The ability to track, monitor and view the behavior of visitors and users on your web site is absolutely vital to the success of your business online.
The old management adage ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is going on on your web site, how can you get better results?
Website users have looked for accurate ways to track and understand user behavior since web sites were first invented. From basic tracking counters, to sophisticated analytical software like Google Analytics that can track and display very rich measurements.
Tracking user behaviour is important for the success of your online business marketing strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but research also shows that past consumer behaviour is the best way to predict future behaviour. More reliable, in fact, than demographics.
Although being able to understand statistical reports like the number of unique web users are landing on your website, what pages they are arriving on and departing from, how long they are remaining on your site for, which terms people are searching for, page views, referring websites, etc …, is extremely important, wouldn’t it also be excellent to track precisely what visitors are doing, where on your site they are navigating through, which hyperlinks they are clicking on, what parts of your page they are mostly interested in, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Website heatmaps have been used to review areas in a website page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking with recorded session replays to your collection of key site analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress and that visually records your website users’ movements and creates live heatmaps that show where they are clicking and where they scroll throughout your web pages.
The HeatMapTracker analytics tool also lets you look over the shoulders of every person who comes to your web site.
Learn more about the software here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors engage with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific challenges that prevent your readers from fully benefiting from your website, like confusing site navigation layouts, or disruptive ads. As the site owner, you can help your readers to perform certain actions, such as joining your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature which can give you an idea of which links on your web page are being clicked, a heatmap will also reveal any clicks that visitors make on your site, regardless of whether they are actual links or not. This is an important difference because if a heatmap analysis reveals that users are clicking on a graphic element that they suppose to be a link, but turns out not to be a link, you would be able to quickly fix this by linking the image to the page your readers are trying to get to, or make it crystal clear to your users that the image is not linked.
In short, heat maps can be one of the best ways to test the design of your site, measure how navigatable your site is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to monitor user behavior on your website:
See Everything Users Are Doing On Your Site
Heat Map Tracker creates a screen video of every user browsing session on your website, enabling you to capture all which links and buttons are being clicked, eye-tracking and page scrolling.
Full Control Without Limitations
The application allows you to self-host the technology, giving you no restrictions on session recording and pageviews.
Free Upgrades And Enhancements
There is a one-off cost to buy the HeatMapTracker script, after which you are then entitled to receive unlimited updates and all future enhancements for free.
Some additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your website, you can uncover issues that prevent visitors from taking desired actions and improve your sales process.
- Stop Guessing About User Behavior: The screen video playbacks of your visitors’ browser sessions allow you to know exactly what is happening on your web pages. Heat Maps let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they choose to stay in a specific area, how quickly they scroll down your site and more! No more guessing or making wrong assumptions … just accurate metrics of what happens when users come to your website.
- Increase Online Sales: Heat Map Tracker lets you increase user engagement with your business, which improves sales and conversions. There are many ways to achieve this and we’ll discuss some of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many unique features for WordPress users. Here are just a few of these:
- Fast and easy to install and set up. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time view and measure how far down your page your users scroll as an indicator of the length of time your website and/or sales copy can keep them interested. HeatMapTracker lets you review and analyze every single visitor action to see how users are interacting with your site or particular pages on your site.
- Unlimited session screen captures and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can measure users on your website for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for each project. You can easily view which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your visitors are more interested in. You can also analyze regional demographic data of your visitors and discover which part of the world they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials users have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your results:
- Discover what works (i.e. where users click) and what’s not working (where users are not going to). For example, are people watching your videos? Are they clicking on graphic elements believing that these may be links to another destination?
- Get practical data on how to optimize your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” testing to improve your website’s “first impression”, or maximize the impact of the site’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether any content section could be included, reworked, or removed.
- Create “before” and “after” case studies for digital marketing services.
- Test whether visitors tend to click images versus buttons versus text links, and how particular user segments interact within your site.
- Analyze potential website security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a recognized online marketer with a solid reputation for delivering reliable product quality and support. The member download area contains video tutorials for installing and configuring the software.
Product Cost
Heat Map Tracker is available in three versions:
- Basic License – Single use only. Cost = $197.00 One-time.
- Professional License – Licensed for up to 10 websites. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for web marketing service providers. Price = $497.00 One-off payment.
Note: Pricing details of this product depends on whether there are any promotions or limited-time specials being offered. The price above was correct when this article was published. This may not be the actual price charged by the plugin author when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services like Google Analytics provide good data on things such as the number of people visiting your pages, how they are finding it and what they are doing during their visits. However, to really gain deeper insights into how your site and its content is being used by your visitors to engage with your business online, then a heatmap analytics application can be a very practical way to do so.
We recommend getting a license of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to make more online sales.
For more information, check out the software here: Heat Map Tracker – Live Click-Tracking And Heat Map Tracker
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