The ability to track and monitor visitor behavior is most important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening when users arrive on your web site, then how would you improve your online results?
Businesses have been looking for practical tools to track and understand what visitors are going to do in their websites since web sites were first invented. From basic tracking counters, to very sophisticated statistical tracking tools like Google Analytics and other applications that can record comprehensively detailed key data.
Learning about user behaviour is vitally important for the success of your business, not only because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that past visitor behaviour is the most reliable indicator of future behaviour. It’s a more reliable indicator in fact, than demographics.
Although being able to see key metrics like how many unique web users are landing on your web site, which pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, page views, referring pages, etc …, is highly useful, wouldn’t it also be great to be able to track exactly what users are doing, where they are visiting the longest for, which hyperlinks they are clicking on, what areas of your page they are most interested in, and more?
Fortunately, heatmap technology makes this possible. Website heat maps are used to help pinpoint areas in a web page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and recorded user session replays to your arsenal of essential web site analysis tools using an easy-to-install and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that works with WordPress and that lets you track your site visitors’ entire journey and generates live heat maps that show where they click and where they are scrolling on your pages.
The HeatMapTracker analytics tool also enables you to record every move your visitors make.
To learn more about the software go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the exact barriers that prevent your visitors from fully engaging with your site, like unclear navigation elements, or distracting banner ads. As the site owner, you can guide your site visitors to perform certain actions, such as joining your newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of which links on your page visitors are clicking, a heat map can display any clicks that users make on your site, whether they are links or not. This is important because if a heat map analysis reveals that readers are clicking on a graphic element which they suppose to be a link, but is actually not a hyperlinked image, you could quickly edit this by linking the image to the destination your visitors are trying to get to, or make it perfectly clear to your readers that the image is just a design element.
Heat maps, therefore, can be one of the most useful ways to test your site design, see how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track visitor behavior on your website:
Observe Everything Users Do On Your Website
Heat Map Tracker lets you record every visitor movement on your web site, allowing you to see all links and buttons clicked, eye-tracking and page scrolls.
Full Control Without Limitations
The software is hosted on your own server, giving you unlimited recordings and playbacks.
Free Upgrades & Enhancements
There is a one-time investment to purchase the script, which entitles you to receive unlimited script updates and new features for life.
Some additional benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your site, you can identify problem areas preventing users from taking desired actions and reach your site benchmarks.
- No More Guessing Visitor Behaviour: The video playbacks of your visitors’ sessions allow you to know precisely what is happening on your website. Overlays let you see exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they stay on a specific spot, how fast they scroll down your content and more! No more guesses or assuming wrongly … just accurate metrics of what goes on when visitors navigate around your website.
- Increase Visitor Engagement: HeatMap Tracker helps you increase user interaction with your business, which increases sales and conversion rates. There are many ways to achieve this and we’ll list several of these in the “Tips” section further below.
Software Features
HeatMap Tracker offers many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and implement. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors look at and monitor how far down the page your visitors read down to as a measure of the length of time your web copy can keep them interested. Heat Map Tracker lets you review and analyze every single visitor action to help you see how they are interacting with your site or some pages on your site.
- Unlimited visitor recording and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can measure visitors on your pages for a few days, one week, a month, or even more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total recorded user sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that visitors are more interested in. You can also monitor regional demographic data of your visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and comments that plugin customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your business:
- Understand what works (i.e. where people are clicking) and what doesn’t work (where people aren’t going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that these lead to another destination?
- Get practical information on ways to refine your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” experimentation to improve your landing page’s visitor impact, or optimize the impact of your site’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify if a page element could be inserted, changed, or deleted.
- Produce “before” and “after” case studies for digital services.
- Analyze if users tend to click on images versus buttons vs text links, and how particular user segments interact within your website.
- Troubleshoot confirmed site security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering exceptional products and product support. The members area contains video tutorials for installing and configuring the software.
Software Cost
HeatMap Tracker is available in three different editions:
- Basic (Single) License – Use on one site. Price = $197.00 Single Payment.
- Professional License – Use on up to ten websites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for web development service providers. Cost = $497.00 Single Payment.
Note: Pricing for HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current price when this content was written. This may not be the actual pricing charged by the plugin author when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics provide useful metrics on things such as the number of people arriving on your website, how they find it and what they are doing whilst on your website. However, if you want to truly gain an understanding into how your site and your content is helping your visitors to engage with your digital presence, then a heatmap analytics application can be very practical.
We recommend that you consider getting a copy of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and for increasing your web sales.
For more details, check out the software here: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracking Software
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