The ability to track the behavior of visitors on your website or blog is absolutely vital to the success of your digital business.
The old business saying ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is going on on your site, then how would you improve your results online?
Website users have been searching for smart methods to track and analyze what users are up to in their web-sites since websites first appeared. From basic counters that track the number of visitors, to powerful analytical tools like Google Analytics which can deliver comprehensively detailed key data.
Knowing user behavior is important for the success of your marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but research also shows that previous visitor behaviour is the most reliable indicator of future behavior. More reliable, in fact, than consumer demographics.
While the ability to see valuable data such as the number of unique web visitors are visiting your site, what pages they are coming and leaving from, how long they are remaining on your site for, what terms are being searched for, page views, referring sites, and so on, is extremely essential, wouldn’t it be useful to be able to know precisely what users are clicking on, where on your pages they are navigating around in, what links they are clicking on, which parts of the content they are reading, and so on?
Fortunately, heat map tracking technology makes this possible. Web heat maps can be used to pinpoint areas in a web site page most frequently scanned by online visitors. Web heat maps are also often integrated with other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your arsenal of key business analysis tools with a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that is compatible with WordPress (and other website programs) and that lets you visually track your web site users’ movements and creates instant heatmaps that show where users are clicking and where they are scrolling throughout your site content.
HeatMapTracker software allows you to see your site from your visitor’s point of view.
More info: HeatMap Tracker
Benefits
The more information you have about how your visitors are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that prevent your visitors from fully engaging with your website, such as unclear site navigation elements, or disruptive banner ads. As the website owner, you can help your readers to complete certain actions, such as join your newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature which can show you what links on your web page are being clicked, a heat map will reveal any clicks that visitors make on your page, regardless of whether these are links or not. This is an important benefit because if a heat map analysis reveals that readers are clicking on an image which they suppose to be a link, but is actually not a link, you would be able to quickly change this by linking the image to the destination URL your visitors are trying to get to, or make it clear to your readers that the image is not a hyperlink.
Heat maps, therefore, can be one of the most useful ways to test the design of your website, measure how navigatable your site is and improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track user behavior on your site:
Capture Everything Users Are Doing On Your Web Pages
The software captures every browsing session on your website, enabling you to observe all clicks, eye-tracking and page scrolling.
Complete Control With No Limitations
The software is self-hosted, giving you no restrictions on session recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time investment to own the script, after which you are then entitled to receive lifetime upgrades and all future enhancements.
Some additional application benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web pages, you can uncover problems preventing visitors from taking desired actions and improve visitor engagement.
- No More Guessing Visitor Behavior: The screen video recordings of your visitors’ sessions reveal precisely what is taking place on your web pages. Overlays let you know exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they browse in a specific location, how far and quickly they scroll down your pages and more! No more guessing or assuming wrongly … just factual metrics of what takes place when people explore your site.
- Increase Online Sales: HeatMapTracker helps you improve user interaction with your business, which improves sales and conversions. There are many ways to achieve this and we’ll present several of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many unique features for site owners. Here are just some of these:
- Quick and simple to install and configure. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and see how far down your sales or product pages your visitors read down to as an average of the length of time your sales message can keep them interested. HeatMap Tracker lets you analyze each and every user action to see how users interact with your site or specific pages on the website.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can record user sessions on your web pages for a day, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on pages that your readers are more interested in. You can also monitor regional location data of your visitors and discover which part of the world they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials that plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Discover what’s working (i.e. where users click) and what doesn’t work (where visitors are not clicking). For example, are users watching your videos? Are they clicking on images thinking that they are links to somewhere else?
- Get insights on how to refine your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” experimentation to improve your home page’s visitor impact, or maximize the impact of the home page’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a section of the content needs to be inserted, rearranged, or deleted.
- Produce “before” and “after” case studies for digital services.
- Test whether users prefer to click on images versus buttons vs text links, and how particular user segments interact with your site.
- Troubleshoot potential site security weaknesses or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering great product quality and customer support. The members area contains video tutorials for installing and configuring the software.
Product License Pricing
HeatMap Tracker comes in three editions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-off payment.
- Professional License – Allows you to install on up to 10 sites. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Price = $497.00 One-off payment.
Note: The cost to purchase the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software retails for the pricing shown above. This may or may not be the actual pricing set by the software developer when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services like Google Analytics can provide very useful metrics on things such as how many people are landing on your site, how they found it and what they do whilst on your web site. However, if you want to really gain an insight into how your site and its content is helping your visitors to interact with your digital presence, then a heat map analytics tool can be a great way to do so.
We recommend buying a copy of HeatMap Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for increasing your online sales.
For more information, check out the software here: HeatMapTracker – Live Click-Tracking And Heat Map Tracking Software
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