HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

The ability to track and monitor the behavior of visitors and users on your website is most important to your online success.

The old business saying ”you can’t manage what you don’t measure” is as true in the digital economy as ever. If you don’t know what is happening on your site, then how can you get better results online?

Businesses have been looking for ways to track and analyze user behaviour since web sites were first created. From simple counters that track the number of visitors, to sophisticated and powerful analytical software like Google Analytics and other applications which can record incredibly granular key data.

Tracking user behavior is important for a successful marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your results, but testing also shows that past user behaviour is the best way to predict future behavior. It’s a better indicator, in fact, than knowing user demographics.

Although the ability to analyze statistical reports such as the number of visitors are landing on your web site, which pages they are landing on and leaving from, how long they are remaining on your site for, keyword searches, average page views, referring web sites, etc …, is vitally important, wouldn’t it be useful to be able to track exactly what users are doing, where on your pages they are navigating through for the longest period, which links they are clicking on, what parts of your site visitors are pausing on, and so on?

Fortunately, heatmap tracking technology makes this easy. Web heatmaps have been used to review areas of a website page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of statistical software and session replay tools.

HeatMap Tracker

If you use WordPress, then you can easily add heatmap tracking and video session replays to your arsenal of essential online analysis tools with an easy-to-install and inexpensive WordPress-compatible software.

Heat Map Tracker – Live ClickTracking & HeatMap Tracker

Heat Map Tracker

(HeatMap Tracker)

Software Description

Heat Map Tracker is not technically a WordPress plugin, but a software program that works with WordPress (and other website programs) and that lets you visually record your website users’ every movement and creates live heat maps showing where users click and where they scroll on your pages.

Heat Map Tracker

HeatMapTracker application lets you look over the shoulders of every person who comes to your site.


Learn more about the software here: HeatMapTracker


The more accurately you know how your readers interact with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully engaging with your website, such as unclear site navigation layouts, or disruptive adverts. As a site owner, you can help your users to perform certain actions, such as signing up to your newsletter or clicking on specific links.

While Google Analytics has an overlay feature that can show you what links on a web page are being clicked, a heat map will show you any clicks that visitors make on your page, whether they are links or not. This is an important difference because if a heat map analysis helps you discover that visitors are clicking on a graphic element which they imagine to be a link, but turns out not to be a link, you would be able to quickly repair this by linking the image to the destination your users are trying to get to, or make it clear to your readers that the image is just a graphic.

In short, heatmaps are one of the best methods to test the design of your website, see how readable your site is and improve conversions.

Here are just some of the many benefits and advantages of using Heat Map Tracker to track visitor behavior on your website:

Observe Everything Visitors Do On Your Web Pages

The software creates a screen video of every user browsing movement on your site, allowing you to capture all links and buttons clicked, eye-tracking and page scrolling.

Full Control With No Limitations

The software is hosted on your server, giving you no restrictions on recordings and pageviews.

Lifetime Upgrades & Enhancements

There is a one-off investment to buy the HeatMapTracker script, after which you are then entitled to receive lifetime upgrades and enhancements.

Additional benefits of the script include:

  • Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your website, you can spot difficulties preventing users from progressing to the end of your sales funnel and optimize your site.
  • Stop Guessing Visitor Behaviour: The video recordings of your visitors’ browser sessions reveal exactly what is taking place on your web pages. Overlays let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they hover on a specific area, how quickly they scroll down your site and more! No more guesses or hoping … just factual data of what goes on when people come to your web pages.
  • Increase Website Sales: HeatMap Tracker helps you increase visitor interaction with your business, which increases online sales and conversions. There are a number of ways to do this and we’ll go over a few of these in the “Tips” section later in this review.

Software Features

Heat Map Tracker provides many features for web site owners. Here are just some of these:

  • Fast and easy to install and implement. Ready to go in minutes.
  • View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and measure how far down your page your users scroll as a benchmark of how long your site can engage them for. HeatMap Tracker lets you analyze each and every visitor session to help you learn how visitors interact with your website or some pages on your web site.
  • Unlimited visitor recording and visitor session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can measure user sessions on your website for a few days, a few weeks, one month, etc.
  • In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can easily view which pages your users are gravitating towards and how they interact with the content on each page, allowing you to spend more time on pages that users care about. You can also access regional demographic data of all visitors and discover where they are coming from.


Additional software features:

The chart below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:



Here are a few of the testimonials users have submitted for HeatMapTracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.


“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC


“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMapTracker Useful Tips

Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:

  • Discover what works (i.e. where people are clicking) and what’s not working (where users aren’t going to). For example, are people watching your videos? Are they clicking on images thinking that they may be links to another area of your site?
  • Get ideas on how to optimize your landing pages, sign up forms, memberships, screen resolution, etc.
  • Get practical information on ways to create A/B split testing to improve results
  • Get actionable data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
  • Create “above the fold” testing to improve your website’s “first impression”, or maximize the impact of your website’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
  • Identify whether any content section could be included, reworked, or deleted.
  • Produce “before” and “after” case studies for web-related services.
  • Analyze whether users prefer to click on images versus buttons vs text links, and how specific user segments engage within your website.
  • Investigate confirmed website security problems or vulnerabilities.


HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering reliable product quality and support. The members area includes video instructions for installing and setting up the software.

Software Cost

Heat Map Tracker is available in 3 versions:

  • Basic (Single) License – Installs on 1 site. Price = $197.00 One-time.
  • Professional (Multiple) License – Allows you to install on up to 10 domains. Price = $297.00 Single Payment.
  • White Label License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heat maps, session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web service providers. Price = $497.00 One-time.

Please Note: The cost of purchasing the HeatMapTracker software depends on whether there are any promotions or limited-time specials being offered. The above reflects the price at the time this review was published. This may or may not be the actual pricing charged by the plugin seller when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.

Check the plugin’s website for current pricing details:

Additional Software Info

For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.

Our Recommendation

Analytics services like Google Analytics can provide you with important information on things such as how many people are arriving on your site, how they found it and what they are doing whilst on your website. However, to truly gain an insight into how your website and your content is being used by your visitors to engage with your business online, then a heat map analytics software application can be a very practical way to do this.

We recommend getting a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for increasing sales of your products or services.


For full details, check out the software here: HeatMapTracker – Real-Time ClickTracking And Heat Map Tracker