Being able to track, monitor and view the behavior of visitors and users on your web site is absolutely vital to the success of your business online.
The saying “if you can’t measure it, you can’t manage it” is as true in the digital age as ever. If you don’t know what is going on on your website, how can you improve your online results?
Businesses have been searching for useful tools to track and analyze what is happening since web sites first appeared. From simple tracking counters, to very sophisticated statistical tracking tools like Google Analytics that provide detailed data.
Measuring user behaviour is vitally important for the success of your digital business, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that past visitor behavior is the most reliable way to predict future behavior. Better, in fact, than knowing demographics.
While the ability to understand valuable metrics such as the number of visitors are checking out your site, what pages they are arriving on and departing from, how long they are remaining on your website for, keyword searches, page views, referring websites, etc …, is extremely useful, wouldn’t it also be fantastic to track exactly what visitors are reading, where on your site they are navigating through, which links they are clicking on, which parts of the page they are browsing, and more?
Fortunately, heat map tracking technology makes this possible. Web heatmaps have been used to help locate areas in a website page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of web analytics and session replay software.
If you own a WordPress site, then it’s easy to add heat map tracking with recorded session replays to your collection of key online analysis tools using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress and that lets you track your site users’ movements and creates live heat maps that show where they click and where they are scrolling on your website.
The HeatMapTracker software also lets you track every action your users make.
Go here to learn more about this analytics tool: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your visitors interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully accessing your site, like confusing navigation elements, or distracting banner ads. As the site owner, you can help your site visitors to perform certain actions, such as opting into a newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of what links on a page visitors are clicking, a heatmap will also display any clicks that visitors make on your page, whether these are links or not. This is a significant difference because if a heat map report helps you discover that users are clicking on a graphic element which they imagine to be a link, but happens to not be a hyperlinked image, you would be able to easily remedy this by linking the image to the destination URL your users are trying to get to, or let your readers know that the image is not linked.
In short, heat maps are one of the most useful methods to test your site design, see how navigatable your site is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to track user behavior on your web site:
Record Everything Visitors Do On Your Web Site
HeatMap Tracker records every browsing session on your web site, enabling you to observe all links and buttons clicked, eye-tracking and page scrolling.
Complete Control Without Limitations
The application allows you to self-host the technology, giving you unrestricted session recording and playbacks.
Free Upgrades & Enhancements
There is a one-time cost to buy the script, after which you are then entitled to receive unlimited upgrades and enhancements.
Additional benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your website, you can identify problem areas preventing users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing Visitor Behavior: The screen video recordings of your users’ browsing sessions allow you to know precisely what happens on your web site. Overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they choose to stay in a specific spot, how fast they navigate down your content and more! No more guesses or assuming wrongly … just factual intel of what happens when visitors come to your site.
- Increase Website Sales: Heat Map Tracker lets you increase user interaction with your business, which creates better online sales and conversion rates. There are a number of ways to achieve this and we’ll list a few of these in the “Tips” section further below.
Features
Heat Map Tracker provides many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and implement. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your pages visitors look at and see how far down your product pages your users read down to as a benchmark of the length of time your site can keep them engaged. Heat Map Tracker lets you study each and every visitor session to see how users are interacting with your site or certain pages on your web site.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can spy on visitor sessions on your site for a few days, a few weeks, one month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all recorded user sessions HeatMapTracker has recorded for each project. You can easily see which pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on improving pages that your readers are more interested in. You can also review regional location data of all visitors and discover which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials plugin users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Understand what’s working (i.e. where visitors click) and what’s not working (where visitors are not going to). For example, are users watching your videos? Are they clicking on graphic elements believing that these are links to another location?
- Get useful data on how to optimize your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” experiments to improve your landing page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a page element could be added, redesigned, or removed.
- Produce “before” and “after” comparison reports for web services.
- Analyze if users tend to click on images vs buttons versus text links, and how specific user segments interact with your web site.
- Analyze confirmed site security threats and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing robust products and support. The product download area contains video tutorials for installing and configuring the software.
Software Pricing
HeatMapTracker comes in 3 separate versions:
- Basic License – Use on 1 website. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to ten websites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, browser recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for web development agencies. Cost = $497.00 Single Payment.
Note: Pricing details of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the plugin sells for the amounts shown above. This may not be the actual pricing set by the plugin seller when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics provide useful metrics on things such as the number of people visiting your website, how they are finding it and what they are doing whilst on your web pages. However, if you want to truly gain an insight into how your website and its content is helping your visitors to engage with your business online, then a heat map analytics software application can be a very practical way to do this.
We recommend that you consider buying a license of HeatMap Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and for increasing sales.
For complete details, check out the software here: Heat Map Tracker – Live ClickTracking And Heat Map Tracking Software
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