The ability to track and monitor the behavior of visitors and users on your website is most important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is going on on your web pages, how will you get better results?
Business owners have been searching for useful ways to track and analyze what users are going to do on their web sites since web sites first appeared. From simple tracking counters, to very sophisticated and powerful analytical software like Google Analytics that track and display very detailed metrics.
Analyzing user behavior is very important for the success of your web site, not only because it allows you to understand what visitors are doing so you can improve your performance, but testing also confirms that past consumer behaviour is the best indicator of future behavior. More reliable, in fact, than demographics.
While the ability to analyze valuable information such as how many unique visitors are landing on your website, what pages they are arriving on and departing from, how long they are remaining on your website for, what terms are being searched for, page views, referring web sites, etc …, is highly important, wouldn’t it also be fantastic to track exactly what visitors are doing, where on your site they are staying the longest for, which hyperlinks they are clicking on, what parts of the site they are mostly interested in, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps can be used to help pinpoint areas of a web site page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your collection of key business analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you track your web site users’ entire journey and creates instant heatmaps showing where they click and where they are scrolling throughout your web pages.
HeatMapTracker software also lets you spy on every action your visitors make.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your visitors engage with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully accessing your site, like unclear navigation elements, or distracting adverts. As a site owner, you can help your users to complete certain actions, such as opt into your newsletter or click on certain links.
Although Google Analytics has an overlay feature that can show you which links on a web page are being clicked, a heatmap can also show you any clicks that visitors make on your page, whether these are actual links or not. This is important because if a heat map analysis reveals that users are clicking on a graphic element that they suppose to be a link, but turns out not to be a hyperlinked image, you could easily repair this by linking the image to the destination URL your users are trying to get to, or make it clear to your visitors that the image is just a visual element.
In short, heatmaps can be one of the best methods to test the design of your site, assess how readable your content is and improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track user behavior on your site:
Monitor Everything Users Do On Your Web Site
HeatMap Tracker creates a video of every visitor movement on your website, enabling you to view all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The application allows you to self-host the technology, giving you unrestricted recordings and playbacks.
Lifetime Upgrades And Enhancements
There is a one-off cost to buy the application, which then entitles you to receive lifetime upgrades and future enhancements.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors experience your site, you can discover problems preventing users from taking desired actions and reach your site objectives.
- Stop Guessing Visitor Behavior: The video recordings of your visitors’ sessions reveal exactly what is taking place on your site. Screen overlays let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they choose to stay on a particular spot, how far they scroll down your pages and more! No more guesses or hoping … just factual information of what takes place when visitors move around your web pages.
- Increase Online Sales: HeatMap Tracker lets you increase user engagement with your site, which improves your sales and conversion rates. There are a number of ways to achieve this and we list a number of these in the “Tips” section further below.
HeatMapTracker includes many features for WordPress users. Here are just a few of these:
- Quick and easy to install and configure. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and monitor how far down your sales pages your users read down to as a benchmark of the length of time your site or content can keep them interested. Heat Map Tracker lets you study every single user experience to help you understand how users interact with your site or some pages on your site.
- Unlimited visitor recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can capture visitors on your site for a few days, a couple of weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all sessions the heat map analytics software has recorded for all projects. You can quickly see which pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to invest more time on pages that your readers care about. You can also view regional demographic data of all visitors and learn where they are visiting from.
The table below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Below are just some testimonials and feedback that customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your business:
- Understand what works (i.e. where people click) and what’s not working (where people are not clicking). For example, are visitors watching your videos? Are they clicking on graphic elements thinking that they may link to another area of your site?
- Get ideas on ways to improve your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experiments to improve your site’s visitor impact, or maximize the impact of the home page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a page element should be inserted, rearranged, or taken out.
- Create “before” and “after” case studies for online marketing services.
- Compare if users prefer to click images vs buttons vs text links, and how specific user segments interact within your site.
- Investigate suspected site security and vulnerabilities.
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing reliable products and support. The members area includes video instructions for installing and setting up the software.
HeatMapTracker is available in 3 separate editions:
- Basic License – Single installation only. Cost = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten websites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web agencies. Cost = $497.00 One-time.
Note: Pricing for HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was current at the time this article was published. This may or may not be the actual pricing charged by the product developer when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
Services such as Google Analytics provide good metrics on things such as the number of people arriving on your site, how they are finding it and what they do whilst on your site. However, to truly gain an understanding into how your website and its content is helping your visitors to engage with your digital presence, then a heatmap analytics application can be a very practical way to do this.
We recommend getting a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for increasing your sales of your products or services.
For more details, check out the software here: HeatMapTracker – Live ClickTracking And HeatMap Tracker