The ability to track, monitor and view visitor behavior is absolutely important to your online success.
The adage ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is going on on your web site, then how would you know what needs to be improved?
Business owners have been searching for ways to track and analyze user behavior since websites were first developed. From simple tracking counters, to powerful analytical software like Google Analytics and other applications that track and display incredibly fine information.
Tracking user behavior is very important for the success of your business, not just because it enables you to understand what visitors are doing so you can better your performance, but research also shows that previous user behaviour is the most reliable way to predict future behaviour. It’s an even more more reliable indicator in fact, than user demographics.
While the ability to analyze statistical data like how many visitors are exploring your website, which pages they are coming and leaving from, how long they are remaining on your website for, keyword searches, average page views, referring web sites, etc …, is vitally essential, wouldn’t it be great to be able to know precisely what users are reading, where on your site they are navigating through for the longest time, what hyperlinks they are clicking on, which areas of the page visitors are browsing, and more?
Fortunately, heatmap technology makes this easy. Web heat maps have been used for displaying areas in a web site page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered web site, then you can easily add heatmap tracking and recorded session replays to your arsenal of key site analysis tools using a simple to use and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you record your web site visitors’ movements and generates instant heatmaps showing where users are clicking and where they scroll on your web pages.
The HeatMapTracker analytics tool allows you to look over the shoulders of everyone who visits your web site.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your readers are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully benefiting from your site, like confusing navigation layouts, or distracting ads. As the site owner, you can guide your site visitors to complete certain actions, such as opt into a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of which links on a page users are clicking, a heatmap can display any clicks that users make on your site, regardless of whether they are actual links or not. This is important because if a heat map report reveals that visitors are clicking on an image that they think is a link, but is actually not a link, you can quickly remedy this by linking the image to the page your visitors are trying to get to, or make it perfectly clear to your visitors that the image is just a design element.
In short, heat maps are one of the most useful methods to test your site design, measure how readable your site is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behavior on your site:
See Everything Visitors Do On Your Web Site
The application records every visitor session on your website, enabling you to record all which buttons and links are being clicked, eye-tracking and page scrolls.
Complete Control Without Limitations
The software is hosted on your server, giving you unrestricted session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off cost to buy the application, which then entitles you to receive lifetime upgrades and enhancements.
Additional benefits of the HeatMapTracker software include:
- Improve Your Marketing: By seeing how visitors experience your web pages, you can uncover issues that prevent users from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing User Behavior: The video playbacks of your visitors’ browsing sessions reveal exactly what takes place on your web pages. Screen overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they stay in a specific section, how far they navigate down your pages and more! No more guesses or assuming wrongly … just factual metrics of what happens when people explore your web pages.
- Increase User Engagement: Heat Map Tracker helps you increase user interaction with your site, which improves your online sales and conversions. There are a number of ways to achieve this and we discuss several of these in the “Tips” section further below.
Software Features
Heat Map Tracker offers many features for site owners. Here are just a few of these:
- Fast and easy to install and set up. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and observe how far down your page your users scroll as a measure of how long your web copy can keep them interested. HeatMap Tracker lets you review and analyze each and every user experience to help you see how users are interacting with your website or some pages on your web site.
- Unlimited visitor screen captures and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can spy on visitor sessions on your web pages for a few days, a couple of weeks, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view total visitors, tracked pages and total sessions the heat map analytics software has recorded for all projects. You can quickly view which pages your visitors are moving towards and how they interact with each page’s content, allowing you to invest more time on improving pages that visitors are more interested in. You can also review regional location data of all visitors and learn which part of the world they are coming from.
Additional features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and feedback that customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what works (i.e. where users are clicking) and what’s not working (where users aren’t going to). For example, are people engaging with your videos? Are they clicking on images assuming that these may be links to another section?
- Get ideas on ways to optimize your landing pages, sign up forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” experiments to improve your home page’s “first impression”, or optimize the impact of the website’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a section of your content should be inserted, modified, or removed.
- Produce “before” and “after” comparison reports for digital marketing services.
- Analyze whether users prefer to click on images versus buttons versus text links, and how specific user segments interact with your site.
- Investigate potential site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing reliable product quality and customer support. The member download area includes video tutorials for installing and configuring the software.
Product License Price
Heat Map Tracker comes in 3 separate versions:
- Basic (Single) License – Single installation only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to 10 websites. Cost = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other editions (click tracking, heat maps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition lets you install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital marketing agencies. Price = $497.00 One-time.
Note: Price details for this product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this content was published. This may not be the actual pricing set by the product author when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics can give you some useful data on things such as the number of people visiting your pages, how they are finding it and what they do during their visits. However, to truly gain a real-time understanding into how your site and your content is helping your visitors to connect with your digital presence, then a heat map analytics application can be very useful.
We recommend that you consider purchasing a copy of HeatMapTracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and for increasing web sales.
For full details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracker
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