The ability to understand the behavior of visitors and users on your website is absolutely vital to your online success.
The management saying ”you can’t manage what you can’t measure” is as true today as always. If you don’t know what is happening on your web site, then how would you get better results online?
People have looked for ways to track and analyze user behavior since websites were first created. From basic tracking counters, to powerful statistical tracking software like Google Analytics and other applications that provide incredible metrics.
Learning about user behaviour is very important for the success of your web site, not just because it allows you to understand what visitors are doing so you can better your results, but research also proves that previous user behavior is the most reliable predictor of future behavior. More reliable, in fact, than user demographics.
While being able to track statistical reports such as how many web visitors are landing on your web site, what pages they are entering and exiting, how long they are remaining on your site for, keywords searched, average page views, referring websites, and so on, is extremely important, wouldn’t it also be useful to be able to know precisely what users are doing, where on your pages they are navigating around in, what links they are clicking on, which parts of the content visitors are pausing to read more about, and more?
Fortunately, heatmap technology makes this easy. Website heat maps have been used to pinpoint areas on a web page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with recorded user session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that lets you visually track your site users’ entire session and generates live heat maps showing precisely where users are clicking and where they are scrolling throughout your website.
The HeatMapTracker software enables you to record every move your users make.
More info: HeatMapTracker
Benefits
The better you know how your users are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific barriers that prevent your readers from fully benefiting from your site, like unclear navigation layouts, or distracting ads. As the site owner, you can help your readers to complete certain actions, such as joining a newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can give you an idea of which links on your page users are clicking, a heat map will also display any clicks that visitors are making on your site, regardless of whether they are actual links or not. This is an important benefit because if a heat map analysis reveals that readers are clicking on a graphic element that they suppose to be a link, but happens to not be a link, you can easily fix this by linking the image to the page your visitors are trying to get to, or let your readers know that the image is not a link.
Heatmaps, therefore, can be one of the most useful ways to test your site design, assess how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behaviour on your website:
See Everything Users Do On Your Web Site
HeatMap Tracker lets you record every browsing session on your website, allowing you to see all clicks, eye-tracking and page scrolling.
Full Control With No Limitations
The software is hosted on your own server, giving you no limits on session recording and pageviews.
Lifetime Updates And Enhancements
There is a one-off cost to own the software, after which you are then entitled to receive unlimited updates and enhancements.
Some additional benefits of the Heat Map Tracker application include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your website, you can uncover problem areas that prevent visitors from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behavior: The video recordings of your visitors’ sessions allow you to observe precisely what is taking place on your web pages. Click overlays let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they choose to stay on a particular location, how far they scroll down your content and more! No more guessing or making wrong assumptions … just accurate metrics of what takes place when people visit your web site.
- Increase Website Sales: HeatMapTracker helps you increase user engagement with your site, which improves your sales and conversions. There are a number of ways to achieve this and we list a few of these in the “Tips” section further below.
Features
HeatMap Tracker offers many features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your pages visitors spend more time reading and measure how far down your sales pages your users scroll as an indicator of the length of time your website and/or sales copy can keep them interested. HeatMapTracker lets you analyze every single user session to help you understand how visitors are interacting with your site or particular pages on the website.
- Unlimited visitor screen captures and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can spy on user sessions on your site for a day, a week, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your readers care about. You can also access regional location data of your visitors and learn where they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and comments that users have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Learn what works (i.e. where users click) and what doesn’t work (where users are not clicking). For example, are people engaging with your videos? Are they clicking on images believing that these are links to another section?
- Get practical data on how to improve your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get practical information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of your home page’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify if an element on your page could be added, redesigned, or removed.
- Produce “before” and “after” case studies for web-related services.
- Test if visitors prefer to click images versus buttons vs text links, and how particular user segments engage with your web site.
- Diagnose potential site security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing great products and product support. The members area includes video tutorials for installing and configuring the software.
Software Pricing
HeatMapTracker comes in three versions:
- Basic License – Single use only. Price = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to 10 domains. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Price = $497.00 One-time.
Note: The cost of purchasing this product depends on whether there are any promotions or limited-time special offers. Presently, the product is selling for the prices shown above. This may not be the actual price set by the software developer when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing here:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics can give you some good data on things such as the number of people visiting your pages, how they found it and what they do during their visits. However, if you want to truly gain an understanding into how your site and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics application can be very practical.
We recommend that you consider getting a copy of HeatMapTracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, visitor engagement and to get more online sales.
For more information, check out the software here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracker
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