Category: WordPress Plugins

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.

In this section, we examine a number of tracking tools, services and applications that allow you to:

• Search, find, segment, filter and organize users according to specific demographic criteria, psychographics, etc.
• Listen in on social conversations online
• Identify key consumer buying signals.

This information will allow you to engage in meaningful conversations with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you’ve been looking for better ways to increase sales with social media, then here are the best social media monitoring tools and resources.

WordPress And Social Media – Useful Social Monitoring Resources

(Discover what people are saying about you, your business, or your competition on social media)

Is there a free and simple way to know what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with news and information about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are publishing about you and your business online. It’s also free.

Google Alerts is not only useful for helping you manage your reputation online, but also for gathering news about people, brands, companies, or any topic you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots index a new web site, blog post, news update, press release, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on how to set up Google alerts here: Google Alerts – A Step-By-Step Guide

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social activities from a single dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more information: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. You add updates to your Buffer queue and Buffer will post it for you.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.

For more information, go here: Buffer

Social Metrics

(Social Metrics Pro Social Analytics Plugin For WordPress)

SocialMetricsPro is a plugin for WordPress that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.

We have written a comprehensive article on Social Metrics Pro. Go here to learn more: Social Metrics Pro Social Media Analytics Plugin For WordPress

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Sociocaster is easy to use and works for any marketer or business. You can easily manage your social networks, engage with your audiences, schedule post messages, and measure ROI from one easy-to-use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful marketing and social features: image-sharing designs, royalty-free picture search tool, responsive mobile user interface, unlimited social media account management (agency license), and more.

More info: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

For more information, go here: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as competitor profiles.

For more details, visit this site: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

More info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you are following, and more.

More info: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social media monitoring platform designed for small and medium sized businesses, analysts, community managers, content marketers, and online marketers. Beevolve allows you to track your social media mentions, schedule and launch social media posts, and measure resulting conversion, engagement, and sales metrics, social sentiment, buzz, and more of all your posts.

To learn more, visit this site: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you see how brands are mentioned on the social web.

HowSociable displays brand viability metrics on 35+ social media sites. It delivers you a “social magnitude” score that lets you know how well you are doing on social media.

Visit this website for more details: HowSociable

Mention

(Mention)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

Visit this website to learn more: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a great analytics software application, it can also monitor posts made to your social accounts.

Hootsuite has published a useful step-by-step tutorial on tracking social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you add follow, like, and share social media buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you analyze how your campaigns are performing on the Facebook platform.

(Facebook.com – Insights)

The Facebook Insights dashboard tracks displays data about your audience on Facebook to help you with your marketing efforts.

You can use Page Insights to see which of your posts have the most likes, shares, and comments and to learn about your about your audience. You can then use this information to publish content when your posts are most likely to reach your target audience.

To learn more, visit this website: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and provides a monthly breakdown of your followers, tweet impressions, profile views, tweets, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.

(Twitter Analytics – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics lets you better understand how your channel is performing on the YouTube platform.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the real-time, overview, earnings, engagement, and watch-time reports.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you see what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn what your customers want.

Visit this website to learn more: Pinterest Analytics

Additional Social Media Services And Tools

New tools and technologies are being launched each year to help businesses take advantage of social media.

Here are some other social media applications. Keep in mind that web technologies change. If any of the tools below change, please let us know.

Wunderlist

Wunderlist is a task management tool with a social twist. Create professional and personal task lists and share your lists with family, colleagues and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ technology enables customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can track conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash links brands looking for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands positive media attention.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contax.io monitors your followers and friends on Twitter and provides detail that helps you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and discussions on social media channels like Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.

Disqus

Disqus is a social tool that aims to help improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a collaboration app for creatives. If you work with sounds, images, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.

Meltwater Icerocket

Icerocket is a social media search engine which lets you search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a Pinterest marketing, management, and analytics tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results across the Pinterest network.

ViralWoot

Viralwoot is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. ViralWoot lets you view the performance of your pins using the built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, search queries, hashtags, and keywords are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their performance results using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (Sparkcentral, TweetDeck, MarketMeSuite, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find a targeted audience, measure and manage your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Find new and related topics, discover influencers, and get insights into the communities that matter to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, fast, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their prospects, social networks, and customers.

Tweepi

Tweepi provides different ways of searching for users that might have an interest in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and interested users may check your profile and follow back.

Followadder

Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search many relevant business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. Discover which of your tweets, posts, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall is based in the UK and lets users on Twitter access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam is a tool that displays search results based on what your friends share on top of your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your top performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.

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