Being able to track and monitor visitor behavior is absolutely important to the success of your business online.
The old business management adage ”you can’t manage what you don’t measure” is as important in the digital age as ever. If you don’t know what is happening when visitors arrive on your web site, how can you get better results online?
Business owners have been looking for smart methods to track and analyze user behaviour since web sites were first created. From simple counters that track visitors, to very sophisticated analytical software like Google Analytics and other applications which can provide incredibly detailed key data.
Learning about user behavior is very important for the success of your digital presence, not just because it allows you to understand what visitors are doing so you can better your results, but testing also shows that previous visitor behaviour is the most reliable predictor of future behaviour. Better, in fact, than consumer demographics.
Although the ability to monitor statistical data like the number of web visitors are exploring your website, which pages they are arriving on and departing from, how long they are staying on your site for, keywords searched, unique page views, referring web sites, etc …, is vitally useful, wouldn’t it also be fantastic to track exactly what users are reading, where on your pages they are visiting the longest period on, what links they are clicking on, what parts of your page they are reading, and so on?
Fortunately, heat map technology makes this easy and possible. Website heatmaps have been used to review areas in a web site page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heat map tracking with session replays to your arsenal of essential online analysis tools using a simple to use and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually records your web site visitors’ movements and generates instant heat maps that show precisely where they are clicking and where they scroll on your site.
HeatMapTracker application enables you to look over the shoulders of every person who comes to your site.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your readers from fully engaging with your site, like unclear site navigation elements, or distracting adverts. As a website owner, you can help your site visitors to perform certain actions, such as signing up to a newsletter or click on specific links.
While Google Analytics has an overlay feature that can give you an idea of which links on your web page are being clicked, a heatmap can show you any clicks that visitors are making on your site, regardless of whether these are links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on an image which they think is a link, but is actually not a link, you can quickly remedy this by adding a link to the image, or make it crystal clear to your users that the image is not a hyperlink.
Heat maps, therefore, can be one of the most useful methods to test your site design, assess how readable your site is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track user behavior on your web site:
Monitor Everything Users Are Doing On Your Web Site
Heat Map Tracker captures every user browsing session on your website, enabling you to observe all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The script allows you to self-host the technology, giving you unlimited session recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to purchase the script, after which you are then entitled to receive lifetime updates and enhancements.
Some additional benefits of the software include:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your website, you can uncover difficulties preventing visitors from taking desired actions and correct these.
- No More Guessing Visitor Behavior: The screen video playbacks of your users’ sessions reveal exactly what is happening on your site. Click overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they stay in a particular section, how fast they navigate down your pages and more! No more guessing or making wrong assumptions … just pure information of what goes on when users land on your web site.
- Increase Online Sales: HeatMap Tracker helps you increase visitor engagement with your business, which improves your online sales and conversions. There are many ways to achieve this and we discuss a number of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker offers many features for website owners. Here are just a few of these:
- Fast and simple to install and set up. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and monitor how far down your sales or product pages your users read down to as an average of how long your site or content can keep them interested. The software lets you review and analyze every single user experience to help you understand how they interact with your site or particular pages on the web site.
- Unlimited session screen captures and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can measure users on your site for a day, a few weeks, one month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your users are gravitating towards and how they interact with each page’s content, allowing you to invest more time on pages that visitors care about. You can also access regional demographics of your visitors and learn which part of the world they are coming from.
Additional features:
The table below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and feedback users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what works (i.e. where visitors are clicking) and what’s not working (where people are not clicking). For example, are people watching your videos? Are they clicking on graphic elements assuming that they are links to somewhere else?
- Get useful information on how to optimize your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of your website’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify if any content could be included, rearranged, or taken out.
- Produce “before” and “after” case studies for digital services.
- Test if users prefer to click on images vs buttons vs text links, and how specific user segments engage with your site.
- Analyze suspected website security issues or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a well-known internet marketer with a solid reputation for delivering great product quality and product support. The members area includes video tutorials for installing and setting up the software.
Software Pricing
Heat Map Tracker is available in 3 editions:
- Basic License – Allows you to install on one domain. Cost = $197.00 One-off payment.
- Professional License – Allows you to use on up to ten websites. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, browser recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Cost = $497.00 One-off payment.
Please Note: Pricing details of Heat Map Tracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current pricing when this content was written. This may or may not be the actual price set by the product author when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics provide very useful data on things such as the number of people visiting your pages, how they are finding it and what they do whilst on your site. However, to truly gain an insight into how your web site and your content is helping your visitors to interact with your business online, then a heatmap analytics application can be a great way to do this.
We recommend getting a license of HeatMapTracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and for generating more sales.
For more information, visit the software website here: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracker
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