Being able to track visitor behavior is absolutely vital to your online success.
The old saying ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening on your site, then how would you know what areas need improving?
Business owners have looked for ways to track and understand user behaviour since websites first appeared. From simple tracking counters, to sophisticated analytical tools like Google Analytics and other applications which can track and display incredibly fine measurements.
Understanding visitor behavior is vitally important for the success of your digital presence, not just because it enables you to understand what visitors are doing so you can better your results, but research also shows that past visitor behaviour is the most reliable way to predict future behavior. It’s an even more more reliable indicator in fact, than knowing demographics.
Although the ability to analyze key details such as the number of visitors are checking out your site, what pages they are landing on and leaving from, how long they are staying on your site for, which keywords are being searched for, page views, referring sites, and so on, is vitally useful, wouldn’t it also be useful to be able to view exactly what users are doing, where on your pages they are visiting the longest period on, which hyperlinks they are clicking on, what areas of the site visitors are mostly intrigued about, and so on?
Fortunately, heat map technology makes this easy and possible. Web heat maps are used to analyze areas on a website page most frequently scanned by visitors. Web heat maps are also often used alongside other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your collection of essential website analysis tools using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that works with WordPress and that visually records your web site visitors’ movements and generates live heatmaps that show precisely where they are clicking and where they are scrolling throughout your site content.
The HeatMapTracker analytics tool also lets you see your website from your visitor’s unique perspective.
Learn more about the script here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors interact with your website, the more you can improve your site’s user experience. Imagine knowing the exact challenges that have been preventing your site visitors from fully benefiting from your website, like confusing site navigation layouts, or disruptive adverts. As a site owner, you can help your site visitors to complete certain actions, such as opting into a newsletter or click on certain links.
While Google Analytics has an overlay feature that can show you what links on your web page visitors are clicking, a heatmap can show you any clicks that visitors are making on your page, regardless of whether they are links or not. This is important because if a heatmap analysis reveals that readers are clicking on a graphic element which they think is a link, but happens to not be a link, you would be able to easily change this by linking the image to the destination your visitors are trying to get to, or let your users know that the image is not a link.
Heat maps, therefore, are one of the most useful ways to test the design of your site, assess how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor user behavior on your website:
See Everything Users Do On Your Web Pages
Heat Map Tracker records every browsing movement on your website, enabling you to view all links and buttons clicked, eye-tracking and page scrolling.
Complete Control With No Limitations
The software is self-hosted, giving you no limits on user recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to purchase the software, which entitles you to receive unlimited updates and enhancements.
Some additional script benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your site, you can uncover problems preventing users from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing Visitor Behavior: The screen video playbacks of your visitors’ sessions show you exactly what happens on your web site. Heatmaps let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they hover in a particular section, how quickly they navigate down your content and more! No more guessing or assuming wrongly … just pure intel of what goes on when users explore your web site.
- Increase Website Sales: Heat Map Tracker helps you increase visitor engagement with your business, which increases sales and conversions. There are a number of ways to achieve this and we’ll present a number of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many unique features for WordPress users. Here are just some of these:
- Quick and easy to install and implement. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and monitor how far down your page your visitors scroll down to as an indicator of how long your sales message can retain their attention. Heat Map Tracker lets you analyze every single visitor session to see how users interact with your site or some pages on the site.
- Unlimited session recording and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can measure visitors on your pages for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and all recorded user sessions the heatmap analytics software has recorded for all projects. You can easily see the top pages your users are moving towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your users are more interested in. You can also view regional demographics of your visitors and learn where they are coming from.
Additional software features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials plugin customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Discover what works (i.e. where people are clicking) and what’s not working (where visitors aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that they lead to somewhere else?
- Get useful data on ways to improve your landing pages, sign up forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” testing to improve your home page’s “first impression”, or maximize the impact of the landing page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any new content should be included, reworked, or taken out.
- Produce “before” and “after” case studies for online marketing services.
- Analyze if users tend to click images vs buttons versus text links, and how specific user segments interact with your site.
- Troubleshoot confirmed website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing great product quality and support. The member download area contains video instructions for installing and configuring the software.
Product Pricing
HeatMapTracker comes in 3 different versions:
- Basic License – Licensed for one site. Price = $197.00 One-time.
- Professional License – Licensed for up to ten domains. Price = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Price = $497.00 One-off payment.
Note: Price details for Heat Map Tracker depends on whether there are any promotions or limited-time special offers. Currently, the plugin retails for the amounts shown above. This may not be the actual price set by the plugin developer when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services such as Google Analytics can provide you with important information on things such as how many people are landing on your website, how they found it and what they do during their visits. However, to truly gain an understanding into how your site and its content is helping your visitors to connect with your business online, then a heat map analytics service can be a very practical way to do this.
We recommend purchasing a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your website’s user-experience, visitor engagement and to get more online sales.
To learn more, check out the software here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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