The ability to track and monitor the behavior of visitors on your website or blog is absolutely important to the success of your digital presence.
The old business saying ”you can’t manage what you can’t measure” is as true in the digital economy as ever. If you don’t know what is happening on your site, then how can you improve your results?
People have looked for useful tools to track and analyze visitor behaviour since websites were first created. From simple counters that track the number of visitors, to powerful and sophisticated statistical tracking software like Google Analytics that can track and display detailed metrics.
Understanding visitor behavior is important for the success of your online business strategy, not only because it allows you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that previous visitor behaviour is the most reliable indicator of future behaviour. More reliable, in fact, than knowing demographics.
While being able to view key information like the number of visitors are visiting your website, which pages they are landing on and leaving from, how long they are remaining on your website for, keywords searched, average page views, referring sites, and so on, is vitally useful, wouldn’t it be great to know exactly what visitors are reading, where on your site they are navigating through, what hyperlinks they are clicking on, which areas of the site they are most interested in, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Website heat maps can be used to pinpoint areas in a website page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay software.
If you use WordPress, then you can easily add heat map tracking with session replays to your arsenal of key site analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software program that works with WordPress and that lets you visually track your web site users’ complete journey and creates live heatmaps showing exactly where they are clicking and where they are scrolling on your site content.
The HeatMapTracker application allows you to look over the shoulders of everyone who visits your site.
Learn more here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors engage with your website, the more you can improve your website’s user experience. Imagine knowing the specific challenges that prevent your users from fully benefiting from your site, like unclear site navigation elements, or disruptive design elements. As a site owner, you can help your readers to complete certain actions, such as join your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature which can show you which links on your web page users are clicking, a heatmap will display any clicks that visitors make on your site, regardless of whether these are links or not. This is a significant benefit because if a heatmap analysis reveals that readers are clicking on an image that they suppose to be a link, but happens to not be a link, you could easily repair this by linking the image to the page your users are trying to get to, or let your users know that the image is just a graphic.
In short, heat maps are one of the most useful ways to test the design of your site, assess how readable your site is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track user behaviour on your website:
See Everything Users Are Doing On Your Web Pages
Heat Map Tracker lets you record every user browsing session on your website, enabling you to see all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control With No Limitations
The software is self-hosted, giving you unrestricted session recording and playbacks.
Unlimited Upgrades And Enhancements
There is a one-time investment to own the software, after which you are then entitled to receive unlimited script upgrades and added features for life.
Additional software benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web site, you can identify problems preventing users from taking desired actions and reach your site benchmarks.
- Stop Guessing User Behavior: The video recordings of your users’ sessions let you understand exactly what happens on your web site. Overlays let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they browse on a specific section, how far and quickly they travel down your site and more! No more guesses or making wrong assumptions … just pure metrics of what happens when people land on your web pages.
- Increase Visitor Engagement: HeatMapTracker lets you increase visitor interaction with your site, which increases your online sales and conversion rates. There are a number of ways to achieve this and we discuss some of these in the “Tips” section later in this review.
Features
HeatMapTracker provides many great features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your site visitors look at and observe how far down your page your visitors scroll down to as an average of the length of time your website and/or sales copy can keep them interested. The software lets you review and analyze every single visitor session to see how users interact with your site or specific pages on your site.
- Unlimited session recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can spy on users on your website for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total recorded sessions the heatmap analytics software has recorded for each project. You can easily see which pages your readers are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that users are more interested in. You can also see regional demographic data of your visitors and discover where they are coming from.
Additional features:
The table below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and comments that plugin customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your business:
- Understand what works (i.e. where visitors are clicking) and what’s not working (where users are not clicking). For example, are users watching your videos? Are they clicking on images assuming that they may be linking to another area of your site?
- Get insights on ways to optimize your landing pages, sign up forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experiments to improve your home page’s “first impression”, or optimize the impact of your website’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any section of your content could be included, edited, or deleted.
- Create “before” and “after” case studies for online marketing services.
- Analyze whether users prefer to click images versus buttons versus text links, and how specific user segments interact within your site.
- Diagnose suspected website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering reliable products and support. The members area includes video instructions for installing and configuring the software.
Product Pricing
HeatMapTracker comes in three separate versions:
- Basic (Single) License – Single use only. Price = $197.00 One-off payment.
- Professional License – Licensed for up to ten sites. Cost = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click-tracking, heat maps, session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Cost = $497.00 One-time.
Please Note: Current pricing for HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin sells for the pricing shown above. This may not be the actual price charged by the plugin author when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide you with useful information on things such as the number of people coming to your site, how they are finding it and what they are doing whilst on your site. However, if you want to really gain deeper insights into how your website and your content is helping your visitors to engage with your digital presence, then a heatmap analytics service can be a very practical way to do this.
We recommend getting a license of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to make more sales of your products or services.
For more details, check out the software here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracker
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