The ability to track and see the behavior of visitors and users on your site is absolutely vital to the success of your business online.
The adage “if you can’t measure it, you can’t manage it” is as true in the digital age as always. If you don’t know what is happening when users arrive on your web site, how will you get better results?
People have looked for ways to track and understand user behaviour since web sites first appeared. From simple tracking counters, to very powerful analytical tools like Google Analytics that track and display comprehensively detailed key data.
Analyzing visitor behaviour is vitally important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but research also proves that previous user behavior is the most reliable indicator of future behavior. It’s a more reliable indicator in fact, than knowing demographics.
Although the ability to see statistical data like how many visitors are arriving on your site, what pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, page views, referring pages, etc …, is highly important, wouldn’t it also be excellent to track exactly what visitors are reading, where they are navigating through, what hyperlinks they are clicking on, which areas of the page they are pausing on, and so on?
Fortunately, heat map technology makes this easy. Website heatmaps can be used to locate areas of a web site page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress (and other website programs) and that visually tracks your web site visitors’ entire journey and generates instant heat maps that show where they are clicking and where they are scrolling on your site content.
HeatMapTracker application allows you to see your site from your visitor’s unique perspective.
Go here to learn more: Heat Map Tracker
Benefits
The more information you have about how your visitors are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that prevent your site visitors from fully accessing your site, such as unclear site navigation layouts, or distracting adverts. As the site owner, you can guide your users to perform certain actions, such as joining your newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on your page are being clicked, a heatmap will also show you any clicks that visitors are making on your page, whether these are links or not. This is important because if a heat map analysis reveals that visitors are clicking on an image that they think is a link, but is actually not a link, you could quickly fix this by adding a link to the image, or make it absolutely clear to your users that the image is just a visual element.
In short, heat maps can be one of the best methods to test the design of your site, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track visitor behaviour on your web site:
Observe Everything Visitors Do On Your Web Site
Heat Map Tracker captures every user browsing session on your website, enabling you to capture all clicks, eye-tracking and scrolls.
Complete Control With No Restrictions
The software is hosted on your server, giving you no-limit recordings and pageviews.
Lifetime Updates & Enhancements
There is a one-off cost to own the script, after which you are then entitled to receive lifetime upgrades and enhancements.
Some additional benefits of the HeatMapTracker software include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your website, you can spot problems preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About User Behaviour: The video playbacks of your users’ browsing sessions let you understand exactly what takes place on your web site. Click overlays let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they hover in a particular location, how quickly they travel down your content and more! No more guesses or hoping … just accurate information of what takes place when visitors move around your site.
- Increase Website Sales: HeatMapTracker helps you increase user engagement with your business, which increases sales and conversions. There are a number of ways to achieve this and we’ll go over some of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many features for site owners. Here are just a few of these:
- Fast and simple to install and configure. Ready to go in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and see how far down the page your users scroll as an indicator of the length of time your content can retain their attention. HeatMap Tracker lets you review and analyze every single user session to see how they are interacting with your site or some pages on the website.
- Unlimited session recording and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can capture users on your pages for a few days, a few weeks, one month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on the content that visitors are more interested in. You can also monitor regional demographics of all visitors and see where they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials that users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your business:
- Learn what works (i.e. where visitors click) and what doesn’t work (where visitors aren’t clicking). For example, are users watching your videos? Are they clicking on images thinking that these may link to another destination?
- Get useful data on how to optimize your landing pages, signup forms, shopping cart, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” tests to improve your site’s visitor impact, or optimize the impact of the site’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify if a page element could be included, changed, or removed.
- Produce “before” and “after” case studies for digital services.
- Analyze if users prefer to click images vs buttons vs text links, and how particular user segments interact with your web site.
- Confirm potential website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering great products and support. The members area contains video tutorials for installing and setting up the software.
Software Price
Heat Map Tracker comes in three different versions:
- Basic (Single) License – Allows you to install on one website. Price = $197.00 One-off payment.
- Professional License – Installs on up to 10 domains. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, browser session recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital agencies. Price = $497.00 Single Payment.
Please Note: The price of HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. The price above was current when this review was published. This may not be the actual pricing charged by the plugin seller when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing information here:
Additional Software Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services such as Google Analytics can provide you with very useful information on things such as the number of people landing on your pages, how they found it and what they do whilst on your web site. However, to truly gain deeper insights into how your website and its content is being used by your visitors to engage with your business online, then a heat map analytics service can be extremely practical.
We suggest buying a license of HeatMapTracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to generate more sales of your products or services.
For more details, visit the software website: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Plugin
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