Being able to track and see the behavior of visitors on your website or blog is absolutely vital to your online success.
The management saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is happening when visitors arrive on your site, how would you get better results online?
Website users have looked for accurate tools to track and understand what users are going to do on their web-sites since websites were first developed. From basic counters that track how many people have viewed your web site, to very powerful and sophisticated statistical tracking tools like Google Analytics that record incredibly fine key data.
Analyzing visitor behavior is important for the success of your web site, not only because it allows you to understand what visitors are doing so you can improve your performance, but research also shows that previous consumer behaviour is the best indicator of future behavior. Better, in fact, than knowing demographics.
While being able to track key information such as how many unique visitors are visiting your website, which pages they are coming and leaving from, how long they are remaining on your website for, which keywords are being searched for, average page views, referring pages, etc …, is vitally essential, wouldn’t it be fantastic to be able to know exactly what visitors are doing, where on your pages they are staying the longest period on, which hyperlinks they are clicking on, which areas of the content visitors are pausing to read more about, and more?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps are used to help pinpoint areas in a web page that visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking with recorded visitor session replays to your collection of essential web site analysis tools with a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that works with WordPress and that visually tracks your website visitors’ movements and generates instant heatmaps showing precisely where they click and where they scroll on your pages.
The HeatMapTracker analytics tool also enables you to look over the shoulders of every person who comes to your web site.
Learn more here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully engaging with your website, such as unclear site navigation layouts, or disruptive banner ads. As a website owner, you can guide your readers to complete certain actions, such as opting into your newsletter or click on certain links.
Although Google Analytics has its overlay feature which can show you which links on a page users are clicking, a heat map will show you any clicks that users make on your page, regardless of whether these are links or not. This is important because if a heat map analysis helps you discover that readers are clicking on an image that they suppose to be a link, but is actually not a hyperlinked image, you would be able to quickly change this by adding a link to the image, or make it clear to your users that the image is just a visual element.
In short, heat maps are one of the best ways to test your site design, assess how navigatable your site is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to track visitor behavior on your web site:
Capture Everything Users Do On Your Site
HeatMap Tracker lets you record every user browsing movement on your website, enabling you to observe all page clicks, eye-tracking and scrolls.
Full Control Without Restrictions
The software is hosted on your server, giving you no-limit visitor recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-off investment to buy the application, after which you are then entitled to receive unlimited script upgrades and added features for life.
Some additional software benefits include the following:
- Improve Site Usability: By seeing how visitors experience your website, you can identify difficulties that prevent users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behaviour: The video recordings of your visitors’ browser sessions allow you to understand exactly what happens on your web site. Heatmaps let you see exactly which elements users click on, where they are drawn to most on your website, how long they hover in a specific spot, how fast they navigate down your site and more! No more guesses or making wrong assumptions … just accurate evidence of what happens when users visit your website.
- Increase Online Sales: Heat Map Tracker helps you improve user interaction with your site, which increases your online sales and conversions. There are many ways to achieve this and we’ll present a number of these in the “Tips” section further below.
Features
Heat Map Tracker provides many unique features for website owners. Here are just a few of these:
- Fast and easy to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your pages visitors spend more time reading and measure how far down your sales pages your users scroll as an average of the length of time your content can retain their attention. Heat Map Tracker lets you analyze each and every user session to help you see how users are interacting with your site or particular pages on your site.
- Unlimited session screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can spy on users on your web pages for a day, a few weeks, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily view the top pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on the content that your users are more interested in. You can also view regional demographic data of your visitors and see where they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that customers have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your results:
- Understand what works (i.e. where people are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are users engaging with your videos? Are they clicking on graphic elements believing that these may link to somewhere else?
- Get insights on ways to refine your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” tests to improve your landing page’s visitor impact, or optimize the impact of your home page’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify whether an element on the page should be inserted, rearranged, or removed.
- Produce “before” and “after” case studies for digital marketing services.
- Compare whether visitors prefer to click on images versus buttons vs text links, and how particular user segments engage with your web site.
- Confirm confirmed website security exploits or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering exceptional product quality and product support. The members area contains video instructions for installing and configuring the software.
Product License Price
HeatMapTracker comes in three editions:
- Basic (Single) License – Allows you to install on one site. Cost = $197.00 One-off payment.
- Professional License – Allows you to use on up to 10 sites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other editions (click-tracking, heat maps, session recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for web service providers. Cost = $497.00 One-time.
Note: The cost to purchase the product depends on whether there are any promotions or limited-time special offers. The above reflects the price at the time this article was written. This may not be the actual price charged by the product author when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing information:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics can provide you with great metrics on things such as how many people are arriving on your pages, how they find it and what they do during their visits. However, to truly gain an insight into how your web site and your content is being used by your visitors to interact with your business online, then a heat map analytics software application can be a very practical way to do this.
We recommend buying a copy of HeatMap Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to get more sales of your products or services.
For complete details, check out the software here: Heat Map Tracker – Live ClickTracking & HeatMap Tracking Software
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