Category: Social Media Plugins

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we examine a number of tracking tools, services and applications that allow you to:

• Search, find, sort, organize and target users according to demographics, psychographics, etc.
• Listen in on social conversations online
• Identify buying signals.

This information will allow you to start a meaningful conversation with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use for monitoring social media activity. If you’ve been looking for ways to improve your business results using social media, then here are 29 social monitoring tools for helping you gain a better understanding of your audience.

WordPress And Social Media – Useful Social Tracking Resources

(Discover what consumers are saying about you, your business, or your competitors on social media)

Is there a free, simple and easy way to access information about what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the simplest and most useful online tools available for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people, brands and companies, and tracking what is being said online about you and your business. Google Alerts is also free.

Google Alerts is not only great for managing your reputation online, but also for automatically sourcing the latest news about people, brands, companies, or any other topic you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web page, blog post, news update, press release, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

We’ve created a simple tutorial on how to create a Google alert here: A Simple & Easy Step-By-Step Guide On Setting Up Google Alerts

Hootsuite

(Hootsuite)

Hootsuite is a social management application that lets you manage all of your social profiles from an easy to use dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

To learn more, visit this site: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. You add updates to your Buffer account and Buffer will post it for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a web browser extension.

Go here for more information: Buffer

SocialMetricsPro

(SocialMetricsPro Social Media Analytics Plugin For WordPress)

SocialMetricsPro is a plugin for WordPress that monitors social signals across many leading social networks like Facebook, Twitter, Google+, LinkedIn, Digg, Pinterest, and StumbleUpon.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

We have written a detailed article on SocialMetrics. For more info, see this article: Social Metrics

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketer or business. You can easily manage your social networks, engage your audiences, schedule messages, and measure ROI from one easy to use dashboard.

Sociocaster includes lots of powerful social and marketing features: image-sharing design templates, viral video search tool, built-in retweets, likes, comments, and favorites checking tool, agency license to manage unlimited social accounts, and much more.

To learn more, visit this site: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.

Go here for more information: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management and reporting tool that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track competitor profiles in addition to your own.

More information: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, who they follow, etc., compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

Go here to learn more: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.

To learn more, visit this website: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social monitoring tool for SMBs, community managers, analysts, online marketers, and content marketers. It allows you to track your social media mentions, schedule and launch social media posts, and measure sales and engagement, sentiment, buzz, etc. of all your posts from a single platform.

For more information, go here: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that allows you to monitor brand mentions across various social media properties.

HowSociable displays brand viability metrics and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing across social sites.

For more information, go here: HowSociable.com

Mention

(Mention.com)

Mention provides media monitoring for all kinds of businesses, marketers, agencies, CEOs, etc..

Mention uses algorithms that take billions of data points into account, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention offers apps for mobile devices and desktop users.

More info: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that powerful, free software applications like Google Analytics can help you monitor links posted from your website to your social sites.

Hootsuite has published a tutorial that shows you how to track social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social media buttons to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your site is performing on Facebook.

(Facebook – Insight Types)

The Facebook Page Insights dashboard can be viewed by any page administrators and can help you improve your marketing efforts by allowing you to track active users on your Page.

You can use Page Insights to learn about your posts — which are attracting the most shares, likes, and comments and to learn about your user demographics. You can then use this information to publish targeted content when your audience is on Facebook.

Go here for more information: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and provides a breakdown of your followers, tweet impressions, profile visits, top tweets, and top tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics lets users see how their channel is performing on the YouTube platform.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, realtime, earnings, engagement, and watch-time reports.

For more details, go here: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics lets you explore what Pins and boards people like most, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. With Pin insights, you can get data about your audiences so you can learn what your customers want.

More information: Pinterest Analytics

Additional Social Media Services And Web Applications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media applications. Keep in mind that web technologies change. If anything changes in the list below, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. Create personal and professional lists and share your lists with family, colleagues and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content discoverable?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can monitor conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with your viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash connects brands searching for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands the positive media attention they are searching for.

BrandWatch

BrandWatch allows you to listen to conversations about your brand, your products or your market with pinpoint accuracy.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action and participation.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio allows you to track your friends and followers on Twitter and other social networks.

Conversocial

Never miss another comment about your brand. Conversocial lets you manage customer service flow and discussions on social media channels like Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a free service that connects people online through blog comments and discussions. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a collaboration app for creatives. If you work with audio, videos, or images, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Meltwater Icerocket

Meltwater IceRocket is a social media search engine which lets you search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Twitter, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a Pinterest marketing, management, and analytics tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across Pinterest.

ViralWoot

Viralwoot (formerly Pinwoot) is a social media marketing tool that lets business using Pinterest schedule, promote, manage and grow their accounts. Multiple accounts can be added to the tool and you can view the performance of your pins with the built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for keywords, hashtags, and searches. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.

Keyhole

Keyhole is a real-time social media search tracking application that allows users to track URLs, hashtags, and keywords on Twitter and Instagram. Analytics are displayed using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with over a dozen Twitter platforms (SocialEngage, Spredfast, Lithium, etc) and provides you with Twitter analytics, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, online merchants, and consumers by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find an audience, measure and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured lets you analyze and understand conversations, competitors, and the audiences that matter to you across every social channel.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find the conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter most to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring of all social media and mainstream news, including GooglePlus, Facebook, Twitter and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their customers, social networks, and prospects.

Tweepi

Tweepi provides multiple ways to search for users that might have an interest in your brand. After finding your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and interested users can check your profile and follow you back.

Followadder

Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search dozens of business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts and any other social service you use. You can quickly discover which of your posts, tweets, videos or photos get the most engagement.

TwitterFall

Twitterfall is based in the UK and allows users on Twitter to access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam displays search results based on what your friends share above your normal search results.

Addict-o-matic

Addictomatic lets you instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other posts we have published here on WPCompendium.org.

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