Tag: Accounting Business

In Part One of this article on ways to build your accounting business online, we covered the following topics:

• Online Challenges For Accounting And Financial Businesses
• Opportunities For Accounting Businesses In The Web Economy
• Basic Pages
• Ways To Improve The Content On Your Site

In this section, we continue exploring more ways to grow your accounting services business online. Areas covered include:

• How To Improve Traffic
• Ways To Generate More Leads & Enquiries
• How To Improve Search Engine Optimization, Improve User Engagement And Increase Visitors To Your Website Generation With WordPress Plugins

For more information about WordPress plugins and themes, see these articles:

• WordPress Plugins – The Easy Way To Enhance Your Web Site’s Features
• WordPress For Business – An Introduction To Themes

Improve Traffic With WordPress

Your web traffic is an integral part of your online business growth. This section will help you improve your web traffic.

Optimizing Your Site For Search Engines (SEO) Using WordPress

There are so many ways that WordPress helps optimize your accounting or financial services website for search engines:

• URLs – WordPress lets you set the permalinks to create search engine-optimized web addresses for your posts.
• Post Tags – WordPress lets you select the keywords that you want your article pages to be indexed by in the search engines.
• Post Categories – Add categories for archiving and organizing your content.
• Post Excerpts – Create descriptions for your posts that will display to search engine users.
• Images – title your images with keywords for better search engine results.
• Internal Content Linking – WordPress provides a built-in feature that lets you easily create internal links for better indexing of pages
• Pinging – WordPress can be set up to automatically notify (ping) other sites and directories as soon as a new post is published on your site.

Improve Search Engine Optimization, Increase User Engagement And Increase Web Traffic Generation Using WordPress Plugins

In addition to the built-in features of WordPress, there are a number of plugins for WordPress that will improve SEO, increase engagement and drive more traffic to your website.

For example, you can install the plugins below to improve your website’s SEO:

• All in One SEO – WordPress SEO plugin
• Google XML Sitemaps – WordPress sitemap plugin
• Page-List – WordPress site map plugin (for visitors)

(Use a plugin like Yoast SEO (previously called WordPress SEO by Yoast) to improve your site’s SEO)

Other ways to improve SEO, increase user engagement and drive more web traffic to your business are to add a forum, newsletters, commenting, and social features. Here are a few useful WordPress plugins that can help:

• BuddyPress – This plugin lets you set up and run a social network on WordPress.
• bbPress – This free WordPress plugin can be used to set up your own discussion forum on your site.
• E-Newsletter – This plugin lets you send professional email newsletters, track results and manage subscribers from your WordPress dashboard.
• Disqus – use this WordPress plugin to power discussions and helps to increase user engagement on your site.
• Monarch – This WordPress plugin lets you add powerful social sharing features and buttons on your pages and posts.

(You can add social sharing buttons to your site easily with WordPress plugins)

Tips For Generating Leads & Enquiries

In this section we’ll discuss ways to improve sales and generate more leads and enquiries.

Provide An Email Newsletter

Adding an email newsletter is an excellent way to build a list of subscribers. Adding an email newsletter provides several benefits and advantages, like:

• Drives targeted traffic
• Keeps your business at the forefront of your reader’s minds
• Provides practical tips and advice
• Provides a highly targeted marketing channel
• It’s a way to offer special products or services to a select audience
• Provides new opportunities for user engagement
• Provides additional ways for readers to share your content

A proven strategy for attracting newsletter subscribers is to provide users with high value information and give them free gifts or bonus items in exchange for their personal details. This could be a handy guide, checklists for handling tax, access to financial calculators, discount coupons, access to videos, contests, etc.

Add A Contact Form

A contact form provides an easy and simple way for readers to contact you. Readers can report issues, ask questions to specific departments, request a quote, give suggestions for new services or products and more.

Contact forms provide a number of benefits, like:

• Reducing spam
• Automated response
• Gives you control over what is sent to you
• Allows you to keep your email address private
• They can be added to any post or page
• Looks professional
• Convenience for site visitors

One of the most popular contact form plugins is Contact Form 7.

Contact Form 7

(Contact Form 7 – WordPress Plugin)

Contact Form 7 is easy to install and configure and allows you to insert and manage multiple contact forms into any page on your site, customize your form and the email contents, add fields, and more.

International languages, Ajax-powered submitting, CAPTCHA, and spam filtering is supported.

Something else to consider is to segment your contact form so users can select the topic they want to discuss. This ensures that visitors’ requests reach the right person.

Map Integration

A map helps your visitors and clients find you.

Adding maps (e.g. Google Maps) to your WordPress site also provides visitors with many benefits, such as:

• Maps increase local SEO
• Visitors can easily find you
• Display location of events

(Maps help your visitors and customers find you)

Some of the more popular map plugins for WordPress include:

• Google Maps
• Advanced Google Maps Plugin for WordPress
• WP Google Maps
• Comprehensive Google Map Plugin

Improve SEO, Improve User Engagement And Generate More Web Traffic Using Plugins

WordPress Plugins

WordPress makes available a number of plugins you can add to your site that will immediately make available a range of functional tools for visitors. Here are just some of the plugins you can choose from:

Calculator Pro Calculators

(Calculator Pro Calculators Plugin For WordPress)

This plugin provides a free collection of over 400 calculators. You can embed these into your posts, pages, or sidebars using shortcodes. It supports internationalization

Note: Most of the calculators aren’t focused specifically on accounting, but there are quite a few for:

• Interest rate
• Loans
• Tax
• Equity
• And more

For more details, go here}:

• Calculators Pro WP Plugin

Show Stock Quotes

(Show Stock Quotes WordPress Plugin)

This plugin lets you add a widget that displays up to 20 different stock quotes per portfolio. You can show as many portfolios as you want.

(Show Stock Quotes WordPress Plugin – Stock Portfolio)

For more details, go here}:

• Show Stock Quotes WP Plugin

Custom Stock Ticker

(Custom Stock Ticker Plugin For WordPress)

This free plugin lets you place a custom stock ticker on any post, page or sidebar with shortcodes.

Custom Stock ticker includes several customizable ticker. Choose from built-in skins or customize these yourself to match the look and feel of your website. You can also add custom stocks to individual categories.

Customize the appearance by changing colors, size, speed, text, and symbols, etc.

For more details, go here}:

• Custom Stock Ticker Plugin

Finance Calculator

(Finance Calculator Plugin)

This free plugin lets your visitors calculate indicative repayments. This is a great financial tool for automotive loans, property, or any other large loan.

(Finance Calculator – Loan Calculator)

The plugin also contains an application form that sends a message to the email address you specify.

It will display payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.

For more details, go here}:

• Finance Calculator Plugin For WordPress

WP-Invoice

(WP-Invoice Plugin For WordPress)

WP-Invoice is ideal for WordPress site owners with clients to bill.

This plugin integrates billing into WordPress. You can send clients itemized invoices. It also allows you to set up recurring billing. WP-Invoice can be expanded through both free and premium add-ons, like business location, electronic signature, PDF creation, quote creation, single-page checkout forms, and more.

The plugin ties into the WP user management database to keep track of your clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, 2Checkout, PayPal Payments Pro, and several others.

WP-Invoice lets you add custom payments and charges, insert pre-defined line items and discounts, view invoice status and progression, easily filter and find invoices, see invoice receipts and invoice history, create e-mail notification templates, view reports (collected vs uncollected invoices, most valuable clients and top grossing line items), and more.

For more details, go here}:

• WP-Invoice – WordPress Plugin

All In One Business Management Application

(All In One Business Management Application Plugin For WordPress)

This complete business management system includes accounting management, invoicing, order management, help desk with knowledgebase and support ticket management system, client relationship management and many added features.

(All In One Business Management Application WP Plugin – Client Invoice)

All In One Business Management Application supports multiple languages, is fully customizable and provides additional tools like document management, notice board, and more.

For more details, go here}:

• All In One Business Management Application

iBilling – Accounting And Billing Software

(iBilling – Accounting and Billing Software WP Plugin)

iBilling is a scalable business software that lets you manage client data and invoices, track your company’s net worth and cash flow, send single-click payment reminders and payment confirmations, and lots more.

(iBilling – Accounting and Billing Software Plugin For WordPress – Invoicing)

iBilling Accounting and Billing Software integrates with several payment gateways.

For more details, go here}:

• iBilling Plugin

Accounting – WordPress Themes

To benefit the most from using WordPress to grow your business online, it’s best to choose a theme specifically suited for accounting. Here is a look at some of the best themes themes available for accountancy businesses. With the themes below you can own a professional-looking accounting website within minutes.

Accounting Pro

(Accounting Pro Theme)

This premium WordPress theme is a turn-key theme designed for accountants and accountancy firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, custom menus, a content composer (which improves on the standard WordPress editor), a sidebar manager, performs auto resizing for images, and a whole lot more.

Accounting Pro can be customized through premium add-ons.

Visit the theme site to learn more this WordPress theme:

• Accounting Pro Theme

Accountancy

(Accountancy – WordPress Theme)

This one offers a variety of built-in styles and layouts to give your accounting website a professional look and feel.

It includes a custom slider, a featured testimonial, and more. It’s lightweight, SEO friendly, fast loading, and fully responsive. It provides the features you need without bloating your theme. Your purchase includes free updates and one year of support.

For more details, go here:

• Accountancy Theme

Accounting

(Accounting Theme For WordPress)

This theme includes a drag-and-drop builder that allows you to design your site any way you want. It also provides unlimited sidebars and custom widgets, four different header types, a custom administration panel, four color schemes, a custom slider, 3 blog types, and is fully responsive (mobile-friendly). Accountancy is a clean-looking, modern and fast loading theme.

More information:

• Accounting WP Theme

Kathryn

(Kathryn)

This premium theme was developed specifically for accounting businesses. It has a slider, multiple layouts, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, various color options, is easy to use, inexpensive, search optimized, and is mobile-friendly. Although it could easily suit any profession you like, it builds a great looking accounting theme. It includes a license for the Soliloquy responsive slider plugin and is a separate purchase from the Genesis Framework.

Go here for more information:

• Kathryn Theme For WordPress

Accounting WordPress Theme

(Accounting WordPress Theme)

This premium theme was developed to enhance professionalism within the accounting industry. It features an authoritative color scheme and layout elements specifically designed to help make your accounting website look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s responsive and includes pages for your accounting services, contact section with consultation requests (downloadable as CSV), testimonials section, and a blog.

More information:

• Accounting WordPress Theme WordPress Premium Theme

WP Advocate

(WP Advocate – WordPress Theme)

This is a free corporate theme specifically designed for professionals such as accountants and attorneys. Use the bundled images or upload your own. WP Advocate also includes a custom post type for employee profiles and can also integrate with BeSpoke profile templates. WP Advocate is clean-looking and loads fast.

Go here for more details:

• WP Advocate – WordPress Theme

Divi

(Divi Theme)

Divi is the most flexible theme in Elegant Themes‘ collection. You can create any kind of professional website you want using the page builder or beautiful and unique pre-made layouts. You can change your layout as much as you need.

Divi’s page builder transforms elements into visual building blocks, allowing you to understand and easily change the structure of their pages without editing code.

(Divi WP Theme – Flexible Page Builder)

Divi has 40 content modules that you can drag and drop anywhere you want. This includes audio player, blurb, code, divider, gallery, number counter, post title, sidebar, testimonial, toggle, fullwidth header, fullwidth map, fullwidth post title, and more.. Divi is fully responsive and completely customizable. Elegant Theme prices start at $69 per year and includes full access to all themes.

To learn more about this theme, go here:

• Divi Theme

The Corporation

(The Corporation WordPress Theme)

This one was specifically designed to create good-looking corporate sites.

The Corporation has a sleek page-based home page design with a nice slider, blog design, 6 different color schemes, multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Prices start at $69 per year and includes access to 80+ professional themes.

More information:

• The Corporation Theme For WordPress

Adviser

(Adviser Theme For WordPress)

This premium WordPress theme was designed specifically to help finance professionals build trust through clean web design. It’s ideal for those that provide services such as investing advice or tax advice. Adviser includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.

Go here to learn more this theme:

• Adviser WP Theme

Tax Help

(Tax Help WP Theme)

This theme was developed specifically for financial organizations, tax and financial advisors, and firms providing tax assistance. The theme is designed to show your services in a professional way to help build your business reputation. It has a range of blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.

More information:

• Tax Help – WordPress Theme

Finance Business

(Finance Business)

This theme was specifically designed for firms that provide any type of financial service including tax help, consulting, corporate, finance, insurance, accounting, loans, and more. The theme includes a custom CMSMasters Visual Content Composer plugin. It also has around one hundred shortcodes that includes charts and financial content. It also includes the custom drag-and-drop composer, two premium sliders, page settings, color management features, animations, and a lot more.

More info:

• Finance Business – WordPress Theme

Avada

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, you have found this comprehensive guide on WordPress plugins for improving SEO, better user engagement and driving more visitors useful.

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