In Part One of this guide on ways to improve your accounting business online, we covered the following areas:
In this section, we will continue looking at more ways to grow your accounting services business online. Areas covered include:
To learn more about WordPress plugins and themes, go here:
Your web traffic is a vital part of your online business growth. In this section, we discuss ways to improve your business online with WordPress.
There are loads of ways WordPress can help to optimize your accounting or financial services website for search engines:
As well as the built-in features of WordPress, the WP community makes available many plugins that will improve your accounting or financial services website’s SEO, increase engagement and drive more web traffic to your site.
For example, you can install the plugins below to improve your site’s SEO:
(Use a plugin like Yoast SEO (previously called WordPress SEO by Yoast) to improve your site’s SEO)
Other ways to improve SEO, increase engagement and drive more traffic to your website are to add a forum, newsletters, comments, and social sharing features. Here are a few more WordPress plugins that can help:
(You can add social sharing features to your site easily with free or inexpensive plugins)
In this section, we’ll look at ways to improve your sales and generate new leads and enquiries online.
Adding an email newsletter is a great way to build a list of subscribers. It provides several benefits including:
One of the things you can do to get visitors to become subscribers is to provide high value content and offer users free gifts in exchange for their details. This could be an exclusive report, checklists for handling tax, access to financial calculators, discount coupons, membership access to courses, contests, etc.
A contact form makes it easy and simple for prospective customers to get in touch. A contact form also lets visitors raise concerns, contact specific departments, request quotes, and more.
A contact form provides many benefits, like:
A popular contact form plugin is Contact Form 7.
(Contact Form 7 Plugin)
Contact Form 7 is easy to install and set up and lets you add and manage multiple contact forms into any page or post, customize the forms and the email contents, add fields, and more.
International languages, Ajax-powered submissions, CAPTCHA, and Akismet spam filtering is supported.
Something to consider is to segment your contact form so visitors can select the aspect of your business they are contacting you about. This helps you get the comment to the right person.
A map helps your visitors and customers find you.
Inserting maps (e.g. Google Maps), into your site also provides users with a number of benefits, such as:
(Adding a map to your website helps your visitors and customers find you)
Below are some popular plugins that let you embed, customize and display maps on your website:
WordPress makes available a number of plugins you can add to your accounting or financial services site that will immediately make available a range of functional tools for visitors. Here are just some of these plugins:
(Calculator Pro Calculators)
This is a free collection of 400+ calculators. You can embed them into your pages, posts, or sidebars using shortcodes. Internationalization is supported.
Most of the calculators aren’t focused on accounting, but there are a few you can use for:
For more details, go here}:
(Show Stock Quotes Plugin)
This free plugin gives you a widget that displays a number of different stock quotes per portfolio. You can display as many widgets as you like.
(Show Stock Quotes WordPress Plugin – Stock Portfolio)
For more details, go here}:
(Custom Stock Ticker Plugin)
This free plugin lets you add a custom stock ticker to any sidebar, post or page using shortcodes.
This plugin includes several customizable ticker. You can choose to use built-in skins or customize these yourself to match your site. You can also add custom stocks to individual categories.
Customize the appearance by changing colors, size, speed, text, and symbols, etc.
For more details, go here}:
(Finance Calculator – WordPress Plugin)
This free calculator allows users to calculate indicative repayments online. This is a useful financial tool for vehicle loans, real estate, or any other large loan.
(Finance Calculator – WordPress Plugin – Loan Calculators)
Finance Calculator also contains an application form that will send a notification message to the email address you specify.
It will show payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.
For more details, go here}:
(WP-Invoice Plugin)
WP-Invoice is ideal for WordPress business users with clients to bill.
This plugin lets you integrate billing into WordPress. You can send clients itemized invoices, set up recurring billing and expand plugin functionality with both free and premium add-ons that let you manage locations, accept electronic signatures, create PDF versions of invoices, provide quotes, create checkout forms, and more.
The plugin ties into WP’s user management database to keep track of your clients and their information, and integrates with PayPal, Authorize.net, Stripe, and others.
You can add custom payments and charges, add pre-defined line items and discounts, view invoice status and progression, filter and find invoices, see invoice receipts and invoice history, create notification email templates, view reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more.
For more details, go here}:
(All In One Business Management Application – WordPress Plugin)
This is a complete business management system that includes accounting management, invoicing, order management, help desk with knowledgebase and ticket management system, CRM and many added features.
(All In One Business Management Application WordPress Plugin – Client Invoice)
All In One Business Management Application supports different languages, is fully customizable and provides powerful tools like document management, to do app, and more.
For more details, go here}:
(iBilling – Accounting and Billing Software Plugin)
iBilling is a scalable business software that lets you manage and communicate with clients, track your company’s cash flow and net worth, and lots more.
(iBilling – Accounting and Billing Software WP Plugin – Invoicing)
iBilling lets you get paid faster online by integrating with several payment gateways.
For more details, go here}:
To benefit the most from using WordPress to grow your business online, it’s best to choose a theme specifically for accounting businesses. Here is a list of some of the best WordPress themes available for accounting firms. With the themes listed below you can have a professional-looking accounting website within minutes.
(Accounting Pro Theme)
This is a turn-key theme built for accountants and accounting firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, custom menus, a content composer (gives you an improved WordPress editor), a sidebar manager, performs auto resizing for images, and lots more.
Accounting Pro can be expanded through premium add-ons.
For more details, go here:
(Accountancy WordPress Theme)
This one comes in a variety of styles and layouts to give your accounting site a professional look and feel.
It includes a custom slider, a featured testimonial, and more. It’s lightweight, SEO friendly, fast loading, and is responsive. Accountancy provides the features your business needs without bloating your theme. Free updates and one year of support is included in the price.
More information:
(Accounting Theme)
This premium theme for WordPress includes a drag-and-drop builder that allows you to design your website any way you want. It also has unlimited sidebars with custom widgets, four different header types, a custom administration panel, four color schemes, custom slider, three different blog types, and is fully responsive (mobile-friendly). Accountancy looks clean and modern and is fast to load.
For more details, go here:
(Kathryn Theme For WordPress)
This premium theme for WordPress was developed specifically for accounting services. It offers multiple layouts, slider, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, a variety of colors, is easy to use, inexpensive, search engine optimized, and is mobile-friendly. Although it could easily suit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy plugin and is a separate purchase from the Genesis Framework.
For more details, go here:
(Accounting WordPress Theme – Theme For WordPress)
Accounting WordPress Theme was built to exude professionalism within the accounting industry. It features authoritative colors and layout elements designed specifically to help make your accounting business website look professional while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive (mobile-friendly) and includes pages for your services, contact section with consultation requests (downloadable as CSV), testimonials section, and a blog.
More information:
(WP Advocate Theme)
This is a corporate theme specifically designed for professionals such as accountants and attorneys. You can use the bundled images or upload your own. WP Advocate also includes a custom post type for employee profiles. It will also integrate with BeSpoke profile templates. WP Advocate is clean and loads fast.
More information:
(Divi)
Divi is the most flexible theme in Elegant Themes‘ entire collection. Divi lets you create a professional site using the page builder or beautiful and unique pre-made layouts. You can change your layout to your heart’s content.
The builder transforms elements into visual building blocks, allowing anyone to understand and easily redesign the structure of their web pages without touching any code.
(Divi WP Theme – Page Builder)
It has 40 content modules that you can drag and drop anywhere you want. It has accordion, blog, circle counter, email optin, gallery, map, post title, sidebar, tabs, video, fullwidth code, fullwidth map, fullwidth slider, and more.. Divi is responsive and completely customizable. Prices start at $69 per year and includes access to all professional themes.
More info:
(The Corporation Theme For WordPress)
This premium theme for WordPress was specifically built to create good-looking corporate websites.
It has a page-based home page design with a eye-catching slider, blog design, six unique different color schemes, multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Prices start at $69 per year and includes access to 80+ sleek business themes.
Go here for more info:
(Adviser – WordPress Theme)
This premium theme for WordPress was designed specifically to help finance professionals build trust with a clean business design. It’s ideal for businesses that provide services like investing or tax help. The Adviser theme includes a recruitment page with hiring announcements and where to send applications. It also includes a lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.
Go here for more info:
(Tax Help – WordPress Theme)
Tax Help Theme was developed specifically for financial organizations, tax and financial advisors, and businesses that offer tax assistance. The theme is designed to show your services professionally to help grow your professional reputation. It comes with different blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.
For more information, go here:
(Finance Business – WordPress Theme)
This one was specifically developed for organizations that provide financial services including tax help, consulting, insurance, corporate, finance, accounting, loans, and more. The theme includes a custom CMSMasters Visual Content Composer plugin. It also has around one hundred shortcodes that let you add charts and financial content. It also includes the custom drag-and-drop composer, 2 premium sliders, page options, color management features, animated elements, and lots more.
More information:
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
We hope that you have found this article on WordPress plugins for improving search engine optimization, better user engagement and web traffic generation helpful.
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