Being able to track and monitor the behavior of visitors on your website or blog is absolutely important to your online success.
The old business management adage “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is happening when users arrive on your website, how will you improve your results online?
Business owners have looked for ways to track and understand visitor behavior since websites first appeared. From simple tracking counters, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications that can track and display an incredible amount of metrics.
Understanding visitor behaviour is important for a successful digital presence, not only because it enables you to understand what visitors are doing so you can improve your results, but research also proves that past consumer behavior is the most reliable indicator of future behavior. It’s an even better predictor, in fact, than knowing user demographics.
Although the ability to analyze valuable details such as how many unique web users are checking out your website, which pages they are entering and exiting, how long they are staying on your website for, keywords searched, unique page views, referring sites, etc …, is vitally useful, wouldn’t it also be great to know precisely what users are reading, where on your site they are staying the longest period on, which links they are clicking on, what areas of your site visitors are pausing to read more about, and so on?
Fortunately, heat map technology makes this easy and possible. Web heat maps are used to help locate areas of a web site page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of statistical software and session replay software.
If you use WordPress, then you can easily add heatmap tracking and session replays to your collection of key site analysis tools with a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that works with WordPress and that lets you track your site users’ movements and generates live heat maps showing where users are clicking and where they scroll throughout your pages.
The HeatMapTracker software lets you see your website from your visitor’s unique point of view.
Go here to learn more: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your users interact with your content, the more you can improve your site’s user experience. Imagine knowing the exact barriers that have been preventing your site visitors from fully benefiting from your website, like confusing site navigation layouts, or distracting adverts. As the website owner, you can encourage your site visitors to perform certain actions, such as join a newsletter or clicking on specific links.
Although Google Analytics has an overlay feature that can show you which links on a web page visitors are clicking, a heat map can reveal any clicks that visitors make on your site, regardless of whether they are links or not. This is a significant benefit because if a heatmap analysis helps you discover that users are clicking on a graphic element which they imagine to be a link, but turns out not to be a link, you could quickly edit this by adding a link to the image, or let your users know that the image is not a link.
Heatmaps, therefore, can be one of the best methods to test your site design, see how readable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behavior on your web site:
Record Everything Visitors Are Doing On Your Website
Heat Map Tracker records every visitor session on your site, enabling you to capture all clicks, eye-tracking and page scrolls.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you unlimited session recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to own the HeatMapTracker application, after which you are then entitled to receive free updates and enhancements.
Some additional application benefits include the following:
- Improve Your Marketing: By seeing how visitors use your web site, you can uncover problems that prevent visitors from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behavior: The screen video recordings of your visitors’ browser sessions let you understand precisely what happens on your website. Screen overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they stay in a particular spot, how far they navigate down your site and more! No more guessing or making wrong assumptions … just factual information of what happens when visitors visit your web site.
- Increase User Engagement: HeatMap Tracker lets you improve visitor interaction with your business, which improves online sales and conversions. There are a number of ways to achieve this and we’ll go over several of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker includes many great features for WordPress users. Here are just some of these:
- Quick and simple to install and set up. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your content visitors spend more time on and observe how far down your sales or product pages your visitors scroll as an indicator of how long your site or content can keep them interested. The software lets you review and analyze every single visitor action to help you see how visitors interact with your site or some pages on the web site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can spy on visitors on your web pages for 1 day, a week or two, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and all recorded sessions HeatMapTracker has recorded for all projects. You can quickly view the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that users care about. You can also see regional location data of all visitors and see where they are visiting from.
Additional software features:
The image below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials and comments that customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Understand what works (i.e. where visitors click) and what doesn’t work (where visitors aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that these are links to another area of your site?
- Get useful information on ways to refine your landing pages, signup forms, checkout processes, navigation, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” tests to improve your website’s “first impression”, or maximize the impact of your website’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if any content section should be inserted, changed, or deleted.
- Create “before” and “after” case studies for web services.
- Test whether users tend to click images vs buttons versus text links, and how specific user segments interact within your site.
- Confirm confirmed website security problems and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering reliable products and product support. The member download area contains video tutorials for installing and setting up the software.
Product Cost
HeatMap Tracker comes in 3 editions:
- Basic License – Single installation only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to install on up to 10 domains. Price = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web service providers. Cost = $497.00 One-off payment.
Please Note: The cost to purchase this product depends on whether there are any promotions or limited-time specials being offered. The price shown above was current when this article was published. This may or may not be the actual price set by the plugin author when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services such as Google Analytics can provide you with useful metrics on things such as the number of people visiting your website, how they found it and what they are doing whilst on your web site. However, to truly gain a deep understanding into how your website and its content is being used by your visitors to connect with your digital presence, then a heat map analytics application can be a great way to do so.
We recommend purchasing a license of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to get more sales.
For complete details, visit the software website: HeatMapTracker – Real-Time ClickTracking And Heat Map Tracker
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