The ability to track and monitor the behavior of visitors on your web site is most important to the success of your digital presence.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening when visitors arrive on your site, then how would you know what needs to be improved?
Business owners have been looking for ways to track and understand user behavior since websites first appeared. From simple counters that track the number of visitors, to very powerful analytical tools like Google Analytics and other applications which can track an exceptional amount of key information.
Knowing user behaviour is very important for a successful online business strategy, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven that previous consumer behaviour is the best way to predict future behaviour. Better, in fact, than knowing demographics.
Although being able to track statistical information such as the number of unique web visitors are exploring your site, which pages they are entering and exiting, how long they are remaining on your site for, which keywords are being searched for, page views, referring websites, etc …, is extremely useful, wouldn’t it also be great to know exactly what users are clicking on, where on your pages they are staying the longest for, which links they are clicking on, what parts of your page they are browsing, and so on?
Fortunately, heat map tracking technology makes this possible. Web heat maps have been used to display areas of a web page that web visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytics and session replay tools.
If you use WordPress, then you can easily add heat map tracking and session replays to your arsenal of key web site analysis tools using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress (and other programs) and that visually tracks your web site visitors’ every movement and creates instant heat maps showing where users click and where they are scrolling throughout your website.
The HeatMapTracker software also allows you to look over the shoulders of every person who comes to your web site.
Learn more about the script here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that have been preventing your visitors from fully engaging with your site, like unclear site navigation elements, or disruptive banner ads. As the site owner, you can encourage your visitors to perform certain actions, such as signing up to your newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of which links on a web page are being clicked, a heat map will display any clicks that visitors are making on your site, regardless of whether these are links or not. This is an important difference because if a heat map analysis reveals that readers are clicking on a graphic element which they think is a link, but turns out not to be a hyperlinked image, you can quickly repair this by adding a link to the image, or make it perfectly clear to your visitors that the image is not linked.
Heat maps, therefore, can be one of the best methods to test your site design, assess how navigatable your content is and help to improve conversions.
Here are just some of the benefits of using Heat Map Tracker to track visitor behaviour on your website:
Observe Everything Visitors Do On Your Web Site
HeatMap Tracker creates a screen video of every visitor session on your site, allowing you to record all links and buttons clicked, eye-tracking and page scrolls.
Full Control With No Limitations
The application is self-hosted, giving you no limits on visitor recordings and pageviews.
Lifetime Updates & Enhancements
There is a one-time cost to buy the software, which entitles you to receive unlimited upgrades and enhancements.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors navigate your site, you can uncover challenges preventing users from taking desired actions and reach your site objectives.
- Stop Guessing Visitor Behavior: The video recordings of your visitors’ sessions allow you to know precisely what happens on your web pages. Click overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they choose to stay on a specific spot, how fast they scroll down your site and more! No more guessing or hoping … just accurate information of what goes on when people come to your web pages.
- Increase Website Sales: Heat Map Tracker lets you improve visitor interaction with your business, which increases sales and conversions. There are a number of ways to achieve this and we’ll discuss a few of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many great features for site owners. Here are just a few of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your pages visitors look at and monitor how far down the page your visitors read down to as a benchmark of the length of time your content can retain their attention. HeatMap Tracker lets you analyze each and every user action to see how they interact with your website or certain pages on your site.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on visitors on your pages for a few days, a week or two, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see total visitors, tracked pages and total sessions the heatmap analytics software has recorded for all projects. You can quickly see the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that your users are more interested in. You can also analyze regional location data of all visitors and see which part of the world they are coming from.
Additional features:
The table below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and comments plugin users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your website to improve your results:
- Discover what’s working (i.e. where users are clicking) and what doesn’t work (where people aren’t going to). For example, are visitors engaging with your videos? Are they clicking on images thinking that they lead to another location?
- Get actionable information on how to refine your landing pages, signup forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” tests to improve your website’s visitor impact, or maximize the impact of the site’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a page element should be added, modified, or removed.
- Produce “before” and “after” comparison reports for web services.
- Compare if users tend to click images vs buttons vs text links, and how specific user segments interact with your web site.
- Review potential website security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering exceptional products and product support. The members area includes video instructions for installing and setting up the software.
Software Pricing
HeatMap Tracker is available in 3 separate editions:
- Basic License – Single installation only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to install on up to ten sites. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, browser recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital agencies. Price = $497.00 One-time.
Note: The cost of purchasing the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current price when this content was published. This may or may not be the actual pricing charged by the plugin seller when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics can provide you with important information on things such as how many people are coming to your website, how they are finding it and what they do whilst visiting your web site. However, to really gain an insight into how your website and your content is helping your visitors to connect with your business online, then a heatmap analytics software tool can be very practical.
We recommend buying a copy of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to make more sales of your products or services.
For more details, visit the software website here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
***