The ability to track, monitor and understand the behavior of visitors on your website is absolutely vital to the success of your digital business.
The old saying “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, how can you know what elements of your web site can be improved?
People have looked for useful methods to track and analyze user behaviour since websites first appeared. From basic counters that track visitor numbers, to very sophisticated and powerful analytical tools like Google Analytics which can track and display detailed information.
Learning about user behaviour is vitally important for the success of your digital marketing and content strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been shown over and over that previous user behaviour is the most reliable predictor of future behavior. It’s a more reliable indicator in fact, than visitor demographics.
Although the ability to see statistical metrics such as the number of web users are checking out your site, what pages they are coming and leaving from, how long they are remaining on your website for, keywords searched, average page views, referring pages, and so on, is highly important, wouldn’t it be excellent to know precisely what users are clicking on, where they are navigating around in, what links they are clicking on, what areas of the content visitors are reading, and so on?
Fortunately, heat map technology makes this possible. Website heatmaps have been used to help locate areas of a website page most frequently scanned by online visitors. Web heatmaps are also often used alongside other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered web site, then it’s easy to add heat map tracking with recorded session replays to your collection of key online analysis tools using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress and that visually tracks your website users’ entire session and creates live heatmaps showing where they click and where they are scrolling throughout your pages.
The HeatMapTracker software also enables you to see your website from your visitor’s unique perspective.
Learn more about the script here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more information you have about how your readers are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully engaging with your site, like unclear site navigation elements, or disruptive design elements. As the site owner, you can help your users to complete certain actions, such as sign up to a newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature which can show you what links on your web page are being clicked, a heat map can reveal any clicks that visitors are making on your page, regardless of whether they are links or not. This is important because if a heatmap report reveals that readers are clicking on an image that they think is a link, but turns out not to be a link, you could quickly repair this by adding a link to the image, or make it crystal clear to your visitors that the image is not a link.
Heatmaps, therefore, can be one of the most useful methods to test the design of your website, see how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor user behaviour on your website:
See Everything Visitors Are Doing On Your Web Site
The script records every user browsing movement on your website, enabling you to see all clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The application is hosted on your own server, giving you unlimited recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-time cost to own the software, after which you are then entitled to receive unlimited application upgrades and added features for free.
Additional script benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your website, you can identify difficulties that prevent visitors from taking desired actions and reach your site goals.
- No More Guessing User Behaviour: The video playbacks of your users’ browser sessions allow you to understand exactly what happens on your website. Heatmaps let you know exactly which elements users click on, where they are drawn to most on your website, how long they stay in a specific area, how far and quickly they travel down your site and more! No more guessing or making wrong assumptions … just accurate data of what takes place when visitors land on your website.
- Increase Online Sales: Heat Map Tracker lets you improve visitor interaction with your business, which improves your online sales and conversions. There are a number of ways to achieve this and we discuss a few of these in the “Tips” section further below.
Software Features
Heat Map Tracker includes many unique features for web site owners. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors look at and observe how far down your sales or product pages your users scroll down to as a measure of how long your web copy can engage them for. HeatMap Tracker lets you study every single visitor experience to help you see how users interact with your site or certain pages on your site.
- Unlimited session screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can measure visitor sessions on your site for a few days, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on improving content that your visitors care about. You can also access regional location data of your visitors and learn which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials plugin users have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where users are clicking) and what’s not working (where people aren’t going to). For example, are visitors watching your videos? Are they clicking on images assuming that these link to somewhere else?
- Get practical data on how to improve your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of the website’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a section of the content could be included, modified, or taken out.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze whether users prefer to click on images versus buttons vs text links, and how specific user segments interact within your site.
- Diagnose suspected site security weaknesses or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a recognized online marketer with a solid reputation for providing exceptional product quality and support. The member download area includes video tutorials for installing and configuring the software.
Product License Cost
HeatMapTracker comes in 3 versions:
- Basic (Single) License – Single installation only. Cost = $197.00 Single Payment.
- Professional License – Allows you to install on up to ten websites. Cost = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click tracking, heat maps, browser session recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for web development agencies. Cost = $497.00 One-time.
Note: Current pricing for HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. The price shown above was correct at the time this review was published. This may not be the actual pricing charged by the software seller when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services like Google Analytics can provide you with important data on things such as the number of people finding your website, how they find it and what they are doing whilst on your web site. However, to really gain a real-time understanding into how your website and its content is being used by your visitors to interact with your digital presence, then a heat map analytics software tool can be a very practical way to do so.
We recommend that you consider purchasing a license of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, engagement and for increasing your sales of your products or services.
For more information, visit the software website here: HeatMapTracker – Real-Time Click-Tracking & HeatMap Tracking Software
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