The ability to track, monitor and understand visitor behavior is absolutely vital to the success of your business online.
The old adage ”you can’t manage what you don’t measure” is as important today as always. If you don’t know what is going on on your website, then how would you know what areas need improving?
People have looked for ways to track and understand visitor behaviour since websites were first created. From simple tracking counters, to very powerful analytical software like Google Analytics which can track an exceptional level of metrics.
Tracking user behaviour is vitally important for a successful digital business, not only because it enables you to understand what visitors are doing so you can improve your results, but testing also confirms that previous user behaviour is the best indicator of future behaviour. It’s a more reliable predictor in fact, than knowing visitor demographics.
Although the ability to understand key reports such as how many web users are landing on your site, what pages they are landing on and leaving from, how long they are staying on your site for, keywords searched, average page views, referring sites, and so on, is highly essential, wouldn’t it be excellent to track exactly what users are clicking on, where on your site they are navigating around in, which hyperlinks they are clicking on, what parts of the page visitors are most interested in, and so on?
Fortunately, heatmap technology makes this easy. Web heat maps can be used to locate areas of a web page that visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay software technologies.
If you own a WordPress site, then it’s easy to add heat map tracking with recorded visitor session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress and that visually records your website users’ complete session and generates live heat maps showing where users are clicking and where they are scrolling on your site.
The HeatMapTracker application also allows you to capture every move your users make.
Learn more here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your users interact with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your users from fully engaging with your website, like confusing navigation layouts, or distracting banner ads. As the site owner, you can help your readers to complete certain actions, such as joining a newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of which links on your web page are being clicked, a heat map will also display any clicks that visitors are making on your site, whether they are actual links or not. This is important because if a heatmap analysis reveals that users are clicking on a graphic element that they think is a link, but happens to not be a hyperlinked image, you can quickly repair this by linking the image to the destination URL your users are trying to get to, or make it clear to your readers that the image is not a hyperlink.
Heatmaps, therefore, can be one of the best methods to test the design of your site, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behaviour on your website:
See Everything Visitors Are Doing On Your Site
The software creates a screen video of every visitor session on your web site, allowing you to record all which links and buttons are being clicked, eye-tracking and scrolls.
Full Control With No Limitations
The software allows you to self-host the technology, giving you no-limit visitor recordings and playbacks.
Free Upgrades And Enhancements
There is a one-off cost to purchase the HeatMapTracker software, after which you are then entitled to receive lifetime upgrades and all future enhancements.
Some additional application benefits include:
- Improve User Experience: By seeing how visitors navigate your website, you can uncover issues preventing visitors from taking desired actions and improve user engagement.
- No More Guessing User Behaviour: The video recordings of your users’ sessions show you precisely what is taking place on your site. Screen overlays let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they stay in a specific area, how quickly they travel down your pages and more! No more guessing or making wrong assumptions … just factual intel of what goes on when users come to your web site.
- Increase Online Sales: Heat Map Tracker helps you improve visitor interaction with your business, which improves sales and conversion rates. There are a number of ways to do this and we’ll present a number of these in the “Tips” section further below.
Features
Heat Map Tracker includes many unique features for website owners. Here are just a few of these:
- Fast and easy to install and configure. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your pages visitors spend more time view and monitor how far down the page your users scroll down to as a benchmark of how long your sales message can engage them for. HeatMapTracker lets you study each and every visitor action to see how they interact with your site or specific pages on your web site.
- Unlimited session recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can record visitors on your pages for a day, a week or two, one month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your users are gravitating towards and how they interact with each page’s content, allowing you to invest more time on the content that users care about. You can also access regional location data of all visitors and discover which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and feedback plugin users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your business:
- Discover what’s working (i.e. where users click) and what doesn’t work (where users are not going to). For example, are visitors engaging with your videos? Are they clicking on images assuming that they link to another location?
- Get useful data on ways to optimize your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of your home page’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element should be included, rearranged, or removed.
- Create “before” and “after” case studies for web services.
- Test whether users prefer to click images versus buttons versus text links, and how specific user segments interact within your website.
- Investigate suspected website security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing reliable product quality and customer support. The member download area contains video tutorials for installing and configuring the software.
Product Price
HeatMap Tracker is available in three different editions:
- Basic License – Single license only. Price = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to 10 domains. Cost = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, browser session replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web agencies. Cost = $497.00 One-time.
Please Note: Pricing details of the HeatMapTracker software depends on whether there are any promotions or limited-time specials being offered. Currently, the software is being retailed for the amounts shown above. This may or may not be the actual pricing charged by the product developer when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services such as Google Analytics can provide you with great data on things such as how many people are arriving on your site, how they found it and what they do during their visits. However, to really gain an insight into how your website and your content is helping your visitors to connect with your digital presence, then a heat map analytics software tool can be a very practical way to do this.
We recommend purchasing a copy of HeatMapTracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, visitor engagement and to generate more sales.
For more details, visit the software website: Heat Map Tracker – Real-Time ClickTracking And HeatMap Tracking Plugin
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