The ability to track, monitor and view the behavior of visitors and users on your website is very important to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is going on on your site, then how can you know what elements of your website need to be improved?
People have been searching for ways to track and understand user behavior since websites were first created. From basic tracking counters, to very powerful and sophisticated analytical software like Google Analytics that can record and display detailed key data.
Knowing visitor behavior is very important for a successful digital marketing and content strategy, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous user behavior is the best predictor of future behavior. It’s an even better predictor, in fact, than knowing user demographics.
While being able to understand statistical reports like the number of visitors are landing on your site, which pages they are landing on and leaving from, how long they are staying on your site for, which keywords are being searched for, page views, referring pages, and so on, is vitally essential, wouldn’t it be great to be able to view exactly what users are doing, where on your pages they are staying the longest time on, what hyperlinks they are clicking on, which areas of the page they are most interested in, and so on?
Fortunately, heatmap technology makes this possible. Website heatmaps have been used to analyze areas of a web page that visitors scan most frequently. Web heat maps are also often integrated with other forms of statistical software and session replay software.
If you own a WordPress website or blog, then you can easily add heat map tracking with session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you visually track your website visitors’ entire session and generates instant heat maps showing precisely where they are clicking and where they are scrolling throughout your site content.
HeatMapTracker software lets you look over the shoulders of every person who comes to your web site.
More info: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully accessing your site, such as unclear navigation elements, or disruptive adverts. As the site owner, you can encourage your users to perform certain actions, such as opt into your newsletter or clicking on certain links.
While Google Analytics has an overlay feature which can show you what links on a page are being clicked, a heat map will show you any clicks that users make on your site, whether they are actual links or not. This is important because if a heatmap report helps you discover that readers are clicking on an image which they think is a link, but happens to not be a link, you could easily edit this by adding a link to the image, or let your users know that the image is not linked.
In short, heat maps can be one of the most useful methods to test the design of your site, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor user behaviour on your website:
See Everything Users Do On Your Web Pages
HeatMap Tracker captures every visitor movement on your website, enabling you to record all clicks, eye-tracking and page scrolling.
Complete Control Without Restrictions
The software is hosted on your server, giving you no-limit recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-time investment to purchase the HeatMapTracker application, after which you are then entitled to receive unlimited updates and future enhancements.
Some additional benefits of the HeatMap Tracker application include:
- Improve Your Marketing Efforts: By seeing how visitors navigate your web pages, you can spot challenges that prevent visitors from taking desired actions and correct these.
- No More Guessing User Behavior: The video recordings of your visitors’ sessions reveal precisely what is happening on your web site. Heatmaps let you know exactly which elements users click on, where they are drawn to most on your site, how long they hover on a particular section, how far they navigate down your site and more! No more guessing or making wrong assumptions … just accurate metrics of what happens when people land on your website.
- Increase Online Sales: HeatMap Tracker lets you improve user interaction with your site, which improves sales and conversions. There are a number of ways to do this and we go over a number of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many features for web site owners. Here are just a few of these:
- Fast and easy to install and configure. Ready to use in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors look at and observe how far down your page your visitors read down to as an average of the length of time your web copy can retain their attention. The software lets you analyze every single visitor action to see how users interact with your site or some pages on your web site.
- Unlimited session recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can measure users on your website for one day, a week or two, a month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded sessions Heat Map Tracker has recorded for all projects. You can quickly view the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving content that users care about. You can also review regional location data of your visitors and learn where they are visiting from.
Additional features:
The chart below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what works (i.e. where people are clicking) and what doesn’t work (where users aren’t going to). For example, are people engaging with your videos? Are they clicking on graphic elements believing that they lead to another section?
- Get ideas on how to refine your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” experimentation to improve your site’s “first impression”, or optimize the impact of the landing page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any section of your content should be inserted, rearranged, or deleted.
- Create “before” and “after” case studies for web services.
- Compare whether visitors tend to click on images vs buttons vs text links, and how specific user segments engage with your web site.
- Troubleshoot confirmed site security weaknesses or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a respected internet marketer with a solid reputation for delivering robust product quality and product support. The product download area contains video instructions for installing and setting up the software.
Software Cost
Heat Map Tracker is available in 3 versions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-time.
- Professional License – Licensed for up to 10 sites. Cost = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Price = $497.00 One-time.
Note: Pricing for the product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software retails for the amounts shown above. This may not be the actual pricing charged by the plugin developer when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services like Google Analytics can provide great information on things such as the number of people landing on your pages, how they found it and what they are doing during their visits. However, if you want to truly gain deep knowledge into how your website and its content is helping your visitors to engage with your business online, then a heat map analytics software tool can be very useful.
We recommend that you consider getting a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and to increase online sales.
For more details, visit the software website here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracking Software
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