Being able to track, monitor and view the behavior of visitors on your website or blog is extremely important to the success of your digital business.
The old adage ”you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is going on on your site, how can you improve your results?
Website users have looked for ways to track and analyze what visitors are doing in their web pages since websites first appeared. From simple counters that track visitors, to powerful and sophisticated statistical tracking software like Google Analytics that can record and let you see granular key data.
Tracking user behaviour is important for a successful online business strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that past visitor behaviour is the best indicator of future behavior. It’s a more reliable predictor in fact, than demographics.
While being able to understand valuable metrics like how many web users are visiting your website, which pages they are entering and exiting, how long they are remaining on your website for, what terms are being searched for, page views, referring pages, etc …, is vitally essential, wouldn’t it also be excellent to know exactly what users are clicking on, where on your site they are navigating through, what links they are clicking on, which areas of the content they are browsing, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps can be used to help pinpoint areas on a web page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking with recorded visitor session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other CMS applications) and that visually tracks your web site visitors’ movements and creates live heat maps showing exactly where they click and where they are scrolling on your website.
HeatMapTracker application enables you to capture every click your visitors make.
To learn more about the software go here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more information you have about how your readers engage with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully benefiting from your website, like unclear site navigation layouts, or disruptive banner ads. As the website owner, you can encourage your site visitors to perform certain actions, such as opting into your newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of which links on a web page users are clicking, a heat map will display any clicks that users are making on your site, whether they are links or not. This is an important benefit because if a heatmap report helps you discover that readers are clicking on an image that they suppose to be a link, but happens to not be a link, you could quickly fix this by adding a link to the image, or let your readers know that the image is not a hyperlink.
In short, heatmaps are one of the best methods to test your site design, see how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor visitor behaviour on your website:
Capture Everything Users Are Doing On Your Site
Heat Map Tracker records every user browsing session on your site, allowing you to see all links and buttons clicked, eye-tracking and page scrolls.
Full Control Without Limitations
The application is hosted on your own server, giving you no limits on session recording and playbacks.
Unlimited Updates And Enhancements
There is a one-off cost to own the script, after which you are then entitled to receive lifetime upgrades and enhancements.
Additional benefits of the Heat Map Tracker software include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your site, you can discover obstacles that prevent visitors from taking desired actions and optimize your site.
- Stop Guessing Visitor Behaviour: The screen video recordings of your users’ browsing sessions show you exactly what happens on your site. Screen overlays let you see exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they choose to stay on a particular location, how far and quickly they scroll down your site and more! No more guessing or hoping … just accurate intel of what happens when users land on your web site.
- Increase Online Sales: HeatMap Tracker lets you increase visitor engagement with your business, which increases online sales and conversions. There are a number of ways to achieve this and we discuss a few of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many features for website owners. Here are just a few of these:
- Fast and easy to install and implement. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and see how far down your page your visitors scroll as a benchmark of the length of time your site or content can engage them for. Heat Map Tracker lets you review and analyze every single user action to help you see how users interact with your website or particular pages on the site.
- Unlimited visitor screen captures and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can capture users on your pages for a few days, a week, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can easily see which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on the content that your readers are more interested in. You can also analyze regional demographics of your visitors and discover which part of the world they are visiting from.
Additional features:
The table below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your site to improve your business:
- Learn what’s working (i.e. where people are clicking) and what doesn’t work (where visitors are not going to). For example, are people engaging with your videos? Are they clicking on images assuming that these may be linking to somewhere else?
- Get ideas on ways to refine your landing pages, sign up forms, checkout processes, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” testing to improve your home page’s visitor impact, or maximize the impact of the website’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any content needs to be included, rearranged, or taken out.
- Create “before” and “after” case studies for online marketing services.
- Test whether users tend to click on images vs buttons versus text links, and how specific user segments interact with your web site.
- Analyze potential site security threats and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering reliable product quality and customer support. The members area includes video tutorials for installing and setting up the software.
Product Price
HeatMapTracker comes in 3 versions:
- Basic (Single) License – Single license only. Cost = $197.00 One-time.
- Professional License – Installs on up to ten domains. Price = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web development agencies. Price = $497.00 Single Payment.
Note: The cost to purchase the product depends on whether there are any promotions or limited-time specials being offered. Currently, the plugin retails for the amounts shown above. This may or may not be the actual pricing set by the software developer when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services such as Google Analytics can provide you with great information on things such as how many people are visiting your website, how they are finding it and what they do whilst on your web pages. However, if you want to really gain an insight into how your web site and its content is being used by your visitors to connect with your digital presence, then a heatmap analytics service can be a great way to do this.
We recommend purchasing a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to make more web sales.
To learn more, check out the software here: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracking Plugin
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