Being able to track and monitor visitor behavior is absolutely vital to your online success.
The adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening on your site, how would you know what needs to be improved?
Business owners have looked for ways to track and understand what is happening since websites were first created. From basic counters that track how many people have viewed your web page, to sophisticated statistical tracking software like Google Analytics which deliver very granular key information.
Tracking visitor behaviour is important for the success of your business, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also confirms that past consumer behavior is the best predictor of future behaviour. More reliable, in fact, than knowing demographics.
Although the ability to understand key metrics like how many web visitors are visiting your web site, which pages they are arriving on and departing from, how long they are staying on your site for, which keywords are being searched for, average page views, referring web sites, etc …, is extremely important, wouldn’t it also be useful to be able to track precisely what users are reading, where on your site they are navigating through, what hyperlinks they are clicking on, what parts of the content they are reading, and so on?
Fortunately, heatmap technology makes this easy. Website heatmaps have been used to analyze areas on a web page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you own a WordPress-powered site, then you can easily add heat map tracking with session replays to your arsenal of key web site analysis tools with a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress and that visually records your web site visitors’ complete session and generates live heatmaps that show where they are clicking and where they are scrolling on your web pages.
HeatMapTracker software allows you to see your website from your visitor’s point of view.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your readers engage with your site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that are preventing your readers from fully engaging with your website, such as confusing site navigation elements, or disruptive banner ads. As a website owner, you can help your users to perform certain actions, such as opting into a newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature which can show you which links on a web page are being clicked, a heat map will show you any clicks that visitors are making on your page, whether these are actual links or not. This is an important difference because if a heatmap report reveals that visitors are clicking on an image that they think is a link, but is actually not a link, you could quickly edit this by linking the image to the destination URL your readers are trying to get to, or make it perfectly clear to your visitors that the image is not a hyperlink.
In short, heatmaps are one of the most useful methods to test your site design, assess how readable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor user behavior on your website:
Capture Everything Users Do On Your Website
HeatMap Tracker captures every browsing movement on your website, enabling you to view all links and buttons clicked, eye-tracking and page scrolling.
Full Control Without Limitations
The application is self-hosted, giving you no-limit recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time cost to own the application, after which you are then entitled to receive unlimited updates and new features for free.
Additional application benefits include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your site, you can identify difficulties that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About Visitor Behaviour: The video recordings of your visitors’ browsing sessions reveal precisely what is happening on your web site. Overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they hover on a particular location, how fast they scroll down your content and more! No more guesses or assuming wrongly … just accurate information of what takes place when visitors move around your website.
- Increase User Engagement: Heat Map Tracker lets you improve user engagement with your business, which improves your sales and conversion rates. There are many ways to achieve this and we discuss several of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many great features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors look at and observe how far down your page your visitors scroll as a measure of the length of time your sales message can keep them interested. HeatMap Tracker lets you analyze each and every user experience to help you learn how users interact with your site or some pages on your web site.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can capture visitors on your website for 1 day, 1 week, one month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on improving pages that your users are more interested in. You can also view regional demographic data of your visitors and discover which part of the world they are visiting from.
Additional features:
The table below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials that customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Learn what works (i.e. where visitors are clicking) and what’s not working (where visitors are not clicking). For example, are people watching your videos? Are they clicking on images assuming that these may link to another section?
- Get useful information on ways to improve your landing pages, signup forms, checkout processes, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” experimentation to improve your website’s “first impression”, or maximize the impact of your site’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on the page should be included, redesigned, or taken out.
- Create “before” and “after” comparison reports for web services.
- Test if users prefer to click images vs buttons vs text links, and how particular user segments engage within your site.
- Analyze potential site security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust products and product support. The members area includes video instructions for installing and setting up the software.
Product License Cost
Heat Map Tracker is available in three versions:
- Basic (Single) License – Single installation only. Price = $197.00 One-time.
- Professional License – Allows you to use on up to ten sites. Price = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web service providers. Cost = $497.00 Single Payment.
Please Note: Pricing for Heat Map Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the software is selling for the pricing shown above. This may or may not be the actual pricing charged by the plugin author when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing information:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services like Google Analytics provide useful information on things such as the number of people landing on your website, how they found it and what they are doing during their visits. However, to really gain an understanding into how your site and your content is being used by your visitors to engage with your digital presence, then a heat map analytics software application can be very useful.
We suggest buying a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to get more web sales.
For complete details, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking & Heat Map Tracking Software
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