The ability to track the behavior of visitors on your website is most important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is going on on your web site, then how can you get better online results?
Businesses have looked for ways to track and analyze visitor behaviour since websites were first introduced. From basic tracking counters, to very sophisticated analytical tools like Google Analytics that can track and display granular key data.
Analyzing user behavior is important for the success of your digital presence, not only because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown that past visitor behavior is the most reliable indicator of future behaviour. It’s an even better predictor, in fact, than demographics.
While being able to track valuable data like how many web users are checking out your site, what pages they are coming and leaving from, how long they are staying on your website for, keyword searches, page views, referring websites, etc …, is extremely essential, wouldn’t it also be useful to be able to know precisely what visitors are clicking on, where they are navigating through, what links they are clicking on, what parts of your content visitors are reading, and more?
Fortunately, heatmap technology makes this easy and possible. Web heat maps can be used to monitor areas on a web site page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking and session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress (and other web applications) and that lets you visually track your site visitors’ entire journey and creates live heatmaps showing where users click and where they scroll on your site content.
HeatMapTracker application also allows you to capture every click your visitors make.
To learn more about the script go here: Heat Map Tracker
Benefits
The better you know how your readers interact with your site, the more you can improve your website’s user experience. Imagine knowing the exact issues that prevent your visitors from fully benefiting from your site, such as confusing site navigation layouts, or disruptive ads. As the site owner, you can help your site visitors to complete certain actions, such as join a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of what links on your page are being clicked, a heatmap will also reveal any clicks that users are making on your page, regardless of whether they are actual links or not. This is a significant benefit because if a heat map report reveals that readers are clicking on an image that they think is a link, but is actually not a link, you would be able to quickly edit this by linking the image to the destination your visitors are trying to get to, or let your visitors know that the image is just a visual element.
Heat maps, therefore, can be one of the best methods to test your site design, see how readable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to monitor user behavior on your web site:
Record Everything Visitors Do On Your Site
The script captures every visitor movement on your site, allowing you to capture all page clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you no restrictions on recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time investment to buy the script, which entitles you to receive unlimited software updates and future enhancements for life.
Additional benefits include the following:
- Improve Your Marketing: By seeing how visitors navigate your website, you can spot problems that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About User Behaviour: The video recordings of your users’ sessions reveal exactly what is taking place on your website. Click overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they hover on a particular spot, how quickly they navigate down your content and more! No more guesses or assuming wrongly … just real evidence of what happens when people land on your site.
- Increase User Engagement: HeatMap Tracker helps you improve user interaction with your site, which improves your sales and conversion rates. There are many ways to do this and we discuss several of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Ready to go in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your pages visitors eyes are drawn to and measure how far down your product pages your users scroll down to as a benchmark of the length of time your web copy can engage them for. HeatMapTracker lets you analyze every single visitor experience to see how users interact with your site or certain pages on the site.
- Unlimited session screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can measure users on your site for a few days, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for all projects. You can easily view which pages your users are moving towards and how they are interacting with the content on each page, allowing you to invest more time on the content that your readers care about. You can also monitor regional location data of your visitors and see where they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and comments users have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Understand what’s working (i.e. where users are clicking) and what’s not working (where users are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that they are links to somewhere else?
- Get practical information on how to optimize your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” experimentation to improve your landing page’s “first impression”, or maximize the impact of the website’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element could be added, rearranged, or deleted.
- Create “before” and “after” case studies for digital services.
- Compare if users tend to click images versus buttons versus text links, and how specific user segments interact with your web site.
- Confirm suspected website security problems or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing robust products and customer support. The product download area contains video instructions for installing and setting up the software.
Software Cost
HeatMapTracker comes in 3 different editions:
- Basic (Single) License – Use on one site. Price = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to ten websites. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heat maps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Cost = $497.00 One-off payment.
Please Note: The cost to purchase the product depends on whether there are any promotions or limited-time special offers. The above reflects the current pricing when this review was published. This may not be the actual price set by the plugin author when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics provide great information on things such as how many people are coming to your pages, how they find it and what they do whilst on your website. However, to truly gain deep knowledge into how your site and your content is being used by your visitors to engage with your business online, then a heat map analytics software application can be a great way to do so.
We recommend that you consider getting a copy of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, visitor engagement and for generating more sales of your products or services.
For more details, visit the software website: HeatMapTracker – Live Click-Tracking & HeatMap Tracking Plugin
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