Being able to understand visitor behavior is very important to your online success.
The old business saying “if you can’t measure it, you can’t manage it” is as true in the digital age as always. If you don’t know what is happening when visitors arrive on your site, then how would you get better online results?
People have looked for ways to track and understand what is happening since web sites were first created. From simple counters that track visitors, to very sophisticated analytical software like Google Analytics and other applications that capture very detailed measurements.
Knowing visitor behaviour is very important for a successful marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that previous user behaviour is the most reliable way to predict future behaviour. It’s an even better predictor, in fact, than demographics.
Although being able to monitor key metrics such as how many unique web users are arriving on your site, which pages they are arriving on and departing from, how long they are staying on your site for, what keywords are being searched for, page views, referring web sites, and so on, is vitally essential, wouldn’t it be excellent to be able to know precisely what users are clicking on, where on your site they are visiting the longest period on, which hyperlinks they are clicking on, what areas of your page visitors are most interested in, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps can be used to review areas on a web page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of statistical software and session replay software.
If you own a WordPress web site, then it’s easy to add heatmap tracking and session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that visually tracks your web site visitors’ entire journey and generates instant heatmaps showing exactly where users click and where they are scrolling throughout your site content.
HeatMapTracker analytics tool enables you to look over the shoulders of every person who comes to your site.
For more details, visit the software site here: HeatMapTracker
Benefits
The better you know how your users are engaging with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully engaging with your website, such as unclear site navigation elements, or disruptive design elements. As the site owner, you can encourage your readers to complete certain actions, such as joining your newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on a page users are clicking, a heat map will reveal any clicks that visitors make on your page, whether these are links or not. This is an important benefit because if a heat map analysis helps you discover that readers are clicking on an image that they think is a link, but is actually not a hyperlinked image, you could easily remedy this by adding a link to the image, or let your users know that the image is just a visual element.
In short, heat maps can be one of the best methods to test the design of your website, assess how readable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor visitor behavior on your web site:
See Everything Users Do On Your Web Site
HeatMapTracker records every user browsing session on your web site, allowing you to record all clicks, eye-tracking and page scrolls.
Complete Control Without Restrictions
The software is self-hosted, giving you unrestricted session recordings and pageviews.
Lifetime Updates & Enhancements
There is a one-time cost to buy the script, after which you are then entitled to receive unlimited script updates and future enhancements for life.
Some additional script benefits include:
- Improve Site Usability: By seeing how visitors experience your web site, you can discover issues that prevent users from taking desired actions and correct these.
- Stop Guessing User Behavior: The screen video recordings of your users’ sessions show you exactly what is taking place on your site. Heat Maps let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they hover on a particular spot, how far and quickly they scroll down your pages and more! No more guesses or assuming wrongly … just accurate intel of what happens when people move around your site.
- Increase Online Sales: HeatMap Tracker lets you increase user engagement with your site, which improves your sales and conversions. There are a number of ways to achieve this and we present a number of these in the “Tips” section further below.
Features
HeatMap Tracker offers many features for WordPress users. Here are just a few of these:
- Fast and simple to install and configure. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and observe how far down your sales pages your visitors scroll as a measure of how long your site can keep them engaged. HeatMap Tracker lets you study every single visitor experience to help you learn how they interact with your site or certain pages on the website.
- Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can capture users on your site for a few days, a week, a month, or even more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can quickly see which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your visitors care about. You can also see regional location data of all visitors and discover where they are visiting from.
Additional features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and comments that customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the ways you can use HeatMap Tracker on your website to improve your results:
- Learn what’s working (i.e. where users click) and what’s not working (where people are not clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that they may be links to somewhere else?
- Get ideas on ways to improve your landing pages, signup forms, sales funnel, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Perform “above the fold” experimentation to improve your home page’s visitor impact, or maximize the impact of your landing page’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a content section needs to be added, redesigned, or removed.
- Create “before” and “after” comparison reports for digital marketing services.
- Test whether users prefer to click on images vs buttons versus text links, and how specific user segments engage within your website.
- Troubleshoot suspected website security issues or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing great product quality and customer support. The member download area contains video instructions for installing and configuring the software.
Product Price
HeatMap Tracker comes in three versions:
- Basic (Single) License – Single installation only. Price = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 domains. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, browser session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 Single Payment.
Please Note: Pricing details of the product depends on whether there are any promotions or limited-time specials being offered. The price above was current at the time this review was published. This may or may not be the actual pricing set by the software author when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics provide useful data on things such as how many people are finding your website, how they found it and what they do whilst on your web site. However, if you want to truly gain deep knowledge into how your website and your content is being used by your visitors to engage with your digital presence, then a heatmap analytics application can be extremely useful.
We recommend that you consider purchasing a copy of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to increase web sales.
For full details, visit the software website here: HeatMapTracker – Live Click-Tracking & HeatMap Tracker
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