The ability to track and monitor visitor behavior is very important to the success of your digital presence.
The adage ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening on your site, then how can you improve your online results?
Website users have been looking for practical tools to track and understand user behaviour since websites first appeared. From basic tracking counters, to very powerful and sophisticated analytical tools like Google Analytics and other applications that record and display very rich key data.
Analyzing visitor behaviour is important for the success of your website, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also confirms that previous visitor behavior is the most reliable indicator of future behaviour. It’s a better predictor, in fact, than knowing demographics.
While being able to analyze statistical information such as how many unique web visitors are exploring your site, which pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, unique page views, referring sites, and so on, is highly useful, wouldn’t it be fantastic to know exactly what visitors are reading, where on your site they are visiting the longest period on, which hyperlinks they are clicking on, which parts of the site they are mostly interested in, and more?
Fortunately, heat map technology makes this easy and possible. Website heatmaps are used to help pinpoint areas in a website page that web visitors scan most frequently. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your collection of key website analysis tools with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other website programs) and that visually records your web site users’ every movement and creates instant heatmaps showing where they are clicking and where they are scrolling on your pages.
The HeatMapTracker software lets you see your website from your visitor’s perspective.
For more details go here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your website, such as unclear navigation layouts, or distracting banner ads. As a website owner, you can encourage your users to perform certain actions, such as opting into your newsletter or click on certain links.
Although Google Analytics has an overlay feature that can show you what links on your page are being clicked, a heat map will also reveal any clicks that users make on your page, regardless of whether these are links or not. This is a significant difference because if a heat map report helps you discover that readers are clicking on an image which they think is a link, but is actually not a link, you could quickly fix this by adding a link to the image, or let your visitors know that the image is not a hyperlink.
In short, heat maps are one of the best ways to test the design of your website, see how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track user behavior on your web site:
Capture Everything Visitors Do On Your Site
HeatMap Tracker creates a screen video of every user browsing movement on your site, allowing you to see all page clicks, eye-tracking and page scrolls.
Complete Control Without Restrictions
The application is hosted on your server, giving you unlimited session recording and playbacks.
Lifetime Updates And Enhancements
There is a one-time cost to purchase the HeatMapTracker software, after which you are then entitled to receive lifetime updates and future enhancements.
Additional benefits of the application include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web pages, you can spot problems that prevent visitors from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing User Behavior: The video recordings of your users’ browser sessions allow you to know precisely what is taking place on your website. Screen overlays let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they hover in a particular spot, how far they navigate down your site and more! No more guesses or hoping … just pure metrics of what takes place when visitors come to your web site.
- Increase Online Sales: HeatMapTracker lets you improve visitor engagement with your site, which creates better online sales and conversion rates. There are a number of ways to achieve this and we present a few of these in the “Tips” section later in this review.
Features
HeatMap Tracker offers many great features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and observe how far down your sales or product pages your users read down to as an indicator of how long your website and/or sales copy can keep them engaged. The software lets you analyze each and every user action to help you learn how visitors are interacting with your website or particular pages on the site.
- Unlimited visitor screen captures and session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can measure visitor sessions on your pages for a few days, a week, a month, or more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded sessions the heatmap analytics software has recorded for each project. You can easily view which pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on improving pages that your users care about. You can also review regional location data of your visitors and see where they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials that plugin customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your site to improve your business:
- Learn what’s working (i.e. where visitors are clicking) and what doesn’t work (where users are not going to). For example, are users watching your videos? Are they clicking on graphic elements assuming that these lead to another location?
- Get useful information on how to optimize your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- conduct “above the fold” experimentation to improve your site’s “first impression”, or optimize the impact of your landing page’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify if a page element could be inserted, redesigned, or taken out.
- Create “before” and “after” case studies for digital marketing services.
- Test whether visitors tend to click images vs buttons versus text links, and how specific user segments interact with your site.
- Confirm suspected website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a respected online marketer with a solid reputation for delivering great products and support. The member download area contains video instructions for installing and configuring the software.
Software Pricing
Heat Map Tracker is available in 3 editions:
- Basic (Single) License – Licensed for one website. Price = $197.00 One-time.
- Professional (Multiple) License – Allows you to use on up to 10 sites. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web development agencies. Cost = $497.00 One-off payment.
Note: Current pricing for HeatMapTracker depends on whether there are any promotions or limited-time special offers. The above reflects the price at the time this article was published. This may not be the actual pricing charged by the product developer when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services such as Google Analytics provide great data on things such as how many people are landing on your pages, how they found it and what they are doing during their visits. However, if you want to really gain an insight into how your web site and your content is being used by your visitors to connect with your digital presence, then a heat map analytics tool can be a very practical way to do this.
We recommend that you consider purchasing a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and for increasing your sales.
For complete details, visit the software website: HeatMapTracker – Live Click-Tracking & HeatMap Tracker
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