Grow Your Accounting Business Online With WordPress – 2

This is part 2 of a series of articles focused on helping accountants and financial service professionals grow their business online and provides a comprehensive list of WordPress plugins and themes for accounting and finance-related businesses.

How To Build A WordPress Website For Accountants - Best WordPress Themes And Plugins For AccountantsIn Part One of this article on ways to grow your accounting business web presence, we provided practical tips and suggestions on the following topics:

  • Online Challenges For The Accounting & Financial Services Profession
  • Opportunities For Professional Accountants
  • Ways To Improve Your Web Pages
  • Improving The Content On Your Site

In this section, we explore more ways to grow your accounting business online. Topics covered include:

  • Tips For Improving Web Traffic
  • Generate More Leads & Enquiries With WordPress-Based Applications
  • WordPress Plugins For Improving Search Engine Optimization, Creating Better User Engagement And Generating More Visitors

Useful Info

To learn more about WordPress plugins and themes, see the articles below:

Your Accounting Website – WordPress Plugins & Themes That Can Improve SEO, Increase User Engagement And Drive More Web Traffic

Your web traffic is vital to your online business growth. This section discusses WordPress plugins for improving search engine optimization, better user engagement and web traffic generation.

Optimizing Your Site For SEO

There are lots of ways WordPress can help to optimize your accounting website for search engines:

  • URLs – configure the permalinks to create search engine-optimized URLS for your posts.
  • Post Tags – WordPress lets you specify the keywords that you want your articles to be indexed for in the search engines.
  • Categories – Add search engine-friendly categories for your posts and products.
  • Excerpts – Create an excerpt that search engines will display.
  • Images – title images used in your content with keywords for improved search engine results.
  • Internal Linking – WordPress provides a built-in feature that allows you to easily create internal links
  • Post Notification – Set up your site to automatically notify (ping) other sites and directories immediately upon publishing a new post on your website.

WordPress Plugins For Improving SEO, Better User Engagement And Generating More Web Traffic

In addition to the built-in features of WordPress, the WordPress community makes available dozens of plugins that will improve SEO, increase engagement and drive more traffic to your website.

For example, you can use the plugins below to improve your website’s search engine optimization:

  • All in One SEO – WordPress SEO plugin
  • Google XML Sitemaps – WordPress XML sitemap plugin (lists all of your posts and pages for search engines)
  • WP Tree – WordPress site map plugin (for visitors)

A plugin like Yoast SEO (previously known as WordPress SEO by Yoast) can improve your SEO

(Use a plugin like Yoast SEO (previously called WordPress SEO by Yoast) to improve your website’s search engine optimization)

Other things you can do to improve your accounting or financial services site’s SEO, increase user engagement and drive more visitors to your site are to add a forum, newsletters, comments, and social sharing. Here are a few more useful WordPress plugins that can help:

  • BuddyPress – This plugin allows you to set up your own social network on WordPress, with member profiles, activity streams, messaging, user groups, and more.
  • bbPress – bbPress helps you run a discussion forum on WordPress.
  • E-Newsletter – Use E-Newsletter to send professional email newsletters, track results and manage subscribers from your WordPress dashboard, without requiring a third party subscription.
  • Disqus – use this plugin to power discussions and helps to increase user engagement on your website.
  • Social Media Feather – Use this plugin to add social buttons and features that allow visitors to share your content online to your posts and pages.

WordPress users can easily add social sharing to their website with free or inexpensive WordPress plugins

(You can easily add social sharing to your website with WordPress plugins)

Generating Leads & Enquiries

In this section, we’ll look at ways to improve sales and generate new leads and enquiries online.

Provide A Newsletter

Adding a newsletter is a great way to build a list of subscribers. Adding newsletters] provides a number of benefits and advantages, like:

  • Drives targeted traffic
  • Keeps your business at the forefront of your reader’s minds
  • Provides updates that could save businesses time and money
  • Provides you with a highly targeted marketing channel
  • It’s a way to offer special services or products to a select audience
  • Provides regular opportunities for user engagement
  • Provides other ways for your content to be shared with new prospective customers

A proven strategy for enticing your visitors to become subscribers is to provide high value information and give users free gifts or bonus items in exchange for their personal details. This could be an exclusive report, tips for handling finances, access to tax calculators, discount coupons, membership access to subscriber-only content, contests, etc.

Provide Contact Forms

Contact forms make it easy and simple for readers to contact you. A contact form also lets users send feedback, ask questions to specific departments, ask for a quote, give suggestions and more.

Contact forms provide many benefits including:

  • Reducing spam
  • Set up automated responses
  • Giving you control over what is sent to you
  • You can keep your email address private
  • They can be added to any page or post
  • Looks professional
  • Convenience for users

One of the most popular contact form plugins for WordPress is Contact Form 7.

Contact Form 7

Contact Form 7 - WordPress Plugin

(Contact Form 7 WP Plugin)

This plugin is easy to install and set up and allows you to add multiple contact forms on your pages and posts, customize your forms and the email contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and Akismet spam filtering is also supported.

Something else to consider is adding sections to your contact form so prospects can select the topic they want to discuss. This ensures that visitors’ requests reach the right person.

Map Integration

Maps help your visitors and clients find you.

Inserting maps (e.g. Google Maps), into your website also provides many benefits, such as:

  • A map improves local SEO
  • Visitors can find your office more easily and helps customers can plan their appointments better
  • Display location of events

Adding a map helps your visitors and customers find you

(Adding maps helps your visitors and clients find you)

Some of the more popular Google Maps plugins include:

Improve SEO, Improve User Engagement And Drive More Traffic Using WordPress Plugins

Accounting – WordPress Plugins

WordPress lets you add a number of plugins to your accounting or financial services website to immediately add a range of functional tools for your site visitors. Here are some of the plugins you can choose from:

Calculator Pro Calculators

Calculator Pro Calculators WP Plugin

(Calculator Pro Calculators WordPress Plugin)

This plugin provides a free collection of 400+ calculators that you can display on your website and embed into your pages, posts, or sidebars using shortcodes. Internationalization is supported.

Most of the calculators aren’t focused on accounting, but there are a few for:

  • Interest rate
  • Payments
  • CD
  • Debit
  • And many more

For more details, go here}:

Show Stock Quotes

Show Stock Quotes - WordPress Plugin

(Show Stock Quotes – WordPress Plugin)

This plugin installs a widget that displays a number of different stock quotes per portfolio. You can display as many portfolios as you like.

Show Stock Quotes Plugin

(Show Stock Quotes – Stock Portfolio)

For more details, go here}:

Custom Stock Ticker

Custom Stock Ticker WordPress Plugin

(Custom Stock Ticker)

With this plugin you can add a custom stock ticker to any post, page or sidebar using shortcodes.

Custom Stock ticker offers loads of customizable features. You can choose from built-in skins or customize these yourself to match the look and feel of your website. You can also create custom stocks for individual categories.

Appearance customizations include colors, size, speed, text, and symbols, etc.

For more details, go here}:

Finance Calculator

Finance Calculator Plugin For WordPress

(Finance Calculator – WordPress Plugin)

This free calculator lets your visitors calculate indicative repayments. This is a useful tool for vehicle loans, property loans, or any other large loan.

Finance Calculator - WordPress Plugin

(Finance Calculator – Loan Calculator)

The Finance Calculator plugin also contains an application form that sends a message to the email address you specify.

It will show payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.

For more details, go here}:

WP-Invoice

WP-Invoice Plugin For WordPress

(WP-Invoice Plugin For WordPress)

WP-Invoice is ideal for WordPress users with clients to bill.

WP-Invoice integrates billing into WordPress. You can send clients itemized invoices. It also allows you to set up recurring billing. WP-Invoice can be expanded through both free and premium add-ons, like business location, electronic signature, PDF creation, quoting, checkout forms, and more.

The plugin ties into WP’s user management database to keep track of clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and others.

WP-Invoice lets you add custom payments and charges, create pre-defined line items and discounts, view invoice status and progression, filter and find invoices, show invoice receipts and invoice history, create e-mail notification templates, access reports (collected vs uncollected invoices, 10 most valuable clients and top grossing line items), and more.

For more details, go here}:

All In One Business Management Application

All In One Business Management Application

(All In One Business Management Application)

This is a complete business management system that includes accounting management, invoicing, order management, helpdesk with knowledgebase and ticket management system, CRM and many added features.

All In One Business Management Application Plugin

(All In One Business Management Application WordPress Plugin – Client Invoice)

All In One Business Management Application supports multiple languages, is fully customizable and provides powerful tools such as document management, notice board, and more.

For more details, go here}:

iBilling – Accounting And Billing Software

iBilling - Accounting and Billing Software Plugin

(iBilling – Accounting and Billing Software WP Plugin)

iBilling is a scalable business software that lets you manage and communicate with clients, tracks your company’s cash flow and net worth, send single-click payment reminders and payment confirmations, and lots more.

iBilling - Accounting and Billing Software Plugin For WordPress - Invoicing

(iBilling – Accounting and Billing Software Plugin For WordPress – Client Invoicing)

iBilling Accounting and Billing Software lets you get paid faster by integrating with several payment gateways.

For more details, go here}:

WordPress Themes

To benefit the most from using WordPress, we recommend choosing a theme specifically for accounting. Here is a list of some of the best themes themes available for accounting. With these themes you can own a professional accounting website within minutes.

Accounting Pro

Accounting Pro Theme

(Accounting Pro – WordPress Theme)

Accounting Pro is a turn-key theme built for accountants and accounting firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, a custom menu feature, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resized images, and a whole lot more.

Accounting Pro can be expanded using premium add-ons.

More info:

Accountancy

Accountancy Theme For WordPress

(Accountancy Theme For WordPress)

Accountancy Theme has a variety of styles and layouts that helps give your accounting site a professional look and feel.

It includes a custom slider, a featured testimonial section, and more. It’s lightweight, SEO friendly, fast loading, and is responsive. Accountancy provides the flexibility you need without bloating your theme with features you don’t need. Free updates and 1 year of support is included with the cost of purchasing.

For more information, go here:

Accounting

Accounting Theme For WordPress

(Accounting WP Theme)

Accounting Theme includes a drag-and-drop builder so you can design your site any way you want. It also provides unlimited sidebars and custom widgets, four different types of headers, a custom administration panel, different color schemes, custom slider, 3 blog types, and is fully responsive. It looks clean and modern and is fast to load.

To learn more about using this WordPress theme, visit the theme website:

Kathryn

Kathryn WP Theme

(Kathryn Theme For WordPress)

This premium theme was built specifically for accounting services. It allows you to use WordPress as a true content management system and provides a slider, multiple layouts, multiple sidebars, flexible rotator, a variety of color choices, is easy to use, inexpensive, search engine optimized, and is fully responsive (mobile-friendly). Although this theme can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy plugin and must be purchased separately from the Genesis Framework.

Go here for more information:

Accounting WordPress Theme

Accounting WordPress Theme - WordPress Theme

(Accounting WordPress Theme – WordPress Theme)

Accounting WordPress Theme was built to enhance professionalism within the accounting industry. It features authoritative colors and elements designed specifically to give your accounting business site a professional look. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive (mobile-friendly) and includes pages for your services, contact section with consultation requests (downloadable as CSV), testimonials, and a blog.

Visit the theme site to learn more about using this WordPress theme:

WP Advocate

WP Advocate

(WP Advocate Theme For WordPress)

WP Advocate is a corporate theme designed specifically for professional service providers such as accountants and attorneys. You can use the theme’s bundled images or upload your own. WP Advocate also includes a custom post type adding employee profiles. It will also integrate with BeSpoke profile templates. It’s a clean and fast-loading theme.

More information:

Divi

Divi - WordPress Theme

(Divi Theme For WordPress)

This theme is the most flexible theme in Elegant Themes‘ entire collection. Divi lets you create any kind of professional website you want using the page builder or pre-made layouts. You can modify your layout to your heart’s content.

Divi’s page builder transforms web elements into visual building blocks, allowing anyone to understand and redesign the structure of their page without editing a single line of code.

Divi - Page Builder

(Divi – WordPress Theme – Page Builder)

It comes with 40 content modules that you can drag and drop anywhere you want. It has multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. It is responsive and completely customizable. Elegant Theme prices start at $69 per year and includes access to all professional themes.

Visit this site to learn more this theme:

The Corporation

The Corporation WP Theme

(The Corporation Theme For WordPress)

This premium WordPress theme was created specifically to create great-looking corporate websites.

The Corporation has a page-based home page design with a nice slider. It also has a blog design. It comes with six different  color schemes. It also has multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Theme prices start at $69 per year and includes access to all themes.

To learn more about this WordPress theme, visit the theme website:

Adviser

Adviser Theme For WordPress

(Adviser WordPress Theme)

This premium WordPress theme was specifically built to help businesses in the financial industry to build trust online with a clean business design. It’s perfect for those that provide services such as investments or tax advice. Adviser includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes widgets and multiple shortcodes, and includes the drag-and-drop visual composer.

To learn more about this WordPress theme, visit this website:

Tax Help

Tax Help

(Tax Help Theme For WordPress)

This premium WordPress theme was specifically built for financial organizations, tax and financial advisors, and those that offer tax services. It’s designed to show your services professionally to help establish your professional reputation. It provides different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.

To learn more about using this WordPress theme, go here:

Finance Business

Finance Business - WordPress Theme

(Finance Business – WordPress Theme)

This premium theme for WordPress was built for businesses that provide financial services such as consulting, tax help, finance, insurance, corporate, accounting, loans, and more. It includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that let you add charts and financial content, custom drag-and-drop composer, two premium sliders, page settings, color management features, animated elements, and a whole lot more.

More information:

Avada

Avada Finance WordPress Theme

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, this article has helped you learn ways of improving search engine optimization, improve user engagement and drive more web traffic with plugins.

Build An Accounting Website With WordPress That Creates Results

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