Grow Your Accounting Business Online With WordPress – 2

This is part 2 of a series of articles focused on helping accountants and financial service professionals grow their business online and provides a comprehensive list of WordPress plugins and themes for accounting and finance-related businesses.

Best WordPress Themes And Plugins To Grow Your Accounting Business OnlineIn Part 1 of this article on ways to improve your accounting web presence, we provided practical tips and suggestions on the following areas:

  • Online Challenges For Accounting And Financial Businesses
  • Online Opportunities For Accounting Services
  • How To Improve Your Website Pages
  • Improve The Content On Your Website

In this section, we explore more ways to grow your accounting services business online. Topics covered below include:

  • Ways To Improve Traffic
  • Ways To Generate New Leads & Enquiries
  • Improve Search Engine Optimization, Improve User Engagement And Drive More Web Traffic With Plugins

Useful Information

For more information about WordPress plugins and themes, go here:

Improving Web Traffic

Your web traffic is a vital part of your business growth. In this section, you will learn ways to improve search engine optimization, increase user engagement and drive more traffic with WordPress plugins & themes.

Optimize Your Website For Search Engines With WordPress

There are many ways WordPress can help to improve your accounting website’s SEO:

  • Search Engine-Friendly URLs – configure the permalinks to create search engine-optimized URLS for your posts.
  • Post Tags – WordPress lets you select the keywords that you want search engines to index your article pages for.
  • Post Categories – Add search engine-friendly categories for keeping your content organized and easy to find.
  • Post Excerpts – Create descriptions for your posts that will show in search results.
  • Images – title images used in your content with keywords for improved search results.
  • Content Linking – WordPress provides a built-in feature that lets you easily link internal content
  • Pinging – WordPress can be set up to automatically notify other sites and directories immediately upon publishing a new post on your website.

WordPress Plugins That Can Help To Improve Search Engine Optimization, Improve User Engagement And Generate More Traffic

In addition to the built-in features of WordPress, there are quite a number of plugins for WordPress that will improve your website’s SEO, increase engagement and drive more web traffic to your business.

For example, you can install the plugins below to improve your SEO:

Use a plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) to improve your SEO

(A plugin like Yoast SEO can improve your SEO)

Other WordPress plugins you can add to improve SEO, increase user engagement and drive more web traffic to your business are to add a forum, newsletters, commenting, and social sharing. Here are a few more powerful plugins that can help (many of the plugins described below are also free):

  • BuddyPress – This free plugin allows you to set up and run your own social networking community on your website, with member profiles, user groups, activity streams, messaging, and more.
  • bbPress – Set up an online forum on WordPress.
  • E-Newsletter – This plugin lets you send professional email newsletters, track results and manage subscribers from your WP dashboard, without requiring 3rd-party subscriptions.
  • Disqus – use this plugin to power discussions and increases engagement on your website or blog.
  • Monarch – This plugin lets you add powerful social sharing features to your website or blog.

WordPress users can easily add social sharing to their site with free or inexpensive WordPress plugins

(WordPress users can easily add social sharing features to their site with WordPress plugins)

Generate New Leads & Enquiries Using WordPress-Based Applications

In this section we discuss ways to improve sales and generate new leads and enquiries for your accounting or financial services business.

Adding A Newsletter

Providing an email newsletter is an excellent way to build a subscriber list. It] provides several benefits, like:

  • Drives targeted traffic
  • Keeps readers from forgetting about you
  • Provides useful information and advice
  • Provides you with a targeted marketing channel
  • Allows you to offer special services or products to a select audience
  • Provides regular opportunities for increasing engagement with users
  • Provides you with another way for your content to be shared with others

A proven way to entice your visitors to become subscribers is to provide users with content of high value and offer them free gifts or bonus items in exchange for their details. This could be a special report, tips for handling finances, access to financial calculators, discount coupons, membership access to videos, contests, etc.

Adding A Contact Form

Contact forms provide an easy and simple way for readers to contact you. Visitors can report issues, contact specific departments, ask for a quote, give suggestions and more.

A contact form provides a number of benefits including:

  • Reducing spam
  • Set up automated responses
  • Giving you control over what is sent to you
  • You can keep your email address private
  • They can be added to any post or page
  • Looks professional
  • Is convenient for visitors

A very popular WordPress contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin For WordPress

(Contact Form 7 – WordPress Plugin)

Contact Form 7 lets you add and manage multiple contact forms to your pages and posts, customize your form and the mail contents, add fields, and more.

Supports international languages, Ajax-powered submissions, CAPTCHA, spam filtering and so on.

Another option to consider is adding sections to your contact form so prospective customers can select which topic they are contacting your company about. This helps visitors get the comment to the right person.

Adding A Map

Adding a map helps your visitors and clients find you.

Maps are a very useful tool for several reasons:

  • They increase local SEO
  • Helps visitors find your office easily
  • Display location of events

Adding maps to your site helps your visitors and clients find you

(Adding maps to your website helps your visitors and clients find you)

Some of the more popular map plugins for WordPress include:

WordPress Plugins For Improving Search Engine Optimization, Better User Engagement And Generating More Visitors To Your Accounting Or Financial Services Website

WordPress Plugins

WordPress lets you add a number of plugins to your accounting site that will immediately make available a range of practical tools for users. Here are some of these:

Calculator Pro Calculators

Calculator Pro Calculators - WordPress Plugin

(Calculator Pro Calculators)

This is a free collection of over 400 calculators. You can embed these into your posts, pages, or sidebars using shortcodes. Internationalization is supported.

Note: Most of them aren’t focused on accounting, but there are a few for:

  • Interest rate
  • Rate of return
  • Leases
  • Equity
  • And more

For more details, go here}:

Show Stock Quotes

Show Stock Quotes Plugin

(Show Stock Quotes Plugin For WordPress)

This plugin installs a widget that shows a number of different stock quotes per portfolio. You can display as many portfolios as you like.

Show Stock Quotes

(Show Stock Quotes – Stock Portfolio)

For more details, go here}:

Custom Stock Ticker

Custom Stock Ticker - WordPress Plugin

(Custom Stock Ticker – WordPress Plugin)

This plugin lets you add a custom stock ticker to any sidebar, post or page with shortcodes.

This plugin offers several customizable features. You can choose from built-in themes or customize it yourself to match the look and feel of your site. You can also create custom stocks for individual categories.

Customize the appearance by changing width, height, background color, number of stocks displayed at one time, text color, font size, font family, etc.

For more details, go here}:

Finance Calculator

Finance Calculator - WordPress Plugin

(Finance Calculator – WordPress Plugin)

This free plugin allows your site visitors to calculate indicative repayments online. This is a useful financial tool for calculating automotive loans, real estate, or other large loans.

Finance Calculator - WordPress Plugin

(Finance Calculator Plugin – Loan Calculator)

This plugin also contains an application form that sends a message to a specified email address.

Other features of this plugin include displaying payment protection, calculating 12 to 60 months loans and creating a form that can be placed in any page or post.

For more details, go here}:

WP-Invoice

WP-Invoice - WordPress Plugin

(WP-Invoice Plugin)

WP-Invoice lets WordPress blog owners send itemized invoices to their clients.

WP-Invoice integrates billing into WordPress. You can send clients itemized invoices, set up recurring billing and expand plugin functionality with both free and premium add-ons that let you manage locations, accept electronic signatures, create PDF versions of invoices, create quotes, create single-page checkout forms, and more.

The plugin ties into your WP user management database to keep track of clients and their information, and integrates with PayPal, Authorize.net, Stripe, and several others.

Plugin features include adding custom payments and charges, creating pre-defined line items and discounts, viewing invoice status and progression, filtering and finding invoices, seeing invoice receipts and invoice history, creating notification email templates, accessing reports (collected vs uncollected invoices, most valuable clients and top grossing line items), and more..

For more details, go here}:

All In One Business Management Application

All In One Business Management Application WordPress Plugin

(All In One Business Management Application – WordPress Plugin)

This is a complete business management system that includes accounting management, invoicing, order management, help desk with ticketing management system, client relationship management and lots more.

All In One Business Management Application

(All In One Business Management Application – WordPress Plugin – Client Invoice)

The plugin supports multiple languages, is fully customizable and provides additional tools such as document management, notice board, and more.

For more details, go here}:

iBilling – Accounting And Billing Software

iBilling - Accounting and Billing Software WordPress Plugin

(iBilling – Accounting and Billing Software – WordPress Plugin)

iBilling is a scalable business software that lets you manage clients and invoices, track your company’s net worth and cash flow, send single-click payment reminders and payment confirmations, and lots more.

iBilling - Accounting and Billing Software - WordPress Plugin - Invoice

(iBilling – Accounting and Billing Software Plugin For WordPress – Client Invoice)

iBilling Accounting and Billing Software lets you get paid faster by integrating with several payment gateways.

For more details, go here}:

WordPress Accounting Themes

To get the best features and professional look for your website, we recommend choosing a theme specifically suited for accounting businesses. Here is a look at some of the best accountancy themes available. These themes allow you to own a professional accounting website within minutes.

Accounting Pro

Accounting Pro Theme

(Accounting Pro)

This is an inexpensive turn-key theme for accountants and accounting firms. It’s responsive, has a drag-and-drop page-builder, offers several page templates, a custom menu feature, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resized images, and lots more.

Accounting Pro can be expanded by installing premium add-ons.

Visit this website to learn more this WordPress theme:

Accountancy

Accountancy Theme

(Accountancy WordPress Theme)

This premium theme for WordPress offers a variety of styles and layouts that helps make your accounting site look and feel professional.

This responsive theme includes a custom slider, a featured testimonial section, it’s lightweight, search engine optimized, and fast loading. Accountancy Theme provides what you need without bloating your theme with features you don’t need. Your purchase includes free updates and one year of support.

More information:

Accounting

Accounting

(Accounting Theme For WordPress)

This premium theme for WordPress includes a drag-and-drop builder so you can design your site any way you want. The theme also provides unlimited sidebars with custom widgets, four different types of headers, a custom admin panel, different color schemes, a custom slider, three different blog types, and is mobile-friendly. It is a clean-looking, modern and fast-to-load theme.

To learn more about using this theme, go here:

Kathryn

Kathryn WordPress Theme

(Kathryn WP Theme)

This premium WordPress theme was developed specifically for accountants. It has multiple layouts, slider, multiple sidebars, author boxes for single or multiple bloggers, various colors, is easy to use, search engine optimized, and is fully responsive (mobile-friendly). Although this theme can easily fit any profession you want it to, it builds a great looking accounting theme. It includes a license for the Soliloquy plugin and must be purchased separately from the Genesis Framework.

Go here for more information:

Accounting WordPress Theme

Accounting WordPress Theme

(Accounting WordPress Theme)

This premium theme was designed to exude professionalism within the accounting industry. It features an authoritative color scheme and layout elements specifically designed to help make your accounting website look professional while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s responsive (mobile-friendly) and includes pages for your accounting services, contact form section with consultation requests (downloadable as CSV), testimonials section, and a blog.

For more information, go here:

WP Advocate

WP Advocate Theme For WordPress

(WP Advocate Theme For WordPress)

WP Advocate is a corporate theme designed specifically for professionals such as accountants and attorneys. You can use the bundled images or upload your own. It also includes a custom post type for employee profiles and can also integrate with BeSpoke profile templates. WP Advocate is clean and loads fast.

More information:

Divi

Divi WP Theme

(Divi WordPress Theme)

This premium WordPress theme is the most flexible theme in Elegant Themes‘ collection. Divi lets you create any type of professional site you want using the page builder or beautiful pre-made layouts. You can modify your layout as much as you need.

The builder transforms elements into visual building blocks, allowing anyone to understand and redesign the structure of their pages without editing any code.

Divi - WordPress Theme - Page Builder

(Divi Theme For WordPress – Flexible Page Builder)

It comes with 40 content modules that you can drag and drop anywhere you want. Modules include audio player, call to action, circle counter, divider, gallery, map, person, pricing table, tabs, toggle, fullwidth header, fullwidth map, fullwidth post title, and more.. It is responsive and completely customizable. Theme prices start at $69 per year and includes full access to 80+ themes.

Go here for more details about this WordPress theme:

The Corporation

The Corporation

(The Corporation Theme For WordPress)

This theme from Elegant Themes was specifically built to create good-looking corporate websites.

It has a page-based home page design with a prominent slider, blog design, six unique color schemes, multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Elegant Theme prices start at $69 per year and includes full access to all beautifully-designed themes.

For more information about using this theme, visit the theme site:

Adviser

Adviser Theme

(Adviser Theme For WordPress)

This premium theme for WordPress was built specifically to help finance professionals build trust online through clean web design. It’s ideal for businesses that provide services like investment advice or tax help. The Adviser theme includes a recruitment page with hiring announcements and where to send applications, lease calculator, widgets and multiple shortcodes, and the drag-and-drop visual composer..

For more information, go here:

Tax Help

Tax Help Theme For WordPress

(Tax Help)

Tax Help WordPress Theme was specifically designed for financial companies, tax and finance advisors, and firms that provide tax services. It’s designed to showcase your services in a professional way to help build your professional reputation. It has a range of blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.

More info:

Finance Business

Finance Business

(Finance Business – WordPress Theme)

Finance Business was built for firms that provide any type of financial service such as tax help, consulting, finance, corporate, insurance, accounting, loans, and more. Finance Business includes a custom CMSMasters Visual Content Composer plugin. It also has around 100 shortcodes that let you add charts and financial content. It also includes a custom drag-and-drop composer, two premium sliders, page options, color management features, animations, and lots more.

More information:

Avada

Avada Finance WordPress Theme

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, this guide has helped you learn WordPress plugins and themes for improving SEO, increasing user engagement and generating more visitors.

Building An Accounting Website With WordPress That Converts

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