The ability to track and see the behavior of visitors on your website is very important to the success of your digital presence.
The business adage ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is going on on your website, then how will you improve your results online?
Business owners have looked for practical ways to track and understand visitor behaviour since web sites were first invented. From simple tracking counters, to very powerful statistical tracking software like Google Analytics and other applications that can track and display detailed key information.
Measuring user behaviour is vitally important for the success of your website, not only because it allows you to understand what visitors are doing so you can better your results, but research also proves that past user behaviour is the best indicator of future behavior. Better, in fact, than visitor demographics.
While the ability to track key information such as the number of visitors are checking out your site, which pages they are landing on and leaving from, how long they are staying on your site for, keywords searched, page views, referring pages, etc …, is vitally useful, wouldn’t it also be excellent to be able to know precisely what visitors are reading, where on your site they are navigating through, what links they are clicking on, what areas of your page visitors are reading, and more?
Fortunately, heatmap technology makes this possible. Web heatmaps are used to locate areas of a web page most frequently scanned by web visitors. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress-powered website, then it’s easy to add heat map tracking and video session replays to your arsenal of key online analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress and that lets you record your site users’ every movement and creates instant heatmaps showing where users click and where they are scrolling throughout your pages.
HeatMapTracker software also allows you to look over the shoulders of every person who comes to your site.
More info: Heat Map Tracker
Benefits
The better you know how your visitors engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully benefiting from your website, such as unclear navigation elements, or distracting adverts. As a site owner, you can guide your readers to complete certain actions, such as opting into a newsletter or click on certain links.
While Google Analytics has its overlay feature which can give you an idea of which links on a web page are being clicked, a heatmap can reveal any clicks that visitors are making on your site, regardless of whether they are actual links or not. This is an important difference because if a heatmap report reveals that readers are clicking on a graphic element which they suppose to be a link, but happens to not be a link, you could quickly change this by adding a link to the image, or make it crystal clear to your visitors that the image is not a link.
In short, heat maps are one of the most useful ways to test your site design, assess how navigatable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor user behavior on your site:
See Everything Visitors Do On Your Web Pages
HeatMapTracker lets you record every visitor session on your website, allowing you to capture all clicks, eye-tracking and page scrolling.
Complete Control With No Restrictions
The script allows you to self-host the technology, giving you unrestricted recordings and playbacks.
Unlimited Upgrades & Enhancements
There is a one-time cost to purchase the application, after which you are then entitled to receive free updates and all future enhancements.
Some additional benefits include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they navigate your web pages, you can spot problems preventing visitors from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing Visitor Behavior: The video playbacks of your users’ sessions allow you to see exactly what is taking place on your website. Heat Maps let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they stay in a particular location, how far and quickly they navigate down your pages and more! No more guesses or hoping … just pure metrics of what takes place when visitors land on your web pages.
- Increase Online Sales: HeatMapTracker helps you improve visitor engagement with your business, which creates better sales and conversions. There are a number of ways to achieve this and we’ll go over several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker offers many features for website owners. Here are just a few of these:
- Fast and easy to install and set up. Ready to go in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors spend more time reading and see how far down your sales or product pages your users scroll as a benchmark of how long your site can keep them engaged. Heat Map Tracker lets you analyze each and every user action to see how users interact with your site or certain pages on the site.
- Unlimited session screen captures and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can capture users on your website for one day, a few weeks, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can quickly view which pages your users are moving towards and how they are interacting with each page’s content, allowing you to invest more time on the content that users are more interested in. You can also review regional location data of your visitors and discover where they are coming from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your results:
- Learn what’s working (i.e. where people are clicking) and what doesn’t work (where people aren’t clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that they may link to somewhere else?
- Get ideas on ways to improve your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” tests to improve your landing page’s “first impression”, or optimize the impact of the home page’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify if any new content could be inserted, modified, or deleted.
- Create “before” and “after” case studies for web-related services.
- Test whether users tend to click on images vs buttons vs text links, and how specific user segments interact with your website.
- Diagnose suspected website security issues or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable product quality and customer support. The product download area contains video tutorials for installing and configuring the software.
Product Licensing Pricing
HeatMap Tracker comes in 3 versions:
- Basic License – Single license only. Cost = $197.00 One-time.
- Professional License – Allows you to install on up to ten websites. Cost = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, browser recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web marketing service providers. Price = $497.00 One-off payment.
Note: The cost to purchase the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin is being retailed for the amounts shown above. This may not be the actual price charged by the product author when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services like Google Analytics can provide you with great data on things such as how many people are landing on your pages, how they are finding it and what they are doing whilst on your website. However, to really gain a deep understanding into how your web site and your content is helping your visitors to interact with your business online, then a heat map analytics service can be extremely practical.
We recommend that you consider buying a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and for generating more sales of your products or services.
For full details, visit the software website: HeatMapTracker – Live Click-Tracking & Heat Map Tracking Software
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