Being able to track, monitor and view the behavior of visitors and users on your site is absolutely vital to your online success.
The old saying ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening when visitors arrive on your website, how will you get better results online?
Business owners have looked for practical methods to track and understand what is happening since websites were first introduced. From basic tracking counters, to powerful and sophisticated analytical software like Google Analytics which can capture incredibly granular key measurements.
Learning about user behaviour is very important for the success of your marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been shown over and over that past visitor behavior is the best way to predict future behaviour. It’s an even more more reliable predictor in fact, than knowing demographics.
Although the ability to see statistical details such as how many web users are coming to your site, which pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, page views, referring websites, and so on, is vitally essential, wouldn’t it also be useful to know precisely what users are clicking on, where on your site they are navigating through for the longest time, which hyperlinks they are clicking on, what areas of your page they are pausing to read more about, and more?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps can be used to review areas in a web page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay software technologies.
If you own a WordPress site, then you can easily add heatmap tracking with recorded visitor session replays to your collection of key online analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress (and other applications) and that lets you visually track your web site visitors’ entire session and generates instant heat maps showing exactly where users are clicking and where they scroll throughout your site.
HeatMapTracker application enables you to track every action your users make.
Learn more here: HeatMapTracker
Benefits
The better you know how your users are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully accessing your site, such as unclear site navigation layouts, or disruptive design elements. As the site owner, you can help your readers to perform certain actions, such as opting into a newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature which can show you what links on a web page are being clicked, a heat map will show you any clicks that visitors are making on your page, regardless of whether these are links or not. This is an important benefit because if a heatmap report reveals that users are clicking on a graphic element which they suppose to be a link, but happens to not be a hyperlinked image, you can quickly remedy this by adding a link to the image, or let your users know that the image is just a visual element.
Heat maps, therefore, are one of the best methods to test the design of your site, assess how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track visitor behavior on your web site:
Observe Everything Visitors Are Doing On Your Website
The script creates a video of every visitor movement on your site, enabling you to see all clicks, eye-tracking and page scrolling.
Full Control Without Limitations
The script allows you to self-host the technology, giving you unlimited session recording and playbacks.
Free Updates & Enhancements
There is a one-off investment to purchase the software, which entitles you to receive unlimited upgrades and future enhancements for free.
Some additional script benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web site, you can spot challenges that prevent users from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behavior: The screen video playbacks of your visitors’ sessions reveal exactly what is taking place on your site. Heat Maps let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they hover in a specific section, how far and quickly they scroll down your content and more! No more guesses or assuming wrongly … just accurate evidence of what goes on when users explore your web site.
- Increase Website Sales: HeatMapTracker lets you increase visitor interaction with your site, which improves your sales and conversion rates. There are many ways to do this and we’ll discuss several of these in the “Tips” section later in this review.
Features
HeatMapTracker offers many great features for WordPress users. Here are just some of these:
- Quick and simple to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and monitor how far down your sales or product pages your users scroll down to as an indicator of the length of time your content can engage them for. Heat Map Tracker lets you study every single user session to help you learn how they are interacting with your website or some pages on the website.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can measure visitor sessions on your site for 1 day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can easily see which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on the content that visitors are more interested in. You can also monitor regional location data of all visitors and see which part of the world they are coming from.
Additional features:
The table below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and feedback customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your results:
- Understand what works (i.e. where people click) and what doesn’t work (where visitors aren’t going to). For example, are users watching your videos? Are they clicking on images thinking that they may be links to somewhere else?
- Get insights on how to refine your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experimentation to improve your landing page’s visitor impact, or maximize the impact of your landing page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a page element could be inserted, reworked, or deleted.
- Create “before” and “after” comparison reports for digital marketing services.
- Compare if visitors prefer to click images versus buttons vs text links, and how particular user segments engage within your site.
- Investigate potential website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust products and product support. The members area includes video instructions for installing and setting up the software.
Software Pricing
HeatMap Tracker comes in three editions:
- Basic (Single) License – Licensed for one website. Cost = $197.00 One-off payment.
- Professional License – Licensed for up to 10 websites. Cost = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web service providers. Cost = $497.00 One-time.
Note: The cost to purchase HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin is being retailed for the pricing shown above. This may not be the actual pricing set by the software seller when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price:
Additional Software Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics can give you some useful data on things such as how many people are finding your site, how they are finding it and what they do during their visits. However, if you want to really gain a deep understanding into how your website and your content is being used by your visitors to engage with your digital presence, then a heatmap analytics service can be extremely useful.
We suggest getting a copy of HeatMapTracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to make more web sales.
To learn more, check out the software here: HeatMap Tracker – Real-Time Click-Tracking And Heat Map Tracking Software
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