Being able to track and see the behavior of visitors on your website or blog is absolutely important to your online success.
The old adage ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening on your web pages, then how will you improve your results?
Business owners have been looking for ways to track and analyze visitor behavior since websites were first developed. From simple counters that track how many people have viewed your web site, to sophisticated analytical software like Google Analytics and other applications which track and display granular key measurements.
Measuring visitor behavior is vitally important for a successful digital business, not only because it enables you to understand what visitors are doing so you can improve your results, but testing also confirms that past consumer behaviour is the best indicator of future behavior. It’s an even better predictor, in fact, than demographics.
While the ability to track statistical data such as the number of unique visitors are landing on your website, what pages they are arriving on and departing from, how long they are remaining on your site for, what keywords are being searched for, average page views, referring pages, and so on, is vitally essential, wouldn’t it be excellent to be able to track exactly what visitors are doing, where they are staying the longest for, what links they are clicking on, which parts of the page they are reading, and more?
Fortunately, heat map technology makes this possible. Website heatmaps can be used to monitor areas of a web site page that online visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay tools.
If you own a WordPress-powered site, then it’s easy to add heat map tracking with recorded visitor session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that lets you visually track your site visitors’ entire session and creates instant heat maps showing where they are clicking and where they are scrolling throughout your pages.
HeatMapTracker software lets you spy on every action your users make.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users engage with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully engaging with your site, such as unclear site navigation elements, or distracting design elements. As the website owner, you can help your visitors to perform certain actions, such as signing up to a newsletter or click on specific links.
While Google Analytics has its overlay feature which can show you what links on your web page are being clicked, a heatmap can also show you any clicks that users are making on your site, regardless of whether they are actual links or not. This is important because if a heat map report reveals that users are clicking on an image which they suppose to be a link, but is actually not a link, you can easily fix this by adding a link to the image, or let your readers know that the image is just a visual element.
In short, heatmaps can be one of the best methods to test your site design, measure how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your web site:
See Everything Users Do On Your Web Site
Heat Map Tracker creates a playback video of every visitor session on your site, allowing you to monitor all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The software is self-hosted, giving you no restrictions on session recording and playbacks.
Free Upgrades & Enhancements
There is a one-off cost to purchase the application, after which you are then entitled to receive unlimited software upgrades and enhancements for life.
Additional application benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can spot difficulties that prevent users from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing About User Behavior: The screen video recordings of your users’ sessions reveal precisely what takes place on your site. Click overlays let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they browse on a specific location, how far and quickly they navigate down your pages and more! No more guesses or assuming wrongly … just real evidence of what goes on when visitors land on your website.
- Increase Online Sales: HeatMap Tracker lets you increase visitor interaction with your business, which increases sales and conversions. There are many ways to achieve this and we’ll list a number of these in the “Tips” section further below.
Features
HeatMap Tracker offers many great features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and measure how far down your product pages your users read down to as an indicator of how long your website and/or sales copy can retain their attention. The software lets you analyze each and every user session to help you understand how they interact with your website or particular pages on the website.
- Unlimited visitor screen captures and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can capture users on your website for one day, a couple of weeks, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for each project. You can easily view which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving pages that visitors are more interested in. You can also view regional demographic data of all visitors and discover which part of the world they are visiting from.
Additional features:
The image below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what’s working (i.e. where people click) and what’s not working (where people are not clicking). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that these may be links to another destination?
- Get ideas on ways to refine your landing pages, sign-up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- conduct “above the fold” testing to improve your site’s “first impression”, or maximize the impact of your home page’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if an element on the page could be added, edited, or deleted.
- Create “before” and “after” case studies for digital services.
- Analyze if users tend to click on images vs buttons vs text links, and how specific user segments engage with your web site.
- Investigate suspected site security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing exceptional product quality and customer support. The members area contains video tutorials for installing and setting up the software.
Product Cost
HeatMapTracker comes in three separate editions:
- Basic (Single) License – Allows you to install on 1 domain. Price = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to 10 sites. Cost = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, browser replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license allows you to install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web service providers. Price = $497.00 Single Payment.
Please Note: Current pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the product is selling for the amounts shown above. This may not be the actual pricing charged by the plugin seller when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services such as Google Analytics can give you some good information on things such as how many people are visiting your site, how they found it and what they are doing during their visits. However, to really gain deep knowledge into how your site and its content is helping your visitors to connect with your business online, then a heatmap analytics software application can be extremely useful.
We suggest purchasing a copy of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to make more sales.
For more information, check out the software here: HeatMap Tracker – Live ClickTracking & Heat Map Tracking Software
***
