Category: Social Media Plugins

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we look at a number of monitoring tools that let you:

• Search, find, sort, filter and organize users according to demographics, their interests and behavior, etc.
• Monitor online social conversations
• Identify consumer buying signals.

This information will allow you to start a meaningful conversation with buyers and pitch them your message.

Let’s move on now to some of the actual technologies you can use to monitor social media content. If you’ve been looking for cost-effective ways to improve your business results using social media, then here are 29 free or cost-effective social media management tools and resources.

Social Media Tracking Tools For WordPress Users

(Discover what consumers are saying about you, your brand, and your competition on social media)

Wouldn’t it be great if there was a free, easy and simple way to know what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the simplest and most useful tools available online for keeping up with news and information about all kinds of topics, staying informed about people, brands and companies, and monitoring what is being written online about you and your business. It’s also free.

Google Alerts is not only only a great tool for managing your reputation online, but also for sourcing information about people, brands, companies, and any topic you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web page, press release, news update, blog post, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

If you need to learn how to set up alerts with Google, see this simple step-by-step tutorial: A Simple And Easy Tutorial On Setting Up Google Alerts

Hootsuite

(Hootsuite.com)

Hootsuite is a social management platform that lets you manage all of your social media profiles from one dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more information, go here: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will then post the content for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a web browser extension and as a mobile app.

More info: Buffer

SocialMetricsPro

(Social Metrics)

Social Metrics is a WordPress plugin that tracks social signals from many leading social media networks like Facebook, GooglePlus, Twitter, Pinterest, LinkedIn, Digg, and StumbleUpon.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.

We have written a detailed article about Social Metrics Pro. Go here to learn more: SocialMetricsPro

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Posting to your WordPress, Linkedin, Facebook, and Twitter accounts is time-consuming and to get all of these tasks done usually requires different web apps, plugins, or software. Sociocaster lets you do it all from one dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful social and marketing features: a powerful visual designer, social stream, responsive mobile UI, unlimited social media account management (agency license), and more.

Go here for more info: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

For more information, go here: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track competitor profiles in addition to your own.

For more details, go here: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, URL, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

Go here for more details: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

More info: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social media monitoring platform for small and medium sized businesses, analysts, online marketers, community managers, and content marketers. Beevolve lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting engagement and sales, sentiment, social buzz, etc. of posts.

For more information, go here: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social measuring service that allows you to see how business or brands are mentioned on the social web.

How Sociable displays brand viability metrics. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social sites, and which sites you can improve your marketing on.

For more information, go here: HowSociable

Mention

(Mention)

Mention provides social media monitoring for every type of business, marketers, agencies, CEOs, etc., and allows anyone to know what’s being said about them on blogs, websites, news sites, Twitter, Facebook, and YouTube.

Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

More information: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that powerful applications like Google Analytics can also help you monitor social media campaigns.

Visit the Hootsuite blog for a great six-step guide on tracking social media links with Google Analytics.

Facebook Insights

(Facebook.com)

Facebook not only lets you add like, follow, and share social media buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your site is performing on Facebook’s platform.

(Facebook Insights)

Facebook Page Insights can help you better understand metrics about page performance. This helps you with your marketing efforts.

You can use Page Insights to learn about your posts — which have the most likes, shares, and comments and to learn about audience demographics. You can then use this data to publish content when your content is most likely to reach more targeted people.

Visit this site for more details: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and provides a breakdown of your followers, profile views, tweets, tweet impressions, and tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter – Tweet activity)

For more information, go here: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets video publishers better understand how their channel is performing on the YouTube platform.

You can measure traffic sources, viewer demographics, views, revenue from playbacks, how long users watched a video, and more.

Visit this site to learn more: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, what devices people are using, and how much traffic your site gets when you pin new content. With Pin insights, you can use the data to improve the way you pin.

Go here for more information: Pinterest Analytics

Other Social Media-Related Web Tools

New tools and technologies are being launched each year to help businesses make sense of social media.

The list below contains a number of other social media-related applications. Keep in mind that web technologies continually evolve. If anything changes in the list below, please let us know in the comment section.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional lists and share your lists with friends, family and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ deep data science patent protected technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, track conversations, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the kinds of opportunities they are open to being contacted about.

BrandWatch

BrandWatch is a social monitoring platform that helps marketers capture, analyze and share insights from social data to better evaluate the value of marketing in the socialsphere.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio allows you to track your followers and friends on Twitter and other social networks.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make better business decisions.

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a collaboration app for creatives. If you work with videos, audio, or images, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Icerocket

Meltwater IceRocket is a social search engine which lets you search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your company, products, or clients using a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.

Klout

Klout is a social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre lets you capture conversations from the social web.

TailWind

Tailwind is a social media monitoring tool designed specifically for Pinterest. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance.

Viralwoot

Viralwoot helps you gain more Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach lets you measure the reach of your tweets for your chosen keywords, searches, and hashtags. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole is a real-time social media search tracking tool that allows you to track keywords, URLs, and #hashtags on Twitter and Instagram. Analytics are presented in an easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured lets you analyze and understand competitors, conversations, and the audiences that matter to you across every social channel.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find the conversations that matter, measure their online reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides affordable, fast, and simple social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their social networks, prospects, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search hundreds of business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other service you use. Know which of your posts, tweets, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based service that lets Twitter users access upcoming trends and patterns posted by users.

Wajam

Wajam displays search results based on what your friends share above your normal search results.

Addict-o-matic

Instantly create a page with the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet shows your top performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using the WordPress software to grow your business online, please see our related posts section below.

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