The ability to track and see visitor behavior is absolutely vital to the success of your business online.
The old business management adage ”you can’t manage what you don’t measure” is as true in the digital economy as ever. If you don’t know what is happening on your site, how will you get better online results?
People have been searching for ways to track and analyze what is happening since websites first appeared. From basic counters that track visitor numbers, to very sophisticated and powerful statistical tracking software like Google Analytics and other applications that deliver detailed information.
Tracking user behavior is important for the success of your online business strategy, not only because it enables you to understand what visitors are doing so you can improve your results, but it’s also been proven that previous visitor behaviour is the best way to predict future behavior. It’s an even better indicator, in fact, than knowing demographics.
Although being able to see valuable data such as the number of visitors are coming to your web site, what pages they are entering and exiting, how long they are staying on your website for, what terms are being searched for, average page views, referring websites, etc …, is vitally useful, wouldn’t it be great to be able to know precisely what visitors are clicking on, where on your site they are navigating through, which links they are clicking on, what areas of your site they are most intrigued about, and so on?
Fortunately, heat map tracking technology makes this possible. Website heat maps have been used to analyze areas on a web site page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of web analytics and session replay tools.
If you own a WordPress-powered website or blog, then you can easily add heat map tracking and recorded user session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software script that is compatible with WordPress and that visually records your web site users’ entire session and generates instant heatmaps that show exactly where users click and where they are scrolling on your web site.
The HeatMapTracker analytics tool also enables you to see your site from your visitor’s point of view.
For more details, visit the software site here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers engage with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific challenges that have been preventing your readers from fully benefiting from your website, such as unclear navigation elements, or distracting banner ads. As a website owner, you can encourage your readers to perform certain actions, such as joining a newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature which can give you an idea of what links on your page users are clicking, a heatmap can display any clicks that visitors make on your site, regardless of whether these are actual links or not. This is an important benefit because if a heatmap report reveals that readers are clicking on an image that they imagine to be a link, but happens to not be a link, you could easily change this by adding a link to the image, or make it perfectly clear to your readers that the image is not linked.
Heat maps, therefore, are one of the most useful methods to test your site design, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor user behaviour on your web site:
Observe Everything Visitors Are Doing On Your Site
The application records every browsing session on your web site, enabling you to observe all clicks, eye-tracking and scrolls.
Complete Control With No Limitations
The software is self-hosted, giving you unrestricted user recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-time cost to own the software, which entitles you to receive unlimited script updates and all future enhancements for life.
Additional software benefits include:
- Improve Site Usability: By seeing how visitors use your website, you can identify difficulties preventing visitors from taking desired actions and improve user engagement.
- Stop Guessing User Behaviour: The video recordings of your users’ browsing sessions show you exactly what takes place on your web site. Heat Maps let you see exactly which elements users click on, where they are drawn to most on your website, how long they stay on a particular area, how far they scroll down your pages and more! No more guessing or assuming wrongly … just pure data of what goes on when visitors land on your web site.
- Increase Online Sales: Heat Map Tracker helps you improve visitor engagement with your site, which creates better online sales and conversion rates. There are many ways to do this and we discuss some of these in the “Tips” section further below.
Features
HeatMap Tracker includes many features for WordPress users. Here are just a few of these:
- Fast and simple to install and configure. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and see how far down the page your visitors scroll as an average of how long your web copy can keep them interested. The software lets you review and analyze every single visitor experience to help you see how they interact with your website or certain pages on your site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on users on your pages for a day, a week or two, one month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view total visitors, tracked pages and all recorded sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on pages that your readers are more interested in. You can also see regional location data of all visitors and see where they are coming from.
Additional software features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials that users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what’s working (i.e. where visitors are clicking) and what’s not working (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on images believing that they lead to somewhere else?
- Get insights on ways to refine your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” testing to improve your website’s “first impression”, or optimize the impact of your website’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any content should be included, edited, or removed.
- Create “before” and “after” comparison reports for digital marketing services.
- Analyze if users prefer to click images versus buttons versus text links, and how specific user segments engage within your website.
- Diagnose suspected site security exploits or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing exceptional products and support. The product download area contains video tutorials for installing and setting up the software.
Product Pricing
HeatMapTracker comes in 3 editions:
- Basic License – Installs on 1 domain. Cost = $197.00 One-off payment.
- Professional License – Allows you to use on up to 10 sites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Cost = $497.00 One-time.
Note: Pricing details of the HeatMapTracker product depends on whether there are any promotions or limited-time special offers. When we last checked, the software is selling for the pricing shown above. This may or may not be the actual price set by the plugin author when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services like Google Analytics can give you some very useful metrics on things such as how many people are arriving on your pages, how they are finding it and what they do whilst on your web site. However, to truly gain an insight into how your web site and your content is being used by your visitors to engage with your business online, then a heatmap analytics service can be extremely practical.
We suggest getting a license of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, visitor engagement and for generating more sales.
For complete details, check out the software here: HeatMap Tracker – Real-Time Click-Tracking & Heat Map Tracking Plugin
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