The ability to understand visitor behavior is absolutely important to your online success.
The business management adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening when users arrive on your website, then how would you improve your online results?
Website users have been searching for smart methods to track and understand what is happening since web sites first appeared. From basic counters that track visitor numbers, to powerful analytical tools like Google Analytics and other applications that can track and display an exceptional amount of key metrics.
Tracking user behaviour is vitally important for a successful web site, not only because it enables you to understand what visitors are doing so you can better your results, but research also shows that previous user behaviour is the best predictor of future behavior. It’s an even better predictor, in fact, than knowing demographics.
Although the ability to view statistical information such as the number of unique web visitors are checking out your web site, what pages they are coming and leaving from, how long they are remaining on your site for, keyword searches, unique page views, referring websites, etc …, is extremely important, wouldn’t it also be fantastic to be able to know precisely what visitors are clicking on, where on your pages they are navigating through, which links they are clicking on, which areas of the page visitors are most interested in, and more?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps can be used to display areas of a website page that web visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking with recorded session replays to your collection of key website analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that works with WordPress (and other applications) and that lets you visually track your web site visitors’ complete session and creates instant heatmaps that show where users click and where they are scrolling throughout your pages.
HeatMapTracker software allows you to record every action your users make.
To learn more about the software go here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors interact with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your users from fully accessing your site, such as unclear site navigation elements, or disruptive banner ads. As a website owner, you can help your readers to complete certain actions, such as joining your newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature which can show you what links on a page are being clicked, a heatmap will also reveal any clicks that users are making on your page, regardless of whether these are actual links or not. This is a significant difference because if a heatmap report reveals that visitors are clicking on an image that they suppose to be a link, but turns out not to be a hyperlinked image, you can quickly edit this by linking the image to the page your visitors are trying to get to, or let your readers know that the image is just a graphic.
In short, heatmaps are one of the best methods to test your site design, measure how navigatable your content is and improve conversions.
Here are just some of the many benefits of using HeatMapTracker to monitor user behavior on your website:
Monitor Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker creates a screen video of every visitor session on your website, enabling you to view all links and buttons clicked, eye-tracking and page scrolling.
Full Control With No Restrictions
The application allows you to self-host the technology, giving you unlimited visitor recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-off investment to own the software, after which you are then entitled to receive unlimited script updates and new features for life.
Additional benefits of the HeatMapTracker script include the following:
- Improve User Experience: By seeing how visitors experience your web pages, you can spot challenges that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behaviour: The video playbacks of your users’ sessions allow you to know precisely what is happening on your site. Click overlays let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they stay in a specific location, how far they scroll down your content and more! No more guessing or assuming wrongly … just real intel of what goes on when users navigate around your website.
- Increase Visitor Engagement: HeatMap Tracker helps you increase visitor interaction with your site, which increases your sales and conversions. There are a number of ways to do this and we go over a few of these in the “Tips” section later in this review.
Features
HeatMap Tracker offers many features for web site owners. Here are just a few of these:
- Fast and easy to install and configure. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and monitor how far down your sales pages your users scroll down to as an average of how long your content can keep them interested. HeatMap Tracker lets you review and analyze every single user session to help you see how they interact with your site or specific pages on your site.
- Unlimited session recording and browser session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can capture visitor sessions on your site for a few days, a few weeks, a month, or more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for each project. You can easily see which pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on improving content that your users are more interested in. You can also analyze regional location data of all visitors and learn where they are visiting from.
Additional software features:
The table below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your website to improve your results:
- Learn what’s working (i.e. where visitors click) and what doesn’t work (where visitors are not going to). For example, are users watching your videos? Are they clicking on images assuming that they may be linking to somewhere else?
- Get ideas on ways to refine your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get actionable information on ways to create A/B split testing to improve results
- Get actionable information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” tests to improve your site’s “first impression”, or optimize the impact of the site’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a page element should be inserted, changed, or deleted.
- Produce “before” and “after” comparison reports for web services.
- Analyze whether visitors tend to click images versus buttons versus text links, and how particular user segments engage within your web site.
- Troubleshoot potential site security threats and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing exceptional products and product support. The member download area contains video tutorials for installing and setting up the software.
Software Cost
HeatMapTracker is available in three separate editions:
- Basic License – Single installation only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten websites. Cost = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web agencies. Price = $497.00 One-time.
Note: The cost to purchase this product depends on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this article was published. This may or may not be the actual pricing charged by the product developer when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics provide very useful information on things such as how many people are finding your pages, how they are finding it and what they do during their visits. However, if you want to truly gain a deep understanding into how your site and your content is helping your visitors to engage with your digital presence, then a heat map analytics application can be very useful.
We recommend that you consider getting a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to increase online sales.
For more details, visit the software website: HeatMapTracker – Live ClickTracking And Heat Map Tracking Software
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