The ability to track and see visitor behavior is absolutely important to the success of your business online.
The old management adage “if you can’t measure it, you can’t manage it” is as true in the digital age as ever. If you don’t know what is happening when users arrive on your web pages, how can you get better online results?
Website users have been searching for ways to track and understand visitor behavior since web sites first appeared. From basic tracking counters, to very sophisticated analytical software like Google Analytics that can deliver comprehensively detailed key measurements.
Measuring visitor behaviour is important for a successful business, not just because it enables you to understand what visitors are doing so you can better your results, but research also proves that past consumer behavior is the most reliable predictor of future behaviour. It’s an even better indicator, in fact, than knowing user demographics.
Although the ability to understand valuable reports such as how many visitors are visiting your site, what pages they are landing on and leaving from, how long they are staying on your site for, what terms people are searching for, unique page views, referring sites, etc …, is vitally useful, wouldn’t it be useful to track exactly what visitors are reading, where on your site they are navigating through for the longest periods, what hyperlinks they are clicking on, which areas of your site they are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this possible. Web heat maps can be used to help pinpoint areas on a web page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and recorded session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other web applications) and that lets you visually record your website visitors’ complete session and generates instant heatmaps showing exactly where users are clicking and where they scroll on your web site.
The HeatMapTracker analytics tool lets you see your site from your visitor’s perspective.
For more details, visit the software site here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more information you have about how your users engage with your site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that are preventing your users from fully benefiting from your site, such as confusing site navigation layouts, or distracting ads. As a site owner, you can encourage your site visitors to perform certain actions, such as joining a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can give you an idea of what links on a page are being clicked, a heat map can also reveal any clicks that users are making on your page, regardless of whether these are links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on an image which they imagine to be a link, but is actually not a link, you can easily fix this by linking the image to the destination your readers are trying to get to, or make it clear to your users that the image is just a visual element.
Heat maps, therefore, are one of the most useful methods to test your site design, measure how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behaviour on your web site:
Observe Everything Visitors Do On Your Web Pages
HeatMap Tracker records every browsing movement on your website, enabling you to view all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The software allows you to self-host the technology, giving you unrestricted session recording and pageviews.
Free Upgrades And Enhancements
There is a one-time investment to own the software, which entitles you to receive unlimited updates and new features for life.
Some additional benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your site, you can uncover difficulties that prevent visitors from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing Visitor Behaviour: The screen video recordings of your users’ sessions show you exactly what happens on your site. Overlays let you see exactly which elements users click on, where they are drawn to most on your site, how long they hover in a particular area, how quickly they navigate down your pages and more! No more guessing or assuming wrongly … just real intel of what happens when users land on your web pages.
- Increase Website Sales: Heat Map Tracker lets you improve user engagement with your site, which creates better online sales and conversion rates. There are a number of ways to achieve this and we discuss a number of these in the “Tips” section later in this review.
Software Features
HeatMapTracker provides many great features for web site owners. Here are just some of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and see how far down your sales or product pages your users scroll as an average of the length of time your web copy can keep them interested. Heat Map Tracker lets you study each and every visitor experience to see how they are interacting with your site or some pages on your website.
- Unlimited session screen captures and user session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can spy on visitors on your web pages for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded sessions HeatMapTracker has recorded for all projects. You can easily view which pages your visitors are moving towards and how they interact with the content on each page, allowing you to spend more time on pages that your visitors care about. You can also analyze regional location data of all visitors and see where they are visiting from.
Additional features:
The table below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your business:
- Discover what works (i.e. where people are clicking) and what’s not working (where visitors aren’t clicking). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that they are links to somewhere else?
- Get insights on ways to refine your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” tests to improve your home page’s visitor impact, or maximize the impact of the landing page’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on your page needs to be included, changed, or deleted.
- Produce “before” and “after” case studies for digital services.
- Compare whether visitors prefer to click images versus buttons vs text links, and how specific user segments interact with your website.
- Confirm suspected website security issues and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly respected online marketer with a solid reputation for providing exceptional product quality and customer support. The member download area contains video instructions for installing and configuring the software.
Software Cost
Heat Map Tracker comes in three versions:
- Basic License – Single use only. Price = $197.00 One-time.
- Professional License – Use on up to ten domains. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser session replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web agencies. Cost = $497.00 Single Payment.
Please Note: Pricing for this product depends on whether there are any promotions or limited-time specials being offered. The price shown above was correct when this content was published. This may or may not be the actual price charged by the software seller when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics can give you some good data on things such as the number of people visiting your website, how they found it and what they do during their visits. However, if you want to truly gain a deep understanding into how your web site and its content is being used by your visitors to connect with your business online, then a heatmap analytics software tool can be very useful.
We recommend that you consider buying a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to make more sales of your products or services.
For complete details, check out the software here: Heat Map Tracker – Live ClickTracking And Heat Map Tracker
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