Being able to track and see visitor behavior is absolutely important to your online success.
The adage ”you can’t manage what you can’t measure” is as important in the digital age as ever. If you don’t know what is going on on your web site, how can you get better results online?
Business owners have been looking for ways to track and analyze user behaviour since web sites first appeared. From simple counters that track visitors, to powerful statistical tracking software like Google Analytics and other applications which track and display detailed key metrics.
Tracking user behaviour is very important for a successful digital business, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that past consumer behavior is the best way to predict future behaviour. Better, in fact, than demographics.
While being able to analyze key data like how many unique web users are arriving on your web site, which pages they are coming and leaving from, how long they are remaining on your site for, keyword searches, average page views, referring websites, and so on, is extremely essential, wouldn’t it be excellent to be able to track exactly what visitors are clicking on, where they are staying the longest for, what hyperlinks they are clicking on, which parts of your page visitors are browsing, and more?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps can be used to help pinpoint areas on a web site page that visitors scan most frequently. Web heat maps are also often integrated with other forms of statistical software and session replay software technologies.
If you own a WordPress website or blog, then you can easily add heatmap tracking and recorded session replays to your arsenal of essential web site analysis tools using an easy-to-install and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress (and other applications) and that lets you track your web site users’ every movement and generates instant heat maps that show precisely where users are clicking and where they scroll on your site.
The HeatMapTracker application also enables you to track every move your visitors make.
More info: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your users from fully engaging with your website, like confusing site navigation layouts, or distracting design elements. As a site owner, you can guide your users to perform certain actions, such as opting into your newsletter or clicking on specific links.
While Google Analytics has its overlay feature that can show you what links on a web page are being clicked, a heat map will also reveal any clicks that users make on your site, whether they are links or not. This is important because if a heat map report reveals that users are clicking on an image which they imagine to be a link, but happens to not be a link, you would be able to easily remedy this by adding a link to the image, or let your users know that the image is just a graphic.
In short, heat maps can be one of the most useful ways to test your site design, see how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your site:
Capture Everything Users Are Doing On Your Web Site
Heat Map Tracker creates a video of every user browsing movement on your website, enabling you to monitor all page clicks, eye-tracking and scrolls.
Full Control With No Limitations
The script is self-hosted, giving you no-limit user recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-off investment to own the software, which entitles you to receive unlimited upgrades and new features for life.
Some additional application benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors experience your site, you can identify issues preventing users from taking desired actions and reach your site benchmarks.
- No More Guessing User Behaviour: The screen video playbacks of your visitors’ sessions show you precisely what takes place on your site. Click overlays let you see exactly which links and buttons users click on, where they are drawn to most on your website, how long they browse on a particular section, how fast they scroll down your content and more! No more guessing or assuming wrongly … just real information of what goes on when people navigate around your site.
- Increase Website Sales: Heat Map Tracker lets you improve user interaction with your business, which increases online sales and conversion rates. There are a number of ways to do this and we’ll go over a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker provides many unique features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your site visitors spend more time reading and observe how far down your page your visitors scroll down to as a benchmark of the length of time your website and/or sales copy can keep them engaged. Heat Map Tracker lets you study every single visitor action to help you understand how they interact with your website or some pages on the website.
- Unlimited session recording and visitor session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can record visitors on your web pages for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on improving pages that your users are more interested in. You can also monitor regional demographics of all visitors and learn where they are coming from.
Additional software features:
The image below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials that plugin users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Discover what’s working (i.e. where people are clicking) and what’s not working (where people aren’t clicking). For example, are people watching your videos? Are they clicking on images assuming that they may link to another area of your site?
- Get practical information on ways to optimize your landing pages, signup forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” tests to improve your site’s visitor impact, or optimize the impact of your website’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify whether an element on your page needs to be included, edited, or deleted.
- Produce “before” and “after” case studies for online marketing services.
- Test whether users tend to click images vs buttons versus text links, and how particular user segments engage with your site.
- Analyze potential site security issues or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for delivering reliable products and support. The member download area includes video tutorials for installing and configuring the software.
Product License Price
HeatMapTracker is available in 3 separate editions:
- Basic License – Single license only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to ten domains. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 Single Payment.
Please Note: The price of HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. When we last checked, the product retails for the prices shown above. This may not be the actual pricing set by the software seller when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services such as Google Analytics can provide important data on things such as how many people are visiting your site, how they found it and what they are doing whilst on your web pages. However, to truly gain an insight into how your web site and your content is helping your visitors to connect with your digital presence, then a heatmap analytics service can be a very practical way to do so.
We suggest purchasing a copy of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to increase sales.
For complete details, visit the software website here: HeatMap Tracker – Live ClickTracking & HeatMap Tracker
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