The ability to track and monitor visitor behavior is absolutely vital to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is happening on your web site, then how would you improve your results?
Businesses have been looking for useful ways to track and analyze user behaviour since web sites were first invented. From simple counters that track how many people have viewed your web page, to very sophisticated statistical tracking tools like Google Analytics and other applications which can deliver incredibly fine metrics.
Analyzing user behaviour is very important for a successful business, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been shown over and over that past visitor behavior is the best indicator of future behavior. It’s a better indicator, in fact, than knowing demographics.
While the ability to view valuable details such as how many web visitors are coming to your website, which pages they are landing on and leaving from, how long they are remaining on your website for, keywords searched, page views, referring websites, etc …, is vitally essential, wouldn’t it be great to be able to know precisely what users are clicking on, where on your site they are navigating around in, what links they are clicking on, what areas of your content visitors are pausing to read more about, and so on?
Fortunately, heat map tracking technology makes this easy. Website heat maps can be used to help pinpoint areas on a website page most frequently scanned by online visitors. Web heatmaps are also often used alongside other forms of web analytics and session replay tools.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking and session replays to your collection of key web site analysis tools with an easy-to-install and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software script that works with WordPress (and other web applications) and that lets you record your site users’ entire journey and generates live heat maps that show exactly where they click and where they scroll on your site.
The HeatMapTracker analytics tool enables you to look over the shoulders of every person who comes to your web site.
For more details, visit the script site here: Heat Map Tracker
Benefits
The better you know how your visitors are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully engaging with your website, like unclear navigation layouts, or disruptive banner ads. As a site owner, you can encourage your site visitors to complete certain actions, such as opting into a newsletter or clicking on specific links.
While Google Analytics has its overlay feature which can give you an idea of which links on a page visitors are clicking, a heatmap can also reveal any clicks that visitors make on your site, regardless of whether these are links or not. This is a significant difference because if a heatmap analysis helps you discover that users are clicking on an image which they imagine to be a link, but happens to not be a hyperlinked image, you would be able to quickly remedy this by linking the image to the destination URL your users are trying to get to, or let your visitors know that the image is just a graphic.
In short, heatmaps can be one of the best methods to test your site design, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor visitor behaviour on your website:
See Everything Users Are Doing On Your Website
Heat Map Tracker creates a playback video of every visitor session on your web site, enabling you to capture all which page elements are being clicked, eye-tracking and scrolls.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you no limits on recordings and pageviews.
Free Updates And Enhancements
There is a one-off investment to buy the HeatMapTracker application, after which you are then entitled to receive unlimited upgrades and added features for free.
Additional benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors navigate your web pages, you can uncover challenges preventing users from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing User Behavior: The screen video recordings of your visitors’ browser sessions show you exactly what takes place on your website. Screen overlays let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they browse in a specific location, how far they navigate down your pages and more! No more guesses or assuming wrongly … just factual metrics of what happens when people navigate around your site.
- Increase Website Sales: HeatMap Tracker lets you improve user interaction with your site, which improves online sales and conversion rates. There are a number of ways to achieve this and we list some of these in the “Tips” section further below.
Software Features
HeatMap Tracker offers many unique features for site owners. Here are just a few of these:
- Quick and simple to install and implement. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors look at and measure how far down your sales pages your visitors read down to as an indicator of the length of time your sales message can keep them engaged. HeatMapTracker lets you review and analyze each and every user session to help you see how visitors are interacting with your website or certain pages on your site.
- Unlimited visitor screen captures and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can record visitors on your pages for one day, a few weeks, one month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving content that your visitors care about. You can also review regional location data of your visitors and see where they are visiting from.
Additional software features:
The table below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials that customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Learn what works (i.e. where users are clicking) and what doesn’t work (where people are not clicking). For example, are visitors watching your videos? Are they clicking on images thinking that they may be linking to another section?
- Get useful information on ways to improve your landing pages, sign up forms, subscriptions, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experimentation to improve your home page’s visitor impact, or optimize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether an element on your page should be added, redesigned, or taken out.
- Produce “before” and “after” case studies for web services.
- Analyze whether visitors prefer to click on images vs buttons versus text links, and how particular user segments engage with your web site.
- Investigate confirmed website security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable products and product support. The members area contains video tutorials for installing and setting up the software.
Product Licensing Cost
HeatMapTracker comes in 3 versions:
- Basic License – Single license only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to ten sites. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital service providers. Cost = $497.00 Single Payment.
Please Note: The cost to purchase the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this article was published. This may or may not be the actual pricing set by the software seller when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services like Google Analytics can give you some good information on things such as the number of people visiting your website, how they found it and what they do during their visits. However, to truly gain an insight into how your site and its content is being used by your visitors to connect with your business online, then a heat map analytics software tool can be very practical.
We recommend buying a copy of HeatMap Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to get more web sales.
For more details, visit the software website here: HeatMap Tracker – Live ClickTracking And HeatMap Tracking Plugin
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