The ability to understand the behavior of visitors on your website or blog is most important to the success of your digital business.
The old business management adage ”you can’t manage what you can’t measure” is as true in the digital economy as ever. If you don’t know what is happening on your site, how can you know what aspects of your website need to be improved?
Website users have looked for smart tools to track and analyze visitor behaviour since websites first appeared. From basic tracking counters, to powerful and sophisticated analytical software like Google Analytics that can deliver very rich information.
Knowing visitor behavior is important for a successful online business strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been proven over and over that past user behaviour is the most reliable way to predict future behavior. It’s an even better predictor, in fact, than visitor demographics.
Although the ability to monitor valuable information such as the number of web visitors are coming to your website, what pages they are arriving on and departing from, how long they are staying on your website for, which keywords people are searching for, average page views, referring pages, and so on, is vitally useful, wouldn’t it also be excellent to be able to view precisely what users are reading, where on your pages they are visiting the longest for, what hyperlinks they are clicking on, what areas of the content visitors are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps have been used to help locate areas of a web site page that visitors scan most frequently. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay software.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software application that is compatible with WordPress and that visually tracks your web site visitors’ complete session and generates instant heat maps showing precisely where they click and where they scroll on your web site.
HeatMapTracker application also allows you to see your site from your visitor’s perspective.
For more details, visit the software site here: HeatMap Tracker
Benefits
The more information you have about how your visitors are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your prospects from fully engaging with your site, such as confusing navigation layouts, or distracting banner ads. As a website owner, you can encourage your visitors to complete certain actions, such as opting into a newsletter or clicking on certain links.
Although Google Analytics has an overlay feature which can show you which links on a web page are being clicked, a heatmap will also show you any clicks that visitors make on your site, regardless of whether these are links or not. This is an important benefit because if a heatmap report helps you discover that visitors are clicking on a graphic element which they imagine to be a link, but happens to not be a link, you can quickly remedy this by linking the image to the destination URL your visitors are trying to get to, or let your visitors know that the image is not a link.
In short, heat maps are one of the most useful ways to test your site design, see how navigatable your site is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to track user behaviour on your web site:
Record Everything Users Do On Your Website
Heat Map Tracker creates a video of every browsing movement on your web site, enabling you to view all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control Without Limitations
The application allows you to self-host the technology, giving you no limits on session recordings and pageviews.
Free Updates And Enhancements
There is a one-off cost to own the HeatMapTracker software, after which you are then entitled to receive unlimited updates and enhancements.
Some additional benefits of the script include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can identify difficulties that prevent users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing Visitor Behaviour: The screen video recordings of your visitors’ browsing sessions let you observe exactly what is happening on your web site. Overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they browse on a particular location, how far they travel down your site and more! No more guessing or assuming wrongly … just real data of what happens when people explore your website.
- Increase Website Sales: HeatMap Tracker helps you increase visitor engagement with your site, which improves online sales and conversions. There are many ways to achieve this and we’ll present several of these in the “Tips” section further below.
Software Features
HeatMapTracker offers many great features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and see how far down your product pages your visitors read down to as an indicator of the length of time your site can engage them for. The software lets you study every single user session to help you understand how users interact with your website or particular pages on the site.
- Unlimited visitor recording and session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can capture visitor sessions on your site for 1 day, one week, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily view the top pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on the content that users care about. You can also access regional demographic data of all visitors and see which part of the world they are coming from.
Additional features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and comments that plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your business:
- Discover what works (i.e. where users are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are people watching your videos? Are they clicking on graphic elements thinking that these lead to somewhere else?
- Get ideas on how to refine your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of your home page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a section of the content should be included, changed, or deleted.
- Produce “before” and “after” comparison reports for digital services.
- Test whether users tend to click images versus buttons vs text links, and how specific user segments interact with your site.
- Review confirmed site security issues and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing great products and customer support. The member download area includes video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker is available in 3 different editions:
- Basic (Single) License – Allows you to use on 1 site. Price = $197.00 One-off payment.
- Professional License – Installs on up to ten sites. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Cost = $497.00 Single Payment.
Please Note: Price details for the Heat Map Tracker product depends on whether there are any promotions or limited-time special offers. The pricing above was correct at the time this article was published. This may or may not be the actual pricing set by the plugin developer when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services like Google Analytics can provide you with good metrics on things such as the number of people coming to your pages, how they are finding it and what they do during their visits. However, to truly gain a real-time understanding into how your site and its content is helping your visitors to engage with your business online, then a heatmap analytics tool can be extremely practical.
We suggest getting a copy of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your site’s user-experience, visitor engagement and to make more online sales.
For more information, visit the software website here: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracking Plugin
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