Being able to track and monitor visitor behavior is very important to your online success.
The old business management adage ”you can’t manage what you can’t measure” is as important in the digital economy as ever. If you don’t know what is happening on your website, then how can you improve your results?
Business owners have looked for useful tools to track and understand visitor behaviour since web sites were first introduced. From simple tracking counters, to sophisticated analytical software like Google Analytics that deliver incredibly rich key metrics.
Analyzing user behaviour is vitally important for a successful website, not only because it enables you to understand what visitors are doing so you can better your performance, but research also proves that past user behaviour is the most reliable predictor of future behavior. Better, in fact, than user demographics.
Although the ability to understand statistical information such as the number of web visitors are coming to your web site, which pages they are arriving on and departing from, how long they are remaining on your site for, which terms are being searched for, page views, referring websites, etc …, is extremely essential, wouldn’t it also be useful to track exactly what users are reading, where on your pages they are navigating through for the longest periods, what hyperlinks they are clicking on, which parts of the content they are mostly interested in, and more?
Fortunately, heatmap tracking technology makes this possible. Website heat maps are used to locate areas in a web page that web visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heat map tracking with session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that works with WordPress (and other programs) and that visually records your website users’ every movement and generates instant heatmaps that show where they are clicking and where they scroll on your site.
HeatMapTracker analytics tool enables you to see your website from your visitor’s point of view.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your users engage with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully accessing your site, like unclear site navigation elements, or distracting banner ads. As a website owner, you can encourage your visitors to perform certain actions, such as joining a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can show you which links on your page visitors are clicking, a heatmap will show you any clicks that visitors are making on your page, whether they are links or not. This is important because if a heatmap report helps you discover that readers are clicking on a graphic element which they imagine to be a link, but happens to not be a link, you can quickly change this by adding a link to the image, or let your visitors know that the image is just a graphic.
In short, heat maps are one of the most useful ways to test your site design, see how navigatable your site is and improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track user behavior on your site:
Observe Everything Users Do On Your Web Pages
HeatMapTracker captures every browsing session on your site, enabling you to view all links and buttons clicked, eye-tracking and page scrolling.
Full Control Without Limitations
The application is self-hosted, giving you no restrictions on session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off cost to own the software, after which you are then entitled to receive unlimited upgrades and added features for free.
Some additional benefits of the Heat Map Tracker application include the following:
- Improve Site Usability: By seeing how visitors navigate your website, you can discover challenges preventing visitors from taking desired actions and improve your sales process.
- Stop Guessing About Visitor Behaviour: The screen video recordings of your users’ sessions show you exactly what takes place on your web site. Heatmaps let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they choose to stay on a particular section, how far and quickly they scroll down your content and more! No more guesses or making wrong assumptions … just pure information of what happens when visitors explore your website.
- Increase User Engagement: Heat Map Tracker helps you increase user interaction with your business, which creates better online sales and conversions. There are many ways to do this and we’ll list a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker includes many features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Ready to use in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your pages visitors spend more time reading and monitor how far down the page your visitors read down to as an average of how long your sales message can keep them engaged. Heat Map Tracker lets you review and analyze every single visitor action to help you see how they interact with your site or specific pages on the website.
- Unlimited session recording and visitor session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can measure user sessions on your web pages for a few days, 1 week, a month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see total visitors, tracked pages and all sessions the heat map analytics software has recorded for all projects. You can quickly view the top pages your users are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that your visitors care about. You can also access regional demographic data of all visitors and discover where they are visiting from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and comments plugin users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what works (i.e. where people click) and what’s not working (where visitors are not going to). For example, are people engaging with your videos? Are they clicking on images thinking that they may be linking to somewhere else?
- Get insights on ways to optimize your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get actionable data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” tests to improve your website’s “first impression”, or maximize the impact of the website’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if an element on the page could be included, reworked, or deleted.
- Produce “before” and “after” comparison reports for digital marketing services.
- Test if visitors tend to click on images versus buttons versus text links, and how particular user segments engage with your site.
- Diagnose confirmed site security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing exceptional product quality and product support. The product download area contains video tutorials for installing and configuring the software.
Software Pricing
HeatMapTracker is available in three versions:
- Basic (Single) License – Single use only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 sites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web development agencies. Cost = $497.00 One-off payment.
Note: The price of the product depends on whether there are any promotions or limited-time specials being offered. Currently, the product is being retailed for the amounts shown above. This may not be the actual price set by the plugin author when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics provide great metrics on things such as how many people are landing on your site, how they are finding it and what they do whilst on your site. However, if you want to really gain an insight into how your website and its content is helping your visitors to engage with your business online, then a heat map analytics software application can be extremely useful.
We recommend that you consider buying a copy of HeatMapTracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and for increasing your sales of your products or services.
For more details, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking & Heat Map Tracking Software
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