Being able to track and monitor the behavior of visitors on your site is very important to your online success.
The management adage “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening on your website, how can you know what areas need improving?
Businesses have looked for accurate ways to track and analyze what is happening since web sites first appeared. From simple tracking counters, to sophisticated and powerful analytical software like Google Analytics that provide incredible key data.
Analyzing visitor behaviour is vitally important for a successful digital presence, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven that previous visitor behaviour is the best indicator of future behaviour. Better, in fact, than consumer demographics.
While the ability to view statistical reports like the number of unique visitors are arriving on your website, which pages they are landing on and leaving from, how long they are remaining on your website for, keywords searched, average page views, referring sites, etc …, is vitally essential, wouldn’t it also be useful to track precisely what users are doing, where they are staying the longest time on, what hyperlinks they are clicking on, what areas of the site they are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heatmaps can be used to review areas of a website page most frequently scanned by visitors. Web heatmaps can also be integrated with other forms of statistical software and session replay software.
If you own a WordPress site, then you can easily add heatmap tracking with recorded session replays to your collection of essential online analysis tools with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that visually tracks your site visitors’ complete session and generates instant heat maps that show where they are clicking and where they are scrolling on your web pages.
The HeatMapTracker software lets you look over the shoulders of everyone who visits your site.
More info: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more you know how your readers interact with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully engaging with your website, such as unclear navigation elements, or distracting ads. As the site owner, you can guide your site visitors to complete certain actions, such as signing up to your newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature that can give you an idea of which links on a page are being clicked, a heat map can display any clicks that visitors are making on your site, regardless of whether these are actual links or not. This is important because if a heat map report helps you discover that visitors are clicking on an image which they think is a link, but is actually not a hyperlinked image, you would be able to quickly edit this by adding a link to the image, or let your users know that the image is not a hyperlink.
Heat maps, therefore, are one of the most useful methods to test your site design, measure how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track user behaviour on your website:
Record Everything Users Are Doing On Your Website
HeatMap Tracker captures every user browsing movement on your site, enabling you to view all clicks, eye-tracking and page scrolling.
Complete Control With No Restrictions
The script is self-hosted, giving you no-limit session recordings and playbacks.
Free Upgrades And Enhancements
There is a one-time investment to own the software, which entitles you to receive unlimited updates and enhancements.
Additional benefits of the script include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can discover issues preventing visitors from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing Visitor Behavior: The video playbacks of your visitors’ sessions let you see precisely what takes place on your web pages. Heatmaps let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they stay in a specific spot, how far and quickly they travel down your pages and more! No more guesses or making wrong assumptions … just factual intel of what happens when users visit your site.
- Increase Online Sales: Heat Map Tracker lets you improve visitor engagement with your business, which increases sales and conversions. There are a number of ways to do this and we go over a few of these in the “Tips” section further below.
Software Features
HeatMapTracker offers many unique features for WordPress users. Here are just some of these:
- Quick and simple to install and set up. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors look at and observe how far down your sales or product pages your users read down to as a measure of the length of time your site or content can keep them interested. HeatMap Tracker lets you study every single visitor experience to see how visitors interact with your site or certain pages on your website.
- Unlimited session recording and session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can spy on visitors on your site for a day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all recorded user sessions the heatmap analytics software has recorded for all projects. You can easily see the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your users care about. You can also view regional location data of your visitors and discover which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials and comments users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Learn what’s working (i.e. where visitors are clicking) and what’s not working (where users are not clicking). For example, are users engaging with your videos? Are they clicking on images thinking that these link to somewhere else?
- Get insights on ways to refine your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of your site’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify if a page element needs to be inserted, edited, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Compare whether visitors tend to click images versus buttons versus text links, and how particular user segments engage with your site.
- Review potential site security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a recognized online marketer with a solid reputation for providing exceptional products and product support. The members area includes video instructions for installing and configuring the software.
Product Pricing
HeatMapTracker comes in three separate versions:
- Basic License – Installs on 1 site. Price = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to ten sites. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development service providers. Price = $497.00 One-time.
Please Note: The price of the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the price when this content was written. This may or may not be the actual price set by the plugin seller when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics can give you some good information on things such as the number of people landing on your website, how they found it and what they are doing during their visits. However, if you want to really gain deeper insights into how your website and its content is being used by your visitors to connect with your digital presence, then a heat map analytics software tool can be a great way to do this.
We recommend getting a copy of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to make more sales of your products or services.
For complete details, visit the software website: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracker
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