The ability to track, monitor and view the behavior of visitors on your web site is absolutely important to your online success.
The management saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening on your web pages, then how can you improve your results?
People have been looking for ways to track and understand user behavior since web sites first appeared. From basic tracking counters, to powerful statistical tracking software like Google Analytics and other applications which can deliver incredibly rich key metrics.
Measuring visitor behaviour is very important for the success of your online business strategy, not just because it allows you to understand what visitors are doing so you can improve your results, but testing also confirms that past consumer behaviour is the best way to predict future behaviour. More reliable, in fact, than knowing demographics.
While the ability to view valuable data such as how many unique visitors are coming to your website, which pages they are coming and leaving from, how long they are staying on your site for, what keywords people are searching for, page views, referring websites, etc …, is extremely useful, wouldn’t it also be great to track precisely what users are reading, where on your site they are staying the longest for, which links they are clicking on, what areas of your page visitors are pausing on, and more?
Fortunately, heat map technology makes this possible. Website heat maps are used to pinpoint areas in a web site page most frequently scanned by web visitors. Web heatmaps can also be used alongside other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered site, then you can easily add heat map tracking with video session replays to your collection of essential web site analysis tools with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually records your website users’ entire journey and creates instant heatmaps that show where users click and where they scroll on your website.
HeatMapTracker software enables you to look over the shoulders of everyone who visits your site.
To learn more about the software go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully accessing your site, like unclear site navigation elements, or disruptive adverts. As a website owner, you can encourage your site visitors to complete certain actions, such as joining a newsletter or click on certain links.
While Google Analytics has an overlay feature that can show you which links on a page visitors are clicking, a heatmap will show you any clicks that users are making on your site, regardless of whether these are actual links or not. This is important because if a heat map analysis reveals that users are clicking on a graphic element which they think is a link, but is actually not a link, you can quickly repair this by adding a link to the image, or let your users know that the image is not linked.
In short, heatmaps can be one of the most useful ways to test your site design, see how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor user behaviour on your website:
Observe Everything Users Are Doing On Your Site
HeatMap Tracker lets you record every browsing movement on your website, enabling you to view all page clicks, eye-tracking and scrolls.
Full Control With No Limitations
The software is self-hosted, giving you no restrictions on user recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-off cost to purchase the software, which entitles you to receive unlimited upgrades and added features for life.
Additional benefits include:
- Improve Your Marketing: By seeing how visitors navigate your web pages, you can discover problems preventing visitors from taking desired actions and optimize your site.
- Stop Guessing About Visitor Behaviour: The video playbacks of your users’ browser sessions let you know precisely what is taking place on your site. Overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they stay on a particular area, how far and quickly they scroll down your site and more! No more guesses or hoping … just accurate metrics of what takes place when users move around your site.
- Increase Website Sales: Heat Map Tracker helps you increase user engagement with your site, which increases online sales and conversion rates. There are a number of ways to achieve this and we list a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many unique features for web site owners. Here are just a few of these:
- Quick and easy to install and implement. Ready to use in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time view and see how far down your page your users read down to as a benchmark of how long your website and/or sales copy can engage them for. The software lets you analyze each and every visitor action to see how users interact with your site or certain pages on the site.
- Unlimited session screen captures and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can spy on users on your pages for 1 day, one week, one month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all sessions the heatmap analytics software has recorded for each project. You can easily view the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that users are more interested in. You can also review regional demographics of all visitors and see which part of the world they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and feedback that customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Understand what’s working (i.e. where users are clicking) and what’s not working (where users aren’t clicking). For example, are visitors watching your videos? Are they clicking on images thinking that these lead to somewhere else?
- Get insights on ways to refine your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” testing to improve your landing page’s visitor impact, or maximize the impact of your site’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if any content could be inserted, redesigned, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Analyze whether users tend to click images vs buttons versus text links, and how specific user segments interact with your site.
- Review confirmed site security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a well-known internet marketer with a solid reputation for providing exceptional product quality and customer support. The members area includes video instructions for installing and setting up the software.
Software Price
Heat Map Tracker comes in 3 editions:
- Basic License – Single use only. Cost = $197.00 One-off payment.
- Professional License – Allows you to install on up to 10 domains. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Price = $497.00 One-time.
Please Note: Current pricing for the HeatMapTracker software depends on whether there are any promotions or limited-time specials being offered. When we last checked, the software retails for the prices shown above. This may not be the actual price set by the product seller when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services such as Google Analytics can provide very useful data on things such as the number of people landing on your website, how they are finding it and what they are doing whilst on your site. However, to truly gain an insight into how your site and your content is helping your visitors to connect with your digital presence, then a heatmap analytics application can be a great way to do this.
We recommend that you consider purchasing a license of HeatMapTracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and to increase your web sales.
For full details, visit the software website here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracking Plugin
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