The ability to track, monitor and view visitor behavior is very important to the success of your business online.
The old business adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is happening when users arrive on your website, how can you know what elements of your web site need to be improved?
Businesses have been looking for ways to track and analyze what is happening since websites first appeared. From simple tracking counters, to very sophisticated and powerful statistical tracking software like Google Analytics which track incredibly detailed measurements.
Measuring visitor behaviour is important for the success of your online business strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also shows that past consumer behaviour is the best indicator of future behavior. More reliable, in fact, than knowing consumer demographics.
Although being able to see key reports such as the number of web users are visiting your site, what pages they are arriving on and departing from, how long they are staying on your website for, which terms people are searching for, page views, referring websites, and so on, is vitally essential, wouldn’t it be great to be able to track precisely what users are reading, where they are visiting the longest period on, which links they are clicking on, what areas of your page they are mostly intrigued about, and more?
Fortunately, heat map technology makes this possible. Website heatmaps have been used to display areas on a web page that visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytic software and session replay software.
If you own a WordPress website or blog, then you can easily add heatmap tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress (and other web programs) and that visually tracks your web site visitors’ entire journey and creates instant heatmaps that show where users are clicking and where they scroll on your website.
HeatMapTracker software lets you look over the shoulders of every person who comes to your site.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your users are interacting with your website, the more you can improve your site’s user experience. Imagine knowing the exact issues that have been preventing your prospects from fully accessing your website, such as unclear navigation layouts, or disruptive banner ads. As a website owner, you can help your site visitors to perform certain actions, such as join a newsletter or click on certain links.
While Google Analytics has its overlay feature which can show you which links on a web page are being clicked, a heat map will also show you any clicks that visitors make on your site, regardless of whether these are actual links or not. This is important because if a heat map analysis helps you discover that readers are clicking on a graphic element that they imagine to be a link, but is actually not a link, you can easily change this by linking the image to the destination your users are trying to get to, or make it perfectly clear to your visitors that the image is just a graphic.
In short, heat maps are one of the most useful methods to test the design of your site, measure how navigatable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to track visitor behaviour on your website:
Capture Everything Users Are Doing On Your Site
The software captures every user browsing session on your web site, allowing you to observe all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The script is hosted on your own server, giving you no limits on session recording and pageviews.
Lifetime Updates & Enhancements
There is a one-time investment to purchase the software, which entitles you to receive unlimited upgrades and new features for free.
Some additional benefits of the Heat Map Tracker script include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your site, you can discover problem areas that prevent users from taking desired actions and correct these.
- Stop Guessing User Behaviour: The screen video recordings of your visitors’ sessions reveal exactly what is happening on your web pages. Heatmaps let you know exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they stay in a particular area, how fast they navigate down your site and more! No more guesses or making wrong assumptions … just factual information of what takes place when users explore your website.
- Increase Online Sales: HeatMap Tracker helps you increase visitor engagement with your site, which increases your online sales and conversions. There are many ways to do this and we discuss a number of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many great features for site owners. Here are just some of these:
- Fast and simple to install and set up. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and observe how far down your sales pages your visitors read down to as a benchmark of the length of time your website and/or sales copy can keep them engaged. Heat Map Tracker lets you study each and every user experience to help you see how visitors interact with your website or some pages on your site.
- Unlimited visitor recording and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can measure visitors on your pages for one day, a few weeks, one month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can quickly see which pages your visitors are moving towards and how they interact with the content on each page, allowing you to invest more time on the content that visitors care about. You can also view regional location data of all visitors and learn where they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials that plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Learn what works (i.e. where users are clicking) and what’s not working (where visitors are not going to). For example, are people watching your videos? Are they clicking on graphic elements assuming that they are links to somewhere else?
- Get useful data on how to optimize your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” tests to improve your website’s visitor impact, or maximize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a content section needs to be added, reworked, or deleted.
- Create “before” and “after” case studies for web services.
- Compare if users tend to click images versus buttons versus text links, and how specific user segments interact with your site.
- Review suspected site security threats and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust products and product support. The members area includes video tutorials for installing and setting up the software.
Product License Cost
Heat Map Tracker comes in three different editions:
- Basic License – Use on one domain. Cost = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to ten domains. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web marketing agencies. Cost = $497.00 One-time.
Note: Pricing details of the Heat Map Tracker product depends on whether there are any promotions or limited-time special offers. Currently, the plugin is being retailed for the pricing shown above. This may or may not be the actual price charged by the plugin seller when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services like Google Analytics can provide you with good metrics on things such as how many people are arriving on your website, how they found it and what they are doing whilst visiting your website. However, if you want to really gain deep knowledge into how your web site and its content is being used by your visitors to engage with your digital presence, then a heat map analytics application can be a very practical way to do so.
We recommend that you consider buying a license of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to generate more web sales.
For more information, check out the software here: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracking Plugin
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