The ability to track and see the behavior of visitors on your website or blog is absolutely important to your online success.
The business adage ”you can’t manage what you can’t measure” is as important in the digital economy as it has ever been. If you don’t know what is going on on your web site, how would you get better results?
People have looked for ways to track and understand what visitors are up to in their sites since websites were first invented. From basic tracking counters, to very powerful statistical tracking tools like Google Analytics that can track and display very rich data.
Learning about user behaviour is very important for a successful digital marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but research also shows that past visitor behavior is the most reliable predictor of future behaviour. It’s an even better predictor, in fact, than knowing demographics.
While the ability to understand valuable metrics like the number of unique visitors are coming to your site, which pages they are coming and leaving from, how long they are staying on your site for, what keywords are being searched for, average page views, referring websites, and so on, is extremely important, wouldn’t it also be useful to be able to view precisely what users are reading, where they are navigating through, what links they are clicking on, which parts of the page they are reading, and so on?
Fortunately, heatmap technology makes this easy. Web heatmaps are used to help pinpoint areas of a web page that visitors scan most frequently. Web heat maps can also be used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and recorded visitor session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress and that visually records your website visitors’ entire journey and creates instant heat maps showing where users click and where they are scrolling throughout your site.
HeatMapTracker software enables you to see your website from your visitor’s unique perspective.
More info: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your readers engage with your content, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that have been preventing your prospects from fully engaging with your site, like confusing site navigation layouts, or disruptive design elements. As the site owner, you can guide your readers to perform certain actions, such as join a newsletter or click on certain links.
While Google Analytics has an overlay feature which can show you what links on a web page users are clicking, a heat map will display any clicks that visitors make on your page, whether these are links or not. This is important because if a heat map report helps you discover that users are clicking on a graphic element which they suppose to be a link, but is actually not a hyperlinked image, you would be able to quickly remedy this by linking the image to the destination URL your users are trying to get to, or let your users know that the image is just a graphic.
In short, heat maps can be one of the best methods to test your site design, see how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track user behaviour on your site:
Capture Everything Visitors Do On Your Website
HeatMap Tracker captures every user browsing movement on your site, enabling you to record all which links and buttons are being clicked, eye-tracking and page scrolls.
Full Control With No Restrictions
The software is self-hosted, giving you unrestricted session recording and playbacks.
Lifetime Updates & Enhancements
There is a one-off investment to own the software, which entitles you to receive unlimited updates and future enhancements for free.
Additional benefits of the Heat Map Tracker application include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your web pages, you can spot issues preventing visitors from taking desired actions and optimize your site.
- No More Guessing User Behavior: The screen video playbacks of your visitors’ sessions allow you to understand precisely what takes place on your web pages. Heatmaps let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they choose to stay in a particular spot, how far they scroll down your pages and more! No more guessing or hoping … just pure metrics of what goes on when visitors move around your web site.
- Increase Online Sales: HeatMapTracker lets you improve user interaction with your business, which improves online sales and conversions. There are a number of ways to achieve this and we’ll go over some of these in the “Tips” section later in this review.
Features
HeatMap Tracker offers many great features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and observe how far down your product pages your visitors read down to as an average of the length of time your sales message can keep them engaged. The software lets you review and analyze each and every user session to help you learn how users are interacting with your site or some pages on your site.
- Unlimited session recording and browser session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on visitors on your website for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for all projects. You can quickly see which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on pages that visitors are more interested in. You can also view regional demographics of all visitors and see which part of the world they are visiting from.
Additional features:
The image below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and feedback that users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your business:
- Discover what’s working (i.e. where people click) and what’s not working (where people are not going to). For example, are users engaging with your videos? Are they clicking on graphic elements believing that they lead to somewhere else?
- Get ideas on ways to optimize your landing pages, sign up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your site’s “first impression”, or optimize the impact of the home page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify if a content section needs to be inserted, redesigned, or taken out.
- Produce “before” and “after” case studies for digital services.
- Test if users tend to click on images versus buttons versus text links, and how particular user segments engage within your site.
- Confirm confirmed site security exploits or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering exceptional product quality and product support. The member download area includes video instructions for installing and configuring the software.
Software Price
HeatMap Tracker is available in three separate editions:
- Basic License – Single installation only. Price = $197.00 One-off payment.
- Professional License – Licensed for up to ten websites. Price = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web marketing service providers. Cost = $497.00 Single Payment.
Note: The cost to purchase the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software sells for the prices shown above. This may not be the actual price charged by the software developer when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing information here:
Additional Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services like Google Analytics can provide you with great data on things such as how many people are arriving on your website, how they found it and what they do whilst on your site. However, to truly gain deeper insights into how your web site and its content is helping your visitors to interact with your business online, then a heatmap analytics software tool can be a very practical way to do so.
We recommend that you consider purchasing a copy of HeatMap Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to make more online sales.
For full details, check out the software here: HeatMapTracker – Live Click-Tracking & Heat Map Tracking Plugin
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