The ability to track and monitor the behavior of visitors and users on your web site is absolutely vital to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your site, then how would you know what elements of your website need to be improved?
Business owners have looked for ways to track and analyze what visitors are up to on their internet sites since websites first appeared. From simple counters that track visitor numbers, to sophisticated statistical tracking tools like Google Analytics that can record and let users see very granular key measurements.
Understanding visitor behavior is important for the success of your website, not only because it enables you to understand what visitors are doing so you can better your performance, but research also shows that previous user behavior is the most reliable way to predict future behaviour. More reliable, in fact, than knowing demographics.
Although being able to monitor statistical reports like the number of unique web visitors are exploring your web site, what pages they are entering and exiting, how long they are staying on your website for, what terms people are searching for, page views, referring sites, etc …, is highly useful, wouldn’t it be great to know exactly what users are reading, where on your pages they are visiting the longest time on, which links they are clicking on, what parts of your page they are most intrigued about, and more?
Fortunately, heat map technology makes this easy. Website heat maps can be used to locate areas on a web page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of statistical software and session replay tools.
If you own a WordPress site, then it’s easy to add heat map tracking and session replays to your arsenal of key site analysis tools using a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that works with WordPress (and other web applications) and that visually tracks your website users’ every movement and creates live heatmaps showing exactly where users click and where they are scrolling on your web site.
HeatMapTracker software also allows you to look over the shoulders of everyone who visits your web site.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your visitors are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact challenges that are preventing your users from fully accessing your site, like unclear site navigation elements, or distracting banner ads. As a website owner, you can guide your users to perform certain actions, such as opt into a newsletter or click on specific links.
Although Google Analytics has its overlay feature which can show you which links on your page visitors are clicking, a heatmap can also display any clicks that users are making on your page, regardless of whether these are actual links or not. This is an important difference because if a heatmap analysis reveals that readers are clicking on an image that they think is a link, but turns out not to be a hyperlinked image, you would be able to quickly remedy this by adding a link to the image, or let your users know that the image is just a graphic.
Heat maps, therefore, can be one of the best methods to test the design of your website, see how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your website:
Observe Everything Visitors Are Doing On Your Website
The script creates a playback video of every visitor session on your web site, allowing you to see all clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The software is hosted on your own server, giving you no limits on session recording and pageviews.
Lifetime Updates And Enhancements
There is a one-time investment to purchase the script, which entitles you to receive lifetime updates and enhancements.
Some additional application benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your website, you can identify problems preventing users from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing User Behavior: The video playbacks of your users’ browsing sessions allow you to know exactly what happens on your site. Overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they stay in a specific spot, how fast they scroll down your content and more! No more guesses or hoping … just pure data of what goes on when visitors navigate around your web pages.
- Increase User Engagement: HeatMap Tracker lets you improve visitor engagement with your site, which increases sales and conversions. There are a number of ways to achieve this and we’ll present a few of these in the “Tips” section further below.
Software Features
HeatMap Tracker includes many great features for website owners. Here are just a few of these:
- Quick and easy to install and configure. Ready to use in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and observe how far down the page your users read down to as a benchmark of how long your site can keep them interested. HeatMap Tracker lets you review and analyze every single user session to see how they are interacting with your website or certain pages on the web site.
- Unlimited visitor screen captures and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can record users on your pages for a day, a few weeks, a month, or more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving pages that your visitors are more interested in. You can also monitor regional demographic data of all visitors and learn where they are visiting from.
Additional features:
The image below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials plugin customers have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:
- Understand what’s working (i.e. where users click) and what’s not working (where people are not clicking). For example, are users watching your videos? Are they clicking on images believing that these may link to somewhere else?
- Get insights on how to refine your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify if any section of your content needs to be included, rearranged, or deleted.
- Produce “before” and “after” case studies for digital services.
- Test if users tend to click images vs buttons versus text links, and how particular user segments engage within your site.
- Review potential website security problems or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering reliable product quality and support. The product download area contains video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker comes in 3 separate versions:
- Basic (Single) License – Installs on 1 site. Price = $197.00 One-time.
- Professional (Multiple) License – Installs on up to ten sites. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, browser session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web agencies. Cost = $497.00 Single Payment.
Note: Pricing details of the product depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this article was written. This may or may not be the actual pricing charged by the plugin developer when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics can provide great metrics on things such as how many people are arriving on your site, how they find it and what they do during their visits. However, to truly gain a deep understanding into how your site and its content is helping your visitors to interact with your business online, then a heatmap analytics software application can be very useful.
We recommend getting a license of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and for increasing your sales.
For full details, check out the software here: HeatMap Tracker – Real-Time Click-Tracking & Heat Map Tracking Plugin
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