Being able to track, monitor and view the behavior of visitors on your site is absolutely vital to your online success.
The old saying ”you can’t manage what you can’t measure” is as important today as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, how would you know what aspects of your website need to be improved?
Business owners have looked for ways to track and understand what visitors are going to do in their web sites since websites first appeared. From simple counters that track visitor numbers, to sophisticated and powerful statistical tracking tools like Google Analytics and other applications which can capture incredibly detailed measurements.
Understanding user behaviour is very important for the success of your web site, not only because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous visitor behaviour is the best predictor of future behaviour. It’s a better predictor, in fact, than demographics.
Although the ability to view key information like the number of unique visitors are exploring your website, which pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, page views, referring websites, etc …, is vitally important, wouldn’t it also be excellent to track precisely what users are clicking on, where on your pages they are staying the longest for, which links they are clicking on, what parts of your site visitors are mostly interested in, and more?
Fortunately, heat map technology makes this easy. Website heat maps can be used to locate areas in a web page most frequently scanned by online visitors. Web heatmaps are also often used alongside other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you track your site users’ every movement and creates instant heat maps showing precisely where they click and where they are scrolling on your website.
The HeatMapTracker software also enables you to see your website from your visitor’s unique point of view.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your visitors are interacting with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact issues that prevent your users from fully engaging with your website, like confusing site navigation layouts, or disruptive banner ads. As the website owner, you can encourage your users to complete certain actions, such as signing up to a newsletter or click on specific links.
Although Google Analytics has its overlay feature that can show you what links on your web page users are clicking, a heat map can also display any clicks that users are making on your site, regardless of whether they are links or not. This is a significant benefit because if a heatmap report reveals that visitors are clicking on an image that they imagine to be a link, but turns out not to be a link, you could quickly edit this by linking the image to the destination your visitors are trying to get to, or make it clear to your readers that the image is just a graphic.
Heatmaps, therefore, can be one of the most useful ways to test your site design, measure how navigatable your site is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to monitor visitor behavior on your web site:
Capture Everything Visitors Are Doing On Your Web Pages
The script lets you record every visitor movement on your site, enabling you to monitor all which links and buttons are being clicked, eye-tracking and page scrolling.
Full Control With No Restrictions
The application is self-hosted, giving you no limits on visitor recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-off cost to purchase the application, after which you are then entitled to receive lifetime upgrades and future enhancements.
Some additional benefits of the software include:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your website, you can uncover problems preventing visitors from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behavior: The video recordings of your users’ sessions show you exactly what is taking place on your web site. Click overlays let you see exactly which elements visitors click on, where they are drawn to most on your website, how long they browse on a specific spot, how far they scroll down your site and more! No more guesses or assuming wrongly … just accurate evidence of what goes on when people come to your website.
- Increase Online Sales: HeatMap Tracker lets you improve user engagement with your business, which creates better sales and conversions. There are many ways to achieve this and we’ll discuss a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many great features for website owners. Here are just a few of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors look at and see how far down the page your users scroll down to as an average of how long your web copy can engage them for. The software lets you study each and every visitor action to help you understand how they are interacting with your website or some pages on your website.
- Unlimited session screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can record visitor sessions on your site for 1 day, a week, a month, or more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your users are moving towards and how they interact with each page’s content, allowing you to spend more time on pages that visitors are more interested in. You can also see regional demographic data of your visitors and learn where they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Understand what’s working (i.e. where visitors click) and what doesn’t work (where visitors aren’t clicking). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that they are links to another section?
- Get useful data on how to refine your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” testing to improve your home page’s “first impression”, or maximize the impact of your home page’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify whether any new content needs to be added, changed, or deleted.
- Produce “before” and “after” case studies for digital services.
- Analyze whether users prefer to click images versus buttons versus text links, and how specific user segments interact with your web site.
- Investigate confirmed website security threats or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing great product quality and support. The product download area includes video tutorials for installing and configuring the software.
Product License Cost
Heat Map Tracker is available in 3 separate editions:
- Basic (Single) License – Installs on 1 domain. Cost = $197.00 One-off payment.
- Professional License – Licensed for up to ten domains. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the other editions (click tracking, heat maps, browser recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web agencies. Cost = $497.00 Single Payment.
Note: Current pricing for the product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the product retails for the amounts shown above. This may not be the actual price charged by the software developer when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing details here:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics can give you some great metrics on things such as how many people are coming to your site, how they are finding it and what they are doing whilst visiting your website. However, to really gain deep knowledge into how your website and its content is helping your visitors to engage with your business online, then a heatmap analytics software application can be a great way to do this.
We recommend that you consider getting a copy of HeatMapTracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to make more web sales.
To learn more, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracker
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