The ability to track and monitor visitor behavior is very important to your online success.
The old business adage “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is going on on your web site, then how would you improve your results online?
Businesses have looked for ways to track and analyze what users are up to in their sites since web sites were first created. From basic counters that track visitors, to very sophisticated statistical tracking software like Google Analytics and other applications which can record incredible key measurements.
Measuring visitor behavior is very important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but research also proves that past user behavior is the most reliable predictor of future behaviour. It’s a more reliable indicator in fact, than consumer demographics.
Although being able to see key details such as how many web users are checking out your web site, which pages they are coming and leaving from, how long they are remaining on your website for, keyword searches, average page views, referring sites, etc …, is extremely useful, wouldn’t it also be great to be able to know precisely what visitors are reading, where they are navigating through for the longest period of time, which hyperlinks they are clicking on, which parts of the page visitors are pausing to read more about, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heatmaps can be used for displaying areas on a web page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking with recorded user session replays to your collection of essential online analysis tools with a simple to use and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other website programs) and that lets you visually record your web site visitors’ every movement and generates instant heatmaps that show exactly where users click and where they are scrolling on your web site.
The HeatMapTracker software allows you to record every action your users make.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more you know how your readers engage with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully engaging with your site, like unclear site navigation elements, or distracting design elements. As a site owner, you can guide your users to perform certain actions, such as sign up to a newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature which can give you an idea of what links on a page are being clicked, a heatmap will also display any clicks that visitors are making on your page, whether these are actual links or not. This is a significant benefit because if a heat map analysis reveals that users are clicking on a graphic element which they think is a link, but happens to not be a link, you would be able to easily edit this by linking the image to the page your users are trying to get to, or make it crystal clear to your users that the image is just a graphic.
In short, heat maps can be one of the most useful ways to test the design of your website, measure how navigatable your site is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor visitor behaviour on your website:
Monitor Everything Users Are Doing On Your Web Pages
HeatMapTracker records every browsing movement on your site, enabling you to monitor all links and buttons clicked, eye-tracking and scrolls.
Complete Control Without Limitations
The script is self-hosted, giving you no-limit session recording and pageviews.
Free Upgrades & Enhancements
There is a one-off investment to own the application, after which you are then entitled to receive lifetime updates and all future enhancements.
Some additional benefits include the following:
- Improve Your Marketing: By seeing how visitors navigate your site, you can spot problem areas preventing users from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing User Behavior: The video recordings of your users’ browser sessions allow you to understand precisely what takes place on your web site. Heat Maps let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they choose to stay in a specific location, how far they navigate down your site and more! No more guesses or assuming wrongly … just factual information of what happens when visitors land on your web pages.
- Increase Website Sales: HeatMapTracker helps you improve user engagement with your business, which creates better online sales and conversion rates. There are many ways to achieve this and we’ll list a number of these in the “Tips” section further below.
Software Features
HeatMapTracker provides many great features for website owners. Here are just a few of these:
- Quick and simple to install and configure. Ready to go in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and measure how far down the page your users scroll as a benchmark of how long your web copy can keep them interested. HeatMap Tracker lets you study every single visitor action to see how visitors interact with your site or particular pages on your website.
- Unlimited session screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can record visitors on your web pages for a few days, a week or two, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for each project. You can easily see the top pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving pages that your users care about. You can also access regional demographic data of your visitors and discover which part of the world they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials that plugin customers have submitted regarding HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your business:
- Understand what works (i.e. where visitors are clicking) and what’s not working (where users aren’t going to). For example, are people engaging with your videos? Are they clicking on images assuming that these link to another area of your site?
- Get insights on how to refine your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of your landing page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if a content section needs to be included, modified, or removed.
- Create “before” and “after” case studies for digital marketing services.
- Analyze if visitors tend to click images versus buttons vs text links, and how specific user segments engage with your site.
- Review confirmed site security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a highly respected internet marketer with a solid reputation for providing reliable products and customer support. The product download area includes video instructions for installing and configuring the software.
Software Cost
HeatMapTracker comes in three separate versions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Allows you to use on up to 10 websites. Price = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 One-time.
Note: Current pricing for the product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the plugin retails for the prices shown above. This may or may not be the actual price charged by the plugin developer when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price here:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics provide great information on things such as how many people are visiting your pages, how they found it and what they are doing whilst on your website. However, if you want to really gain deeper insights into how your web site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics software application can be very useful.
We recommend buying a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to increase your web sales.
For complete details, check out the software here: Heat Map Tracker – Live ClickTracking And HeatMap Tracker
***