The ability to track, monitor and view visitor behavior is extremely important to the success of your digital business.
The saying “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is going on on your web site, then how would you improve your results online?
People have looked for accurate ways to track and understand what is happening since websites were first introduced. From simple tracking counters, to very sophisticated analytical tools like Google Analytics and other applications which track an incredible level of measurements.
Knowing visitor behaviour is vitally important for a successful online business strategy, not only because it allows you to understand what visitors are doing so you can improve your results, but it’s also been proven that previous visitor behavior is the most reliable way to predict future behavior. It’s a better predictor, in fact, than knowing consumer demographics.
While the ability to analyze statistical data such as how many web visitors are arriving on your site, which pages they are coming and leaving from, how long they are remaining on your website for, which terms people are searching for, average page views, referring sites, etc …, is vitally important, wouldn’t it also be excellent to be able to know exactly what users are clicking on, where they are navigating around in, which hyperlinks they are clicking on, what areas of your content they are browsing, and more?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps can be used to analyze areas on a web site page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of web analytic software and session replay tools.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking with recorded session replays to your collection of key web site analysis tools with a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress and that visually records your website users’ movements and generates live heat maps that show precisely where users are clicking and where they are scrolling throughout your site content.
The HeatMapTracker software enables you to look over the shoulders of every person who comes to your site.
For more details, visit the software site here: HeatMapTracker
Benefits
The better you know how your users interact with your site, the more you can improve your site’s user experience. Imagine knowing the specific barriers that are preventing your readers from fully engaging with your site, like confusing navigation elements, or disruptive design elements. As the website owner, you can help your site visitors to complete certain actions, such as join a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature that can show you which links on your page are being clicked, a heatmap can also display any clicks that visitors are making on your site, regardless of whether these are actual links or not. This is a significant benefit because if a heatmap report helps you discover that users are clicking on a graphic element that they suppose to be a link, but turns out not to be a hyperlinked image, you could quickly fix this by adding a link to the image, or let your readers know that the image is just a design element.
Heatmaps, therefore, are one of the best methods to test the design of your website, measure how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behavior on your web site:
Record Everything Users Do On Your Site
Heat Map Tracker records every user browsing movement on your web site, allowing you to observe all which links and buttons are being clicked, eye-tracking and scrolls.
Full Control Without Restrictions
The application is hosted on your own server, giving you no limits on user recordings and pageviews.
Lifetime Updates & Enhancements
There is a one-off investment to own the software, which entitles you to receive free upgrades and enhancements.
Some additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web pages, you can uncover issues that prevent users from taking desired actions and improve user engagement.
- No More Guessing Visitor Behavior: The screen video recordings of your users’ sessions let you know precisely what happens on your web pages. Screen overlays let you know exactly which elements users click on, where they are drawn to most on your site, how long they stay on a particular section, how fast they scroll down your site and more! No more guesses or making wrong assumptions … just accurate metrics of what happens when users come to your site.
- Increase Online Sales: Heat Map Tracker helps you improve user interaction with your business, which creates better online sales and conversion rates. There are many ways to achieve this and we present some of these in the “Tips” section further below.
Software Features
Heat Map Tracker offers many great features for site owners. Here are just a few of these:
- Quick and simple to install and implement. Ready to use in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your site visitors spend more time on and see how far down your sales pages your visitors read down to as a benchmark of the length of time your site or content can engage them for. HeatMapTracker lets you analyze each and every user experience to see how they interact with your site or specific pages on your site.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can measure users on your pages for one day, one week, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can quickly view the top pages your visitors are moving towards and how they interact with the content on each page, allowing you to spend more time on pages that your users are more interested in. You can also view regional demographics of all visitors and learn where they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials plugin customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Learn what works (i.e. where people are clicking) and what doesn’t work (where users are not clicking). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that these link to somewhere else?
- Get useful data on how to optimize your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get practical information on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” testing to improve your site’s visitor impact, or maximize the impact of your website’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether any content section should be added, edited, or deleted.
- Create “before” and “after” comparison reports for digital services.
- Test whether users prefer to click on images versus buttons versus text links, and how specific user segments interact with your website.
- Confirm potential site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering exceptional product quality and product support. The members area includes video instructions for installing and setting up the software.
Software Price
HeatMap Tracker is available in three versions:
- Basic License – Single use only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten websites. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development service providers. Cost = $497.00 One-off payment.
Please Note: The cost of purchasing HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the plugin sells for the prices shown above. This may or may not be the actual price charged by the plugin seller when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price here:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics provide great data on things such as the number of people arriving on your site, how they found it and what they do during their visits. However, to really gain an insight into how your website and its content is helping your visitors to interact with your business online, then a heat map analytics service can be a great way to do so.
We recommend that you consider buying a copy of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your site’s user-experience, visitor engagement and for increasing sales.
For more details, visit the software website: Heat Map Tracker – Real-Time ClickTracking & HeatMap Tracker
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