Being able to track, monitor and understand the behavior of visitors and users on your web site is absolutely vital to your online success.
The old adage ”you can’t manage what you can’t measure” is as true in the digital age as ever. If you don’t know what is happening on your site, how can you improve your online results?
People have looked for ways to track and understand what is happening since websites were first introduced. From basic counters that track visitors, to powerful statistical tracking software like Google Analytics which provide incredibly detailed key measurements.
Knowing user behavior is very important for a successful online business strategy, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that past user behavior is the best indicator of future behaviour. It’s a more reliable indicator in fact, than knowing demographics.
Although the ability to monitor key metrics like the number of unique web visitors are coming to your website, which pages they are coming and leaving from, how long they are staying on your site for, keyword searches, page views, referring web sites, etc …, is extremely useful, wouldn’t it be useful to track exactly what users are clicking on, where on your site they are visiting the longest for, which links they are clicking on, what areas of your site visitors are most intrigued about, and so on?
Fortunately, heatmap technology makes this possible. Web heat maps are used to monitor areas of a web page that web visitors scan most frequently. Web heatmaps can also be integrated with other forms of statistical software and session replay tools.
If you own a WordPress-powered website, then you can easily add heatmap tracking and session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other web programs) and that visually tracks your web site users’ every movement and generates live heatmaps showing where they are clicking and where they scroll throughout your site content.
HeatMapTracker software also lets you look over the shoulders of every person who comes to your web site.
For more details go here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your readers interact with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully engaging with your site, like confusing navigation elements, or distracting design elements. As a website owner, you can guide your site visitors to perform certain actions, such as joining your newsletter or click on specific links.
While Google Analytics has its overlay feature that can show you what links on a page are being clicked, a heat map can reveal any clicks that users make on your page, whether these are actual links or not. This is important because if a heatmap report reveals that visitors are clicking on an image which they think is a link, but is actually not a link, you can quickly remedy this by linking the image to the destination your users are trying to get to, or make it crystal clear to your visitors that the image is just a visual element.
In short, heatmaps are one of the most useful ways to test the design of your site, measure how readable your content is and improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to track user behaviour on your website:
Capture Everything Users Do On Your Site
HeatMapTracker lets you record every browsing movement on your site, allowing you to see all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The script is hosted on your server, giving you no limits on user recordings and playbacks.
Free Updates & Enhancements
There is a one-time cost to buy the HeatMapTracker application, which entitles you to receive unlimited software upgrades and added features for life.
Additional software benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your site, you can uncover issues preventing users from taking desired actions and reach your site benchmarks.
- Stop Guessing Visitor Behaviour: The screen video playbacks of your visitors’ sessions show you exactly what takes place on your website. Click overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they stay on a specific area, how quickly they scroll down your pages and more! No more guesses or making wrong assumptions … just accurate information of what happens when visitors land on your site.
- Increase Website Sales: Heat Map Tracker lets you increase visitor interaction with your business, which increases sales and conversions. There are a number of ways to achieve this and we list some of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker provides many great features for WordPress users. Here are just a few of these:
- Fast and simple to install and implement. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time reading and measure how far down your page your visitors scroll as an indicator of the length of time your website and/or sales copy can engage them for. The software lets you review and analyze each and every visitor action to help you understand how they interact with your site or specific pages on the website.
- Unlimited session screen captures and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can record users on your web pages for one day, a couple of weeks, one month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view total visitors, tracked pages and all recorded user sessions HeatMapTracker has recorded for each project. You can easily view which pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on pages that your users are more interested in. You can also see regional location data of your visitors and discover where they are coming from.
Additional software features:
The table below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and feedback that users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Discover what works (i.e. where users are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements thinking that they link to somewhere else?
- Get useful data on how to improve your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” tests to improve your home page’s “first impression”, or optimize the impact of the landing page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if any section of your content should be added, redesigned, or removed.
- Produce “before” and “after” case studies for online marketing services.
- Analyze whether users prefer to click images vs buttons vs text links, and how specific user segments engage within your site.
- Diagnose potential website security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering reliable product quality and customer support. The product download area includes video instructions for installing and configuring the software.
Software Price
HeatMapTracker comes in 3 editions:
- Basic License – Licensed for 1 site. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to ten websites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web agencies. Price = $497.00 One-time.
Please Note: The price of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was current at the time this content was written. This may not be the actual price set by the plugin developer when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics can provide very useful metrics on things such as the number of people finding your pages, how they find it and what they do whilst visiting your website. However, if you want to really gain a real-time understanding into how your web site and its content is helping your visitors to engage with your digital presence, then a heat map analytics application can be extremely useful.
We recommend buying a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to make more sales of your products or services.
For full details, check out the software here: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Software
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