The ability to track and see the behavior of visitors on your website is most important to your online success.
The saying ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is going on on your web site, then how will you know what areas need improving?
Businesses have looked for ways to track and analyze what users are up to on their web pages since websites first appeared. From simple tracking counters, to powerful and sophisticated analytical software like Google Analytics that can record and display detailed key data.
Analyzing visitor behaviour is very important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can better your performance, but research also proves that past consumer behavior is the best indicator of future behaviour. It’s an even better predictor, in fact, than demographics.
Although being able to monitor statistical information such as the number of unique web visitors are landing on your web site, what pages they are coming and leaving from, how long they are staying on your site for, keyword searches, unique page views, referring web sites, and so on, is vitally important, wouldn’t it also be useful to be able to know exactly what visitors are clicking on, where on your site they are staying the longest for, what hyperlinks they are clicking on, which parts of your site visitors are most intrigued about, and more?
Fortunately, heatmap technology makes this easy. Website heatmaps have been used to review areas of a web site page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with recorded user session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other website programs) and that lets you track your web site visitors’ every movement and creates instant heat maps that show exactly where users are clicking and where they scroll throughout your web pages.
The HeatMapTracker application also lets you see your site from your visitor’s perspective.
Go here to learn more: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that are preventing your site visitors from fully benefiting from your site, such as confusing navigation elements, or disruptive ads. As a website owner, you can encourage your users to perform certain actions, such as join a newsletter or click on specific links.
Although Google Analytics has its overlay feature which can show you what links on your web page are being clicked, a heatmap can also reveal any clicks that visitors are making on your site, whether these are links or not. This is a significant benefit because if a heat map report reveals that users are clicking on an image that they suppose to be a link, but happens to not be a hyperlinked image, you would be able to quickly fix this by linking the image to the destination URL your users are trying to get to, or let your readers know that the image is just a graphic.
Heatmaps, therefore, can be one of the best methods to test your site design, see how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track visitor behavior on your website:
Monitor Everything Users Do On Your Web Site
The software records every visitor movement on your site, allowing you to see all clicks, eye-tracking and page scrolling.
Complete Control Without Limitations
The script allows you to self-host the technology, giving you no limits on recordings and playbacks.
Unlimited Upgrades & Enhancements
There is a one-off investment to purchase the HeatMapTracker software, after which you are then entitled to receive unlimited upgrades and added features for free.
Additional benefits include:
- Improve Your Marketing Efforts: By seeing how visitors navigate your web pages, you can uncover problems that prevent users from taking desired actions and correct these.
- No More Guessing Visitor Behavior: The screen video recordings of your users’ sessions show you exactly what takes place on your site. Click overlays let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they hover in a specific spot, how quickly they travel down your site and more! No more guesses or making wrong assumptions … just pure evidence of what happens when visitors explore your web site.
- Increase User Engagement: Heat Map Tracker helps you improve visitor interaction with your business, which increases sales and conversion rates. There are many ways to achieve this and we’ll discuss a few of these in the “Tips” section later in this review.
Features
Heat Map Tracker provides many unique features for website owners. Here are just a few of these:
- Quick and simple to install and set up. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and see how far down your sales or product pages your visitors scroll down to as a benchmark of how long your content can engage them for. HeatMap Tracker lets you study each and every visitor action to see how visitors interact with your site or certain pages on your site.
- Unlimited session screen captures and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can measure users on your site for a few days, 1 week, a month, or more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily view which pages your readers are moving towards and how they interact with each page’s content, allowing you to spend more time on the content that your visitors are more interested in. You can also review regional demographic data of your visitors and see which part of the world they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and feedback that plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Discover what works (i.e. where visitors click) and what’s not working (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that these link to another area of your site?
- Get useful data on how to refine your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” experimentation to improve your website’s “first impression”, or optimize the impact of the home page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether an element on your page could be inserted, modified, or removed.
- Produce “before” and “after” comparison reports for digital services.
- Analyze if users prefer to click on images vs buttons versus text links, and how particular user segments interact with your site.
- Troubleshoot confirmed website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable products and customer support. The members area includes video instructions for installing and configuring the software.
Software Cost
HeatMap Tracker comes in 3 versions:
- Basic (Single) License – Single license only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to 10 sites. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing service providers. Price = $497.00 One-off payment.
Note: The price of the HeatMapTracker software can vary, depending on whether there are any promotions or limited-time special offers. Presently, the product is being retailed for the amounts shown above. This may or may not be the actual price charged by the software author when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics can provide good data on things such as how many people are visiting your site, how they found it and what they are doing whilst visiting your web pages. However, if you want to really gain a deep understanding into how your site and its content is being used by your visitors to connect with your business online, then a heatmap analytics service can be a very practical way to do so.
We suggest buying a copy of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your user-experience, engagement and for generating more sales of your products or services.
To learn more, check out the software here: Heat Map Tracker – Live ClickTracking & HeatMap Tracker
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