The ability to track, monitor and understand the behavior of visitors on your website or blog is absolutely vital to the success of your digital presence.
The saying ”you can’t manage what you don’t measure” is as important in the digital age as ever. If you don’t know what is happening on your web site, then how can you know what elements of your website can be improved?
Website users have looked for ways to track and analyze what visitors are up to on their web sites since web sites were first invented. From simple counters that track visitor numbers, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications that track and display very rich key data.
Knowing user behavior is important for the success of your digital business, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also shows that past user behaviour is the best indicator of future behaviour. It’s a more reliable predictor in fact, than knowing visitor demographics.
Although the ability to understand valuable information such as how many web users are checking out your site, which pages they are entering and exiting, how long they are staying on your site for, keywords searched, page views, referring sites, etc …, is highly essential, wouldn’t it be fantastic to be able to view precisely what users are clicking on, where on your pages they are staying the longest time on, what hyperlinks they are clicking on, which parts of the site they are most intrigued about, and more?
Fortunately, heatmap technology makes this easy. Website heat maps can be used for displaying areas in a website page that visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heat map tracking with session replays to your collection of key website analysis tools with a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software script that works with WordPress and that visually tracks your website users’ every movement and generates instant heat maps showing precisely where they click and where they are scrolling on your website.
The HeatMapTracker application also allows you to see your website from your visitor’s unique point of view.
To learn more about the script go here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific issues that are preventing your users from fully benefiting from your site, such as confusing site navigation elements, or disruptive ads. As the site owner, you can encourage your users to complete certain actions, such as sign up to your newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature that can show you which links on a page are being clicked, a heatmap will also show you any clicks that users are making on your site, whether these are links or not. This is an important difference because if a heatmap report helps you discover that users are clicking on a graphic element that they imagine to be a link, but turns out not to be a link, you can easily remedy this by adding a link to the image, or make it perfectly clear to your visitors that the image is just a graphic.
Heat maps, therefore, can be one of the most useful methods to test your site design, measure how navigatable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behaviour on your site:
Monitor Everything Users Do On Your Web Pages
HeatMapTracker creates a screen video of every browsing movement on your site, allowing you to capture all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Full Control Without Limitations
The application is hosted on your server, giving you no restrictions on recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-time cost to purchase the software, which then entitles you to receive unlimited updates and enhancements.
Some additional application benefits include the following:
- Improve User Experience: By seeing how visitors experience your web site, you can spot obstacles that prevent users from taking desired actions and improve your sales process.
- No More Guessing Visitor Behavior: The screen video recordings of your visitors’ sessions let you see exactly what takes place on your website. Overlays let you know exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they hover in a specific area, how quickly they navigate down your pages and more! No more guessing or hoping … just factual data of what takes place when users come to your website.
- Increase Website Sales: Heat Map Tracker helps you increase visitor engagement with your business, which increases your online sales and conversion rates. There are a number of ways to achieve this and we list several of these in the “Tips” section further below.
Features
HeatMap Tracker includes many features for site owners. Here are just a few of these:
- Fast and simple to install and implement. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and monitor how far down the page your users scroll as an average of how long your content can keep them interested. HeatMapTracker lets you study each and every user action to see how they interact with your site or certain pages on the website.
- Unlimited session recording and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can capture users on your site for one day, a few weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for all projects. You can quickly view which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on pages that visitors are more interested in. You can also monitor regional demographic data of your visitors and see which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and feedback users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Learn what’s working (i.e. where people are clicking) and what’s not working (where users aren’t clicking). For example, are visitors watching your videos? Are they clicking on graphic elements believing that they may be linking to somewhere else?
- Get useful information on how to improve your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” testing to improve your website’s visitor impact, or maximize the impact of your site’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether any section of your content should be added, modified, or taken out.
- Create “before” and “after” case studies for web-related services.
- Compare if users prefer to click images versus buttons versus text links, and how specific user segments engage within your website.
- Diagnose suspected site security exploits and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected online marketer with a solid reputation for delivering great products and customer support. The member download area contains video instructions for installing and configuring the software.
Product Price
HeatMapTracker comes in three versions:
- Basic License – Single use only. Price = $197.00 Single Payment.
- Professional License – Use on up to 10 websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser session recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Cost = $497.00 Single Payment.
Note: Current pricing for the product can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the product sells for the pricing shown above. This may or may not be the actual pricing charged by the product developer when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services such as Google Analytics can give you some important data on things such as how many people are arriving on your website, how they are finding it and what they are doing whilst visiting your site. However, to truly gain a real-time understanding into how your site and your content is helping your visitors to engage with your digital presence, then a heat map analytics software application can be very practical.
We suggest buying a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to generate more sales.
For more details, check out the software here: Heat Map Tracker – Live ClickTracking & HeatMap Tracking Software
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