The ability to track, monitor and view visitor behavior is absolutely vital to your online success.
The saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening on your website, how will you improve your results?
People have looked for ways to track and understand visitor behaviour since websites first appeared. From simple counters that track visitors, to very sophisticated analytical tools like Google Analytics and other applications which can track an incredible level of measurements.
Learning about visitor behaviour is important for the success of your business, not only because it allows you to understand what visitors are doing so you can improve your results, but research also proves that previous consumer behavior is the best indicator of future behavior. Better, in fact, than demographics.
While the ability to understand valuable data like the number of unique web users are coming to your web site, what pages they are entering and exiting, how long they are remaining on your website for, keyword searches, unique page views, referring sites, and so on, is vitally essential, wouldn’t it also be useful to know precisely what visitors are doing, where they are navigating through for the longest time periods, which links they are clicking on, which parts of the site they are pausing to read more about, and so on?
Fortunately, heatmap technology makes this easy. Web heat maps are used to analyze areas of a web page that web visitors scan most frequently. Web heat maps are also often used alongside other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other programs) and that visually tracks your web site visitors’ every movement and creates live heatmaps showing where users click and where they scroll on your web site.
The HeatMapTracker software also enables you to look over the shoulders of everyone who visits your web site.
Go here to learn more about this analytics tool: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more information you have about how your readers are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the exact barriers that prevent your users from fully benefiting from your site, such as unclear navigation layouts, or disruptive banner ads. As a site owner, you can help your visitors to perform certain actions, such as join your newsletter or clicking on specific links.
Although Google Analytics has an overlay feature that can give you an idea of what links on a page are being clicked, a heatmap will reveal any clicks that visitors make on your page, whether these are actual links or not. This is an important benefit because if a heatmap analysis reveals that visitors are clicking on a graphic element that they suppose to be a link, but happens to not be a link, you could easily remedy this by linking the image to the destination URL your readers are trying to get to, or let your readers know that the image is just a visual element.
In short, heat maps are one of the most useful methods to test your site design, see how readable your content is and improve conversions.
Here are just some of the many benefits of using HeatMapTracker to monitor user behavior on your site:
See Everything Users Are Doing On Your Website
Heat Map Tracker creates a video of every visitor movement on your site, allowing you to record all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The software allows you to self-host the technology, giving you unlimited recordings and pageviews.
Free Upgrades & Enhancements
There is a one-off investment to own the script, which then entitles you to receive free updates and all future enhancements.
Additional script benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web site, you can identify challenges preventing visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing About User Behaviour: The video recordings of your visitors’ browsing sessions reveal precisely what takes place on your web site. Overlays let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they browse in a particular spot, how fast they navigate down your content and more! No more guesses or assuming wrongly … just factual data of what happens when users visit your web site.
- Increase User Engagement: Heat Map Tracker lets you improve user engagement with your site, which increases sales and conversions. There are many ways to achieve this and we’ll present several of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many features for web site owners. Here are just some of these:
- Fast and simple to install and implement. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time view and observe how far down your product pages your visitors scroll as an average of how long your web copy can keep them engaged. Heat Map Tracker lets you review and analyze each and every user experience to help you see how they are interacting with your site or particular pages on your web site.
- Unlimited visitor screen captures and visitor session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can capture visitor sessions on your web pages for one day, one week, a month, or even more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total sessions the heat map analytics software has recorded for each project. You can easily see the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your users care about. You can also access regional demographic data of your visitors and discover where they are coming from.
Additional software features:
The chart below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials and feedback that users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Learn what works (i.e. where users are clicking) and what doesn’t work (where users aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that they may be linking to somewhere else?
- Get useful data on how to optimize your landing pages, sign up forms, memberships, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” experiments to improve your home page’s visitor impact, or optimize the impact of your home page’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any content could be inserted, redesigned, or removed.
- Produce “before” and “after” comparison reports for web services.
- Analyze if visitors tend to click on images vs buttons versus text links, and how particular user segments engage with your web site.
- Troubleshoot suspected website security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable product quality and customer support. The product download area includes video tutorials for installing and configuring the software.
Software Cost
HeatMap Tracker is available in three editions:
- Basic License – Allows you to install on 1 site. Price = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to install on up to 10 domains. Cost = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web development service providers. Cost = $497.00 One-off payment.
Please Note: Price details for the product can vary, depending on whether there are any promotions or limited-time special offers. The pricing above was current when this review was written. This may or may not be the actual price charged by the product author when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics can provide very useful information on things such as the number of people visiting your website, how they are finding it and what they do during their visits. However, to really gain an insight into how your website and its content is helping your visitors to interact with your digital presence, then a heatmap analytics application can be very practical.
We recommend purchasing a license of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to get more web sales.
For more information, check out the software here: Heat Map Tracker – Live ClickTracking And HeatMap Tracking Plugin
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