The ability to track and monitor visitor behavior is most important to the success of your digital business.
The saying ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is happening on your web site, then how would you improve your results?
Website users have looked for ways to track and understand user behaviour since web sites were first created. From simple tracking counters, to very sophisticated and powerful analytical tools like Google Analytics which can record and display very rich key measurements.
Learning about user behaviour is very important for a successful digital presence, not only because it allows you to understand what visitors are doing so you can improve your results, but it’s also been shown that previous visitor behavior is the most reliable predictor of future behaviour. It’s an even better indicator, in fact, than consumer demographics.
While the ability to understand key metrics such as how many unique web visitors are visiting your web site, what pages they are entering and exiting, how long they are remaining on your website for, keywords searched, page views, referring sites, and so on, is extremely useful, wouldn’t it be great to be able to know precisely what visitors are clicking on, where on your pages they are visiting the longest period on, which links they are clicking on, what parts of the content they are reading, and more?
Fortunately, heatmap technology makes this possible. Web heat maps can be used to display areas in a web page that online visitors scan most frequently. Web heat maps are also often used alongside other forms of stat tracking applications and session replay software.
If you own a WordPress-powered website, then it’s easy to add heatmap tracking and recorded session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you visually track your website users’ movements and generates instant heat maps showing where they click and where they scroll on your web pages.
HeatMapTracker analytics tool allows you to see your site from your visitor’s unique point of view.
To learn more about this script go here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your users interact with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully accessing your site, such as unclear site navigation layouts, or distracting ads. As a website owner, you can guide your readers to complete certain actions, such as opting into your newsletter or click on certain links.
While Google Analytics has an overlay feature that can show you what links on a web page are being clicked, a heat map can display any clicks that visitors are making on your site, regardless of whether these are links or not. This is an important difference because if a heat map analysis helps you discover that users are clicking on an image which they imagine to be a link, but turns out not to be a link, you would be able to quickly remedy this by adding a link to the image, or let your readers know that the image is just a design element.
Heatmaps, therefore, can be one of the best ways to test your site design, assess how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behaviour on your web site:
Capture Everything Visitors Do On Your Site
Heat Map Tracker records every browsing movement on your website, allowing you to view all page clicks, eye-tracking and page scrolls.
Complete Control Without Limitations
The application is hosted on your own server, giving you no restrictions on session recording and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off investment to buy the script, after which you are then entitled to receive free updates and future enhancements.
Additional script benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web pages, you can spot problem areas preventing users from progressing to the end of your sales funnel and correct these.
- Stop Guessing User Behavior: The video playbacks of your visitors’ browser sessions let you observe precisely what is happening on your web site. Heat Maps let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they choose to stay on a specific area, how far they travel down your pages and more! No more guessing or assuming wrongly … just pure information of what happens when visitors land on your site.
- Increase User Engagement: HeatMapTracker helps you improve visitor interaction with your business, which improves sales and conversions. There are many ways to achieve this and we list a few of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many unique features for web site owners. Here are just some of these:
- Fast and simple to install and implement. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time view and measure how far down your sales pages your users scroll as a measure of the length of time your web copy can engage them for. HeatMapTracker lets you study each and every user session to help you understand how visitors are interacting with your site or particular pages on your web site.
- Unlimited visitor recording and user session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can spy on user sessions on your site for a few days, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving content that your users care about. You can also see regional demographic data of your visitors and see where they are visiting from.
Additional features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials customers have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Understand what works (i.e. where visitors are clicking) and what doesn’t work (where users are not going to). For example, are visitors watching your videos? Are they clicking on images assuming that they may be links to another area of your site?
- Get practical information on how to improve your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your site’s visitor impact, or optimize the impact of the landing page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether a section of your content should be inserted, reworked, or removed.
- Produce “before” and “after” case studies for digital marketing services.
- Compare if users prefer to click images versus buttons versus text links, and how particular user segments engage within your website.
- Investigate potential site security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering great product quality and customer support. The member download area includes video tutorials for installing and setting up the software.
Software Cost
HeatMapTracker comes in 3 editions:
- Basic (Single) License – Allows you to use on one domain. Cost = $197.00 One-time.
- Professional License – Use on up to ten websites. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing agencies. Price = $497.00 Single Payment.
Please Note: Current pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this content was published. This may not be the actual price set by the product seller when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics can provide important metrics on things such as the number of people arriving on your website, how they found it and what they are doing whilst visiting your site. However, if you want to truly gain deeper insights into how your site and its content is helping your visitors to connect with your business online, then a heatmap analytics service can be very practical.
We suggest getting a license of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and to get more sales of your products or services.
For full details, visit the software website here: Heat Map Tracker – Live ClickTracking & Heat Map Tracker
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