Being able to track, monitor and understand the behavior of visitors on your website or blog is absolutely vital to the success of your business online.
The saying ”you can’t manage what you don’t measure” is as important today as always. If you don’t know what is going on on your web site, then how will you know what areas of your website can be improved?
Businesses have been looking for useful ways to track and understand user behaviour since websites first appeared. From simple tracking counters, to sophisticated analytical tools like Google Analytics that capture an exceptional level of metrics.
Analyzing visitor behaviour is important for a successful online business marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your results, but testing also confirms that previous consumer behavior is the most reliable way to predict future behavior. It’s a better indicator, in fact, than knowing user demographics.
While being able to view valuable information like the number of visitors are visiting your website, what pages they are landing on and leaving from, how long they are staying on your website for, what terms people are searching for, page views, referring websites, and so on, is vitally useful, wouldn’t it also be great to track exactly what visitors are clicking on, where on your site they are navigating around in, which links they are clicking on, which parts of your content they are pausing to read more about, and more?
Fortunately, heatmap technology makes this easy. Website heatmaps are used to monitor areas of a web page that online visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay tools.
If you own a WordPress website, then it’s easy to add heatmap tracking with session replays to your collection of essential business analysis tools with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress and that visually records your website visitors’ every movement and creates instant heatmaps showing precisely where they click and where they are scrolling throughout your site content.
HeatMapTracker analytics tool also enables you to look over the shoulders of every person who comes to your site.
Go here to learn more about this script: HeatMapTracker
Benefits
The more accurately you know how your readers are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the specific challenges that have been preventing your prospects from fully engaging with your site, such as unclear site navigation layouts, or disruptive banner ads. As the website owner, you can guide your site visitors to perform certain actions, such as sign up to a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature that can show you which links on your page are being clicked, a heatmap can also show you any clicks that visitors are making on your page, whether they are links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on a graphic element that they think is a link, but turns out not to be a link, you could easily edit this by adding a link to the image, or let your readers know that the image is just a graphic.
In short, heat maps can be one of the most useful methods to test your site design, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behaviour on your web site:
Record Everything Visitors Are Doing On Your Site
Heat Map Tracker captures every visitor movement on your website, allowing you to see all clicks, eye-tracking and page scrolling.
Full Control Without Restrictions
The script allows you to self-host the technology, giving you unrestricted session recordings and playbacks.
Lifetime Upgrades And Enhancements
There is a one-off investment to purchase the script, which entitles you to receive unlimited upgrades and future enhancements.
Additional application benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can identify problems that prevent visitors from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing User Behavior: The screen video playbacks of your visitors’ sessions let you understand exactly what is taking place on your site. Screen overlays let you know exactly which buttons and links users click on, where they are drawn to most on your website, how long they stay on a specific location, how far they travel down your content and more! No more guesses or assuming wrongly … just accurate metrics of what happens when visitors come to your web pages.
- Increase Online Sales: Heat Map Tracker lets you improve visitor interaction with your site, which increases sales and conversions. There are a number of ways to achieve this and we go over several of these in the “Tips” section later in this review.
Features
HeatMap Tracker offers many features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and measure how far down your product pages your visitors scroll as an average of how long your web copy can keep them interested. Heat Map Tracker lets you review and analyze each and every visitor session to see how visitors interact with your website or specific pages on your site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can record users on your web pages for a day, a week or two, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can quickly view the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving pages that visitors care about. You can also see regional demographic data of your visitors and learn where they are visiting from.
Additional features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials that plugin customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where people click) and what’s not working (where visitors are not going to). For example, are users engaging with your videos? Are they clicking on images assuming that they lead to somewhere else?
- Get insights on how to refine your landing pages, signup forms, checkout processes, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” experiments to improve your website’s “first impression”, or optimize the impact of the website’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify whether a page element could be inserted, redesigned, or removed.
- Produce “before” and “after” case studies for web-related services.
- Test whether users prefer to click on images versus buttons versus text links, and how particular user segments interact with your website.
- Confirm confirmed website security problems and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust products and support. The members area includes video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker is available in three versions:
- Basic (Single) License – Licensed for 1 domain. Price = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to 10 sites. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click-tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web agencies. Price = $497.00 One-off payment.
Please Note: The price of the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin is being retailed for the amounts shown above. This may or may not be the actual price charged by the plugin author when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics can give you some great information on things such as how many people are visiting your website, how they are finding it and what they are doing during their visits. However, to really gain deep knowledge into how your website and your content is helping your visitors to connect with your business online, then a heatmap analytics tool can be a very practical way to do so.
We recommend that you consider getting a license of HeatMap Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to make more online sales.
To learn more, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking And Heat Map Tracker
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