Category: Social Media Plugins

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we look at a number of monitoring tools, services and applications that allow you to:

• Search, find, sort, organize and target users according to demographic criteria, psychographics, etc.
• Monitor social conversations online
• Identify consumer buying signals.

With this information, you can start a meaningful conversation with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use to monitor social media content. If you are looking for ways to increase sales with social media, then here are more than 25 social analytics tools & resources for measuring, tracking and improving your social marketing ROI.

Social Media Measurement Tools For WordPress Users

(Discover what consumers are saying about you, your business, or your competitors on social media)

Wouldn’t it be great if there was a free, simple and easy way to find out what is going on in your industry or niche that could save you time doing research? Well, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with news about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are publishing online about you and your business. Google Alerts is also free.

Google Alerts is not only great for helping you manage your reputation online, but also for gathering news about people, companies, or any other subject you are interested in.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) crawl a new web site, press release, news update, blog post, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

To learn how to set up alerts with Google, see this simple step-by-step tutorial: How To Set Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social management application that lets you manage all of your social media profiles from one dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more details: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will then automatically post it for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a browser extension.

More information: Buffer

Social Metrics Pro

(SocialMetrics Social Plugin For WordPress)

Social Metrics is a WordPress plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WordPress Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.

We have written a detailed article about SocialMetricsPro here: SocialMetricsPro WordPress Social Media Analytics Plugin

Sociocaster

(Sociocaster)

Posting to WordPress, Facebook, Twitter, and Linkedin is time-consuming and to get all these tasks done usually requires using different web applications, or software, plugins. With Sociocaster, you can do this all from one dashboard with just a few clicks.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful marketing and social features: a powerful visual designer, royalty-free picture search tool, advanced link share customization for Facebook, unlimited social media account management (agency license), and much more.

Go here to learn more: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can organize your data by business or customers, and track competitor profiles in addition to your own.

Go here for more info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Go here to learn more: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.

More info: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social monitoring tool for small and medium sized businesses, analysts, community managers, content marketers, and online marketers. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure sales and engagement, sentiment, buzz, etc. of posts from one platform.

For more details, go here: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social monitoring service that lets you see how your brand is mentioned across different social media platforms.

HowSociable.com displays brand viability metrics across 30+ social media channels. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which channels you can improve your marketing on.

Visit this site to learn more: HowSociable

Mention

(Mention)

Mention is a social media monitoring tool for every kind of business, CEOs, agencies, marketers, etc..

Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

For more details, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a free and powerful web analytics tool, it can also track your social media campaigns.

Hootsuite has published a six-step guide on tracking social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook.com)

Facebook not only lets you integrate follow, like, and share social buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you understand how your campaigns are performing on Facebook.

(Facebook – Insight Types)

Facebook Insights can be viewed by any admins a page and can help you improve your marketing efforts by allowing you to analyze metrics like engagement, page likes, post reach, etc.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most likes, shares, and comments and to learn about your the demographics of your audience. You can then use this information to publish content when your content is most likely to reach your target audience.

For more details, go here: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and gives you a monthly break down of your followers, profile views, tweet impressions, top tweets, and top tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter Analytics – Tweet activity)

Visit this site to learn more: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics provides analytic reports to video publishers.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real-time, revenue, engagement, and watch-time reports.

For more details, visit this website: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics lets you see what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get information that helps you learn what your audiences want.

More info: Pinterest Analytics

Other Social Media Services And Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media tools. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. Create personal and professional to-do lists and share these lists with family, friends and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, schedule and publish updates, track conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the kinds of opportunities they would like to be contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio can be used to track your friends and followers on Twitter and other social networks.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, marketing, and customer service..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.

Icerocket

Icerocket is a social search engine which allows you to search Facebook, Twitter, the blogosphere, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, company, or clients using a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a social media monitoring tool for Pinterest. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance.

Viralwoot

Viralwoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. You can add multiple accounts and view the performance of your boards and pins using the built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for hashtags, search queries, and keywords. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole is a real-time social media search monitoring service that lets users track URLs, keywords, and #hashtags on Twitter and Instagram. Users can view their performance results using easy to understand visual reports.

Riffle

Riffle integrates with 16 Twitter platforms (Twitter.com, Shoutlet, Salesforce Desk, etc) and provides you with Twitter analytics, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to grow and manage your social media presence.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in one place.

SocialBakers

SocialBakers delivers powerful social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Discover influencers, find new and related topics, and get insights into the communities that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides simple, fast, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, social networks, and prospects.

Tweepi

Tweepi provides different ways to search for users that could have an interest in your brand. Once you find your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and if they are interested, they may check your profile and follow you back.

Followadder

Followadder provides automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search hundreds of relevant business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other social service you use. You can quickly find out which of your posts, tweets, videos or photos get the most engagement.

TwitterFall

Twitterfall allows users on Twitter to access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam gives you search results based on what your friends share above your normal search results.

Addictomatic

Instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about using the WordPress CMS software to grow your business online, please see our related posts section below.

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