The ability to track, monitor and understand the behavior of visitors and users on your website is absolutely vital to the success of your digital presence.
The business management adage ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is happening when visitors arrive on your web site, then how will you get better online results?
Business owners have looked for practical ways to track and understand what is happening since web sites first appeared. From basic counters that track how many people have viewed your site, to very sophisticated and powerful statistical tracking software like Google Analytics which can track and display incredibly rich key metrics.
Understanding visitor behaviour is important for the success of your digital presence, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven that previous consumer behaviour is the best way to predict future behaviour. It’s an even more more reliable predictor in fact, than consumer demographics.
While being able to understand key details like how many web visitors are checking out your web site, what pages they are entering and exiting, how long they are remaining on your site for, what keywords people are searching for, page views, referring web sites, etc …, is vitally important, wouldn’t it also be useful to be able to view precisely what visitors are reading, where on your site they are visiting the longest for, which hyperlinks they are clicking on, which areas of your content they are most intrigued about, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps can be used to monitor areas of a website page most frequently scanned by web visitors. Web heatmaps can also be used alongside other forms of web analytics and session replay software.
If you own a WordPress-powered web site, then it’s easy to add heatmap tracking with recorded session replays to your business tool box with an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that lets you track your site visitors’ entire journey and generates live heat maps showing precisely where they click and where they are scrolling throughout your pages.
HeatMapTracker analytics tool also allows you to see your site from your visitor’s unique point of view.
More info: Heat Map Tracker
Benefits
The more information you have about how your visitors are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your prospects from fully accessing your site, like confusing navigation elements, or disruptive adverts. As the website owner, you can guide your site visitors to complete certain actions, such as opting into your newsletter or click on certain links.
While Google Analytics has its overlay feature which can give you an idea of what links on your web page visitors are clicking, a heat map can also display any clicks that users are making on your site, whether they are links or not. This is a significant difference because if a heat map analysis helps you discover that readers are clicking on a graphic element which they think is a link, but turns out not to be a link, you could quickly fix this by adding a link to the image, or make it clear to your readers that the image is just a graphic.
Heatmaps, therefore, are one of the most useful ways to test your site design, measure how navigatable your site is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track user behaviour on your site:
See Everything Users Are Doing On Your Site
The software creates a playback video of every browsing session on your web site, allowing you to monitor all clicks, eye-tracking and page scrolling.
Full Control Without Restrictions
The application is self-hosted, giving you no restrictions on visitor recordings and playbacks.
Free Upgrades & Enhancements
There is a one-off investment to own the software, after which you are then entitled to receive unlimited application upgrades and enhancements for life.
Additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web pages, you can uncover obstacles that prevent users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing User Behaviour: The screen video playbacks of your visitors’ browser sessions let you see exactly what takes place on your web site. Click overlays let you know exactly which elements users click on, where they are drawn to most on your site, how long they choose to stay on a particular spot, how far they scroll down your pages and more! No more guessing or assuming wrongly … just real information of what takes place when people explore your web site.
- Increase Visitor Engagement: Heat Map Tracker helps you improve visitor interaction with your site, which improves online sales and conversions. There are many ways to do this and we’ll present a few of these in the “Tips” section further below.
Features
Heat Map Tracker offers many features for site owners. Here are just some of these:
- Fast and simple to install and set up. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and monitor how far down your product pages your users scroll as a measure of the length of time your website and/or sales copy can engage them for. Heat Map Tracker lets you analyze each and every user action to help you see how users interact with your website or some pages on the site.
- Unlimited visitor screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can capture visitor sessions on your website for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and all recorded sessions Heat Map Tracker has recorded for each project. You can easily view the top pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that users are more interested in. You can also see regional demographics of all visitors and discover which part of the world they are coming from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and feedback that users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Discover what’s working (i.e. where users click) and what’s not working (where users are not going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that they are links to somewhere else?
- Get useful data on how to optimize your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” experiments to improve your site’s visitor impact, or optimize the impact of your home page’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a section of your content should be inserted, edited, or taken out.
- Create “before” and “after” case studies for web services.
- Compare if users prefer to click images vs buttons versus text links, and how particular user segments engage with your site.
- Troubleshoot potential website security threats or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected online marketer with a solid reputation for delivering great product quality and support. The product download area contains video tutorials for installing and configuring the software.
Product Price
HeatMap Tracker comes in 3 different editions:
- Basic License – Single installation only. Price = $197.00 One-off payment.
- Professional License – Installs on up to ten sites. Cost = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heatmaps, browser session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Cost = $497.00 One-time.
Please Note: Current pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the product sells for the prices shown above. This may or may not be the actual price set by the product author when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services like Google Analytics can give you some good data on things such as the number of people landing on your website, how they are finding it and what they do whilst on your web pages. However, if you want to really gain a real-time understanding into how your site and your content is helping your visitors to connect with your digital presence, then a heat map analytics tool can be a very practical way to do this.
We recommend that you consider buying a copy of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for increasing sales.
For more details, check out the software here: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracking Software
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