The ability to track and see visitor behavior is absolutely vital to the success of your digital business.
The management adage ”you can’t manage what you don’t measure” is as important in the digital economy as it has ever been. If you don’t know what is going on on your site, how would you know what areas of your site need to be improved?
Businesses have been looking for accurate ways to track and analyze what is happening since web sites first appeared. From basic tracking counters, to sophisticated analytical software like Google Analytics which can deliver incredible key data.
Understanding visitor behavior is vitally important for a successful digital business, not just because it enables you to understand what visitors are doing so you can improve your results, but research also proves that past visitor behavior is the best way to predict future behaviour. It’s an even more more reliable indicator in fact, than knowing demographics.
While being able to view valuable data like how many web visitors are checking out your web site, which pages they are landing on and leaving from, how long they are remaining on your website for, which terms people are searching for, unique page views, referring sites, and so on, is extremely useful, wouldn’t it be great to know precisely what visitors are clicking on, where on your site they are navigating through for the longest period, what links they are clicking on, what areas of your site they are pausing on, and so on?
Fortunately, heat map technology makes this easy. Web heatmaps can be used to display areas of a website page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of statistical software and session replay software technologies.
If you own a WordPress site, then it’s easy to add heatmap tracking with recorded session replays to your arsenal of essential web site analysis tools using an easy-to-install and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other website programs) and that lets you visually track your web site visitors’ entire session and creates live heat maps that show where they click and where they are scrolling throughout your site.
The HeatMapTracker application lets you look over the shoulders of everyone who visits your web site.
Go here to learn more: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your users are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully engaging with your website, such as confusing navigation elements, or disruptive adverts. As a site owner, you can encourage your visitors to perform certain actions, such as opt into your newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on your page are being clicked, a heatmap can display any clicks that users make on your page, regardless of whether they are actual links or not. This is a significant difference because if a heat map analysis helps you discover that visitors are clicking on an image which they think is a link, but is actually not a hyperlinked image, you could easily fix this by linking the image to the destination URL your readers are trying to get to, or let your readers know that the image is not a link.
In short, heat maps can be one of the most useful ways to test the design of your website, see how readable your site is and improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track user behaviour on your web site:
Record Everything Visitors Are Doing On Your Web Site
HeatMapTracker creates a video of every user browsing session on your website, allowing you to record all clicks, eye-tracking and scrolls.
Complete Control Without Limitations
The application is self-hosted, giving you unrestricted session recording and pageviews.
Free Updates And Enhancements
There is a one-off cost to purchase the software, which entitles you to receive unlimited updates and all future enhancements.
Additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your site, you can identify challenges preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behaviour: The video playbacks of your users’ sessions allow you to know exactly what is happening on your site. Heatmaps let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they choose to stay on a particular section, how far they scroll down your pages and more! No more guessing or making wrong assumptions … just pure evidence of what happens when visitors come to your web site.
- Increase Visitor Engagement: HeatMapTracker helps you increase visitor interaction with your site, which increases your online sales and conversions. There are many ways to achieve this and we go over some of these in the “Tips” section further below.
Software Features
Heat Map Tracker offers many features for website owners. Here are just a few of these:
- Fast and easy to install and configure. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and observe how far down your page your visitors scroll as a benchmark of how long your website and/or sales copy can engage them for. The software lets you analyze each and every user experience to see how users interact with your website or certain pages on your website.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can measure visitor sessions on your site for 1 day, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that your readers are more interested in. You can also access regional location data of your visitors and learn which part of the world they are visiting from.
Additional features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials and comments users have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what’s working (i.e. where visitors click) and what doesn’t work (where visitors are not going to). For example, are users watching your videos? Are they clicking on images assuming that they are links to somewhere else?
- Get useful information on ways to improve your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” testing to improve your website’s “first impression”, or optimize the impact of the landing page’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify if any section of the content needs to be included, redesigned, or taken out.
- Create “before” and “after” comparison reports for digital marketing services.
- Test whether visitors prefer to click on images vs buttons vs text links, and how particular user segments engage within your site.
- Analyze potential site security exploits and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing robust product quality and customer support. The member download area contains video tutorials for installing and setting up the software.
Product Cost
Heat Map Tracker is available in 3 separate editions:
- Basic License – Single use only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 websites. Cost = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you need, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for digital service providers. Cost = $497.00 Single Payment.
Note: Price details for the product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this article was published. This may not be the actual price set by the plugin developer when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services such as Google Analytics provide good information on things such as the number of people visiting your pages, how they are finding it and what they do during their visits. However, if you want to really gain a deep understanding into how your website and your content is being used by your visitors to engage with your digital presence, then a heatmap analytics application can be a very practical way to do this.
We suggest getting a license of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and for generating more sales.
For full details, visit the software website: HeatMapTracker – Live ClickTracking & HeatMap Tracking Software
***