How To Build A Website For Accountants Using WordPress That Attracts And Converts New ClientsIn Part 1 of this article on ways to build your accounting web presence, we covered the following topics:

In this section, we continue exploring more ways to grow your accounting services business online. Areas covered below include:

Useful Info

To learn more about WordPress plugins and themes, see the articles below:

Grow Your Accounting Website – How To Improve Your Business Online Using WordPress

Your web traffic is vital to your online business growth. This section explores WordPress plugins that improve SEO, increase user engagement and drive more web traffic.

Optimize Your Site For Search Engines Using WordPress

There are many ways that WordPress helps optimize your accounting or financial services website for search engines:

Improve Search Engine Optimization (SEO), Improve User Engagement And Generate More Visitors To Your Site With Plugins

As well as the built-in features of WordPress, there are various plugins that improve your accounting or financial services website’s SEO, increase engagement and drive more traffic to your business.

For example, here are some plugins you can use to improve your SEO:

Use a plugin like Yoast SEO to improve your SEO

(A plugin like Yoast SEO (previously known as WordPress SEO by Yoast) can improve your SEO)

Other things you can do to improve SEO, increase engagement and drive more visitors to your business are to add a forum, newsletters, commenting, and social sharing. Here are some powerful plugins that can help (many of the plugins listed below can be downloaded at no cost):

You can easily add social sharing buttons to your site with free or inexpensive plugins

(WordPress users can easily add social sharing buttons to their website using WordPress plugins)

Ways To Generate New Leads & Enquiries

Let’s take a look now at how to improve sales and generate leads and enquiries.

Adding An Email Newsletter

Providing a newsletter is an excellent way to build a subscriber list. Adding email newsletters] provides a number of benefits, like:

A proven strategy for attracting newsletter subscribers is to provide them with valuable information and give them free gifts or bonus items in exchange for their personal details. This could be a special report, checklists for handling finances, access to financial calculators, coupons, access to videos, contests, etc.

Contact Forms

Contact forms make it easy and simple for prospective customers to get in touch with you. A contact form also lets visitors send feedback, ask questions to specific departments, request quotes, send suggestions for new services or products and more.

Contact forms provide a number of benefits and advantages, like:

One of the most popular contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7

(Contact Form 7 Plugin)

This free plugin is easy to install and set up and allows you to insert and manage multiple contact forms, customize your forms and the mail contents, add fields, and more.

International languages, Ajax-powered submitting, CAPTCHA, and Akismet spam filtering is also supported.

Something to consider is to add sections to your contact form so prospective clients can select the aspect of your business they are contacting your company about. This ensures that contact form requests reach the right person.

Maps

Adding a map to your website helps your visitors and clients find you.

Integrating maps, such as Google Maps, with your website also provides many benefits, such as:

Adding a map to your website helps your visitors and clients find you

(A map helps your visitors and clients find you)

Popular map plugins for WordPress include:

How To Improve SEO, Increase User Engagement And Drive More Web Traffic With Plugins

WordPress Accounting Plugins

WordPress makes available a number of plugins you can add to your accounting site to immediately add a range of functional tools for visitors. Here are just some of these:

Calculator Pro Calculators

Calculator Pro Calculators Plugin

(Calculator Pro Calculators Plugin For WordPress)

This plugin provides a free collection of 400+ calculators. You can embed these into your pages, posts, or sidebars using shortcodes. Internationalization is supported.

Most of the calculators aren’t focused specifically on accounting, but there are quite a few you can use for:

For more details, go here}:

Show Stock Quotes

Show Stock Quotes

(Show Stock Quotes Plugin For WordPress)

With this plugin you get a widget that displays up to 20 different stock quotes per portfolio. You can show as many widgets as you like.

Show Stock Quotes WordPress Plugin

(Show Stock Quotes – WordPress Plugin – Stock Portfolio)

For more details, go here}:

Custom Stock Ticker

Custom Stock Ticker

(Custom Stock Ticker Plugin For WordPress)

With this plugin you can place custom stock tickers on any sidebar, post or page using shortcodes.

Custom Stock ticker includes loads of customizable features. You can choose from built-in skins or customize it yourself to match your website. You can also add custom stocks to individual categories.

Appearance customizations include width, height, background color, scrolling speed, opacity, number of stocks displayed simultaneously, font size, text color, font family, etc.

For more details, go here}:

Finance Calculator

Finance Calculator - WordPress Plugin

(Finance Calculator Plugin)

This free calculator lets your visitors calculate indicative repayments online. It’s great for auto loans, real estate, or other large loans.

Finance Calculator Plugin For WordPress

(Finance Calculator WP Plugin – Loan Calculators)

Finance Calculator also contains an application form that will send a notification message to the email address you specify.

It will display payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.

For more details, go here}:

WP-Invoice

WP-Invoice Plugin

(WP-Invoice Plugin)

WP-Invoice lets WordPress blog owners send itemized invoices to their clients.

This plugin lets you integrate billing into WordPress. You can send clients itemized invoices, set up recurring billing and expand plugin functionality with free and premium add-ons that let you manage locations, accept electronic signatures from clients, create PDF invoice versions, create quotes, create single-page checkout forms, and more.

The plugin ties into the WordPress user management database to keep track of clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and many others.

You can add custom payments and charges, insert pre-defined line items and discounts, quickly view invoice status and progression, easily filter and find invoices, show invoice receipts and invoice history, create notification e-mail templates, view reports (collected vs uncollected invoices, valuable clients and top grossing line items), and more.

For more details, go here}:

All In One Business Management Application

All In One Business Management Application - WordPress Plugin

(All In One Business Management Application Plugin)

This complete business management solution includes accounting management, invoicing, order management, help desk with knowledgebase and support ticketing system, CRM and many added features.

All In One Business Management Application WP Plugin

(All In One Business Management Application Plugin – Client Invoice)

The plugin supports different languages, is fully customizable and provides additional tools like document management, to do app, and more.

For more details, go here}:

iBilling – Accounting And Billing Software

iBilling - Accounting and Billing Software Plugin For WordPress

(iBilling – Accounting and Billing Software Plugin)

This is a scalable business software that lets you manage and communicate with customers, tracks your company’s net worth and cash flow, send single-click payment reminders and payment confirmations, and lots more.

iBilling - Accounting and Billing Software Plugin For WordPress - Invoice

(iBilling – Accounting and Billing Software Plugin For WordPress – Invoice)

iBilling Accounting and Billing Software integrates with several online payment gateways.

For more details, go here}:

Accounting And Financial Services Themes For WordPress

To get the most benefit out of growing your business online with WordPress, we recommend choosing a theme specifically suited for accounting businesses. Here is a look at some of the best WordPress themes available for accountancy firms. These themes allow you to have a professional-looking accounting website within minutes.

Accounting Pro

Accounting Pro Theme For WordPress

(Accounting Pro – WordPress Theme)

This premium WordPress theme is an inexpensive turn-key theme built for accountants and accounting firms. It’s a responsive theme with a drag-and-drop page-builder, offers several page templates, custom menu features, a content composer (gives you an improved WordPress editor), a sidebar manager, performs auto resizing for images, and a whole lot more.

Accounting Pro can be customized using premium add-ons.

Go here to learn more about using this theme:

Accountancy

Accountancy Theme For WordPress

(Accountancy)

This premium theme for WordPress comes with a variety of built-in styles and layouts that helps give your accounting website a professional look and feel.

It includes a custom slider, a featured testimonial section, and more. It’s lightweight, SEO friendly, loads fast, and fully responsive. Accountancy provides what you need without bloating your theme. The cost of purchase includes free updates and 1 year of support.

More information:

Accounting

Accounting Theme

(Accounting Theme For WordPress)

This premium WordPress theme includes a drag-and-drop builder that allows you to design your website any way you want. It also provides unlimited sidebars and custom widgets, four different header types, a custom admin panel, different color schemes, custom slider, three different blog types, and is fully responsive (mobile-friendly). Accountancy is a clean-looking, modern and fast-to-load theme.

To learn more about this theme, go here:

Kathryn

Kathryn Theme For WordPress

(Kathryn WP Theme)

This one is a premium child theme for the Genesis Framework that’s designed for accountants. The theme comes with multiple layouts, slider, multiple sidebars, widgetized home page, a variety of colors, is easy to use, inexpensive, search engine friendly, and is fully responsive. Although this theme can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy WordPress responsive slider plugin and is a separate purchase from the Genesis Framework.

Go here for more information:

Accounting WordPress Theme

Accounting WordPress Theme

(Accounting WordPress Theme)

This premium theme was built to exude professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., is designed specifically to help give your accounting business site a professional look while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s mobile-friendly and includes pages for your services, contact section with consultation requests (downloadable as a CSV file), testimonials section, and a blog.

Go here to learn more about this WordPress theme:

WP Advocate

WP Advocate Theme For WordPress

(WP Advocate WP Theme)

This is a corporate theme built specifically for professionals such as accountants and attorneys. Use the theme’s bundled images or upload your own. WP Advocate includes a custom post type for staff profiles. It will also integrate with BeSpoke profile templates. WP Advocate is clean-looking and loads fast.

To learn more about using this theme, visit the theme site:

Divi

Divi WP Theme

(Divi Theme For WordPress)

This theme is one of the most flexible themes in Elegant Themes‘ collection. Divi lets you create any style of professional site you want using its page builder or beautiful pre-made layouts. You can change your layout to your heart’s content.

The builder transforms elements into visual building blocks, allowing you to understand and easily edit the structure of their page without touching a single line of code.

Divi WordPress Theme - Page Builder

(Divi – WordPress Theme – Flexible Page Builder)

It has 40 content modules that you can drag and drop anywhere you want. These include audio player, call to action, circle counter, email optin, gallery, number counter, person, sidebar, testimonial, text, fullwidth header, fullwidth portfolio, fullwidth post title, and more.. Divi is fully responsive and fully customizable. Prices start at $69 per year and includes access to over 80 beautifully-designed themes.

More info:

The Corporation

The Corporation - WordPress Theme

(The Corporation Theme For WordPress)

This one from Elegant Themes was designed specifically to make corporate sites look good.

This theme has a sleek page-based home page design with a eye-catching slider. It also has a blog design and features that toggle on and off. It has six different  color schemes. It also has multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Themes start at $69 per year and includes access to 80+ themes.

To learn more about this theme, visit this site:

Adviser

Adviser Theme For WordPress

(Adviser WP Theme)

The Adviser Theme was developed specifically to help those in the financial industry to build trust through clean web design. It’s perfect for businesses that provide services such as investing advice or tax help. The theme includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes widgets and multiple shortcodes, and includes the drag-and-drop visual composer.

More info:

Tax Help

Tax Help - WordPress Theme

(Tax Help)

Tax Help Theme was built specifically for financial companies, tax and finance advisors, and those offering tax assistance. This theme is designed to showcase your services in a professional way to help grow your business reputation. It provides different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.

For more information, go here:

Finance Business

Finance Business Theme For WordPress

(Finance Business – WordPress Theme)

This premium WordPress theme was built specifically for organizations that provide financial services including consulting, tax help, corporate, finance, insurance, loans, accounting, and more. This theme includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that let you add charts and financial content, custom drag-and-drop composer, 2 premium sliders, page settings, color management features, animated elements, and a lot more.

More info:

Avada

Avada Finance WordPress Theme

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

We hope that you have found this guide on ways to improve your accounting or financial services website with WordPress themes and plugins useful.

Best WordPress Themes And Plugins To Grow An Accounting Business Online

Practical Tips

Subscribe below to receive 101+ useful WordPress tips that will help you grow your business …

***

"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum

***