Being able to track and see the behavior of visitors and users on your site is absolutely vital to your online success.
The old business management adage ”you can’t manage what you don’t measure” is as true in the digital economy as ever. If you don’t know what is going on on your website, then how will you know what aspects of your web site need to be improved?
Website users have been looking for ways to track and analyze what is happening since websites were first introduced. From simple tracking counters, to sophisticated and powerful analytical tools like Google Analytics that can record and let users see very rich key information.
Learning about visitor behavior is important for the success of your online business marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven that past consumer behavior is the best predictor of future behavior. It’s an even more more reliable indicator in fact, than knowing user demographics.
Although being able to monitor statistical information such as the number of web users are arriving on your website, what pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, page views, referring web sites, etc …, is vitally essential, wouldn’t it also be fantastic to be able to track exactly what users are clicking on, where they are navigating through, which links they are clicking on, what areas of your page visitors are most intrigued about, and more?
Fortunately, heat map technology makes this possible. Website heatmaps can be used to help locate areas in a web site page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of statistical software and session replay tools.
If you own a WordPress web site, then you can easily add heat map tracking with session replays to your arsenal of essential business analysis tools with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other programs) and that visually records your web site users’ movements and creates live heatmaps that show exactly where they click and where they are scrolling throughout your web pages.
HeatMapTracker analytics tool enables you to look over the shoulders of every person who comes to your site.
For more details go here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more information you have about how your users are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your prospects from fully engaging with your website, like confusing site navigation elements, or distracting banner ads. As the site owner, you can help your visitors to perform certain actions, such as opt into your newsletter or clicking on specific links.
While Google Analytics has an overlay feature that can give you an idea of what links on your web page users are clicking, a heat map can also display any clicks that users make on your page, regardless of whether they are links or not. This is a significant benefit because if a heat map analysis reveals that visitors are clicking on a graphic element which they suppose to be a link, but is actually not a link, you could quickly remedy this by adding a link to the image, or make it absolutely clear to your users that the image is just a graphic.
In short, heat maps are one of the most useful ways to test your site design, measure how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track user behaviour on your site:
See Everything Users Do On Your Site
HeatMap Tracker creates a video of every visitor session on your web site, enabling you to observe all clicks, eye-tracking and scrolls.
Complete Control Without Limitations
The application is hosted on your own server, giving you no restrictions on session recordings and playbacks.
Free Upgrades And Enhancements
There is a one-time investment to purchase the application, after which you are then entitled to receive lifetime upgrades and all future enhancements.
Some additional benefits of the HeatMapTracker application include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your web site, you can identify challenges preventing users from taking desired actions and optimize your site.
- Stop Guessing User Behavior: The screen video playbacks of your users’ sessions reveal exactly what happens on your web pages. Heat Maps let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they browse on a specific section, how far and quickly they navigate down your pages and more! No more guesses or assuming wrongly … just factual intel of what goes on when people explore your site.
- Increase Visitor Engagement: HeatMapTracker helps you increase visitor engagement with your site, which increases your online sales and conversion rates. There are a number of ways to do this and we discuss some of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker provides many great features for web site owners. Here are just some of these:
- Quick and easy to install and implement. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time view and monitor how far down your sales or product pages your visitors read down to as an average of how long your site or content can retain their attention. HeatMap Tracker lets you analyze each and every visitor action to see how visitors are interacting with your site or certain pages on the site.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can spy on user sessions on your website for a few days, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your readers are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that your visitors care about. You can also see regional location data of all visitors and discover which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials plugin users have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your website to improve your results:
- Understand what works (i.e. where visitors click) and what’s not working (where visitors are not clicking). For example, are visitors watching your videos? Are they clicking on images believing that these lead to somewhere else?
- Get useful information on how to improve your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” experimentation to improve your site’s visitor impact, or optimize the impact of the landing page’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether an element on your page could be added, modified, or removed.
- Produce “before” and “after” case studies for web-related services.
- Compare if users prefer to click images vs buttons versus text links, and how specific user segments engage within your web site.
- Review suspected website security issues and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for providing exceptional products and support. The members area contains video tutorials for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in 3 versions:
- Basic (Single) License – Single license only. Price = $197.00 One-off payment.
- Professional License – Allows you to use on up to 10 websites. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, browser session recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development service providers. Price = $497.00 Single Payment.
Note: Current pricing for the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the pricing when this article was written. This may not be the actual pricing set by the product author when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services like Google Analytics can give you some very useful information on things such as how many people are coming to your pages, how they find it and what they do during their visits. However, to truly gain a deep understanding into how your website and your content is being used by your visitors to interact with your digital presence, then a heat map analytics application can be a very practical way to do so.
We suggest getting a license of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, engagement and for increasing your sales of your products or services.
For more details, check out the software here: HeatMap Tracker – Real-Time ClickTracking And HeatMap Tracking Software
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