Being able to track, monitor and understand the behavior of visitors and users on your site is absolutely vital to the success of your digital business.
The old saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is going on on your web pages, then how can you know what areas need improving?
Website users have been looking for ways to track and analyze user behaviour since websites first appeared. From basic tracking counters, to sophisticated analytical software like Google Analytics that track and display detailed measurements.
Understanding user behaviour is important for a successful web site, not just because it allows you to understand what visitors are doing so you can better your performance, but research also shows that previous visitor behaviour is the best predictor of future behaviour. Better, in fact, than demographics.
Although the ability to track valuable reports like how many visitors are landing on your web site, which pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, page views, referring web sites, and so on, is highly essential, wouldn’t it also be useful to know precisely what visitors are reading, where on your site they are staying the longest for, what hyperlinks they are clicking on, what parts of the site visitors are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this easy. Website heat maps are used to review areas in a website page that visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytic software and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other programs) and that visually tracks your site visitors’ movements and generates live heat maps showing exactly where they click and where they are scrolling on your website.
HeatMapTracker software enables you to look over the shoulders of every person who comes to your site.
To learn more about this software go here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your readers engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your users from fully benefiting from your site, such as confusing navigation layouts, or disruptive adverts. As the website owner, you can guide your users to complete certain actions, such as join a newsletter or click on specific links.
While Google Analytics has an overlay feature which can show you which links on a page are being clicked, a heatmap can also show you any clicks that users make on your page, regardless of whether they are actual links or not. This is important because if a heat map analysis helps you discover that readers are clicking on a graphic element which they suppose to be a link, but turns out not to be a hyperlinked image, you can easily change this by adding a link to the image, or let your users know that the image is not a hyperlink.
In short, heatmaps are one of the best methods to test the design of your site, assess how navigatable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor user behaviour on your website:
Observe Everything Visitors Do On Your Website
The script records every browsing movement on your website, allowing you to see all links and buttons clicked, eye-tracking and page scrolling.
Complete Control With No Restrictions
The script is self-hosted, giving you no limits on session recording and pageviews.
Lifetime Updates & Enhancements
There is a one-off cost to own the script, which then entitles you to receive unlimited script upgrades and all future enhancements for life.
Additional script benefits include:
- Improve Site Usability: By seeing how visitors experience your web site, you can spot problems that prevent users from taking desired actions and optimize your site.
- No More Guessing Visitor Behaviour: The screen video playbacks of your users’ browser sessions show you exactly what happens on your web site. Heat Maps let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover in a particular location, how fast they navigate down your pages and more! No more guesses or making wrong assumptions … just accurate intel of what happens when visitors move around your site.
- Increase Website Sales: Heat Map Tracker lets you improve visitor interaction with your site, which increases your sales and conversion rates. There are many ways to do this and we discuss a few of these in the “Tips” section further below.
Features
HeatMapTracker offers many features for WordPress users. Here are just a few of these:
- Fast and simple to install and implement. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and measure how far down your sales pages your visitors scroll as an indicator of the length of time your site can keep them engaged. The software lets you study each and every user action to see how they interact with your site or some pages on the web site.
- Unlimited session screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can capture user sessions on your web pages for 1 day, a couple of weeks, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for each project. You can quickly see which pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that visitors are more interested in. You can also view regional demographic data of your visitors and discover where they are coming from.
Additional software features:
The table below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and feedback that plugin users have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what’s working (i.e. where users are clicking) and what’s not working (where users are not clicking). For example, are people engaging with your videos? Are they clicking on images believing that they lead to somewhere else?
- Get ideas on how to refine your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” tests to improve your landing page’s “first impression”, or optimize the impact of your website’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a content section needs to be included, rearranged, or deleted.
- Produce “before” and “after” case studies for web services.
- Analyze if users prefer to click on images vs buttons versus text links, and how particular user segments engage with your website.
- Analyze potential website security problems and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly respected internet marketer with a solid reputation for providing exceptional products and product support. The members area contains video tutorials for installing and configuring the software.
Software Price
HeatMap Tracker is available in 3 separate versions:
- Basic (Single) License – Single domain only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to use on up to ten sites. Cost = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heat maps, browser session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for web service providers. Price = $497.00 One-off payment.
Note: The cost to purchase the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the pricing at the time this article was written. This may not be the actual price set by the plugin author when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services like Google Analytics can provide good data on things such as how many people are arriving on your website, how they find it and what they are doing whilst visiting your web site. However, if you want to really gain a deep understanding into how your site and your content is helping your visitors to interact with your business online, then a heat map analytics service can be a very practical way to do this.
We suggest buying a copy of HeatMap Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to get more online sales.
For more details, check out the software here: HeatMap Tracker – Live ClickTracking And HeatMap Tracker
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