Being able to track, monitor and view the behavior of visitors and users on your web site is extremely important to your online success.
The business management saying ”you can’t manage what you can’t measure” is as true today as ever. If you don’t know what is going on on your site, then how would you know what areas need improving?
Business owners have been searching for ways to track and understand user behaviour since websites were first invented. From simple counters that track visitor numbers, to powerful and sophisticated analytical software like Google Analytics and other applications which capture incredibly granular metrics.
Measuring visitor behavior is important for a successful online business marketing strategy, not only because it allows you to understand what visitors are doing so you can better your results, but testing also shows that previous consumer behaviour is the most reliable way to predict future behaviour. Better, in fact, than knowing demographics.
Although the ability to understand valuable metrics like the number of visitors are visiting your website, which pages they are coming and leaving from, how long they are staying on your website for, keyword searches, page views, referring sites, and so on, is highly important, wouldn’t it also be great to track exactly what visitors are reading, where on your site they are navigating through for the longest period, what hyperlinks they are clicking on, which areas of the page visitors are pausing on, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Website heat maps can be used to help pinpoint areas on a website page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking with recorded user session replays to your arsenal of essential web site analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress and that lets you visually track your site users’ movements and generates instant heatmaps showing exactly where users are clicking and where they scroll throughout your website.
HeatMapTracker analytics tool lets you look over the shoulders of everyone who visits your web site.
Go here to learn more: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more you know how your users are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully accessing your website, such as unclear navigation elements, or disruptive design elements. As a site owner, you can help your users to complete certain actions, such as join your newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature that can give you an idea of what links on a page visitors are clicking, a heat map can display any clicks that visitors make on your page, regardless of whether they are links or not. This is a significant benefit because if a heatmap analysis helps you discover that visitors are clicking on an image which they imagine to be a link, but happens to not be a link, you can quickly fix this by linking the image to the page your readers are trying to get to, or make it clear to your readers that the image is not a hyperlink.
In short, heat maps are one of the best ways to test the design of your website, assess how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behavior on your website:
Observe Everything Users Are Doing On Your Web Pages
HeatMapTracker lets you record every browsing movement on your site, enabling you to see all links and buttons clicked, eye-tracking and scrolls.
Complete Control Without Limitations
The software is hosted on your own server, giving you unlimited recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive unlimited upgrades and new features for life.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors experience your web pages, you can identify obstacles preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing Visitor Behavior: The video playbacks of your users’ sessions reveal precisely what is taking place on your website. Click overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they browse on a specific area, how fast they navigate down your site and more! No more guessing or assuming wrongly … just real evidence of what goes on when people land on your web site.
- Increase Visitor Engagement: HeatMapTracker lets you increase visitor engagement with your site, which increases online sales and conversion rates. There are many ways to achieve this and we’ll go over a few of these in the “Tips” section further below.
Features
HeatMap Tracker includes many great features for website owners. Here are just some of these:
- Fast and easy to install and set up. Ready to use in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors look at and monitor how far down your sales or product pages your visitors read down to as a measure of the length of time your site can keep them interested. Heat Map Tracker lets you analyze each and every user session to see how visitors are interacting with your website or some pages on your site.
- Unlimited session recording and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can measure users on your website for a few days, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that visitors are more interested in. You can also review regional demographic data of your visitors and discover where they are coming from.
Additional features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and comments that plugin customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your business:
- Understand what works (i.e. where people click) and what’s not working (where users aren’t going to). For example, are users watching your videos? Are they clicking on images thinking that they lead to another section?
- Get ideas on ways to refine your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Create “above the fold” testing to improve your home page’s “first impression”, or optimize the impact of the landing page’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify whether any section of your content needs to be added, rearranged, or deleted.
- Produce “before” and “after” case studies for web-related services.
- Analyze whether users tend to click on images versus buttons versus text links, and how specific user segments interact with your website.
- Troubleshoot confirmed site security problems and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly respected online marketer with a solid reputation for providing exceptional products and customer support. The members area contains video instructions for installing and setting up the software.
Product Pricing
Heat Map Tracker comes in 3 separate editions:
- Basic License – Single license only. Price = $197.00 Single Payment.
- Professional License – Licensed for up to ten sites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, browser recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it ideal for digital service providers. Cost = $497.00 One-off payment.
Note: Pricing details of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was correct at the time this review was published. This may not be the actual price charged by the software seller when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services such as Google Analytics can provide you with great information on things such as how many people are finding your site, how they found it and what they do during their visits. However, if you want to truly gain a deep understanding into how your website and its content is being used by your visitors to connect with your digital presence, then a heat map analytics service can be a great way to do this.
We suggest purchasing a copy of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to make more web sales.
For more details, visit the software website: Heat Map Tracker – Live ClickTracking & HeatMap Tracking Software
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