The ability to track, monitor and understand the behavior of visitors and users on your web site is absolutely vital to your online success.
The old business management saying ”you can’t manage what you can’t measure” is as true in the digital age as always. If you don’t know what is happening on your site, how would you know what areas need improving?
Businesses have looked for ways to track and analyze what is happening since websites were first invented. From simple tracking counters, to sophisticated analytical tools like Google Analytics and other applications that can capture comprehensively detailed metrics.
Knowing user behaviour is very important for a successful online business strategy, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that previous user behaviour is the most reliable predictor of future behaviour. It’s a more reliable indicator in fact, than knowing visitor demographics.
While the ability to analyze statistical reports such as how many web visitors are checking out your web site, which pages they are arriving on and departing from, how long they are staying on your website for, keyword searches, page views, referring sites, etc …, is extremely essential, wouldn’t it be great to know precisely what visitors are clicking on, where they are visiting the longest for, what links they are clicking on, what areas of the site visitors are pausing on, and more?
Fortunately, heat map tracking technology makes this easy. Web heat maps are used to review areas in a web page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking and video session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other web applications) and that visually tracks your web site users’ movements and generates live heatmaps showing where users click and where they are scrolling on your web site.
HeatMapTracker software enables you to track every action your visitors make.
Learn more about the software here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that have been preventing your prospects from fully engaging with your website, such as confusing navigation elements, or disruptive adverts. As a site owner, you can guide your readers to perform certain actions, such as opting into your newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of what links on your web page are being clicked, a heat map can also display any clicks that users are making on your page, whether they are actual links or not. This is important because if a heatmap analysis helps you discover that users are clicking on a graphic element which they suppose to be a link, but is actually not a hyperlinked image, you would be able to quickly fix this by adding a link to the image, or let your users know that the image is not a link.
Heatmaps, therefore, can be one of the most useful ways to test your site design, measure how readable your content is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor visitor behaviour on your website:
See Everything Visitors Do On Your Site
HeatMap Tracker records every user browsing movement on your site, allowing you to see all page clicks, eye-tracking and scrolls.
Full Control With No Limitations
The application is self-hosted, giving you unrestricted visitor recordings and playbacks.
Free Upgrades & Enhancements
There is a one-off investment to purchase the application, which then entitles you to receive unlimited upgrades and future enhancements.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors use your web pages, you can spot problem areas preventing users from progressing to the end of your sales funnel and correct these.
- Stop Guessing About Visitor Behaviour: The video playbacks of your visitors’ browser sessions allow you to see exactly what happens on your web pages. Heat Maps let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover in a particular section, how far and quickly they scroll down your pages and more! No more guessing or hoping … just real intel of what goes on when visitors explore your web pages.
- Increase Online Sales: HeatMapTracker helps you increase user interaction with your site, which improves online sales and conversions. There are a number of ways to achieve this and we go over several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker includes many great features for WordPress users. Here are just some of these:
- Quick and simple to install and configure. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and see how far down the page your users scroll as an average of how long your sales message can retain their attention. The software lets you review and analyze each and every user experience to see how visitors interact with your site or certain pages on the site.
- Unlimited session recording and user session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can spy on user sessions on your website for one day, a week or two, one month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily view which pages your visitors are moving towards and how they interact with the content on each page, allowing you to spend more time on pages that your users care about. You can also see regional demographics of all visitors and discover where they are visiting from.
Additional features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and comments that plugin customers have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your web site to improve your results:
- Discover what works (i.e. where visitors are clicking) and what doesn’t work (where people aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images believing that they may link to somewhere else?
- Get useful information on how to refine your landing pages, signup forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experiments to improve your website’s “first impression”, or maximize the impact of the site’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if a section of the content should be added, rearranged, or deleted.
- Produce “before” and “after” case studies for web services.
- Compare whether visitors prefer to click on images versus buttons versus text links, and how particular user segments interact within your web site.
- Confirm potential website security weaknesses or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering exceptional product quality and product support. The members area includes video instructions for installing and configuring the software.
Product Pricing
Heat Map Tracker is available in three editions:
- Basic License – Licensed for one website. Price = $197.00 One-off payment.
- Professional License – Use on up to 10 websites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web service providers. Price = $497.00 Single Payment.
Please Note: The price of the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the product is being retailed for the pricing shown above. This may or may not be the actual price set by the plugin seller when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics provide important information on things such as the number of people landing on your website, how they found it and what they are doing during their visits. However, to truly gain deeper insights into how your web site and your content is helping your visitors to engage with your business online, then a heatmap analytics service can be very practical.
We suggest buying a license of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and for generating more sales of your products or services.
To learn more, check out the software here: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracker
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