Category: WordPress & Social Media

In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools, services and applications that allow you to:

• Search, find, segment, organize and target users according to specific demographics, psychographics, etc.
• Monitor social conversations online
• Identify buying signals.

With this information, you can engage in meaningful conversations with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are searching for better ways to increase sales using social media, then check out our list of 25+ social media analytics tools and resources.

WordPress And Social Media – Useful Social Monitoring Tools

(Discover what people are saying about you, your brand, or your competition on social media)

Wouldn’t it be great if there was a free, easy and simple way to access information about what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news about all kinds of topics, stay informed about people, brands and companies, and track what is being said online about you and your business.

Google Alerts is not only great for helping you manage your reputation online, but also for automatically sourcing news about people, brands, companies, and any subject you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots index a new web page, news update, press release, blog post, a video, tweet, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

We’ve created a simple step-by-step tutorial on setting up alerts with Google here: A Simple And Easy Guide On How To Set Up Google Alerts

Hootsuite

(Hootsuite.com)

Hootsuite is a social management application that lets you manage all of your social media profiles from a single dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more information, go here: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. You add updates to your Buffer account and it will be posted for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.

More info: Buffer

SocialMetricsPro

(SocialMetricsPro WordPress Social Analytics Plugin)

Social Metrics is a plugin for WordPress that lets you monitor social signals from many leading social networks like Twitter, Facebook, GooglePlus, StumbleUpon, LinkedIn, Digg, and Pinterest.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.

We have written a detailed article on Social Metrics Pro here: Social Metrics Pro WordPress Social Plugin

Sociocaster

(Sociocaster – Social media management for online marketers)

Posting to WordPress, Facebook, Twitter, and Linkedin can be very time-consuming. To get all of these tasks done usually requires using different software, plugins, or web apps. With Sociocaster, you can do this all from one single dashboard with just a few clicks.

Sociocaster includes powerful marketing and social features: professional image-sharing templates, popular Twitter topics discovery tool, advanced link share customization for Facebook, unlimited social media account management (agency license), and much more.

Go here for more details: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track your own social profiles as well as profiles of others.

Go here for more details: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

For more information, go here: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

Go here for more details: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social media monitoring platform for small and medium sized businesses, content marketers, community managers, analysts, and online marketers. It allows you to track your brand mentions, schedule and launch social media posts, and measure resulting engagement and sales, sentiment, buzz, and more for your posts.

More info: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social measuring service that allows you to monitor brand mentions across different social media properties.

HowSociable.com displays brand viability metrics. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.

To learn more, visit this website: HowSociable.com

Mention

(Mention.com)

Mention allows anyone to know what’s being said about them online and on social media.

Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have access to real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring (e.g. sharing alerts with other team members), and is cross-device compatible.

For more details, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only an analytics application that tracks and reports visitor behavior, web page views, web traffic, what visitors are searching for in your website, etc., it can also monitor posts made from your WordPress website or blog to your social media accounts.

Hootsuite has published a simple tutorial that shows you how to track social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social media plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your content is performing on Facebook’s platform.

(Facebook – Insight Types)

Facebook Insights tracks when your target audience is on Facebook to help you with your business marketing efforts.

You can use Facebook’s Page Insights to see which of your posts have the most shares, likes, and comments and to learn about your the demographics of your audience. You can then use this information to publish relevant posts to Facebook users.

Go here for more info: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and provides a monthly breakdown of your tweet impressions, tweets, followers, profile visits, and tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.

(Twitter – Tweet activity)

For more details, go here: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets video publishers better understand how their channel is performing on YouTube.

You can monitor views, audience demographics, sources of traffic, earnings from video playbacks, average video viewing time, and more.

More information: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. You can use the information to improve the way you pin.

For more information, go here: Pinterest Analytics

Additional Social Media-Related Tools & Services

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media tools. Keep in mind that web technologies change. If anything changes in the list below, please let us know.

Wunderlist

A task management tool with a social twist. It lets you create professional and personal lists and share these lists with family, colleagues and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, monitor conversations, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with your viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the types of opportunities they would like to be contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that can help you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a free service that connects people online through blog comments and discussions. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Meltwater Icerocket

Meltwater IceRocket is a social media search engine which allows you to search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a social media monitoring application designed specifically for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results across Pinterest.

Viralwoot

ViralWoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach allows you to measure the reach of your tweets for search queries, keywords, and hashtags. TweetReach estimates the potential reach of your tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are presented to users in an easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with over a dozen Twitter platforms (Hootsuite, TweetDeck, MarketMeSuite, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured lets you analyze and understand audiences, competitors, and conversations that matter to you across every social channel.

SocialBakers

SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find conversations that matter, measure their online reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and get insights into the audiences that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their customers, prospects, and social networks.

Tweepi

Tweepi provides different ways of searching for users that might be interested in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and interested users can check your profile and follow you back.

Followadder

Followadder provides automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search many relevant business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts and any other social service you use. Find out which of your posts, tweets, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall allows users on Twitter to view upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that gives you search results based on what your friends share on top of your normal search results.

Addictomatic

Addictomatic lets you instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using the WP CMS software to grow your business online, please see other tutorials and articles we have published on this site.

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