The ability to track, monitor and view visitor behavior is very important to the success of your business online.
The management adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as always. If you don’t know what is happening when visitors arrive on your web site, then how will you know what needs to be improved?
Business owners have been looking for ways to track and understand what users are going to do on their internet sites since web sites were first developed. From basic counters that track visitors, to very powerful and sophisticated statistical tracking tools like Google Analytics and other applications which can track and display granular key data.
Understanding user behavior is very important for a successful marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but testing also confirms that past consumer behavior is the best indicator of future behaviour. It’s a better indicator, in fact, than knowing visitor demographics.
Although being able to view statistical information such as how many visitors are checking out your web site, what pages they are arriving on and departing from, how long they are staying on your site for, which terms are being searched for, unique page views, referring sites, and so on, is extremely essential, wouldn’t it be excellent to be able to know precisely what visitors are doing, where on your pages they are visiting the longest time on, which links they are clicking on, what parts of your site visitors are browsing, and more?
Fortunately, heatmap tracking technology makes this easy. Website heat maps have been used to review areas in a web page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heatmap tracking with session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you visually track your site users’ every movement and creates instant heat maps showing exactly where they are clicking and where they are scrolling on your pages.
HeatMapTracker application also allows you to spy on every action your visitors make.
Learn more here: Heat Map Tracker
Benefits
The more accurate data you have about how your readers are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully accessing your site, like unclear navigation layouts, or disruptive banner ads. As a website owner, you can encourage your readers to perform certain actions, such as sign up to a newsletter or click on specific links.
While Google Analytics has its overlay feature which can show you which links on your page visitors are clicking, a heatmap can show you any clicks that users are making on your site, regardless of whether these are links or not. This is important because if a heatmap report reveals that users are clicking on a graphic element that they imagine to be a link, but is actually not a hyperlinked image, you would be able to quickly fix this by adding a link to the image, or make it crystal clear to your readers that the image is just a graphic.
Heat maps, therefore, can be one of the best methods to test your site design, measure how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor visitor behaviour on your website:
Monitor Everything Visitors Are Doing On Your Web Pages
Heat Map Tracker creates a video of every user browsing session on your site, enabling you to observe all which links and buttons are being clicked, eye-tracking and page scrolls.
Full Control With No Limitations
The script is hosted on your server, giving you unrestricted visitor recordings and pageviews.
Unlimited Upgrades And Enhancements
There is a one-time cost to purchase the software, after which you are then entitled to receive free updates and all future enhancements.
Additional benefits include the following:
- Improve User Experience: By seeing how visitors use your website, you can discover obstacles that prevent users from taking desired actions and improve your sales process.
- No More Guessing Visitor Behaviour: The screen video recordings of your users’ sessions let you see exactly what is happening on your site. Overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they browse on a particular section, how fast they scroll down your pages and more! No more guesses or making wrong assumptions … just real data of what goes on when users explore your web pages.
- Increase Website Sales: HeatMapTracker lets you improve user interaction with your business, which increases your sales and conversion rates. There are a number of ways to achieve this and we go over some of these in the “Tips” section later in this review.
Features
Heat Map Tracker includes many great features for web site owners. Here are just some of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and measure how far down your sales or product pages your visitors read down to as a measure of how long your web copy can keep them engaged. Heat Map Tracker lets you analyze each and every user action to see how they are interacting with your site or particular pages on your web site.
- Unlimited visitor recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can record visitor sessions on your site for a day, a week or two, one month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and total sessions the heat map analytics software has recorded for all projects. You can quickly see which pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on the content that your readers care about. You can also review regional demographic data of all visitors and learn where they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and feedback that plugin customers have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what’s working (i.e. where visitors click) and what’s not working (where people aren’t clicking). For example, are visitors watching your videos? Are they clicking on graphic elements believing that they may link to somewhere else?
- Get useful data on ways to improve your landing pages, signup forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” tests to improve your site’s “first impression”, or maximize the impact of the website’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if a page element needs to be added, modified, or deleted.
- Create “before” and “after” case studies for web services.
- Compare whether users prefer to click on images vs buttons vs text links, and how particular user segments engage with your web site.
- Confirm confirmed site security threats or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering reliable product quality and product support. The members area includes video instructions for installing and configuring the software.
Product Pricing
HeatMapTracker comes in three separate editions:
- Basic (Single) License – Single use only. Price = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten sites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you like, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Price = $497.00 One-time.
Note: Pricing for HeatMap Tracker depends on whether there are any promotions or limited-time special offers. Currently, the software retails for the amounts shown above. This may or may not be the actual pricing charged by the plugin author when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing details:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services like Google Analytics can give you some great data on things such as how many people are coming to your website, how they find it and what they do whilst on your site. However, to truly gain an insight into how your web site and your content is being used by your visitors to connect with your business online, then a heatmap analytics software application can be very useful.
We recommend that you consider buying a license of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, engagement and for increasing your web sales.
For more information, check out the software here: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracking Plugin
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