Being able to understand the behavior of visitors and users on your website is absolutely vital to the success of your digital business.
The business management saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is going on on your web pages, then how can you get better online results?
Website users have been looking for ways to track and analyze visitor behavior since websites first appeared. From simple counters that track visitors, to very sophisticated statistical tracking software like Google Analytics that track and display detailed key information.
Knowing user behaviour is very important for the success of your business, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that previous user behavior is the best indicator of future behaviour. It’s an even better indicator, in fact, than knowing demographics.
Although the ability to analyze key metrics such as how many unique web visitors are visiting your website, what pages they are arriving on and departing from, how long they are staying on your website for, what terms people are searching for, unique page views, referring web sites, etc …, is extremely important, wouldn’t it also be great to be able to know exactly what users are reading, where on your pages they are visiting the longest for, which hyperlinks they are clicking on, which areas of your page visitors are pausing on, and more?
Fortunately, heatmap tracking technology makes this possible. Website heat maps have been used to pinpoint areas of a web page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay tools.
If you own a WordPress web site, then you can easily add heatmap tracking with recorded session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress and that visually records your site users’ complete journey and generates live heatmaps showing where users are clicking and where they are scrolling on your site.
The HeatMapTracker application also lets you see your website from your visitor’s perspective.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your readers interact with your content, the more you can improve your site’s user experience. Imagine knowing the specific challenges that have been preventing your visitors from fully accessing your site, such as unclear site navigation elements, or disruptive ads. As a website owner, you can help your visitors to complete certain actions, such as signing up to a newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can show you which links on a page visitors are clicking, a heat map will display any clicks that visitors make on your site, regardless of whether they are actual links or not. This is a significant benefit because if a heat map report helps you discover that users are clicking on a graphic element which they think is a link, but is actually not a hyperlinked image, you would be able to easily repair this by linking the image to the page your readers are trying to get to, or let your visitors know that the image is not linked.
In short, heatmaps can be one of the most useful methods to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor user behaviour on your website:
Observe Everything Users Do On Your Web Pages
HeatMapTracker lets you record every browsing session on your website, allowing you to view all which buttons and links are being clicked, eye-tracking and page scrolls.
Full Control Without Restrictions
The script is hosted on your server, giving you no restrictions on recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-time cost to buy the software, after which you are then entitled to receive unlimited application upgrades and all future enhancements for life.
Additional benefits of the HeatMapTracker script include the following:
- Improve Site Usability: By seeing how visitors experience your web site, you can identify obstacles preventing visitors from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing Visitor Behaviour: The screen video playbacks of your users’ sessions allow you to see exactly what is taking place on your web site. Screen overlays let you see exactly which elements users click on, which areas they are drawn to most on your website, how long they choose to stay on a specific spot, how far and quickly they navigate down your content and more! No more guesses or hoping … just factual evidence of what happens when people visit your web pages.
- Increase User Engagement: HeatMapTracker lets you improve visitor engagement with your business, which increases your online sales and conversion rates. There are many ways to achieve this and we discuss a number of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many great features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and observe how far down your page your users scroll as a benchmark of the length of time your sales message can engage them for. HeatMapTracker lets you analyze every single user action to see how users interact with your site or specific pages on the website.
- Unlimited session screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can capture visitor sessions on your web pages for one day, a couple of weeks, one month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can easily view the top pages your users are moving towards and how they interact with each page’s content, allowing you to invest more time on improving content that your readers are more interested in. You can also review regional location data of your visitors and learn which part of the world they are coming from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where people click) and what doesn’t work (where visitors aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images assuming that these link to somewhere else?
- Get ideas on ways to optimize your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” experimentation to improve your site’s “first impression”, or optimize the impact of your landing page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify if an element on your page should be included, edited, or taken out.
- Create “before” and “after” case studies for web services.
- Analyze whether visitors tend to click images vs buttons versus text links, and how specific user segments engage within your website.
- Troubleshoot potential website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing great product quality and product support. The member download area contains video instructions for installing and configuring the software.
Software Price
Heat Map Tracker is available in three separate editions:
- Basic License – Allows you to use on one site. Price = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 websites. Price = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing service providers. Price = $497.00 Single Payment.
Note: Current pricing for the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the product sells for the prices shown above. This may not be the actual price charged by the product developer when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics can provide good information on things such as the number of people coming to your pages, how they are finding it and what they are doing during their visits. However, to truly gain deep knowledge into how your site and its content is helping your visitors to interact with your digital presence, then a heat map analytics software tool can be very useful.
We recommend purchasing a copy of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for increasing online sales.
For full details, visit the software website: HeatMapTracker – Live ClickTracking And Heat Map Tracker
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