The ability to track visitor behavior is absolutely vital to the success of your business online.
The old management adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as it has ever been. If you don’t know what is happening on your web site, how will you know what elements of your web site can be improved?
Business owners have looked for ways to track and analyze visitor behaviour since websites were first introduced. From basic tracking counters, to very powerful and sophisticated statistical tracking software like Google Analytics and other applications which can record an exceptional amount of key information.
Analyzing visitor behavior is very important for the success of your digital presence, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that past consumer behaviour is the best way to predict future behaviour. Better, in fact, than knowing consumer demographics.
Although being able to analyze key details like the number of web users are landing on your website, which pages they are entering and exiting, how long they are remaining on your site for, what keywords people are searching for, page views, referring pages, etc …, is extremely useful, wouldn’t it be fantastic to be able to know precisely what visitors are clicking on, where on your site they are staying the longest time on, what hyperlinks they are clicking on, which areas of the content they are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps have been used to help locate areas on a web site page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heat map tracking with recorded session replays to your arsenal of key online analysis tools with a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you record your site users’ movements and generates live heat maps that show precisely where users click and where they are scrolling throughout your web pages.
The HeatMapTracker application enables you to see your site from your visitor’s unique perspective.
For more details go here: HeatMapTracker
Benefits
The more accurately you know how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully engaging with your site, such as confusing navigation elements, or distracting design elements. As a site owner, you can help your site visitors to perform certain actions, such as opting into your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can show you which links on your web page are being clicked, a heat map can display any clicks that visitors make on your site, regardless of whether they are actual links or not. This is important because if a heat map analysis reveals that visitors are clicking on a graphic element which they imagine to be a link, but is actually not a hyperlinked image, you would be able to quickly change this by adding a link to the image, or let your visitors know that the image is just a design element.
In short, heat maps can be one of the most useful ways to test your site design, see how readable your content is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor user behavior on your site:
Monitor Everything Visitors Are Doing On Your Web Pages
HeatMapTracker creates a video of every user browsing movement on your web site, allowing you to observe all links and buttons clicked, eye-tracking and page scrolling.
Full Control With No Limitations
The software is self-hosted, giving you no limits on session recording and playbacks.
Free Updates And Enhancements
There is a one-time cost to buy the HeatMapTracker software, which then entitles you to receive free upgrades and future enhancements.
Additional benefits of the application include the following:
- Improve User Experience: By seeing how visitors navigate your web site, you can identify problems that prevent users from taking desired actions and improve visitor engagement.
- No More Guessing User Behavior: The screen video playbacks of your visitors’ sessions let you know exactly what takes place on your web pages. Heatmaps let you know exactly which elements visitors click on, where they are drawn to most on your website, how long they choose to stay on a specific spot, how fast they scroll down your content and more! No more guesses or hoping … just factual intel of what happens when people move around your website.
- Increase Website Sales: HeatMap Tracker helps you improve user interaction with your site, which increases your online sales and conversions. There are many ways to achieve this and we’ll list a number of these in the “Tips” section later in this review.
Software Features
HeatMapTracker provides many features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Ready to use in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your content visitors spend more time on and observe how far down your sales pages your users read down to as a measure of how long your sales message can engage them for. HeatMap Tracker lets you analyze each and every user experience to see how users are interacting with your site or some pages on the website.
- Unlimited session screen captures and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can measure users on your website for 1 day, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and total sessions the heat map analytics software has recorded for each project. You can quickly see the top pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that visitors are more interested in. You can also review regional demographics of your visitors and see where they are visiting from.
Additional features:
The image below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials plugin users have submitted regarding HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Understand what works (i.e. where users click) and what’s not working (where users are not clicking). For example, are people watching your videos? Are they clicking on images believing that these may link to another section?
- Get useful data on ways to optimize your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get actionable data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” tests to improve your home page’s “first impression”, or optimize the impact of your home page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a page element needs to be inserted, modified, or taken out.
- Produce “before” and “after” comparison reports for digital marketing services.
- Analyze if users prefer to click images versus buttons vs text links, and how specific user segments interact within your site.
- Confirm suspected website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected online marketer with a solid reputation for providing reliable product quality and product support. The product download area includes video instructions for installing and setting up the software.
Software Pricing
HeatMap Tracker is available in 3 separate editions:
- Basic License – Installs on 1 site. Price = $197.00 One-time.
- Professional License – Installs on up to 10 websites. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click tracking, heatmaps, session replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Cost = $497.00 One-off payment.
Note: Current pricing for this product can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was current at the time this review was published. This may not be the actual pricing charged by the plugin author when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services like Google Analytics can provide you with great metrics on things such as the number of people visiting your site, how they found it and what they are doing whilst visiting your website. However, to really gain deep knowledge into how your site and its content is being used by your visitors to connect with your digital presence, then a heat map analytics software tool can be a very practical way to do this.
We recommend purchasing a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and for generating more sales of your products or services.
For more information, visit the software website here: HeatMapTracker – Live Click-Tracking & HeatMap Tracking Plugin
***