The ability to track, monitor and view the behavior of visitors on your website or blog is absolutely vital to your online success.
The management adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is happening when users arrive on your web pages, how can you improve your results online?
People have looked for practical ways to track and understand what is happening since websites were first created. From simple tracking counters, to sophisticated and powerful analytical tools like Google Analytics and other applications which capture incredibly detailed data.
Tracking user behaviour is important for the success of your digital marketing and content strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also confirms that past user behaviour is the best way to predict future behavior. More reliable, in fact, than user demographics.
While the ability to monitor valuable reports like the number of unique web visitors are exploring your web site, which pages they are entering and exiting, how long they are staying on your site for, keyword searches, unique page views, referring websites, and so on, is extremely important, wouldn’t it be fantastic to be able to view precisely what users are reading, where on your site they are visiting the longest for, what links they are clicking on, which areas of your content they are reading, and so on?
Fortunately, heat map technology makes this easy and possible. Web heat maps have been used to monitor areas in a web page that visitors scan most frequently. Web heat maps are also often used alongside other forms of statistical software and session replay software technologies.
If you own a WordPress-powered website or blog, then it’s easy to add heatmap tracking with recorded user session replays to your business tool box using an easy-to-install and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress and that visually tracks your website visitors’ every movement and creates live heat maps that show where users click and where they are scrolling on your web site.
The HeatMapTracker software lets you see your website from your visitor’s unique point of view.
For more details go here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your users interact with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully engaging with your site, such as confusing site navigation elements, or disruptive design elements. As the site owner, you can guide your site visitors to complete certain actions, such as signing up to your newsletter or clicking on certain links.
While Google Analytics has an overlay feature that can show you which links on your page visitors are clicking, a heat map will also reveal any clicks that users make on your site, regardless of whether these are links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on a graphic element which they think is a link, but turns out not to be a link, you could quickly change this by adding a link to the image, or let your visitors know that the image is just a graphic.
Heatmaps, therefore, are one of the most useful methods to test the design of your website, assess how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behavior on your website:
Capture Everything Users Are Doing On Your Site
Heat Map Tracker records every browsing movement on your site, enabling you to see all links and buttons clicked, eye-tracking and scrolls.
Full Control With No Limitations
The software is self-hosted, giving you unrestricted session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time investment to buy the software, which entitles you to receive free upgrades and enhancements.
Additional application benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your website, you can spot difficulties that prevent users from taking desired actions and improve visitor engagement.
- No More Guessing Visitor Behavior: The screen video recordings of your users’ browser sessions show you precisely what is happening on your web pages. Screen overlays let you know exactly which elements visitors click on, where they are drawn to most on your website, how long they stay in a specific section, how quickly they travel down your pages and more! No more guesses or hoping … just factual data of what takes place when users land on your web pages.
- Increase Website Sales: HeatMapTracker lets you increase visitor interaction with your business, which increases sales and conversion rates. There are a number of ways to do this and we discuss several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker includes many unique features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your site visitors look at and see how far down your sales pages your users read down to as an average of the length of time your site can keep them engaged. HeatMap Tracker lets you study every single visitor action to help you see how users interact with your site or certain pages on your site.
- Unlimited visitor recording and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can spy on visitor sessions on your web pages for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and total sessions the heat map analytics software has recorded for all projects. You can quickly view the top pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on pages that visitors are more interested in. You can also access regional demographic data of all visitors and see where they are coming from.
Additional features:
The table below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and comments that plugin customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your business:
- Learn what works (i.e. where visitors are clicking) and what doesn’t work (where users are not clicking). For example, are visitors engaging with your videos? Are they clicking on images assuming that they may be links to another location?
- Get useful data on ways to optimize your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” experiments to improve your home page’s “first impression”, or maximize the impact of your site’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether an element on the page needs to be included, rearranged, or removed.
- Create “before” and “after” case studies for web-related services.
- Compare if users tend to click on images versus buttons versus text links, and how specific user segments engage with your website.
- Investigate potential website security issues and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering exceptional products and support. The member download area includes video instructions for installing and configuring the software.
Product Pricing
HeatMapTracker is available in three versions:
- Basic (Single) License – Single installation only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to 10 websites. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for web development agencies. Price = $497.00 Single Payment.
Please Note: Price details for this product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin sells for the amounts shown above. This may not be the actual price set by the software seller when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics provide good data on things such as the number of people visiting your website, how they found it and what they do during their visits. However, to truly gain a deep understanding into how your web site and its content is being used by your visitors to engage with your business online, then a heatmap analytics service can be a very practical way to do this.
We recommend that you consider getting a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to get more sales of your products or services.
For more details, visit the software website here: HeatMapTracker – Live ClickTracking And Heat Map Tracking Plugin
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