Being able to track the behavior of visitors on your website or blog is absolutely vital to the success of your business online.
The old management saying ”you can’t manage what you can’t measure” is as important in the digital economy as always. If you don’t know what is happening when users arrive on your web pages, then how will you know what areas need improving?
Website users have been looking for useful tools to track and analyze user behaviour since websites were first created. From simple tracking counters, to very powerful and sophisticated analytical tools like Google Analytics and other applications which capture an incredible amount of key measurements.
Learning about visitor behavior is important for the success of your marketing strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also confirms that previous user behavior is the best predictor of future behaviour. More reliable, in fact, than knowing demographics.
Although being able to see statistical metrics like how many unique web users are landing on your website, what pages they are coming and leaving from, how long they are remaining on your website for, keyword searches, unique page views, referring web sites, and so on, is extremely useful, wouldn’t it be useful to be able to know exactly what users are clicking on, where on your pages they are staying the longest period on, what hyperlinks they are clicking on, what parts of your page visitors are most interested in, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps can be used for displaying areas of a website page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of web analytic software and session replay software.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking and recorded visitor session replays to your collection of essential site analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress and that visually tracks your web site visitors’ entire journey and generates live heatmaps that show where they click and where they scroll throughout your website.
HeatMapTracker software also enables you to spy on every move your visitors make.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users engage with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully benefiting from your site, like unclear site navigation layouts, or distracting banner ads. As the site owner, you can help your visitors to perform certain actions, such as opt into your newsletter or clicking on specific links.
While Google Analytics has its overlay feature that can show you what links on your web page visitors are clicking, a heatmap will show you any clicks that users make on your site, whether these are links or not. This is important because if a heatmap report helps you discover that visitors are clicking on an image that they imagine to be a link, but turns out not to be a hyperlinked image, you could easily edit this by adding a link to the image, or let your users know that the image is not linked.
Heat maps, therefore, can be one of the best methods to test the design of your website, assess how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track user behavior on your site:
See Everything Visitors Are Doing On Your Web Pages
HeatMapTracker creates a video of every browsing session on your web site, allowing you to record all page clicks, eye-tracking and page scrolling.
Full Control With No Restrictions
The application is self-hosted, giving you unrestricted session recording and pageviews.
Free Upgrades And Enhancements
There is a one-time cost to own the application, after which you are then entitled to receive free upgrades and future enhancements.
Additional benefits of the Heat Map Tracker software include:
- Improve Site Usability: By seeing how visitors experience your site, you can identify problem areas that prevent visitors from taking desired actions and reach your site objectives.
- Stop Guessing About User Behaviour: The screen video playbacks of your users’ sessions let you see exactly what is taking place on your web site. Heatmaps let you see exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they choose to stay on a specific spot, how quickly they navigate down your site and more! No more guessing or making wrong assumptions … just accurate intel of what happens when visitors navigate around your website.
- Increase User Engagement: Heat Map Tracker helps you improve user engagement with your site, which increases sales and conversions. There are a number of ways to achieve this and we list some of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many features for website owners. Here are just a few of these:
- Quick and simple to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and monitor how far down your sales pages your visitors scroll as an indicator of the length of time your website and/or sales copy can keep them engaged. HeatMapTracker lets you study each and every user experience to help you understand how visitors interact with your site or some pages on the website.
- Unlimited session recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can record users on your pages for a few days, a few weeks, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can quickly see the top pages your users are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that users care about. You can also review regional demographics of your visitors and see which part of the world they are visiting from.
Additional features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials that plugin customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Understand what’s working (i.e. where people click) and what doesn’t work (where people are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that they may be links to somewhere else?
- Get ideas on how to optimize your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experiments to improve your home page’s “first impression”, or maximize the impact of your home page’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a section of your content should be inserted, modified, or removed.
- Produce “before” and “after” case studies for digital services.
- Compare whether users tend to click images vs buttons versus text links, and how specific user segments engage with your web site.
- Diagnose suspected website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering great products and support. The member download area contains video tutorials for installing and configuring the software.
Product License Cost
HeatMapTracker is available in 3 separate versions:
- Basic (Single) License – Installs on 1 site. Cost = $197.00 One-off payment.
- Professional License – Allows you to use on up to 10 websites. Price = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, browser replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Cost = $497.00 Single Payment.
Please Note: The cost of purchasing Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. When we last checked, the product retails for the prices shown above. This may or may not be the actual price charged by the plugin developer when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services like Google Analytics can provide you with great metrics on things such as the number of people landing on your website, how they are finding it and what they are doing whilst on your site. However, if you want to really gain an insight into how your site and its content is being used by your visitors to interact with your business online, then a heatmap analytics software tool can be a great way to do this.
We suggest buying a license of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to make more sales.
For more details, check out the software here: HeatMap Tracker – Real-Time Click-Tracking And HeatMap Tracker
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