The ability to understand visitor behavior is absolutely vital to your online success.
The old management adage ”you can’t manage what you don’t measure” is as true in the digital economy as ever. If you don’t know what is happening when visitors arrive on your website, then how will you improve your results?
People have looked for smart ways to track and understand user behavior since web sites were first introduced. From basic tracking counters, to very sophisticated and powerful analytical software like Google Analytics and other applications that can deliver an incredible level of key metrics.
Tracking user behavior is very important for a successful digital presence, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that past user behavior is the best way to predict future behavior. More reliable, in fact, than knowing demographics.
Although the ability to monitor statistical details like the number of unique visitors are checking out your website, which pages they are arriving on and departing from, how long they are staying on your website for, what terms are being searched for, page views, referring web sites, and so on, is highly important, wouldn’t it be fantastic to be able to know exactly what users are doing, where they are navigating through, which links they are clicking on, what areas of the page they are pausing on, and so on?
Fortunately, heat map tracking technology makes this possible. Website heatmaps can be used to locate areas on a website page that online visitors scan most frequently. Web heat maps are also often integrated with other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your arsenal of key website analysis tools with a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress and that visually records your site users’ every movement and creates instant heatmaps that show where users are clicking and where they are scrolling on your site.
The HeatMapTracker application also allows you to capture every move your visitors make.
Go here to learn more about the software: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact barriers that are preventing your readers from fully benefiting from your website, like confusing navigation elements, or distracting ads. As the site owner, you can help your site visitors to perform certain actions, such as sign up to a newsletter or click on certain links.
While Google Analytics has its overlay feature that can show you what links on your web page users are clicking, a heat map can reveal any clicks that visitors are making on your page, regardless of whether these are links or not. This is a significant benefit because if a heat map analysis reveals that visitors are clicking on an image which they imagine to be a link, but happens to not be a hyperlinked image, you would be able to easily edit this by linking the image to the destination your visitors are trying to get to, or make it crystal clear to your visitors that the image is just a design element.
Heatmaps, therefore, can be one of the best ways to test the design of your website, assess how navigatable your site is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to monitor user behavior on your web site:
See Everything Users Are Doing On Your Web Pages
Heat Map Tracker records every browsing movement on your website, enabling you to monitor all which page elements are being clicked, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The application allows you to self-host the technology, giving you no restrictions on recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-time investment to buy the application, which entitles you to receive free upgrades and future enhancements.
Additional benefits of the application include:
- Improve User Experience: By seeing how visitors experience your web site, you can uncover problem areas preventing users from taking desired actions and correct these.
- Stop Guessing User Behavior: The video playbacks of your visitors’ browsing sessions show you precisely what is happening on your website. Heatmaps let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they browse on a particular spot, how fast they navigate down your site and more! No more guesses or assuming wrongly … just pure data of what happens when users navigate around your website.
- Increase Visitor Engagement: HeatMap Tracker helps you improve visitor engagement with your business, which creates better online sales and conversion rates. There are a number of ways to do this and we discuss a number of these in the “Tips” section later in this review.
Features
HeatMapTracker offers many unique features for site owners. Here are just a few of these:
- Fast and easy to install and implement. Ready to use in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors spend more time on and see how far down your sales pages your users scroll as an indicator of how long your site can engage them for. HeatMapTracker lets you review and analyze each and every user session to see how users are interacting with your website or particular pages on your website.
- Unlimited session recording and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can spy on users on your pages for a few days, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for each project. You can quickly see the top pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to spend more time on the content that users are more interested in. You can also analyze regional demographic data of all visitors and see where they are coming from.
Additional software features:
The image below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:
- Discover what’s working (i.e. where people click) and what doesn’t work (where people are not going to). For example, are visitors watching your videos? Are they clicking on graphic elements believing that these are links to somewhere else?
- Get ideas on ways to refine your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” experiments to improve your home page’s “first impression”, or maximize the impact of the website’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a section of your content should be included, reworked, or deleted.
- Create “before” and “after” comparison reports for web-related services.
- Test if users tend to click images versus buttons versus text links, and how specific user segments engage within your web site.
- Troubleshoot suspected site security threats and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a well-known online marketer with a solid reputation for delivering reliable product quality and product support. The members area includes video instructions for installing and configuring the software.
Product Licensing Cost
HeatMapTracker is available in 3 different editions:
- Basic License – Single license only. Cost = $197.00 Single Payment.
- Professional License – Installs on up to ten domains. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Cost = $497.00 One-off payment.
Please Note: Current pricing for the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software sells for the pricing shown above. This may not be the actual price charged by the software author when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics provide great metrics on things such as the number of people visiting your pages, how they find it and what they are doing during their visits. However, to truly gain an understanding into how your web site and your content is being used by your visitors to connect with your business online, then a heat map analytics software application can be a great way to do this.
We recommend getting a copy of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to increase your sales of your products or services.
For more information, check out the software here: HeatMap Tracker – Real-Time ClickTracking And HeatMap Tracking Software
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