The ability to track and monitor the behavior of visitors and users on your web site is very important to your online success.
The adage “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening when users arrive on your web pages, how will you know what needs to be improved?
Business owners have looked for ways to track and analyze what visitors are going to do in their web pages since websites were first introduced. From basic counters that track how many people have viewed your page, to sophisticated and powerful analytical tools like Google Analytics that capture incredible metrics.
Learning about visitor behaviour is very important for a successful web site, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that past visitor behaviour is the best way to predict future behaviour. Better, in fact, than knowing demographics.
Although being able to monitor valuable data like the number of web visitors are coming to your web site, which pages they are landing on and leaving from, how long they are remaining on your website for, which terms are being searched for, unique page views, referring web sites, and so on, is vitally essential, wouldn’t it also be great to track precisely what visitors are reading, where on your site they are staying the longest for, what links they are clicking on, what areas of the page they are most interested in, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps are used to monitor areas on a website page that visitors scan most frequently. Web heatmaps can also be integrated with other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software program that works with WordPress (and other website programs) and that lets you track your site visitors’ movements and generates instant heat maps that show precisely where users are clicking and where they are scrolling on your web site.
HeatMapTracker application also lets you record every action your users make.
For more details go here: Heat Map Tracker
Benefits
The more accurate data you have about how your readers engage with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific issues that prevent your users from fully engaging with your site, such as confusing navigation layouts, or distracting ads. As a site owner, you can encourage your visitors to complete certain actions, such as signing up to a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of which links on your web page users are clicking, a heatmap will also reveal any clicks that users make on your page, whether they are actual links or not. This is a significant difference because if a heat map report helps you discover that visitors are clicking on an image that they imagine to be a link, but happens to not be a link, you can quickly fix this by linking the image to the page your visitors are trying to get to, or make it absolutely clear to your visitors that the image is just a visual element.
In short, heat maps are one of the best ways to test your site design, measure how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor user behavior on your site:
Record Everything Visitors Are Doing On Your Site
HeatMapTracker records every user browsing movement on your website, enabling you to view all links and buttons clicked, eye-tracking and page scrolling.
Complete Control Without Restrictions
The script allows you to self-host the technology, giving you no limits on session recording and pageviews.
Lifetime Updates And Enhancements
There is a one-time cost to own the script, which entitles you to receive unlimited software updates and future enhancements for life.
Some additional benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your web pages, you can spot problems that prevent users from taking desired actions and correct these.
- No More Guessing User Behavior: The screen video playbacks of your users’ sessions reveal exactly what is happening on your site. Click overlays let you know exactly which elements users click on, where they are drawn to most on your website, how long they hover in a specific spot, how quickly they travel down your content and more! No more guesses or assuming wrongly … just pure data of what goes on when people come to your web site.
- Increase User Engagement: HeatMapTracker helps you improve visitor engagement with your business, which increases your sales and conversion rates. There are many ways to achieve this and we’ll discuss a few of these in the “Tips” section further below.
Features
HeatMap Tracker provides many great features for web site owners. Here are just some of these:
- Fast and easy to install and configure. Ready to go in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors spend more time reading and measure how far down your page your visitors scroll down to as a benchmark of the length of time your web copy can keep them interested. Heat Map Tracker lets you analyze each and every user session to help you understand how users interact with your site or particular pages on your website.
- Unlimited session screen captures and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can spy on visitors on your site for one day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on improving content that users are more interested in. You can also access regional demographic data of your visitors and discover where they are coming from.
Additional software features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials plugin customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your web site to improve your business:
- Discover what works (i.e. where users click) and what’s not working (where people aren’t clicking). For example, are visitors watching your videos? Are they clicking on graphic elements thinking that these may link to another location?
- Get useful information on how to improve your landing pages, signup forms, subscriptions, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” testing to improve your site’s “first impression”, or optimize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any content section should be included, changed, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Test whether users prefer to click on images vs buttons versus text links, and how specific user segments interact with your site.
- Review confirmed website security threats or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering great product quality and product support. The product download area contains video tutorials for installing and configuring the software.
Software Price
Heat Map Tracker is available in 3 versions:
- Basic (Single) License – Single use only. Cost = $197.00 One-time.
- Professional License – Allows you to install on up to 10 domains. Cost = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Price = $497.00 One-off payment.
Note: The cost to purchase the HeatMapTracker software can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin is selling for the amounts shown above. This may or may not be the actual pricing charged by the software developer when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services like Google Analytics can provide very useful data on things such as how many people are landing on your website, how they found it and what they do whilst visiting your web site. However, if you want to really gain a real-time understanding into how your web site and your content is helping your visitors to interact with your business online, then a heatmap analytics application can be very useful.
We suggest getting a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to get more web sales.
For more details, visit the software website here: HeatMap Tracker – Live ClickTracking And Heat Map Tracking Software
***