HeatMapTracker – Heat Map Software

Heat Map Tracker records visitor clicks, helps you analyze visitor behavior on your web pages, improves conversion, and helps improve your website results …

Being able to understand visitor behavior is absolutely vital to the success of your digital business.

The saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening on your site, then how will you know what areas need improving?

Businesses have looked for ways to track and understand what visitors are going to do in their web sites since web sites first appeared. From simple tracking counters, to sophisticated and powerful analytical software like Google Analytics and other applications which deliver incredible key data.

Tracking visitor behaviour is very important for the success of your digital business, not just because it allows you to understand what visitors are doing so you can better your performance, but research also shows that past user behaviour is the best indicator of future behaviour. Better, in fact, than user demographics.

Although being able to see statistical reports like how many unique visitors are checking out your site, which pages they are entering and exiting, how long they are staying on your site for, what keywords are being searched for, average page views, referring sites, and so on, is vitally important, wouldn’t it also be useful to know exactly what visitors are clicking on, where on your pages they are navigating through, which links they are clicking on, which parts of your content visitors are pausing on, and so on?

Fortunately, heatmap technology makes this possible. Web heatmaps have been used to help locate areas in a web page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of statistical software and session replay software.

HeatMapTracker

If you use WordPress, then it’s easy to add heat map tracking and recorded user session replays to your arsenal of essential website analysis tools using a simple to use and quite inexpensive WordPress-compatible software application.

HeatMapTracker – Live ClickTracking & HeatMap Tracker

Heat Map Tracker

(HeatMap Tracker)

Description

HeatMap Tracker is technically not a WordPress plugin, but a software tool that works with WordPress (and other applications) and that visually records your website users’ entire session and creates live heat maps that show where they click and where they are scrolling on your web pages.

HeatMapTracker

The HeatMapTracker application allows you to look over the shoulders of everyone who visits your site.

HeatMap Tracker

Go here to learn more: Heat Map Tracker

Benefits Of Using HeatMap Tracker

The better you know how your users are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully engaging with your website, like confusing navigation layouts, or distracting design elements. As a site owner, you can guide your users to perform certain actions, such as opting into a newsletter or click on specific links or buttons.

Although Google Analytics has its overlay feature that can show you which links on your page are being clicked, a heat map can display any clicks that users make on your page, whether they are links or not. This is important because if a heat map analysis reveals that visitors are clicking on an image that they think is a link, but happens to not be a link, you could quickly change this by adding a link to the image, or let your readers know that the image is not linked.

Heat maps, therefore, can be one of the best methods to test your site design, assess how readable your site is and help to improve conversions.

Here are just some of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your website:

See Everything Visitors Do On Your Website

Heat Map Tracker lets you record every user browsing movement on your website, enabling you to observe all page clicks, eye-tracking and page scrolls.

Complete Control With No Limitations

The software allows you to self-host the technology, giving you no restrictions on recordings and playbacks.

Free Upgrades And Enhancements

There is a one-time investment to own the script, which then entitles you to receive free updates and future enhancements.

Additional benefits of the script include the following:

  • Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your web pages, you can discover difficulties that prevent visitors from progressing to the end of your sales funnel and improve visitor engagement.
  • No More Guessing User Behaviour: The screen video recordings of your visitors’ sessions show you exactly what happens on your web site. Click overlays let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they choose to stay in a specific spot, how quickly they scroll down your site and more! No more guesses or assuming wrongly … just pure metrics of what happens when people come to your website.
  • Increase Visitor Engagement: Heat Map Tracker helps you improve user interaction with your business, which increases your online sales and conversion rates. There are a number of ways to do this and we’ll discuss some of these in the “Tips” section further below.

Software Features

HeatMap Tracker offers many features for WordPress users. Here are just some of these:

  • Quick and easy to install and set up. Ready to use in no time.
  • View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and see how far down the page your users scroll as an average of how long your sales message can keep them interested. HeatMapTracker lets you analyze every single visitor experience to help you see how users interact with your website or some pages on your site.
  • Unlimited visitor recording and visitor session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can capture user sessions on your website for a few days, a week or two, 1 month, etc.
  • In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for all projects. You can easily see which pages your users are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that users are more interested in. You can also analyze regional location data of all visitors and see which part of the world they are visiting from.

HeatMap Tracker

Additional features:

The image below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:

HeatMapTracker

User Testimonials

Here are some of the testimonials that plugin customers have submitted regarding HeatMapTracker:

“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.

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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC

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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com

HeatMap Tracker Tips

Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:

  • Learn what’s working (i.e. where visitors are clicking) and what doesn’t work (where users are not going to). For example, are people watching your videos? Are they clicking on images assuming that they link to another area of your site?
  • Get ideas on how to refine your landing pages, sign-up forms, memberships, navigation, etc.
  • Get practical information on ways to create A/B split testing to improve results
  • Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
  • Perform “above the fold” experimentation to improve your landing page’s “first impression”, or maximize the impact of the home page’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
  • Identify whether a page element could be inserted, reworked, or taken out.
  • Create “before” and “after” case studies for digital marketing services.
  • Compare whether users prefer to click images versus buttons versus text links, and how specific user segments interact within your site.
  • Review confirmed site security exploits and vulnerabilities.

Product Support

Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a respected internet marketer with a solid reputation for providing exceptional product quality and customer support. The product download area includes video instructions for installing and setting up the software.

Product Pricing

HeatMapTracker is available in 3 separate editions:

  • Basic (Single) License – Single installation only. Price = $197.00 One-off payment.
  • Professional (Multiple) License – Licensed for up to ten sites. Price = $297.00 One-time.
  • Agency License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Cost = $497.00 One-time.

Note: The price of the product depends on whether there are any promotions or limited-time specials being offered. Presently, the product is selling for the prices shown above. This may not be the actual pricing set by the software developer when you visit the site and you may be shown additional upsells or one-time offers after your purchase.

Check the plugin’s website for current pricing details:

Additional Software Info

For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.

Our Recommendation

Services such as Google Analytics can give you some important data on things such as the number of people landing on your website, how they found it and what they are doing whilst visiting your web pages. However, if you want to really gain a deep understanding into how your web site and your content is helping your visitors to interact with your business online, then a heatmap analytics software tool can be extremely practical.

We suggest purchasing a copy of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and for increasing sales of your products or services.

HeatMapTracker

To learn more, visit the software website here: Heat Map Tracker – Live Click-Tracking And HeatMap Tracking Software

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