Being able to track, monitor and view visitor behavior is most important to your online success.
The business management saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening when visitors arrive on your website, then how will you get better online results?
People have been looking for ways to track and analyze what is happening since web sites first appeared. From simple counters that track visitor numbers, to very sophisticated analytical software like Google Analytics that can track and display an exceptional level of measurements.
Understanding user behavior is vitally important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been shown over and over that previous visitor behaviour is the most reliable indicator of future behaviour. It’s an even better indicator, in fact, than demographics.
While being able to understand valuable information like the number of web users are landing on your website, what pages they are landing on and leaving from, how long they are staying on your website for, what terms are being searched for, page views, referring sites, and so on, is highly useful, wouldn’t it also be excellent to be able to view exactly what visitors are doing, where on your pages they are visiting the longest for, what hyperlinks they are clicking on, which parts of your site visitors are most intrigued about, and more?
Fortunately, heat map technology makes this possible. Website heat maps have been used to pinpoint areas of a website page that visitors scan most frequently. Web heatmaps can also be used alongside other forms of web analytics and session replay software technologies.
If you own a WordPress-powered website or blog, then it’s easy to add heatmap tracking with session replays to your collection of key business analysis tools using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress (and other web programs) and that lets you visually track your website users’ movements and generates instant heatmaps showing where users are clicking and where they are scrolling throughout your web pages.
HeatMapTracker software lets you see your website from your visitor’s point of view.
For more details, visit the script site here: HeatMap Tracker
Benefits
The better you know how your users are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully benefiting from your website, like unclear navigation layouts, or disruptive ads. As a website owner, you can guide your visitors to complete certain actions, such as opt into your newsletter or clicking on specific links.
While Google Analytics has its overlay feature that can show you what links on a web page users are clicking, a heatmap can show you any clicks that users are making on your page, regardless of whether they are links or not. This is a significant benefit because if a heatmap analysis reveals that visitors are clicking on an image that they think is a link, but turns out not to be a hyperlinked image, you would be able to quickly repair this by adding a link to the image, or make it clear to your readers that the image is just a graphic.
Heatmaps, therefore, are one of the most useful methods to test your site design, see how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behavior on your website:
Capture Everything Users Do On Your Web Pages
HeatMap Tracker creates a playback video of every browsing session on your site, allowing you to monitor all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The script is hosted on your server, giving you no-limit recordings and playbacks.
Free Updates & Enhancements
There is a one-off investment to purchase the HeatMapTracker application, which entitles you to receive unlimited updates and all future enhancements for life.
Additional benefits of the Heat Map Tracker software include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your web pages, you can identify problem areas that prevent users from taking desired actions and improve visitor engagement.
- No More Guessing User Behavior: The screen video playbacks of your visitors’ sessions show you exactly what is happening on your website. Screen overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they stay in a particular section, how fast they navigate down your site and more! No more guessing or hoping … just accurate metrics of what goes on when users visit your website.
- Increase Website Sales: HeatMap Tracker helps you increase visitor interaction with your business, which increases online sales and conversions. There are a number of ways to do this and we’ll list a number of these in the “Tips” section further below.
Features
Heat Map Tracker offers many features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and measure how far down the page your visitors scroll down to as an average of the length of time your content can engage them for. Heat Map Tracker lets you review and analyze every single visitor session to see how visitors are interacting with your website or particular pages on the site.
- Unlimited visitor recording and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can measure visitor sessions on your pages for a few days, a few weeks, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and all sessions the heatmap analytics software has recorded for each project. You can quickly view the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your users care about. You can also access regional demographic data of your visitors and see which part of the world they are visiting from.
Additional features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials that users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Discover what works (i.e. where users are clicking) and what’s not working (where visitors aren’t going to). For example, are users watching your videos? Are they clicking on images assuming that these may be links to somewhere else?
- Get insights on ways to improve your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” experiments to improve your home page’s visitor impact, or optimize the impact of your site’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if a content section could be inserted, modified, or taken out.
- Create “before” and “after” case studies for digital marketing services.
- Test if users tend to click on images vs buttons versus text links, and how specific user segments interact with your web site.
- Diagnose confirmed site security exploits and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering exceptional product quality and customer support. The member download area includes video instructions for installing and configuring the software.
Product Cost
HeatMapTracker comes in 3 different editions:
- Basic License – Installs on one domain. Price = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to 10 domains. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, browser replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital service providers. Cost = $497.00 One-time.
Note: The cost of purchasing HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this article was written. This may or may not be the actual price set by the product developer when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services such as Google Analytics can provide you with useful information on things such as the number of people arriving on your website, how they found it and what they are doing during their visits. However, if you want to really gain a real-time understanding into how your site and its content is helping your visitors to interact with your digital presence, then a heat map analytics application can be very practical.
We recommend that you consider purchasing a copy of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your website’s user-experience, engagement and to increase your sales of your products or services.
For complete details, check out the software here: Heat Map Tracker – Real-Time ClickTracking & HeatMap Tracking Plugin
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