Being able to understand visitor behavior is absolutely vital to the success of your digital presence.
The business saying ”you can’t manage what you can’t measure” is as important today as ever. If you don’t know what is happening when visitors arrive on your web pages, then how would you know what aspects of your web site can be improved?
Businesses have been searching for accurate tools to track and analyze visitor behaviour since web sites first appeared. From basic tracking counters, to sophisticated and powerful statistical tracking software like Google Analytics which can record and let users see detailed metrics.
Learning about visitor behaviour is vitally important for the success of your digital marketing and content strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also shows that previous consumer behaviour is the most reliable way to predict future behaviour. Better, in fact, than consumer demographics.
Although being able to analyze key metrics such as how many unique visitors are visiting your site, which pages they are landing on and leaving from, how long they are remaining on your site for, keyword searches, unique page views, referring websites, etc …, is highly important, wouldn’t it also be useful to be able to track exactly what users are doing, where they are navigating around in, what links they are clicking on, which areas of your content visitors are mostly intrigued about, and more?
Fortunately, heatmap technology makes this easy. Web heatmaps are used to display areas of a website page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytics and session replay tools.
If you use WordPress, then you can easily add heat map tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software tool that works with WordPress and that lets you visually record your web site users’ movements and generates live heat maps showing precisely where users click and where they scroll throughout your web pages.
The HeatMapTracker software lets you look over the shoulders of every person who comes to your site.
To learn more about this software go here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your visitors are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that are preventing your readers from fully accessing your site, such as unclear site navigation layouts, or distracting ads. As a site owner, you can help your site visitors to perform certain actions, such as sign up to your newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature that can give you an idea of which links on your web page users are clicking, a heat map will also reveal any clicks that users are making on your page, whether these are actual links or not. This is a significant benefit because if a heat map analysis reveals that users are clicking on a graphic element which they suppose to be a link, but is actually not a link, you can quickly fix this by linking the image to the destination your readers are trying to get to, or make it clear to your users that the image is just a design element.
In short, heatmaps can be one of the most useful methods to test the design of your site, see how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behaviour on your web site:
Record Everything Users Do On Your Website
Heat Map Tracker lets you record every browsing session on your site, enabling you to capture all page clicks, eye-tracking and scrolls.
Complete Control With No Restrictions
The application is self-hosted, giving you unrestricted session recording and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to buy the application, which entitles you to receive unlimited script updates and added features for life.
Some additional application benefits include:
- Improve Your Marketing: By seeing how visitors experience your site, you can identify difficulties that prevent visitors from taking desired actions and reach your site objectives.
- Stop Guessing Visitor Behaviour: The screen video recordings of your visitors’ sessions let you know precisely what is taking place on your web site. Heat Maps let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they choose to stay in a specific location, how fast they scroll down your pages and more! No more guessing or hoping … just factual intel of what goes on when people visit your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you increase visitor interaction with your business, which improves sales and conversions. There are a number of ways to achieve this and we’ll discuss a number of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many unique features for WordPress users. Here are just some of these:
- Fast and easy to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time view and observe how far down the page your users scroll as a benchmark of the length of time your web copy can keep them interested. HeatMapTracker lets you analyze every single visitor session to see how users interact with your website or some pages on your web site.
- Unlimited session screen captures and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can measure visitor sessions on your website for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded sessions Heat Map Tracker has recorded for each project. You can quickly view the top pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that your readers care about. You can also analyze regional location data of your visitors and learn which part of the world they are coming from.
Additional features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials that plugin users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Discover what works (i.e. where users are clicking) and what doesn’t work (where users are not going to). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that they lead to another location?
- Get useful data on how to refine your landing pages, sign up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” experiments to improve your site’s visitor impact, or maximize the impact of the landing page’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any new content could be included, reworked, or taken out.
- Create “before” and “after” case studies for digital marketing services.
- Test if visitors tend to click on images vs buttons versus text links, and how specific user segments interact within your site.
- Troubleshoot suspected site security exploits and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering exceptional product quality and customer support. The product download area contains video instructions for installing and configuring the software.
Product License Cost
Heat Map Tracker is available in 3 different editions:
- Basic (Single) License – Use on one website. Price = $197.00 One-time.
- Professional License – Use on up to ten websites. Price = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Cost = $497.00 One-time.
Note: Current pricing for the HeatMapTracker software can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin is selling for the prices shown above. This may or may not be the actual price charged by the plugin developer when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics can provide great data on things such as the number of people arriving on your pages, how they find it and what they are doing whilst visiting your web pages. However, if you want to really gain an understanding into how your site and its content is being used by your visitors to engage with your business online, then a heat map analytics software application can be a great way to do this.
We recommend that you consider purchasing a copy of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to get more sales of your products or services.
To learn more, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracking Plugin
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