Being able to track and monitor visitor behavior is absolutely important to your online success.
The management saying “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is happening on your site, how can you know what needs to be improved?
Businesses have looked for accurate methods to track and analyze visitor behaviour since web sites were first introduced. From basic counters that track visitor numbers, to very powerful analytical software like Google Analytics that record and display detailed key data.
Learning about user behaviour is very important for a successful marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also confirms that previous visitor behaviour is the most reliable predictor of future behaviour. More reliable, in fact, than demographics.
Although the ability to view key reports such as the number of unique web users are checking out your website, what pages they are entering and exiting, how long they are staying on your website for, keyword searches, unique page views, referring sites, etc …, is vitally useful, wouldn’t it also be fantastic to be able to know precisely what visitors are clicking on, where on your pages they are staying the longest for, which links they are clicking on, which parts of the page they are pausing on, and more?
Fortunately, heatmap technology makes this easy and possible. Web heat maps have been used to analyze areas on a web page that online visitors scan most frequently. Web heat maps are also often used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered website, then you can easily add heatmap tracking with session replays to your business tool box using an easy-to-install and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other CMS applications) and that lets you visually record your website users’ movements and generates instant heatmaps showing where they click and where they scroll throughout your website.
HeatMapTracker application also lets you see your site from your visitor’s point of view.
Go here to learn more: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the exact challenges that prevent your readers from fully accessing your website, like confusing navigation layouts, or disruptive ads. As a website owner, you can encourage your readers to complete certain actions, such as join a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature that can give you an idea of what links on your web page visitors are clicking, a heat map can also display any clicks that visitors are making on your page, whether they are links or not. This is an important benefit because if a heatmap analysis reveals that readers are clicking on a graphic element that they suppose to be a link, but turns out not to be a link, you can quickly repair this by adding a link to the image, or make it crystal clear to your visitors that the image is just a graphic.
Heatmaps, therefore, can be one of the most useful methods to test your site design, assess how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track user behavior on your site:
See Everything Users Do On Your Web Site
HeatMapTracker captures every browsing session on your website, allowing you to monitor all clicks, eye-tracking and page scrolls.
Full Control Without Restrictions
The software is hosted on your server, giving you no restrictions on recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-off cost to purchase the application, after which you are then entitled to receive unlimited software upgrades and new features for life.
Additional software benefits include the following:
- Improve Your Marketing: By seeing how visitors experience your web pages, you can discover problems that prevent users from taking desired actions and correct these.
- Stop Guessing User Behaviour: The video playbacks of your users’ sessions reveal exactly what takes place on your web pages. Click overlays let you see exactly which links and buttons users click on, where they are drawn to most on your website, how long they stay in a specific section, how far they navigate down your pages and more! No more guessing or making wrong assumptions … just pure information of what goes on when visitors land on your web pages.
- Increase User Engagement: HeatMapTracker helps you increase user interaction with your business, which increases sales and conversions. There are many ways to achieve this and we’ll discuss several of these in the “Tips” section further below.
Software Features
HeatMap Tracker includes many great features for WordPress users. Here are just a few of these:
- Fast and simple to install and implement. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time view and monitor how far down your sales pages your users read down to as a measure of how long your website and/or sales copy can keep them engaged. The software lets you study every single visitor experience to see how they are interacting with your website or particular pages on your site.
- Unlimited session recording and session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can spy on users on your web pages for a few days, a few weeks, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for each project. You can easily view which pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving pages that your readers care about. You can also access regional demographics of your visitors and discover which part of the world they are visiting from.
Additional features:
The image below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials that users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Understand what works (i.e. where users click) and what’s not working (where visitors aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that these may be links to somewhere else?
- Get ideas on how to refine your landing pages, sign up forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” experiments to improve your landing page’s visitor impact, or maximize the impact of the site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if a page element needs to be added, rearranged, or deleted.
- Produce “before” and “after” case studies for digital services.
- Analyze whether users tend to click on images versus buttons vs text links, and how particular user segments interact with your web site.
- Troubleshoot potential website security problems and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering robust products and support. The product download area contains video tutorials for installing and setting up the software.
Software Price
HeatMapTracker is available in three different editions:
- Basic (Single) License – Single domain only. Price = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to 10 sites. Cost = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, browser session replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 Single Payment.
Note: Pricing for the HeatMapTracker software depends on whether there are any promotions or limited-time specials being offered. When we last checked, the product is selling for the amounts shown above. This may not be the actual pricing set by the product developer when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services like Google Analytics provide useful metrics on things such as the number of people arriving on your website, how they find it and what they are doing during their visits. However, if you want to truly gain deep knowledge into how your web site and your content is helping your visitors to engage with your digital presence, then a heatmap analytics application can be a very practical way to do this.
We recommend purchasing a license of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, engagement and to make more sales of your products or services.
To learn more, visit the software website here: Heat Map Tracker – Live ClickTracking And HeatMap Tracker
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