Grow Your Accounting Business Online With WordPress – 2

This is part 2 of a series of articles focused on helping accountants and financial service professionals grow their business online and provides a comprehensive list of WordPress plugins and themes for accounting and finance-related businesses.

Building An Accounting Website With WordPressIn Part One of this guide on ways to build your accounting business web presence, we covered the following topics:

  • Online Challenges For Accountants
  • Opportunities For Accountants In The Web Economy
  • Your Web Pages
  • How To Improve Your Web Content

In this section, we discuss more ways to grow your accounting services business online. Topics covered below include:

  • Ways To Improve Web Traffic
  • Generate New Leads & Enquiries
  • Improve Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation With WordPress Plugins And Themes

Important Info

For more information about WordPress plugins and themes, go here:

Tips For Improving Website Traffic

Your web traffic is vital to your business growth. In this section we explore ways to help you improve your web traffic using WordPress.

Optimizing Your Website For Search Engines With WordPress

There are loads of ways WordPress can help to improve your accounting or financial services website’s SEO:

  • SEO-Friendly – WordPress lets you set the permalinks to use the title of the post.
  • Post Tags – WordPress lets you select the keywords that you want search engines to index your article pages for.
  • Categories – Create categories for your posts and products.
  • Post Excerpts – Set descriptions for your posts that will display in search results.
  • Images – add search-optimized titles to your content images for improved search results.
  • Internal Content Linking – WordPress provides a built-in feature that lets you easily link internal content
  • Post Notification – Set up your WordPress site to automatically notify other search directories whenever a new post is published on your website.

How To Improve Search Engine Optimization, Increase User Engagement And Generate More Web Traffic Using Plugins

As well as the built-in features of WordPress, the WordPress development community makes available many plugins that will improve SEO, increase engagement and drive more visitors to your business.

Here are some plugins you can use to improve your SEO:

Use a plugin like Yoast SEO (previously known as WordPress SEO by Yoast) to improve your site's SEO

(Use a plugin like Yoast SEO to improve your SEO)

Other things you can do to improve your site’s SEO, increase engagement and drive more web traffic to your site are to add a forum, newsletters, comments, and social sharing. Here are a few powerful plugins that can help (many of the plugins described below are also free):

  • BuddyPress – Use the BuddyPress WordPress plugin to set up your own online social community on your WordPress site, with member profiles, messaging, user groups, activity streams, and more.
  • bbPress – This free plugin allows you to set up and manage a discussion forum on your site.
  • E-Newsletter – Use this WordPress plugin to send email newsletters, track results and manage subscribers from your WordPress dashboard.
  • Disqus – use this plugin to power discussions and helps to increase engagement on your website.
  • Monarch – Easily add social sharing features on your pages and posts.

WordPress users can easily add social sharing to their website using free or inexpensive WordPress plugins

(You can easily add social sharing to your website with free or inexpensive plugins)

Tips For Generating More Leads & Enquiries

Let’s now discuss ways to improve sales and generate leads and enquiries for your accounting or financial services business.

Adding An Email Newsletter

Providing an email newsletter is a great way to grow and retain your readership. It] provides many benefits including:

  • Drives targeted traffic
  • Keeps your business at the forefront of your reader’s minds
  • Keeps readers updated
  • Provides a targeted marketing channel
  • Allows you to offer special services or products to a select audience
  • Provides regular opportunities for increasing user interaction
  • Provides you with additional ways for your content to be shared online with others

One of the things you can do to get visitors to subscribe to your email newsletter is to provide high value content and give users free gifts or bonus items in exchange for their personal details. This could be a time-saving guide, tips for handling finances, access to tax calculators, discount coupons, membership access to subscriber-only content, contests, etc.

Add Contact Forms

A contact form makes it easy and simple for readers to get in touch with you. A contact form also lets readers provide feedback, ask questions to specific departments, ask for a quote, and more.

A contact form provides several benefits, like:

  • Reduces spam
  • Set up automated responses
  • Gives you control over what gets sent to you
  • You can keep your email address private
  • They can be added to any post or page
  • Looks professional
  • Convenient for visitors

One of the most popular contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7

(Contact Form 7 Plugin For WordPress)

This free contact form plugin is easy to install and set up and allows you to create multiple contact forms, customize the forms and the mail contents, add fields, and more.

The plugin supports international languages, Ajax-powered submissions, CAPTCHA, Akismet spam filtering and so on.

Something else to consider is to segment your contact form so visitors can choose the department they want to contact. This ensures that contact form requests reach the right person.

Map

Adding maps helps your visitors and clients find you.

Maps are a useful tool for several reasons:

  • Maps improve local SEO
  • Helps visitors find you easily
  • Show location of events

Adding maps helps your visitors and customers find you

(Adding a map helps your visitors and clients find you)

Here are some of the more popular plugins that let you embed, customize and display Google maps on your site:

Improving SEO, Increase User Engagement And Increase Web Traffic Generation Using Plugins And Themes

WordPress Plugins

WordPress makes available a number of plugins you can add to your accounting or financial services site that will immediately add a range of practical tools for visitors. Here are just some of these plugins:

Calculator Pro Calculators

Calculator Pro Calculators Plugin For WordPress

(Calculator Pro Calculators)

This plugin provides a free collection of over 400 calculators that you can display on your website. Internationalization is supported.

Most of the calculators aren’t focused on accounting, but there are a few you can use for:

  • Interest rate
  • Payments
  • CD
  • Credit
  • And lots more

For more details, go here}:

Show Stock Quotes

Show Stock Quotes

(Show Stock Quotes – WordPress Plugin)

This plugin installs a widget that displays up to 20 different stock quotes per portfolio. You can show as many widgets as you want.

Show Stock Quotes WordPress Plugin

(Show Stock Quotes – Stock Portfolio)

For more details, go here}:

Custom Stock Ticker

Custom Stock Ticker

(Custom Stock Ticker WordPress Plugin)

With this plugin you can add a custom stock ticker to any sidebar, page or post using shortcodes.

Custom Stock ticker includes several customizable ticker. You can choose from built-in themes or customize these yourself to match your website. You can also add custom stocks to individual categories.

Customize the appearance by changing colors, speed, text, etc.

For more details, go here}:

Finance Calculator

Finance Calculator

(Finance Calculator Plugin For WordPress)

This free calculator allows your site visitors to calculate indicative repayments online. It’s great for calculating repayments on auto loans, real estate, or any other large loan.

Finance Calculator Plugin For WordPress

(Finance Calculator Plugin For WordPress – Loan Calculators)

The plugin also contains an application form that will send a message to a specified email address.

It will display payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.

For more details, go here}:

WP-Invoice

WP-Invoice Plugin

(WP-Invoice – WordPress Plugin)

WP-Invoice lets you send itemized invoices to clients.

WP-Invoice lets you integrate billing into WordPress. You can send out itemized invoices, set up recurring billing and expand functionality with free and premium add-ons, like business location, electronic signature, PDF creation, quote creation, single-page checkout forms, and more.

The plugin ties into the WP user management database to keep track of clients and their information, and integrates with PayPal, Authorize.net, Stripe, and several others.

The plugin gives you the ability to add custom payments and charges, add pre-defined line items and discounts, view invoice status and progression, easily filter and find invoices, see invoice receipts and invoice history, create e-mail notification templates, access reports (collected vs uncollected invoices, valuable clients and top grossing line items), and more.

For more details, go here}:

All In One Business Management Application

All In One Business Management Application Plugin

(All In One Business Management Application)

This is a complete business management system that includes accounting management, invoicing, order management, helpdesk with support ticketing system, CRM and many more features.

All In One Business Management Application Plugin

(All In One Business Management Application – Client Invoicing)

All In One Business Management Application supports different languages, is fully customizable and provides powerful tools such as document management, notice board, and more.

For more details, go here}:

iBilling – Accounting And Billing Software

iBilling - Accounting and Billing Software Plugin

(iBilling – Accounting and Billing Software)

iBilling is a scalable business software that lets you manage client data and invoicing, tracks your company’s cash flow and net worth, and lots more.

iBilling - Accounting and Billing Software - WordPress Plugin - Invoicing

(iBilling – Accounting and Billing Software WordPress Plugin – Client Invoicing)

It integrates with several payment gateways.

For more details, go here}:

Financial WordPress Themes

To get the most benefit out of growing your business online with WordPress, it’s best to choose a theme specifically for accounting businesses. Here is a look at some of the best accounting themes available. These themes allow you to have a professional-looking accounting website within minutes and save hundreds to thousands of dollars on the cost of website design.

Accounting Pro

Accounting Pro Theme

(Accounting Pro Theme)

This premium WordPress theme is a turn-key theme for accountants and accountancy firms. It’s a responsive theme with a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (gives you an improved WordPress editor), a sidebar manager, performs auto resizing for images, and a whole lot more.

You can expand this theme with premium add-ons.

Go here for more information:

Accountancy

Accountancy

(Accountancy Theme For WordPress)

This one comes in a variety of styles and layouts to help make your accounting website look and feel professional.

This fully responsive (mobile-friendly) theme includes a custom slider, a featured testimonial, it’s lightweight, search engine friendly, and fast loading. Accountancy provides the features you need without bloating your theme. Free updates and one year of support is included with the price.

More info:

Accounting

Accounting WordPress Theme

(Accounting Theme For WordPress)

This premium WordPress theme includes a drag-and-drop builder that allows you to design your website any way you want. The theme also provides unlimited sidebars and custom widgets, four different types of headers, a custom admin panel, different color schemes, a custom slider, 3 blog types, and is mobile-friendly. It is a clean-looking, modern and fast-to-load theme.

More info:

Kathryn

Kathryn - WordPress Theme

(Kathryn – WordPress Theme)

This premium theme was built for accounting businesses. It has a slider, multiple layouts, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, various colors, is easy to use, inexpensive, search engine optimized, and is responsive (mobile-friendly). Although this theme can easily fit any profession you want it to, it builds a great looking accounting theme. It includes a license for the Soliloquy WordPress slider plugin and must be purchased separately from the Genesis Framework.

More info:

Accounting WordPress Theme

Accounting WordPress Theme

(Accounting WordPress Theme – WordPress Theme)

This premium WordPress theme was built with the idea of professionalism within the accounting industry. It features an authoritative color scheme and layout elements specifically designed to help make your accounting business website look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s mobile-friendly and includes pages for your accounting services, contact section with consultation requests (downloadable as CSV), testimonials, and a blog.

More information:

WP Advocate

WP Advocate Theme For WordPress

(WP Advocate Theme)

This is a corporate theme designed specifically for professionals such as accountants and attorneys. Use the theme’s bundled images or upload your own. WP Advocate also includes a custom post type adding employee profiles. It will also integrate with BeSpoke profile templates. WP Advocate is clean and fast-loading.

To learn more about this theme, visit the theme website:

Divi

Divi Theme For WordPress

(Divi)

This premium theme is one of the most flexible themes in Elegant Themes‘ entire collection. Divi lets you create a unique, professional website using its page builder or beautiful pre-made layouts. You can modify your layout to your heart’s content.

Divi’s page builder transforms elements into visual building blocks, allowing anyone to understand and redesign the structure of their web pages without editing a single line of code.

Divi - WordPress Theme - Page Builder

(Divi WP Theme – Flexible Page Builder)

Divi comes with 40 content modules that you can drag and drop anywhere you want. These include multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. It is responsive and completely customizable. Themes start at $69 per year and includes access to 80+ beautifully-designed themes.

To learn more about about using this theme, visit this site:

The Corporation

The Corporation Theme For WordPress

(The Corporation)

This premium theme for WordPress was built specifically to make corporate sites look great.

The Corporation has a sleek and professional page-based home page design with a prominent slider, blog design, six different color schemes, multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Elegant Theme prices start at $69 per year and includes full access to all sleek business themes.

To learn more about this theme, visit this website:

Adviser

Adviser WordPress Theme

(Adviser WordPress Theme)

This theme was specifically developed to help those in the financial industry to build trust with a clean business design. It’s ideal for those that provide services such as investing advice or tax help. Adviser includes a recruitment page with hiring announcements and where to send applications. It also includes a lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.

Go here for more information:

Tax Help

Tax Help Theme For WordPress

(Tax Help Theme For WordPress)

This premium theme was specifically designed for financial companies, tax and financial advisors, and businesses providing tax services. It’s designed to showcase your services in a professional way to help establish your business reputation. It provides different blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.

Visit this website for more details about this theme:

Finance Business

Finance Business - WordPress Theme

(Finance Business)

This premium theme was developed specifically for organizations that provide financial services including tax help, consulting, insurance, finance, corporate, accounting, loans, and more. This theme includes a custom CMSMasters Visual Content Composer plugin. It also has around one hundred shortcodes that includes charts and financial content. It also includes the custom drag-and-drop composer, 2 premium sliders, page settings, color management features, animations, and a whole lot more.

To learn more about this WordPress theme, go here:

Avada

Avada Finance WordPress Theme

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, you have found this comprehensive guide on ways to improve search engine optimization, increase user engagement and generate more traffic with plugins & themes useful.

How To Build A Website For Accountants With WordPress That Engages And Converts New Clients

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