The ability to track, monitor and view the behavior of visitors on your website is absolutely vital to your online success.
The adage ”you can’t manage what you don’t measure” is as true in the digital age as always. If you don’t know what is happening on your web site, then how will you improve your online results?
Businesses have been searching for ways to track and understand what is happening since websites were first invented. From simple counters that track the number of visitors, to powerful statistical tracking software like Google Analytics that can provide an incredible level of measurements.
Tracking user behavior is very important for the success of your business, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven that previous user behavior is the best way to predict future behaviour. Better, in fact, than knowing demographics.
While being able to analyze key information like how many unique visitors are exploring your site, which pages they are landing on and leaving from, how long they are staying on your site for, what keywords are being searched for, page views, referring web sites, and so on, is extremely essential, wouldn’t it be excellent to track exactly what users are clicking on, where on your pages they are navigating through, what links they are clicking on, which areas of the site visitors are browsing, and more?
Fortunately, heat map tracking technology makes this easy. Web heatmaps are used to review areas in a web site page that web visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytic software and session replay tools.
If you own a WordPress website or blog, then it’s easy to add heatmap tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that visually records your web site visitors’ entire session and creates instant heatmaps that show precisely where they are clicking and where they scroll throughout your site.
The HeatMapTracker analytics tool enables you to see your website from your visitor’s unique point of view.
More info: HeatMap Tracker
Benefits
The better you know how your readers are engaging with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully accessing your website, such as confusing site navigation elements, or distracting adverts. As the website owner, you can help your users to perform certain actions, such as opt into your newsletter or click on specific links.
Although Google Analytics has its overlay feature which can give you an idea of what links on a page visitors are clicking, a heat map can also show you any clicks that users make on your page, regardless of whether these are actual links or not. This is important because if a heat map report reveals that readers are clicking on a graphic element that they imagine to be a link, but turns out not to be a link, you would be able to quickly change this by adding a link to the image, or let your users know that the image is not a hyperlink.
In short, heatmaps are one of the most useful ways to test the design of your site, see how readable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to track user behavior on your site:
Observe Everything Visitors Do On Your Website
HeatMap Tracker lets you record every visitor movement on your web site, allowing you to monitor all page clicks, eye-tracking and page scrolls.
Complete Control With No Limitations
The software is hosted on your server, giving you no restrictions on session recordings and pageviews.
Free Updates And Enhancements
There is a one-time investment to own the HeatMapTracker application, which then entitles you to receive lifetime updates and enhancements.
Some additional benefits include:
- Improve Your Marketing Efforts: By seeing how visitors use your site, you can identify challenges that prevent visitors from progressing to the end of your sales funnel and reach your site benchmarks.
- Stop Guessing Visitor Behavior: The screen video playbacks of your users’ sessions let you see exactly what happens on your web site. Overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they stay in a specific location, how far they navigate down your content and more! No more guesses or assuming wrongly … just factual intel of what happens when users land on your web pages.
- Increase Website Sales: HeatMapTracker helps you increase visitor interaction with your business, which improves online sales and conversions. There are many ways to do this and we present several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker offers many great features for web site owners. Here are just a few of these:
- Quick and simple to install and implement. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time reading and observe how far down the page your users scroll down to as a measure of the length of time your web copy can keep them interested. Heat Map Tracker lets you analyze each and every visitor session to help you understand how visitors interact with your website or particular pages on the website.
- Unlimited session recording and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can capture visitor sessions on your web pages for 1 day, one week, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded visitor sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your users are gravitating towards and how they interact with the content on each page, allowing you to spend more time on pages that your readers care about. You can also see regional demographics of all visitors and discover which part of the world they are coming from.
Additional features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials plugin customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Discover what works (i.e. where visitors are clicking) and what’s not working (where users aren’t clicking). For example, are people watching your videos? Are they clicking on images believing that they are links to somewhere else?
- Get practical information on how to optimize your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” testing to improve your site’s visitor impact, or optimize the impact of the website’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any section of your content needs to be added, reworked, or removed.
- Create “before” and “after” comparison reports for digital services.
- Analyze if visitors prefer to click on images versus buttons vs text links, and how particular user segments engage with your website.
- Diagnose confirmed website security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing great product quality and support. The member download area includes video tutorials for installing and configuring the software.
Software Price
HeatMapTracker is available in 3 versions:
- Basic (Single) License – Allows you to install on one site. Cost = $197.00 One-off payment.
- Professional License – Allows you to install on up to ten sites. Cost = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, browser session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing agencies. Cost = $497.00 One-off payment.
Note: Current pricing for HeatMapTracker depends on whether there are any promotions or limited-time special offers. When we last checked, the plugin is being retailed for the prices shown above. This may not be the actual pricing set by the software author when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services like Google Analytics can provide very useful data on things such as the number of people finding your pages, how they find it and what they do during their visits. However, if you want to really gain deeper insights into how your website and its content is helping your visitors to engage with your digital presence, then a heat map analytics application can be extremely useful.
We recommend buying a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and to increase your sales.
To learn more, visit the software website here: HeatMapTracker – Real-Time ClickTracking & HeatMap Tracker
***