Being able to track, monitor and understand visitor behavior is absolutely vital to your online success.
The saying ”you can’t manage what you don’t measure” is as true in the digital age as it has ever been. If you don’t know what is happening when visitors arrive on your website, then how can you improve your results?
People have looked for ways to track and analyze user behavior since websites were first developed. From basic counters that track visitor numbers, to very powerful and sophisticated statistical tracking software like Google Analytics and other applications that can deliver incredible measurements.
Knowing visitor behaviour is very important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but research also shows that previous consumer behaviour is the best way to predict future behavior. More reliable, in fact, than user demographics.
Although the ability to view statistical data like how many unique web visitors are landing on your site, which pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, unique page views, referring sites, etc …, is vitally useful, wouldn’t it also be great to know exactly what users are doing, where on your site they are navigating around in, what hyperlinks they are clicking on, which areas of your page visitors are most interested in, and more?
Fortunately, heat map technology makes this easy. Website heat maps can be used for displaying areas in a web page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytics and session replay tools.
If you own a WordPress-powered web site, then it’s easy to add heatmap tracking with session replays to your business tool box using an easy-to-install and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other programs) and that lets you visually track your website visitors’ complete session and creates live heatmaps that show where they click and where they scroll on your site content.
HeatMapTracker analytics tool also enables you to see your website from your visitor’s perspective.
More info: HeatMap Tracker
Benefits
The more you know how your readers interact with your web site, the more you can improve your site’s user experience. Imagine knowing the exact challenges that are preventing your visitors from fully benefiting from your site, like unclear site navigation elements, or distracting design elements. As the site owner, you can help your site visitors to perform certain actions, such as joining your newsletter or clicking on specific links.
While Google Analytics has its overlay feature that can show you what links on a page are being clicked, a heatmap will reveal any clicks that users are making on your page, whether they are actual links or not. This is an important benefit because if a heatmap analysis helps you discover that users are clicking on an image that they think is a link, but is actually not a link, you would be able to quickly fix this by adding a link to the image, or let your visitors know that the image is not a hyperlink.
In short, heatmaps are one of the best ways to test the design of your site, measure how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your website:
Record Everything Users Do On Your Site
The software lets you record every visitor movement on your site, allowing you to capture all page clicks, eye-tracking and page scrolling.
Full Control With No Limitations
The script is self-hosted, giving you unlimited recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to purchase the software, after which you are then entitled to receive unlimited application upgrades and future enhancements for free.
Some additional benefits of the HeatMapTracker script include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your web pages, you can uncover obstacles that prevent visitors from taking desired actions and optimize your site.
- No More Guessing User Behaviour: The screen video recordings of your visitors’ browsing sessions reveal exactly what is taking place on your web pages. Heat Maps let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they choose to stay in a specific spot, how far and quickly they navigate down your content and more! No more guessing or making wrong assumptions … just accurate metrics of what goes on when people explore your site.
- Increase Online Sales: Heat Map Tracker lets you improve visitor interaction with your business, which increases your sales and conversions. There are many ways to do this and we’ll list a number of these in the “Tips” section further below.
Features
HeatMapTracker includes many great features for website owners. Here are just a few of these:
- Quick and easy to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and observe how far down your sales or product pages your visitors scroll as an average of how long your sales message can retain their attention. Heat Map Tracker lets you analyze every single user experience to see how they are interacting with your site or certain pages on your website.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can measure visitor sessions on your web pages for a few days, a few weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly view which pages your users are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving content that your users care about. You can also analyze regional demographics of all visitors and discover which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what works (i.e. where visitors click) and what’s not working (where people aren’t going to). For example, are users watching your videos? Are they clicking on graphic elements assuming that they may be linking to somewhere else?
- Get actionable data on how to improve your landing pages, signup forms, checkout processes, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of your website’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if a page element could be included, redesigned, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Analyze whether users tend to click images versus buttons versus text links, and how specific user segments interact within your website.
- Analyze confirmed site security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering exceptional products and customer support. The product download area includes video instructions for installing and setting up the software.
Product Cost
Heat Map Tracker comes in 3 different editions:
- Basic (Single) License – Licensed for one domain. Price = $197.00 One-off payment.
- Professional License – Allows you to install on up to ten domains. Price = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Cost = $497.00 Single Payment.
Please Note: Price details for the product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the software is being retailed for the amounts shown above. This may not be the actual price charged by the software developer when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide great metrics on things such as how many people are finding your pages, how they found it and what they are doing during their visits. However, if you want to really gain an insight into how your site and its content is being used by your visitors to connect with your digital presence, then a heatmap analytics application can be extremely useful.
We recommend buying a copy of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to make more sales.
For complete details, visit the software website: Heat Map Tracker – Real-Time ClickTracking & Heat Map Tracker
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