Being able to track and monitor visitor behavior is most important to the success of your digital presence.
The old saying ”you can’t manage what you can’t measure” is as true in the digital economy as it has ever been. If you don’t know what is going on on your site, how would you know what areas need improving?
People have looked for ways to track and understand visitor behavior since web sites first appeared. From simple tracking counters, to very powerful analytical software like Google Analytics and other applications that track an incredible level of metrics.
Measuring visitor behaviour is vitally important for a successful digital marketing strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but research also shows that past consumer behaviour is the most reliable predictor of future behavior. It’s a more reliable indicator in fact, than knowing demographics.
While being able to view key details like the number of unique web visitors are landing on your website, which pages they are arriving on and departing from, how long they are staying on your website for, keywords searched, page views, referring pages, and so on, is extremely essential, wouldn’t it also be excellent to be able to view precisely what users are clicking on, where on your pages they are navigating around in, what links they are clicking on, what areas of your site they are mostly interested in, and so on?
Fortunately, heat map technology makes this easy and possible. Website heat maps can be used to analyze areas in a web site page that online visitors scan most frequently. Web heatmaps are also often integrated with other forms of statistical software and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and session replays to your arsenal of key online analysis tools using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that visually tracks your web site visitors’ every movement and generates instant heat maps showing exactly where users are clicking and where they scroll on your pages.
The HeatMapTracker analytics tool allows you to spy on every click your users make.
Go here to learn more about this analytics tool: HeatMap Tracker
Benefits
The more accurately you know how your users interact with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully benefiting from your site, like confusing site navigation elements, or distracting banner ads. As the website owner, you can encourage your readers to perform certain actions, such as join a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of which links on your web page visitors are clicking, a heatmap can show you any clicks that users make on your page, whether they are actual links or not. This is a significant benefit because if a heat map report reveals that readers are clicking on a graphic element which they think is a link, but is actually not a link, you can easily change this by linking the image to the page your users are trying to get to, or let your readers know that the image is just a design element.
Heat maps, therefore, are one of the most useful ways to test the design of your website, assess how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor user behaviour on your web site:
Capture Everything Users Are Doing On Your Web Site
HeatMap Tracker lets you record every visitor movement on your web site, allowing you to view all which page elements are being clicked, eye-tracking and scrolls.
Complete Control Without Limitations
The application allows you to self-host the technology, giving you unlimited recordings and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off cost to buy the application, which then entitles you to receive unlimited upgrades and new features for life.
Some additional benefits of the HeatMapTracker software include:
- Improve Your Marketing: By seeing how visitors navigate your site, you can spot challenges preventing users from taking desired actions and improve your sales process.
- No More Guessing User Behaviour: The screen video recordings of your visitors’ sessions reveal precisely what happens on your website. Click overlays let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they choose to stay in a particular spot, how quickly they travel down your pages and more! No more guessing or assuming wrongly … just pure evidence of what happens when people explore your site.
- Increase Online Sales: HeatMapTracker lets you increase user engagement with your site, which improves your online sales and conversions. There are many ways to do this and we present some of these in the “Tips” section further below.
Features
HeatMap Tracker includes many features for WordPress users. Here are just a few of these:
- Fast and easy to install and set up. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors spend more time on and see how far down the page your users scroll down to as a measure of the length of time your web copy can retain their attention. HeatMap Tracker lets you review and analyze every single user experience to help you understand how users interact with your site or certain pages on your site.
- Unlimited session recording and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can record user sessions on your pages for one day, 1 week, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your visitors are moving towards and how they interact with the content on each page, allowing you to spend more time on improving pages that your readers are more interested in. You can also analyze regional location data of your visitors and see where they are visiting from.
Additional features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials that plugin users have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Understand what’s working (i.e. where users click) and what’s not working (where users are not clicking). For example, are users watching your videos? Are they clicking on graphic elements thinking that these may be linking to another destination?
- Get insights on how to refine your landing pages, signup forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” experimentation to improve your website’s “first impression”, or maximize the impact of your landing page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify if any section of your content needs to be added, modified, or deleted.
- Create “before” and “after” comparison reports for web-related services.
- Compare if users prefer to click on images vs buttons vs text links, and how particular user segments engage with your site.
- Troubleshoot suspected website security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing robust products and customer support. The member download area includes video instructions for installing and configuring the software.
Product Price
HeatMap Tracker comes in 3 different versions:
- Basic (Single) License – Allows you to use on 1 domain. Cost = $197.00 One-time.
- Professional (Multiple) License – Use on up to 10 sites. Price = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the other editions (click tracking, heat maps, browser session recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Price = $497.00 One-off payment.
Note: The cost of purchasing this product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the product sells for the amounts shown above. This may not be the actual price set by the product developer when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services like Google Analytics can provide you with great data on things such as the number of people arriving on your website, how they are finding it and what they are doing during their visits. However, to really gain an insight into how your web site and your content is helping your visitors to engage with your digital presence, then a heatmap analytics application can be very useful.
We recommend that you consider purchasing a license of Heat Map Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, visitor engagement and to increase web sales.
For complete details, visit the software website here: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracker
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