The ability to track, monitor and understand the behavior of visitors on your site is most important to your online success.
The old adage ”you can’t manage what you don’t measure” is as important today as it has ever been. If you don’t know what is happening on your site, how will you know what areas need improving?
People have been searching for smart ways to track and analyze what is happening since web sites were first invented. From simple tracking counters, to powerful and sophisticated statistical tracking tools like Google Analytics and other applications that can deliver incredibly granular information.
Learning about user behaviour is important for a successful digital business, not just because it allows you to understand what visitors are doing so you can better your performance, but research also shows that previous user behaviour is the most reliable predictor of future behavior. More reliable, in fact, than demographics.
Although the ability to track key metrics like the number of visitors are visiting your website, what pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, page views, referring sites, and so on, is extremely essential, wouldn’t it be great to be able to track precisely what visitors are doing, where on your site they are staying the longest for, which hyperlinks they are clicking on, which areas of the content they are most intrigued about, and more?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps have been used to display areas of a website page that visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heat map tracking and video session replays to your arsenal of essential website analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other programs) and that visually records your website visitors’ entire journey and generates live heatmaps that show precisely where they click and where they are scrolling on your website.
HeatMapTracker analytics tool also allows you to record every move your users make.
Learn more about the software here: HeatMap Tracker
Benefits
The more accurate data you have about how your visitors are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully benefiting from your website, such as confusing navigation elements, or distracting ads. As the site owner, you can help your readers to complete certain actions, such as opt into a newsletter or clicking on specific links.
While Google Analytics has its overlay feature that can show you what links on a page are being clicked, a heatmap can reveal any clicks that visitors make on your page, regardless of whether these are actual links or not. This is important because if a heat map analysis reveals that visitors are clicking on a graphic element that they think is a link, but is actually not a link, you would be able to easily change this by adding a link to the image, or let your users know that the image is just a design element.
Heat maps, therefore, are one of the most useful ways to test your site design, measure how readable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behaviour on your web site:
Record Everything Visitors Do On Your Website
HeatMap Tracker lets you record every visitor session on your website, enabling you to observe all page clicks, eye-tracking and scrolls.
Full Control With No Restrictions
The software is hosted on your server, giving you no restrictions on user recordings and pageviews.
Lifetime Updates & Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive unlimited upgrades and added features for life.
Some additional benefits of the HeatMap Tracker application include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your website, you can identify problem areas that prevent users from taking desired actions and improve visitor engagement.
- Stop Guessing About Visitor Behaviour: The screen video playbacks of your users’ browsing sessions allow you to understand precisely what happens on your web pages. Heat Maps let you know exactly which elements users click on, where they are drawn to most on your website, how long they browse in a particular area, how fast they scroll down your content and more! No more guesses or assuming wrongly … just real data of what happens when users visit your site.
- Increase Visitor Engagement: HeatMapTracker helps you improve user interaction with your site, which improves online sales and conversion rates. There are a number of ways to achieve this and we go over some of these in the “Tips” section further below.
Software Features
HeatMapTracker includes many unique features for WordPress users. Here are just a few of these:
- Quick and easy to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors spend more time view and monitor how far down your sales or product pages your users scroll down to as an average of the length of time your website and/or sales copy can keep them interested. HeatMapTracker lets you analyze every single visitor session to help you learn how visitors are interacting with your site or particular pages on your website.
- Unlimited visitor recording and session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can capture visitors on your website for a few days, a week, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and all sessions the heatmap analytics software has recorded for each project. You can easily see which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on the content that visitors care about. You can also view regional location data of all visitors and learn which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials plugin users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Discover what works (i.e. where people click) and what’s not working (where visitors aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images assuming that these may be links to somewhere else?
- Get useful information on ways to optimize your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get practical data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” experiments to improve your home page’s visitor impact, or maximize the impact of your site’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether any content could be added, reworked, or removed.
- Create “before” and “after” case studies for digital marketing services.
- Analyze if visitors tend to click images versus buttons versus text links, and how particular user segments engage within your web site.
- Diagnose suspected website security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering robust products and support. The member download area contains video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker is available in 3 editions:
- Basic License – Use on 1 website. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to 10 domains. Cost = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web marketing agencies. Price = $497.00 One-time.
Note: The cost to purchase the HeatMapTracker software depends on whether there are any promotions or limited-time special offers. Presently, the product is being retailed for the prices shown above. This may or may not be the actual price charged by the software seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services like Google Analytics can provide great information on things such as the number of people landing on your pages, how they are finding it and what they do whilst visiting your site. However, to really gain a real-time understanding into how your site and your content is being used by your visitors to interact with your business online, then a heat map analytics software application can be extremely useful.
We suggest purchasing a license of HeatMap Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to get more online sales.
For more information, visit the software website: HeatMap Tracker – Real-Time Click-Tracking & HeatMap Tracking Plugin
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