In Part 1 of this comprehensive guide on ways to grow your accounting business presence online, we provided in-depth information on the following areas:
In this section, we discuss more ways to grow your accounting services business online. Topics covered include:
For more information about WordPress plugins and themes, go here:
Your web traffic is an integral part of your business growth. This section will help you improve your web traffic.
There are many ways WordPress can help to improve SEO:
In addition to the built-in features of WordPress, there are a number of WordPress plugins that improve SEO, increase user engagement and drive more visitors to your website.
For example, you can use the plugins below to improve your site’s search engine optimization:
(A plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) can improve your SEO)
Other ways to improve your website’s SEO, increase user engagement and drive more visitors to your site are to add a forum, newsletters, commenting, and social sharing. Here are some WordPress plugins that can help (many of the plugins described below can be downloaded at no cost):
(WordPress users can easily add social sharing features to their website using WordPress plugins)
Let’s now take a look at ways to improve sales and generate more leads and enquiries.
Adding a newsletter is an excellent way to build a subscriber list. It] provides a number of benefits and advantages including:
One of the best ways to get visitors to subscribe is to provide users with information of high value and offer them a free gift in exchange for their personal details. This could be an exclusive guide, checklists for handling finances, access to financial calculators, discount coupons, access to videos, contests, etc.
A contact form makes it easy and simple for readers to get in touch. Contact forms also let visitors raise concerns, ask questions to specific departments, request a quote, give suggestions for new services or products and more.
A contact form provides several benefits and advantages, like:
A popular contact form plugin is Contact Form 7.
(Contact Form 7)
This plugin lets you add multiple contact forms into any post or page, customize your form and the mail contents, add fields, and more.
Contact Form 7 also supports international languages, Ajax-powered submitting, CAPTCHA, spam filtering and so on.
Something to consider is adding sections to your contact form so visitors can select which topic they are contacting you about. This ensures that visitors’ requests reach the right person.
Maps help your visitors and clients find you.
A map is a very useful tool for several reasons:
(A map helps your visitors and customers find you)
Popular map plugins for WordPress include:
WordPress provides a number of plugins you can add to your accounting or financial services site that will immediately add a range of functional tools for visitors. Here are some of these:
(Calculator Pro Calculators WordPress Plugin)
This is a free collection of 400+ calculators that you can display on your website and embed into your pages, posts, or sidebars using shortcodes. It supports internationalization
Note: Most of the calculators aren’t focused specifically on accounting, but there are a few for:
For more details, go here}:
(Show Stock Quotes)
This plugin installs a widget that displays a number of different stock quotes per portfolio. You can display as many portfolios as you want.
(Show Stock Quotes WordPress Plugin – Stock Portfolio)
For more details, go here}:
(Custom Stock Ticker – WordPress Plugin)
With this plugin you can place custom stock tickers on any post, page or sidebar using shortcodes.
Custom Stock ticker includes loads of customizable features. Choose from built-in themes or customize these yourself. It’s easy to customize it so it matches your website. You can also create custom stocks for individual categories.
Appearance customization features include colors, size, symbols, etc.
For more details, go here}:
(Finance Calculator Plugin)
This free plugin allows your users to calculate indicative repayments online. It’s great for calculating repayments on auto loans, property, or other large loans.
(Finance Calculator WordPress Plugin – Loan Calculators)
Finance Calculator also contains an application form that sends a message to the email address you specify.
It will display payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.
For more details, go here}:
(WP-Invoice)
WP-Invoice is ideal for WordPress business users with clients to bill.
WP-Invoice lets you integrate billing into WordPress. You can send out itemized invoices. It even allows you to set up recurring billing. WP-Invoice can be expanded through both free and premium add-ons, like business location, electronic signature, PDF creation, quoting, single-page checkout forms, and more.
The plugin ties into WP’s user management database to keep track of clients and their information, and integrates with PayPal, Authorize.net, Stripe, and others.
Plugin features include adding custom payments and charges, creating pre-defined line items and discounts, quickly viewing invoice status and progression, filtering and finding invoices, seeing invoice receipts and invoice history, creating notification e-mail templates, displaying reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more..
For more details, go here}:
(All In One Business Management Application – WordPress Plugin)
This is a complete business management system that includes accounting management, invoicing, order management, help desk with knowledgebase and support ticketing management system, CRM and many additional features.
(All In One Business Management Application Plugin For WordPress – Invoicing)
All In One Business Management Application supports multiple languages, is fully customizable and provides powerful tools like document management, notice board, and more.
For more details, go here}:
(iBilling – Accounting and Billing Software – WordPress Plugin)
iBilling is a scalable business software that lets you manage customer data and invoicing, track your company’s net worth and cash flow, send single-click payment reminders and payment confirmations, and lots more.
(iBilling – Accounting and Billing Software – Invoice)
It allows you to get paid faster by integrating with several online payment gateways.
For more details, go here}:
To benefit the most from using WordPress, we recommend choosing a theme specifically suited for accounting. Here is a look at some of the best themes themes available for accountancy businesses. With the themes below you can own a professional-looking accounting website within minutes and save hundreds to thousands of dollars on the cost of web design.
(Accounting Pro WP Theme)
This premium theme for WordPress is an inexpensive turn-key theme built for accountants and accounting firms. It’s a responsive theme with a drag-and-drop page-builder, offers several page templates, a custom menu feature, a content composer (gives you an improved WordPress editor), a sidebar manager, performs auto resizing for images, and lots more.
Accounting Pro can be customized by installing premium add-ons.
For more information about using this WordPress theme, go here:
(Accountancy – WordPress Theme)
Accountancy Theme has a variety of styles and layouts to help make your accounting site look and feel professional.
This fully responsive (mobile-friendly) theme includes a custom slider, a featured testimonial, it’s lightweight, search optimized, and fast loading. Accountancy provides what you need without bloating your theme with features you don’t need. Your purchase includes free updates and one year of support.
Go here to learn more this theme:
(Accounting Theme)
This premium WordPress theme includes a drag-and-drop builder that allows you to design your site any way you want. The theme also provides unlimited sidebars with custom widgets, four different types of headers, a custom admin panel, four color schemes, custom slider, three different blog types, and is responsive. Accountancy is a clean-looking, modern and fast loading theme.
More information:
(Kathryn WordPress Theme)
This premium theme was built specifically for accounting services. The theme allows you to use WordPress as a true CMS and offers multiple layouts, slider, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, a variety of color choices, is easy to use, search optimized, and is fully responsive. Although this theme could easily suit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy plugin and must be purchased separately from the Genesis Framework.
More info:
(Accounting WordPress Theme – Theme For WordPress)
Accounting WordPress Theme was created with the idea of professionalism within the accounting industry. It features an authoritative color scheme and layout elements designed specifically to make your accounting business website look professional while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s mobile-friendly and includes pages for your services, contact section with consultation requests (downloadable as CSV), testimonials section, and a blog.
Visit the theme website to learn more about using this WordPress theme:
(WP Advocate Theme)
This is a corporate theme specifically designed for professionals such as accountants and attorneys. Use the bundled images or upload your own. It also includes a custom post type for staff profiles and can also integrate with BeSpoke profile templates. It’s a clean and fast-loading theme.
Go here for more info:
(Divi WP Theme)
This premium WordPress theme is the most flexible theme in Elegant Themes‘ entire theme collection. You can create a professional site using the page builder or beautiful pre-made layouts. You can modify your layout as much as you need.
The builder transforms web elements into visual building blocks, allowing you to understand and change the structure of their pages without editing any code.
(Divi – Page Builder)
It comes with 40 content modules that you can drag and drop anywhere you want. It has bar counter, call to action, code, email optin, image, map, person, shop, social media follow, video, fullwidth image, fullwidth menu, fullwidth slider, and more.. Divi is responsive and fully customizable. Theme prices start at $69 per year and includes full access to 80+ beautifully-designed themes.
Go here for more info:
(The Corporation Theme)
This premium WordPress theme was developed specifically to create great-looking corporate sites.
This theme has a sleek page-based home page design with a prominent slider, blog design, 6 different color schemes, multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Theme prices start at $69 per year and includes full access to 80+ stunning themes.
To learn more about this theme, visit this site:
(Adviser Theme For WordPress)
This premium theme for WordPress was built specifically to help finance professionals build trust through clean design. It’s ideal for businesses that provide services such as investment advice or tax advice. The theme includes a recruitment page with hiring announcements and where to send applications, lease calculator, multiple shortcodes and widgets, and a drag-and-drop visual composer..
For more information, go here:
(Tax Help)
This premium theme was specifically developed for financial companies, tax and finance advisors, and businesses that offer tax assistance. It’s designed to showcase your services in a professional way and help establish your business reputation. It has a range of blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.
Visit this website to learn more this WordPress theme:
(Finance Business WP Theme)
This premium theme for WordPress was specifically designed for businesses that provide any type of financial service including consulting, tax help, insurance, finance, corporate, accounting, loans, and more. Finance Business includes a custom CMSMasters Visual Content Composer plugin. It also has around one hundred shortcodes that includes charts and financial content. It also includes the custom drag-and-drop composer, two premium sliders, page options, color management features, animated elements, and lots more.
To learn more about this theme, go here:
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
Hopefully, this article has helped you learn ways of improving your business online using WordPress.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now
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