Being able to track visitor behavior is most important to your online success.
The old business adage ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is going on on your site, how can you know what elements of your web site need to be improved?
People have looked for ways to track and analyze what is happening since websites first appeared. From simple tracking counters, to powerful analytical software like Google Analytics which provide incredibly fine key information.
Tracking visitor behaviour is vitally important for a successful online business marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but research also shows that past consumer behavior is the best predictor of future behaviour. Better, in fact, than user demographics.
While being able to monitor valuable details such as how many unique web visitors are coming to your site, what pages they are arriving on and departing from, how long they are remaining on your website for, keyword searches, page views, referring web sites, and so on, is vitally useful, wouldn’t it also be fantastic to track precisely what visitors are doing, where they are staying the longest for, what hyperlinks they are clicking on, what areas of your content visitors are pausing to read more about, and so on?
Fortunately, heat map technology makes this possible. Website heatmaps can be used for displaying areas on a web site page that online visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay tools.
If you own a WordPress website or blog, then it’s easy to add heat map tracking and video session replays to your collection of key website analysis tools using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that works with WordPress (and other applications) and that lets you record your website users’ every movement and creates live heatmaps showing exactly where users click and where they are scrolling throughout your web pages.
HeatMapTracker application also lets you capture every move your users make.
More info: HeatMapTracker
Benefits
The better you know how your readers engage with your web site, the more you can improve your website’s user experience. Imagine knowing the exact issues that are preventing your prospects from fully accessing your site, like confusing navigation layouts, or distracting ads. As the website owner, you can encourage your users to complete certain actions, such as opt into a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can show you which links on a page users are clicking, a heat map can also show you any clicks that visitors make on your site, regardless of whether they are links or not. This is important because if a heatmap report reveals that readers are clicking on an image which they suppose to be a link, but turns out not to be a link, you can easily fix this by adding a link to the image, or make it crystal clear to your visitors that the image is not linked.
Heat maps, therefore, can be one of the best methods to test the design of your website, measure how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor user behaviour on your web site:
Monitor Everything Users Do On Your Web Pages
Heat Map Tracker lets you record every browsing movement on your web site, enabling you to monitor all page clicks, eye-tracking and page scrolling movement.
Full Control With No Limitations
The software is self-hosted, giving you no limits on session recordings and playbacks.
Free Upgrades & Enhancements
There is a one-time investment to buy the script, which then entitles you to receive unlimited upgrades and future enhancements.
Some additional benefits of the software include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your site, you can identify obstacles that prevent users from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behaviour: The screen video playbacks of your users’ browsing sessions show you exactly what is happening on your website. Heat Maps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they stay on a specific location, how far and quickly they scroll down your site and more! No more guesses or hoping … just pure intel of what takes place when people move around your web pages.
- Increase User Engagement: HeatMap Tracker helps you improve user engagement with your business, which increases your sales and conversions. There are a number of ways to achieve this and we present a number of these in the “Tips” section later in this review.
Features
Heat Map Tracker includes many features for WordPress users. Here are just some of these:
- Quick and easy to install and implement. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and see how far down your sales pages your visitors read down to as an indicator of the length of time your web copy can keep them interested. HeatMap Tracker lets you analyze every single visitor experience to see how they are interacting with your site or certain pages on the website.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can record users on your web pages for a few days, a week or two, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and all recorded user sessions the heat map analytics software has recorded for each project. You can quickly view which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving content that users are more interested in. You can also analyze regional demographics of all visitors and see which part of the world they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and comments customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Understand what’s working (i.e. where visitors click) and what’s not working (where people are not going to). For example, are visitors watching your videos? Are they clicking on images believing that these lead to another section?
- Get insights on how to refine your landing pages, sign up forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of the website’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether any new content needs to be included, rearranged, or deleted.
- Create “before” and “after” case studies for digital services.
- Test if users prefer to click images versus buttons vs text links, and how specific user segments engage within your site.
- Troubleshoot confirmed website security issues or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing exceptional product quality and support. The members area includes video tutorials for installing and configuring the software.
Software Pricing
Heat Map Tracker comes in 3 versions:
- Basic License – Installs on 1 site. Cost = $197.00 One-time.
- Professional License – Licensed for up to 10 sites. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web marketing agencies. Cost = $497.00 One-time.
Note: Pricing for the product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the price at the time this article was written. This may or may not be the actual pricing set by the plugin developer when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services like Google Analytics can provide great metrics on things such as the number of people finding your website, how they are finding it and what they are doing whilst visiting your web pages. However, to really gain deeper insights into how your website and your content is being used by your visitors to interact with your business online, then a heat map analytics service can be extremely practical.
We recommend that you consider purchasing a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for increasing your online sales.
To learn more, visit the software website: Heat Map Tracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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