Being able to track and see the behavior of visitors on your site is most important to your online success.
The business management saying ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is happening on your web pages, then how can you know what areas need improving?
People have looked for practical tools to track and understand what users are doing in their internet sites since websites were first introduced. From simple counters that track how many people have viewed your web page, to very sophisticated and powerful analytical software like Google Analytics which can deliver detailed metrics.
Knowing user behaviour is important for the success of your web site, not only because it allows you to understand what visitors are doing so you can better your performance, but research also shows that previous visitor behavior is the best way to predict future behavior. Better, in fact, than knowing demographics.
While the ability to understand statistical reports like the number of web users are visiting your web site, what pages they are landing on and leaving from, how long they are staying on your site for, what keywords people are searching for, page views, referring web sites, and so on, is vitally useful, wouldn’t it also be great to be able to know precisely what visitors are doing, where on your site they are visiting the longest for, which hyperlinks they are clicking on, which areas of your content visitors are most interested in, and so on?
Fortunately, heat map technology makes this easy. Website heat maps are used to monitor areas of a web site page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress and that lets you track your site visitors’ every movement and generates instant heat maps that show precisely where users click and where they are scrolling on your site.
The HeatMapTracker application also allows you to see your site from your visitor’s unique perspective.
More info: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users interact with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully engaging with your site, like unclear site navigation elements, or distracting banner ads. As the website owner, you can encourage your site visitors to complete certain actions, such as opt into a newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature which can give you an idea of what links on a web page are being clicked, a heatmap can display any clicks that users are making on your site, regardless of whether they are actual links or not. This is important because if a heatmap report helps you discover that readers are clicking on a graphic element which they suppose to be a link, but is actually not a hyperlinked image, you could quickly edit this by linking the image to the page your readers are trying to get to, or make it clear to your users that the image is just a graphic.
Heatmaps, therefore, can be one of the best ways to test your site design, see how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to track user behaviour on your web site:
Record Everything Users Do On Your Web Site
Heat Map Tracker creates a screen video of every visitor movement on your website, enabling you to monitor all page clicks, eye-tracking and page scrolling.
Complete Control With No Limitations
The software is self-hosted, giving you no limits on session recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-off investment to buy the application, after which you are then entitled to receive unlimited software updates and enhancements for life.
Some additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your site, you can identify obstacles preventing users from progressing to the end of your sales funnel and reach your site objectives.
- Stop Guessing About Visitor Behaviour: The video recordings of your visitors’ browsing sessions show you exactly what happens on your web site. Click overlays let you see exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they browse on a particular area, how far they scroll down your content and more! No more guesses or hoping … just factual data of what goes on when users come to your site.
- Increase Website Sales: Heat Map Tracker lets you increase visitor interaction with your site, which increases sales and conversion rates. There are a number of ways to do this and we present some of these in the “Tips” section further below.
Features
HeatMap Tracker includes many features for web site owners. Here are just a few of these:
- Quick and easy to install and configure. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and observe how far down your page your users scroll as a measure of how long your web copy can engage them for. Heat Map Tracker lets you analyze each and every visitor session to see how visitors are interacting with your website or some pages on the website.
- Unlimited visitor screen captures and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can measure visitors on your web pages for a few days, one week, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily view which pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your readers are more interested in. You can also see regional demographics of your visitors and see where they are coming from.
Additional features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials plugin users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your business:
- Understand what works (i.e. where visitors are clicking) and what’s not working (where visitors are not going to). For example, are people engaging with your videos? Are they clicking on images believing that they may link to somewhere else?
- Get ideas on ways to optimize your landing pages, sign up forms, memberships, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” experiments to improve your website’s “first impression”, or maximize the impact of the site’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether any section of the content could be inserted, modified, or taken out.
- Produce “before” and “after” case studies for digital marketing services.
- Test if users tend to click on images vs buttons versus text links, and how particular user segments engage within your site.
- Analyze confirmed website security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing great product quality and product support. The member download area contains video tutorials for installing and configuring the software.
Software Pricing
HeatMap Tracker is available in three separate versions:
- Basic (Single) License – Installs on 1 site. Cost = $197.00 Single Payment.
- Professional License – Use on up to ten sites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heat maps, browser replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for web development agencies. Cost = $497.00 One-off payment.
Please Note: Current pricing for HeatMapTracker depends on whether there are any promotions or limited-time special offers. The above reflects the current pricing at the time this review was published. This may not be the actual price charged by the software author when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics can provide good information on things such as how many people are visiting your website, how they find it and what they are doing whilst visiting your site. However, to really gain a real-time understanding into how your website and your content is helping your visitors to interact with your digital presence, then a heat map analytics service can be extremely useful.
We recommend getting a copy of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to increase sales of your products or services.
For more details, check out the software here: HeatMapTracker – Live Click-Tracking & Heat Map Tracking Software
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