The ability to track visitor behavior is absolutely vital to your online success.
The old business management adage ”you can’t manage what you don’t measure” is as important today as always. If you don’t know what is happening when users arrive on your website, how can you get better results online?
Businesses have been looking for ways to track and understand what visitors are going to do in their internet sites since websites first appeared. From simple counters that track visitor numbers, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications that capture granular information.
Learning about user behavior is very important for a successful web site, not just because it allows you to understand what visitors are doing so you can improve your results, but research also proves that past user behaviour is the most reliable predictor of future behaviour. It’s an even better indicator, in fact, than demographics.
While being able to see key reports such as how many web visitors are coming to your website, what pages they are entering and exiting, how long they are remaining on your site for, what terms people are searching for, average page views, referring web sites, and so on, is highly essential, wouldn’t it be great to be able to know exactly what users are reading, where they are visiting the longest period on, what hyperlinks they are clicking on, what parts of the site visitors are browsing, and more?
Fortunately, heatmap technology makes this easy and possible. Web heatmaps are used to monitor areas on a web page that web visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytic software and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your collection of key site analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress (and other web applications) and that lets you track your website users’ complete session and generates live heat maps that show precisely where users are clicking and where they are scrolling throughout your web site.
HeatMapTracker analytics tool lets you see your website from your visitor’s unique perspective.
Go here to learn more: Heat Map Tracker
Benefits
The more accurately you know how your visitors are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the exact challenges that have been preventing your visitors from fully benefiting from your website, like confusing site navigation layouts, or distracting banner ads. As the site owner, you can encourage your site visitors to complete certain actions, such as opting into a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can show you what links on a web page are being clicked, a heatmap will display any clicks that users make on your site, whether these are actual links or not. This is an important difference because if a heatmap report reveals that visitors are clicking on an image that they suppose to be a link, but is actually not a link, you could quickly fix this by linking the image to the destination URL your readers are trying to get to, or make it crystal clear to your readers that the image is not a hyperlink.
In short, heat maps can be one of the best ways to test your site design, assess how navigatable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track user behaviour on your website:
Record Everything Users Do On Your Site
The application records every user browsing movement on your website, allowing you to observe all which page elements are being clicked, eye-tracking and page scrolling movement.
Full Control Without Limitations
The software is hosted on your server, giving you unrestricted visitor recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-time cost to purchase the application, which then entitles you to receive unlimited application updates and added features for free.
Additional application benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web site, you can discover obstacles preventing users from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behavior: The screen video playbacks of your users’ sessions reveal precisely what is happening on your site. Screen overlays let you see exactly which elements users click on, which areas they are drawn to most on your website, how long they stay on a particular location, how far they scroll down your site and more! No more guessing or making wrong assumptions … just real data of what happens when people come to your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you increase visitor engagement with your site, which improves sales and conversions. There are many ways to do this and we’ll list several of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker includes many unique features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors look at and see how far down the page your users read down to as a benchmark of the length of time your website and/or sales copy can keep them engaged. The software lets you study every single user session to help you understand how visitors are interacting with your site or some pages on your web site.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can record visitor sessions on your pages for a day, one week, a month, or more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can quickly see the top pages your users are moving towards and how they interact with each page’s content, allowing you to spend more time on improving pages that your readers are more interested in. You can also review regional location data of your visitors and discover where they are visiting from.
Additional features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials that users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your business:
- Discover what works (i.e. where visitors are clicking) and what’s not working (where visitors aren’t going to). For example, are users engaging with your videos? Are they clicking on images thinking that they are links to another location?
- Get actionable information on ways to improve your landing pages, signup forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” testing to improve your home page’s visitor impact, or maximize the impact of your website’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if an element on the page could be added, redesigned, or deleted.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare if visitors tend to click images versus buttons versus text links, and how specific user segments interact with your website.
- Analyze potential website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering great product quality and customer support. The members area includes video instructions for installing and setting up the software.
Software Price
HeatMapTracker is available in three versions:
- Basic (Single) License – Single use only. Price = $197.00 One-time.
- Professional License – Allows you to install on up to 10 domains. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web development service providers. Price = $497.00 One-time.
Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the plugin sells for the pricing shown above. This may or may not be the actual pricing set by the software author when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services such as Google Analytics can provide you with great data on things such as how many people are finding your pages, how they are finding it and what they are doing during their visits. However, to really gain a real-time understanding into how your web site and your content is helping your visitors to connect with your business online, then a heatmap analytics service can be very practical.
We recommend buying a copy of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, visitor engagement and to get more online sales.
To learn more, visit the software website: HeatMap Tracker – Real-Time Click-Tracking & Heat Map Tracker
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