The ability to track, monitor and understand visitor behavior is absolutely important to the success of your business online.
The old management saying ”you can’t manage what you don’t measure” is as important in the digital age as always. If you don’t know what is going on on your web pages, then how can you know what areas of your website need to be improved?
Website users have looked for practical methods to track and analyze what users are doing on their websites since web sites were first invented. From basic counters that track visitors, to very sophisticated and powerful analytical tools like Google Analytics and other applications which can deliver incredibly detailed measurements.
Knowing user behavior is very important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but testing also shows that past visitor behavior is the most reliable indicator of future behaviour. More reliable, in fact, than demographics.
Although the ability to view statistical metrics such as the number of unique visitors are exploring your website, what pages they are coming and leaving from, how long they are staying on your website for, what terms people are searching for, page views, referring sites, and so on, is extremely useful, wouldn’t it be fantastic to be able to view precisely what visitors are reading, where they are navigating around in, which hyperlinks they are clicking on, which parts of the page visitors are mostly intrigued about, and so on?
Fortunately, heat map technology makes this easy and possible. Web heat maps have been used to pinpoint areas of a web site page most frequently scanned by visitors. Web heat maps are also often used alongside other forms of web analytics and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software application that is compatible with WordPress (and other programs) and that lets you record your web site users’ every movement and creates live heatmaps showing exactly where users click and where they scroll on your website.
HeatMapTracker analytics tool also enables you to look over the shoulders of everyone who visits your site.
Go here to learn more: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors engage with your site, the more you can improve your site’s user experience. Imagine knowing the specific barriers that have been preventing your visitors from fully engaging with your site, like confusing navigation layouts, or disruptive banner ads. As a website owner, you can encourage your site visitors to complete certain actions, such as opting into a newsletter or clicking on certain links.
Although Google Analytics has an overlay feature that can give you an idea of which links on a page users are clicking, a heat map will show you any clicks that visitors are making on your page, regardless of whether these are actual links or not. This is an important benefit because if a heat map analysis reveals that users are clicking on an image that they imagine to be a link, but turns out not to be a hyperlinked image, you would be able to quickly fix this by linking the image to the page your readers are trying to get to, or make it clear to your readers that the image is not a link.
In short, heatmaps can be one of the best methods to test the design of your website, assess how navigatable your site is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to monitor visitor behavior on your website:
See Everything Visitors Do On Your Site
The software creates a video of every visitor session on your website, enabling you to record all clicks, eye-tracking and scrolls.
Full Control Without Limitations
The script allows you to self-host the technology, giving you no-limit recordings and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off investment to purchase the script, which entitles you to receive unlimited software updates and future enhancements for life.
Additional benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they navigate your website, you can uncover problems preventing visitors from progressing to the end of your sales funnel and reach your site objectives.
- Stop Guessing About User Behaviour: The screen video playbacks of your users’ browser sessions reveal precisely what happens on your website. Heat Maps let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they browse in a specific location, how far they scroll down your site and more! No more guessing or hoping … just real information of what happens when users move around your web pages.
- Increase User Engagement: Heat Map Tracker lets you increase user engagement with your business, which creates better online sales and conversions. There are a number of ways to achieve this and we’ll list some of these in the “Tips” section further below.
Software Features
Heat Map Tracker offers many great features for web site owners. Here are just a few of these:
- Fast and easy to install and configure. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your pages visitors eyes are drawn to and measure how far down the page your visitors read down to as a measure of how long your content can keep them engaged. HeatMapTracker lets you review and analyze each and every visitor experience to help you understand how they interact with your site or specific pages on your web site.
- Unlimited session screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can spy on visitor sessions on your web pages for a few days, a few weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for each project. You can easily view which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that visitors are more interested in. You can also review regional demographic data of all visitors and see where they are visiting from.
Additional software features:
The image below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and comments that plugin customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what’s working (i.e. where people are clicking) and what’s not working (where users aren’t going to). For example, are people watching your videos? Are they clicking on images believing that these may link to another section?
- Get actionable information on ways to improve your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” tests to improve your landing page’s visitor impact, or maximize the impact of your site’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify whether any new content should be added, reworked, or taken out.
- Produce “before” and “after” comparison reports for web services.
- Analyze if visitors prefer to click images vs buttons vs text links, and how specific user segments engage with your web site.
- Troubleshoot confirmed site security threats and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing reliable products and product support. The members area contains video instructions for installing and setting up the software.
Software Price
HeatMapTracker comes in three different editions:
- Basic (Single) License – Allows you to install on one website. Price = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to ten domains. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing agencies. Cost = $497.00 One-time.
Note: The price of HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. Presently, the product retails for the pricing shown above. This may not be the actual price set by the product developer when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics provide very useful data on things such as how many people are arriving on your website, how they are finding it and what they are doing during their visits. However, if you want to truly gain an understanding into how your web site and your content is being used by your visitors to engage with your business online, then a heatmap analytics software application can be a great way to do so.
We recommend purchasing a license of Heat Map Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and to generate more sales.
To learn more, visit the software website here: HeatMap Tracker – Real-Time ClickTracking & Heat Map Tracking Plugin
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