The ability to track and monitor visitor behavior is absolutely vital to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is going on on your web site, how can you know what areas need improving?
Business owners have been looking for ways to track and analyze what is happening since web sites were first created. From simple counters that track the number of visitors, to very sophisticated and powerful statistical tracking tools like Google Analytics which track incredible data.
Measuring user behavior is very important for the success of your online business strategy, not only because it allows you to understand what visitors are doing so you can improve your results, but research also proves that previous visitor behavior is the best indicator of future behaviour. More reliable, in fact, than knowing visitor demographics.
While being able to track valuable reports such as the number of web users are landing on your site, which pages they are entering and exiting, how long they are remaining on your website for, keyword searches, page views, referring pages, etc …, is vitally useful, wouldn’t it also be excellent to be able to know precisely what visitors are clicking on, where on your pages they are navigating through, which links they are clicking on, what areas of your page visitors are most intrigued about, and more?
Fortunately, heatmap technology makes this possible. Website heat maps can be used to help locate areas in a web site page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your arsenal of key business analysis tools with a simple to use and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other CMS applications) and that visually tracks your website visitors’ complete journey and creates instant heatmaps showing precisely where they are clicking and where they scroll throughout your site content.
The HeatMapTracker analytics tool also lets you look over the shoulders of every person who comes to your web site.
More info: Heat Map Tracker
Benefits
The better you know how your readers engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully benefiting from your site, such as unclear navigation layouts, or disruptive adverts. As a site owner, you can encourage your site visitors to perform certain actions, such as join your newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can show you which links on a web page visitors are clicking, a heatmap can display any clicks that visitors make on your page, regardless of whether these are actual links or not. This is a significant difference because if a heat map analysis reveals that readers are clicking on an image that they suppose to be a link, but is actually not a link, you could easily change this by adding a link to the image, or make it perfectly clear to your visitors that the image is not a hyperlink.
In short, heat maps can be one of the most useful methods to test your site design, measure how readable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your web site:
Record Everything Users Do On Your Web Site
Heat Map Tracker records every browsing movement on your site, enabling you to capture all clicks, eye-tracking and scrolls.
Complete Control With No Limitations
The software is self-hosted, giving you unrestricted visitor recordings and playbacks.
Lifetime Upgrades And Enhancements
There is a one-off investment to purchase the script, after which you are then entitled to receive unlimited updates and new features for life.
Additional application benefits include:
- Improve Your Marketing: By seeing how visitors use your website, you can uncover obstacles preventing users from taking desired actions and reach your site benchmarks.
- Stop Guessing Visitor Behavior: The screen video recordings of your visitors’ browser sessions let you understand exactly what takes place on your site. Overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they choose to stay in a specific section, how quickly they scroll down your content and more! No more guesses or making wrong assumptions … just pure data of what takes place when visitors visit your web pages.
- Increase Website Sales: HeatMap Tracker helps you improve visitor engagement with your site, which creates better sales and conversions. There are many ways to do this and we discuss a few of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker provides many unique features for web site owners. Here are just some of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and monitor how far down your product pages your visitors scroll down to as a measure of the length of time your sales message can keep them engaged. Heat Map Tracker lets you review and analyze each and every visitor action to see how visitors interact with your site or some pages on your website.
- Unlimited visitor recording and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can measure visitor sessions on your site for a day, a few weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that your readers care about. You can also review regional location data of all visitors and discover where they are visiting from.
Additional features:
The table below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials that customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your results:
- Learn what works (i.e. where users click) and what doesn’t work (where people aren’t going to). For example, are visitors watching your videos? Are they clicking on images assuming that these may link to another section?
- Get insights on how to optimize your landing pages, sign up forms, memberships, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” testing to improve your site’s visitor impact, or maximize the impact of your landing page’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify whether any content needs to be inserted, changed, or deleted.
- Produce “before” and “after” comparison reports for digital services.
- Test if users tend to click images vs buttons versus text links, and how specific user segments engage with your site.
- Investigate confirmed site security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering reliable products and product support. The members area includes video tutorials for installing and setting up the software.
Product License Pricing
HeatMapTracker comes in three separate versions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to 10 websites. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 Single Payment.
Please Note: The price of the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software retails for the prices shown above. This may not be the actual pricing charged by the software author when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics can provide great metrics on things such as how many people are arriving on your site, how they found it and what they do during their visits. However, to really gain a real-time understanding into how your web site and your content is helping your visitors to engage with your business online, then a heat map analytics application can be a great way to do this.
We recommend that you consider purchasing a license of HeatMap Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to get more online sales.
For more information, visit the software website: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracking Software
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