The ability to track and see visitor behavior is extremely important to your online success.
The saying ”you can’t manage what you can’t measure” is as important in the digital economy as it has ever been. If you don’t know what is happening on your site, how will you know what areas of your web site need to be improved?
People have been looking for smart tools to track and understand user behavior since web sites first appeared. From simple counters that track visitor numbers, to very powerful analytical software like Google Analytics that provide very granular key measurements.
Analyzing user behaviour is very important for the success of your business, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that past user behaviour is the most reliable predictor of future behavior. It’s an even more more reliable predictor in fact, than consumer demographics.
While the ability to monitor statistical reports such as how many unique web users are exploring your site, what pages they are landing on and leaving from, how long they are remaining on your site for, keyword searches, page views, referring web sites, and so on, is extremely essential, wouldn’t it be excellent to know exactly what visitors are doing, where they are visiting the longest period on, what hyperlinks they are clicking on, what areas of your site they are mostly intrigued about, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps can be used to monitor areas on a website page most frequently scanned by visitors. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking and recorded session replays to your collection of key online analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software script that is compatible with WordPress (and other applications) and that lets you visually record your site users’ entire journey and generates instant heat maps showing where users click and where they scroll throughout your pages.
HeatMapTracker application also allows you to track every move your visitors make.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more information you have about how your readers are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your readers from fully accessing your website, like unclear site navigation elements, or disruptive adverts. As the website owner, you can help your readers to complete certain actions, such as opting into a newsletter or click on certain links.
While Google Analytics has an overlay feature which can show you what links on a web page are being clicked, a heat map will show you any clicks that users make on your page, regardless of whether they are actual links or not. This is important because if a heat map report helps you discover that visitors are clicking on a graphic element that they think is a link, but turns out not to be a hyperlinked image, you would be able to easily fix this by linking the image to the page your readers are trying to get to, or make it clear to your users that the image is just a visual element.
Heat maps, therefore, can be one of the most useful ways to test your site design, assess how readable your content is and improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to monitor user behaviour on your website:
Monitor Everything Users Are Doing On Your Web Site
The software lets you record every user browsing session on your site, allowing you to record all clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The software is hosted on your own server, giving you no restrictions on recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-time cost to purchase the HeatMapTracker script, after which you are then entitled to receive unlimited upgrades and all future enhancements for free.
Additional script benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your web pages, you can discover problem areas preventing users from taking desired actions and reach your site objectives.
- Stop Guessing About User Behavior: The screen video recordings of your users’ sessions allow you to know precisely what is happening on your website. Overlays let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they browse on a particular section, how fast they travel down your content and more! No more guessing or hoping … just pure intel of what happens when users land on your web site.
- Increase User Engagement: HeatMapTracker lets you improve user interaction with your business, which creates better online sales and conversions. There are many ways to achieve this and we’ll go over some of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many features for WordPress users. Here are just a few of these:
- Fast and simple to install and implement. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and measure how far down the page your visitors scroll as a measure of how long your site or content can engage them for. HeatMapTracker lets you study every single user experience to help you understand how visitors interact with your site or particular pages on the web site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can measure visitor sessions on your website for a day, a week, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and all sessions the heatmap analytics software has recorded for each project. You can quickly see the top pages your readers are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that your visitors are more interested in. You can also view regional demographics of all visitors and see which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what works (i.e. where visitors are clicking) and what doesn’t work (where users are not going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that these may be linking to another area of your site?
- Get insights on ways to refine your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” testing to improve your site’s “first impression”, or optimize the impact of your site’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify if any content could be inserted, modified, or deleted.
- Create “before” and “after” comparison reports for online marketing services.
- Compare if visitors tend to click images versus buttons versus text links, and how specific user segments interact within your site.
- Investigate potential site security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering exceptional products and customer support. The product download area includes video tutorials for installing and setting up the software.
Software Pricing
Heat Map Tracker is available in three different editions:
- Basic License – Installs on 1 site. Cost = $197.00 One-time.
- Professional (Multiple) License – Allows you to use on up to ten websites. Cost = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web marketing agencies. Cost = $497.00 Single Payment.
Please Note: Current pricing for HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this content was written. This may or may not be the actual price charged by the product author when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services like Google Analytics provide very useful metrics on things such as how many people are visiting your website, how they are finding it and what they are doing whilst visiting your site. However, if you want to truly gain an understanding into how your site and its content is helping your visitors to connect with your business online, then a heatmap analytics software application can be a very practical way to do this.
We recommend purchasing a copy of HeatMap Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to make more web sales.
For complete details, visit the software website: HeatMapTracker – Live ClickTracking & Heat Map Tracking Software
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