The ability to track and see visitor behavior is absolutely vital to your online success.
The saying ”you can’t manage what you don’t measure” is as true in the digital age as ever. If you don’t know what is happening on your site, how will you improve your online results?
Businesses have been searching for accurate tools to track and understand user behaviour since websites were first developed. From basic counters that track visitors, to sophisticated and powerful analytical tools like Google Analytics which capture incredible measurements.
Understanding user behavior is important for a successful business, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that past user behavior is the best predictor of future behaviour. More reliable, in fact, than visitor demographics.
While being able to monitor statistical details such as the number of visitors are checking out your website, which pages they are coming and leaving from, how long they are staying on your site for, what terms people are searching for, average page views, referring web sites, and so on, is extremely important, wouldn’t it also be excellent to be able to track precisely what visitors are doing, where on your pages they are staying the longest period on, which links they are clicking on, which areas of the content they are pausing to read more about, and more?
Fortunately, heatmap technology makes this easy. Web heatmaps can be used to locate areas on a web site page most frequently scanned by web visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking and session replays to your arsenal of key business analysis tools with an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that works with WordPress and that lets you track your website visitors’ movements and generates instant heatmaps that show where they click and where they scroll on your site.
The HeatMapTracker application allows you to see your website from your visitor’s perspective.
To learn more about the script go here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your users are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that are preventing your readers from fully accessing your site, such as confusing navigation elements, or distracting banner ads. As a site owner, you can help your visitors to perform certain actions, such as signing up to your newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature which can give you an idea of what links on your page visitors are clicking, a heatmap will display any clicks that visitors are making on your page, whether these are links or not. This is an important difference because if a heat map report helps you discover that readers are clicking on a graphic element that they imagine to be a link, but turns out not to be a hyperlinked image, you could easily remedy this by linking the image to the destination URL your visitors are trying to get to, or make it perfectly clear to your readers that the image is not linked.
In short, heatmaps are one of the best methods to test the design of your website, see how readable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to monitor user behavior on your web site:
Capture Everything Visitors Do On Your Website
Heat Map Tracker records every browsing movement on your website, enabling you to observe all which page elements are being clicked, eye-tracking and page scrolling.
Full Control With No Restrictions
The application allows you to self-host the technology, giving you unlimited session recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-off cost to purchase the application, after which you are then entitled to receive lifetime updates and all future enhancements.
Some additional script benefits include the following:
- Improve Site Usability: By seeing how visitors navigate your site, you can identify problems preventing visitors from taking desired actions and correct these.
- Stop Guessing Visitor Behavior: The video playbacks of your visitors’ sessions reveal precisely what happens on your web pages. Screen overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they browse on a specific section, how far they scroll down your content and more! No more guessing or hoping … just accurate evidence of what takes place when visitors come to your site.
- Increase User Engagement: HeatMap Tracker helps you increase visitor engagement with your site, which increases sales and conversions. There are many ways to achieve this and we go over a number of these in the “Tips” section further below.
Software Features
HeatMapTracker includes many unique features for WordPress users. Here are just some of these:
- Quick and simple to install and configure. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors spend more time reading and see how far down your page your users scroll as an average of how long your web copy can retain their attention. Heat Map Tracker lets you review and analyze every single visitor action to help you learn how users are interacting with your site or specific pages on your web site.
- Unlimited session screen captures and visitor session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can capture user sessions on your website for a day, a few weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and all sessions the heatmap analytics software has recorded for all projects. You can quickly view the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that visitors care about. You can also access regional location data of all visitors and learn which part of the world they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Learn what’s working (i.e. where visitors are clicking) and what’s not working (where users aren’t going to). For example, are users watching your videos? Are they clicking on images thinking that these link to somewhere else?
- Get useful data on ways to improve your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get practical information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” tests to improve your site’s visitor impact, or maximize the impact of the home page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any new content could be included, reworked, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Test whether users tend to click on images vs buttons versus text links, and how particular user segments interact with your site.
- Review confirmed site security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly respected online marketer with a solid reputation for delivering reliable product quality and product support. The members area includes video tutorials for installing and setting up the software.
Software Price
HeatMapTracker is available in 3 different versions:
- Basic License – Single use only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 domains. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser session recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Cost = $497.00 Single Payment.
Please Note: The cost of purchasing the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing shown above was correct when this article was published. This may or may not be the actual price set by the plugin seller when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price here:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services like Google Analytics can provide important metrics on things such as how many people are visiting your website, how they found it and what they are doing whilst visiting your website. However, if you want to really gain deeper insights into how your website and its content is helping your visitors to interact with your digital presence, then a heatmap analytics application can be extremely practical.
We recommend purchasing a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for increasing online sales.
For full details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracking Software
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