Being able to understand the behavior of visitors on your website is absolutely vital to the success of your business online.
The adage “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening on your site, then how would you know what aspects of your site can be improved?
Businesses have been searching for ways to track and understand what is happening since web sites were first introduced. From basic tracking counters, to powerful analytical software like Google Analytics which provide an incredible level of key metrics.
Analyzing visitor behaviour is vitally important for the success of your marketing strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven that previous user behavior is the best predictor of future behavior. It’s an even more more reliable predictor in fact, than knowing consumer demographics.
While the ability to view valuable details such as the number of unique web users are arriving on your site, which pages they are coming and leaving from, how long they are staying on your website for, what terms are being searched for, average page views, referring web sites, etc …, is highly important, wouldn’t it be great to be able to track exactly what visitors are doing, where on your site they are navigating around in, which links they are clicking on, which areas of your site they are pausing on, and more?
Fortunately, heatmap tracking technology makes this possible. Website heat maps can be used to locate areas on a web site page that web visitors scan most frequently. Web heat maps are also often used alongside other forms of stat tracking applications and session replay software.
If you own a WordPress-powered website, then you can easily add heat map tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress (and other web applications) and that lets you visually record your website visitors’ complete journey and generates live heat maps showing exactly where they are clicking and where they are scrolling on your web site.
The HeatMapTracker application also enables you to capture every action your visitors make.
Learn more about the analytics tool here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more you know how your visitors interact with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully engaging with your site, such as confusing navigation elements, or distracting design elements. As the website owner, you can guide your site visitors to perform certain actions, such as signing up to your newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature that can show you what links on a page visitors are clicking, a heat map will reveal any clicks that users make on your page, whether these are links or not. This is important because if a heatmap report reveals that users are clicking on an image that they think is a link, but happens to not be a hyperlinked image, you can easily remedy this by linking the image to the destination URL your visitors are trying to get to, or make it clear to your users that the image is not a hyperlink.
Heat maps, therefore, can be one of the best ways to test the design of your website, see how readable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor user behavior on your site:
Observe Everything Users Are Doing On Your Web Pages
HeatMapTracker lets you record every visitor movement on your site, allowing you to record all page clicks, eye-tracking and page scrolling.
Full Control Without Restrictions
The script is hosted on your server, giving you unrestricted visitor recordings and playbacks.
Unlimited Upgrades & Enhancements
There is a one-off investment to own the HeatMapTracker application, after which you are then entitled to receive unlimited application upgrades and all future enhancements for life.
Additional software benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your site, you can uncover problem areas preventing visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing About Visitor Behaviour: The screen video recordings of your users’ browsing sessions reveal exactly what takes place on your web site. Screen overlays let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they stay in a particular area, how quickly they navigate down your content and more! No more guesses or making wrong assumptions … just real data of what goes on when visitors land on your website.
- Increase Visitor Engagement: HeatMap Tracker lets you increase visitor engagement with your site, which improves your sales and conversions. There are many ways to achieve this and we’ll go over a few of these in the “Tips” section further below.
Software Features
HeatMapTracker offers many features for WordPress users. Here are just a few of these:
- Fast and simple to install and implement. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors spend more time reading and see how far down your page your visitors scroll down to as a measure of the length of time your content can retain their attention. HeatMapTracker lets you analyze each and every visitor action to help you understand how users are interacting with your site or certain pages on the site.
- Unlimited visitor screen captures and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can measure visitor sessions on your site for one day, one week, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for all projects. You can easily view which pages your visitors are moving towards and how they interact with each page’s content, allowing you to invest more time on improving pages that users are more interested in. You can also monitor regional demographic data of your visitors and see where they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials that plugin users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Learn what works (i.e. where visitors click) and what’s not working (where people aren’t clicking). For example, are people engaging with your videos? Are they clicking on graphic elements believing that they are links to somewhere else?
- Get insights on ways to refine your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” tests to improve your home page’s visitor impact, or maximize the impact of your home page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if any content section should be added, changed, or removed.
- Produce “before” and “after” case studies for digital services.
- Analyze whether visitors prefer to click images vs buttons vs text links, and how specific user segments interact with your web site.
- Confirm potential website security weaknesses and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing reliable products and support. The product download area includes video tutorials for installing and setting up the software.
Product Cost
Heat Map Tracker comes in 3 versions:
- Basic License – Licensed for 1 website. Price = $197.00 One-time.
- Professional License – Licensed for up to ten domains. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heat maps, session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you like, create client accounts, and set up automated PayPal client invoicing, making it ideal for web marketing service providers. Cost = $497.00 One-off payment.
Please Note: The cost of purchasing Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The price shown above was current when this content was written. This may not be the actual pricing charged by the product seller when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics can provide you with useful data on things such as how many people are landing on your site, how they find it and what they are doing whilst visiting your site. However, if you want to really gain deep knowledge into how your web site and your content is being used by your visitors to interact with your business online, then a heat map analytics tool can be very practical.
We suggest buying a copy of HeatMap Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to get more online sales.
For complete details, visit the software website: HeatMap Tracker – Live ClickTracking And Heat Map Tracking Software
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