In Part 1 of this guide on ways to build your accounting web presence, we provided many practical tips and suggestions on the following areas:
- Challenges Professional Accountants Face Online
- Opportunities For Accountants
- Improve Your Website Pages
- Improve The Content On Your Website
In this section, we discuss more ways to grow your accounting business online. Topics covered below include:
- Ways To Improve Web Traffic With WordPress
- Generating New Leads & Enquiries
- WordPress Plugins & Themes For Improving SEO, Increasing User Engagement And Traffic Generation
To learn more about WordPress plugins and themes, see these articles:
- WordPress Plugins – The Easy Way To Extend Your Web Site’s Capability
- WordPress For Beginners – An Overview Of WordPress Themes
Grow Your Accounting Website – WordPress Plugins That Can Improve Search Engine Optimization, Improve User Engagement And Increase Web Traffic To Your Business Generation
Your web traffic is an important part of your business growth. This section will help you improve your web traffic.
Optimize Your Website For SEO
There are many ways that WordPress helps improve your accounting website’s SEO:
- SEO-Friendly – WordPress lets you set the permalinks to create search engine-optimized URLS for your posts.
- Tags – Choose the keywords that you want search engines to index your article pages for.
- Post Categories – Add categories for keeping your content organized and easy to find.
- Excerpts – Set an excerpt that will display to search engine users.
- Images – add search-optimized titles to your images for improved search engine results.
- Internal Content Linking – WordPress has a built-in feature that allows you to easily create internal links for faster indexing of your web pages
- Pinging – Configure your site to automatically notify other search directories as soon as a new post is published on your site.
Improving Search Engine Optimization, Improve User Engagement And Generate More Traffic Using Plugins
As well as the built-in features of WordPress, the WordPress developer community makes available various plugins that improve SEO, increase engagement and drive more web traffic to your website.
For example, here are some plugins you can use to improve your SEO:
- Yoast SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress XML sitemap plugin (lists all of your pages and posts for indexing by search engines)
- WP Tree – WordPress site map plugin (for visitors)
(A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your site’s search engine optimization)
Other things you can do to improve your accounting site’s SEO, increase user engagement and drive more web traffic to your website are to add a forum, newsletters, comments, and social sharing features. Here are some more WordPress plugins that can help:
- BuddyPress – This free plugin can be used to set up and manage your own social community on WordPress, with member profiles, messaging, activity streams, user groups, and more.
- bbPress – Run an online discussion forum on your website.
- E-Newsletter – Send email newsletters, track results and manage subscribers from your WordPress dashboard, without requiring a 3rd party subscription.
- Disqus – This WordPress plugin lets you power discussions and increases user engagement on your website or blog.
- Monarch – Use this WordPress plugin to add social buttons and features that allow visitors to share your content online to your website.
(You can add social features to your site easily using WordPress plugins)
Tips For Generating New Leads & Enquiries With WordPress
Let’s now take a look at how to improve sales and generate more leads and enquiries online.
Provide A Newsletter
Providing an email newsletter is a great way to build a subscriber list. It] provides many benefits and advantages, like:
- Sends targeted traffic to your website
- Keeps your business at the forefront of your reader’s minds
- Provides useful updates
- Provides you with a highly targeted marketing channel
- Allows you to provide special services or products to a select audience
- Increases engagement with users
- Provides you with additional opportunities for readers to share your content
An effective way to attract newsletter subscribers is to provide them with content of high value and offer them free gifts or bonus items in exchange for their details. This can be a handy guide, tips for handling tax, access to financial calculators, discount coupons, access to courses, contests, etc.
Contact Forms
Contact forms make it easy and simple for readers to get in touch. Readers can provide feedback, ask questions to specific departments, ask for a quote, and more.
A contact form provides many benefits and advantages, like:
- Reducing spam
- Set up automated responses
- Gives you control over what is sent to you
- Allows you to keep your email address private
- They can be added to any post or page
- Looks professional
- Convenience for site visitors
A very popular contact form plugin for WordPress is Contact Form 7.
Contact Form 7
(Contact Form 7 WordPress Plugin)
This free contact form plugin lets you insert multiple contact forms into any page or post, customize your form and the email contents, add fields, and more.
International languages, Ajax-powered submissions, CAPTCHA, and Akismet spam filtering is also supported.
Something to consider is adding sections to your contact form so visitors can select the aspect of your business they are contacting your company about. This ensures that visitors get the comment to the right person.
Adding A Map
Maps help your visitors and customers find you.
Maps are a useful tool for several reasons:
- A map helps to increase local SEO
- Helps visitors find you easily
- Displays location of events
(Adding maps helps your visitors and clients find you)
Below are some of the more popular plugins that let you embed, customize and display Google maps on your WordPress site:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
WordPress Plugins & Themes For Improving Search Engine Optimization, Better User Engagement And Generating More Web Traffic
Accounting – WordPress Plugins
WordPress lets you add a number of plugins to your accounting website that will immediately make available a range of functional tools for your site visitors. Here are just some of the plugins you can choose from:
Calculator Pro Calculators
(Calculator Pro Calculators – WordPress Plugin)
This plugin provides a free collection of 400+ calculators that you can provide to users on your website. It also supports internationalization
Note: Most of the calculators aren’t focused specifically on accounting, but there are quite a few you can use for:
- Mortgage
- Payments
- Tax
- Credit
- And lots more
For more details, go here}:
Show Stock Quotes
(Show Stock Quotes – WordPress Plugin)
This plugin installs a widget that shows up to 20 different stock quotes per portfolio. You can display as many portfolios as you like.
(Show Stock Quotes – WordPress Plugin – Stock Portfolio)
For more details, go here}:
Custom Stock Ticker
(Custom Stock Ticker WordPress Plugin)
This plugin lets you place custom stock tickers on any page, post, or sidebar with shortcodes.
Custom Stock ticker provides several customizable ticker. You can choose to use built-in skins or customize it yourself. It’s easy to customize it so it matches your website. You can also add custom stocks to individual categories.
Customize the appearance by changing height, width, background color, scrolling speed, opacity, number of stocks displayed simultaneously, font family, etc.
For more details, go here}:
Finance Calculator
(Finance Calculator)
This free plugin lets users calculate indicative repayments online. This is a useful financial tool for calculating repayments on auto loans, property, or other large loans.
(Finance Calculator WP Plugin – Loan Calculators)
The Finance Calculator plugin also contains an application form that sends a message to a specified email address.
It will show payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.
For more details, go here}:
WP-Invoice
(WP-Invoice)
WP-Invoice lets you send itemized invoices to clients.
This plugin integrates billing into WordPress. You can send itemized invoices, set up recurring billing and expand functionality with both free and premium add-ons, like business location, electronic signature, PDF creation, quote creation, single-page checkout forms, and more.
The plugin ties into WP’s user management database to keep track of clients and their information, and integrates with PayPal, Authorize.net, Stripe, 2Checkout, Interkassa, and others.
WP-Invoice features include adding custom payments and charges, adding pre-defined line items and discounts, viewing invoice status and progression, easily filtering and finding invoices, seeing invoice receipts and invoice history, creating notification e-mail templates, viewing reports (collected vs uncollected invoices, most valuable clients and top grossing line items), and more..
For more details, go here}:
All In One Business Management Application
(All In One Business Management Application Plugin)
This complete business management solution includes accounting management, invoicing, order management, helpdesk with knowledgebase and ticketing system, CRM and lots more.
(All In One Business Management Application Plugin – Invoicing)
All In One Business Management Application supports different languages, is fully customizable and provides additional tools such as document management, notice board, and more.
For more details, go here}:
iBilling – Accounting And Billing Software
(iBilling – Accounting and Billing Software WordPress Plugin)
This is a scalable business software that lets you manage customer data and invoices, track your company’s net worth and cash flow, and lots more.
(iBilling – Accounting and Billing Software – Invoicing)
iBilling Accounting and Billing Software lets you get paid faster online by integrating with several payment gateways.
For more details, go here}:
Accounting And Financial Services – WordPress Themes
To get the best features and professional look for your website, it’s best to choose a theme specifically suited for accounting businesses. Here is a list of some of the best WordPress themes available for accounting businesses. With the themes listed below you can have a professional accounting website within minutes and save hundreds to thousands of dollars on the cost of website design.
Accounting Pro
(Accounting Pro Theme For WordPress)
This is a turn-key theme created for accountants and accountancy firms. It’s a responsive theme with a drag-and-drop page-builder, offers several page templates, custom menus, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resizing for images, and a whole lot more.
Accounting Pro can be customized by installing premium add-ons.
More information:
Accountancy
(Accountancy)
This theme comes with a variety of styles and layouts to make your accounting website look and feel professional.
It includes a custom slider, a featured testimonial section, and more. It’s lightweight, search engine optimized, fast loading, and is responsive. Accountancy Theme provides what your business needs without bloating your theme. Free updates and 1 year of support is included in the price.
More info:
Accounting
(Accounting)
Accounting includes a drag-and-drop builder so you can design your website any way you want. It also provides unlimited sidebars and custom widgets, four different types of headers, a custom administration panel, four color schemes, custom slider, three different blog types, and is fully responsive (mobile-friendly). It is a clean-looking, modern and fast-to-load theme.
Visit the theme site to learn more about using this theme:
Kathryn
(Kathryn WP Theme)
Kathryn is built specifically for accountants. Kathryn allows you to use WordPress as a true CMS and offers multiple layouts, slider, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, many colors, is easy to use, search engine friendly, and is responsive (mobile-friendly). Although it could easily suit any profession you like, it builds a great looking accounting theme. It includes a license for the Soliloquy plugin and must be purchased separately from the Genesis Framework.
For more information, go here:
Accounting WordPress Theme
(Accounting WordPress Theme)
This one was designed with the idea of professionalism within the accounting industry. It features authoritative colors and elements designed specifically to help give your accounting site a professional look while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive and includes pages for your accounting services, contact section with consultation requests (downloadable as CSV), testimonials section, and a blog.
For more details about this theme, go here:
WP Advocate
(WP Advocate WordPress Theme)
WP Advocate is a corporate theme built for professional service providers such as accountants and attorneys. You can use the bundled images or upload your own. It also includes a custom post type adding staff profiles and can also integrate with BeSpoke profile templates. It’s a clean and fast-loading theme.
Go here for more information:
Divi
(Divi)
This is the most flexible theme in Elegant Themes‘ entire collection. You can create a unique, professional website using the page builder or beautiful and unique pre-made layouts. You can modify your layout as much as you need.
The builder transforms elements into visual building blocks, allowing you to understand and easily edit the structure of their pages without editing a single line of code.
(Divi Theme – Flexible Page Builder)
Divi has 40 content modules that you can drag and drop anywhere you want. This includes multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. It is mobile-friendly and completely customizable. Prices start at $69 per year and includes access to 80+ beautifully-designed themes.
Visit this website for more details about this theme:
The Corporation
(The Corporation Theme For WordPress)
This premium theme from Elegant Themes was specifically developed to make corporate sites look good.
This theme has a page-based home page design with a prominent, flashy slider, blog design, 6 unique color schemes, multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Theme prices start at $69 per year and includes access to 80+ themes.
Visit this site to learn more this WordPress theme:
Adviser
(Adviser WP Theme)
The Adviser WordPress Theme was built specifically to help professionals in the financial industry to build trust online with a clean business design. It’s perfect for those that provide services such as investments or tax help. It includes a recruitment page with hiring announcements and where to send applications, a lease calculator, widgets and multiple shortcodes, and a drag-and-drop visual composer..
More info:
Tax Help
(Tax Help – WordPress Theme)
This premium theme for WordPress was built for financial organizations, tax and financial advisors, and firms providing tax assistance. It’s designed to showcase your services professionally and help grow your professional reputation. It has a range of blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.
Go here for more information:
Finance Business
(Finance Business – WordPress Theme)
This premium theme for WordPress was specifically built for organizations that provide any type of financial service such as consulting, tax help, finance, insurance, corporate, loans, accounting, and more. The theme includes a custom CMSMasters Visual Content Composer plugin. It also has around one hundred shortcodes that includes charts and financial content. It also includes the custom drag-and-drop composer, two premium sliders, page settings, color management, animated elements, and lots more.
More info:
Avada
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
We hope that you have found this comprehensive guide on WordPress plugins for improving SEO, increasing user engagement and driving more traffic useful.
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