Being able to track visitor behavior is absolutely vital to your online success.
The old business management adage “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is going on on your site, then how will you improve your results?
People have been looking for accurate ways to track and understand what is happening since websites were first invented. From simple tracking counters, to powerful statistical tracking tools like Google Analytics which deliver incredible data.
Tracking visitor behaviour is very important for the success of your website, not just because it allows you to understand what visitors are doing so you can improve your results, but research also proves that previous visitor behaviour is the most reliable indicator of future behaviour. Better, in fact, than consumer demographics.
While being able to see statistical details such as how many unique visitors are arriving on your web site, which pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, unique page views, referring sites, etc …, is vitally essential, wouldn’t it be useful to be able to view precisely what users are doing, where on your site they are navigating through for the longest time, what links they are clicking on, which parts of your site visitors are pausing to read more about, and more?
Fortunately, heat map tracking technology makes this possible. Website heatmaps are used to display areas on a web page that online visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytic software and session replay software.
If you own a WordPress-powered website, then you can easily add heatmap tracking with video session replays to your arsenal of key website analysis tools using an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other website programs) and that visually tracks your website visitors’ every movement and creates instant heatmaps that show where users click and where they are scrolling on your web site.
HeatMapTracker application lets you look over the shoulders of every person who comes to your site.
For more details, visit the script site here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more information you have about how your readers are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific challenges that prevent your prospects from fully benefiting from your website, such as unclear navigation layouts, or distracting design elements. As a website owner, you can encourage your readers to perform certain actions, such as signing up to your newsletter or click on certain links.
Although Google Analytics has an overlay feature which can show you which links on a page are being clicked, a heatmap can also show you any clicks that visitors are making on your site, regardless of whether they are actual links or not. This is important because if a heatmap report helps you discover that readers are clicking on a graphic element that they think is a link, but happens to not be a hyperlinked image, you can quickly remedy this by adding a link to the image, or let your readers know that the image is just a graphic.
Heat maps, therefore, can be one of the most useful methods to test your site design, measure how navigatable your site is and improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track visitor behaviour on your site:
Observe Everything Visitors Do On Your Site
The application lets you record every user browsing session on your web site, allowing you to view all page clicks, eye-tracking and page scrolling.
Full Control With No Limitations
The script allows you to self-host the technology, giving you unlimited session recording and playbacks.
Unlimited Upgrades And Enhancements
There is a one-time cost to own the HeatMapTracker software, after which you are then entitled to receive unlimited updates and future enhancements for free.
Some additional software benefits include the following:
- Improve User Experience: By seeing how visitors use your web pages, you can discover problems that prevent visitors from progressing to the end of your sales funnel and optimize your site.
- No More Guessing User Behaviour: The screen video playbacks of your users’ browser sessions show you precisely what is taking place on your web pages. Heatmaps let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they browse on a specific area, how quickly they travel down your site and more! No more guessing or making wrong assumptions … just factual information of what happens when users move around your web pages.
- Increase Visitor Engagement: Heat Map Tracker helps you increase user engagement with your site, which creates better sales and conversion rates. There are many ways to achieve this and we go over several of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many features for site owners. Here are just some of these:
- Fast and simple to install and set up. Ready to go in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and monitor how far down your sales or product pages your users scroll as a measure of the length of time your sales message can keep them engaged. HeatMap Tracker lets you study every single user session to help you understand how users interact with your site or some pages on your web site.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can record user sessions on your pages for a few days, 1 week, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that your visitors care about. You can also see regional demographic data of all visitors and learn where they are visiting from.
Additional features:
The image below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials that customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Learn what’s working (i.e. where users are clicking) and what’s not working (where visitors are not going to). For example, are users engaging with your videos? Are they clicking on images assuming that these are links to somewhere else?
- Get useful data on how to optimize your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” experimentation to improve your landing page’s visitor impact, or optimize the impact of the site’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if an element on your page needs to be inserted, reworked, or deleted.
- Create “before” and “after” comparison reports for digital marketing services.
- Compare if visitors prefer to click images vs buttons vs text links, and how specific user segments interact with your website.
- Investigate confirmed website security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a recognized online marketer with a solid reputation for delivering exceptional products and support. The member download area contains video instructions for installing and setting up the software.
Product Price
Heat Map Tracker is available in 3 editions:
- Basic (Single) License – Allows you to use on 1 domain. Price = $197.00 One-time.
- Professional License – Licensed for up to 10 sites. Cost = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, browser session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for digital service providers. Price = $497.00 Single Payment.
Please Note: Pricing details of the product depends on whether there are any promotions or limited-time specials being offered. The pricing above was correct at the time this article was written. This may or may not be the actual price set by the product author when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing here:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics can provide good data on things such as how many people are landing on your website, how they found it and what they do whilst visiting your site. However, if you want to really gain deeper insights into how your website and your content is being used by your visitors to interact with your digital presence, then a heatmap analytics software tool can be extremely practical.
We recommend that you consider getting a copy of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, engagement and to get more online sales.
For complete details, visit the software website: HeatMap Tracker – Real-Time ClickTracking And HeatMap Tracking Plugin
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