Being able to track, monitor and understand visitor behavior is most important to the success of your digital presence.
The saying ”you can’t manage what you don’t measure” is as true in the digital age as ever. If you don’t know what is happening on your web site, how would you get better results?
Businesses have been searching for ways to track and analyze what is happening since websites first appeared. From simple counters that track visitors, to very powerful analytical software like Google Analytics that capture incredibly detailed key measurements.
Analyzing visitor behavior is vitally important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but research also proves that previous user behavior is the best predictor of future behavior. It’s an even more more reliable indicator in fact, than consumer demographics.
While the ability to view key information such as the number of unique web users are landing on your website, what pages they are landing on and leaving from, how long they are staying on your website for, keywords searched, page views, referring pages, etc …, is highly useful, wouldn’t it also be useful to track precisely what visitors are doing, where on your pages they are visiting the longest period on, which links they are clicking on, what parts of your content visitors are most intrigued about, and more?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps are used to pinpoint areas of a website page that online visitors scan most frequently. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and recorded session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that is compatible with WordPress (and other web programs) and that lets you visually record your website users’ movements and generates live heat maps that show exactly where they are clicking and where they scroll on your site content.
The HeatMapTracker analytics tool also allows you to see your website from your visitor’s unique point of view.
For more details, visit the script site here: HeatMap Tracker
Benefits
The more accurately you know how your visitors engage with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your visitors from fully benefiting from your site, like confusing navigation layouts, or disruptive banner ads. As a site owner, you can help your users to complete certain actions, such as sign up to your newsletter or clicking on certain links.
Although Google Analytics has an overlay feature which can show you which links on your web page visitors are clicking, a heat map can show you any clicks that visitors are making on your site, whether these are actual links or not. This is an important benefit because if a heatmap report helps you discover that visitors are clicking on a graphic element which they suppose to be a link, but happens to not be a hyperlinked image, you could easily edit this by adding a link to the image, or make it clear to your users that the image is not a hyperlink.
Heat maps, therefore, are one of the most useful methods to test the design of your site, assess how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your site:
Capture Everything Users Are Doing On Your Web Pages
HeatMapTracker lets you record every browsing session on your site, enabling you to observe all page clicks, eye-tracking and page scrolls.
Full Control With No Restrictions
The application is hosted on your server, giving you unlimited session recording and pageviews.
Lifetime Updates And Enhancements
There is a one-time cost to own the software, which entitles you to receive unlimited software upgrades and enhancements for free.
Some additional software benefits include the following:
- Improve User Experience: By seeing how visitors navigate your website, you can discover challenges preventing users from taking desired actions and correct these.
- Stop Guessing Visitor Behaviour: The video recordings of your visitors’ browsing sessions let you understand exactly what takes place on your web pages. Overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they hover on a specific area, how far they navigate down your content and more! No more guesses or assuming wrongly … just accurate data of what goes on when people land on your website.
- Increase Visitor Engagement: Heat Map Tracker lets you increase user interaction with your site, which improves sales and conversions. There are a number of ways to achieve this and we go over some of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Ready to use in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors spend more time reading and monitor how far down your product pages your visitors read down to as a measure of the length of time your website and/or sales copy can engage them for. HeatMap Tracker lets you review and analyze each and every visitor action to see how they interact with your website or particular pages on your web site.
- Unlimited session screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can measure user sessions on your pages for a few days, a week, one month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can quickly view which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that visitors are more interested in. You can also view regional demographics of all visitors and see which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials that plugin users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Discover what works (i.e. where people are clicking) and what’s not working (where visitors aren’t clicking). For example, are visitors watching your videos? Are they clicking on graphic elements believing that they may be linking to another destination?
- Get useful data on ways to refine your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Creating “above the fold” experimentation to improve your landing page’s visitor impact, or maximize the impact of your home page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any content section needs to be inserted, modified, or deleted.
- Create “before” and “after” comparison reports for digital marketing services.
- Test if users prefer to click images vs buttons versus text links, and how specific user segments engage with your website.
- Analyze confirmed site security threats or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering exceptional product quality and support. The members area contains video instructions for installing and configuring the software.
Software Cost
HeatMapTracker comes in 3 editions:
- Basic License – Single license only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to ten domains. Cost = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital marketing service providers. Cost = $497.00 One-off payment.
Note: Current pricing for the product depends on whether there are any promotions or limited-time special offers. When we last checked, the software is selling for the prices shown above. This may not be the actual price charged by the plugin author when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics provide very useful metrics on things such as the number of people coming to your site, how they found it and what they are doing whilst on your site. However, if you want to really gain an insight into how your website and its content is helping your visitors to interact with your business online, then a heatmap analytics application can be a great way to do this.
We suggest getting a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to make more sales of your products or services.
For full details, check out the software here: Heat Map Tracker – Real-Time ClickTracking & Heat Map Tracking Software
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