Being able to track, monitor and view the behavior of visitors and users on your website or blog is absolutely vital to the success of your business online.
The management adage ”you can’t manage what you don’t measure” is as important today as always. If you don’t know what is going on on your site, then how can you know what areas need improving?
Business owners have looked for practical ways to track and understand visitor behavior since web sites were first invented. From simple tracking counters, to very sophisticated statistical tracking software like Google Analytics and other applications which capture an exceptional amount of data.
Tracking user behaviour is important for the success of your online business strategy, not just because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that previous visitor behavior is the best way to predict future behaviour. Better, in fact, than knowing demographics.
While the ability to track statistical data such as the number of unique web visitors are coming to your web site, which pages they are arriving on and departing from, how long they are staying on your website for, which keywords are being searched for, page views, referring pages, etc …, is highly useful, wouldn’t it also be great to be able to view exactly what visitors are doing, where on your site they are navigating through for the longest period, which links they are clicking on, which parts of the site visitors are browsing, and so on?
Fortunately, heatmap technology makes this easy. Web heat maps can be used to help pinpoint areas in a web page most frequently scanned by web visitors. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you own a WordPress web site, then it’s easy to add heat map tracking with recorded session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software script that works with WordPress and that visually tracks your web site visitors’ entire session and creates live heat maps that show precisely where users are clicking and where they scroll on your website.
HeatMapTracker application allows you to capture every click your visitors make.
More info: HeatMap Tracker
Benefits
The better you know how your visitors engage with your site, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that are preventing your visitors from fully accessing your website, like unclear site navigation layouts, or disruptive adverts. As a website owner, you can encourage your users to complete certain actions, such as join your newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature that can show you which links on your web page users are clicking, a heat map will display any clicks that users make on your site, whether these are links or not. This is important because if a heat map analysis reveals that visitors are clicking on a graphic element which they think is a link, but is actually not a link, you could quickly fix this by linking the image to the page your users are trying to get to, or let your visitors know that the image is not linked.
In short, heatmaps can be one of the most useful ways to test your site design, assess how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor visitor behavior on your website:
Observe Everything Visitors Do On Your Website
Heat Map Tracker creates a video of every user browsing session on your site, allowing you to monitor all clicks, eye-tracking and page scrolling.
Complete Control Without Limitations
The script allows you to self-host the technology, giving you no limits on recordings and pageviews.
Free Updates And Enhancements
There is a one-time investment to buy the software, which entitles you to receive lifetime upgrades and all future enhancements.
Additional application benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your site, you can uncover challenges preventing users from progressing to the end of your sales funnel and correct these.
- Stop Guessing About Visitor Behavior: The video playbacks of your users’ sessions show you exactly what takes place on your web site. Overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they hover on a particular spot, how fast they navigate down your pages and more! No more guessing or hoping … just pure metrics of what takes place when people come to your website.
- Increase User Engagement: HeatMapTracker lets you increase visitor engagement with your business, which increases online sales and conversions. There are a number of ways to do this and we’ll discuss a number of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many features for WordPress users. Here are just a few of these:
- Quick and easy to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors spend more time reading and observe how far down your page your visitors scroll down to as a benchmark of the length of time your content can engage them for. Heat Map Tracker lets you analyze each and every user action to see how visitors are interacting with your website or particular pages on your site.
- Unlimited visitor recording and user session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can record user sessions on your site for a few days, a week or two, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can quickly see which pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that your users are more interested in. You can also monitor regional demographics of your visitors and learn where they are visiting from.
Additional features:
The image below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials plugin customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Understand what’s working (i.e. where users are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images assuming that they lead to somewhere else?
- Get insights on how to optimize your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” testing to improve your landing page’s visitor impact, or maximize the impact of the landing page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if an element on your page could be added, edited, or taken out.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze if users prefer to click images vs buttons versus text links, and how specific user segments interact with your site.
- Confirm suspected website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering reliable product quality and customer support. The members area contains video instructions for installing and configuring the software.
Software Price
Heat Map Tracker is available in 3 editions:
- Basic (Single) License – Single installation only. Price = $197.00 Single Payment.
- Professional License – Licensed for up to ten domains. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web marketing agencies. Price = $497.00 One-time.
Please Note: The cost to purchase Heat Map Tracker depends on whether there are any promotions or limited-time special offers. Presently, the product sells for the amounts shown above. This may or may not be the actual pricing charged by the software developer when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services such as Google Analytics can give you some important information on things such as how many people are arriving on your website, how they found it and what they are doing during their visits. However, if you want to truly gain deep knowledge into how your website and its content is helping your visitors to interact with your digital presence, then a heat map analytics tool can be a great way to do so.
We recommend purchasing a copy of Heat Map Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and to generate more web sales.
For more details, check out the software here: HeatMap Tracker – Live ClickTracking And HeatMap Tracking Software
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