The ability to track, monitor and understand visitor behavior is most important to the success of your digital presence.
The old business adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as it has ever been. If you don’t know what is happening when users arrive on your website, how will you improve your online results?
People have looked for practical methods to track and understand visitor behaviour since web sites first appeared. From basic tracking counters, to sophisticated and powerful statistical tracking tools like Google Analytics and other applications which record and display comprehensively detailed key measurements.
Understanding visitor behavior is important for a successful digital marketing and content strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but research also proves that past consumer behavior is the best way to predict future behavior. It’s an even better indicator, in fact, than knowing visitor demographics.
Although the ability to monitor valuable metrics such as how many visitors are visiting your site, which pages they are coming and leaving from, how long they are staying on your website for, what keywords people are searching for, page views, referring websites, etc …, is extremely useful, wouldn’t it also be fantastic to be able to know exactly what visitors are reading, where on your pages they are navigating around in, what links they are clicking on, which parts of your page visitors are most interested in, and so on?
Fortunately, heatmap technology makes this easy. Website heatmaps have been used for displaying areas in a web page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking and recorded session replays to your collection of key online analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that lets you visually track your site users’ movements and creates live heat maps that show where users are clicking and where they scroll on your web pages.
The HeatMapTracker application also lets you see your site from your visitor’s unique perspective.
Learn more here: HeatMap Tracker
Benefits
The better you know how your readers engage with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact challenges that prevent your users from fully benefiting from your site, such as unclear site navigation layouts, or disruptive ads. As a site owner, you can help your readers to complete certain actions, such as joining a newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can show you what links on your page are being clicked, a heatmap will reveal any clicks that users are making on your site, whether they are links or not. This is important because if a heat map analysis reveals that visitors are clicking on an image which they imagine to be a link, but happens to not be a link, you would be able to easily repair this by linking the image to the destination URL your readers are trying to get to, or let your users know that the image is just a visual element.
In short, heat maps can be one of the best ways to test your site design, see how navigatable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to track user behaviour on your web site:
See Everything Visitors Do On Your Web Site
HeatMap Tracker captures every browsing session on your site, enabling you to view all page clicks, eye-tracking and page scrolls.
Complete Control With No Limitations
The application allows you to self-host the technology, giving you unlimited session recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off investment to purchase the software, after which you are then entitled to receive unlimited software upgrades and new features for free.
Some additional benefits include:
- Improve User Experience: By seeing how visitors experience your site, you can spot difficulties preventing visitors from progressing to the end of your sales funnel and reach your site goals.
- No More Guessing User Behavior: The video recordings of your visitors’ sessions reveal precisely what happens on your site. Heat Maps let you know exactly which elements users click on, where they are drawn to most on your website, how long they browse on a specific area, how quickly they travel down your site and more! No more guessing or assuming wrongly … just accurate evidence of what goes on when users come to your website.
- Increase Online Sales: Heat Map Tracker helps you increase user interaction with your business, which increases your online sales and conversions. There are many ways to do this and we’ll go over a number of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many unique features for WordPress users. Here are just a few of these:
- Fast and simple to install and implement. Ready to use in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors look at and observe how far down your sales pages your users read down to as an indicator of the length of time your web copy can engage them for. HeatMapTracker lets you analyze each and every visitor experience to help you learn how they interact with your website or particular pages on your web site.
- Unlimited visitor recording and visitor session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can capture user sessions on your pages for a day, 1 week, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can easily view which pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on the content that your visitors care about. You can also monitor regional demographic data of all visitors and learn where they are visiting from.
Additional features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials plugin customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Discover what works (i.e. where users are clicking) and what doesn’t work (where people aren’t going to). For example, are users watching your videos? Are they clicking on graphic elements believing that these may be linking to somewhere else?
- Get useful data on ways to optimize your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- conduct “above the fold” experimentation to improve your landing page’s visitor impact, or optimize the impact of your website’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a content section could be added, redesigned, or deleted.
- Produce “before” and “after” comparison reports for digital marketing services.
- Analyze if visitors tend to click images vs buttons vs text links, and how particular user segments engage within your web site.
- Investigate potential website security weaknesses or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing robust product quality and product support. The members area includes video tutorials for installing and setting up the software.
Software Cost
HeatMap Tracker comes in three different versions:
- Basic License – Single license only. Cost = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to ten domains. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Cost = $497.00 Single Payment.
Please Note: The cost to purchase HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. The pricing above was current when this article was written. This may not be the actual pricing set by the software developer when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide you with very useful metrics on things such as the number of people arriving on your website, how they find it and what they are doing whilst on your web pages. However, if you want to truly gain deeper insights into how your web site and its content is being used by your visitors to engage with your digital presence, then a heat map analytics service can be a great way to do so.
We suggest buying a license of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and to get more web sales.
For complete details, check out the software here: Heat Map Tracker – Live ClickTracking And HeatMap Tracking Plugin
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