The ability to track visitor behavior is absolutely important to the success of your digital presence.
The saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening on your site, then how would you know what aspects of your site need to be improved?
Businesses have looked for ways to track and understand what is happening since websites first appeared. From simple counters that track how many people have viewed your page, to very powerful statistical tracking software like Google Analytics and other applications which can record detailed measurements.
Analyzing user behavior is very important for a successful digital presence, not just because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that previous consumer behavior is the best indicator of future behaviour. It’s an even more more reliable predictor in fact, than demographics.
While the ability to track valuable metrics like how many web visitors are coming to your site, which pages they are arriving on and departing from, how long they are remaining on your website for, keyword searches, page views, referring web sites, etc …, is highly essential, wouldn’t it be great to track precisely what visitors are clicking on, where on your site they are navigating around in, which hyperlinks they are clicking on, which areas of the site visitors are mostly intrigued about, and more?
Fortunately, heatmap technology makes this easy. Website heatmaps have been used to locate areas on a web site page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of statistical software and session replay software.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box with an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that visually tracks your web site users’ entire session and creates live heat maps showing exactly where users click and where they scroll throughout your web pages.
HeatMapTracker application also lets you see your site from your visitor’s perspective.
For more details, visit the software site here: Heat Map Tracker
Benefits
The better you know how your visitors are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the specific challenges that are preventing your readers from fully engaging with your site, like unclear navigation layouts, or distracting ads. As a site owner, you can encourage your readers to perform certain actions, such as signing up to a newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature which can give you an idea of what links on a web page are being clicked, a heat map will also show you any clicks that visitors make on your page, whether these are actual links or not. This is a significant difference because if a heat map analysis reveals that visitors are clicking on a graphic element which they imagine to be a link, but is actually not a hyperlinked image, you could quickly fix this by adding a link to the image, or make it clear to your readers that the image is not linked.
In short, heat maps are one of the best ways to test the design of your site, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track visitor behavior on your web site:
Observe Everything Visitors Do On Your Web Site
HeatMapTracker creates a screen video of every browsing movement on your website, enabling you to record all links and buttons clicked, eye-tracking and page scrolls.
Full Control With No Restrictions
The script is hosted on your server, giving you no-limit session recording and pageviews.
Free Updates & Enhancements
There is a one-off investment to purchase the HeatMapTracker software, which then entitles you to receive unlimited updates and all future enhancements.
Some additional script benefits include:
- Improve Your Marketing: By seeing how visitors use your site, you can spot challenges that prevent visitors from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behaviour: The screen video playbacks of your users’ sessions show you exactly what is happening on your website. Heat Maps let you see exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they browse in a specific spot, how quickly they scroll down your content and more! No more guessing or hoping … just real data of what goes on when visitors visit your site.
- Increase User Engagement: Heat Map Tracker helps you increase visitor engagement with your site, which creates better sales and conversion rates. There are a number of ways to do this and we’ll present some of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker provides many great features for website owners. Here are just a few of these:
- Fast and easy to install and implement. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and monitor how far down your page your users scroll as an average of how long your site can engage them for. The software lets you analyze each and every user session to help you see how visitors are interacting with your website or some pages on the website.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can capture visitors on your site for one day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded sessions the heatmap analytics software has recorded for all projects. You can quickly see which pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on the content that your visitors care about. You can also analyze regional demographics of your visitors and see where they are coming from.
Additional software features:
The chart below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials and comments plugin customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your results:
- Discover what’s working (i.e. where visitors click) and what doesn’t work (where people are not going to). For example, are users watching your videos? Are they clicking on images believing that they link to another location?
- Get ideas on ways to improve your landing pages, signup forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of your website’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if any new content could be inserted, reworked, or removed.
- Produce “before” and “after” case studies for digital services.
- Compare whether users prefer to click on images versus buttons vs text links, and how particular user segments interact with your web site.
- Troubleshoot potential site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known internet marketer with a solid reputation for delivering great product quality and product support. The member download area contains video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker comes in 3 separate versions:
- Basic (Single) License – Licensed for 1 domain. Cost = $197.00 One-time.
- Professional License – Licensed for up to 10 sites. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, browser session recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing service providers. Cost = $497.00 One-off payment.
Note: Pricing for the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The price shown above was current at the time this content was published. This may or may not be the actual price charged by the software developer when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics provide very useful data on things such as how many people are arriving on your website, how they found it and what they are doing whilst visiting your web pages. However, to really gain deeper insights into how your web site and its content is being used by your visitors to interact with your business online, then a heatmap analytics software tool can be a great way to do so.
We recommend that you consider buying a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, engagement and to get more online sales.
For full details, visit the software website: HeatMap Tracker – Real-Time Click-Tracking And HeatMap Tracking Software
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