The ability to understand visitor behavior is most important to your online success.
The old management adage “if you can’t measure it, you can’t manage it” is as true in the digital age as always. If you don’t know what is happening when visitors arrive on your web pages, how would you know what areas need improving?
People have looked for smart methods to track and analyze user behaviour since websites were first invented. From basic counters that track visitors, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications which deliver very detailed key data.
Understanding visitor behaviour is vitally important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that previous user behaviour is the best indicator of future behaviour. Better, in fact, than knowing demographics.
Although being able to view valuable information such as the number of unique web users are visiting your site, what pages they are landing on and leaving from, how long they are staying on your website for, what keywords people are searching for, average page views, referring websites, etc …, is highly useful, wouldn’t it also be fantastic to be able to view precisely what users are doing, where they are navigating through for the longest time periods, what hyperlinks they are clicking on, what areas of the page they are reading, and so on?
Fortunately, heat map technology makes this possible. Web heat maps are used to analyze areas on a web page that visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress website, then it’s easy to add heat map tracking and recorded user session replays to your arsenal of essential online analysis tools with a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually records your site users’ complete journey and generates instant heat maps that show precisely where users are clicking and where they are scrolling throughout your site.
HeatMapTracker application also allows you to spy on every click your users make.
Learn more about the script here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your visitors are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your visitors from fully benefiting from your site, such as confusing site navigation layouts, or disruptive banner ads. As a site owner, you can encourage your users to complete certain actions, such as sign up to a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature which can show you which links on a page users are clicking, a heatmap will display any clicks that visitors make on your site, regardless of whether these are actual links or not. This is a significant difference because if a heat map report helps you discover that visitors are clicking on an image that they suppose to be a link, but is actually not a link, you would be able to easily remedy this by linking the image to the page your users are trying to get to, or make it clear to your visitors that the image is not a hyperlink.
Heat maps, therefore, can be one of the most useful ways to test the design of your website, see how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behaviour on your site:
See Everything Visitors Are Doing On Your Web Site
The software creates a screen video of every user browsing movement on your site, enabling you to observe all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control With No Limitations
The script is self-hosted, giving you no restrictions on recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time investment to own the script, which entitles you to receive unlimited upgrades and new features for life.
Some additional benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your site, you can identify obstacles that prevent visitors from taking desired actions and improve your sales process.
- Stop Guessing Visitor Behaviour: The video recordings of your users’ browsing sessions allow you to know precisely what is taking place on your web site. Overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they stay on a particular section, how far and quickly they navigate down your pages and more! No more guessing or hoping … just accurate metrics of what happens when users navigate around your site.
- Increase Visitor Engagement: HeatMap Tracker helps you improve visitor engagement with your business, which improves sales and conversions. There are a number of ways to do this and we’ll list several of these in the “Tips” section later in this review.
Features
HeatMap Tracker includes many unique features for website owners. Here are just a few of these:
- Fast and simple to install and configure. Ready to go in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and measure how far down your sales pages your visitors scroll as a measure of how long your sales message can keep them engaged. Heat Map Tracker lets you review and analyze every single visitor experience to help you learn how they interact with your website or some pages on your website.
- Unlimited visitor recording and session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can record user sessions on your website for a day, one week, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily see the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on improving pages that users are more interested in. You can also monitor regional demographics of all visitors and learn which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials plugin users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Learn what’s working (i.e. where users click) and what doesn’t work (where users are not going to). For example, are users engaging with your videos? Are they clicking on graphic elements believing that these may be linking to somewhere else?
- Get actionable data on how to optimize your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get practical information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” tests to improve your landing page’s “first impression”, or maximize the impact of your site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if a content section needs to be added, changed, or removed.
- Create “before” and “after” case studies for digital marketing services.
- Compare whether visitors prefer to click on images vs buttons vs text links, and how particular user segments engage within your website.
- Confirm potential website security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly respected online marketer with a solid reputation for delivering exceptional product quality and customer support. The product download area contains video instructions for installing and setting up the software.
Software Price
HeatMap Tracker is available in 3 different editions:
- Basic (Single) License – Allows you to install on 1 domain. Cost = $197.00 One-time.
- Professional License – Installs on up to ten sites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other editions (click-tracking, heatmaps, session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web service providers. Price = $497.00 Single Payment.
Please Note: Pricing details of the product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software retails for the amounts shown above. This may or may not be the actual price charged by the plugin developer when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services such as Google Analytics can provide you with useful metrics on things such as the number of people visiting your website, how they find it and what they do during their visits. However, if you want to truly gain an insight into how your website and its content is being used by your visitors to connect with your digital presence, then a heatmap analytics software application can be a great way to do so.
We suggest buying a license of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, engagement and to get more sales.
For more details, check out the software here: Heat Map Tracker – Live Click-Tracking And HeatMap Tracker
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