In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we look at a number of monitoring tools, services and applications that allow you to:
- Search, find, segment, filter and organize users according to specific demographics, psychographics, etc.
- Listen in on social conversations online
- Identify key consumer buying signals.
This information will let you start a meaningful conversation with potential prospects online and pitch them your message.
Let’s move on now to some of the actual tools you can use to monitor social media activity. If you are searching for cost-effective ways to improve your business results using social media, then here are the top social media management tools & resources for businesses and WordPress users.
30 Social Media Monitoring Resources For WordPress
(Discover what people are saying about you, your business, and your competition on social media)
Wouldn’t it be great if there was a free and simple way to access information about what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
Google Alerts
(Google Alerts – free web monitoring service)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news and information about all kinds of topics, stay informed about people and companies, and monitor what other people are posting online about you and your business.
Google Alerts is not only useful for helping you manage your reputation online, but also for gathering information about people, companies, or any topic you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, press release, news update, blog post, a tweet, video, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
To learn how to set up alerts with Google, see this simple tutorial: How To Set Up A Google Alert In 3 Simple Steps
Hootsuite
(Hootsuite)
Hootsuite is a social management platform that lets you manage all of your social media activities from one dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more details, go here: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule social content. You add updates to your Buffer queue and Buffer will then post the content for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app for Android and iOS devices.
To learn more, go here: Buffer
SocialMetricsPro
(SocialMetricsPro Social Analytics Plugin For WordPress)
Social Metrics is a WordPress plugin that tracks social signals from leading social networks like Twitter, Facebook, Google+, StumbleUpon, Pinterest, Digg, and LinkedIn.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.
Go here if you would like to learn more about Social Metrics Pro: Social Metrics WordPress Social Plugin
Sociocaster
(Sociocaster – Social media management for internet marketers)
Posting to your Twitter, Linkedin, Facebook, and WordPress accounts is time-consuming and to get all these tasks done usually requires different plugins, software, or web apps. With Sociocaster, you can do this all from one location.
Sociocaster includes loads of powerful social and marketing features: professional image-sharing design templates, the ability to spy on your competitors, bulk content importing & scheduling, unlimited social media account management (agency license), and more.
More information: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.
To learn more, visit this site: SproutSocial
SocialReport
(SocialReport)
SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track your own social profiles as well as profiles of others.
More information: SocialReport
Followerwonk
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
Go here for more details: Followerwonk
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
Go here for more info: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve.com is a social monitoring tool designed for small and medium sized businesses, content marketers, online marketers, community managers, and analysts. Beevolve allows you to track your brand mentions, schedule and launch social media posts, and measure sales and engagement, sentiment, buzz, and more of all posts.
More information: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple tool that lets you see how brands or businesses are mentioned on the social web.
HowSociable displays brand viability metrics on 30+ social media channels. It gives you a “social magnitude” score that lets you know how well you are doing across social sites.
Go here for more info: HowSociable
Mention
(Mention.com)
Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring (assigning mentions with other team members and sharing alerts), and is cross-device compatible.
For more information, go here: Mention
Google Analytics
(Google Analytics)
Google Analytics is not just an analytics software application that tracks website traffic, visitor behaviour, page views, identify user web platforms, etc., it can also monitor links from your website to your social accounts.
Hootsuite has published a tutorial that shows you how to track your social media links with Google Analytics here.
Facebook Insights
(Facebook)
Facebook not only lets you add follow, like, and share social buttons and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your content is performing on the Facebook platform.
(Facebook.com – Insights)
The Facebook Insights dashboard tracks the number of active users to help improve your marketing efforts.
You can use Page Insights to see which of your posts are attracting the most likes, shares, and comments and to learn about your the demographics of your audience. You can then use this information to publish content when your content is most likely to reach more targeted people.
Go here for more details: Facebook Insights
Twitter Analytics
(Twitter.com)
Twitter Analytics let you see how your tweets are performing and gives you a monthly break down of your top tweets, tweet impressions, followers, profile views, and tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
(Twitter – Tweet activity)
More info: Twitter Analytics
YouTube Analytics
(YouTube Analytics)
YouTube Analytics lets you better understand how your channel is performing on the YouTube platform.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real-time, revenue, watch-time, and engagement reports.
Go here for more details: YouTube Analytics
Pinterest Analytics
(Pinterest.com)
Pinterest Analytics helps you explore what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin new content. You can get information that helps you learn who your audience is and what they want.
More info: Pinterest Analytics
Other Social Media Services & Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media worth knowing about. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please contact us.
Wunderlist
Wunderlist is a task management tool with a social twist. Create professional and personal lists and share your lists with family, friends and colleagues.
SDL/Alterian
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Answerbase
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, ”what keywords do we use to make our content discoverable?”, etc.
ViralHeat
Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can follow conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Bambuser
Broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with your viewers. Share via your smart device and stream content to your blog.
BlogDash
BlogDash connects and brings brands and bloggers together. Bloggers choose the kinds of opportunities they would like to be contacted about.
BrandWatch
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash
Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.
CircleCount
CircleCountCircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.
Contax.io
Contaxio monitors your followers and friends on Twitter and provides detail to help you choose when to follow back.
Conversocial
With Conversocial you will never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels like Twitter, Facebook, YouTube and Instagram.
SocialStudio
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime
Everytime is a creative social media tool. If you work with images, videos, or audio, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.
Icerocket
Icerocket is a social search engine which lets you search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.
GroupHigh
With GroupHigh you can promote your company, products, or clients using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.
Klout
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.
TailWind
Tailwind is a Pinterest analytics, marketing, and management tool. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure results.
Viralwoot
Viralwoot (formerly Pinwoot) is a Pinterest-based social media marketing platform for small and medium-sized businesses. ViralWoot lets you view the performance of your boards and pins with built-in analytics reports.
TweetReach
TweetReach allows you to measure the reach of your tweets for searches, your keywords, and hashtags. TweetReach shows you the estimated potential of the tweets for any given query.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii lets you link consumers, bloggers, and online merchants by tagging images on the web. Users can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow provides powerful tools designed to help you grow and manage your social media presence.
RetweetRank
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured
SimplyMeasured lets you analyze and understand competitors, audiences, and conversations that matter to you across every social channel.
SocialBakers
SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, find the conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Find new and related topics, discover influencers, and gain valuable insights into communities that matter most to you.
ThisMoment
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur
Trackur provides simple, affordable, and fast social media monitoring of all social media and mainstream news, including Facebook, GooglePlus, Twitter and many more.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their social networks, prospects, and customers.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder
Followadder provides you with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. You can search dozens of relevant business categories, or your geographical area for Twitter followers.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. Find out which of your posts, tweets, photos, or videos get the most engagement in seconds.
TwitterFall
Twitterfall lets users on Twitter access upcoming trends and patterns posted by users in the form of tweets.
Wajam
Wajam is a tool that displays search results of what your friends are sharing on top of your normal search results.
Addictomatic
Instantly create a page that displays the latest buzz on any chosen topic.
Bitly
Bitly lets you share, track and analyze your links.
MyTopTweet
MyTopTweet shows your top 10 performing tweets.
SocialMention
SocialMention is a real-time social media search and analysis platform.
Twazzup
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope you have found this information useful. To learn more about the benefits of using the WP CMS software to grow your business online, please see our related posts section below.
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