The ability to track and see the behavior of visitors and users on your web site is absolutely vital to the success of your business online.
The old business saying “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is going on on your site, then how would you improve your results online?
Businesses have been looking for useful methods to track and analyze what visitors are up to in their web sites since websites were first invented. From basic counters that track visitors, to sophisticated and powerful analytical software like Google Analytics that track and display incredible metrics.
Tracking visitor behaviour is important for a successful business, not only because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous user behaviour is the most reliable way to predict future behavior. It’s a more reliable predictor in fact, than knowing demographics.
While being able to understand key metrics such as how many unique web users are exploring your website, what pages they are arriving on and departing from, how long they are staying on your website for, what terms are being searched for, page views, referring web sites, and so on, is highly important, wouldn’t it also be fantastic to know precisely what users are clicking on, where they are navigating through for the longest period of time, what links they are clicking on, which parts of the content visitors are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heat maps are used to analyze areas in a web site page that online visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytics and session replay software.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking and session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other programs) and that visually tracks your website visitors’ complete journey and generates live heat maps showing where they are clicking and where they are scrolling throughout your pages.
HeatMapTracker software also enables you to look over the shoulders of every person who comes to your web site.
To learn more about this script go here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers are interacting with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific issues that have been preventing your visitors from fully accessing your site, like unclear site navigation layouts, or disruptive design elements. As the website owner, you can encourage your readers to complete certain actions, such as sign up to a newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature that can give you an idea of which links on your web page visitors are clicking, a heat map will reveal any clicks that users make on your page, regardless of whether these are links or not. This is important because if a heatmap analysis reveals that readers are clicking on an image that they imagine to be a link, but is actually not a hyperlinked image, you could easily repair this by linking the image to the page your readers are trying to get to, or make it perfectly clear to your readers that the image is just a design element.
Heatmaps, therefore, can be one of the most useful ways to test your site design, see how readable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to track user behaviour on your site:
See Everything Users Are Doing On Your Web Site
The script creates a playback video of every user browsing movement on your web site, allowing you to view all which buttons and links are being clicked, eye-tracking and scrolls.
Full Control Without Limitations
The application is self-hosted, giving you no-limit session recording and pageviews.
Lifetime Updates & Enhancements
There is a one-time investment to buy the script, after which you are then entitled to receive unlimited upgrades and added features for life.
Additional benefits of the script include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can identify obstacles that prevent users from taking desired actions and improve your sales process.
- Stop Guessing About User Behaviour: The screen video recordings of your users’ sessions reveal exactly what is happening on your site. Screen overlays let you see exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they hover on a particular spot, how far they scroll down your pages and more! No more guesses or hoping … just factual information of what happens when users navigate around your site.
- Increase Website Sales: HeatMap Tracker helps you increase user engagement with your site, which increases your online sales and conversions. There are many ways to achieve this and we present a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and implement. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and see how far down the page your users scroll as a measure of the length of time your website and/or sales copy can keep them engaged. HeatMapTracker lets you analyze every single user action to see how users are interacting with your site or particular pages on the website.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can spy on visitors on your website for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and all recorded sessions HeatMap Tracker has recorded for all projects. You can easily view which pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that users care about. You can also monitor regional demographic data of your visitors and discover which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Understand what’s working (i.e. where people click) and what doesn’t work (where visitors aren’t going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that they lead to another area of your site?
- Get practical data on how to improve your landing pages, sign up forms, sales funnel, navigation, etc.
- Get practical information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of the site’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether an element on your page could be added, reworked, or deleted.
- Create “before” and “after” comparison reports for digital services.
- Test if visitors prefer to click on images vs buttons versus text links, and how particular user segments engage with your website.
- Diagnose potential website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly recognized internet marketer with a solid reputation for delivering great products and customer support. The product download area includes video tutorials for installing and configuring the software.
Software Cost
HeatMapTracker comes in three versions:
- Basic (Single) License – Licensed for one website. Cost = $197.00 Single Payment.
- Professional License – Installs on up to ten domains. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Price = $497.00 Single Payment.
Please Note: Pricing for HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. Currently, the plugin retails for the amounts shown above. This may or may not be the actual pricing set by the plugin seller when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics can provide good information on things such as the number of people finding your pages, how they found it and what they do whilst on your site. However, if you want to really gain a real-time understanding into how your website and your content is being used by your visitors to interact with your business online, then a heatmap analytics software tool can be very useful.
We recommend that you consider getting a copy of HeatMapTracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to increase web sales.
To learn more, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking And HeatMap Tracker
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