Being able to track the behavior of visitors on your website or blog is extremely important to your online success.
The adage ”you can’t manage what you can’t measure” is as important today as it has ever been. If you don’t know what is going on on your web pages, then how will you get better online results?
Business owners have looked for accurate methods to track and understand what users are up to in their internet sites since websites were first developed. From basic counters that track the number of visitors, to sophisticated analytical software like Google Analytics and other applications which can record and let users see incredibly detailed key information.
Understanding visitor behavior is vitally important for the success of your online business strategy, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been shown that past user behavior is the best way to predict future behaviour. It’s an even more more reliable indicator in fact, than demographics.
While the ability to track key data like how many web users are exploring your site, which pages they are arriving on and departing from, how long they are staying on your site for, what keywords people are searching for, page views, referring sites, and so on, is highly useful, wouldn’t it be fantastic to know precisely what visitors are clicking on, where they are visiting the longest time on, which links they are clicking on, what parts of the site they are browsing, and more?
Fortunately, heat map tracking technology makes this easy. Web heat maps are used to display areas in a website page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heat map tracking with recorded session replays to your collection of essential business analysis tools with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other applications) and that visually tracks your site users’ movements and creates instant heat maps showing exactly where users are clicking and where they are scrolling on your site content.
HeatMapTracker analytics tool also allows you to see your website from your visitor’s perspective.
Learn more here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the specific issues that are preventing your prospects from fully accessing your site, like confusing navigation elements, or distracting design elements. As the website owner, you can help your visitors to complete certain actions, such as opt into a newsletter or clicking on certain links.
Although Google Analytics has its overlay feature that can give you an idea of which links on a page are being clicked, a heat map can also display any clicks that users make on your site, whether these are links or not. This is a significant benefit because if a heatmap report helps you discover that visitors are clicking on an image that they imagine to be a link, but is actually not a hyperlinked image, you would be able to quickly change this by linking the image to the page your readers are trying to get to, or let your visitors know that the image is just a visual element.
In short, heat maps can be one of the most useful ways to test the design of your website, measure how readable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track visitor behaviour on your site:
Capture Everything Users Are Doing On Your Website
Heat Map Tracker creates a playback video of every visitor movement on your site, allowing you to capture all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The software is hosted on your server, giving you unlimited session recording and pageviews.
Unlimited Updates And Enhancements
There is a one-off cost to buy the application, which then entitles you to receive unlimited application updates and added features for free.
Some additional benefits of the HeatMap Tracker software include the following:
- Improve Your Marketing Efforts: By seeing how visitors experience your site, you can identify problems preventing visitors from progressing to the end of your sales funnel and reach your site benchmarks.
- No More Guessing Visitor Behaviour: The video recordings of your users’ browsing sessions let you know precisely what happens on your web pages. Heat Maps let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they browse on a particular area, how far and quickly they travel down your site and more! No more guesses or assuming wrongly … just real evidence of what happens when people visit your site.
- Increase Online Sales: HeatMap Tracker lets you increase visitor engagement with your site, which improves your online sales and conversions. There are a number of ways to achieve this and we’ll go over some of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many unique features for web site owners. Here are just a few of these:
- Fast and easy to install and configure. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and see how far down the page your visitors read down to as a benchmark of the length of time your web copy can keep them interested. Heat Map Tracker lets you study every single visitor experience to help you understand how users are interacting with your website or specific pages on your website.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can capture visitors on your web pages for one day, a week or two, one month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can easily see the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that visitors are more interested in. You can also access regional location data of your visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials that plugin customers have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Learn what works (i.e. where visitors are clicking) and what’s not working (where visitors aren’t going to). For example, are people engaging with your videos? Are they clicking on images assuming that they may be links to somewhere else?
- Get useful information on ways to improve your landing pages, signup forms, memberships, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” experiments to improve your website’s visitor impact, or optimize the impact of your site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if a page element should be included, changed, or taken out.
- Produce “before” and “after” case studies for digital services.
- Test whether users tend to click on images versus buttons vs text links, and how specific user segments engage with your website.
- Troubleshoot potential website security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a well-known online marketer with a solid reputation for providing great products and product support. The member download area includes video tutorials for installing and configuring the software.
Software Price
HeatMapTracker is available in three different versions:
- Basic License – Allows you to use on 1 domain. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to ten websites. Price = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web agencies. Cost = $497.00 Single Payment.
Please Note: Pricing for the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the price at the time this content was written. This may or may not be the actual pricing charged by the product developer when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services such as Google Analytics can provide you with important metrics on things such as how many people are visiting your website, how they find it and what they are doing during their visits. However, if you want to really gain an insight into how your site and your content is being used by your visitors to connect with your business online, then a heat map analytics software tool can be extremely useful.
We recommend getting a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your site’s user-experience, visitor engagement and to generate more sales of your products or services.
To learn more, visit the software website here: Heat Map Tracker – Real-Time ClickTracking & Heat Map Tracker
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