The ability to understand the behavior of visitors and users on your website is very important to the success of your business online.
The saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is going on on your web site, then how can you know what areas need improving?
Website users have looked for ways to track and analyze user behaviour since web sites were first invented. From simple tracking counters, to powerful analytical tools like Google Analytics and other applications which can deliver detailed key measurements.
Analyzing visitor behaviour is important for the success of your digital marketing and content strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown over and over that previous visitor behavior is the best predictor of future behaviour. It’s an even better indicator, in fact, than demographics.
Although being able to see statistical metrics such as how many unique web users are landing on your web site, which pages they are arriving on and departing from, how long they are remaining on your site for, what terms people are searching for, unique page views, referring sites, etc …, is extremely useful, wouldn’t it be fantastic to know exactly what users are clicking on, where on your pages they are staying the longest time on, which hyperlinks they are clicking on, what parts of the content they are browsing, and so on?
Fortunately, heatmap technology makes this possible. Website heat maps have been used to analyze areas in a web page that visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytics and session replay tools.
If you own a WordPress site, then you can easily add heat map tracking with session replays to your collection of key site analysis tools using a simple to use and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other programs) and that visually records your site visitors’ complete session and creates instant heat maps that show exactly where they click and where they are scrolling throughout your website.
HeatMapTracker application lets you record every action your users make.
More info: HeatMapTracker
Benefits
The better you know how your visitors engage with your website, the more you can improve your site’s user experience. Imagine knowing the exact challenges that have been preventing your prospects from fully benefiting from your site, such as unclear site navigation elements, or distracting design elements. As a website owner, you can guide your users to complete certain actions, such as signing up to your newsletter or click on specific links.
While Google Analytics has an overlay feature which can show you what links on a page visitors are clicking, a heat map will also display any clicks that users make on your site, whether these are actual links or not. This is an important difference because if a heat map report reveals that visitors are clicking on an image that they think is a link, but happens to not be a link, you would be able to quickly repair this by linking the image to the page your readers are trying to get to, or make it clear to your readers that the image is not a hyperlink.
In short, heat maps can be one of the most useful ways to test the design of your website, measure how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track visitor behaviour on your web site:
Capture Everything Visitors Are Doing On Your Web Site
HeatMapTracker captures every browsing movement on your site, enabling you to capture all clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The application is hosted on your own server, giving you no restrictions on recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-time investment to own the software, after which you are then entitled to receive unlimited upgrades and future enhancements for free.
Some additional benefits of the HeatMapTracker application include:
- Improve Site Usability: By seeing how visitors use your site, you can spot challenges that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing User Behaviour: The video recordings of your visitors’ browsing sessions reveal exactly what happens on your web site. Click overlays let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they stay on a specific spot, how fast they navigate down your content and more! No more guessing or making wrong assumptions … just accurate metrics of what takes place when people navigate around your web site.
- Increase Visitor Engagement: HeatMapTracker helps you increase user engagement with your site, which improves online sales and conversions. There are many ways to do this and we present some of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker provides many features for WordPress users. Here are just a few of these:
- Quick and easy to install and set up. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your content visitors spend more time view and measure how far down your page your users scroll as a measure of how long your content can keep them engaged. Heat Map Tracker lets you analyze every single visitor session to see how they interact with your site or specific pages on the site.
- Unlimited visitor recording and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can measure users on your pages for one day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can easily see which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that your users care about. You can also analyze regional location data of all visitors and see where they are visiting from.
Additional software features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what’s working (i.e. where people click) and what’s not working (where users are not clicking). For example, are visitors watching your videos? Are they clicking on graphic elements believing that these may be linking to somewhere else?
- Get useful information on ways to refine your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Creating “above the fold” experimentation to improve your site’s “first impression”, or maximize the impact of your website’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify if a page element needs to be added, rearranged, or taken out.
- Create “before” and “after” case studies for digital services.
- Compare whether visitors tend to click on images vs buttons vs text links, and how particular user segments engage with your site.
- Investigate confirmed site security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for delivering robust products and product support. The members area includes video tutorials for installing and setting up the software.
Product Pricing
HeatMapTracker is available in three different editions:
- Basic License – Single installation only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to use on up to ten websites. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heat maps, session replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for web marketing service providers. Price = $497.00 Single Payment.
Note: Current pricing for the HeatMapTracker software can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current pricing at the time this article was published. This may or may not be the actual pricing set by the product seller when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide you with useful metrics on things such as the number of people coming to your pages, how they are finding it and what they do during their visits. However, to really gain a deep understanding into how your website and your content is helping your visitors to connect with your digital presence, then a heatmap analytics service can be a great way to do this.
We recommend buying a copy of Heat Map Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to make more online sales.
For more details, check out the software here: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Software
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