The ability to track, monitor and view the behavior of visitors and users on your site is absolutely vital to the success of your digital business.
The management adage ”you can’t manage what you can’t measure” is as true today as always. If you don’t know what is happening when users arrive on your web pages, then how would you know what aspects of your website need to be improved?
People have looked for smart methods to track and understand what is happening since web sites were first created. From basic tracking counters, to very sophisticated analytical tools like Google Analytics and other applications which capture an exceptional level of metrics.
Understanding user behavior is important for the success of your digital marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that previous consumer behaviour is the best indicator of future behavior. More reliable, in fact, than demographics.
While the ability to see valuable reports such as how many unique web visitors are visiting your website, which pages they are landing on and leaving from, how long they are staying on your site for, keywords searched, page views, referring websites, etc …, is highly important, wouldn’t it also be excellent to be able to view exactly what visitors are clicking on, where on your pages they are staying the longest period on, what links they are clicking on, what areas of the site they are reading, and so on?
Fortunately, heat map tracking technology makes this easy. Web heat maps can be used to help pinpoint areas of a website page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heat map tracking and session replays to your collection of key online analysis tools using a simple to use and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you visually record your site visitors’ complete session and generates live heat maps that show where users click and where they are scrolling on your site.
The HeatMapTracker analytics tool also lets you see your site from your visitor’s unique point of view.
Learn more here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your users interact with your website, the more you can improve your website’s user experience. Imagine knowing the specific challenges that prevent your site visitors from fully benefiting from your site, like unclear navigation layouts, or disruptive ads. As the website owner, you can encourage your readers to complete certain actions, such as join your newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of which links on a page users are clicking, a heatmap will also reveal any clicks that visitors are making on your page, whether they are actual links or not. This is a significant difference because if a heatmap report reveals that users are clicking on an image that they imagine to be a link, but is actually not a link, you would be able to easily remedy this by adding a link to the image, or make it clear to your visitors that the image is not a link.
Heat maps, therefore, are one of the best ways to test the design of your site, measure how readable your site is and improve conversions.
Here are just some of the benefits of using HeatMapTracker to monitor visitor behavior on your website:
See Everything Users Do On Your Website
HeatMapTracker records every browsing session on your site, enabling you to record all links and buttons clicked, eye-tracking and page scrolling.
Full Control Without Limitations
The software is self-hosted, giving you no-limit session recording and pageviews.
Free Upgrades & Enhancements
There is a one-time cost to purchase the application, which then entitles you to receive free upgrades and future enhancements.
Some additional software benefits include the following:
- Improve Site Usability: By seeing how visitors experience your site, you can discover problems that prevent visitors from taking desired actions and improve user engagement.
- Stop Guessing Visitor Behavior: The screen video playbacks of your visitors’ browser sessions show you exactly what happens on your web site. Click overlays let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they hover on a particular section, how far they scroll down your site and more! No more guesses or hoping … just factual intel of what goes on when visitors visit your website.
- Increase Online Sales: HeatMap Tracker helps you increase visitor engagement with your site, which improves online sales and conversion rates. There are a number of ways to achieve this and we’ll present a few of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many features for WordPress users. Here are just a few of these:
- Quick and simple to install and implement. Ready to use in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and monitor how far down your sales pages your visitors read down to as an average of the length of time your site or content can retain their attention. HeatMap Tracker lets you review and analyze every single visitor experience to help you see how users interact with your site or certain pages on the site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can spy on users on your website for a few days, one week, a month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can quickly view the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on the content that visitors are more interested in. You can also view regional demographic data of your visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and comments plugin customers have submitted regarding the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Understand what works (i.e. where visitors click) and what’s not working (where users are not going to). For example, are users watching your videos? Are they clicking on graphic elements thinking that these are links to another section?
- Get practical data on how to improve your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” tests to improve your landing page’s “first impression”, or maximize the impact of the home page’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element could be added, edited, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Compare whether users prefer to click images versus buttons versus text links, and how particular user segments interact with your web site.
- Analyze suspected site security problems and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a well-known internet marketer with a solid reputation for delivering reliable products and support. The members area includes video tutorials for installing and configuring the software.
Software Price
Heat Map Tracker comes in 3 editions:
- Basic License – Single installation only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten domains. Price = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, browser replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing service providers. Price = $497.00 Single Payment.
Note: Current pricing for HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. The price shown above was current when this review was published. This may or may not be the actual pricing charged by the software seller when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing information here:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services like Google Analytics can provide you with very useful information on things such as how many people are arriving on your site, how they found it and what they do whilst on your web pages. However, to really gain an insight into how your web site and your content is helping your visitors to interact with your digital presence, then a heat map analytics software tool can be a great way to do this.
We recommend buying a copy of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your site’s user-experience, visitor engagement and to get more online sales.
To learn more, visit the software website: HeatMap Tracker – Live ClickTracking & HeatMap Tracking Plugin
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