Being able to track, monitor and understand visitor behavior is most important to your online success.
The saying “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is going on on your website, how can you improve your results?
Website users have looked for ways to track and analyze what users are doing in their internet sites since web sites first appeared. From basic tracking counters, to very powerful analytical software like Google Analytics and other applications that capture incredible key data.
Understanding user behavior is very important for a successful web site, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that past visitor behaviour is the most reliable way to predict future behaviour. It’s a more reliable predictor in fact, than knowing visitor demographics.
Although the ability to track statistical reports like the number of visitors are exploring your web site, what pages they are arriving on and departing from, how long they are remaining on your website for, which keywords people are searching for, page views, referring pages, and so on, is extremely useful, wouldn’t it also be fantastic to be able to view exactly what visitors are doing, where they are navigating through for the longest time periods, which links they are clicking on, which areas of the page they are most interested in, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps are used to help locate areas in a website page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking with session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other web applications) and that lets you track your website users’ entire session and creates instant heatmaps showing where they are clicking and where they scroll throughout your pages.
HeatMapTracker software allows you to capture every action your users make.
Go here to learn more: HeatMapTracker
Benefits
The more accurate data you have about how your visitors are interacting with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your prospects from fully benefiting from your website, such as confusing site navigation layouts, or distracting banner ads. As the website owner, you can guide your site visitors to perform certain actions, such as opting into your newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can show you which links on your page are being clicked, a heatmap will also show you any clicks that visitors make on your site, whether they are actual links or not. This is an important difference because if a heatmap report reveals that users are clicking on a graphic element which they imagine to be a link, but is actually not a hyperlinked image, you would be able to quickly repair this by adding a link to the image, or let your readers know that the image is not linked.
In short, heatmaps are one of the best methods to test the design of your website, measure how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your site:
Monitor Everything Users Are Doing On Your Website
The application records every browsing movement on your website, allowing you to monitor all links and buttons clicked, eye-tracking and scrolls.
Full Control Without Limitations
The script is self-hosted, giving you no restrictions on user recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-time investment to buy the application, which then entitles you to receive unlimited application updates and enhancements for free.
Additional benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your web pages, you can spot difficulties preventing visitors from taking desired actions and improve user engagement.
- Stop Guessing About User Behavior: The screen video recordings of your visitors’ browsing sessions let you observe exactly what is happening on your web site. Screen overlays let you know exactly which elements users click on, which areas they are drawn to most on your site, how long they stay on a particular area, how quickly they navigate down your pages and more! No more guesses or making wrong assumptions … just pure intel of what happens when people visit your site.
- Increase Online Sales: Heat Map Tracker helps you improve user interaction with your business, which improves sales and conversions. There are a number of ways to achieve this and we present some of these in the “Tips” section later in this review.
Features
HeatMap Tracker includes many great features for WordPress users. Here are just a few of these:
- Fast and simple to install and implement. Ready to go in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time on and see how far down the page your users scroll down to as a measure of how long your website and/or sales copy can keep them interested. HeatMapTracker lets you study every single user session to help you see how they interact with your site or certain pages on your site.
- Unlimited visitor screen captures and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can record user sessions on your site for a few days, a week or two, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see total visitors, tracked pages and all recorded user sessions HeatMapTracker has recorded for each project. You can easily see which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your users are more interested in. You can also see regional location data of all visitors and see which part of the world they are coming from.
Additional features:
The chart below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials that users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where users are clicking) and what doesn’t work (where visitors aren’t going to). For example, are users watching your videos? Are they clicking on images believing that they link to somewhere else?
- Get useful data on ways to improve your landing pages, sign up forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” testing to improve your website’s visitor impact, or maximize the impact of your home page’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify if an element on the page needs to be added, reworked, or removed.
- Create “before” and “after” case studies for digital marketing services.
- Test if visitors tend to click images vs buttons vs text links, and how specific user segments interact within your web site.
- Analyze confirmed website security problems or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing reliable product quality and product support. The member download area contains video instructions for installing and setting up the software.
Product Cost
HeatMap Tracker comes in 3 different editions:
- Basic License – Licensed for 1 domain. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 sites. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license allows you to install the software on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing agencies. Cost = $497.00 One-off payment.
Note: The cost of purchasing this product depends on whether there are any promotions or limited-time special offers. Presently, the software retails for the pricing shown above. This may or may not be the actual price set by the product developer when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing information here:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services like Google Analytics can provide you with important data on things such as the number of people visiting your site, how they found it and what they do during their visits. However, to truly gain deep knowledge into how your website and your content is helping your visitors to interact with your digital presence, then a heatmap analytics service can be extremely useful.
We recommend purchasing a copy of HeatMap Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, visitor engagement and to increase sales.
For more information, visit the software website here: Heat Map Tracker – Live Click-Tracking And Heat Map Tracking Plugin
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