Being able to track and see the behavior of visitors and users on your site is most important to the success of your digital presence.
The old business saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as it has ever been. If you don’t know what is going on on your site, then how would you get better results?
People have looked for ways to track and understand visitor behaviour since web sites were first developed. From basic counters that track the number of visitors, to very powerful statistical tracking software like Google Analytics which can track and display very rich information.
Learning about user behavior is very important for a successful digital presence, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also shows that previous visitor behaviour is the best way to predict future behaviour. It’s a more reliable predictor in fact, than knowing visitor demographics.
While the ability to track statistical information such as how many unique visitors are visiting your website, what pages they are arriving on and departing from, how long they are remaining on your website for, which terms are being searched for, unique page views, referring sites, and so on, is highly useful, wouldn’t it also be fantastic to be able to view exactly what visitors are doing, where on your site they are staying the longest time on, which hyperlinks they are clicking on, what areas of your site visitors are mostly intrigued about, and so on?
Fortunately, heatmap technology makes this possible. Web heat maps can be used to display areas in a website page that web visitors scan most frequently. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress web site, then you can easily add heat map tracking with session replays to your business tool box with a simple to use and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress (and other web applications) and that lets you visually track your site users’ complete session and generates live heatmaps that show where they are clicking and where they scroll throughout your pages.
The HeatMapTracker software also enables you to capture every click your visitors make.
Go here to learn more about this script: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users interact with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully accessing your website, like confusing site navigation elements, or distracting adverts. As a website owner, you can encourage your users to perform certain actions, such as signing up to your newsletter or clicking on specific links.
Although Google Analytics has an overlay feature which can show you what links on a web page visitors are clicking, a heatmap will also display any clicks that users are making on your page, regardless of whether these are actual links or not. This is important because if a heat map analysis reveals that readers are clicking on an image that they imagine to be a link, but turns out not to be a hyperlinked image, you could quickly repair this by linking the image to the destination your users are trying to get to, or let your readers know that the image is just a graphic.
In short, heat maps can be one of the best ways to test your site design, see how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor user behavior on your site:
See Everything Users Are Doing On Your Site
HeatMap Tracker records every visitor session on your web site, enabling you to see all page clicks, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The software is hosted on your server, giving you no restrictions on recordings and pageviews.
Free Updates & Enhancements
There is a one-off cost to purchase the script, which entitles you to receive unlimited application upgrades and added features for free.
Additional software benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your site, you can identify problem areas that prevent visitors from taking desired actions and reach your site benchmarks.
- Stop Guessing About User Behavior: The screen video recordings of your users’ sessions reveal exactly what takes place on your website. Screen overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they browse in a specific location, how fast they navigate down your content and more! No more guesses or hoping … just accurate information of what takes place when people come to your web pages.
- Increase Website Sales: HeatMap Tracker lets you improve visitor interaction with your site, which increases sales and conversion rates. There are many ways to do this and we’ll list a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker provides many unique features for web site owners. Here are just some of these:
- Quick and simple to install and set up. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time view and measure how far down the page your users scroll as an average of the length of time your web copy can keep them interested. Heat Map Tracker lets you analyze every single user experience to see how they are interacting with your site or particular pages on the web site.
- Unlimited session screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can capture user sessions on your site for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your readers care about. You can also access regional demographics of your visitors and learn which part of the world they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that plugin customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Discover what works (i.e. where visitors click) and what’s not working (where people aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements assuming that they are links to another destination?
- Get useful data on ways to improve your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experimentation to improve your home page’s visitor impact, or optimize the impact of your site’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify whether any content section should be added, edited, or deleted.
- Produce “before” and “after” comparison reports for online marketing services.
- Test whether users tend to click on images versus buttons vs text links, and how particular user segments interact with your web site.
- Troubleshoot suspected site security exploits or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized online marketer with a solid reputation for providing great products and product support. The members area contains video tutorials for installing and setting up the software.
Software Cost
HeatMap Tracker is available in three versions:
- Basic (Single) License – Licensed for 1 website. Cost = $197.00 One-time.
- Professional License – Licensed for up to 10 websites. Cost = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, session recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web marketing agencies. Price = $497.00 One-time.
Note: The cost of purchasing this product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin retails for the prices shown above. This may not be the actual pricing charged by the software developer when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services like Google Analytics provide very useful metrics on things such as how many people are visiting your website, how they found it and what they do during their visits. However, to really gain deep knowledge into how your site and its content is helping your visitors to connect with your digital presence, then a heat map analytics application can be a very practical way to do so.
We recommend that you consider buying a copy of HeatMap Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to generate more sales of your products or services.
For more details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracking Software
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