Being able to understand the behavior of visitors on your website or blog is absolutely vital to the success of your digital presence.
The management adage ”you can’t manage what you don’t measure” is as true in the digital economy as it has ever been. If you don’t know what is going on on your web pages, how will you know what areas of your web site need to be improved?
Website users have been looking for ways to track and understand what visitors are doing on their web-sites since websites first appeared. From simple tracking counters, to powerful statistical tracking tools like Google Analytics which can track and display incredibly rich measurements.
Understanding user behavior is vitally important for a successful digital business, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven that past visitor behaviour is the most reliable way to predict future behaviour. More reliable, in fact, than knowing user demographics.
While the ability to track statistical reports such as the number of visitors are visiting your web site, what pages they are arriving on and departing from, how long they are staying on your site for, what keywords people are searching for, page views, referring web sites, and so on, is vitally essential, wouldn’t it also be excellent to be able to view precisely what users are reading, where they are navigating around in, what hyperlinks they are clicking on, what areas of the content visitors are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps have been used to review areas of a website page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of web analytic software and session replay software.
If you own a WordPress web site, then it’s easy to add heat map tracking and recorded user session replays to your arsenal of key website analysis tools with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that lets you record your website users’ every movement and generates instant heatmaps showing where they click and where they scroll on your site.
The HeatMapTracker analytics tool lets you look over the shoulders of every person who comes to your web site.
Learn more about the script here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors interact with your website, the more you can improve your site’s user experience. Imagine knowing the exact issues that have been preventing your users from fully benefiting from your website, like unclear site navigation elements, or disruptive ads. As the website owner, you can help your visitors to complete certain actions, such as signing up to a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can give you an idea of what links on your page users are clicking, a heat map will display any clicks that visitors make on your page, whether these are actual links or not. This is important because if a heat map report reveals that visitors are clicking on an image that they imagine to be a link, but turns out not to be a hyperlinked image, you can quickly change this by linking the image to the page your visitors are trying to get to, or let your users know that the image is not a hyperlink.
In short, heat maps are one of the best methods to test your site design, assess how navigatable your site is and improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to monitor user behaviour on your website:
Capture Everything Users Are Doing On Your Website
HeatMapTracker records every visitor movement on your site, enabling you to record all page clicks, eye-tracking and page scrolls.
Complete Control With No Limitations
The application is hosted on your server, giving you no limits on recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off cost to purchase the software, after which you are then entitled to receive free upgrades and enhancements.
Some additional benefits of the HeatMapTracker script include the following:
- Improve Your Marketing Efforts: By seeing how visitors use your web pages, you can spot issues that prevent users from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behavior: The screen video recordings of your visitors’ browsing sessions allow you to see exactly what is happening on your web site. Heat Maps let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they choose to stay in a particular area, how fast they travel down your site and more! No more guessing or assuming wrongly … just pure evidence of what takes place when users explore your website.
- Increase Visitor Engagement: Heat Map Tracker lets you improve visitor engagement with your site, which increases your online sales and conversions. There are a number of ways to achieve this and we discuss a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker includes many features for site owners. Here are just a few of these:
- Quick and simple to install and configure. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors spend more time reading and see how far down your sales pages your visitors read down to as a benchmark of the length of time your web copy can engage them for. HeatMap Tracker lets you study every single user action to see how visitors interact with your site or certain pages on your web site.
- Unlimited session recording and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can spy on user sessions on your site for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all sessions the heat map analytics software has recorded for all projects. You can quickly view which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that visitors are more interested in. You can also monitor regional demographic data of your visitors and discover where they are coming from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials plugin customers have submitted regarding the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the ways you can use HeatMap Tracker on your web site to improve your business:
- Learn what works (i.e. where visitors click) and what doesn’t work (where people are not going to). For example, are visitors engaging with your videos? Are they clicking on images believing that these may be linking to another area of your site?
- Get useful information on how to refine your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” experimentation to improve your landing page’s “first impression”, or maximize the impact of the website’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify whether any content section should be inserted, rearranged, or removed.
- Create “before” and “after” comparison reports for web-related services.
- Analyze whether users tend to click images vs buttons vs text links, and how particular user segments interact within your site.
- Analyze confirmed site security problems or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering robust products and support. The product download area includes video tutorials for installing and setting up the software.
Software Cost
Heat Map Tracker comes in three different editions:
- Basic (Single) License – Use on 1 website. Price = $197.00 Single Payment.
- Professional License – Installs on up to 10 websites. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it ideal for web marketing agencies. Cost = $497.00 Single Payment.
Note: Pricing for Heat Map Tracker depends on whether there are any promotions or limited-time special offers. The above reflects the price when this article was published. This may not be the actual pricing set by the plugin developer when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services such as Google Analytics can give you some great information on things such as how many people are finding your site, how they are finding it and what they do during their visits. However, if you want to truly gain a deep understanding into how your web site and its content is helping your visitors to interact with your business online, then a heat map analytics software application can be extremely useful.
We suggest purchasing a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, engagement and to get more sales.
For more information, check out the software here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Software
***