The ability to track and monitor visitor behavior is very important to your online success.
The management adage “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is going on on your website, how will you know what needs to be improved?
Business owners have been looking for ways to track and analyze user behavior since web sites first appeared. From basic counters that track visitor numbers, to very powerful statistical tracking software like Google Analytics that record granular measurements.
Measuring user behavior is important for a successful website, not only because it enables you to understand what visitors are doing so you can better your results, but testing also shows that past consumer behaviour is the most reliable indicator of future behaviour. More reliable, in fact, than knowing demographics.
While the ability to track statistical information like how many unique web users are landing on your website, which pages they are landing on and leaving from, how long they are remaining on your website for, what keywords are being searched for, unique page views, referring sites, etc …, is vitally useful, wouldn’t it be excellent to be able to view exactly what users are reading, where on your site they are visiting the longest time on, what hyperlinks they are clicking on, what areas of the page visitors are most intrigued about, and so on?
Fortunately, heat map tracking technology makes this easy. Website heat maps have been used to analyze areas in a web site page that online visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytics and session replay software.
If you own a WordPress website, then it’s easy to add heat map tracking and session replays to your collection of key site analysis tools using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress and that lets you visually record your site users’ movements and generates live heatmaps showing exactly where users click and where they are scrolling throughout your site content.
The HeatMapTracker analytics tool also lets you look over the shoulders of everyone who visits your site.
Go here to learn more: Heat Map Tracker
Benefits
The better you know how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully benefiting from your site, like confusing navigation layouts, or disruptive banner ads. As a site owner, you can encourage your users to perform certain actions, such as join your newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature that can show you which links on a web page are being clicked, a heatmap can also reveal any clicks that visitors make on your page, whether these are links or not. This is important because if a heat map analysis reveals that visitors are clicking on a graphic element which they imagine to be a link, but turns out not to be a link, you could easily remedy this by linking the image to the destination URL your users are trying to get to, or make it perfectly clear to your readers that the image is not a link.
Heatmaps, therefore, are one of the best ways to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to track visitor behaviour on your website:
Monitor Everything Users Are Doing On Your Web Site
Heat Map Tracker lets you record every user browsing movement on your site, enabling you to monitor all which links and buttons are being clicked, eye-tracking and scrolls.
Complete Control With No Restrictions
The software is hosted on your own server, giving you no-limit recordings and playbacks.
Free Upgrades And Enhancements
There is a one-time investment to buy the application, after which you are then entitled to receive unlimited script upgrades and all future enhancements for free.
Some additional benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your web site, you can spot problems preventing visitors from progressing to the end of your sales funnel and reach your site benchmarks.
- Stop Guessing About User Behavior: The video playbacks of your visitors’ sessions allow you to observe precisely what is happening on your site. Click overlays let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they browse on a particular location, how quickly they travel down your pages and more! No more guessing or making wrong assumptions … just accurate metrics of what takes place when people move around your web pages.
- Increase User Engagement: HeatMapTracker lets you increase user engagement with your business, which increases your sales and conversion rates. There are many ways to achieve this and we discuss a few of these in the “Tips” section further below.
Software Features
Heat Map Tracker provides many features for website owners. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors spend more time view and monitor how far down your sales pages your users scroll down to as a benchmark of how long your website and/or sales copy can engage them for. The software lets you review and analyze every single visitor session to help you see how they interact with your website or some pages on the web site.
- Unlimited session recording and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can capture users on your website for 1 day, a week or two, a month, or even more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for each project. You can easily view which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on the content that your users care about. You can also monitor regional demographic data of your visitors and see which part of the world they are visiting from.
Additional features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials plugin customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Discover what works (i.e. where visitors click) and what doesn’t work (where visitors aren’t clicking). For example, are users engaging with your videos? Are they clicking on images thinking that these link to somewhere else?
- Get useful information on ways to refine your landing pages, signup forms, memberships, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” experiments to improve your site’s “first impression”, or maximize the impact of the home page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any content section should be included, edited, or taken out.
- Create “before” and “after” comparison reports for digital marketing services.
- Analyze if visitors tend to click images vs buttons versus text links, and how specific user segments interact with your web site.
- Investigate confirmed website security threats or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a recognized online marketer with a solid reputation for delivering reliable product quality and product support. The members area contains video instructions for installing and setting up the software.
Software Cost
HeatMap Tracker is available in 3 versions:
- Basic (Single) License – Use on 1 website. Cost = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to 10 sites. Cost = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web marketing service providers. Cost = $497.00 One-off payment.
Please Note: Pricing details of this product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price when this content was written. This may or may not be the actual pricing charged by the software seller when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services like Google Analytics provide useful metrics on things such as how many people are visiting your site, how they are finding it and what they are doing whilst visiting your web pages. However, to really gain deep knowledge into how your web site and its content is helping your visitors to interact with your business online, then a heatmap analytics software tool can be a great way to do this.
We recommend that you consider buying a license of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to increase your sales of your products or services.
For complete details, check out the software here: HeatMap Tracker – Live ClickTracking & HeatMap Tracking Plugin
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