The ability to track visitor behavior is absolutely vital to your online success.
The old management adage ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening on your web site, then how would you get better results?
Business owners have looked for smart ways to track and understand user behavior since web sites first appeared. From basic tracking counters, to sophisticated and powerful statistical tracking tools like Google Analytics and other applications that record and let users see very granular information.
Learning about visitor behaviour is important for a successful digital presence, not only because it allows you to understand what visitors are doing so you can improve your results, but research also proves that previous visitor behavior is the best way to predict future behavior. It’s an even more more reliable predictor in fact, than demographics.
While being able to view statistical reports such as how many unique web visitors are visiting your site, which pages they are coming and leaving from, how long they are remaining on your site for, what keywords people are searching for, unique page views, referring pages, and so on, is vitally essential, wouldn’t it be useful to track precisely what visitors are clicking on, where on your pages they are staying the longest for, what hyperlinks they are clicking on, what parts of the site they are most intrigued about, and more?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps are used for displaying areas in a website page that online visitors scan most frequently. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heat map tracking and session replays to your arsenal of key business analysis tools with a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress and that lets you visually track your web site visitors’ every movement and creates instant heat maps showing precisely where they are clicking and where they scroll throughout your web site.
HeatMapTracker application also enables you to spy on every click your users make.
For more details go here: HeatMapTracker
Benefits
The more accurately you know how your readers interact with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully accessing your site, like confusing navigation elements, or disruptive ads. As a website owner, you can help your visitors to complete certain actions, such as joining your newsletter or click on certain links.
Although Google Analytics has its overlay feature that can give you an idea of what links on a page visitors are clicking, a heat map will display any clicks that visitors make on your site, whether they are actual links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on an image that they imagine to be a link, but is actually not a hyperlinked image, you could quickly repair this by adding a link to the image, or make it crystal clear to your readers that the image is not a link.
In short, heat maps can be one of the most useful ways to test your site design, measure how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor visitor behaviour on your website:
Capture Everything Users Are Doing On Your Web Site
Heat Map Tracker lets you record every browsing session on your web site, allowing you to monitor all clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The software allows you to self-host the technology, giving you unrestricted recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to purchase the script, which then entitles you to receive unlimited updates and all future enhancements.
Additional software benefits include:
- Improve Your Marketing: By seeing how visitors experience your website, you can identify issues that prevent users from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing Visitor Behavior: The video playbacks of your visitors’ browsing sessions show you exactly what happens on your website. Heatmaps let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they choose to stay on a specific section, how far and quickly they scroll down your pages and more! No more guessing or hoping … just real information of what goes on when visitors navigate around your web pages.
- Increase Website Sales: HeatMap Tracker helps you increase visitor interaction with your site, which increases online sales and conversion rates. There are a number of ways to achieve this and we discuss a few of these in the “Tips” section later in this review.
Features
HeatMap Tracker provides many features for WordPress users. Here are just some of these:
- Quick and easy to install and implement. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and see how far down your sales or product pages your users scroll down to as an average of how long your web copy can retain their attention. HeatMapTracker lets you study every single user action to see how visitors are interacting with your website or certain pages on the website.
- Unlimited visitor recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can measure visitor sessions on your site for one day, a few weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total recorded sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on pages that visitors care about. You can also review regional demographic data of your visitors and see where they are coming from.
Additional features:
The table below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Learn what works (i.e. where people are clicking) and what doesn’t work (where users aren’t clicking). For example, are visitors watching your videos? Are they clicking on graphic elements thinking that they may be linking to somewhere else?
- Get insights on ways to improve your landing pages, sign up forms, memberships, navigation, etc.
- Get practical information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” tests to improve your home page’s “first impression”, or maximize the impact of the home page’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any content should be included, reworked, or taken out.
- Create “before” and “after” case studies for digital services.
- Analyze if users tend to click images versus buttons versus text links, and how particular user segments engage within your site.
- Troubleshoot potential site security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering robust product quality and customer support. The members area includes video instructions for installing and configuring the software.
Product Cost
Heat Map Tracker comes in three versions:
- Basic (Single) License – Single domain only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 sites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you want, create client accounts, and set up automated PayPal client invoicing, making it ideal for digital agencies. Price = $497.00 Single Payment.
Note: The cost of purchasing Heat Map Tracker can vary, depending on whether there are any promotions or limited-time special offers. Presently, the software sells for the pricing shown above. This may not be the actual pricing charged by the plugin author when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing details:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services like Google Analytics can provide useful information on things such as the number of people finding your pages, how they are finding it and what they do whilst visiting your site. However, if you want to really gain an understanding into how your website and its content is helping your visitors to engage with your digital presence, then a heatmap analytics tool can be extremely useful.
We recommend that you consider buying a license of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and for increasing your sales of your products or services.
For more details, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracking Software
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