The ability to track, monitor and understand the behavior of visitors on your website is very important to your online success.
The old business management adage “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is going on on your site, how will you improve your online results?
Website users have been searching for accurate tools to track and understand visitor behaviour since web sites first appeared. From simple counters that track visitor numbers, to very powerful and sophisticated statistical tracking tools like Google Analytics that deliver incredibly rich key metrics.
Tracking user behavior is vitally important for the success of your website, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that past consumer behaviour is the best predictor of future behaviour. Better, in fact, than knowing consumer demographics.
Although the ability to analyze statistical reports like how many web visitors are exploring your site, which pages they are arriving on and departing from, how long they are staying on your site for, what keywords people are searching for, average page views, referring pages, etc …, is highly essential, wouldn’t it be excellent to track precisely what visitors are doing, where they are staying the longest for, which links they are clicking on, what areas of the page visitors are mostly interested in, and more?
Fortunately, heat map technology makes this possible. Website heat maps can be used to analyze areas in a web site page that visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay software.
If you own a WordPress-powered site, then it’s easy to add heat map tracking with session replays to your arsenal of key business analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you record your website visitors’ complete journey and creates instant heat maps that show precisely where they are clicking and where they scroll throughout your web site.
HeatMapTracker application lets you capture every move your users make.
Go here to learn more: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your readers are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your users from fully benefiting from your site, like unclear site navigation elements, or disruptive adverts. As a website owner, you can guide your users to perform certain actions, such as joining your newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can give you an idea of what links on a page users are clicking, a heatmap can also display any clicks that users make on your site, regardless of whether they are links or not. This is important because if a heat map analysis reveals that visitors are clicking on an image that they imagine to be a link, but is actually not a link, you would be able to quickly edit this by linking the image to the destination your readers are trying to get to, or make it clear to your visitors that the image is not linked.
In short, heatmaps are one of the most useful methods to test your site design, assess how readable your site is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behavior on your web site:
Monitor Everything Users Do On Your Website
HeatMapTracker lets you record every browsing session on your site, allowing you to see all clicks, eye-tracking and page scrolls.
Complete Control Without Restrictions
The application is self-hosted, giving you unrestricted user recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-off investment to purchase the script, which entitles you to receive free updates and all future enhancements.
Some additional benefits of the HeatMap Tracker application include:
- Improve User Experience: By seeing how visitors navigate your site, you can uncover obstacles that prevent users from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behavior: The video playbacks of your users’ sessions show you precisely what happens on your site. Overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they stay on a particular area, how far they navigate down your site and more! No more guessing or assuming wrongly … just accurate evidence of what takes place when users come to your site.
- Increase Website Sales: HeatMapTracker lets you improve user interaction with your business, which creates better sales and conversions. There are a number of ways to do this and we’ll present some of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker offers many features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time reading and see how far down your product pages your visitors read down to as an average of how long your content can keep them engaged. The software lets you study every single visitor session to help you learn how visitors interact with your site or certain pages on the web site.
- Unlimited visitor recording and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can measure users on your pages for a few days, a week or two, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that users care about. You can also review regional demographic data of all visitors and learn which part of the world they are coming from.
Additional software features:
The chart below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and comments that customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what’s working (i.e. where people are clicking) and what’s not working (where people are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that they may link to somewhere else?
- Get ideas on how to improve your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” experiments to improve your website’s “first impression”, or optimize the impact of the home page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify whether a page element needs to be inserted, rearranged, or removed.
- Create “before” and “after” comparison reports for digital services.
- Compare whether visitors prefer to click images versus buttons versus text links, and how particular user segments interact within your website.
- Diagnose suspected website security exploits or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly recognized online marketer with a solid reputation for providing exceptional products and support. The member download area contains video tutorials for installing and setting up the software.
Software Pricing
HeatMapTracker comes in 3 separate versions:
- Basic (Single) License – Single use only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to use on up to ten sites. Price = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for web development agencies. Price = $497.00 Single Payment.
Note: The price of the product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software is selling for the amounts shown above. This may or may not be the actual price set by the software developer when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing here:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services such as Google Analytics can give you some great information on things such as the number of people visiting your pages, how they are finding it and what they are doing whilst visiting your site. However, to truly gain a deep understanding into how your web site and your content is being used by your visitors to connect with your digital presence, then a heat map analytics software tool can be a great way to do so.
We recommend buying a license of HeatMap Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to increase your sales.
For full details, visit the software website: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Software
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