Category: WordPress & Social Media

In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools that allow you to:

• Search, find, sort, filter and organize users according to specific demographic criteria, their interests, etc.
• Listen to social conversations online
• Identify buying signals.

This information will allow you to engage in meaningful conversations with your audience and pitch them your message.

Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you are searching for ways to improve your business results using social media, then here are 29 social analytics tools and resources for engaging with your target customers.

WordPress And Social Media – Useful Resources For Monitoring Social Performance

(Discover what people are saying about you, your business, and your competition on social media)

Is there a free and simple way to know what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the easiest and most useful online tools available for keeping up with the latest news and information about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are publishing online about you and your business. It’s also free.

Google Alerts is not only only a great tool for managing your reputation online, but also for automatically sourcing information about people, brands, companies, or any other subject you need to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web site, news update, press release, blog post, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

To learn how to set up Google alerts, see this tutorial: How To Set Up Google Alerts

Hootsuite

(Hootsuite)

Hootsuite is a social management platform that lets you manage all of your social media activities from an intuitive dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

To learn more, visit this site: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a browser extension.

Visit this website to learn more: Buffer

Social Metrics

(SocialMetrics WordPress Social Plugin)

Social Metrics is a WordPress plugin that lets you monitor social signals across many leading social networks like Facebook, Google Plus, Twitter, StumbleUpon, Pinterest, LinkedIn, and Digg.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.

We have written a detailed article about SocialMetrics. To learn more about this useful plugin go here: Social Metrics Pro WordPress Social Plugin

Sociocaster

(Sociocaster)

Posting to Facebook, WordPress, Twitter, and Linkedin is time-consuming and to get all these tasks done usually requires using different tools, plugins, and applications. Sociocaster lets you do it all from one single dashboard with just a few clicks.

Sociocaster includes lots of powerful marketing and social features: a powerful visual designer, top viral video search tool, smart inbox tool, unlimited social media account management (agency license), and much more.

For more information, go here: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track your own social profiles as well as profiles of others.

Go here for more details: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More info: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

More info: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social monitoring tool designed for small and medium sized businesses, community managers, analysts, content marketers, and online marketers. It allows you to track your brand mentions, schedule and launch social media posts, and measure sales, engagement, and conversion ROI, sentiment, social buzz, etc. of all your posts.

Go here for more info: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to see brand mentions on the social web.

HowSociable displays brand viability metrics. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing across those social sites, and what aspects of your social marketing campaigns can be improved.

More info: HowSociable

Mention

(Mention)

Mention can help any type of business monitor the web.

Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

For more details, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a web analytics application, it can also help you monitor posts made to your social media campaigns.

Hootsuite has published a simple step-by-step guide on tracking social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook Insights)

Facebook not only lets you integrate like, follow, and share social plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your content is performing on the Facebook platform.

(Facebook Insights)

The Facebook Insights dashboard can help you better understand metrics about how audiences are engaging with your Page. This helps improve your business marketing efforts.

You can use Page Insights to see which of your posts have the most comments, likes, and shares and to learn about about your audience. You can then use this data to publish more of the type of content that your audience is hungry for.

For more information, go here: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and gives you a break down of your followers, profile visits, top tweets, tweet impressions, and top tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.

(Twitter.com – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets users better understand how their channel is performing on the YouTube platform.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the realtime, overview, revenue, watch-time, and engagement reports.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics lets you explore what Pins and boards people like most, and what they save from your website. You can get data about your audience so you can learn what your customers want.

Go here for more information: Pinterest Analytics

Other Social Media Services & Web Applications

Many new tools and technologies are being launched each year to help businesses make sense of social media.

The list below contains a number of other social media-related tools. Keep in mind that web technologies change. If any of the tools below change, please let us know in the comment section.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional to-do lists and share your lists with colleagues, friends and family.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can publish and schedule updates, access metrics and KPI, monitor conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers can choose the kinds of opportunities they are open to being contacted about.

BrandWatch

BrandWatch lets you listen to conversations about your brand, your market, or your products with pinpoint accuracy.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action and participation.

CircleCount

CircleCount is a Google+ education resource. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and view Twitter analytics data.

Contax.io

Contax.io tracks your followers and friends on Twitter and provides detail that helps you choose when to follow back.

Conversocial

Never miss another comment about your brand. Conversocial lets you manage customer service flow and discussions on social media channels like Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your marketing, customer service, and sales organizations..

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Icerocket

Meltwater IceRocket is a social search engine which allows you to search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre lets you capture conversations from the social web.

TailWind

Tailwind is a social media monitoring tool designed specifically for Pinterest. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure results across Pinterest.

Viralwoot

ViralWoot (formerly Pinwoot) is a social media marketing tool for small and medium sized businesses using Pinterest. ViralWoot lets you view the performance of your boards and pins using the built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for your chosen keywords, hashtags, and searches. TweetReach gives you the estimated potential of the tweets for any given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform and provides you with Twitter analytics, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured lets you analyze and understand the audiences, conversations, and competitors that matter to you across every social channel.

SocialBakers

SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find the conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their social networks, prospects, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search for Twitter followers in dozens of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. Discover which of your tweets, posts, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is based in the UK and allows users on Twitter to view upcoming trends and patterns posted by other Twitter users in the form of tweets.

Wajam

Wajam is a tool that gives you search results of what your friends are sharing above your normal search results.

Addictomatic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your top performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see other tutorials and articles we have published on this site.

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