The ability to track, monitor and understand visitor behavior is absolutely vital to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening on your site, then how can you know what needs to be improved?
Business owners have been searching for ways to track and understand visitor behaviour since web sites first appeared. From simple counters that track visitors, to very sophisticated and powerful statistical tracking software like Google Analytics that can provide very granular measurements.
Knowing visitor behaviour is very important for a successful marketing strategy, not only because it enables you to understand what visitors are doing so you can better your performance, but testing also confirms that previous visitor behaviour is the most reliable indicator of future behaviour. It’s a better indicator, in fact, than knowing demographics.
While the ability to analyze valuable metrics like the number of web visitors are landing on your web site, what pages they are coming and leaving from, how long they are staying on your site for, what terms people are searching for, average page views, referring websites, and so on, is extremely essential, wouldn’t it be useful to be able to know precisely what users are doing, where on your site they are visiting the longest time on, which hyperlinks they are clicking on, which parts of your site they are mostly interested in, and more?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps have been used to monitor areas on a website page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of web analytics and session replay tools.
If you own a WordPress site, then you can easily add heat map tracking and recorded session replays to your arsenal of key site analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that visually tracks your site users’ entire journey and creates instant heatmaps that show where they are clicking and where they scroll on your website.
The HeatMapTracker software lets you see your website from your visitor’s unique perspective.
For more details go here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your readers from fully accessing your website, like unclear site navigation layouts, or disruptive design elements. As a site owner, you can guide your users to complete certain actions, such as sign up to a newsletter or click on certain links.
Although Google Analytics has its overlay feature that can show you which links on a page are being clicked, a heat map will also show you any clicks that users are making on your page, whether these are actual links or not. This is important because if a heat map report reveals that readers are clicking on a graphic element that they suppose to be a link, but is actually not a hyperlinked image, you would be able to easily repair this by linking the image to the destination URL your visitors are trying to get to, or let your readers know that the image is just a graphic.
In short, heat maps can be one of the most useful ways to test the design of your site, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor visitor behavior on your website:
Capture Everything Users Are Doing On Your Website
HeatMap Tracker captures every browsing movement on your site, enabling you to observe all clicks, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The script allows you to self-host the technology, giving you unlimited recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-off investment to own the HeatMapTracker software, after which you are then entitled to receive unlimited updates and all future enhancements.
Additional application benefits include:
- Improve Site Usability: By seeing how visitors experience your site, you can spot issues that prevent users from taking desired actions and correct these.
- Stop Guessing About User Behavior: The screen video playbacks of your users’ browser sessions let you see precisely what takes place on your website. Overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they hover on a particular location, how fast they travel down your pages and more! No more guessing or making wrong assumptions … just accurate data of what goes on when people land on your web pages.
- Increase Website Sales: HeatMap Tracker lets you improve visitor interaction with your site, which increases your online sales and conversions. There are many ways to do this and we’ll present a number of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many unique features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Ready to use in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your content visitors spend more time on and monitor how far down your sales or product pages your visitors read down to as a measure of the length of time your content can retain their attention. HeatMapTracker lets you review and analyze every single visitor experience to help you see how visitors are interacting with your website or specific pages on your website.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can record visitor sessions on your site for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your readers are moving towards and how they interact with each page’s content, allowing you to spend more time on pages that visitors are more interested in. You can also see regional demographic data of all visitors and learn which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials that plugin customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Discover what works (i.e. where people are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images assuming that they may be linking to another location?
- Get useful data on how to refine your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experiments to improve your website’s “first impression”, or optimize the impact of the home page’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify if any content should be added, redesigned, or taken out.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze if users prefer to click images versus buttons vs text links, and how specific user segments engage within your web site.
- Diagnose potential website security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing robust products and customer support. The product download area contains video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in 3 editions:
- Basic (Single) License – Use on 1 website. Cost = $197.00 One-time.
- Professional License – Installs on up to 10 websites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, browser session replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Cost = $497.00 One-off payment.
Note: Pricing details of HeatMapTracker depends on whether there are any promotions or limited-time special offers. When we last checked, the software sells for the prices shown above. This may or may not be the actual pricing charged by the software seller when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services like Google Analytics can give you some very useful metrics on things such as the number of people finding your website, how they are finding it and what they do during their visits. However, if you want to really gain a real-time understanding into how your web site and your content is helping your visitors to connect with your business online, then a heatmap analytics application can be extremely useful.
We recommend getting a license of HeatMapTracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and for increasing web sales.
For full details, visit the software website: HeatMap Tracker – Live Click-Tracking & Heat Map Tracking Plugin
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