Category: Social Media Plugins

In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools, services and applications that allow you to:

• Search, find, segment, organize and target users according to specific demographics, their interests and behavior, etc.
• Listen to online social conversations
• Identify consumer buying signals.

This information lets you start a meaningful conversation with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you are searching for cost-effective ways to increase sales with social media, then here are 30 social analytics tools and resources
for businesses and WordPress users.

29 Social Media Tracking Resources For WordPress Users

(Discover what people are saying about you, your business, or your competitors on social media)

Is there a free, easy and simple way to access information about what is going on in your industry or niche that will save you time doing research? Yes, there is. It’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is a free, simple and useful tool for keeping up-to-date with news about all kinds of topics, staying informed about people, brands and companies, and monitoring what is being said online about you and your business.

Google Alerts is not only great for helping you manage your reputation online, but also for gathering news about people, companies, or any topic you are following.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) crawl a new web site, news update, press release, blog post, a video, tweet, or any other content related to that topic, it will automatically send you an email or RSS update.

We’ve created a simple step-by-step tutorial on how to set up alerts with Google here: How To Set Up Google Alerts In Three Quick And Easy Steps

Hootsuite

(Hootsuite)

Hootsuite is a social management application that lets you manage all of your social media profiles from an easy to use dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Visit this site for more information: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. Add updates to your Buffer account and it will be posted for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app for Android and iOS devices.

Go here to learn more: Buffer

Social Metrics

(SocialMetrics WordPress Social Plugin)

Social Metrics is a WordPress plugin that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.

We have written a comprehensive article on SocialMetrics here: Social Metrics

Sociocaster

(Sociocaster)

Posting to your Facebook, Linkedin, WordPress, and Twitter accounts can be very time-consuming. To get all of these tasks done usually requires using different web applications, and software, plugins. Sociocaster lets you do it all from one single dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful marketing and social features: a powerful visual designer, the ability to spy on your competition, bulk content importing and scheduling, agency license to manage unlimited social media accounts, and much more.

More information: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

Go here for more info: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track your own social profiles as well as competitor profiles.

More info: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, URL, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

More information: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, understand who you are following, and more.

For more details, go here: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social monitoring platform for SMBs, content marketers, community managers, analysts, and online marketers. It lets you track your brand mentions, schedule and launch social media posts, and measure resulting engagement, sales, and conversion metrics, buzz, sentiment, and more for your posts from one platform.

Go here to learn more: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that lets you see how brands are mentioned across different social platforms.

HowSociable displays brand viability metrics. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and what areas can be improved.

More information: HowSociable

Mention

(Mention)

Mention is a social media monitoring tool for businesses, marketers, CEOs, agencies, etc., and allows anyone to know what’s being said about them online and on social media in real time.

Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows collaborative monitoring (assigning mentions with different team members and sharing alerts), and is cross-device compatible.

More info: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a web analytics tool, it can also track your social campaigns.

Visit the Hootsuite blog for a great step-by-step tutorial on how to track social media links with Google Analytics.

Facebook Insights

(Facebook)

Facebook not only lets you add like, follow, and share social plugins and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your content is performing on Facebook.

(Facebook – Insight Types)

The Facebook Page Insights dashboard lets you see displays data about your audience on Facebook to help improve your marketing efforts.

You can use Page Insights to learn about your posts — which are attracting the most comments, likes, and shares and to learn about your about your audience. You can then use this data to publish content when your posts are most likely to reach your target audience.

For more information, go here: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and gives you a break down of your tweets, followers, profile visits, tweet impressions, and tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.

(Twitter.com – Tweet activity)

To learn more, visit this website: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics lets publishers see how their channel is performing on the YouTube platform.

You can measure demographics, traffic sources, views, video viewing time, revenue from playbacks, etc.

For more information, visit this site: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you see what people like from your profile, what they save from your website, and how much traffic your site gets when you pin new content. With Pin insights, you can get data about your audience and learn what they want more of.

Visit this website to learn more: Pinterest Analytics

Other Social Media-Related Web Applications

New tools and technologies are being developed each year to help businesses make sense of social media.

Here are some other social media applications. Keep in mind that web technologies are continually evolving. If any of the tools below change, please contact us.

Wunderlist

A task management tool with a social twist. Create professional and personal lists and share your lists with family, colleagues and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology allows customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, ”what keywords do we use to make content discoverable?”, etc.

ViralHeat

Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can track conversations, access metrics and KPI, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the types of opportunities they would like to be contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action and participation.

CircleCount

CircleCount is a Google+ education resource. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io monitors your friends and followers on Twitter and provides detail to help you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and discussions on social media channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.

Icerocket

Meltwater IceRocket is a social search engine which allows you to search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, company, or products using a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a Pinterest management, analytics, and marketing tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.

Viralwoot

Viralwoot helps you gain more Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach allows you to measure the reach of your tweets for specific keywords, hashtags, and search queries. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole is a real-time social media tracking application that lets users track keywords, URLs, and #hashtags on Twitter and Instagram. Analytic metrics are presented using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with over a dozen Twitter platforms (Sparkcentral, Attensity, Twilert, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured lets you analyze and understand competitors, the audiences, and conversations that matter to you across all social channels.

SocialBakers

SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, find conversations that matter, measure digital reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides fast, affordable, and simple social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their customers, prospects, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides users with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search for Twitter followers in dozens of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. Learn which of your posts, tweets, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall lets Twitter users view upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that gives you search results based on what your friends share on top of your normal search results.

Addictomatic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly lets you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about the benefits of using the WP web site management software to grow your business online, please see other tutorials we have published here on WPCompendium.org.

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