The ability to track, monitor and understand the behavior of visitors on your website is extremely important to the success of your digital presence.
The management saying ”you can’t manage what you don’t measure” is as true in the digital age as ever. If you don’t know what is going on on your website, then how can you improve your online results?
Businesses have looked for ways to track and understand visitor behaviour since web sites were first created. From simple counters that track visitor numbers, to very sophisticated and powerful analytical software like Google Analytics and other applications that can record and let users see granular information.
Knowing visitor behavior is vitally important for a successful digital business, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that previous consumer behaviour is the best predictor of future behavior. Better, in fact, than knowing visitor demographics.
Although the ability to understand valuable metrics such as the number of unique web visitors are landing on your website, which pages they are arriving on and departing from, how long they are staying on your site for, keywords searched, page views, referring websites, and so on, is vitally useful, wouldn’t it also be useful to know precisely what users are reading, where on your site they are visiting the longest period on, what links they are clicking on, which parts of the site visitors are pausing on, and more?
Fortunately, heatmap technology makes this easy and possible. Web heat maps can be used for displaying areas of a web site page that web visitors scan most frequently. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay software technologies.
If you own a WordPress-powered website, then you can easily add heatmap tracking and recorded session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you track your site users’ every movement and generates live heatmaps showing where they click and where they are scrolling throughout your web site.
The HeatMapTracker analytics tool lets you capture every click your users make.
For more details, visit the software site here: HeatMapTracker
Benefits
The better you know how your readers are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your visitors from fully benefiting from your site, such as unclear site navigation layouts, or distracting ads. As a website owner, you can help your users to complete certain actions, such as sign up to a newsletter or click on specific links.
While Google Analytics has its overlay feature which can show you what links on a page visitors are clicking, a heat map can also reveal any clicks that users are making on your site, whether these are links or not. This is important because if a heatmap analysis helps you discover that users are clicking on an image which they suppose to be a link, but turns out not to be a hyperlinked image, you can quickly fix this by adding a link to the image, or let your visitors know that the image is just a graphic.
Heatmaps, therefore, can be one of the most useful ways to test the design of your website, see how readable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behaviour on your website:
Capture Everything Visitors Are Doing On Your Site
Heat Map Tracker creates a video of every visitor movement on your site, allowing you to see all clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The application is self-hosted, giving you no limits on session recording and playbacks.
Free Upgrades And Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive unlimited updates and new features for life.
Some additional benefits of the HeatMap Tracker script include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your website, you can identify challenges that prevent visitors from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing Visitor Behavior: The video playbacks of your users’ sessions show you exactly what is happening on your site. Screen overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they choose to stay in a specific spot, how far they scroll down your pages and more! No more guessing or making wrong assumptions … just factual information of what goes on when people come to your website.
- Increase Website Sales: Heat Map Tracker lets you improve visitor engagement with your site, which increases your sales and conversion rates. There are many ways to achieve this and we’ll go over several of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker provides many unique features for WordPress users. Here are just a few of these:
- Fast and easy to install and implement. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors spend more time view and monitor how far down your sales or product pages your visitors scroll as a benchmark of how long your site can retain their attention. HeatMapTracker lets you study every single user action to help you understand how they are interacting with your site or particular pages on the website.
- Unlimited visitor recording and visitor session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can capture user sessions on your pages for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can quickly view which pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving content that your visitors care about. You can also analyze regional demographics of all visitors and discover which part of the world they are visiting from.
Additional features:
The table below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your website to improve your results:
- Understand what works (i.e. where users click) and what’s not working (where users aren’t clicking). For example, are people watching your videos? Are they clicking on images assuming that they may be linking to another destination?
- Get actionable data on how to optimize your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” tests to improve your home page’s “first impression”, or optimize the impact of your landing page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a page element should be added, changed, or deleted.
- Create “before” and “after” comparison reports for web-related services.
- Test whether users prefer to click images versus buttons versus text links, and how specific user segments engage with your site.
- Confirm confirmed site security threats or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering reliable product quality and customer support. The product download area contains video instructions for installing and configuring the software.
Software Price
Heat Map Tracker is available in three different editions:
- Basic (Single) License – Single domain only. Price = $197.00 One-time.
- Professional License – Installs on up to 10 domains. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Price = $497.00 One-off payment.
Please Note: The cost to purchase the product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin retails for the pricing shown above. This may or may not be the actual pricing set by the plugin author when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing information:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services like Google Analytics can provide you with great data on things such as the number of people landing on your website, how they are finding it and what they are doing whilst on your site. However, if you want to truly gain an insight into how your website and its content is helping your visitors to engage with your business online, then a heat map analytics application can be a great way to do this.
We recommend getting a license of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to get more online sales.
For more information, check out the software here: HeatMap Tracker – Live ClickTracking And HeatMap Tracking Software
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