Being able to track the behavior of visitors and users on your site is extremely important to your online success.
The adage “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening when visitors arrive on your website, how will you get better results online?
Website users have been looking for ways to track and understand visitor behaviour since web sites first appeared. From simple tracking counters, to powerful statistical tracking software like Google Analytics that can track and display very rich key information.
Knowing visitor behavior is important for a successful digital marketing strategy, not only because it enables you to understand what visitors are doing so you can better your performance, but research also shows that past user behavior is the most reliable indicator of future behavior. It’s a better predictor, in fact, than knowing consumer demographics.
While being able to understand key metrics like the number of web users are exploring your website, what pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, average page views, referring sites, and so on, is highly useful, wouldn’t it also be useful to be able to view exactly what visitors are doing, where they are navigating around in, what hyperlinks they are clicking on, what parts of your site they are pausing to read more about, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps are used to analyze areas in a web site page that visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytic software and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with video session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress and that visually records your site users’ every movement and creates live heat maps showing where they click and where they are scrolling on your site content.
HeatMapTracker application lets you look over the shoulders of every person who comes to your site.
For more details, visit the script site here: HeatMap Tracker
Benefits
The better you know how your readers engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully engaging with your website, like unclear site navigation elements, or disruptive adverts. As a website owner, you can help your visitors to complete certain actions, such as join your newsletter or click on specific links.
While Google Analytics has its overlay feature which can give you an idea of which links on your page visitors are clicking, a heat map will show you any clicks that users make on your page, whether these are actual links or not. This is a significant difference because if a heatmap analysis reveals that users are clicking on a graphic element which they imagine to be a link, but turns out not to be a link, you would be able to easily edit this by linking the image to the page your readers are trying to get to, or let your readers know that the image is not linked.
Heatmaps, therefore, are one of the best ways to test your site design, see how navigatable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to track user behavior on your web site:
Capture Everything Users Are Doing On Your Website
The application creates a screen video of every visitor movement on your site, allowing you to capture all page clicks, eye-tracking and page scrolling.
Full Control With No Restrictions
The application is hosted on your own server, giving you unrestricted visitor recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-off cost to own the application, which entitles you to receive unlimited updates and enhancements.
Some additional benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your web site, you can spot problems preventing visitors from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behavior: The video playbacks of your visitors’ browsing sessions show you precisely what takes place on your site. Screen overlays let you see exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they stay in a specific section, how far they scroll down your content and more! No more guesses or assuming wrongly … just pure evidence of what happens when people explore your website.
- Increase Online Sales: Heat Map Tracker lets you increase visitor engagement with your business, which creates better online sales and conversions. There are a number of ways to do this and we go over some of these in the “Tips” section later in this review.
Software Features
HeatMapTracker provides many features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and see how far down the page your users scroll down to as a benchmark of the length of time your sales message can retain their attention. HeatMapTracker lets you analyze every single visitor experience to help you learn how they interact with your website or specific pages on the website.
- Unlimited visitor screen captures and browser session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can record visitor sessions on your website for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for each project. You can quickly see the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that visitors care about. You can also review regional demographics of all visitors and see which part of the world they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and comments that plugin users have submitted regarding HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Learn what’s working (i.e. where visitors click) and what doesn’t work (where visitors are not clicking). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that these are links to somewhere else?
- Get actionable information on how to optimize your landing pages, sign up forms, checkout processes, navigation, etc.
- Get practical information on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” tests to improve your website’s visitor impact, or maximize the impact of your website’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify if a page element should be inserted, reworked, or deleted.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze whether users tend to click on images vs buttons versus text links, and how specific user segments engage with your website.
- Troubleshoot potential website security threats or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing robust product quality and support. The members area includes video tutorials for installing and configuring the software.
Product Price
HeatMap Tracker comes in three versions:
- Basic (Single) License – Installs on one site. Price = $197.00 One-time.
- Professional License – Allows you to install on up to 10 domains. Price = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license lets you install the software on as many sites as you want, create client accounts, and set up automated PayPal client invoices, making it ideal for web marketing service providers. Price = $497.00 One-off payment.
Note: Pricing details of the HeatMap Tracker software depends on whether there are any promotions or limited-time specials being offered. Currently, the product is being retailed for the pricing shown above. This may or may not be the actual price charged by the plugin seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics can provide very useful data on things such as the number of people arriving on your site, how they found it and what they are doing during their visits. However, if you want to truly gain deep knowledge into how your website and your content is being used by your visitors to engage with your business online, then a heatmap analytics software tool can be a great way to do this.
We recommend that you consider buying a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, visitor engagement and to increase web sales.
For more details, visit the software website: HeatMapTracker – Live Click-Tracking And Heat Map Tracking Plugin
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