The ability to track and see the behavior of visitors and users on your website is absolutely vital to your online success.
The old business adage ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, how would you know what areas need improving?
Business owners have looked for smart ways to track and analyze user behavior since websites first appeared. From simple counters that track how many people have viewed your web site, to powerful and sophisticated analytical tools like Google Analytics that can record incredibly rich metrics.
Understanding visitor behavior is very important for the success of your online business marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also confirms that previous user behavior is the best way to predict future behavior. It’s an even more more reliable indicator in fact, than knowing demographics.
Although being able to track valuable details like how many unique visitors are exploring your site, what pages they are arriving on and departing from, how long they are staying on your site for, what terms are being searched for, page views, referring web sites, and so on, is vitally useful, wouldn’t it be fantastic to track exactly what users are clicking on, where they are navigating around in, what links they are clicking on, which parts of your site visitors are pausing to read more about, and more?
Fortunately, heatmap tracking technology makes this easy. Web heat maps have been used to display areas on a web page that visitors scan most frequently. Web heat maps can also be used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered website or blog, then you can easily add heatmap tracking with video session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software script that works with WordPress (and other website programs) and that visually records your site visitors’ every movement and creates instant heat maps showing exactly where users are clicking and where they are scrolling throughout your website.
HeatMapTracker software allows you to look over the shoulders of everyone who visits your web site.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your readers are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully benefiting from your website, such as unclear site navigation elements, or distracting design elements. As the website owner, you can guide your site visitors to complete certain actions, such as join your newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature that can show you which links on a web page users are clicking, a heat map can reveal any clicks that visitors are making on your page, whether they are actual links or not. This is important because if a heat map analysis helps you discover that users are clicking on a graphic element that they think is a link, but turns out not to be a hyperlinked image, you could easily repair this by linking the image to the page your readers are trying to get to, or let your readers know that the image is not a link.
Heat maps, therefore, can be one of the best ways to test the design of your website, assess how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track visitor behavior on your website:
Capture Everything Visitors Do On Your Site
Heat Map Tracker captures every user browsing session on your web site, enabling you to monitor all links and buttons clicked, eye-tracking and scrolls.
Complete Control With No Limitations
The script allows you to self-host the technology, giving you no-limit recordings and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off investment to buy the HeatMapTracker software, which entitles you to receive lifetime upgrades and enhancements.
Additional benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your website, you can identify problem areas that prevent users from taking desired actions and optimize your site.
- Stop Guessing About Visitor Behavior: The video playbacks of your visitors’ sessions let you observe exactly what is happening on your web pages. Heatmaps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they browse on a specific section, how far they navigate down your content and more! No more guesses or making wrong assumptions … just real information of what takes place when people land on your website.
- Increase Online Sales: HeatMapTracker helps you improve visitor interaction with your site, which improves sales and conversions. There are a number of ways to do this and we’ll present a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker includes many features for WordPress users. Here are just a few of these:
- Fast and easy to install and implement. Ready to go in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and see how far down your sales or product pages your visitors scroll down to as a measure of the length of time your content can engage them for. Heat Map Tracker lets you analyze each and every user action to help you understand how they interact with your website or particular pages on the site.
- Unlimited session recording and session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on users on your web pages for a few days, one week, one month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded sessions HeatMapTracker has recorded for all projects. You can quickly view which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your visitors care about. You can also view regional demographic data of your visitors and learn which part of the world they are coming from.
Additional features:
The image below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials that plugin customers have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your results:
- Learn what’s working (i.e. where visitors are clicking) and what doesn’t work (where visitors are not going to). For example, are people watching your videos? Are they clicking on graphic elements thinking that these lead to another destination?
- Get insights on ways to refine your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” experimentation to improve your site’s visitor impact, or maximize the impact of your website’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a content section should be included, modified, or taken out.
- Create “before” and “after” case studies for web-related services.
- Compare whether visitors tend to click images vs buttons versus text links, and how particular user segments engage within your website.
- Analyze suspected website security exploits and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering robust product quality and customer support. The product download area contains video instructions for installing and setting up the software.
Product Cost
HeatMapTracker is available in three separate editions:
- Basic (Single) License – Single use only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten sites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Price = $497.00 One-off payment.
Note: The cost of purchasing the HeatMapTracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this review was published. This may or may not be the actual pricing set by the plugin developer when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics can provide great data on things such as the number of people landing on your pages, how they find it and what they are doing whilst on your site. However, to truly gain a real-time understanding into how your web site and your content is helping your visitors to engage with your digital presence, then a heat map analytics software application can be a great way to do this.
We recommend purchasing a copy of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to get more web sales.
For more details, visit the software website: HeatMap Tracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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