The ability to track the behavior of visitors on your website or blog is very important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is going on on your site, how can you know what needs to be improved?
Website users have looked for practical ways to track and understand visitor behavior since web sites were first introduced. From basic counters that track how many people have viewed your site, to very powerful and sophisticated statistical tracking tools like Google Analytics which record very granular measurements.
Knowing visitor behavior is important for a successful marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that previous user behavior is the most reliable predictor of future behavior. Better, in fact, than knowing demographics.
Although the ability to track valuable details such as the number of web users are visiting your website, which pages they are arriving on and departing from, how long they are remaining on your website for, what terms people are searching for, page views, referring sites, and so on, is highly essential, wouldn’t it be great to track precisely what visitors are clicking on, where on your site they are visiting the longest time on, which links they are clicking on, which parts of your site visitors are most intrigued about, and more?
Fortunately, heat map tracking technology makes this possible. Website heat maps have been used to help pinpoint areas of a website page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your arsenal of key website analysis tools using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other website programs) and that visually records your website visitors’ movements and creates instant heatmaps showing exactly where users click and where they are scrolling on your site.
The HeatMapTracker software enables you to look over the shoulders of every person who comes to your site.
For more details go here: Heat Map Tracker
Benefits
The more you know how your users are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully engaging with your site, such as confusing navigation layouts, or distracting design elements. As a website owner, you can encourage your site visitors to perform certain actions, such as sign up to a newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature which can give you an idea of which links on a web page are being clicked, a heat map can display any clicks that users are making on your page, regardless of whether these are actual links or not. This is important because if a heatmap report helps you discover that users are clicking on a graphic element that they suppose to be a link, but happens to not be a hyperlinked image, you can easily edit this by adding a link to the image, or let your readers know that the image is just a graphic.
Heat maps, therefore, are one of the best ways to test your site design, see how navigatable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor visitor behavior on your web site:
Record Everything Visitors Do On Your Web Pages
HeatMapTracker creates a playback video of every user browsing session on your web site, enabling you to capture all page clicks, eye-tracking and page scrolls.
Full Control Without Restrictions
The application is hosted on your server, giving you unrestricted user recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-time investment to own the HeatMapTracker script, after which you are then entitled to receive lifetime upgrades and enhancements.
Some additional benefits of the software include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can uncover obstacles that prevent visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing Visitor Behavior: The screen video playbacks of your visitors’ browsing sessions allow you to know exactly what happens on your site. Heat Maps let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they hover in a specific area, how quickly they scroll down your content and more! No more guesses or making wrong assumptions … just accurate evidence of what takes place when users explore your site.
- Increase Online Sales: HeatMap Tracker helps you improve visitor engagement with your site, which increases your sales and conversion rates. There are a number of ways to achieve this and we go over a number of these in the “Tips” section further below.
Features
HeatMap Tracker offers many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and implement. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and monitor how far down your sales pages your visitors read down to as a measure of how long your web copy can retain their attention. HeatMap Tracker lets you review and analyze each and every visitor experience to see how they interact with your website or some pages on your website.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can capture user sessions on your web pages for a day, a couple of weeks, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can quickly see which pages your users are moving towards and how they interact with each page’s content, allowing you to invest more time on improving pages that your users care about. You can also analyze regional demographics of your visitors and see which part of the world they are coming from.
Additional features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the many ways you can use HeatMap Tracker on your site to improve your business:
- Learn what works (i.e. where people click) and what doesn’t work (where people are not going to). For example, are visitors watching your videos? Are they clicking on images thinking that these may link to somewhere else?
- Get ideas on ways to refine your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get practical data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of the home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if a section of your content could be added, redesigned, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Test if users prefer to click images vs buttons vs text links, and how specific user segments interact with your website.
- Confirm suspected site security exploits or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering great products and product support. The member download area includes video tutorials for installing and configuring the software.
Product Cost
Heat Map Tracker comes in three different versions:
- Basic (Single) License – Licensed for 1 site. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to 10 domains. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web marketing agencies. Price = $497.00 Single Payment.
Note: The price of this product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this article was written. This may or may not be the actual pricing charged by the product developer when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services like Google Analytics can provide you with great information on things such as how many people are coming to your pages, how they are finding it and what they are doing during their visits. However, if you want to truly gain deep knowledge into how your website and your content is helping your visitors to interact with your digital presence, then a heat map analytics tool can be a very practical way to do this.
We suggest getting a license of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for increasing online sales.
For full details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking & Heat Map Tracker
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