The ability to track, monitor and view visitor behavior is absolutely vital to your online success.
The business management saying “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is going on on your web site, then how would you know what needs to be improved?
Business owners have been searching for useful ways to track and understand what users are up to on their web pages since websites first appeared. From basic tracking counters, to very powerful and sophisticated statistical tracking tools like Google Analytics that deliver an exceptional amount of key measurements.
Learning about user behaviour is very important for a successful web site, not only because it enables you to understand what visitors are doing so you can better your results, but research also shows that previous user behavior is the best way to predict future behavior. It’s a better indicator, in fact, than knowing demographics.
While being able to track statistical information such as the number of web users are exploring your site, which pages they are entering and exiting, how long they are staying on your website for, which terms are being searched for, unique page views, referring websites, and so on, is highly useful, wouldn’t it also be useful to be able to view precisely what visitors are clicking on, where on your pages they are visiting the longest for, what links they are clicking on, what parts of the page they are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this easy. Website heat maps have been used to analyze areas on a web site page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of web analytics and session replay software technologies.
If you own a WordPress web site, then it’s easy to add heatmap tracking and recorded user session replays to your arsenal of essential online analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that works with WordPress and that visually records your site users’ complete journey and creates live heat maps showing precisely where users are clicking and where they are scrolling throughout your web site.
The HeatMapTracker analytics tool allows you to look over the shoulders of everyone who visits your web site.
Learn more here: HeatMapTracker
Benefits
The better you know how your visitors interact with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully benefiting from your site, such as unclear navigation layouts, or distracting design elements. As a website owner, you can encourage your site visitors to complete certain actions, such as opting into a newsletter or clicking on certain links.
While Google Analytics has an overlay feature which can show you what links on your page users are clicking, a heat map can show you any clicks that visitors make on your site, regardless of whether these are actual links or not. This is important because if a heatmap report reveals that readers are clicking on a graphic element which they think is a link, but turns out not to be a link, you could quickly change this by linking the image to the page your readers are trying to get to, or let your visitors know that the image is just a design element.
In short, heat maps are one of the best methods to test the design of your website, see how navigatable your site is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to track user behaviour on your website:
Monitor Everything Visitors Are Doing On Your Site
Heat Map Tracker captures every visitor movement on your website, allowing you to capture all links and buttons clicked, eye-tracking and page scrolling.
Complete Control Without Limitations
The application is hosted on your server, giving you no-limit user recordings and pageviews.
Lifetime Updates & Enhancements
There is a one-off investment to own the script, after which you are then entitled to receive unlimited upgrades and enhancements.
Some additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web pages, you can uncover problems that prevent users from taking desired actions and improve visitor engagement.
- No More Guessing Visitor Behavior: The video recordings of your users’ browser sessions show you precisely what happens on your site. Heatmaps let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they browse in a particular spot, how far and quickly they navigate down your pages and more! No more guessing or making wrong assumptions … just real evidence of what happens when people visit your web site.
- Increase Visitor Engagement: HeatMapTracker helps you improve visitor interaction with your site, which increases sales and conversion rates. There are a number of ways to achieve this and we’ll go over several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many great features for web site owners. Here are just some of these:
- Quick and simple to install and configure. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors look at and observe how far down the page your users scroll as a benchmark of the length of time your website and/or sales copy can engage them for. HeatMap Tracker lets you study every single visitor action to help you learn how visitors are interacting with your site or specific pages on your website.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can record user sessions on your website for a few days, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can easily see which pages your readers are moving towards and how they interact with each page’s content, allowing you to spend more time on the content that visitors are more interested in. You can also see regional location data of all visitors and discover where they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where people are clicking) and what’s not working (where people are not going to). For example, are people engaging with your videos? Are they clicking on images thinking that they lead to somewhere else?
- Get useful data on ways to improve your landing pages, sign up forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of the website’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if any section of your content could be included, reworked, or removed.
- Create “before” and “after” comparison reports for digital marketing services.
- Compare whether visitors tend to click images vs buttons versus text links, and how specific user segments engage within your website.
- Analyze suspected site security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a respected online marketer with a solid reputation for delivering great product quality and product support. The member download area contains video instructions for installing and configuring the software.
Software Pricing
HeatMap Tracker is available in 3 editions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to ten sites. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital agencies. Cost = $497.00 One-time.
Please Note: The price of the product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current pricing at the time this content was written. This may or may not be the actual pricing set by the software developer when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide good data on things such as how many people are coming to your pages, how they found it and what they are doing during their visits. However, to really gain a real-time understanding into how your site and its content is helping your visitors to connect with your business online, then a heatmap analytics application can be a very practical way to do this.
We recommend purchasing a license of HeatMap Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to generate more web sales.
For more details, check out the software here: Heat Map Tracker – Live ClickTracking & Heat Map Tracking Software
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