Category: WordPress Plugins

In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.

In this section, we look at a number of tracking tools, services and applications that allow you to:

• Search, find, sort, filter and organize users according to demographic criteria, their interests and behavior, etc.
• Monitor and listen to online social conversations
• Identify key buying signals.

With this information, you can start meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual technologies you can use to monitor social media content. If you’ve been looking for cost-effective ways to increase sales with social media, then check out our list of 25+ free or cost-effective social media monitoring tools and resources.

Social Media Tracking Tools For WordPress

(Discover what consumers are saying about you, your brand, and your competition on social media)

Is there a free, easy and simple way to know what is happening in your industry or niche that can save you time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with news about all kinds of topics, staying informed about people and companies, and monitoring what is being published online about you and your business. Google Alerts is also free.

Google Alerts is not only only a useful tool for helping you manage your reputation online, but also for receiving information about people, brands, companies, and any other topic you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) crawl a new web site, news update, press release, blog post, a video, tweet, or any other content related to that topic, it will automatically send you an email or RSS update.

If you want to learn how to set up Google alerts, see this simple tutorial: How To Set Up A Google Alert - 3 Quick And Easy Steps

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management platform that lets you manage all of your social profiles from a single dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a web browser extension.

More info: Buffer

Social Metrics Pro

(Social Metrics Pro Social Media Analytics Plugin For WordPress)

SocialMetrics is a plugin for WordPress that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your WordPress Admin Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.

To learn more about Social Metrics, refer to this article: SocialMetrics WordPress Social Media Analytics Plugin

Sociocaster

(Sociocaster – Social media management for internet marketers)

Posting to WordPress, Linkedin, Twitter, and Facebook is time-consuming. To get all these tasks done usually requires using different web applications, or software, plugins. With Sociocaster, you can do this all from one dashboard with just a few clicks.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful social and marketing features: a powerful visual designer, the ability to spy on your competition, bulk content import & schedule feature, unlimited social media account management (agency license), and more.

Visit this website to learn more: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.

To learn more, go here: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can organize your data by business or customers, and track your own social profiles as well as competitor profiles.

More info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Go here for more information: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.

Go here for more information: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social media monitoring platform for SMBs, community managers, content marketers, online marketers, and analysts. It lets you monitor your brand mentions, schedule and launch social media posts, and measure sales and engagement, social buzz, sentiment, etc. for your posts from one platform.

For more details, go here: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that allows you to monitor brand mentions on the social web.

HowSociable displays brand viability metrics across 36 social media channels. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.

Go here for more info: HowSociable

Mention

(Mention)

Mention is a social monitoring tool for all kinds of businesses, agencies, CEOs, marketers, etc..

Mention uses algorithms that take billions of data points into account, so when someone mentions your keyword online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

For more details, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a free and powerful web analytics tool that tracks and reports web page views, visitor behavior, web traffic, where web visitors come from, etc., it can also track links posted from your website to your social media sites.

Visit the Hootsuite blog to view a great six-step guide on how to track your social media links with Google Analytics.

Facebook Insights

(Facebook)

Facebook not only lets you integrate share, follow, and like social media plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you see how your site is performing on the Facebook platform.

(Facebook Insights)

The Facebook Page Insights dashboard provides multiple metrics and analytics that can help you better understand metrics about page performance. You can then use this information to improve your marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most likes, shares, and comments and to learn about user demographics. You can then use this data to publish more of the type of content that your audience is interested in.

Visit this website to learn more: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and provides a breakdown of your top tweets, followers, tweet impressions, profile views, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.

(Twitter Analytics – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics lets you better understand how your channel is performing on YouTube.

You can measure traffic sources, demographics, views, how many minutes users watch videos, estimated revenue from playbacks, and more.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. You can use the information to improve the way you pin.

Go here for more details: Pinterest Analytics

Other Social Media-Related Tools And Services

New tools and technologies are being launched each year to help businesses take advantage of social media.

Here are some other social media-related tools. Keep in mind that web technologies continually evolve. If anything changes in the list below, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. It lets you create professional and personal lists and share these lists with friends, family and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can monitor conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers can choose the kinds of opportunities they are open to being contacted about.

BrandWatch

BrandWatch is a social media monitoring platform that lets marketers capture, analyze and share insights from social data to better prove the value of marketing in the socialsphere.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action and participation.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and view Twitter analytics data.

Contax.io

Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that can help you decide when to follow back.

Conversocial

Never miss another comment about your brand. Conversocial lets you manage customer service flow and discussions on social media channels like Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make informed business decisions.

Disqus

Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Meltwater Icerocket

Meltwater IceRocket is a social media search engine which lets you search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring tool for Pinterest. It lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance across the Pinterest network.

Viralwoot

ViralWoot (formerly Pinwoot) is a Pinterest-based social media marketing platform for small and medium-sized businesses. Multiple accounts can be added to the tool and you can view the performance of your pins using the built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for specific keywords, searches, and hashtags. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole is a real-time social media search monitoring tool that lets users track URLs, #hashtags, and keywords on Twitter and Instagram. Analytic results are presented in an easy to understand visual reports.

Riffle

Riffle integrates with 16 Twitter platforms (SocialEngage, SocialFlow, Lithium, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, online merchants, and consumers by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in one place.

SocialBakers

SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through the social noise, find conversations that matter, measure their online reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Discover influencers, find new and related topics, and get insights into the audiences that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their customers, prospects, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides you with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in many relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other service you use. Find out which of your tweets, posts, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall lets users on Twitter access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam gives you search results based on what your friends share on top of your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet is a simple social monitoring tool that shows your best performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.

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