Tag: Accountant

In Part One of this guide on ways to improve your accounting business web presence, we provided in-depth information on the following areas:

• Challenges Accountants Face Online
• Opportunities For Accounting Services
• Basic Pages
• How To Improve Your Web Content

In this section, we discuss more ways to grow your accounting business online. Areas covered below include:

• Improve Web Traffic With WordPress
• Generating More Leads & Enquiries With WordPress-Based Applications
• How To Improve SEO, Improve User Engagement And Generate More Web Traffic Using Plugins

For more information about WordPress plugins and themes, see these articles:

• Using WordPress Plugins Enhance Your Website’s Capability
• WordPress For Business – An Overview Of Themes

Ways To Improve Traffic Using WordPress

Your web traffic is an integral part of your online business growth. This section explores WordPress plugins and themes that can help improve SEO, increase user engagement and increase web traffic generation.

Optimizing Your Site For Search Engines Using WordPress

There are many ways WordPress can help to optimize your website for search engines:

• SEO-Friendly – WordPress lets you set the permalinks to use the title of the post.
• Tags – WordPress lets you select the keywords that you want your articles to be indexed by in the search engines.
• Categories – Create SEO-friendly categories for archiving and organizing your content.
• Post Excerpts – WordPress lets you compose descriptions for your posts that search engines will display in their search results.
• Images – add search-optimized titles to your images for improved search engine results.
• Internal Linking – WordPress provides a built-in feature that allows you to easily create internal links for better indexing of your web content
• Post Notification – Set up your site to automatically notify other search directories immediately upon publishing new content on your website.

How To Improve Search Engine Optimization (SEO), Increase User Engagement And Generate More Visitors To Your Site With Plugins

In addition to the built-in features of WordPress, there are various plugins that improve your accounting or financial services website’s SEO, increase engagement and drive more visitors to your business.

Here are some plugins you can use to improve your site’s SEO:

• All in One SEO – WordPress SEO plugin
• Google XML Sitemaps – WordPress sitemap plugin (lists all of your pages for indexing by search engines)
• WP Tree – WordPress site map plugin (for visitors)

(A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your SEO)

Other WordPress plugins you can add to improve your site’s SEO, increase engagement and drive more traffic to your site are to add a forum, newsletters, commenting, and social features. Here are a few powerful WordPress plugins that can help (many of the plugins listed below can be downloaded at no cost):

• BuddyPress – This free plugin allows you to set up a social networking community on your WordPress site.
• bbPress – This plugin lets you run your own forum on WordPress.
• E-Newsletter – E-Newsletter lets you send email newsletters, track results and manage subscribers from your WP dashboard, without third-party subscriptions.
• Disqus – This plugin lets you power discussions and increases engagement on your website or blog.
• Social Media Feather – Add social sharing features and buttons on your pages and posts.

(WordPress users can easily add social sharing buttons to their website using free or inexpensive WordPress plugins)

Generate More Leads & Enquiries

Let’s discuss now ways to improve your sales and generate new leads and enquiries.

Providing An Email Newsletter

Providing an email newsletter is an excellent way to build a subscriber list. Adding email newsletters] provides many benefits, like:

• Drives targeted traffic to your site
• Keeps your business at the forefront of your reader’s minds
• Provides updates
• Provides a targeted marketing channel
• Allows you to provide special services or products to a select audience
• Increases engaging with your users
• Provides an additional way for readers to share your content

A proven strategy for attracting subscribers is to provide high value information and offer users additional bonuses for free in exchange for their details. This can be a handy guide, checklists for handling tax, access to financial calculators, coupons, membership access to subscriber-only content, contests, etc.

Provide A Contact Form

A contact form makes it easy and simple for readers to contact you. A contact form also lets visitors report problems, ask questions to specific departments, ask for quotes, send suggestions for new services or products and more.

Contact forms provide several benefits and advantages including:

• Reduces spam
• Set up automated responses
• Giving you control over what gets sent to you
• Allows you to keep your email address private
• Can be added to any post or page
• Looks professional
• Is convenient for site visitors

One of the most popular contact form plugins is Contact Form 7.

Contact Form 7

(Contact Form 7)

Contact form 7 is a free plugin that is easy to install and set up and lets you add multiple contact forms on your site, customize your form and the email contents, add fields, and more.

Contact Form 7 also supports international languages, Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.

Another feature you may want to consider is adding sections to your contact form so prospects can choose the aspect of your business they are contacting you about. This ensures that visitors’ requests reach the right person.

Maps

Adding maps to your website helps your visitors and customers find you.

Maps are a useful tool for several reasons:

• A map improves local SEO
• Allows clients to better plan their meeting or appointments
• Show location of events

(Adding maps to your website helps your visitors and clients find you)

Below are just some popular plugins that let you embed, customize and display Google maps on your site:

• Google Maps
• Advanced Google Maps Plugin for WordPress
• WP Google Maps
• Comprehensive Google Map Plugin

WordPress Plugins And Themes For Improving Search Engine Optimization, Increasing User Engagement And Generating More Traffic

Accounting – WordPress Plugins

WordPress lets you add a number of plugins to your website that will immediately make available a range of functional tools for visitors. Here are just some of the plugins you can choose from:

Calculator Pro Calculators

(Calculator Pro Calculators – WordPress Plugin)

This is a free collection of 400+ calculators that you can provide to users on your website. It also supports internationalization

Most of the calculators aren’t focused on accounting, but there are a few for:

• 401k
• Payments
• Leases
• Debit
• And many more

For more details, go here}:

• Calculators Pro Plugin

Show Stock Quotes

(Show Stock Quotes WP Plugin)

With this plugin you get a widget that displays a number of different stock quotes per portfolio. You can show as many portfolios as you want.

(Show Stock Quotes WordPress Plugin – Stock Portfolio)

For more details, go here}:

• Show Stock Quotes Plugin

Custom Stock Ticker

(Custom Stock Ticker Plugin)

This free plugin lets you place a custom stock ticker on any sidebar, post or page using shortcodes.

This plugin comes with loads of customizable features. You can choose from built-in themes or customize these yourself to match the look and feel of your site. You can also add custom stocks to specific categories.

Appearance customization features include colours, size, symbols, etc.

For more details, go here}:

• Custom Stock Ticker Plugin

Finance Calculator

(Finance Calculator)

This free calculator allows your site visitors to calculate indicative repayments. It’s great for car loans, property loans, or any other large loan.

(Finance Calculator WP Plugin – Loan Calculator)

Finance Calculator also contains an application form that sends a message to a specified email address.

Other features of this plugin include showing payment protection, calculating 12 to 60 months loans and creating forms that can be placed in any page or post.

For more details, go here}:

• Finance Calculator WP Plugin

WP-Invoice

(WP-Invoice WordPress Plugin)

WP-Invoice lets WordPress blog owners send itemized invoices to their clients.

WP-Invoice lets you integrate billing into WordPress. You can send itemized invoices. It also allows you to set up recurring billing. WP-Invoice can be expanded through both free and premium add-ons, like business location, electronic signature, PDF creation, quoting, single-page checkout forms, and more.

The plugin ties into WP’s user management database to keep track of clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and others.

Plugin features include adding custom payments and charges, creating pre-defined line items and discounts, viewing invoice status and progression, easily filtering and finding invoices, seeing invoice receipts and invoice history, creating notification email templates, accessing reports (collected vs uncollected invoices, most valuable clients and top grossing line items), and more..

For more details, go here}:

• WP-Invoice Plugin

All In One Business Management Application

(All In One Business Management Application)

This complete business management solution includes accounting management, invoicing, order management, help desk with ticketing system, CRM and lots more.

(All In One Business Management Application – Client Invoicing)

All In One Business Management Application supports different languages, is fully customizable and provides additional tools such as document management, notice board, and more.

For more details, go here}:

• All In One Business Management Application Plugin

iBilling – Accounting And Billing Software

(iBilling – Accounting and Billing Software Plugin For WordPress)

iBilling is a scalable business software that lets you manage client data and invoices, tracks your company’s net worth and cash flow, and lots more.

(iBilling – Accounting and Billing Software – Client Invoicing)

iBilling allows you to get paid faster by integrating with several online payment gateways.

For more details, go here}:

• iBilling – Accounting and Billing Software

Accounting – WordPress Themes

To benefit the most from using WordPress to grow your business online, it’s best to choose a theme specifically for accounting businesses. Here is a list of some of the best accountancy themes available. With these themes you can have a professional-looking accounting website within minutes and save hundreds to thousands of dollars on the cost of web design.

Accounting Pro

(Accounting Pro Theme For WordPress)

This premium WordPress theme is a turn-key theme for accountants and accountancy firms. It’s a responsive theme with a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resizing for images, and lots more.

Accounting Pro can be expanded using premium add-ons.

More info:

• Accounting Pro Theme

Accountancy

(Accountancy Theme For WordPress)

This theme offers a variety of built-in styles and layouts to help make your accounting site look and feel professional.

It includes a custom slider, a featured testimonial section, and more. It’s lightweight, search optimized, fast loading, and fully responsive. It provides what you need without bloating your theme. Your purchase includes free updates and 1 year of support.

More info:

• Accountancy Theme

Accounting

(Accounting Theme)

Accounting includes a drag-and-drop builder so you can design your site any way you want. It also has unlimited sidebars and custom widgets, four different header types, a custom administration panel, four color schemes, custom slider, three different blog types, and is mobile-friendly. Accountancy looks clean and modern and is fast to load.

Visit the theme website to learn more this theme:

• Accounting – WordPress Theme

Kathryn

(Kathryn WordPress Theme)

Kathryn is developed specifically for accountants. It has a slider, multiple layouts, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, various color options, is easy to use, search optimized, and is responsive (mobile-friendly). Although it can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy plugin and is a separate purchase from the Genesis Framework.

For more details, go here:

• Kathryn Theme

Accounting WordPress Theme

(Accounting WordPress Theme – Theme For WordPress)

Accounting WordPress Theme was created with the idea of professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., was specifically designed to give your accounting website a professional look while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s responsive (mobile-friendly) and includes pages for your services, contact form section with consultation requests (downloadable as CSV), testimonials, and a blog.

More information:

• Accounting WordPress Theme WordPress Premium Theme

WP Advocate

(WP Advocate WP Theme)

This is a corporate theme designed specifically for professional service providers such as accountants and attorneys. Use the bundled images or upload your own. It also includes a custom post type adding staff profiles and can also integrate with BeSpoke profile templates. It’s a clean-looking and fast-loading theme.

Go here to learn more about using this WordPress theme:

• WP Advocate Theme For WordPress

Divi

(Divi Theme)

This theme is one of the most flexible themes in Elegant Themes‘ entire theme collection. You can create any kind of professional website you want using its page builder or pre-made layouts. You can modify your layout to your heart’s content.

Divi’s page builder transforms web elements into visual building blocks, allowing you to understand and change the structure of their pages without editing any code.

(Divi – Flexible Page Builder)

Divi has 40 content modules that you can drag and drop anywhere you want. This includes modules such as audio player, blurb, code, email optin, filterable portfolio, login, portfolio, slider, testimonial, video slider, fullwidth header, fullwidth map, fullwidth post title, and more.. It is responsive and completely customizable. Theme prices start at $69 per year and includes access to over 80 professional themes.

More information:

• Divi Theme

The Corporation

(The Corporation – WordPress Theme)

The Corporation was specifically designed to create great-looking corporate sites.

It has a sleek page-based home page design with a eye-catching slider, blog design, six unique unique color schemes, multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Prices start at $69 per year and includes access to all professional themes.

More information:

• The Corporation WP Theme

Adviser

(Adviser Theme)

This premium WordPress theme was built to help finance industry professionals build trust through clean design. It’s perfect for businesses that provide services like investing advice or tax advice. The Adviser theme includes a recruitment page with hiring announcements and where to send applications, lease calculator, widgets and multiple shortcodes, and a drag-and-drop visual composer..

For more information, go here:

• Adviser Theme

Tax Help

(Tax Help Theme For WordPress)

Tax Help was designed for financial companies, tax and finance advisors, and businesses providing tax assistance. Tax Help is designed to show your services professionally and help grow your professional reputation. It has different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.

Go here to learn more about this theme:

• Tax Help – WordPress Theme

Finance Business

(Finance Business)

Finance Business was built for firms that provide any type of financial service such as consulting, tax help, finance, insurance, corporate, accounting, loans, and more. The theme includes a custom CMSMasters Visual Content Composer plugin, around one hundred shortcodes that includes charts and financial content, the custom drag-and-drop composer, two premium sliders, page settings, color management features, animations, and lots more.

Go here for more information about this WordPress theme:

• Finance Business Theme For WordPress

Avada

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, this guide has helped you learn WordPress plugins & themes that can help to improve SEO, improve user engagement and generate more traffic.

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