Being able to track the behavior of visitors on your website is absolutely vital to the success of your business online.
The old business adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your web site, how will you improve your online results?
Website users have been searching for ways to track and analyze user behaviour since websites were first invented. From simple counters that track the number of visitors, to very powerful and sophisticated statistical tracking software like Google Analytics that deliver incredibly granular metrics.
Tracking visitor behavior is very important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can better your performance, but testing also confirms that past user behaviour is the best way to predict future behaviour. More reliable, in fact, than knowing visitor demographics.
Although the ability to understand valuable details such as how many visitors are checking out your web site, which pages they are entering and exiting, how long they are staying on your site for, what terms are being searched for, page views, referring web sites, etc …, is vitally essential, wouldn’t it be fantastic to be able to know exactly what users are clicking on, where on your site they are navigating through, what hyperlinks they are clicking on, which parts of the site they are pausing to read more about, and so on?
Fortunately, heatmap technology makes this easy. Web heatmaps can be used to monitor areas of a web site page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of web analytic software and session replay tools.
If you own a WordPress-powered web site, then you can easily add heatmap tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you track your site users’ entire journey and creates live heat maps that show where users are clicking and where they scroll on your site content.
The HeatMapTracker application also enables you to track every action your users make.
Learn more about the software here: Heat Map Tracker
Benefits
The more you know how your visitors engage with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your readers from fully benefiting from your site, like confusing navigation elements, or distracting ads. As the site owner, you can encourage your readers to perform certain actions, such as signing up to a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on a page visitors are clicking, a heat map will also show you any clicks that visitors are making on your site, whether they are links or not. This is important because if a heatmap report reveals that readers are clicking on an image that they think is a link, but turns out not to be a hyperlinked image, you could easily edit this by linking the image to the page your users are trying to get to, or make it crystal clear to your visitors that the image is not a link.
In short, heat maps can be one of the best ways to test your site design, assess how navigatable your content is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to track visitor behavior on your site:
Monitor Everything Users Are Doing On Your Website
The software lets you record every user browsing session on your website, allowing you to observe all clicks, eye-tracking and page scrolling.
Full Control Without Restrictions
The application is self-hosted, giving you unlimited session recording and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time investment to own the software, after which you are then entitled to receive free upgrades and enhancements.
Additional script benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your website, you can spot obstacles preventing visitors from taking desired actions and reach your site goals.
- Stop Guessing User Behaviour: The screen video playbacks of your visitors’ browser sessions reveal precisely what is taking place on your site. Screen overlays let you know exactly which elements visitors click on, where they are drawn to most on your website, how long they hover on a specific spot, how quickly they travel down your site and more! No more guesses or assuming wrongly … just real metrics of what happens when users explore your web site.
- Increase Website Sales: Heat Map Tracker lets you increase user engagement with your site, which creates better sales and conversion rates. There are many ways to achieve this and we discuss a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many great features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and see how far down the page your visitors read down to as an indicator of how long your site or content can keep them engaged. The software lets you review and analyze each and every visitor experience to help you understand how visitors are interacting with your site or specific pages on your site.
- Unlimited visitor recording and user session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can spy on visitor sessions on your site for a few days, a week or two, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded visitor sessions the heat map analytics software has recorded for each project. You can easily see which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on pages that your readers are more interested in. You can also analyze regional demographics of all visitors and discover where they are visiting from.
Additional features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials that plugin customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what works (i.e. where people click) and what doesn’t work (where people are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these may be linking to somewhere else?
- Get useful data on how to improve your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” experimentation to improve your landing page’s visitor impact, or maximize the impact of your website’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if any content could be included, edited, or deleted.
- Produce “before” and “after” case studies for online marketing services.
- Test whether visitors tend to click on images versus buttons vs text links, and how particular user segments interact within your site.
- Review suspected site security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a recognized online marketer with a solid reputation for providing great product quality and product support. The members area contains video instructions for installing and setting up the software.
Product License Pricing
Heat Map Tracker comes in 3 editions:
- Basic (Single) License – Allows you to install on 1 site. Price = $197.00 Single Payment.
- Professional License – Installs on up to ten websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click-tracking, heat maps, session replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Price = $497.00 One-off payment.
Note: The cost of purchasing Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The price shown above was correct at the time this article was published. This may not be the actual price set by the product developer when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services such as Google Analytics provide useful metrics on things such as how many people are arriving on your site, how they are finding it and what they do whilst visiting your site. However, if you want to truly gain a deep understanding into how your website and its content is helping your visitors to engage with your business online, then a heat map analytics service can be extremely practical.
We recommend that you consider buying a license of HeatMap Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to make more web sales.
For more details, check out the software here: HeatMapTracker – Live ClickTracking & HeatMap Tracking Plugin
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