In Part 1 of this article on ways to improve your accounting business web presence, we provided in-depth information on the following areas:
- Challenges Accountants Face Online
- Opportunities For Accounting Businesses In The Web Economy
- Improving Your Website Pages
- Tips On How To Improve Your Content
In this section, we explore more ways to grow your accounting business online. Topics covered include:
- Ways Of Improving Traffic Using WordPress
- Tips For Generating More Leads & Enquiries With WordPress-Based Applications
- Improve SEO, Improve User Engagement And Increase Web Traffic Generation With WordPress Plugins & Themes
To learn more about WordPress plugins and themes, go here:
Your Accounting Website – Improve Your Business Online Using WordPress Themes And Plugins
Web traffic is a vital part of your business growth. In this section, we discuss how to improve search engine optimization, increase user engagement and increase traffic generation with WordPress plugins.
Optimizing Your Website For Search Engines (SEO) With WordPress
There are so many ways that WordPress helps optimize your accounting or financial services website for search engines:
- URLs – WordPress lets you set the permalinks to create search engine-optimized web addresses for your article pages.
- Post Tags – WordPress lets you select the keywords that you want search engines to index your articles for.
- Categories – Add search engine-friendly categories for your posts and products.
- Post Excerpts – Create descriptions for your posts that visitors will see in the search engine results.
- Images – title images used in your content with keywords for improved search results.
- Content Linking – WordPress provides a built-in feature that allows you to easily create internal links for faster indexing of your web pages
- Post Notification – Set up your WordPress site to automatically notify other sites and directories immediately upon publishing new content on your site.
WordPress Plugins That Improve SEO, Increase User Engagement And Increase Traffic Generation
In addition to the built-in features of WordPress, there are quite a number of WordPress plugins that will improve SEO, increase engagement and drive more traffic to your site.
Here are some plugins you can use to improve your SEO:
- Yoast SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress XML sitemap plugin (lists all of your pages and posts for search engines)
- WP Tree – WordPress site map plugin
(A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your site’s SEO)
Other ways to improve your site’s SEO, increase engagement and drive more traffic to your business are to add a forum, newsletters, commenting, and social sharing. Here are some more powerful plugins that can help:
- BuddyPress – Use the BuddyPress plugin to run your own online social networking community on your site.
- bbPress – bbPress lets you run a discussion forum on your site.
- E-Newsletter – E-Newsletter lets you send email newsletters, track results and manage subscribers from your WordPress dashboard.
- Disqus – Power discussions and helps to increase user engagement on your website.
- Floating Social – Add social buttons and features that allow visitors to share your content online to your website or blog.
(WordPress users can easily add social sharing features to their website using WordPress plugins)
Ways To Generate More Leads & Enquiries Using WordPress-Based Applications
Let’s now take a look at ways to improve your sales and generate more leads and enquiries for your accounting business.
Adding A Newsletter
Adding an email newsletter is a great way to grow and retain your readership. Adding email newsletters] provides a number of benefits and advantages, like:
- Sends targeted traffic
- Keeps your business at the forefront of your reader’s minds
- Provides updates
- Provides you with a targeted marketing channel
- It’s a way to offer special products or services to a select audience
- Increases interaction
- Provides you with additional opportunities for your content to be shared with others
A proven way to entice your visitors to subscribe is to provide high value information and give users a free gift in exchange for their personal details. This could be a guide, tips for handling finances, access to tax calculators, coupons, access to videos, contests, etc.
Provide Contact Forms
Contact forms make it easy and simple for readers to get in touch. Contact forms also let visitors report issues, contact specific departments, request quotes, and more.
Contact forms provide several benefits, like:
- Reducing spam
- Automated response
- Giving you control over what is sent to you
- You can keep your email address private
- Can be added to any page or post
- Looks professional
- Convenient for visitors
One of the most popular WordPress contact form plugins is Contact Form 7.
(Contact Form 7 – WordPress Plugin)
Contact Form 7 allows you to add and manage multiple contact forms, customize the forms and the email contents, add fields, and more.
Supports international languages, Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.
Something to consider is to segment your contact form so visitors can select which department they want to contact. This ensures that contact form requests reach the right person.
Adding A Map
Adding a map to your website helps your visitors and customers find you.
A map is a very useful tool for several reasons:
- A map improves local SEO
- Visitors can find you easily
- Shows location of events
(Adding a map helps your visitors and customers find you)
Below are just some of the more popular plugins that let you embed, customize and display Google maps on your WordPress site:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
WordPress Plugins And Themes For Improving Search Engine Optimization, Increasing User Engagement And Web Traffic Generation
WordPress Accounting Plugins
WordPress lets you add a number of plugins to your accounting site that will immediately add a range of functional tools for site visitors. Here are just some of these:
(Calculator Pro Calculators – WordPress Plugin)
This is a free collection of 400+ calculators. You can embed these into your posts, pages, or sidebars using shortcodes. Internationalization is supported.
Note: Most of the calculators aren’t focused on accounting, but there are quite a few you can use for:
- Rate of return
- And lots more
For more details, go here}:
(Show Stock Quotes WP Plugin)
This free plugin gives you a widget that displays up to 20 different stock quotes per portfolio. You can show as many portfolios as you like.
(Show Stock Quotes – WordPress Plugin – Stock Portfolio)
For more details, go here}:
(Custom Stock Ticker)
This free plugin lets you add a custom stock ticker to any page, post, or sidebar using shortcodes.
Custom Stock ticker includes loads of customizable ticker. You can choose from built-in themes or customize it yourself. It’s easy to customize it so it matches your site. You can also create custom stocks for individual categories.
Appearance customization features include height, width, background color, number of stocks displayed at one time, font size, font family, text color, etc.
For more details, go here}:
(Finance Calculator WordPress Plugin)
This free plugin allows your users to calculate indicative repayments. This is a useful financial tool for calculating repayments on automotive loans, real estate loans, or any other large loan.
(Finance Calculator – Loan Calculator)
The plugin also contains an application form that will send a notification message to the email address you specify.
It will display payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.
For more details, go here}:
(WP-Invoice Plugin For WordPress)
WP-Invoice lets you send itemized invoices to clients.
This plugin lets you integrate billing into WordPress. You can send itemized invoices, set up recurring billing and expand functionality with both free and premium add-ons, like business location, electronic signature, PDF creation, quote creation, single-page checkout forms, and more.
The plugin ties into the WP user management database to keep track of clients and their information, and integrates with PayPal, Authorize.net, Stripe, and many others.
WP-Invoice lets you add custom payments and charges, insert pre-defined line items and discounts, view invoice status and progression, easily filter and find invoices, see invoice receipts and invoice history, create notification email templates, display reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more.
For more details, go here}:
(All In One Business Management Application – WordPress Plugin)
This is a complete business management system that includes accounting management, invoicing, order management, helpdesk with knowledgebase and support ticket management system, client relationship management and many added features.
(All In One Business Management Application – WordPress Plugin – Client Invoicing)
The plugin supports international languages, is fully customizable and provides additional tools such as document management, notice board, and more.
For more details, go here}:
(iBilling – Accounting and Billing Software Plugin For WordPress)
This is a scalable business software that lets you manage and communicate with clients, track your company’s cash flow and net worth, send single-click payment reminders and payment confirmations, and lots more.
(iBilling – Accounting and Billing Software Plugin – Invoice)
iBilling Accounting and Billing Software allows you to get paid faster by integrating with several online payment gateways.
For more details, go here}:
Accounting WordPress Themes
To get the most benefit out of growing your business online with WordPress, it’s best to choose a theme specifically suited for accounting. Here is a list of some of the best themes themes available for accountancy firms. These themes allow you to have a professional accounting website within minutes and save hundreds to thousands of dollars on the cost of web design.
This premium theme is an inexpensive turn-key theme for accountants and accountancy firms. It’s a responsive theme with a drag-and-drop page-builder, offers several page templates, a custom menu feature, a content composer (gives you an improved WordPress editor), a sidebar manager, auto-resizing for images, and lots more.
Accounting Pro can be expanded through premium add-ons.
Go here for more information:
(Accountancy Theme For WordPress)
This one comes in a variety of styles and layouts to help give your accounting website a professional look and feel.
This fully responsive (mobile-friendly) theme includes a custom slider, a featured testimonial, it’s lightweight, search engine optimized, and fast loading. Accountancy Theme provides what you need without bloating your theme with features you don’t need. Free updates and one year of support is included in the cost of purchase.
Visit this website to learn more this WordPress theme:
This premium WordPress theme includes a drag-and-drop builder that allows you to design your site any way you want. It also provides unlimited sidebars with custom widgets, four different header types, a custom admin panel, different color schemes, a custom slider, three different blog types, and is mobile-friendly. Accountancy is a clean-looking, modern and fast-to-load theme.
(Kathryn – WordPress Theme)
This one is a premium child theme for the Genesis Framework designed for accounting businesses. It allows you to use WordPress as a true CMS and provides multiple layouts, slider, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, various color choices, is easy to use, search optimized, and is responsive. Although it could easily suit any profession you want it to, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and is a separate purchase from the Genesis Framework.
For more details, go here:
(Accounting WordPress Theme)
This premium WordPress theme was developed to enhance professionalism within the accounting industry. It features an authoritative color scheme and layout elements specifically designed to help make your accounting business website look professional while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s mobile-friendly and includes pages for your services, contact form section with consultation requests (downloadable as a CSV file), testimonials section, and a blog.
(WP Advocate Theme)
This is a corporate theme designed specifically for professionals such as accountants and attorneys. You can use the theme’s bundled images or upload your own. It also includes a custom post type for employee profiles. It will also integrate with BeSpoke profile templates. WP Advocate is a clean-looking and fast-loading theme.
Go here for more details:
(Divi – WordPress Theme)
This premium theme is the most flexible theme in Elegant Themes‘ entire theme collection. You can create a professional website using its page builder or pre-made layouts. You can change your layout to your heart’s content.
The builder transforms web elements into visual building blocks, allowing you to understand and easily redesign the structure of their web pages without touching a single line of code.
(Divi Theme For WordPress – Flexible Page Builder)
Divi comes with 40 content modules that you can drag and drop anywhere you want. These include audio player, blog, circle counter, email optin, filterable portfolio, number counter, person, pricing table, social media follow, toggle, fullwidth header, fullwidth map, fullwidth post title, and more.. It is fully responsive and completely customizable. Theme prices start at $69 per year and includes full access to over 80 stunning themes.
(The Corporation WP Theme)
The Corporation Theme from Elegant Themes was designed specifically to create good-looking corporate sites.
The Corporation has a sleek page-based home page design with a eye-catching slider, blog design, 6 different different color schemes, multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Prices start at $69 per year and includes full access to over 80 beautifully-designed themes.
Visit this site for more information about using this theme:
(Adviser – WordPress Theme)
Adviser was designed specifically to help finance professionals build trust through clean web design. It’s perfect for those that provide services such as investing or tax help. The theme includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.
Go here to learn more about this WordPress theme:
(Tax Help Theme)
This theme was specifically developed for financial companies, tax and finance advisors, and firms providing tax services. Tax Help is designed to show your services in a professional way to help establish your business reputation. It has different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.
(Finance Business – WordPress Theme)
This premium WordPress theme was built specifically for businesses that provide any type of financial service including consulting, tax help, corporate, insurance, finance, loans, accounting, and more. This theme includes a custom CMSMasters Visual Content Composer plugin, around one hundred shortcodes that let you add charts and financial content, a custom drag-and-drop composer, two premium sliders, page options, color management features, animations, and lots more.
To learn more about about this WordPress theme, visit this site:
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
Hopefully, you have found this article on WordPress plugins & themes that can improve search engine optimization, improve user engagement and generate more visitors to your site helpful.
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