HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

The ability to track, monitor and view the behavior of visitors on your web site is absolutely vital to your online success.

The old management adage ”you can’t manage what you don’t measure” is as true in the digital age as it has ever been. If you don’t know what is going on on your web pages, how can you improve your online results?

Business owners have looked for smart methods to track and analyze what is happening since web sites first appeared. From basic counters that track how many people have viewed your web site, to very powerful and sophisticated statistical tracking tools like Google Analytics and other applications which record and display an exceptional amount of metrics.

Knowing visitor behavior is vitally important for a successful digital marketing strategy, not only because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous user behavior is the best indicator of future behaviour. More reliable, in fact, than visitor demographics.

Although being able to understand key data such as the number of web visitors are coming to your web site, which pages they are arriving on and departing from, how long they are staying on your website for, which keywords people are searching for, page views, referring web sites, and so on, is extremely useful, wouldn’t it also be great to know precisely what users are reading, where on your site they are visiting the longest for, what hyperlinks they are clicking on, what areas of the site visitors are reading, and so on?

Fortunately, heat map technology makes this possible. Website heatmaps have been used to analyze areas of a web site page that visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay tools.

HeatMapTracker

If you own a WordPress website, then you can easily add heatmap tracking and recorded session replays to your arsenal of essential site analysis tools using an easy-to-install and inexpensive WordPress-compatible software.

Heat Map Tracker – Live ClickTracking & HeatMap Tracker

HeatMap Tracker

(HeatMap Tracker)

Software Description

HeatMap Tracker is technically not a WordPress plugin, but a software application that works with WordPress (and other applications) and that visually tracks your web site visitors’ every movement and creates instant heatmaps showing precisely where users click and where they are scrolling on your website.

HeatMapTracker

The HeatMapTracker software lets you see your website from your visitor’s perspective.

HeatMap Tracker

More info: Heat Map Tracker

Benefits Of Using Heat Map Tracker

The more you know how your users interact with your content, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that have been preventing your site visitors from fully engaging with your site, like confusing site navigation layouts, or disruptive design elements. As the website owner, you can guide your users to perform certain actions, such as sign up to your newsletter or click on specific links.

Although Google Analytics has an overlay feature which can show you which links on your page visitors are clicking, a heat map will also display any clicks that visitors are making on your page, regardless of whether these are actual links or not. This is important because if a heat map report reveals that readers are clicking on an image which they suppose to be a link, but turns out not to be a hyperlinked image, you can quickly edit this by linking the image to the destination your visitors are trying to get to, or let your readers know that the image is not linked.

Heatmaps, therefore, can be one of the most useful methods to test your site design, assess how navigatable your content is and improve conversions.

Here are just some of the benefits of using HeatMapTracker to monitor visitor behavior on your web site:

Observe Everything Visitors Do On Your Web Pages

The application lets you record every visitor session on your website, allowing you to see all links and buttons clicked, eye-tracking and scrolls.

Complete Control With No Restrictions

The software allows you to self-host the technology, giving you unrestricted visitor recordings and pageviews.

Unlimited Updates & Enhancements

There is a one-off investment to buy the software, after which you are then entitled to receive free upgrades and all future enhancements.

Some additional benefits of the script include the following:

  • Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your web pages, you can spot obstacles that prevent users from progressing to the end of your sales funnel and improve your sales process.
  • Stop Guessing Visitor Behaviour: The screen video playbacks of your users’ sessions reveal exactly what is taking place on your site. Heat Maps let you see exactly which elements users click on, where they are drawn to most on your website, how long they hover on a particular spot, how quickly they travel down your site and more! No more guesses or making wrong assumptions … just accurate metrics of what goes on when visitors land on your web site.
  • Increase Online Sales: Heat Map Tracker lets you increase visitor engagement with your business, which creates better online sales and conversion rates. There are a number of ways to achieve this and we’ll discuss a number of these in the “Tips” section later in this review.

Heat Map Tracker Features

HeatMapTracker includes many great features for WordPress users. Here are just some of these:

  • Fast and simple to install and configure. Goes to work in no time.
  • View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors look at and observe how far down your sales or product pages your users scroll as an average of the length of time your web copy can retain their attention. Heat Map Tracker lets you analyze every single user experience to help you see how users are interacting with your site or some pages on your site.
  • Unlimited session screen captures and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can spy on visitors on your website for 1 day, a week or two, a month, etc.
  • In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all recorded sessions HeatMap Tracker has recorded for each project. You can easily see which pages your readers are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that your readers care about. You can also review regional location data of all visitors and discover which part of the world they are visiting from.

HeatMapTracker

Additional features:

The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:

Heat Map Tracker

User Testimonials

Here are a few of the testimonials plugin customers have published about HeatMap Tracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMap Tracker Tips

Here are just some of the ways you can use HeatMap Tracker on your site to improve your results:

  • Understand what’s working (i.e. where visitors are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements thinking that these may be links to another location?
  • Get ideas on ways to improve your landing pages, sign-up forms, shopping cart, screen resolution, etc.
  • Get useful information on ways to create A/B split testing to improve conversions
  • Get actionable data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
  • Perform “above the fold” testing to improve your website’s “first impression”, or maximize the impact of the website’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
  • Identify whether a page element should be included, rearranged, or deleted.
  • Create “before” and “after” case studies for digital services.
  • Compare whether visitors prefer to click on images vs buttons versus text links, and how specific user segments engage with your website.
  • Analyze confirmed website security issues and vulnerabilities.

Support

Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly respected online marketer with a solid reputation for delivering exceptional product quality and product support. The product download area contains video instructions for installing and configuring the software.

Software Pricing

HeatMap Tracker comes in 3 different versions:

  • Basic License – Single use only. Cost = $197.00 One-off payment.
  • Professional License – Installs on up to 10 websites. Price = $297.00 One-off payment.
  • Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital agencies. Price = $497.00 One-off payment.

Please Note: Price details for the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current pricing when this article was published. This may not be the actual price charged by the plugin seller when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.

Check the plugin’s website for current pricing details:

Additional Software Info

For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.

We Recommend

Analytics services such as Google Analytics can provide important information on things such as how many people are visiting your pages, how they found it and what they do whilst visiting your website. However, to truly gain an understanding into how your site and your content is being used by your visitors to engage with your digital presence, then a heatmap analytics service can be a great way to do so.

We recommend getting a license of HeatMapTracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to make more sales of your products or services.

HeatMapTracker

To learn more, check out the software here: Heat Map Tracker – Real-Time ClickTracking & HeatMap Tracker

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