The ability to track, monitor and understand visitor behavior is absolutely important to the success of your digital business.
The old adage ”you can’t manage what you don’t measure” is as important in the digital economy as ever. If you don’t know what is happening on your website, how would you know what areas of your site can be improved?
People have been searching for ways to track and analyze user behavior since websites first appeared. From simple tracking counters, to very powerful and sophisticated analytical tools like Google Analytics and other applications which record and display an incredible amount of data.
Analyzing user behaviour is important for a successful web site, not just because it allows you to understand what visitors are doing so you can better your performance, but research also shows that previous consumer behavior is the best indicator of future behaviour. It’s an even better indicator, in fact, than knowing consumer demographics.
Although being able to monitor key metrics like the number of unique visitors are checking out your site, what pages they are coming and leaving from, how long they are staying on your website for, keywords searched, unique page views, referring web sites, etc …, is vitally useful, wouldn’t it be fantastic to track precisely what users are doing, where on your site they are navigating around in, which hyperlinks they are clicking on, which parts of your content visitors are reading, and more?
Fortunately, heat map tracking technology makes this possible. Website heat maps have been used to display areas on a web page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of statistical software and session replay software technologies.
If you own a WordPress site, then you can easily add heatmap tracking with recorded session replays to your business tool box using an easy-to-install and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software script that works with WordPress and that lets you record your website visitors’ movements and generates instant heat maps showing where users click and where they scroll on your web pages.
HeatMapTracker software allows you to spy on every move your users make.
More info: HeatMapTracker
Benefits
The better you know how your visitors are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific challenges that prevent your readers from fully engaging with your site, such as confusing site navigation layouts, or disruptive ads. As the site owner, you can help your readers to perform certain actions, such as joining your newsletter or clicking on certain links.
While Google Analytics has its overlay feature which can show you what links on your web page are being clicked, a heatmap can display any clicks that visitors make on your site, regardless of whether these are actual links or not. This is important because if a heat map report reveals that readers are clicking on an image that they think is a link, but happens to not be a link, you could quickly change this by linking the image to the destination your readers are trying to get to, or make it crystal clear to your readers that the image is not linked.
Heat maps, therefore, can be one of the most useful methods to test the design of your site, measure how readable your site is and improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your website:
Observe Everything Users Do On Your Site
The software creates a video of every user browsing movement on your site, enabling you to observe all clicks, eye-tracking and page scrolls.
Full Control With No Restrictions
The application is self-hosted, giving you no limits on recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-off cost to purchase the application, which then entitles you to receive unlimited application upgrades and all future enhancements for life.
Some additional benefits include:
- Improve Your Marketing: By seeing how visitors navigate your site, you can spot obstacles preventing users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About User Behavior: The video recordings of your users’ browser sessions allow you to understand exactly what happens on your web site. Overlays let you see exactly which elements users click on, where they are drawn to most on your site, how long they choose to stay on a particular location, how fast they travel down your pages and more! No more guesses or assuming wrongly … just pure intel of what happens when visitors land on your web pages.
- Increase Visitor Engagement: Heat Map Tracker helps you increase user engagement with your business, which creates better online sales and conversions. There are a number of ways to do this and we present a number of these in the “Tips” section later in this review.
Features
HeatMapTracker provides many features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Ready to use in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and observe how far down your sales or product pages your users scroll down to as a benchmark of the length of time your sales message can retain their attention. HeatMapTracker lets you analyze each and every user experience to help you see how they are interacting with your website or some pages on your website.
- Unlimited visitor recording and session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can capture users on your website for 1 day, a few weeks, a month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for each project. You can quickly see the top pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving content that your readers are more interested in. You can also analyze regional demographics of your visitors and see where they are coming from.
Additional features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and feedback plugin customers have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your site to improve your results:
- Discover what’s working (i.e. where people click) and what doesn’t work (where people are not going to). For example, are users watching your videos? Are they clicking on graphic elements believing that these may be links to somewhere else?
- Get useful data on ways to refine your landing pages, sign up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” experiments to improve your home page’s visitor impact, or maximize the impact of your website’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether an element on your page could be included, edited, or deleted.
- Create “before” and “after” case studies for digital services.
- Compare whether visitors prefer to click images versus buttons versus text links, and how specific user segments engage within your web site.
- Review confirmed site security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering reliable products and product support. The product download area contains video tutorials for installing and configuring the software.
Product Cost
Heat Map Tracker is available in three versions:
- Basic License – Allows you to use on one site. Price = $197.00 Single Payment.
- Professional License – Use on up to 10 domains. Cost = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for digital marketing agencies. Price = $497.00 One-time.
Note: Price details for the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this content was published. This may or may not be the actual pricing charged by the plugin seller when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services such as Google Analytics provide great data on things such as the number of people arriving on your pages, how they found it and what they are doing whilst on your website. However, to truly gain deep knowledge into how your website and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics application can be very useful.
We recommend buying a copy of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, visitor engagement and to get more online sales.
For full details, visit the software website: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracking Plugin
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