The ability to track the behavior of visitors on your web site is absolutely vital to your online success.
The saying “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is going on on your web pages, how will you get better online results?
Business owners have looked for ways to track and understand what visitors are doing in their web pages since websites were first introduced. From simple tracking counters, to powerful and sophisticated analytical tools like Google Analytics which record and display very detailed information.
Knowing user behaviour is very important for a successful website, not only because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been proven over and over that previous consumer behaviour is the best predictor of future behaviour. It’s a more reliable indicator in fact, than knowing demographics.
Although being able to monitor valuable metrics like how many unique web users are landing on your site, which pages they are arriving on and departing from, how long they are staying on your website for, which terms people are searching for, page views, referring websites, and so on, is highly useful, wouldn’t it be great to track precisely what users are reading, where they are navigating through for the longest time, what hyperlinks they are clicking on, what parts of your content visitors are browsing, and so on?
Fortunately, heatmap tracking technology makes this possible. Web heat maps are used to display areas on a website page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking with video session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that lets you visually track your site users’ entire journey and generates live heat maps showing precisely where they click and where they scroll on your web pages.
The HeatMapTracker analytics tool also lets you capture every click your visitors make.
More info: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers interact with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully benefiting from your website, like confusing navigation elements, or distracting ads. As a site owner, you can encourage your readers to complete certain actions, such as opting into your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can show you what links on a page are being clicked, a heatmap will also reveal any clicks that visitors make on your site, whether these are actual links or not. This is important because if a heatmap report helps you discover that visitors are clicking on a graphic element that they think is a link, but turns out not to be a link, you can quickly edit this by linking the image to the page your readers are trying to get to, or let your users know that the image is just a visual element.
Heatmaps, therefore, can be one of the most useful methods to test the design of your site, assess how readable your content is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor visitor behaviour on your web site:
Capture Everything Users Are Doing On Your Web Site
HeatMap Tracker records every user browsing movement on your site, enabling you to observe all links and buttons clicked, eye-tracking and page scrolls.
Complete Control Without Restrictions
The application is self-hosted, giving you no-limit recordings and pageviews.
Free Updates & Enhancements
There is a one-time cost to own the application, after which you are then entitled to receive lifetime upgrades and future enhancements.
Some additional benefits of the software include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your website, you can uncover problem areas that prevent users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behavior: The video playbacks of your users’ sessions let you observe exactly what happens on your web pages. Overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they hover in a particular location, how quickly they scroll down your pages and more! No more guessing or hoping … just accurate metrics of what goes on when people visit your site.
- Increase Visitor Engagement: Heat Map Tracker lets you increase user interaction with your site, which creates better online sales and conversion rates. There are a number of ways to achieve this and we’ll go over several of these in the “Tips” section later in this review.
Features
HeatMapTracker provides many great features for web site owners. Here are just some of these:
- Quick and simple to install and set up. Ready to go in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time view and observe how far down the page your visitors scroll as a benchmark of the length of time your site can keep them interested. Heat Map Tracker lets you analyze each and every user action to help you understand how visitors interact with your website or particular pages on your web site.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can measure user sessions on your pages for one day, 1 week, 1 month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can easily view which pages your visitors are moving towards and how they interact with the content on each page, allowing you to spend more time on pages that users care about. You can also see regional demographic data of all visitors and discover which part of the world they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials and comments plugin customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your business:
- Understand what’s working (i.e. where users are clicking) and what doesn’t work (where users are not clicking). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that these may be links to somewhere else?
- Get actionable information on ways to improve your landing pages, signup forms, memberships, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” testing to improve your site’s visitor impact, or optimize the impact of the website’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a section of the content needs to be added, redesigned, or removed.
- Create “before” and “after” comparison reports for online marketing services.
- Analyze if users prefer to click on images versus buttons versus text links, and how particular user segments interact with your website.
- Troubleshoot potential site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing reliable products and support. The product download area contains video instructions for installing and configuring the software.
Software Cost
HeatMapTracker comes in three editions:
- Basic (Single) License – Single license only. Cost = $197.00 Single Payment.
- Professional License – Allows you to use on up to 10 sites. Cost = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Price = $497.00 Single Payment.
Note: The price of the HeatMapTracker software depends on whether there are any promotions or limited-time specials being offered. The pricing above was current when this article was written. This may or may not be the actual pricing set by the plugin seller when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services like Google Analytics can provide useful information on things such as how many people are finding your website, how they are finding it and what they do during their visits. However, if you want to really gain an understanding into how your site and your content is being used by your visitors to interact with your business online, then a heat map analytics software tool can be a very practical way to do so.
We recommend that you consider buying a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and to generate more sales.
For more details, visit the software website: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracking Software
***