The ability to track and monitor visitor behavior is most important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your website, then how can you know what needs to be improved?
Businesses have looked for ways to track and analyze what visitors are going to do on their web pages since web sites first appeared. From basic counters that track visitors, to powerful statistical tracking software like Google Analytics which capture incredibly rich data.
Tracking visitor behavior is vitally important for a successful online business strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown that previous visitor behaviour is the best predictor of future behavior. It’s an even better predictor, in fact, than consumer demographics.
Although being able to see key data like the number of unique visitors are coming to your web site, what pages they are coming and leaving from, how long they are remaining on your site for, keyword searches, page views, referring web sites, etc …, is extremely useful, wouldn’t it also be useful to be able to track exactly what visitors are reading, where on your site they are navigating around in, what hyperlinks they are clicking on, what areas of the content they are most intrigued about, and more?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps have been used to display areas in a web page that visitors scan most frequently. Web heatmaps can also be integrated with other forms of statistical software and session replay software technologies.
If you own a WordPress-powered site, then you can easily add heatmap tracking and video session replays to your collection of key business analysis tools using a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that works with WordPress (and other website programs) and that visually records your web site users’ entire session and creates instant heatmaps showing where users click and where they scroll throughout your web site.
HeatMapTracker software also enables you to see your website from your visitor’s unique perspective.
Learn more here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your readers engage with your web site, the more you can improve your website’s user experience. Imagine knowing the specific issues that are preventing your site visitors from fully accessing your site, like confusing navigation layouts, or disruptive ads. As the website owner, you can help your site visitors to complete certain actions, such as joining a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature which can show you what links on your web page are being clicked, a heat map can reveal any clicks that users make on your page, regardless of whether these are actual links or not. This is an important benefit because if a heatmap analysis helps you discover that readers are clicking on an image that they think is a link, but happens to not be a hyperlinked image, you could quickly edit this by adding a link to the image, or let your readers know that the image is not a hyperlink.
Heat maps, therefore, can be one of the best ways to test your site design, assess how readable your content is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track visitor behavior on your web site:
Capture Everything Visitors Do On Your Web Pages
The script records every user browsing session on your website, allowing you to view all links and buttons clicked, eye-tracking and page scrolls.
Complete Control Without Restrictions
The script is hosted on your server, giving you unrestricted user recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to purchase the software, after which you are then entitled to receive lifetime updates and future enhancements.
Additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your site, you can discover challenges preventing visitors from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behaviour: The screen video recordings of your visitors’ sessions let you see precisely what is happening on your web pages. Heatmaps let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they stay on a specific section, how fast they navigate down your site and more! No more guesses or assuming wrongly … just real data of what goes on when people come to your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you improve visitor interaction with your site, which increases sales and conversion rates. There are a number of ways to do this and we list several of these in the “Tips” section later in this review.
Features
HeatMap Tracker offers many features for site owners. Here are just a few of these:
- Fast and simple to install and implement. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your content visitors spend more time reading and observe how far down your sales pages your visitors scroll down to as a measure of how long your site can engage them for. Heat Map Tracker lets you review and analyze every single user session to help you understand how they are interacting with your website or specific pages on the web site.
- Unlimited visitor recording and session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can spy on user sessions on your pages for a few days, 1 week, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for each project. You can quickly view the top pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on improving pages that your visitors are more interested in. You can also view regional location data of your visitors and learn which part of the world they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials that plugin users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Learn what works (i.e. where visitors click) and what doesn’t work (where people are not going to). For example, are users watching your videos? Are they clicking on graphic elements thinking that these may be linking to another area of your site?
- Get ideas on how to optimize your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Creating “above the fold” experimentation to improve your site’s “first impression”, or maximize the impact of the website’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if a content section could be added, redesigned, or deleted.
- Produce “before” and “after” case studies for web-related services.
- Compare whether users prefer to click images versus buttons vs text links, and how specific user segments engage with your website.
- Troubleshoot suspected site security weaknesses or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing robust product quality and support. The member download area contains video tutorials for installing and setting up the software.
Product Price
Heat Map Tracker comes in 3 separate editions:
- Basic (Single) License – Single use only. Price = $197.00 One-time.
- Professional License – Installs on up to ten websites. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other editions (click tracking, heat maps, session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 One-off payment.
Please Note: The cost of purchasing HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the current price when this article was written. This may not be the actual pricing set by the plugin developer when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services such as Google Analytics can give you some important information on things such as how many people are visiting your website, how they are finding it and what they do whilst visiting your web pages. However, to really gain a real-time understanding into how your site and your content is being used by your visitors to interact with your business online, then a heatmap analytics software tool can be a great way to do this.
We recommend that you consider buying a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your website’s user-experience, engagement and to make more sales of your products or services.
For complete details, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking & Heat Map Tracker
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