The ability to track, monitor and view the behavior of visitors on your website is extremely important to your online success.
The management saying ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening on your web pages, then how would you know what needs to be improved?
Businesses have been searching for ways to track and analyze what is happening since websites first appeared. From simple tracking counters, to powerful statistical tracking tools like Google Analytics and other applications that track and display incredibly rich key information.
Tracking visitor behavior is vitally important for the success of your digital marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your results, but it’s also been shown over and over that past user behaviour is the best indicator of future behavior. Better, in fact, than knowing visitor demographics.
Although being able to track valuable metrics like the number of unique web visitors are coming to your site, which pages they are coming and leaving from, how long they are staying on your site for, which terms people are searching for, page views, referring sites, etc …, is extremely important, wouldn’t it be useful to track precisely what visitors are doing, where on your pages they are navigating through for the longest periods, which links they are clicking on, which areas of the site they are reading, and so on?
Fortunately, heat map tracking technology makes this possible. Web heatmaps are used to locate areas in a web site page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box using an easy-to-install and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress (and other web applications) and that lets you record your web site visitors’ complete journey and generates instant heatmaps showing exactly where users are clicking and where they are scrolling throughout your pages.
The HeatMapTracker software lets you record every move your visitors make.
For more details, visit the software site here: HeatMap Tracker
Benefits
The more accurate data you have about how your users are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the exact challenges that prevent your site visitors from fully benefiting from your site, like confusing navigation elements, or distracting ads. As a website owner, you can encourage your users to complete certain actions, such as opt into a newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature that can show you which links on your page are being clicked, a heatmap will reveal any clicks that users make on your page, regardless of whether these are links or not. This is important because if a heatmap report helps you discover that visitors are clicking on an image that they imagine to be a link, but turns out not to be a hyperlinked image, you could easily fix this by linking the image to the destination your visitors are trying to get to, or let your users know that the image is not linked.
In short, heat maps are one of the most useful methods to test the design of your website, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your site:
Record Everything Users Are Doing On Your Website
Heat Map Tracker records every browsing session on your site, enabling you to see all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Full Control Without Limitations
The script is hosted on your server, giving you no-limit session recording and playbacks.
Unlimited Updates & Enhancements
There is a one-time investment to purchase the application, after which you are then entitled to receive unlimited software upgrades and all future enhancements for free.
Some additional script benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors use your site, you can discover problem areas that prevent users from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing Visitor Behaviour: The screen video playbacks of your visitors’ browsing sessions reveal exactly what happens on your website. Overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they stay on a particular area, how quickly they travel down your site and more! No more guessing or hoping … just real information of what happens when people explore your web site.
- Increase Visitor Engagement: HeatMap Tracker lets you improve visitor engagement with your site, which creates better sales and conversion rates. There are many ways to achieve this and we discuss a number of these in the “Tips” section further below.
Features
Heat Map Tracker offers many features for WordPress users. Here are just a few of these:
- Fast and simple to install and set up. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and see how far down the page your visitors scroll down to as a benchmark of how long your sales message can keep them interested. The software lets you review and analyze each and every user action to help you learn how visitors are interacting with your website or certain pages on your website.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can record user sessions on your website for a few days, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can quickly see the top pages your visitors are moving towards and how they interact with the content on each page, allowing you to spend more time on pages that your readers care about. You can also view regional demographics of your visitors and learn which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and feedback that plugin users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Discover what’s working (i.e. where users are clicking) and what doesn’t work (where users aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images believing that these are links to somewhere else?
- Get ideas on how to refine your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” experiments to improve your home page’s visitor impact, or maximize the impact of your website’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if a page element could be included, changed, or deleted.
- Produce “before” and “after” case studies for web-related services.
- Compare whether users tend to click images versus buttons vs text links, and how particular user segments interact within your website.
- Troubleshoot confirmed site security exploits or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering great products and product support. The member download area contains video instructions for installing and setting up the software.
Software Price
HeatMap Tracker comes in three versions:
- Basic (Single) License – Single use only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to 10 sites. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Price = $497.00 One-time.
Please Note: The price of the HeatMap Tracker software depends on whether there are any promotions or limited-time specials being offered. Presently, the product is being retailed for the pricing shown above. This may or may not be the actual pricing charged by the product developer when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services like Google Analytics can provide you with important information on things such as the number of people finding your website, how they are finding it and what they are doing whilst on your web pages. However, to truly gain a real-time understanding into how your site and your content is helping your visitors to connect with your digital presence, then a heat map analytics software application can be extremely useful.
We recommend buying a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and to get more sales of your products or services.
For more information, visit the software website: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracker
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