In Part One of this guide on ways to grow your accounting business web presence, we covered the following topics:
- Online Challenges For The Accounting Profession
- Online Opportunities For Accounting Services
- Your Website Pages
- Tips For Improving The Content On Your Site
In this section, we explore more ways to grow your accounting services business online. Areas covered include:
- Tips For Improving Web Traffic
- Tips For Generating New Leads & Enquiries
- Improve Search Engine Optimization, Increase User Engagement And Increase Traffic Generation Using WordPress Plugins And Themes
To learn more about WordPress plugins and themes, see the articles below:
Grow Your Accounting Website – WordPress Plugins And Themes That Improve Search Engine Optimization, Increase User Engagement And Generate More Visitors
Web traffic is vital to your business growth. This section discusses ways to improve search engine optimization, improve user engagement and drive more traffic using plugins.
Optimize Your Site For SEO
There are loads of ways WordPress can help to optimize your website for search engines:
- URLs – Set the permalinks to create search engine-optimized URLS for your articles and posts.
- Post Tags – Choose the keywords that you want search engines to index your posts for.
- Post Categories – Create categories for keeping your content organized and easy to find.
- Post Excerpts – Create descriptions for your posts that visitors will see in the search engine results.
- Images – add search-optimized titles to your content images for better search results.
- Internal Linking – WordPress provides a built-in feature that lets you easily link internal content
- Post Notification – Configure your site to automatically notify other search directories immediately upon publishing a new post on your site.
WordPress Plugins For Improving Search Engine Optimization, Better User Engagement And Driving More Visitors To Your Site
In addition to the built-in features of WordPress, there are a number of WordPress plugins that will improve SEO, increase engagement and drive more visitors to your site.
Here are some plugins you can use to improve your website’s search engine optimization:
- All in One SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress sitemap plugin (for search engines)
- WP Tree – WordPress site map plugin (for visitors)
(A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your website’s search engine optimization)
Other things you can do to improve your site’s SEO, increase engagement and drive more web traffic to your site are to add a forum, newsletters, commenting, and social sharing. Here are some WordPress plugins that can help:
- BuddyPress – Run your own online social networking community on WordPress, with member profiles, messaging, activity streams, user groups, and more.
- bbPress – bbPress lets you run a community forum on your WordPress site.
- E-Newsletter – E-Newsletter lets you send professional email newsletters, track results and manage subscribers from your WordPress dashboard.
- Disqus – Power discussions and increases user engagement on your website or blog.
- Social Media Feather – Use this WordPress plugin to add powerful social sharing features to your posts and pages.
(You can add social sharing buttons to your website easily using WordPress plugins)
Tips For Generating Leads & Enquiries With WordPress
Let’s discuss now how to improve sales and generate leads and enquiries for your business.
Providing An Email Newsletter
Providing a newsletter is a great way to build a list of subscribers. Adding newsletters] provides several benefits, like:
- Drives targeted traffic
- Keeps readers from forgetting about you
- Keeps readers updated
- Provides a highly targeted marketing channel
- Allows you to provide special products or services to a select audience
- Provides new opportunities for interaction
- Provides additional ways for your content to be shared online with other potential customers
A proven way to attract subscribers is to provide high value information and offer users free gifts in exchange for their personal details. This could be a useful report, checklists for handling finances, access to financial calculators, discount coupons, access to videos, contests, etc.
Contact Forms
Contact forms make it easy and simple for prospective clients to get in touch with you. Visitors can report concerns, ask questions to specific departments, request a quote, send suggestions and more.
A contact form provides several benefits and advantages, like:
- Reduces spam
- Automated response
- Gives you control over what is sent to you
- You can keep your email address private
- Can be added to any post or page
- Looks professional
- Convenience for users
A popular contact form plugin is Contact Form 7.
Contact Form 7
(Contact Form 7 – WordPress Plugin)
Contact Form 7 is easy to install and set up and lets you create multiple contact forms, customize the forms and the mail contents, add fields, and more.
International languages, Ajax-powered submitting, CAPTCHA, and Akismet spam filtering is supported.
Something else to consider is to add sections to your contact form so users can choose which topic they want to discuss. This ensures that visitors’ requests reach the right person.
Provide A Map
Adding a map helps your visitors and customers find you.
Adding maps, such as Google Maps to your WordPress site also provides a number of benefits, such as:
- A map helps to improve local SEO
- Helps visitors find your office easily
- Shows location of events
(Maps help your visitors and customers find you)
Popular Google Maps plugins for WordPress include:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
WordPress Plugins For Improving SEO, Increasing User Engagement And Web Traffic Generation
WordPress Plugins - Accounting Services
WordPress provides a number of plugins you can add to your accounting or financial services website that will immediately make available a range of functional tools for visitors. Here are some of the plugins you can choose from:
Calculator Pro Calculators
(Calculator Pro Calculators – WordPress Plugin)
This is a free collection of 400+ calculators that you can provide to users on your website and embed into your pages, posts, or sidebars using shortcodes. Internationalization is supported.
Most of them aren’t focused on accounting, but there are quite a few you can use for:
- Interest rate
- Payments
- CD
- Credit
- And many more
For more details, go here}:
Show Stock Quotes
(Show Stock Quotes WordPress Plugin)
With this plugin you get a widget that shows a number of different stock quotes per portfolio. You can show as many portfolios as you like.
(Show Stock Quotes Plugin – Stock Portfolio)
For more details, go here}:
Custom Stock Ticker
(Custom Stock Ticker – WordPress Plugin)
With this plugin you can add custom stock tickers to any sidebar, page or post using shortcodes.
Custom Stock ticker provides several customizable ticker. You can choose to use built-in themes or customize these yourself. It’s easy to customize it so it matches your website. You can also create custom stocks for individual categories.
Appearance customizations include height, width, background color, scroll speed, opacity, number of stocks displayed at one time, typeface, etc.
For more details, go here}:
Finance Calculator
(Finance Calculator Plugin For WordPress)
This free calculator lets your site visitors calculate indicative repayments. It’s great for calculating repayments on car loans, real estate, or other large loans.
(Finance Calculator WordPress Plugin – Loan Calculator)
The plugin also contains an application form that sends a message to the email address you specify.
It will display payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.
For more details, go here}:
WP-Invoice
(WP-Invoice Plugin For WordPress)
WP-Invoice is ideal for WordPress business users with clients to bill.
WP-Invoice lets you integrate billing into WordPress. You can send out itemized invoices, set up recurring billing and expand plugin functionality with free and premium add-ons, like business location, electronic signature, PDF creation, quote creation, single-page checkout forms, and more.
The plugin ties into your WP user management database to keep track of your clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and several others.
The plugin lets you add custom payments and charges, insert pre-defined line items and discounts, quickly view invoice status and progression, easily filter and find invoices, show invoice receipts and invoice history, create notification e-mail templates, view reports (collected vs uncollected invoices, most valuable clients and top grossing line items), and more.
For more details, go here}:
All In One Business Management Application
(All In One Business Management Application – WordPress Plugin)
This complete business management system includes accounting management, invoicing, order management, helpdesk with knowledgebase and support ticketing management system, client relationship management and many more features.
(All In One Business Management Application Plugin – Client Invoicing)
The plugin supports international languages, is fully customizable and provides additional tools such as document management, to do app, and more.
For more details, go here}:
iBilling – Accounting And Billing Software
(iBilling – Accounting and Billing Software Plugin)
iBilling is a scalable business software that lets you manage clients and invoicing, track your company’s net worth and cash flow, send single-click payment reminders and payment confirmations, and lots more.
(iBilling – Accounting and Billing Software – Invoice)
iBilling Accounting and Billing Software integrates with several online payment gateways.
For more details, go here}:
Accounting WordPress Themes
To get the best features and professional look for your website, we recommend choosing a theme specifically for accounting. Here is a look at some of the best themes themes available for accounting. With these themes you can have a professional-looking accounting website within minutes.
Accounting Pro
(Accounting Pro)
This premium theme for WordPress is a turn-key theme for accountants and accountancy firms. It’s a responsive theme with a drag-and-drop page-builder, offers several page templates, a custom menu feature, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resized images, and lots more.
Accounting Pro can be expanded with premium add-ons.
Go here to learn more this theme:
Accountancy
(Accountancy Theme For WordPress)
Accountancy comes in a variety of styles and layouts that helps make your accounting site look and feel professional.
It includes a custom slider, a featured testimonial, and more. It’s lightweight, search engine optimized, loads fast, and is responsive. Accountancy provides the flexibility you need without bloating your theme with features you don’t need. Free updates and 1 year of support is included with the cost of purchasing.
More information:
Accounting
(Accounting WP Theme)
Accounting includes a drag-and-drop builder so you can design your website any way you want. The theme also provides unlimited sidebars and custom widgets, four different header types, a custom admin panel, four color schemes, custom slider, 3 blog types, and is responsive (mobile-friendly). Accountancy looks clean and modern and loads fast.
Go here for more details:
Kathryn
(Kathryn Theme)
This premium theme for WordPress was created for accounting services. It provides multiple layouts, slider, multiple sidebars, widgetized home page, various color options, is easy to use, search engine optimized, and is responsive. Although it can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy plugin and must be purchased separately from the Genesis Framework.
Visit this site to learn more this WordPress theme:
Accounting WordPress Theme
(Accounting WordPress Theme – WordPress Theme)
This one was developed with the idea of professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., is specifically designed to give your accounting business website a professional look. It’s a turn-key installation but you can still modify it if you want. It’s responsive and includes pages for your accounting services, contact form section with consultation requests (downloadable as a CSV file), testimonials section, and a blog.
Go here to learn more about this WordPress theme:
WP Advocate
(WP Advocate Theme)
WP Advocate is a free corporate theme built specifically for professional service providers such as accountants and attorneys. Use the theme’s bundled images or upload your own. WP Advocate also includes a custom post type for staff profiles. It will also integrate with BeSpoke profile templates. It’s a clean-looking and fast-loading theme.
Visit the theme site to learn more this theme:
Divi
(Divi)
This premium WordPress theme is the most flexible theme in Elegant Themes‘ entire theme collection. You can create any type of professional site you want using the page builder or pre-made layouts. You can modify your layout as much as you need.
Divi’s page builder transforms web elements into visual building blocks, allowing anyone to understand and change the structure of their web pages without editing a single line of code.
(Divi – WordPress Theme – Page Builder)
It comes with 40 content modules that you can drag and drop anywhere you want. Modules include audio player, blurb, circle counter, countdown timer, image, map, person, slider, social media follow, text, fullwidth header, fullwidth menu, fullwidth post title, and more.. Divi is mobile-friendly and fully customizable. Themes start at $69 per year and includes full access to 80+ beautifully-designed themes.
Go here for more information:
The Corporation
(The Corporation Theme)
This premium WordPress theme was created specifically to create great-looking corporate websites.
This theme has a sleek and professional page-based home page design with a prominent, flashy slider, blog design, six different color schemes, multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Themes start at $69 per year and includes full access to over 80 professional themes.
For more details, go here:
Adviser
(Adviser Theme)
This premium theme for WordPress was specifically designed to help businesses in the financial industry to build trust through clean design. It’s perfect for businesses that provide services such as investments or tax advice. It includes a recruitment page with hiring announcements and where to send applications, lease calculator, multiple shortcodes and widgets, and the drag-and-drop visual composer..
For more information, go here:
Tax Help
(Tax Help – WordPress Theme)
Tax Help was developed for financial organizations, tax and financial advisors, and those providing tax services. Tax Help is designed to showcase your services professionally to help grow your professional reputation. It comes with a range of blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.
To learn more about using this WordPress theme, visit the theme site:
Finance Business
(Finance Business – WordPress Theme)
This premium theme for WordPress was designed for businesses that provide financial services such as consulting, tax help, corporate, finance, insurance, loans, accounting, and more. This theme includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that let you add charts and financial content, custom drag-and-drop composer, two premium sliders, page settings, color management features, animations, and a whole lot more.
Go here for more information:
Avada
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
Hopefully, this comprehensive guide has helped you learn ways to improve your website with WordPress plugins and themes.
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