The ability to track, monitor and understand visitor behavior is very important to your online success.
The old saying ”you can’t manage what you can’t measure” is as important in the digital economy as ever. If you don’t know what is happening when visitors arrive on your web pages, then how can you know what needs to be improved?
Website users have been searching for useful ways to track and analyze what is happening since websites first appeared. From basic counters that track visitors, to very sophisticated analytical tools like Google Analytics and other applications which capture detailed metrics.
Tracking visitor behavior is important for a successful online business strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but it’s also been proven that past visitor behavior is the most reliable predictor of future behavior. More reliable, in fact, than demographics.
Although the ability to understand valuable information like how many visitors are visiting your site, which pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, unique page views, referring web sites, and so on, is highly useful, wouldn’t it be fantastic to know exactly what visitors are doing, where on your site they are visiting the longest for, which hyperlinks they are clicking on, what parts of your site visitors are reading, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps are used to help pinpoint areas of a website page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heat map tracking and video session replays to your business tool box with an easy-to-install and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that works with WordPress (and other web programs) and that lets you track your web site users’ entire session and creates instant heatmaps showing exactly where users are clicking and where they are scrolling on your website.
HeatMapTracker software also allows you to track every action your users make.
More info: Heat Map Tracker
Benefits
The more accurately you know how your visitors interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully accessing your site, such as unclear site navigation layouts, or disruptive banner ads. As the website owner, you can help your visitors to complete certain actions, such as signing up to your newsletter or click on certain links.
Although Google Analytics has an overlay feature which can show you which links on your page are being clicked, a heat map can reveal any clicks that users are making on your site, whether these are links or not. This is important because if a heat map report reveals that users are clicking on an image that they suppose to be a link, but is actually not a link, you could quickly change this by adding a link to the image, or make it absolutely clear to your readers that the image is just a graphic.
In short, heat maps can be one of the best ways to test the design of your site, see how readable your content is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track visitor behavior on your site:
Monitor Everything Visitors Are Doing On Your Site
HeatMap Tracker creates a playback video of every user browsing session on your website, allowing you to see all links and buttons clicked, eye-tracking and page scrolls.
Full Control With No Restrictions
The software is self-hosted, giving you no-limit recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time investment to buy the script, which entitles you to receive lifetime upgrades and enhancements.
Additional benefits include:
- Improve Your Marketing: By seeing how visitors experience your site, you can identify difficulties that prevent users from taking desired actions and reach your site objectives.
- Stop Guessing About Visitor Behavior: The screen video recordings of your users’ browsing sessions let you observe precisely what is happening on your web site. Overlays let you see exactly which links and buttons users click on, where they are drawn to most on your website, how long they choose to stay on a specific spot, how fast they scroll down your content and more! No more guesses or hoping … just factual evidence of what happens when visitors explore your web pages.
- Increase Online Sales: Heat Map Tracker helps you improve user engagement with your site, which increases online sales and conversions. There are many ways to achieve this and we discuss a number of these in the “Tips” section further below.
Features
HeatMap Tracker provides many unique features for site owners. Here are just some of these:
- Fast and simple to install and implement. Ready to use in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your content visitors look at and see how far down your product pages your visitors read down to as a measure of how long your website and/or sales copy can engage them for. Heat Map Tracker lets you review and analyze every single visitor action to see how they are interacting with your site or particular pages on the site.
- Unlimited session recording and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can spy on user sessions on your web pages for one day, a week or two, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view total visitors, tracked pages and total recorded visitor sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on improving pages that your readers care about. You can also monitor regional demographics of your visitors and see which part of the world they are coming from.
Additional features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your business:
- Discover what’s working (i.e. where users are clicking) and what doesn’t work (where users are not clicking). For example, are people engaging with your videos? Are they clicking on images thinking that they link to another area of your site?
- Get insights on how to refine your landing pages, sign-up forms, checkout processes, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get practical information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” testing to improve your website’s “first impression”, or maximize the impact of the home page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if an element on your page could be included, reworked, or removed.
- Create “before” and “after” comparison reports for web services.
- Compare whether visitors prefer to click on images versus buttons vs text links, and how specific user segments engage with your website.
- Review potential website security issues or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering reliable product quality and support. The member download area includes video instructions for installing and configuring the software.
Product Pricing
HeatMapTracker is available in 3 separate versions:
- Basic License – Allows you to use on one site. Cost = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to 10 websites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web development service providers. Cost = $497.00 Single Payment.
Please Note: The price of Heat Map Tracker depends on whether there are any promotions or limited-time special offers. Currently, the software is being retailed for the prices shown above. This may or may not be the actual price charged by the software author when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price here:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics provide great information on things such as the number of people finding your site, how they found it and what they do during their visits. However, to really gain a real-time understanding into how your web site and its content is helping your visitors to interact with your business online, then a heatmap analytics software tool can be a very practical way to do this.
We recommend that you consider purchasing a license of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and for increasing your sales of your products or services.
For complete details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking And Heat Map Tracking Software
***