The ability to track, monitor and understand visitor behavior is absolutely important to the success of your business online.
The management adage “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening when visitors arrive on your web site, then how would you know what aspects of your web site need to be improved?
Businesses have been looking for ways to track and understand what is happening since web sites first appeared. From basic counters that track visitor numbers, to very powerful and sophisticated analytical tools like Google Analytics and other applications that can capture very detailed key metrics.
Knowing user behaviour is very important for a successful digital business, not only because it enables you to understand what visitors are doing so you can better your results, but research also proves that previous consumer behavior is the best indicator of future behavior. More reliable, in fact, than knowing user demographics.
Although being able to see key data like how many unique web visitors are landing on your web site, what pages they are landing on and leaving from, how long they are remaining on your site for, what terms are being searched for, page views, referring pages, and so on, is extremely useful, wouldn’t it also be useful to be able to track precisely what visitors are clicking on, where they are staying the longest time on, what hyperlinks they are clicking on, which areas of the content visitors are pausing on, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Web heatmaps have been used to review areas of a web page that visitors scan most frequently. Web heat maps can also be integrated with other forms of statistical software and session replay software.
If you use WordPress, then you can easily add heat map tracking and session replays to your collection of key site analysis tools with an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress and that visually tracks your website users’ complete journey and generates live heatmaps showing exactly where they click and where they are scrolling throughout your pages.
HeatMapTracker software enables you to see your site from your visitor’s unique point of view.
For more details, visit the script site here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more you know how your visitors engage with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully engaging with your website, such as confusing navigation elements, or distracting banner ads. As a website owner, you can help your site visitors to complete certain actions, such as signing up to a newsletter or clicking on specific links.
While Google Analytics has an overlay feature that can give you an idea of which links on a page users are clicking, a heatmap can display any clicks that visitors make on your site, whether they are actual links or not. This is important because if a heatmap analysis helps you discover that users are clicking on a graphic element which they think is a link, but happens to not be a hyperlinked image, you can easily remedy this by linking the image to the destination your visitors are trying to get to, or let your readers know that the image is just a design element.
Heatmaps, therefore, can be one of the best methods to test your site design, see how readable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor user behaviour on your site:
Observe Everything Visitors Are Doing On Your Website
HeatMapTracker captures every visitor session on your web site, enabling you to record all clicks, eye-tracking and scrolls.
Full Control With No Restrictions
The script is hosted on your own server, giving you no restrictions on recordings and playbacks.
Free Updates And Enhancements
There is a one-time cost to purchase the script, which then entitles you to receive free updates and all future enhancements.
Additional benefits of the script include:
- Improve User Experience: By seeing how visitors experience your site, you can uncover difficulties that prevent users from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing User Behavior: The screen video playbacks of your users’ browsing sessions reveal exactly what takes place on your web pages. Screen overlays let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they browse in a particular area, how far they scroll down your content and more! No more guessing or hoping … just pure evidence of what goes on when users navigate around your website.
- Increase Online Sales: HeatMapTracker helps you improve visitor interaction with your business, which improves online sales and conversion rates. There are a number of ways to do this and we go over a number of these in the “Tips” section later in this review.
Features
HeatMapTracker provides many unique features for site owners. Here are just some of these:
- Fast and simple to install and set up. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time on and monitor how far down your sales pages your users scroll down to as an indicator of the length of time your website and/or sales copy can retain their attention. HeatMapTracker lets you review and analyze each and every user action to see how users interact with your website or some pages on the website.
- Unlimited session recording and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can spy on user sessions on your pages for a few days, a couple of weeks, a month, or more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all recorded user sessions the heat map analytics software has recorded for all projects. You can quickly see the top pages your readers are moving towards and how they are interacting with each page’s content, allowing you to spend more time on the content that visitors are more interested in. You can also see regional demographic data of all visitors and learn which part of the world they are coming from.
Additional features:
The table below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and comments that plugin customers have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Understand what works (i.e. where users click) and what doesn’t work (where users are not going to). For example, are users watching your videos? Are they clicking on images thinking that these may be links to another section?
- Get ideas on ways to optimize your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” experiments to improve your home page’s “first impression”, or optimize the impact of the home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on the page could be inserted, edited, or deleted.
- Produce “before” and “after” comparison reports for digital marketing services.
- Analyze if visitors prefer to click images vs buttons versus text links, and how particular user segments engage with your website.
- Confirm confirmed website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected internet marketer with a solid reputation for delivering robust product quality and support. The member download area contains video tutorials for installing and configuring the software.
Product Pricing
HeatMapTracker comes in 3 versions:
- Basic (Single) License – Single use only. Price = $197.00 One-time.
- Professional (Multiple) License – Installs on up to ten sites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web development service providers. Cost = $497.00 One-time.
Please Note: The price of the product depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin retails for the pricing shown above. This may not be the actual pricing set by the plugin developer when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services such as Google Analytics can provide important information on things such as how many people are finding your website, how they are finding it and what they are doing whilst visiting your website. However, to truly gain a real-time understanding into how your website and its content is being used by your visitors to connect with your digital presence, then a heat map analytics software tool can be a very practical way to do this.
We suggest getting a copy of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your website’s user-experience, visitor engagement and to get more sales of your products or services.
For complete details, check out the software here: Heat Map Tracker – Real-Time ClickTracking And HeatMap Tracker
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