In Part 1 of this article on ways to improve your accounting web presence, we provided in-depth information on the following topics:
In this section, we discuss more ways to grow your accounting services business online. Topics covered include:
For more information about WordPress plugins and themes, see these articles:
Your web traffic is an integral part of your online business growth. This section discusses WordPress plugins for improving search engine optimization, better user engagement and generating more web traffic.
There are lots of ways that WordPress helps optimize your accounting or financial services website for search engines:
In addition to the built-in features of WordPress, the WP community makes available also a number of plugins that will improve your accounting website’s SEO, increase engagement and drive more web traffic to your website.
For example, you can use the plugins below to improve your website’s search engine optimization:
(A plugin like Yoast SEO can improve your SEO)
Other WordPress plugins you can add to improve your accounting or financial services website’s SEO, increase engagement and drive more web traffic to your business are to add a forum, newsletters, comments, and social sharing. Here are some more WordPress plugins that can help:
(WordPress users can easily add social sharing features to their site with WordPress plugins)
Let’s now take a look at ways to improve your sales and generate new leads and enquiries for your accounting or financial services business.
Providing an email newsletter is an excellent way to build a list of subscribers. It provides several benefits, like:
An effective strategy for enticing visitors to subscribe to your newsletter is to provide them with valuable content and offer them free gifts or bonus items in exchange for their details. This could be a handy guide, checklists for handling finances, access to tax calculators, discount coupons, membership access to courses, contests, etc.
A contact form makes it easy and simple for prospective customers to contact you. Contact forms also allow readers to provide feedback, contact specific departments, ask for quotes, give suggestions for improvements and more.
Contact forms provide a number of benefits, like:
One of the most popular WordPress contact form plugins is Contact Form 7.
(Contact Form 7 Plugin)
This plugin lets you add and manage multiple contact forms, customize the forms and the email contents, add fields, and more.
Supports international languages, Ajax-powered submissions, CAPTCHA, spam filtering and so on.
Something else to consider is to segment your contact form so visitors can select which topic they want to discuss. This ensures that visitors get the comment to the right person.
A map helps your visitors and customers find you.
Inserting maps, such as Google Maps, into your site also provides a number of benefits, such as:
(Adding a map helps your visitors and clients find you)
Popular map plugins for WordPress include:
WordPress provides a number of plugins you can add to your accounting site that will immediately make available a range of functional tools for visitors. Here are just some of the plugins you can choose from:
(Calculator Pro Calculators Plugin)
This plugin provides a free collection of 400+ calculators. You can embed them into your pages, posts, or sidebars using shortcodes. Internationalization is supported.
Note: Most of the calculators aren’t focused on accounting, but there are quite a few for:
For more details, go here}:
(Show Stock Quotes WordPress Plugin)
This plugin installs a widget that displays a number of different stock quotes per portfolio. You can show as many portfolios as you like.
(Show Stock Quotes WordPress Plugin – Stock Portfolio)
For more details, go here}:
(Custom Stock Ticker)
With this plugin you can place custom stock tickers on any sidebar, page or post using shortcodes.
Custom Stock ticker includes loads of customizable ticker. Choose from built-in skins or customize these yourself to match the look and feel of your site. You can also create custom stocks for specific categories.
Appearance customization features include colors, size, speed, text, and symbols, etc.
For more details, go here}:
(Finance Calculator Plugin For WordPress)
This free calculator lets your site visitors calculate indicative repayments. This is a great tool for calculating repayments on auto loans, property loans, or any other large loan.
(Finance Calculator – Loan Calculator)
The Finance Calculator plugin also contains an application form that sends a message to the email address you specify.
Other features of this plugin include displaying payment protection, calculating 12 to 60 months loans and creating forms that can be placed in any page or post.
For more details, go here}:
(WP-Invoice)
WP-Invoice is ideal for WordPress site owners with clients to bill.
This plugin lets you integrate billing into WordPress. You can send clients itemized invoices. It even allows you to set up recurring billing. WP-Invoice can be expanded through both free and premium add-ons that let you manage locations, accept electronic signatures from clients, create PDF invoice versions, create quotes, create single-page checkout forms, and more.
The plugin ties into WP’s user management database to keep track of your clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and several others.
WP-Invoice features include adding custom payments and charges, inserting pre-defined line items and discounts, viewing invoice status and progression, easily filtering and finding invoices, showing invoice receipts and invoice history, creating notification email templates, accessing reports (collected vs uncollected invoices, most valuable clients and top grossing line items), and more..
For more details, go here}:
(All In One Business Management Application Plugin For WordPress)
This is a complete business management system that includes accounting management, invoicing, order management, helpdesk with support ticket management system, CRM and lots more.
(All In One Business Management Application – Invoice)
All In One Business Management Application supports different languages, is fully customizable and provides additional tools like document management, to do app, and more.
For more details, go here}:
(iBilling – Accounting and Billing Software – WordPress Plugin)
iBilling is a scalable business software that lets you manage customer data and invoicing, track your company’s net worth and cash flow, send single-click payment reminders and payment confirmations, and lots more.
(iBilling – Accounting and Billing Software WordPress Plugin – Invoice)
It integrates with several payment gateways.
For more details, go here}:
To get the best features and professional look for your website, we recommend choosing a theme specifically for accounting. Below is a list of some of the best themes themes available for accounting. With these themes you can own a professional accounting website within minutes.
(Accounting Pro)
This premium theme for WordPress is an inexpensive turn-key theme designed for accountants and accounting firms. It’s a responsive theme with a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (gives you an improved WordPress editor), a sidebar manager, auto-resizing for images, and lots more.
Accounting Pro can be customized by installing premium add-ons.
For more information, go here:
(Accountancy)
Accountancy comes in a variety of built-in styles and layouts to help give your accounting website a professional look and feel.
This fully responsive (mobile-friendly) theme includes a custom slider, a featured testimonial section, it’s lightweight, SEO friendly, and fast loading. Accountancy Theme provides what your business needs without bloating your theme. Your purchase price includes free updates and 1 year of support.
More information:
(Accounting – WordPress Theme)
This premium theme includes a drag-and-drop builder that allows you to design your site any way you want. It also has unlimited sidebars and custom widgets, four different header types, a custom admin panel, four color schemes, custom slider, three different blog types, and is responsive. Accountancy looks clean and modern and loads fast.
More information:
(Kathryn – WordPress Theme)
This premium theme was developed for accountants. The theme allows you to use WordPress as a true content management system and comes with multiple layouts, slider, multiple sidebars, widgetized home page, a variety of color options, is easy to use, inexpensive, search optimized, and is responsive. Although this theme could easily suit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy WordPress slider plugin and must be purchased separately from the Genesis Framework.
Go here to learn more about this theme:
(Accounting WordPress Theme – Theme For WordPress)
This one was designed with the idea of professionalism within the accounting industry. It features authoritative colors and elements specifically designed to help make your accounting website look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s responsive and includes pages for your services, contact section with consultation requests (downloadable as a CSV file), testimonials section, and a blog.
Go here for more info:
(WP Advocate Theme)
This is a corporate theme built for professionals such as accountants and attorneys. You can use the bundled images or upload your own. WP Advocate includes a custom post type adding employee profiles. It will also integrate with BeSpoke profile templates. WP Advocate is clean and loads fast.
Visit the theme site to learn more about this theme:
(Divi WP Theme)
This premium theme for WordPress is the most flexible theme in Elegant Themes‘ entire collection. You can create any kind of professional site you want using its page builder or beautiful pre-made layouts. You can change your layout as much as you need.
Divi’s page builder transforms web elements into visual building blocks, allowing you to understand and easily redesign the structure of their page without editing code.
(Divi Theme For WordPress – Page Builder)
Divi has 40 content modules that you can drag and drop anywhere you want. Modules include multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. It is responsive and completely customizable. Prices start at $69 per year and includes access to 80+ themes.
To learn more about this theme, go here:
(The Corporation Theme)
This one was specifically designed to create great-looking corporate websites.
It has a page-based home page design with a eye-catching slider. It also has a blog design and features that toggle on and off. It has six unique color schemes. It also has multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Elegant Theme prices start at $69 per year and includes full access to 80+ sleek business themes.
Go here for more details about using this WordPress theme:
(Adviser – WordPress Theme)
Adviser was specifically built to help professionals in the financial industry to build trust with a clean business design. It’s perfect for businesses that provide services such as investing or tax advice. Adviser includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes widgets and multiple shortcodes, and includes the drag-and-drop visual composer.
More information:
(Tax Help – WordPress Theme)
This one was built specifically for financial organizations, tax and financial advisors, and businesses offering tax services. This theme is designed to show your services in a professional way to help establish your professional reputation. It provides a range of blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.
More information:
(Finance Business)
This premium theme for WordPress was specifically developed for firms that provide financial services such as consulting, tax help, corporate, insurance, finance, loans, accounting, and more. It includes a custom CMSMasters Visual Content Composer plugin. It also has around 100 shortcodes that let you add charts and financial content. It also includes a custom drag-and-drop composer, 2 premium sliders, page options, color management features, animations, and lots more.
For more information, go here:
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
We hope that you have found this comprehensive guide on WordPress plugins & themes that can improve SEO, increase user engagement and drive more visitors useful.
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