The ability to track and monitor visitor behavior is absolutely important to your online success.
The business management saying ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is happening when users arrive on your web site, how would you improve your online results?
Businesses have looked for ways to track and analyze what is happening since websites first appeared. From basic tracking counters, to very sophisticated and powerful analytical tools like Google Analytics that track detailed key measurements.
Learning about visitor behaviour is important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can better your performance, but it’s also been shown over and over that previous user behaviour is the most reliable predictor of future behavior. It’s an even more more reliable predictor in fact, than demographics.
While the ability to track key reports such as how many unique visitors are checking out your web site, what pages they are entering and exiting, how long they are remaining on your site for, which terms are being searched for, unique page views, referring sites, etc …, is extremely important, wouldn’t it also be fantastic to be able to know precisely what users are reading, where on your site they are navigating around in, which links they are clicking on, what parts of your site they are browsing, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heatmaps are used for displaying areas in a web site page that online visitors scan most frequently. Web heatmaps can also be used alongside other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking and recorded user session replays to your arsenal of essential website analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually records your web site users’ entire journey and generates instant heatmaps that show where users click and where they are scrolling throughout your pages.
HeatMapTracker analytics tool also allows you to look over the shoulders of everyone who visits your web site.
For more details, visit the script site here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your users engage with your content, the more you can improve your website’s user experience. Imagine knowing the specific challenges that are preventing your visitors from fully engaging with your site, like confusing site navigation layouts, or disruptive design elements. As a site owner, you can help your readers to perform certain actions, such as join your newsletter or click on specific links.
Although Google Analytics has an overlay feature which can give you an idea of which links on a web page are being clicked, a heat map will display any clicks that users make on your page, whether they are links or not. This is important because if a heatmap report helps you discover that users are clicking on an image that they think is a link, but happens to not be a link, you would be able to quickly edit this by linking the image to the destination your users are trying to get to, or let your visitors know that the image is not linked.
In short, heatmaps are one of the most useful methods to test the design of your website, see how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your website:
Observe Everything Users Do On Your Site
Heat Map Tracker creates a playback video of every visitor session on your website, enabling you to observe all which links and buttons are being clicked, eye-tracking and page scrolls.
Complete Control Without Restrictions
The script is hosted on your server, giving you no restrictions on session recordings and playbacks.
Free Updates And Enhancements
There is a one-time cost to purchase the script, after which you are then entitled to receive free upgrades and all future enhancements.
Additional benefits include:
- Improve Your Marketing Efforts: By seeing how visitors navigate your site, you can discover problems preventing users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing User Behaviour: The video recordings of your users’ sessions allow you to understand exactly what happens on your website. Screen overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they choose to stay in a specific section, how far they scroll down your content and more! No more guessing or assuming wrongly … just real information of what takes place when visitors navigate around your web site.
- Increase Website Sales: Heat Map Tracker helps you increase user engagement with your site, which increases online sales and conversion rates. There are a number of ways to do this and we’ll list some of these in the “Tips” section further below.
Features
HeatMapTracker includes many unique features for site owners. Here are just some of these:
- Quick and simple to install and implement. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time on and see how far down the page your users scroll as an indicator of how long your web copy can retain their attention. Heat Map Tracker lets you analyze each and every visitor action to help you see how they are interacting with your site or some pages on the site.
- Unlimited visitor recording and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can spy on visitors on your web pages for a few days, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view total visitors, tracked pages and total sessions the heat map analytics software has recorded for all projects. You can quickly view the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on the content that your readers are more interested in. You can also monitor regional demographic data of your visitors and see where they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials that plugin users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what’s working (i.e. where people click) and what doesn’t work (where users are not clicking). For example, are visitors watching your videos? Are they clicking on graphic elements believing that they link to another area of your site?
- Get useful information on ways to refine your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” testing to improve your website’s “first impression”, or maximize the impact of your home page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether any section of your content could be inserted, modified, or deleted.
- Produce “before” and “after” case studies for web services.
- Analyze whether users tend to click on images versus buttons vs text links, and how particular user segments interact within your web site.
- Investigate potential website security threats and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering reliable product quality and customer support. The product download area contains video instructions for installing and setting up the software.
Software Price
HeatMapTracker comes in three separate versions:
- Basic (Single) License – Single use only. Price = $197.00 One-time.
- Professional License – Allows you to use on up to 10 websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click tracking, heat maps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web marketing agencies. Cost = $497.00 Single Payment.
Note: The price of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the price at the time this content was written. This may not be the actual pricing charged by the plugin seller when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics can provide good metrics on things such as how many people are coming to your site, how they found it and what they do whilst on your website. However, if you want to truly gain deep knowledge into how your site and your content is being used by your visitors to engage with your business online, then a heatmap analytics software application can be a very practical way to do this.
We recommend that you consider getting a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, engagement and to get more sales.
For more details, check out the software here: HeatMap Tracker – Real-Time Click-Tracking And HeatMap Tracking Software
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