In Part 1 of this comprehensive guide on ways to grow your accounting business web presence, we provided many practical tips and suggestions on the following topics:
- Online Challenges For The Accounting Profession
- Opportunities For Accountants In The Web Economy
- Improve Your Web Pages
- Improve The Content On Your Website
In this section, we continue looking at more ways to grow your accounting business online. Areas covered below include:
- How To Improve Web Traffic
- How To Generate Leads & Enquiries
- Improve Search Engine Optimization, Increase User Engagement And Increase Traffic Generation With Plugins And Themes
For more information about WordPress plugins and themes, see these articles:
- Using WordPress Plugins To Improve Your Website’s Features And Functionality
- WP For Business – An Overview Of Themes
Ways To Improve Traffic Using WordPress
Web traffic is an important part of your business growth. This section explores how to improve your website using WordPress.
Optimizing Your Site For Search Engines With WordPress
There are many ways WordPress can help to improve SEO:
- SEO-Friendly – configure the permalinks to use the title of the posts as the URL of your pages.
- Tags – WordPress lets you select the keywords that you want your article pages (posts) to be indexed for in the search engines.
- Categories – Add search engine-friendly categories for your posts and products.
- Excerpts – Set descriptions for your posts that visitors will see in the search engine results.
- Images – add search-optimized titles to your content images for improved search engine results.
- Internal Content Linking – WordPress has a built-in feature that allows you to easily link internal content
- Pinging – Set up your site to automatically notify (ping) other sites and directories immediately upon publishing a new post on your website.
WordPress Plugins For Improving Search Engine Optimization (SEO), Better User Engagement And Web Traffic Generation
In addition to the built-in features of WordPress, the WordPress developer community makes available quite a number of plugins that improve your accounting website’s SEO, increase user engagement and drive more visitors to your site.
Here are some plugins you can use to improve your SEO:
- Yoast SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress sitemap plugin
- Page-List – WordPress site map plugin
(Use a plugin like Yoast SEO to improve your website’s SEO)
Other things you can do to improve SEO, increase user engagement and drive more traffic to your site are to add a forum, newsletters, commenting, and social features. Here are some more useful WordPress plugins that can help:
- BuddyPress – Set up your own online social network on your site.
- bbPress – bbPress allows you to run your own forum on your site.
- E-Newsletter – E-Newsletter allows you to send email newsletters, track results and manage subscribers from your WordPress dashboard.
- Disqus – Power discussions and helps to increase user engagement on your site.
- Monarch – Use this WordPress plugin to add social sharing features on your website or blog.
(You can add social sharing buttons to your website easily with WordPress plugins)
Generate Leads & Enquiries
In this section we will show you ways to improve sales and generate more leads and enquiries.
Providing An Email Newsletter
Adding a newsletter is an excellent way to build a subscriber list. It provides many benefits and advantages, like:
- Sends targeted traffic
- Keeps readers from forgetting about you
- Provides useful updates
- Provides you with a targeted marketing channel
- It’s a way to provide special services or products to a select audience
- Increases user interaction
- Provides you with another way for subscribers to share your content
A proven way to get visitors to become subscribers is to provide high value content and offer users free gifts in exchange for their details. This can be an exclusive guide, checklists for handling tax, access to tax calculators, coupons, membership access to videos, contests, etc.
Contact forms make it easy and simple for readers to get in touch. Contact forms also let users send feedback, contact specific departments, request quotes, and more.
A contact form provides a number of benefits and advantages including:
- Reduces spam
- Set up automated responses
- Giving you control over what is sent to you
- You can keep your email address private
- Can be added to any post or page
- Looks professional
- Convenient for visitors
A popular WordPress contact form plugin is Contact Form 7.
(Contact Form 7 Plugin For WordPress)
This plugin allows you to add and manage multiple contact forms into any page on your site, customize your form and the mail contents, add fields, and more.
Supports international languages, Ajax-powered submissions, CAPTCHA, Akismet spam filtering and so on.
Another feature to consider is to add sections to your contact form so visitors can select which department they want to contact. This helps visitors get the comment to the right person.
Maps help your visitors and clients find you.
A map is a useful tool for several reasons:
- A map improves local SEO
- Visitors can easily find you
- Displays location of events
(A map helps your visitors and clients find you)
Here are just some popular plugins that let you embed, customize and display maps on your website:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
Improving Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation Using WordPress Plugins
WordPress Plugins For Accountants
WordPress lets you add a number of plugins to your website that will immediately make available a range of practical tools for visitors. Here are some of these:
(Calculator Pro Calculators WP Plugin)
This is a free collection of over 400 calculators that you can provide to users on your website and embed into your pages, posts, or sidebars using shortcodes. It supports internationalization
Most of the calculators aren’t focused specifically on accounting, but there are a few you can use for:
- And more
For more details, go here}:
(Show Stock Quotes WordPress Plugin)
This plugin installs a widget that displays up to 20 different stock quotes per portfolio. You can show as many widgets as you want.
(Show Stock Quotes – Stock Portfolio)
For more details, go here}:
(Custom Stock Ticker WP Plugin)
With this plugin you can add a custom stock ticker to any post, page or sidebar with shortcodes.
The plugin comes with a number of customizable features. Choose from built-in skins or customize it yourself. It’s easy to customize it so it matches your site. You can also create custom stocks for specific categories.
Appearance customization features include height, width, background color, opacity, scrolling speed, number of stocks displayed simultaneously, font family, font size, text color, etc.
For more details, go here}:
(Finance Calculator WordPress Plugin)
This free plugin lets your users calculate indicative repayments online. This is a great financial tool for car loans, property loans, or any other large loan.
(Finance Calculator WordPress Plugin – Loan Calculators)
Finance Calculator also contains an application form that sends a message to a specified email address.
Other features of this plugin include displaying payment protection, calculating 12 to 60 months loans and creating a form that can be placed in any page or post.
For more details, go here}:
WP-Invoice lets WordPress blog owners send itemized invoices to their clients.
This plugin integrates billing into WordPress. You can send clients itemized invoices, set up recurring billing and expand plugin functionality with both free and premium add-ons, like business location, electronic signature, PDF creation, quote creation, checkout forms, and more.
The plugin ties into WP’s user management database to keep track of your clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and others.
You can add custom payments and charges, add pre-defined line items and discounts, view invoice status and progression, easily filter and find invoices, see invoice receipts and invoice history, create email notification templates, display reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more.
For more details, go here}:
(All In One Business Management Application Plugin For WordPress)
This complete business management solution includes accounting management, invoicing, order management, helpdesk with knowledgebase and support ticket management system, client relationship management and many additional features.
(All In One Business Management Application Plugin – Client Invoice)
The plugin supports international languages, is fully customizable and provides additional tools like document management, notice board, and more.
For more details, go here}:
(iBilling – Accounting and Billing Software Plugin For WordPress)
iBilling is a scalable business software that lets you manage clients and invoicing, track your company’s cash flow and net worth, send single-click payment reminders and payment confirmations, and lots more.
(iBilling – Accounting and Billing Software Plugin For WordPress – Invoicing)
It lets you get paid faster online by integrating with several payment gateways.
For more details, go here}:
WordPress Financial Themes
To get the best features and professional look for your website, we recommend choosing a theme specifically for accounting. Here is a look at some of the best accountancy themes available. These themes allow you to own a professional accounting website within minutes and save hundreds to thousands of dollars on the cost of website design.
(Accounting Pro Theme)
This premium theme is an inexpensive turn-key theme for accountants and accountancy firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, custom menus, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resizing for images, and a whole lot more.
Accounting Pro can be expanded through premium add-ons.
(Accountancy – WordPress Theme)
This premium WordPress theme comes in a variety of built-in styles and layouts to help make your accounting site look and feel professional.
It includes a custom slider, a featured testimonial, and more. It’s lightweight, SEO friendly, loads fast, and fully responsive. Accountancy Theme provides the flexibility you need without bloating your theme with features you don’t need. Free updates and one year of support is included in your purchase.
Go here to learn more about this WordPress theme:
(Accounting – WordPress Theme)
This premium WordPress theme includes a drag-and-drop builder so you can design your site any way you want. It also provides unlimited sidebars with custom widgets, four different types of headers, a custom administration panel, different color schemes, a custom slider, 3 blog types, and is fully responsive (mobile-friendly). Accountancy looks clean and modern and loads fast.
Go here for more information:
This premium theme was developed for accountants. Kathryn allows you to use WordPress as a true content management system and provides a slider, multiple layouts, multiple sidebars, widgetized home page, many colors, is easy to use, SEO friendly, and is fully responsive (mobile-friendly). Although this theme can easily fit any profession you like, it builds a great looking accounting theme. It includes a license for the Soliloquy WordPress slider plugin and is a separate purchase from the Genesis Framework.
(Accounting WordPress Theme – WP Theme)
This theme was built to exude professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., was specifically designed to make your accounting business website look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive (mobile-friendly) and includes pages for your accounting services, contact section with consultation requests (downloadable as CSV), testimonials section, and a blog.
For more information about this WordPress theme, visit the theme website:
(WP Advocate Theme)
This is a free corporate theme built for professionals such as accountants and attorneys. You can use the theme’s bundled images or upload your own. WP Advocate includes a custom post type adding employee profiles and can also integrate with BeSpoke profile templates. WP Advocate is a clean and fast-loading theme.
(Divi – WordPress Theme)
This premium theme for WordPress is the most flexible theme in Elegant Themes‘ entire collection of WordPress themes. Divi lets you create any type of professional website you want using its page builder or pre-made layouts. You can change your layout to your heart’s content.
The builder transforms web elements into visual building blocks, allowing you to understand and redesign the structure of their web pages without editing a single line of code.
(Divi – WordPress Theme – Flexible Page Builder)
Divi comes with 40 content modules that you can drag and drop anywhere you want. This includes accordion, call to action, code, divider, image, number counter, portfolio, sidebar, testimonial, toggle, fullwidth code, fullwidth portfolio, fullwidth post title, and more.. Divi is fully responsive and fully customizable. Elegant Theme prices start at $69 per year and includes full access to all themes.
Visit the theme site to learn more about using this theme:
This premium WordPress theme was specifically developed to create great-looking corporate websites.
It has a page-based home page design with a prominent, flashy slider. It also has a blog design and features that toggle on and off. It has 6 color schemes. It also has multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Elegant Theme prices start at $69 per year and includes full access to over 80 themes.
For more details, go here:
This premium theme for WordPress was developed specifically to help professionals in the financial industry to build trust online with a clean business design. It’s ideal for those that provide services like investment advice or tax help. The Adviser theme includes a recruitment page with hiring announcements and where to send applications, lease calculator, widgets and multiple shortcodes, and a drag-and-drop visual composer..
For more information, go here:
(Tax Help WP Theme)
Tax Help was designed for financial companies, tax and finance advisors, and firms that offer tax assistance. Tax Help is designed to show your services in a professional way and help establish your business reputation. It provides different blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.
To learn more about using this WordPress theme, visit this site:
(Finance Business Theme)
Finance Business WordPress Theme was developed for organizations that provide financial services including consulting, tax help, insurance, finance, corporate, loans, accounting, and more. The theme includes a custom CMSMasters Visual Content Composer plugin. It also has around 100 shortcodes that let you add charts and financial content. It also includes the custom drag-and-drop composer, two premium sliders, page settings, color management features, animations, and a whole lot more.
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
Hopefully, this article has helped you learn how to improve your accounting or financial services website using WordPress themes and plugins.
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