The ability to track, monitor and understand the behavior of visitors and users on your site is absolutely vital to your online success.
The old management adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is going on on your web pages, then how will you know what needs to be improved?
People have been looking for accurate tools to track and analyze what is happening since websites were first created. From simple tracking counters, to very powerful statistical tracking tools like Google Analytics that can track and display incredibly rich key measurements.
Knowing user behavior is very important for the success of your online business strategy, not only because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven over and over that past consumer behavior is the best indicator of future behavior. It’s a more reliable predictor in fact, than consumer demographics.
While being able to view valuable metrics such as the number of web visitors are arriving on your website, which pages they are coming and leaving from, how long they are staying on your site for, keywords searched, page views, referring sites, and so on, is vitally essential, wouldn’t it be fantastic to be able to track exactly what visitors are reading, where they are navigating through for the longest time, what hyperlinks they are clicking on, which parts of the content they are reading, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heat maps have been used to help pinpoint areas on a web site page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with video session replays to your collection of key web site analysis tools with a simple to use and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you visually track your site users’ complete session and creates instant heat maps that show precisely where they click and where they are scrolling throughout your website.
HeatMapTracker analytics tool also lets you track every action your users make.
For more details, visit the software site here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your readers from fully accessing your site, such as unclear site navigation layouts, or disruptive banner ads. As the website owner, you can guide your visitors to perform certain actions, such as opt into your newsletter or click on certain links.
While Google Analytics has its overlay feature that can give you an idea of what links on your page are being clicked, a heat map will also show you any clicks that visitors are making on your page, regardless of whether they are links or not. This is an important difference because if a heat map report reveals that users are clicking on an image that they suppose to be a link, but happens to not be a link, you could easily remedy this by linking the image to the page your visitors are trying to get to, or let your visitors know that the image is not a hyperlink.
Heatmaps, therefore, are one of the best ways to test your site design, measure how navigatable your site is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor visitor behavior on your site:
See Everything Users Do On Your Site
The script creates a video of every visitor session on your web site, enabling you to see all links and buttons clicked, eye-tracking and page scrolls.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you unlimited session recording and playbacks.
Free Upgrades And Enhancements
There is a one-time cost to purchase the HeatMapTracker script, which entitles you to receive unlimited upgrades and added features for free.
Some additional script benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web pages, you can identify problem areas that prevent visitors from taking desired actions and correct these.
- Stop Guessing User Behavior: The screen video recordings of your visitors’ browsing sessions let you understand precisely what takes place on your web pages. Overlays let you see exactly which elements users click on, where they are drawn to most on your website, how long they choose to stay on a particular area, how quickly they scroll down your site and more! No more guesses or making wrong assumptions … just real metrics of what takes place when visitors move around your website.
- Increase Website Sales: Heat Map Tracker lets you increase visitor engagement with your site, which increases your sales and conversions. There are a number of ways to do this and we’ll discuss some of these in the “Tips” section further below.
Features
HeatMap Tracker provides many features for WordPress users. Here are just some of these:
- Fast and easy to install and set up. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and observe how far down your page your users scroll as an indicator of the length of time your website and/or sales copy can keep them engaged. HeatMap Tracker lets you analyze every single user session to help you understand how visitors interact with your site or particular pages on the web site.
- Unlimited session screen captures and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can spy on visitor sessions on your web pages for one day, a few weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can quickly view the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to spend more time on pages that your readers are more interested in. You can also review regional demographics of all visitors and see which part of the world they are coming from.
Additional software features:
The image below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and comments customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your website to improve your results:
- Understand what works (i.e. where visitors click) and what doesn’t work (where visitors are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that these lead to another section?
- Get useful information on how to optimize your landing pages, sign up forms, memberships, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your home page’s “first impression”, or maximize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any section of your content should be added, edited, or removed.
- Create “before” and “after” comparison reports for online marketing services.
- Test if users tend to click images vs buttons vs text links, and how particular user segments interact within your website.
- Diagnose confirmed site security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known online marketer with a solid reputation for providing reliable product quality and support. The members area includes video tutorials for installing and setting up the software.
Software Cost
HeatMapTracker comes in three separate versions:
- Basic (Single) License – Allows you to install on 1 site. Cost = $197.00 One-time.
- Professional License – Installs on up to 10 websites. Cost = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, browser replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Price = $497.00 Single Payment.
Please Note: The cost to purchase the product depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin is selling for the prices shown above. This may not be the actual price set by the plugin author when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services like Google Analytics can give you some good metrics on things such as how many people are coming to your website, how they find it and what they are doing during their visits. However, if you want to really gain deeper insights into how your web site and its content is being used by your visitors to connect with your business online, then a heat map analytics software application can be a great way to do this.
We recommend purchasing a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and for increasing your sales of your products or services.
For full details, visit the software website: Heat Map Tracker – Live ClickTracking And Heat Map Tracking Plugin
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