Grow Your Accounting Business Online With WordPress – 2

This is part 2 of a series of articles focused on helping accountants and financial service professionals grow their business online and provides a comprehensive list of WordPress plugins and themes for accounting and finance-related businesses.

How To Build An Accounting Website With WordPress That Creates ResultsIn Part One of this guide on ways to improve your accounting business online, we covered the following areas:

  • Online Challenges For Accountants
  • Opportunities For The Accounting Profession In The Web Economy
  • Improving Your Website Pages
  • Improve The Content On Your Website

In this section, we explore more ways to grow your accounting services business online. Areas covered below include:

  • Ways Of Improving Traffic
  • Generating New Leads & Enquiries Using WordPress
  • Improve SEO, Improve User Engagement And Increase Traffic Generation Using WordPress Plugins & Themes

Useful Information

To learn more about WordPress plugins and themes, go here:

Ways To Improve Traffic

Your web traffic is vital to your business growth. This section will help you improve your web traffic.

Optimize Your Site For Search Engines With WordPress

There are many ways that WordPress helps improve your accounting or financial services website’s SEO:

  • Search Engine-Friendly URLs – Set the permalinks to create search engine-optimized web addresses for your articles and posts.
  • Post Tags – WordPress lets you specify the keywords that you want your article pages to be indexed by in the search engines.
  • Categories – Create search engine-friendly categories for your posts and products.
  • Excerpts – Create an excerpt that visitors will see in the search engine results.
  • Images – add search-optimized titles to your images for improved search results.
  • Internal Content Linking – WordPress provides a built-in feature that allows you to easily link internal content
  • Post Notification – WordPress can be configured to automatically notify (ping) other sites and directories immediately upon publishing a new post on your site.

Improve Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation With WordPress Plugins

As well as the built-in features of WordPress, the WP development community makes available many plugins that will improve your accounting website’s SEO, increase user engagement and drive more traffic to your site.

For example, here are some plugins you can use to improve your website’s search engine optimization:

A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your website's SEO

(A plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) can improve your SEO)

Other things you can do to improve SEO, increase user engagement and drive more visitors to your site are to add a forum, newsletters, commenting, and social sharing features. Here are a few useful plugins that can help (many of the plugins listed below can be downloaded at no cost):

  • BuddyPress – Set up an online social network on your website.
  • bbPress – bbPress can be used to set up your own discussion forum on your site.
  • E-Newsletter – E-Newsletter lets you send professional email newsletters, track results and manage subscribers from your WordPress site.
  • Disqus – This WordPress plugin lets you power discussions and helps to increase user engagement on your website or blog.
  • Floating Social – Easily add social buttons and features that allow visitors to share your content online to your pages and posts.

You can easily add social sharing buttons to your site using free or inexpensive plugins

(WordPress users can easily add social features to their site with free or inexpensive WordPress plugins)

Generating More Leads & Enquiries

In this section we will show you ways to improve sales and generate leads and enquiries online.

Add An Email Newsletter

Adding an email newsletter is an excellent way to build a list of subscribers. It] provides many benefits and advantages, like:

  • Drives targeted traffic
  • Keeps readers from forgetting about you
  • Provides updates
  • Provides you with a targeted marketing channel
  • Allows you to provide special services or products to a select audience
  • Increases user engagement
  • Provides an additional way for readers to share your content

An effective strategy for enticing your visitors to become subscribers is to provide users with content of high value and offer them something for free in exchange for their personal details. This could be a time-saving guide, checklists for handling finances, access to tax calculators, discount coupons, membership access to videos, contests, etc.

Provide A Contact Form

A contact form provides an easy and simple way for readers to get in touch. Readers can report issues, contact specific departments, request a quote, give suggestions and more.

A contact form provides many benefits including:

  • Reducing spam
  • Set up automated responses
  • Gives you control over what is sent to you
  • Allows you to keep your email address private
  • They can be added to any page or post
  • Improves the professional look of your website
  • Convenient for visitors

One of the most popular contact form plugins for WordPress is Contact Form 7.

Contact Form 7

Contact Form 7

(Contact Form 7 WordPress Plugin)

Contact form 7 is a free plugin that is easy to install and configure and lets you create multiple contact forms to your site, customize the form and the email contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is also supported.

Something else to consider is adding sections to your contact form so visitors can select which department they want to contact. This will help you to get the comment to the right person.

Provide A Map

A map helps your visitors and customers find you.

Maps are a very useful tool for several reasons:

  • A map increases local SEO
  • Customers can better plan their visits and appointments
  • Display location of events

Adding a map to your site helps your visitors and clients find you

(Adding maps to your website helps your visitors and customers find you)

Below are some plugins that let you embed, customize and display maps on your site:

Improve SEO, Increase User Engagement And Increase Web Traffic Generation Using WordPress Plugins

WordPress Plugins

WordPress lets you add a number of plugins to your accounting website that will immediately make available a range of practical tools for site visitors. Here are just some of these plugins:

Calculator Pro Calculators

Calculator Pro Calculators Plugin

(Calculator Pro Calculators Plugin)

This is a free collection of over 400 calculators. You can embed these into your posts, pages, or sidebars using shortcodes. Internationalization is supported.

Most of the calculators aren’t focused specifically on accounting, but there are quite a few for:

  • Interest rate
  • Payments
  • Tax
  • Equity
  • And many more

For more details, go here}:

Show Stock Quotes

Show Stock Quotes Plugin For WordPress

(Show Stock Quotes Plugin)

With this plugin you get a widget that shows a number of different stock quotes per portfolio. You can display as many portfolios as you want.

Show Stock Quotes WordPress Plugin

(Show Stock Quotes WP Plugin – Stock Portfolio)

For more details, go here}:

Custom Stock Ticker

Custom Stock Ticker Plugin For WordPress

(Custom Stock Ticker)

This free plugin lets you place custom stock tickers on any sidebar, post or page using shortcodes.

Custom Stock ticker includes several customizable features. Choose from built-in skins or customize these yourself to match the look and feel of your website. You can also create custom stocks for specific categories.

Customize the appearance by changing height, width, scrolling speed, opacity, number of stocks displayed simultaneously, text color, font family, font size, etc.

For more details, go here}:

Finance Calculator

Finance Calculator WordPress Plugin

(Finance Calculator Plugin)

This free calculator allows your users to calculate indicative repayments online. This is a great tool for auto loans, real estate loans, or any other large loan.

Finance Calculator Plugin For WordPress

(Finance Calculator – WordPress Plugin – Loan Calculators)

The plugin also contains an application form that will send a message to a specified email address.

It will show payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.

For more details, go here}:

WP-Invoice

WP-Invoice Plugin For WordPress

(WP-Invoice Plugin For WordPress)

WP-Invoice is ideal for WordPress users with clients to bill.

This plugin lets you integrate billing into WordPress. You can send clients itemized invoices, set up recurring billing and expand functionality with both free and premium add-ons that let you manage business, accept electronic signatures from clients, create PDF invoice versions, provide quotes, create single-page checkout forms, and more.

The plugin ties into WP’s user management database to keep track of your clients and their information, and integrates with PayPal, Authorize.net, Stripe, and many others.

You can add custom payments and charges, insert pre-defined line items and discounts, quickly view invoice status and progression, easily filter and find invoices, show invoice receipts and invoice history, create email notification templates, access reports (collected vs uncollected invoices, valuable clients and top grossing line items), and more.

For more details, go here}:

All In One Business Management Application

All In One Business Management Application Plugin

(All In One Business Management Application Plugin For WordPress)

This complete business management solution includes accounting management, invoicing, order management, help desk with support ticket management system, client relationship management and many added features.

All In One Business Management Application Plugin

(All In One Business Management Application Plugin – Client Invoice)

All In One Business Management Application supports multiple languages, is fully customizable and provides powerful tools such as document management, notice board, and more.

For more details, go here}:

iBilling – Accounting And Billing Software

iBilling - Accounting and Billing Software - WordPress Plugin

(iBilling – Accounting and Billing Software – WordPress Plugin)

iBilling is a scalable business software that lets you manage clients and invoices, tracks your company’s net worth and cash flow, and lots more.

iBilling - Accounting and Billing Software - Invoicing

(iBilling – Accounting and Billing Software – WordPress Plugin – Invoice)

It lets you get paid faster online by integrating with several payment gateways.

For more details, go here}:

Accounting And Financial Services WordPress Themes

To benefit the most from using WordPress to grow your business online, we recommend choosing a theme specifically for accounting. Here is a look at some of the best themes themes available for accounting businesses. These themes allow you to own a professional accounting website within minutes.

Accounting Pro

Accounting Pro WordPress Theme

(Accounting Pro WordPress Theme)

This premium theme for WordPress is a turn-key theme developed for accountants and accounting firms. It’s a responsive theme with a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resizing for images, and lots more.

Accounting Pro can be customized through premium add-ons.

More info:

Accountancy

Accountancy Theme

(Accountancy)

This premium theme for WordPress comes in a variety of styles and layouts that helps make your accounting site look and feel professional.

It includes a custom slider, a featured testimonial, and more. It’s lightweight, search optimized, loads fast, and fully responsive. Accountancy Theme provides what you need without bloating your theme with features you don’t need. Your purchase price includes free updates and 1 year of support.

Go here for more info:

Accounting

Accounting Theme

(Accounting WordPress Theme)

This premium WordPress theme includes a drag-and-drop builder that allows you to design your website any way you want. It also has unlimited sidebars with custom widgets, four different types of headers, a custom admin panel, four color schemes, a custom slider, 3 blog types, and is fully responsive. Accountancy is a clean-looking, modern and fast-to-load theme.

To learn more about this theme, visit this site:

Kathryn

Kathryn Theme

(Kathryn Theme For WordPress)

This premium theme for WordPress was designed specifically for accounting services. It comes with a slider, multiple layouts, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, many colors, is easy to use, inexpensive, search optimized, and is fully responsive (mobile-friendly). Although it could easily suit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and is a separate purchase from the Genesis Framework.

Go here to learn more about using this theme:

Accounting WordPress Theme

Accounting WordPress Theme

(Accounting WordPress Theme – WordPress Theme)

This premium WordPress theme was built to enhance professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., was designed specifically to give your accounting business site a professional look. It’s a turn-key installation but you can still modify it if you want. It’s mobile-friendly and includes pages for your accounting services, contact section with consultation requests (downloadable as a CSV file), testimonials section, and a blog.

Go here to learn more about using this WordPress theme:

WP Advocate

WP Advocate - WordPress Theme

(WP Advocate WP Theme)

WP Advocate is a free corporate theme specifically designed for professional service providers such as accountants and attorneys. You can use the theme’s bundled images or upload your own. It includes a custom post type adding employee profiles. It will also integrate with BeSpoke profile templates. WP Advocate is clean-looking and loads fast.

Visit the theme website to learn more about using this WordPress theme:

Divi

Divi

(Divi Theme)

This premium theme is the most flexible theme in Elegant Themes‘ entire theme collection. Divi lets you create a professional site using its page builder or pre-made layouts. You can change your layout to your heart’s content.

Divi’s page builder transforms web elements into visual building blocks, allowing you to understand and redesign the structure of their pages without touching a single line of code.

Divi - WordPress Theme - Page Builder

(Divi – Page Builder)

It comes with 40 content modules that you can drag and drop anywhere you want. It has multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. Divi is fully responsive and fully customizable. Theme prices start at $69 per year and includes access to 80+ beautifully-designed themes.

To learn more about this theme, go here:

The Corporation

The Corporation

(The Corporation Theme For WordPress)

The Corporation was specifically designed to create great-looking corporate websites.

This theme has a page-based home page design with a nice slider, blog design, six unique unique color schemes, multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Themes start at $69 per year and includes full access to 80+ themes.

More info:

Adviser

Adviser Theme For WordPress

(Adviser)

The Adviser WordPress Theme was built specifically to help finance industry professionals build trust online through clean web design. It’s perfect for businesses that provide services like investing advice or tax help. The theme includes a recruitment page with hiring announcements and where to send applications, a lease calculator, multiple shortcodes and widgets, and the drag-and-drop visual composer..

Go here for more details:

Tax Help

Tax Help - WordPress Theme

(Tax Help WP Theme)

This premium theme was designed specifically for financial organizations, tax and financial advisors, and those offering tax services. It’s designed to showcase your services in a professional way and help establish your business reputation. It provides different blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.

Go here for more details:

Finance Business

Finance Business Theme For WordPress

(Finance Business Theme For WordPress)

This one was developed specifically for firms that provide financial services such as tax help, consulting, corporate, finance, insurance, loans, accounting, and more. The theme includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that includes charts and financial content, custom drag-and-drop composer, 2 premium sliders, page settings, color management, animations, and a lot more.

To learn more about this WordPress theme, go here:

Avada

Avada Finance WordPress Theme

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, you have found this guide on ways of improving search engine optimization, improve user engagement and generate more visitors with plugins and themes useful.

Best WordPress Plugins And Themes To Grow Your Accounting Business Online

Tips

Subscribe below to receive 101+ useful WordPress tips that will help you grow your business …

***

"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya

***