Grow Your Accounting Business Online With WordPress – 2

This is part 2 of a series of articles focused on helping accountants and financial service professionals grow their business online and provides a comprehensive list of WordPress plugins and themes for accounting and finance-related businesses.

How To Build A WordPress Website For Accountants - Best WordPress Plugins And Themes For Accounting WebsitesIn Part 1 of this guide on ways to grow your accounting business web presence, we provided practical tips and suggestions on the following areas:

  • Challenges Accounting Businesses Face Online
  • Opportunities For Accountants
  • Your Website Pages
  • Ways To Improve Your Content

In this section, we explore more ways to grow your accounting services business online. Areas covered below include:

  • Improve Web Traffic
  • Ways To Generate More Leads & Enquiries Using WordPress
  • WordPress Plugins For Improving Search Engine Optimization, Increasing User Engagement And Web Traffic Generation

Info

To learn more about WordPress plugins and themes, see the articles below:

Ways To Improve Traffic With WordPress

Web traffic is vital to your online business growth. In this section, we explore how to improve your accounting or financial services website using WordPress plugins and themes.

Optimize Your Website For Search Engines

There are so many ways that WordPress helps improve your website’s SEO:

  • URLs – Set the permalinks to create search engine-optimized URLS for your article pages.
  • Tags – Specify the keywords that you want search engines to index your articles for.
  • Post Categories – Create categories for keeping your content organized and easy to find.
  • Post Excerpts – Set an excerpt that search engines will show.
  • Images – add search-optimized titles to your images for improved search results.
  • Internal Content Linking – WordPress provides a built-in feature that lets you easily create internal links for better indexing of your content
  • Pinging – Set up your site to automatically notify other sites and directories whenever a new post is published on your website.

Improve SEO, Increase User Engagement And Increase Traffic To Your Business Generation Using WordPress Plugins

As well as the built-in features of WordPress, there are a number of plugins that improve SEO, increase user engagement and drive more visitors to your website.

For example, here are some plugins you can use to improve your website’s SEO:

Use a plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) to improve your website's SEO

(Use a plugin like Yoast SEO to improve your SEO)

Other WordPress plugins you can add to improve your website’s SEO, increase engagement and drive more web traffic to your website are to add a forum, newsletters, commenting, and social sharing. Here are a few useful WordPress plugins that can help:

  • BuddyPress – BuddyPress can be used to set up your own social networking community on your site, with member profiles, activity streams, user groups, messaging, and more.
  • bbPress – This free plugin allows you to set up a discussion forum on your website.
  • E-Newsletter – This plugin lets you send email newsletters, track results and manage subscribers from your WordPress dashboard, without third-party subscriptions.
  • Disqus – Power discussions and increases engagement on your website or blog.
  • Floating Social – Add social buttons and features that allow visitors to share your content online to your website or blog.

WordPress users can easily add social sharing features to their website using free or inexpensive plugins

(You can easily add social sharing to your site with WordPress plugins)

Tips For Generating New Leads & Enquiries

Let’s now take a look at ways to improve sales and generate more leads and enquiries.

Add An Email Newsletter

Adding an email newsletter is a great way to grow and retain your readership. Adding a newsletter provides several benefits and advantages, like:

  • Sends targeted traffic
  • Keeps readers from forgetting about you
  • Keeps readers updated
  • Provides a targeted marketing channel
  • It’s a way to offer special services or products to a select audience
  • Increases interaction
  • Provides you with additional opportunities for subscribers to share your content

One of the things you can do to get visitors to subscribe to your email newsletter is to provide users with valuable content and offer them free gifts or bonus items in exchange for their personal details. This could be a time-saving guide, checklists for handling finances, access to financial calculators, coupons, membership access to courses, contests, etc.

Add Contact Forms

A contact form makes it easy and simple for prospective clients to get in touch. Contact forms also let visitors raise concerns, contact specific departments, ask for quotes, and more.

A contact form provides a number of benefits and advantages, like:

  • Reduces spam
  • Automated response
  • Gives you control over what is sent to you
  • You can keep your email address private
  • Can be added to any page or post
  • Looks professional
  • Convenient for visitors

One of the most popular contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin

(Contact Form 7 WordPress Plugin)

This plugin lets you create and manage multiple contact forms to your posts and pages, customize your forms and the mail contents, add fields, and more.

Supports international languages, Ajax-powered submitting, CAPTCHA, spam filtering and so on.

Something to consider is to add sections to your contact form so prospective customers can select the topic they are contacting your company about. This helps you get the comment to the right person.

Adding Maps

Adding maps helps your visitors and customers find you.

A map is a great tool for several reasons:

  • A map increases local SEO
  • Visitors can easily find you
  • Display location of events

Adding a map helps your visitors and clients find you

(Adding a map to your site helps your visitors and customers find you)

Some of the more popular Google Maps plugins for WordPress include:

WordPress Plugins That Can Help To Improve Your Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation

Accounting Plugins For WordPress

WordPress lets you add a number of plugins to your accounting or financial services website that will immediately make available a range of functional tools for your site visitors. Here are some of these:

Calculator Pro Calculators

Calculator Pro Calculators - WordPress Plugin

(Calculator Pro Calculators WordPress Plugin)

This plugin provides a free collection of 400+ calculators. You can embed these into your posts, pages, or sidebars using shortcodes. The plugin also supports internationalization

Note: Most of the calculators aren’t focused on accounting, but there are a few you can use for:

  • 401k
  • Loans
  • Tax
  • Credit
  • And many more

For more details, go here}:

Show Stock Quotes

Show Stock Quotes

(Show Stock Quotes Plugin)

This free plugin gives you a widget that shows a number of different stock quotes per portfolio. You can display as many portfolios as you want.

Show Stock Quotes Plugin

(Show Stock Quotes WP Plugin – Stock Portfolio)

For more details, go here}:

Custom Stock Ticker

Custom Stock Ticker Plugin For WordPress

(Custom Stock Ticker Plugin)

With this plugin you can add custom stock tickers to any sidebar, page or post with shortcodes.

Custom Stock ticker includes several customizable ticker. You can choose to use built-in themes or customize these yourself to match the look and feel of your site. You can also create custom stocks for specific categories.

Customize the appearance by changing height, width, background color, scroll speed, opacity, number of stocks displayed at one time, text color, font size, font family, etc.

For more details, go here}:

Finance Calculator

Finance Calculator - WordPress Plugin

(Finance Calculator Plugin)

This free calculator allows your users to calculate indicative repayments online. It’s great for calculating repayments on car loans, property, or any other large loan.

Finance Calculator Plugin

(Finance Calculator – Loan Calculator)

Finance Calculator also contains an application form that will send a message to the email address you specify.

It will display payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.

For more details, go here}:

WP-Invoice

WP-Invoice Plugin

(WP-Invoice Plugin)

WP-Invoice is ideal for WordPress users with clients to bill.

WP-Invoice lets you integrate billing into WordPress. You can send clients itemized invoices. It also allows you to set up recurring billing. WP-Invoice can be expanded through both free and premium add-ons, like business location, electronic signature, PDF creation, quoting, checkout forms, and more.

The plugin ties into WP’s user management database to keep track of clients and their information, and integrates with PayPal, Authorize.net, Stripe, 2Checkout, Interkassa, and others.

You can add custom payments and charges, add pre-defined line items and discounts, quickly view invoice status and progression, easily filter and find invoices, see invoice receipts and invoice history, create email notification templates, display reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more.

For more details, go here}:

All In One Business Management Application

All In One Business Management Application Plugin For WordPress

(All In One Business Management Application – WordPress Plugin)

This complete business management solution includes accounting management, invoicing, order management, helpdesk with knowledgebase and support ticket system, CRM and many added features.

All In One Business Management Application

(All In One Business Management Application – Client Invoicing)

All In One Business Management Application supports international languages, is fully customizable and provides powerful tools like document management, notice board, and more.

For more details, go here}:

iBilling – Accounting And Billing Software

iBilling - Accounting and Billing Software Plugin For WordPress

(iBilling – Accounting and Billing Software WordPress Plugin)

iBilling is a scalable business software that lets you manage client data and invoices, tracks your company’s cash flow and net worth, and lots more.

iBilling - Accounting and Billing Software - Invoice

(iBilling – Accounting and Billing Software – WordPress Plugin – Client Invoicing)

iBilling allows you to get paid faster online by integrating with several payment gateways.

For more details, go here}:

Financial WordPress Themes

To benefit the most from using WordPress to grow your business online, it’s best to choose a theme specifically suited for accounting. Here is a look at some of the best WordPress themes available for accounting businesses. These themes allow you to have a professional-looking accounting website within minutes and save hundreds to thousands of dollars on the cost of website design.

Accounting Pro

Accounting Pro Theme

(Accounting Pro WP Theme)

This premium WordPress theme is an inexpensive turn-key theme for accountants and accountancy firms. It’s a responsive theme with a drag-and-drop page-builder, offers several page templates, custom menu features, a content composer (which improves on the standard WordPress editor), a sidebar manager, performs auto resizing for images, and a whole lot more.

You can easily customize Accounting Pro using premium add-ons.

For more information, go here:

Accountancy

Accountancy

(Accountancy Theme)

Accountancy Theme offers a variety of built-in styles and layouts to help make your accounting website look and feel professional.

This mobile-friendly theme includes a custom slider, a featured testimonial, it’s lightweight, search optimized, and loads fast. Accountancy provides what you need without bloating your theme. The price includes free updates and 1 year of support.

Go here for more details:

Accounting

Accounting - WordPress Theme

(Accounting Theme)

This premium WordPress theme includes a drag-and-drop builder that allows you to design your site any way you want. It also has unlimited sidebars and custom widgets, four different types of headers, a custom admin panel, four color schemes, a custom slider, three different blog types, and is fully responsive. Accountancy is a clean-looking, modern and fast loading theme.

More info:

Kathryn

Kathryn - WordPress Theme

(Kathryn Theme)

This premium WordPress theme was created specifically for accounting services. It comes with multiple layouts, slider, multiple sidebars, author boxes for single or multiple bloggers, various color choices, is easy to use, search optimized, and is fully responsive. Although it can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy plugin and is a separate purchase from the Genesis Framework.

More info:

Accounting WordPress Theme

Accounting WordPress Theme - WordPress Theme

(Accounting WordPress Theme – WordPress Theme)

This premium WordPress theme was built with the idea of professionalism within the accounting industry. It features authoritative colors and layout elements designed specifically to help make your accounting business site look professional while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive (mobile-friendly) and includes pages for your accounting services, contact details section with consultation requests (downloadable as CSV), testimonials section, and a blog.

For more information, go here:

WP Advocate

WP Advocate

(WP Advocate – WordPress Theme)

This is a corporate theme built for professionals such as accountants and attorneys. You can use the bundled images or upload your own. It also includes a custom post type for employee profiles. It will also integrate with BeSpoke profile templates. It’s clean-looking and fast-loading.

To learn more about this WordPress theme, visit the theme site:

Divi

Divi WordPress Theme

(Divi WP Theme)

This premium WordPress theme is one of the most flexible themes in Elegant Themes‘ entire theme collection. Divi lets you create a professional site using its page builder or beautiful pre-made layouts. You can change your layout to your heart’s content.

Divi’s page builder transforms web elements into visual building blocks, allowing you to understand and easily redesign the structure of their pages without touching code.

Divi Theme For WordPress - Page Builder

(Divi WordPress Theme – Page Builder)

Divi has 40 content modules that you can drag and drop anywhere you want. It has audio player, call to action, circle counter, divider, filterable portfolio, login, portfolio, sidebar, social media follow, video slider, fullwidth image, fullwidth map, fullwidth post title, and more.. It is mobile-friendly and completely customizable. Prices start at $69 per year and includes access to all sleek business themes.

More information:

The Corporation

The Corporation Theme For WordPress

(The Corporation – WordPress Theme)

The Corporation Theme from Elegant Themes was specifically built to make corporate websites look good.

It has a sleek and professional page-based home page design with a prominent, flashy slider. It also has a blog design and features that toggle on and off. It comes with 6  color schemes. It also comes with multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Prices start at $69 per year and includes access to over 80 stunning themes.

Go here to learn more this theme:

Adviser

Adviser Theme For WordPress

(Adviser WP Theme)

Adviser was developed to help finance industry professionals build trust with a clean business design. It’s perfect for those that provide services like investments or tax help. The theme includes a recruitment page with hiring announcements and where to send applications, lease calculator, widgets and multiple shortcodes, and the drag-and-drop visual composer..

More info:

Tax Help

Tax Help Theme For WordPress

(Tax Help – WordPress Theme)

This premium WordPress theme was developed for financial organizations, tax and financial advisors, and firms offering tax assistance. Tax Help is designed to showcase your services in a professional way to help build your business reputation. It provides a range of blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.

Go here for more info:

Finance Business

Finance Business WP Theme

(Finance Business WordPress Theme)

This premium theme was developed specifically for firms that provide any type of financial service including tax help, consulting, insurance, finance, corporate, accounting, loans, and more. The theme includes a custom CMSMasters Visual Content Composer plugin. It also has around 100 shortcodes that includes charts and financial content. It also includes the custom drag-and-drop composer, two premium sliders, page options, color management, animations, and a whole lot more.

Go here to learn more about using this theme:

Avada

Avada Finance WordPress Theme

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, you have found this article on how to improve SEO, increase user engagement and generate more visitors to your accounting site using WordPress plugins helpful.

Build An Accounting Website With WordPress That Attracts And Converts New Clients

Tips

Subscribe below to receive 101+ useful WordPress tips that will help you grow your business …

***

"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

***