Being able to track and monitor visitor behavior is extremely important to the success of your digital presence.
The business saying “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening on your web pages, how will you know what elements of your web site need to be improved?
Businesses have looked for ways to track and analyze what users are doing on their web sites since web sites were first invented. From simple counters that track visitors, to sophisticated and powerful statistical tracking software like Google Analytics that can deliver granular data.
Tracking user behaviour is very important for the success of your digital presence, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown that previous user behavior is the best predictor of future behaviour. More reliable, in fact, than knowing consumer demographics.
Although the ability to monitor statistical metrics like how many visitors are landing on your web site, which pages they are entering and exiting, how long they are staying on your website for, which terms people are searching for, average page views, referring websites, and so on, is vitally essential, wouldn’t it also be great to know precisely what users are clicking on, where they are navigating through for the longest time, which hyperlinks they are clicking on, what parts of your page visitors are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps have been used to pinpoint areas in a web page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of statistical software and session replay software technologies.
If you own a WordPress-powered website, then it’s easy to add heatmap tracking and session replays to your collection of essential site analysis tools with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress (and other programs) and that visually records your website visitors’ entire session and generates instant heatmaps that show exactly where they click and where they are scrolling throughout your site.
HeatMapTracker application also allows you to see your website from your visitor’s perspective.
Learn more here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your readers interact with your web site, the more you can improve your site’s user experience. Imagine knowing the exact barriers that have been preventing your site visitors from fully benefiting from your site, such as unclear navigation layouts, or distracting ads. As a website owner, you can help your users to complete certain actions, such as join your newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature that can show you which links on a web page are being clicked, a heat map will display any clicks that visitors are making on your page, whether these are actual links or not. This is a significant difference because if a heatmap report reveals that users are clicking on a graphic element that they imagine to be a link, but turns out not to be a link, you can easily repair this by linking the image to the destination URL your readers are trying to get to, or make it clear to your visitors that the image is not linked.
Heatmaps, therefore, can be one of the most useful ways to test your site design, see how readable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to monitor visitor behavior on your web site:
Capture Everything Visitors Do On Your Website
HeatMap Tracker lets you record every user browsing movement on your web site, enabling you to record all links and buttons clicked, eye-tracking and page scrolling.
Full Control With No Limitations
The script is hosted on your own server, giving you unrestricted user recordings and pageviews.
Free Upgrades And Enhancements
There is a one-off cost to purchase the software, which then entitles you to receive unlimited upgrades and enhancements.
Some additional benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your web pages, you can identify difficulties preventing users from taking desired actions and improve user engagement.
- No More Guessing User Behavior: The video recordings of your users’ sessions reveal exactly what happens on your web site. Screen overlays let you see exactly which elements visitors click on, where they are drawn to most on your website, how long they browse in a particular spot, how far they navigate down your content and more! No more guessing or making wrong assumptions … just factual intel of what happens when people visit your web pages.
- Increase Visitor Engagement: HeatMap Tracker helps you improve user interaction with your business, which increases your sales and conversions. There are a number of ways to do this and we’ll go over a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker offers many great features for website owners. Here are just some of these:
- Quick and simple to install and implement. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time view and observe how far down your page your users read down to as an indicator of how long your sales message can keep them engaged. Heat Map Tracker lets you analyze every single user action to see how users interact with your website or specific pages on your site.
- Unlimited visitor recording and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can capture visitor sessions on your pages for a day, a week or two, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for each project. You can easily see which pages your users are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your readers care about. You can also review regional demographic data of all visitors and learn where they are visiting from.
Additional features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials users have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your results:
- Learn what works (i.e. where visitors click) and what’s not working (where visitors are not clicking). For example, are users watching your videos? Are they clicking on graphic elements assuming that they lead to another area of your site?
- Get insights on how to optimize your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” testing to improve your website’s “first impression”, or maximize the impact of the landing page’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify if a page element could be added, reworked, or deleted.
- Create “before” and “after” comparison reports for digital services.
- Analyze if users tend to click images vs buttons versus text links, and how particular user segments interact within your website.
- Analyze confirmed site security weaknesses or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing reliable products and support. The product download area includes video tutorials for installing and setting up the software.
Software Cost
HeatMap Tracker comes in 3 separate editions:
- Basic (Single) License – Single domain only. Price = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten websites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing service providers. Cost = $497.00 Single Payment.
Please Note: Price details for the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current price when this article was published. This may not be the actual price set by the plugin developer when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics can give you some great information on things such as the number of people finding your site, how they found it and what they do during their visits. However, if you want to really gain deeper insights into how your website and its content is helping your visitors to engage with your business online, then a heatmap analytics tool can be a very practical way to do this.
We recommend that you consider getting a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to increase your online sales.
For full details, check out the software here: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Plugin
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