The ability to understand visitor behavior is extremely important to your online success.
The management adage ”you can’t manage what you can’t measure” is as true today as ever. If you don’t know what is going on on your web pages, then how can you improve your results?
People have been searching for smart tools to track and understand what is happening since websites were first invented. From basic counters that track visitor numbers, to very powerful statistical tracking software like Google Analytics and other applications that record detailed key data.
Understanding visitor behavior is important for the success of your web site, not just because it enables you to understand what visitors are doing so you can better your results, but research also proves that previous user behaviour is the best way to predict future behavior. It’s a better indicator, in fact, than demographics.
While being able to see statistical information such as how many unique visitors are exploring your website, which pages they are arriving on and departing from, how long they are staying on your website for, which keywords people are searching for, unique page views, referring web sites, and so on, is highly essential, wouldn’t it be excellent to be able to know precisely what visitors are doing, where they are visiting the longest for, what links they are clicking on, which areas of the site visitors are pausing to read more about, and so on?
Fortunately, heat map technology makes this easy and possible. Website heatmaps have been used to display areas in a web page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of web analytics and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software program that is compatible with WordPress (and other applications) and that lets you visually track your web site visitors’ every movement and creates instant heatmaps that show exactly where users click and where they scroll throughout your web pages.
HeatMapTracker analytics tool also enables you to see your site from your visitor’s unique point of view.
Learn more about the analytics tool here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users interact with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully engaging with your website, such as unclear navigation layouts, or distracting design elements. As a website owner, you can encourage your users to complete certain actions, such as opt into your newsletter or click on specific links.
Although Google Analytics has its overlay feature that can give you an idea of which links on a page are being clicked, a heat map can reveal any clicks that visitors are making on your page, whether they are links or not. This is important because if a heatmap analysis reveals that visitors are clicking on an image that they imagine to be a link, but is actually not a hyperlinked image, you could quickly fix this by linking the image to the destination URL your users are trying to get to, or make it perfectly clear to your readers that the image is just a graphic.
Heat maps, therefore, are one of the best methods to test your site design, assess how readable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor visitor behavior on your website:
See Everything Visitors Do On Your Web Pages
HeatMapTracker captures every browsing session on your web site, allowing you to observe all clicks, eye-tracking and page scrolling.
Complete Control Without Restrictions
The application is self-hosted, giving you unlimited session recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-time investment to buy the script, after which you are then entitled to receive unlimited upgrades and future enhancements for free.
Additional benefits include the following:
- Improve User Experience: By seeing how visitors experience your site, you can uncover problem areas that prevent visitors from taking desired actions and improve visitor engagement.
- No More Guessing User Behavior: The video playbacks of your users’ sessions let you know exactly what is happening on your website. Click overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they hover on a particular location, how far and quickly they navigate down your content and more! No more guessing or making wrong assumptions … just pure information of what happens when visitors move around your website.
- Increase Visitor Engagement: Heat Map Tracker lets you improve visitor engagement with your business, which improves your online sales and conversions. There are a number of ways to achieve this and we discuss a number of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker includes many features for website owners. Here are just some of these:
- Fast and simple to install and set up. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and observe how far down your sales or product pages your visitors read down to as a benchmark of the length of time your sales message can retain their attention. HeatMap Tracker lets you study every single user action to help you understand how visitors are interacting with your site or particular pages on your website.
- Unlimited visitor screen captures and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can capture user sessions on your pages for a few days, one week, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and total sessions the heat map analytics software has recorded for all projects. You can easily view which pages your users are moving towards and how they interact with each page’s content, allowing you to spend more time on pages that your visitors are more interested in. You can also analyze regional demographics of all visitors and learn where they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and comments that customers have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your web site to improve your results:
- Understand what’s working (i.e. where visitors are clicking) and what doesn’t work (where people are not going to). For example, are visitors watching your videos? Are they clicking on images believing that these may be links to somewhere else?
- Get useful information on ways to optimize your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” tests to improve your landing page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify if any new content could be included, redesigned, or removed.
- Produce “before” and “after” comparison reports for digital services.
- Analyze whether users prefer to click images versus buttons versus text links, and how particular user segments interact with your site.
- Troubleshoot potential site security exploits and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known online marketer with a solid reputation for providing exceptional product quality and product support. The product download area includes video tutorials for installing and configuring the software.
Software Pricing
HeatMapTracker comes in 3 versions:
- Basic License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to ten websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click tracking, heat maps, session recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web marketing agencies. Price = $497.00 One-off payment.
Please Note: Current pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the product sells for the prices shown above. This may or may not be the actual price set by the plugin developer when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics can give you some useful metrics on things such as the number of people coming to your website, how they find it and what they do whilst visiting your web pages. However, if you want to truly gain a real-time understanding into how your website and your content is helping your visitors to interact with your digital presence, then a heat map analytics tool can be a very practical way to do this.
We suggest purchasing a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for increasing your online sales.
For more information, visit the software website here: HeatMap Tracker – Live ClickTracking & Heat Map Tracking Software
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