Being able to track and see visitor behavior is absolutely vital to your online success.
The old saying ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening when users arrive on your web site, how would you improve your results?
Website users have looked for ways to track and understand what visitors are doing on their web sites since web sites first appeared. From basic tracking counters, to very powerful analytical tools like Google Analytics that can record and let users see an exceptional level of information.
Learning about visitor behaviour is vitally important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been shown that previous visitor behavior is the most reliable indicator of future behavior. It’s an even more more reliable indicator in fact, than consumer demographics.
Although being able to monitor key details such as the number of visitors are landing on your website, what pages they are landing on and leaving from, how long they are remaining on your site for, keywords searched, page views, referring web sites, etc …, is vitally useful, wouldn’t it be fantastic to know precisely what users are clicking on, where on your pages they are navigating through, what hyperlinks they are clicking on, what areas of the page they are pausing to read more about, and more?
Fortunately, heatmap tracking technology makes this easy. Website heat maps have been used to monitor areas on a website page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of web analytic software and session replay tools.
If you use WordPress, then you can easily add heatmap tracking with session replays to your collection of key site analysis tools with a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you visually record your site users’ complete session and generates instant heatmaps showing precisely where they are clicking and where they scroll throughout your pages.
The HeatMapTracker application also lets you see your site from your visitor’s unique point of view.
More info: Heat Map Tracker
Benefits
The better you know how your users are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your users from fully engaging with your website, like confusing navigation elements, or distracting banner ads. As the website owner, you can help your visitors to complete certain actions, such as opting into a newsletter or clicking on certain links.
Although Google Analytics has an overlay feature which can show you what links on your web page users are clicking, a heatmap will display any clicks that visitors make on your site, whether these are links or not. This is an important difference because if a heatmap report helps you discover that users are clicking on an image that they imagine to be a link, but turns out not to be a hyperlinked image, you can quickly remedy this by linking the image to the destination URL your users are trying to get to, or let your readers know that the image is not a link.
Heat maps, therefore, can be one of the best ways to test your site design, see how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor visitor behavior on your site:
Observe Everything Visitors Are Doing On Your Site
The script lets you record every browsing session on your web site, allowing you to see all which page elements are being clicked, eye-tracking and page scrolling.
Full Control Without Restrictions
The script is hosted on your own server, giving you no limits on visitor recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to purchase the script, after which you are then entitled to receive unlimited updates and all future enhancements for free.
Additional benefits include:
- Improve Site Usability: By seeing how visitors use your web site, you can uncover challenges preventing users from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing About Visitor Behavior: The screen video playbacks of your users’ sessions reveal exactly what takes place on your website. Screen overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they browse in a specific area, how far and quickly they scroll down your pages and more! No more guessing or assuming wrongly … just accurate data of what takes place when users visit your web site.
- Increase Visitor Engagement: Heat Map Tracker helps you improve user interaction with your site, which creates better online sales and conversions. There are a number of ways to achieve this and we go over a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker includes many unique features for web site owners. Here are just a few of these:
- Quick and simple to install and set up. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and observe how far down your sales or product pages your users scroll as a measure of how long your site or content can retain their attention. Heat Map Tracker lets you analyze every single user action to see how visitors interact with your site or certain pages on the website.
- Unlimited session recording and user session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can capture visitor sessions on your website for a few days, a few weeks, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving content that visitors are more interested in. You can also access regional demographic data of your visitors and discover which part of the world they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and comments plugin users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Discover what works (i.e. where visitors are clicking) and what’s not working (where visitors aren’t clicking). For example, are users watching your videos? Are they clicking on images thinking that these may be linking to another area of your site?
- Get ideas on how to improve your landing pages, sign up forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Create “above the fold” tests to improve your landing page’s visitor impact, or maximize the impact of your website’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether an element on your page could be included, edited, or removed.
- Produce “before” and “after” comparison reports for digital services.
- Compare if users tend to click images versus buttons versus text links, and how particular user segments interact with your website.
- Diagnose confirmed website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly respected online marketer with a solid reputation for providing great product quality and customer support. The members area contains video instructions for installing and setting up the software.
Software Cost
Heat Map Tracker comes in 3 editions:
- Basic (Single) License – Single license only. Price = $197.00 One-off payment.
- Professional License – Allows you to install on up to 10 sites. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition lets you install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web development agencies. Cost = $497.00 Single Payment.
Note: Pricing for HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. The price above was current when this review was written. This may not be the actual pricing charged by the product seller when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price:
Additional Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics provide good data on things such as the number of people visiting your website, how they find it and what they do during their visits. However, to really gain deeper insights into how your site and your content is helping your visitors to connect with your business online, then a heat map analytics service can be a great way to do this.
We recommend that you consider purchasing a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for increasing your sales.
For more details, check out the software here: Heat Map Tracker – Real-Time Click-Tracking And Heat Map Tracker
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