Being able to track and monitor visitor behavior is absolutely vital to the success of your business online.
The old adage ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening on your web site, then how can you know what needs to be improved?
Business owners have looked for ways to track and analyze user behavior since websites first appeared. From simple tracking counters, to very powerful analytical software like Google Analytics which record and let users see incredibly rich metrics.
Tracking visitor behaviour is vitally important for the success of your digital business, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown that past consumer behavior is the most reliable indicator of future behaviour. More reliable, in fact, than demographics.
While the ability to view valuable data such as how many visitors are checking out your website, what pages they are landing on and leaving from, how long they are remaining on your site for, what keywords are being searched for, page views, referring sites, and so on, is highly essential, wouldn’t it be great to be able to view precisely what visitors are doing, where they are visiting the longest for, which hyperlinks they are clicking on, which areas of the page visitors are most intrigued about, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Website heat maps have been used to help pinpoint areas on a web site page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of statistical software and session replay software.
If you use WordPress, then you can easily add heat map tracking with recorded session replays to your business tool box using an easy-to-install and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other CMS applications) and that visually records your site users’ every movement and generates live heatmaps showing precisely where they click and where they are scrolling on your pages.
HeatMapTracker application enables you to look over the shoulders of every person who comes to your site.
Learn more about the analytics tool here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your users from fully benefiting from your site, such as confusing site navigation layouts, or disruptive design elements. As the website owner, you can help your users to complete certain actions, such as joining your newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can give you an idea of which links on your page are being clicked, a heat map will also show you any clicks that users make on your page, regardless of whether these are actual links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on an image that they think is a link, but is actually not a link, you could easily change this by adding a link to the image, or make it crystal clear to your readers that the image is not a hyperlink.
Heatmaps, therefore, are one of the best methods to test the design of your site, measure how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your site:
See Everything Visitors Do On Your Web Site
Heat Map Tracker lets you record every browsing movement on your site, enabling you to record all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The script is self-hosted, giving you no-limit visitor recordings and playbacks.
Free Updates And Enhancements
There is a one-off cost to buy the application, which entitles you to receive unlimited upgrades and new features for life.
Additional script benefits include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your site, you can identify difficulties that prevent users from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing User Behavior: The video playbacks of your users’ browser sessions let you observe exactly what takes place on your web site. Overlays let you see exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they stay on a specific location, how quickly they travel down your content and more! No more guesses or making wrong assumptions … just real metrics of what takes place when people explore your website.
- Increase User Engagement: Heat Map Tracker helps you increase user engagement with your business, which increases your online sales and conversions. There are many ways to do this and we present several of these in the “Tips” section further below.
Software Features
HeatMap Tracker offers many features for web site owners. Here are just a few of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and measure how far down your product pages your visitors read down to as a benchmark of the length of time your website and/or sales copy can keep them engaged. The software lets you review and analyze every single visitor action to help you understand how they interact with your site or certain pages on the site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can spy on visitor sessions on your website for a few days, 1 week, one month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded visitor sessions the heat map analytics software has recorded for each project. You can quickly see which pages your readers are moving towards and how they are interacting with the content on each page, allowing you to spend more time on pages that your users are more interested in. You can also see regional location data of all visitors and learn which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and comments plugin users have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Understand what works (i.e. where people are clicking) and what doesn’t work (where users are not clicking). For example, are visitors engaging with your videos? Are they clicking on images thinking that these link to another location?
- Get insights on ways to improve your landing pages, signup forms, checkout processes, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experimentation to improve your site’s “first impression”, or maximize the impact of your site’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if an element on the page should be inserted, redesigned, or deleted.
- Create “before” and “after” case studies for web services.
- Analyze whether users prefer to click images versus buttons vs text links, and how particular user segments interact within your web site.
- Troubleshoot confirmed site security threats and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing robust products and support. The member download area contains video instructions for installing and setting up the software.
Product Pricing
Heat Map Tracker is available in three different editions:
- Basic License – Allows you to use on 1 domain. Price = $197.00 One-time.
- Professional License – Use on up to ten domains. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web agencies. Cost = $497.00 One-off payment.
Please Note: Pricing details of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software is selling for the prices shown above. This may or may not be the actual pricing charged by the software author when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services such as Google Analytics can provide you with good metrics on things such as the number of people coming to your site, how they found it and what they are doing whilst on your web pages. However, to truly gain an insight into how your website and its content is being used by your visitors to engage with your business online, then a heatmap analytics tool can be extremely useful.
We recommend buying a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for generating more online sales.
For more information, visit the software website here: HeatMapTracker – Live ClickTracking & Heat Map Tracker
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