In Part One of this step-by-step article on ways to grow your accounting business web presence, we covered the following areas:
- Challenges Accountants Face Online
- Opportunities For Accountants
- Basic Web Pages
- Tips On How To Improve Your Web Content
In this section, we discuss more ways to grow your accounting business online. Areas covered below include:
- Ways To Improve Web Traffic
- Ways To Generate New Leads & Enquiries With WordPress-Based Tools
- How To Improve SEO, Improve User Engagement And Increase Traffic Generation With Plugins And Themes
To learn more about WordPress plugins and themes, go here:
- Using WP Plugins To Improve Your Website’s Functionality
- WP For Business – An Introduction To WP Themes
Improve Web Traffic
Web traffic is an important part of your online business growth. In this section, you will learn ways to improve your accounting website with WordPress plugins and themes.
Optimize Your Site For Search Engines (SEO)
There are so many ways WordPress can help to optimize your accounting website for search engines:
- SEO-Friendly – configure the permalinks to create search engine-optimized URLS for your articles and posts.
- Tags – WordPress lets you specify the keywords that you want your articles to be indexed for in the search engines.
- Post Categories – Create SEO-friendly categories for archiving and organizing your content.
- Excerpts – WordPress lets you compose an excerpt that will show to search engine users.
- Images – title images used in your content with keywords for better search results.
- Content Linking – WordPress provides a built-in feature that allows you to easily create internal links for faster indexing of pages
- Pinging – Configure your site to automatically notify other sites and directories immediately upon publishing new content on your site.
WordPress Plugins For Improving Search Engine Optimization (SEO), Increasing User Engagement And Driving More Visitors
In addition to the built-in features of WordPress, the WP community makes available a number of plugins that will improve SEO, increase user engagement and drive more web traffic to your site.
Here are some plugins you can use to improve your SEO:
- Yoast SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress sitemap plugin (lists all of your pages for indexing by search engines)
- WP Tree – WordPress site map plugin (for visitors)
(Use a plugin like Yoast SEO to improve your SEO)
Other things you can do to improve SEO, increase user engagement and drive more traffic to your site are to add a forum, newsletters, comments, and social sharing. Here are a few more WordPress plugins that can help:
- BuddyPress – Run a social network on WordPress.
- bbPress – Use bbPress to set up and run a forum on WordPress.
- E-Newsletter – Use E-Newsletter to send professional email newsletters, track results and manage subscribers from your WordPress site.
- Disqus – Disqus lets you power discussions and helps to increase engagement on your site.
- Social Media Feather – Use this plugin to add powerful social sharing features and buttons on your posts and pages.
(WordPress users can easily add social sharing to their site using free or inexpensive plugins)
Generate More Leads & Enquiries With WordPress-Based Applications
Let’s now discuss how to improve your sales and generate more leads and enquiries.
Adding A Newsletter
Adding an email newsletter is an excellent way to build a list of subscribers. It] provides a number of benefits and advantages, like:
- Sends targeted traffic to your site
- Keeps your business at the forefront of your reader’s minds
- Provides practical tips and advice
- Provides you with a targeted marketing channel
- It’s a way to provide special products or services to a select audience
- Increases user engagement
- Provides you with additional ways for your content to be shared online with other prospective clients
An effective way to get your visitors to subscribe is to provide them with content of high value and give them a free gift in exchange for their details. This can be a time-saving guide, checklists for handling finances, access to tax calculators, discount coupons, membership access to videos, contests, etc.
Contact Forms
A contact form makes it easy and simple for prospective customers to get in touch with you. Readers can report issues, ask questions to specific departments, request a quote, and more.
Contact forms provide several benefits and advantages, like:
- Reduces spam
- Set up automated responses
- Giving you control over what gets sent to you
- You can keep your email address private
- Contact forms can be added to any post or page
- Improves the professional look of your website
- More convenient for visitors
One of the most popular contact form plugins for WordPress is Contact Form 7.
Contact Form 7
(Contact Form 7)
This free contact form plugin lets you create and manage multiple contact forms into any post or page, customize the form and the email contents, add fields, and more.
International languages, Ajax-powered submitting, CAPTCHA, and Akismet spam filtering is supported.
Something to consider is to add sections to your contact form so prospects can choose the department they want to contact. This ensures that contact form requests reach the right person.
Adding Maps
Adding a map to your website helps your visitors and customers find you.
Maps are useful tools for several reasons:
- Maps increase local SEO
- Allows customers to better plan their visits or appointments
- Shows location of events
(Adding a map to your site helps your visitors and clients find you)
Popular map plugins for WordPress include:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
WordPress Plugins That Improve Search Engine Optimization, Improve User Engagement And Generate More Traffic
Accounting And Financial Services Plugins For WordPress
WordPress provides a number of plugins you can add to your accounting site that will immediately make available a range of functional tools for site visitors. Here are just some of these plugins:
Calculator Pro Calculators
(Calculator Pro Calculators – WordPress Plugin)
This plugin provides a free collection of 400+ calculators that you can provide to users on your website. The plugin also supports internationalization
Note: Most of the calculators aren’t focused on accounting, but there are a few you can use for:
- Interest rate
- Rate of return
- Leases
- Credit
- And lots more
For more details, go here}:
Show Stock Quotes
(Show Stock Quotes – WordPress Plugin)
This plugin installs a widget that displays a number of different stock quotes per portfolio. You can show as many widgets as you want.
(Show Stock Quotes WP Plugin – Stock Portfolio)
For more details, go here}:
Custom Stock Ticker
(Custom Stock Ticker)
With this plugin you can place custom stock tickers on any page, post, or sidebar using shortcodes.
This plugin provides several customizable ticker. You can choose to use built-in skins or customize these yourself to match your site. You can also create custom stocks for specific categories.
Appearance customization features include height, width, background color, scroll speed, opacity, number of stocks displayed at one time, font family, text color, font size, etc.
For more details, go here}:
Finance Calculator
(Finance Calculator Plugin For WordPress)
This free calculator lets your site visitors calculate indicative repayments online. It’s great for calculating repayments on automotive loans, property, or any other large loan.
(Finance Calculator Plugin For WordPress – Loan Calculators)
Finance Calculator also contains an application form that will send a notification message to the email address you specify.
It will show payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.
For more details, go here}:
WP-Invoice
(WP-Invoice)
WP-Invoice is ideal for WordPress site owners with clients to bill.
This plugin lets you integrate billing into WordPress. You can send itemized invoices. It even allows you to set up recurring billing. It can be expanded through both free and premium add-ons, like business location, electronic signature, PDF creation, quote creation, checkout forms, and more.
The plugin ties into your WordPress user management database to keep track of your clients and their information, and integrates with PayPal, Authorize.net, Stripe, and many others.
The plugin gives you the ability to add custom payments and charges, create pre-defined line items and discounts, view invoice status and progression, easily filter and find invoices, show invoice receipts and invoice history, create notification e-mail templates, access reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more.
For more details, go here}:
All In One Business Management Application
(All In One Business Management Application WP Plugin)
This is a complete business management system that includes accounting management, invoicing, order management, helpdesk with ticket management system, CRM and lots more.
(All In One Business Management Application – WordPress Plugin – Invoice)
All In One Business Management Application supports multiple languages, is fully customizable and provides additional tools like document management, to do app, and more.
For more details, go here}:
iBilling – Accounting And Billing Software
(iBilling – Accounting and Billing Software Plugin For WordPress)
This is a scalable business software that lets you manage client data and invoicing, tracks your company’s cash flow and net worth, send single-click payment reminders and payment confirmations, and lots more.
(iBilling – Accounting and Billing Software – Client Invoice)
It allows you to get paid faster online by integrating with several payment gateways.
For more details, go here}:
WordPress Accounting Themes
To get the most benefit out of growing your business online with WordPress, we recommend choosing a theme specifically for accounting. Here is a list of some of the best accountancy themes available. These themes allow you to have a professional accounting website within minutes.
Accounting Pro
(Accounting Pro Theme)
Accounting Pro is a turn-key theme for accountants and accountancy firms. It’s a responsive theme with a drag-and-drop page-builder, offers several page templates, a custom menu feature, a content composer (gives you an improved WordPress editor), a sidebar manager, performs auto resizing for images, and a whole lot more.
You can customize Accounting Pro by installing premium add-ons.
More info:
Accountancy
(Accountancy – WordPress Theme)
This theme comes in a variety of styles and layouts to give your accounting site a professional look and feel.
This responsive theme includes a custom slider, a featured testimonial section, it’s lightweight, search optimized, and fast loading. It provides the features your business needs without bloating your theme. Free updates and 1 year of support is included with your purchase.
More info:
Accounting
(Accounting Theme For WordPress)
Accounting Theme includes a drag-and-drop builder so you can design your site any way you want. The theme also provides unlimited sidebars and custom widgets, four different types of headers, a custom admin panel, different color schemes, a custom slider, 3 blog types, and is fully responsive. It looks clean and modern and loads fast.
More information:
Kathryn
(Kathryn Theme For WordPress)
This premium theme was designed for accounting services. It allows you to use WordPress as a true content management system and provides multiple layouts, slider, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, various color choices, is easy to use, search engine optimized, and is mobile-friendly. Although this theme could easily suit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and is a separate purchase from the Genesis Framework.
Go here for more details:
Accounting WordPress Theme
(Accounting WordPress Theme – WordPress Theme)
Accounting WordPress Theme was created to exude professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., was designed specifically to help give your accounting business site a professional look. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive (mobile-friendly) and includes pages for your accounting services, contact section with consultation requests (downloadable as a CSV file), testimonials section, and a blog.
More information:
WP Advocate
(WP Advocate Theme)
WP Advocate is a corporate theme developed for professionals such as accountants and attorneys. Use the theme’s bundled images or upload your own. WP Advocate also includes a custom post type adding staff profiles. It will also integrate with BeSpoke profile templates. It’s a clean-looking and fast-loading theme.
More information:
Divi
(Divi)
Divi is one of the most flexible themes in Elegant Themes‘ entire collection. Divi lets you create any type of professional website you want using its page builder or beautiful and unique pre-made layouts. You can change your layout as much as you need.
The builder transforms elements into visual building blocks, allowing anyone to understand and redesign the structure of their page without touching code.
(Divi – Flexible Page Builder)
Divi comes with 40 content modules that you can drag and drop anywhere you want. These modules include audio player, call to action, contact form, countdown timer, gallery, login, portfolio, sidebar, testimonial, text, fullwidth image, fullwidth portfolio, fullwidth post title, and more.. Divi is fully responsive and fully customizable. Prices start at $69 per year and includes access to all professional themes.
Go here for more information:
The Corporation
(The Corporation)
This premium WordPress theme was designed specifically to make corporate websites look good.
It has a page-based home page design with a nice slider, blog design, 6 different color schemes, multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Theme prices start at $69 per year and includes full access to 80+ stunning themes.
Visit this website to learn more about this WordPress theme:
Adviser
(Adviser Theme For WordPress)
This theme was built to help finance professionals build trust with a clean business design. It’s ideal for those that provide services such as investment advice or tax help. It includes a recruitment page with hiring announcements and where to send applications, a built-in lease calculator, multiple shortcodes and widgets, and a drag-and-drop visual composer..
More information:
Tax Help
(Tax Help)
Tax Help Theme was specifically developed for financial companies, tax and finance advisors, and firms providing tax assistance. The theme is designed to showcase your services professionally to help grow your business reputation. It has a range of blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.
To learn more about this theme, visit this site:
Finance Business
(Finance Business WordPress Theme)
Finance Business WordPress Theme was built specifically for businesses that provide financial services such as consulting, tax help, finance, corporate, insurance, loans, accounting, and more. Finance Business includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that let you add charts and financial content, custom drag-and-drop composer, two premium sliders, page settings, color management, animations, and a whole lot more.
For more details about this theme, go here:
Avada
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
We hope that you have found this guide on WordPress plugins that can improve SEO, increase user engagement and generate more traffic useful.
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