The ability to understand the behavior of visitors and users on your web site is absolutely important to the success of your digital business.
The adage ”you can’t manage what you don’t measure” is as true in the digital economy as ever. If you don’t know what is happening on your web pages, then how would you know what aspects of your website need to be improved?
Website users have been looking for ways to track and understand what is happening since websites were first invented. From simple counters that track visitors, to very powerful and sophisticated statistical tracking software like Google Analytics which record and display detailed key measurements.
Knowing user behavior is vitally important for the success of your business, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven that past visitor behaviour is the best indicator of future behavior. Better, in fact, than knowing visitor demographics.
While the ability to analyze valuable reports such as the number of unique web visitors are visiting your website, which pages they are arriving on and departing from, how long they are staying on your website for, what keywords are being searched for, unique page views, referring websites, and so on, is extremely essential, wouldn’t it be fantastic to be able to know precisely what visitors are clicking on, where on your site they are visiting the longest for, what hyperlinks they are clicking on, what parts of your page visitors are most interested in, and so on?
Fortunately, heatmap tracking technology makes this easy. Website heat maps have been used to display areas of a web site page that visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay tools.
If you own a WordPress-powered website, then it’s easy to add heatmap tracking and video session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you visually track your site users’ movements and generates instant heat maps that show precisely where users are clicking and where they are scrolling throughout your web pages.
The HeatMapTracker software allows you to see your site from your visitor’s unique perspective.
Go here to learn more about this script: HeatMapTracker
Benefits
The more you know how your readers are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the specific barriers that are preventing your site visitors from fully benefiting from your website, such as confusing site navigation elements, or disruptive design elements. As the site owner, you can encourage your visitors to perform certain actions, such as signing up to your newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature which can show you which links on your web page are being clicked, a heat map will also show you any clicks that users make on your page, whether these are actual links or not. This is important because if a heat map analysis reveals that visitors are clicking on an image which they imagine to be a link, but is actually not a hyperlinked image, you could easily edit this by linking the image to the destination URL your users are trying to get to, or let your visitors know that the image is not linked.
In short, heatmaps can be one of the best methods to test your site design, assess how readable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your web site:
See Everything Visitors Are Doing On Your Web Site
HeatMapTracker creates a video of every browsing session on your website, enabling you to view all which links and buttons are being clicked, eye-tracking and page scrolling.
Full Control Without Restrictions
The script is self-hosted, giving you no-limit session recording and playbacks.
Lifetime Upgrades And Enhancements
There is a one-off cost to purchase the script, after which you are then entitled to receive free upgrades and enhancements.
Additional benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors use your web pages, you can uncover problems that prevent visitors from taking desired actions and optimize your site.
- Stop Guessing User Behaviour: The screen video recordings of your users’ browser sessions show you precisely what is happening on your web pages. Screen overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they stay on a particular area, how fast they travel down your site and more! No more guesses or hoping … just factual evidence of what takes place when users land on your web site.
- Increase User Engagement: Heat Map Tracker lets you increase visitor engagement with your site, which increases online sales and conversion rates. There are many ways to do this and we’ll present a number of these in the “Tips” section later in this review.
Features
HeatMapTracker offers many unique features for WordPress users. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and see how far down your product pages your users scroll down to as a benchmark of how long your website and/or sales copy can keep them engaged. The software lets you analyze each and every visitor action to see how they interact with your site or certain pages on the website.
- Unlimited visitor screen captures and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can measure users on your site for a few days, one week, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily see the top pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that your visitors are more interested in. You can also monitor regional location data of all visitors and see where they are coming from.
Additional features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that plugin customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your results:
- Learn what works (i.e. where visitors click) and what’s not working (where users aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that they link to somewhere else?
- Get insights on ways to improve your landing pages, sign up forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Create “above the fold” testing to improve your site’s “first impression”, or maximize the impact of your home page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if an element on your page should be included, modified, or deleted.
- Create “before” and “after” case studies for digital marketing services.
- Compare whether users tend to click on images versus buttons versus text links, and how particular user segments interact with your site.
- Troubleshoot suspected website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected online marketer with a solid reputation for providing exceptional products and customer support. The product download area includes video tutorials for installing and setting up the software.
Product Cost
Heat Map Tracker comes in three separate versions:
- Basic License – Allows you to install on 1 site. Price = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to 10 domains. Cost = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you need, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Cost = $497.00 One-off payment.
Note: The cost to purchase this product depends on whether there are any promotions or limited-time special offers. Presently, the product is being retailed for the prices shown above. This may not be the actual pricing set by the software author when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services such as Google Analytics provide very useful metrics on things such as how many people are landing on your pages, how they are finding it and what they do during their visits. However, if you want to truly gain a real-time understanding into how your site and your content is being used by your visitors to interact with your business online, then a heatmap analytics service can be a great way to do this.
We suggest purchasing a copy of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to make more sales of your products or services.
For full details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking And Heat Map Tracking Software
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