Category: WordPress & Social Media

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools that let you:

• Search, find, sort, organize and target users according to specific demographic criteria, their interests, etc.
• Listen in on social conversations online
• Identify key buying signals.

With this information, you can start a meaningful conversation with potential prospects and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are looking for smarter ways to improve your business results with social media, then check out our list of the best social media monitoring tools and resources.

Great Media Tools That Can Help Grow Your Business Online

(Discover what consumers are saying about you, your brand, or your competition on social media)

Is there a free, easy and simple way to know what is happening in your niche or industry that will save you a massive amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news and information about all kinds of topics, stay informed about people and companies, and track what other people are posting about you and your business online.

Google Alerts is not only great for managing your reputation online, but also for automatically sourcing news about people, brands, companies, or any topic you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, news update, blog post, press release, a tweet, video, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

We’ve created a simple tutorial on how to set up alerts with Google here: How To Set Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social management platform that lets you manage all of your social media activities from a single dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here to learn more: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps and a browser extension.

More information: Buffer

SocialMetrics

(Social Metrics)

SocialMetrics is a plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

We have written a comprehensive article about Social Metrics. Go here to learn more: SocialMetricsPro

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketer or business. You can easily manage your social media networks, schedule messages, engage your audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes lots of powerful marketing and social features: professional image-sharing design templates, popular Twitter topics discovery tool, video marketing tool, unlimited social account management (agency license), and much more.

More information: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.

Visit this website for more information: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track competitor profiles in addition to your own.

Go here to learn more: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, who they follow, etc., breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

Go here for more details: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

More information: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social media monitoring platform designed for SMBs, community managers, content marketers, online marketers, and analysts. It lets you track your social media mentions, schedule and launch social media posts, and measure engagement and sales, sentiment, buzz, and more for those posts.

More information: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to see brand mentions across different social properties.

HowSociable displays brand viability metrics on 35+ social media sites. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.

To learn more, visit this site: HowSociable.com

Mention

(Mention)

Mention helps businesses monitor the web.

Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

More information: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can help monitor social media activities.

Hootsuite has published a step-by-step tutorial on how to track your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add follow, like, and share social plugins and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your site is performing on Facebook’s platform.

(Facebook.com – Insights)

Facebook Page Insights can be viewed by all the administrators a page and can help you improve your marketing efforts by allowing you to better understand metrics about how users are engaging with your Page.

You can use Facebook’s Page Insights to see which of your posts are attracting the most shares, comments, and likes and to learn about audience demographics. You can then use this data to create more of the types of posts that your audience is interested in.

More information: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your tweet impressions, followers, profile visits, top tweets, and tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter.com – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics provides analytics to publishers.

You can monitor user demographics, sources of traffic, views, average video viewing time, total estimated earning from playbacks, etc.

Go here for more info: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin content to your boards. You can get information that helps you learn who your audience is and what they want.

Go here for more information: Pinterest Analytics

Additional Social Media-Related Services And Web Applications

New tools and technologies are being launched each year to help businesses take advantage of social media.

Here are some other social media-related tools. Keep in mind that new web technologies change. If any of the tools below change, please contact us.

Wunderlist

A task management tool with a social twist. Create personal and professional task lists and share these lists with friends, colleagues and family.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ deep data science patent protected technology allows customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content more easily discoverable?”, etc.

ViralHeat

Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, access metrics and KPI, monitor conversations, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the types of opportunities they are open to being contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action.

CircleCount

CircleCount is a Google+ education tool. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contax.io can be used to track your followers and friends on Twitter and other social networks.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make better business decisions.

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Meltwater Icerocket

Meltwater IceRocket is a social search engine which allows you to search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a Pinterest marketing tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.

ViralWoot

Viralwoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach lets you measure how well your tweets, hashtags, search queries, and keywords are doing on Twitter. TweetReach gives you the estimated potential of the tweets for your given query.

Keyhole

Keyhole is a real-time social media tracking service that lets you track #hashtags, keywords, and URLs on Twitter and Instagram. Analytics are displayed in an easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform (Hootsuite, Spredfast, Salesforce Desk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links consumers, bloggers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure and manage your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in one place.

SocialBakers

SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through the social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Discover influencers, find new and related topics, and gain valuable insights into the audiences that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, fast, and simple social media monitoring of all social media and mainstream news, including GooglePlus, Twitter, Facebook and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their social networks, prospects, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search hundreds of relevant business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. You can quickly find out which of your tweets, posts, photos, or videos get the most engagement.

TwitterFall

Twitterfall is a UK-based service that allows users on Twitter to access upcoming trends and patterns posted by users.

Wajam

Wajam gives you search results of what your friends are sharing online above your normal search results.

Addict-o-matic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your top performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other posts we have published here on WPCompendium.org.

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