The ability to track visitor behavior is absolutely vital to the success of your business online.
The old management adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is going on on your web pages, how will you know what needs to be improved?
Business owners have been looking for ways to track and understand what is happening since websites were first introduced. From basic tracking counters, to sophisticated analytical software like Google Analytics which capture incredibly granular measurements.
Learning about visitor behaviour is vitally important for the success of your business, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that previous user behavior is the best indicator of future behaviour. More reliable, in fact, than knowing consumer demographics.
Although being able to monitor key information such as the number of unique visitors are coming to your web site, what pages they are landing on and leaving from, how long they are remaining on your website for, keywords searched, average page views, referring web sites, and so on, is highly important, wouldn’t it also be fantastic to be able to view exactly what users are doing, where on your pages they are navigating around in, what links they are clicking on, what areas of your page visitors are mostly interested in, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps have been used to monitor areas in a web page most frequently scanned by visitors. Web heat maps are also often used alongside other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking and video session replays to your arsenal of essential online analysis tools with an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other programs) and that lets you record your site visitors’ movements and creates instant heatmaps showing where they click and where they scroll throughout your website.
HeatMapTracker analytics tool also enables you to track every action your visitors make.
More info: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more you know how your visitors are engaging with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully accessing your website, like confusing site navigation layouts, or distracting ads. As a site owner, you can guide your readers to perform certain actions, such as opt into a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature that can give you an idea of what links on a page visitors are clicking, a heatmap will reveal any clicks that users make on your page, whether these are actual links or not. This is an important benefit because if a heatmap report helps you discover that readers are clicking on a graphic element which they think is a link, but turns out not to be a link, you could easily edit this by adding a link to the image, or make it absolutely clear to your readers that the image is not a hyperlink.
In short, heatmaps are one of the best ways to test your site design, see how navigatable your site is and improve conversions.
Here are just some of the benefits of using Heat Map Tracker to monitor user behavior on your web site:
Observe Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker records every user browsing movement on your web site, enabling you to monitor all page clicks, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The script is hosted on your own server, giving you no-limit recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off investment to purchase the HeatMapTracker software, which entitles you to receive free upgrades and enhancements.
Some additional software benefits include:
- Improve Site Usability: By seeing how visitors use your web site, you can identify challenges preventing users from taking desired actions and reach your site goals.
- No More Guessing User Behaviour: The screen video recordings of your users’ sessions show you precisely what is taking place on your web pages. Screen overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they choose to stay in a specific area, how far they scroll down your content and more! No more guessing or hoping … just pure metrics of what goes on when people visit your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you improve visitor interaction with your business, which improves your online sales and conversions. There are many ways to do this and we’ll present a few of these in the “Tips” section further below.
Features
HeatMapTracker includes many great features for site owners. Here are just a few of these:
- Quick and simple to install and implement. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time on and see how far down your page your users scroll as an indicator of how long your content can engage them for. Heat Map Tracker lets you study each and every visitor session to help you see how visitors interact with your website or some pages on your web site.
- Unlimited session recording and session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can capture visitors on your web pages for one day, one week, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can easily see which pages your users are moving towards and how they are interacting with the content on each page, allowing you to spend more time on the content that your users care about. You can also access regional demographics of all visitors and discover where they are coming from.
Additional software features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your site to improve your business:
- Understand what works (i.e. where users are clicking) and what’s not working (where people are not going to). For example, are people watching your videos? Are they clicking on images believing that these are links to another section?
- Get useful data on how to refine your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” experiments to improve your home page’s visitor impact, or maximize the impact of your site’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether any section of the content needs to be added, changed, or removed.
- Produce “before” and “after” case studies for online marketing services.
- Analyze whether users prefer to click on images vs buttons vs text links, and how specific user segments engage with your site.
- Review potential site security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing robust products and product support. The product download area contains video tutorials for installing and configuring the software.
Software Pricing
Heat Map Tracker is available in three separate versions:
- Basic (Single) License – Allows you to use on one site. Price = $197.00 One-time.
- Professional (Multiple) License – Installs on up to ten sites. Price = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heat maps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you want, create client accounts, and set up automated PayPal client invoicing, making it ideal for web service providers. Price = $497.00 One-off payment.
Note: The price of the product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the product is selling for the pricing shown above. This may or may not be the actual pricing charged by the plugin seller when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services like Google Analytics provide good information on things such as how many people are coming to your website, how they found it and what they are doing whilst on your web site. However, if you want to truly gain deeper insights into how your site and its content is helping your visitors to interact with your business online, then a heat map analytics software tool can be a great way to do so.
We suggest getting a license of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for generating more web sales.
For more details, visit the software website: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracking Software
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