Grow Your Accounting Business Online With WordPress – 2

This is part 2 of a series of articles focused on helping accountants and financial service professionals grow their business online and provides a comprehensive list of WordPress plugins and themes for accounting and finance-related businesses.

How To Build A Website For Accountants Using WordPress That ConvertsIn Part One of this guide on ways to improve your accounting business presence online, we provided in-depth information on the following areas:

  • Online Challenges For Accountants
  • Opportunities For Accountants
  • Basic Website Pages
  • Ways To Improve The Content On Your Website

In this section, we discuss more ways to grow your accounting business online. Areas covered include:

  • Improve Web Traffic With WordPress
  • Ways To Generate More Leads & Enquiries
  • How To Improve SEO, Increase User Engagement And Drive More Web Traffic With WordPress Plugins

Useful Information

For more information about WordPress plugins and themes, see these articles:

Ways To Improve Website Traffic Using WordPress

Your web traffic is a vital part of your business growth. This section will help you improve your web traffic.

Optimizing Your Site For Search Engines (SEO) Using WordPress

There are so many ways that WordPress helps optimize your accounting website for search engines:

  • SEO-Friendly – Set the permalinks to use the title of the posts as the web address of your pages.
  • Post Tags – WordPress lets you choose the keywords that you want your article pages to be indexed by in the search engines.
  • Post Categories – Create categories for keeping your content organized and easy to find.
  • Excerpts – Create descriptions for your posts that visitors will see in the search engine results.
  • Images – title images with keywords for improved search engine results.
  • Internal Content Linking – WordPress has a built-in feature that allows you to easily link your content to other posts and pages on your site
  • Pinging – Configure your site to automatically notify (ping) other search directories as soon as a new post is published on your website.

Improving Search Engine Optimization (SEO), Improve User Engagement And Generate More Visitors Using Plugins

As well as the built-in features of WordPress, the WordPress developer community makes available various plugins that improve SEO, increase user engagement and drive more visitors to your site.

For example, here are some plugins you can use to improve your SEO:

A plugin like Yoast SEO can improve your site's search engine optimization

(Use a plugin like Yoast SEO (previously called WordPress SEO by Yoast) to improve your SEO)

Other things you can do to improve your accounting site’s SEO, increase engagement and drive more web traffic to your business are to add a forum, newsletters, commenting, and social sharing features. Here are a few plugins that can help (many of the plugins listed below can be downloaded at no cost):

  • BuddyPress – This free plugin lets you run your own social network on your website, with member profiles, activity streams, messaging, user groups, and more.
  • bbPress – This free plugin allows you to run your own discussion forum on WordPress.
  • E-Newsletter – Use this plugin to send professional email newsletters, track results and manage subscribers from your WordPress site.
  • Disqus – use this WordPress plugin to power discussions and helps to increase engagement on your website.
  • Social Media Feather – Easily add social sharing features and buttons on your website.

You can add social sharing features to your site easily with WordPress plugins

(WordPress users can easily add social sharing buttons to their site with WordPress plugins)

Generate More Leads & Enquiries

This section explains how to improve your sales and generate leads and enquiries for your accounting or financial services business.

Add A Newsletter

Providing an email newsletter is a great way to build a subscriber list. It] provides several benefits, like:

  • Drives targeted traffic
  • Keeps readers from forgetting about you
  • Provides updates that could save businesses time and money
  • Provides a targeted marketing channel
  • Allows you to provide special products or services to a select audience
  • Increases user engagement
  • Provides you with additional ways for your content to be shared with others

An effective strategy for attracting subscribers is to provide them with valuable information and give them something valuable for free in exchange for their personal details. This could be an exclusive report, checklists for handling tax, access to tax calculators, coupons, membership access to subscriber-only content, contests, etc.

Provide A Contact Form

A contact form makes it easy and simple for readers to get in touch with you. A contact form also allows visitors to raise problems, contact specific departments, ask for a quote, send suggestions and more.

A contact form provides many benefits and advantages, like:

  • Reducing spam
  • Automated response
  • Giving you control over what gets sent to you
  • You can keep your email address private
  • Can be added to any post or page
  • Improves the professional look of your website
  • Convenient for visitors

One of the most popular contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin For WordPress

(Contact Form 7 Plugin)

This free contact form plugin is easy to install and set up and lets you add multiple contact forms into any page on your site, customize the form and the email contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and Akismet spam filtering is also supported.

Something else to consider is to add sections to your contact form so users can choose which department they want to contact. This ensures that contact form requests reach the right person.

Adding A Map

Adding a map to your website helps your visitors and customers find you.

Inserting maps, such as Google Maps, into your WordPress site also provides visitors with many benefits, such as:

  • Maps help to improve local SEO
  • Visitors can easily find you
  • Shows location of events

A map helps your visitors and customers find you

(Adding a map to your website helps your visitors and clients find you)

Below are some plugins that let you embed, customize and display Google maps on your website:

Improving Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation Using WordPress Plugins

Accounting And Financial Services WordPress Plugins

WordPress lets you add a number of plugins to your accounting website that will immediately make available a range of functional tools for users. Here are some of these plugins:

Calculator Pro Calculators

Calculator Pro Calculators Plugin For WordPress

(Calculator Pro Calculators WP Plugin)

This is a free collection of 400+ calculators. You can embed them into your posts, pages, or sidebars using shortcodes. Internationalization is supported.

Note: Most of them aren’t focused specifically on accounting, but there are quite a few you can use for:

  • Mortgage
  • Loans
  • CD
  • Equity
  • And lots more

For more details, go here}:

Show Stock Quotes

Show Stock Quotes Plugin For WordPress

(Show Stock Quotes – WordPress Plugin)

This plugin lets you add a widget that shows a number of different stock quotes per portfolio. You can display as many widgets as you want.

Show Stock Quotes Plugin For WordPress

(Show Stock Quotes – WordPress Plugin – Stock Portfolio)

For more details, go here}:

Custom Stock Ticker

Custom Stock Ticker Plugin

(Custom Stock Ticker WP Plugin)

This free plugin lets you place custom stock tickers on any page, post, or sidebar using shortcodes.

Custom Stock ticker includes several customizable ticker. Choose from built-in themes or customize it yourself to match your website. You can also create custom stocks for individual categories.

Customize the appearance by changing colours, speed, text, etc.

For more details, go here}:

Finance Calculator

Finance Calculator Plugin For WordPress

(Finance Calculator – WordPress Plugin)

This free calculator lets your site visitors calculate indicative repayments. This is a useful financial tool for calculating auto loans, real estate loans, or any other large loan.

Finance Calculator WP Plugin

(Finance Calculator Plugin For WordPress – Loan Calculators)

Finance Calculator also contains an application form that sends a message to the email address you specify.

Other features of this plugin include showing payment protection, calculating 12 to 60 months loans and creating a form that can be placed in any page or post.

For more details, go here}:

WP-Invoice

WP-Invoice WordPress Plugin

(WP-Invoice Plugin)

WP-Invoice lets WordPress blog owners send itemized invoices to their clients.

WP-Invoice lets you integrate billing into WordPress. You can send out itemized invoices. It even allows you to set up recurring billing. It can be expanded through both free and premium add-ons, like business location, electronic signature, PDF creation, quoting, checkout forms, and more.

The plugin ties into WP’s user management database to keep track of your clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and others.

The plugin lets you add custom payments and charges, insert pre-defined line items and discounts, view invoice status and progression, filter and find invoices, show invoice receipts and invoice history, create e-mail notification templates, access reports (collected vs uncollected invoices, most valuable clients and top grossing line items), and more.

For more details, go here}:

All In One Business Management Application

All In One Business Management Application - WordPress Plugin

(All In One Business Management Application WP Plugin)

This is a complete business management system that includes accounting management, invoicing, order management, helpdesk with ticketing system, CRM and lots more.

All In One Business Management Application WordPress Plugin

(All In One Business Management Application Plugin For WordPress – Client Invoice)

The plugin supports international languages, is fully customizable and provides additional tools like document management, to do app, and more.

For more details, go here}:

iBilling – Accounting And Billing Software

iBilling - Accounting and Billing Software WP Plugin

(iBilling – Accounting and Billing Software WordPress Plugin)

iBilling is a scalable business software that lets you manage customer data and invoices, tracks your company’s net worth and cash flow, and lots more.

iBilling - Accounting and Billing Software WP Plugin - Invoicing

(iBilling – Accounting and Billing Software WP Plugin – Invoicing)

iBilling Accounting and Billing Software lets you get paid faster online by integrating with several payment gateways.

For more details, go here}:

Financial WordPress Themes

To get the best features and professional look for your website, we recommend choosing a theme specifically suited for accounting businesses. Here is a look at some of the best themes themes available for accountancy firms. With these themes you can own a professional-looking accounting website within minutes and save hundreds to thousands of dollars on the cost of web design.

Accounting Pro

Accounting Pro Theme For WordPress

(Accounting Pro Theme)

This premium theme is a turn-key theme developed for accountants and accountancy firms. It’s a responsive theme with a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resizing for images, and lots more.

Accounting Pro can be customized using premium add-ons.

Go here to learn more about using this WordPress theme:

Accountancy

Accountancy Theme For WordPress

(Accountancy)

This theme has a variety of styles and layouts that helps make your accounting site look and feel professional.

It includes a custom slider, a featured testimonial section, and more. It’s lightweight, search optimized, loads fast, and fully responsive. It provides what you need without bloating your theme with features you don’t need. Free updates and 1 year of support is included with the price.

More information:

Accounting

Accounting Theme

(Accounting Theme For WordPress)

This one includes a drag-and-drop builder so you can design your site any way you want. It also has unlimited sidebars with custom widgets, four different header types, a custom administration panel, four color schemes, a custom slider, 3 blog types, and is responsive (mobile-friendly). Accountancy is a clean-looking, modern and fast loading theme.

For more information, go here:

Kathryn

Kathryn Theme For WordPress

(Kathryn Theme)

This one is created specifically for accounting businesses. Kathryn offers a slider, multiple layouts, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, various colors, is easy to use, SEO friendly, and is responsive (mobile-friendly). Although this theme can easily fit any profession you like, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and is a separate purchase from the Genesis Framework.

More info:

Accounting WordPress Theme

Accounting WordPress Theme

(Accounting WordPress Theme – Theme For WordPress)

This premium WordPress theme was created to enhance professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., is specifically designed to help give your accounting website a professional look. It’s a turn-key installation but you can still modify it if you want. It’s mobile-friendly and includes pages for your accounting services, contact form section with consultation requests (downloadable as CSV), testimonials, and a blog.

More information:

WP Advocate

WP Advocate Theme

(WP Advocate WP Theme)

This is a corporate theme built specifically for professionals such as accountants and attorneys. Use the bundled images or upload your own. WP Advocate also includes a custom post type adding staff profiles. It will also integrate with BeSpoke profile templates. It’s a clean and fast-loading theme.

Go here for more information:

Divi

Divi Theme For WordPress

(Divi – WordPress Theme)

This theme is one of the most flexible themes in Elegant Themes‘ entire collection of WordPress themes. Divi lets you create a professional website using its page builder or pre-made layouts. You can change your layout as much as you need.

Divi’s page builder transforms web elements into visual building blocks, allowing you to understand and redesign the structure of their pages without touching a single line of code.

Divi Theme For WordPress - Page Builder

(Divi WP Theme – Flexible Page Builder)

It comes with 40 content modules that you can drag and drop anywhere you want. This includes modules such as audio player, call to action, contact form, countdown timer, filterable portfolio, number counter, post title, pricing table, social media follow, video, fullwidth image, fullwidth map, fullwidth post title, and more.. Divi is responsive and completely customizable. Themes start at $69 per year and includes full access to over 80 stunning themes.

Go here for more details:

The Corporation

The Corporation

(The Corporation Theme For WordPress)

This one was specifically designed to create good-looking corporate sites.

The Corporation has a sleek and professional page-based home page design with a prominent slider, blog design, six different color schemes, multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Themes start at $69 per year and includes full access to all beautifully-designed themes.

More information:

Adviser

Adviser Theme

(Adviser Theme For WordPress)

This premium WordPress theme was developed to help finance industry professionals build trust online through clean web design. It’s ideal for businesses that provide services such as investments or tax help. The Adviser theme includes a recruitment page with hiring announcements and where to send applications, lease calculator, multiple shortcodes and widgets, and the drag-and-drop visual composer..

Go here to learn more this WordPress theme:

Tax Help

Tax Help - WordPress Theme

(Tax Help – WordPress Theme)

This theme was built for financial companies, tax and financial advisors, and firms providing tax assistance. It’s designed to show your services professionally to help grow your professional reputation. It provides a range of blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.

Go here for more details:

Finance Business

Finance Business Theme

(Finance Business)

Finance Business Theme was specifically built for organizations that provide any type of financial service including consulting, tax help, finance, insurance, corporate, accounting, loans, and more. This theme includes a custom CMSMasters Visual Content Composer plugin. It also has around one hundred shortcodes that let you add charts and financial content. It also includes a custom drag-and-drop composer, 2 premium sliders, page options, color management, animated elements, and a whole lot more.

More info:

Avada

Avada Finance WordPress Theme

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

We hope that you have found this article on ways of improving SEO, improve user engagement and drive more web traffic with WordPress plugins & themes useful.

Best WordPress Plugins And Themes To Grow An Accounting Business Online

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