Category: WordPress & Social Media

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we examine a number of tracking tools that allow you to:

• Search, find, segment, filter and organize users according to demographics, their interests, etc.
• Monitor and listen in on social conversations online
• Identify consumer buying signals.

With this information, you can engage in meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you’ve been looking for cost-effective ways to improve your business results using social media, then check out this list of 25+ social monitoring tools and resources.

WordPress Social Media Tracking – Useful Resources

(Discover what consumers are saying about you, your brand, and your competitors on social media)

Wouldn’t it be great if there was a free, easy and simple way to know what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news and information about all kinds of topics, stay informed about people, brands and companies, and track what is being written online about you and your business.

Google Alerts is not only great for managing your reputation online, but also for automatically gathering the latest news about people, companies, and any subject you are interested in.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, press release, blog post, news update, a video, tweet, or any other content related to that topic, it will automatically send you an email or RSS update.

We’ve created a simple step-by-step tutorial on how to create a Google alert here: A Quick And Easy Tutorial On Setting Up Google Alerts

Hootsuite

(Hootsuite.com)

Hootsuite is a social management application that lets you manage all of your social profiles from one dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here to learn more: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will then automatically post it for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.

More information: Buffer

SocialMetricsPro

(Social Metrics Pro WordPress Social Media Analytics Plugin)

SocialMetricsPro is a WordPress plugin that monitors social signals across many leading social media networks like Google Plus, Facebook, Twitter, Digg, StumbleUpon, LinkedIn, and Pinterest.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.

If you want to learn more about Social Metrics Pro, see this article: Social Metrics Pro

Sociocaster

(Sociocaster – Social media management for online marketers)

Posting to your Twitter, Facebook, Linkedin, and WordPress accounts can be very time-consuming. To get all of these tasks done you usually need to use different plugins, web applications, and software. Sociocaster lets you do it all from one location with just a few clicks.

Sociocaster includes loads of powerful social and marketing features: image-sharing design templates, the ability to spy on your competition, built-in bookmarklet, agency license to manage unlimited social media accounts, and more.

More info: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.

To learn more, visit this website: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management tool that lets you track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track your own social profiles as well as profiles of others.

More information: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More information: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

To learn more, visit this site: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social monitoring tool designed for SMBs, analysts, online marketers, community managers, and content marketers. Beevolve lets you monitor your brand mentions, schedule and launch social media posts, and measure engagement, conversion, and sales metrics, sentiment, social buzz, etc. of all your posts.

More information: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you see how your brand and business is mentioned on the social web.

HowSociable displays brand viability metrics on dozens of social media sites. It gives you a “social magnitude” score that lets you know how well you are doing across those social sites.

Go here to learn more: HowSociable.com

Mention

(Mention.com)

Mention provides media monitoring for all kinds of businesses, CEOs, agencies, marketers, etc., and allows anyone to know what’s being said about them on blogs, websites, news, Twitter, Facebook, and YouTube.

Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows collaborative monitoring.

More info: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a web analytics application, it can also help you track links posted from your website to your social media sites.

Hootsuite has published a tutorial that shows you how to track your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook)

Facebook not only lets you add social media plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your campaigns are performing on the Facebook social networking platform.

(Facebook Insights)

The Facebook Insights dashboard helps you better understand metrics about page performance to help you improve your business marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most shares, comments, and likes and to learn about your about your audience. You can then use this data to publish relevant posts when your audience is on Facebook.

For more details, go here: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and provides a breakdown of your tweet impressions, tweets, followers, profile visits, and tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.

(Twitter.com – Tweet activity)

Go here for more details: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics provides analytics to video publishers.

You can track user demographics, sources of traffic, views, estimated earnings from video playbacks, average video viewing time, and more.

For more details, visit this site: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin content to your boards. You can use the information to improve the way you pin.

More info: Pinterest Analytics

Additional Social Media-Related Services & Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media-related services. Keep in mind that new web technologies change. If anything changes in the list below, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. It lets you create personal and professional lists and share these lists with colleagues, family and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, access metrics and KPI, track conversations, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects brands looking for ways to promote their services and products with bloggers willing to write content designed to bring brands the positive attention they are searching for.

BrandWatch

BrandWatch lets you tap into the power of social listening about your brand, your products or your market with pinpoint accuracy.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio allows you to track your followers and friends on Twitter and other social networks.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a collaboration app for creatives. If you work with videos, images, or sounds, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Meltwater IceRocket is a social search engine which lets you search Facebook, Twitter, the blogosphere, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, products, or company using a blogger outreach tool that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you capture conversations from the social web.

TailWind

Tailwind is a Pinterest analytics, marketing, and management tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance across the Pinterest network.

Viralwoot

Viralwoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach allows you to measure the reach of your tweets for searches, hashtags, and your chosen keywords. TweetReach shows you the estimated potential of the tweets for any given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their performance results using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links consumers, bloggers, and online merchants by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in a single place.

SocialBakers

SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find the conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the audiences that matter to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their customers, social networks, and prospects.

Tweepi

Tweepi provides a number of different ways of searching for users that could have an interest in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and if they are interested, they can check your profile and follow you back.

Followadder

Followadder provides users with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in hundreds of business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts and any other service you use. You can quickly discover which of your posts, tweets, photos, or videos get the most engagement.

TwitterFall

Twitterfall allows Twitter users to access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that displays search results based on what your friends share on top of your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly can help you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.

MyTopTweet

MyTopTweet displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.

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