Being able to track the behavior of visitors and users on your website or blog is very important to the success of your business online.
The saying “if you can’t measure it, you can’t manage it” is as true in the digital age as it has ever been. If you don’t know what is happening when visitors arrive on your site, then how would you improve your results online?
People have looked for useful ways to track and understand what is happening since web sites first appeared. From simple counters that track visitors, to very powerful statistical tracking software like Google Analytics and other applications that can deliver granular metrics.
Analyzing user behaviour is important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can better your results, but research also shows that past consumer behaviour is the best predictor of future behaviour. More reliable, in fact, than knowing demographics.
Although the ability to track valuable details such as how many unique visitors are coming to your web site, which pages they are landing on and leaving from, how long they are remaining on your website for, what keywords people are searching for, page views, referring web sites, etc …, is extremely essential, wouldn’t it be excellent to be able to track precisely what visitors are clicking on, where on your pages they are navigating around in, which links they are clicking on, what areas of your page they are reading, and so on?
Fortunately, heat map technology makes this easy and possible. Website heatmaps are used to pinpoint areas on a web site page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your collection of key business analysis tools with a simple to use and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software tool that works with WordPress and that visually records your web site users’ complete journey and generates live heat maps that show where they click and where they scroll on your web site.
HeatMapTracker analytics tool also enables you to look over the shoulders of everyone who visits your web site.
Go here to learn more about the software: HeatMapTracker
Benefits
The better you know how your readers are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact issues that have been preventing your users from fully engaging with your site, like confusing site navigation layouts, or disruptive ads. As a website owner, you can help your readers to complete certain actions, such as join your newsletter or clicking on certain links.
Although Google Analytics has an overlay feature that can give you an idea of what links on a page are being clicked, a heat map can also show you any clicks that users make on your page, regardless of whether these are links or not. This is important because if a heat map analysis reveals that users are clicking on a graphic element which they think is a link, but turns out not to be a hyperlinked image, you could quickly change this by linking the image to the destination URL your users are trying to get to, or make it absolutely clear to your users that the image is just a graphic.
Heat maps, therefore, can be one of the best ways to test your site design, measure how readable your site is and help to improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to track user behaviour on your web site:
Observe Everything Users Do On Your Web Pages
Heat Map Tracker creates a video of every browsing session on your website, enabling you to monitor all links and buttons clicked, eye-tracking and page scrolls.
Complete Control With No Restrictions
The script allows you to self-host the technology, giving you no-limit visitor recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-time cost to purchase the application, after which you are then entitled to receive unlimited updates and enhancements.
Some additional script benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can identify problem areas that prevent users from taking desired actions and reach your site goals.
- No More Guessing User Behaviour: The screen video playbacks of your visitors’ sessions let you know precisely what takes place on your site. Screen overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse on a particular spot, how far they travel down your pages and more! No more guessing or assuming wrongly … just pure intel of what goes on when users come to your site.
- Increase User Engagement: HeatMapTracker lets you improve visitor interaction with your business, which increases online sales and conversion rates. There are many ways to achieve this and we present some of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker includes many features for site owners. Here are just a few of these:
- Quick and easy to install and configure. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and monitor how far down your product pages your users scroll down to as an average of the length of time your sales message can retain their attention. HeatMapTracker lets you review and analyze every single user experience to help you see how visitors interact with your website or some pages on the website.
- Unlimited visitor recording and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can spy on visitor sessions on your website for a few days, one week, a month, or more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for each project. You can easily see which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your visitors care about. You can also analyze regional location data of all visitors and discover where they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials and feedback users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what works (i.e. where users click) and what’s not working (where people are not clicking). For example, are users watching your videos? Are they clicking on graphic elements thinking that these link to somewhere else?
- Get useful data on how to improve your landing pages, signup forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” tests to improve your website’s “first impression”, or maximize the impact of the website’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a content section should be added, redesigned, or removed.
- Create “before” and “after” comparison reports for web-related services.
- Test whether visitors prefer to click on images vs buttons versus text links, and how specific user segments engage within your site.
- Confirm potential site security problems or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing great product quality and customer support. The member download area includes video instructions for installing and setting up the software.
Software Pricing
HeatMapTracker is available in 3 different editions:
- Basic License – Single license only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to 10 domains. Price = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web service providers. Price = $497.00 One-off payment.
Note: Pricing details of the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the product sells for the prices shown above. This may not be the actual pricing set by the software seller when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services like Google Analytics can give you some very useful metrics on things such as the number of people visiting your pages, how they found it and what they are doing during their visits. However, if you want to truly gain a real-time understanding into how your website and its content is being used by your visitors to connect with your business online, then a heatmap analytics tool can be a very practical way to do this.
We suggest buying a copy of HeatMap Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to get more online sales.
For more details, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking And Heat Map Tracker
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