The ability to understand visitor behavior is absolutely vital to the success of your digital business.
The management saying ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening on your website, then how will you know what areas of your site need to be improved?
People have looked for ways to track and analyze user behavior since websites were first introduced. From simple tracking counters, to very sophisticated analytical software like Google Analytics which can record incredible data.
Measuring visitor behaviour is vitally important for the success of your digital presence, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven that previous consumer behaviour is the best way to predict future behaviour. It’s a more reliable indicator in fact, than demographics.
Although the ability to see statistical data such as the number of unique web visitors are visiting your web site, which pages they are entering and exiting, how long they are remaining on your site for, which keywords are being searched for, unique page views, referring websites, etc …, is highly essential, wouldn’t it be excellent to be able to view exactly what visitors are doing, where on your site they are visiting the longest period on, which links they are clicking on, what areas of your content visitors are mostly intrigued about, and more?
Fortunately, heat map technology makes this possible. Web heat maps can be used to analyze areas of a web site page that visitors scan most frequently. Web heat maps can also be integrated with other forms of web analytics and session replay software technologies.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking and recorded session replays to your arsenal of key website analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software program that is compatible with WordPress and that visually records your website visitors’ movements and creates instant heat maps showing exactly where users are clicking and where they are scrolling throughout your pages.
HeatMapTracker analytics tool lets you see your site from your visitor’s point of view.
Learn more about the analytics tool here: Heat Map Tracker
Benefits
The more accurate data you have about how your visitors are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific barriers that have been preventing your prospects from fully engaging with your website, like unclear navigation elements, or disruptive design elements. As a site owner, you can guide your users to perform certain actions, such as signing up to your newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can show you which links on a page visitors are clicking, a heat map can reveal any clicks that users are making on your site, regardless of whether these are actual links or not. This is an important difference because if a heat map analysis reveals that readers are clicking on an image that they imagine to be a link, but is actually not a hyperlinked image, you can easily edit this by adding a link to the image, or make it clear to your readers that the image is not linked.
In short, heatmaps are one of the most useful ways to test your site design, measure how readable your site is and improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to track visitor behaviour on your site:
Monitor Everything Visitors Do On Your Web Pages
The application lets you record every visitor movement on your website, allowing you to view all clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The software is self-hosted, giving you no restrictions on recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off cost to purchase the script, which then entitles you to receive unlimited script upgrades and added features for free.
Additional script benefits include:
- Improve Site Usability: By seeing how visitors experience your web site, you can discover problem areas preventing visitors from progressing to the end of your sales funnel and reach your site benchmarks.
- Stop Guessing About Visitor Behavior: The video playbacks of your users’ browsing sessions reveal precisely what happens on your site. Click overlays let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they stay on a particular area, how fast they scroll down your content and more! No more guesses or hoping … just real evidence of what goes on when users explore your web site.
- Increase User Engagement: Heat Map Tracker helps you increase visitor interaction with your business, which improves online sales and conversion rates. There are a number of ways to do this and we’ll present a number of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker includes many unique features for website owners. Here are just a few of these:
- Fast and simple to install and configure. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors eyes are drawn to and observe how far down your page your visitors read down to as a benchmark of how long your web copy can keep them engaged. The software lets you review and analyze each and every visitor session to see how users interact with your site or specific pages on your web site.
- Unlimited session recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can capture users on your web pages for one day, a few weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily view which pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on the content that visitors are more interested in. You can also monitor regional demographic data of your visitors and discover where they are visiting from.
Additional features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials plugin users have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use HeatMapTracker on your site to improve your business:
- Understand what works (i.e. where people are clicking) and what doesn’t work (where users are not going to). For example, are users engaging with your videos? Are they clicking on images thinking that these link to somewhere else?
- Get practical data on how to refine your landing pages, sign up forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” experiments to improve your website’s visitor impact, or optimize the impact of the landing page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify whether any new content needs to be added, reworked, or taken out.
- Create “before” and “after” case studies for digital services.
- Compare if visitors prefer to click on images vs buttons versus text links, and how specific user segments interact with your site.
- Review confirmed site security exploits or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering great product quality and customer support. The members area contains video tutorials for installing and configuring the software.
Product License Price
Heat Map Tracker is available in 3 different versions:
- Basic License – Single license only. Price = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 domains. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, browser session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it ideal for digital marketing service providers. Cost = $497.00 One-off payment.
Please Note: Pricing details of Heat Map Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the product retails for the amounts shown above. This may or may not be the actual pricing charged by the software author when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services such as Google Analytics provide very useful data on things such as the number of people arriving on your website, how they found it and what they do during their visits. However, if you want to really gain an understanding into how your site and its content is helping your visitors to engage with your business online, then a heat map analytics application can be a great way to do so.
We suggest purchasing a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your user-experience, engagement and to get more sales.
For more details, check out the software here: HeatMap Tracker – Live ClickTracking And HeatMap Tracking Software
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