The ability to track, monitor and understand visitor behavior is absolutely vital to your online success.
The old saying ”you can’t manage what you can’t measure” is as important in the digital age as it has ever been. If you don’t know what is happening when visitors arrive on your site, then how can you know what elements of your web site need to be improved?
Website users have been looking for accurate tools to track and analyze what visitors are going to do on their web pages since web sites were first introduced. From basic counters that track visitors, to powerful statistical tracking software like Google Analytics that record and display an incredible amount of key information.
Analyzing visitor behaviour is very important for the success of your website, not only because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown over and over that previous user behavior is the best way to predict future behavior. It’s an even more more reliable predictor in fact, than consumer demographics.
While being able to analyze key data like the number of unique web visitors are landing on your website, what pages they are coming and leaving from, how long they are remaining on your site for, which terms people are searching for, average page views, referring pages, and so on, is vitally important, wouldn’t it be fantastic to be able to view exactly what users are reading, where on your pages they are navigating through, which hyperlinks they are clicking on, which areas of the site they are most interested in, and so on?
Fortunately, heat map tracking technology makes this possible. Website heat maps can be used to analyze areas of a website page most frequently scanned by web visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay tools.
If you use WordPress, then you can easily add heatmap tracking with video session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually records your site users’ every movement and creates live heat maps showing where users are clicking and where they are scrolling on your pages.
The HeatMapTracker analytics tool lets you see your website from your visitor’s unique perspective.
Go here to learn more about the software: HeatMapTracker
Benefits
The better you know how your readers are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully accessing your site, like unclear site navigation layouts, or disruptive ads. As the website owner, you can guide your visitors to complete certain actions, such as sign up to your newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can give you an idea of what links on a web page are being clicked, a heatmap will also display any clicks that visitors make on your site, whether these are links or not. This is a significant difference because if a heat map analysis reveals that readers are clicking on an image that they think is a link, but turns out not to be a hyperlinked image, you can quickly repair this by adding a link to the image, or let your visitors know that the image is not linked.
In short, heat maps are one of the best methods to test your site design, measure how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to track visitor behaviour on your site:
Monitor Everything Users Are Doing On Your Web Site
The script records every user browsing movement on your site, enabling you to observe all clicks, eye-tracking and scrolls.
Complete Control With No Limitations
The software is hosted on your server, giving you unrestricted session recording and pageviews.
Free Upgrades And Enhancements
There is a one-off cost to purchase the application, which then entitles you to receive unlimited upgrades and all future enhancements.
Additional benefits of the HeatMap Tracker software include:
- Improve Site Usability: By seeing how visitors navigate your web pages, you can spot obstacles preventing users from taking desired actions and improve your sales process.
- Stop Guessing User Behavior: The video playbacks of your users’ browser sessions show you precisely what is happening on your web pages. Heatmaps let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they stay in a specific spot, how quickly they travel down your content and more! No more guesses or assuming wrongly … just real data of what happens when users visit your website.
- Increase User Engagement: HeatMap Tracker lets you increase visitor interaction with your site, which increases sales and conversion rates. There are a number of ways to do this and we list a number of these in the “Tips” section further below.
Software Features
HeatMapTracker offers many features for WordPress users. Here are just a few of these:
- Fast and simple to install and implement. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and observe how far down your sales pages your users read down to as a benchmark of the length of time your web copy can engage them for. HeatMapTracker lets you review and analyze every single visitor session to help you understand how visitors interact with your site or specific pages on your site.
- Unlimited session recording and visitor session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on users on your site for a day, one week, one month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and total recorded sessions the heat map analytics software has recorded for all projects. You can easily view which pages your users are gravitating towards and how they interact with each page’s content, allowing you to spend more time on the content that visitors are more interested in. You can also analyze regional location data of all visitors and learn which part of the world they are visiting from.
Additional features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials that plugin customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your website to improve your results:
- Learn what works (i.e. where people are clicking) and what’s not working (where users aren’t clicking). For example, are users engaging with your videos? Are they clicking on images thinking that they may be links to somewhere else?
- Get ideas on how to improve your landing pages, signup forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” experiments to improve your home page’s visitor impact, or optimize the impact of the home page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a page element should be included, changed, or removed.
- Produce “before” and “after” case studies for digital services.
- Compare if visitors prefer to click images vs buttons versus text links, and how particular user segments interact within your web site.
- Troubleshoot confirmed site security problems and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected internet marketer with a solid reputation for providing robust product quality and product support. The member download area includes video tutorials for installing and configuring the software.
Software Cost
HeatMap Tracker comes in 3 separate versions:
- Basic License – Installs on one website. Price = $197.00 One-off payment.
- Professional License – Licensed for up to ten sites. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the other editions (click tracking, heat maps, session recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Price = $497.00 Single Payment.
Note: Price details for this product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software is selling for the prices shown above. This may not be the actual pricing set by the plugin developer when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services like Google Analytics can provide important data on things such as the number of people finding your pages, how they are finding it and what they do whilst visiting your web pages. However, to really gain an understanding into how your website and its content is helping your visitors to connect with your business online, then a heatmap analytics software tool can be very useful.
We recommend that you consider getting a copy of Heat Map Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and for increasing your web sales.
For more details, check out the software here: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracker
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