Being able to track, monitor and understand visitor behavior is absolutely vital to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as ever. If you don’t know what is happening when visitors arrive on your website, how would you improve your online results?
People have been searching for smart tools to track and analyze what is happening since websites first appeared. From simple tracking counters, to very powerful and sophisticated analytical software like Google Analytics and other applications which can track detailed key data.
Knowing visitor behavior is very important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven that past user behavior is the most reliable indicator of future behavior. It’s an even more more reliable predictor in fact, than knowing consumer demographics.
While being able to monitor statistical metrics such as the number of unique web users are coming to your web site, which pages they are arriving on and departing from, how long they are staying on your site for, which terms are being searched for, page views, referring sites, etc …, is vitally useful, wouldn’t it also be great to be able to view exactly what users are reading, where they are visiting the longest time on, what hyperlinks they are clicking on, which areas of the content they are pausing to read more about, and more?
Fortunately, heat map tracking technology makes this easy. Website heat maps have been used to locate areas of a website page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your arsenal of key website analysis tools using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other applications) and that visually records your web site users’ every movement and generates instant heat maps showing precisely where users are clicking and where they scroll throughout your site.
HeatMapTracker application lets you see your website from your visitor’s unique perspective.
Go here to learn more about the software: HeatMapTracker
Benefits
The more accurate data you have about how your users engage with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific barriers that have been preventing your readers from fully benefiting from your website, like unclear navigation layouts, or distracting adverts. As the website owner, you can guide your readers to perform certain actions, such as opting into your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can give you an idea of what links on a web page visitors are clicking, a heatmap can also reveal any clicks that visitors are making on your page, whether these are links or not. This is important because if a heat map report reveals that readers are clicking on an image which they think is a link, but turns out not to be a link, you would be able to quickly repair this by adding a link to the image, or let your users know that the image is just a visual element.
Heat maps, therefore, are one of the best ways to test your site design, assess how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behaviour on your web site:
Capture Everything Visitors Do On Your Site
The application records every browsing movement on your web site, allowing you to see all which buttons and links are being clicked, eye-tracking and page scrolls.
Full Control With No Limitations
The application allows you to self-host the technology, giving you unrestricted session recording and pageviews.
Free Upgrades & Enhancements
There is a one-off cost to buy the HeatMapTracker application, after which you are then entitled to receive unlimited upgrades and all future enhancements for life.
Some additional benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your web pages, you can identify obstacles preventing visitors from taking desired actions and reach your site benchmarks.
- Stop Guessing Visitor Behaviour: The screen video recordings of your visitors’ browser sessions show you precisely what takes place on your site. Click overlays let you see exactly which elements visitors click on, where they are drawn to most on your website, how long they browse in a particular section, how fast they scroll down your site and more! No more guessing or assuming wrongly … just accurate evidence of what takes place when users explore your site.
- Increase Website Sales: Heat Map Tracker lets you improve visitor interaction with your business, which increases sales and conversion rates. There are a number of ways to achieve this and we’ll go over some of these in the “Tips” section later in this review.
Features
HeatMapTracker provides many unique features for WordPress users. Here are just some of these:
- Quick and simple to install and set up. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time view and measure how far down your sales pages your users read down to as an indicator of how long your website and/or sales copy can engage them for. HeatMapTracker lets you review and analyze every single user action to help you understand how they interact with your website or some pages on your website.
- Unlimited session screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can capture user sessions on your website for one day, a week or two, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for each project. You can easily see the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving content that your visitors are more interested in. You can also review regional location data of your visitors and learn where they are coming from.
Additional software features:
The image below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials that plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your results:
- Discover what works (i.e. where visitors are clicking) and what doesn’t work (where people aren’t going to). For example, are users watching your videos? Are they clicking on images believing that they are links to another destination?
- Get useful information on ways to refine your landing pages, sign up forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” tests to improve your site’s visitor impact, or maximize the impact of the home page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether a page element could be inserted, modified, or deleted.
- Create “before” and “after” case studies for web-related services.
- Test if visitors prefer to click on images vs buttons versus text links, and how particular user segments interact with your site.
- Troubleshoot confirmed website security exploits or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering reliable product quality and product support. The product download area contains video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in three separate versions:
- Basic License – Use on one site. Price = $197.00 One-time.
- Professional License – Use on up to ten sites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing service providers. Cost = $497.00 Single Payment.
Please Note: Price details for HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. Currently, the plugin is being retailed for the prices shown above. This may not be the actual pricing set by the product author when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics provide great information on things such as the number of people landing on your website, how they found it and what they are doing during their visits. However, if you want to really gain a real-time understanding into how your website and your content is helping your visitors to engage with your business online, then a heatmap analytics service can be very useful.
We recommend buying a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, visitor engagement and to increase your sales.
For more details, visit the software website: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Plugin
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