Being able to track, monitor and understand the behavior of visitors and users on your website or blog is most important to the success of your business online.
The old management adage ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is happening when users arrive on your website, how will you improve your results online?
Businesses have been looking for accurate methods to track and understand what visitors are going to do on their internet sites since websites were first invented. From simple counters that track the number of visitors, to sophisticated statistical tracking tools like Google Analytics and other applications which can track incredibly granular measurements.
Learning about visitor behaviour is very important for the success of your digital business, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that past user behaviour is the best way to predict future behaviour. Better, in fact, than knowing visitor demographics.
Although being able to analyze statistical metrics such as how many unique visitors are arriving on your website, what pages they are arriving on and departing from, how long they are staying on your website for, which keywords people are searching for, average page views, referring pages, and so on, is highly important, wouldn’t it be great to be able to track precisely what visitors are clicking on, where they are navigating around in, what links they are clicking on, what parts of your page they are mostly interested in, and more?
Fortunately, heatmap technology makes this possible. Website heat maps have been used to analyze areas in a web site page most frequently scanned by web visitors. Web heatmaps can also be integrated with other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your arsenal of essential online analysis tools using a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that works with WordPress and that lets you track your site users’ complete session and creates live heatmaps that show exactly where they are clicking and where they are scrolling on your site content.
The HeatMapTracker application also lets you spy on every action your visitors make.
Go here to learn more about this analytics tool: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your users are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully benefiting from your website, such as confusing site navigation layouts, or disruptive adverts. As a site owner, you can encourage your visitors to complete certain actions, such as signing up to a newsletter or click on specific links.
Although Google Analytics has an overlay feature which can show you which links on your page visitors are clicking, a heatmap can show you any clicks that users are making on your site, regardless of whether they are actual links or not. This is a significant difference because if a heat map report reveals that users are clicking on a graphic element that they suppose to be a link, but turns out not to be a link, you can quickly remedy this by adding a link to the image, or let your readers know that the image is just a graphic.
Heatmaps, therefore, can be one of the most useful methods to test your site design, assess how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behavior on your website:
Observe Everything Visitors Do On Your Site
HeatMapTracker records every user browsing movement on your site, enabling you to observe all clicks, eye-tracking and page scrolling movement.
Full Control Without Limitations
The script allows you to self-host the technology, giving you unrestricted recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off investment to own the software, which then entitles you to receive unlimited script upgrades and added features for life.
Additional software benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your site, you can uncover problems preventing users from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing About User Behaviour: The screen video playbacks of your visitors’ sessions let you understand precisely what is happening on your website. Click overlays let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they hover in a particular area, how fast they scroll down your content and more! No more guessing or making wrong assumptions … just real data of what happens when visitors visit your website.
- Increase Website Sales: Heat Map Tracker lets you increase user engagement with your business, which improves sales and conversion rates. There are many ways to do this and we go over a few of these in the “Tips” section further below.
Features
Heat Map Tracker provides many great features for site owners. Here are just some of these:
- Quick and simple to install and implement. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors look at and observe how far down your page your visitors read down to as a benchmark of how long your content can retain their attention. HeatMap Tracker lets you review and analyze every single user action to help you see how users are interacting with your website or some pages on the web site.
- Unlimited session screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can measure user sessions on your website for a day, a week, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly see which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on pages that visitors care about. You can also access regional demographic data of your visitors and learn which part of the world they are coming from.
Additional features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Learn what works (i.e. where people click) and what doesn’t work (where people aren’t going to). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these are links to another area of your site?
- Get ideas on how to improve your landing pages, signup forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” experimentation to improve your landing page’s “first impression”, or optimize the impact of your home page’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether any content section could be inserted, reworked, or deleted.
- Produce “before” and “after” case studies for online marketing services.
- Test if visitors prefer to click on images versus buttons vs text links, and how specific user segments engage within your web site.
- Review potential site security problems and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing reliable product quality and customer support. The member download area includes video tutorials for installing and setting up the software.
Product Cost
HeatMap Tracker comes in 3 different editions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-time.
- Professional License – Use on up to 10 sites. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Price = $497.00 One-time.
Please Note: The cost to purchase the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. Presently, the software retails for the pricing shown above. This may not be the actual pricing set by the software developer when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services like Google Analytics can provide useful data on things such as the number of people arriving on your site, how they are finding it and what they do whilst visiting your web pages. However, to truly gain an insight into how your website and its content is helping your visitors to connect with your business online, then a heatmap analytics tool can be very practical.
We recommend purchasing a license of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to increase online sales.
To learn more, check out the software here: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracking Plugin
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