Being able to track, monitor and view the behavior of visitors and users on your website or blog is absolutely vital to the success of your business online.
The saying ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening on your website, then how can you get better online results?
Businesses have looked for accurate methods to track and understand visitor behaviour since websites first appeared. From basic tracking counters, to very sophisticated and powerful analytical tools like Google Analytics which track granular measurements.
Knowing visitor behavior is vitally important for a successful business, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven that past visitor behavior is the best indicator of future behaviour. It’s a more reliable indicator in fact, than user demographics.
While the ability to analyze key metrics such as how many unique web users are landing on your web site, what pages they are entering and exiting, how long they are remaining on your website for, which keywords people are searching for, average page views, referring pages, etc …, is highly useful, wouldn’t it also be fantastic to be able to view precisely what visitors are reading, where they are navigating around in, which hyperlinks they are clicking on, which areas of the site they are reading, and so on?
Fortunately, heat map technology makes this easy. Website heat maps have been used to display areas in a website page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of statistical software and session replay software.
If you use WordPress, then you can easily add heat map tracking with session replays to your arsenal of key online analysis tools using a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that visually tracks your web site users’ entire session and creates instant heatmaps that show where users are clicking and where they scroll throughout your web site.
HeatMapTracker software also enables you to look over the shoulders of everyone who visits your site.
Learn more about the script here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your readers are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the specific issues that are preventing your visitors from fully benefiting from your site, like confusing navigation layouts, or disruptive design elements. As the website owner, you can help your site visitors to complete certain actions, such as signing up to your newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can give you an idea of what links on your web page are being clicked, a heat map will reveal any clicks that users make on your page, regardless of whether they are links or not. This is important because if a heatmap analysis reveals that visitors are clicking on a graphic element that they suppose to be a link, but is actually not a link, you could quickly fix this by adding a link to the image, or make it clear to your users that the image is not a hyperlink.
In short, heat maps are one of the most useful ways to test the design of your site, measure how navigatable your content is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your website:
Record Everything Visitors Do On Your Web Pages
HeatMap Tracker creates a playback video of every browsing session on your site, allowing you to monitor all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The application is self-hosted, giving you no limits on user recordings and playbacks.
Free Updates & Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive unlimited updates and added features for life.
Some additional benefits of the Heat Map Tracker software include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your site, you can discover problems that prevent users from taking desired actions and improve your sales process.
- Stop Guessing About User Behavior: The screen video playbacks of your visitors’ browser sessions allow you to observe exactly what happens on your web pages. Screen overlays let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they browse in a particular section, how quickly they navigate down your site and more! No more guessing or hoping … just pure metrics of what takes place when visitors land on your site.
- Increase Online Sales: HeatMap Tracker helps you increase visitor engagement with your business, which improves sales and conversions. There are many ways to achieve this and we discuss several of these in the “Tips” section later in this review.
Features
Heat Map Tracker provides many features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Ready to use in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time on and measure how far down the page your visitors read down to as a benchmark of the length of time your website and/or sales copy can keep them engaged. HeatMap Tracker lets you review and analyze each and every user experience to see how they are interacting with your website or some pages on the web site.
- Unlimited visitor screen captures and visitor session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can capture user sessions on your pages for a few days, a couple of weeks, one month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all recorded visitor sessions the heat map analytics software has recorded for each project. You can quickly see which pages your visitors are moving towards and how they interact with the content on each page, allowing you to invest more time on improving content that your users are more interested in. You can also review regional location data of your visitors and see which part of the world they are visiting from.
Additional features:
The table below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Understand what’s working (i.e. where visitors are clicking) and what’s not working (where visitors aren’t going to). For example, are visitors watching your videos? Are they clicking on graphic elements thinking that these link to another destination?
- Get useful data on how to improve your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” experiments to improve your home page’s visitor impact, or maximize the impact of your site’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if any new content should be inserted, changed, or taken out.
- Create “before” and “after” case studies for digital services.
- Test whether users tend to click on images vs buttons vs text links, and how specific user segments interact with your website.
- Confirm suspected website security threats or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering robust product quality and support. The member download area includes video tutorials for installing and configuring the software.
Software Price
HeatMap Tracker comes in three different editions:
- Basic License – Single license only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to 10 sites. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web development service providers. Cost = $497.00 Single Payment.
Note: Price details for Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The pricing shown above was correct at the time this article was published. This may or may not be the actual price set by the plugin seller when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics can give you some very useful information on things such as the number of people coming to your pages, how they find it and what they do whilst on your site. However, if you want to really gain a real-time understanding into how your web site and its content is being used by your visitors to interact with your business online, then a heatmap analytics software tool can be very useful.
We recommend that you consider purchasing a copy of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your user-experience, engagement and for increasing web sales.
For complete details, check out the software here: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Plugin
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