Successful marketers know that building a mailing list is one of the most profitable activities you can engage in to build your business online.
This is because a mailing list gives you immediate traffic and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of web visitors generally leave and never return. That’s a lot of money and opportunities that you’re almost certainly missing out on. Also, research shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s vitally important, therefore, to look for methods that will help you get repeat interactions with your site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to capture your visitors’ contact details while they’re visiting your website, so you can continue communicating with them after they exit your site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.
There are many different ways and strategies to build an email list, but until very recently, it was very hard to find an easy-to-use solution that takes advantage of just about all types of list-building methods available to capture email addresses on a website.
Thrive Leads – WP Split-Testing List Builder
Plugin Description
The Thrive Leads mailing list-building plugin for WordPress lets you build a list of subscribers fast using a wide range of opt-in forms, test different offers, boost your conversions, and get traffic on call, all from within your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build an email list, and almost all of these methods and strategies require using lead capture forms.
What makes Thrive Leads different than all other lead capturing solutions is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies already built-in.
Thrive Leads mailing list builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build it faster.
More info:
Plugin Benefits
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your site:
It’s WordPress
Thrive Leads list-building plugin for WP eliminates the need to have multiple plugins installed on your WordPress website. This not only reduces potential plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Easy, Quick And Simple To Install
Thrive Leads is really easy to install. Simply upload the plugin file to your Plugins folder via your admin user section and activate.
Really Simple To Use
With Thrive Leads, you can very easily set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-45 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to provide you with assistance.
Every Kind Of Form Your Business Needs
With the plugin, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form your business will ever need.
For example, you can use it to add unblockable “pop-up” forms …
Display slide-in forms …
You can use the Thrive Leads plugin to insert your forms anywhere within your content, or the middle of your blog posts using a simple shortcode …
Insert a form into any widget area of your site …
You can add two-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads offers many features to web site owners. Here are just some of these:
Quick And Simple To Install
Ready to use in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, plus a dedicated support team.
This software not only combines every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building strategies directly from your administrator login.
Integrated List Building Strategies For Boosting Conversions
Thrive Leads integrates all of the list-building strategies you need to optimize your conversions into one easy-to-use solution:
Design & Deploy
Thrive Leads provides an extensive library of professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
A/B Testing Engine
A/B testing is the fastest way to double or even triple your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including:
Test Form Designs And Content
The plugin lets you test different designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the losing variations, and display only the highest converting tests after sufficient data has been collected.
You just start your test and the plugin handles everything else, automatically picking the best performers and hiding the losers over time.
Test Multiple Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show an offer on your screen after 2 minutes
- Scroll-depth triggers where a message will appear only after your visitor scrolls down at least 30% of the page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if forms should display instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further increase your conversion rate.
Split-Test Form Types
The Thrive Leads plugin also lets you run A/B tests against different opt-in form types. For example, you can test a sidebar widget form vs an in-line form and see which type of form performs better for your business.
A/B Test Offers
Thrive Leads even lets you run A/B tests on entirely different offers.
For example, you can connect different forms to different email marketing campaigns to help you determine which offer yields the best conversion rates.

(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate any existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of this software include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a ribbon form on all Posts), including which categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads is also compatible will all popular web browsers.
In-Depth Reporting
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best converting sources.
Integrates Seamlessly With Major Autoresponders And Leading Email Marketing Systems
If your email marketing solution allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services for different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go far beyond any other list-building software.
Testimonials
Below are just some testimonials and comments customers have published about the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, webinars and a responsive support team that is available to help users sort out any problems they have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a no-risk, 30 day, 100% refund guarantee.
Plugin Price
Thrive Leads is available in the following editions:
- Single Site License – This license allows you to install & activate the plugin on a single website. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – The Unlimited Sites edition allows you to install & activate the plugin on unlimited websites that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency edition lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Price details for the product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin sells for the prices shown above. This may not be the actual pricing set by the plugin developer when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price:
Additional Plugin Tips
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your website.
For demo videos of the plugin in action, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is to continually run A/B tests and find out what works best on your site. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable the user to create and add pop-up forms to their website. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, visit the plugin website: Thrive Leads – List-Building Plugin For WordPress Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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