Being able to track, monitor and view the behavior of visitors and users on your website is most important to the success of your business online.
The old business adage “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is going on on your web pages, how would you improve your results?
Business owners have looked for accurate methods to track and analyze visitor behaviour since web sites were first developed. From simple tracking counters, to powerful statistical tracking software like Google Analytics and other applications which capture detailed information.
Knowing user behavior is vitally important for the success of your business, not just because it enables you to understand what visitors are doing so you can better your results, but testing also confirms that previous visitor behaviour is the best indicator of future behavior. Better, in fact, than demographics.
While being able to see key reports like how many unique web users are coming to your web site, what pages they are arriving on and departing from, how long they are staying on your site for, keywords searched, average page views, referring pages, etc …, is vitally useful, wouldn’t it be useful to be able to track precisely what users are reading, where they are navigating through, which links they are clicking on, what areas of your page they are mostly interested in, and more?
Fortunately, heat map tracking technology makes this easy. Web heatmaps can be used to help pinpoint areas of a web site page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of statistical software and session replay tools.
If you use WordPress, then you can easily add heat map tracking with session replays to your arsenal of essential business analysis tools with an easy-to-install and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that visually records your website users’ movements and generates live heat maps that show where users are clicking and where they scroll throughout your web pages.
The HeatMapTracker analytics tool lets you look over the shoulders of every person who comes to your web site.
Go here to learn more: HeatMap Tracker
Benefits
The more information you have about how your readers interact with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your site, like unclear site navigation layouts, or distracting design elements. As a site owner, you can guide your readers to perform certain actions, such as opting into a newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature that can give you an idea of which links on a web page are being clicked, a heatmap will display any clicks that visitors make on your page, regardless of whether these are links or not. This is important because if a heatmap report reveals that readers are clicking on a graphic element which they suppose to be a link, but is actually not a hyperlinked image, you could easily fix this by adding a link to the image, or let your readers know that the image is not linked.
In short, heatmaps are one of the most useful methods to test the design of your site, measure how navigatable your content is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor user behaviour on your site:
Observe Everything Users Do On Your Site
HeatMap Tracker captures every visitor session on your site, enabling you to record all clicks, eye-tracking and page scrolls.
Complete Control Without Restrictions
The script allows you to self-host the technology, giving you no-limit user recordings and pageviews.
Free Updates And Enhancements
There is a one-off cost to buy the application, which entitles you to receive unlimited updates and future enhancements for life.
Some additional script benefits include the following:
- Improve Site Usability: By seeing how visitors use your web site, you can spot difficulties preventing visitors from taking desired actions and improve your sales process.
- Stop Guessing Visitor Behaviour: The video playbacks of your users’ browser sessions allow you to observe precisely what is happening on your web pages. Heat Maps let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they stay in a particular spot, how fast they scroll down your site and more! No more guesses or hoping … just accurate data of what goes on when visitors land on your web site.
- Increase Website Sales: HeatMapTracker helps you increase visitor interaction with your business, which creates better online sales and conversions. There are a number of ways to do this and we’ll go over some of these in the “Tips” section later in this review.
Features
Heat Map Tracker provides many unique features for WordPress users. Here are just some of these:
- Quick and easy to install and implement. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and observe how far down your page your users read down to as a measure of how long your sales message can keep them engaged. HeatMap Tracker lets you review and analyze each and every user experience to see how visitors interact with your site or some pages on your website.
- Unlimited session screen captures and user session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can spy on users on your site for one day, a couple of weeks, one month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and all recorded user sessions Heat Map Tracker has recorded for all projects. You can easily view which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that your readers are more interested in. You can also monitor regional demographics of all visitors and see where they are visiting from.
Additional software features:
The table below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your site to improve your business:
- Discover what works (i.e. where people are clicking) and what’s not working (where users aren’t clicking). For example, are people watching your videos? Are they clicking on graphic elements thinking that these are links to another section?
- Get useful data on ways to refine your landing pages, signup forms, checkout processes, navigation, etc.
- Get practical information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of the site’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify if an element on the page needs to be inserted, rearranged, or removed.
- Create “before” and “after” comparison reports for web services.
- Analyze whether users prefer to click images versus buttons vs text links, and how specific user segments engage with your web site.
- Analyze suspected website security issues and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a respected internet marketer with a solid reputation for delivering robust products and product support. The member download area contains video tutorials for installing and setting up the software.
Software Pricing
Heat Map Tracker is available in three versions:
- Basic (Single) License – Use on one domain. Price = $197.00 Single Payment.
- Professional License – Allows you to install on up to ten domains. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing agencies. Cost = $497.00 One-off payment.
Please Note: The price of the product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the plugin is being retailed for the pricing shown above. This may not be the actual pricing charged by the plugin author when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services like Google Analytics provide great metrics on things such as how many people are visiting your site, how they are finding it and what they are doing whilst on your web site. However, if you want to really gain a deep understanding into how your web site and your content is being used by your visitors to connect with your business online, then a heatmap analytics service can be a very practical way to do this.
We suggest purchasing a copy of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for increasing your sales of your products or services.
To learn more, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracker
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