Category: Social Media Plugins

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we examine a number of tracking tools, services and applications that let you:

• Search, find, sort, filter and organize users according to demographic criteria, their interests and behavior, etc.
• Monitor and listen to online social conversations
• Identify key buying signals.

With this information, you can start meaningful conversations with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you are looking for ways to improve your business results using social media, then here are 25+ social management tools and resources for measuring your social marketing.

WordPress And Social Media – Useful Resources For Measuring Social Performance

(Discover what consumers are saying about you, your business, or your competitors on social media)

Wouldn’t it be great if there was a free, easy and simple way to know what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and monitoring what other people are saying online about you and your business. It’s also free.

Google Alerts is not only only a great tool for helping you manage your reputation online, but also for automatically sourcing news about people, brands, companies, or any other subject you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web site, blog post, news update, press release, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

To learn how to set up alerts with Google, see this tutorial: Google Alerts – A Simple And Easy Step-By-Step Guide

Hootsuite

(Hootsuite)

Hootsuite is a social management application that lets you manage all of your social media activities from an intuitive dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more info: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will post it for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a web browser extension and as a mobile app for iOS and Android devices.

Go here to learn more: Buffer

SocialMetricsPro

(Social Metrics Pro WordPress Social Analytics Plugin)

SocialMetrics is a WordPress plugin that monitors social signals from leading social networks like Google+, Twitter, Facebook, StumbleUpon, LinkedIn, Digg, and Pinterest.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.

We have written a comprehensive article about Social Metrics. For more info, see this article: SocialMetrics WordPress Social Plugin

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social media networks, schedule post messages, engage with audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: professional image-sharing designs, Facebook fanpage search tool, advanced link share customization for Facebook, unlimited social media account management (agency license), and more.

Visit this website to learn more: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.

For more details, go here: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management and reporting tool that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.

Go here for more information: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More information: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

For more details, go here: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social media monitoring tool for SMBs, community managers, content marketers, analysts, and online marketers. Beevolve lets you monitor your brand mentions, schedule and launch social media posts, and measure engagement and sales, sentiment, social buzz, etc. for your posts from a single platform.

More info: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that allows you to monitor how your brand is mentioned on the social web.

How Sociable displays brand viability metrics across more than 35 social channels and delivers you a “social magnitude” score that lets you know how well you are doing on those social sites, and which sites can be improved.

For more information, go here: HowSociable

Mention

(Mention)

Mention provides social media monitoring for businesses, marketers, CEOs, agencies, etc..

Mention uses algorithms that take billions of data points into account, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention is cross-device compatible.

More information: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a web analytics application, it can also monitor your social campaigns.

Hootsuite has published a simple six-step tutorial that shows you how to track social media links with Google Analytics here.

Facebook Insights

(Facebook)

Facebook not only lets you integrate share, like, and follow social media buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your campaigns are performing on Facebook’s platform.

(Facebook – Insight Types)

The Facebook Page Insights dashboard provides multiple metrics and analytics that can help you analyze page metrics like page likes, engagement, post reach, etc.. You can then use this information to improve your marketing efforts.

You can use Page Insights to see which of your posts have the most shares, comments, and likes and to learn about your about your audience. You can then use this data to publish content when your content is most likely to reach your target audience.

To learn more, go here: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and provides a breakdown of your followers, profile visits, top tweets, tweet impressions, and tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.

(Twitter – Tweet activity)

Go here for more information: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics provides analytics to publishers.

You can measure viewer demographics, views, sources of traffic, earnings from video playbacks, how many minutes users watched a video, etc.

More information: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, what devices people are using, and how much traffic your site gets when you pin new content. With Pin insights, you can get information that helps you learn what your audiences want.

Go here for more info: Pinterest Analytics

Additional Social Media Services And Web Applications

New tools and technologies are being developed each year to help businesses take advantage of social media.

The list below contains a number of other social media services. Keep in mind that web technologies change. If anything changes in the list below, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional task lists and share these lists with family, friends and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can publish and schedule updates, track conversations, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash connects brands searching for ways to promote their services and products with bloggers who are willing to write content aimed at bringing brands positive media attention.

BrandWatch

accurately tap into the power of social listening about your brand, your market, or your products.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action and participation.

CircleCount

CircleCount is a Google+ education tool. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contaxio monitors your followers and friends on Twitter and provides detail that can help you decide when to follow back.

Conversocial

Never miss another comment about your brand. Conversocial lets you manage customer service flow and discussions on social media channels such as Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Icerocket

Meltwater IceRocket is a social media search engine which allows you to search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Instagram, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring tool for Pinterest users. It lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across the Pinterest network.

ViralWoot

Viralwoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing boards and pins, connect with influencers, and more.

TweetReach

TweetReach allows you to measure how well your tweets, hashtags, search queries, and keywords are performing on Twitter. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole is a real-time social media tracking service that lets users track URLs, keywords, and #hashtags on Twitter and Instagram. Analytic results are displayed in an easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (Mention, Spredfast, MarketMeSuite, etc) and provides you with Twitter analytics, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, bloggers, and online merchants by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in one place.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, listen into the conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Discover influencers, find new and related topics, and get insights into communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, fast, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their customers, prospects, and social networks.

Tweepi

Tweepi provides multiple ways to search for users that could be interested in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile and email notifications, and interested users can check your profile and follow back.

Followadder

Followadder provides you with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search many relevant business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. You can quickly know which of your posts, tweets, photos, or videos get the most engagement.

TwitterFall

Twitterfall allows Twitter users to access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam is a tool that displays search results of what your friends are sharing above your normal search results.

Addict-o-matic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.

MyTopTweet

MyTopTweet displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.

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