The ability to track the behavior of visitors on your site is absolutely vital to the success of your digital presence.
The old adage ”you can’t manage what you can’t measure” is as true in the digital age as ever. If you don’t know what is happening when visitors arrive on your web site, how can you know what areas need improving?
Business owners have been looking for ways to track and analyze what is happening since web sites were first introduced. From basic tracking counters, to powerful analytical software like Google Analytics and other applications which can track an exceptional level of information.
Analyzing user behaviour is very important for a successful website, not only because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that past consumer behavior is the best predictor of future behaviour. More reliable, in fact, than knowing user demographics.
Although being able to track valuable details like the number of unique web users are visiting your website, what pages they are arriving on and departing from, how long they are remaining on your site for, keyword searches, page views, referring websites, etc …, is vitally essential, wouldn’t it also be useful to know exactly what visitors are reading, where on your pages they are navigating around in, which links they are clicking on, what areas of the page they are mostly intrigued about, and more?
Fortunately, heatmap technology makes this possible. Web heatmaps are used for displaying areas of a website page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay tools.
If you own a WordPress-powered web site, then it’s easy to add heat map tracking with session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you track your website users’ movements and generates live heatmaps showing where users are clicking and where they are scrolling throughout your site content.
The HeatMapTracker software also allows you to spy on every move your users make.
Learn more here: Heat Map Tracker
Benefits
The more accurately you know how your visitors engage with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully accessing your site, such as confusing site navigation elements, or distracting ads. As a site owner, you can guide your site visitors to perform certain actions, such as opt into a newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature which can show you which links on a page users are clicking, a heat map can also reveal any clicks that visitors make on your site, regardless of whether these are links or not. This is important because if a heatmap report reveals that visitors are clicking on a graphic element that they think is a link, but happens to not be a hyperlinked image, you can easily change this by linking the image to the destination URL your users are trying to get to, or let your readers know that the image is not linked.
Heatmaps, therefore, can be one of the best ways to test the design of your site, measure how readable your site is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor visitor behaviour on your web site:
Capture Everything Users Do On Your Web Site
HeatMapTracker captures every visitor session on your website, enabling you to view all clicks, eye-tracking and scrolls.
Complete Control With No Limitations
The script allows you to self-host the technology, giving you no-limit session recording and pageviews.
Free Updates & Enhancements
There is a one-off cost to purchase the application, after which you are then entitled to receive unlimited updates and new features for free.
Some additional software benefits include the following:
- Improve User Experience: By seeing how visitors use your web pages, you can spot problem areas preventing visitors from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing About Visitor Behavior: The video playbacks of your visitors’ browsing sessions reveal precisely what is taking place on your website. Heat Maps let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they stay on a specific section, how far they travel down your content and more! No more guessing or making wrong assumptions … just pure information of what goes on when visitors come to your web pages.
- Increase Visitor Engagement: Heat Map Tracker helps you improve visitor interaction with your site, which increases online sales and conversion rates. There are a number of ways to achieve this and we go over a number of these in the “Tips” section further below.
Software Features
HeatMap Tracker includes many unique features for website owners. Here are just a few of these:
- Quick and easy to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and observe how far down your product pages your users scroll as a benchmark of how long your site or content can retain their attention. HeatMap Tracker lets you analyze each and every visitor action to see how users interact with your website or some pages on the website.
- Unlimited visitor recording and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can spy on users on your website for 1 day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions the heatmap analytics software has recorded for each project. You can quickly view which pages your visitors are moving towards and how they interact with the content on each page, allowing you to spend more time on improving content that your visitors care about. You can also view regional demographics of all visitors and see which part of the world they are visiting from.
Additional features:
The table below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Discover what’s working (i.e. where people are clicking) and what’s not working (where visitors are not going to). For example, are users engaging with your videos? Are they clicking on images assuming that these may link to another area of your site?
- Get useful information on ways to refine your landing pages, signup forms, subscriptions, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” testing to improve your site’s “first impression”, or maximize the impact of the website’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify whether any content should be included, edited, or deleted.
- Create “before” and “after” case studies for digital marketing services.
- Analyze if users prefer to click on images versus buttons versus text links, and how specific user segments interact within your web site.
- Diagnose suspected website security problems and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a respected online marketer with a solid reputation for providing robust product quality and support. The members area contains video instructions for installing and setting up the software.
Software Price
HeatMap Tracker comes in 3 versions:
- Basic (Single) License – Use on one website. Price = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to 10 websites. Price = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you like, create client accounts, and set up automated PayPal client invoices, making it ideal for web development service providers. Cost = $497.00 One-off payment.
Please Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time special offers. The price above was correct at the time this content was written. This may not be the actual pricing set by the plugin developer when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing information:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics can give you some good metrics on things such as the number of people finding your site, how they found it and what they are doing during their visits. However, to truly gain deep knowledge into how your web site and your content is helping your visitors to interact with your business online, then a heatmap analytics application can be extremely useful.
We suggest buying a license of HeatMap Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, visitor engagement and to increase sales of your products or services.
For more details, check out the software here: Heat Map Tracker – Live Click-Tracking And HeatMap Tracker
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