Being able to track and see the behavior of visitors on your web site is absolutely vital to the success of your business online.
The old business management adage “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is happening when visitors arrive on your site, then how will you get better results?
Business owners have looked for ways to track and understand visitor behaviour since web sites first appeared. From basic tracking counters, to sophisticated statistical tracking software like Google Analytics that deliver incredibly granular metrics.
Analyzing user behavior is vitally important for a successful website, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that previous user behaviour is the best indicator of future behaviour. More reliable, in fact, than knowing visitor demographics.
While being able to view statistical reports such as how many unique web users are checking out your web site, which pages they are landing on and leaving from, how long they are staying on your site for, what keywords people are searching for, page views, referring websites, and so on, is highly essential, wouldn’t it also be fantastic to track precisely what visitors are reading, where on your pages they are navigating around in, which links they are clicking on, what parts of the page visitors are pausing on, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Web heatmaps have been used to display areas of a website page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of statistical software and session replay software.
If you own a WordPress-powered website, then it’s easy to add heatmap tracking with session replays to your collection of essential site analysis tools with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that works with WordPress and that lets you visually record your site users’ every movement and creates instant heatmaps that show precisely where users click and where they scroll on your website.
HeatMapTracker analytics tool lets you see your site from your visitor’s unique point of view.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact obstacles that are preventing your visitors from fully benefiting from your website, such as confusing site navigation layouts, or disruptive ads. As a site owner, you can guide your users to perform certain actions, such as signing up to a newsletter or click on specific links.
While Google Analytics has its overlay feature that can show you which links on a web page are being clicked, a heatmap can also reveal any clicks that visitors make on your site, regardless of whether they are actual links or not. This is a significant benefit because if a heatmap analysis helps you discover that visitors are clicking on an image which they imagine to be a link, but is actually not a hyperlinked image, you can quickly remedy this by linking the image to the destination URL your readers are trying to get to, or let your visitors know that the image is just a graphic.
In short, heatmaps can be one of the best methods to test your site design, see how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track visitor behaviour on your web site:
See Everything Visitors Do On Your Site
Heat Map Tracker captures every user browsing session on your website, enabling you to view all clicks, eye-tracking and scrolls.
Complete Control With No Restrictions
The software is hosted on your own server, giving you no limits on visitor recordings and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off cost to purchase the software, after which you are then entitled to receive unlimited application upgrades and enhancements for life.
Additional benefits of the software include:
- Improve User Experience: By seeing how visitors navigate your web pages, you can uncover problems preventing visitors from taking desired actions and improve visitor engagement.
- No More Guessing Visitor Behavior: The video recordings of your users’ sessions allow you to observe precisely what is taking place on your site. Click overlays let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they browse in a specific spot, how quickly they navigate down your site and more! No more guessing or assuming wrongly … just pure data of what takes place when people come to your web pages.
- Increase Online Sales: Heat Map Tracker helps you improve visitor engagement with your business, which creates better sales and conversions. There are many ways to achieve this and we present a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker includes many features for WordPress users. Here are just some of these:
- Fast and simple to install and set up. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors look at and observe how far down your sales or product pages your visitors scroll down to as a measure of how long your content can engage them for. The software lets you analyze every single visitor experience to help you see how visitors are interacting with your site or particular pages on the website.
- Unlimited session screen captures and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can spy on users on your pages for a day, a week or two, one month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all sessions the heatmap analytics software has recorded for each project. You can easily see the top pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that visitors are more interested in. You can also see regional location data of your visitors and learn where they are visiting from.
Additional software features:
The table below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and feedback that users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what’s working (i.e. where users are clicking) and what’s not working (where visitors are not clicking). For example, are people engaging with your videos? Are they clicking on images believing that they are links to somewhere else?
- Get insights on how to optimize your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get practical data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of your site’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether any new content should be inserted, changed, or taken out.
- Produce “before” and “after” comparison reports for web services.
- Compare whether users tend to click on images vs buttons versus text links, and how particular user segments interact with your web site.
- Diagnose suspected website security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing robust products and product support. The product download area includes video instructions for installing and setting up the software.
Software Cost
Heat Map Tracker comes in three different editions:
- Basic (Single) License – Single installation only. Price = $197.00 One-off payment.
- Professional License – Licensed for up to 10 websites. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the other editions (click-tracking, heat maps, session recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition lets you install the software on as many sites as you want, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Cost = $497.00 Single Payment.
Note: Price details for this product depends on whether there are any promotions or limited-time special offers. Presently, the plugin sells for the prices shown above. This may or may not be the actual pricing charged by the software developer when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics provide great information on things such as the number of people finding your pages, how they find it and what they are doing whilst on your site. However, if you want to really gain deep knowledge into how your website and its content is being used by your visitors to engage with your business online, then a heatmap analytics software tool can be very practical.
We suggest purchasing a license of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, visitor engagement and for increasing your online sales.
For complete details, check out the software here: HeatMap Tracker – Real-Time Click-Tracking And Heat Map Tracking Software
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