The ability to track the behavior of visitors on your site is absolutely vital to your online success.
The business management saying “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is going on on your web site, then how would you know what areas of your website need to be improved?
Business owners have been looking for ways to track and analyze visitor behaviour since web sites were first developed. From basic counters that track how many people have viewed your web page, to very sophisticated and powerful analytical tools like Google Analytics that track and display incredible key information.
Understanding visitor behaviour is important for a successful digital marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your results, but research also shows that past user behavior is the best way to predict future behavior. Better, in fact, than knowing demographics.
Although the ability to understand statistical information like how many web visitors are exploring your site, what pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, average page views, referring web sites, and so on, is vitally useful, wouldn’t it be useful to know precisely what visitors are clicking on, where they are visiting the longest period on, what links they are clicking on, what areas of the content visitors are pausing to read more about, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Website heatmaps can be used for displaying areas of a web page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking with video session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually records your website visitors’ movements and generates instant heat maps that show where they are clicking and where they are scrolling on your site content.
HeatMapTracker software lets you look over the shoulders of everyone who visits your web site.
To learn more about the script go here: HeatMap Tracker
Benefits
The better you know how your visitors interact with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully accessing your website, such as confusing site navigation layouts, or disruptive design elements. As the site owner, you can encourage your readers to complete certain actions, such as join your newsletter or click on certain links.
While Google Analytics has an overlay feature which can give you an idea of which links on a page visitors are clicking, a heatmap can show you any clicks that visitors make on your page, regardless of whether these are actual links or not. This is important because if a heat map report helps you discover that readers are clicking on a graphic element which they imagine to be a link, but happens to not be a link, you can quickly edit this by adding a link to the image, or make it crystal clear to your users that the image is not a link.
Heat maps, therefore, can be one of the most useful ways to test your site design, assess how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor visitor behaviour on your site:
Record Everything Users Do On Your Site
HeatMapTracker lets you record every browsing session on your site, allowing you to view all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Full Control Without Limitations
The application allows you to self-host the technology, giving you no restrictions on session recordings and playbacks.
Free Upgrades & Enhancements
There is a one-off cost to own the script, which entitles you to receive free upgrades and future enhancements.
Additional benefits of the script include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web site, you can discover challenges that prevent users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing User Behavior: The video recordings of your visitors’ sessions show you precisely what is happening on your website. Click overlays let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they hover in a particular location, how fast they scroll down your content and more! No more guesses or assuming wrongly … just pure evidence of what takes place when users come to your web site.
- Increase Online Sales: HeatMapTracker lets you increase user interaction with your site, which improves online sales and conversions. There are many ways to achieve this and we’ll discuss a few of these in the “Tips” section further below.
Software Features
HeatMap Tracker offers many features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time reading and measure how far down the page your users scroll down to as a benchmark of how long your content can engage them for. The software lets you analyze every single user experience to help you see how users interact with your website or some pages on your website.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can spy on visitor sessions on your web pages for 1 day, a week or two, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can easily view the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on pages that visitors are more interested in. You can also access regional demographics of your visitors and discover which part of the world they are visiting from.
Additional features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials and feedback customers have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Understand what’s working (i.e. where visitors click) and what’s not working (where people are not going to). For example, are people engaging with your videos? Are they clicking on images assuming that these may be linking to somewhere else?
- Get useful data on ways to optimize your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” tests to improve your website’s “first impression”, or maximize the impact of the site’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify whether an element on the page needs to be inserted, redesigned, or taken out.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare if users prefer to click images vs buttons versus text links, and how particular user segments interact within your website.
- Investigate suspected website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for providing great products and support. The member download area contains video instructions for installing and setting up the software.
Software Price
Heat Map Tracker is available in 3 versions:
- Basic License – Allows you to use on one domain. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to install on up to ten domains. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web agencies. Price = $497.00 One-off payment.
Note: The price of HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current price at the time this article was written. This may not be the actual pricing set by the product seller when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services like Google Analytics can provide you with great data on things such as the number of people finding your website, how they find it and what they do during their visits. However, to truly gain deep knowledge into how your website and its content is helping your visitors to connect with your business online, then a heatmap analytics application can be extremely practical.
We recommend that you consider purchasing a copy of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, visitor engagement and for increasing your sales.
For more details, check out the software here: HeatMap Tracker – Live Click-Tracking & HeatMap Tracker
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