Being able to track and see visitor behavior is extremely important to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as it has ever been. If you don’t know what is happening on your web pages, then how would you know what areas need improving?
Business owners have looked for ways to track and analyze what visitors are doing on their sites since web sites first appeared. From simple counters that track how many people have viewed your page, to powerful and sophisticated statistical tracking tools like Google Analytics which provide granular key data.
Measuring visitor behaviour is vitally important for a successful marketing strategy, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that previous user behaviour is the most reliable predictor of future behavior. Better, in fact, than user demographics.
Although the ability to understand key metrics like how many web visitors are arriving on your site, what pages they are landing on and leaving from, how long they are remaining on your site for, keywords searched, page views, referring web sites, etc …, is vitally essential, wouldn’t it be great to be able to know exactly what users are clicking on, where on your pages they are visiting the longest for, what hyperlinks they are clicking on, what areas of the site visitors are reading, and so on?
Fortunately, heat map tracking technology makes this possible. Website heat maps are used for displaying areas of a website page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay software.
If you own a WordPress website or blog, then you can easily add heat map tracking with session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other web programs) and that lets you visually record your website visitors’ every movement and generates instant heatmaps showing where users click and where they scroll on your pages.
HeatMapTracker application allows you to record every move your users make.
More info: HeatMap Tracker
Benefits
The better you know how your users are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully benefiting from your website, like confusing site navigation layouts, or distracting design elements. As a site owner, you can guide your users to perform certain actions, such as joining a newsletter or clicking on certain links.
Although Google Analytics has an overlay feature which can show you what links on your web page users are clicking, a heatmap can also display any clicks that users make on your page, whether these are links or not. This is a significant benefit because if a heatmap report helps you discover that users are clicking on a graphic element that they suppose to be a link, but is actually not a link, you can easily edit this by linking the image to the destination URL your visitors are trying to get to, or make it clear to your users that the image is not a hyperlink.
In short, heatmaps are one of the best ways to test the design of your website, assess how navigatable your site is and improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track visitor behavior on your website:
Record Everything Users Do On Your Website
HeatMapTracker captures every user browsing session on your website, enabling you to observe all clicks, eye-tracking and scrolls.
Complete Control Without Limitations
The script allows you to self-host the technology, giving you unrestricted session recording and pageviews.
Lifetime Updates & Enhancements
There is a one-off cost to own the script, which then entitles you to receive unlimited updates and new features for life.
Some additional script benefits include:
- Improve User Experience: By seeing how visitors experience your website, you can spot issues that prevent users from taking desired actions and reach your site goals.
- Stop Guessing Visitor Behavior: The screen video recordings of your users’ browsing sessions show you exactly what happens on your web site. Overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they choose to stay on a particular spot, how fast they navigate down your content and more! No more guessing or hoping … just real evidence of what takes place when visitors visit your web site.
- Increase Online Sales: HeatMap Tracker helps you increase visitor interaction with your business, which improves online sales and conversion rates. There are a number of ways to do this and we discuss a few of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker includes many great features for WordPress users. Here are just a few of these:
- Fast and simple to install and set up. Ready to go in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and observe how far down your product pages your visitors scroll as an indicator of how long your site can keep them engaged. HeatMap Tracker lets you review and analyze each and every user experience to help you understand how visitors are interacting with your website or particular pages on the site.
- Unlimited session recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can record user sessions on your pages for a few days, a week or two, a month, or even more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for all projects. You can quickly see which pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving pages that users care about. You can also access regional demographics of all visitors and learn which part of the world they are visiting from.
Additional features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials plugin customers have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use HeatMap Tracker on your site to improve your results:
- Learn what’s working (i.e. where users are clicking) and what doesn’t work (where visitors are not clicking). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that these are links to another section?
- Get insights on ways to improve your landing pages, signup forms, checkout processes, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” tests to improve your site’s “first impression”, or optimize the impact of the home page’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify whether any content should be inserted, edited, or taken out.
- Produce “before” and “after” case studies for digital marketing services.
- Compare if visitors prefer to click images versus buttons versus text links, and how specific user segments interact within your website.
- Troubleshoot potential website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering exceptional products and product support. The members area contains video tutorials for installing and setting up the software.
Product Pricing
HeatMap Tracker comes in three versions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to 10 domains. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital service providers. Price = $497.00 One-off payment.
Note: The price of Heat Map Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing shown above was current when this review was published. This may or may not be the actual pricing set by the software developer when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing details here:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can give you some good information on things such as how many people are arriving on your pages, how they are finding it and what they do during their visits. However, if you want to really gain deep knowledge into how your website and its content is being used by your visitors to connect with your business online, then a heat map analytics software application can be extremely useful.
We suggest getting a copy of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for increasing your sales of your products or services.
For complete details, visit the software website: HeatMap Tracker – Real-Time Click-Tracking & Heat Map Tracker
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