Being able to track the behavior of visitors and users on your website or blog is absolutely vital to your online success.
The business saying “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is happening on your website, how will you get better results?
Businesses have looked for smart tools to track and analyze visitor behavior since web sites first appeared. From basic counters that track how many people have viewed your web page, to sophisticated analytical software like Google Analytics which can track detailed metrics.
Measuring user behavior is important for the success of your digital presence, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that past user behaviour is the best way to predict future behavior. Better, in fact, than knowing user demographics.
Although being able to analyze statistical data such as how many visitors are coming to your web site, what pages they are coming and leaving from, how long they are remaining on your site for, what terms are being searched for, unique page views, referring web sites, and so on, is extremely important, wouldn’t it also be useful to be able to track precisely what users are doing, where on your site they are navigating around in, what links they are clicking on, which parts of the content visitors are browsing, and so on?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps are used to analyze areas in a web page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered web site, then you can easily add heat map tracking and session replays to your arsenal of key website analysis tools using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software script that works with WordPress and that visually tracks your website users’ entire session and creates instant heatmaps showing where users are clicking and where they are scrolling throughout your site content.
The HeatMapTracker analytics tool lets you see your website from your visitor’s point of view.
Go here to learn more: Heat Map Tracker
Benefits
The more accurate data you have about how your visitors are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully engaging with your site, such as unclear site navigation layouts, or disruptive banner ads. As a site owner, you can help your users to perform certain actions, such as sign up to a newsletter or clicking on certain links.
Although Google Analytics has an overlay feature which can give you an idea of what links on a web page are being clicked, a heat map can also reveal any clicks that visitors make on your site, whether they are actual links or not. This is an important difference because if a heat map report reveals that users are clicking on an image that they think is a link, but happens to not be a link, you can quickly edit this by linking the image to the page your visitors are trying to get to, or let your users know that the image is not linked.
In short, heatmaps can be one of the best methods to test your site design, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behaviour on your site:
See Everything Visitors Are Doing On Your Web Site
HeatMap Tracker creates a screen video of every browsing movement on your site, enabling you to record all which links and buttons are being clicked, eye-tracking and scrolls.
Complete Control Without Restrictions
The script is hosted on your server, giving you no limits on session recording and pageviews.
Free Upgrades And Enhancements
There is a one-time cost to own the script, which entitles you to receive free updates and enhancements.
Additional software benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your website, you can spot obstacles that prevent users from taking desired actions and optimize your site.
- Stop Guessing About User Behavior: The video playbacks of your users’ browsing sessions let you see precisely what takes place on your web site. Overlays let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they browse on a specific spot, how fast they scroll down your pages and more! No more guesses or hoping … just factual metrics of what happens when visitors come to your web site.
- Increase User Engagement: HeatMap Tracker helps you increase user engagement with your site, which increases sales and conversion rates. There are a number of ways to do this and we’ll present a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker provides many features for WordPress users. Here are just some of these:
- Fast and easy to install and configure. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and see how far down your page your visitors read down to as a measure of the length of time your web copy can keep them engaged. Heat Map Tracker lets you study each and every visitor action to see how visitors interact with your site or certain pages on your website.
- Unlimited session screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can capture user sessions on your pages for a few days, one week, one month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total recorded sessions Heat Map Tracker has recorded for each project. You can quickly see which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that visitors care about. You can also review regional demographics of all visitors and see which part of the world they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your results:
- Understand what works (i.e. where users click) and what’s not working (where users are not going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that they may be linking to somewhere else?
- Get useful data on how to refine your landing pages, sign up forms, sales funnel, navigation, etc.
- Get practical data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” experimentation to improve your site’s “first impression”, or maximize the impact of the website’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a section of your content needs to be inserted, edited, or removed.
- Create “before” and “after” comparison reports for web-related services.
- Analyze whether visitors tend to click on images versus buttons vs text links, and how particular user segments engage with your web site.
- Review suspected website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a recognized online marketer with a solid reputation for providing robust product quality and product support. The members area contains video tutorials for installing and setting up the software.
Product Cost
HeatMap Tracker comes in 3 editions:
- Basic (Single) License – Licensed for one site. Cost = $197.00 One-off payment.
- Professional License – Licensed for up to ten websites. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other editions (click tracking, heat maps, browser replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for web marketing service providers. Cost = $497.00 One-time.
Note: The cost to purchase HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current price when this content was published. This may or may not be the actual price set by the software author when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing information:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services like Google Analytics can provide you with important information on things such as how many people are landing on your website, how they are finding it and what they are doing during their visits. However, to truly gain an understanding into how your website and its content is helping your visitors to interact with your digital presence, then a heat map analytics application can be a very practical way to do so.
We suggest buying a copy of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, engagement and to get more sales of your products or services.
For more information, check out the software here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracker
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