The ability to track and monitor visitor behavior is most important to the success of your business online.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is happening on your website, how will you improve your results?
Business owners have looked for smart methods to track and analyze what visitors are going to do in their web sites since web sites were first created. From simple tracking counters, to sophisticated analytical tools like Google Analytics which can record and display detailed key metrics.
Learning about visitor behavior is very important for a successful digital business, not only because it allows you to understand what visitors are doing so you can improve your performance, but testing also shows that past consumer behavior is the most reliable way to predict future behaviour. More reliable, in fact, than knowing demographics.
While being able to track valuable details such as how many unique web visitors are visiting your website, what pages they are coming and leaving from, how long they are remaining on your website for, keywords searched, page views, referring pages, etc …, is highly important, wouldn’t it be fantastic to be able to know exactly what users are reading, where they are visiting the longest for, which links they are clicking on, which areas of the content they are reading, and so on?
Fortunately, heatmap technology makes this possible. Website heat maps are used to help pinpoint areas in a web site page that web visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heatmap tracking with session replays to your collection of key online analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that works with WordPress (and other website programs) and that visually records your website users’ every movement and generates instant heat maps that show where they click and where they are scrolling on your web pages.
HeatMapTracker analytics tool also allows you to track every move your users make.
Go here to learn more about this analytics tool: HeatMap Tracker
Benefits
The more information you have about how your visitors are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully accessing your site, like unclear site navigation layouts, or distracting banner ads. As the site owner, you can help your readers to complete certain actions, such as opting into a newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature which can show you what links on your page users are clicking, a heat map can display any clicks that visitors make on your site, regardless of whether they are actual links or not. This is a significant benefit because if a heatmap report helps you discover that users are clicking on a graphic element which they imagine to be a link, but turns out not to be a link, you could easily remedy this by adding a link to the image, or let your visitors know that the image is not linked.
In short, heat maps are one of the most useful ways to test the design of your website, measure how navigatable your content is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to track visitor behaviour on your site:
See Everything Visitors Are Doing On Your Site
The script records every user browsing movement on your website, enabling you to capture all page clicks, eye-tracking and page scrolls.
Complete Control Without Restrictions
The script is hosted on your own server, giving you unlimited visitor recordings and playbacks.
Free Upgrades & Enhancements
There is a one-off investment to purchase the application, after which you are then entitled to receive unlimited application upgrades and future enhancements for life.
Additional benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web site, you can identify obstacles preventing visitors from taking desired actions and optimize your site.
- No More Guessing User Behavior: The video playbacks of your visitors’ sessions reveal exactly what is taking place on your web site. Heatmaps let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they stay on a particular spot, how fast they scroll down your pages and more! No more guesses or hoping … just pure intel of what takes place when users visit your website.
- Increase Visitor Engagement: HeatMap Tracker lets you improve visitor engagement with your site, which improves sales and conversions. There are many ways to do this and we go over a few of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many features for web site owners. Here are just some of these:
- Quick and simple to install and implement. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors spend more time reading and observe how far down your sales pages your users scroll down to as a benchmark of the length of time your sales message can keep them engaged. HeatMapTracker lets you analyze every single visitor session to help you understand how users are interacting with your site or particular pages on your website.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can measure user sessions on your site for one day, a few weeks, a month, or more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all recorded user sessions HeatMapTracker has recorded for each project. You can easily view which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on pages that your visitors care about. You can also see regional demographic data of all visitors and see which part of the world they are coming from.
Additional software features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and feedback that plugin users have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what works (i.e. where people are clicking) and what doesn’t work (where users are not going to). For example, are visitors watching your videos? Are they clicking on graphic elements thinking that they may be linking to another area of your site?
- Get useful information on how to improve your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Create “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of your home page’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify if a page element needs to be added, rearranged, or removed.
- Produce “before” and “after” case studies for web-related services.
- Analyze if users tend to click images versus buttons vs text links, and how particular user segments engage within your website.
- Diagnose potential website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering robust products and product support. The members area includes video tutorials for installing and setting up the software.
Software Cost
HeatMapTracker comes in three editions:
- Basic (Single) License – Single domain only. Price = $197.00 One-off payment.
- Professional License – Licensed for up to ten sites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development service providers. Cost = $497.00 One-off payment.
Please Note: The cost of purchasing the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time special offers. Presently, the plugin retails for the amounts shown above. This may not be the actual price charged by the product developer when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics can provide good data on things such as the number of people visiting your pages, how they find it and what they are doing during their visits. However, to really gain an insight into how your site and its content is helping your visitors to connect with your digital presence, then a heat map analytics application can be very practical.
We recommend buying a copy of Heat Map Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, visitor engagement and to get more web sales.
For complete details, visit the software website here: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracker
***
