The ability to track and monitor visitor behavior is absolutely important to the success of your digital presence.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is happening when users arrive on your website, how can you know what aspects of your site can be improved?
People have been looking for useful tools to track and analyze user behaviour since websites were first created. From simple counters that track visitor numbers, to sophisticated and powerful analytical software like Google Analytics and other applications which can record and display very rich measurements.
Analyzing visitor behavior is important for a successful business, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also confirms that past visitor behavior is the best indicator of future behavior. Better, in fact, than visitor demographics.
While the ability to understand valuable reports like how many unique web visitors are arriving on your website, which pages they are coming and leaving from, how long they are remaining on your website for, what terms people are searching for, page views, referring websites, and so on, is highly important, wouldn’t it be excellent to be able to track exactly what visitors are clicking on, where on your pages they are visiting the longest for, which links they are clicking on, what areas of your page they are mostly interested in, and more?
Fortunately, heat map technology makes this easy. Website heat maps have been used to locate areas in a website page that visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytics and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you record your website users’ every movement and generates live heatmaps showing where users are clicking and where they scroll on your website.
HeatMapTracker software also enables you to track every move your visitors make.
Learn more about the analytics tool here: HeatMapTracker
Benefits
The better you know how your readers are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that are preventing your readers from fully benefiting from your website, such as confusing site navigation elements, or distracting design elements. As the website owner, you can encourage your visitors to complete certain actions, such as join your newsletter or click on certain links.
Although Google Analytics has an overlay feature which can give you an idea of what links on a page users are clicking, a heatmap can display any clicks that users are making on your site, whether these are links or not. This is important because if a heat map analysis reveals that visitors are clicking on an image that they suppose to be a link, but happens to not be a hyperlinked image, you can easily repair this by adding a link to the image, or let your users know that the image is just a graphic.
In short, heat maps are one of the best methods to test your site design, measure how readable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to monitor visitor behaviour on your website:
Observe Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker lets you record every browsing session on your web site, enabling you to observe all page clicks, eye-tracking and page scrolling.
Full Control Without Restrictions
The application is hosted on your server, giving you no restrictions on recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-time cost to purchase the HeatMapTracker application, which then entitles you to receive unlimited updates and enhancements for life.
Additional benefits include the following:
- Improve User Experience: By seeing how visitors use your web pages, you can uncover issues that prevent visitors from taking desired actions and reach your site goals.
- Stop Guessing User Behavior: The video playbacks of your visitors’ sessions let you understand exactly what happens on your site. Heat Maps let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they browse in a particular location, how quickly they navigate down your pages and more! No more guessing or hoping … just accurate information of what happens when visitors land on your website.
- Increase Online Sales: Heat Map Tracker lets you increase user engagement with your business, which increases your sales and conversions. There are many ways to do this and we list some of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many features for site owners. Here are just some of these:
- Fast and simple to install and implement. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your content visitors spend more time on and measure how far down your page your visitors scroll as an average of the length of time your web copy can keep them interested. HeatMap Tracker lets you review and analyze each and every visitor experience to see how they are interacting with your website or certain pages on the web site.
- Unlimited visitor recording and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can record visitor sessions on your website for 1 day, 1 week, a month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can quickly see the top pages your users are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving pages that visitors are more interested in. You can also view regional demographics of all visitors and see where they are coming from.
Additional features:
The image below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your business:
- Discover what’s working (i.e. where people are clicking) and what’s not working (where users aren’t going to). For example, are visitors watching your videos? Are they clicking on images believing that these are links to somewhere else?
- Get insights on how to optimize your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experimentation to improve your landing page’s visitor impact, or maximize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify if any section of the content needs to be included, rearranged, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Test whether visitors prefer to click images versus buttons vs text links, and how specific user segments interact within your web site.
- Review potential website security exploits and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a well-known online marketer with a solid reputation for delivering exceptional product quality and support. The members area includes video instructions for installing and configuring the software.
Software Price
HeatMapTracker comes in 3 different editions:
- Basic License – Allows you to use on 1 site. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to ten websites. Price = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Cost = $497.00 One-off payment.
Note: The cost of purchasing this product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin is selling for the prices shown above. This may not be the actual price set by the software author when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services like Google Analytics provide important metrics on things such as the number of people arriving on your website, how they are finding it and what they are doing whilst on your website. However, if you want to really gain a real-time understanding into how your site and your content is being used by your visitors to engage with your digital presence, then a heatmap analytics tool can be extremely useful.
We suggest getting a license of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your website’s user-experience, visitor engagement and to make more online sales.
For full details, check out the software here: HeatMap Tracker – Real-Time Click-Tracking And Heat Map Tracker
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