The ability to track visitor behavior is absolutely important to the success of your business online.
The old business management adage ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening when users arrive on your site, then how will you know what needs to be improved?
Businesses have been searching for smart methods to track and analyze visitor behaviour since web sites first appeared. From basic tracking counters, to sophisticated analytical tools like Google Analytics which can track detailed data.
Knowing visitor behavior is important for a successful digital business, not only because it allows you to understand what visitors are doing so you can improve your results, but testing also confirms that past user behaviour is the most reliable indicator of future behaviour. More reliable, in fact, than consumer demographics.
Although the ability to monitor key metrics like how many unique web visitors are checking out your web site, which pages they are entering and exiting, how long they are staying on your website for, keywords searched, page views, referring websites, etc …, is vitally important, wouldn’t it be useful to be able to know precisely what users are clicking on, where on your pages they are navigating through, which links they are clicking on, which parts of your site they are pausing on, and more?
Fortunately, heatmap tracking technology makes this possible. Website heat maps have been used to pinpoint areas of a web site page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of web analytic software and session replay tools.
If you own a WordPress web site, then it’s easy to add heat map tracking with video session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that visually tracks your website visitors’ every movement and creates live heat maps that show where they are clicking and where they are scrolling throughout your web pages.
The HeatMapTracker software lets you look over the shoulders of everyone who visits your web site.
Go here to learn more: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurate data you have about how your readers are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your users from fully engaging with your website, like unclear navigation elements, or disruptive adverts. As a site owner, you can help your users to perform certain actions, such as sign up to a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature which can show you which links on a page visitors are clicking, a heat map will reveal any clicks that visitors make on your site, regardless of whether these are actual links or not. This is a significant difference because if a heatmap report reveals that users are clicking on a graphic element that they suppose to be a link, but is actually not a link, you can quickly edit this by linking the image to the destination URL your readers are trying to get to, or make it crystal clear to your users that the image is not a hyperlink.
In short, heat maps are one of the most useful ways to test your site design, measure how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor user behavior on your website:
Record Everything Visitors Are Doing On Your Web Site
Heat Map Tracker captures every user browsing movement on your website, allowing you to monitor all which links and buttons are being clicked, eye-tracking and scrolls.
Full Control Without Restrictions
The software allows you to self-host the technology, giving you no-limit user recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-off investment to own the software, after which you are then entitled to receive unlimited upgrades and new features for life.
Additional benefits include:
- Improve User Experience: By seeing how visitors navigate your website, you can spot problem areas that prevent visitors from taking desired actions and improve visitor engagement.
- Stop Guessing User Behaviour: The screen video playbacks of your users’ sessions let you know exactly what takes place on your site. Click overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they choose to stay on a particular location, how quickly they navigate down your site and more! No more guesses or making wrong assumptions … just accurate data of what takes place when users explore your web pages.
- Increase User Engagement: HeatMap Tracker helps you improve user interaction with your business, which creates better online sales and conversion rates. There are a number of ways to do this and we’ll go over several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker offers many features for website owners. Here are just some of these:
- Quick and easy to install and configure. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors look at and see how far down the page your visitors scroll down to as an average of the length of time your site or content can keep them engaged. HeatMapTracker lets you analyze each and every visitor action to see how visitors are interacting with your website or certain pages on the web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can measure users on your site for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your users are moving towards and how they are interacting with each page’s content, allowing you to invest more time on the content that your visitors are more interested in. You can also analyze regional demographic data of your visitors and learn which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and comments customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where people click) and what doesn’t work (where people aren’t going to). For example, are people engaging with your videos? Are they clicking on images assuming that these lead to somewhere else?
- Get insights on ways to optimize your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” testing to improve your website’s “first impression”, or maximize the impact of your site’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any content section should be added, rearranged, or removed.
- Produce “before” and “after” comparison reports for web-related services.
- Compare whether users prefer to click on images versus buttons vs text links, and how particular user segments interact with your website.
- Troubleshoot potential website security threats or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected online marketer with a solid reputation for providing reliable products and support. The product download area contains video tutorials for installing and setting up the software.
Product License Cost
HeatMap Tracker is available in three different versions:
- Basic License – Single use only. Cost = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 domains. Cost = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital agencies. Price = $497.00 One-off payment.
Note: Current pricing for the HeatMapTracker software can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the product sells for the prices shown above. This may or may not be the actual price charged by the software author when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price here:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics can provide important information on things such as how many people are arriving on your pages, how they find it and what they do whilst on your site. However, if you want to truly gain deep knowledge into how your web site and your content is being used by your visitors to interact with your business online, then a heatmap analytics software tool can be a very practical way to do this.
We recommend purchasing a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to make more sales of your products or services.
For complete details, visit the software website: Heat Map Tracker – Live ClickTracking & HeatMap Tracking Software
***