The ability to track and see the behavior of visitors on your website is most important to your online success.
The management adage ”you can’t manage what you don’t measure” is as true in the digital economy as always. If you don’t know what is happening when users arrive on your web pages, then how can you improve your online results?
Website users have looked for practical tools to track and understand user behaviour since websites first appeared. From simple counters that track the number of visitors, to sophisticated analytical software like Google Analytics which can track and display an exceptional level of information.
Measuring user behavior is very important for the success of your web site, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also confirms that past consumer behavior is the most reliable way to predict future behaviour. Better, in fact, than knowing demographics.
While the ability to see statistical details such as how many web users are landing on your site, what pages they are entering and exiting, how long they are remaining on your site for, keyword searches, page views, referring pages, and so on, is extremely essential, wouldn’t it also be fantastic to be able to track exactly what users are clicking on, where they are navigating through for the longest period of time, which links they are clicking on, what areas of your page visitors are browsing, and more?
Fortunately, heatmap technology makes this easy and possible. Web heat maps are used to help pinpoint areas on a web site page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your arsenal of essential business analysis tools with an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that lets you visually record your web site users’ complete session and generates instant heatmaps showing exactly where they click and where they scroll throughout your site.
HeatMapTracker software also lets you record every action your users make.
Learn more about the script here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more you know how your users interact with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your users from fully benefiting from your site, like unclear site navigation layouts, or distracting ads. As a website owner, you can help your visitors to complete certain actions, such as joining your newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature which can show you what links on a web page users are clicking, a heatmap will also display any clicks that users make on your page, whether they are actual links or not. This is a significant benefit because if a heat map report reveals that users are clicking on a graphic element which they imagine to be a link, but is actually not a link, you can easily repair this by linking the image to the page your visitors are trying to get to, or let your users know that the image is just a visual element.
In short, heatmaps are one of the most useful methods to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to track user behaviour on your web site:
Monitor Everything Visitors Do On Your Web Site
HeatMapTracker captures every visitor movement on your website, allowing you to record all page clicks, eye-tracking and page scrolls.
Full Control With No Limitations
The application allows you to self-host the technology, giving you no limits on user recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-off cost to purchase the HeatMapTracker script, after which you are then entitled to receive unlimited updates and all future enhancements.
Some additional benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web pages, you can identify problems that prevent visitors from taking desired actions and optimize your site.
- Stop Guessing About User Behavior: The video recordings of your visitors’ browser sessions show you exactly what is happening on your site. Click overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover on a specific spot, how fast they travel down your site and more! No more guesses or hoping … just real metrics of what takes place when people explore your web pages.
- Increase Online Sales: Heat Map Tracker helps you improve user engagement with your site, which improves sales and conversion rates. There are many ways to achieve this and we list some of these in the “Tips” section later in this review.
Software Features
HeatMapTracker provides many great features for WordPress users. Here are just a few of these:
- Fast and easy to install and implement. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and measure how far down your sales pages your visitors scroll as a benchmark of the length of time your web copy can engage them for. HeatMap Tracker lets you review and analyze every single user session to help you see how users interact with your site or particular pages on the site.
- Unlimited session recording and session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can record users on your web pages for a few days, a week or two, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and all recorded sessions HeatMap Tracker has recorded for each project. You can easily see the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your users care about. You can also analyze regional location data of all visitors and learn which part of the world they are coming from.
Additional software features:
The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:
- Understand what’s working (i.e. where visitors are clicking) and what’s not working (where users are not clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that they are links to another area of your site?
- Get ideas on ways to improve your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” tests to improve your landing page’s visitor impact, or optimize the impact of your landing page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any new content could be included, rearranged, or removed.
- Produce “before” and “after” case studies for web-related services.
- Compare if visitors prefer to click images vs buttons versus text links, and how specific user segments engage within your web site.
- Troubleshoot suspected site security issues or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering reliable product quality and product support. The product download area contains video instructions for installing and setting up the software.
Software Price
HeatMapTracker is available in 3 separate editions:
- Basic License – Allows you to use on one domain. Price = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to ten sites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web service providers. Cost = $497.00 One-off payment.
Please Note: The price of HeatMapTracker depends on whether there are any promotions or limited-time special offers. The above reflects the price at the time this content was published. This may not be the actual pricing charged by the plugin developer when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics can provide you with good metrics on things such as how many people are landing on your site, how they find it and what they are doing during their visits. However, to really gain deep knowledge into how your web site and its content is helping your visitors to engage with your digital presence, then a heatmap analytics service can be a very practical way to do this.
We recommend that you consider purchasing a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to increase your sales of your products or services.
For more details, visit the software website here: HeatMapTracker – Real-Time ClickTracking & HeatMap Tracking Plugin
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