The ability to track and see visitor behavior is very important to the success of your business online.
The adage ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is happening when users arrive on your web site, how can you improve your online results?
Businesses have looked for ways to track and understand what is happening since web sites were first invented. From simple tracking counters, to powerful statistical tracking tools like Google Analytics and other applications that can record and let you see incredibly rich metrics.
Learning about visitor behavior is important for a successful business, not just because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been shown over and over that previous user behaviour is the best way to predict future behavior. Better, in fact, than knowing consumer demographics.
While being able to track key metrics like the number of unique web users are exploring your website, what pages they are landing on and leaving from, how long they are staying on your website for, keywords searched, page views, referring pages, etc …, is extremely important, wouldn’t it be useful to track precisely what users are clicking on, where they are staying the longest period on, which hyperlinks they are clicking on, what areas of your content visitors are pausing on, and more?
Fortunately, heatmap technology makes this easy. Website heatmaps can be used to locate areas of a web page most frequently scanned by web visitors. Web heat maps are also often used alongside other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking and video session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software script that works with WordPress (and other web programs) and that visually tracks your website visitors’ every movement and creates instant heatmaps showing precisely where they click and where they scroll throughout your web site.
HeatMapTracker analytics tool enables you to see your site from your visitor’s perspective.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your users from fully engaging with your website, such as unclear navigation elements, or disruptive ads. As the website owner, you can encourage your site visitors to complete certain actions, such as join your newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of what links on your web page are being clicked, a heat map will display any clicks that users are making on your site, regardless of whether they are actual links or not. This is important because if a heat map report helps you discover that visitors are clicking on an image which they think is a link, but is actually not a hyperlinked image, you can quickly change this by adding a link to the image, or let your visitors know that the image is just a graphic.
In short, heatmaps can be one of the most useful methods to test the design of your website, see how navigatable your content is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behavior on your site:
See Everything Visitors Are Doing On Your Web Site
HeatMapTracker lets you record every visitor session on your site, allowing you to capture all clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The software is self-hosted, giving you unrestricted session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time cost to own the script, which then entitles you to receive unlimited updates and new features for life.
Some additional script benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your website, you can discover issues preventing users from taking desired actions and correct these.
- Stop Guessing About User Behavior: The video playbacks of your visitors’ sessions reveal exactly what takes place on your web pages. Heat Maps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they stay on a particular area, how far they navigate down your site and more! No more guessing or making wrong assumptions … just real metrics of what happens when people land on your web pages.
- Increase User Engagement: HeatMap Tracker helps you improve visitor interaction with your business, which improves sales and conversions. There are a number of ways to do this and we discuss several of these in the “Tips” section later in this review.
Software Features
HeatMapTracker provides many great features for WordPress users. Here are just some of these:
- Quick and easy to install and implement. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time on and monitor how far down the page your visitors scroll as an indicator of how long your site or content can retain their attention. HeatMapTracker lets you study each and every visitor experience to help you learn how they interact with your website or specific pages on the web site.
- Unlimited session recording and user session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can measure user sessions on your site for one day, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can quickly see which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your users care about. You can also review regional location data of your visitors and learn which part of the world they are visiting from.
Additional features:
The table below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials that users have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Learn what works (i.e. where users click) and what doesn’t work (where people aren’t clicking). For example, are visitors watching your videos? Are they clicking on images assuming that they are links to another area of your site?
- Get actionable data on how to optimize your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” experiments to improve your landing page’s visitor impact, or optimize the impact of your home page’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify whether a page element should be added, redesigned, or removed.
- Produce “before” and “after” comparison reports for digital services.
- Compare if users tend to click images vs buttons vs text links, and how specific user segments engage within your site.
- Investigate potential website security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for providing robust products and support. The product download area contains video tutorials for installing and setting up the software.
Product Licensing Price
HeatMapTracker is available in three different editions:
- Basic License – Allows you to install on 1 domain. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to 10 sites. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Price = $497.00 One-time.
Please Note: Pricing details of this product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current pricing at the time this review was written. This may not be the actual pricing set by the plugin author when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services like Google Analytics can provide very useful data on things such as the number of people visiting your site, how they found it and what they do whilst on your web pages. However, to truly gain a real-time understanding into how your website and your content is helping your visitors to interact with your digital presence, then a heat map analytics tool can be very practical.
We recommend purchasing a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your website’s user-experience, visitor engagement and for increasing web sales.
To learn more, check out the software here: Heat Map Tracker – Live Click-Tracking & HeatMap Tracking Plugin
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