Being able to track and see the behavior of visitors on your web site is most important to your online success.
The adage ”you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is going on on your site, how will you get better online results?
Business owners have been looking for ways to track and understand what is happening since websites were first created. From simple counters that track the number of visitors, to very powerful analytical software like Google Analytics and other applications that deliver very rich measurements.
Understanding user behaviour is very important for a successful digital marketing and content strategy, not just because it enables you to understand what visitors are doing so you can better your results, but research also shows that previous user behaviour is the best predictor of future behaviour. Better, in fact, than user demographics.
Although the ability to view valuable information like how many web users are checking out your site, which pages they are arriving on and departing from, how long they are remaining on your website for, keyword searches, page views, referring websites, and so on, is extremely useful, wouldn’t it be useful to know precisely what visitors are reading, where on your pages they are navigating around in, which links they are clicking on, what parts of the site they are browsing, and so on?
Fortunately, heat map tracking technology makes this possible. Website heat maps have been used to display areas of a website page that web visitors scan most frequently. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your business tool box with an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other web applications) and that lets you record your website visitors’ entire journey and creates instant heatmaps showing exactly where they are clicking and where they scroll on your site.
The HeatMapTracker application lets you look over the shoulders of everyone who visits your site.
More info: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully accessing your website, like confusing site navigation elements, or disruptive banner ads. As the site owner, you can help your visitors to perform certain actions, such as joining your newsletter or click on specific links.
Although Google Analytics has its overlay feature which can give you an idea of what links on your page users are clicking, a heat map can show you any clicks that visitors are making on your site, whether they are actual links or not. This is important because if a heat map report helps you discover that visitors are clicking on a graphic element that they think is a link, but is actually not a hyperlinked image, you could easily edit this by linking the image to the destination your visitors are trying to get to, or make it crystal clear to your users that the image is just a visual element.
In short, heat maps are one of the most useful methods to test the design of your site, measure how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor visitor behaviour on your website:
See Everything Users Are Doing On Your Web Pages
HeatMapTracker records every browsing movement on your website, allowing you to see all links and buttons clicked, eye-tracking and scrolls.
Full Control With No Limitations
The script is hosted on your own server, giving you no limits on session recording and pageviews.
Unlimited Updates And Enhancements
There is a one-time investment to own the HeatMapTracker script, which entitles you to receive unlimited updates and future enhancements.
Additional software benefits include the following:
- Improve User Experience: By seeing how visitors navigate your web site, you can identify difficulties preventing users from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing User Behaviour: The video recordings of your visitors’ browsing sessions reveal precisely what happens on your site. Heat Maps let you see exactly which elements users click on, where they are drawn to most on your website, how long they browse in a particular location, how far they scroll down your pages and more! No more guessing or making wrong assumptions … just accurate data of what goes on when users come to your site.
- Increase Website Sales: HeatMap Tracker helps you improve user engagement with your business, which increases sales and conversions. There are a number of ways to achieve this and we present a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker provides many features for web site owners. Here are just some of these:
- Fast and simple to install and implement. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors look at and see how far down the page your users scroll as a benchmark of the length of time your web copy can retain their attention. The software lets you study each and every user session to help you understand how visitors are interacting with your website or specific pages on the website.
- Unlimited visitor screen captures and user session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on visitors on your site for a day, one week, a month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all recorded user sessions the heatmap analytics software has recorded for all projects. You can quickly see which pages your users are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that your users care about. You can also view regional demographic data of all visitors and discover where they are visiting from.
Additional software features:
The image below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials plugin customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your business:
- Learn what’s working (i.e. where people click) and what’s not working (where visitors aren’t going to). For example, are people engaging with your videos? Are they clicking on images assuming that these may be linking to somewhere else?
- Get useful data on ways to optimize your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” tests to improve your website’s visitor impact, or optimize the impact of your site’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if any content section should be added, modified, or removed.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare if users tend to click images versus buttons vs text links, and how specific user segments interact within your website.
- Diagnose confirmed website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing great products and product support. The product download area includes video tutorials for installing and configuring the software.
Product Price
HeatMapTracker is available in 3 different editions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-time.
- Professional License – Use on up to 10 domains. Cost = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web marketing service providers. Cost = $497.00 One-off payment.
Please Note: Price details for the product depends on whether there are any promotions or limited-time special offers. Currently, the product retails for the amounts shown above. This may not be the actual price set by the software author when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics can provide you with good information on things such as the number of people visiting your website, how they find it and what they do whilst visiting your website. However, to really gain deeper insights into how your website and its content is being used by your visitors to interact with your business online, then a heatmap analytics software application can be very useful.
We suggest getting a copy of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and for increasing your sales.
To learn more, check out the software here: Heat Map Tracker – Live Click-Tracking And HeatMap Tracking Software
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