Being able to track the behavior of visitors on your website or blog is most important to your online success.
The adage “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening on your web site, how can you know what areas of your site need to be improved?
Website users have been searching for ways to track and understand visitor behaviour since web sites were first created. From simple counters that track the number of visitors, to sophisticated and powerful statistical tracking software like Google Analytics and other applications that deliver detailed data.
Analyzing visitor behaviour is vitally important for the success of your online business strategy, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown that previous user behaviour is the best predictor of future behavior. More reliable, in fact, than demographics.
Although the ability to track statistical information such as the number of web visitors are coming to your site, which pages they are landing on and leaving from, how long they are remaining on your website for, which keywords are being searched for, page views, referring pages, etc …, is highly important, wouldn’t it also be fantastic to track exactly what visitors are reading, where on your site they are navigating around in, what hyperlinks they are clicking on, what areas of the page they are reading, and more?
Fortunately, heatmap technology makes this possible. Website heatmaps can be used to locate areas in a web page most frequently scanned by web visitors. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress-powered site, then you can easily add heat map tracking and recorded session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other web applications) and that lets you record your web site visitors’ complete journey and creates instant heat maps showing where users click and where they are scrolling throughout your site content.
The HeatMapTracker application enables you to look over the shoulders of everyone who visits your site.
To learn more about the script go here: Heat Map Tracker
Benefits
The more information you have about how your readers are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully engaging with your site, like unclear navigation layouts, or disruptive ads. As a site owner, you can help your site visitors to complete certain actions, such as joining your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature which can show you what links on your web page users are clicking, a heatmap will also display any clicks that users make on your page, whether these are links or not. This is important because if a heat map report reveals that visitors are clicking on an image that they think is a link, but turns out not to be a link, you would be able to quickly change this by adding a link to the image, or let your readers know that the image is just a design element.
Heat maps, therefore, can be one of the best ways to test the design of your website, assess how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track visitor behavior on your web site:
Observe Everything Users Do On Your Web Pages
HeatMapTracker creates a playback video of every visitor movement on your web site, allowing you to observe all page clicks, eye-tracking and page scrolling.
Complete Control Without Limitations
The script is hosted on your own server, giving you no limits on session recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-off investment to purchase the HeatMapTracker software, which then entitles you to receive unlimited software updates and all future enhancements for free.
Some additional benefits of the HeatMap Tracker software include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can uncover problem areas that prevent users from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behaviour: The screen video playbacks of your visitors’ sessions show you precisely what is taking place on your web site. Overlays let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they hover on a particular section, how far they travel down your content and more! No more guessing or assuming wrongly … just real intel of what happens when users explore your web site.
- Increase Online Sales: HeatMapTracker lets you improve visitor engagement with your business, which improves online sales and conversions. There are many ways to achieve this and we present a few of these in the “Tips” section further below.
Features
HeatMapTracker provides many features for site owners. Here are just a few of these:
- Fast and simple to install and configure. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time on and measure how far down your product pages your visitors scroll as a measure of the length of time your content can engage them for. The software lets you analyze every single visitor action to see how they are interacting with your website or certain pages on the website.
- Unlimited session recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can measure user sessions on your website for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for each project. You can easily see the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that users care about. You can also review regional demographic data of your visitors and discover where they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and comments plugin users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Discover what works (i.e. where users click) and what’s not working (where visitors aren’t clicking). For example, are people watching your videos? Are they clicking on graphic elements thinking that they may be linking to another destination?
- Get useful data on ways to optimize your landing pages, sign-up forms, memberships, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” experiments to improve your site’s visitor impact, or optimize the impact of the landing page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether any new content should be added, modified, or deleted.
- Produce “before” and “after” case studies for online marketing services.
- Compare if visitors prefer to click on images versus buttons vs text links, and how specific user segments interact with your site.
- Investigate confirmed website security issues or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for delivering robust product quality and product support. The product download area contains video tutorials for installing and configuring the software.
Product Cost
HeatMap Tracker comes in three editions:
- Basic License – Licensed for one domain. Cost = $197.00 One-time.
- Professional License – Installs on up to ten websites. Price = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Price = $497.00 Single Payment.
Note: The price of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this content was published. This may not be the actual price set by the plugin seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price here:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services such as Google Analytics can give you some important metrics on things such as the number of people landing on your pages, how they are finding it and what they do whilst visiting your web pages. However, to truly gain a deep understanding into how your web site and its content is being used by your visitors to connect with your digital presence, then a heat map analytics application can be a very practical way to do this.
We suggest getting a license of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, visitor engagement and to get more online sales.
For full details, visit the software website: HeatMap Tracker – Live Click-Tracking And Heat Map Tracking Software
***