The ability to track and see the behavior of visitors on your web site is absolutely vital to the success of your digital presence.
The old management adage ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening when users arrive on your web site, how will you know what needs to be improved?
People have looked for ways to track and analyze user behavior since web sites were first developed. From basic counters that track how many people have viewed your web site, to powerful analytical tools like Google Analytics and other applications that can provide very detailed key metrics.
Knowing user behaviour is important for a successful digital business, not just because it enables you to understand what visitors are doing so you can better your results, but research also shows that past visitor behavior is the most reliable predictor of future behavior. It’s a more reliable predictor in fact, than knowing visitor demographics.
While being able to track key information like the number of unique web users are landing on your website, which pages they are arriving on and departing from, how long they are remaining on your site for, keyword searches, unique page views, referring websites, and so on, is vitally essential, wouldn’t it also be excellent to track precisely what users are clicking on, where they are visiting the longest time on, what hyperlinks they are clicking on, what areas of your page they are browsing, and so on?
Fortunately, heatmap tracking technology makes this easy. Website heat maps can be used to review areas of a web page that visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your collection of essential web site analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress and that visually tracks your site users’ entire journey and creates live heatmaps that show where they click and where they are scrolling throughout your website.
The HeatMapTracker application allows you to capture every click your users make.
For more details, visit the software site here: HeatMapTracker
Benefits
The better you know how your users are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully benefiting from your site, like confusing site navigation layouts, or disruptive ads. As the website owner, you can help your visitors to perform certain actions, such as signing up to your newsletter or clicking on certain links.
Although Google Analytics has its overlay feature which can give you an idea of what links on your web page users are clicking, a heat map can also display any clicks that users make on your page, regardless of whether these are links or not. This is important because if a heatmap report helps you discover that readers are clicking on a graphic element which they imagine to be a link, but turns out not to be a hyperlinked image, you could quickly change this by linking the image to the destination your users are trying to get to, or make it clear to your readers that the image is just a visual element.
Heatmaps, therefore, are one of the best methods to test the design of your site, measure how navigatable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMap Tracker to track user behaviour on your web site:
Observe Everything Users Are Doing On Your Web Site
The application lets you record every visitor movement on your site, enabling you to capture all page clicks, eye-tracking and page scrolling.
Full Control With No Limitations
The script is self-hosted, giving you no restrictions on recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive unlimited updates and new features for life.
Additional benefits include:
- Improve Site Usability: By seeing how visitors use your web site, you can uncover difficulties preventing users from taking desired actions and correct these.
- No More Guessing Visitor Behaviour: The video playbacks of your visitors’ sessions show you precisely what is taking place on your site. Heat Maps let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they browse on a specific location, how far they scroll down your pages and more! No more guesses or hoping … just real information of what takes place when users explore your website.
- Increase Website Sales: HeatMapTracker helps you improve visitor interaction with your business, which creates better sales and conversions. There are a number of ways to achieve this and we list a few of these in the “Tips” section further below.
Features
HeatMap Tracker offers many features for WordPress users. Here are just some of these:
- Fast and easy to install and set up. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and measure how far down the page your visitors scroll down to as a benchmark of the length of time your site or content can keep them engaged. Heat Map Tracker lets you analyze each and every user action to see how users are interacting with your site or some pages on the site.
- Unlimited visitor screen captures and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can capture users on your site for 1 day, a few weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded sessions the heatmap analytics software has recorded for all projects. You can easily view the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that your users care about. You can also see regional demographic data of all visitors and discover where they are coming from.
Additional features:
The table below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and feedback that users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what works (i.e. where people are clicking) and what doesn’t work (where people are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that they may link to another section?
- Get insights on ways to improve your landing pages, signup forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” tests to improve your landing page’s “first impression”, or optimize the impact of your landing page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if a section of your content needs to be included, redesigned, or taken out.
- Produce “before” and “after” comparison reports for online marketing services.
- Compare whether visitors prefer to click on images vs buttons vs text links, and how particular user segments engage with your web site.
- Analyze confirmed site security problems and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering exceptional product quality and customer support. The member download area includes video instructions for installing and setting up the software.
Product Cost
HeatMap Tracker comes in 3 separate versions:
- Basic License – Licensed for 1 website. Cost = $197.00 One-time.
- Professional License – Use on up to 10 domains. Cost = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, browser recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital agencies. Cost = $497.00 Single Payment.
Please Note: The cost to purchase HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this review was written. This may or may not be the actual price set by the product author when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics can provide useful information on things such as how many people are visiting your site, how they are finding it and what they are doing during their visits. However, to really gain an insight into how your website and its content is being used by your visitors to engage with your business online, then a heat map analytics software application can be extremely useful.
We recommend that you consider buying a license of HeatMap Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for increasing your online sales.
For more details, check out the software here: HeatMap Tracker – Real-Time Click-Tracking & Heat Map Tracker
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