The ability to track visitor behavior is absolutely vital to the success of your business online.
The management adage “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is happening when users arrive on your web site, how would you improve your online results?
Business owners have been looking for ways to track and understand user behaviour since web sites first appeared. From simple counters that track visitor numbers, to sophisticated statistical tracking tools like Google Analytics that provide very granular key measurements.
Understanding user behaviour is important for a successful digital presence, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that previous user behavior is the most reliable indicator of future behavior. It’s a better indicator, in fact, than knowing demographics.
Although being able to monitor valuable reports like the number of web visitors are visiting your site, what pages they are coming and leaving from, how long they are staying on your site for, keywords searched, page views, referring websites, and so on, is vitally important, wouldn’t it also be great to be able to know exactly what visitors are clicking on, where on your pages they are staying the longest for, what links they are clicking on, which parts of the site they are pausing on, and more?
Fortunately, heat map technology makes this possible. Website heatmaps have been used to pinpoint areas in a web site page that web visitors scan most frequently. Web heat maps are also often integrated with other forms of statistical software and session replay software technologies.
If you own a WordPress-powered web site, then you can easily add heatmap tracking with session replays to your arsenal of key website analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that is compatible with WordPress (and other applications) and that visually records your website visitors’ complete journey and creates instant heat maps showing precisely where they are clicking and where they are scrolling on your site content.
HeatMapTracker application lets you look over the shoulders of every person who comes to your web site.
Learn more about the script here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your readers engage with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully engaging with your site, like confusing navigation elements, or disruptive banner ads. As the website owner, you can encourage your visitors to perform certain actions, such as joining your newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature which can show you which links on your web page visitors are clicking, a heatmap will show you any clicks that users make on your site, regardless of whether these are actual links or not. This is an important difference because if a heatmap report helps you discover that users are clicking on a graphic element which they suppose to be a link, but happens to not be a link, you can easily repair this by linking the image to the destination URL your users are trying to get to, or make it perfectly clear to your readers that the image is just a visual element.
Heatmaps, therefore, are one of the most useful methods to test the design of your website, measure how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behaviour on your website:
Record Everything Users Are Doing On Your Web Site
The script lets you record every user browsing movement on your web site, enabling you to monitor all page clicks, eye-tracking and page scrolls.
Complete Control With No Limitations
The software is self-hosted, giving you unlimited user recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-off investment to purchase the software, which then entitles you to receive free updates and enhancements.
Some additional application benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors navigate your web site, you can identify problems that prevent users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing User Behavior: The video recordings of your users’ sessions allow you to know exactly what takes place on your website. Heat Maps let you see exactly which elements visitors click on, where they are drawn to most on your website, how long they hover in a specific spot, how fast they travel down your site and more! No more guesses or making wrong assumptions … just pure intel of what happens when visitors land on your site.
- Increase Online Sales: Heat Map Tracker helps you improve visitor engagement with your business, which improves sales and conversion rates. There are a number of ways to do this and we present some of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker provides many great features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Ready to use in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors look at and observe how far down the page your visitors scroll down to as an average of how long your content can retain their attention. HeatMap Tracker lets you study each and every user action to help you learn how users are interacting with your site or certain pages on your website.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can spy on visitor sessions on your pages for a few days, 1 week, a month, or even more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and total recorded user sessions the heat map analytics software has recorded for all projects. You can quickly view the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on improving pages that your users are more interested in. You can also monitor regional demographics of your visitors and discover where they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and feedback plugin customers have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your business:
- Discover what’s working (i.e. where visitors click) and what’s not working (where people aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements assuming that these may be linking to another area of your site?
- Get practical information on how to optimize your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” testing to improve your home page’s “first impression”, or optimize the impact of the home page’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element could be added, redesigned, or taken out.
- Create “before” and “after” comparison reports for web services.
- Test whether visitors tend to click on images versus buttons vs text links, and how particular user segments engage with your website.
- Analyze confirmed website security problems and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing reliable products and support. The product download area contains video instructions for installing and configuring the software.
Software Pricing
HeatMapTracker comes in three different versions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Installs on up to 10 websites. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web marketing service providers. Cost = $497.00 Single Payment.
Note: Current pricing for HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. The price above was correct at the time this review was written. This may not be the actual price set by the software author when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services like Google Analytics can provide you with good data on things such as the number of people landing on your site, how they are finding it and what they do whilst visiting your site. However, if you want to truly gain deep knowledge into how your website and its content is being used by your visitors to engage with your digital presence, then a heat map analytics software tool can be very useful.
We suggest getting a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your site’s user-experience, visitor engagement and to make more sales of your products or services.
For more details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracker
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