Being able to track the behavior of visitors and users on your site is absolutely vital to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is going on on your web pages, then how will you know what needs to be improved?
Business owners have been looking for ways to track and understand user behavior since websites first appeared. From basic tracking counters, to very sophisticated analytical software like Google Analytics that can record and display detailed key metrics.
Understanding visitor behavior is very important for a successful digital presence, not just because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that past visitor behaviour is the most reliable predictor of future behaviour. It’s an even more more reliable predictor in fact, than visitor demographics.
While being able to analyze statistical reports such as how many visitors are visiting your website, which pages they are arriving on and departing from, how long they are remaining on your website for, keyword searches, unique page views, referring pages, and so on, is extremely useful, wouldn’t it be useful to track precisely what users are doing, where on your site they are staying the longest for, which hyperlinks they are clicking on, what parts of your page visitors are mostly interested in, and more?
Fortunately, heatmap tracking technology makes this easy. Website heat maps are used to review areas on a web page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of statistical software and session replay software.
If you own a WordPress website, then you can easily add heat map tracking and video session replays to your collection of key web site analysis tools with a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that works with WordPress and that lets you track your site users’ complete journey and creates instant heat maps showing exactly where users are clicking and where they scroll on your web pages.
HeatMapTracker application also enables you to see your site from your visitor’s unique perspective.
For more details, visit the script site here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users engage with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your prospects from fully accessing your site, like confusing navigation layouts, or disruptive ads. As a website owner, you can help your users to perform certain actions, such as sign up to a newsletter or clicking on certain links.
Although Google Analytics has an overlay feature that can show you which links on a web page users are clicking, a heat map can also show you any clicks that visitors make on your site, whether these are actual links or not. This is a significant benefit because if a heat map analysis helps you discover that visitors are clicking on an image that they suppose to be a link, but turns out not to be a hyperlinked image, you could easily fix this by adding a link to the image, or let your readers know that the image is not linked.
In short, heatmaps can be one of the most useful methods to test your site design, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor visitor behavior on your web site:
Monitor Everything Users Do On Your Web Pages
HeatMapTracker records every browsing session on your website, allowing you to see all clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The script is hosted on your server, giving you unrestricted session recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-time cost to own the application, after which you are then entitled to receive free updates and enhancements.
Some additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your website, you can identify challenges preventing visitors from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing Visitor Behavior: The screen video playbacks of your visitors’ sessions let you know precisely what happens on your site. Screen overlays let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they stay in a particular area, how far and quickly they travel down your pages and more! No more guessing or assuming wrongly … just accurate information of what goes on when users explore your web site.
- Increase Online Sales: HeatMap Tracker lets you improve visitor engagement with your business, which improves sales and conversions. There are many ways to do this and we present a few of these in the “Tips” section further below.
Software Features
HeatMapTracker offers many great features for web site owners. Here are just a few of these:
- Quick and simple to install and configure. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors spend more time reading and see how far down your page your users scroll down to as an average of the length of time your site or content can engage them for. HeatMap Tracker lets you review and analyze every single user session to help you understand how users are interacting with your website or particular pages on your site.
- Unlimited session recording and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can spy on visitor sessions on your web pages for a day, a few weeks, one month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that your users are more interested in. You can also access regional demographic data of all visitors and learn where they are visiting from.
Additional features:
The chart below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and comments that plugin users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Understand what’s working (i.e. where visitors are clicking) and what’s not working (where users aren’t clicking). For example, are users engaging with your videos? Are they clicking on graphic elements believing that they link to another area of your site?
- Get practical information on ways to refine your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” tests to improve your landing page’s “first impression”, or maximize the impact of the home page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether a page element could be inserted, reworked, or taken out.
- Create “before” and “after” case studies for online marketing services.
- Analyze if users prefer to click images vs buttons versus text links, and how particular user segments engage within your website.
- Confirm confirmed site security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly respected online marketer with a solid reputation for delivering robust products and customer support. The member download area includes video instructions for installing and configuring the software.
Software Pricing
Heat Map Tracker comes in 3 editions:
- Basic (Single) License – Single license only. Cost = $197.00 One-off payment.
- Professional License – Use on up to 10 sites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, browser session replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web marketing agencies. Cost = $497.00 One-time.
Note: Current pricing for the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time special offers. The price shown above was correct at the time this content was written. This may not be the actual pricing charged by the plugin author when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services such as Google Analytics can provide you with good information on things such as the number of people coming to your site, how they found it and what they do during their visits. However, to really gain an insight into how your site and your content is helping your visitors to engage with your business online, then a heat map analytics software tool can be a great way to do this.
We recommend purchasing a license of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to make more online sales.
To learn more, check out the software here: HeatMap Tracker – Live ClickTracking & HeatMap Tracking Plugin
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