Being able to track and monitor the behavior of visitors and users on your web site is very important to your online success.
The management saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is going on on your site, how can you know what needs to be improved?
Website users have looked for ways to track and understand what visitors are doing in their web pages since web sites were first invented. From simple counters that track the number of visitors, to powerful analytical tools like Google Analytics that can provide very detailed key metrics.
Knowing user behavior is very important for the success of your digital marketing and content strategy, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that previous user behavior is the best way to predict future behavior. It’s an even better indicator, in fact, than demographics.
Although being able to track key metrics such as the number of unique visitors are arriving on your website, which pages they are entering and exiting, how long they are remaining on your website for, keywords searched, page views, referring pages, etc …, is extremely useful, wouldn’t it also be excellent to track precisely what visitors are reading, where they are navigating through for the longest period of time, which links they are clicking on, what areas of the page visitors are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Website heatmaps are used to analyze areas on a web site page that visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your collection of key website analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress (and other web programs) and that lets you visually track your web site visitors’ complete session and generates live heat maps that show exactly where they click and where they scroll on your website.
HeatMapTracker software also enables you to look over the shoulders of everyone who visits your web site.
Learn more about the analytics tool here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your users are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the specific barriers that prevent your visitors from fully benefiting from your site, such as unclear site navigation elements, or distracting design elements. As the site owner, you can encourage your users to perform certain actions, such as opt into your newsletter or clicking on certain links.
Although Google Analytics has its overlay feature that can give you an idea of what links on a web page visitors are clicking, a heatmap will also display any clicks that visitors make on your page, regardless of whether they are actual links or not. This is a significant difference because if a heat map analysis reveals that users are clicking on a graphic element that they imagine to be a link, but turns out not to be a hyperlinked image, you can quickly remedy this by adding a link to the image, or make it absolutely clear to your users that the image is not a link.
In short, heat maps can be one of the best ways to test the design of your site, measure how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor user behavior on your website:
Monitor Everything Visitors Do On Your Site
HeatMapTracker creates a playback video of every browsing session on your website, enabling you to record all clicks, eye-tracking and scrolls.
Full Control With No Limitations
The software is self-hosted, giving you no restrictions on recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-off investment to purchase the HeatMapTracker software, which entitles you to receive unlimited software upgrades and new features for free.
Some additional benefits of the HeatMapTracker application include the following:
- Improve User Experience: By seeing how visitors navigate your site, you can discover difficulties preventing visitors from taking desired actions and improve visitor engagement.
- Stop Guessing About User Behaviour: The screen video recordings of your users’ sessions reveal precisely what takes place on your web site. Heatmaps let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they browse on a specific section, how far and quickly they scroll down your pages and more! No more guesses or making wrong assumptions … just factual evidence of what goes on when visitors visit your web site.
- Increase Visitor Engagement: HeatMap Tracker lets you improve user engagement with your business, which increases your sales and conversion rates. There are a number of ways to do this and we discuss several of these in the “Tips” section later in this review.
Software Features
HeatMapTracker offers many unique features for website owners. Here are just some of these:
- Quick and easy to install and implement. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and measure how far down your sales or product pages your users scroll as an indicator of the length of time your site or content can keep them engaged. Heat Map Tracker lets you analyze each and every user session to see how they interact with your website or particular pages on the web site.
- Unlimited session recording and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can measure visitor sessions on your pages for one day, a week or two, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on improving content that your visitors are more interested in. You can also see regional demographic data of your visitors and see where they are visiting from.
Additional features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that plugin customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the many ways you can use HeatMap Tracker on your site to improve your results:
- Discover what’s working (i.e. where visitors are clicking) and what’s not working (where people are not going to). For example, are users watching your videos? Are they clicking on graphic elements believing that these may be linking to somewhere else?
- Get useful information on how to refine your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” experimentation to improve your home page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a section of your content should be inserted, edited, or taken out.
- Create “before” and “after” case studies for digital marketing services.
- Analyze if visitors tend to click on images versus buttons vs text links, and how particular user segments interact within your website.
- Troubleshoot potential website security issues and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing exceptional product quality and support. The product download area contains video tutorials for installing and setting up the software.
Software Price
HeatMapTracker is available in three versions:
- Basic (Single) License – Licensed for one website. Price = $197.00 Single Payment.
- Professional License – Use on up to 10 websites. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Cost = $497.00 One-off payment.
Please Note: The cost to purchase HeatMap Tracker depends on whether there are any promotions or limited-time special offers. Presently, the plugin is selling for the amounts shown above. This may not be the actual price charged by the product author when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services such as Google Analytics can provide you with great data on things such as the number of people landing on your site, how they are finding it and what they do whilst on your web site. However, if you want to truly gain an insight into how your web site and your content is helping your visitors to interact with your business online, then a heatmap analytics tool can be very practical.
We recommend that you consider getting a copy of HeatMap Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your website’s user-experience, visitor engagement and to increase sales of your products or services.
For complete details, visit the software website here: HeatMapTracker – Live Click-Tracking And HeatMap Tracker
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