Being able to track, monitor and understand visitor behavior is most important to your online success.
The business adage ”you can’t manage what you can’t measure” is as true in the digital economy as always. If you don’t know what is going on on your website, how can you know what needs to be improved?
Businesses have looked for accurate tools to track and understand what users are up to in their sites since web sites were first created. From basic counters that track visitor numbers, to very sophisticated analytical tools like Google Analytics that deliver very rich key metrics.
Measuring visitor behaviour is vitally important for a successful digital business, not just because it allows you to understand what visitors are doing so you can better your results, but research also proves that previous consumer behaviour is the best predictor of future behaviour. It’s an even better indicator, in fact, than knowing demographics.
Although being able to monitor key reports like how many visitors are coming to your website, what pages they are coming and leaving from, how long they are remaining on your site for, keyword searches, page views, referring pages, and so on, is highly useful, wouldn’t it be excellent to be able to view exactly what users are clicking on, where on your pages they are visiting the longest period on, what links they are clicking on, which parts of the site they are browsing, and more?
Fortunately, heat map technology makes this possible. Web heatmaps are used to help pinpoint areas on a web page most frequently scanned by online visitors. Web heatmaps can also be used alongside other forms of web analytics and session replay tools.
If you own a WordPress web site, then it’s easy to add heatmap tracking with video session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress and that visually tracks your web site users’ every movement and creates instant heat maps showing precisely where users click and where they scroll throughout your web site.
HeatMapTracker application also enables you to spy on every move your users make.
Go here to learn more about the software: HeatMap Tracker
Benefits
The more information you have about how your visitors interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that are preventing your prospects from fully benefiting from your website, such as confusing navigation elements, or disruptive ads. As a website owner, you can guide your visitors to perform certain actions, such as sign up to a newsletter or click on certain links.
Although Google Analytics has its overlay feature that can show you what links on a web page are being clicked, a heatmap will also display any clicks that visitors are making on your page, regardless of whether these are actual links or not. This is important because if a heat map analysis reveals that visitors are clicking on a graphic element which they suppose to be a link, but turns out not to be a link, you would be able to easily fix this by linking the image to the destination URL your users are trying to get to, or let your readers know that the image is just a graphic.
In short, heat maps can be one of the most useful methods to test your site design, see how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your website:
Monitor Everything Users Are Doing On Your Website
Heat Map Tracker records every visitor session on your web site, enabling you to capture all which buttons and links are being clicked, eye-tracking and page scrolling.
Complete Control With No Restrictions
The software is hosted on your own server, giving you no-limit session recording and playbacks.
Lifetime Updates And Enhancements
There is a one-time investment to buy the software, after which you are then entitled to receive unlimited upgrades and future enhancements for life.
Some additional script benefits include the following:
- Improve User Experience: By seeing how visitors navigate your site, you can discover challenges preventing visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing Visitor Behavior: The video recordings of your visitors’ browsing sessions let you understand precisely what happens on your website. Heatmaps let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they browse in a particular section, how far they travel down your pages and more! No more guesses or assuming wrongly … just accurate information of what takes place when people explore your web site.
- Increase Website Sales: HeatMapTracker helps you improve visitor interaction with your business, which increases your online sales and conversions. There are many ways to do this and we present a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker offers many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Ready to use in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and measure how far down your product pages your users read down to as a measure of the length of time your content can keep them engaged. HeatMapTracker lets you analyze each and every visitor experience to help you see how users are interacting with your website or some pages on your website.
- Unlimited visitor recording and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can spy on users on your pages for one day, a few weeks, a month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can quickly see the top pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on improving content that visitors care about. You can also see regional demographic data of your visitors and learn which part of the world they are visiting from.
Additional features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials that plugin customers have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your site to improve your business:
- Understand what’s working (i.e. where users are clicking) and what’s not working (where users are not going to). For example, are users engaging with your videos? Are they clicking on images thinking that these may be linking to somewhere else?
- Get insights on how to refine your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” testing to improve your site’s visitor impact, or maximize the impact of your landing page’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify if an element on the page should be added, changed, or removed.
- Produce “before” and “after” comparison reports for digital marketing services.
- Test whether visitors tend to click on images vs buttons versus text links, and how particular user segments interact with your web site.
- Analyze confirmed website security weaknesses and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering great product quality and customer support. The product download area contains video tutorials for installing and setting up the software.
Software Cost
Heat Map Tracker is available in 3 different versions:
- Basic (Single) License – Single installation only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten websites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the other editions (click tracking, heatmaps, session recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Price = $497.00 One-time.
Please Note: Pricing details of HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. The price shown above was current when this article was published. This may not be the actual pricing set by the software seller when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services like Google Analytics can provide you with good information on things such as the number of people coming to your site, how they are finding it and what they are doing whilst visiting your site. However, to really gain deeper insights into how your website and its content is being used by your visitors to engage with your business online, then a heatmap analytics application can be a great way to do so.
We suggest buying a copy of HeatMapTracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to get more sales of your products or services.
To learn more, check out the software here: Heat Map Tracker – Live Click-Tracking And Heat Map Tracking Software
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