The ability to track and monitor the behavior of visitors and users on your website is absolutely vital to the success of your business online.
The old adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening when users arrive on your site, how would you know what aspects of your website can be improved?
Businesses have been looking for practical methods to track and analyze visitor behavior since web sites first appeared. From basic counters that track visitor numbers, to very sophisticated and powerful analytical tools like Google Analytics that track and display incredibly granular key measurements.
Understanding user behavior is important for a successful digital presence, not just because it enables you to understand what visitors are doing so you can better your results, but testing also confirms that previous consumer behaviour is the best indicator of future behaviour. It’s an even more more reliable indicator in fact, than knowing demographics.
While the ability to monitor key data such as the number of unique web visitors are exploring your website, what pages they are arriving on and departing from, how long they are remaining on your website for, which keywords people are searching for, unique page views, referring sites, etc …, is extremely useful, wouldn’t it also be excellent to be able to track exactly what visitors are clicking on, where on your site they are staying the longest period on, what hyperlinks they are clicking on, what areas of the site visitors are reading, and so on?
Fortunately, heat map technology makes this possible. Website heatmaps are used to help locate areas in a website page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of web analytics and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking and recorded user session replays to your arsenal of key online analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other website programs) and that visually records your website users’ every movement and generates instant heat maps that show exactly where they are clicking and where they scroll on your pages.
HeatMapTracker application also enables you to see your website from your visitor’s point of view.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully benefiting from your website, such as unclear site navigation layouts, or disruptive banner ads. As the website owner, you can guide your readers to complete certain actions, such as join your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature that can show you which links on a web page users are clicking, a heatmap will display any clicks that visitors are making on your page, whether they are actual links or not. This is important because if a heatmap report reveals that users are clicking on an image which they think is a link, but is actually not a hyperlinked image, you can easily edit this by adding a link to the image, or let your visitors know that the image is just a visual element.
Heat maps, therefore, can be one of the best ways to test your site design, assess how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behavior on your web site:
Observe Everything Visitors Do On Your Website
Heat Map Tracker creates a video of every user browsing movement on your web site, enabling you to monitor all links and buttons clicked, eye-tracking and page scrolling.
Full Control Without Restrictions
The software is self-hosted, giving you no-limit recordings and playbacks.
Free Updates And Enhancements
There is a one-off cost to own the script, which then entitles you to receive unlimited upgrades and new features for free.
Additional benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they navigate your web pages, you can uncover difficulties preventing users from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing Visitor Behaviour: The video playbacks of your visitors’ browsing sessions show you exactly what is taking place on your web pages. Click overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they choose to stay on a particular spot, how fast they scroll down your pages and more! No more guessing or assuming wrongly … just factual data of what happens when users visit your website.
- Increase Visitor Engagement: HeatMap Tracker helps you increase user interaction with your site, which improves online sales and conversions. There are a number of ways to do this and we discuss several of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many features for site owners. Here are just a few of these:
- Quick and simple to install and configure. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time on and observe how far down your sales or product pages your visitors scroll as a measure of the length of time your web copy can keep them interested. Heat Map Tracker lets you study each and every visitor action to help you learn how visitors interact with your website or certain pages on your web site.
- Unlimited visitor recording and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can measure visitor sessions on your website for one day, a few weeks, a month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and total sessions the heatmap analytics software has recorded for all projects. You can easily view which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that visitors care about. You can also monitor regional demographics of all visitors and see which part of the world they are coming from.
Additional features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and comments that customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Discover what’s working (i.e. where visitors are clicking) and what’s not working (where people are not clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that these may be linking to another area of your site?
- Get ideas on how to improve your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” testing to improve your home page’s “first impression”, or optimize the impact of your landing page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether an element on the page needs to be included, modified, or taken out.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare whether users prefer to click images versus buttons versus text links, and how particular user segments engage with your site.
- Diagnose potential site security weaknesses or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing reliable products and support. The members area contains video instructions for installing and setting up the software.
Product Pricing
Heat Map Tracker comes in 3 versions:
- Basic (Single) License – Use on 1 website. Price = $197.00 One-off payment.
- Professional License – Installs on up to 10 domains. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web marketing agencies. Cost = $497.00 Single Payment.
Note: Pricing for the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the software is selling for the amounts shown above. This may or may not be the actual pricing set by the product author when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services like Google Analytics can give you some great data on things such as how many people are arriving on your site, how they find it and what they are doing during their visits. However, to truly gain deep knowledge into how your web site and your content is being used by your visitors to engage with your digital presence, then a heatmap analytics application can be very practical.
We recommend that you consider getting a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to get more sales.
For more information, check out the software here: HeatMapTracker – Live Click-Tracking And HeatMap Tracker
***