Being able to understand the behavior of visitors on your website is extremely important to your online success.
The management adage “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is going on on your site, how can you know what needs to be improved?
Businesses have been looking for accurate ways to track and analyze visitor behavior since web sites first appeared. From simple counters that track how many people have viewed your web page, to sophisticated analytical software like Google Analytics and other applications which can track and display granular information.
Understanding visitor behaviour is important for the success of your web site, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven that past user behavior is the most reliable way to predict future behavior. More reliable, in fact, than knowing visitor demographics.
Although the ability to see valuable reports like the number of web visitors are landing on your website, what pages they are landing on and leaving from, how long they are remaining on your site for, keywords searched, page views, referring pages, etc …, is extremely essential, wouldn’t it also be fantastic to know exactly what users are reading, where on your site they are navigating through, what hyperlinks they are clicking on, which areas of your page visitors are pausing on, and more?
Fortunately, heat map technology makes this possible. Web heat maps can be used to display areas on a web page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of web analytics and session replay tools.
If you own a WordPress-powered website or blog, then you can easily add heatmap tracking with recorded user session replays to your arsenal of key site analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software program that works with WordPress and that visually tracks your web site visitors’ every movement and creates live heatmaps that show precisely where they are clicking and where they scroll throughout your website.
The HeatMapTracker analytics tool lets you record every move your users make.
For more details, visit the script site here: Heat Map Tracker
Benefits
The more accurate data you have about how your visitors are engaging with your content, the more you can improve your site’s user experience. Imagine knowing the exact issues that prevent your users from fully engaging with your site, like confusing site navigation elements, or distracting adverts. As the site owner, you can guide your visitors to complete certain actions, such as opting into your newsletter or clicking on certain links.
While Google Analytics has an overlay feature which can give you an idea of which links on your web page are being clicked, a heatmap can also reveal any clicks that users are making on your page, regardless of whether they are links or not. This is important because if a heatmap analysis helps you discover that users are clicking on a graphic element which they imagine to be a link, but happens to not be a hyperlinked image, you could quickly edit this by adding a link to the image, or let your readers know that the image is just a graphic.
Heatmaps, therefore, can be one of the best methods to test your site design, assess how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track visitor behaviour on your website:
See Everything Visitors Are Doing On Your Website
The software records every user browsing session on your website, enabling you to record all page clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The software is hosted on your own server, giving you unrestricted recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-time cost to own the application, after which you are then entitled to receive lifetime upgrades and all future enhancements.
Some additional software benefits include the following:
- Improve User Experience: By seeing how visitors navigate your website, you can spot issues preventing visitors from taking desired actions and correct these.
- Stop Guessing User Behavior: The video recordings of your users’ sessions allow you to observe exactly what takes place on your web site. Heatmaps let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they choose to stay on a particular spot, how fast they travel down your content and more! No more guesses or hoping … just real information of what happens when people visit your site.
- Increase Online Sales: HeatMapTracker lets you increase visitor engagement with your site, which increases online sales and conversion rates. There are a number of ways to achieve this and we’ll discuss a number of these in the “Tips” section later in this review.
Features
HeatMapTracker offers many features for website owners. Here are just some of these:
- Quick and simple to install and configure. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors look at and see how far down your page your visitors read down to as an average of how long your sales message can keep them interested. The software lets you review and analyze every single visitor experience to see how visitors are interacting with your website or specific pages on your web site.
- Unlimited visitor recording and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can measure user sessions on your website for a day, a week, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and all recorded sessions the heatmap analytics software has recorded for each project. You can easily view which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that users are more interested in. You can also review regional demographics of your visitors and learn where they are visiting from.
Additional features:
The chart below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and feedback users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Learn what works (i.e. where people click) and what doesn’t work (where visitors are not going to). For example, are users watching your videos? Are they clicking on graphic elements assuming that they lead to somewhere else?
- Get ideas on how to improve your landing pages, sign-up forms, checkout processes, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” testing to improve your home page’s “first impression”, or optimize the impact of the landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any content section should be added, reworked, or deleted.
- Create “before” and “after” comparison reports for digital services.
- Test whether users prefer to click images vs buttons vs text links, and how specific user segments interact with your site.
- Troubleshoot potential site security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing robust products and customer support. The product download area contains video instructions for installing and setting up the software.
Product Price
HeatMapTracker is available in 3 different versions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-off payment.
- Professional License – Allows you to install on up to ten domains. Price = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Price = $497.00 One-time.
Please Note: Price details for the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the product is selling for the prices shown above. This may not be the actual pricing charged by the product author when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services like Google Analytics can provide very useful data on things such as the number of people landing on your website, how they find it and what they do during their visits. However, to really gain deeper insights into how your site and its content is helping your visitors to interact with your business online, then a heatmap analytics service can be very useful.
We suggest purchasing a license of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your site’s user-experience, engagement and for increasing your sales of your products or services.
For complete details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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