The ability to track and monitor visitor behavior is absolutely vital to the success of your business online.
The adage ”you can’t manage what you can’t measure” is as true in the digital economy as it has ever been. If you don’t know what is going on on your web pages, how will you improve your results?
Business owners have been looking for ways to track and understand visitor behavior since websites were first introduced. From basic tracking counters, to sophisticated analytical software like Google Analytics which record and let you see comprehensively detailed key metrics.
Knowing user behavior is vitally important for a successful online business strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been shown over and over that past user behaviour is the most reliable way to predict future behavior. Better, in fact, than knowing consumer demographics.
Although being able to track statistical details like the number of unique web users are landing on your site, what pages they are coming and leaving from, how long they are staying on your website for, which terms people are searching for, average page views, referring web sites, and so on, is vitally essential, wouldn’t it be excellent to track exactly what users are reading, where on your pages they are navigating through for the longest periods, what hyperlinks they are clicking on, what areas of the content visitors are most intrigued about, and more?
Fortunately, heatmap technology makes this possible. Website heatmaps can be used to help locate areas in a web site page most frequently scanned by online visitors. Web heatmaps are also often used alongside other forms of statistical software and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and recorded session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other website programs) and that lets you visually record your website users’ entire session and creates live heat maps that show where they are clicking and where they scroll throughout your web site.
HeatMapTracker application also enables you to look over the shoulders of everyone who visits your web site.
More info: Heat Map Tracker
Benefits
The better you know how your readers are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that are preventing your users from fully benefiting from your website, like unclear site navigation elements, or disruptive ads. As a website owner, you can encourage your visitors to complete certain actions, such as opting into a newsletter or clicking on specific links.
While Google Analytics has its overlay feature which can give you an idea of what links on a page users are clicking, a heatmap can also display any clicks that visitors make on your site, regardless of whether these are actual links or not. This is a significant benefit because if a heatmap report reveals that users are clicking on a graphic element which they imagine to be a link, but is actually not a link, you can easily repair this by linking the image to the page your visitors are trying to get to, or make it perfectly clear to your visitors that the image is not a link.
Heatmaps, therefore, are one of the most useful methods to test the design of your website, measure how navigatable your content is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to monitor visitor behaviour on your website:
Record Everything Users Are Doing On Your Web Pages
The software lets you record every visitor movement on your website, allowing you to capture all clicks, eye-tracking and page scrolling.
Complete Control With No Restrictions
The application allows you to self-host the technology, giving you no restrictions on session recording and playbacks.
Free Updates And Enhancements
There is a one-off investment to buy the software, which entitles you to receive lifetime updates and enhancements.
Some additional benefits of the application include the following:
- Improve Site Usability: By seeing how visitors navigate your web pages, you can uncover obstacles preventing visitors from taking desired actions and improve user engagement.
- Stop Guessing Visitor Behavior: The screen video recordings of your visitors’ browsing sessions reveal precisely what is happening on your website. Overlays let you know exactly which elements users click on, where they are drawn to most on your site, how long they stay on a particular spot, how far and quickly they travel down your pages and more! No more guesses or hoping … just pure metrics of what takes place when people land on your web pages.
- Increase Online Sales: Heat Map Tracker helps you increase user engagement with your business, which creates better online sales and conversion rates. There are a number of ways to achieve this and we’ll list several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and observe how far down the page your visitors scroll down to as a benchmark of the length of time your sales message can retain their attention. HeatMap Tracker lets you analyze every single visitor action to help you understand how visitors are interacting with your website or certain pages on your site.
- Unlimited session screen captures and browser session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can record visitor sessions on your web pages for a day, a couple of weeks, a month, or more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on the content that visitors care about. You can also access regional demographics of your visitors and discover where they are coming from.
Additional features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials plugin users have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what’s working (i.e. where users are clicking) and what doesn’t work (where users are not going to). For example, are users engaging with your videos? Are they clicking on images assuming that these link to another area of your site?
- Get useful information on how to refine your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” experiments to improve your home page’s “first impression”, or optimize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether an element on your page should be added, redesigned, or deleted.
- Create “before” and “after” comparison reports for web-related services.
- Compare whether visitors prefer to click images versus buttons vs text links, and how particular user segments engage within your site.
- Analyze potential website security weaknesses and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a well-known internet marketer with a solid reputation for delivering robust product quality and customer support. The member download area contains video instructions for installing and setting up the software.
Product License Cost
Heat Map Tracker is available in three separate editions:
- Basic License – Single license only. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 websites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, session recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Cost = $497.00 One-time.
Note: The cost of purchasing the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin sells for the pricing shown above. This may not be the actual pricing set by the software author when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services such as Google Analytics can give you some useful data on things such as how many people are finding your pages, how they find it and what they do whilst visiting your web site. However, if you want to truly gain an insight into how your site and its content is being used by your visitors to connect with your business online, then a heatmap analytics service can be a very practical way to do this.
We recommend that you consider purchasing a copy of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to make more sales of your products or services.
To learn more, check out the software here: HeatMapTracker – Live ClickTracking & Heat Map Tracking Software
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