Being able to track visitor behavior is absolutely important to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening when users arrive on your web site, then how would you know what areas need improving?
People have looked for practical tools to track and understand what is happening since web sites were first introduced. From simple counters that track how many people have viewed your web site, to powerful and sophisticated statistical tracking software like Google Analytics and other applications which deliver granular information.
Tracking visitor behavior is important for a successful digital business, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven that previous visitor behaviour is the most reliable indicator of future behavior. It’s a more reliable predictor in fact, than user demographics.
Although the ability to monitor valuable metrics such as the number of unique visitors are checking out your site, what pages they are coming and leaving from, how long they are staying on your website for, what terms are being searched for, unique page views, referring web sites, etc …, is extremely essential, wouldn’t it also be great to be able to view precisely what users are doing, where on your site they are navigating around in, which links they are clicking on, which areas of your content they are pausing to read more about, and so on?
Fortunately, heat map tracking technology makes this easy. Website heatmaps have been used to review areas in a web site page most frequently scanned by online visitors. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay software.
If you own a WordPress site, then it’s easy to add heatmap tracking and session replays to your arsenal of essential website analysis tools using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you visually track your web site visitors’ movements and creates instant heat maps showing where they are clicking and where they scroll throughout your site content.
The HeatMapTracker analytics tool also lets you capture every click your users make.
More info: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more you know how your visitors interact with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your prospects from fully benefiting from your site, like confusing navigation elements, or disruptive design elements. As a website owner, you can help your readers to perform certain actions, such as signing up to your newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature which can show you what links on your page users are clicking, a heat map can display any clicks that visitors make on your site, whether they are links or not. This is a significant difference because if a heatmap analysis helps you discover that users are clicking on an image which they suppose to be a link, but turns out not to be a hyperlinked image, you could easily fix this by linking the image to the destination your users are trying to get to, or make it absolutely clear to your visitors that the image is not a link.
Heatmaps, therefore, can be one of the best ways to test your site design, measure how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behavior on your web site:
Record Everything Users Are Doing On Your Website
HeatMap Tracker lets you record every user browsing movement on your site, allowing you to observe all clicks, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The script allows you to self-host the technology, giving you unrestricted visitor recordings and pageviews.
Free Updates & Enhancements
There is a one-off cost to buy the script, which entitles you to receive unlimited upgrades and all future enhancements.
Some additional application benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your website, you can uncover problems that prevent visitors from taking desired actions and correct these.
- No More Guessing User Behavior: The screen video recordings of your visitors’ sessions show you exactly what happens on your web pages. Click overlays let you see exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they stay in a particular area, how fast they travel down your pages and more! No more guessing or assuming wrongly … just real information of what happens when people explore your web site.
- Increase Online Sales: HeatMapTracker lets you improve visitor engagement with your site, which creates better online sales and conversions. There are many ways to achieve this and we go over a number of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many unique features for website owners. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and monitor how far down the page your users read down to as an average of how long your sales message can engage them for. The software lets you analyze each and every visitor action to help you see how visitors interact with your site or some pages on your website.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can record users on your pages for a few days, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can quickly view the top pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on improving content that your readers care about. You can also see regional demographics of all visitors and learn which part of the world they are coming from.
Additional features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials that users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what works (i.e. where users click) and what doesn’t work (where visitors aren’t going to). For example, are people engaging with your videos? Are they clicking on images assuming that they may link to another location?
- Get useful data on how to improve your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” experimentation to improve your home page’s “first impression”, or optimize the impact of the home page’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify if any content section should be added, reworked, or removed.
- Create “before” and “after” case studies for online marketing services.
- Compare if users prefer to click on images versus buttons vs text links, and how particular user segments interact within your site.
- Analyze confirmed website security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing reliable products and support. The product download area contains video instructions for installing and configuring the software.
Software Price
HeatMap Tracker is available in three separate versions:
- Basic License – Single license only. Cost = $197.00 One-time.
- Professional (Multiple) License – Allows you to use on up to 10 sites. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license lets you install the software on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Price = $497.00 One-time.
Please Note: The price of the HeatMapTracker software depends on whether there are any promotions or limited-time specials being offered. Presently, the product retails for the prices shown above. This may or may not be the actual price charged by the product author when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services such as Google Analytics provide very useful information on things such as the number of people visiting your site, how they are finding it and what they are doing whilst on your web site. However, if you want to really gain a deep understanding into how your site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics software application can be very practical.
We recommend that you consider purchasing a copy of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and to make more online sales.
For more information, check out the software here: HeatMap Tracker – Real-Time ClickTracking & HeatMap Tracking Software
***