Grow Your Accounting Business Online With WordPress – 2

This is part 2 of a series of articles focused on helping accountants and financial service professionals grow their business online and provides a comprehensive list of WordPress plugins and themes for accounting and finance-related businesses.

Build An Accounting Website With WordPressIn Part One of this step-by-step guide on ways to grow your accounting business presence online, we covered the following areas:

  • Challenges Professional Accountants Face Online
  • Online Opportunities For Accounting Professionals
  • Essential Website Pages
  • Tips On How To Improve The Content On Your Website

In this section, we continue looking at more ways to grow your accounting services business online. Areas covered include:

  • Tips For Improving Web Traffic
  • Ways To Generate New Leads & Enquiries With WordPress-Based Applications
  • Improve Search Engine Optimization, Improve User Engagement And Drive More Visitors To Your Website With WordPress Plugins

Important Info

To learn more about WordPress plugins and themes, go here:

Ways Of Improving Website Traffic

Your web traffic is an important part of your online business growth. This section explores ways of improving your accounting website with WordPress.

Optimizing Your Website For SEO

There are many ways that WordPress helps improve SEO:

  • Search Engine-Friendly URLs – configure the permalinks to use the title of the posts as the web address of your pages.
  • Tags – Choose the keywords that you want your posts to be indexed for in the search engines.
  • Categories – Create categories for your posts and products.
  • Post Excerpts – Set the description for your posts that search engines will display.
  • Images – title images with keywords for better search engine results.
  • Content Linking – WordPress provides a built-in feature that allows you to easily link your content to other posts
  • Pinging – Set up your WordPress site to automatically notify other sites and directories immediately upon publishing a new post on your site.

How To Improve Search Engine Optimization (SEO), Improve User Engagement And Drive More Web Traffic Using WordPress Plugins

As well as the built-in features of WordPress, there are dozens of WordPress plugins that improve your accounting website’s SEO, increase user engagement and drive more web traffic to your site.

Here are some plugins you can use to improve your SEO:

A plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) can improve your SEO

(A plugin like Yoast SEO can improve your SEO)

Other ways to improve your accounting site’s SEO, increase user engagement and drive more traffic to your business are to add a forum, newsletters, comments, and social sharing. Here are a few more plugins that can help:

  • BuddyPress – BuddyPress allows you to set up your own social community on WordPress.
  • bbPress – This plugin can be used to set up your own discussion forum on WordPress.
  • E-Newsletter – Use E-Newsletter to send professional email newsletters, track results and manage subscribers from your WP dashboard, without requiring a 3rd party subscription.
  • Disqus – use this plugin to power discussions and helps to increase engagement on your website or blog.
  • Floating Social – This plugin lets you add social buttons and features that allow visitors to share your content online on your pages and posts.

You can add social sharing buttons to your site easily with WordPress plugins

(WordPress users can easily add social sharing features to their website using free or inexpensive plugins)

How To Generate New Leads & Enquiries

Let’s discuss now ways to improve your sales and generate new leads and enquiries online.

Provide An Email Newsletter

Providing a newsletter is an excellent way to build a list of subscribers. Adding newsletters] provides a number of benefits and advantages including:

  • Drives targeted traffic to your site
  • Keeps your business at the forefront of your reader’s minds
  • Provides useful updates
  • Provides a highly targeted marketing channel
  • Allows you to offer special services or products to a select audience
  • Provides regular opportunities for improving user engagement
  • Provides you with another way for readers to share your content

A proven strategy for attracting subscribers to your newsletter is to provide high value content and give users free gifts or bonus items in exchange for their personal details. This can be an exclusive guide, tips for handling tax, access to tax calculators, coupons, access to videos, contests, etc.

Contact Forms

A contact form makes it easy and simple for prospective clients to get in touch. Visitors can report issues, ask questions to specific departments, ask for quotes, send suggestions and more.

Contact forms provide several benefits including:

  • Reduces spam
  • Automated response
  • Giving you control over what gets sent to you
  • You can keep your email address private
  • They can be added to any post or page
  • Looks professional
  • Convenience for users

One of the most popular WordPress contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin For WordPress

(Contact Form 7 Plugin)

Contact form 7 is a free plugin that is easy to install and configure and allows you to create multiple contact forms into any page or post, customize your forms and the mail contents, add fields, and more.

International languages, Ajax-powered submitting, CAPTCHA, and Akismet spam filtering is also supported.

Another feature to consider is adding sections to your contact form so users can select which department they want to contact. This ensures that visitors’ requests reach the right person.

Provide Maps

Adding maps helps your visitors and clients find you.

Inserting maps (e.g. Google Maps), into your WordPress site also provides users with a number of benefits, such as:

  • A map improves local SEO
  • Visitors can easily find you
  • Displays location of events

Maps help your visitors and customers find you

(Adding a map to your site helps your visitors and customers find you)

Here are some of the more plugins that let you embed, customize and display maps on your WordPress site:

Improve Search Engine Optimization, Increase User Engagement And Generate More Traffic With WordPress Plugins

Financial Plugins For WordPress

WordPress lets you add a number of plugins to your site that will immediately make available a range of practical tools for visitors. Here are just some of these:

Calculator Pro Calculators

Calculator Pro Calculators

(Calculator Pro Calculators)

This is a free collection of 400+ calculators that you can provide to users on your website and embed into your posts, pages, or sidebars using shortcodes. It also supports internationalization

Most of the calculators aren’t focused specifically on accounting, but there are a few for:

  • Interest rate
  • Loans
  • Leases
  • Equity
  • And lots more

For more details, go here}:

Show Stock Quotes

Show Stock Quotes - WordPress Plugin

(Show Stock Quotes Plugin)

This plugin installs a widget that displays up to 20 different stock quotes per portfolio. You can show as many widgets as you want.

Show Stock Quotes Plugin

(Show Stock Quotes Plugin – Stock Portfolio)

For more details, go here}:

Custom Stock Ticker

Custom Stock Ticker - WordPress Plugin

(Custom Stock Ticker – WordPress Plugin)

This plugin lets you add a custom stock ticker to any page, post, or sidebar with shortcodes.

Custom Stock ticker provides a number of customizable features. You can choose to use built-in themes or customize it yourself. It’s easy to customize it so it matches your site. You can also create custom stocks for individual categories.

Appearance customizations include height, width, scroll speed, background color, opacity, number of stocks displayed simultaneously, font family, etc.

For more details, go here}:

Finance Calculator

Finance Calculator Plugin

(Finance Calculator Plugin)

This free calculator allows your visitors to calculate indicative repayments online. This is a great financial tool for calculating repayments on auto loans, property loans, or other large loans.

Finance Calculator WordPress Plugin

(Finance Calculator Plugin – Loan Calculators)

Finance Calculator also contains an application form that sends a notification message to the email address you specify.

Other features of this plugin include displaying payment protection, calculating 12 to 60 months loans and creating a form that can be placed in any page or post.

For more details, go here}:

WP-Invoice

WP-Invoice Plugin For WordPress

(WP-Invoice Plugin For WordPress)

WP-Invoice is ideal for WordPress site owners with clients to bill.

WP-Invoice integrates billing into WordPress. You can send itemized invoices, set up recurring billing and expand functionality with both free and premium add-ons that let you manage locations, accept electronic signatures from clients, create PDF versions of your invoices, create quotes, create checkout forms, and more.

The plugin ties into WP’s user management database to keep track of your clients and their information, and integrates with PayPal, Authorize.net, Stripe, and others.

The plugin gives you the ability to add custom payments and charges, add pre-defined line items and discounts, view invoice status and progression, filter and find invoices, see invoice receipts and invoice history, create notification e-mail templates, view reports (collected vs uncollected invoices, valuable clients and top grossing line items), and more.

For more details, go here}:

All In One Business Management Application

All In One Business Management Application Plugin For WordPress

(All In One Business Management Application Plugin)

This is a complete business management system that includes accounting management, invoicing, order management, help desk with support ticket system, CRM and many added features.

All In One Business Management Application WP Plugin

(All In One Business Management Application – WordPress Plugin – Client Invoicing)

All In One Business Management Application supports multiple languages, is fully customizable and provides additional tools like document management, to do app, and more.

For more details, go here}:

iBilling – Accounting And Billing Software

iBilling - Accounting and Billing Software Plugin For WordPress

(iBilling – Accounting and Billing Software)

iBilling is a scalable business software that lets you manage customer data and invoices, track your company’s net worth and cash flow, send single-click payment reminders and payment confirmations, and lots more.

iBilling - Accounting and Billing Software Plugin For WordPress - Invoicing

(iBilling – Accounting and Billing Software – WordPress Plugin – Invoicing)

It lets you get paid faster by integrating with several payment gateways.

For more details, go here}:

Accounting Themes For WordPress

To get the most benefit out of growing your business online with WordPress, it’s best to choose a theme specifically suited for accounting businesses. Here is a list of some of the best WordPress themes available for accounting firms. With the themes listed below you can have a professional accounting website within minutes and save hundreds to thousands of dollars on the cost of web design.

Accounting Pro

Accounting Pro - WordPress Theme

(Accounting Pro – WordPress Theme)

This premium theme is a turn-key theme for accountants and accountancy firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (gives you an improved WordPress editor), a sidebar manager, performs auto resizing for images, and lots more.

You can expand this theme using premium add-ons.

For more information, go here:

Accountancy

Accountancy Theme For WordPress

(Accountancy Theme For WordPress)

Accountancy Theme comes with a variety of styles and layouts that helps make your accounting site look and feel professional.

This fully responsive theme includes a custom slider, a featured testimonial section, it’s lightweight, search optimized, and fast loading. Accountancy provides the features you need without bloating your theme. The cost of purchase includes free updates and 1 year of support.

More information:

Accounting

Accounting

(Accounting)

Accounting includes a drag-and-drop builder that allows you to design your website any way you want. It also provides unlimited sidebars and custom widgets, four different header types, a custom admin panel, different color schemes, a custom slider, three different blog types, and is responsive. It is a clean-looking, modern and fast-to-load theme.

More information:

Kathryn

Kathryn Theme For WordPress

(Kathryn – WordPress Theme)

This premium WordPress theme was built for accounting businesses. The theme provides a slider, multiple layouts, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, various color options, is easy to use, search engine friendly, and is responsive (mobile-friendly). Although it could easily suit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy plugin and is a separate purchase from the Genesis Framework.

More information:

Accounting WordPress Theme

Accounting WordPress Theme - Theme For WordPress

(Accounting WordPress Theme – WordPress Theme)

This premium theme was designed to enhance professionalism within the accounting industry. It features an authoritative color scheme and layout elements specifically designed to make your accounting business website look professional while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive and includes pages for your accounting services, contact form section with consultation requests (downloadable as CSV), testimonials, and a blog.

For more information, go here:

WP Advocate

WP Advocate

(WP Advocate)

WP Advocate is a free corporate theme developed for professionals such as accountants and attorneys. You can use the theme’s bundled images or upload your own. It includes a custom post type for employee profiles and can also integrate with BeSpoke profile templates. It’s clean-looking and fast-loading.

Visit the theme website to learn more about using this theme:

Divi

Divi Theme

(Divi – WordPress Theme)

This premium theme for WordPress is one of the most flexible themes in Elegant Themes‘ collection. Divi lets you create a professional site using the page builder or beautiful pre-made layouts. You can change your layout to your heart’s content.

Divi’s page builder transforms web elements into visual building blocks, allowing you to understand and change the structure of their page without touching any code.

Divi Theme - Page Builder

(Divi – WordPress Theme – Page Builder)

It has 40 content modules that you can drag and drop anywhere you want. This includes bar counter, blurb, code, divider, filterable portfolio, map, person, sidebar, testimonial, text, fullwidth header, fullwidth portfolio, fullwidth slider, and more.. It is mobile-friendly and fully customizable. Elegant Theme prices start at $69 per year and includes full access to all sleek business themes.

More information:

The Corporation

The Corporation

(The Corporation WordPress Theme)

This theme from Elegant Themes was created specifically to create great-looking corporate websites.

The Corporation has a sleek page-based home page design with a prominent, flashy slider, blog design, 6 different color schemes, multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Theme prices start at $69 per year and includes access to 80+ themes.

Go here for more information:

Adviser

Adviser - WordPress Theme

(Adviser WordPress Theme)

The Adviser WordPress Theme was designed specifically to help businesses in the financial industry to build trust through clean web design. It’s ideal for businesses that provide services such as investments or tax advice. The theme includes a recruitment page with hiring announcements and where to send applications, a built-in lease calculator, widgets and multiple shortcodes, and a drag-and-drop visual composer..

Go here to learn more about this WordPress theme:

Tax Help

Tax Help Theme

(Tax Help – WordPress Theme)

This premium WordPress theme was developed specifically for financial companies, tax and financial advisors, and businesses providing tax services. Tax Help is designed to showcase your services professionally to help grow your business reputation. It provides a range of blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.

For more information, go here:

Finance Business

Finance Business - WordPress Theme

(Finance Business)

This premium theme was designed specifically for firms that provide any type of financial service including consulting, tax help, finance, corporate, insurance, accounting, loans, and more. The theme includes a custom CMSMasters Visual Content Composer plugin. It also has around one hundred shortcodes that includes charts and financial content. It also includes the custom drag-and-drop composer, 2 premium sliders, page options, color management, animations, and a lot more.

More info:

Avada

Avada Finance WordPress Theme

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, you have found this guide on WordPress plugins & themes for improving SEO, better user engagement and web traffic generation useful.

Best WordPress Themes And Plugins For Accountants

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

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