Being able to track, monitor and understand visitor behavior is absolutely vital to the success of your digital presence.
The old management adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is happening on your website, how can you get better online results?
Business owners have been looking for ways to track and understand what is happening since web sites were first developed. From simple tracking counters, to powerful statistical tracking software like Google Analytics and other applications which track detailed metrics.
Measuring user behavior is important for the success of your marketing strategy, not only because it enables you to understand what visitors are doing so you can better your results, but research also proves that past user behaviour is the best indicator of future behavior. It’s an even more more reliable predictor in fact, than knowing demographics.
Although being able to understand valuable reports such as the number of unique web visitors are exploring your site, what pages they are entering and exiting, how long they are staying on your website for, which keywords people are searching for, page views, referring web sites, etc …, is extremely useful, wouldn’t it also be fantastic to be able to view exactly what users are reading, where they are staying the longest for, what links they are clicking on, which parts of the content visitors are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this easy and possible. Website heat maps can be used to monitor areas on a website page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you own a WordPress web site, then you can easily add heatmap tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that is compatible with WordPress (and other CMS applications) and that visually records your site users’ complete journey and creates instant heatmaps that show where users are clicking and where they scroll on your site.
The HeatMapTracker analytics tool also lets you see your website from your visitor’s perspective.
Learn more about the script here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your readers interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your users from fully benefiting from your website, like confusing site navigation layouts, or disruptive banner ads. As the website owner, you can help your users to complete certain actions, such as opting into your newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature that can show you which links on a web page are being clicked, a heat map will also reveal any clicks that visitors are making on your site, regardless of whether these are links or not. This is an important benefit because if a heatmap analysis helps you discover that readers are clicking on a graphic element that they think is a link, but is actually not a hyperlinked image, you could quickly change this by adding a link to the image, or let your readers know that the image is not a link.
Heat maps, therefore, can be one of the best ways to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to monitor user behavior on your website:
Record Everything Users Are Doing On Your Site
HeatMap Tracker creates a video of every browsing session on your site, enabling you to record all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The script is self-hosted, giving you unrestricted recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-time investment to own the script, after which you are then entitled to receive unlimited updates and new features for free.
Additional script benefits include:
- Improve User Experience: By seeing how visitors navigate your web pages, you can uncover issues preventing visitors from progressing to the end of your sales funnel and reach your site goals.
- No More Guessing Visitor Behavior: The video recordings of your visitors’ sessions allow you to see exactly what happens on your website. Overlays let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they browse on a specific section, how far they travel down your site and more! No more guesses or assuming wrongly … just real evidence of what happens when users land on your web site.
- Increase Online Sales: HeatMapTracker lets you improve user engagement with your business, which improves your sales and conversions. There are a number of ways to do this and we go over a few of these in the “Tips” section later in this review.
Features
HeatMap Tracker offers many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors look at and monitor how far down your product pages your users scroll as an indicator of how long your sales message can engage them for. HeatMapTracker lets you review and analyze every single visitor experience to help you understand how visitors are interacting with your site or certain pages on your web site.
- Unlimited session recording and user session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can capture visitor sessions on your web pages for a few days, a few weeks, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded user sessions the heatmap analytics software has recorded for all projects. You can quickly see which pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving pages that your readers are more interested in. You can also review regional location data of all visitors and learn which part of the world they are coming from.
Additional features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and comments plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where users click) and what’s not working (where users aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that these may be links to another section?
- Get insights on how to refine your landing pages, sign up forms, memberships, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of your landing page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether a page element should be added, reworked, or removed.
- Produce “before” and “after” comparison reports for web-related services.
- Test if visitors prefer to click on images versus buttons vs text links, and how specific user segments engage with your web site.
- Investigate confirmed site security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable product quality and product support. The product download area contains video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in 3 different editions:
- Basic License – Allows you to install on 1 domain. Price = $197.00 One-off payment.
- Professional License – Licensed for up to 10 websites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Cost = $497.00 One-off payment.
Note: Pricing details of HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the pricing at the time this review was written. This may or may not be the actual price set by the product author when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing information here:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics can give you some useful information on things such as the number of people finding your website, how they find it and what they are doing whilst visiting your web pages. However, if you want to truly gain an understanding into how your website and your content is being used by your visitors to connect with your digital presence, then a heat map analytics application can be a great way to do so.
We recommend that you consider purchasing a license of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, visitor engagement and to get more sales.
For full details, visit the software website: HeatMapTracker – Live ClickTracking & Heat Map Tracking Plugin
***