Being able to track and monitor the behavior of visitors on your site is absolutely vital to the success of your business online.
The old saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening when users arrive on your website, how can you know what aspects of your site can be improved?
Businesses have been searching for smart ways to track and understand what users are doing in their web pages since web sites were first developed. From simple counters that track how many people have viewed your site, to very sophisticated statistical tracking software like Google Analytics and other applications that can track and display granular measurements.
Analyzing user behavior is vitally important for the success of your online business marketing strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also confirms that past visitor behavior is the best way to predict future behavior. More reliable, in fact, than demographics.
Although being able to analyze key details such as how many unique visitors are landing on your website, which pages they are entering and exiting, how long they are staying on your site for, which terms are being searched for, page views, referring pages, and so on, is extremely essential, wouldn’t it also be fantastic to track exactly what visitors are clicking on, where on your pages they are navigating through, what links they are clicking on, which areas of the content they are pausing on, and so on?
Fortunately, heat map technology makes this easy. Website heat maps can be used to monitor areas of a website page that web visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress website or blog, then you can easily add heatmap tracking and session replays to your collection of key business analysis tools using an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress and that lets you visually record your site visitors’ entire journey and creates instant heatmaps showing where they click and where they scroll throughout your website.
HeatMapTracker software lets you capture every action your visitors make.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users engage with your web site, the more you can improve your site’s user experience. Imagine knowing the specific barriers that prevent your readers from fully benefiting from your website, like unclear navigation layouts, or disruptive adverts. As a site owner, you can guide your visitors to perform certain actions, such as opt into your newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature which can give you an idea of which links on your web page are being clicked, a heat map will also display any clicks that users make on your page, regardless of whether these are actual links or not. This is an important benefit because if a heatmap report helps you discover that visitors are clicking on an image that they suppose to be a link, but happens to not be a link, you could easily change this by adding a link to the image, or make it absolutely clear to your users that the image is just a design element.
In short, heatmaps are one of the most useful methods to test the design of your site, assess how readable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor user behaviour on your website:
Monitor Everything Visitors Are Doing On Your Web Site
The script lets you record every browsing movement on your site, enabling you to see all clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The software is hosted on your own server, giving you unrestricted session recordings and playbacks.
Free Updates And Enhancements
There is a one-time investment to buy the HeatMapTracker application, which entitles you to receive unlimited upgrades and added features for free.
Some additional benefits include:
- Improve Site Usability: By seeing how visitors use your web pages, you can identify challenges preventing users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behavior: The screen video recordings of your users’ sessions reveal exactly what takes place on your web site. Heatmaps let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they hover on a specific area, how quickly they scroll down your site and more! No more guessing or hoping … just accurate data of what takes place when users visit your website.
- Increase Online Sales: HeatMapTracker helps you increase visitor engagement with your site, which improves your online sales and conversion rates. There are many ways to do this and we go over some of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many unique features for website owners. Here are just some of these:
- Fast and simple to install and configure. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors spend more time on and observe how far down the page your users scroll as an average of the length of time your website and/or sales copy can keep them engaged. Heat Map Tracker lets you analyze each and every user experience to see how users are interacting with your website or certain pages on your website.
- Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can measure users on your site for a few days, a week, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for each project. You can easily see which pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on the content that users are more interested in. You can also analyze regional location data of your visitors and learn where they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials and comments plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your business:
- Discover what’s working (i.e. where users click) and what’s not working (where visitors are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements believing that they link to somewhere else?
- Get insights on how to refine your landing pages, sign up forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” testing to improve your website’s “first impression”, or maximize the impact of your website’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if an element on your page should be included, rearranged, or removed.
- Create “before” and “after” comparison reports for online marketing services.
- Analyze whether users prefer to click images versus buttons versus text links, and how specific user segments interact within your site.
- Analyze suspected site security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing robust products and support. The members area contains video tutorials for installing and setting up the software.
Product Licensing Pricing
Heat Map Tracker comes in three editions:
- Basic License – Single domain only. Price = $197.00 One-off payment.
- Professional License – Licensed for up to 10 websites. Price = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Cost = $497.00 One-time.
Note: Pricing details of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing when this content was written. This may not be the actual price set by the product developer when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services like Google Analytics can provide very useful information on things such as how many people are visiting your site, how they find it and what they do during their visits. However, if you want to really gain deep knowledge into how your site and your content is being used by your visitors to connect with your business online, then a heatmap analytics tool can be very practical.
We suggest buying a license of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your website’s user-experience, visitor engagement and to generate more sales.
For complete details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracker
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