Being able to track and see visitor behavior is absolutely important to the success of your business online.
The old saying “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is going on on your site, how will you improve your online results?
Website users have been searching for ways to track and understand what is happening since websites were first introduced. From simple counters that track visitors, to very powerful and sophisticated statistical tracking software like Google Analytics and other applications which record and let users see granular information.
Understanding user behaviour is vitally important for a successful digital business, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that previous visitor behaviour is the most reliable way to predict future behaviour. Better, in fact, than visitor demographics.
Although the ability to see valuable data like how many unique visitors are checking out your site, which pages they are coming and leaving from, how long they are staying on your site for, keywords searched, page views, referring websites, etc …, is highly essential, wouldn’t it be fantastic to be able to view precisely what users are reading, where they are staying the longest time on, which hyperlinks they are clicking on, which areas of the content visitors are most intrigued about, and so on?
Fortunately, heat map tracking technology makes this easy. Web heatmaps can be used to analyze areas on a web page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of web analytic software and session replay software.
If you own a WordPress site, then you can easily add heatmap tracking with recorded session replays to your collection of key website analysis tools with a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress and that visually tracks your site users’ movements and generates live heat maps that show precisely where they are clicking and where they are scrolling on your web site.
The HeatMapTracker software enables you to track every action your visitors make.
For more details go here: HeatMap Tracker
Benefits
The more information you have about how your visitors interact with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully benefiting from your site, like unclear site navigation layouts, or distracting ads. As the website owner, you can encourage your site visitors to complete certain actions, such as opting into your newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature that can give you an idea of what links on your web page are being clicked, a heatmap will also display any clicks that visitors make on your page, regardless of whether they are actual links or not. This is important because if a heat map report helps you discover that readers are clicking on an image that they think is a link, but turns out not to be a link, you can quickly fix this by linking the image to the page your visitors are trying to get to, or make it perfectly clear to your readers that the image is just a graphic.
In short, heat maps can be one of the best methods to test the design of your site, measure how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor visitor behavior on your site:
Monitor Everything Visitors Do On Your Site
The software records every browsing session on your web site, enabling you to record all page clicks, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The script is hosted on your server, giving you unlimited session recording and pageviews.
Unlimited Upgrades And Enhancements
There is a one-time investment to purchase the script, which then entitles you to receive unlimited software upgrades and new features for life.
Additional benefits of the Heat Map Tracker software include the following:
- Improve Site Usability: By seeing how visitors navigate your web pages, you can identify obstacles that prevent users from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing Visitor Behaviour: The video playbacks of your users’ browsing sessions reveal exactly what takes place on your website. Heat Maps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they hover in a specific location, how quickly they scroll down your content and more! No more guesses or making wrong assumptions … just factual intel of what takes place when visitors land on your web site.
- Increase User Engagement: HeatMapTracker lets you improve visitor interaction with your site, which creates better online sales and conversions. There are many ways to achieve this and we discuss several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many features for website owners. Here are just a few of these:
- Fast and easy to install and implement. Ready to use in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and see how far down your product pages your visitors scroll as a measure of the length of time your site can keep them engaged. Heat Map Tracker lets you study every single visitor session to help you see how visitors are interacting with your website or certain pages on your web site.
- Unlimited session recording and session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can spy on users on your pages for 1 day, 1 week, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded visitor sessions the heat map analytics software has recorded for all projects. You can quickly view the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving content that users care about. You can also review regional demographic data of all visitors and learn which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and feedback plugin users have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your site to improve your business:
- Understand what works (i.e. where users are clicking) and what doesn’t work (where users aren’t going to). For example, are visitors engaging with your videos? Are they clicking on images thinking that these may be linking to another destination?
- Get insights on how to refine your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” experimentation to improve your home page’s visitor impact, or maximize the impact of your landing page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if any content should be added, modified, or removed.
- Create “before” and “after” comparison reports for web services.
- Analyze whether users tend to click images vs buttons vs text links, and how particular user segments interact with your site.
- Review suspected website security weaknesses and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing reliable product quality and product support. The product download area includes video instructions for installing and configuring the software.
Software Cost
HeatMapTracker is available in three versions:
- Basic License – Use on one site. Cost = $197.00 One-off payment.
- Professional License – Installs on up to ten websites. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, browser session replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Cost = $497.00 One-time.
Please Note: Current pricing for HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. Presently, the product sells for the prices shown above. This may or may not be the actual pricing set by the plugin developer when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services such as Google Analytics provide great metrics on things such as the number of people landing on your website, how they are finding it and what they are doing whilst on your website. However, to really gain a deep understanding into how your web site and its content is helping your visitors to interact with your business online, then a heat map analytics application can be a great way to do this.
We recommend purchasing a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to generate more online sales.
For full details, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracking Plugin
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