Grow Your Accounting Business Online With WordPress – 2

This is part 2 of a series of articles focused on helping accountants and financial service professionals grow their business online and provides a comprehensive list of WordPress plugins and themes for accounting and finance-related businesses.

Best WordPress Plugins And Themes For AccountantsIn Part One of this comprehensive article on ways to build your accounting business online, we provided practical tips and suggestions on the following topics:

  • Challenges Professional Accountants Face Online
  • Opportunities For Accounting Businesses In The Digital Economy
  • How To Improve Your Web Pages
  • Tips For Improving The Content On Your Site

In this section, we discuss more ways to grow your accounting business online. Areas covered below include:

  • Improving Traffic Using WordPress
  • Ways To Generate Leads & Enquiries Using WordPress-Based Applications
  • Improve SEO, Increase User Engagement And Drive More Traffic With Plugins & Themes

Info

To learn more about WordPress plugins and themes, see these articles:

Your Accounting Website – How To Improve Your Business Online Using WordPress Themes And Plugins

Web traffic is vital to your online business growth. This section will help you improve your web traffic using WordPress.

Optimizing Your Website For SEO

There are many ways WordPress can help to improve SEO:

  • Search Engine-Friendly URLs – configure the permalinks to create search engine-optimized URLS for your article pages.
  • Post Tags – Specify the keywords that you want your articles to be indexed for in the search engines.
  • Categories – Create SEO-friendly categories for keeping your content organized and easy to find.
  • Post Excerpts – WordPress lets you compose descriptions for your posts that will display in search results.
  • Images – title images used in your content with keywords for improved search engine results.
  • Content Linking – WordPress has a built-in feature that lets you easily link your content to other posts and pages on your site
  • Pinging – Set up your WordPress site to automatically notify (ping) other search directories whenever a new post is published on your website.

WordPress Plugins For Improving SEO, Increasing User Engagement And Generating More Traffic

As well as the built-in features of WordPress, the WP community makes available also a number of plugins that will improve SEO, increase engagement and drive more web traffic to your site.

For example, you can use the plugins below to improve your SEO:

Use a plugin like Yoast SEO to improve your site's search engine optimization

(A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your site’s SEO)

Other ways to improve SEO, increase engagement and drive more web traffic to your site are to add a forum, newsletters, comments, and social features. Here are a few more WordPress plugins that can help (many of the plugins listed below can be downloaded at no cost):

  • BuddyPress – Set up a social community on your website.
  • bbPress – This plugin allows you to run a discussion forum on your site.
  • E-Newsletter – E-Newsletter lets you send professional email newsletters, track results and manage subscribers from your WP dashboard.
  • Disqus – This WordPress plugin lets you power discussions and increases user engagement on your website.
  • Floating Social – Add social buttons and features that allow visitors to share your content online to your site.

WordPress users can easily add social sharing features to their website using free or inexpensive plugins

(You can easily add social sharing to your website with free or inexpensive WordPress plugins)

How To Generate More Leads & Enquiries

Let’s now discuss ways to improve your sales and generate new leads and enquiries online.

Adding An Email Newsletter

Providing an email newsletter is an excellent way to retain and grow your readership. Adding a newsletter provides several benefits and advantages including:

  • Drives targeted traffic to your site
  • Keeps readers from forgetting about you
  • Provides updates that could save businesses time and money
  • Provides a targeted marketing channel
  • It’s a way to offer special products or services to a select audience
  • Increases user engagement
  • Provides you with another way for subscribers to share your content

A proven way to attract newsletter subscribers is to provide high value content and offer users a free gift in exchange for their personal details. This can be a handy guide, tips for handling tax, access to financial calculators, coupons, membership access to courses, contests, etc.

Provide A Contact Form

A contact form provides an easy and simple way for readers to get in touch. Contact forms also let readers send feedback, ask questions to specific departments, ask for quotes, and more.

Contact forms provide several benefits, like:

  • Reducing spam
  • Set up automated responses
  • Gives you control over what gets sent to you
  • You can keep your email address private
  • Contact forms can be added to any post or page
  • Looks professional
  • More convenient for visitors

One of the most popular WordPress contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin For WordPress

(Contact Form 7)

This free contact form plugin allows you to add multiple contact forms, customize your form and the mail contents, add fields, and more.

Supports international languages, Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.

Something else to consider is adding sections to your contact form so prospective customers can choose which department they want to contact. This helps visitors get the comment to the right person.

Map

A map helps your visitors and customers find you.

A map is a useful tool for several reasons:

  • A map improves local SEO
  • Visitors can find you more easily and clients can plan their visits better
  • Shows location of events

Adding a map to your website helps your visitors and customers find you

(Adding maps helps your visitors and customers find you)

Popular map plugins include:

WordPress Plugins & Themes For Improving Search Engine Optimization, Increasing User Engagement And Web Traffic Generation

WordPress Accounting Plugins

WordPress makes available a number of plugins you can add to your accounting or financial services site that will immediately add a range of practical tools for your site visitors. Here are some of these:

Calculator Pro Calculators

Calculator Pro Calculators

(Calculator Pro Calculators WP Plugin)

This is a free collection of 400+ calculators that you can provide to users on your website and embed into your pages, posts, or sidebars using shortcodes. Internationalization is supported.

Note: Most of the calculators aren’t focused specifically on accounting, but there are a few for:

  • Mortgage
  • Loans
  • Leases
  • Debit
  • And lots more

For more details, go here}:

Show Stock Quotes

Show Stock Quotes - WordPress Plugin

(Show Stock Quotes – WordPress Plugin)

This plugin installs a widget that displays a number of different stock quotes per portfolio. You can show as many widgets as you like.

Show Stock Quotes - WordPress Plugin

(Show Stock Quotes Plugin – Stock Portfolio)

For more details, go here}:

Custom Stock Ticker

Custom Stock Ticker Plugin For WordPress

(Custom Stock Ticker)

This free plugin lets you add a custom stock ticker to any sidebar, page or post with shortcodes.

Custom Stock ticker offers a number of customizable ticker. Choose from built-in themes or customize it yourself to match your website. You can also create custom stocks for specific categories.

Appearance customizations include colors, size, symbols, etc.

For more details, go here}:

Finance Calculator

Finance Calculator Plugin For WordPress

(Finance Calculator Plugin For WordPress)

This free calculator allows your site visitors to calculate indicative repayments online. It’s great for calculating repayments on vehicle loans, property, or any other large loan.

Finance Calculator

(Finance Calculator Plugin For WordPress – Loan Calculators)

The plugin also contains an application form that will send a notification message to a specified email address.

Other features of this plugin include displaying payment protection, calculating 12 to 60 months loans and creating forms that can be placed in any page or post.

For more details, go here}:

WP-Invoice

WP-Invoice Plugin

(WP-Invoice Plugin For WordPress)

WP-Invoice is ideal for WordPress business users with clients to bill.

WP-Invoice lets you integrate billing into WordPress. You can send itemized invoices, set up recurring billing and expand functionality with free and premium add-ons, like business location, electronic signature, PDF creation, quoting, single-page checkout forms, and more.

The plugin ties into WP’s user management database to keep track of your clients and their information, and integrates with PayPal, Authorize.net, Stripe, 2Checkout, USAePay, and many others.

The plugin lets you add custom payments and charges, insert pre-defined line items and discounts, quickly view invoice status and progression, easily filter and find invoices, see invoice receipts and invoice history, create e-mail notification templates, view reports (collected vs uncollected invoices, 10 most valuable clients and top grossing line items), and more.

For more details, go here}:

All In One Business Management Application

All In One Business Management Application WP Plugin

(All In One Business Management Application – WordPress Plugin)

This is a complete business management system that includes accounting management, invoicing, order management, help desk with ticketing management system, client relationship management and lots more.

All In One Business Management Application Plugin For WordPress

(All In One Business Management Application – Client Invoicing)

The plugin supports different languages, is fully customizable and provides powerful tools like document management, to do app, and more.

For more details, go here}:

iBilling – Accounting And Billing Software

iBilling - Accounting and Billing Software Plugin For WordPress

(iBilling – Accounting and Billing Software)

iBilling is a scalable business software that lets you manage and communicate with clients, track your company’s net worth and cash flow, send single-click payment reminders and payment confirmations, and lots more.

iBilling - Accounting and Billing Software - WordPress Plugin - Invoicing

(iBilling – Accounting and Billing Software WordPress Plugin – Invoice)

iBilling Accounting and Billing Software allows you to get paid faster online by integrating with several payment gateways.

For more details, go here}:

WordPress Themes

To benefit the most from using WordPress to grow your business online, we recommend choosing a theme specifically for accounting businesses. Here is a list of some of the best accountancy themes available. With the themes listed below you can own a professional accounting website within minutes.

Accounting Pro

Accounting Pro

(Accounting Pro – WordPress Theme)

This is an inexpensive turn-key theme for accountants and accounting firms. It’s a responsive theme with a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (gives you an improved WordPress editor), a sidebar manager, auto-resized images, and lots more.

Accounting Pro can be expanded using premium add-ons.

To learn more about this WordPress theme, go here:

Accountancy

Accountancy WP Theme

(Accountancy Theme For WordPress)

Accountancy Theme offers a variety of built-in styles and layouts to make your accounting site look and feel professional.

It includes a custom slider, a featured testimonial section, and more. It’s lightweight, search optimized, fast loading, and fully responsive. It provides the flexibility you need without bloating your theme with features you don’t need. Free updates and one year of support is included with the cost of purchase.

For more details, go here:

Accounting

Accounting - WordPress Theme

(Accounting Theme)

This theme includes a drag-and-drop builder so you can design your website any way you want. It also provides unlimited sidebars and custom widgets, four different header types, a custom admin panel, four color schemes, a custom slider, three different blog types, and is fully responsive (mobile-friendly). It looks clean and modern and loads fast.

To learn more about this WordPress theme, go here:

Kathryn

Kathryn - WordPress Theme

(Kathryn – WordPress Theme)

Kathryn is built specifically for accounting businesses. It has multiple layouts, slider, multiple sidebars, widgetized home page, various color choices, is easy to use, inexpensive, search engine optimized, and is responsive (mobile-friendly). Although this theme could easily suit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and must be purchased separately from the Genesis Framework.

More information:

Accounting WordPress Theme

Accounting WordPress Theme

(Accounting WordPress Theme – Theme For WordPress)

This one was designed to exude professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., is designed specifically to make your accounting site look professional while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive (mobile-friendly) and includes pages for your accounting services, contact section with consultation requests (downloadable as a CSV file), testimonials, and a blog.

Go here for more info:

WP Advocate

WP Advocate - WordPress Theme

(WP Advocate WP Theme)

This is a corporate theme developed specifically for professionals such as accountants and attorneys. Use the bundled images or upload your own. It also includes a custom post type adding staff profiles. It will also integrate with BeSpoke profile templates. WP Advocate is a clean and fast-loading theme.

For more information about this WordPress theme, go here:

Divi

Divi Theme

(Divi Theme For WordPress)

This premium WordPress theme is one of the most flexible themes in Elegant Themes‘ entire theme collection. You can create any kind of professional site you want using its page builder or beautiful pre-made layouts. You can change your layout as much as you need.

The builder transforms elements into visual building blocks, allowing anyone to understand and edit the structure of their pages without touching code.

Divi Theme - Page Builder

(Divi – Page Builder)

It has 40 content modules that you can drag and drop anywhere you want. It has audio player, blurb, circle counter, email optin, image, map, person, pricing table, tabs, toggle, fullwidth header, fullwidth map, fullwidth slider, and more.. It is mobile-friendly and fully customizable. Prices start at $69 per year and includes full access to 80+ professional themes.

For more information about using this WordPress theme, go here:

The Corporation

The Corporation Theme For WordPress

(The Corporation Theme)

This premium theme was built specifically to create great-looking corporate sites.

This theme has a sleek page-based home page design with a prominent, flashy slider, blog design, six different color schemes, multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Themes start at $69 per year and includes full access to all sleek business themes.

For more information, go here:

Adviser

Adviser Theme

(Adviser – WordPress Theme)

This one was built to help finance professionals build trust through clean web design. It’s perfect for those that provide services like investment advice or tax advice. It includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.

For more details, go here:

Tax Help

Tax Help Theme

(Tax Help WordPress Theme)

This premium theme was developed specifically for financial organizations, tax and financial advisors, and firms that offer tax assistance. It’s designed to show your services in a professional way and help establish your professional reputation. It has different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.

More info:

Finance Business

Finance Business Theme For WordPress

(Finance Business – WordPress Theme)

This premium theme for WordPress was specifically designed for organizations that provide financial services such as tax help, consulting, corporate, insurance, finance, accounting, loans, and more. The theme includes a custom CMSMasters Visual Content Composer plugin, around one hundred shortcodes that includes charts and financial content, custom drag-and-drop composer, two premium sliders, page settings, color management features, animated elements, and lots more.

Visit the theme website to learn more about using this WordPress theme:

Avada

Avada Finance WordPress Theme

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, you have found this comprehensive guide on how to improve your website using WordPress helpful.

Build An Accounting Website With WordPress That Engages And Converts New Clients

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

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