The ability to track and monitor visitor behavior is extremely important to your online success.
The adage “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening when visitors arrive on your web pages, how would you know what areas need improving?
Businesses have been looking for ways to track and understand what is happening since websites first appeared. From simple tracking counters, to powerful and sophisticated analytical software like Google Analytics which can record an incredible amount of data.
Learning about visitor behaviour is important for a successful digital presence, not only because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown over and over that past visitor behavior is the best indicator of future behaviour. Better, in fact, than user demographics.
Although being able to track valuable data such as how many visitors are exploring your web site, which pages they are arriving on and departing from, how long they are remaining on your website for, keywords searched, unique page views, referring pages, etc …, is highly essential, wouldn’t it be great to know precisely what visitors are doing, where on your pages they are navigating around in, what hyperlinks they are clicking on, which areas of your page visitors are browsing, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Website heat maps can be used to locate areas in a website page that web visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay tools.
If you own a WordPress-powered website, then you can easily add heatmap tracking and session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other programs) and that lets you visually record your site users’ entire journey and generates live heatmaps showing where users click and where they scroll throughout your web pages.
HeatMapTracker analytics tool enables you to see your website from your visitor’s point of view.
For more details go here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your readers interact with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully benefiting from your website, such as unclear navigation layouts, or disruptive ads. As a website owner, you can guide your visitors to complete certain actions, such as opt into a newsletter or clicking on specific links.
Although Google Analytics has its overlay feature that can give you an idea of what links on a page visitors are clicking, a heatmap will also reveal any clicks that users make on your page, regardless of whether they are actual links or not. This is important because if a heatmap analysis reveals that visitors are clicking on a graphic element which they suppose to be a link, but is actually not a hyperlinked image, you could easily edit this by linking the image to the destination your users are trying to get to, or make it crystal clear to your readers that the image is not linked.
Heat maps, therefore, are one of the best methods to test your site design, assess how readable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behavior on your website:
Record Everything Visitors Are Doing On Your Website
Heat Map Tracker creates a playback video of every visitor movement on your website, enabling you to monitor all clicks, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The application allows you to self-host the technology, giving you unlimited session recording and pageviews.
Unlimited Updates And Enhancements
There is a one-time investment to own the software, which then entitles you to receive unlimited updates and all future enhancements.
Additional application benefits include the following:
- Improve Site Usability: By seeing how visitors use your website, you can discover issues preventing users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behaviour: The screen video playbacks of your users’ browsing sessions show you exactly what happens on your site. Heat Maps let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they browse on a particular area, how fast they scroll down your pages and more! No more guessing or hoping … just real information of what takes place when visitors navigate around your website.
- Increase Visitor Engagement: Heat Map Tracker helps you improve visitor interaction with your business, which increases your online sales and conversions. There are a number of ways to achieve this and we’ll discuss several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many features for WordPress users. Here are just a few of these:
- Fast and easy to install and implement. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and monitor how far down your sales or product pages your visitors scroll as an average of how long your website and/or sales copy can retain their attention. The software lets you analyze every single visitor experience to see how users interact with your site or specific pages on your site.
- Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can spy on visitor sessions on your website for a day, a week, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all recorded sessions Heat Map Tracker has recorded for each project. You can quickly see the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on the content that your visitors are more interested in. You can also see regional demographics of your visitors and discover which part of the world they are coming from.
Additional software features:
The chart below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and comments that users have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your results:
- Learn what’s working (i.e. where users are clicking) and what’s not working (where users are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that they may be links to another section?
- Get useful information on ways to optimize your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experiments to improve your website’s visitor impact, or optimize the impact of your landing page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether any section of your content could be inserted, redesigned, or taken out.
- Produce “before” and “after” case studies for web services.
- Test if visitors tend to click on images vs buttons versus text links, and how specific user segments engage with your site.
- Diagnose potential site security weaknesses and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a well-known online marketer with a solid reputation for providing exceptional products and product support. The product download area contains video tutorials for installing and setting up the software.
Product Price
Heat Map Tracker comes in 3 different editions:
- Basic License – Use on 1 website. Price = $197.00 One-off payment.
- Professional License – Licensed for up to ten sites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development agencies. Price = $497.00 One-off payment.
Please Note: Current pricing for Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the price when this article was written. This may not be the actual price set by the plugin seller when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services like Google Analytics provide very useful data on things such as the number of people finding your pages, how they find it and what they do whilst on your web site. However, if you want to really gain a deep understanding into how your web site and your content is helping your visitors to engage with your business online, then a heat map analytics application can be a very practical way to do so.
We suggest getting a license of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and to increase your sales of your products or services.
For complete details, visit the software website: HeatMapTracker – Live Click-Tracking And HeatMap Tracker
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