Tag: Accounting Business

In Part One of this guide on ways to build your accounting business web presence, we covered the following areas:

• Challenges Accountants Face Online
• Online Opportunities For Accountants
• Your Web Pages
• Tips On How To Improve Your Content

In this section, we explore more ways to grow your accounting services business online. Areas covered include:

• Ways To Improve Traffic
• Tips For Generating More Leads & Enquiries Using WordPress
• WordPress Plugins And Themes For Improving SEO, Creating Better User Engagement And Generating More Visitors

To learn more about WordPress plugins and themes, see these articles:

• Using WordPress Plugins – The Easy Way To Enhance Your Web Site’s Features And Functionality
• WP For Business – An Introduction To WordPress Themes

Improving Web Traffic

Web traffic is a vital part of your online business growth. In this section, you will learn ways to improve your accounting or financial services business online with WordPress.

Optimizing Your Site For SEO

There are many ways WordPress can help to improve SEO:

• Search Engine-Friendly URLs – configure the permalinks to create search engine-optimized web addresses for your posts.
• Post Tags – WordPress lets you choose the keywords that you want your articles to be indexed for in the search engines.
• Post Categories – Create search engine-friendly categories for your posts and products.
• Post Excerpts – WordPress lets you compose descriptions for your posts that visitors will see in the search engine results.
• Images – add search-optimized titles to your content images for improved search results.
• Internal Content Linking – WordPress provides a built-in feature that lets you easily create internal links
• Pinging – Configure your site to automatically notify (ping) other sites and directories immediately upon publishing new content on your website.

WordPress Plugins For Improving Search Engine Optimization, Better User Engagement And Web Traffic Generation

As well as the built-in features of WordPress, there are also a number of plugins that will improve your accounting website’s SEO, increase user engagement and drive more web traffic to your business.

For example, you can use the plugins below to improve your SEO:

• All in One SEO – WordPress SEO plugin
• Google XML Sitemaps – WordPress XML sitemap plugin
• Page-List – WordPress site map plugin

(Use a plugin like Yoast SEO to improve your website’s SEO)

Other things you can do to improve your accounting website’s SEO, increase user engagement and drive more traffic to your business are to add a forum, newsletters, comments, and social features. Here are some plugins that can help (many of the plugins listed below can be downloaded at no cost):

• BuddyPress – Set up an online social community on your site.
• bbPress – Set up an online community forum on your website.
• E-Newsletter – This plugin lets you send email newsletters, track results and manage subscribers from your WP dashboard.
• Disqus – This WordPress plugin lets you power discussions and helps to increase engagement on your website.
• Social Media Feather – Use this WordPress plugin to add social sharing features and buttons to your posts and pages.

(WordPress users can easily add social sharing to their site with free or inexpensive WordPress plugins)

Tips For Generating More Leads & Enquiries With WordPress

Let’s now take a look at ways to improve your sales and generate leads and enquiries for your accounting or financial services business.

Provide A Newsletter

Adding an email newsletter is a great way to retain and grow your readership. Adding a newsletter provides many benefits, like:

• Sends targeted traffic to your website
• Keeps your business at the forefront of your reader’s minds
• Keeps readers updated
• Provides a targeted marketing channel
• It’s a way to provide special products or services to a select audience
• Provides new opportunities for improving engagement with your users
• Provides you with an additional way for subscribers to share your content

An effective strategy for enticing your visitors to subscribe is to provide high value information and give users something for free in exchange for their details. This could be a guide, tips for handling tax, access to tax calculators, discount coupons, membership access to courses, contests, etc.

Adding A Contact Form

Contact forms make it easy and simple for prospective customers to get in touch with you. Contact forms also allow visitors to provide feedback, contact specific departments, ask for quotes, and more.

A contact form provides a number of benefits and advantages including:

• Reduces spam
• Automated response
• Gives you control over what gets sent to you
• Allows you to keep your email address private
• Can be added to any page or post
• Looks professional
• Convenient for users

A popular contact form plugin is Contact Form 7.

Contact Form 7

(Contact Form 7)

Contact Form 7 is easy to install and set up and allows you to insert multiple contact forms, customize the forms and the mail contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and Akismet spam filtering is also supported.

Something to consider is to add sections to your contact form so prospects can choose the topic they want to discuss. This ensures that visitors’ requests reach the right person.

Adding Maps

A map helps your visitors and customers find you.

A map is a useful tool for several reasons:

• A map helps to increase local SEO
• Helps visitors find you easily
• Displays location of events

(A map helps your visitors and customers find you)

Popular Google Maps plugins include:

• Google Maps
• Advanced Google Maps Plugin for WordPress
• WP Google Maps
• Comprehensive Google Map Plugin

Improving SEO, Increase User Engagement And Increase Web Traffic Generation With Plugins & Themes

Financial Plugins For WordPress

WordPress provides a number of plugins you can add to your accounting or financial services site that will immediately make available a range of practical tools for site visitors. Here are some of the plugins you can choose from:

Calculator Pro Calculators

(Calculator Pro Calculators WordPress Plugin)

This is a free collection of 400+ calculators. You can embed them into your posts, pages, or sidebars using shortcodes. Internationalization is supported.

Most of them aren’t focused specifically on accounting, but there are quite a few you can use for:

• Mortgage
• Rate of return
• CD
• Debit
• And more

For more details, go here}:

• Calculators Pro

Show Stock Quotes

(Show Stock Quotes – WordPress Plugin)

With this plugin you get a widget that shows a number of different stock quotes per portfolio. You can show as many widgets as you want.

(Show Stock Quotes – WordPress Plugin – Stock Portfolio)

For more details, go here}:

• Show Stock Quotes WP Plugin

Custom Stock Ticker

(Custom Stock Ticker – WordPress Plugin)

This plugin lets you place custom stock tickers on any sidebar, post or page with shortcodes.

Custom Stock ticker includes a number of customizable features. Choose from built-in skins or customize it yourself. It’s easy to customize it so it matches your site. You can also create custom stocks for individual categories.

Appearance customization features include height, width, background color, scroll speed, opacity, number of stocks displayed simultaneously, text color, font family, font size, etc.

For more details, go here}:

• Custom Stock Ticker Plugin For WordPress

Finance Calculator

(Finance Calculator – WordPress Plugin)

This free calculator allows your site visitors to calculate indicative repayments. This is a useful financial tool for calculating auto loans, property loans, or other large loans.

(Finance Calculator WP Plugin – Loan Calculators)

The plugin also contains an application form that will send a message to a specified email address.

It will display payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.

For more details, go here}:

• Finance Calculator

WP-Invoice

(WP-Invoice)

WP-Invoice lets WordPress blog owners send itemized invoices to their clients.

WP-Invoice lets you integrate billing into WordPress. You can send itemized invoices. It also allows you to set up recurring billing. It can be expanded through both free and premium add-ons that let you manage business, accept electronic signatures, create PDF invoices, create quotes, create checkout forms, and more.

The plugin ties into WP’s user management database to keep track of your clients and their information, and integrates with PayPal, Authorize.net, Stripe, 2Checkout, USAePay, and others.

WP-Invoice features include adding custom payments and charges, creating pre-defined line items and discounts, quickly viewing invoice status and progression, filtering and finding invoices, seeing invoice receipts and invoice history, creating e-mail notification templates, accessing reports (collected vs uncollected invoices, valuable clients and top grossing line items), and more..

For more details, go here}:

• WP-Invoice Plugin For WordPress

All In One Business Management Application

(All In One Business Management Application – WordPress Plugin)

This is a complete business management system that includes accounting management, invoicing, order management, helpdesk with knowledgebase and support ticket system, client relationship management and lots more.

(All In One Business Management Application – WordPress Plugin – Invoice)

All In One Business Management Application supports multiple languages, is fully customizable and provides powerful tools like document management, notice board, and more.

For more details, go here}:

• All In One Business Management Application WordPress Plugin

iBilling – Accounting And Billing Software

(iBilling – Accounting and Billing Software Plugin)

iBilling is a scalable business software that lets you manage client data and invoices, tracks your company’s cash flow and net worth, send single-click payment reminders and payment confirmations, and lots more.

(iBilling – Accounting and Billing Software Plugin For WordPress – Client Invoicing)

It integrates with several online payment gateways.

For more details, go here}:

• iBilling

Accounting And Financial Services – WordPress Themes

To benefit the most from using WordPress, we recommend choosing a theme specifically suited for accounting. Here is a list of some of the best accounting themes available. With these themes you can own a professional accounting website within minutes and save hundreds to thousands of dollars on the cost of web design.

Accounting Pro

(Accounting Pro – WordPress Theme)

This premium WordPress theme is an inexpensive turn-key theme built for accountants and accountancy firms. It’s a responsive theme with a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resizing for images, and lots more.

Accounting Pro can be expanded by installing premium add-ons.

For more details about using this theme, go here:

• Accounting Pro Theme For WordPress

Accountancy

(Accountancy WP Theme)

This premium WordPress theme has a variety of styles and layouts that helps make your accounting site look and feel professional.

This responsive theme includes a custom slider, a featured testimonial section, it’s lightweight, search optimized, and fast loading. Accountancy provides what you need without bloating your theme with features you don’t need. Free updates and one year of support is included with your purchase.

Visit the theme site to learn more this theme:

• Accountancy Theme For WordPress

Accounting

(Accounting)

Accounting Theme includes a drag-and-drop builder so you can design your website any way you want. The theme also provides unlimited sidebars with custom widgets, four different header types, a custom administration panel, four color schemes, a custom slider, three different blog types, and is mobile-friendly. It is a clean-looking, modern and fast loading theme.

Visit this site to learn more this theme:

• Accounting – WordPress Theme

Kathryn

(Kathryn WP Theme)

Kathryn is a premium WordPress child theme for the Genesis Framework that’s designed for accounting services. It has multiple layouts, slider, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, various color options, is easy to use, inexpensive, search optimized, and is responsive. Although it can easily fit any profession you want it to, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and is a separate purchase from the Genesis Framework.

To learn more about this theme, go here:

• Kathryn – WordPress Theme

Accounting WordPress Theme

(Accounting WordPress Theme – WordPress Theme)

This theme was created with the idea of professionalism within the accounting industry. It features an authoritative color scheme and layout elements designed specifically to make your accounting business website look professional while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s mobile-friendly and includes pages for your services, contact details section with consultation requests (downloadable as a CSV file), testimonials section, and a blog.

Go here for more details:

• Accounting WordPress Theme

WP Advocate

(WP Advocate Theme)

WP Advocate is a free corporate theme built for professional service providers such as accountants and attorneys. You can use the bundled images or upload your own. WP Advocate also includes a custom post type adding employee profiles and can also integrate with BeSpoke profile templates. It’s clean-looking and fast-loading.

Visit the theme website to learn more about this WordPress theme:

• WP Advocate Theme

Divi

(Divi Theme)

This premium theme for WordPress is the most flexible theme in Elegant Themes‘ entire theme collection. You can create a unique, professional website using its page builder or pre-made layouts. You can change your layout as much as you need.

The builder transforms web elements into visual building blocks, allowing you to understand and edit the structure of their pages without touching any code.

(Divi – Flexible Page Builder)

Divi has 40 content modules that you can drag and drop anywhere you want. Modules include multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. Divi is mobile-friendly and fully customizable. Theme prices start at $69 per year and includes access to 80+ stunning themes.

Go here for more information:

• Divi Theme For WordPress

The Corporation

(The Corporation)

This premium WordPress theme from Elegant Themes was specifically built to create good-looking corporate sites.

It has a sleek page-based home page design with a eye-catching slider, blog design, 6 different unique color schemes, multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Themes start at $69 per year and includes full access to over 80 professional themes.

More info:

• The Corporation WordPress Theme

Adviser

(Adviser)

This one was built specifically to help finance industry professionals build trust with a clean business design. It’s ideal for those that provide services like investment advice or tax advice. The Adviser theme includes a recruitment page with hiring announcements and where to send applications, a lease calculator, multiple shortcodes and widgets, and a drag-and-drop visual composer..

More information:

• Adviser – WordPress Theme

Tax Help

(Tax Help Theme)

This premium theme was specifically built for financial companies, tax and finance advisors, and businesses offering tax services. This theme is designed to show your services in a professional way and help build your professional reputation. It comes with different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.

Go here for more details:

• Tax Help Theme

Finance Business

(Finance Business Theme For WordPress)

This premium theme was specifically designed for firms that provide any type of financial service including tax help, consulting, insurance, corporate, finance, accounting, loans, and more. The theme includes a custom CMSMasters Visual Content Composer plugin. It also has around one hundred shortcodes that includes charts and financial content. It also includes the custom drag-and-drop composer, two premium sliders, page settings, color management features, animations, and a lot more.

Go here for more info:

• Finance Business WordPress Theme

Avada

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, this guide has helped you learn ways of improving search engine optimization, increase user engagement and generate more traffic using plugins & themes.

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