Being able to track and monitor the behavior of visitors on your website or blog is absolutely vital to the success of your business online.
The old management adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as always. If you don’t know what is going on on your web pages, how will you get better online results?
People have been looking for ways to track and analyze what is happening since web sites were first invented. From simple tracking counters, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications that provide an incredible amount of data.
Tracking visitor behavior is very important for a successful business, not only because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that past consumer behaviour is the best predictor of future behavior. More reliable, in fact, than knowing demographics.
Although the ability to analyze valuable reports like the number of web visitors are landing on your site, which pages they are landing on and leaving from, how long they are remaining on your site for, keywords searched, unique page views, referring web sites, and so on, is highly essential, wouldn’t it be useful to know exactly what users are clicking on, where they are visiting the longest for, what links they are clicking on, what areas of your content they are pausing on, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Website heatmaps have been used to display areas of a web page most frequently scanned by web visitors. Web heatmaps can also be used alongside other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually records your web site visitors’ movements and creates instant heatmaps showing precisely where users click and where they are scrolling throughout your site content.
The HeatMapTracker analytics tool also enables you to spy on every action your visitors make.
Go here to learn more: Heat Map Tracker
The more information you have about how your users are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the exact issues that have been preventing your prospects from fully accessing your site, like confusing navigation layouts, or disruptive adverts. As a website owner, you can guide your visitors to perform certain actions, such as opt into a newsletter or click on certain links.
Although Google Analytics has its overlay feature which can show you what links on your page users are clicking, a heatmap will also display any clicks that users make on your page, regardless of whether they are links or not. This is an important difference because if a heat map analysis helps you discover that users are clicking on a graphic element which they suppose to be a link, but turns out not to be a link, you can easily edit this by linking the image to the destination your readers are trying to get to, or let your visitors know that the image is just a visual element.
In short, heatmaps can be one of the most useful methods to test the design of your site, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor user behavior on your website:
See Everything Visitors Are Doing On Your Site
The script creates a video of every visitor session on your web site, allowing you to view all page clicks, eye-tracking and scrolls.
Full Control With No Limitations
The software is hosted on your own server, giving you no-limit recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-off cost to purchase the software, which then entitles you to receive free updates and all future enhancements.
Some additional benefits include:
- Improve User Experience: By seeing how visitors use your site, you can uncover difficulties that prevent visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing Visitor Behaviour: The screen video playbacks of your visitors’ browsing sessions allow you to observe precisely what is taking place on your web pages. Screen overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they stay in a particular area, how far and quickly they navigate down your site and more! No more guessing or hoping … just accurate evidence of what takes place when users visit your website.
- Increase Website Sales: Heat Map Tracker helps you increase visitor engagement with your business, which improves online sales and conversions. There are a number of ways to do this and we discuss a few of these in the “Tips” section later in this review.
HeatMapTracker includes many unique features for WordPress users. Here are just some of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and observe how far down the page your visitors scroll as a measure of the length of time your sales message can engage them for. HeatMap Tracker lets you analyze each and every visitor action to help you understand how they are interacting with your website or some pages on your web site.
- Unlimited session screen captures and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can spy on visitor sessions on your web pages for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your users are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that your users are more interested in. You can also monitor regional demographic data of your visitors and see which part of the world they are coming from.
The chart below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Here are a few of the testimonials and feedback that plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what’s working (i.e. where users are clicking) and what’s not working (where people aren’t clicking). For example, are visitors watching your videos? Are they clicking on images assuming that these may be linking to somewhere else?
- Get useful data on how to improve your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” testing to improve your landing page’s “first impression”, or maximize the impact of your landing page’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if an element on your page should be included, changed, or deleted.
- Create “before” and “after” comparison reports for online marketing services.
- Analyze if visitors tend to click on images versus buttons versus text links, and how particular user segments engage within your website.
- Analyze potential site security or vulnerabilities.
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly respected internet marketer with a solid reputation for providing great products and product support. The member download area contains video instructions for installing and setting up the software.
HeatMapTracker comes in three separate versions:
- Basic (Single) License – Installs on 1 site. Price = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to use on up to 10 websites. Price = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heatmaps, browser session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for digital agencies. Price = $497.00 Single Payment.
Please Note: Pricing details of HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the plugin sells for the pricing shown above. This may not be the actual price set by the software developer when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Analytics services such as Google Analytics can provide very useful metrics on things such as the number of people finding your pages, how they find it and what they are doing whilst visiting your web site. However, if you want to really gain an understanding into how your site and your content is helping your visitors to interact with your digital presence, then a heat map analytics software tool can be very useful.
We suggest getting a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to make more sales.
For more details, check out the software here: HeatMapTracker – Live ClickTracking & Heat Map Tracking Plugin