The ability to track and monitor visitor behavior is extremely important to your online success.
The old business management adage “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening on your website, then how will you improve your results?
Businesses have been looking for accurate ways to track and analyze what users are up to on their sites since websites first appeared. From basic counters that track visitors, to very sophisticated statistical tracking software like Google Analytics which record comprehensively detailed key information.
Understanding visitor behavior is very important for the success of your digital presence, not just because it allows you to understand what visitors are doing so you can improve your results, but research also shows that past visitor behaviour is the most reliable predictor of future behaviour. It’s an even better indicator, in fact, than demographics.
While the ability to understand statistical metrics such as how many unique web visitors are arriving on your website, what pages they are entering and exiting, how long they are remaining on your website for, which terms are being searched for, page views, referring sites, etc …, is vitally essential, wouldn’t it also be fantastic to track exactly what visitors are clicking on, where on your pages they are staying the longest time on, which hyperlinks they are clicking on, what parts of the page they are pausing to read more about, and more?
Fortunately, heat map technology makes this easy and possible. Website heat maps can be used to monitor areas on a web page that visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay software technologies.
If you own a WordPress website, then you can easily add heatmap tracking with recorded visitor session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually records your site users’ entire journey and creates instant heat maps that show precisely where users click and where they are scrolling on your website.
The HeatMapTracker software enables you to see your website from your visitor’s unique perspective.
More info: Heat Map Tracker
Benefits
The more accurately you know how your visitors are interacting with your website, the more you can improve your site’s user experience. Imagine knowing the exact issues that have been preventing your users from fully benefiting from your site, such as unclear navigation layouts, or disruptive design elements. As a site owner, you can guide your visitors to perform certain actions, such as signing up to a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature that can give you an idea of what links on a web page visitors are clicking, a heat map will also reveal any clicks that visitors make on your site, whether they are actual links or not. This is an important difference because if a heat map report reveals that readers are clicking on an image which they think is a link, but happens to not be a link, you could easily fix this by adding a link to the image, or make it clear to your users that the image is not a link.
Heatmaps, therefore, are one of the most useful methods to test the design of your website, see how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track user behaviour on your web site:
Monitor Everything Users Do On Your Web Site
HeatMap Tracker lets you record every browsing session on your website, allowing you to monitor all links and buttons clicked, eye-tracking and scrolls.
Full Control With No Restrictions
The script is hosted on your own server, giving you no restrictions on visitor recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-off cost to own the script, which entitles you to receive lifetime updates and enhancements.
Additional script benefits include the following:
- Improve Site Usability: By seeing how visitors use your site, you can discover problem areas that prevent visitors from progressing to the end of your sales funnel and reach your site goals.
- No More Guessing User Behaviour: The screen video recordings of your users’ sessions show you precisely what happens on your website. Heat Maps let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they choose to stay on a specific area, how quickly they navigate down your site and more! No more guessing or assuming wrongly … just factual information of what happens when people land on your web site.
- Increase User Engagement: HeatMapTracker helps you improve visitor engagement with your business, which improves sales and conversion rates. There are a number of ways to do this and we go over a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker provides many features for site owners. Here are just a few of these:
- Quick and easy to install and configure. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time on and monitor how far down your page your users scroll down to as a benchmark of how long your content can keep them engaged. HeatMap Tracker lets you analyze every single user experience to see how visitors are interacting with your website or certain pages on the web site.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can record visitor sessions on your site for a few days, a week, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can quickly see the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that users care about. You can also view regional demographics of all visitors and discover where they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and feedback customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your business:
- Learn what’s working (i.e. where people are clicking) and what doesn’t work (where visitors are not going to). For example, are people watching your videos? Are they clicking on images thinking that they may be links to another location?
- Get actionable data on ways to refine your landing pages, sign up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” tests to improve your site’s “first impression”, or maximize the impact of your website’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify whether an element on the page should be inserted, modified, or deleted.
- Create “before” and “after” case studies for web services.
- Compare whether visitors tend to click images versus buttons vs text links, and how particular user segments interact with your site.
- Diagnose potential site security problems or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for providing great products and product support. The member download area includes video tutorials for installing and setting up the software.
Software Price
Heat Map Tracker comes in 3 different editions:
- Basic (Single) License – Use on 1 domain. Price = $197.00 One-time.
- Professional License – Installs on up to 10 websites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heatmaps, browser replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Price = $497.00 One-time.
Note: Pricing for Heat Map Tracker can vary, depending on whether there are any promotions or limited-time special offers. Currently, the software sells for the amounts shown above. This may not be the actual price charged by the plugin seller when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing information here:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services like Google Analytics can give you some good metrics on things such as the number of people landing on your website, how they are finding it and what they do during their visits. However, if you want to truly gain an understanding into how your web site and its content is helping your visitors to connect with your business online, then a heatmap analytics application can be a great way to do this.
We recommend that you consider purchasing a copy of HeatMapTracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to get more web sales.
To learn more, check out the software here: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracking Software
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