The ability to track and monitor visitor behavior is absolutely vital to your online success.
The business management adage “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening on your site, how will you improve your online results?
Business owners have been looking for useful tools to track and analyze visitor behaviour since web sites first appeared. From basic tracking counters, to very sophisticated and powerful analytical software like Google Analytics which can record very detailed data.
Understanding visitor behaviour is important for a successful web site, not just because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that past user behavior is the most reliable predictor of future behavior. It’s a more reliable predictor in fact, than knowing consumer demographics.
While the ability to analyze statistical metrics such as the number of web visitors are landing on your website, which pages they are coming and leaving from, how long they are staying on your website for, keywords searched, page views, referring pages, and so on, is highly useful, wouldn’t it be useful to know precisely what users are clicking on, where they are navigating through for the longest period of time, which hyperlinks they are clicking on, which areas of the content visitors are mostly interested in, and more?
Fortunately, heat map technology makes this easy. Web heat maps can be used for displaying areas on a web site page most frequently scanned by web visitors. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that works with WordPress and that visually records your web site visitors’ complete journey and creates live heatmaps showing exactly where they are clicking and where they scroll on your site.
HeatMapTracker software also enables you to see your website from your visitor’s unique point of view.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users interact with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully engaging with your website, like confusing navigation layouts, or distracting design elements. As the website owner, you can guide your site visitors to perform certain actions, such as join a newsletter or clicking on certain links.
Although Google Analytics has an overlay feature which can give you an idea of which links on your web page visitors are clicking, a heatmap will show you any clicks that users are making on your page, whether they are links or not. This is an important difference because if a heat map analysis helps you discover that visitors are clicking on a graphic element which they suppose to be a link, but is actually not a link, you would be able to quickly change this by adding a link to the image, or let your visitors know that the image is just a visual element.
In short, heat maps can be one of the best ways to test your site design, measure how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor user behaviour on your site:
Record Everything Visitors Are Doing On Your Site
The application captures every visitor movement on your website, enabling you to see all clicks, eye-tracking and scrolls.
Complete Control With No Restrictions
The script is hosted on your own server, giving you no-limit recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-time investment to own the HeatMapTracker script, which entitles you to receive unlimited updates and future enhancements for life.
Additional benefits of the HeatMap Tracker software include the following:
- Improve Your Marketing Efforts: By seeing how visitors navigate your web site, you can identify challenges preventing users from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing User Behaviour: The video recordings of your visitors’ browser sessions allow you to know exactly what takes place on your website. Screen overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover on a particular area, how fast they travel down your pages and more! No more guessing or assuming wrongly … just factual intel of what happens when users visit your website.
- Increase Website Sales: HeatMap Tracker lets you increase user engagement with your business, which increases sales and conversion rates. There are a number of ways to do this and we list a number of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many unique features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Ready to go in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time on and measure how far down your sales pages your visitors read down to as an indicator of how long your sales message can retain their attention. HeatMapTracker lets you review and analyze each and every user experience to help you see how users are interacting with your site or particular pages on the site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can capture user sessions on your pages for a few days, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded sessions the heatmap analytics software has recorded for each project. You can easily view the top pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that your visitors are more interested in. You can also review regional location data of all visitors and discover where they are visiting from.
Additional software features:
The image below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials that customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Discover what works (i.e. where visitors click) and what doesn’t work (where users are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements believing that they may be linking to another destination?
- Get practical information on how to refine your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” testing to improve your home page’s “first impression”, or maximize the impact of the home page’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any section of the content could be added, edited, or deleted.
- Produce “before” and “after” comparison reports for online marketing services.
- Compare whether users prefer to click on images versus buttons vs text links, and how particular user segments engage with your site.
- Investigate potential website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing robust product quality and support. The members area includes video instructions for installing and configuring the software.
Product Cost
HeatMapTracker comes in 3 separate versions:
- Basic (Single) License – Licensed for one website. Price = $197.00 One-time.
- Professional License – Installs on up to 10 sites. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Cost = $497.00 Single Payment.
Note: The cost to purchase this product depends on whether there are any promotions or limited-time special offers. Presently, the software retails for the amounts shown above. This may or may not be the actual price charged by the plugin seller when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price here:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can give you some useful metrics on things such as how many people are arriving on your site, how they find it and what they are doing whilst on your web pages. However, to truly gain deeper insights into how your web site and its content is helping your visitors to connect with your business online, then a heat map analytics application can be extremely useful.
We recommend that you consider buying a copy of Heat Map Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your site’s user-experience, engagement and for increasing online sales.
For full details, visit the software website: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracking Software
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