The ability to track, monitor and view the behavior of visitors and users on your web site is absolutely vital to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as ever. If you don’t know what is going on on your web site, then how can you get better online results?
Website users have looked for ways to track and understand user behavior since web sites first appeared. From basic counters that track the number of visitors, to sophisticated statistical tracking tools like Google Analytics which can record and let users see incredibly rich key measurements.
Knowing user behavior is vitally important for the success of your website, not only because it allows you to understand what visitors are doing so you can improve your results, but testing also shows that past consumer behaviour is the most reliable predictor of future behaviour. Better, in fact, than demographics.
While the ability to analyze valuable details such as the number of visitors are checking out your website, which pages they are landing on and leaving from, how long they are remaining on your website for, what terms are being searched for, page views, referring web sites, and so on, is highly useful, wouldn’t it be great to be able to know exactly what users are doing, where on your pages they are navigating around in, which hyperlinks they are clicking on, which areas of your page visitors are mostly interested in, and more?
Fortunately, heat map technology makes this easy. Website heatmaps can be used to help pinpoint areas of a website page that visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytic software and session replay software.
If you own a WordPress web site, then it’s easy to add heat map tracking and recorded user session replays to your arsenal of key online analysis tools using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other web programs) and that lets you visually track your website users’ entire journey and creates live heatmaps showing where users are clicking and where they scroll on your web pages.
The HeatMapTracker application also lets you see your website from your visitor’s perspective.
Go here to learn more: HeatMapTracker
Benefits
The more accurately you know how your readers interact with your site, the more you can improve your site’s user experience. Imagine knowing the exact barriers that prevent your readers from fully engaging with your site, such as unclear navigation layouts, or distracting banner ads. As a website owner, you can encourage your readers to perform certain actions, such as opt into your newsletter or click on certain links.
Although Google Analytics has an overlay feature which can show you which links on a page visitors are clicking, a heatmap can also show you any clicks that users are making on your page, regardless of whether these are actual links or not. This is important because if a heat map report reveals that readers are clicking on a graphic element which they imagine to be a link, but turns out not to be a link, you can quickly change this by adding a link to the image, or let your readers know that the image is just a graphic.
In short, heatmaps are one of the best ways to test the design of your site, assess how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behavior on your website:
Monitor Everything Users Do On Your Website
Heat Map Tracker records every user browsing session on your web site, enabling you to see all which page elements are being clicked, eye-tracking and scrolls.
Complete Control With No Limitations
The application is self-hosted, giving you unrestricted session recording and pageviews.
Free Upgrades And Enhancements
There is a one-time cost to own the HeatMapTracker software, after which you are then entitled to receive unlimited script updates and new features for life.
Additional application benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your website, you can uncover issues preventing users from taking desired actions and improve your sales process.
- No More Guessing Visitor Behaviour: The screen video playbacks of your visitors’ sessions allow you to see exactly what is taking place on your website. Click overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they browse on a specific section, how far they navigate down your site and more! No more guesses or hoping … just factual information of what happens when visitors come to your site.
- Increase Online Sales: HeatMap Tracker lets you increase user engagement with your site, which improves your sales and conversions. There are a number of ways to achieve this and we list some of these in the “Tips” section further below.
Software Features
Heat Map Tracker offers many unique features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time reading and observe how far down your sales pages your users scroll as a measure of the length of time your content can engage them for. HeatMap Tracker lets you study every single user experience to see how they are interacting with your site or specific pages on your site.
- Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can measure visitors on your site for 1 day, a few weeks, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for all projects. You can easily view the top pages your readers are moving towards and how they interact with each page’s content, allowing you to spend more time on pages that your visitors are more interested in. You can also monitor regional demographics of all visitors and learn where they are coming from.
Additional features:
The chart below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your business:
- Understand what works (i.e. where users click) and what’s not working (where people are not going to). For example, are visitors watching your videos? Are they clicking on graphic elements assuming that they may be linking to somewhere else?
- Get ideas on ways to refine your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of the site’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if a page element needs to be added, changed, or deleted.
- Create “before” and “after” comparison reports for digital marketing services.
- Test if visitors tend to click on images vs buttons versus text links, and how particular user segments interact within your website.
- Investigate confirmed website security issues or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly respected online marketer with a solid reputation for providing exceptional product quality and customer support. The product download area contains video tutorials for installing and configuring the software.
Product Cost
HeatMap Tracker is available in three separate editions:
- Basic (Single) License – Allows you to install on one website. Price = $197.00 One-time.
- Professional License – Allows you to install on up to ten domains. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heat maps, session replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 Single Payment.
Note: Current pricing for the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin is being retailed for the pricing shown above. This may or may not be the actual pricing charged by the product seller when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics provide very useful information on things such as the number of people visiting your pages, how they are finding it and what they are doing whilst on your website. However, if you want to really gain deeper insights into how your site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics software application can be a very practical way to do so.
We suggest getting a copy of HeatMap Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to increase your online sales.
For complete details, visit the software website: Heat Map Tracker – Live ClickTracking & HeatMap Tracker
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