The ability to track and monitor visitor behavior is absolutely vital to the success of your digital business.
The business management saying ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is going on on your site, then how will you get better results?
People have been looking for ways to track and analyze what visitors are going to do in their internet sites since web sites first appeared. From basic tracking counters, to very sophisticated and powerful analytical tools like Google Analytics which capture an exceptional level of key measurements.
Analyzing user behavior is very important for the success of your website, not just because it allows you to understand what visitors are doing so you can improve your results, but research also shows that past consumer behavior is the most reliable way to predict future behavior. Better, in fact, than knowing demographics.
Although the ability to view statistical metrics like how many unique web visitors are arriving on your web site, what pages they are coming and leaving from, how long they are remaining on your website for, what terms are being searched for, unique page views, referring sites, and so on, is vitally essential, wouldn’t it also be fantastic to be able to view precisely what users are doing, where they are navigating around in, what links they are clicking on, which parts of your page they are pausing to read more about, and so on?
Fortunately, heat map technology makes this possible. Website heatmaps can be used to review areas of a web site page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay software technologies.
If you own a WordPress site, then it’s easy to add heat map tracking with recorded visitor session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress and that visually tracks your site visitors’ complete session and generates live heatmaps that show where users click and where they are scrolling throughout your web pages.
HeatMapTracker application allows you to see your website from your visitor’s point of view.
Learn more about the analytics tool here: HeatMap Tracker
Benefits
The more you know how your users interact with your website, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that are preventing your users from fully engaging with your site, such as confusing site navigation layouts, or distracting banner ads. As a site owner, you can encourage your site visitors to perform certain actions, such as sign up to your newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature which can show you what links on your web page users are clicking, a heat map will show you any clicks that visitors make on your page, regardless of whether these are actual links or not. This is important because if a heat map analysis reveals that visitors are clicking on a graphic element which they think is a link, but is actually not a hyperlinked image, you can easily remedy this by linking the image to the destination your visitors are trying to get to, or make it clear to your visitors that the image is not a hyperlink.
In short, heatmaps are one of the best methods to test the design of your website, see how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your website:
Record Everything Visitors Do On Your Web Pages
HeatMap Tracker records every visitor session on your site, allowing you to monitor all which buttons and links are being clicked, eye-tracking and page scrolls.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you no-limit visitor recordings and pageviews.
Free Upgrades & Enhancements
There is a one-time investment to purchase the software, after which you are then entitled to receive free upgrades and enhancements.
Some additional benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your site, you can spot problems that prevent visitors from taking desired actions and improve your sales process.
- Stop Guessing About User Behaviour: The screen video recordings of your users’ sessions reveal precisely what happens on your web site. Click overlays let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they browse on a particular section, how quickly they scroll down your site and more! No more guessing or assuming wrongly … just real evidence of what takes place when visitors visit your web site.
- Increase Visitor Engagement: HeatMapTracker lets you improve visitor engagement with your site, which improves online sales and conversion rates. There are many ways to do this and we list several of these in the “Tips” section further below.
Features
HeatMapTracker includes many great features for web site owners. Here are just some of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your pages visitors look at and observe how far down your page your users read down to as a measure of the length of time your sales message can keep them interested. Heat Map Tracker lets you analyze every single user action to help you learn how visitors are interacting with your site or particular pages on your web site.
- Unlimited visitor recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can measure visitors on your site for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all sessions the heatmap analytics software has recorded for all projects. You can quickly view the top pages your users are gravitating towards and how they interact with each page’s content, allowing you to spend more time on pages that visitors are more interested in. You can also analyze regional demographics of your visitors and see which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials plugin users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what’s working (i.e. where users click) and what’s not working (where visitors aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements believing that these may link to another location?
- Get useful information on ways to optimize your landing pages, signup forms, memberships, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get actionable data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” experiments to improve your website’s “first impression”, or optimize the impact of your website’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if a page element should be inserted, changed, or deleted.
- Create “before” and “after” comparison reports for web-related services.
- Test if users prefer to click images versus buttons vs text links, and how specific user segments engage with your web site.
- Investigate potential site security problems and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering robust products and product support. The member download area includes video instructions for installing and setting up the software.
Product Pricing
Heat Map Tracker comes in three versions:
- Basic (Single) License – Licensed for one website. Price = $197.00 One-time.
- Professional License – Licensed for up to ten sites. Cost = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for web agencies. Cost = $497.00 One-time.
Please Note: The cost of purchasing the Heat Map Tracker software depends on whether there are any promotions or limited-time specials being offered. The price above was correct at the time this review was published. This may not be the actual price charged by the plugin seller when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics can give you some very useful data on things such as how many people are coming to your pages, how they are finding it and what they are doing during their visits. However, to truly gain a deep understanding into how your web site and your content is helping your visitors to connect with your business online, then a heatmap analytics tool can be very useful.
We recommend buying a license of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, engagement and for generating more online sales.
For complete details, visit the software website here: HeatMapTracker – Live Click-Tracking And Heat Map Tracker
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