Category: Social Media Plugins

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools that allow you to:

• Search, find, sort, filter and organize users according to demographics, psychographics, etc.
• Listen in on social conversations online
• Identify buying signals.

With this information, you can start meaningful conversations with prospects online and pitch them information about your products or services.

Let’s move on now to some of the actual tools and applications you can use for monitoring social media activity. If you are searching for ways to increase sales using social media, then here are more than 25 great social media management tools for businesses and WordPress users.

WordPress And Social Media Measurement

(Discover what consumers are saying about you, your business, or your competition on social media)

Is there a simple and easy way to access information about what is going on in your industry or niche that can save you a massive amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news about all kinds of topics, stay informed about people, brands and companies, and monitor what is being said online about you and your business.

Google Alerts is not only useful for managing your reputation online, but also for automatically receiving news about people, brands, companies, and any other topic you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web site, blog post, press release, news update, a tweet, video, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

If you need to learn how to set up Google alerts, see this step-by-step tutorial: A Simple & Easy Guide On Setting Up Google Alerts

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management platform that lets you manage all of your social activities from one dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

To learn more, visit this website: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. Add updates to your Buffer account and it will be posted for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for iOS and Android devices and a web browser extension.

More info: Buffer

Social Metrics

(SocialMetricsPro)

SocialMetrics is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.

We have written a comprehensive article about SocialMetrics. For more details about this useful plugin: SocialMetrics Social Plugin For WordPress

Sociocaster

(Sociocaster – Social media management for online marketers)

Sociocaster is easy to use and works for any marketing campaign. You can easily engage your audiences, schedule post messages, manage your social networks, and measure ROI from one easy-to-use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful marketing and social features: image-sharing templates, viral video finder, advanced link share customization for Facebook, unlimited social media account management (agency license), and more.

Go here to learn more: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.

Go here for more info: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can organize data by customers or business, and track your own social profiles as well as competitor profiles.

For more information, go here: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

Visit this site for more information: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

Go here for more details: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social media monitoring tool designed for SMBs, online marketers, community managers, content marketers, and analysts. Beevolve allows you to monitor your social media mentions, schedule and launch social media posts, and measure sales, conversion, and engagement metrics, sentiment, buzz, etc. for those posts from a single platform.

Go here for more details: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social measuring tool that lets you see brand mentions on the social web.

HowSociable.com displays brand viability metrics. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social sites, and what aspects of your social marketing strategy can be improved.

Visit this site to learn more: HowSociable

Mention

(Mention.com)

Mention is a social monitoring tool for businesses, marketers, agencies, CEOs, etc., and allows anyone to know what’s being said about them on blogs, websites, news, Twitter, Facebook, and YouTube.

Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention is cross-device compatible.

Go here for more details: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a great analytics application used for monitoring web traffic, visitor behaviour, unique web page views and view duration, which keyword phrases people are searching for online, etc., it can also help you track links posted from your website to your social media campaigns.

Hootsuite has published a simple 6-step guide on how to track social media links with Google Analytics here.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your content is performing on Facebook’s social platform.

(Facebook Insights)

Facebook Page Insights can be viewed by any administrators a page and can help you with your business marketing efforts by allowing you to better understand page performance.

You can use Page Insights to learn about your posts — which are attracting the most comments, shares, and likes and to learn about audience demographics. You can then use this information to publish content when your content is most likely to reach your target audience.

For more details, go here: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your tweet impressions, followers, profile visits, tweets, and tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.

(Twitter Analytics – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytic reports to video publishers.

You can see sources of traffic, views, visitor demographics, total estimated earning from video playbacks, how many minutes users watched a video, and more.

Visit this website to learn more: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you see what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audience and learn what your customers want.

For more details, visit this website: Pinterest Analytics

Additional Social Media-Related Services And Aplications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media-related tools and services. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. It lets you create personal and professional task lists and share your lists with family, friends and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, publish and schedule updates, monitor conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with your viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash connects brands searching for ways to promote their products and services with bloggers willing to write content designed to bring brands the positive attention they are searching for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contax.io tracks your friends and followers on Twitter and provides detail that can help you choose when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing customer service flow and social media discussions on channels like Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a social tool that helps improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Meltwater IceRocket is a social search engine which allows you to search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, company, or clients using a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a social media monitoring tool designed specifically for Pinterest users. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure results across the entire Pinterest network.

ViralWoot

Viralwoot is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Viralwoot lets you view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.

TweetReach

TweetReach allows you to measure how well your tweets, search queries, hashtags, and keywords are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole is a real-time social media search monitoring service that lets you track keywords, URLs, and hashtags on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find an audience, measure, manage and monetize your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured lets you analyze and understand audiences, conversations, and competitors that matter to you across every social channel.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, find the conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Discover influencers, find new and related topics, and gain valuable insights into communities that matter to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring of all social media and mainstream news, including Facebook, Twitter, Google+ and many more.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their customers, prospects, and social networks.

Tweepi

Tweepi provides a number of different ways of searching for users that could be interested in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and if they are interested, they can check your profile and follow you back.

Followadder

Followadder provides users with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search for Twitter followers in dozens of business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts and any other service you use. Learn which of your posts, tweets, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall allows users on Twitter to view upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam gives you search results of what your friends are sharing online on top of your normal search results.

Addict-o-matic

Instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet displays your top performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about the benefits of using the WP content management platform to grow your business online, please see other tutorials and articles we have published here on WPCompendium.org.

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