The ability to understand the behavior of visitors and users on your website or blog is absolutely vital to your online success.
The management adage ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is going on on your web site, how would you know what elements of your site need to be improved?
Businesses have looked for ways to track and analyze visitor behavior since websites were first developed. From simple tracking counters, to very sophisticated and powerful statistical tracking software like Google Analytics and other applications which can record and display very detailed measurements.
Measuring visitor behavior is vitally important for a successful marketing strategy, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven that past consumer behaviour is the most reliable predictor of future behavior. It’s an even more more reliable indicator in fact, than demographics.
While being able to understand statistical reports like the number of visitors are coming to your site, which pages they are arriving on and departing from, how long they are remaining on your website for, keyword searches, page views, referring sites, etc …, is vitally useful, wouldn’t it also be great to know precisely what visitors are doing, where they are navigating around in, which hyperlinks they are clicking on, what parts of the content visitors are mostly intrigued about, and so on?
Fortunately, heatmap technology makes this easy. Website heatmaps are used to monitor areas on a website page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking and video session replays to your business tool box with a simple to use and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that works with WordPress and that lets you visually record your website visitors’ movements and generates live heat maps that show precisely where users are clicking and where they scroll on your pages.
The HeatMapTracker application also lets you see your website from your visitor’s point of view.
More info: Heat Map Tracker
Benefits
The better you know how your users are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully benefiting from your site, like unclear site navigation layouts, or distracting ads. As the website owner, you can encourage your site visitors to complete certain actions, such as opting into a newsletter or click on certain links.
Although Google Analytics has an overlay feature that can give you an idea of which links on a page are being clicked, a heatmap will also show you any clicks that visitors are making on your site, regardless of whether they are links or not. This is a significant benefit because if a heatmap analysis helps you discover that users are clicking on a graphic element that they imagine to be a link, but is actually not a link, you would be able to easily change this by linking the image to the destination URL your users are trying to get to, or make it absolutely clear to your readers that the image is just a graphic.
Heatmaps, therefore, are one of the most useful methods to test your site design, assess how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track visitor behaviour on your web site:
Observe Everything Users Are Doing On Your Website
Heat Map Tracker records every user browsing movement on your site, enabling you to record all which links and buttons are being clicked, eye-tracking and scrolls.
Complete Control With No Limitations
The software is hosted on your server, giving you no-limit session recordings and playbacks.
Unlimited Updates & Enhancements
There is a one-time cost to own the HeatMapTracker script, which then entitles you to receive unlimited script upgrades and enhancements for free.
Additional benefits of the Heat Map Tracker script include the following:
- Improve Site Usability: By seeing how visitors experience your web pages, you can discover difficulties preventing visitors from taking desired actions and reach your site goals.
- Stop Guessing About User Behaviour: The screen video recordings of your users’ sessions let you observe exactly what happens on your web pages. Screen overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse on a specific location, how fast they travel down your pages and more! No more guesses or hoping … just accurate evidence of what goes on when users come to your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you improve user interaction with your site, which improves your sales and conversion rates. There are many ways to do this and we present some of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many features for website owners. Here are just some of these:
- Fast and easy to install and configure. Ready to use in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time reading and measure how far down your page your users scroll down to as an average of the length of time your website and/or sales copy can engage them for. HeatMap Tracker lets you analyze every single user experience to see how users are interacting with your site or certain pages on your website.
- Unlimited visitor recording and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can record users on your site for a few days, a few weeks, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your visitors are more interested in. You can also access regional location data of your visitors and learn where they are coming from.
Additional software features:
The chart below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials that plugin customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what’s working (i.e. where visitors are clicking) and what’s not working (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that these may be links to somewhere else?
- Get useful information on ways to refine your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get practical data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” experiments to improve your website’s visitor impact, or maximize the impact of the website’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any section of your content should be inserted, redesigned, or taken out.
- Produce “before” and “after” comparison reports for digital services.
- Compare if users prefer to click images vs buttons vs text links, and how particular user segments interact within your site.
- Diagnose suspected website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a recognized online marketer with a solid reputation for providing exceptional products and customer support. The product download area includes video instructions for installing and setting up the software.
Product Cost
Heat Map Tracker comes in 3 different editions:
- Basic (Single) License – Licensed for 1 website. Price = $197.00 One-off payment.
- Professional License – Installs on up to ten sites. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web service providers. Cost = $497.00 One-time.
Note: Current pricing for the HeatMapTracker product depends on whether there are any promotions or limited-time specials being offered. The price above was current at the time this review was written. This may or may not be the actual price set by the plugin seller when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics can provide you with good metrics on things such as the number of people finding your website, how they found it and what they are doing whilst on your web pages. However, to truly gain an understanding into how your site and your content is helping your visitors to interact with your business online, then a heat map analytics service can be a great way to do this.
We suggest getting a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, engagement and to make more web sales.
For more information, visit the software website: HeatMap Tracker – Live Click-Tracking & HeatMap Tracking Software
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