Being able to track and see the behavior of visitors and users on your website or blog is absolutely vital to the success of your digital business.
The old management saying “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is going on on your website, how will you improve your results online?
Website users have looked for useful ways to track and understand user behaviour since web sites first appeared. From simple counters that track visitor numbers, to very sophisticated and powerful statistical tracking software like Google Analytics and other applications that track and display granular metrics.
Knowing user behaviour is important for the success of your business, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that previous user behavior is the most reliable indicator of future behaviour. Better, in fact, than knowing visitor demographics.
While being able to analyze valuable metrics such as how many visitors are exploring your site, what pages they are entering and exiting, how long they are remaining on your site for, which terms are being searched for, unique page views, referring web sites, etc …, is highly useful, wouldn’t it be great to be able to know precisely what visitors are doing, where on your pages they are navigating through, what hyperlinks they are clicking on, what areas of the content visitors are browsing, and more?
Fortunately, heat map technology makes this easy. Web heat maps have been used to display areas of a website page most frequently scanned by online visitors. Web heatmaps can also be used alongside other forms of web analytics and session replay software technologies.
If you own a WordPress site, then it’s easy to add heat map tracking with session replays to your arsenal of key website analysis tools using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress (and other programs) and that visually tracks your site users’ entire journey and generates instant heat maps that show exactly where they are clicking and where they are scrolling throughout your pages.
HeatMapTracker analytics tool also lets you record every move your visitors make.
More info: HeatMapTracker
Benefits
The better you know how your users interact with your web site, the more you can improve your site’s user experience. Imagine knowing the specific issues that prevent your visitors from fully benefiting from your website, such as confusing site navigation elements, or disruptive banner ads. As a site owner, you can encourage your visitors to perform certain actions, such as join your newsletter or clicking on specific links.
While Google Analytics has its overlay feature that can show you which links on your web page are being clicked, a heat map will also display any clicks that users make on your page, regardless of whether these are links or not. This is important because if a heat map analysis reveals that visitors are clicking on a graphic element which they suppose to be a link, but turns out not to be a link, you would be able to easily edit this by linking the image to the page your visitors are trying to get to, or make it clear to your users that the image is just a graphic.
In short, heat maps can be one of the most useful methods to test your site design, assess how readable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behavior on your website:
Record Everything Users Are Doing On Your Web Pages
The software lets you record every visitor movement on your site, allowing you to record all page clicks, eye-tracking and page scrolling.
Complete Control With No Limitations
The script allows you to self-host the technology, giving you no restrictions on recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-off cost to purchase the script, after which you are then entitled to receive lifetime updates and enhancements.
Additional benefits of the HeatMap Tracker application include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your site, you can uncover difficulties preventing users from taking desired actions and optimize your site.
- No More Guessing Visitor Behaviour: The video playbacks of your visitors’ browser sessions allow you to know precisely what is taking place on your site. Heatmaps let you know exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they stay on a specific area, how fast they navigate down your content and more! No more guessing or hoping … just accurate metrics of what takes place when users explore your site.
- Increase Website Sales: Heat Map Tracker lets you increase user engagement with your site, which increases your sales and conversions. There are a number of ways to do this and we’ll present a number of these in the “Tips” section further below.
Software Features
HeatMap Tracker includes many features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors spend more time on and measure how far down the page your users read down to as an indicator of how long your sales message can retain their attention. The software lets you study every single user experience to help you learn how users are interacting with your website or some pages on your site.
- Unlimited session screen captures and browser session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can capture visitor sessions on your website for a few days, a couple of weeks, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for all projects. You can easily view the top pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving pages that your readers care about. You can also see regional location data of all visitors and see which part of the world they are visiting from.
Additional software features:
The image below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and comments customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Learn what works (i.e. where people are clicking) and what doesn’t work (where users are not going to). For example, are people engaging with your videos? Are they clicking on images thinking that these are links to somewhere else?
- Get actionable information on how to refine your landing pages, sign up forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Creating “above the fold” experiments to improve your landing page’s visitor impact, or optimize the impact of the website’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if a page element needs to be included, redesigned, or taken out.
- Produce “before” and “after” comparison reports for web-related services.
- Compare if visitors tend to click images versus buttons vs text links, and how particular user segments interact within your site.
- Review potential site security exploits and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly recognized online marketer with a solid reputation for providing robust products and customer support. The members area contains video instructions for installing and setting up the software.
Product Licensing Pricing
HeatMapTracker is available in 3 editions:
- Basic (Single) License – Use on one website. Price = $197.00 One-off payment.
- Professional License – Installs on up to ten domains. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web service providers. Cost = $497.00 Single Payment.
Note: The cost of purchasing the product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the product sells for the amounts shown above. This may not be the actual price set by the software developer when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics can give you some very useful data on things such as how many people are finding your pages, how they find it and what they do during their visits. However, to really gain an insight into how your website and your content is being used by your visitors to interact with your business online, then a heat map analytics tool can be a great way to do so.
We suggest purchasing a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for increasing sales.
For more details, check out the software here: HeatMap Tracker – Live Click-Tracking And Heat Map Tracking Software
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