The ability to track and see visitor behavior is extremely important to your online success.
The management adage “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening when users arrive on your web site, how will you improve your results online?
Business owners have been searching for practical ways to track and understand visitor behaviour since websites were first invented. From simple counters that track how many people have viewed your page, to very powerful and sophisticated statistical tracking software like Google Analytics and other applications that can record and let you see comprehensively detailed key data.
Learning about user behaviour is important for a successful digital presence, not just because it allows you to understand what visitors are doing so you can improve your results, but research also shows that previous visitor behaviour is the most reliable way to predict future behavior. Better, in fact, than consumer demographics.
While the ability to analyze statistical data like the number of visitors are coming to your website, which pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, page views, referring web sites, etc …, is vitally important, wouldn’t it be useful to be able to know exactly what users are clicking on, where on your pages they are navigating through for the longest time, what links they are clicking on, what areas of the content they are reading, and more?
Fortunately, heatmap technology makes this possible. Website heat maps are used to monitor areas of a website page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heat map tracking and recorded user session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that lets you visually record your site visitors’ entire session and generates instant heatmaps that show precisely where they click and where they scroll throughout your web pages.
The HeatMapTracker analytics tool enables you to capture every action your users make.
More info: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the exact issues that are preventing your prospects from fully benefiting from your site, like confusing navigation elements, or disruptive ads. As a website owner, you can guide your site visitors to complete certain actions, such as sign up to your newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature that can give you an idea of what links on your page users are clicking, a heatmap will reveal any clicks that visitors make on your site, regardless of whether they are links or not. This is an important difference because if a heatmap report reveals that readers are clicking on an image which they think is a link, but is actually not a hyperlinked image, you could quickly edit this by linking the image to the destination URL your visitors are trying to get to, or make it clear to your visitors that the image is just a graphic.
In short, heatmaps can be one of the best ways to test your site design, measure how readable your site is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to monitor user behaviour on your web site:
Record Everything Visitors Are Doing On Your Site
HeatMap Tracker creates a screen video of every browsing session on your site, enabling you to view all which buttons and links are being clicked, eye-tracking and page scrolling.
Full Control Without Limitations
The software is self-hosted, giving you unlimited recordings and pageviews.
Free Updates & Enhancements
There is a one-off cost to purchase the HeatMapTracker script, after which you are then entitled to receive free upgrades and future enhancements.
Additional script benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your website, you can identify problem areas preventing users from taking desired actions and optimize your site.
- Stop Guessing About User Behaviour: The video playbacks of your users’ sessions show you exactly what takes place on your web site. Screen overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they hover on a particular area, how far they travel down your content and more! No more guesses or hoping … just real information of what goes on when people land on your site.
- Increase Visitor Engagement: HeatMapTracker helps you improve user interaction with your site, which improves your online sales and conversion rates. There are many ways to do this and we’ll present a number of these in the “Tips” section further below.
Features
HeatMapTracker provides many features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors look at and see how far down your page your users scroll as an average of the length of time your site or content can keep them interested. HeatMap Tracker lets you analyze every single user session to see how users interact with your site or particular pages on the site.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can capture visitors on your web pages for a few days, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all sessions the heatmap analytics software has recorded for each project. You can easily see which pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving content that your readers are more interested in. You can also monitor regional demographics of all visitors and learn where they are visiting from.
Additional features:
The image below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and feedback that plugin users have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Understand what’s working (i.e. where visitors are clicking) and what doesn’t work (where visitors are not going to). For example, are users watching your videos? Are they clicking on graphic elements thinking that these lead to somewhere else?
- Get actionable information on ways to refine your landing pages, sign up forms, memberships, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get practical information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” experiments to improve your website’s “first impression”, or optimize the impact of the site’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any content should be inserted, changed, or deleted.
- Create “before” and “after” comparison reports for online marketing services.
- Compare whether users prefer to click on images vs buttons vs text links, and how particular user segments engage with your site.
- Troubleshoot suspected website security exploits and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering reliable product quality and customer support. The product download area contains video instructions for installing and configuring the software.
Product Pricing
HeatMapTracker comes in 3 different versions:
- Basic License – Installs on one site. Cost = $197.00 One-time.
- Professional License – Installs on up to ten domains. Cost = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heat maps, session replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it ideal for web agencies. Price = $497.00 One-off payment.
Note: Pricing for the Heat Map Tracker product depends on whether there are any promotions or limited-time special offers. The pricing shown above was correct when this content was published. This may or may not be the actual price charged by the plugin developer when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services such as Google Analytics can provide you with good metrics on things such as the number of people visiting your site, how they found it and what they are doing whilst on your web pages. However, if you want to really gain an insight into how your site and its content is helping your visitors to interact with your digital presence, then a heatmap analytics software tool can be very practical.
We suggest getting a license of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to make more web sales.
To learn more, visit the software website: HeatMapTracker – Live Click-Tracking & HeatMap Tracker
***
