Being able to track and see the behavior of visitors on your web site is absolutely vital to your online success.
The business saying ”you can’t manage what you don’t measure” is as important today as always. If you don’t know what is happening when users arrive on your web pages, then how will you know what areas need improving?
Businesses have been looking for practical tools to track and analyze what is happening since websites were first developed. From basic counters that track the number of visitors, to powerful and sophisticated statistical tracking software like Google Analytics and other applications that can record detailed key metrics.
Tracking visitor behaviour is vitally important for the success of your digital marketing and content strategy, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven that past visitor behavior is the best predictor of future behavior. Better, in fact, than knowing user demographics.
Although being able to track key data such as how many web users are landing on your website, which pages they are landing on and leaving from, how long they are remaining on your website for, what terms people are searching for, average page views, referring web sites, etc …, is extremely important, wouldn’t it also be useful to be able to track precisely what users are reading, where on your site they are navigating through for the longest time, which links they are clicking on, what parts of your content visitors are mostly intrigued about, and so on?
Fortunately, heat map tracking technology makes this possible. Web heatmaps can be used to display areas on a website page most frequently scanned by online visitors. Web heat maps are also often integrated with other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking and recorded visitor session replays to your collection of key web site analysis tools using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software script that works with WordPress and that lets you record your web site users’ complete journey and generates instant heatmaps that show where they click and where they are scrolling throughout your site content.
The HeatMapTracker application also enables you to spy on every action your users make.
Go here to learn more about this script: Heat Map Tracker
Benefits
The better you know how your readers engage with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully benefiting from your website, such as confusing site navigation layouts, or distracting design elements. As the website owner, you can guide your site visitors to complete certain actions, such as signing up to your newsletter or clicking on certain links.
While Google Analytics has an overlay feature which can give you an idea of which links on your page are being clicked, a heat map can also show you any clicks that visitors are making on your site, whether they are links or not. This is an important benefit because if a heatmap report reveals that readers are clicking on a graphic element which they suppose to be a link, but turns out not to be a link, you can quickly fix this by linking the image to the destination URL your visitors are trying to get to, or make it clear to your readers that the image is not a link.
In short, heatmaps can be one of the best ways to test your site design, see how navigatable your site is and improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to monitor visitor behavior on your website:
Observe Everything Users Are Doing On Your Website
Heat Map Tracker creates a screen video of every visitor session on your web site, allowing you to capture all which page elements are being clicked, eye-tracking and page scrolling.
Complete Control With No Restrictions
The script is self-hosted, giving you no limits on session recording and pageviews.
Unlimited Upgrades & Enhancements
There is a one-off investment to buy the script, which entitles you to receive free upgrades and enhancements.
Some additional software benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web pages, you can spot challenges that prevent users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing User Behavior: The video playbacks of your users’ browser sessions allow you to understand precisely what is taking place on your web pages. Screen overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they browse in a particular spot, how quickly they travel down your pages and more! No more guesses or assuming wrongly … just accurate intel of what goes on when users land on your web site.
- Increase Website Sales: Heat Map Tracker helps you increase visitor engagement with your site, which increases sales and conversions. There are many ways to achieve this and we list several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker includes many features for site owners. Here are just some of these:
- Quick and easy to install and set up. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and monitor how far down your page your visitors scroll down to as a benchmark of the length of time your content can retain their attention. HeatMapTracker lets you review and analyze each and every user experience to help you see how visitors are interacting with your website or certain pages on the site.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can measure visitor sessions on your pages for one day, a few weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total recorded sessions Heat Map Tracker has recorded for each project. You can easily see which pages your readers are moving towards and how they are interacting with each page’s content, allowing you to spend more time on pages that your users care about. You can also view regional location data of all visitors and learn which part of the world they are coming from.
Additional software features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and comments users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Discover what’s working (i.e. where people click) and what doesn’t work (where people are not going to). For example, are people watching your videos? Are they clicking on graphic elements assuming that they may be links to another area of your site?
- Get useful information on ways to improve your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” tests to improve your landing page’s visitor impact, or maximize the impact of the landing page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if a page element could be included, edited, or deleted.
- Produce “before” and “after” case studies for digital marketing services.
- Analyze if users prefer to click images vs buttons versus text links, and how particular user segments interact with your website.
- Diagnose suspected site security issues or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for providing reliable product quality and product support. The member download area includes video instructions for installing and setting up the software.
Product License Price
HeatMap Tracker comes in three editions:
- Basic (Single) License – Allows you to use on one site. Price = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to ten sites. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital service providers. Cost = $497.00 Single Payment.
Please Note: The cost to purchase HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this content was published. This may or may not be the actual pricing charged by the product author when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services like Google Analytics can provide you with great metrics on things such as the number of people finding your pages, how they are finding it and what they are doing during their visits. However, to truly gain a deep understanding into how your website and its content is helping your visitors to connect with your digital presence, then a heatmap analytics software application can be very practical.
We suggest buying a license of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, visitor engagement and to increase your sales.
For complete details, visit the software website here: Heat Map Tracker – Live ClickTracking And HeatMap Tracking Software
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