The ability to track and monitor the behavior of visitors and users on your web site is most important to the success of your business online.
The old business saying “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening on your web pages, how would you know what areas of your site can be improved?
Website users have been searching for ways to track and understand visitor behavior since web sites first appeared. From basic tracking counters, to powerful analytical software like Google Analytics and other applications which can deliver very granular key measurements.
Learning about user behaviour is important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but research also shows that past consumer behavior is the best indicator of future behaviour. It’s a better predictor, in fact, than demographics.
While being able to understand key reports like how many unique visitors are checking out your web site, what pages they are entering and exiting, how long they are remaining on your site for, what terms are being searched for, page views, referring web sites, and so on, is extremely essential, wouldn’t it be fantastic to be able to know exactly what users are reading, where they are navigating through, which links they are clicking on, what parts of the site they are most intrigued about, and so on?
Fortunately, heatmap technology makes this possible. Web heat maps are used to monitor areas of a web page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking and recorded session replays to your arsenal of essential web site analysis tools with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other web programs) and that lets you record your site visitors’ movements and creates live heatmaps that show where users are clicking and where they scroll on your website.
HeatMapTracker application enables you to look over the shoulders of everyone who visits your site.
More info: HeatMapTracker
Benefits
The better you know how your readers are engaging with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your users from fully engaging with your site, like unclear navigation elements, or disruptive banner ads. As the website owner, you can help your visitors to perform certain actions, such as signing up to a newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature which can show you what links on a page visitors are clicking, a heat map will also show you any clicks that visitors make on your page, whether they are links or not. This is important because if a heat map report helps you discover that visitors are clicking on an image that they think is a link, but turns out not to be a hyperlinked image, you can quickly fix this by linking the image to the destination URL your readers are trying to get to, or let your users know that the image is just a graphic.
Heat maps, therefore, are one of the best methods to test the design of your website, see how navigatable your site is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor visitor behaviour on your site:
Record Everything Visitors Do On Your Web Site
HeatMap Tracker lets you record every visitor session on your web site, enabling you to view all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The application is self-hosted, giving you no limits on recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time cost to buy the application, which entitles you to receive lifetime upgrades and enhancements.
Some additional application benefits include the following:
- Improve User Experience: By seeing how visitors navigate your website, you can uncover problems preventing users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing Visitor Behavior: The video playbacks of your visitors’ browser sessions reveal precisely what is taking place on your website. Click overlays let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they stay on a particular location, how far they travel down your site and more! No more guesses or making wrong assumptions … just factual metrics of what happens when people visit your web site.
- Increase Website Sales: HeatMap Tracker lets you improve visitor engagement with your business, which creates better sales and conversion rates. There are a number of ways to achieve this and we’ll go over some of these in the “Tips” section later in this review.
Software Features
HeatMapTracker offers many features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and monitor how far down your page your visitors scroll down to as a measure of how long your content can keep them interested. The software lets you analyze every single user session to see how they are interacting with your site or specific pages on your site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can capture visitor sessions on your website for 1 day, one week, one month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can easily see the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on the content that your readers are more interested in. You can also see regional location data of your visitors and see which part of the world they are coming from.
Additional features:
The chart below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials that customers have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Discover what’s working (i.e. where people click) and what doesn’t work (where users are not clicking). For example, are people watching your videos? Are they clicking on images thinking that these are links to somewhere else?
- Get actionable data on how to improve your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” experimentation to improve your home page’s “first impression”, or optimize the impact of your site’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether an element on your page could be included, reworked, or deleted.
- Create “before” and “after” comparison reports for online marketing services.
- Compare if visitors prefer to click on images vs buttons versus text links, and how particular user segments interact with your site.
- Confirm confirmed website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing robust products and product support. The member download area includes video tutorials for installing and setting up the software.
Software Price
HeatMap Tracker comes in 3 editions:
- Basic License – Single use only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to use on up to 10 websites. Cost = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, browser session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development agencies. Price = $497.00 Single Payment.
Note: Pricing for the HeatMapTracker product depends on whether there are any promotions or limited-time special offers. When we last checked, the software is being retailed for the amounts shown above. This may or may not be the actual price set by the software author when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics can provide you with important data on things such as how many people are visiting your site, how they are finding it and what they do whilst visiting your web pages. However, if you want to really gain deeper insights into how your site and its content is helping your visitors to engage with your digital presence, then a heatmap analytics tool can be a very practical way to do this.
We suggest getting a copy of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to increase your sales.
For more details, check out the software here: HeatMap Tracker – Live ClickTracking & HeatMap Tracking Software
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