Being able to understand visitor behavior is extremely important to the success of your digital business.
The old adage “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening on your web pages, how can you know what areas of your site can be improved?
Businesses have looked for ways to track and understand visitor behaviour since websites first appeared. From basic tracking counters, to sophisticated and powerful analytical tools like Google Analytics that can track and display incredible key measurements.
Knowing visitor behaviour is very important for the success of your online business strategy, not just because it allows you to understand what visitors are doing so you can better your results, but research also proves that previous consumer behaviour is the most reliable predictor of future behavior. It’s a more reliable predictor in fact, than knowing visitor demographics.
Although the ability to see valuable data like the number of web users are coming to your web site, which pages they are arriving on and departing from, how long they are staying on your site for, what keywords people are searching for, page views, referring sites, and so on, is extremely useful, wouldn’t it be fantastic to know precisely what visitors are reading, where on your pages they are navigating through for the longest period, which links they are clicking on, what parts of the site they are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this possible. Web heatmaps can be used to pinpoint areas of a website page that visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heat map tracking with session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you visually track your website users’ movements and generates live heat maps showing where they click and where they scroll on your website.
The HeatMapTracker analytics tool enables you to track every move your visitors make.
For more details, visit the software site here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully accessing your website, such as confusing site navigation elements, or disruptive design elements. As the website owner, you can encourage your site visitors to complete certain actions, such as opting into a newsletter or click on certain links.
While Google Analytics has an overlay feature which can show you which links on your page visitors are clicking, a heatmap can show you any clicks that visitors are making on your page, whether these are actual links or not. This is a significant difference because if a heat map report helps you discover that users are clicking on an image that they imagine to be a link, but is actually not a hyperlinked image, you could easily remedy this by adding a link to the image, or let your readers know that the image is not linked.
Heat maps, therefore, are one of the best ways to test the design of your website, assess how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor user behaviour on your site:
Observe Everything Users Do On Your Web Pages
HeatMapTracker creates a screen video of every browsing movement on your website, allowing you to observe all which links and buttons are being clicked, eye-tracking and scrolls.
Full Control Without Limitations
The application allows you to self-host the technology, giving you unrestricted visitor recordings and pageviews.
Free Updates And Enhancements
There is a one-time cost to own the script, after which you are then entitled to receive unlimited application upgrades and new features for life.
Additional application benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your web pages, you can identify challenges that prevent users from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behaviour: The screen video recordings of your visitors’ browsing sessions show you precisely what is happening on your website. Heatmaps let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they choose to stay on a particular section, how quickly they navigate down your content and more! No more guessing or assuming wrongly … just accurate metrics of what takes place when people come to your site.
- Increase Visitor Engagement: HeatMapTracker helps you improve visitor interaction with your business, which improves your sales and conversions. There are a number of ways to do this and we discuss a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker offers many features for website owners. Here are just some of these:
- Quick and easy to install and configure. Ready to use in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors look at and monitor how far down the page your users scroll down to as a measure of how long your website and/or sales copy can retain their attention. HeatMap Tracker lets you review and analyze every single user experience to see how visitors interact with your website or certain pages on the site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can spy on visitors on your site for a day, one week, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded visitor sessions the heat map analytics software has recorded for all projects. You can easily view which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that visitors care about. You can also view regional location data of your visitors and see which part of the world they are coming from.
Additional software features:
The image below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and feedback customers have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Discover what’s working (i.e. where people are clicking) and what’s not working (where users are not clicking). For example, are users watching your videos? Are they clicking on images believing that they may be linking to somewhere else?
- Get insights on how to optimize your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” testing to improve your website’s visitor impact, or maximize the impact of the website’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any new content should be added, redesigned, or deleted.
- Create “before” and “after” comparison reports for web services.
- Compare whether visitors tend to click images versus buttons vs text links, and how specific user segments engage within your website.
- Troubleshoot confirmed site security issues or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing exceptional products and support. The product download area includes video instructions for installing and setting up the software.
Product License Price
HeatMap Tracker comes in three versions:
- Basic License – Allows you to use on one site. Cost = $197.00 Single Payment.
- Professional License – Use on up to ten domains. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, browser session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Price = $497.00 One-off payment.
Note: The cost to purchase the HeatMapTracker product depends on whether there are any promotions or limited-time special offers. When we last checked, the software sells for the amounts shown above. This may or may not be the actual pricing set by the plugin author when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics provide very useful data on things such as the number of people coming to your pages, how they are finding it and what they are doing whilst on your site. However, to really gain deep knowledge into how your web site and your content is helping your visitors to connect with your business online, then a heat map analytics tool can be very useful.
We recommend buying a license of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to make more sales of your products or services.
For more information, visit the software website here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracking Plugin
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