The ability to track the behavior of visitors and users on your site is very important to the success of your business online.
The old adage “if you can’t measure it, you can’t manage it” is as true in the digital age as it has ever been. If you don’t know what is going on on your web site, then how will you get better results online?
Business owners have been looking for ways to track and analyze what visitors are doing in their websites since websites first appeared. From basic counters that track visitor numbers, to very powerful analytical tools like Google Analytics and other applications which can record and let you see incredible measurements.
Learning about visitor behavior is very important for the success of your marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that previous user behaviour is the best way to predict future behaviour. More reliable, in fact, than consumer demographics.
Although being able to see valuable reports such as the number of unique web users are landing on your web site, which pages they are landing on and leaving from, how long they are remaining on your site for, keyword searches, page views, referring sites, and so on, is vitally important, wouldn’t it also be fantastic to be able to know precisely what visitors are doing, where they are staying the longest period on, what links they are clicking on, which parts of your site visitors are browsing, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Website heatmaps have been used to display areas in a web site page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress website or blog, then it’s easy to add heat map tracking and session replays to your arsenal of key business analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that works with WordPress and that lets you record your site visitors’ movements and creates live heat maps that show where users are clicking and where they are scrolling throughout your web pages.
HeatMapTracker analytics tool also lets you capture every click your users make.
More info: HeatMap Tracker
Benefits
The better you know how your visitors are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully benefiting from your site, like confusing site navigation elements, or distracting design elements. As a website owner, you can encourage your visitors to complete certain actions, such as opt into your newsletter or click on certain links.
While Google Analytics has its overlay feature that can give you an idea of which links on a web page are being clicked, a heatmap can also display any clicks that visitors make on your page, regardless of whether these are links or not. This is important because if a heatmap report helps you discover that visitors are clicking on a graphic element that they think is a link, but is actually not a link, you can easily edit this by linking the image to the page your readers are trying to get to, or let your visitors know that the image is not a link.
In short, heatmaps can be one of the most useful methods to test your site design, measure how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track visitor behaviour on your web site:
Capture Everything Visitors Are Doing On Your Web Site
Heat Map Tracker records every visitor session on your site, allowing you to record all clicks, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The script allows you to self-host the technology, giving you no limits on session recordings and playbacks.
Free Upgrades & Enhancements
There is a one-off investment to own the HeatMapTracker software, which then entitles you to receive unlimited updates and new features for free.
Additional software benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your web site, you can identify problems preventing users from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behavior: The screen video playbacks of your users’ sessions let you observe precisely what takes place on your website. Overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover in a particular spot, how far and quickly they navigate down your content and more! No more guessing or assuming wrongly … just accurate metrics of what goes on when users visit your web site.
- Increase Visitor Engagement: HeatMap Tracker lets you increase user engagement with your site, which improves online sales and conversion rates. There are a number of ways to achieve this and we present a few of these in the “Tips” section further below.
Features
HeatMapTracker includes many features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time view and measure how far down the page your visitors scroll as a benchmark of the length of time your web copy can keep them interested. The software lets you study each and every user experience to help you see how they are interacting with your site or some pages on the site.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can capture user sessions on your website for one day, 1 week, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total recorded sessions the heatmap analytics software has recorded for all projects. You can quickly see which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that users are more interested in. You can also analyze regional demographic data of your visitors and see where they are coming from.
Additional features:
The chart below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials plugin users have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what’s working (i.e. where people are clicking) and what doesn’t work (where users are not clicking). For example, are users watching your videos? Are they clicking on images thinking that they link to another location?
- Get useful information on ways to optimize your landing pages, signup forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” tests to improve your website’s “first impression”, or maximize the impact of the website’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if any content section needs to be included, changed, or taken out.
- Create “before” and “after” case studies for digital services.
- Test if visitors prefer to click images vs buttons versus text links, and how particular user segments engage within your site.
- Confirm potential website security issues or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering reliable product quality and product support. The product download area contains video tutorials for installing and configuring the software.
Software Pricing
Heat Map Tracker comes in 3 different editions:
- Basic (Single) License – Use on 1 website. Cost = $197.00 One-time.
- Professional License – Allows you to install on up to ten sites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it ideal for digital agencies. Cost = $497.00 One-time.
Note: The cost to purchase this product depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this content was published. This may not be the actual price charged by the software developer when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics can provide great information on things such as the number of people visiting your website, how they are finding it and what they do during their visits. However, to truly gain a deep understanding into how your site and its content is helping your visitors to interact with your business online, then a heatmap analytics service can be a great way to do this.
We suggest getting a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, engagement and to make more web sales.
For more details, check out the software here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
***