The ability to track, monitor and understand the behavior of visitors and users on your website or blog is most important to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as always. If you don’t know what is going on on your website, then how can you know what areas of your website can be improved?
Business owners have looked for ways to track and analyze what is happening since web sites first appeared. From basic tracking counters, to very sophisticated statistical tracking tools like Google Analytics which can record and display incredible key data.
Tracking user behaviour is vitally important for the success of your digital marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also confirms that past user behaviour is the best predictor of future behaviour. Better, in fact, than demographics.
Although the ability to analyze statistical information such as the number of web users are checking out your web site, which pages they are coming and leaving from, how long they are staying on your website for, what terms people are searching for, page views, referring pages, and so on, is extremely useful, wouldn’t it be great to track precisely what visitors are clicking on, where on your pages they are navigating around in, what links they are clicking on, which areas of your site visitors are most interested in, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps are used to locate areas of a website page that online visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking and recorded session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress and that visually tracks your website visitors’ complete journey and creates instant heatmaps showing where users are clicking and where they are scrolling throughout your site.
HeatMapTracker software allows you to look over the shoulders of everyone who visits your site.
For more details go here: Heat Map Tracker
Benefits
The more accurate data you have about how your visitors are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the exact challenges that have been preventing your site visitors from fully benefiting from your website, such as confusing navigation elements, or disruptive design elements. As a site owner, you can encourage your readers to complete certain actions, such as opt into a newsletter or clicking on specific links.
While Google Analytics has an overlay feature that can give you an idea of what links on a page users are clicking, a heatmap can reveal any clicks that users are making on your site, whether they are actual links or not. This is important because if a heatmap analysis reveals that users are clicking on an image which they think is a link, but happens to not be a link, you can easily remedy this by adding a link to the image, or let your visitors know that the image is not a link.
In short, heatmaps can be one of the best methods to test the design of your website, measure how navigatable your content is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor visitor behaviour on your website:
Observe Everything Users Do On Your Site
HeatMapTracker lets you record every browsing session on your website, allowing you to observe all page clicks, eye-tracking and page scrolls.
Complete Control With No Limitations
The script allows you to self-host the technology, giving you unlimited visitor recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time investment to purchase the software, which then entitles you to receive unlimited upgrades and all future enhancements.
Some additional benefits of the HeatMap Tracker software include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web pages, you can spot issues that prevent visitors from taking desired actions and improve your sales process.
- Stop Guessing About Visitor Behavior: The screen video playbacks of your visitors’ browsing sessions let you know exactly what takes place on your web site. Click overlays let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they stay in a particular section, how fast they navigate down your site and more! No more guessing or assuming wrongly … just real evidence of what takes place when people land on your web site.
- Increase User Engagement: Heat Map Tracker helps you increase visitor interaction with your business, which improves your sales and conversions. There are many ways to achieve this and we present a few of these in the “Tips” section later in this review.
Features
HeatMap Tracker includes many great features for WordPress users. Here are just some of these:
- Fast and easy to install and set up. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your pages visitors look at and measure how far down the page your users scroll as a benchmark of the length of time your sales message can keep them interested. HeatMapTracker lets you study each and every visitor session to see how they are interacting with your website or particular pages on your website.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can spy on visitor sessions on your pages for one day, a few weeks, one month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for all projects. You can quickly see the top pages your users are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that your visitors are more interested in. You can also view regional demographics of your visitors and discover where they are visiting from.
Additional software features:
The table below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and comments users have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your web site to improve your results:
- Understand what’s working (i.e. where visitors are clicking) and what doesn’t work (where users aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements thinking that these lead to another location?
- Get useful information on ways to refine your landing pages, signup forms, memberships, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” experiments to improve your home page’s visitor impact, or maximize the impact of your home page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify whether a section of the content needs to be inserted, redesigned, or removed.
- Produce “before” and “after” case studies for web services.
- Analyze if visitors tend to click images versus buttons vs text links, and how specific user segments engage within your website.
- Confirm confirmed site security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering great product quality and support. The member download area includes video instructions for installing and configuring the software.
Product Pricing
Heat Map Tracker comes in 3 separate versions:
- Basic License – Allows you to install on one website. Cost = $197.00 One-time.
- Professional License – Licensed for up to 10 sites. Cost = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser session replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web development agencies. Cost = $497.00 One-off payment.
Note: Current pricing for this product depends on whether there are any promotions or limited-time specials being offered. The price shown above was current at the time this review was written. This may or may not be the actual pricing charged by the product seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price here:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics can give you some great data on things such as the number of people visiting your site, how they are finding it and what they do during their visits. However, if you want to truly gain a deep understanding into how your site and your content is helping your visitors to connect with your business online, then a heatmap analytics service can be a very practical way to do this.
We suggest getting a license of HeatMapTracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for increasing sales of your products or services.
For more information, visit the software website: HeatMapTracker – Live ClickTracking And HeatMap Tracker
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