The ability to track visitor behavior is extremely important to the success of your business online.
The saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening when visitors arrive on your website, how can you get better results?
Website users have looked for useful methods to track and understand user behavior since websites were first introduced. From simple counters that track the number of visitors, to powerful analytical software like Google Analytics that provide incredible information.
Knowing user behaviour is very important for a successful marketing strategy, not only because it enables you to understand what visitors are doing so you can better your results, but testing also confirms that past user behaviour is the best predictor of future behavior. More reliable, in fact, than demographics.
While the ability to understand statistical details like how many web users are checking out your web site, what pages they are coming and leaving from, how long they are remaining on your site for, keywords searched, page views, referring websites, etc …, is vitally important, wouldn’t it be great to track precisely what users are clicking on, where on your site they are staying the longest time on, what links they are clicking on, what areas of your site visitors are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this easy and possible. Website heat maps can be used to analyze areas on a website page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of web analytics and session replay software technologies.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking with session replays to your collection of key site analysis tools using an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that works with WordPress and that lets you record your site users’ complete journey and creates instant heatmaps showing precisely where users are clicking and where they are scrolling throughout your web pages.
HeatMapTracker application also enables you to record every move your visitors make.
Go here to learn more: HeatMapTracker
Benefits
The better you know how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully benefiting from your website, such as confusing site navigation elements, or disruptive ads. As the website owner, you can guide your users to perform certain actions, such as join a newsletter or clicking on certain links.
Although Google Analytics has an overlay feature that can show you which links on your web page are being clicked, a heatmap can show you any clicks that users make on your page, whether these are links or not. This is an important difference because if a heat map analysis reveals that readers are clicking on a graphic element which they suppose to be a link, but turns out not to be a hyperlinked image, you would be able to easily change this by adding a link to the image, or make it absolutely clear to your users that the image is not linked.
In short, heat maps are one of the most useful ways to test your site design, measure how readable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to monitor user behavior on your site:
Capture Everything Users Do On Your Web Site
HeatMap Tracker records every browsing session on your website, enabling you to record all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The application allows you to self-host the technology, giving you no-limit session recordings and playbacks.
Lifetime Upgrades And Enhancements
There is a one-off investment to buy the application, which then entitles you to receive unlimited updates and future enhancements.
Additional software benefits include:
- Improve Site Usability: By seeing how visitors experience your site, you can identify issues that prevent users from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing About User Behaviour: The screen video playbacks of your visitors’ browsing sessions allow you to know exactly what takes place on your web pages. Screen overlays let you know exactly which elements users click on, where they are drawn to most on your website, how long they stay on a particular spot, how quickly they navigate down your site and more! No more guesses or hoping … just factual data of what goes on when visitors land on your website.
- Increase Online Sales: HeatMapTracker helps you improve user interaction with your business, which increases your sales and conversion rates. There are many ways to achieve this and we’ll list a few of these in the “Tips” section later in this review.
Features
Heat Map Tracker includes many features for WordPress users. Here are just a few of these:
- Fast and simple to install and implement. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors look at and see how far down the page your users scroll as an average of how long your website and/or sales copy can retain their attention. HeatMapTracker lets you analyze every single user experience to see how users are interacting with your website or particular pages on the site.
- Unlimited visitor screen captures and session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can spy on users on your pages for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your users are gravitating towards and how they interact with each page’s content, allowing you to spend more time on pages that visitors are more interested in. You can also see regional location data of all visitors and discover which part of the world they are coming from.
Additional software features:
The table below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials plugin users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your site to improve your results:
- Understand what’s working (i.e. where users click) and what’s not working (where users are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these are links to somewhere else?
- Get useful data on ways to improve your landing pages, signup forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experiments to improve your landing page’s “first impression”, or optimize the impact of the landing page’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify if any content section needs to be inserted, changed, or taken out.
- Create “before” and “after” comparison reports for digital marketing services.
- Test if users tend to click images vs buttons versus text links, and how particular user segments engage within your site.
- Analyze suspected website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a respected online marketer with a solid reputation for delivering great product quality and support. The member download area contains video instructions for installing and setting up the software.
Software Pricing
HeatMapTracker comes in three editions:
- Basic License – Single use only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 domains. Price = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web agencies. Price = $497.00 One-off payment.
Note: Pricing details of the HeatMapTracker software depends on whether there are any promotions or limited-time specials being offered. Currently, the product retails for the prices shown above. This may or may not be the actual pricing charged by the plugin seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services like Google Analytics can give you some important metrics on things such as the number of people arriving on your pages, how they find it and what they do during their visits. However, to really gain an insight into how your web site and your content is helping your visitors to connect with your digital presence, then a heatmap analytics software application can be a very practical way to do so.
We recommend that you consider getting a copy of Heat Map Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to increase sales of your products or services.
To learn more, visit the software website: Heat Map Tracker – Real-Time Click-Tracking & Heat Map Tracking Plugin
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