Being able to understand visitor behavior is absolutely vital to the success of your business online.
The saying “if you can’t measure it, you can’t manage it” is as true in the digital age as always. If you don’t know what is going on on your web site, then how will you improve your online results?
Website users have looked for ways to track and understand user behaviour since web sites were first created. From basic counters that track the number of visitors, to powerful and sophisticated statistical tracking tools like Google Analytics that capture very detailed key information.
Knowing user behavior is vitally important for a successful website, not just because it allows you to understand what visitors are doing so you can better your performance, but research also shows that previous user behavior is the best way to predict future behavior. Better, in fact, than consumer demographics.
While being able to monitor key details such as the number of visitors are exploring your web site, what pages they are entering and exiting, how long they are remaining on your website for, what keywords people are searching for, page views, referring pages, etc …, is highly essential, wouldn’t it be useful to know precisely what users are clicking on, where on your pages they are visiting the longest for, which hyperlinks they are clicking on, what areas of your content they are most intrigued about, and more?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps are used to pinpoint areas in a web site page that online visitors scan most frequently. Web heat maps are also often used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your business tool box with a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software tool that works with WordPress (and other website programs) and that lets you record your web site users’ complete journey and generates live heatmaps showing exactly where users click and where they scroll on your web pages.
HeatMapTracker analytics tool also allows you to track every action your visitors make.
Learn more about the analytics tool here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your users are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the exact obstacles that prevent your prospects from fully accessing your site, like unclear navigation elements, or distracting design elements. As the website owner, you can help your readers to perform certain actions, such as signing up to a newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of which links on your page are being clicked, a heat map will also show you any clicks that users make on your site, whether they are links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on a graphic element which they think is a link, but is actually not a link, you can quickly fix this by linking the image to the destination your users are trying to get to, or let your readers know that the image is just a graphic.
In short, heatmaps can be one of the most useful ways to test your site design, assess how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your website:
Record Everything Visitors Are Doing On Your Website
Heat Map Tracker creates a screen video of every visitor session on your site, enabling you to observe all links and buttons clicked, eye-tracking and scrolls.
Complete Control With No Restrictions
The script is self-hosted, giving you unlimited session recording and playbacks.
Unlimited Upgrades And Enhancements
There is a one-time investment to purchase the HeatMapTracker application, which entitles you to receive free updates and all future enhancements.
Some additional benefits include:
- Improve Your Marketing Efforts: By seeing how visitors navigate your web pages, you can discover issues that prevent users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing User Behaviour: The video playbacks of your users’ browsing sessions allow you to know exactly what is taking place on your web pages. Heat Maps let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they choose to stay on a specific section, how quickly they travel down your pages and more! No more guessing or making wrong assumptions … just real metrics of what happens when users land on your site.
- Increase Visitor Engagement: HeatMap Tracker helps you increase visitor engagement with your business, which improves your online sales and conversions. There are many ways to do this and we’ll go over several of these in the “Tips” section later in this review.
Features
HeatMap Tracker offers many features for WordPress users. Here are just a few of these:
- Fast and easy to install and set up. Ready to use in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors look at and monitor how far down your sales or product pages your visitors read down to as a measure of the length of time your web copy can keep them engaged. The software lets you analyze every single user experience to see how users are interacting with your site or specific pages on the website.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can capture visitor sessions on your pages for a few days, one week, a month, or more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded visitor sessions the heat map analytics software has recorded for each project. You can quickly view which pages your visitors are moving towards and how they interact with each page’s content, allowing you to invest more time on improving pages that your readers care about. You can also access regional location data of your visitors and learn where they are visiting from.
Additional software features:
The table below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials that users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what’s working (i.e. where users are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these may be linking to another section?
- Get useful information on how to refine your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve conversions
- Get actionable data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” tests to improve your landing page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a section of your content should be included, modified, or taken out.
- Produce “before” and “after” comparison reports for digital marketing services.
- Analyze if visitors prefer to click on images vs buttons versus text links, and how particular user segments engage within your web site.
- Review confirmed site security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing great products and support. The member download area includes video instructions for installing and setting up the software.
Software Pricing
HeatMapTracker is available in three different editions:
- Basic License – Single installation only. Cost = $197.00 One-off payment.
- Professional License – Use on up to 10 sites. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital service providers. Cost = $497.00 Single Payment.
Please Note: Pricing details of this product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the price when this content was written. This may not be the actual price charged by the software developer when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price here:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services such as Google Analytics can give you some good data on things such as the number of people coming to your site, how they found it and what they are doing during their visits. However, if you want to truly gain an understanding into how your website and your content is being used by your visitors to connect with your business online, then a heatmap analytics service can be a very practical way to do so.
We suggest purchasing a license of HeatMap Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, engagement and to increase sales.
For full details, check out the software here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracker
***