The ability to track visitor behavior is absolutely vital to the success of your business online.
The adage ”you can’t manage what you can’t measure” is as important today as ever. If you don’t know what is happening when users arrive on your site, then how can you know what areas need improving?
Businesses have looked for ways to track and understand what visitors are doing on their web-sites since websites first appeared. From simple tracking counters, to very powerful statistical tracking tools like Google Analytics that track and display incredibly detailed key information.
Analyzing visitor behavior is very important for a successful business, not just because it enables you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that previous visitor behaviour is the best indicator of future behavior. It’s a more reliable indicator in fact, than knowing demographics.
While being able to analyze statistical information like the number of unique web visitors are checking out your website, which pages they are arriving on and departing from, how long they are staying on your website for, keywords searched, unique page views, referring sites, and so on, is vitally essential, wouldn’t it also be great to be able to know exactly what visitors are doing, where they are navigating around in, which links they are clicking on, what areas of your site visitors are browsing, and more?
Fortunately, heatmap technology makes this possible. Website heat maps can be used to pinpoint areas on a website page that online visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking and recorded session replays to your collection of key site analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your web site visitors’ complete journey and creates live heat maps that show where users are clicking and where they scroll on your web site.
HeatMapTracker software lets you record every click your users make.
More info: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your visitors are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific issues that are preventing your users from fully engaging with your site, like unclear site navigation elements, or distracting ads. As a site owner, you can guide your site visitors to complete certain actions, such as join your newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature that can give you an idea of what links on your page are being clicked, a heat map can also display any clicks that users make on your page, regardless of whether these are actual links or not. This is important because if a heatmap analysis reveals that visitors are clicking on a graphic element which they think is a link, but happens to not be a hyperlinked image, you could easily remedy this by linking the image to the destination your visitors are trying to get to, or let your readers know that the image is just a visual element.
Heatmaps, therefore, can be one of the most useful ways to test your site design, see how navigatable your site is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to track user behaviour on your web site:
See Everything Users Are Doing On Your Website
HeatMap Tracker captures every visitor movement on your site, enabling you to capture all which page elements are being clicked, eye-tracking and page scrolling.
Complete Control With No Restrictions
The software allows you to self-host the technology, giving you unlimited session recording and playbacks.
Lifetime Updates & Enhancements
There is a one-off investment to own the script, which then entitles you to receive unlimited application upgrades and enhancements for free.
Additional benefits of the Heat Map Tracker application include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your website, you can identify problems that prevent visitors from taking desired actions and correct these.
- No More Guessing User Behavior: The screen video recordings of your users’ sessions allow you to observe exactly what is happening on your website. Heat Maps let you see exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they stay in a particular spot, how far they scroll down your site and more! No more guessing or assuming wrongly … just accurate metrics of what happens when people visit your site.
- Increase Online Sales: Heat Map Tracker lets you improve visitor engagement with your site, which increases your online sales and conversions. There are a number of ways to achieve this and we’ll discuss several of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many unique features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors spend more time view and see how far down your page your visitors scroll as an average of the length of time your website and/or sales copy can engage them for. HeatMapTracker lets you study every single visitor session to help you see how users are interacting with your website or some pages on the site.
- Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can measure visitors on your pages for 1 day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that your visitors are more interested in. You can also access regional demographic data of all visitors and learn which part of the world they are visiting from.
Additional software features:
The image below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your business:
- Learn what works (i.e. where users click) and what’s not working (where users are not clicking). For example, are people engaging with your videos? Are they clicking on images thinking that these lead to another location?
- Get ideas on ways to refine your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” experiments to improve your website’s visitor impact, or maximize the impact of the site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if an element on the page needs to be added, edited, or deleted.
- Create “before” and “after” case studies for web services.
- Compare whether visitors prefer to click on images vs buttons vs text links, and how particular user segments interact with your site.
- Investigate confirmed website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering exceptional products and support. The members area contains video instructions for installing and configuring the software.
Product Licensing Pricing
HeatMap Tracker is available in three versions:
- Basic License – Single domain only. Price = $197.00 Single Payment.
- Professional License – Allows you to install on up to ten sites. Price = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heat maps, session replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development service providers. Price = $497.00 One-time.
Note: Pricing for the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the plugin retails for the prices shown above. This may or may not be the actual price charged by the product developer when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price here:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics can give you some good metrics on things such as how many people are finding your website, how they find it and what they do during their visits. However, to truly gain an understanding into how your web site and your content is helping your visitors to interact with your business online, then a heatmap analytics tool can be a very practical way to do this.
We recommend that you consider purchasing a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and for increasing sales of your products or services.
For more information, check out the software here: HeatMap Tracker – Real-Time ClickTracking & HeatMap Tracking Software
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