Being able to understand visitor behavior is extremely important to your online success.
The old management adage “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening when users arrive on your web site, then how can you know what areas of your website need to be improved?
People have been looking for practical ways to track and analyze what visitors are going to do on their websites since web sites first appeared. From basic tracking counters, to powerful statistical tracking software like Google Analytics and other applications which record and display detailed key information.
Learning about visitor behaviour is very important for the success of your website, not only because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been shown over and over that past user behaviour is the best indicator of future behaviour. Better, in fact, than user demographics.
Although being able to understand statistical metrics like the number of web users are landing on your site, which pages they are entering and exiting, how long they are staying on your site for, what keywords are being searched for, page views, referring websites, and so on, is vitally important, wouldn’t it also be great to be able to know exactly what users are reading, where they are staying the longest for, what links they are clicking on, what areas of the page visitors are pausing on, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps have been used to help locate areas of a web site page most frequently scanned by web visitors. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software.
If you use WordPress, then you can easily add heat map tracking and session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you track your site visitors’ every movement and generates instant heatmaps showing where they are clicking and where they are scrolling throughout your pages.
The HeatMapTracker application also lets you look over the shoulders of everyone who visits your web site.
Go here to learn more: HeatMap Tracker
Benefits
The better you know how your readers engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully benefiting from your site, like confusing navigation layouts, or disruptive banner ads. As a site owner, you can guide your users to perform certain actions, such as opt into your newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of which links on a page are being clicked, a heat map can also reveal any clicks that users are making on your page, whether they are links or not. This is an important difference because if a heatmap analysis reveals that users are clicking on a graphic element that they imagine to be a link, but is actually not a hyperlinked image, you could quickly remedy this by adding a link to the image, or make it perfectly clear to your users that the image is not linked.
In short, heat maps are one of the best methods to test your site design, measure how readable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track user behavior on your website:
See Everything Users Do On Your Web Pages
HeatMap Tracker creates a playback video of every browsing session on your web site, allowing you to capture all clicks, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The script is hosted on your own server, giving you unlimited session recording and pageviews.
Free Updates And Enhancements
There is a one-time cost to purchase the software, after which you are then entitled to receive unlimited updates and future enhancements for life.
Some additional software benefits include:
- Improve User Experience: By seeing how visitors experience your web pages, you can uncover problem areas preventing visitors from taking desired actions and improve user engagement.
- No More Guessing User Behaviour: The video recordings of your users’ sessions reveal exactly what takes place on your site. Heatmaps let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they stay in a particular location, how quickly they scroll down your pages and more! No more guessing or making wrong assumptions … just real evidence of what happens when people come to your site.
- Increase Visitor Engagement: HeatMapTracker lets you improve visitor engagement with your site, which increases your sales and conversions. There are a number of ways to do this and we discuss several of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker includes many unique features for site owners. Here are just some of these:
- Fast and simple to install and configure. Ready to use in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time on and measure how far down your product pages your users scroll down to as an indicator of how long your site or content can keep them interested. Heat Map Tracker lets you review and analyze each and every visitor action to help you see how users are interacting with your site or specific pages on the web site.
- Unlimited visitor screen captures and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can capture users on your website for a day, 1 week, one month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and total recorded user sessions HeatMapTracker has recorded for all projects. You can quickly see which pages your readers are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that your readers are more interested in. You can also see regional location data of all visitors and discover which part of the world they are visiting from.
Additional features:
The image below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials that plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:
- Understand what works (i.e. where people click) and what’s not working (where people are not clicking). For example, are users engaging with your videos? Are they clicking on images assuming that these may be linking to somewhere else?
- Get ideas on ways to improve your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of the landing page’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify whether any section of your content could be added, edited, or deleted.
- Produce “before” and “after” comparison reports for web services.
- Compare whether visitors prefer to click on images vs buttons vs text links, and how particular user segments engage with your site.
- Review potential website security exploits and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing robust product quality and customer support. The members area contains video instructions for installing and configuring the software.
Software Price
Heat Map Tracker is available in three editions:
- Basic License – Single use only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to 10 domains. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency license lets you install the software on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for web development agencies. Cost = $497.00 Single Payment.
Please Note: Pricing for HeatMap Tracker depends on whether there are any promotions or limited-time special offers. When we last checked, the plugin is selling for the prices shown above. This may or may not be the actual pricing set by the plugin author when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics can provide important metrics on things such as the number of people visiting your pages, how they found it and what they do during their visits. However, if you want to truly gain a deep understanding into how your web site and your content is being used by your visitors to connect with your business online, then a heatmap analytics software tool can be a very practical way to do this.
We recommend that you consider purchasing a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to make more sales of your products or services.
For full details, visit the software website here: HeatMap Tracker – Live Click-Tracking And Heat Map Tracking Software
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