Being able to understand the behavior of visitors and users on your site is absolutely vital to your online success.
The management saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as it has ever been. If you don’t know what is going on on your website, then how will you know what needs to be improved?
Business owners have looked for ways to track and understand what is happening since web sites were first introduced. From simple counters that track visitor numbers, to very powerful and sophisticated analytical software like Google Analytics which can record and display very detailed data.
Understanding visitor behaviour is vitally important for a successful online business marketing strategy, not only because it enables you to understand what visitors are doing so you can better your results, but research also proves that past user behaviour is the best indicator of future behavior. It’s an even better indicator, in fact, than knowing demographics.
Although the ability to view statistical information like how many unique web users are exploring your site, what pages they are entering and exiting, how long they are staying on your website for, which keywords people are searching for, average page views, referring pages, etc …, is extremely useful, wouldn’t it also be great to be able to track precisely what visitors are doing, where on your pages they are navigating around in, what hyperlinks they are clicking on, what areas of your site visitors are pausing on, and so on?
Fortunately, heat map tracking technology makes this possible. Website heatmaps can be used to pinpoint areas in a web page that web visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking and session replays to your arsenal of essential business analysis tools using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your site users’ movements and creates instant heat maps showing where users are clicking and where they scroll throughout your web site.
HeatMapTracker software also lets you look over the shoulders of every person who comes to your site.
For more details go here: Heat Map Tracker
Benefits
The better you know how your readers are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully accessing your site, like unclear site navigation elements, or disruptive adverts. As a website owner, you can encourage your site visitors to perform certain actions, such as opt into your newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of which links on a web page visitors are clicking, a heatmap can also reveal any clicks that users are making on your site, whether they are actual links or not. This is important because if a heat map report helps you discover that visitors are clicking on an image which they imagine to be a link, but turns out not to be a link, you would be able to quickly repair this by linking the image to the page your visitors are trying to get to, or make it perfectly clear to your visitors that the image is not a link.
In short, heat maps are one of the most useful ways to test the design of your site, see how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behavior on your website:
See Everything Users Do On Your Website
The application creates a playback video of every browsing movement on your site, enabling you to monitor all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control With No Limitations
The software is self-hosted, giving you no-limit visitor recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-off investment to own the script, after which you are then entitled to receive free upgrades and enhancements.
Additional benefits of the script include the following:
- Improve Your Marketing Efforts: By seeing how visitors use your web site, you can discover challenges that prevent visitors from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing Visitor Behavior: The screen video playbacks of your users’ browser sessions reveal precisely what takes place on your web site. Heat Maps let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they hover on a specific area, how far they scroll down your pages and more! No more guesses or hoping … just factual metrics of what happens when visitors visit your site.
- Increase Website Sales: HeatMapTracker helps you increase visitor engagement with your site, which creates better sales and conversions. There are many ways to do this and we discuss some of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker provides many features for site owners. Here are just some of these:
- Quick and easy to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and observe how far down your sales pages your users scroll as an indicator of how long your site can keep them interested. Heat Map Tracker lets you study each and every visitor experience to see how users interact with your website or certain pages on the website.
- Unlimited session screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can measure visitors on your website for one day, a week or two, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to spend more time on pages that visitors are more interested in. You can also view regional demographics of all visitors and learn which part of the world they are visiting from.
Additional features:
The table below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and feedback users have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your results:
- Understand what works (i.e. where people click) and what doesn’t work (where users are not clicking). For example, are visitors engaging with your videos? Are they clicking on images thinking that they lead to somewhere else?
- Get ideas on how to optimize your landing pages, sign up forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” tests to improve your site’s visitor impact, or maximize the impact of your website’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any section of the content should be included, edited, or taken out.
- Produce “before” and “after” comparison reports for online marketing services.
- Test if visitors prefer to click on images versus buttons vs text links, and how particular user segments interact within your site.
- Review suspected site security problems and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering great products and customer support. The members area includes video tutorials for installing and configuring the software.
Product Cost
HeatMap Tracker comes in 3 editions:
- Basic License – Allows you to use on one website. Cost = $197.00 One-time.
- Professional License – Installs on up to ten websites. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Cost = $497.00 One-off payment.
Note: Current pricing for the HeatMapTracker product depends on whether there are any promotions or limited-time special offers. Presently, the product is being retailed for the prices shown above. This may or may not be the actual price set by the software author when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services like Google Analytics can provide good data on things such as the number of people finding your site, how they find it and what they do during their visits. However, if you want to truly gain a real-time understanding into how your site and its content is being used by your visitors to interact with your digital presence, then a heat map analytics service can be extremely practical.
We recommend getting a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and for increasing your web sales.
To learn more, visit the software website here: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Plugin
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