Being able to track and monitor the behavior of visitors on your web site is extremely important to the success of your digital business.
The old saying ”you can’t manage what you don’t measure” is as important today as it has ever been. If you don’t know what is happening when visitors arrive on your web site, then how will you know what needs to be improved?
Business owners have looked for practical tools to track and understand what visitors are going to do in their web pages since websites first appeared. From basic counters that track the number of visitors, to powerful and sophisticated analytical software like Google Analytics and other applications which record detailed metrics.
Analyzing user behavior is important for the success of your website, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven over and over that previous visitor behavior is the most reliable predictor of future behavior. Better, in fact, than knowing demographics.
Although being able to see key reports such as the number of visitors are coming to your site, which pages they are landing on and leaving from, how long they are staying on your site for, what terms people are searching for, unique page views, referring sites, and so on, is highly useful, wouldn’t it also be excellent to be able to view exactly what visitors are clicking on, where they are staying the longest for, what hyperlinks they are clicking on, what parts of your page they are mostly interested in, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps have been used to locate areas in a web page that visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay tools.
If you use WordPress, then you can easily add heatmap tracking with recorded visitor session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that works with WordPress and that lets you record your web site visitors’ entire session and generates live heatmaps showing where they click and where they are scrolling throughout your website.
The HeatMapTracker analytics tool also allows you to look over the shoulders of every person who comes to your web site.
Learn more about the script here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your readers engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully engaging with your site, such as unclear site navigation layouts, or disruptive design elements. As a site owner, you can encourage your visitors to complete certain actions, such as join a newsletter or click on certain links.
While Google Analytics has its overlay feature that can show you which links on your web page are being clicked, a heat map will show you any clicks that users make on your page, whether these are actual links or not. This is an important difference because if a heat map report helps you discover that users are clicking on a graphic element that they suppose to be a link, but happens to not be a hyperlinked image, you could easily fix this by adding a link to the image, or make it clear to your readers that the image is just a graphic.
Heatmaps, therefore, are one of the best ways to test your site design, see how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behavior on your web site:
Monitor Everything Visitors Are Doing On Your Web Pages
HeatMapTracker lets you record every browsing movement on your website, allowing you to monitor all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Full Control Without Limitations
The software is self-hosted, giving you no-limit session recording and playbacks.
Free Upgrades & Enhancements
There is a one-off cost to buy the HeatMapTracker application, after which you are then entitled to receive unlimited upgrades and future enhancements for free.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors use your site, you can identify difficulties that prevent users from taking desired actions and improve user engagement.
- Stop Guessing About User Behaviour: The screen video recordings of your visitors’ browser sessions let you know precisely what is happening on your web site. Overlays let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they choose to stay on a specific spot, how fast they scroll down your site and more! No more guessing or making wrong assumptions … just real metrics of what takes place when people move around your website.
- Increase Online Sales: HeatMap Tracker lets you improve visitor engagement with your business, which improves sales and conversions. There are a number of ways to do this and we discuss several of these in the “Tips” section further below.
Features
HeatMap Tracker provides many features for site owners. Here are just a few of these:
- Quick and simple to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and monitor how far down your sales pages your users read down to as an average of how long your website and/or sales copy can engage them for. Heat Map Tracker lets you review and analyze each and every user experience to see how they are interacting with your site or some pages on your website.
- Unlimited visitor screen captures and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can spy on user sessions on your web pages for one day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to spend more time on pages that your visitors care about. You can also see regional location data of your visitors and see where they are visiting from.
Additional features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials users have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your business:
- Understand what works (i.e. where users click) and what doesn’t work (where visitors aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that these may be links to somewhere else?
- Get actionable information on how to improve your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of your site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any content could be included, modified, or taken out.
- Create “before” and “after” case studies for web-related services.
- Analyze whether visitors tend to click images vs buttons versus text links, and how specific user segments interact within your web site.
- Investigate confirmed site security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable product quality and customer support. The members area contains video instructions for installing and setting up the software.
Product Pricing
HeatMap Tracker comes in three separate editions:
- Basic License – Single installation only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to 10 websites. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development agencies. Price = $497.00 One-off payment.
Please Note: Current pricing for this product depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this article was written. This may or may not be the actual pricing set by the plugin developer when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics can provide you with important metrics on things such as how many people are visiting your website, how they find it and what they are doing whilst visiting your site. However, if you want to really gain deep knowledge into how your website and its content is being used by your visitors to engage with your business online, then a heatmap analytics tool can be a great way to do so.
We recommend purchasing a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to get more web sales.
To learn more, visit the software website: Heat Map Tracker – Real-Time ClickTracking And HeatMap Tracking Plugin
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