In Part 1 of this article on ways to improve your accounting web presence, we provided in-depth information on the following topics:
- Challenges Accounting Businesses Face Online
- Online Opportunities For Accounting Services
- Your Website Pages
- Ways To Improve The Content On Your Website
In this section, we discuss more ways to grow your accounting services business online. Areas covered include:
- Ways To Improve Traffic
- Generate More Leads & Enquiries
- WordPress Plugins For Improving SEO, Creating Better User Engagement And Traffic Generation
To learn more about WordPress plugins and themes, go here:
- WP Plugins – The Easy Way To Enhance Your Blog’s Capability
- WordPress For Business – An Overview Of WP Themes
Ways To Improve Web Traffic Using WordPress
Web traffic is vital to your business growth. In this section, we discuss ways of improving your accounting or financial services business online with WordPress themes and plugins.
Optimizing Your Website For Search Engines Using WordPress
There are lots of ways that WordPress helps optimize your accounting or financial services website for search engines:
- Search Engine-Friendly URLs – WordPress lets you set the permalinks to use the title of the post.
- Tags – WordPress lets you specify the keywords that you want search engines to index your articles for.
- Post Categories – Add SEO-friendly categories for archiving and organizing your content.
- Post Excerpts – Set an excerpt that search engines will display.
- Images – title images used in your content with keywords for better search results.
- Internal Linking – WordPress has a built-in feature that allows you to easily create internal links
- Post Notification – WordPress can be set up to automatically notify other sites and directories the moment a new post is published on your website.
How To Improve SEO, Improve User Engagement And Generate More Visitors With Plugins
In addition to the built-in features of WordPress, there are quite a number of plugins for WordPress that will improve SEO, increase engagement and drive more web traffic to your site.
For example, you can install the plugins below to improve your SEO:
- Yoast SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress XML sitemap plugin (for search engines)
- Page-List – WordPress site map plugin
(A plugin like Yoast SEO can improve your SEO)
Other things you can do to improve your accounting or financial services website’s SEO, increase user engagement and drive more traffic to your website are to add a forum, newsletters, comments, and social features. Here are a few powerful plugins that can help:
- BuddyPress – BuddyPress helps you run a social networking community on your website.
- bbPress – bbPress lets you set up a discussion forum on WordPress.
- E-Newsletter – E-Newsletter lets you send professional email newsletters, track results and manage subscribers from your WP site.
- Disqus – use this plugin to power discussions and increases user engagement on your website.
- Social Media Feather – Add social buttons and features that allow visitors to share your content online to your pages and posts.
(WordPress users can easily add social sharing buttons to their site using free or inexpensive WordPress plugins)
Tips For Generating New Leads & Enquiries Using WordPress-Based Tools
This section explains how to improve your sales and generate leads and enquiries for your accounting business.
Add A Newsletter
Providing a newsletter is an excellent way to build a list of subscribers. It provides many benefits, like:
- Sends targeted traffic to your website
- Keeps your business at the forefront of your reader’s minds
- Keeps readers updated
- Provides you with a highly targeted marketing channel
- It’s a way to offer special services or products to a select audience
- Increases interaction
- Provides additional opportunities for your content to be shared around with others
An effective way to attract new subscribers to your email newsletter is to provide users with information of high value and give them a free gift in exchange for their personal details. This can be a handy guide, tips for handling finances, access to financial calculators, discount coupons, access to videos, contests, etc.
Provide Contact Forms
A contact form makes it easy and simple for readers to get in touch with you. Contact forms also allow visitors to report concerns, ask questions to specific departments, request a quote, and more.
A contact form provides several benefits and advantages including:
- Reduces spam
- Automated response
- Gives you control over what gets sent to you
- You can keep your email address private
- Can be added to any post or page
- Improves the professional look of your website
- Convenience for visitors
A popular contact form plugin for WordPress is Contact Form 7.
Contact Form 7
(Contact Form 7 WP Plugin)
This plugin is easy to install and configure and lets you create multiple contact forms to your posts and pages, customize the forms and the mail contents, add fields, and more.
International languages, Ajax-powered submissions, CAPTCHA, and Akismet spam filtering is also supported.
Something to consider is to add sections to your contact form so prospective clients can choose the department they want to contact. This ensures that visitors get the comment to the right person.
Maps
Adding maps to your site helps your visitors and clients find you.
Adding maps (e.g. Google Maps) to your WordPress site also provides many benefits, such as:
- Maps help to improve local SEO
- Visitors can find you more easily
- Display location of events
(Adding a map to your site helps your visitors and clients find you)
Some of the more popular map plugins for WordPress include:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
WordPress Plugins & Themes For Improving Search Engine Optimization, Better User Engagement And Traffic Generation
Financial WordPress Plugins
WordPress lets you add a number of plugins to your site to immediately add a range of practical tools for users. Here are just some of these:
Calculator Pro Calculators
(Calculator Pro Calculators – WordPress Plugin)
This plugin provides a free collection of over 400 calculators that you can provide to users on your website and embed into your posts, pages, or sidebars using shortcodes. The plugin also supports internationalization
Most of the calculators aren’t focused specifically on accounting, but there are a few for:
- Mortgage
- Loans
- CD
- Credit
- And many more
For more details, go here}:
Show Stock Quotes
(Show Stock Quotes)
This free plugin gives you a widget that displays a number of different stock quotes per portfolio. You can display as many widgets as you want.
(Show Stock Quotes Plugin – Stock Portfolio)
For more details, go here}:
Custom Stock Ticker
(Custom Stock Ticker Plugin)
With this plugin you can add custom stock tickers to any page, post, or sidebar using shortcodes.
Custom Stock ticker provides loads of customizable features. Choose from built-in themes or customize these yourself to match your website. You can also create custom stocks for specific categories.
Appearance customizations include width, height, scrolling speed, background color, opacity, number of stocks displayed simultaneously, font family, font size, text color, etc.
For more details, go here}:
Finance Calculator
(Finance Calculator)
This free plugin lets users calculate indicative repayments online. This is a great financial tool for calculating repayments on auto loans, property loans, or any other large loan.
(Finance Calculator – Loan Calculators)
This plugin also contains an application form that will send a notification message to the email address you specify.
Other features of this plugin include showing payment protection, calculating 12 to 60 months loans and creating a form that can be placed in any page or post.
For more details, go here}:
WP-Invoice
(WP-Invoice Plugin)
WP-Invoice is ideal for WordPress users with clients to bill.
WP-Invoice lets you integrate billing into WordPress. You can send out itemized invoices, set up recurring billing and expand plugin functionality with both free and premium add-ons that let you manage business, accept electronic signatures, create PDF versions of invoices, provide quotes, create checkout forms, and more.
The plugin ties into your WordPress user management database to keep track of your clients and their information, and integrates with PayPal, Authorize.net, Stripe, 2Checkout, USAePay, and several others.
Plugin features include adding custom payments and charges, adding pre-defined line items and discounts, quickly viewing invoice status and progression, easily filtering and finding invoices, showing invoice receipts and invoice history, creating notification email templates, viewing reports (collected vs uncollected invoices, valuable clients and top grossing line items), and more..
For more details, go here}:
All In One Business Management Application
(All In One Business Management Application)
This complete business management solution includes accounting management, invoicing, order management, helpdesk with ticketing management system, CRM and many more features.
(All In One Business Management Application – WordPress Plugin – Invoicing)
The plugin supports different languages, is fully customizable and provides additional tools like document management, notice board, and more.
For more details, go here}:
iBilling – Accounting And Billing Software
(iBilling – Accounting and Billing Software Plugin For WordPress)
This is a scalable business software that lets you manage customer data and invoices, track your company’s net worth and cash flow, and lots more.
(iBilling – Accounting and Billing Software Plugin For WordPress – Invoice)
iBilling Accounting and Billing Software allows you to get paid faster by integrating with several online payment gateways.
For more details, go here}:
Financial Themes For WordPress
To benefit the most from using WordPress to grow your business online, we recommend choosing a theme specifically suited for accounting businesses. Here is a list of some of the best themes themes available for accountancy firms. These themes allow you to have a professional-looking accounting website within minutes and save hundreds to thousands of dollars on the cost of website design.
Accounting Pro
(Accounting Pro WordPress Theme)
This is a turn-key theme designed for accountants and accounting firms. It’s responsive, has a drag-and-drop page-builder, offers several page templates, custom menus, a content composer (gives you an improved WordPress editor), a sidebar manager, performs auto resizing for images, and lots more.
Accounting Pro can be expanded through premium add-ons.
For more information, go here:
Accountancy
(Accountancy – WordPress Theme)
This one has a variety of styles and layouts that helps make your accounting site look and feel professional.
It includes a custom slider, a featured testimonial section, and more. It’s lightweight, search engine optimized, fast loading, and fully responsive. It provides the features you need without bloating your theme. The cost of purchasing includes free updates and 1 year of support.
For more details about using this theme, visit this website:
Accounting
(Accounting WordPress Theme)
Accounting Theme includes a drag-and-drop builder that allows you to design your website any way you want. It also has unlimited sidebars with custom widgets, four different types of headers, a custom admin panel, different color schemes, a custom slider, 3 blog types, and is responsive. Accountancy looks clean and modern and is fast to load.
Go here for more info:
Kathryn
(Kathryn WordPress Theme)
Kathryn is created specifically for accounting businesses. It allows you to use WordPress as a true content management system and comes with multiple layouts, slider, multiple sidebars, author boxes for single or multiple bloggers, various color options, is easy to use, search optimized, and is responsive. Although it could easily suit any profession you want it to, it builds a great looking accounting theme. It includes a license for the Soliloquy plugin and is a separate purchase from the Genesis Framework.
Go here for more details:
Accounting WordPress Theme
(Accounting WordPress Theme – WP Theme)
This premium theme for WordPress was developed to enhance professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., is designed specifically to make your accounting business site look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive and includes pages for your accounting services, contact details section with consultation requests (downloadable as CSV), testimonials, and a blog.
Go here for more info:
WP Advocate
(WP Advocate Theme)
This is a free corporate theme built specifically for professional service providers such as accountants and attorneys. You can use the theme’s bundled images or upload your own. It also includes a custom post type for employee profiles and can also integrate with BeSpoke profile templates. It’s a clean-looking and fast-loading theme.
Visit the theme website to learn more about this theme:
Divi
(Divi Theme For WordPress)
Divi is one of the most flexible themes in Elegant Themes‘ entire collection of WordPress themes. You can create a unique, professional site using its page builder or pre-made layouts. You can modify your layout to your heart’s content.
Divi’s page builder transforms elements into visual building blocks, allowing you to understand and easily redesign the structure of their web pages without touching any code.
(Divi – WordPress Theme – Flexible Page Builder)
Divi comes with 40 content modules that you can drag and drop anywhere you want. These include audio player, call to action, circle counter, divider, gallery, map, person, sidebar, social media follow, text, fullwidth code, fullwidth portfolio, fullwidth slider, and more.. Divi is responsive and completely customizable. Prices start at $69 per year and includes access to all professional themes.
For more information about using this theme, go here:
The Corporation
(The Corporation Theme)
The Corporation WordPress Theme from Elegant Themes was specifically developed to make corporate websites look great.
The Corporation has a sleek and professional page-based home page design with a eye-catching slider. It also has a blog design and features that toggle on and off. It has six color schemes. It also comes with multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Themes start at $69 per year and includes access to over 80 themes.
More information:
Adviser
(Adviser Theme For WordPress)
This theme was specifically designed to help finance industry professionals build trust online with a clean business design. It’s ideal for those that provide services like investing or tax help. The Adviser theme includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.
More info:
Tax Help
(Tax Help Theme)
Tax Help Theme was specifically built for financial companies, tax and finance advisors, and businesses that provide tax assistance. This theme is designed to showcase your services professionally to help grow your business reputation. It provides different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.
To learn more about this WordPress theme, go here:
Finance Business
(Finance Business WP Theme)
This premium theme was built specifically for firms that provide any type of financial service including tax help, consulting, corporate, finance, insurance, loans, accounting, and more. It includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that includes charts and financial content, custom drag-and-drop composer, two premium sliders, page settings, color management features, animations, and a whole lot more.
More info:
Avada
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
We hope that you have found this article on WordPress plugins that can improve SEO, improve user engagement and generate more web traffic helpful.
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