The ability to track and monitor visitor behavior is absolutely vital to the success of your business online.
The old business management saying ”you can’t manage what you can’t measure” is as true in the digital age as always. If you don’t know what is happening when visitors arrive on your web site, how would you improve your online results?
Website users have been searching for ways to track and analyze what is happening since websites were first introduced. From basic counters that track the number of visitors, to very powerful analytical software like Google Analytics that capture incredible key measurements.
Tracking user behavior is vitally important for the success of your digital presence, not just because it enables you to understand what visitors are doing so you can better your results, but testing also shows that past visitor behaviour is the best way to predict future behaviour. It’s an even better indicator, in fact, than demographics.
While being able to see statistical data like the number of web visitors are exploring your site, what pages they are arriving on and departing from, how long they are staying on your site for, what terms people are searching for, unique page views, referring sites, etc …, is highly useful, wouldn’t it also be excellent to be able to track exactly what users are doing, where on your site they are staying the longest period on, what hyperlinks they are clicking on, which areas of the content they are reading, and so on?
Fortunately, heat map technology makes this possible. Web heat maps are used to pinpoint areas of a website page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of web analytics and session replay tools.
If you use WordPress, then you can easily add heat map tracking and session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress (and other CMS applications) and that visually tracks your site visitors’ every movement and creates instant heat maps showing where users click and where they are scrolling throughout your web site.
The HeatMapTracker analytics tool lets you look over the shoulders of everyone who visits your web site.
Go here to learn more about this script: HeatMap Tracker
Benefits
The more accurately you know how your users interact with your website, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that are preventing your readers from fully accessing your site, such as unclear site navigation elements, or disruptive banner ads. As the site owner, you can help your visitors to complete certain actions, such as join a newsletter or click on specific links.
While Google Analytics has an overlay feature that can show you which links on your web page are being clicked, a heatmap will also reveal any clicks that visitors are making on your site, whether these are actual links or not. This is an important benefit because if a heat map analysis helps you discover that users are clicking on a graphic element which they imagine to be a link, but is actually not a hyperlinked image, you can easily edit this by adding a link to the image, or let your readers know that the image is just a graphic.
In short, heat maps can be one of the best methods to test your site design, measure how readable your content is and improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your web site:
Observe Everything Users Do On Your Web Site
Heat Map Tracker lets you record every user browsing session on your website, enabling you to observe all links and buttons clicked, eye-tracking and scrolls.
Complete Control Without Restrictions
The software is hosted on your server, giving you unlimited session recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-off cost to purchase the script, after which you are then entitled to receive free upgrades and all future enhancements.
Additional software benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web pages, you can discover obstacles preventing visitors from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behavior: The screen video playbacks of your visitors’ browsing sessions show you precisely what takes place on your web pages. Overlays let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they hover on a specific spot, how far and quickly they travel down your site and more! No more guesses or making wrong assumptions … just pure metrics of what happens when visitors come to your site.
- Increase Website Sales: Heat Map Tracker helps you improve user interaction with your business, which increases online sales and conversion rates. There are a number of ways to do this and we’ll go over a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker provides many features for WordPress users. Here are just some of these:
- Quick and easy to install and implement. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors spend more time on and monitor how far down your page your users scroll down to as a measure of the length of time your sales message can keep them interested. HeatMapTracker lets you analyze every single user action to help you learn how they are interacting with your website or certain pages on your website.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can record users on your site for a few days, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and total sessions the heat map analytics software has recorded for all projects. You can easily view the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your visitors care about. You can also see regional demographics of all visitors and see which part of the world they are coming from.
Additional features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials that users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:
- Understand what’s working (i.e. where users are clicking) and what’s not working (where users are not going to). For example, are people watching your videos? Are they clicking on images believing that they may be linking to somewhere else?
- Get insights on how to refine your landing pages, sign up forms, checkout processes, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” tests to improve your website’s “first impression”, or optimize the impact of the website’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a content section could be inserted, redesigned, or deleted.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare whether visitors prefer to click images vs buttons versus text links, and how particular user segments interact within your site.
- Review suspected website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering robust products and customer support. The member download area includes video tutorials for installing and configuring the software.
Software Pricing
HeatMap Tracker comes in three different editions:
- Basic License – Allows you to use on 1 site. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to 10 sites. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license lets you install the software on as many sites as you need, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for web development agencies. Cost = $497.00 One-off payment.
Note: The price of this product depends on whether there are any promotions or limited-time specials being offered. Currently, the software is being retailed for the amounts shown above. This may not be the actual price charged by the product author when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics can give you some important information on things such as the number of people landing on your pages, how they find it and what they do whilst on your site. However, if you want to really gain deeper insights into how your web site and your content is being used by your visitors to interact with your business online, then a heatmap analytics service can be a very practical way to do this.
We recommend buying a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to make more sales.
For full details, check out the software here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracking Plugin
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