Category: Social Media Plugins

In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools that allow you to:

• Search, find, segment, organize and target users according to demographic criteria, psychographic indicators, etc.
• Listen to online social conversations
• Identify buying signals.

This information will allow you to start a meaningful conversation with a targeted audience and pitch them your message.

Let’s move on now to some of the actual technologies you can use to monitor social media content. If you are searching for cost-effective ways to improve your business results using social media, then check out this list of 25+ cost-effective social media monitoring tools & resources.

Essential Social Media Measurement Tools For WordPress

(Discover what consumers are saying about you, your brand, or your competitors on social media)

Wouldn’t it be great if there was a free and simple way to find out what is going on in your niche or industry that could save you a massive amount of time doing research? Well, there is. It’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the easiest and most useful tools available online for keeping up-to-date with news and information about all kinds of topics, staying informed about people and companies, and monitoring what other people are posting about you and your business online. It’s also free.

Google Alerts is not only great for helping you manage your reputation online, but also for receiving the latest news about people, companies, or any other topic you need to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web page, press release, news update, blog post, a video, tweet, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

If you need to learn how to set up Google alerts, see this simple tutorial: How To Set Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social media profiles from an intuitive dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more details, go here: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. You add updates to your Buffer queue and Buffer will then post it for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app.

Visit this site for more information: Buffer

Social Metrics Pro

(SocialMetricsPro)

SocialMetrics is a WordPress plugin that lets you track social signals from many leading social networks like GooglePlus, Facebook, Twitter, StumbleUpon, Pinterest, Digg, and LinkedIn.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.

We have written a detailed article about Social Metrics Pro. For more details about this plugin, go here: Social Metrics Pro Social Plugin For WordPress

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketer or business. You can easily manage your social media networks, schedule messages, engage your audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster includes loads of powerful marketing and social features: a powerful visual designer, Facebook fanpage finder, responsive mobile user interface, agency license to manage unlimited social media accounts, and more.

More info: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management and reporting tool that lets you track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track your own social profiles as well as profiles of others.

More info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More information: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

For more information, go here: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social monitoring platform designed for SMBs, online marketers, community managers, content marketers, and analysts. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure resulting sales and engagement, social buzz, sentiment, and more of all posts.

Go here for more details: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to monitor how business or brands are mentioned across different social platforms.

HowSociable.com displays brand viability metrics across more than 35 social sites. It gives you a “social magnitude” score that lets you know how well you are doing on social media.

Go here for more information: HowSociable.com

Mention

(Mention)

Mention provides media monitoring for all kinds of businesses, CEOs, marketers, agencies, etc., and allows anyone to know what’s being said about them online and on social media in real time.

Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

Go here to learn more: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can help track posts made from your WordPress blog to your social media sites.

Hootsuite has published a simple six-step tutorial that shows you how to track social media links with Google Analytics here.

Facebook Insights

(Facebook.com)

Facebook not only lets you add follow, like, and share social plugins and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you understand how your content is performing on the Facebook social networking platform.

(Facebook.com – Insights)

Facebook Page Insights can help you track when users are on Facebook. This helps you with your business marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which have the most comments, likes, and shares and to learn about the demographics of your audience. You can then use this information to publish more of the types of posts that your audience is interested in.

To learn more, go here: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and gives you a monthly break down of your profile visits, tweet impressions, followers, top tweets, and top tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.

(Twitter Analytics – Tweet activity)

For more details, go here: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics provides analytic reports to video publishers.

You can see sources of traffic, views, demographics, total estimated earning from playbacks, how long users watched a video, etc.

For more details, go here: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get information that helps you learn who your audience is and what they want.

More info: Pinterest Analytics

Additional Social Media Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media worth knowing about. Keep in mind that web technologies continually evolve. If anything changes in the list below, please let us know.

Wunderlist

Wunderlist is a task management tool with a social twist. Create professional and personal to-do lists and share your lists with colleagues, family and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, ”what keywords do we use to make our content discoverable?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can track conversations, access metrics and KPI, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash connects brands looking for ways to promote their services and products with bloggers willing to write content aimed at bringing brands the positive attention they are searching for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.

CircleCount

CircleCount is a GooglePlus education resource. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contaxio monitors your followers and friends on Twitter and provides detail that can help you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, then use that information to make informed business decisions.

Disqus

Disqus is a social tool that helps improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Icerocket

Icerocket is a social media search engine which lets you search Facebook, Twitter, the blogosphere, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, company, or clients using a blogger outreach software that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a Pinterest management, marketing, and analytics tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results across the Pinterest network.

Viralwoot

ViralWoot (formerly Pinwoot) is a social media marketing platform for small and medium sized businesses using Pinterest. Multiple accounts can be added to the tool and you can view the performance of your pins using the built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for keywords, search queries, and hashtags. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are presented using easy to understand visual reports.

Riffle

Riffle integrates with 16 Twitter platforms (Hootsuite, Attensity, Twilert, etc) and provides you with Twitter analytics, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in one place.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through social noise, find conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Discover influencers, find new and related topics, and get insights into the communities that matter to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their social networks, customers, and prospects.

Tweepi

Tweepi provides a number of different ways to search for users that might have an interest in your brand. Once you find your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and interested users can check your profile and follow back.

Followadder

Followadder provides you with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in dozens of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. Discover which of your tweets, posts, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is based in the UK and lets Twitter users access upcoming trends and patterns posted by other Twitter users in the form of tweets.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet is a simple social monitoring tool that shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other articles and tutorials we have published here on WPCompendium.org.

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