Being able to track the behavior of visitors and users on your website or blog is most important to your online success.
The adage “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is happening when visitors arrive on your website, how will you improve your results online?
Website users have looked for ways to track and understand what is happening since websites were first created. From simple tracking counters, to sophisticated statistical tracking tools like Google Analytics and other applications that deliver an exceptional level of key data.
Learning about user behavior is very important for the success of your digital presence, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also confirms that past visitor behavior is the best indicator of future behavior. It’s a better indicator, in fact, than demographics.
While the ability to view statistical reports like the number of web visitors are coming to your website, which pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, average page views, referring web sites, and so on, is highly essential, wouldn’t it be excellent to be able to know precisely what users are clicking on, where on your site they are staying the longest time on, what hyperlinks they are clicking on, what areas of your site they are mostly interested in, and so on?
Fortunately, heat map technology makes this easy. Website heatmaps are used to monitor areas in a web page that visitors scan most frequently. Web heatmaps can also be used alongside other forms of web analytics and session replay software.
If you own a WordPress-powered site, then you can easily add heatmap tracking with session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other website programs) and that visually records your site users’ complete journey and generates live heat maps that show exactly where they are clicking and where they are scrolling throughout your website.
The HeatMapTracker analytics tool lets you look over the shoulders of every person who comes to your web site.
For more details, visit the script site here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your readers are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact challenges that prevent your site visitors from fully engaging with your site, like confusing navigation elements, or disruptive ads. As a site owner, you can help your visitors to perform certain actions, such as opting into a newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of what links on a web page are being clicked, a heat map will also show you any clicks that visitors make on your page, regardless of whether these are actual links or not. This is important because if a heat map report helps you discover that visitors are clicking on an image that they suppose to be a link, but happens to not be a link, you could easily edit this by linking the image to the page your users are trying to get to, or let your readers know that the image is just a graphic.
Heatmaps, therefore, are one of the most useful ways to test the design of your website, assess how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behaviour on your site:
Observe Everything Users Are Doing On Your Site
HeatMap Tracker records every visitor session on your web site, enabling you to observe all page clicks, eye-tracking and page scrolls.
Full Control With No Restrictions
The script allows you to self-host the technology, giving you no restrictions on recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-off investment to buy the HeatMapTracker script, which then entitles you to receive unlimited updates and enhancements.
Additional script benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your website, you can uncover challenges preventing users from taking desired actions and correct these.
- Stop Guessing Visitor Behaviour: The video playbacks of your visitors’ browser sessions show you precisely what is taking place on your site. Overlays let you see exactly which links and buttons users click on, where they are drawn to most on your website, how long they choose to stay on a particular area, how fast they scroll down your site and more! No more guessing or hoping … just accurate evidence of what happens when people move around your website.
- Increase Online Sales: HeatMap Tracker helps you improve visitor engagement with your business, which increases your online sales and conversion rates. There are many ways to do this and we present some of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker provides many features for WordPress users. Here are just some of these:
- Quick and simple to install and configure. Ready to use in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your pages visitors look at and observe how far down your sales or product pages your users scroll as a measure of the length of time your sales message can engage them for. The software lets you study each and every user experience to see how users interact with your site or specific pages on your site.
- Unlimited visitor screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can capture visitor sessions on your site for one day, a few weeks, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all recorded user sessions the heatmap analytics software has recorded for all projects. You can easily view the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your users are more interested in. You can also analyze regional demographic data of all visitors and learn where they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Here are some of the testimonials users have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Discover what’s working (i.e. where people are clicking) and what’s not working (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements believing that they link to another area of your site?
- Get ideas on ways to refine your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” testing to improve your home page’s “first impression”, or optimize the impact of your website’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether a page element should be added, modified, or taken out.
- Create “before” and “after” case studies for web services.
- Analyze if visitors prefer to click on images vs buttons vs text links, and how specific user segments engage within your site.
- Analyze potential website security issues or vulnerabilities.
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for delivering exceptional product quality and customer support. The product download area includes video tutorials for installing and configuring the software.
HeatMap Tracker is available in 3 separate versions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to 10 websites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web marketing service providers. Price = $497.00 Single Payment.
Note: The cost to purchase the HeatMap Tracker software depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this review was published. This may not be the actual pricing set by the product developer when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing details here:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
Analytics services such as Google Analytics provide very useful metrics on things such as the number of people arriving on your pages, how they find it and what they are doing whilst visiting your site. However, if you want to really gain deeper insights into how your web site and its content is helping your visitors to connect with your business online, then a heat map analytics tool can be a very practical way to do this.
We recommend that you consider getting a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to make more sales.
For complete details, visit the software website: Heat Map Tracker – Real-Time Click-Tracking & Heat Map Tracking Software