The ability to track, monitor and understand visitor behavior is absolutely vital to the success of your business online.
The old business saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is going on on your web site, how can you get better online results?
People have looked for accurate ways to track and analyze what is happening since web sites first appeared. From basic tracking counters, to sophisticated statistical tracking tools like Google Analytics which provide very rich information.
Analyzing visitor behaviour is very important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can better your results, but testing also confirms that previous consumer behavior is the best indicator of future behaviour. Better, in fact, than knowing demographics.
While the ability to monitor valuable details like the number of unique visitors are checking out your web site, what pages they are arriving on and departing from, how long they are staying on your website for, keywords searched, page views, referring websites, etc …, is extremely essential, wouldn’t it also be useful to know exactly what visitors are clicking on, where they are staying the longest for, which hyperlinks they are clicking on, what parts of your page they are browsing, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps have been used to monitor areas of a web site page that web visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytic software and session replay software technologies.
If you own a WordPress site, then it’s easy to add heat map tracking with video session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your web site visitors’ every movement and generates instant heatmaps showing where they click and where they scroll on your web site.
The HeatMapTracker application lets you spy on every move your users make.
More info: HeatMapTracker
Benefits
The more accurately you know how your visitors are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the exact issues that prevent your readers from fully benefiting from your website, such as unclear navigation layouts, or distracting banner ads. As the site owner, you can help your site visitors to complete certain actions, such as join your newsletter or clicking on specific links.
While Google Analytics has an overlay feature that can give you an idea of which links on your page visitors are clicking, a heatmap can also show you any clicks that visitors make on your site, regardless of whether they are actual links or not. This is a significant difference because if a heat map analysis helps you discover that readers are clicking on a graphic element which they imagine to be a link, but turns out not to be a hyperlinked image, you would be able to easily fix this by adding a link to the image, or make it clear to your readers that the image is not a link.
In short, heat maps can be one of the most useful methods to test your site design, measure how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor visitor behaviour on your website:
Record Everything Users Do On Your Web Site
HeatMap Tracker records every visitor movement on your web site, enabling you to observe all links and buttons clicked, eye-tracking and page scrolls.
Full Control With No Restrictions
The script allows you to self-host the technology, giving you unrestricted session recordings and playbacks.
Free Upgrades And Enhancements
There is a one-off investment to own the script, which then entitles you to receive unlimited application upgrades and all future enhancements for free.
Additional software benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your website, you can discover problems that prevent visitors from taking desired actions and reach your site benchmarks.
- Stop Guessing User Behaviour: The screen video playbacks of your visitors’ sessions show you exactly what is taking place on your web site. Heatmaps let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they browse in a specific location, how quickly they navigate down your pages and more! No more guessing or assuming wrongly … just accurate data of what happens when users land on your web pages.
- Increase Website Sales: Heat Map Tracker helps you increase visitor interaction with your business, which increases sales and conversion rates. There are many ways to achieve this and we present several of these in the “Tips” section later in this review.
Features
HeatMap Tracker includes many features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and observe how far down your product pages your users read down to as a measure of the length of time your content can keep them interested. Heat Map Tracker lets you study each and every visitor action to help you see how visitors are interacting with your website or certain pages on your web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can measure visitor sessions on your pages for one day, a week or two, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your readers care about. You can also review regional demographic data of all visitors and see where they are coming from.
Additional features:
The chart below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials and feedback plugin customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your website to improve your business:
- Learn what works (i.e. where users click) and what doesn’t work (where people aren’t clicking). For example, are users watching your videos? Are they clicking on images assuming that these may link to another destination?
- Get useful information on how to optimize your landing pages, sign up forms, shopping cart, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of the home page’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify whether any content should be added, rearranged, or deleted.
- Produce “before” and “after” case studies for digital marketing services.
- Analyze if users prefer to click images vs buttons vs text links, and how specific user segments engage with your site.
- Investigate suspected website security weaknesses and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing exceptional product quality and product support. The members area includes video tutorials for installing and setting up the software.
Software Price
Heat Map Tracker comes in three editions:
- Basic License – Single domain only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to ten sites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital marketing service providers. Price = $497.00 One-time.
Note: Current pricing for the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time special offers. The pricing above was correct when this content was written. This may not be the actual price set by the product author when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price here:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services like Google Analytics provide great information on things such as how many people are visiting your pages, how they are finding it and what they are doing whilst visiting your web site. However, to truly gain a real-time understanding into how your site and its content is helping your visitors to interact with your business online, then a heatmap analytics software application can be a great way to do so.
We recommend that you consider buying a license of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to increase your sales.
For more information, check out the software here: HeatMapTracker – Live Click-Tracking And Heat Map Tracking Plugin
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