The ability to track and monitor visitor behavior is most important to the success of your digital business.
The old adage ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is going on on your website, how will you improve your results?
Business owners have been looking for useful tools to track and understand user behavior since websites first appeared. From basic tracking counters, to very powerful and sophisticated statistical tracking tools like Google Analytics and other applications that track very granular information.
Tracking user behavior is important for a successful digital marketing strategy, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that previous consumer behaviour is the best indicator of future behaviour. More reliable, in fact, than knowing consumer demographics.
While the ability to analyze valuable information such as how many visitors are arriving on your site, which pages they are landing on and leaving from, how long they are remaining on your website for, which terms people are searching for, page views, referring web sites, and so on, is highly essential, wouldn’t it be excellent to track exactly what visitors are doing, where they are staying the longest time on, which links they are clicking on, what areas of the page visitors are most intrigued about, and more?
Fortunately, heat map technology makes this easy and possible. Web heatmaps have been used to locate areas in a web page that web visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytic software and session replay tools.
If you own a WordPress-powered website, then it’s easy to add heatmap tracking and video session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress and that visually tracks your web site visitors’ movements and generates instant heatmaps that show precisely where users click and where they scroll on your web site.
The HeatMapTracker analytics tool allows you to see your site from your visitor’s perspective.
Learn more here: HeatMap Tracker
Benefits
The more accurate data you have about how your visitors are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your users from fully engaging with your site, such as unclear site navigation elements, or disruptive design elements. As a site owner, you can help your site visitors to complete certain actions, such as joining your newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature which can show you what links on your page visitors are clicking, a heat map can reveal any clicks that visitors make on your site, regardless of whether they are actual links or not. This is important because if a heatmap analysis reveals that visitors are clicking on a graphic element which they imagine to be a link, but turns out not to be a hyperlinked image, you can quickly fix this by linking the image to the destination your users are trying to get to, or let your users know that the image is not a hyperlink.
In short, heatmaps can be one of the most useful methods to test the design of your website, assess how navigatable your site is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to track visitor behaviour on your site:
Capture Everything Users Are Doing On Your Web Site
The software lets you record every browsing movement on your site, allowing you to see all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control With No Limitations
The application allows you to self-host the technology, giving you no restrictions on user recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time investment to buy the script, which then entitles you to receive unlimited software upgrades and new features for free.
Additional software benefits include:
- Improve Your Marketing: By seeing how visitors use your site, you can spot problems that prevent visitors from progressing to the end of your sales funnel and reach your site goals.
- No More Guessing Visitor Behaviour: The screen video recordings of your visitors’ browser sessions let you know exactly what happens on your web pages. Overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they browse on a specific area, how quickly they travel down your content and more! No more guesses or hoping … just pure intel of what goes on when visitors visit your website.
- Increase User Engagement: HeatMap Tracker helps you improve user interaction with your site, which improves your online sales and conversions. There are many ways to achieve this and we go over a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your content visitors spend more time view and observe how far down the page your visitors scroll down to as a benchmark of the length of time your site or content can keep them engaged. HeatMap Tracker lets you review and analyze every single visitor experience to help you see how they interact with your site or particular pages on the website.
- Unlimited visitor recording and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can spy on visitors on your site for a day, a week, one month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total recorded user sessions the heat map analytics software has recorded for all projects. You can easily see the top pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your readers are more interested in. You can also see regional demographics of all visitors and see where they are visiting from.
Additional software features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials that plugin users have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your business:
- Understand what works (i.e. where people click) and what doesn’t work (where users are not clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that they lead to somewhere else?
- Get useful information on how to improve your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” testing to improve your website’s “first impression”, or maximize the impact of the landing page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify whether an element on the page should be included, reworked, or deleted.
- Create “before” and “after” case studies for web services.
- Test if visitors prefer to click images vs buttons vs text links, and how particular user segments engage with your website.
- Confirm confirmed site security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a respected online marketer with a solid reputation for delivering great product quality and support. The members area includes video tutorials for installing and configuring the software.
Software Cost
HeatMap Tracker is available in three editions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-off payment.
- Professional License – Use on up to ten sites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development service providers. Price = $497.00 Single Payment.
Please Note: The price of the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin is selling for the pricing shown above. This may or may not be the actual price charged by the product author when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics provide very useful metrics on things such as how many people are arriving on your pages, how they are finding it and what they are doing during their visits. However, if you want to really gain an insight into how your web site and your content is being used by your visitors to engage with your business online, then a heatmap analytics application can be a very practical way to do so.
We recommend getting a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to generate more online sales.
For more information, check out the software here: Heat Map Tracker – Live ClickTracking & Heat Map Tracking Software
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