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In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we look at a number of monitoring tools, services and applications that let you:

• Search, find, segment, filter and organize users according to demographic criteria, psychographics, etc.
• Monitor and listen to online social conversations
• Identify key consumer buying signals.

This information will let you start meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you’ve been searching for smarter ways to improve your business results using social media, then here are 25+ cost-effective social media monitoring tools & resources for social marketers.

WordPress And Social Media – Useful Resources For Tracking Social Performance

(Discover what people are saying about you, your brand, or your competition on social media)

Is there a free, easy and simple way to find out what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the simplest and most useful tools available online for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and monitoring what is being written online about you and your business. It’s also free.

Google Alerts is not only only a great tool for managing your reputation online, but also for gathering information about people, brands, companies, and any subject you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web site, blog post, press release, news update, a tweet, video, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

If you want to learn how to set up Google alerts, see this step-by-step tutorial: How To Set Up Google Alerts

Hootsuite

(Hootsuite.com)

Hootsuite is a social management platform that lets you manage all of your social media profiles from an intuitive dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Visit this site to learn more: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. You add updates to your Buffer account and Buffer will then post the content for you at spaced out intervals over the day.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app for iOS and Android devices.

Visit this site to learn more: Buffer

SocialMetricsPro

(SocialMetrics Social Plugin For WordPress)

SocialMetrics is a WordPress plugin that tracks social activity across leading social networks like Facebook, Google+, Twitter, StumbleUpon, Digg, LinkedIn, and Pinterest.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

We have written a comprehensive article on SocialMetricsPro. Go here to learn more about this useful plugin: SocialMetrics

Sociocaster

(Sociocaster)

Posting to your Twitter, WordPress, Facebook, and Linkedin accounts can be time-consuming and to get all of these tasks done you usually need to use different applications, and tools, plugins. Sociocaster lets you do it all from one single dashboard.

Sociocaster includes lots of powerful social and marketing features: built-in image-sharing design templates, viral video finder and posting tool, bulk content importing and scheduling, unlimited social account management (agency license), and much more.

Go here for more information: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.

Go here to learn more: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management tool that lets you track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as competitor profiles.

Go here for more details: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

For more details, go here: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

More info: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring tool designed for SMBs, community managers, analysts, content marketers, and online marketers. Beevolve allows you to track your brand mentions, schedule and launch social media posts, and measure resulting engagement and sales, buzz, social sentiment, etc. of posts.

More information: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social monitoring tool that lets you see brand mentions across various social media properties.

HowSociable.com displays brand viability metrics across 30+ social channels and delivers you a “social magnitude” score that lets you know how well you are doing on social media.

More information: HowSociable

Mention

(Mention.com)

Mention is a social monitoring tool for all types of businesses, CEOs, agencies, marketers, etc..

Mention uses algorithms that monitor billions of data points, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

To learn more, visit this website: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a great analytics application that measures visitor behaviour, web traffic, page views, what links get clicked on the most, etc., it can also help you track posts made to your social sites.

Visit the Hootsuite blog to read a 6-step guide on tracking your social media links with Google Analytics.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add social plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you see how your campaigns are performing on Facebook.

(Facebook – Insight Types)

The Facebook Insights dashboard allows you to analyze metrics like page likes, engagement, post reach, etc. to help you improve your business marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most likes, shares, and comments and to learn about your about your audience. You can then use this data to publish content when your posts are most likely to reach your target audience.

Go here for more details: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and provides a breakdown of your tweet impressions, profile visits, top tweets, followers, and top tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.

(Twitter – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytics to video publishers.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the realtime, overview, engagement, earnings, and watch-time reports.

For more details, go here: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you explore what people like from your profile, and what they save from your website. You can get data about your audiences and learn what your customers want.

Go here for more information: Pinterest Analytics

Other Social Media Services And Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media services. Keep in mind that web technologies continually evolve. If anything changes in the list below, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. Create personal and professional to-do lists and share these lists with family, colleagues and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, schedule and publish updates, follow conversations, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the types of opportunities they are open to being contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action and participation.

CircleCount

CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio lets you track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make informed business decisions.

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Icerocket is a social media search engine which lets you search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, company, or clients using a blogger outreach tool that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring application for Pinterest users. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results across the entire Pinterest network.

Viralwoot

Viralwoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach allows you to measure the reach of your tweets for hashtags, keywords, and searches. TweetReach gives you the estimated potential of the tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are displayed to users using easy to understand visual reports.

Riffle

Riffle integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure and manage your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through the social noise, find the conversations that matter, measure their online reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Find new and related topics, discover influencers, and get insights into the communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides simple, fast, and affordable social media monitoring of all social media and mainstream news, including Twitter, Facebook, Google+ and many more.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, social networks, and prospects.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other social service you use. You can quickly learn which of your posts, tweets, videos or photos get the most engagement.

TwitterFall

Twitterfall is a UK-based service that lets users on Twitter view upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam is a tool that displays search results of what your friends are sharing online above your normal search results.

Addictomatic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet displays your best performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using the WordPress software to grow your business online, please see our related posts section below.

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