Being able to track and monitor the behavior of visitors and users on your site is extremely important to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is happening on your web pages, how can you know what areas need improving?
Website users have been searching for ways to track and analyze what visitors are doing on their sites since web sites were first introduced. From basic tracking counters, to powerful analytical tools like Google Analytics which record detailed data.
Knowing visitor behaviour is vitally important for the success of your digital presence, not just because it allows you to understand what visitors are doing so you can better your performance, but research also shows that past user behavior is the best predictor of future behavior. Better, in fact, than user demographics.
While the ability to view valuable details such as the number of web visitors are arriving on your website, what pages they are coming and leaving from, how long they are staying on your site for, what terms are being searched for, page views, referring websites, etc …, is extremely important, wouldn’t it also be excellent to track precisely what visitors are clicking on, where on your site they are staying the longest for, which links they are clicking on, which areas of your page they are mostly intrigued about, and so on?
Fortunately, heatmap tracking technology makes this possible. Web heat maps have been used to review areas of a web page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of stat tracking applications and session replay tools.
If you own a WordPress website, then it’s easy to add heatmap tracking with session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress and that lets you track your website visitors’ movements and creates instant heatmaps showing where users are clicking and where they are scrolling throughout your web site.
HeatMapTracker analytics tool also enables you to look over the shoulders of everyone who visits your web site.
For more details, visit the script site here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your readers engage with your site, the more you can improve your site’s user experience. Imagine knowing the exact barriers that are preventing your visitors from fully accessing your site, such as unclear site navigation elements, or distracting design elements. As the site owner, you can encourage your site visitors to complete certain actions, such as join your newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature that can give you an idea of which links on a web page users are clicking, a heat map will also reveal any clicks that users are making on your page, regardless of whether these are links or not. This is a significant difference because if a heatmap analysis reveals that visitors are clicking on an image which they think is a link, but is actually not a link, you could quickly remedy this by linking the image to the destination URL your readers are trying to get to, or let your readers know that the image is just a design element.
Heat maps, therefore, are one of the best methods to test the design of your site, assess how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor visitor behavior on your site:
Capture Everything Users Do On Your Web Pages
Heat Map Tracker records every user browsing movement on your web site, enabling you to view all which buttons and links are being clicked, eye-tracking and scrolls.
Complete Control With No Limitations
The software allows you to self-host the technology, giving you no restrictions on recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off cost to buy the script, which then entitles you to receive unlimited script updates and future enhancements for free.
Some additional benefits of the script include:
- Improve User Experience: By seeing how visitors use your web pages, you can uncover issues preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behavior: The video playbacks of your users’ browser sessions let you observe exactly what is happening on your site. Heatmaps let you know exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they stay in a specific area, how quickly they travel down your content and more! No more guessing or hoping … just accurate information of what goes on when users come to your web site.
- Increase Visitor Engagement: HeatMap Tracker helps you increase user interaction with your business, which improves sales and conversions. There are a number of ways to do this and we go over a number of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker includes many unique features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors look at and observe how far down your product pages your visitors scroll as a measure of the length of time your website and/or sales copy can retain their attention. HeatMapTracker lets you study every single visitor experience to see how users are interacting with your site or certain pages on your web site.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can capture user sessions on your web pages for a few days, a week, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on pages that your users are more interested in. You can also view regional demographics of your visitors and learn where they are visiting from.
Additional features:
The image below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and comments that customers have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your business:
- Learn what works (i.e. where users are clicking) and what’s not working (where users are not going to). For example, are visitors engaging with your videos? Are they clicking on images thinking that these may be links to somewhere else?
- Get useful information on how to improve your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Perform “above the fold” experiments to improve your landing page’s “first impression”, or optimize the impact of your home page’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify whether a section of your content should be added, reworked, or removed.
- Produce “before” and “after” case studies for online marketing services.
- Compare whether visitors tend to click images vs buttons versus text links, and how specific user segments engage with your web site.
- Troubleshoot confirmed site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering exceptional product quality and product support. The members area contains video instructions for installing and configuring the software.
Software Price
HeatMapTracker comes in 3 different editions:
- Basic (Single) License – Single license only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 websites. Price = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the other editions (click tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for web marketing service providers. Cost = $497.00 One-time.
Please Note: Pricing for the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time special offers. The price above was correct when this review was written. This may or may not be the actual pricing set by the software seller when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services such as Google Analytics can give you some important data on things such as the number of people finding your website, how they find it and what they are doing during their visits. However, if you want to really gain a deep understanding into how your web site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics service can be very practical.
We recommend that you consider getting a license of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to make more sales of your products or services.
For complete details, visit the software website here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Software
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