The ability to track, monitor and view the behavior of visitors and users on your website is most important to your online success.
The old adage ”you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is happening when users arrive on your web pages, how would you know what needs to be improved?
Website users have looked for smart tools to track and analyze what users are going to do in their websites since web sites were first created. From basic counters that track the number of visitors, to sophisticated analytical software like Google Analytics and other applications that can track incredibly rich key data.
Analyzing visitor behaviour is important for the success of your digital marketing and content strategy, not only because it enables you to understand what visitors are doing so you can better your performance, but research also proves that previous visitor behavior is the best indicator of future behavior. It’s a better indicator, in fact, than consumer demographics.
Although the ability to view valuable information like the number of web visitors are arriving on your website, what pages they are coming and leaving from, how long they are remaining on your website for, which keywords people are searching for, page views, referring web sites, etc …, is extremely useful, wouldn’t it also be great to track exactly what users are reading, where on your pages they are staying the longest for, what hyperlinks they are clicking on, what parts of the content they are browsing, and more?
Fortunately, heat map tracking technology makes this possible. Web heat maps have been used to help locate areas in a web site page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking and recorded visitor session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress and that lets you visually record your site users’ movements and creates instant heat maps that show exactly where they are clicking and where they are scrolling on your site content.
HeatMapTracker application also enables you to see your website from your visitor’s perspective.
For more details, visit the script site here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your users are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the specific barriers that have been preventing your readers from fully engaging with your site, like confusing site navigation layouts, or disruptive banner ads. As the site owner, you can encourage your site visitors to complete certain actions, such as signing up to a newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature that can show you what links on a page are being clicked, a heatmap will show you any clicks that visitors are making on your page, regardless of whether these are actual links or not. This is an important benefit because if a heat map report reveals that visitors are clicking on a graphic element that they suppose to be a link, but is actually not a link, you can easily edit this by adding a link to the image, or make it clear to your readers that the image is not a hyperlink.
In short, heatmaps can be one of the most useful methods to test your site design, measure how readable your site is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track visitor behavior on your website:
Capture Everything Users Do On Your Web Site
The application captures every browsing session on your web site, enabling you to record all page clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you unlimited recordings and playbacks.
Free Updates And Enhancements
There is a one-time investment to purchase the script, after which you are then entitled to receive unlimited application upgrades and enhancements for free.
Some additional benefits include the following:
- Improve Site Usability: By seeing how visitors navigate your web site, you can spot issues preventing users from taking desired actions and reach your site benchmarks.
- Stop Guessing Visitor Behaviour: The video recordings of your visitors’ sessions allow you to understand precisely what happens on your web pages. Overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they hover on a particular area, how quickly they travel down your site and more! No more guesses or making wrong assumptions … just real evidence of what takes place when people come to your web site.
- Increase Online Sales: Heat Map Tracker helps you increase user interaction with your business, which increases online sales and conversions. There are many ways to do this and we’ll discuss a number of these in the “Tips” section later in this review.
Software Features
HeatMapTracker provides many features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and observe how far down the page your users scroll down to as a measure of how long your web copy can engage them for. HeatMap Tracker lets you review and analyze each and every visitor action to help you learn how visitors are interacting with your site or some pages on the site.
- Unlimited visitor recording and browser session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can record visitors on your web pages for a few days, a week or two, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can easily view which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on the content that your readers are more interested in. You can also access regional demographic data of all visitors and learn where they are coming from.
Additional features:
The image below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and feedback plugin users have submitted regarding the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Learn what works (i.e. where visitors click) and what’s not working (where visitors are not going to). For example, are people watching your videos? Are they clicking on graphic elements thinking that they may be linking to another area of your site?
- Get actionable data on how to optimize your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Creating “above the fold” experiments to improve your website’s visitor impact, or optimize the impact of your website’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if a content section could be inserted, reworked, or deleted.
- Create “before” and “after” comparison reports for digital services.
- Analyze whether users prefer to click images vs buttons vs text links, and how particular user segments engage with your site.
- Troubleshoot potential website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a respected online marketer with a solid reputation for delivering great products and support. The member download area includes video tutorials for installing and setting up the software.
Software Price
HeatMap Tracker is available in 3 different versions:
- Basic License – Allows you to use on 1 site. Cost = $197.00 One-off payment.
- Professional License – Licensed for up to 10 sites. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click tracking, heat maps, session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web marketing agencies. Price = $497.00 One-time.
Please Note: The cost of purchasing HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing shown above was correct when this review was written. This may not be the actual pricing set by the software developer when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services such as Google Analytics provide useful metrics on things such as how many people are arriving on your site, how they are finding it and what they do during their visits. However, if you want to really gain a real-time understanding into how your web site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics tool can be extremely useful.
We recommend that you consider getting a copy of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and to make more web sales.
For more details, check out the software here: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracking Software
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