The ability to track and see the behavior of visitors and users on your web site is absolutely vital to the success of your business online.
The old adage ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is going on on your web pages, then how would you know what needs to be improved?
Businesses have been looking for ways to track and analyze visitor behaviour since websites were first created. From simple tracking counters, to sophisticated analytical software like Google Analytics which can track and display incredible key measurements.
Knowing visitor behavior is very important for a successful business, not only because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown that past consumer behavior is the best way to predict future behavior. It’s a more reliable predictor in fact, than consumer demographics.
While being able to see key data like the number of unique web visitors are arriving on your web site, which pages they are entering and exiting, how long they are staying on your site for, which terms people are searching for, average page views, referring web sites, etc …, is highly important, wouldn’t it be useful to know precisely what users are doing, where on your site they are visiting the longest period on, what links they are clicking on, what parts of the page they are reading, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Website heat maps are used to monitor areas in a website page that online visitors scan most frequently. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software.
If you own a WordPress-powered web site, then you can easily add heat map tracking with session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress and that lets you track your site visitors’ entire journey and creates instant heat maps that show where they click and where they scroll throughout your web site.
HeatMapTracker analytics tool lets you capture every click your users make.
Go here to learn more about this script: Heat Map Tracker
Benefits
The better you know how your visitors are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific challenges that are preventing your prospects from fully accessing your website, like confusing navigation elements, or disruptive banner ads. As a website owner, you can guide your readers to perform certain actions, such as opting into your newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of what links on a web page are being clicked, a heat map will also display any clicks that visitors are making on your page, regardless of whether they are links or not. This is a significant difference because if a heatmap analysis helps you discover that readers are clicking on an image that they suppose to be a link, but is actually not a hyperlinked image, you can quickly edit this by adding a link to the image, or make it crystal clear to your users that the image is just a visual element.
Heatmaps, therefore, are one of the best ways to test your site design, see how navigatable your site is and improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to track user behaviour on your site:
Capture Everything Visitors Are Doing On Your Website
Heat Map Tracker creates a playback video of every browsing movement on your web site, allowing you to see all clicks, eye-tracking and page scrolls.
Full Control With No Limitations
The script allows you to self-host the technology, giving you no limits on session recording and playbacks.
Free Upgrades And Enhancements
There is a one-time investment to purchase the application, after which you are then entitled to receive unlimited upgrades and all future enhancements.
Some additional software benefits include the following:
- Improve Site Usability: By seeing how visitors use your site, you can spot problem areas that prevent users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behaviour: The screen video playbacks of your visitors’ browser sessions let you know exactly what happens on your web site. Heatmaps let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they choose to stay on a particular spot, how far they scroll down your site and more! No more guesses or hoping … just factual information of what happens when people come to your web site.
- Increase Website Sales: HeatMapTracker helps you improve visitor interaction with your site, which improves online sales and conversion rates. There are many ways to achieve this and we’ll go over several of these in the “Tips” section further below.
Software Features
HeatMapTracker provides many great features for site owners. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors spend more time reading and see how far down your sales or product pages your visitors scroll as a benchmark of the length of time your sales message can keep them engaged. HeatMapTracker lets you analyze each and every user session to help you see how users are interacting with your site or certain pages on your website.
- Unlimited session recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can measure visitor sessions on your web pages for a day, a few weeks, a month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total recorded visitor sessions HeatMap Tracker has recorded for each project. You can easily view which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on pages that your users are more interested in. You can also analyze regional location data of your visitors and learn which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and feedback plugin users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your business:
- Understand what works (i.e. where users click) and what doesn’t work (where visitors are not clicking). For example, are users watching your videos? Are they clicking on graphic elements assuming that these are links to somewhere else?
- Get insights on how to improve your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get practical information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” tests to improve your website’s visitor impact, or optimize the impact of the landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if an element on the page needs to be included, edited, or removed.
- Create “before” and “after” comparison reports for online marketing services.
- Compare whether users prefer to click on images vs buttons vs text links, and how particular user segments engage within your site.
- Confirm suspected website security exploits or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a well-known online marketer with a solid reputation for delivering exceptional products and support. The members area contains video instructions for installing and configuring the software.
Software Cost
HeatMap Tracker comes in three different editions:
- Basic License – Single domain only. Price = $197.00 One-off payment.
- Professional License – Allows you to use on up to 10 sites. Cost = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 One-time.
Please Note: Price details for HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. The pricing above was correct at the time this review was published. This may not be the actual price charged by the software developer when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services such as Google Analytics can give you some great information on things such as how many people are coming to your website, how they find it and what they are doing whilst visiting your web pages. However, to truly gain a deep understanding into how your web site and its content is being used by your visitors to engage with your business online, then a heatmap analytics software tool can be very useful.
We suggest purchasing a copy of HeatMapTracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, visitor engagement and to get more online sales.
For full details, check out the software here: HeatMap Tracker – Live ClickTracking & Heat Map Tracking Plugin
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