Being able to track, monitor and view the behavior of visitors and users on your website or blog is absolutely vital to your online success.
The old saying ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is happening when users arrive on your web pages, how will you know what areas need improving?
People have looked for smart tools to track and understand visitor behavior since web sites were first created. From basic tracking counters, to powerful and sophisticated analytical tools like Google Analytics and other applications which capture detailed data.
Tracking user behaviour is important for a successful digital business, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that previous visitor behavior is the most reliable indicator of future behaviour. Better, in fact, than knowing consumer demographics.
While the ability to understand key details like the number of visitors are landing on your site, what pages they are coming and leaving from, how long they are staying on your website for, keywords searched, page views, referring sites, and so on, is highly essential, wouldn’t it be fantastic to know precisely what users are doing, where on your site they are navigating around in, which hyperlinks they are clicking on, what areas of the content visitors are reading, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps can be used to pinpoint areas on a website page that online visitors scan most frequently. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you own a WordPress-powered site, then it’s easy to add heat map tracking with recorded user session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress (and other CMS applications) and that visually records your website users’ complete journey and creates instant heatmaps that show precisely where they are clicking and where they scroll throughout your pages.
The HeatMapTracker application also enables you to see your site from your visitor’s unique point of view.
For more details go here: HeatMapTracker
Benefits
The better you know how your visitors are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific issues that prevent your visitors from fully benefiting from your website, such as confusing navigation elements, or disruptive design elements. As a site owner, you can help your readers to perform certain actions, such as opt into your newsletter or clicking on specific links.
Although Google Analytics has an overlay feature which can show you which links on a page are being clicked, a heatmap will also show you any clicks that visitors are making on your site, whether they are links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on a graphic element which they suppose to be a link, but turns out not to be a hyperlinked image, you could easily edit this by linking the image to the destination URL your visitors are trying to get to, or make it clear to your users that the image is just a graphic.
Heatmaps, therefore, are one of the most useful ways to test the design of your website, measure how navigatable your site is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to track user behaviour on your website:
Record Everything Visitors Do On Your Website
HeatMap Tracker lets you record every user browsing session on your web site, enabling you to capture all links and buttons clicked, eye-tracking and page scrolling.
Complete Control Without Restrictions
The application is self-hosted, giving you unlimited recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off investment to own the software, after which you are then entitled to receive unlimited updates and all future enhancements.
Some additional benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your site, you can spot obstacles preventing users from taking desired actions and correct these.
- No More Guessing User Behavior: The screen video playbacks of your visitors’ sessions let you observe exactly what is happening on your web pages. Overlays let you see exactly which links and buttons users click on, where they are drawn to most on your website, how long they stay in a particular area, how far they scroll down your pages and more! No more guesses or making wrong assumptions … just accurate intel of what happens when visitors explore your web pages.
- Increase Visitor Engagement: HeatMap Tracker helps you improve visitor engagement with your site, which increases online sales and conversions. There are a number of ways to achieve this and we’ll list a number of these in the “Tips” section further below.
Software Features
Heat Map Tracker offers many features for WordPress users. Here are just some of these:
- Quick and simple to install and set up. Ready to use in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your content visitors spend more time on and measure how far down your page your visitors scroll as an indicator of how long your web copy can keep them engaged. Heat Map Tracker lets you review and analyze every single user action to see how users are interacting with your site or some pages on your web site.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can measure users on your web pages for a day, a week or two, a month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all recorded visitor sessions the heat map analytics software has recorded for all projects. You can quickly view which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on the content that your readers care about. You can also analyze regional demographics of all visitors and learn which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and comments that plugin users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your site to improve your business:
- Learn what’s working (i.e. where people are clicking) and what doesn’t work (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on images believing that these link to somewhere else?
- Get useful information on how to optimize your landing pages, sign up forms, checkout processes, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get practical information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” experiments to improve your home page’s visitor impact, or optimize the impact of your website’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify whether any new content could be inserted, rearranged, or taken out.
- Produce “before” and “after” case studies for online marketing services.
- Test if users tend to click on images vs buttons versus text links, and how particular user segments engage with your website.
- Diagnose suspected website security problems or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering reliable product quality and product support. The members area includes video tutorials for installing and setting up the software.
Software Cost
HeatMapTracker is available in 3 editions:
- Basic License – Single license only. Cost = $197.00 One-off payment.
- Professional License – Allows you to use on up to 10 sites. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web agencies. Price = $497.00 One-off payment.
Please Note: Current pricing for HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the plugin is being retailed for the amounts shown above. This may or may not be the actual pricing set by the software author when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing details here:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services like Google Analytics provide useful information on things such as how many people are arriving on your website, how they found it and what they are doing during their visits. However, to truly gain a deep understanding into how your website and its content is being used by your visitors to engage with your business online, then a heatmap analytics service can be a very practical way to do this.
We recommend that you consider buying a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to generate more web sales.
For more details, visit the software website: HeatMapTracker – Live Click-Tracking & HeatMap Tracker
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