The ability to understand visitor behavior is absolutely vital to your online success.
The old business saying ”you can’t manage what you don’t measure” is as true in the digital age as ever. If you don’t know what is happening when users arrive on your web pages, then how can you know what areas of your site can be improved?
Businesses have been looking for ways to track and analyze user behaviour since websites first appeared. From basic counters that track the number of visitors, to powerful and sophisticated analytical tools like Google Analytics which record and display detailed information.
Analyzing visitor behavior is important for the success of your business, not just because it allows you to understand what visitors are doing so you can better your results, but research also shows that past consumer behaviour is the best predictor of future behaviour. It’s a more reliable predictor in fact, than knowing consumer demographics.
While the ability to understand key details such as the number of unique web users are landing on your website, which pages they are coming and leaving from, how long they are remaining on your website for, what keywords are being searched for, average page views, referring pages, etc …, is vitally useful, wouldn’t it also be useful to know exactly what visitors are reading, where they are navigating through for the longest period, which links they are clicking on, what areas of the content they are mostly interested in, and so on?
Fortunately, heatmap technology makes this possible. Web heat maps have been used to analyze areas in a web page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of web analytics and session replay software.
If you own a WordPress website, then it’s easy to add heat map tracking and session replays to your arsenal of key website analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software script that is compatible with WordPress (and other web applications) and that visually tracks your site visitors’ entire journey and generates instant heat maps that show where they are clicking and where they are scrolling on your site content.
HeatMapTracker application also enables you to see your site from your visitor’s unique point of view.
For more details go here: HeatMapTracker
Benefits
The more you know how your readers are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the specific barriers that prevent your prospects from fully engaging with your website, such as unclear site navigation layouts, or disruptive adverts. As a website owner, you can guide your readers to complete certain actions, such as opting into a newsletter or click on certain links.
Although Google Analytics has its overlay feature which can show you what links on a page users are clicking, a heat map can also show you any clicks that users are making on your site, regardless of whether they are links or not. This is important because if a heat map analysis reveals that readers are clicking on an image which they imagine to be a link, but is actually not a hyperlinked image, you could easily fix this by adding a link to the image, or let your users know that the image is just a visual element.
Heat maps, therefore, can be one of the best ways to test the design of your website, measure how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your site:
Monitor Everything Visitors Are Doing On Your Web Pages
HeatMapTracker records every user browsing movement on your site, allowing you to capture all page clicks, eye-tracking and page scrolling movement.
Full Control With No Limitations
The script allows you to self-host the technology, giving you unrestricted session recording and playbacks.
Lifetime Updates & Enhancements
There is a one-off cost to buy the HeatMapTracker application, which then entitles you to receive unlimited updates and all future enhancements for life.
Additional benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your site, you can uncover problem areas preventing users from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing User Behaviour: The video recordings of your visitors’ sessions allow you to see exactly what is taking place on your website. Heat Maps let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they stay on a specific location, how far they travel down your site and more! No more guessing or assuming wrongly … just pure evidence of what goes on when people navigate around your web pages.
- Increase User Engagement: Heat Map Tracker helps you increase visitor engagement with your site, which improves sales and conversions. There are a number of ways to achieve this and we’ll go over a number of these in the “Tips” section further below.
Features
HeatMapTracker provides many features for web site owners. Here are just a few of these:
- Fast and easy to install and implement. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your content visitors look at and measure how far down your sales or product pages your users scroll as a measure of the length of time your site can engage them for. Heat Map Tracker lets you study every single visitor experience to help you see how users are interacting with your site or specific pages on your web site.
- Unlimited session recording and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can capture visitors on your site for a few days, 1 week, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that users are more interested in. You can also see regional location data of your visitors and discover which part of the world they are visiting from.
Additional features:
The image below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and feedback customers have submitted regarding the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Learn what’s working (i.e. where visitors are clicking) and what’s not working (where users are not going to). For example, are visitors engaging with your videos? Are they clicking on images thinking that they link to another location?
- Get insights on ways to optimize your landing pages, sign-up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Creating “above the fold” tests to improve your home page’s visitor impact, or maximize the impact of the website’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether an element on the page should be inserted, rearranged, or deleted.
- Produce “before” and “after” comparison reports for web services.
- Analyze if visitors tend to click images versus buttons versus text links, and how particular user segments interact with your web site.
- Investigate potential site security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly recognized online marketer with a solid reputation for providing robust product quality and support. The members area contains video tutorials for installing and configuring the software.
Software Pricing
HeatMapTracker comes in 3 editions:
- Basic (Single) License – Allows you to install on 1 website. Price = $197.00 Single Payment.
- Professional License – Use on up to ten sites. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Price = $497.00 One-off payment.
Please Note: Pricing for this product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the software is being retailed for the pricing shown above. This may or may not be the actual price charged by the product developer when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services like Google Analytics can provide good data on things such as how many people are arriving on your site, how they are finding it and what they are doing whilst on your web pages. However, to really gain a deep understanding into how your site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics application can be a very practical way to do so.
We recommend purchasing a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to increase your sales.
For more details, check out the software here: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracking Software
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