The ability to track and see visitor behavior is very important to your online success.
The old management saying ”you can’t manage what you can’t measure” is as important in the digital age as it has ever been. If you don’t know what is happening on your web site, then how can you know what elements of your site can be improved?
Website users have looked for ways to track and analyze what is happening since websites were first invented. From simple counters that track visitor numbers, to very powerful and sophisticated statistical tracking software like Google Analytics and other applications that track incredibly granular key data.
Learning about visitor behavior is vitally important for the success of your web site, not only because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that past user behaviour is the most reliable predictor of future behavior. Better, in fact, than demographics.
Although the ability to understand key metrics like how many unique web visitors are arriving on your website, which pages they are coming and leaving from, how long they are remaining on your site for, keywords searched, page views, referring web sites, and so on, is extremely useful, wouldn’t it also be excellent to be able to track precisely what users are doing, where on your site they are staying the longest for, which hyperlinks they are clicking on, which parts of your content visitors are reading, and more?
Fortunately, heat map technology makes this possible. Web heat maps are used to review areas of a web site page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress-powered web site, then it’s easy to add heat map tracking with session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other applications) and that visually tracks your web site visitors’ complete journey and creates live heat maps showing where they are clicking and where they scroll on your website.
The HeatMapTracker software also enables you to look over the shoulders of everyone who visits your site.
More info: HeatMap Tracker
Benefits
The more accurately you know how your visitors are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the exact issues that have been preventing your users from fully benefiting from your website, such as unclear site navigation elements, or disruptive banner ads. As a website owner, you can encourage your users to complete certain actions, such as signing up to your newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can give you an idea of which links on a web page visitors are clicking, a heatmap will display any clicks that users make on your site, regardless of whether they are actual links or not. This is an important difference because if a heatmap analysis reveals that visitors are clicking on an image which they imagine to be a link, but is actually not a link, you can easily fix this by linking the image to the page your visitors are trying to get to, or let your visitors know that the image is just a design element.
In short, heatmaps can be one of the most useful methods to test the design of your website, see how navigatable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to track visitor behavior on your web site:
Monitor Everything Users Are Doing On Your Web Pages
The application records every user browsing movement on your website, allowing you to monitor all links and buttons clicked, eye-tracking and page scrolling.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you no restrictions on session recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to own the software, which then entitles you to receive unlimited upgrades and new features for life.
Some additional software benefits include the following:
- Improve User Experience: By seeing how visitors experience your web site, you can discover issues preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About Visitor Behaviour: The screen video playbacks of your visitors’ browsing sessions allow you to know precisely what is taking place on your website. Overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they stay in a particular spot, how fast they navigate down your pages and more! No more guesses or making wrong assumptions … just factual intel of what happens when visitors navigate around your web site.
- Increase Online Sales: HeatMapTracker lets you improve user interaction with your business, which improves your sales and conversions. There are a number of ways to do this and we present a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker provides many features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Ready to go in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and see how far down the page your visitors scroll down to as an average of the length of time your sales message can keep them engaged. HeatMap Tracker lets you study every single visitor session to see how visitors interact with your website or particular pages on your site.
- Unlimited session screen captures and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can capture users on your pages for a few days, a week or two, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that visitors are more interested in. You can also see regional demographic data of all visitors and discover where they are coming from.
Additional features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials that customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your business:
- Understand what’s working (i.e. where people are clicking) and what doesn’t work (where users aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements assuming that they are links to another location?
- Get practical information on how to improve your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get actionable data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” testing to improve your landing page’s visitor impact, or maximize the impact of the website’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if an element on your page should be added, reworked, or taken out.
- Create “before” and “after” comparison reports for digital marketing services.
- Analyze whether users tend to click on images vs buttons versus text links, and how specific user segments interact within your site.
- Confirm potential site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing reliable product quality and product support. The product download area includes video tutorials for installing and setting up the software.
Product Licensing Price
Heat Map Tracker is available in 3 editions:
- Basic License – Use on one domain. Price = $197.00 One-time.
- Professional License – Allows you to use on up to ten websites. Price = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition lets you install the software on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Cost = $497.00 One-off payment.
Note: Price details for Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The pricing shown above was current when this review was published. This may or may not be the actual price charged by the product developer when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services like Google Analytics can provide very useful data on things such as the number of people arriving on your site, how they are finding it and what they do during their visits. However, to truly gain deeper insights into how your site and its content is being used by your visitors to engage with your business online, then a heat map analytics software application can be extremely practical.
We suggest getting a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to generate more sales.
To learn more, visit the software website here: HeatMapTracker – Live Click-Tracking And Heat Map Tracking Plugin
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