The ability to understand the behavior of visitors and users on your website or blog is absolutely vital to your online success.
The adage ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening when visitors arrive on your website, then how would you get better online results?
Business owners have been looking for practical tools to track and analyze what visitors are up to in their sites since websites were first invented. From simple tracking counters, to sophisticated analytical software like Google Analytics which provide an exceptional amount of measurements.
Tracking user behaviour is very important for a successful website, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven over and over that past user behavior is the most reliable way to predict future behavior. It’s an even better predictor, in fact, than knowing visitor demographics.
Although the ability to see valuable details such as the number of unique visitors are visiting your website, what pages they are landing on and leaving from, how long they are staying on your site for, keywords searched, average page views, referring sites, etc …, is highly essential, wouldn’t it be useful to be able to view exactly what users are reading, where on your pages they are staying the longest time on, what links they are clicking on, what parts of the site they are mostly interested in, and more?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps are used to analyze areas in a web page that online visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking with recorded user session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress and that lets you visually track your site users’ movements and generates live heatmaps that show where they are clicking and where they scroll throughout your pages.
HeatMapTracker application lets you capture every click your visitors make.
Go here to learn more: Heat Map Tracker
Benefits
The better you know how your users are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the specific issues that have been preventing your prospects from fully accessing your site, like unclear site navigation layouts, or distracting adverts. As a site owner, you can help your readers to perform certain actions, such as opting into a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of which links on a page are being clicked, a heat map can also reveal any clicks that users are making on your page, whether these are actual links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on a graphic element that they suppose to be a link, but turns out not to be a link, you could quickly fix this by adding a link to the image, or let your visitors know that the image is not a link.
Heatmaps, therefore, are one of the most useful methods to test the design of your website, assess how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor user behaviour on your site:
Monitor Everything Users Do On Your Site
HeatMapTracker lets you record every user browsing movement on your web site, allowing you to monitor all links and buttons clicked, eye-tracking and page scrolls.
Full Control With No Limitations
The script allows you to self-host the technology, giving you unrestricted session recording and pageviews.
Lifetime Updates And Enhancements
There is a one-off investment to own the HeatMapTracker script, after which you are then entitled to receive lifetime updates and all future enhancements.
Additional benefits of the software include the following:
- Improve Site Usability: By seeing how visitors navigate your web site, you can identify issues that prevent visitors from taking desired actions and improve user engagement.
- Stop Guessing Visitor Behavior: The video recordings of your visitors’ browsing sessions allow you to understand precisely what is taking place on your web site. Overlays let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they hover on a particular area, how quickly they navigate down your pages and more! No more guessing or making wrong assumptions … just real information of what happens when users come to your web site.
- Increase Online Sales: Heat Map Tracker lets you improve visitor interaction with your business, which increases your online sales and conversions. There are many ways to achieve this and we discuss several of these in the “Tips” section further below.
Software Features
HeatMapTracker includes many features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and measure how far down your sales pages your users read down to as an average of how long your site can keep them engaged. Heat Map Tracker lets you study each and every visitor session to see how they are interacting with your website or some pages on the web site.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can capture visitors on your pages for one day, 1 week, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for all projects. You can quickly see the top pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on improving content that your users care about. You can also analyze regional location data of your visitors and discover which part of the world they are coming from.
Additional software features:
The image below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what works (i.e. where users click) and what’s not working (where people are not going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that they may be linking to somewhere else?
- Get ideas on how to improve your landing pages, signup forms, sales funnel, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” tests to improve your landing page’s “first impression”, or optimize the impact of your site’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether a content section needs to be inserted, modified, or deleted.
- Produce “before” and “after” comparison reports for web services.
- Analyze if users tend to click on images vs buttons versus text links, and how specific user segments engage with your web site.
- Confirm confirmed site security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a respected internet marketer with a solid reputation for providing robust products and support. The member download area contains video instructions for installing and setting up the software.
Product License Price
Heat Map Tracker is available in 3 versions:
- Basic (Single) License – Installs on one domain. Price = $197.00 One-off payment.
- Professional License – Allows you to install on up to 10 sites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Cost = $497.00 Single Payment.
Please Note: Pricing details of this product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the product retails for the amounts shown above. This may not be the actual price set by the plugin developer when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services like Google Analytics can provide you with great information on things such as the number of people finding your pages, how they find it and what they do during their visits. However, to truly gain deeper insights into how your site and its content is helping your visitors to interact with your digital presence, then a heatmap analytics software tool can be extremely practical.
We recommend purchasing a license of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to increase online sales.
For more details, check out the software here: HeatMap Tracker – Real-Time ClickTracking And HeatMap Tracking Plugin
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