The ability to track and monitor the behavior of visitors and users on your web site is extremely important to the success of your digital presence.
The old saying “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is happening when users arrive on your site, then how would you know what needs to be improved?
Businesses have looked for ways to track and analyze what visitors are doing on their web pages since web sites were first invented. From basic counters that track visitor numbers, to powerful statistical tracking tools like Google Analytics that can capture detailed data.
Tracking user behaviour is very important for the success of your marketing strategy, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that previous user behavior is the most reliable predictor of future behavior. It’s an even more more reliable indicator in fact, than demographics.
Although the ability to analyze valuable details such as how many web users are landing on your site, what pages they are landing on and leaving from, how long they are staying on your site for, keywords searched, page views, referring websites, and so on, is extremely useful, wouldn’t it also be great to be able to know precisely what visitors are reading, where they are navigating around in, what hyperlinks they are clicking on, which parts of the site they are browsing, and so on?
Fortunately, heat map tracking technology makes this possible. Web heatmaps can be used to pinpoint areas of a web page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress website, then it’s easy to add heat map tracking and video session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually records your web site visitors’ complete session and generates instant heatmaps showing where users click and where they are scrolling on your pages.
HeatMapTracker software also allows you to look over the shoulders of everyone who visits your site.
Learn more here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users interact with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your users from fully engaging with your website, like unclear site navigation layouts, or disruptive banner ads. As a site owner, you can help your visitors to perform certain actions, such as joining your newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature that can give you an idea of which links on your web page are being clicked, a heatmap can also show you any clicks that visitors are making on your site, regardless of whether these are links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on a graphic element which they imagine to be a link, but happens to not be a link, you would be able to easily edit this by linking the image to the destination URL your users are trying to get to, or make it clear to your users that the image is just a graphic.
In short, heatmaps can be one of the most useful methods to test the design of your site, measure how readable your site is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to track user behavior on your site:
Record Everything Visitors Are Doing On Your Web Site
HeatMapTracker captures every user browsing session on your website, enabling you to record all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Full Control Without Limitations
The software allows you to self-host the technology, giving you no-limit recordings and pageviews.
Lifetime Updates & Enhancements
There is a one-off cost to own the software, after which you are then entitled to receive unlimited upgrades and enhancements.
Some additional benefits include:
- Improve Site Usability: By seeing how visitors navigate your site, you can discover issues preventing visitors from taking desired actions and improve visitor engagement.
- Stop Guessing User Behavior: The screen video playbacks of your users’ browsing sessions show you exactly what is happening on your site. Heat Maps let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they stay in a specific spot, how fast they scroll down your site and more! No more guesses or assuming wrongly … just real evidence of what happens when people land on your site.
- Increase Online Sales: Heat Map Tracker lets you increase user interaction with your business, which creates better online sales and conversions. There are many ways to achieve this and we go over a few of these in the “Tips” section further below.
Software Features
HeatMapTracker includes many great features for site owners. Here are just some of these:
- Fast and simple to install and implement. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your pages visitors spend more time on and see how far down your product pages your visitors read down to as an indicator of the length of time your content can retain their attention. The software lets you study every single visitor action to see how they are interacting with your website or some pages on your website.
- Unlimited visitor screen captures and session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can spy on user sessions on your site for a few days, a couple of weeks, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and all recorded visitor sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that your readers are more interested in. You can also monitor regional location data of your visitors and learn which part of the world they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and feedback users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Understand what’s working (i.e. where users click) and what doesn’t work (where visitors are not going to). For example, are users engaging with your videos? Are they clicking on images thinking that they may link to somewhere else?
- Get insights on ways to optimize your landing pages, sign up forms, shopping cart, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” tests to improve your site’s visitor impact, or maximize the impact of your site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any content section needs to be inserted, edited, or deleted.
- Create “before” and “after” case studies for online marketing services.
- Compare whether users tend to click images versus buttons vs text links, and how particular user segments engage with your web site.
- Diagnose suspected website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known online marketer with a solid reputation for delivering exceptional products and support. The member download area includes video tutorials for installing and configuring the software.
Product Cost
Heat Map Tracker is available in 3 versions:
- Basic License – Installs on one domain. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to 10 domains. Cost = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heat maps, session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital marketing service providers. Cost = $497.00 One-off payment.
Please Note: The price of the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time special offers. Currently, the product is selling for the prices shown above. This may not be the actual pricing set by the plugin seller when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing details:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services like Google Analytics can provide you with important information on things such as the number of people arriving on your site, how they are finding it and what they do whilst visiting your web pages. However, to truly gain an understanding into how your web site and its content is helping your visitors to interact with your digital presence, then a heatmap analytics software tool can be extremely practical.
We recommend that you consider getting a license of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your website’s user-experience, visitor engagement and to get more sales.
For more details, visit the software website: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
***