Grow Your Accounting Business Online With WordPress – 2

This is part 2 of a series of articles focused on helping accountants and financial service professionals grow their business online and provides a comprehensive list of WordPress plugins and themes for accounting and finance-related businesses.

How To Build A Website For Accountants Using WordPress Using WordPressIn Part 1 of this guide on ways to grow your accounting business presence online, we provided in-depth information on the following areas:

  • Challenges Accountants Face Online
  • Opportunities For The Accounting Profession In The Web Economy
  • Improve Your Website Pages
  • Tips On How To Improve Your Web Content

In this section, we explore more ways to grow your accounting services business online. Topics covered include:

  • Improve Traffic Using WordPress
  • Ways To Generate New Leads & Enquiries
  • Improve SEO, Improve User Engagement And Generate More Visitors Using Plugins & Themes

Important Info

To learn more about WordPress plugins and themes, see these articles:

Ways Of Improving Traffic With WordPress

Web traffic is vital to your business growth. This section will help you improve your web traffic.

Optimize Your Site For Search Engines

There are so many ways that WordPress helps improve SEO:

  • URLs – WordPress lets you set the permalinks to use the title of the posts as the URL of your pages.
  • Post Tags – WordPress lets you specify the keywords that you want your posts to be indexed for in the search engines.
  • Post Categories – Create search engine-friendly categories for your posts and products.
  • Post Excerpts – Set an excerpt that visitors will see in the search engine results.
  • Images – title your images with keywords for improved search results.
  • Internal Content Linking – WordPress has a built-in feature that allows you to easily create internal links for faster page indexing
  • Pinging – Set up your site to automatically notify (ping) other sites and directories immediately upon publishing new content on your site.

WordPress Plugins For Improving SEO, Better User Engagement And Driving More Visitors

As well as the built-in features of WordPress, there are quite a number of plugins for WordPress that will improve SEO, increase user engagement and drive more traffic to your business.

For example, here are some plugins you can use to improve your SEO:

Use a plugin like Yoast SEO (previously known as WordPress SEO by Yoast) to improve your SEO

(Use a plugin like Yoast SEO to improve your website’s SEO)

Other WordPress tools you can add to improve SEO, increase engagement and drive more traffic to your website are to add a forum, newsletters, commenting, and social features. Here are some more useful plugins that can help:

  • BuddyPress – Use the BuddyPress WordPress plugin to set up your own online social networking community on your site.
  • bbPress – Use bbPress to set up and run a forum on your website.
  • E-Newsletter – Send professional email newsletters, track results and manage subscribers from your WP dashboard.
  • Disqus – use this plugin to power discussions and increases engagement on your website or blog.
  • Monarch – Easily add powerful social sharing features and buttons on your pages and posts.

WordPress users can easily add social sharing buttons to their website using WordPress plugins

(WordPress users can easily add social sharing to their website with free or inexpensive WordPress plugins)

Ways To Generate New Leads & Enquiries Using WordPress

In this section we will discuss how to improve sales and generate new leads and enquiries for your accounting or financial services business.

Providing An Email Newsletter

Providing a newsletter is an excellent way to build a subscriber list. It] provides many benefits, like:

  • Sends targeted traffic
  • Keeps readers from forgetting about you
  • Provides practical tips and advice
  • Provides you with a highly targeted marketing channel
  • It’s a way to offer special products or services to a select audience
  • Increases engagement with users
  • Provides you with an additional way for subscribers to share your content

A proven way to attract subscribers to your newsletter is to provide high value content and give users free gifts or bonus items in exchange for their details. This could be an exclusive report, tips for handling finances, access to tax calculators, discount coupons, membership access to subscriber-only content, contests, etc.

Contact Forms

A contact form makes it easy and simple for readers to get in touch. Visitors can report problems, contact specific departments, ask for quotes, send suggestions for new services or products and more.

A contact form provides a number of benefits including:

  • Reduces spam
  • Automated response
  • Gives you control over what gets sent to you
  • You can keep your email address private
  • They can be added to any post or page
  • Looks professional
  • Convenient for visitors

One of the most popular WordPress contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7 - WordPress Plugin

(Contact Form 7)

This plugin is easy to install and configure and lets you create and manage multiple contact forms into any post or page, customize your form and the email contents, add fields, and more.

International languages, Ajax-powered submitting, CAPTCHA, and Akismet spam filtering is supported.

Something else to consider is to segment your contact form so visitors can choose the topic they are contacting you about. This ensures that visitors get the comment to the right person.

Adding A Map

Maps help your visitors and customers find you.

Maps are a very useful tool for several reasons:

  • A map increases local SEO
  • Visitors can find you easily and clients can plan their trips better
  • Shows location of events

Adding a map to your site helps your visitors and customers find you

(Adding maps helps your visitors and clients find you)

Some of the most popular map plugins include:

How To Improve Search Engine Optimization, Improve User Engagement And Drive More Visitors With Plugins And Themes

Accounting WordPress Plugins

WordPress makes available a number of plugins you can add to your accounting or financial services site that will immediately make available a range of functional tools for visitors. Here are just some of these:

Calculator Pro Calculators

Calculator Pro Calculators - WordPress Plugin

(Calculator Pro Calculators WP Plugin)

This is a free collection of 400+ calculators that you can provide to users on your website. Internationalization is supported.

Note: Most of the calculators aren’t focused on accounting, but there are a few for:

  • Interest rate
  • Payments
  • CD
  • Debit
  • And lots more

For more details, go here}:

Show Stock Quotes

Show Stock Quotes - WordPress Plugin

(Show Stock Quotes Plugin)

With this plugin you get a widget that shows a number of different stock quotes per portfolio. You can display as many widgets as you like.

Show Stock Quotes

(Show Stock Quotes Plugin – Stock Portfolio)

For more details, go here}:

Custom Stock Ticker

Custom Stock Ticker Plugin For WordPress

(Custom Stock Ticker – WordPress Plugin)

With this plugin you can add a custom stock ticker to any post, page or sidebar using shortcodes.

Custom Stock ticker comes with several customizable features. You can choose to use built-in skins or customize these yourself. It’s easy to customize it so it matches your site. You can also add custom stocks to specific categories.

Appearance customization features include colours, speed, symbols, etc.

For more details, go here}:

Finance Calculator

Finance Calculator Plugin

(Finance Calculator Plugin)

This free plugin allows your visitors to calculate indicative repayments. It’s great for automotive loans, real estate loans, or other large loans.

Finance Calculator - WordPress Plugin

(Finance Calculator – WordPress Plugin – Loan Calculators)

This plugin also contains an application form that will send a notification message to the email address you specify.

It will display payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.

For more details, go here}:

WP-Invoice

WP-Invoice Plugin For WordPress

(WP-Invoice – WordPress Plugin)

WP-Invoice lets WordPress blog owners send itemized invoices to their clients.

This plugin lets you integrate billing into WordPress. You can send itemized invoices, set up recurring billing and expand plugin functionality with free and premium add-ons, like business location, electronic signature, PDF creation, quoting, single-page checkout forms, and more.

The plugin ties into WP’s user management database to keep track of clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and others.

WP-Invoice features include adding custom payments and charges, adding pre-defined line items and discounts, quickly viewing invoice status and progression, filtering and finding invoices, seeing invoice receipts and invoice history, creating e-mail notification templates, accessing reports (collected vs uncollected invoices, valuable clients and top grossing line items), and more..

For more details, go here}:

All In One Business Management Application

All In One Business Management Application - WordPress Plugin

(All In One Business Management Application – WordPress Plugin)

This complete business management system includes accounting management, invoicing, order management, help desk with support ticket management system, CRM and many added features.

All In One Business Management Application Plugin For WordPress

(All In One Business Management Application – Client Invoice)

All In One Business Management Application supports multiple languages, is fully customizable and provides additional tools such as document management, notice board, and more.

For more details, go here}:

iBilling – Accounting And Billing Software

iBilling - Accounting and Billing Software WP Plugin

(iBilling – Accounting and Billing Software Plugin For WordPress)

This is a scalable business software that lets you manage customer data and invoices, track your company’s net worth and cash flow, and lots more.

iBilling - Accounting and Billing Software - Invoicing

(iBilling – Accounting and Billing Software WordPress Plugin – Invoice)

iBilling allows you to get paid faster by integrating with several online payment gateways.

For more details, go here}:

Accounting WordPress Themes

To get the best features and professional look for your website, we recommend choosing a theme specifically suited for accounting. Here is a list of some of the best themes themes available for accounting. These themes allow you to own a professional-looking accounting website within minutes.

Accounting Pro

Accounting Pro WordPress Theme

(Accounting Pro WP Theme)

This premium WordPress theme is a turn-key theme developed for accountants and accountancy firms. It’s a responsive theme with a drag-and-drop page-builder, has several page templates, a custom menu feature, a content composer (gives you an improved WordPress editor), a sidebar manager, performs auto resizing for images, and lots more.

Accounting Pro can be customized using premium add-ons.

Go here to learn more about this theme:

Accountancy

Accountancy Theme

(Accountancy Theme)

Accountancy has a variety of built-in styles and layouts to make your accounting site look and feel professional.

It includes a custom slider, a featured testimonial, and more. It’s lightweight, search optimized, loads fast, and fully responsive. Accountancy provides the features you need without bloating your theme. Your purchase includes free updates and one year of support.

More info:

Accounting

Accounting

(Accounting Theme For WordPress)

This one includes a drag-and-drop builder that allows you to design your website any way you want. It also has unlimited sidebars with custom widgets, four different header types, a custom admin panel, different color schemes, custom slider, three different blog types, and is responsive (mobile-friendly). Accountancy looks clean and modern and is fast to load.

Visit the theme site to learn more about this WordPress theme:

Kathryn

Kathryn - WordPress Theme

(Kathryn – WordPress Theme)

Kathryn is developed for accountants. It offers multiple layouts, slider, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, many colors, is easy to use, inexpensive, SEO friendly, and is responsive (mobile-friendly). Although this theme could easily suit any profession you like, it builds a great looking accounting theme. It includes a license for the Soliloquy responsive slider plugin and is a separate purchase from the Genesis Framework.

More information:

Accounting WordPress Theme

Accounting WordPress Theme - Theme For WordPress

(Accounting WordPress Theme – WP Theme)

This premium WordPress theme was designed with the idea of professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., is specifically designed to make your accounting business website look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s responsive (mobile-friendly) and includes pages for your accounting services, contact form section with consultation requests (downloadable as CSV), testimonials section, and a blog.

More info:

WP Advocate

WP Advocate Theme

(WP Advocate – WordPress Theme)

This is a free corporate theme developed for professional service providers such as accountants and attorneys. Use the bundled images or upload your own. It also includes a custom post type for employee profiles. It will also integrate with BeSpoke profile templates. WP Advocate is a clean-looking and fast-loading theme.

More information:

Divi

Divi Theme

(Divi Theme For WordPress)

This premium theme is one of the most flexible themes in Elegant Themes‘ entire collection. You can create a unique, professional site using the page builder or beautiful pre-made layouts. You can change your layout as much as you need.

The builder transforms web elements into visual building blocks, allowing anyone to understand and redesign the structure of their web pages without editing any code.

Divi - Page Builder

(Divi Theme For WordPress – Page Builder)

It has 40 content modules that you can drag and drop anywhere you want. Modules include multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. Divi is fully responsive and fully customizable. Prices start at $69 per year and includes full access to over 80 sleek business themes.

To learn more about about using this theme, go here:

The Corporation

The Corporation Theme

(The Corporation Theme)

This premium WordPress theme was specifically built to create great-looking corporate websites.

It has a sleek page-based home page design with a eye-catching slider. It also has a blog design and features that toggle on and off. It comes with six  color schemes. It also comes with multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Prices start at $69 per year and includes access to over 80 themes.

More info:

Adviser

Adviser WordPress Theme

(Adviser Theme)

This premium WordPress theme was specifically designed to help professionals in the financial industry to build trust online through clean web design. It’s perfect for those that provide services such as investing advice or tax help. Adviser includes a recruitment page with hiring announcements and where to send applications, a built-in lease calculator, multiple shortcodes and widgets, and the drag-and-drop visual composer..

More info:

Tax Help

Tax Help WordPress Theme

(Tax Help Theme)

This premium WordPress theme was developed specifically for financial companies, tax and finance advisors, and businesses that offer tax services. This theme is designed to show your services professionally and help establish your professional reputation. It has different blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.

Go here to learn more about using this theme:

Finance Business

Finance Business WordPress Theme

(Finance Business – WordPress Theme)

This theme was designed for firms that provide any type of financial service such as tax help, consulting, insurance, finance, corporate, accounting, loans, and more. The theme includes a custom CMSMasters Visual Content Composer plugin, around one hundred shortcodes that includes charts and financial content, custom drag-and-drop composer, two premium sliders, page options, color management, animated elements, and a whole lot more.

Go here for more information:

Avada

Avada Finance WordPress Theme

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, this article has helped you learn ways to improve SEO, increase user engagement and increase web traffic generation using WordPress plugins.

Best WordPress Themes And Plugins For Accountants

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