The ability to track the behavior of visitors on your website or blog is absolutely vital to the success of your digital presence.
The old management saying ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, then how can you get better results online?
Businesses have been looking for practical methods to track and understand what users are doing on their web sites since websites first appeared. From basic tracking counters, to very sophisticated statistical tracking tools like Google Analytics that can track and display an exceptional level of key data.
Understanding user behavior is vitally important for the success of your website, not only because it enables you to understand what visitors are doing so you can better your results, but research also proves that previous consumer behavior is the most reliable indicator of future behaviour. It’s a more reliable predictor in fact, than knowing demographics.
While being able to see key details such as the number of visitors are checking out your site, which pages they are landing on and leaving from, how long they are remaining on your site for, which terms people are searching for, page views, referring web sites, etc …, is extremely useful, wouldn’t it also be fantastic to be able to view exactly what visitors are doing, where on your site they are visiting the longest time on, what links they are clicking on, what parts of your site visitors are most intrigued about, and so on?
Fortunately, heat map technology makes this possible. Web heatmaps have been used to help locate areas in a web page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of web analytics and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking with recorded session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software tool that works with WordPress (and other programs) and that visually tracks your web site visitors’ movements and creates live heatmaps showing where they are clicking and where they are scrolling throughout your site.
The HeatMapTracker application lets you track every move your visitors make.
More info: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the specific challenges that are preventing your readers from fully engaging with your site, like unclear site navigation elements, or distracting adverts. As the website owner, you can guide your users to complete certain actions, such as opting into a newsletter or click on certain links.
While Google Analytics has its overlay feature that can show you which links on a web page users are clicking, a heatmap can also display any clicks that visitors make on your site, whether they are actual links or not. This is important because if a heatmap analysis reveals that visitors are clicking on a graphic element that they imagine to be a link, but is actually not a link, you would be able to quickly change this by adding a link to the image, or make it perfectly clear to your visitors that the image is not a link.
In short, heat maps are one of the most useful methods to test your site design, see how readable your site is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track visitor behavior on your website:
Observe Everything Users Are Doing On Your Website
The script creates a playback video of every browsing session on your website, enabling you to monitor all page clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The application is hosted on your server, giving you no limits on recordings and playbacks.
Unlimited Updates & Enhancements
There is a one-time cost to purchase the HeatMapTracker software, after which you are then entitled to receive unlimited upgrades and all future enhancements.
Some additional benefits of the Heat Map Tracker software include:
- Improve Site Usability: By seeing how visitors use your site, you can spot problem areas preventing users from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing Visitor Behaviour: The video playbacks of your visitors’ browser sessions let you observe exactly what takes place on your web site. Screen overlays let you see exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they browse on a particular area, how far they scroll down your site and more! No more guessing or hoping … just factual data of what goes on when people visit your web site.
- Increase Website Sales: HeatMap Tracker lets you improve visitor engagement with your site, which increases sales and conversion rates. There are a number of ways to do this and we present some of these in the “Tips” section later in this review.
Features
HeatMap Tracker includes many unique features for WordPress users. Here are just a few of these:
- Quick and easy to install and configure. Ready to use in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and measure how far down your sales pages your users read down to as a benchmark of the length of time your content can keep them interested. HeatMap Tracker lets you study each and every visitor experience to see how they interact with your site or particular pages on your web site.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can capture visitor sessions on your pages for a day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on pages that your readers care about. You can also see regional demographic data of your visitors and see where they are visiting from.
Additional features:
The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials that users have submitted regarding the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:
- Learn what’s working (i.e. where visitors are clicking) and what’s not working (where users are not going to). For example, are users watching your videos? Are they clicking on graphic elements thinking that they link to somewhere else?
- Get useful data on ways to refine your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experiments to improve your website’s “first impression”, or maximize the impact of the site’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a content section should be included, edited, or removed.
- Produce “before” and “after” comparison reports for web-related services.
- Test whether visitors prefer to click images vs buttons vs text links, and how specific user segments engage within your website.
- Review suspected website security problems and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering robust products and support. The member download area includes video tutorials for installing and setting up the software.
Product Cost
HeatMap Tracker comes in 3 versions:
- Basic (Single) License – Use on 1 domain. Cost = $197.00 One-off payment.
- Professional License – Use on up to 10 websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital marketing agencies. Price = $497.00 Single Payment.
Note: Pricing for the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was correct when this review was written. This may not be the actual pricing set by the software seller when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics can provide good data on things such as the number of people arriving on your pages, how they are finding it and what they are doing during their visits. However, if you want to truly gain a real-time understanding into how your website and its content is helping your visitors to engage with your digital presence, then a heat map analytics application can be very practical.
We recommend that you consider purchasing a license of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to get more sales.
For complete details, visit the software website: HeatMapTracker – Live Click-Tracking & Heat Map Tracker
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