The ability to track and see the behavior of visitors on your website is extremely important to your online success.
The old business management saying ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is going on on your site, how will you improve your online results?
Business owners have been searching for accurate methods to track and analyze what users are doing in their internet sites since websites were first invented. From basic tracking counters, to very sophisticated and powerful analytical software like Google Analytics which capture incredibly rich key data.
Measuring user behaviour is vitally important for the success of your digital presence, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven that past user behaviour is the best way to predict future behaviour. It’s a more reliable indicator in fact, than demographics.
While being able to view valuable details like how many web users are visiting your web site, which pages they are entering and exiting, how long they are staying on your website for, keywords searched, unique page views, referring web sites, etc …, is extremely essential, wouldn’t it also be excellent to know precisely what users are clicking on, where they are navigating through, which hyperlinks they are clicking on, what parts of your site visitors are most interested in, and more?
Fortunately, heat map tracking technology makes this easy. Website heat maps have been used to review areas on a website page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of web analytic software and session replay tools.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking and recorded session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your web site visitors’ entire journey and creates live heat maps that show exactly where they are clicking and where they scroll on your website.
HeatMapTracker software allows you to see your site from your visitor’s perspective.
For more details go here: HeatMapTracker
Benefits
The better you know how your visitors are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your site, such as confusing navigation elements, or distracting design elements. As the site owner, you can guide your readers to perform certain actions, such as opting into your newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature that can give you an idea of what links on your web page visitors are clicking, a heat map can show you any clicks that visitors are making on your page, whether they are actual links or not. This is important because if a heatmap analysis reveals that users are clicking on a graphic element which they suppose to be a link, but happens to not be a hyperlinked image, you would be able to quickly repair this by linking the image to the destination your users are trying to get to, or let your visitors know that the image is not linked.
Heat maps, therefore, can be one of the best ways to test your site design, see how readable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behaviour on your website:
Observe Everything Users Do On Your Site
HeatMapTracker lets you record every browsing session on your website, allowing you to see all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The software is self-hosted, giving you no limits on recordings and playbacks.
Free Updates And Enhancements
There is a one-off cost to purchase the HeatMapTracker script, which entitles you to receive unlimited upgrades and enhancements for free.
Some additional benefits include the following:
- Improve Site Usability: By seeing how visitors use your web site, you can uncover issues that prevent users from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing Visitor Behavior: The video recordings of your users’ sessions let you know exactly what happens on your website. Heat Maps let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they browse on a particular area, how quickly they scroll down your content and more! No more guesses or hoping … just factual data of what happens when visitors come to your website.
- Increase Online Sales: HeatMapTracker lets you improve user engagement with your business, which increases your online sales and conversions. There are a number of ways to achieve this and we list some of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker includes many great features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors spend more time on and monitor how far down your sales or product pages your visitors scroll down to as a measure of the length of time your sales message can keep them interested. HeatMapTracker lets you review and analyze each and every user experience to help you see how users are interacting with your site or specific pages on your web site.
- Unlimited session recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can measure visitors on your website for a few days, 1 week, a month, or even more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total recorded visitor sessions HeatMap Tracker has recorded for each project. You can quickly see which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving content that your readers care about. You can also see regional demographics of your visitors and learn where they are visiting from.
Additional features:
The table below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Discover what’s working (i.e. where users click) and what doesn’t work (where visitors aren’t going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that they link to somewhere else?
- Get useful information on how to improve your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” experimentation to improve your website’s “first impression”, or optimize the impact of the website’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify whether a section of your content needs to be inserted, changed, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Analyze if users prefer to click images vs buttons vs text links, and how particular user segments interact with your web site.
- Investigate confirmed website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering exceptional product quality and product support. The product download area contains video instructions for installing and configuring the software.
Software Price
Heat Map Tracker is available in three different editions:
- Basic License – Single license only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to ten websites. Cost = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Price = $497.00 Single Payment.
Note: Current pricing for HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. The pricing above was correct at the time this review was written. This may not be the actual price set by the software developer when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics provide good information on things such as how many people are finding your pages, how they found it and what they do whilst on your website. However, to truly gain an insight into how your website and your content is helping your visitors to engage with your business online, then a heatmap analytics application can be a great way to do so.
We suggest purchasing a copy of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for increasing sales.
To learn more, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking And HeatMap Tracking Plugin
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