The ability to track, monitor and view visitor behavior is extremely important to the success of your digital presence.
The saying ”you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is going on on your web site, then how would you know what needs to be improved?
Business owners have looked for ways to track and analyze what is happening since web sites first appeared. From basic tracking counters, to sophisticated and powerful analytical tools like Google Analytics which record and display incredibly detailed metrics.
Measuring visitor behavior is very important for a successful web site, not just because it enables you to understand what visitors are doing so you can better your performance, but research also shows that previous visitor behaviour is the best way to predict future behaviour. It’s an even better predictor, in fact, than user demographics.
While the ability to track statistical data such as the number of unique visitors are visiting your website, what pages they are arriving on and departing from, how long they are remaining on your site for, which keywords are being searched for, average page views, referring web sites, and so on, is vitally essential, wouldn’t it also be excellent to know precisely what visitors are clicking on, where on your site they are staying the longest for, which hyperlinks they are clicking on, which parts of the page they are mostly interested in, and more?
Fortunately, heat map technology makes this easy. Website heat maps can be used to display areas in a web site page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of statistical software and session replay software technologies.
If you own a WordPress site, then it’s easy to add heat map tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you record your web site users’ every movement and generates live heatmaps showing exactly where they click and where they scroll on your pages.
The HeatMapTracker software also lets you look over the shoulders of everyone who visits your web site.
For more details, visit the software site here: HeatMapTracker
Benefits
The better you know how your users interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that prevent your site visitors from fully accessing your site, such as confusing navigation elements, or disruptive banner ads. As the site owner, you can encourage your readers to perform certain actions, such as opt into your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can show you which links on a web page are being clicked, a heat map will display any clicks that visitors are making on your page, whether they are actual links or not. This is a significant difference because if a heatmap report helps you discover that readers are clicking on an image which they imagine to be a link, but happens to not be a hyperlinked image, you would be able to quickly change this by linking the image to the destination URL your readers are trying to get to, or let your visitors know that the image is just a design element.
Heatmaps, therefore, are one of the best methods to test the design of your website, assess how navigatable your site is and help to improve conversions.
Here are just some of the benefits of using Heat Map Tracker to monitor visitor behaviour on your site:
Record Everything Users Do On Your Website
Heat Map Tracker records every user browsing movement on your site, enabling you to see all page clicks, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The script allows you to self-host the technology, giving you unlimited recordings and playbacks.
Free Upgrades And Enhancements
There is a one-time cost to purchase the software, which entitles you to receive unlimited software updates and all future enhancements for life.
Additional benefits of the script include the following:
- Improve User Experience: By seeing how visitors use your website, you can discover problems preventing users from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behavior: The video recordings of your users’ browsing sessions reveal precisely what is taking place on your website. Overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your site, how long they hover in a specific section, how far they travel down your content and more! No more guessing or making wrong assumptions … just pure intel of what goes on when users land on your site.
- Increase User Engagement: HeatMapTracker helps you increase visitor interaction with your site, which improves sales and conversions. There are a number of ways to achieve this and we’ll go over a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker provides many features for site owners. Here are just some of these:
- Quick and easy to install and implement. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors look at and observe how far down your page your users read down to as a measure of how long your website and/or sales copy can engage them for. HeatMapTracker lets you analyze each and every visitor experience to help you understand how users interact with your website or specific pages on your site.
- Unlimited visitor screen captures and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can measure user sessions on your web pages for a few days, a few weeks, a month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total sessions the heat map analytics software has recorded for all projects. You can easily view the top pages your users are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that users are more interested in. You can also review regional demographics of your visitors and discover where they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and comments that plugin customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what works (i.e. where people click) and what’s not working (where users are not going to). For example, are visitors engaging with your videos? Are they clicking on images assuming that these may link to another section?
- Get useful data on how to optimize your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” tests to improve your site’s “first impression”, or optimize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any content section could be added, rearranged, or taken out.
- Produce “before” and “after” case studies for web-related services.
- Compare if visitors prefer to click on images vs buttons versus text links, and how particular user segments engage within your website.
- Confirm potential website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing reliable product quality and customer support. The product download area contains video tutorials for installing and configuring the software.
Software Pricing
HeatMapTracker comes in three separate editions:
- Basic License – Single installation only. Price = $197.00 One-time.
- Professional License – Use on up to ten websites. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the other editions (click tracking, heat maps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Cost = $497.00 Single Payment.
Please Note: Price details for HeatMap Tracker depends on whether there are any promotions or limited-time special offers. The above reflects the current price when this article was published. This may not be the actual price charged by the software developer when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics provide great metrics on things such as the number of people coming to your pages, how they find it and what they do whilst on your site. However, if you want to really gain a deep understanding into how your site and your content is being used by your visitors to connect with your digital presence, then a heat map analytics tool can be a very practical way to do so.
We recommend that you consider buying a license of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your website’s user-experience, engagement and to get more online sales.
To learn more, visit the software website here: HeatMapTracker – Live ClickTracking & HeatMap Tracking Plugin
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