The ability to track, monitor and understand visitor behavior is absolutely vital to your online success.
The adage ”you can’t manage what you can’t measure” is as important today as it has ever been. If you don’t know what is happening on your website, how can you know what areas need improving?
People have been looking for practical ways to track and understand user behavior since web sites were first invented. From simple counters that track visitor numbers, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications which capture incredibly granular key data.
Tracking visitor behaviour is very important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also confirms that past user behaviour is the most reliable indicator of future behavior. Better, in fact, than user demographics.
While the ability to see valuable metrics like how many web visitors are arriving on your website, which pages they are landing on and leaving from, how long they are remaining on your site for, which terms are being searched for, average page views, referring websites, etc …, is extremely useful, wouldn’t it also be excellent to be able to view exactly what visitors are reading, where they are navigating through, which hyperlinks they are clicking on, which parts of your content they are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps are used for displaying areas in a web page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of statistical software and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking and session replays to your arsenal of essential site analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software script that works with WordPress (and other programs) and that visually records your website users’ complete journey and creates instant heat maps showing precisely where they are clicking and where they are scrolling throughout your web site.
HeatMapTracker application also allows you to look over the shoulders of everyone who visits your site.
More info: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your visitors engage with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact barriers that are preventing your site visitors from fully accessing your site, such as unclear site navigation elements, or distracting ads. As a website owner, you can guide your readers to perform certain actions, such as joining a newsletter or click on specific links.
While Google Analytics has its overlay feature that can give you an idea of which links on your web page are being clicked, a heat map will also reveal any clicks that visitors are making on your page, regardless of whether these are links or not. This is important because if a heatmap report helps you discover that users are clicking on an image which they imagine to be a link, but happens to not be a hyperlinked image, you could easily edit this by linking the image to the destination URL your readers are trying to get to, or let your readers know that the image is not a hyperlink.
In short, heat maps are one of the best methods to test the design of your site, see how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor user behaviour on your web site:
See Everything Visitors Are Doing On Your Site
HeatMap Tracker creates a video of every user browsing movement on your site, allowing you to view all links and buttons clicked, eye-tracking and page scrolling.
Full Control Without Restrictions
The script is hosted on your own server, giving you unrestricted recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-off investment to own the application, which entitles you to receive free updates and enhancements.
Additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your website, you can uncover obstacles preventing visitors from taking desired actions and improve user engagement.
- No More Guessing User Behavior: The video playbacks of your visitors’ sessions allow you to know exactly what happens on your website. Screen overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they browse on a specific section, how far and quickly they travel down your site and more! No more guesses or making wrong assumptions … just factual intel of what happens when visitors visit your web site.
- Increase User Engagement: HeatMapTracker lets you improve user interaction with your site, which improves online sales and conversion rates. There are many ways to do this and we’ll go over a few of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker includes many unique features for website owners. Here are just some of these:
- Quick and easy to install and configure. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors look at and measure how far down your page your visitors scroll down to as a measure of the length of time your website and/or sales copy can keep them interested. Heat Map Tracker lets you analyze each and every visitor action to see how they interact with your site or particular pages on the website.
- Unlimited session recording and session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can measure visitor sessions on your web pages for 1 day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all sessions the heatmap analytics software has recorded for each project. You can easily view the top pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on improving content that your readers are more interested in. You can also monitor regional location data of all visitors and discover where they are coming from.
Additional features:
The image below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your results:
- Understand what works (i.e. where users are clicking) and what’s not working (where visitors are not going to). For example, are people watching your videos? Are they clicking on graphic elements assuming that they link to somewhere else?
- Get actionable information on how to improve your landing pages, sign up forms, subscriptions, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experiments to improve your landing page’s visitor impact, or optimize the impact of your site’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a content section needs to be added, redesigned, or deleted.
- Create “before” and “after” case studies for digital marketing services.
- Analyze if users tend to click images versus buttons vs text links, and how particular user segments engage within your site.
- Confirm potential website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing robust products and support. The product download area contains video tutorials for installing and setting up the software.
Product Price
HeatMapTracker comes in 3 separate versions:
- Basic License – Installs on one domain. Price = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten domains. Price = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, session replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web development service providers. Price = $497.00 Single Payment.
Please Note: The cost to purchase this product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the plugin is selling for the prices shown above. This may or may not be the actual pricing set by the product seller when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics provide useful metrics on things such as how many people are coming to your website, how they are finding it and what they do during their visits. However, to really gain a real-time understanding into how your web site and your content is helping your visitors to engage with your digital presence, then a heat map analytics service can be a very practical way to do this.
We recommend getting a license of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, engagement and to get more online sales.
To learn more, check out the software here: HeatMapTracker – Live ClickTracking And Heat Map Tracking Software
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