Tag: WordPress Themes Accounting

In Part 1 of this guide on ways to improve your accounting business web presence, we covered the following areas:

• Challenges Accounting Businesses Face Online
• Opportunities For The Accounting Profession In The Digital Economy
• Ways To Improve Your Website Pages
• Tips On How To Improve The Content On Your Website

In this section, we explore more ways to grow your accounting services business online. Areas covered include:

• Ways Of Improving Traffic Using WordPress
• Generating New Leads & Enquiries With WordPress-Based Tools
• Improve Search Engine Optimization, Improve User Engagement And Drive More Web Traffic Using Plugins

For more information about WordPress plugins and themes, go here:

• WordPress Plugins – The Easy Way To Enhance Your Site’s Features
• WP For Newbies – An Introduction To Themes

Online Business Tips For Accountants – Improving SEO, Improve User Engagement And Increase Web Traffic Generation Using WordPress Plugins

Web traffic is an integral part of your business growth. This section will help you improve your web traffic using WordPress.

Optimize Your Site For Search Engines (SEO) With WordPress

There are many ways WordPress can help to improve SEO:

• URLs – WordPress lets you set the permalinks to use the title of the post.
• Tags – WordPress lets you select the keywords that you want your posts to be indexed for in the search engines.
• Categories – Add search engine-friendly categories for your posts and products.
• Post Excerpts – Create descriptions for your posts that visitors will see in the search engine results.
• Images – title images with keywords for better search engine results.
• Content Linking – WordPress provides a built-in feature that lets you easily link internal content
• Pinging – WordPress can be set up to automatically notify (ping) other sites and directories immediately upon publishing new content on your website.

Improving Search Engine Optimization, Increase User Engagement And Drive More Traffic With Plugins

In addition to the built-in features of WordPress, there are various WordPress plugins that improve your accounting or financial services website’s SEO, increase engagement and drive more visitors to your website.

For example, here are some plugins you can use to improve your SEO:

• All in One SEO – WordPress SEO plugin
• Google XML Sitemaps – WordPress sitemap plugin
• WP Tree – WordPress site map plugin

(Use a plugin like Yoast SEO to improve your site’s search engine optimization)

Other ways to improve your accounting website’s SEO, increase engagement and drive more visitors to your website are to add a forum, newsletters, commenting, and social sharing features. Here are some powerful plugins that can help (many of the plugins described below can be downloaded at no cost):

• BuddyPress – BuddyPress allows you to run a social community on your website, with member profiles, messaging, activity streams, user groups, and more.
• bbPress – Set up a forum on WordPress.
• E-Newsletter – E-Newsletter allows you to send professional email newsletters, track results and manage subscribers from your WordPress dashboard, without requiring 3rd-party subscriptions.
• Disqus – This plugin lets you power discussions and increases engagement on your website or blog.
• Floating Social – Easily add social buttons and features that allow visitors to share your content online to your pages and posts.

(WordPress users can easily add social sharing buttons to their website with free or inexpensive WordPress plugins)

How To Generate More Leads & Enquiries

In this section we’ll show you ways to improve your sales and generate leads and enquiries for your accounting business.

Provide An Email Newsletter

Adding a newsletter is a great way to retain and grow your readership. It] provides many benefits including:

• Sends targeted traffic to your site
• Keeps your business at the forefront of your reader’s minds
• Provides updates
• Provides you with a targeted marketing channel
• It’s a way to offer special products or services to a select audience
• Provides regular opportunities for user engagement
• Provides you with other ways for your content to be shared online with others

An effective strategy for attracting subscribers to your newsletter is to provide users with high value content and give them something for free in exchange for their personal details. This can be an exclusive guide, checklists for handling tax, access to tax calculators, discount coupons, access to videos, contests, etc.

Adding A Contact Form

Contact forms make it easy and simple for readers to contact you. Contact forms also let users report issues, ask questions to specific departments, ask for quotes, and more.

Contact forms provide several benefits and advantages including:

• Reduces spam
• Set up automated responses
• Giving you control over what gets sent to you
• Allows you to keep your email address private
• Can be added to any page or post
• Improves the professional look of your website
• Convenience for visitors

One of the most popular contact form plugins for WordPress is Contact Form 7.

Contact Form 7

(Contact Form 7 Plugin)

This plugin allows you to insert and manage multiple contact forms into any page on your site, customize the form and the email contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and Akismet spam filtering is also supported.

Another feature to consider is adding sections to your contact form so prospects can choose the topic they are contacting you about. This helps you get the comment to the right person.

Add Maps

Adding maps helps your visitors and customers find you.

Adding maps (e.g. Google Maps) to your site also provides a number of benefits, such as:

• A map helps to increase local SEO
• Helps visitors find your office easily
• Shows location of events

(A map helps your visitors and customers find you)

Below are just some popular plugins that let you embed, customize and display Google maps on your site:

• Google Maps
• Advanced Google Maps Plugin for WordPress
• WP Google Maps
• Comprehensive Google Map Plugin

Improving Search Engine Optimization, Increase User Engagement And Drive More Visitors Using WordPress Plugins

Financial Plugins For WordPress

WordPress provides a number of plugins you can add to your website that will immediately make available a range of practical tools for visitors. Here are some of the plugins you can choose from:

Calculator Pro Calculators

(Calculator Pro Calculators WP Plugin)

This plugin provides a free collection of 400+ calculators that you can provide to users on your website and embed into your posts, pages, or sidebars using shortcodes. Internationalization is supported.

Most of the calculators aren’t focused on accounting, but there are a few you can use for:

• Interest rate
• Payments
• Leases
• Credit
• And more

For more details, go here}:

• Calculators Pro WordPress Plugin

Show Stock Quotes

(Show Stock Quotes Plugin For WordPress)

With this plugin you get a widget that shows a number of different stock quotes per portfolio. You can display as many widgets as you want.

(Show Stock Quotes Plugin For WordPress – Stock Portfolio)

For more details, go here}:

• Show Stock Quotes WP Plugin

Custom Stock Ticker

(Custom Stock Ticker WordPress Plugin)

This free plugin lets you place custom stock tickers on any page, post, or sidebar using shortcodes.

This plugin provides loads of customizable ticker. You can choose to use built-in themes or customize these yourself to match your site. You can also create custom stocks for specific categories.

Appearance customization features include height, width, background color, scroll speed, opacity, number of stocks displayed at one time, font size, etc.

For more details, go here}:

• Custom Stock Ticker – WordPress Plugin

Finance Calculator

(Finance Calculator Plugin)

This free calculator lets your visitors calculate indicative repayments. It’s great for calculating repayments on automotive loans, property loans, or any other large loan.

(Finance Calculator WP Plugin – Loan Calculator)

This plugin also contains an application form that sends a notification message to a specified email address.

Other features of this plugin include showing payment protection, calculating 12 to 60 months loans and creating a form that can be placed in any page or post.

For more details, go here}:

• Finance Calculator

WP-Invoice

(WP-Invoice – WordPress Plugin)

WP-Invoice lets you send itemized invoices to clients.

WP-Invoice lets you integrate billing into WordPress. You can send itemized invoices. It even allows you to set up recurring billing. It can be expanded through both free and premium add-ons, like business location, electronic signature, PDF creation, quoting, single-page checkout forms, and more.

The plugin ties into WP’s user management database to keep track of your clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, 2Checkout, Interkassa, and many others.

WP-Invoice lets you add custom payments and charges, add pre-defined line items and discounts, quickly view invoice status and progression, easily filter and find invoices, see invoice receipts and invoice history, create email notification templates, access reports (collected vs uncollected invoices, most valuable clients and top grossing line items), and more.

For more details, go here}:

• WP-Invoice – WordPress Plugin

All In One Business Management Application

(All In One Business Management Application)

This is a complete business management system that includes accounting management, invoicing, order management, help desk with knowledgebase and support ticketing system, CRM and many more features.

(All In One Business Management Application Plugin – Invoicing)

All In One Business Management Application supports different languages, is fully customizable and provides powerful tools such as document management, notice board, and more.

For more details, go here}:

• All In One Business Management Application

iBilling – Accounting And Billing Software

(iBilling – Accounting and Billing Software WP Plugin)

iBilling is a scalable business software that lets you manage customers and invoicing, track your company’s cash flow and net worth, send single-click payment reminders and payment confirmations, and lots more.

(iBilling – Accounting and Billing Software – WordPress Plugin – Client Invoice)

iBilling integrates with several online payment gateways.

For more details, go here}:

• iBilling WP Plugin

WordPress Themes

To benefit the most from using WordPress, we recommend choosing a theme specifically suited for accounting businesses. Here is a look at some of the best themes themes available for accountancy firms. These themes allow you to own a professional-looking accounting website within minutes.

Accounting Pro

(Accounting Pro Theme)

This is an inexpensive turn-key theme for accountants and accountancy firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (gives you an improved WordPress editor), a sidebar manager, auto-resizing for images, and lots more.

Accounting Pro can be expanded through premium add-ons.

For more details about using this theme, visit this website:

• Accounting Pro

Accountancy

(Accountancy – WordPress Theme)

This theme has a variety of styles and layouts to give your accounting website a professional look and feel.

This fully responsive theme includes a custom slider, a featured testimonial section, it’s lightweight, search engine friendly, and fast loading. Accountancy provides the flexibility you need without bloating your theme with features you don’t need. Free updates and 1 year of support is included in the cost of purchase.

More information:

• Accountancy Theme

Accounting

(Accounting – WordPress Theme)

This one includes a drag-and-drop builder that allows you to design your website any way you want. It also provides unlimited sidebars and custom widgets, four different header types, a custom admin panel, different color schemes, a custom slider, three different blog types, and is responsive. Accountancy is a clean-looking, modern and fast loading theme.

More information:

• Accounting Theme For WordPress

Kathryn

(Kathryn)

This one is a child theme for the Genesis Framework created for accountants. The theme allows you to use WordPress as a true content management system and offers a slider, multiple layouts, multiple sidebars, call to action boxes, various color options, is easy to use, inexpensive, search optimized, and is responsive (mobile-friendly). Although this theme could easily suit any profession you want it to, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and must be purchased separately from the Genesis Framework.

For more information, go here:

• Kathryn – WordPress Theme

Accounting WordPress Theme

(Accounting WordPress Theme)

This premium theme for WordPress was created with the idea of professionalism within the accounting industry. It features authoritative colors and layout elements specifically designed to make your accounting business site look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s responsive and includes pages for your services, contact details section with consultation requests (downloadable as CSV), testimonials section, and a blog.

To learn more about this theme, visit the theme site:

• Accounting WordPress Theme

WP Advocate

(WP Advocate)

WP Advocate is a corporate theme developed specifically for professionals such as accountants and attorneys. You can use the bundled images or upload your own. WP Advocate includes a custom post type adding employee profiles. It will also integrate with BeSpoke profile templates. It’s clean and fast-loading.

For more details, go here:

• WP Advocate Theme

Divi

(Divi)

Divi is one of the most flexible themes in Elegant Themes‘ entire theme collection. You can create a professional website using its page builder or beautiful pre-made layouts. You can modify your layout as much as you need.

The builder transforms elements into visual building blocks, allowing you to understand and easily edit the structure of their page without editing a single line of code.

(Divi Theme – Page Builder)

Divi comes with 40 content modules that you can drag and drop anywhere you want. These modules include multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. Divi is fully responsive and completely customizable. Prices start at $69 per year and includes access to over 80 stunning themes.

To learn more about this WordPress theme, go here:

• Divi – WordPress Theme

The Corporation

(The Corporation Theme)

This premium WordPress theme from Elegant Themes was built specifically to make corporate websites look good.

It has a sleek and professional page-based home page design with a nice slider. It also has a blog design and features that toggle on and off. It comes with six  color schemes. It also has multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Themes start at $69 per year and includes full access to over 80 themes.

For more information, go here:

• The Corporation

Adviser

(Adviser)

This one was specifically designed to help finance professionals build trust online with a clean business design. It’s ideal for businesses that provide services such as investments or tax advice. It includes a recruitment page with hiring announcements and where to send applications, a built-in lease calculator, multiple shortcodes and widgets, and a drag-and-drop visual composer..

Go here for more details:

• Adviser Theme For WordPress

Tax Help

(Tax Help Theme For WordPress)

This premium WordPress theme was specifically built for financial organizations, tax and financial advisors, and those offering tax services. The theme is designed to show your services professionally to help build your business reputation. It has different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.

More information:

• Tax Help Theme For WordPress

Finance Business

(Finance Business Theme For WordPress)

Finance Business Theme was designed for businesses that provide financial services including tax help, consulting, insurance, corporate, finance, loans, accounting, and more. The theme includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that let you add charts and financial content, custom drag-and-drop composer, 2 premium sliders, page settings, color management, animated elements, and lots more.

Go here for more details:

• Finance Business WP Theme

Avada

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, this comprehensive guide has helped you learn WordPress plugins and themes for improving SEO, increasing user engagement and driving more traffic.

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