Category: WordPress Plugins

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we look at a number of tracking tools that let you:

• Search, find, sort, organize and target users according to specific demographics, their interests and behavior, etc.
• Monitor and listen to social conversations online
• Identify key buying signals.

With this information, you can start meaningful conversations with buyers and pitch them your message.

Let’s move on now to some of the actual tools and applications you can use to monitor social media activity. If you’ve been looking for cost-effective ways to improve your business results with social media, then here are the best social analytics tools & resources.

Social Media Resources For Business Owners

(Discover what consumers are saying about you, your business, or your competition on social media)

Is there a free, simple and easy way to find out what is going on in your industry or niche that will save you a massive amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is simple, useful and free tool from Google that lets you keep up with news about all kinds of topics, stay informed about people, brands and companies, and track what other people publish online about you and your business.

Google Alerts is not only great for managing your reputation online, but also for receiving the latest news about people, brands, companies, or any topic you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web page, blog post, news update, press release, a tweet, video, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on how to create a Google alert here: How To Set Up A Google Alert - 3 Easy Steps

Hootsuite

(Hootsuite)

Hootsuite is a social management platform that lets you manage all of your social profiles from a single dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more details, go here: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. You add updates to your Buffer queue and Buffer will post the content for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app.

For more information, go here: Buffer

SocialMetrics

(SocialMetricsPro WordPress Social Analytics Plugin)

Social Metrics is a WordPress plugin that monitors social signals from leading social media networks like Facebook, Google Plus, Twitter, StumbleUpon, LinkedIn, Pinterest, and Digg.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.

We have written a comprehensive article on Social Metrics. If you would like to learn more go here: Social Metrics

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Sociocaster is easy to use and works in any business marketing campaign. You can easily schedule messages, engage your audiences, manage your social networks, and measure ROI from one easy-to-use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: pre-made image-sharing templates, popular Twitter topics discovery tool, built-in retweets, favorites, likes, and comments tool, agency license to manage unlimited social media accounts, and much more.

More information: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management and reporting tool that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track competitor profiles in addition to your own.

More information: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, URL, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

Visit this site to learn more: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.

More info: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social monitoring tool designed for SMBs, content marketers, community managers, online marketers, and analysts. Beevolve allows you to monitor your brand mentions, schedule and launch social media posts, and measure sales, engagement, and conversion metrics, buzz, sentiment, and more of all posts.

Go here for more info: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social measuring tool that lets you see brand mentions on the social web.

HowSociable.com displays brand viability metrics on dozens of social media channels and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing across those social media sites, and what areas can be improved.

More information: HowSociable

Mention

(Mention)

Mention provides social media monitoring for every type of business, CEOs, agencies, marketers, etc., and allows anyone to know what’s being said about them online and on social media in real time.

Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention offers apps for both desktop and mobile users.

Go here for more information: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that powerful tools like Google Analytics can also help track posts made to your social accounts.

Hootsuite has published a useful 6-step tutorial on tracking your social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook.com)

Facebook not only lets you add like, follow, and share social media buttons and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you see how your site is performing on Facebook.

(Facebook – Insight Types)

The Facebook Page Insights dashboard tracks when your target audience is on Facebook to help improve your marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which have attracted the most comments, shares, and likes and to learn about your user demographics. You can then use this data to create more of the types of posts that your audience is hungry for.

More info: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and gives you a monthly breakdown of your followers, tweets, profile views, tweet impressions, and top tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter.com – Tweet activity)

For more information, go here: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics provides analytics to video publishers.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real-time, engagement, earnings, and watch-time reports.

More information: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you explore what Pins and boards people like most, and what they save from your website. With Pin insights, you can get information that helps you learn what your audiences want.

More information: Pinterest Analytics

Additional Social Media-Related Tools & Services

New tools and technologies are being developed each year to help businesses take advantage of social media.

Here are some other social media-related applications. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional to-do lists and share these lists with friends, family and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, ”what keywords do we use to make our content discoverable?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, publish and schedule updates, monitor conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the kinds of opportunities they would like to be contacted about.

BrandWatch

BrandWatch is a social media monitoring platform that lets marketers capture, analyze and share insights from social data to better evaluate the value of marketing social.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action and participation.

CircleCount

CircleCount is a Google Plus education resource. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io tracks your friends and followers on Twitter and provides detail to help you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and discussions on social media channels like Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, marketing, and customer service..

Disqus

Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. If you work with videos, images, or sounds, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.

Icerocket

Icerocket is a social search engine which lets you search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre lets you capture conversations from the social web.

TailWind

Tailwind is a social media monitoring application for Pinterest. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across Pinterest.

Viralwoot

Viralwoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, find which are your top performing boards and pins, connect with influencers, and more.

TweetReach

TweetReach allows you to measure the reach of your tweets for keywords, searches, and hashtags. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.

Keyhole

Keyhole is a real-time social media search tracking service that allows you to track URLs, keywords, and #hashtags on Twitter and Instagram. Analytics are displayed in an easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (Twitter.com, SocialFlow, Salesforce Desk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links consumers, bloggers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, listen into the conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides fast, affordable, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their customers, social networks, and prospects.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search for followers on Twitter in dozens of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. You can quickly know which of your posts, tweets, videos or photos get the most engagement.

TwitterFall

Twitterfall lets Twitter users view upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam gives you search results of what your friends are sharing above your normal search results.

Addictomatic

Addict-o-matic lets you instantly create a page with the latest buzz on any topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.

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