Being able to track the behavior of visitors on your web site is most important to your online success.
The saying ”you can’t manage what you can’t measure” is as important in the digital economy as it has ever been. If you don’t know what is happening when users arrive on your website, then how will you know what areas of your website can be improved?
Business owners have looked for useful ways to track and understand user behaviour since websites first appeared. From simple tracking counters, to sophisticated and powerful statistical tracking software like Google Analytics and other applications that can deliver granular key data.
Analyzing user behavior is very important for the success of your digital presence, not only because it allows you to understand what visitors are doing so you can improve your results, but testing also shows that past consumer behavior is the most reliable way to predict future behavior. Better, in fact, than knowing demographics.
Although the ability to understand key data such as how many web visitors are checking out your site, which pages they are coming and leaving from, how long they are remaining on your site for, keywords searched, average page views, referring pages, etc …, is vitally essential, wouldn’t it also be great to be able to track exactly what users are doing, where on your pages they are staying the longest period on, what links they are clicking on, what parts of the content they are mostly intrigued about, and more?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps are used to help pinpoint areas in a website page that visitors scan most frequently. Web heatmaps can also be used alongside other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking and recorded session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress and that lets you track your web site visitors’ every movement and creates instant heat maps showing where they click and where they scroll throughout your web pages.
The HeatMapTracker application enables you to look over the shoulders of every person who comes to your web site.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your readers interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific barriers that prevent your readers from fully engaging with your website, like confusing site navigation elements, or disruptive adverts. As the site owner, you can encourage your users to complete certain actions, such as opt into a newsletter or click on specific links.
While Google Analytics has an overlay feature that can show you which links on a page visitors are clicking, a heatmap can also show you any clicks that users make on your page, whether they are actual links or not. This is important because if a heatmap report helps you discover that users are clicking on a graphic element that they think is a link, but is actually not a hyperlinked image, you could easily change this by adding a link to the image, or make it clear to your users that the image is just a design element.
Heat maps, therefore, are one of the most useful methods to test the design of your website, see how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor user behaviour on your site:
Monitor Everything Visitors Do On Your Website
HeatMap Tracker creates a video of every user browsing movement on your web site, enabling you to view all links and buttons clicked, eye-tracking and scrolls.
Complete Control With No Restrictions
The script allows you to self-host the technology, giving you no limits on recordings and playbacks.
Lifetime Upgrades And Enhancements
There is a one-off investment to buy the HeatMapTracker application, after which you are then entitled to receive free updates and all future enhancements.
Some additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your website, you can uncover problem areas preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behaviour: The video recordings of your users’ browsing sessions allow you to observe exactly what is taking place on your web pages. Heat Maps let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they stay on a particular area, how far they scroll down your site and more! No more guessing or hoping … just accurate metrics of what happens when visitors move around your website.
- Increase User Engagement: HeatMap Tracker helps you improve user interaction with your business, which increases your sales and conversion rates. There are a number of ways to achieve this and we go over some of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many features for site owners. Here are just some of these:
- Fast and easy to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time reading and observe how far down your sales or product pages your visitors read down to as an average of how long your content can keep them engaged. The software lets you study every single visitor experience to help you understand how users are interacting with your site or some pages on your site.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can spy on visitor sessions on your website for one day, 1 week, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded user sessions Heat Map Tracker has recorded for all projects. You can easily view the top pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that visitors are more interested in. You can also monitor regional demographics of all visitors and learn where they are coming from.
Additional software features:
The table below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your website to improve your business:
- Discover what’s working (i.e. where visitors are clicking) and what doesn’t work (where people are not clicking). For example, are people watching your videos? Are they clicking on images believing that these lead to another destination?
- Get useful data on how to optimize your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” experiments to improve your landing page’s “first impression”, or maximize the impact of the site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if a content section needs to be included, modified, or taken out.
- Create “before” and “after” case studies for digital marketing services.
- Compare if visitors prefer to click images versus buttons versus text links, and how specific user segments interact within your web site.
- Diagnose suspected website security problems and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected online marketer with a solid reputation for delivering robust products and product support. The product download area includes video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in three versions:
- Basic License – Single use only. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to ten sites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Price = $497.00 One-time.
Please Note: The price of the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this article was written. This may not be the actual price set by the plugin author when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing here:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics can give you some useful information on things such as the number of people coming to your website, how they found it and what they do during their visits. However, to really gain deep knowledge into how your site and its content is helping your visitors to engage with your business online, then a heatmap analytics service can be extremely useful.
We suggest buying a copy of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to get more web sales.
For more information, visit the software website here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracker
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