Being able to track, monitor and view visitor behavior is very important to your online success.
The old business adage ”you can’t manage what you can’t measure” is as true in the digital age as it has ever been. If you don’t know what is going on on your website, how can you know what areas need improving?
Businesses have looked for ways to track and understand user behaviour since websites were first invented. From basic tracking counters, to very powerful and sophisticated analytical tools like Google Analytics and other applications that can deliver very detailed key measurements.
Analyzing user behavior is important for the success of your marketing strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but research also proves that previous visitor behavior is the most reliable way to predict future behaviour. Better, in fact, than knowing demographics.
Although the ability to monitor valuable data like the number of web users are arriving on your site, what pages they are landing on and leaving from, how long they are remaining on your site for, keywords searched, average page views, referring websites, etc …, is extremely useful, wouldn’t it be useful to be able to track exactly what visitors are doing, where they are staying the longest period on, which links they are clicking on, what areas of your site they are most interested in, and so on?
Fortunately, heat map tracking technology makes this possible. Web heat maps can be used to locate areas on a web site page most frequently scanned by web visitors. Web heat maps are also often used alongside other forms of statistical software and session replay tools.
If you use WordPress, then you can easily add heat map tracking and session replays to your collection of key website analysis tools using a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress and that lets you visually track your web site visitors’ complete session and creates instant heatmaps that show where they click and where they scroll throughout your web pages.
HeatMapTracker software enables you to track every click your users make.
Go here to learn more: Heat Map Tracker
Benefits
The more information you have about how your visitors engage with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your readers from fully benefiting from your website, like confusing site navigation layouts, or disruptive adverts. As a site owner, you can help your site visitors to complete certain actions, such as signing up to a newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature which can give you an idea of which links on a web page are being clicked, a heat map will show you any clicks that users are making on your page, whether these are actual links or not. This is an important benefit because if a heatmap analysis helps you discover that visitors are clicking on an image that they think is a link, but is actually not a link, you could quickly remedy this by adding a link to the image, or let your readers know that the image is just a visual element.
In short, heat maps can be one of the best methods to test the design of your website, measure how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behavior on your web site:
See Everything Visitors Do On Your Website
The software captures every visitor session on your web site, enabling you to capture all which links and buttons are being clicked, eye-tracking and page scrolling.
Full Control Without Limitations
The software allows you to self-host the technology, giving you no limits on session recording and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off cost to purchase the application, after which you are then entitled to receive unlimited updates and all future enhancements for free.
Additional benefits of the Heat Map Tracker application include:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web pages, you can identify issues preventing users from taking desired actions and improve your sales process.
- No More Guessing User Behavior: The screen video recordings of your visitors’ browser sessions reveal precisely what is taking place on your website. Heat Maps let you know exactly which elements visitors click on, where they are drawn to most on your website, how long they browse in a particular spot, how quickly they travel down your site and more! No more guesses or assuming wrongly … just factual metrics of what goes on when visitors visit your web site.
- Increase Online Sales: Heat Map Tracker lets you increase visitor interaction with your site, which improves your online sales and conversions. There are a number of ways to do this and we go over a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker provides many unique features for WordPress users. Here are just some of these:
- Quick and simple to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time reading and monitor how far down your page your visitors read down to as a measure of how long your site can keep them engaged. Heat Map Tracker lets you review and analyze each and every visitor experience to see how visitors are interacting with your site or particular pages on your website.
- Unlimited session screen captures and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can spy on users on your pages for 1 day, a few weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can quickly view the top pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on the content that your visitors are more interested in. You can also see regional demographic data of your visitors and see where they are coming from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials that plugin users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what’s working (i.e. where visitors click) and what doesn’t work (where users are not clicking). For example, are visitors watching your videos? Are they clicking on images thinking that these link to somewhere else?
- Get useful information on ways to refine your landing pages, signup forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get actionable information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experimentation to improve your home page’s “first impression”, or maximize the impact of your landing page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if an element on the page should be included, changed, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze if visitors tend to click on images vs buttons vs text links, and how particular user segments interact within your website.
- Diagnose suspected website security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering great products and customer support. The product download area includes video tutorials for installing and configuring the software.
Software Price
Heat Map Tracker comes in three separate editions:
- Basic License – Single domain only. Price = $197.00 One-time.
- Professional License – Installs on up to 10 domains. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development service providers. Cost = $497.00 One-off payment.
Please Note: The price of HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. The pricing above was correct when this article was written. This may or may not be the actual price charged by the software author when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing information here:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics can give you some useful metrics on things such as how many people are finding your pages, how they are finding it and what they are doing during their visits. However, to really gain an understanding into how your site and its content is helping your visitors to connect with your digital presence, then a heat map analytics software tool can be a very practical way to do so.
We recommend getting a license of HeatMap Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to make more sales.
For full details, check out the software here: HeatMapTracker – Real-Time ClickTracking & HeatMap Tracker
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