The ability to understand the behavior of visitors on your web site is absolutely important to the success of your digital business.
The old adage ”you can’t manage what you can’t measure” is as true in the digital age as always. If you don’t know what is going on on your web pages, then how will you know what needs to be improved?
Website users have been looking for accurate tools to track and understand what visitors are going to do on their sites since websites were first introduced. From simple counters that track visitor numbers, to sophisticated and powerful statistical tracking software like Google Analytics which can track incredibly granular information.
Measuring user behaviour is important for the success of your digital marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your results, but research also shows that previous visitor behaviour is the most reliable indicator of future behavior. Better, in fact, than knowing demographics.
While being able to analyze key information such as how many unique web visitors are exploring your web site, which pages they are landing on and leaving from, how long they are staying on your website for, what keywords are being searched for, page views, referring pages, etc …, is highly essential, wouldn’t it also be great to track precisely what visitors are doing, where on your pages they are visiting the longest period on, what hyperlinks they are clicking on, which areas of the page visitors are most interested in, and so on?
Fortunately, heat map tracking technology makes this possible. Web heat maps can be used to analyze areas in a web site page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytics and session replay tools.
If you own a WordPress site, then you can easily add heat map tracking with session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your web site users’ complete journey and generates live heat maps that show where users are clicking and where they are scrolling throughout your web pages.
HeatMapTracker analytics tool lets you capture every click your users make.
For more details, visit the script site here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users engage with your content, the more you can improve your website’s user experience. Imagine knowing the specific challenges that prevent your visitors from fully benefiting from your site, such as confusing navigation elements, or disruptive adverts. As the website owner, you can help your visitors to perform certain actions, such as joining your newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of which links on your web page are being clicked, a heatmap can reveal any clicks that visitors make on your site, whether these are actual links or not. This is an important difference because if a heatmap analysis helps you discover that users are clicking on a graphic element which they imagine to be a link, but turns out not to be a link, you can easily remedy this by linking the image to the page your readers are trying to get to, or let your visitors know that the image is just a graphic.
Heat maps, therefore, can be one of the most useful ways to test your site design, measure how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track visitor behaviour on your website:
Capture Everything Visitors Do On Your Site
HeatMap Tracker records every user browsing movement on your web site, enabling you to view all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The script is hosted on your server, giving you no-limit session recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-off investment to buy the application, which entitles you to receive unlimited script upgrades and added features for free.
Some additional benefits include the following:
- Improve Site Usability: By seeing how visitors use your web site, you can discover challenges that prevent users from taking desired actions and improve your sales process.
- Stop Guessing About User Behaviour: The video playbacks of your visitors’ browser sessions allow you to understand exactly what happens on your web pages. Heatmaps let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they hover in a particular location, how far they travel down your pages and more! No more guesses or making wrong assumptions … just accurate information of what takes place when people explore your website.
- Increase Website Sales: HeatMap Tracker helps you increase visitor engagement with your site, which creates better sales and conversion rates. There are a number of ways to achieve this and we’ll present several of these in the “Tips” section later in this review.
Features
Heat Map Tracker includes many great features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors spend more time on and measure how far down the page your users read down to as an average of how long your site or content can keep them interested. The software lets you analyze each and every user session to see how visitors are interacting with your site or some pages on the website.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can record visitors on your web pages for a day, a week or two, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can quickly see the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving pages that your users care about. You can also monitor regional demographics of your visitors and see where they are visiting from.
Additional features:
The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your results:
- Understand what’s working (i.e. where people click) and what doesn’t work (where users aren’t going to). For example, are people engaging with your videos? Are they clicking on images assuming that they may link to another area of your site?
- Get practical information on ways to refine your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” experimentation to improve your landing page’s visitor impact, or maximize the impact of your website’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify if any content section could be included, edited, or removed.
- Create “before” and “after” comparison reports for web services.
- Analyze if visitors prefer to click on images vs buttons versus text links, and how particular user segments interact within your site.
- Analyze confirmed site security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering great products and product support. The member download area includes video tutorials for installing and setting up the software.
Product Cost
HeatMapTracker is available in 3 editions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to 10 websites. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, session recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Price = $497.00 Single Payment.
Please Note: Pricing for the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time special offers. Currently, the product retails for the pricing shown above. This may or may not be the actual price set by the software developer when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services such as Google Analytics can provide you with important metrics on things such as how many people are visiting your website, how they are finding it and what they do during their visits. However, if you want to truly gain a deep understanding into how your web site and its content is helping your visitors to connect with your digital presence, then a heatmap analytics software tool can be a very practical way to do this.
We recommend that you consider buying a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your site’s user-experience, visitor engagement and to increase web sales.
For more details, visit the software website here: Heat Map Tracker – Live ClickTracking & Heat Map Tracker
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