Being able to track and see visitor behavior is absolutely important to the success of your business online.
The old management saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening on your web site, then how can you get better results online?
People have looked for ways to track and understand user behaviour since websites first appeared. From basic tracking counters, to very sophisticated analytical software like Google Analytics which provide granular key metrics.
Measuring visitor behavior is very important for a successful marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your results, but research also proves that past user behavior is the best way to predict future behavior. It’s a better predictor, in fact, than knowing demographics.
Although being able to analyze statistical data such as how many visitors are arriving on your site, which pages they are coming and leaving from, how long they are staying on your site for, keywords searched, average page views, referring pages, and so on, is highly essential, wouldn’t it also be useful to be able to know exactly what users are doing, where on your pages they are visiting the longest for, what hyperlinks they are clicking on, which areas of the page visitors are pausing to read more about, and so on?
Fortunately, heat map tracking technology makes this possible. Website heatmaps can be used to locate areas of a website page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other website programs) and that visually records your website users’ complete journey and generates live heatmaps that show where they are clicking and where they are scrolling throughout your web pages.
HeatMapTracker software also enables you to record every move your visitors make.
Go here to learn more about the software: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more you know how your users are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact challenges that are preventing your visitors from fully engaging with your website, like unclear site navigation layouts, or distracting banner ads. As a website owner, you can encourage your site visitors to perform certain actions, such as joining a newsletter or click on specific links.
While Google Analytics has its overlay feature that can show you which links on a web page are being clicked, a heat map can reveal any clicks that users make on your page, regardless of whether they are links or not. This is a significant difference because if a heat map analysis helps you discover that readers are clicking on a graphic element which they imagine to be a link, but is actually not a hyperlinked image, you would be able to quickly remedy this by adding a link to the image, or make it clear to your users that the image is not a hyperlink.
Heat maps, therefore, are one of the most useful ways to test your site design, assess how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behaviour on your website:
See Everything Users Are Doing On Your Web Pages
The software captures every browsing movement on your web site, enabling you to view all page clicks, eye-tracking and scrolls.
Complete Control With No Restrictions
The script is hosted on your server, giving you no-limit session recording and playbacks.
Unlimited Updates & Enhancements
There is a one-time investment to purchase the script, after which you are then entitled to receive unlimited updates and enhancements.
Additional benefits include:
- Improve Your Marketing: By seeing how visitors navigate your web site, you can identify challenges that prevent users from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing User Behavior: The video recordings of your users’ sessions reveal precisely what is happening on your web pages. Click overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they hover on a particular spot, how far and quickly they travel down your content and more! No more guessing or making wrong assumptions … just real metrics of what takes place when users move around your web pages.
- Increase Online Sales: HeatMap Tracker lets you improve user engagement with your business, which improves sales and conversions. There are a number of ways to do this and we discuss a few of these in the “Tips” section further below.
Software Features
Heat Map Tracker includes many great features for web site owners. Here are just a few of these:
- Quick and easy to install and configure. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors spend more time view and see how far down your product pages your users scroll as a measure of how long your site can keep them engaged. HeatMapTracker lets you study every single user session to see how they interact with your site or specific pages on your website.
- Unlimited session screen captures and user session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can capture users on your website for one day, a few weeks, a month, or more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for each project. You can easily see the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving pages that visitors care about. You can also review regional demographics of your visitors and see which part of the world they are visiting from.
Additional features:
The image below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and feedback customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your business:
- Understand what works (i.e. where users click) and what doesn’t work (where people are not going to). For example, are users engaging with your videos? Are they clicking on images thinking that these may be linking to somewhere else?
- Get insights on how to refine your landing pages, signup forms, shopping cart, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get practical information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- conduct “above the fold” testing to improve your site’s visitor impact, or maximize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify if any section of the content could be inserted, reworked, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Test if visitors prefer to click on images versus buttons versus text links, and how particular user segments interact within your website.
- Troubleshoot potential website security weaknesses or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a well-known internet marketer with a solid reputation for delivering exceptional product quality and customer support. The member download area contains video instructions for installing and setting up the software.
Product Pricing
HeatMap Tracker comes in three different versions:
- Basic (Single) License – Allows you to install on one domain. Price = $197.00 One-off payment.
- Professional License – Use on up to ten websites. Cost = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heat maps, session replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development service providers. Cost = $497.00 Single Payment.
Please Note: Pricing details of the HeatMap Tracker product depends on whether there are any promotions or limited-time special offers. The above reflects the pricing when this article was published. This may or may not be the actual price charged by the product seller when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics provide important information on things such as the number of people coming to your site, how they found it and what they do whilst visiting your web pages. However, if you want to really gain a deep understanding into how your site and your content is being used by your visitors to connect with your digital presence, then a heatmap analytics tool can be very useful.
We suggest purchasing a license of HeatMapTracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and for generating more sales.
To learn more, visit the software website: Heat Map Tracker – Real-Time ClickTracking And HeatMap Tracking Plugin
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