The ability to track and see the behavior of visitors and users on your website is absolutely vital to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as it has ever been. If you don’t know what is happening on your web pages, how will you improve your results?
Business owners have looked for ways to track and analyze what visitors are doing on their web sites since web sites first appeared. From basic tracking counters, to very sophisticated and powerful statistical tracking software like Google Analytics and other applications that can track and display granular information.
Measuring user behavior is important for the success of your website, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that past consumer behaviour is the best way to predict future behavior. It’s an even better predictor, in fact, than knowing user demographics.
While the ability to understand key information like how many web visitors are landing on your web site, which pages they are coming and leaving from, how long they are remaining on your website for, keyword searches, page views, referring web sites, etc …, is vitally essential, wouldn’t it be great to be able to view exactly what users are doing, where on your site they are navigating through for the longest period of time, which links they are clicking on, what areas of your content they are pausing to read more about, and more?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps have been used to help locate areas on a website page that online visitors scan most frequently. Web heatmaps are also often integrated with other forms of statistical software and session replay software.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking with recorded user session replays to your arsenal of essential site analysis tools with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that visually records your web site visitors’ complete journey and generates live heatmaps showing where users are clicking and where they are scrolling on your web site.
The HeatMapTracker software also allows you to look over the shoulders of everyone who visits your web site.
For more details, visit the script site here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more you know how your visitors interact with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your users from fully accessing your site, like confusing site navigation elements, or distracting ads. As the website owner, you can guide your readers to complete certain actions, such as signing up to a newsletter or clicking on specific links.
While Google Analytics has its overlay feature that can give you an idea of what links on your web page visitors are clicking, a heatmap will show you any clicks that visitors make on your site, whether these are links or not. This is an important benefit because if a heatmap analysis reveals that readers are clicking on a graphic element which they suppose to be a link, but is actually not a link, you would be able to quickly repair this by adding a link to the image, or let your users know that the image is just a design element.
In short, heat maps can be one of the best ways to test the design of your site, see how navigatable your site is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to track user behavior on your site:
See Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker creates a video of every browsing movement on your website, allowing you to observe all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Full Control Without Limitations
The application is self-hosted, giving you unlimited session recording and playbacks.
Unlimited Updates & Enhancements
There is a one-off cost to buy the script, which entitles you to receive lifetime updates and all future enhancements.
Additional script benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your website, you can uncover difficulties preventing users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing Visitor Behavior: The screen video recordings of your visitors’ browser sessions show you precisely what is taking place on your site. Screen overlays let you know exactly which elements users click on, where they are drawn to most on your website, how long they browse in a specific spot, how quickly they travel down your site and more! No more guesses or assuming wrongly … just accurate data of what goes on when people land on your web pages.
- Increase Visitor Engagement: HeatMap Tracker lets you improve visitor engagement with your site, which improves your sales and conversion rates. There are a number of ways to achieve this and we’ll go over a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker provides many unique features for site owners. Here are just a few of these:
- Quick and simple to install and implement. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time reading and observe how far down the page your visitors read down to as a benchmark of the length of time your website and/or sales copy can keep them engaged. The software lets you analyze each and every visitor action to help you understand how users interact with your website or specific pages on the web site.
- Unlimited session recording and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can capture visitors on your website for 1 day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and all recorded sessions HeatMap Tracker has recorded for each project. You can quickly view the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your readers care about. You can also review regional demographic data of your visitors and learn where they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and comments that plugin users have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your results:
- Learn what’s working (i.e. where people click) and what’s not working (where users aren’t clicking). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that they link to another section?
- Get insights on how to refine your landing pages, sign up forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” tests to improve your site’s visitor impact, or maximize the impact of the site’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify if a page element could be added, modified, or deleted.
- Create “before” and “after” case studies for digital marketing services.
- Compare if users prefer to click images versus buttons versus text links, and how specific user segments engage within your website.
- Confirm potential website security exploits or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering reliable products and product support. The members area includes video instructions for installing and configuring the software.
Product License Price
HeatMapTracker comes in three versions:
- Basic License – Single use only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to 10 sites. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web development service providers. Cost = $497.00 One-time.
Please Note: Pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. The price shown above was current at the time this content was published. This may not be the actual price set by the software author when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics provide very useful metrics on things such as the number of people arriving on your website, how they are finding it and what they are doing whilst on your web site. However, to really gain deeper insights into how your website and your content is helping your visitors to engage with your digital presence, then a heatmap analytics software application can be very practical.
We recommend buying a license of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to make more online sales.
For full details, visit the software website: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Software
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