Being able to track and see visitor behavior is most important to the success of your business online.
The old management adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening on your website, how would you know what aspects of your web site can be improved?
Website users have been searching for ways to track and understand user behavior since web sites first appeared. From basic counters that track visitors, to powerful analytical tools like Google Analytics that can capture an incredible level of key measurements.
Tracking user behaviour is vitally important for the success of your web site, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also confirms that past consumer behaviour is the best predictor of future behaviour. More reliable, in fact, than knowing consumer demographics.
Although the ability to understand valuable metrics such as how many visitors are landing on your web site, what pages they are coming and leaving from, how long they are remaining on your website for, which keywords are being searched for, page views, referring pages, and so on, is extremely useful, wouldn’t it be fantastic to be able to view exactly what users are clicking on, where on your site they are navigating through, which links they are clicking on, what areas of the content visitors are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this possible. Web heatmaps are used to help pinpoint areas of a web site page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of web analytics and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and recorded visitor session replays to your arsenal of key web site analysis tools with a simple to use and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually records your site visitors’ entire journey and generates live heat maps showing exactly where they are clicking and where they are scrolling on your pages.
HeatMapTracker analytics tool also allows you to look over the shoulders of everyone who visits your web site.
Go here to learn more about this analytics tool: HeatMap Tracker
Benefits
The better you know how your visitors engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully engaging with your website, like confusing navigation elements, or disruptive adverts. As the website owner, you can help your users to complete certain actions, such as signing up to your newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature that can show you what links on your web page users are clicking, a heat map can display any clicks that users are making on your page, whether they are actual links or not. This is a significant benefit because if a heatmap report helps you discover that visitors are clicking on a graphic element that they think is a link, but turns out not to be a link, you could easily remedy this by adding a link to the image, or let your visitors know that the image is not linked.
In short, heat maps can be one of the most useful methods to test your site design, see how navigatable your site is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor visitor behaviour on your site:
Observe Everything Users Are Doing On Your Website
Heat Map Tracker lets you record every user browsing session on your web site, allowing you to record all links and buttons clicked, eye-tracking and scrolls.
Complete Control With No Restrictions
The software allows you to self-host the technology, giving you unlimited session recording and playbacks.
Free Updates & Enhancements
There is a one-off investment to buy the script, after which you are then entitled to receive unlimited application updates and added features for life.
Additional application benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your site, you can identify challenges that prevent users from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing About Visitor Behavior: The video recordings of your visitors’ browser sessions show you exactly what is taking place on your website. Overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they stay in a particular location, how far they scroll down your content and more! No more guessing or hoping … just accurate evidence of what happens when people come to your site.
- Increase Visitor Engagement: HeatMap Tracker lets you increase visitor interaction with your business, which increases your online sales and conversions. There are many ways to achieve this and we list a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker includes many features for web site owners. Here are just some of these:
- Fast and easy to install and configure. Ready to go in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your site visitors look at and see how far down your product pages your users scroll down to as a measure of the length of time your site can retain their attention. The software lets you analyze each and every visitor action to see how users interact with your site or particular pages on the web site.
- Unlimited visitor screen captures and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can record users on your website for 1 day, a few weeks, one month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily view which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving pages that users care about. You can also monitor regional location data of all visitors and see where they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and comments that users have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your web site to improve your business:
- Understand what’s working (i.e. where users are clicking) and what’s not working (where visitors aren’t clicking). For example, are people watching your videos? Are they clicking on graphic elements believing that they link to another section?
- Get actionable information on how to improve your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” testing to improve your website’s “first impression”, or maximize the impact of the landing page’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify whether a content section should be inserted, changed, or removed.
- Create “before” and “after” case studies for web-related services.
- Test if visitors tend to click on images vs buttons vs text links, and how particular user segments engage with your web site.
- Investigate potential website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering reliable products and support. The product download area contains video instructions for installing and setting up the software.
Software Price
HeatMap Tracker comes in three versions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-off payment.
- Professional License – Use on up to ten sites. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, browser replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for digital marketing agencies. Price = $497.00 Single Payment.
Please Note: The price of the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The price above was current when this content was published. This may not be the actual price charged by the plugin author when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services like Google Analytics can give you some great metrics on things such as how many people are visiting your site, how they found it and what they are doing whilst visiting your site. However, to truly gain an insight into how your site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics software application can be extremely practical.
We recommend that you consider buying a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, engagement and to make more sales.
For full details, visit the software website: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracking Plugin
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