Being able to track, monitor and view the behavior of visitors and users on your website is very important to the success of your digital business.
The old business adage ”you can’t manage what you don’t measure” is as true in the digital economy as always. If you don’t know what is happening when users arrive on your web pages, how can you improve your online results?
Business owners have been searching for practical tools to track and analyze user behavior since web sites were first created. From simple counters that track how many people have viewed your web page, to powerful and sophisticated statistical tracking software like Google Analytics and other applications that track an incredible level of data.
Understanding visitor behaviour is important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but research also proves that past user behaviour is the best predictor of future behavior. It’s a more reliable indicator in fact, than user demographics.
While being able to analyze valuable data such as how many visitors are coming to your website, which pages they are coming and leaving from, how long they are staying on your site for, keywords searched, page views, referring pages, etc …, is extremely important, wouldn’t it be useful to be able to view exactly what visitors are reading, where they are staying the longest time on, what links they are clicking on, what areas of your content visitors are most interested in, and more?
Fortunately, heat map tracking technology makes this easy. Website heatmaps can be used to help locate areas on a website page most frequently scanned by online visitors. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you own a WordPress-powered web site, then it’s easy to add heatmap tracking with recorded session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other website programs) and that visually tracks your web site visitors’ entire session and generates live heat maps showing exactly where users are clicking and where they are scrolling throughout your pages.
HeatMapTracker application also lets you see your site from your visitor’s perspective.
More info: HeatMap Tracker
Benefits
The better you know how your readers interact with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully benefiting from your website, such as confusing navigation layouts, or disruptive banner ads. As the website owner, you can encourage your readers to complete certain actions, such as join a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of which links on a web page users are clicking, a heatmap can show you any clicks that visitors are making on your page, regardless of whether they are actual links or not. This is a significant benefit because if a heatmap report helps you discover that readers are clicking on a graphic element which they think is a link, but happens to not be a link, you can easily fix this by linking the image to the page your readers are trying to get to, or make it perfectly clear to your visitors that the image is just a graphic.
In short, heatmaps can be one of the most useful methods to test the design of your website, see how navigatable your site is and help to improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor visitor behavior on your web site:
See Everything Users Do On Your Web Pages
Heat Map Tracker captures every visitor movement on your web site, enabling you to observe all clicks, eye-tracking and page scrolls.
Complete Control With No Limitations
The application is self-hosted, giving you unlimited user recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time cost to own the application, which then entitles you to receive lifetime upgrades and enhancements.
Some additional software benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web site, you can identify issues preventing users from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behaviour: The screen video recordings of your visitors’ browser sessions reveal exactly what takes place on your website. Overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they choose to stay on a specific location, how far and quickly they navigate down your pages and more! No more guesses or hoping … just real evidence of what happens when people visit your web pages.
- Increase Website Sales: Heat Map Tracker helps you increase user engagement with your business, which creates better online sales and conversion rates. There are many ways to achieve this and we present several of these in the “Tips” section further below.
Software Features
HeatMapTracker provides many unique features for web site owners. Here are just some of these:
- Fast and simple to install and implement. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time reading and see how far down your page your visitors scroll as an indicator of the length of time your site or content can retain their attention. HeatMapTracker lets you analyze each and every visitor action to help you learn how users interact with your site or certain pages on the website.
- Unlimited session screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can spy on user sessions on your site for 1 day, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that your visitors are more interested in. You can also analyze regional demographics of your visitors and discover which part of the world they are visiting from.
Additional features:
The image below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials that plugin customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your website to improve your results:
- Learn what’s working (i.e. where users are clicking) and what doesn’t work (where people aren’t going to). For example, are visitors engaging with your videos? Are they clicking on images believing that they may be linking to somewhere else?
- Get useful information on ways to optimize your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” tests to improve your website’s “first impression”, or maximize the impact of your home page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify whether any section of your content should be inserted, modified, or deleted.
- Produce “before” and “after” comparison reports for web services.
- Analyze if users prefer to click images versus buttons versus text links, and how particular user segments engage within your website.
- Investigate potential website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a respected internet marketer with a solid reputation for delivering great products and support. The members area contains video tutorials for installing and setting up the software.
Software Cost
HeatMapTracker is available in three versions:
- Basic (Single) License – Installs on one domain. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to ten websites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Price = $497.00 Single Payment.
Note: The cost of purchasing the Heat Map Tracker software depends on whether there are any promotions or limited-time specials being offered. Presently, the product retails for the pricing shown above. This may or may not be the actual pricing set by the software seller when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services such as Google Analytics provide useful data on things such as the number of people arriving on your website, how they found it and what they do whilst visiting your website. However, to really gain a real-time understanding into how your website and your content is being used by your visitors to connect with your business online, then a heatmap analytics software tool can be very practical.
We recommend getting a license of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and for generating more sales.
For more information, visit the software website here: Heat Map Tracker – Real-Time ClickTracking & Heat Map Tracking Software
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