Being able to track the behavior of visitors and users on your website is very important to the success of your business online.
The old saying ”you can’t manage what you don’t measure” is as true in the digital economy as always. If you don’t know what is happening when visitors arrive on your site, how will you know what aspects of your website can be improved?
Business owners have been looking for ways to track and understand visitor behaviour since websites were first invented. From basic counters that track the number of visitors, to very sophisticated and powerful statistical tracking software like Google Analytics which can track granular key data.
Tracking user behavior is vitally important for a successful digital presence, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown that past user behavior is the best way to predict future behavior. It’s a better indicator, in fact, than knowing user demographics.
While the ability to understand statistical details such as the number of unique web users are landing on your web site, what pages they are entering and exiting, how long they are remaining on your site for, which keywords are being searched for, page views, referring websites, and so on, is vitally important, wouldn’t it also be useful to be able to track exactly what visitors are clicking on, where on your pages they are staying the longest for, which hyperlinks they are clicking on, what areas of your page visitors are most intrigued about, and so on?
Fortunately, heat map technology makes this easy. Website heat maps can be used to review areas of a website page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of statistical software and session replay software.
If you own a WordPress-powered web site, then you can easily add heatmap tracking with recorded session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software script that is compatible with WordPress and that visually records your website users’ entire journey and creates live heat maps that show where users are clicking and where they scroll throughout your web pages.
The HeatMapTracker analytics tool also allows you to look over the shoulders of everyone who visits your site.
Go here to learn more about the software: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more you know how your readers are interacting with your site, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that prevent your prospects from fully engaging with your site, such as unclear site navigation layouts, or disruptive adverts. As a site owner, you can help your users to perform certain actions, such as joining your newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on a web page are being clicked, a heatmap will reveal any clicks that visitors are making on your page, whether they are actual links or not. This is important because if a heat map analysis reveals that visitors are clicking on an image which they think is a link, but turns out not to be a link, you would be able to easily change this by adding a link to the image, or make it clear to your readers that the image is not a hyperlink.
In short, heat maps can be one of the best ways to test the design of your site, assess how navigatable your site is and improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track user behaviour on your website:
Monitor Everything Visitors Do On Your Website
HeatMapTracker captures every visitor session on your web site, enabling you to capture all links and buttons clicked, eye-tracking and page scrolling.
Full Control Without Limitations
The software is hosted on your server, giving you no restrictions on session recording and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off investment to own the software, which entitles you to receive unlimited software upgrades and enhancements for free.
Additional benefits include the following:
- Improve Site Usability: By seeing how visitors navigate your site, you can uncover problems preventing visitors from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing Visitor Behaviour: The video playbacks of your users’ browsing sessions show you precisely what is happening on your website. Click overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they browse in a specific location, how fast they scroll down your content and more! No more guessing or making wrong assumptions … just accurate evidence of what goes on when visitors explore your web pages.
- Increase User Engagement: HeatMapTracker helps you improve user interaction with your business, which improves sales and conversions. There are a number of ways to do this and we list some of these in the “Tips” section later in this review.
Software Features
HeatMapTracker includes many features for site owners. Here are just a few of these:
- Fast and simple to install and configure. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time view and see how far down your page your users scroll down to as a benchmark of the length of time your site can engage them for. Heat Map Tracker lets you study every single user experience to help you understand how visitors are interacting with your website or particular pages on the web site.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can measure user sessions on your website for 1 day, one week, one month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all sessions the heat map analytics software has recorded for all projects. You can quickly view the top pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on the content that visitors are more interested in. You can also review regional location data of all visitors and learn which part of the world they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials that customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Discover what’s working (i.e. where users are clicking) and what’s not working (where users aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements believing that they may link to somewhere else?
- Get useful information on how to improve your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get practical data on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” testing to improve your website’s visitor impact, or optimize the impact of your website’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify whether a page element could be inserted, edited, or removed.
- Create “before” and “after” case studies for digital services.
- Compare whether visitors tend to click on images vs buttons vs text links, and how particular user segments engage with your website.
- Diagnose potential website security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing robust product quality and support. The product download area includes video tutorials for installing and setting up the software.
Product Price
Heat Map Tracker is available in 3 separate editions:
- Basic (Single) License – Single use only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 domains. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other editions (click tracking, heatmaps, session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Cost = $497.00 One-time.
Note: The cost of purchasing HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this article was written. This may not be the actual pricing charged by the software author when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services like Google Analytics can provide very useful metrics on things such as the number of people arriving on your pages, how they are finding it and what they do during their visits. However, to truly gain deeper insights into how your website and its content is being used by your visitors to engage with your business online, then a heatmap analytics tool can be a very practical way to do so.
We recommend purchasing a license of HeatMap Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for increasing sales.
To learn more, check out the software here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracking Plugin
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