Being able to understand the behavior of visitors and users on your web site is extremely important to the success of your digital presence.
The old adage “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening on your website, how would you know what areas need improving?
Website users have looked for practical ways to track and analyze visitor behavior since websites were first created. From simple counters that track the number of visitors, to powerful statistical tracking tools like Google Analytics and other applications that provide comprehensively detailed metrics.
Measuring visitor behavior is important for the success of your digital presence, not just because it allows you to understand what visitors are doing so you can better your results, but testing also shows that previous user behaviour is the best indicator of future behaviour. Better, in fact, than knowing user demographics.
Although being able to see key details such as how many unique web users are checking out your website, which pages they are coming and leaving from, how long they are remaining on your website for, which terms are being searched for, unique page views, referring sites, and so on, is highly useful, wouldn’t it also be excellent to be able to track precisely what users are doing, where on your pages they are visiting the longest for, which hyperlinks they are clicking on, what areas of the site visitors are most interested in, and so on?
Fortunately, heatmap technology makes this possible. Web heat maps can be used to help locate areas of a web site page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress website, then it’s easy to add heat map tracking with session replays to your collection of key online analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software script that is compatible with WordPress and that visually records your site users’ movements and creates live heat maps that show where they are clicking and where they scroll on your web pages.
The HeatMapTracker application lets you look over the shoulders of every person who comes to your site.
More info: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your visitors from fully engaging with your site, like confusing navigation elements, or distracting ads. As a website owner, you can help your site visitors to complete certain actions, such as opting into your newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature that can show you which links on a web page are being clicked, a heatmap will also display any clicks that users are making on your site, regardless of whether they are actual links or not. This is important because if a heatmap analysis reveals that readers are clicking on a graphic element that they imagine to be a link, but turns out not to be a hyperlinked image, you could easily repair this by adding a link to the image, or make it crystal clear to your visitors that the image is not a link.
Heat maps, therefore, can be one of the best methods to test your site design, assess how readable your site is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track user behavior on your website:
Monitor Everything Users Are Doing On Your Site
The application captures every visitor movement on your website, enabling you to observe all clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The application allows you to self-host the technology, giving you no restrictions on session recording and playbacks.
Free Updates & Enhancements
There is a one-time investment to buy the software, after which you are then entitled to receive unlimited updates and all future enhancements.
Additional application benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your site, you can discover issues that prevent visitors from taking desired actions and improve user engagement.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ sessions reveal exactly what is taking place on your web pages. Heatmaps let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they choose to stay in a specific area, how fast they navigate down your site and more! No more guessing or making wrong assumptions … just accurate data of what happens when users explore your web pages.
- Increase Visitor Engagement: HeatMapTracker helps you increase user engagement with your business, which improves your sales and conversions. There are a number of ways to achieve this and we’ll list a few of these in the “Tips” section further below.
Software Features
HeatMap Tracker includes many features for website owners. Here are just a few of these:
- Fast and easy to install and set up. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your site visitors spend more time reading and observe how far down your sales or product pages your visitors scroll down to as a measure of the length of time your website and/or sales copy can keep them interested. HeatMapTracker lets you study each and every visitor session to see how they interact with your website or particular pages on your website.
- Unlimited session recording and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can capture visitor sessions on your pages for a few days, a week or two, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all recorded sessions the heatmap analytics software has recorded for each project. You can easily view the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on the content that your readers care about. You can also analyze regional demographic data of your visitors and see where they are coming from.
Additional software features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and feedback that customers have submitted regarding HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Discover what works (i.e. where users are clicking) and what’s not working (where visitors are not clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that they link to another area of your site?
- Get useful data on ways to optimize your landing pages, sign up forms, checkout processes, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” tests to improve your home page’s “first impression”, or maximize the impact of the site’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify whether a page element should be added, redesigned, or deleted.
- Create “before” and “after” case studies for digital marketing services.
- Compare whether visitors prefer to click on images vs buttons vs text links, and how specific user segments interact with your website.
- Review potential site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly recognized online marketer with a solid reputation for providing great products and support. The members area includes video instructions for installing and setting up the software.
Software Cost
HeatMapTracker is available in 3 separate versions:
- Basic (Single) License – Allows you to use on one website. Price = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to ten websites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other editions (click-tracking, heatmaps, session replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you like, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital service providers. Cost = $497.00 One-off payment.
Please Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the product is selling for the amounts shown above. This may or may not be the actual price set by the plugin developer when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics can give you some very useful information on things such as the number of people finding your website, how they are finding it and what they do during their visits. However, if you want to truly gain a deep understanding into how your site and your content is being used by your visitors to connect with your digital presence, then a heatmap analytics software application can be very useful.
We recommend that you consider buying a copy of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your website’s user-experience, engagement and to generate more sales.
For more information, visit the software website here: HeatMap Tracker – Real-Time ClickTracking And HeatMap Tracking Software
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