The ability to track and see visitor behavior is extremely important to the success of your business online.
The old management adage “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is going on on your website, then how will you improve your results?
Business owners have been looking for accurate ways to track and analyze what is happening since websites were first created. From basic tracking counters, to sophisticated and powerful statistical tracking software like Google Analytics and other applications that can track and display detailed information.
Analyzing user behavior is important for a successful digital presence, not just because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that previous user behavior is the most reliable predictor of future behaviour. It’s an even better predictor, in fact, than knowing consumer demographics.
Although being able to monitor statistical data like how many web visitors are visiting your website, what pages they are landing on and leaving from, how long they are staying on your website for, keyword searches, page views, referring sites, etc …, is extremely essential, wouldn’t it be great to be able to view precisely what visitors are clicking on, where on your site they are navigating through for the longest time periods, which links they are clicking on, what areas of the site visitors are pausing on, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Website heatmaps have been used to locate areas in a web site page that online visitors scan most frequently. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay software technologies.
If you own a WordPress-powered site, then it’s easy to add heat map tracking with recorded session replays to your collection of essential business analysis tools using an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that lets you track your site visitors’ entire journey and generates instant heat maps showing where users click and where they are scrolling throughout your web site.
HeatMapTracker analytics tool also enables you to capture every action your visitors make.
Learn more here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your users are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that are preventing your prospects from fully accessing your site, like unclear navigation elements, or disruptive design elements. As the website owner, you can encourage your visitors to perform certain actions, such as join your newsletter or clicking on certain links.
Although Google Analytics has an overlay feature that can give you an idea of what links on a page users are clicking, a heatmap will display any clicks that visitors make on your page, whether these are links or not. This is a significant difference because if a heatmap report helps you discover that readers are clicking on a graphic element which they suppose to be a link, but happens to not be a hyperlinked image, you can quickly fix this by linking the image to the page your users are trying to get to, or let your visitors know that the image is not a hyperlink.
In short, heatmaps can be one of the most useful ways to test your site design, assess how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your website:
Observe Everything Visitors Are Doing On Your Web Site
HeatMapTracker creates a video of every visitor session on your web site, enabling you to capture all clicks, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The software is hosted on your own server, giving you no-limit session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time investment to own the application, after which you are then entitled to receive unlimited updates and added features for free.
Some additional benefits of the HeatMapTracker application include:
- Improve Your Marketing: By seeing how visitors navigate your web pages, you can spot problems preventing users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About User Behaviour: The screen video playbacks of your visitors’ browsing sessions show you exactly what takes place on your site. Heat Maps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse in a particular section, how fast they navigate down your site and more! No more guesses or assuming wrongly … just accurate information of what takes place when people visit your website.
- Increase Visitor Engagement: Heat Map Tracker lets you improve visitor interaction with your business, which creates better sales and conversion rates. There are many ways to do this and we’ll discuss a number of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker includes many features for WordPress users. Here are just some of these:
- Fast and simple to install and set up. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors spend more time reading and observe how far down your page your users scroll as an average of how long your web copy can keep them interested. HeatMapTracker lets you review and analyze every single user action to see how visitors interact with your site or particular pages on your website.
- Unlimited visitor recording and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can measure visitor sessions on your site for a few days, a couple of weeks, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded sessions the heat map analytics software has recorded for each project. You can quickly view which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that your users care about. You can also analyze regional demographic data of all visitors and learn where they are visiting from.
Additional software features:
The image below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and comments that users have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Discover what’s working (i.e. where visitors click) and what’s not working (where visitors are not going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that these may be links to somewhere else?
- Get useful data on ways to refine your landing pages, signup forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” testing to improve your landing page’s “first impression”, or maximize the impact of your landing page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if an element on your page should be inserted, edited, or deleted.
- Create “before” and “after” case studies for digital services.
- Test if visitors tend to click images versus buttons versus text links, and how specific user segments engage within your web site.
- Review potential site security problems or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing exceptional product quality and product support. The member download area contains video instructions for installing and configuring the software.
Product Licensing Pricing
HeatMap Tracker comes in three editions:
- Basic License – Single license only. Cost = $197.00 One-time.
- Professional License – Allows you to install on up to ten sites. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing agencies. Price = $497.00 Single Payment.
Note: Pricing for the Heat Map Tracker product depends on whether there are any promotions or limited-time specials being offered. Presently, the software retails for the prices shown above. This may or may not be the actual pricing charged by the plugin seller when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services such as Google Analytics can provide you with very useful information on things such as the number of people finding your website, how they are finding it and what they do during their visits. However, to really gain deeper insights into how your website and its content is helping your visitors to interact with your business online, then a heat map analytics service can be extremely useful.
We recommend that you consider getting a license of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to make more sales.
For more details, check out the software here: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracking Software
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