Being able to understand visitor behavior is absolutely important to the success of your business online.
The old adage ”you can’t manage what you can’t measure” is as important in the digital economy as ever. If you don’t know what is happening on your website, then how would you know what aspects of your website need to be improved?
Businesses have looked for useful tools to track and understand what is happening since websites were first introduced. From simple tracking counters, to very powerful analytical tools like Google Analytics that can provide incredibly detailed key metrics.
Analyzing visitor behaviour is very important for a successful online business marketing strategy, not only because it allows you to understand what visitors are doing so you can better your results, but research also proves that previous visitor behaviour is the most reliable indicator of future behavior. It’s an even more more reliable predictor in fact, than user demographics.
Although being able to monitor key details like how many web visitors are arriving on your site, what pages they are coming and leaving from, how long they are staying on your site for, keyword searches, page views, referring web sites, and so on, is vitally essential, wouldn’t it also be great to track exactly what visitors are doing, where on your site they are navigating around in, which hyperlinks they are clicking on, which parts of the site they are most intrigued about, and more?
Fortunately, heatmap technology makes this easy and possible. Web heatmaps are used to pinpoint areas of a web page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay software technologies.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking and video session replays to your arsenal of key site analysis tools using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software script that works with WordPress (and other website programs) and that lets you visually record your website users’ entire journey and creates live heatmaps that show exactly where users are clicking and where they scroll throughout your pages.
HeatMapTracker software lets you look over the shoulders of every person who comes to your web site.
Go here to learn more: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your visitors are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully engaging with your site, like confusing navigation layouts, or distracting design elements. As a site owner, you can encourage your visitors to perform certain actions, such as signing up to a newsletter or clicking on certain links.
Although Google Analytics has an overlay feature that can show you which links on a web page visitors are clicking, a heat map will reveal any clicks that users make on your site, whether these are actual links or not. This is important because if a heat map analysis helps you discover that readers are clicking on a graphic element that they suppose to be a link, but is actually not a link, you could quickly repair this by linking the image to the page your visitors are trying to get to, or make it clear to your users that the image is not a link.
In short, heatmaps can be one of the best ways to test your site design, see how readable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor visitor behavior on your site:
See Everything Visitors Do On Your Web Pages
HeatMapTracker captures every browsing movement on your web site, enabling you to view all links and buttons clicked, eye-tracking and page scrolling.
Complete Control With No Restrictions
The software allows you to self-host the technology, giving you no limits on user recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-off investment to buy the application, after which you are then entitled to receive unlimited application upgrades and all future enhancements for life.
Additional benefits of the HeatMap Tracker script include the following:
- Improve Site Usability: By seeing how visitors experience your web pages, you can discover challenges preventing users from taking desired actions and optimize your site.
- No More Guessing Visitor Behaviour: The screen video recordings of your visitors’ browser sessions let you see exactly what happens on your website. Heatmaps let you see exactly which links and buttons users click on, where they are drawn to most on your website, how long they choose to stay in a particular spot, how quickly they navigate down your content and more! No more guessing or making wrong assumptions … just real intel of what goes on when visitors come to your web pages.
- Increase User Engagement: Heat Map Tracker lets you increase visitor interaction with your business, which increases your sales and conversion rates. There are a number of ways to achieve this and we’ll go over a few of these in the “Tips” section later in this review.
Software Features
HeatMapTracker offers many unique features for website owners. Here are just some of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and measure how far down your sales or product pages your users scroll as an indicator of how long your web copy can keep them interested. HeatMapTracker lets you study every single user session to help you learn how visitors interact with your website or specific pages on your website.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can spy on visitors on your site for one day, a week, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for each project. You can easily view the top pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that your readers care about. You can also access regional location data of your visitors and discover where they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and feedback that plugin customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Learn what’s working (i.e. where users are clicking) and what’s not working (where visitors are not going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that these may link to another location?
- Get useful data on ways to optimize your landing pages, sign-up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” tests to improve your home page’s “first impression”, or optimize the impact of the website’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if a page element needs to be added, changed, or removed.
- Produce “before” and “after” comparison reports for digital marketing services.
- Analyze whether users prefer to click images versus buttons versus text links, and how specific user segments interact with your website.
- Troubleshoot confirmed site security exploits and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering exceptional products and customer support. The product download area includes video tutorials for installing and configuring the software.
Product Cost
HeatMapTracker is available in 3 separate versions:
- Basic (Single) License – Single license only. Price = $197.00 Single Payment.
- Professional License – Allows you to use on up to ten sites. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other editions (click tracking, heat maps, browser replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you need, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web development service providers. Cost = $497.00 Single Payment.
Note: Current pricing for Heat Map Tracker depends on whether there are any promotions or limited-time special offers. Currently, the software retails for the pricing shown above. This may not be the actual pricing set by the software seller when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price here:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics can give you some useful metrics on things such as how many people are coming to your website, how they are finding it and what they are doing during their visits. However, to really gain deeper insights into how your site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics tool can be a great way to do this.
We recommend purchasing a copy of HeatMapTracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, visitor engagement and to increase your sales of your products or services.
For complete details, visit the software website here: Heat Map Tracker – Live Click-Tracking & HeatMap Tracking Plugin
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