The ability to understand the behavior of visitors and users on your web site is absolutely important to the success of your digital presence.
The business adage ”you can’t manage what you don’t measure” is as important in the digital economy as it has ever been. If you don’t know what is happening when visitors arrive on your web site, how would you know what elements of your website need to be improved?
Website users have looked for ways to track and understand visitor behaviour since websites first appeared. From basic counters that track visitor numbers, to very sophisticated and powerful statistical tracking software like Google Analytics and other applications which track incredibly rich key information.
Understanding visitor behaviour is vitally important for a successful online business strategy, not just because it allows you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that past visitor behaviour is the best way to predict future behaviour. It’s an even better predictor, in fact, than knowing user demographics.
While the ability to monitor valuable reports such as the number of unique web visitors are checking out your website, what pages they are landing on and leaving from, how long they are remaining on your website for, keywords searched, unique page views, referring pages, and so on, is highly useful, wouldn’t it also be great to be able to view exactly what users are doing, where on your site they are navigating around in, what hyperlinks they are clicking on, which areas of the page visitors are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this possible. Website heat maps can be used to pinpoint areas on a web page most frequently scanned by web visitors. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software.
If you own a WordPress site, then you can easily add heat map tracking with session replays to your collection of key website analysis tools with an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that visually records your site visitors’ movements and creates live heat maps that show where they click and where they are scrolling on your site.
The HeatMapTracker analytics tool allows you to record every move your visitors make.
Learn more here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more information you have about how your readers are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your users from fully accessing your site, like unclear navigation layouts, or disruptive adverts. As a site owner, you can help your visitors to complete certain actions, such as opting into a newsletter or click on specific links.
Although Google Analytics has an overlay feature that can show you which links on a page users are clicking, a heat map will reveal any clicks that visitors are making on your site, regardless of whether these are actual links or not. This is an important difference because if a heatmap report reveals that users are clicking on an image that they imagine to be a link, but happens to not be a link, you could easily repair this by adding a link to the image, or make it perfectly clear to your readers that the image is just a design element.
Heatmaps, therefore, are one of the most useful ways to test the design of your site, assess how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor visitor behaviour on your site:
Capture Everything Users Do On Your Site
The application records every visitor movement on your web site, enabling you to monitor all links and buttons clicked, eye-tracking and scrolls.
Complete Control With No Restrictions
The script is hosted on your server, giving you unrestricted session recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-off cost to own the software, after which you are then entitled to receive unlimited updates and future enhancements for life.
Additional benefits of the application include:
- Improve Site Usability: By seeing how visitors experience your web pages, you can discover challenges that prevent users from taking desired actions and optimize your site.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ sessions reveal precisely what happens on your web site. Overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your site, how long they hover in a particular section, how far and quickly they navigate down your content and more! No more guesses or assuming wrongly … just factual information of what takes place when people explore your website.
- Increase User Engagement: HeatMapTracker helps you increase user interaction with your business, which improves your sales and conversion rates. There are many ways to do this and we’ll list a number of these in the “Tips” section further below.
Software Features
Heat Map Tracker includes many great features for web site owners. Here are just some of these:
- Quick and easy to install and configure. Ready to use in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and observe how far down your page your users scroll down to as an indicator of the length of time your sales message can retain their attention. Heat Map Tracker lets you study every single visitor action to see how visitors are interacting with your site or certain pages on your website.
- Unlimited visitor screen captures and session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can measure user sessions on your site for one day, a few weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for all projects. You can easily view the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that users care about. You can also see regional location data of your visitors and learn which part of the world they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials plugin customers have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use HeatMapTracker on your site to improve your results:
- Discover what’s working (i.e. where users are clicking) and what’s not working (where users aren’t clicking). For example, are visitors watching your videos? Are they clicking on graphic elements believing that these link to somewhere else?
- Get useful data on ways to optimize your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experiments to improve your website’s “first impression”, or optimize the impact of the home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any content should be included, reworked, or taken out.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze if users prefer to click on images vs buttons versus text links, and how particular user segments interact with your website.
- Diagnose confirmed site security issues or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering great product quality and product support. The member download area includes video tutorials for installing and configuring the software.
Product Cost
HeatMap Tracker comes in 3 versions:
- Basic License – Installs on one website. Price = $197.00 One-off payment.
- Professional License – Allows you to use on up to 10 domains. Cost = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license lets you install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web service providers. Cost = $497.00 One-off payment.
Note: Price details for the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the software retails for the prices shown above. This may not be the actual price set by the plugin author when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing details here:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics can provide important metrics on things such as the number of people visiting your pages, how they are finding it and what they are doing whilst on your website. However, if you want to really gain deeper insights into how your web site and its content is being used by your visitors to engage with your business online, then a heat map analytics software application can be very practical.
We suggest getting a copy of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, visitor engagement and for generating more online sales.
For complete details, visit the software website here: HeatMap Tracker – Live ClickTracking And HeatMap Tracker
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