Being able to track and monitor visitor behavior is absolutely vital to the success of your business online.
The old management saying “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is going on on your web pages, how will you get better results?
Businesses have looked for accurate tools to track and understand what users are up to in their web-sites since websites first appeared. From simple tracking counters, to powerful analytical software like Google Analytics and other applications which capture incredibly granular measurements.
Measuring user behavior is important for a successful marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your results, but testing also shows that previous consumer behavior is the best indicator of future behaviour. More reliable, in fact, than user demographics.
Although the ability to monitor statistical metrics such as the number of web users are visiting your site, what pages they are coming and leaving from, how long they are staying on your site for, what keywords people are searching for, average page views, referring websites, etc …, is extremely essential, wouldn’t it also be great to be able to know exactly what visitors are doing, where they are visiting the longest period on, which links they are clicking on, which parts of your site visitors are mostly intrigued about, and more?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps have been used to monitor areas of a web page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking with recorded session replays to your collection of key website analysis tools with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that works with WordPress and that lets you visually record your web site users’ entire session and creates live heat maps showing where they click and where they scroll on your site.
HeatMapTracker software also lets you see your website from your visitor’s point of view.
For more details go here: Heat Map Tracker
Benefits
The more you know how your users interact with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your site, such as unclear site navigation layouts, or distracting design elements. As a site owner, you can help your visitors to complete certain actions, such as signing up to your newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature which can give you an idea of which links on your web page are being clicked, a heat map can reveal any clicks that users make on your site, whether they are actual links or not. This is important because if a heat map report reveals that visitors are clicking on a graphic element that they think is a link, but is actually not a link, you can easily repair this by adding a link to the image, or make it clear to your readers that the image is just a graphic.
In short, heatmaps are one of the most useful methods to test the design of your site, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track user behavior on your web site:
Capture Everything Users Are Doing On Your Website
Heat Map Tracker captures every visitor session on your site, enabling you to observe all which buttons and links are being clicked, eye-tracking and page scrolls.
Full Control With No Restrictions
The software is hosted on your own server, giving you unrestricted recordings and pageviews.
Unlimited Upgrades And Enhancements
There is a one-time cost to own the software, which entitles you to receive unlimited script upgrades and enhancements for life.
Some additional benefits include:
- Improve Site Usability: By seeing how visitors use your site, you can discover problems preventing visitors from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing Visitor Behavior: The video recordings of your users’ sessions allow you to see precisely what is taking place on your web pages. Overlays let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they hover in a particular spot, how far and quickly they scroll down your site and more! No more guessing or making wrong assumptions … just pure intel of what goes on when users come to your web pages.
- Increase User Engagement: HeatMapTracker lets you increase user interaction with your business, which improves your online sales and conversions. There are a number of ways to achieve this and we list several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker offers many features for WordPress users. Here are just some of these:
- Fast and easy to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors look at and measure how far down the page your visitors scroll as an indicator of the length of time your site or content can engage them for. HeatMapTracker lets you analyze each and every visitor experience to see how users are interacting with your website or specific pages on your site.
- Unlimited session recording and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can record visitors on your pages for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded user sessions the heatmap analytics software has recorded for each project. You can quickly see which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving content that your visitors care about. You can also view regional demographics of your visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and feedback that plugin customers have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:
- Discover what works (i.e. where people click) and what doesn’t work (where users are not going to). For example, are visitors watching your videos? Are they clicking on graphic elements believing that they link to another destination?
- Get ideas on how to refine your landing pages, signup forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of your website’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any content section needs to be included, reworked, or deleted.
- Create “before” and “after” case studies for online marketing services.
- Analyze if visitors tend to click images versus buttons versus text links, and how particular user segments interact within your web site.
- Confirm potential site security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly respected internet marketer with a solid reputation for providing exceptional products and support. The members area includes video tutorials for installing and configuring the software.
Product License Price
Heat Map Tracker is available in three different editions:
- Basic License – Single use only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to ten sites. Cost = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Cost = $497.00 One-time.
Note: Pricing for this product depends on whether there are any promotions or limited-time special offers. When we last checked, the plugin is selling for the pricing shown above. This may not be the actual pricing charged by the product seller when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing information:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services like Google Analytics can provide you with useful information on things such as the number of people visiting your website, how they found it and what they are doing whilst visiting your web site. However, if you want to truly gain a deep understanding into how your website and its content is helping your visitors to engage with your business online, then a heatmap analytics application can be very useful.
We suggest getting a copy of Heat Map Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to increase your sales of your products or services.
To learn more, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking & Heat Map Tracker
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