Being able to understand the behavior of visitors and users on your website is extremely important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is happening when users arrive on your web pages, then how will you get better online results?
People have looked for ways to track and analyze what is happening since websites first appeared. From simple counters that track visitors, to very sophisticated and powerful analytical tools like Google Analytics and other applications which can capture incredibly granular key metrics.
Understanding user behavior is vitally important for a successful website, not only because it allows you to understand what visitors are doing so you can improve your performance, but testing also shows that past user behaviour is the best way to predict future behaviour. It’s a more reliable predictor in fact, than user demographics.
Although being able to see key information like how many unique visitors are visiting your site, which pages they are arriving on and departing from, how long they are remaining on your site for, which keywords people are searching for, page views, referring pages, etc …, is extremely useful, wouldn’t it be useful to track exactly what visitors are reading, where they are staying the longest for, what links they are clicking on, what parts of the page visitors are pausing to read more about, and so on?
Fortunately, heat map tracking technology makes this easy. Web heat maps can be used to help pinpoint areas of a web page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software.
If you use WordPress, then you can easily add heatmap tracking and recorded visitor session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you visually record your web site visitors’ every movement and creates live heatmaps showing precisely where users click and where they are scrolling on your site.
The HeatMapTracker software allows you to spy on every action your users make.
Go here to learn more about the software: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your visitors engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your readers from fully benefiting from your site, such as confusing navigation elements, or distracting adverts. As the website owner, you can guide your readers to complete certain actions, such as sign up to your newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of which links on a web page users are clicking, a heat map can also display any clicks that visitors are making on your site, whether these are actual links or not. This is important because if a heat map analysis reveals that users are clicking on a graphic element that they suppose to be a link, but happens to not be a link, you could easily edit this by linking the image to the destination URL your readers are trying to get to, or make it crystal clear to your visitors that the image is just a graphic.
In short, heatmaps can be one of the most useful methods to test your site design, assess how readable your content is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to monitor user behaviour on your web site:
Capture Everything Visitors Are Doing On Your Website
Heat Map Tracker creates a screen video of every visitor session on your web site, allowing you to view all page clicks, eye-tracking and page scrolling.
Full Control Without Limitations
The application allows you to self-host the technology, giving you no restrictions on visitor recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive free updates and future enhancements.
Additional script benefits include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your web pages, you can identify problem areas preventing users from taking desired actions and correct these.
- Stop Guessing About Visitor Behavior: The video recordings of your visitors’ sessions reveal precisely what happens on your web pages. Overlays let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they browse on a particular spot, how far and quickly they travel down your content and more! No more guesses or assuming wrongly … just pure information of what goes on when visitors navigate around your website.
- Increase Website Sales: HeatMap Tracker lets you increase user interaction with your business, which increases your sales and conversion rates. There are a number of ways to achieve this and we list a number of these in the “Tips” section further below.
Features
HeatMapTracker provides many unique features for site owners. Here are just some of these:
- Quick and simple to install and implement. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and monitor how far down the page your users read down to as a measure of the length of time your sales message can keep them engaged. Heat Map Tracker lets you review and analyze every single visitor action to help you see how users interact with your website or particular pages on your website.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can measure visitors on your web pages for a day, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can quickly see which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your visitors are more interested in. You can also view regional location data of all visitors and see where they are visiting from.
Additional software features:
The image below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and comments users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Discover what’s working (i.e. where people click) and what doesn’t work (where users aren’t going to). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that these link to another location?
- Get insights on how to optimize your landing pages, sign up forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” tests to improve your landing page’s “first impression”, or optimize the impact of the home page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify if a page element needs to be added, changed, or deleted.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze whether visitors tend to click on images vs buttons versus text links, and how specific user segments interact within your site.
- Confirm potential site security problems or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a recognized internet marketer with a solid reputation for providing great products and customer support. The member download area includes video tutorials for installing and configuring the software.
Product License Cost
HeatMapTracker comes in 3 versions:
- Basic License – Installs on one website. Price = $197.00 One-time.
- Professional License – Use on up to 10 websites. Cost = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, session replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition lets you install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 One-off payment.
Note: Price details for the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin is selling for the prices shown above. This may or may not be the actual pricing set by the software author when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics provide very useful metrics on things such as the number of people arriving on your website, how they find it and what they are doing during their visits. However, if you want to truly gain an insight into how your site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics software application can be a great way to do this.
We recommend buying a copy of HeatMap Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to generate more sales.
For more information, visit the software website here: Heat Map Tracker – Live ClickTracking & HeatMap Tracker
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