The ability to track, monitor and view visitor behavior is absolutely vital to the success of your digital presence.
The old management saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening when visitors arrive on your web pages, then how will you get better results?
Business owners have looked for practical ways to track and analyze what visitors are up to on their web pages since web sites were first introduced. From basic counters that track the number of visitors, to very sophisticated analytical software like Google Analytics and other applications which can deliver detailed data.
Analyzing visitor behaviour is important for a successful marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that past visitor behaviour is the most reliable way to predict future behavior. It’s a more reliable indicator in fact, than knowing demographics.
Although the ability to analyze valuable data such as how many visitors are exploring your site, what pages they are arriving on and departing from, how long they are staying on your website for, keywords searched, page views, referring web sites, and so on, is extremely important, wouldn’t it be useful to know precisely what users are clicking on, where on your pages they are staying the longest period on, which hyperlinks they are clicking on, which areas of your page they are pausing to read more about, and so on?
Fortunately, heat map technology makes this easy and possible. Web heat maps can be used to pinpoint areas on a web site page that online visitors scan most frequently. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay software.
If you own a WordPress-powered website, then it’s easy to add heat map tracking and video session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that lets you record your website visitors’ complete journey and creates instant heat maps that show exactly where users click and where they are scrolling throughout your web pages.
HeatMapTracker software also enables you to see your site from your visitor’s point of view.
For more details, visit the software site here: HeatMapTracker
Benefits
The more accurate data you have about how your readers are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the exact barriers that have been preventing your prospects from fully benefiting from your site, such as unclear site navigation elements, or disruptive banner ads. As the website owner, you can help your users to complete certain actions, such as opting into your newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can give you an idea of which links on a web page users are clicking, a heat map can display any clicks that users are making on your site, regardless of whether these are links or not. This is important because if a heatmap report helps you discover that users are clicking on a graphic element that they imagine to be a link, but turns out not to be a hyperlinked image, you would be able to easily edit this by adding a link to the image, or let your users know that the image is just a graphic.
In short, heatmaps are one of the most useful methods to test your site design, see how navigatable your site is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track user behavior on your web site:
Capture Everything Users Do On Your Web Site
The script records every user browsing movement on your website, allowing you to see all page clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you unlimited session recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-off investment to own the application, after which you are then entitled to receive unlimited updates and future enhancements.
Some additional script benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your website, you can uncover obstacles preventing users from taking desired actions and correct these.
- Stop Guessing About Visitor Behavior: The video recordings of your users’ browsing sessions reveal precisely what is taking place on your site. Screen overlays let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they choose to stay on a specific section, how fast they navigate down your content and more! No more guessing or hoping … just accurate data of what goes on when people visit your web pages.
- Increase Online Sales: HeatMap Tracker helps you increase user engagement with your site, which improves online sales and conversions. There are a number of ways to achieve this and we go over several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker includes many great features for WordPress users. Here are just a few of these:
- Quick and easy to install and set up. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time view and observe how far down your sales pages your visitors read down to as a measure of the length of time your site can keep them engaged. HeatMapTracker lets you study each and every visitor experience to see how they interact with your site or some pages on your site.
- Unlimited visitor recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can measure visitors on your website for one day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can quickly view which pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on improving pages that users care about. You can also see regional demographics of your visitors and discover which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and feedback that customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what’s working (i.e. where visitors click) and what’s not working (where users are not going to). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that these may be links to another area of your site?
- Get useful information on ways to refine your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” testing to improve your site’s “first impression”, or optimize the impact of your site’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if any content could be included, changed, or deleted.
- Produce “before” and “after” case studies for digital marketing services.
- Compare whether users tend to click on images versus buttons versus text links, and how specific user segments engage within your web site.
- Diagnose suspected site security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for delivering robust products and customer support. The members area contains video tutorials for installing and configuring the software.
Software Price
Heat Map Tracker comes in three versions:
- Basic License – Single installation only. Cost = $197.00 One-off payment.
- Professional License – Installs on up to 10 sites. Cost = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the plugin on as many sites as you like, create client accounts, and set up automated PayPal client invoicing, making it ideal for web development service providers. Price = $497.00 Single Payment.
Please Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing shown above was current at the time this review was published. This may not be the actual price set by the software author when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics can provide great information on things such as how many people are visiting your pages, how they find it and what they are doing whilst on your web pages. However, to truly gain deeper insights into how your site and its content is being used by your visitors to connect with your business online, then a heatmap analytics service can be extremely practical.
We recommend that you consider purchasing a license of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to make more online sales.
For more details, check out the software here: Heat Map Tracker – Live Click-Tracking & Heat Map Tracker
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