The ability to track and see the behavior of visitors on your website or blog is absolutely vital to the success of your business online.
The old saying ”you can’t manage what you don’t measure” is as important in the digital economy as ever. If you don’t know what is happening when visitors arrive on your site, then how can you know what needs to be improved?
Businesses have been looking for accurate tools to track and analyze what users are up to on their web-sites since web sites were first created. From basic counters that track how many people have viewed your web page, to very powerful and sophisticated statistical tracking software like Google Analytics that can capture very detailed metrics.
Learning about visitor behavior is vitally important for the success of your digital marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown that previous consumer behavior is the most reliable way to predict future behavior. Better, in fact, than user demographics.
Although being able to monitor valuable data like the number of unique web users are landing on your site, what pages they are coming and leaving from, how long they are remaining on your website for, keyword searches, unique page views, referring websites, and so on, is extremely useful, wouldn’t it also be useful to track exactly what users are doing, where on your site they are navigating through for the longest time, what hyperlinks they are clicking on, what areas of the page they are reading, and so on?
Fortunately, heat map tracking technology makes this easy. Website heatmaps are used to analyze areas of a website page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of web analytics and session replay tools.
If you own a WordPress-powered website, then you can easily add heat map tracking and video session replays to your collection of key website analysis tools with a simple to use and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that visually records your web site users’ complete session and generates instant heat maps that show where they click and where they scroll on your site.
HeatMapTracker analytics tool also lets you look over the shoulders of everyone who visits your web site.
For more details, visit the script site here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more information you have about how your readers engage with your site, the more you can improve your site’s user experience. Imagine knowing the exact issues that have been preventing your readers from fully engaging with your website, like unclear site navigation elements, or distracting ads. As a website owner, you can encourage your readers to perform certain actions, such as joining a newsletter or clicking on specific links.
Although Google Analytics has an overlay feature that can show you what links on your page users are clicking, a heatmap can also show you any clicks that users make on your page, whether they are links or not. This is important because if a heat map analysis helps you discover that users are clicking on a graphic element that they suppose to be a link, but turns out not to be a hyperlinked image, you could quickly fix this by adding a link to the image, or make it clear to your readers that the image is not a hyperlink.
Heat maps, therefore, can be one of the best ways to test your site design, measure how readable your site is and improve conversions.
Here are just some of the benefits of using HeatMapTracker to monitor visitor behavior on your website:
Capture Everything Visitors Are Doing On Your Website
Heat Map Tracker lets you record every browsing session on your web site, allowing you to capture all page clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The script is hosted on your server, giving you no restrictions on session recording and playbacks.
Free Upgrades And Enhancements
There is a one-time investment to buy the script, which entitles you to receive unlimited software updates and added features for life.
Some additional benefits of the Heat Map Tracker script include the following:
- Improve Site Usability: By seeing how visitors use your web pages, you can uncover problem areas that prevent visitors from taking desired actions and reach your site objectives.
- No More Guessing Visitor Behavior: The screen video recordings of your users’ browsing sessions show you exactly what happens on your web pages. Heatmaps let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they hover in a specific section, how fast they navigate down your pages and more! No more guessing or making wrong assumptions … just factual metrics of what happens when users move around your web site.
- Increase Website Sales: Heat Map Tracker helps you increase user engagement with your site, which creates better online sales and conversion rates. There are many ways to achieve this and we present a few of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many features for web site owners. Here are just some of these:
- Fast and simple to install and set up. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and monitor how far down the page your users scroll down to as a measure of how long your sales message can keep them interested. HeatMapTracker lets you study every single user action to help you see how they interact with your site or some pages on the website.
- Unlimited visitor recording and user session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can spy on visitor sessions on your site for one day, a couple of weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on pages that users are more interested in. You can also view regional demographic data of all visitors and see which part of the world they are coming from.
Additional features:
The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and feedback that users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Discover what works (i.e. where users are clicking) and what doesn’t work (where people are not going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that they may be links to another destination?
- Get useful information on ways to improve your landing pages, signup forms, shopping cart, navigation, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get practical data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” experimentation to improve your website’s visitor impact, or optimize the impact of the landing page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if a page element needs to be added, modified, or taken out.
- Create “before” and “after” comparison reports for digital marketing services.
- Compare if visitors tend to click images vs buttons versus text links, and how specific user segments engage with your site.
- Analyze suspected website security threats and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering great product quality and customer support. The member download area contains video tutorials for installing and setting up the software.
Product Pricing
Heat Map Tracker is available in three versions:
- Basic (Single) License – Single license only. Cost = $197.00 One-time.
- Professional (Multiple) License – Use on up to 10 sites. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web agencies. Price = $497.00 Single Payment.
Note: The cost of purchasing the Heat Map Tracker software depends on whether there are any promotions or limited-time special offers. When we last checked, the software is being retailed for the pricing shown above. This may or may not be the actual pricing charged by the plugin author when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price here:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services such as Google Analytics can provide you with great metrics on things such as the number of people arriving on your site, how they are finding it and what they do whilst on your website. However, if you want to really gain deeper insights into how your web site and its content is being used by your visitors to engage with your business online, then a heatmap analytics service can be a great way to do so.
We recommend that you consider buying a license of HeatMapTracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to make more online sales.
To learn more, visit the software website here: Heat Map Tracker – Live ClickTracking And HeatMap Tracking Plugin
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