The ability to track the behavior of visitors on your website or blog is most important to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening when users arrive on your site, then how will you get better results online?
Businesses have been searching for ways to track and analyze what visitors are going to do in their web-sites since web sites first appeared. From basic tracking counters, to very powerful and sophisticated statistical tracking software like Google Analytics and other applications which track incredible measurements.
Measuring visitor behavior is vitally important for the success of your digital business, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven that previous user behaviour is the most reliable indicator of future behaviour. It’s a better predictor, in fact, than demographics.
Although being able to monitor key details like how many web users are coming to your website, which pages they are arriving on and departing from, how long they are remaining on your site for, keyword searches, average page views, referring sites, etc …, is extremely useful, wouldn’t it also be useful to be able to track exactly what visitors are clicking on, where on your site they are visiting the longest period on, what hyperlinks they are clicking on, what areas of the site they are mostly interested in, and more?
Fortunately, heatmap tracking technology makes this easy. Web heat maps are used to pinpoint areas on a website page that web visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking and recorded session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that visually tracks your web site visitors’ movements and creates live heatmaps that show precisely where they are clicking and where they scroll on your site.
The HeatMapTracker application lets you capture every move your users make.
For more details, visit the script site here: HeatMap Tracker
Benefits
The more accurately you know how your users are interacting with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that have been preventing your prospects from fully accessing your website, like unclear site navigation layouts, or disruptive adverts. As a website owner, you can help your readers to perform certain actions, such as sign up to a newsletter or clicking on certain links.
Although Google Analytics has an overlay feature which can give you an idea of what links on your web page users are clicking, a heat map can also show you any clicks that visitors are making on your site, whether these are links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on a graphic element which they think is a link, but turns out not to be a link, you would be able to quickly repair this by adding a link to the image, or let your readers know that the image is not a hyperlink.
Heatmaps, therefore, are one of the most useful ways to test the design of your site, assess how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track user behavior on your site:
Observe Everything Visitors Are Doing On Your Web Site
The software lets you record every visitor session on your web site, allowing you to monitor all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The application allows you to self-host the technology, giving you unrestricted visitor recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off investment to own the software, after which you are then entitled to receive unlimited upgrades and future enhancements.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors use your website, you can identify challenges that prevent visitors from taking desired actions and reach your site objectives.
- No More Guessing Visitor Behavior: The video playbacks of your visitors’ sessions show you precisely what is happening on your site. Heat Maps let you see exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they browse on a specific location, how fast they travel down your site and more! No more guessing or making wrong assumptions … just real data of what happens when users come to your web site.
- Increase Online Sales: HeatMapTracker helps you increase visitor engagement with your business, which improves your online sales and conversion rates. There are many ways to do this and we’ll list a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker provides many unique features for site owners. Here are just a few of these:
- Quick and easy to install and configure. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors look at and see how far down your page your users read down to as an average of how long your content can keep them interested. HeatMapTracker lets you study every single visitor experience to see how users are interacting with your site or specific pages on your website.
- Unlimited session screen captures and browser session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can measure visitor sessions on your pages for 1 day, a couple of weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for all projects. You can easily view which pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that your visitors are more interested in. You can also view regional demographic data of all visitors and learn which part of the world they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials that plugin customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Learn what’s working (i.e. where visitors are clicking) and what’s not working (where visitors are not going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that they may link to another location?
- Get useful information on ways to improve your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” tests to improve your website’s visitor impact, or optimize the impact of your site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if a content section needs to be inserted, reworked, or taken out.
- Create “before” and “after” comparison reports for digital marketing services.
- Analyze if users prefer to click on images vs buttons vs text links, and how specific user segments interact within your website.
- Diagnose potential site security problems or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for providing reliable products and product support. The members area contains video tutorials for installing and configuring the software.
Software Price
HeatMapTracker comes in three editions:
- Basic License – Licensed for 1 website. Cost = $197.00 One-off payment.
- Professional License – Use on up to 10 websites. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing service providers. Price = $497.00 One-off payment.
Please Note: The cost to purchase the product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin is selling for the amounts shown above. This may not be the actual pricing set by the product seller when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics can give you some useful data on things such as how many people are coming to your site, how they find it and what they are doing during their visits. However, to truly gain an insight into how your website and your content is being used by your visitors to connect with your digital presence, then a heatmap analytics software tool can be extremely useful.
We recommend that you consider getting a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, visitor engagement and to generate more online sales.
To learn more, check out the software here: HeatMapTracker – Real-Time ClickTracking & HeatMap Tracker
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