The ability to track the behavior of visitors on your web site is very important to your online success.
The old business adage “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is happening when visitors arrive on your web pages, how will you improve your results online?
Website users have looked for ways to track and understand what users are doing in their internet sites since websites first appeared. From simple tracking counters, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications which can record incredibly rich measurements.
Measuring visitor behavior is very important for a successful digital business, not only because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that past visitor behavior is the best indicator of future behaviour. It’s a more reliable predictor in fact, than visitor demographics.
Although being able to see valuable reports like how many visitors are coming to your web site, which pages they are landing on and leaving from, how long they are remaining on your site for, which keywords are being searched for, page views, referring web sites, etc …, is vitally important, wouldn’t it also be great to be able to know precisely what visitors are doing, where they are visiting the longest time on, what hyperlinks they are clicking on, what parts of your content they are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this possible. Web heatmaps are used to locate areas on a web page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of statistical software and session replay software.
If you own a WordPress web site, then it’s easy to add heatmap tracking and recorded session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually records your site users’ complete journey and creates live heat maps showing precisely where users are clicking and where they scroll throughout your site.
HeatMapTracker application also allows you to look over the shoulders of every person who comes to your web site.
Learn more here: HeatMapTracker
Benefits
The better you know how your users interact with your site, the more you can improve your site’s user experience. Imagine knowing the specific challenges that have been preventing your site visitors from fully accessing your website, such as unclear site navigation elements, or distracting ads. As the site owner, you can encourage your readers to perform certain actions, such as join a newsletter or click on specific links.
Although Google Analytics has an overlay feature which can give you an idea of which links on a page visitors are clicking, a heatmap can also show you any clicks that users make on your site, whether they are actual links or not. This is an important benefit because if a heatmap report helps you discover that readers are clicking on an image which they suppose to be a link, but happens to not be a hyperlinked image, you could easily edit this by linking the image to the destination URL your visitors are trying to get to, or make it clear to your visitors that the image is just a graphic.
Heatmaps, therefore, are one of the best ways to test your site design, see how readable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track visitor behavior on your site:
Record Everything Users Do On Your Web Pages
The application creates a screen video of every user browsing movement on your site, enabling you to record all links and buttons clicked, eye-tracking and page scrolling.
Complete Control Without Limitations
The application allows you to self-host the technology, giving you no restrictions on session recording and pageviews.
Free Updates And Enhancements
There is a one-off investment to purchase the HeatMapTracker application, which then entitles you to receive unlimited upgrades and future enhancements for free.
Additional benefits of the Heat Map Tracker script include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your website, you can identify problem areas preventing users from taking desired actions and improve your sales process.
- No More Guessing User Behavior: The video playbacks of your users’ browser sessions show you precisely what is taking place on your web site. Heatmaps let you see exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they choose to stay in a specific section, how far and quickly they travel down your content and more! No more guessing or assuming wrongly … just factual information of what happens when people explore your web pages.
- Increase Website Sales: HeatMap Tracker helps you improve visitor interaction with your business, which creates better sales and conversion rates. There are a number of ways to achieve this and we go over a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker offers many features for site owners. Here are just some of these:
- Fast and easy to install and configure. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your content visitors spend more time on and measure how far down the page your users scroll as a measure of how long your content can engage them for. HeatMapTracker lets you analyze every single user session to see how visitors are interacting with your website or some pages on the web site.
- Unlimited visitor screen captures and browser session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can record visitor sessions on your site for a day, a week, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving content that your readers are more interested in. You can also access regional demographics of all visitors and learn where they are visiting from.
Additional software features:
The table below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:
- Discover what’s working (i.e. where visitors click) and what doesn’t work (where people are not going to). For example, are users watching your videos? Are they clicking on images believing that these may link to another location?
- Get useful information on ways to improve your landing pages, sign-up forms, memberships, navigation, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” testing to improve your site’s visitor impact, or maximize the impact of your website’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify if any section of the content should be inserted, rearranged, or removed.
- Create “before” and “after” case studies for digital marketing services.
- Test whether users tend to click images versus buttons vs text links, and how specific user segments interact within your web site.
- Review potential site security weaknesses and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing great products and product support. The member download area includes video tutorials for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in 3 different editions:
- Basic License – Single installation only. Price = $197.00 One-time.
- Professional (Multiple) License – Installs on up to ten sites. Price = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, browser replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Price = $497.00 Single Payment.
Please Note: Pricing for the Heat Map Tracker software depends on whether there are any promotions or limited-time specials being offered. When we last checked, the product retails for the prices shown above. This may not be the actual price charged by the software seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services such as Google Analytics can provide great information on things such as the number of people coming to your site, how they found it and what they do during their visits. However, to truly gain an insight into how your web site and your content is helping your visitors to engage with your business online, then a heatmap analytics tool can be very practical.
We recommend that you consider buying a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, visitor engagement and for increasing web sales.
For more information, visit the software website here: HeatMap Tracker – Real-Time ClickTracking And HeatMap Tracking Software
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