The ability to track, monitor and understand the behavior of visitors on your website or blog is extremely important to your online success.
The business saying ”you can’t manage what you don’t measure” is as important today as it has ever been. If you don’t know what is going on on your website, how can you know what elements of your website can be improved?
Website users have looked for ways to track and analyze what is happening since web sites were first invented. From basic tracking counters, to very sophisticated and powerful analytical software like Google Analytics that can provide an incredible level of key metrics.
Knowing visitor behaviour is important for the success of your digital marketing and content strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but research also proves that past user behavior is the most reliable predictor of future behavior. It’s an even better predictor, in fact, than visitor demographics.
Although being able to see key information like the number of unique visitors are exploring your website, which pages they are landing on and leaving from, how long they are remaining on your website for, what keywords people are searching for, page views, referring pages, etc …, is highly important, wouldn’t it also be great to be able to track exactly what users are reading, where they are visiting the longest time on, what links they are clicking on, what areas of the site they are pausing on, and more?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps are used to monitor areas in a web page most frequently scanned by web visitors. Web heat maps can also be integrated with other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heatmap tracking with recorded visitor session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that works with WordPress (and other web programs) and that visually tracks your website users’ entire journey and creates live heatmaps showing where users click and where they scroll on your website.
The HeatMapTracker analytics tool lets you look over the shoulders of everyone who visits your site.
For more details, visit the script site here: HeatMapTracker
Benefits
The better you know how your visitors engage with your web site, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that prevent your prospects from fully accessing your website, like confusing site navigation elements, or disruptive adverts. As the site owner, you can help your site visitors to perform certain actions, such as opt into a newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature which can show you which links on your page are being clicked, a heatmap will also show you any clicks that visitors make on your site, whether these are actual links or not. This is important because if a heat map analysis helps you discover that readers are clicking on an image that they imagine to be a link, but happens to not be a hyperlinked image, you would be able to easily edit this by linking the image to the destination your readers are trying to get to, or let your users know that the image is just a graphic.
Heat maps, therefore, are one of the most useful ways to test your site design, assess how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behaviour on your web site:
Capture Everything Users Are Doing On Your Web Site
HeatMap Tracker creates a screen video of every user browsing movement on your website, enabling you to capture all which buttons and links are being clicked, eye-tracking and scrolls.
Full Control Without Restrictions
The script is hosted on your server, giving you no limits on session recording and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to own the software, which entitles you to receive unlimited upgrades and added features for free.
Some additional benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your site, you can uncover difficulties preventing users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behaviour: The screen video playbacks of your visitors’ browser sessions show you precisely what happens on your web pages. Screen overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they browse in a specific area, how far and quickly they travel down your pages and more! No more guesses or assuming wrongly … just factual information of what happens when visitors visit your web site.
- Increase User Engagement: Heat Map Tracker lets you increase visitor interaction with your site, which increases online sales and conversion rates. There are a number of ways to do this and we’ll go over a few of these in the “Tips” section further below.
Features
HeatMap Tracker includes many features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and observe how far down the page your visitors scroll as a measure of the length of time your sales message can keep them engaged. HeatMap Tracker lets you review and analyze each and every user session to help you understand how users interact with your website or particular pages on your web site.
- Unlimited session screen captures and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can record users on your pages for 1 day, a couple of weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total recorded sessions the heat map analytics software has recorded for all projects. You can easily see which pages your readers are moving towards and how they are interacting with each page’s content, allowing you to invest more time on the content that visitors are more interested in. You can also monitor regional demographics of your visitors and discover which part of the world they are coming from.
Additional features:
The image below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Learn what’s working (i.e. where users are clicking) and what doesn’t work (where users are not going to). For example, are visitors engaging with your videos? Are they clicking on images assuming that they link to another section?
- Get useful data on ways to improve your landing pages, signup forms, memberships, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experiments to improve your site’s “first impression”, or optimize the impact of the website’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify whether an element on the page needs to be included, reworked, or deleted.
- Create “before” and “after” comparison reports for digital marketing services.
- Analyze if visitors tend to click on images versus buttons vs text links, and how specific user segments engage with your website.
- Confirm confirmed site security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust products and product support. The member download area includes video tutorials for installing and configuring the software.
Product Pricing
HeatMapTracker is available in three different editions:
- Basic (Single) License – Single use only. Cost = $197.00 One-off payment.
- Professional License – Use on up to ten sites. Cost = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heat maps, session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Cost = $497.00 One-off payment.
Please Note: Pricing for Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing when this article was published. This may or may not be the actual price charged by the product author when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services like Google Analytics can provide useful data on things such as how many people are coming to your site, how they find it and what they are doing during their visits. However, to really gain a deep understanding into how your website and your content is being used by your visitors to connect with your digital presence, then a heat map analytics software tool can be extremely practical.
We recommend that you consider purchasing a copy of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and for increasing sales of your products or services.
For complete details, visit the software website: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Plugin
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