Grow Your Accounting Business Online With WordPress – 2

This is part 2 of a series of articles focused on helping accountants and financial service professionals grow their business online and provides a comprehensive list of WordPress plugins and themes for accounting and finance-related businesses.

Best WordPress Plugins And Themes For AccountantsIn Part One of this article on ways to grow your accounting business web presence, we covered the following areas:

  • Challenges Accounting Businesses Face Online
  • Opportunities For Accounting Businesses
  • Essential Pages
  • Improving The Content On Your Website

In this section, we explore more ways to grow your accounting services business online. Areas covered below include:

  • Improve Web Traffic With WordPress
  • Generate More Leads & Enquiries With WordPress-Based Tools
  • How To Improve SEO, Increase User Engagement And Drive More Visitors With Plugins

Important Info

For more information about WordPress plugins and themes, see the articles below:

Ways To Improve Traffic With WordPress

Web traffic is a vital part of your online business growth. In this section we explore ways to help you improve your web traffic using WordPress.

Optimizing Your Site For Search Engines (SEO) With WordPress

There are so many ways WordPress can help to optimize your accounting website for search engines:

  • URLs – WordPress lets you set the permalinks to use the title of the post.
  • Post Tags – Choose the keywords that you want your articles to be indexed for in the search engines.
  • Post Categories – Create search engine-friendly categories for keeping your content organized and easy to find.
  • Post Excerpts – Set the description for your posts that visitors will see in the search engine results.
  • Images – add search-optimized titles to your content images for better search results.
  • Internal Linking – WordPress provides a built-in feature that allows you to easily link your content to other posts on your site
  • Post Notification – Set up your WordPress site to automatically notify (ping) other sites and directories immediately upon publishing a new post on your site.

Improve Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation With WordPress Plugins

In addition to the built-in features of WordPress, there are also a number of WordPress plugins that improve SEO, increase user engagement and drive more web traffic to your business.

Here are some plugins you can use to improve your SEO:

Use a plugin like Yoast SEO to improve your SEO

(A plugin like Yoast SEO can improve your SEO)

Other WordPress plugins you can add to improve SEO, increase engagement and drive more traffic to your website are to add a forum, newsletters, commenting, and social sharing features. Here are some more WordPress plugins that can help (many of the plugins described below are also free):

  • BuddyPress – This free WordPress plugin helps you run your own social networking community on your WordPress site.
  • bbPress – bbPress allows you to run your own discussion forum on your site.
  • E-Newsletter – Use this plugin to send email newsletters, track results and manage subscribers from your WordPress site.
  • Disqus – Power discussions and increases user engagement on your site.
  • Social Media Feather – Use this WordPress plugin to add social sharing features to your website or blog.

WordPress users can easily add social sharing features to their website with free or inexpensive plugins

(WordPress users can easily add social sharing features to their website with WordPress plugins)

Ways To Generate More Leads & Enquiries Using WordPress-Based Tools

Let’s now take a look at ways to improve your sales and generate new leads and enquiries online.

Adding An Email Newsletter

Adding an email newsletter is a great way to build a list of subscribers. It] provides several benefits and advantages including:

  • Drives targeted traffic
  • Keeps your business at the forefront of your reader’s minds
  • Provides useful updates
  • Provides you with a targeted marketing channel
  • It’s a way to offer special products or services to a select audience
  • Provides regular opportunities for increasing engagement with your users
  • Provides you with other ways for subscribers to share your content

An effective way to attract new subscribers to your newsletter is to provide high value content and offer users additional bonuses for free in exchange for their details. This can be a handy guide, checklists for handling finances, access to financial calculators, discount coupons, access to subscriber-only content, contests, etc.

Provide A Contact Form

A contact form makes it easy and simple for readers to get in touch with you. Readers can report issues, contact specific departments, request quotes, and more.

Contact forms provide several benefits, like:

  • Reduces spam
  • Set up automated responses
  • Giving you control over what gets sent to you
  • You can keep your email address private
  • Can be added to any page or post
  • Looks professional
  • Convenient for site visitors

A popular contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin For WordPress

(Contact Form 7 WP Plugin)

This free contact form plugin allows you to insert multiple contact forms into any post or page, customize the forms and the email contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is supported.

Something else to consider is adding sections to your contact form so users can select which topic they want to discuss. This will help you to get the comment to the right person.

Adding A Map

Maps help your visitors and customers find you.

A map is a great tool for several reasons:

  • A map helps to improve local SEO
  • Helps visitors find your office easily
  • Displays location of events

Adding a map to your website helps your visitors and clients find you

(Adding a map helps your visitors and clients find you)

Popular map plugins include:

WordPress Plugins For Improving SEO, Better User Engagement And Driving More Visitors To Your Accounting Or Financial Services Site

Accounting Plugins For WordPress

WordPress makes available a number of plugins you can add to your site to immediately add a range of functional tools for site visitors. Here are some of these plugins:

Calculator Pro Calculators

Calculator Pro Calculators Plugin

(Calculator Pro Calculators Plugin For WordPress)

This is a free collection of 400+ calculators that you can display on your website and embed into your posts, pages, or sidebars using shortcodes. Internationalization is supported.

Most of the calculators aren’t focused specifically on accounting, but there are quite a few for:

  • Mortgage
  • Rate of return
  • Tax
  • Debit
  • And more

For more details, go here}:

Show Stock Quotes

Show Stock Quotes - WordPress Plugin

(Show Stock Quotes Plugin For WordPress)

This plugin installs a widget that displays up to 20 different stock quotes per portfolio. You can show as many portfolios as you like.

Show Stock Quotes - WordPress Plugin

(Show Stock Quotes – Stock Portfolio)

For more details, go here}:

Custom Stock Ticker

Custom Stock Ticker

(Custom Stock Ticker – WordPress Plugin)

This plugin lets you add a custom stock ticker to any page, post, or sidebar with shortcodes.

The plugin offers several customizable features. Choose from built-in skins or customize these yourself. It’s easy to customize it so it matches your site. You can also create custom stocks for specific categories.

Appearance customizations include colors, size, speed, text, and symbols, etc.

For more details, go here}:

Finance Calculator

Finance Calculator Plugin For WordPress

(Finance Calculator – WordPress Plugin)

This free plugin allows your users to calculate indicative repayments online. It’s great for vehicle loans, property, or other large loans.

Finance Calculator - WordPress Plugin

(Finance Calculator – Loan Calculators)

The plugin also contains an application form that will send a notification message to the email address you specify.

It will show payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.

For more details, go here}:

WP-Invoice

WP-Invoice - WordPress Plugin

(WP-Invoice Plugin)

WP-Invoice lets WordPress blog owners send itemized invoices to their clients.

This plugin integrates billing into WordPress. You can send itemized invoices. It also allows you to set up recurring billing. It can be expanded through both free and premium add-ons, like business location, electronic signature, PDF creation, quoting, single-page checkout forms, and more.

The plugin ties into WP’s user management database to keep track of clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and others.

You can add custom payments and charges, add pre-defined line items and discounts, view invoice status and progression, filter and find invoices, see invoice receipts and invoice history, create email notification templates, view reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more.

For more details, go here}:

All In One Business Management Application

All In One Business Management Application Plugin For WordPress

(All In One Business Management Application Plugin For WordPress)

This complete business management solution includes accounting management, invoicing, order management, helpdesk with knowledgebase and support ticketing system, CRM and many more features.

All In One Business Management Application WordPress Plugin

(All In One Business Management Application Plugin For WordPress – Client Invoicing)

The plugin supports different languages, is fully customizable and provides powerful tools such as document management, notice board, and more.

For more details, go here}:

iBilling – Accounting And Billing Software

iBilling - Accounting and Billing Software WordPress Plugin

(iBilling – Accounting and Billing Software Plugin)

This is a scalable business software that lets you manage client data and invoices, tracks your company’s cash flow and net worth, and lots more.

iBilling - Accounting and Billing Software Plugin For WordPress - Invoicing

(iBilling – Accounting and Billing Software – Client Invoice)

iBilling allows you to get paid faster online by integrating with several online payment gateways.

For more details, go here}:

WordPress Themes - Accounting Businesses

To get the best features and professional look for your website, it’s best to choose a theme specifically suited for accounting. Below is a list of some of the best accounting themes available. These themes allow you to own a professional accounting website within minutes and save hundreds to thousands of dollars on the cost of web design.

Accounting Pro

Accounting Pro

(Accounting Pro Theme For WordPress)

Accounting Pro is a turn-key theme built for accountants and accounting firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, custom menus, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resized images, and a whole lot more.

Accounting Pro can be expanded with premium add-ons.

For more details, go here:

Accountancy

Accountancy

(Accountancy Theme)

This premium WordPress theme has a variety of built-in styles and layouts to make your accounting website look and feel professional.

This fully responsive (mobile-friendly) theme includes a custom slider, a featured testimonial, it’s lightweight, search engine optimized, and loads fast. Accountancy provides the flexibility you need without bloating your theme with features you don’t need. Your purchase includes free updates and 1 year of support.

Go here for more details:

Accounting

Accounting Theme For WordPress

(Accounting Theme For WordPress)

Accounting includes a drag-and-drop builder that allows you to design your website any way you want. The theme also provides unlimited sidebars with custom widgets, four different header types, a custom administration panel, four color schemes, custom slider, three different blog types, and is mobile-friendly. It is a clean-looking, modern and fast loading theme.

More info:

Kathryn

Kathryn Theme

(Kathryn Theme For WordPress)

This one is designed for accountants. It has a slider, multiple layouts, multiple sidebars, various colors, is easy to use, inexpensive, SEO friendly, and is responsive. Although it can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy plugin and is a separate purchase from the Genesis Framework.

For more details, go here:

Accounting WordPress Theme

Accounting WordPress Theme - Theme For WordPress

(Accounting WordPress Theme)

This one was built with the idea of professionalism within the accounting industry. It features an authoritative color scheme and layout elements specifically designed to help give your accounting site a professional look. It’s a turn-key installation but you can still modify it if you want. It’s mobile-friendly and includes pages for your services, contact details section with consultation requests (downloadable as a CSV file), testimonials, and a blog.

Go here to learn more about using this theme:

WP Advocate

WP Advocate WordPress Theme

(WP Advocate WordPress Theme)

WP Advocate is a corporate theme developed specifically for professionals such as accountants and attorneys. You can use the theme’s bundled images or upload your own. It includes a custom post type adding staff profiles. It will also integrate with BeSpoke profile templates. WP Advocate is a clean-looking and fast-loading theme.

Go here to learn more this theme:

Divi

Divi - WordPress Theme

(Divi Theme For WordPress)

This is the most flexible theme in Elegant Themes‘ entire collection of WordPress themes. You can create a professional site using its page builder or beautiful and unique pre-made layouts. You can modify your layout to your heart’s content.

Divi’s page builder transforms elements into visual building blocks, allowing anyone to understand and easily change the structure of their web pages without touching a single line of code.

Divi - WordPress Theme - Page Builder

(Divi – WordPress Theme – Page Builder)

It comes with 40 content modules that you can drag and drop anywhere you want. These modules include accordion, call to action, code, countdown timer, filterable portfolio, login, person, pricing table, tabs, text, fullwidth image, fullwidth map, fullwidth post title, and more.. Divi is mobile-friendly and completely customizable. Theme prices start at $69 per year and includes access to all stunning themes.

Go here to learn more this WordPress theme:

The Corporation

The Corporation Theme For WordPress

(The Corporation Theme)

The Corporation from Elegant Themes was specifically created to create good-looking corporate sites.

The Corporation has a page-based home page design with a prominent, flashy slider. It also has a blog design. It comes with 6 different  color schemes. It also has multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Prices start at $69 per year and includes full access to all beautifully-designed themes.

For more information about using this WordPress theme, go here:

Adviser

Adviser Theme For WordPress

(Adviser Theme)

This premium WordPress theme was specifically designed to help finance industry professionals build trust through clean web design. It’s ideal for businesses that provide services such as investments or tax help. The theme includes a recruitment page with hiring announcements and where to send applications. It also includes a lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.

To learn more about this WordPress theme, go here:

Tax Help

Tax Help Theme For WordPress

(Tax Help Theme For WordPress)

Tax Help WordPress Theme was specifically designed for financial companies, tax and financial advisors, and businesses that provide tax services. Tax Help is designed to showcase your services in a professional way to help build your business reputation. It provides a range of blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.

For more information, go here:

Finance Business

Finance Business

(Finance Business)

This premium theme for WordPress was specifically developed for organizations that provide financial services such as consulting, tax help, corporate, finance, insurance, accounting, loans, and more. Finance Business includes a custom CMSMasters Visual Content Composer plugin. It also has around 100 shortcodes that includes charts and financial content. It also includes the custom drag-and-drop composer, 2 premium sliders, page options, color management features, animations, and a lot more.

For more information, go here:

Avada

Avada Finance WordPress Theme

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

We hope that you have found this article on WordPress plugins for improving SEO, increasing user engagement and driving more traffic helpful.

How To Build A Website For Accountants Using WordPress With WordPress

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