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In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we look at a number of monitoring tools that allow you to:

• Search, find, sort, filter and organize users according to specific demographics, psychographics, etc.
• Monitor online social conversations
• Identify key consumer buying signals.

This information lets you start a meaningful conversation with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools you can use for monitoring social media content. If you are searching for ways to increase sales with social media, then check out our list of 30 social media monitoring tools & resources.

WordPress Resources - Media Monitoring

(Discover what people are saying about you, your brand, and your competitors on social media)

Wouldn’t it be great if there was a simple and easy way to know what is new in your industry or niche that could save you time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is a free, simple and useful tool for keeping up with the latest news and information about all kinds of topics, staying informed about people and companies, and monitoring what other people publish about you and your business online.

Google Alerts is not only only a useful tool for managing your reputation online, but also for automatically gathering news about people, companies, and any topic you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots index a new web page, press release, blog post, news update, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

To learn how to set up alerts with Google, see this simple tutorial: How To Set Up Google Alerts - 3 Quick & Easy Steps

Hootsuite

(Hootsuite)

Hootsuite is a social management application that lets you manage all of your social media profiles from an easy to use dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more details, go here: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. Add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a browser extension.

More information: Buffer

Social Metrics

(SocialMetricsPro)

Social Metrics is a WordPress plugin that tracks social activity across many leading social networks like Facebook, Twitter, GooglePlus, Pinterest, LinkedIn, Digg, and StumbleUpon.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.

We have written a comprehensive article on Social Metrics. To learn more about this useful plugin go here: Social Metrics Social Analytics Plugin For WordPress

Sociocaster

(Sociocaster – Social media management for online marketers)

Posting to Twitter, WordPress, Facebook, and Linkedin can be time-consuming. To get all of these tasks done usually requires different software, plugins, and web applications. Sociocaster lets you do it all from one single location with just a few clicks.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: built-in image-sharing designs, popular Twitter topics discovery tool, responsive mobile user interface, unlimited social account management (agency license), and more.

To learn more, go here: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.

Go here for more details: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track competitor profiles in addition to your own.

Visit this site to learn more: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

To learn more, visit this site: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.

More information: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social monitoring platform designed for small and medium sized businesses, online marketers, analysts, content marketers, and community managers. Beevolve allows you to monitor your social media mentions, schedule and launch social media posts, and measure resulting engagement and sales, social sentiment, buzz, and more for those posts.

To learn more, visit this website: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that allows you to monitor brand mentions across different social media properties.

HowSociable.com displays brand viability metrics across 35+ social media sites and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing across those social media sites, and which sites can be improved.

For more information, go here: HowSociable.com

Mention

(Mention.com)

Mention can help any type of business monitor the web.

Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention offers apps for mobile devices and desktop users.

More information: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that software applications like Google Analytics can also help monitor links from your website to your social media accounts.

Hootsuite has published a step-by-step tutorial on how to track social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add social media buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This lets you see how your content is performing on Facebook’s social platform.

(Facebook Insights)

The Facebook Page Insights dashboard can help you track display data about your audience on Facebook. This helps you improve your marketing efforts.

You can use Facebook’s Page Insights to see which of your posts have attracted the most likes, shares, and comments and to learn about audience demographics. You can then use this data to publish more of the type of content that your audience is interested in.

More information: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your profile visits, tweets, followers, tweet impressions, and top tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter.com – Tweet activity)

Go here for more details: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics provides analytics to video publishers.

You can measure sources of traffic, views, viewer demographics, total estimated earning from video playbacks, how many minutes users watch videos, and more.

For more details, go here: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you explore what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. You can get data about your audiences so you can learn what your customers want.

More info: Pinterest Analytics

Additional Social Media Web Applications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media-related applications. Keep in mind that new web technologies change. If anything changes in the list below, please let us know in the comment section.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional lists and share these lists with family, friends and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ technology enables customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can publish and schedule updates, access metrics and KPI, track conversations, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash connects brands looking for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands positive media attention.

BrandWatch

BrandWatch is a social monitoring platform that lets marketers capture, analyze and share insights from social data to better prove the value of marketing in the socialsphere.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contax.io monitors your followers and friends on Twitter and provides detail to help you choose when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, customer service, and marketing..

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a collaboration app for creatives. If you work with videos, images, or sounds, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Icerocket is a social media search engine which lets you search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your company, clients, or products using a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a Pinterest analytics, management, and marketing tool. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance across the Pinterest network.

Viralwoot

Viralwoot (formerly Pinwoot) is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. You can add multiple accounts and view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for hashtags, your chosen keywords, and searches. TweetReach estimates the potential reach of your tweets for your given query.

Keyhole

Keyhole is a real-time social media search monitoring tool that allows you to track URLs, #hashtags, and keywords on Twitter and Instagram. Analytic metrics are presented using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform (Sparkcentral, SocialFlow, Spinklr, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, bloggers, and online merchants by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured lets you analyze and understand the audiences, competitors, and conversations that matter to you across every social channel.

SocialBakers

SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through the social noise, find the conversations that matter, measure digital reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter most to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their customers, social networks, and prospects.

Tweepi

Tweepi provides multiple ways of searching for users that might have an interest in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and if they are interested, they can check your profile and follow you back.

Followadder

Followadder provides you with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search many relevant business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other social service you use. You can quickly know which of your posts, tweets, photos, or videos get the most engagement.

TwitterFall

Twitterfall is a UK-based website that lets Twitter users access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see other posts we have published on this site.

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