Being able to track, monitor and view the behavior of visitors on your website or blog is absolutely vital to the success of your digital presence.
The saying ”you can’t manage what you don’t measure” is as important in the digital economy as it has ever been. If you don’t know what is happening on your web pages, how will you know what areas need improving?
Business owners have been searching for smart tools to track and analyze visitor behaviour since websites first appeared. From basic counters that track how many people have viewed your web site, to very sophisticated and powerful analytical software like Google Analytics that can track and display comprehensively detailed key data.
Knowing user behavior is vitally important for the success of your online business strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been proven that previous consumer behaviour is the best indicator of future behavior. It’s a better indicator, in fact, than knowing user demographics.
While the ability to track statistical reports such as how many web visitors are checking out your web site, which pages they are landing on and leaving from, how long they are staying on your website for, keywords searched, page views, referring websites, etc …, is vitally essential, wouldn’t it be excellent to be able to know exactly what visitors are clicking on, where they are navigating through, what hyperlinks they are clicking on, what areas of your site they are most interested in, and more?
Fortunately, heat map tracking technology makes this possible. Website heat maps can be used to review areas in a web page that online visitors scan most frequently. Web heatmaps can also be used alongside other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your arsenal of key site analysis tools with a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress and that lets you visually track your website visitors’ every movement and creates instant heat maps showing exactly where users are clicking and where they are scrolling on your website.
HeatMapTracker application enables you to track every action your users make.
For more details go here: HeatMapTracker
Benefits
The better you know how your readers are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific issues that are preventing your visitors from fully accessing your site, like confusing navigation layouts, or disruptive adverts. As the website owner, you can encourage your readers to perform certain actions, such as signing up to a newsletter or clicking on specific links.
Although Google Analytics has an overlay feature which can give you an idea of what links on your web page visitors are clicking, a heatmap will also reveal any clicks that users are making on your page, whether these are actual links or not. This is a significant difference because if a heatmap analysis helps you discover that readers are clicking on a graphic element that they imagine to be a link, but is actually not a link, you can easily edit this by linking the image to the destination URL your users are trying to get to, or make it clear to your users that the image is just a graphic.
In short, heat maps are one of the best methods to test the design of your site, see how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your website:
Record Everything Visitors Are Doing On Your Website
HeatMapTracker creates a playback video of every visitor movement on your website, enabling you to capture all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The application is hosted on your server, giving you unlimited recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off cost to own the software, after which you are then entitled to receive free updates and enhancements.
Additional benefits include the following:
- Improve User Experience: By seeing how visitors use your web pages, you can discover difficulties that prevent users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behaviour: The screen video recordings of your users’ browser sessions show you precisely what takes place on your site. Heat Maps let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover in a particular spot, how far they navigate down your site and more! No more guesses or assuming wrongly … just real evidence of what happens when users visit your web pages.
- Increase Website Sales: HeatMap Tracker helps you improve user interaction with your business, which increases sales and conversion rates. There are a number of ways to do this and we list several of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors look at and observe how far down your sales pages your visitors read down to as an indicator of how long your site or content can retain their attention. HeatMapTracker lets you analyze every single user experience to see how users interact with your site or specific pages on your web site.
- Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can measure user sessions on your pages for 1 day, a few weeks, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily view the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your users care about. You can also view regional location data of your visitors and learn where they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials that users have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your results:
- Learn what works (i.e. where people are clicking) and what’s not working (where people aren’t going to). For example, are people engaging with your videos? Are they clicking on images thinking that they may link to somewhere else?
- Get actionable information on ways to optimize your landing pages, signup forms, sales funnel, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” testing to improve your home page’s “first impression”, or optimize the impact of your home page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if a content section could be included, modified, or taken out.
- Produce “before” and “after” case studies for online marketing services.
- Test if users prefer to click images vs buttons vs text links, and how particular user segments interact with your web site.
- Confirm potential website security problems and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a highly respected internet marketer with a solid reputation for providing reliable product quality and customer support. The members area includes video tutorials for installing and configuring the software.
Product License Price
HeatMap Tracker is available in 3 versions:
- Basic License – Single use only. Cost = $197.00 One-off payment.
- Professional License – Licensed for up to ten sites. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for web development service providers. Price = $497.00 Single Payment.
Please Note: Price details for this product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the price at the time this review was written. This may or may not be the actual pricing charged by the plugin seller when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics provide important metrics on things such as the number of people visiting your site, how they find it and what they are doing during their visits. However, if you want to really gain deeper insights into how your website and your content is helping your visitors to connect with your digital presence, then a heatmap analytics software tool can be extremely useful.
We suggest getting a copy of HeatMap Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for increasing sales of your products or services.
For full details, visit the software website: HeatMapTracker – Real-Time ClickTracking And Heat Map Tracking Software
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