The ability to understand the behavior of visitors and users on your website is absolutely vital to your online success.
The old adage ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening when users arrive on your web pages, how will you know what areas of your site need to be improved?
Website users have looked for useful ways to track and analyze what is happening since web sites were first introduced. From simple tracking counters, to sophisticated statistical tracking tools like Google Analytics that record very granular metrics.
Knowing visitor behaviour is important for a successful digital presence, not only because it allows you to understand what visitors are doing so you can improve your results, but testing also confirms that previous consumer behaviour is the most reliable predictor of future behaviour. It’s a more reliable predictor in fact, than visitor demographics.
While being able to track statistical metrics like the number of unique web users are landing on your site, what pages they are arriving on and departing from, how long they are remaining on your website for, what keywords are being searched for, average page views, referring sites, etc …, is vitally useful, wouldn’t it be excellent to be able to track precisely what visitors are doing, where on your site they are navigating through for the longest periods, which links they are clicking on, what areas of the page visitors are mostly interested in, and so on?
Fortunately, heat map tracking technology makes this easy. Web heatmaps can be used to review areas of a web page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay tools.
If you own a WordPress-powered site, then you can easily add heat map tracking with session replays to your arsenal of key website analysis tools with an easy-to-install and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that visually tracks your website users’ every movement and generates live heatmaps that show exactly where users are clicking and where they scroll on your web pages.
HeatMapTracker software also enables you to look over the shoulders of everyone who visits your site.
Learn more here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your visitors engage with your content, the more you can improve your website’s user experience. Imagine knowing the exact issues that are preventing your site visitors from fully engaging with your site, like confusing site navigation elements, or disruptive adverts. As the site owner, you can encourage your visitors to perform certain actions, such as join your newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of what links on a web page are being clicked, a heat map will show you any clicks that users are making on your site, regardless of whether they are links or not. This is an important benefit because if a heatmap report reveals that visitors are clicking on an image which they imagine to be a link, but is actually not a hyperlinked image, you can quickly fix this by linking the image to the page your users are trying to get to, or make it crystal clear to your visitors that the image is not a hyperlink.
Heat maps, therefore, are one of the best methods to test your site design, measure how readable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track user behaviour on your site:
Record Everything Visitors Do On Your Site
The application creates a video of every browsing session on your website, allowing you to monitor all clicks, eye-tracking and scrolls.
Full Control With No Restrictions
The application is self-hosted, giving you no-limit session recording and playbacks.
Unlimited Updates & Enhancements
There is a one-off investment to own the script, which then entitles you to receive unlimited application upgrades and added features for life.
Some additional benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your site, you can uncover problems that prevent visitors from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing Visitor Behaviour: The screen video recordings of your users’ sessions let you know precisely what happens on your web site. Heatmaps let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover in a particular area, how quickly they scroll down your site and more! No more guesses or hoping … just real intel of what goes on when users come to your web site.
- Increase Online Sales: HeatMap Tracker lets you increase visitor engagement with your site, which creates better sales and conversion rates. There are a number of ways to achieve this and we go over several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker includes many great features for website owners. Here are just some of these:
- Quick and easy to install and set up. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and measure how far down your sales or product pages your visitors scroll as an indicator of the length of time your website and/or sales copy can retain their attention. The software lets you study each and every visitor experience to help you see how visitors are interacting with your site or particular pages on the website.
- Unlimited visitor recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can measure visitors on your web pages for a day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can quickly see the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to spend more time on the content that users are more interested in. You can also monitor regional demographics of your visitors and learn where they are visiting from.
Additional features:
The table below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that plugin customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Learn what works (i.e. where people click) and what doesn’t work (where people aren’t clicking). For example, are users watching your videos? Are they clicking on images thinking that these link to another section?
- Get ideas on ways to refine your landing pages, signup forms, memberships, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” experimentation to improve your landing page’s visitor impact, or maximize the impact of your home page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a page element should be inserted, redesigned, or deleted.
- Create “before” and “after” comparison reports for online marketing services.
- Analyze whether visitors tend to click images vs buttons vs text links, and how specific user segments engage within your web site.
- Review suspected site security exploits and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering reliable products and support. The member download area contains video tutorials for installing and setting up the software.
Software Price
Heat Map Tracker comes in three versions:
- Basic (Single) License – Single license only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to 10 websites. Cost = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you like, create client accounts, and set up automated PayPal client invoices, making it ideal for digital marketing service providers. Cost = $497.00 Single Payment.
Note: Current pricing for the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin retails for the amounts shown above. This may not be the actual pricing charged by the plugin developer when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services such as Google Analytics can provide you with good metrics on things such as the number of people finding your website, how they find it and what they do whilst on your website. However, to really gain a real-time understanding into how your website and its content is helping your visitors to interact with your digital presence, then a heatmap analytics application can be a great way to do this.
We recommend that you consider purchasing a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for generating more web sales.
For more details, check out the software here: HeatMapTracker – Real-Time ClickTracking & HeatMap Tracker
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