Being able to track the behavior of visitors on your site is most important to the success of your business online.
The business management adage ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is going on on your website, how would you improve your results online?
Website users have been searching for ways to track and understand what is happening since web sites first appeared. From simple counters that track the number of visitors, to sophisticated and powerful statistical tracking tools like Google Analytics that can capture incredibly fine measurements.
Analyzing user behaviour is important for a successful business, not just because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown that previous consumer behavior is the most reliable way to predict future behaviour. It’s an even more more reliable predictor in fact, than knowing visitor demographics.
While the ability to monitor statistical reports like the number of unique visitors are coming to your site, which pages they are entering and exiting, how long they are remaining on your website for, what terms are being searched for, page views, referring websites, and so on, is highly essential, wouldn’t it be fantastic to be able to view precisely what users are reading, where on your site they are visiting the longest for, what links they are clicking on, what parts of the site visitors are most intrigued about, and more?
Fortunately, heat map technology makes this easy. Web heat maps are used to monitor areas in a web site page that visitors scan most frequently. Web heatmaps are also often used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your arsenal of key site analysis tools with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software program that is compatible with WordPress (and other website programs) and that visually records your website visitors’ movements and generates instant heatmaps showing exactly where they are clicking and where they are scrolling on your pages.
HeatMapTracker software lets you spy on every action your visitors make.
For more details go here: Heat Map Tracker
Benefits
The more accurately you know how your readers engage with your website, the more you can improve your site’s user experience. Imagine knowing the specific issues that have been preventing your site visitors from fully accessing your site, such as unclear navigation layouts, or distracting adverts. As the website owner, you can encourage your visitors to complete certain actions, such as opt into your newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature that can give you an idea of which links on a page are being clicked, a heatmap will reveal any clicks that users make on your page, whether they are links or not. This is a significant benefit because if a heat map report helps you discover that readers are clicking on a graphic element that they think is a link, but happens to not be a link, you would be able to quickly edit this by linking the image to the destination your readers are trying to get to, or let your visitors know that the image is just a graphic.
In short, heatmaps are one of the most useful ways to test the design of your site, measure how navigatable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor user behavior on your web site:
Observe Everything Users Are Doing On Your Web Pages
HeatMap Tracker creates a video of every user browsing movement on your website, allowing you to capture all page clicks, eye-tracking and scrolls.
Full Control Without Restrictions
The software is hosted on your server, giving you no restrictions on recordings and pageviews.
Free Updates & Enhancements
There is a one-time cost to buy the software, after which you are then entitled to receive unlimited application updates and new features for life.
Some additional benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors experience your web pages, you can identify challenges that prevent users from taking desired actions and optimize your site.
- No More Guessing Visitor Behaviour: The screen video recordings of your visitors’ sessions let you know exactly what is taking place on your site. Heat Maps let you know exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they choose to stay on a particular location, how far and quickly they travel down your pages and more! No more guesses or assuming wrongly … just real information of what happens when visitors move around your web site.
- Increase Visitor Engagement: HeatMapTracker helps you improve visitor engagement with your business, which improves online sales and conversion rates. There are many ways to do this and we’ll go over several of these in the “Tips” section later in this review.
Features
Heat Map Tracker provides many great features for WordPress users. Here are just some of these:
- Quick and simple to install and set up. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and see how far down your sales or product pages your visitors scroll down to as a benchmark of the length of time your website and/or sales copy can keep them interested. Heat Map Tracker lets you review and analyze every single visitor action to see how users are interacting with your website or particular pages on the web site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can measure visitor sessions on your pages for a few days, one week, one month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for each project. You can easily see the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on the content that your users are more interested in. You can also access regional location data of your visitors and learn where they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials and comments that plugin users have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Learn what’s working (i.e. where users are clicking) and what’s not working (where users aren’t going to). For example, are users watching your videos? Are they clicking on graphic elements assuming that these may be links to another area of your site?
- Get ideas on ways to optimize your landing pages, signup forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of your landing page’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify whether a section of your content could be added, modified, or deleted.
- Create “before” and “after” comparison reports for digital marketing services.
- Test if visitors prefer to click on images vs buttons vs text links, and how specific user segments interact with your site.
- Investigate suspected website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for providing robust product quality and customer support. The member download area contains video instructions for installing and configuring the software.
Software Price
HeatMapTracker comes in 3 versions:
- Basic (Single) License – Allows you to install on one site. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 websites. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Cost = $497.00 One-off payment.
Please Note: Pricing for the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin is being retailed for the amounts shown above. This may not be the actual price set by the software author when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services like Google Analytics provide useful data on things such as the number of people coming to your site, how they found it and what they do during their visits. However, if you want to truly gain deep knowledge into how your site and its content is being used by your visitors to interact with your business online, then a heat map analytics service can be extremely useful.
We recommend that you consider purchasing a copy of HeatMap Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for increasing web sales.
For more information, visit the software website here: HeatMapTracker – Live ClickTracking & HeatMap Tracking Plugin
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