The ability to track, monitor and understand visitor behavior is absolutely vital to the success of your digital business.
The old adage ”you can’t manage what you can’t measure” is as true in the digital economy as always. If you don’t know what is happening on your website, how can you know what areas of your website can be improved?
Website users have looked for ways to track and understand what is happening since web sites first appeared. From basic counters that track visitor numbers, to very powerful statistical tracking tools like Google Analytics and other applications that can provide incredible key information.
Analyzing user behaviour is vitally important for a successful online business strategy, not only because it enables you to understand what visitors are doing so you can improve your results, but research also proves that previous visitor behavior is the best way to predict future behaviour. It’s a more reliable predictor in fact, than knowing visitor demographics.
While being able to analyze statistical information such as the number of visitors are checking out your website, which pages they are arriving on and departing from, how long they are remaining on your site for, what terms are being searched for, average page views, referring sites, and so on, is highly useful, wouldn’t it also be fantastic to be able to track precisely what users are reading, where on your pages they are staying the longest time on, which links they are clicking on, what parts of your site visitors are mostly interested in, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heat maps can be used to review areas of a web site page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of statistical software and session replay software.
If you own a WordPress website or blog, then it’s easy to add heatmap tracking and recorded visitor session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress and that lets you record your site visitors’ entire journey and creates live heatmaps that show where they are clicking and where they scroll on your web pages.
The HeatMapTracker application also lets you see your website from your visitor’s point of view.
Go here to learn more: HeatMap Tracker
Benefits
The more accurate data you have about how your visitors are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully accessing your site, such as confusing site navigation layouts, or distracting adverts. As a site owner, you can help your readers to complete certain actions, such as opting into a newsletter or click on certain links.
While Google Analytics has an overlay feature which can give you an idea of which links on your web page are being clicked, a heat map will display any clicks that visitors make on your page, regardless of whether they are links or not. This is a significant benefit because if a heat map analysis reveals that readers are clicking on a graphic element that they think is a link, but turns out not to be a hyperlinked image, you could easily edit this by linking the image to the page your visitors are trying to get to, or let your users know that the image is not linked.
Heat maps, therefore, can be one of the most useful ways to test the design of your website, assess how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor visitor behaviour on your website:
Observe Everything Visitors Do On Your Web Site
HeatMapTracker lets you record every visitor movement on your website, allowing you to record all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Full Control Without Limitations
The script allows you to self-host the technology, giving you unlimited recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-off investment to own the application, which then entitles you to receive lifetime updates and future enhancements.
Additional benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your web pages, you can uncover problems preventing users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About Visitor Behaviour: The screen video recordings of your users’ browsing sessions reveal precisely what is happening on your site. Heat Maps let you see exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they hover in a particular section, how far they scroll down your site and more! No more guessing or making wrong assumptions … just accurate metrics of what takes place when users explore your site.
- Increase Online Sales: Heat Map Tracker lets you increase user interaction with your site, which creates better online sales and conversions. There are many ways to achieve this and we’ll list several of these in the “Tips” section later in this review.
Software Features
HeatMapTracker includes many unique features for website owners. Here are just a few of these:
- Fast and easy to install and implement. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your site visitors look at and monitor how far down your product pages your visitors scroll down to as a measure of the length of time your sales message can retain their attention. HeatMap Tracker lets you analyze every single visitor experience to see how users interact with your site or particular pages on the site.
- Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can measure visitors on your pages for 1 day, 1 week, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for each project. You can quickly view the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on the content that your visitors are more interested in. You can also monitor regional demographic data of your visitors and see which part of the world they are coming from.
Additional software features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and feedback that plugin customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your web site to improve your business:
- Learn what works (i.e. where visitors click) and what’s not working (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on images believing that these may be linking to somewhere else?
- Get insights on ways to improve your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your home page’s visitor impact, or optimize the impact of the site’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any new content needs to be included, changed, or deleted.
- Produce “before” and “after” comparison reports for web-related services.
- Analyze if users prefer to click on images vs buttons vs text links, and how specific user segments engage with your site.
- Diagnose confirmed site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known internet marketer with a solid reputation for providing exceptional product quality and customer support. The members area includes video instructions for installing and configuring the software.
Software Cost
HeatMap Tracker is available in 3 different editions:
- Basic License – Use on one site. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 domains. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, session recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it ideal for digital marketing service providers. Price = $497.00 One-time.
Note: Price details for the Heat Map Tracker product depends on whether there are any promotions or limited-time specials being offered. Presently, the product retails for the amounts shown above. This may or may not be the actual pricing set by the plugin author when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services like Google Analytics can provide you with important data on things such as the number of people finding your website, how they find it and what they are doing during their visits. However, if you want to truly gain deep knowledge into how your web site and your content is being used by your visitors to engage with your business online, then a heatmap analytics software application can be extremely useful.
We suggest buying a license of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and to get more web sales.
To learn more, visit the software website: Heat Map Tracker – Live Click-Tracking And Heat Map Tracking Plugin
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