Being able to understand visitor behavior is very important to your online success.
The saying ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is going on on your web pages, how can you get better online results?
Website users have been searching for ways to track and understand what is happening since websites were first developed. From simple counters that track visitor numbers, to powerful and sophisticated statistical tracking software like Google Analytics that can capture incredibly rich key information.
Learning about visitor behaviour is vitally important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can better your results, but research also shows that past consumer behavior is the best indicator of future behavior. It’s a better indicator, in fact, than visitor demographics.
Although being able to monitor statistical data such as how many visitors are checking out your web site, which pages they are landing on and leaving from, how long they are staying on your website for, keywords searched, average page views, referring sites, etc …, is extremely essential, wouldn’t it be great to be able to track exactly what users are doing, where they are navigating around in, which links they are clicking on, which parts of the content they are most interested in, and more?
Fortunately, heat map technology makes this easy and possible. Web heatmaps have been used to display areas in a website page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress web site, then you can easily add heatmap tracking with video session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other programs) and that visually records your web site users’ entire journey and creates live heatmaps that show precisely where they are clicking and where they scroll on your pages.
HeatMapTracker software also allows you to see your site from your visitor’s unique point of view.
For more details go here: HeatMap Tracker
Benefits
The better you know how your visitors engage with your website, the more you can improve your website’s user experience. Imagine knowing the specific issues that have been preventing your site visitors from fully engaging with your website, such as unclear site navigation elements, or distracting banner ads. As a website owner, you can guide your site visitors to complete certain actions, such as signing up to your newsletter or click on certain links.
While Google Analytics has an overlay feature that can give you an idea of which links on a page visitors are clicking, a heatmap will also display any clicks that visitors make on your page, whether these are links or not. This is an important benefit because if a heat map report reveals that visitors are clicking on an image that they think is a link, but is actually not a link, you can easily change this by adding a link to the image, or make it clear to your visitors that the image is just a visual element.
Heatmaps, therefore, are one of the best ways to test your site design, see how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor user behavior on your web site:
See Everything Users Do On Your Web Pages
The script creates a screen video of every browsing movement on your website, enabling you to capture all links and buttons clicked, eye-tracking and scrolls.
Full Control Without Restrictions
The software allows you to self-host the technology, giving you no restrictions on session recording and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off investment to purchase the application, which entitles you to receive unlimited updates and enhancements.
Some additional benefits of the HeatMapTracker script include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your web site, you can spot challenges preventing visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing About User Behavior: The video recordings of your users’ sessions let you see precisely what is taking place on your site. Click overlays let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they stay in a particular section, how fast they scroll down your site and more! No more guesses or making wrong assumptions … just factual intel of what takes place when visitors come to your site.
- Increase Online Sales: HeatMap Tracker helps you improve visitor engagement with your business, which improves sales and conversion rates. There are a number of ways to achieve this and we’ll go over a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker offers many features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Ready to go in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and measure how far down your page your visitors scroll as a measure of the length of time your website and/or sales copy can engage them for. The software lets you review and analyze every single visitor experience to see how visitors are interacting with your site or specific pages on the web site.
- Unlimited session recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can measure user sessions on your pages for a few days, a few weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your readers are more interested in. You can also review regional location data of all visitors and learn which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials that plugin users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Understand what’s working (i.e. where visitors click) and what doesn’t work (where users are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that they may be linking to another area of your site?
- Get practical information on ways to refine your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experimentation to improve your landing page’s “first impression”, or maximize the impact of the landing page’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify whether an element on the page should be included, edited, or deleted.
- Produce “before” and “after” comparison reports for digital marketing services.
- Test if visitors tend to click images versus buttons vs text links, and how particular user segments engage within your website.
- Diagnose potential website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering great products and customer support. The product download area contains video instructions for installing and setting up the software.
Software Cost
Heat Map Tracker is available in three different editions:
- Basic License – Single license only. Price = $197.00 One-time.
- Professional License – Installs on up to 10 sites. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing service providers. Cost = $497.00 One-time.
Please Note: Current pricing for this product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the pricing when this article was published. This may not be the actual pricing charged by the plugin author when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services such as Google Analytics can provide useful metrics on things such as the number of people landing on your site, how they are finding it and what they do during their visits. However, to truly gain deep knowledge into how your site and your content is helping your visitors to connect with your business online, then a heat map analytics software application can be a great way to do so.
We recommend that you consider buying a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for increasing sales.
For full details, visit the software website: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracking Software
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