Being able to track the behavior of visitors and users on your site is extremely important to the success of your digital presence.
The business adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening on your site, how would you know what areas need improving?
Businesses have looked for smart methods to track and understand user behaviour since websites were first developed. From simple counters that track visitor numbers, to very sophisticated and powerful analytical tools like Google Analytics that provide incredibly fine information.
Knowing visitor behavior is very important for a successful website, not just because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown that past visitor behavior is the best way to predict future behavior. It’s a better predictor, in fact, than knowing consumer demographics.
Although the ability to understand key metrics like the number of visitors are coming to your website, what pages they are arriving on and departing from, how long they are remaining on your website for, keywords searched, average page views, referring sites, and so on, is extremely important, wouldn’t it be excellent to be able to know exactly what users are clicking on, where on your pages they are navigating through for the longest period of time, which links they are clicking on, what parts of your site visitors are mostly interested in, and so on?
Fortunately, heat map technology makes this easy. Website heat maps have been used for displaying areas in a web page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heatmap tracking with recorded session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other web programs) and that visually tracks your web site visitors’ every movement and creates instant heat maps that show precisely where users are clicking and where they scroll on your site.
The HeatMapTracker analytics tool enables you to spy on every action your users make.
For more details go here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your readers are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the specific challenges that are preventing your readers from fully accessing your site, like confusing navigation layouts, or disruptive banner ads. As the site owner, you can encourage your users to perform certain actions, such as join your newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of which links on a page visitors are clicking, a heatmap will also show you any clicks that visitors are making on your page, whether they are actual links or not. This is a significant benefit because if a heat map analysis helps you discover that readers are clicking on an image which they think is a link, but happens to not be a link, you can quickly fix this by adding a link to the image, or let your users know that the image is just a visual element.
In short, heat maps are one of the best methods to test the design of your site, assess how navigatable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor visitor behavior on your site:
Record Everything Visitors Do On Your Web Pages
HeatMapTracker captures every browsing movement on your web site, allowing you to capture all page clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The script is self-hosted, giving you unrestricted recordings and playbacks.
Unlimited Updates & Enhancements
There is a one-time investment to own the HeatMapTracker script, after which you are then entitled to receive unlimited software updates and future enhancements for life.
Some additional benefits of the HeatMap Tracker application include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your website, you can uncover obstacles that prevent users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing User Behavior: The video playbacks of your users’ browser sessions allow you to know exactly what is taking place on your web site. Screen overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they hover in a specific location, how far and quickly they travel down your content and more! No more guessing or hoping … just factual evidence of what happens when visitors visit your website.
- Increase User Engagement: HeatMapTracker lets you increase user interaction with your site, which increases sales and conversions. There are many ways to achieve this and we present some of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many unique features for website owners. Here are just a few of these:
- Quick and easy to install and set up. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and observe how far down your product pages your users scroll as an average of how long your sales message can retain their attention. The software lets you study every single visitor experience to help you learn how users are interacting with your website or some pages on the site.
- Unlimited session recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can capture users on your web pages for 1 day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can easily see the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your readers are more interested in. You can also see regional location data of your visitors and discover where they are visiting from.
Additional software features:
The table below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials that plugin users have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Learn what’s working (i.e. where users click) and what’s not working (where people aren’t going to). For example, are people watching your videos? Are they clicking on images believing that these may be linking to somewhere else?
- Get practical data on ways to refine your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” testing to improve your home page’s “first impression”, or optimize the impact of your site’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether any content needs to be added, edited, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Compare whether users tend to click images versus buttons vs text links, and how specific user segments interact within your web site.
- Review suspected website security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly respected internet marketer with a solid reputation for providing reliable products and customer support. The members area contains video tutorials for installing and configuring the software.
Software Price
Heat Map Tracker is available in 3 separate editions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten domains. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it ideal for web agencies. Cost = $497.00 One-time.
Note: Current pricing for the product depends on whether there are any promotions or limited-time specials being offered. Presently, the product retails for the pricing shown above. This may not be the actual pricing charged by the product developer when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services such as Google Analytics can provide important metrics on things such as how many people are coming to your pages, how they found it and what they are doing during their visits. However, to truly gain an insight into how your web site and its content is being used by your visitors to connect with your business online, then a heat map analytics tool can be a great way to do this.
We suggest getting a license of HeatMap Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to increase your online sales.
For complete details, visit the software website here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracking Plugin
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