The ability to track and monitor the behavior of visitors and users on your website or blog is very important to the success of your digital business.
The management adage “if you can’t measure it, you can’t manage it” is as true in the digital age as ever. If you don’t know what is happening on your website, then how would you get better results?
Website users have looked for practical methods to track and understand user behaviour since websites were first introduced. From basic counters that track how many people have viewed your web page, to sophisticated and powerful analytical tools like Google Analytics that can provide very detailed metrics.
Measuring user behaviour is important for a successful digital presence, not only because it allows you to understand what visitors are doing so you can improve your results, but testing also confirms that previous consumer behaviour is the most reliable predictor of future behaviour. Better, in fact, than knowing consumer demographics.
While the ability to see valuable reports such as the number of visitors are exploring your website, what pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, unique page views, referring pages, etc …, is vitally essential, wouldn’t it also be great to know exactly what visitors are clicking on, where they are navigating through for the longest periods, what links they are clicking on, which areas of your page they are pausing on, and more?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps have been used to locate areas on a website page most frequently scanned by web visitors. Web heat maps can also be integrated with other forms of stat tracking applications and session replay software technologies.
If you own a WordPress-powered web site, then you can easily add heat map tracking with session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that lets you visually track your website users’ entire session and generates live heat maps showing precisely where they click and where they scroll on your web site.
The HeatMapTracker application allows you to see your website from your visitor’s unique point of view.
Learn more here: HeatMap Tracker
Benefits
The more information you have about how your visitors are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the specific barriers that have been preventing your prospects from fully accessing your website, such as confusing navigation elements, or distracting ads. As a website owner, you can help your site visitors to complete certain actions, such as join a newsletter or clicking on certain links.
While Google Analytics has an overlay feature that can give you an idea of what links on your page users are clicking, a heatmap will also reveal any clicks that users are making on your site, whether these are links or not. This is important because if a heat map report helps you discover that users are clicking on an image which they imagine to be a link, but is actually not a hyperlinked image, you could quickly repair this by linking the image to the destination URL your readers are trying to get to, or let your visitors know that the image is just a graphic.
In short, heat maps are one of the most useful methods to test your site design, assess how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behavior on your website:
Observe Everything Visitors Do On Your Website
HeatMap Tracker captures every browsing session on your web site, enabling you to see all clicks, eye-tracking and page scrolls.
Full Control With No Restrictions
The script is self-hosted, giving you unlimited session recording and playbacks.
Free Upgrades & Enhancements
There is a one-time cost to purchase the script, after which you are then entitled to receive unlimited upgrades and enhancements.
Additional benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they navigate your website, you can identify problem areas preventing visitors from progressing to the end of your sales funnel and optimize your site.
- No More Guessing User Behavior: The screen video recordings of your visitors’ browsing sessions allow you to see exactly what is taking place on your web pages. Click overlays let you know exactly which elements users click on, where they are drawn to most on your site, how long they browse on a particular area, how far and quickly they scroll down your pages and more! No more guesses or hoping … just real metrics of what takes place when users land on your web pages.
- Increase Online Sales: HeatMap Tracker lets you increase visitor engagement with your site, which increases sales and conversion rates. There are a number of ways to do this and we’ll go over a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker offers many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and implement. Ready to use in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time on and monitor how far down your sales or product pages your users scroll down to as a measure of the length of time your content can keep them interested. The software lets you analyze every single user session to help you see how visitors interact with your site or certain pages on your site.
- Unlimited session screen captures and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can capture users on your site for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can quickly see which pages your users are gravitating towards and how they interact with each page’s content, allowing you to spend more time on the content that visitors care about. You can also see regional demographic data of all visitors and learn which part of the world they are coming from.
Additional software features:
The table below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that plugin users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your results:
- Understand what works (i.e. where people are clicking) and what’s not working (where visitors are not clicking). For example, are visitors watching your videos? Are they clicking on images thinking that they may be linking to somewhere else?
- Get actionable data on how to improve your landing pages, sign-up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of the site’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify whether any new content could be inserted, changed, or deleted.
- Create “before” and “after” comparison reports for web services.
- Compare whether users prefer to click images versus buttons vs text links, and how particular user segments interact with your web site.
- Review suspected site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a respected internet marketer with a solid reputation for providing reliable products and support. The members area includes video instructions for installing and setting up the software.
Software Price
HeatMapTracker is available in three separate editions:
- Basic (Single) License – Allows you to use on one domain. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to 10 sites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the other editions (click tracking, heat maps, session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Price = $497.00 One-time.
Note: Current pricing for HeatMapTracker depends on whether there are any promotions or limited-time special offers. Presently, the product retails for the prices shown above. This may not be the actual price charged by the plugin seller when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services like Google Analytics can provide you with good information on things such as how many people are finding your pages, how they are finding it and what they do whilst on your site. However, to truly gain a real-time understanding into how your site and your content is helping your visitors to connect with your digital presence, then a heat map analytics application can be a great way to do this.
We recommend that you consider buying a license of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to increase sales.
For more details, visit the software website: Heat Map Tracker – Real-Time Click-Tracking And Heat Map Tracker
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