Being able to track and monitor the behavior of visitors and users on your web site is most important to your online success.
The old adage ”you can’t manage what you don’t measure” is as true in the digital economy as it has ever been. If you don’t know what is happening on your web pages, how will you get better online results?
Businesses have been looking for ways to track and analyze visitor behavior since web sites first appeared. From simple tracking counters, to very powerful and sophisticated analytical tools like Google Analytics and other applications which can record and let users see detailed data.
Analyzing visitor behaviour is vitally important for the success of your business, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been proven that previous user behavior is the best predictor of future behaviour. More reliable, in fact, than knowing demographics.
Although being able to see valuable data such as the number of unique web users are exploring your website, what pages they are entering and exiting, how long they are staying on your site for, which keywords people are searching for, page views, referring web sites, and so on, is extremely important, wouldn’t it be excellent to be able to track precisely what users are clicking on, where they are visiting the longest for, what links they are clicking on, which parts of the content visitors are reading, and so on?
Fortunately, heat map technology makes this easy. Website heat maps are used to monitor areas on a website page that online visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heatmap tracking and recorded visitor session replays to your arsenal of key web site analysis tools using an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that visually tracks your web site users’ entire journey and generates instant heat maps showing where users click and where they scroll on your website.
The HeatMapTracker application also lets you capture every click your visitors make.
More info: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully engaging with your website, such as confusing navigation elements, or disruptive adverts. As the site owner, you can guide your users to perform certain actions, such as opting into your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature which can show you what links on your page users are clicking, a heatmap will also show you any clicks that visitors make on your page, regardless of whether these are links or not. This is important because if a heat map analysis reveals that readers are clicking on a graphic element which they imagine to be a link, but is actually not a link, you can quickly edit this by linking the image to the page your users are trying to get to, or make it crystal clear to your readers that the image is not a link.
Heatmaps, therefore, can be one of the best ways to test the design of your site, measure how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to track visitor behavior on your web site:
Monitor Everything Visitors Do On Your Site
HeatMapTracker records every visitor movement on your site, allowing you to record all page clicks, eye-tracking and page scrolling.
Full Control With No Restrictions
The script allows you to self-host the technology, giving you no limits on session recording and pageviews.
Free Upgrades & Enhancements
There is a one-off cost to buy the application, after which you are then entitled to receive unlimited updates and future enhancements for free.
Additional benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors navigate your site, you can spot obstacles that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behavior: The screen video recordings of your visitors’ browsing sessions allow you to know precisely what happens on your website. Heatmaps let you see exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they browse on a particular section, how quickly they navigate down your site and more! No more guesses or making wrong assumptions … just real metrics of what takes place when people explore your web site.
- Increase User Engagement: Heat Map Tracker helps you improve visitor interaction with your business, which improves online sales and conversion rates. There are many ways to achieve this and we go over several of these in the “Tips” section later in this review.
Features
HeatMap Tracker includes many features for web site owners. Here are just a few of these:
- Fast and simple to install and implement. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and monitor how far down your product pages your users scroll as an indicator of how long your content can keep them interested. The software lets you review and analyze every single user experience to help you learn how visitors are interacting with your website or certain pages on your site.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can record user sessions on your website for 1 day, a week or two, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for each project. You can easily view which pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on the content that your visitors are more interested in. You can also view regional demographic data of your visitors and discover where they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Learn what works (i.e. where people click) and what doesn’t work (where people are not going to). For example, are users engaging with your videos? Are they clicking on graphic elements believing that they link to another section?
- Get insights on ways to optimize your landing pages, signup forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” tests to improve your landing page’s visitor impact, or maximize the impact of the home page’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if a section of the content needs to be inserted, redesigned, or deleted.
- Create “before” and “after” case studies for web services.
- Compare if users tend to click on images vs buttons versus text links, and how specific user segments engage with your site.
- Analyze suspected website security exploits and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering reliable product quality and support. The member download area contains video instructions for installing and setting up the software.
Product Licensing Cost
HeatMap Tracker comes in 3 separate versions:
- Basic (Single) License – Allows you to install on one site. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to ten sites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital service providers. Cost = $497.00 One-off payment.
Note: Pricing for HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the price at the time this content was published. This may not be the actual price charged by the plugin author when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services like Google Analytics can provide very useful data on things such as how many people are landing on your site, how they find it and what they do during their visits. However, to truly gain an insight into how your website and its content is being used by your visitors to interact with your digital presence, then a heat map analytics service can be extremely useful.
We recommend purchasing a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to increase your online sales.
For more details, visit the software website: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Software
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