The ability to track and monitor the behavior of visitors and users on your website or blog is absolutely vital to the success of your business online.
The saying ”you can’t manage what you can’t measure” is as true in the digital economy as always. If you don’t know what is happening when visitors arrive on your web site, then how can you improve your online results?
Businesses have been searching for ways to track and analyze what users are up to in their web-sites since web sites were first invented. From basic counters that track visitor numbers, to very powerful and sophisticated analytical tools like Google Analytics and other applications which track and display granular measurements.
Learning about visitor behaviour is vitally important for a successful digital presence, not only because it allows you to understand what visitors are doing so you can better your results, but research also proves that previous user behaviour is the most reliable predictor of future behavior. It’s a more reliable indicator in fact, than demographics.
Although being able to monitor valuable metrics such as how many unique web users are visiting your web site, which pages they are arriving on and departing from, how long they are staying on your website for, what keywords people are searching for, page views, referring web sites, and so on, is extremely essential, wouldn’t it be excellent to track exactly what visitors are doing, where on your site they are visiting the longest period on, which links they are clicking on, what areas of the content they are browsing, and more?
Fortunately, heat map technology makes this possible. Website heat maps can be used to monitor areas of a web site page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of web analytics and session replay tools.
If you own a WordPress-powered website, then you can easily add heatmap tracking and video session replays to your arsenal of essential online analysis tools with an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other programs) and that visually tracks your website visitors’ movements and generates live heat maps showing where they click and where they scroll on your site content.
The HeatMapTracker software enables you to look over the shoulders of every person who comes to your web site.
More info: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully engaging with your website, such as unclear navigation elements, or disruptive design elements. As a site owner, you can guide your users to perform certain actions, such as opt into your newsletter or click on specific links.
Although Google Analytics has an overlay feature which can give you an idea of which links on a page are being clicked, a heatmap will reveal any clicks that users make on your site, whether they are actual links or not. This is an important benefit because if a heatmap analysis helps you discover that users are clicking on an image which they suppose to be a link, but is actually not a hyperlinked image, you would be able to easily change this by adding a link to the image, or make it perfectly clear to your users that the image is not linked.
In short, heat maps are one of the most useful ways to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMap Tracker to track user behavior on your website:
Monitor Everything Users Are Doing On Your Website
HeatMap Tracker captures every user browsing session on your website, allowing you to observe all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control With No Limitations
The script allows you to self-host the technology, giving you no limits on session recording and playbacks.
Lifetime Updates And Enhancements
There is a one-off cost to buy the script, which entitles you to receive unlimited application updates and added features for life.
Additional benefits of the HeatMapTracker software include:
- Improve Your Marketing: By seeing how visitors navigate your web pages, you can discover challenges preventing users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behaviour: The screen video recordings of your visitors’ browser sessions reveal exactly what is taking place on your website. Heatmaps let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they hover in a particular location, how fast they scroll down your content and more! No more guessing or assuming wrongly … just real data of what takes place when users land on your web pages.
- Increase Online Sales: Heat Map Tracker lets you increase visitor interaction with your site, which increases your online sales and conversion rates. There are many ways to achieve this and we discuss some of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker provides many great features for site owners. Here are just a few of these:
- Quick and easy to install and set up. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and observe how far down your sales pages your visitors read down to as an average of the length of time your sales message can engage them for. The software lets you study each and every user action to help you understand how visitors interact with your website or some pages on your site.
- Unlimited visitor screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can spy on visitor sessions on your site for 1 day, 1 week, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all recorded visitor sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your readers are more interested in. You can also see regional demographic data of your visitors and see which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and feedback customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your business:
- Learn what works (i.e. where users are clicking) and what’s not working (where users are not clicking). For example, are users watching your videos? Are they clicking on graphic elements assuming that they are links to somewhere else?
- Get ideas on ways to improve your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get actionable information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” tests to improve your landing page’s “first impression”, or optimize the impact of your site’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether any section of the content could be inserted, rearranged, or taken out.
- Produce “before” and “after” comparison reports for digital services.
- Test if visitors prefer to click on images versus buttons vs text links, and how particular user segments engage within your site.
- Confirm suspected site security issues and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust product quality and product support. The members area includes video instructions for installing and setting up the software.
Product Pricing
HeatMap Tracker comes in 3 editions:
- Basic (Single) License – Installs on 1 website. Cost = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten sites. Price = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Cost = $497.00 Single Payment.
Please Note: The price of the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the software sells for the prices shown above. This may or may not be the actual pricing charged by the plugin author when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services like Google Analytics provide very useful information on things such as how many people are visiting your site, how they are finding it and what they do during their visits. However, to really gain an understanding into how your site and your content is being used by your visitors to interact with your business online, then a heatmap analytics tool can be a great way to do so.
We recommend buying a license of HeatMap Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and to increase your online sales.
For complete details, check out the software here: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracking Plugin
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