a heat map will also reveal any clicks that visitors make on your page, regardless of whether these are links or not. This is important because if a heat map analysis reveals that users are clicking on a graphic element that they think is a link, but is actually not a hyperlinked image, you could easily fix this by linking the image to the destination URL your users are trying to get to, or let your visitors know that the image is just a design element.
Heat maps, therefore, are one of the best methods to test the design of your site, see how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor user behaviour on your site:
Record Everything Visitors Are Doing On Your Site
Heat Map Tracker creates a screen video of every browsing session on your site, allowing you to monitor all page clicks, eye-tracking and page scrolling.
Full Control Without Limitations
The script is self-hosted, giving you unrestricted recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-off cost to buy the application, which entitles you to receive unlimited upgrades and new features for life.
Additional benefits of the Heat Map Tracker software include:
- Improve Your Marketing: By seeing how visitors navigate your website, you can spot challenges preventing users from taking desired actions and correct these.
- Stop Guessing User Behaviour: The video playbacks of your visitors’ browser sessions show you exactly what happens on your web site. Heatmaps let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they choose to stay in a particular section, how fast they travel down your pages and more! No more guesses or assuming wrongly … just accurate data of what takes place when people explore your web site.
- Increase Website Sales: Heat Map Tracker lets you increase visitor engagement with your business, which increases your sales and conversions. There are a number of ways to achieve this and we’ll list a few of these in the “Tips” section later in this review.
Software Features
HeatMapTracker offers many great features for WordPress users. Here are just some of these:
- Quick and simple to install and configure. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and observe how far down the page your users scroll down to as an indicator of how long your sales message can engage them for. The software lets you review and analyze each and every visitor experience to see how users are interacting with your site or some pages on the web site.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can measure user sessions on your web pages for one day, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can easily see the top pages your users are moving towards and how they interact with each page’s content, allowing you to invest more time on pages that visitors are more interested in. You can also see regional location data of your visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials that plugin users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your business:
- Understand what works (i.e. where users click) and what’s not working (where people are not clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that these lead to another section?
- Get useful information on ways to refine your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” testing to improve your landing page’s visitor impact, or optimize the impact of the site’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify if a page element should be inserted, redesigned, or deleted.
- Create “before” and “after” comparison reports for digital marketing services.
- Test whether visitors prefer to click on images vs buttons vs text links, and how particular user segments engage with your site.
- Analyze suspected website security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing exceptional product quality and product support. The member download area contains video instructions for installing and setting up the software.
Product Price
HeatMap Tracker is available in 3 versions:
- Basic (Single) License – Single use only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to install on up to 10 domains. Cost = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, browser session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing service providers. Cost = $497.00 Single Payment.
Note: The cost of purchasing the product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the product is being retailed for the prices shown above. This may not be the actual price charged by the product seller when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics can provide you with important information on things such as how many people are visiting your pages, how they found it and what they do during their visits. However, to truly gain deeper insights into how your site and its content is being used by your visitors to interact with your digital presence, then a heat map analytics tool can be extremely practical.
We recommend purchasing a copy of HeatMap Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and for increasing your online sales.
To learn more, check out the software here: HeatMap Tracker – Real-Time Click-Tracking & HeatMap Tracking Plugin
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