Being able to track visitor behavior is absolutely vital to your online success.
The adage “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is happening on your website, then how would you know what elements of your site can be improved?
Website users have looked for ways to track and understand what users are up to in their web sites since web sites first appeared. From simple tracking counters, to very sophisticated statistical tracking software like Google Analytics and other applications which can record and let users see very rich key metrics.
Analyzing user behaviour is vitally important for a successful online business strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown that previous user behavior is the best predictor of future behavior. It’s an even better indicator, in fact, than knowing visitor demographics.
Although being able to monitor statistical data like how many unique visitors are checking out your website, which pages they are arriving on and departing from, how long they are staying on your site for, what keywords people are searching for, unique page views, referring websites, and so on, is extremely important, wouldn’t it also be excellent to track precisely what visitors are clicking on, where on your pages they are visiting the longest time on, which hyperlinks they are clicking on, what parts of the site they are mostly intrigued about, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps can be used for displaying areas in a web page most frequently scanned by visitors. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered website or blog, then it’s easy to add heatmap tracking and session replays to your arsenal of essential online analysis tools using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software script that is compatible with WordPress and that visually records your web site users’ movements and generates instant heatmaps that show precisely where users are clicking and where they are scrolling throughout your pages.
The HeatMapTracker analytics tool enables you to record every action your visitors make.
More info: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your users engage with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully accessing your website, such as unclear site navigation elements, or distracting ads. As the site owner, you can encourage your visitors to perform certain actions, such as opting into your newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature which can show you what links on a page are being clicked, a heat map can reveal any clicks that users are making on your page, regardless of whether these are links or not. This is an important difference because if a heat map analysis helps you discover that readers are clicking on a graphic element which they think is a link, but is actually not a hyperlinked image, you would be able to easily fix this by linking the image to the destination your readers are trying to get to, or let your users know that the image is not linked.
In short, heatmaps can be one of the most useful methods to test your site design, measure how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behavior on your site:
Record Everything Visitors Are Doing On Your Web Pages
The software lets you record every user browsing session on your site, enabling you to see all clicks, eye-tracking and scrolls.
Complete Control With No Limitations
The application is hosted on your server, giving you unlimited session recording and pageviews.
Unlimited Updates And Enhancements
There is a one-time investment to own the application, after which you are then entitled to receive lifetime updates and future enhancements.
Some additional benefits include the following:
- Improve Site Usability: By seeing how visitors use your website, you can spot difficulties that prevent visitors from progressing to the end of your sales funnel and reach your site objectives.
- Stop Guessing About User Behavior: The screen video recordings of your visitors’ sessions let you understand precisely what is happening on your web pages. Screen overlays let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they choose to stay on a particular spot, how quickly they travel down your site and more! No more guesses or assuming wrongly … just factual information of what takes place when users move around your web site.
- Increase Online Sales: Heat Map Tracker helps you increase user interaction with your site, which improves your sales and conversion rates. There are a number of ways to achieve this and we’ll present some of these in the “Tips” section later in this review.
Features
HeatMapTracker provides many great features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Ready to use in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your site visitors spend more time on and observe how far down your product pages your visitors scroll down to as an average of the length of time your site can engage them for. The software lets you analyze each and every visitor experience to see how visitors are interacting with your site or specific pages on your web site.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can measure visitor sessions on your web pages for a few days, 1 week, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all recorded user sessions Heat Map Tracker has recorded for each project. You can quickly see which pages your readers are moving towards and how they interact with each page’s content, allowing you to invest more time on pages that your readers are more interested in. You can also analyze regional location data of your visitors and see which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials that customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Learn what’s working (i.e. where people are clicking) and what doesn’t work (where users are not clicking). For example, are people engaging with your videos? Are they clicking on images assuming that these link to another area of your site?
- Get ideas on how to optimize your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experimentation to improve your home page’s visitor impact, or optimize the impact of your landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any content section needs to be included, rearranged, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze whether visitors prefer to click images versus buttons vs text links, and how particular user segments engage with your website.
- Diagnose suspected site security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for providing great product quality and product support. The member download area contains video instructions for installing and setting up the software.
Product Price
Heat Map Tracker is available in three editions:
- Basic (Single) License – Single use only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 domains. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition lets you install the software on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for web marketing agencies. Cost = $497.00 One-time.
Note: Pricing for Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the current price when this content was published. This may not be the actual pricing charged by the plugin author when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing information:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services like Google Analytics can provide great metrics on things such as how many people are arriving on your website, how they are finding it and what they are doing during their visits. However, to really gain an insight into how your web site and your content is helping your visitors to connect with your business online, then a heatmap analytics service can be extremely practical.
We recommend getting a copy of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to get more web sales.
For full details, check out the software here: Heat Map Tracker – Live Click-Tracking And Heat Map Tracking Plugin
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