Being able to track, monitor and view visitor behavior is extremely important to the success of your business online.
The management adage ”you can’t manage what you don’t measure” is as important in the digital age as it has ever been. If you don’t know what is happening when visitors arrive on your site, then how will you know what needs to be improved?
Business owners have looked for smart tools to track and analyze what is happening since web sites were first created. From simple counters that track visitors, to sophisticated and powerful analytical tools like Google Analytics and other applications which can provide an incredible amount of measurements.
Analyzing visitor behaviour is very important for the success of your website, not just because it enables you to understand what visitors are doing so you can better your performance, but research also proves that previous visitor behaviour is the best way to predict future behaviour. Better, in fact, than demographics.
Although the ability to track valuable information such as how many unique web visitors are coming to your site, what pages they are coming and leaving from, how long they are remaining on your website for, which keywords are being searched for, unique page views, referring pages, etc …, is highly useful, wouldn’t it be fantastic to be able to view precisely what users are doing, where they are navigating through for the longest periods, what links they are clicking on, what parts of your site they are pausing on, and more?
Fortunately, heatmap technology makes this easy. Web heatmaps can be used to pinpoint areas in a web page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking and session replays to your arsenal of key online analysis tools with a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that visually records your website visitors’ every movement and generates live heatmaps that show where users click and where they are scrolling throughout your site.
HeatMapTracker application lets you capture every click your visitors make.
Go here to learn more: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the exact issues that prevent your readers from fully accessing your site, like confusing site navigation layouts, or disruptive adverts. As the site owner, you can help your users to complete certain actions, such as sign up to a newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature that can show you which links on a web page are being clicked, a heat map will show you any clicks that visitors make on your site, whether these are links or not. This is important because if a heat map analysis reveals that readers are clicking on an image which they suppose to be a link, but turns out not to be a hyperlinked image, you could quickly repair this by adding a link to the image, or let your users know that the image is just a graphic.
In short, heatmaps can be one of the best ways to test the design of your website, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor visitor behaviour on your site:
Capture Everything Visitors Are Doing On Your Website
Heat Map Tracker captures every visitor movement on your website, allowing you to observe all clicks, eye-tracking and page scrolling.
Full Control With No Limitations
The application allows you to self-host the technology, giving you unlimited user recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-off cost to purchase the script, after which you are then entitled to receive unlimited upgrades and future enhancements for free.
Additional benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your site, you can spot difficulties that prevent visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing About Visitor Behavior: The screen video recordings of your visitors’ browsing sessions allow you to observe exactly what is happening on your website. Overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they hover on a particular location, how quickly they travel down your content and more! No more guesses or hoping … just pure metrics of what happens when people navigate around your web pages.
- Increase User Engagement: Heat Map Tracker lets you improve visitor engagement with your business, which increases sales and conversion rates. There are many ways to achieve this and we’ll list a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker offers many features for WordPress users. Here are just a few of these:
- Fast and simple to install and implement. Ready to use in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and see how far down the page your visitors read down to as a measure of the length of time your site can keep them engaged. Heat Map Tracker lets you study each and every visitor action to see how visitors interact with your site or some pages on your site.
- Unlimited visitor screen captures and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can record user sessions on your website for one day, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily see the top pages your users are moving towards and how they are interacting with the content on each page, allowing you to spend more time on pages that your visitors care about. You can also view regional demographics of your visitors and see where they are visiting from.
Additional software features:
The table below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials that plugin users have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Discover what works (i.e. where visitors click) and what doesn’t work (where people are not going to). For example, are people engaging with your videos? Are they clicking on images assuming that these may be linking to another section?
- Get useful data on ways to improve your landing pages, sign up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experimentation to improve your home page’s visitor impact, or maximize the impact of the landing page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether any content section could be added, redesigned, or taken out.
- Produce “before” and “after” case studies for web-related services.
- Analyze if visitors tend to click on images versus buttons vs text links, and how specific user segments interact within your website.
- Analyze confirmed website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known online marketer with a solid reputation for delivering exceptional product quality and product support. The product download area contains video tutorials for installing and setting up the software.
Software Cost
HeatMapTracker comes in three separate editions:
- Basic (Single) License – Installs on one site. Price = $197.00 One-time.
- Professional (Multiple) License – Installs on up to ten sites. Cost = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heat maps, session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web agencies. Price = $497.00 One-off payment.
Please Note: The cost to purchase the product depends on whether there are any promotions or limited-time special offers. Presently, the product is selling for the amounts shown above. This may not be the actual price charged by the plugin author when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services such as Google Analytics provide important metrics on things such as how many people are finding your pages, how they found it and what they are doing during their visits. However, if you want to truly gain an understanding into how your website and its content is being used by your visitors to interact with your business online, then a heat map analytics software tool can be a great way to do so.
We suggest buying a license of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to generate more web sales.
To learn more, check out the software here: Heat Map Tracker – Live Click-Tracking And Heat Map Tracking Software
***