Being able to understand the behavior of visitors on your web site is absolutely vital to your online success.
The old adage ”you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is happening on your website, how will you improve your results online?
Businesses have been looking for ways to track and analyze what users are going to do on their sites since websites first appeared. From basic counters that track the number of visitors, to powerful and sophisticated analytical tools like Google Analytics that can record and display very granular data.
Understanding visitor behavior is important for the success of your online business marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been proven over and over that past visitor behaviour is the best indicator of future behavior. It’s an even better indicator, in fact, than knowing demographics.
Although the ability to see statistical metrics like how many unique visitors are coming to your website, which pages they are coming and leaving from, how long they are staying on your website for, keyword searches, page views, referring sites, and so on, is vitally useful, wouldn’t it be useful to be able to view exactly what visitors are reading, where on your pages they are navigating around in, what hyperlinks they are clicking on, which areas of your site visitors are mostly intrigued about, and more?
Fortunately, heatmap tracking technology makes this possible. Website heat maps have been used to monitor areas on a web site page most frequently scanned by visitors. Web heat maps are also often used alongside other forms of web analytic software and session replay software.
If you own a WordPress website, then you can easily add heat map tracking with session replays to your collection of key business analysis tools using a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress and that visually tracks your web site visitors’ every movement and generates instant heat maps showing where users click and where they scroll throughout your site.
HeatMapTracker analytics tool lets you look over the shoulders of every person who comes to your web site.
Learn more here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurate data you have about how your readers interact with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully accessing your site, such as confusing site navigation elements, or disruptive adverts. As the website owner, you can encourage your users to complete certain actions, such as join your newsletter or clicking on certain links.
Although Google Analytics has its overlay feature that can give you an idea of which links on your web page visitors are clicking, a heatmap will reveal any clicks that users are making on your page, whether they are links or not. This is important because if a heat map analysis helps you discover that users are clicking on an image that they think is a link, but is actually not a link, you would be able to easily remedy this by linking the image to the page your users are trying to get to, or let your readers know that the image is not a link.
In short, heatmaps can be one of the best ways to test the design of your website, assess how navigatable your site is and improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to monitor visitor behavior on your web site:
Monitor Everything Users Do On Your Web Pages
Heat Map Tracker records every browsing session on your web site, enabling you to monitor all clicks, eye-tracking and page scrolling.
Complete Control With No Restrictions
The application is self-hosted, giving you unlimited session recording and pageviews.
Free Updates & Enhancements
There is a one-time cost to buy the script, which then entitles you to receive free updates and future enhancements.
Additional benefits include the following:
- Improve Site Usability: By seeing how visitors experience your website, you can uncover problem areas preventing users from taking desired actions and improve visitor engagement.
- No More Guessing User Behaviour: The video playbacks of your visitors’ sessions reveal exactly what takes place on your web pages. Heat Maps let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they stay on a specific section, how quickly they navigate down your pages and more! No more guesses or making wrong assumptions … just pure data of what happens when people move around your website.
- Increase User Engagement: HeatMap Tracker lets you increase visitor engagement with your site, which increases sales and conversion rates. There are a number of ways to do this and we list some of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many unique features for site owners. Here are just a few of these:
- Fast and simple to install and implement. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors look at and observe how far down your product pages your visitors scroll down to as an indicator of the length of time your sales message can keep them interested. HeatMap Tracker lets you analyze every single user action to help you see how visitors are interacting with your website or particular pages on the site.
- Unlimited visitor recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can measure users on your site for a few days, 1 week, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily see which pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving pages that your readers are more interested in. You can also see regional demographics of your visitors and see which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Discover what works (i.e. where users click) and what’s not working (where people are not going to). For example, are visitors watching your videos? Are they clicking on graphic elements believing that they are links to somewhere else?
- Get useful information on ways to optimize your landing pages, sign up forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get practical data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” experimentation to improve your site’s “first impression”, or maximize the impact of your home page’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether any section of the content needs to be inserted, reworked, or taken out.
- Produce “before” and “after” case studies for web-related services.
- Compare whether users tend to click images vs buttons versus text links, and how particular user segments interact with your site.
- Diagnose suspected website security exploits or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a well-known online marketer with a solid reputation for providing great product quality and support. The members area contains video tutorials for installing and setting up the software.
Software Price
HeatMapTracker is available in 3 different versions:
- Basic License – Single license only. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 sites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heat maps, browser session recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital service providers. Price = $497.00 Single Payment.
Note: The cost to purchase this product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the pricing at the time this article was published. This may or may not be the actual pricing set by the product author when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services like Google Analytics can provide useful metrics on things such as the number of people arriving on your website, how they found it and what they do during their visits. However, if you want to truly gain an insight into how your site and your content is being used by your visitors to interact with your business online, then a heat map analytics software application can be extremely useful.
We recommend purchasing a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and for generating more sales.
For complete details, visit the software website: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracking Plugin
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