HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

The ability to track, monitor and view visitor behavior is absolutely vital to the success of your business online.

The old adage “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening when users arrive on your web pages, then how would you know what areas need improving?

Website users have been searching for ways to track and understand visitor behaviour since web sites were first developed. From simple tracking counters, to very powerful and sophisticated analytical software like Google Analytics and other applications that can record and let you see very rich information.

Tracking visitor behavior is important for the success of your web site, not only because it enables you to understand what visitors are doing so you can better your results, but testing also confirms that previous user behaviour is the best way to predict future behavior. More reliable, in fact, than knowing visitor demographics.

While the ability to monitor key data such as the number of web users are exploring your website, which pages they are arriving on and departing from, how long they are staying on your website for, which keywords are being searched for, page views, referring websites, etc …, is highly important, wouldn’t it also be excellent to track exactly what users are clicking on, where on your site they are staying the longest for, which links they are clicking on, what areas of your site visitors are reading, and more?

Fortunately, heatmap tracking technology makes this possible. Website heat maps have been used to monitor areas of a web page that online visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytics and session replay software technologies.

HeatMapTracker

If you use WordPress, then it’s easy to add heat map tracking and recorded session replays to your arsenal of key business analysis tools with a simple to use and inexpensive WordPress-compatible software.

Heat Map Tracker – Live Click Tracking & HeatMap Tracker

Heat Map Tracker

(HeatMap Tracker)

Description

HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other programs) and that lets you visually track your site users’ every movement and creates live heatmaps showing exactly where they click and where they scroll on your website.

Heat Map Tracker

HeatMapTracker analytics tool lets you see your site from your visitor’s unique perspective.

Heat Map Tracker

More info: HeatMapTracker

Benefits Of Using Heat Map Tracker

The more accurate data you have about how your visitors are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully accessing your site, like confusing navigation layouts, or disruptive design elements. As a website owner, you can encourage your readers to perform certain actions, such as joining your newsletter or click on certain links.

Although Google Analytics has an overlay feature that can give you an idea of what links on your web page visitors are clicking, a heat map can also reveal any clicks that visitors make on your site, whether they are links or not. This is an important benefit because if a heat map analysis reveals that readers are clicking on an image that they suppose to be a link, but is actually not a hyperlinked image, you can quickly remedy this by linking the image to the destination your users are trying to get to, or let your users know that the image is just a visual element.

Heatmaps, therefore, are one of the most useful methods to test your site design, measure how navigatable your site is and help to improve conversions.

Here are just a few of the benefits of using HeatMap Tracker to track visitor behaviour on your website:

Capture Everything Visitors Are Doing On Your Web Site

Heat Map Tracker records every user browsing movement on your web site, allowing you to observe all page clicks, eye-tracking and page scrolling.

Full Control Without Restrictions

The script is self-hosted, giving you no restrictions on user recordings and playbacks.

Lifetime Upgrades & Enhancements

There is a one-off investment to buy the software, which entitles you to receive unlimited software upgrades and all future enhancements for free.

Some additional benefits include:

  • Improve Site Usability: By seeing how visitors experience your web pages, you can identify problem areas that prevent users from progressing to the end of your sales funnel and improve visitor engagement.
  • No More Guessing Visitor Behavior: The video playbacks of your users’ browser sessions reveal exactly what is taking place on your web site. Heatmaps let you see exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they stay on a particular section, how fast they scroll down your site and more! No more guessing or making wrong assumptions … just accurate evidence of what happens when visitors visit your website.
  • Increase Online Sales: HeatMap Tracker lets you increase visitor interaction with your business, which improves online sales and conversions. There are many ways to achieve this and we’ll list several of these in the “Tips” section further below.

Features

Heat Map Tracker provides many features for website owners. Here are just a few of these:

  • Fast and easy to install and configure. Ready to use in no time.
  • View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your pages visitors spend more time on and observe how far down your page your users scroll as an average of how long your website and/or sales copy can keep them interested. Heat Map Tracker lets you analyze every single user experience to see how users are interacting with your site or certain pages on the website.
  • Unlimited session recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can measure visitor sessions on your web pages for a day, a week, one month, etc.
  • In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and total recorded sessions the heat map analytics software has recorded for each project. You can quickly view the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to invest more time on pages that users are more interested in. You can also analyze regional location data of all visitors and discover where they are coming from.

HeatMap Tracker

Additional features:

The image below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:

HeatMap Tracker

Testimonials

Here are a few of the testimonials and comments plugin customers have written about HeatMapTracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMap Tracker – Useful Tips

Here are just some of the ways you can use Heat Map Tracker on your web site to improve your results:

  • Discover what works (i.e. where users click) and what’s not working (where users aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that these may be linking to somewhere else?
  • Get ideas on ways to improve your landing pages, signup forms, subscriptions, navigation, etc.
  • Get useful data on ways to create A/B split testing to improve conversions
  • Get practical information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
  • Performing “above the fold” experimentation to improve your home page’s visitor impact, or optimize the impact of the home page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
  • Identify if any section of the content could be added, rearranged, or removed.
  • Create “before” and “after” case studies for web-related services.
  • Test if users tend to click images vs buttons versus text links, and how particular user segments interact with your site.
  • Investigate potential website security threats or vulnerabilities.

Product Support

HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing reliable product quality and support. The members area contains video instructions for installing and configuring the software.

Software Cost

HeatMap Tracker comes in 3 versions:

  • Basic (Single) License – Installs on 1 website. Cost = $197.00 One-off payment.
  • Professional License – Installs on up to 10 websites. Price = $297.00 One-time.
  • White Label Branding License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, session recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital agencies. Price = $497.00 Single Payment.

Note: The price of the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the plugin retails for the prices shown above. This may or may not be the actual price charged by the plugin developer when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for the current price:

Additional Info

For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.

Our Recommendation

Analytics services such as Google Analytics provide very useful metrics on things such as the number of people visiting your site, how they are finding it and what they are doing during their visits. However, to really gain deeper insights into how your site and its content is helping your visitors to connect with your business online, then a heatmap analytics tool can be a great way to do this.

We recommend purchasing a license of HeatMap Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to get more web sales.

HeatMapTracker

For more details, check out the software here: HeatMap Tracker – Live ClickTracking & HeatMap Tracking Plugin

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