Being able to track and monitor visitor behavior is absolutely important to the success of your business online.
The old management saying ”you can’t manage what you can’t measure” is as important in the digital age as it has ever been. If you don’t know what is happening when users arrive on your website, then how can you know what areas of your site need to be improved?
Business owners have been looking for ways to track and analyze user behavior since web sites first appeared. From simple tracking counters, to powerful and sophisticated analytical software like Google Analytics and other applications that can track and display an incredible amount of measurements.
Analyzing visitor behavior is vitally important for a successful digital marketing strategy, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that past consumer behaviour is the most reliable indicator of future behaviour. More reliable, in fact, than knowing demographics.
While the ability to understand key information such as how many unique web users are arriving on your site, which pages they are landing on and leaving from, how long they are staying on your website for, keyword searches, page views, referring pages, etc …, is highly useful, wouldn’t it be useful to track exactly what users are clicking on, where they are navigating around in, what links they are clicking on, which parts of your page they are pausing to read more about, and more?
Fortunately, heat map tracking technology makes this easy. Web heatmaps can be used to help locate areas in a web page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking with video session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that is compatible with WordPress and that visually tracks your web site users’ complete journey and generates instant heatmaps showing precisely where users click and where they are scrolling throughout your web pages.
The HeatMapTracker software allows you to see your website from your visitor’s perspective.
To learn more about this software go here: HeatMap Tracker
Benefits
The more you know how your users are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that are preventing your users from fully benefiting from your site, like unclear site navigation elements, or distracting adverts. As a website owner, you can encourage your site visitors to perform certain actions, such as opting into your newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature that can give you an idea of which links on your page users are clicking, a heat map will display any clicks that users make on your site, regardless of whether these are actual links or not. This is important because if a heatmap analysis helps you discover that users are clicking on an image that they imagine to be a link, but happens to not be a hyperlinked image, you can easily change this by adding a link to the image, or make it perfectly clear to your readers that the image is not a hyperlink.
Heat maps, therefore, are one of the best ways to test the design of your site, measure how readable your content is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track visitor behaviour on your web site:
Capture Everything Visitors Do On Your Web Pages
HeatMapTracker captures every visitor movement on your site, allowing you to capture all links and buttons clicked, eye-tracking and page scrolls.
Full Control Without Restrictions
The application is hosted on your server, giving you no-limit user recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive lifetime updates and all future enhancements.
Additional software benefits include:
- Improve User Experience: By seeing how visitors navigate your site, you can identify problems that prevent visitors from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing Visitor Behavior: The screen video playbacks of your visitors’ browsing sessions let you know precisely what happens on your site. Screen overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse in a specific location, how fast they navigate down your content and more! No more guesses or hoping … just accurate intel of what happens when users navigate around your website.
- Increase Visitor Engagement: Heat Map Tracker helps you improve user interaction with your site, which improves sales and conversion rates. There are a number of ways to do this and we present a few of these in the “Tips” section further below.
Software Features
HeatMap Tracker offers many features for site owners. Here are just a few of these:
- Quick and simple to install and set up. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and measure how far down your product pages your users read down to as a measure of the length of time your web copy can engage them for. Heat Map Tracker lets you review and analyze every single visitor action to see how users are interacting with your site or particular pages on the site.
- Unlimited session screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can capture user sessions on your pages for a few days, a few weeks, one month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your users are gravitating towards and how they interact with each page’s content, allowing you to spend more time on pages that users care about. You can also see regional demographic data of your visitors and see where they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials that customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Learn what works (i.e. where visitors click) and what doesn’t work (where people are not clicking). For example, are people engaging with your videos? Are they clicking on images believing that they lead to somewhere else?
- Get useful data on ways to optimize your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of your landing page’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a page element should be inserted, redesigned, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze if visitors tend to click images vs buttons vs text links, and how particular user segments engage within your web site.
- Investigate confirmed site security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a recognized internet marketer with a solid reputation for providing exceptional products and support. The members area includes video tutorials for installing and configuring the software.
Software Price
HeatMap Tracker comes in 3 different versions:
- Basic (Single) License – Licensed for one site. Price = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to 10 sites. Price = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it ideal for web service providers. Price = $497.00 One-off payment.
Please Note: Pricing details of the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the price at the time this review was published. This may not be the actual price set by the software author when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services such as Google Analytics can give you some important data on things such as the number of people finding your site, how they are finding it and what they do during their visits. However, if you want to truly gain a real-time understanding into how your site and its content is helping your visitors to engage with your digital presence, then a heatmap analytics tool can be very practical.
We recommend buying a license of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, visitor engagement and to increase online sales.
To learn more, visit the software website here: Heat Map Tracker – Live ClickTracking And Heat Map Tracking Plugin
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