Being able to track and monitor the behavior of visitors on your website is absolutely vital to your online success.
The old business management adage ”you can’t manage what you can’t measure” is as true in the digital economy as it has ever been. If you don’t know what is going on on your site, how will you get better results online?
Business owners have looked for useful methods to track and analyze what users are doing in their internet sites since websites first appeared. From simple counters that track visitors, to sophisticated and powerful analytical software like Google Analytics and other applications which provide detailed data.
Learning about user behavior is vitally important for a successful digital marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but testing also shows that past visitor behaviour is the most reliable predictor of future behaviour. More reliable, in fact, than demographics.
While the ability to track statistical information such as the number of web visitors are landing on your site, which pages they are entering and exiting, how long they are remaining on your website for, what keywords are being searched for, unique page views, referring web sites, etc …, is vitally essential, wouldn’t it also be great to know precisely what visitors are doing, where on your site they are navigating through, what links they are clicking on, which areas of your content visitors are reading, and more?
Fortunately, heatmap tracking technology makes this possible. Web heatmaps can be used to review areas of a website page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with recorded visitor session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that works with WordPress (and other applications) and that visually records your site users’ entire session and creates live heat maps showing precisely where users are clicking and where they are scrolling throughout your website.
HeatMapTracker application also enables you to see your site from your visitor’s unique point of view.
Learn more here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more information you have about how your readers interact with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully engaging with your site, such as unclear site navigation layouts, or distracting ads. As a website owner, you can guide your visitors to perform certain actions, such as opt into your newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature that can give you an idea of what links on your page are being clicked, a heatmap can also show you any clicks that visitors make on your site, regardless of whether they are links or not. This is important because if a heat map report reveals that readers are clicking on a graphic element which they imagine to be a link, but happens to not be a link, you would be able to quickly edit this by adding a link to the image, or make it clear to your users that the image is just a design element.
Heatmaps, therefore, are one of the best ways to test your site design, assess how navigatable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor user behavior on your web site:
Record Everything Users Do On Your Web Site
HeatMap Tracker captures every user browsing session on your site, enabling you to capture all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control With No Limitations
The software is self-hosted, giving you unlimited visitor recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to purchase the software, which then entitles you to receive unlimited software updates and added features for life.
Additional benefits of the HeatMapTracker software include:
- Improve Your Marketing Efforts: By seeing how visitors use your site, you can identify obstacles that prevent users from taking desired actions and optimize your site.
- Stop Guessing About Visitor Behaviour: The screen video recordings of your users’ sessions allow you to see precisely what is taking place on your website. Heat Maps let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they stay in a specific section, how quickly they travel down your content and more! No more guessing or assuming wrongly … just real data of what takes place when visitors land on your web site.
- Increase Visitor Engagement: HeatMap Tracker lets you improve visitor engagement with your business, which creates better sales and conversion rates. There are a number of ways to do this and we list a few of these in the “Tips” section further below.
Software Features
HeatMap Tracker offers many unique features for site owners. Here are just some of these:
- Fast and easy to install and set up. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and see how far down your page your users scroll as a benchmark of how long your site can keep them interested. HeatMapTracker lets you study each and every visitor action to see how users are interacting with your website or specific pages on the website.
- Unlimited session recording and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can capture users on your web pages for a few days, a week, a month, or even more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view total visitors, tracked pages and all recorded user sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on the content that your users are more interested in. You can also see regional location data of your visitors and learn where they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your results:
- Understand what’s working (i.e. where users are clicking) and what’s not working (where visitors aren’t going to). For example, are people watching your videos? Are they clicking on images thinking that they may be links to another location?
- Get useful information on ways to optimize your landing pages, sign up forms, shopping cart, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” tests to improve your site’s visitor impact, or maximize the impact of your site’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if any section of the content could be included, redesigned, or taken out.
- Produce “before” and “after” case studies for digital marketing services.
- Analyze if visitors tend to click on images vs buttons vs text links, and how specific user segments engage with your web site.
- Review suspected website security threats and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering great product quality and support. The member download area contains video tutorials for installing and setting up the software.
Product Price
HeatMapTracker comes in three different editions:
- Basic License – Allows you to install on 1 site. Price = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 sites. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license allows you to install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 Single Payment.
Note: Price details for this product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin retails for the amounts shown above. This may not be the actual pricing charged by the product author when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services like Google Analytics can give you some good metrics on things such as the number of people arriving on your pages, how they are finding it and what they do whilst on your website. However, if you want to really gain an understanding into how your site and your content is being used by your visitors to interact with your business online, then a heatmap analytics application can be a very practical way to do so.
We recommend that you consider buying a license of HeatMap Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to get more web sales.
For more details, check out the software here: HeatMap Tracker – Live ClickTracking And HeatMap Tracking Software
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