The ability to track the behavior of visitors and users on your web site is very important to your online success.
The old management saying ”you can’t manage what you don’t measure” is as true in the digital age as it has ever been. If you don’t know what is happening on your web pages, then how would you get better online results?
People have been looking for ways to track and analyze user behavior since web sites were first introduced. From basic tracking counters, to very powerful statistical tracking software like Google Analytics and other applications that record and display an exceptional level of information.
Understanding user behavior is vitally important for the success of your digital marketing and content strategy, not only because it enables you to understand what visitors are doing so you can improve your results, but research also shows that past visitor behavior is the most reliable predictor of future behavior. It’s a more reliable predictor in fact, than knowing demographics.
Although being able to view valuable reports such as the number of unique visitors are visiting your website, which pages they are entering and exiting, how long they are staying on your website for, which keywords people are searching for, unique page views, referring pages, and so on, is highly essential, wouldn’t it also be excellent to be able to view precisely what visitors are reading, where on your pages they are staying the longest for, which hyperlinks they are clicking on, what areas of the page visitors are browsing, and so on?
Fortunately, heat map technology makes this easy and possible. Web heatmaps are used to review areas on a web page that visitors scan most frequently. Web heat maps are also often integrated with other forms of statistical software and session replay software.
If you use WordPress, then you can easily add heat map tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that works with WordPress (and other website programs) and that visually records your site visitors’ entire journey and creates live heatmaps showing where they click and where they scroll on your site.
HeatMapTracker software lets you see your website from your visitor’s unique perspective.
More info: HeatMapTracker
Benefits
The more accurate data you have about how your users are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the exact issues that have been preventing your visitors from fully benefiting from your website, like confusing navigation layouts, or distracting banner ads. As a site owner, you can encourage your users to complete certain actions, such as opting into your newsletter or click on certain links.
Although Google Analytics has its overlay feature that can show you what links on your web page are being clicked, a heatmap can also show you any clicks that visitors make on your page, regardless of whether they are links or not. This is a significant difference because if a heatmap report reveals that visitors are clicking on an image that they imagine to be a link, but is actually not a link, you would be able to quickly edit this by adding a link to the image, or make it clear to your visitors that the image is not a link.
Heat maps, therefore, can be one of the most useful ways to test the design of your website, assess how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track visitor behaviour on your site:
Record Everything Users Do On Your Web Site
HeatMapTracker creates a screen video of every visitor session on your web site, allowing you to see all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The script is hosted on your own server, giving you no-limit recordings and playbacks.
Free Updates And Enhancements
There is a one-time investment to own the software, which then entitles you to receive unlimited updates and new features for life.
Some additional benefits include the following:
- Improve Your Marketing: By seeing how visitors navigate your website, you can spot difficulties preventing visitors from taking desired actions and reach your site goals.
- Stop Guessing About User Behavior: The video playbacks of your users’ sessions allow you to see precisely what is happening on your site. Click overlays let you see exactly which elements visitors click on, where they are drawn to most on your website, how long they stay in a particular location, how quickly they navigate down your site and more! No more guessing or assuming wrongly … just accurate data of what takes place when visitors explore your web pages.
- Increase Website Sales: HeatMapTracker helps you improve visitor engagement with your site, which improves sales and conversion rates. There are a number of ways to achieve this and we list some of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many great features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Ready to use in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your pages visitors spend more time on and see how far down your sales or product pages your visitors read down to as an average of the length of time your site can retain their attention. HeatMap Tracker lets you review and analyze each and every user experience to see how visitors interact with your website or some pages on your website.
- Unlimited visitor screen captures and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can spy on visitors on your site for a day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your visitors are more interested in. You can also access regional location data of your visitors and learn where they are coming from.
Additional features:
The table below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials that plugin users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Discover what’s working (i.e. where people click) and what doesn’t work (where visitors aren’t clicking). For example, are users engaging with your videos? Are they clicking on graphic elements believing that these are links to somewhere else?
- Get ideas on how to refine your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of your site’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify if a content section needs to be inserted, redesigned, or removed.
- Produce “before” and “after” case studies for online marketing services.
- Test if users prefer to click images vs buttons vs text links, and how specific user segments interact with your website.
- Confirm confirmed website security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering robust products and customer support. The member download area includes video tutorials for installing and configuring the software.
Software Pricing
Heat Map Tracker comes in 3 editions:
- Basic License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Allows you to use on up to ten sites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, session recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital service providers. Price = $497.00 One-off payment.
Please Note: The price of this product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software sells for the prices shown above. This may or may not be the actual pricing set by the plugin developer when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics can provide you with great metrics on things such as how many people are visiting your website, how they are finding it and what they do during their visits. However, to truly gain an understanding into how your website and your content is being used by your visitors to interact with your digital presence, then a heat map analytics software application can be very practical.
We recommend that you consider purchasing a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to make more web sales.
To learn more, check out the software here: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracker
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