Category: WordPress Plugins

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we examine a number of tracking tools that allow you to:

• Search, find, segment, filter and organize users according to demographics, their interests, etc.
• Listen to online social conversations
• Identify key consumer buying signals.

This information lets you engage in meaningful conversations with potential prospects online and pitch them your message.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are looking for ways to increase sales using social media, then here are 25+ great social media analytics tools and resources to help improve your social marketing.

WordPress And Media Tracking

(Discover what consumers are saying about you, your brand, or your competition on social media)

Wouldn’t it be great if there was a free and simple way to access information about what is going on in your industry or niche that could save you a massive amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is a free, simple and useful tool for keeping up with the latest news about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are saying online about you and your business.

Google Alerts is not only great for managing your reputation online, but also for automatically gathering news about people, brands, companies, and any subject you need to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, news update, blog post, press release, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

If you would like to learn how to set up alerts with Google, see this tutorial: How To Set Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social profiles from an easy to use dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.

For more information, visit this site: Buffer

Social Metrics Pro

(Social Metrics Pro Social Plugin For WordPress)

Social Metrics Pro is a plugin for WordPress that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.

We have written a detailed article about SocialMetricsPro. For more details about this plugin, go here: SocialMetricsPro

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any marketing campaign. You can easily engage your audiences, schedule post messages, manage your social networks, and measure ROI from one easy to use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: pre-made image-sharing designs, royalty-free image search tool, built-in reply to Facebook comments, agency license to manage unlimited social accounts, and much more.

Go here for more info: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track competitor profiles in addition to your own.

More info: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More info: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.

More info: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social media monitoring platform designed for SMBs, analysts, content marketers, online marketers, and community managers. Beevolve allows you to monitor your social media mentions, schedule and launch social media posts, and measure engagement and sales, buzz, sentiment, and more for your posts.

Go here for more details: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you monitor brand mentions across various social media platforms.

How Sociable displays brand viability metrics on 35+ social media sites. It gives you a “social magnitude” score that lets you know how well you are doing on social media, and which channels you can improve your marketing on.

For more details, go here: HowSociable.com

Mention

(Mention.com)

Mention can help businesses monitor the web.

Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring.

Visit this website to learn more: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a web analytics software application used to track visitor behavior, web traffic, unique page views, where your visitors are coming from, etc., it can also track posts made from your website to your social media campaigns.

Hootsuite has published a step-by-step tutorial on how to track your social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook)

Facebook not only lets you add like, follow, and share social plugins and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your content is performing on the Facebook platform.

(Facebook Insights)

Facebook Page Insights provides multiple metrics and analytics that can help track active users. You can then use this information to improve your marketing efforts.

You can use Facebook’s Page Insights to see which of your posts have the most comments, likes, and shares and to learn about about your audience. You can then use this information to publish targeted content to Facebook users.

For more information, go here: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your content is performing and gives you a breakdown of your followers, top tweets, tweet impressions, profile visits, and top tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.

(Twitter – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytics to publishers.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the real-time, overview, earnings, engagement, and watch-time reports.

Go here for more information: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you see what people like from your profile, what they save from your website, and how much traffic your site gets when you pin new content. You can get information that helps you learn who your audience is and what your customers want.

Visit this website to learn more: Pinterest Analytics

Additional Social Media Applications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media tools. Keep in mind that web technologies continually evolve. If any of the tools below change, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create professional and personal to-do lists and share these lists with family, friends and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can publish and schedule updates, access metrics and KPI, follow conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the kinds of opportunities they are open to being contacted about.

BrandWatch

BrandWatch allows you to tap into the power of social listening about your brand, your products or your market with pinpoint accuracy.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and analyze Twitter data.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail to help you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make better business decisions.

Disqus

Disqus is a free service that connects people online through blog discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. If you work with sounds, images, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.

Meltwater Icerocket

Meltwater IceRocket is a social search engine which lets you search Twitter, the blogosphere, Facebook, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, clients, or company using a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a Pinterest analytics, marketing, and management tool. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results across Pinterest.

Viralwoot

ViralWoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. ViralWoot lets you view the performance of your pins using the built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, hashtags, search queries, and keywords are doing on Twitter. TweetReach shows you the estimated potential of the tweets for any given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured lets you analyze and understand the audiences, conversations, and competitors that matter to you across every social channel.

SocialBakers

SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through the social noise, listen into the conversations that matter, measure digital reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and gain valuable insights into communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their social networks, prospects, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search hundreds of relevant business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other social service you use. You can quickly find out which of your tweets, posts, videos or photos get the most engagement.

TwitterFall

Twitterfall lets users on Twitter view upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that displays search results based on what your friends share on top of your normal search results.

Addictomatic

Addictomatic lets you instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly can help you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.

MyTopTweet

My Top Tweet displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about using the WordPress web site publishing software to grow your business online, please see other posts we have published here on WPCompendium.org.

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