HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

The ability to track, monitor and view the behavior of visitors on your website is absolutely important to your online success.

The old adage ”you can’t manage what you can’t measure” is as true in the digital economy as it has ever been. If you don’t know what is going on on your site, then how will you get better online results?

Website users have looked for useful methods to track and analyze visitor behaviour since web sites first appeared. From simple tracking counters, to powerful analytical tools like Google Analytics and other applications that can provide incredibly detailed measurements.

Tracking visitor behaviour is very important for a successful online business strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been shown that past user behavior is the most reliable indicator of future behaviour. More reliable, in fact, than knowing consumer demographics.

While the ability to view valuable metrics such as the number of unique web visitors are visiting your website, what pages they are arriving on and departing from, how long they are staying on your website for, which terms are being searched for, page views, referring websites, and so on, is highly useful, wouldn’t it be great to be able to track exactly what visitors are doing, where they are navigating through, which hyperlinks they are clicking on, which parts of your page visitors are pausing on, and so on?

Fortunately, heatmap technology makes this easy. Website heat maps are used to display areas of a web page that web visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay tools.


If you own a WordPress website, then it’s easy to add heat map tracking with session replays to your business tool box with a simple to use and very inexpensive WordPress-compatible software.

HeatMapTracker – Live Click Tracking & HeatMap Tracker

Heat Map Tracker

(HeatMap Tracker)


Heat Map Tracker is not technically a WordPress plugin, but a software program that works with WordPress and that visually records your web site visitors’ movements and creates instant heatmaps that show exactly where users click and where they scroll throughout your site content.


The HeatMapTracker software also lets you look over the shoulders of every person who comes to your web site.

HeatMap Tracker

To learn more about the software go here: HeatMapTracker

Benefits Of Using HeatMap Tracker

The more you know how your visitors engage with your site, the more you can improve your website’s user experience. Imagine knowing the exact issues that prevent your site visitors from fully benefiting from your site, such as unclear navigation elements, or distracting design elements. As a site owner, you can guide your site visitors to perform certain actions, such as join a newsletter or click on certain links.

Although Google Analytics has its overlay feature that can give you an idea of which links on your page users are clicking, a heat map will display any clicks that visitors are making on your site, regardless of whether they are actual links or not. This is important because if a heatmap report helps you discover that visitors are clicking on an image that they suppose to be a link, but turns out not to be a hyperlinked image, you can easily change this by adding a link to the image, or let your users know that the image is not a hyperlink.

Heatmaps, therefore, can be one of the most useful ways to test your site design, measure how navigatable your content is and improve conversions.

Here are just some of the benefits of using HeatMap Tracker to monitor visitor behavior on your site:

Record Everything Users Do On Your Website

Heat Map Tracker creates a screen video of every visitor session on your site, enabling you to capture all which links and buttons are being clicked, eye-tracking and page scrolling.

Complete Control Without Limitations

The script allows you to self-host the technology, giving you no limits on recordings and pageviews.

Lifetime Upgrades & Enhancements

There is a one-time investment to own the application, which entitles you to receive unlimited software upgrades and all future enhancements for free.

Some additional benefits include:

  • Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can discover challenges preventing visitors from progressing to the end of your sales funnel and optimize your site.
  • Stop Guessing About User Behavior: The video playbacks of your visitors’ browser sessions show you precisely what is happening on your web pages. Screen overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse on a particular spot, how fast they travel down your site and more! No more guesses or making wrong assumptions … just accurate intel of what takes place when visitors visit your site.
  • Increase Online Sales: HeatMap Tracker helps you increase user engagement with your site, which increases your online sales and conversion rates. There are many ways to achieve this and we go over some of these in the “Tips” section later in this review.

Heat Map Tracker Features

HeatMap Tracker provides many features for site owners. Here are just some of these:

  • Quick and easy to install and configure. Ready to go in minutes.
  • View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time on and monitor how far down the page your users scroll as a measure of how long your sales message can engage them for. HeatMapTracker lets you study each and every visitor action to see how they are interacting with your site or some pages on the web site.
  • Unlimited session screen captures and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can record user sessions on your site for 1 day, 1 week, a month, or more!
  • In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can quickly see which pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that your visitors are more interested in. You can also monitor regional demographic data of your visitors and see where they are visiting from.


Additional features:

The table below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:

HeatMap Tracker


Below are some of the testimonials plugin users have published about the HeatMap Tracker software:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.


“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC


“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMapTracker – Useful Tips

Here are just some of the many ways you can use HeatMap Tracker on your site to improve your results:

  • Learn what works (i.e. where people click) and what’s not working (where users aren’t going to). For example, are visitors watching your videos? Are they clicking on images thinking that they lead to another destination?
  • Get useful information on how to improve your landing pages, sign-up forms, checkout processes, navigation, etc.
  • Get insights on ways to create A/B split testing to improve results
  • Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
  • Creating “above the fold” tests to improve your website’s visitor impact, or maximize the impact of the site’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
  • Identify if any content section should be inserted, changed, or deleted.
  • Create “before” and “after” comparison reports for online marketing services.
  • Test whether visitors prefer to click images vs buttons vs text links, and how specific user segments interact within your site.
  • Analyze potential site security and vulnerabilities.

Product Support

HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing exceptional product quality and support. The product download area contains video tutorials for installing and configuring the software.

Product Price

HeatMap Tracker is available in three different editions:

  • Basic (Single) License – Allows you to install on 1 domain. Price = $197.00 One-off payment.
  • Professional License – Allows you to install on up to 10 sites. Price = $297.00 One-off payment.
  • White-Label) License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Cost = $497.00 One-off payment.

Please Note: Current pricing for HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. Currently, the software is selling for the prices shown above. This may not be the actual pricing set by the plugin developer when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for the latest price:

Additional Info

For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.

Our Recommendation

Services like Google Analytics provide useful information on things such as the number of people finding your site, how they are finding it and what they do during their visits. However, if you want to truly gain an understanding into how your website and your content is being used by your visitors to interact with your digital presence, then a heat map analytics software tool can be a very practical way to do this.

We suggest buying a copy of HeatMap Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and for generating more sales.

Heat Map Tracker

To learn more, visit the software website: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracking Plugin


Originally published as HeatMapTracker – Heat Map Software.