The ability to track, monitor and view the behavior of visitors and users on your website is most important to your online success.
The old management adage ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is going on on your web site, how will you get better results online?
Businesses have looked for practical ways to track and analyze what is happening since websites were first invented. From simple counters that track how many people have viewed your site, to sophisticated and powerful statistical tracking software like Google Analytics which can record incredibly detailed key metrics.
Tracking visitor behavior is very important for the success of your website, not only because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been proven over and over that past consumer behavior is the most reliable predictor of future behavior. It’s an even better indicator, in fact, than user demographics.
While the ability to understand key metrics such as how many unique web visitors are coming to your site, which pages they are landing on and leaving from, how long they are remaining on your website for, which terms people are searching for, page views, referring web sites, etc …, is vitally essential, wouldn’t it also be useful to be able to view exactly what users are doing, where they are navigating through, which hyperlinks they are clicking on, what areas of your content visitors are reading, and so on?
Fortunately, heat map technology makes this possible. Website heatmaps can be used to review areas in a web page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress (and other web applications) and that visually tracks your website users’ every movement and creates live heat maps showing exactly where they click and where they are scrolling throughout your web site.
The HeatMapTracker application also lets you see your site from your visitor’s unique perspective.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your visitors are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the exact barriers that have been preventing your site visitors from fully benefiting from your site, like confusing navigation layouts, or distracting design elements. As the site owner, you can guide your visitors to perform certain actions, such as joining a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of what links on your page users are clicking, a heatmap will reveal any clicks that visitors are making on your site, regardless of whether they are links or not. This is important because if a heat map report reveals that readers are clicking on a graphic element which they imagine to be a link, but happens to not be a hyperlinked image, you could easily remedy this by adding a link to the image, or let your readers know that the image is just a graphic.
In short, heatmaps are one of the best ways to test the design of your website, see how readable your content is and improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to track visitor behavior on your website:
Observe Everything Users Do On Your Site
HeatMapTracker captures every browsing session on your site, enabling you to capture all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control With No Limitations
The software allows you to self-host the technology, giving you no-limit session recordings and playbacks.
Free Updates & Enhancements
There is a one-time cost to purchase the software, which entitles you to receive lifetime updates and future enhancements.
Additional software benefits include:
- Improve Your Marketing: By seeing how visitors navigate your web site, you can discover obstacles that prevent visitors from taking desired actions and improve user engagement.
- Stop Guessing User Behavior: The video playbacks of your users’ browsing sessions show you precisely what is taking place on your site. Overlays let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they stay in a particular spot, how far and quickly they navigate down your site and more! No more guesses or making wrong assumptions … just real metrics of what goes on when visitors visit your web site.
- Increase User Engagement: HeatMap Tracker lets you improve visitor engagement with your site, which improves sales and conversions. There are a number of ways to do this and we present a number of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many great features for web site owners. Here are just some of these:
- Quick and simple to install and set up. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and measure how far down the page your users read down to as an indicator of how long your content can keep them engaged. Heat Map Tracker lets you analyze every single user action to help you understand how they are interacting with your site or specific pages on the web site.
- Unlimited visitor screen captures and browser session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can spy on visitors on your web pages for a few days, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your visitors are moving towards and how they interact with the content on each page, allowing you to spend more time on improving content that visitors care about. You can also view regional demographics of all visitors and learn where they are coming from.
Additional features:
The image below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and comments plugin customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Learn what works (i.e. where users click) and what’s not working (where users are not clicking). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that they may be linking to another destination?
- Get ideas on how to improve your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” testing to improve your site’s visitor impact, or maximize the impact of your landing page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether a section of your content should be inserted, edited, or taken out.
- Create “before” and “after” case studies for digital services.
- Analyze whether visitors tend to click on images versus buttons versus text links, and how specific user segments engage within your web site.
- Investigate potential website security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly respected online marketer with a solid reputation for delivering robust products and customer support. The members area contains video tutorials for installing and setting up the software.
Software Cost
Heat Map Tracker comes in three separate editions:
- Basic (Single) License – Single use only. Price = $197.00 One-time.
- Professional License – Use on up to 10 domains. Price = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, browser session replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital marketing agencies. Cost = $497.00 One-off payment.
Note: The cost of purchasing the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time special offers. The price shown above was current at the time this article was written. This may or may not be the actual pricing charged by the software seller when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can give you some useful information on things such as how many people are finding your site, how they found it and what they are doing whilst on your site. However, if you want to truly gain deep knowledge into how your site and its content is being used by your visitors to interact with your digital presence, then a heat map analytics tool can be extremely practical.
We recommend that you consider purchasing a copy of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and for increasing sales.
For complete details, visit the software website: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracking Software
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