Being able to understand visitor behavior is absolutely vital to your online success.
The saying “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening on your web pages, how would you know what needs to be improved?
Business owners have been looking for ways to track and analyze user behaviour since websites first appeared. From simple tracking counters, to sophisticated and powerful statistical tracking tools like Google Analytics and other applications which can provide very granular key metrics.
Measuring visitor behaviour is vitally important for a successful web site, not just because it allows you to understand what visitors are doing so you can improve your results, but research also proves that past visitor behavior is the best way to predict future behavior. It’s an even better predictor, in fact, than knowing demographics.
Although the ability to understand valuable reports such as the number of web visitors are exploring your site, what pages they are coming and leaving from, how long they are remaining on your site for, keywords searched, page views, referring websites, and so on, is vitally useful, wouldn’t it also be fantastic to be able to view exactly what users are clicking on, where on your pages they are navigating around in, which hyperlinks they are clicking on, what areas of the page visitors are browsing, and so on?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps have been used to review areas on a web page that online visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered site, then you can easily add heat map tracking with recorded visitor session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress and that visually records your site visitors’ movements and creates instant heatmaps that show where they click and where they scroll throughout your web pages.
The HeatMapTracker application also enables you to record every move your users make.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more you know how your visitors are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the exact barriers that prevent your readers from fully engaging with your website, such as unclear navigation elements, or disruptive adverts. As a website owner, you can help your users to complete certain actions, such as sign up to your newsletter or click on specific links.
Although Google Analytics has its overlay feature which can show you which links on a web page users are clicking, a heat map will show you any clicks that users are making on your page, whether these are links or not. This is a significant benefit because if a heatmap report reveals that visitors are clicking on an image which they imagine to be a link, but turns out not to be a hyperlinked image, you would be able to easily remedy this by linking the image to the destination URL your visitors are trying to get to, or make it clear to your readers that the image is not a link.
In short, heatmaps can be one of the best methods to test the design of your website, measure how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track user behavior on your site:
See Everything Visitors Do On Your Site
The application captures every visitor movement on your web site, enabling you to record all which buttons and links are being clicked, eye-tracking and scrolls.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you unrestricted visitor recordings and playbacks.
Free Updates & Enhancements
There is a one-off investment to own the script, after which you are then entitled to receive lifetime updates and all future enhancements.
Some additional benefits of the Heat Map Tracker application include the following:
- Improve Site Usability: By seeing how visitors use your website, you can uncover problems that prevent visitors from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ browser sessions allow you to understand precisely what happens on your site. Heatmaps let you know exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they stay in a specific section, how far they navigate down your content and more! No more guessing or making wrong assumptions … just real evidence of what happens when people visit your web site.
- Increase Online Sales: HeatMapTracker lets you increase user engagement with your business, which improves online sales and conversion rates. There are a number of ways to do this and we’ll go over some of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker provides many features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your site visitors look at and observe how far down your sales pages your users scroll as a benchmark of how long your content can retain their attention. Heat Map Tracker lets you study every single visitor session to see how users are interacting with your website or some pages on your website.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can measure user sessions on your web pages for a day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can easily see which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving content that your readers are more interested in. You can also monitor regional demographics of all visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and feedback users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Discover what’s working (i.e. where users are clicking) and what doesn’t work (where users aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements assuming that they may be links to another section?
- Get useful data on how to improve your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” experimentation to improve your home page’s visitor impact, or maximize the impact of the website’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify whether an element on your page needs to be added, rearranged, or deleted.
- Create “before” and “after” comparison reports for digital marketing services.
- Compare if visitors prefer to click on images versus buttons vs text links, and how specific user segments engage within your web site.
- Investigate confirmed site security threats and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing great product quality and support. The members area includes video tutorials for installing and setting up the software.
Software Price
HeatMap Tracker comes in three different editions:
- Basic License – Single license only. Price = $197.00 Single Payment.
- Professional License – Allows you to install on up to ten websites. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing service providers. Price = $497.00 Single Payment.
Note: The cost of purchasing HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the price at the time this article was written. This may not be the actual price set by the product author when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing information:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services such as Google Analytics can provide you with good data on things such as the number of people coming to your pages, how they are finding it and what they are doing during their visits. However, if you want to really gain deeper insights into how your website and its content is helping your visitors to interact with your business online, then a heat map analytics service can be very practical.
We suggest buying a copy of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to make more online sales.
For complete details, check out the software here: Heat Map Tracker – Live Click-Tracking & HeatMap Tracking Software
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