The ability to track, monitor and understand the behavior of visitors and users on your web site is very important to the success of your digital business.
The old business saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is going on on your site, then how will you get better results?
People have been searching for ways to track and analyze visitor behaviour since websites were first introduced. From simple counters that track visitors, to sophisticated statistical tracking software like Google Analytics which can capture very rich data.
Knowing visitor behaviour is important for a successful digital presence, not only because it enables you to understand what visitors are doing so you can improve your results, but research also proves that previous consumer behavior is the best predictor of future behaviour. Better, in fact, than knowing demographics.
While being able to analyze statistical reports such as the number of unique web users are landing on your website, which pages they are landing on and leaving from, how long they are staying on your website for, which keywords people are searching for, average page views, referring sites, etc …, is highly essential, wouldn’t it be useful to be able to track precisely what users are doing, where on your pages they are visiting the longest period on, which links they are clicking on, what parts of the content visitors are most interested in, and more?
Fortunately, heatmap technology makes this possible. Web heatmaps are used to review areas in a web page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your arsenal of essential website analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software program that works with WordPress and that lets you record your site users’ every movement and generates live heatmaps showing precisely where users click and where they are scrolling on your site.
The HeatMapTracker application lets you capture every click your users make.
Learn more about the analytics tool here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers engage with your website, the more you can improve your site’s user experience. Imagine knowing the exact challenges that have been preventing your site visitors from fully benefiting from your website, such as unclear site navigation layouts, or distracting banner ads. As a website owner, you can guide your site visitors to complete certain actions, such as opting into a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature which can show you what links on a page are being clicked, a heatmap can show you any clicks that users are making on your page, whether these are links or not. This is important because if a heatmap analysis reveals that readers are clicking on an image which they imagine to be a link, but turns out not to be a link, you could easily repair this by adding a link to the image, or make it crystal clear to your visitors that the image is not linked.
In short, heat maps can be one of the most useful methods to test the design of your website, measure how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behaviour on your site:
Capture Everything Users Are Doing On Your Web Site
HeatMapTracker lets you record every visitor movement on your web site, enabling you to see all clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The script is self-hosted, giving you unrestricted recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-time investment to buy the HeatMapTracker software, after which you are then entitled to receive free updates and all future enhancements.
Some additional benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can identify challenges preventing users from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ sessions reveal exactly what is happening on your site. Heatmaps let you see exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they stay on a particular location, how far and quickly they scroll down your content and more! No more guesses or making wrong assumptions … just factual information of what goes on when users land on your web pages.
- Increase User Engagement: HeatMapTracker lets you increase user interaction with your site, which improves online sales and conversions. There are many ways to do this and we discuss several of these in the “Tips” section further below.
Features
HeatMapTracker includes many features for WordPress users. Here are just a few of these:
- Fast and easy to install and implement. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors spend more time on and monitor how far down the page your visitors scroll down to as an indicator of the length of time your content can keep them engaged. HeatMapTracker lets you review and analyze each and every user experience to help you understand how they interact with your website or specific pages on the web site.
- Unlimited session screen captures and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can capture users on your website for a day, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can easily see which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that your users are more interested in. You can also access regional location data of all visitors and see where they are coming from.
Additional software features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and comments that users have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your site to improve your business:
- Understand what works (i.e. where users are clicking) and what doesn’t work (where visitors are not clicking). For example, are people watching your videos? Are they clicking on images assuming that they may link to another location?
- Get useful data on how to improve your landing pages, signup forms, sales funnel, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get actionable data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of the website’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if an element on the page should be included, redesigned, or deleted.
- Create “before” and “after” case studies for online marketing services.
- Analyze if visitors prefer to click images vs buttons vs text links, and how specific user segments interact within your website.
- Analyze suspected website security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering reliable product quality and product support. The members area contains video instructions for installing and setting up the software.
Software Cost
HeatMap Tracker comes in three separate versions:
- Basic License – Licensed for 1 site. Cost = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 sites. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, browser replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web service providers. Price = $497.00 One-time.
Please Note: Price details for the product depends on whether there are any promotions or limited-time specials being offered. Presently, the software sells for the pricing shown above. This may not be the actual price set by the product seller when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services like Google Analytics provide great metrics on things such as the number of people visiting your pages, how they are finding it and what they are doing during their visits. However, to really gain an understanding into how your website and your content is being used by your visitors to engage with your business online, then a heat map analytics software application can be very practical.
We recommend getting a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to get more sales of your products or services.
For more information, check out the software here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracking Plugin
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