Grow Your Accounting Business Online With WordPress – 2

This is part 2 of a series of articles focused on helping accountants and financial service professionals grow their business online and provides a comprehensive list of WordPress plugins and themes for accounting and finance-related businesses.

How To Build A Website For Accountants With WordPress With WordPressIn Part One of this article on ways to grow your accounting business online, we provided in-depth tips and suggestions on the following areas:

  • Challenges Professional Accountants Face Online
  • Opportunities For Accountants In The Digital Economy
  • Improve Your Web Pages
  • Tips For Improving The Content On Your Site

In this section, we explore more ways to grow your accounting services business online. Topics covered below include:

  • Tips For Improving Traffic
  • Tips For Generating More Leads & Enquiries
  • WordPress Plugins For Improving Search Engine Optimization, Creating Better User Engagement And Generating More Visitors To Your Site

Important

To learn more about WordPress plugins and themes, see these articles:

Grow Your Accounting Website – How To Improve SEO, Increase User Engagement And Increase Traffic To Your Site Generation Using WordPress Plugins

Web traffic is vital to your business growth. This section will help you improve your web traffic using WordPress.

Optimizing Your Site For Search Engines

There are so many ways that WordPress helps improve SEO:

  • SEO-Friendly – configure the permalinks to use the title of the post.
  • Post Tags – WordPress lets you select the keywords that you want search engines to index your posts for.
  • Categories – Add categories for archiving and organizing your content.
  • Excerpts – Set the description for your posts that will appear in search results.
  • Images – title images used in your content with keywords for better search results.
  • Internal Content Linking – WordPress has a built-in feature that lets you easily create internal links
  • Post Notification – Set up your site to automatically notify other sites and directories immediately upon publishing a new post on your website.

WordPress Plugins For Improving Search Engine Optimization (SEO), Increasing User Engagement And Driving More Visitors

In addition to the built-in features of WordPress, the WordPress development community makes available a number of plugins that improve SEO, increase engagement and drive more traffic to your business.

For example, here are some plugins you can use to improve your SEO:

Use a plugin like Yoast SEO (previously known as WordPress SEO by Yoast) to improve your SEO

(Use a plugin like Yoast SEO to improve your SEO)

Other things you can do to improve your site’s SEO, increase user engagement and drive more web traffic to your website are to add a forum, newsletters, commenting, and social sharing features. Here are some plugins that can help (many of the plugins listed below are also free):

  • BuddyPress – BuddyPress allows you to set up your own social community on your website, with member profiles, user groups, messaging, activity streams, and more.
  • bbPress – Set up a discussion forum on your site.
  • E-Newsletter – Send email newsletters, track results and manage subscribers from your WordPress site.
  • Disqus – Power discussions and increases engagement on your website or blog.
  • Social Media Feather – This plugin lets you add social buttons and features that allow visitors to share your content online to your website or blog.

WordPress users can easily add social sharing buttons to their site with WordPress plugins

(WordPress users can easily add social sharing buttons to their website with WordPress plugins)

Generate More Leads & Enquiries

In this section we’ll show you ways to improve your sales and generate leads and enquiries online.

Provide An Email Newsletter

Providing an email newsletter is an excellent way to build a subscriber list. It] provides many benefits, like:

  • Drives targeted traffic
  • Keeps your business at the forefront of your reader’s minds
  • Provides useful updates
  • Provides you with a highly targeted marketing channel
  • It’s a way to offer special services or products to a select audience
  • Provides regular opportunities for user interaction
  • Provides additional opportunities for subscribers to share your content

An effective way to attract newsletter subscribers is to provide users with valuable content and offer them something valuable for free in exchange for their details. This could be a time-saving guide, checklists for handling finances, access to financial calculators, coupons, access to subscriber-only content, contests, etc.

Add A Contact Form

Contact forms make it easy and simple for readers to contact you. Users can raise problems, contact specific departments, request a quote, and more.

A contact form provides many benefits and advantages, like:

  • Reducing spam
  • Set up automated responses
  • Gives you control over what gets sent to you
  • Allows you to keep your email address private
  • Different forms can be added to any page or post
  • Improves the professional look of your website
  • Is convenient for visitors

One of the most popular contact form plugins for WordPress is Contact Form 7.

Contact Form 7

Contact Form 7 - WordPress Plugin

(Contact Form 7 Plugin For WordPress)

Contact form 7 is a free plugin that is easy to install and set up and lets you create and manage multiple contact forms, customize your forms and the mail contents, add fields, and more.

Supports international languages, Ajax-powered submitting, CAPTCHA, spam filtering and so on.

Something to consider is to add sections to your contact form so prospects can choose the topic they are contacting your company about. This ensures that visitors’ requests reach the right person.

Add Maps

Adding a map helps your visitors and clients find you.

A map is a useful tool for several reasons:

  • They improve local SEO
  • Visitors can easily find you
  • Shows location of events

Adding maps helps your visitors and customers find you

(Adding maps helps your visitors and customers find you)

Some of the more popular Google Maps plugins include:

Improve SEO, Increase User Engagement And Generate More Web Traffic With Plugins And Themes

Accounting Plugins For WordPress

WordPress lets you add a number of plugins to your accounting site to immediately add a range of practical tools for users. Here are just some of the plugins you can choose from:

Calculator Pro Calculators

Calculator Pro Calculators WordPress Plugin

(Calculator Pro Calculators)

This plugin provides a free collection of over 400 calculators that you can display on your website. Internationalization is supported.

Most of the calculators aren’t focused on accounting, but there are a few you can use for:

  • 401k
  • Payments
  • Tax
  • Debit
  • And lots more

For more details, go here}:

Show Stock Quotes

Show Stock Quotes - WordPress Plugin

(Show Stock Quotes Plugin For WordPress)

With this plugin you get a widget that shows up to 20 different stock quotes per portfolio. You can show as many widgets as you like.

Show Stock Quotes Plugin

(Show Stock Quotes – Stock Portfolio)

For more details, go here}:

Custom Stock Ticker

Custom Stock Ticker Plugin

(Custom Stock Ticker – WordPress Plugin)

This plugin lets you place custom stock tickers on any sidebar, post or page using shortcodes.

Custom Stock ticker offers a number of customizable ticker. You can choose to use built-in skins or customize it yourself. It’s easy to customize it so it matches your website. You can also create custom stocks for specific categories.

Customize the appearance by changing height, width, background color, number of stocks displayed simultaneously, text color, etc.

For more details, go here}:

Finance Calculator

Finance Calculator

(Finance Calculator – WordPress Plugin)

This free calculator allows your users to calculate indicative repayments online. This is a great financial tool for car loans, property, or any other large loan.

Finance Calculator Plugin

(Finance Calculator – WordPress Plugin – Loan Calculators)

The Finance Calculator plugin also contains an application form that will send a message to a specified email address.

It will display payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.

For more details, go here}:

WP-Invoice

WP-Invoice

(WP-Invoice WP Plugin)

WP-Invoice is ideal for WordPress business users with clients to bill.

WP-Invoice integrates billing into WordPress. You can send clients itemized invoices, set up recurring billing and expand functionality with both free and premium add-ons that let you manage business, accept electronic signatures, create PDF invoices, create quotes, create single-page checkout forms, and more.

The plugin ties into WP’s user management database to keep track of clients and their information, and integrates with PayPal, Authorize.net, Stripe, 2Checkout, PayPal Payments Pro, and others.

You can add custom payments and charges, create pre-defined line items and discounts, view invoice status and progression, filter and find invoices, show invoice receipts and invoice history, create e-mail notification templates, access reports (collected vs uncollected invoices, 10 most valuable clients and top grossing line items), and more.

For more details, go here}:

All In One Business Management Application

All In One Business Management Application Plugin For WordPress

(All In One Business Management Application – WordPress Plugin)

This is a complete business management system that includes accounting management, invoicing, order management, help desk with support ticketing system, CRM and many additional features.

All In One Business Management Application

(All In One Business Management Application Plugin – Invoicing)

The plugin supports multiple languages, is fully customizable and provides powerful tools like document management, notice board, and more.

For more details, go here}:

iBilling – Accounting And Billing Software

iBilling - Accounting and Billing Software WordPress Plugin

(iBilling – Accounting and Billing Software)

iBilling is a scalable business software that lets you manage and communicate with customers, track your company’s cash flow and net worth, and lots more.

iBilling - Accounting and Billing Software WordPress Plugin - Invoicing

(iBilling – Accounting and Billing Software – Client Invoicing)

It allows you to get paid faster by integrating with several online payment gateways.

For more details, go here}:

Accounting And Financial Services Themes For WordPress

To get the most benefit out of growing your business online with WordPress, we recommend choosing a theme specifically suited for accounting. Here is a list of some of the best accounting themes available. With these themes you can have a professional-looking accounting website within minutes.

Accounting Pro

Accounting Pro

(Accounting Pro – WordPress Theme)

This premium theme for WordPress is an inexpensive turn-key theme designed for accountants and accounting firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (gives you an improved WordPress editor), a sidebar manager, auto-resized images, and lots more.

You can easily expand Accounting Pro with premium add-ons.

More information:

Accountancy

Accountancy WordPress Theme

(Accountancy WordPress Theme)

This inexpensive theme offers a variety of built-in styles and layouts to help make your accounting site look and feel professional.

It includes a custom slider, a featured testimonial, and more. It’s lightweight, search engine friendly, loads fast, and is responsive. It provides the features your business needs without bloating your theme. Your purchase includes free updates and one year of support.

More info:

Accounting

Accounting - WordPress Theme

(Accounting)

This premium theme includes a drag-and-drop builder that allows you to design your site any way you want. The theme also has unlimited sidebars with custom widgets, four different types of headers, a custom admin panel, different color schemes, custom slider, three different blog types, and is fully responsive (mobile-friendly). It looks clean and modern and is fast to load.

More info:

Kathryn

Kathryn

(Kathryn)

Kathryn is developed for accountants. It has multiple layouts, slider, multiple sidebars, various colors, is easy to use, search optimized, and is fully responsive (mobile-friendly). Although this theme can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy WordPress responsive slider plugin and must be purchased separately from the Genesis Framework.

Visit the theme site for more details about this WordPress theme:

Accounting WordPress Theme

Accounting WordPress Theme

(Accounting WordPress Theme)

This premium WordPress theme was developed to enhance professionalism within the accounting industry. It features an authoritative color scheme and elements specifically designed to give your accounting business site a professional look. It’s a turn-key installation but you can still modify it if you want. It’s mobile-friendly and includes pages for your accounting services, contact details section with consultation requests (downloadable as a CSV file), testimonials, and a blog.

More info:

WP Advocate

WP Advocate Theme

(WP Advocate Theme For WordPress)

WP Advocate is a corporate theme developed for professionals such as accountants and attorneys. Use the theme’s bundled images or upload your own. WP Advocate also includes a custom post type for employee profiles and can also integrate with BeSpoke profile templates. It’s clean and fast-loading.

For more details, go here:

Divi

Divi WordPress Theme

(Divi Theme)

This premium theme for WordPress is the most flexible theme in Elegant Themes‘ entire theme collection. You can create a unique, professional site using the page builder or beautiful and unique pre-made layouts. You can change your layout as much as you need.

The builder transforms elements into visual building blocks, allowing you to understand and easily edit the structure of their pages without editing a single line of code.

Divi - WordPress Theme - Page Builder

(Divi – Page Builder)

It comes with 40 content modules that you can drag and drop anywhere you want. Modules include bar counter, blurb, circle counter, email optin, filterable portfolio, number counter, person, sidebar, tabs, video slider, fullwidth code, fullwidth menu, fullwidth post title, and more.. It is fully responsive and fully customizable. Theme prices start at $69 per year and includes full access to all themes.

For more information, go here:

The Corporation

The Corporation WordPress Theme

(The Corporation – WordPress Theme)

This one from Elegant Themes was specifically created to create great-looking corporate websites.

It has a page-based home page design with a prominent slider, blog design, 6 different color schemes, multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Theme prices start at $69 per year and includes full access to all themes.

For more information, go here:

Adviser

Adviser Theme

(Adviser – WordPress Theme)

This premium theme was specifically built to help businesses in the financial industry to build trust with a clean business design. It’s ideal for businesses that provide services such as investing or tax advice. The theme includes a recruitment page with hiring announcements and where to send applications, lease calculator, multiple shortcodes and widgets, and the drag-and-drop visual composer..

For more details, go here:

Tax Help

Tax Help Theme For WordPress

(Tax Help Theme For WordPress)

Tax Help WordPress Theme was specifically built for financial organizations, tax and financial advisors, and those offering tax assistance. Tax Help is designed to showcase your services in a professional way and help build your professional reputation. It has a range of blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.

Visit this website to learn more about this theme:

Finance Business

Finance Business Theme

(Finance Business Theme)

Finance Business was built specifically for firms that provide financial services such as consulting, tax help, insurance, finance, corporate, loans, accounting, and more. The theme includes a custom CMSMasters Visual Content Composer plugin, around one hundred shortcodes that let you add charts and financial content, the custom drag-and-drop composer, 2 premium sliders, page options, color management, animated elements, and lots more.

More information:

Avada

Avada Finance WordPress Theme

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, you have found this article on WordPress plugins for improving search engine optimization, better user engagement and web traffic generation useful.

How To Build A Website For Accountants Using WordPress With WordPress

Useful Tips

Subscribe below to receive 101+ useful WordPress tips that will help you grow your business …

***

"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum

***