Being able to track, monitor and view the behavior of visitors and users on your website or blog is absolutely important to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your website, how will you know what areas of your website need to be improved?
Businesses have been searching for ways to track and analyze user behavior since web sites were first created. From simple tracking counters, to sophisticated statistical tracking tools like Google Analytics that can record an exceptional level of key information.
Tracking user behavior is vitally important for a successful digital presence, not just because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown over and over that past consumer behaviour is the most reliable predictor of future behaviour. It’s a better indicator, in fact, than visitor demographics.
While being able to view key data like how many unique visitors are landing on your web site, which pages they are arriving on and departing from, how long they are staying on your site for, what keywords are being searched for, average page views, referring web sites, etc …, is vitally essential, wouldn’t it be great to be able to view exactly what users are clicking on, where on your pages they are visiting the longest for, which links they are clicking on, which parts of the page visitors are most intrigued about, and so on?
Fortunately, heatmap technology makes this easy. Website heat maps have been used to help locate areas on a web site page that online visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heat map tracking with session replays to your business tool box with a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress (and other website programs) and that visually tracks your site users’ entire session and generates instant heat maps that show where users are clicking and where they scroll throughout your site content.
The HeatMapTracker application lets you see your website from your visitor’s unique point of view.
Learn more about the script here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your site, like unclear navigation layouts, or disruptive banner ads. As a site owner, you can encourage your visitors to perform certain actions, such as join your newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of which links on a web page are being clicked, a heat map can also display any clicks that visitors make on your site, whether they are actual links or not. This is important because if a heat map report reveals that readers are clicking on an image which they imagine to be a link, but turns out not to be a link, you can quickly edit this by linking the image to the destination URL your readers are trying to get to, or let your users know that the image is not a hyperlink.
Heatmaps, therefore, are one of the best ways to test your site design, see how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor visitor behavior on your website:
Record Everything Users Are Doing On Your Website
The application captures every user browsing movement on your web site, allowing you to observe all page clicks, eye-tracking and scrolls.
Complete Control With No Restrictions
The script is self-hosted, giving you no restrictions on visitor recordings and pageviews.
Free Upgrades And Enhancements
There is a one-off investment to own the application, after which you are then entitled to receive free updates and all future enhancements.
Additional script benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your site, you can identify difficulties preventing users from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing About Visitor Behavior: The screen video playbacks of your users’ sessions let you observe exactly what is taking place on your web pages. Screen overlays let you know exactly which elements users click on, where they are drawn to most on your site, how long they browse in a particular section, how quickly they travel down your content and more! No more guessing or making wrong assumptions … just real evidence of what takes place when visitors come to your web site.
- Increase Visitor Engagement: HeatMapTracker lets you improve visitor interaction with your site, which increases your sales and conversion rates. There are many ways to achieve this and we’ll discuss several of these in the “Tips” section further below.
Features
HeatMapTracker provides many features for website owners. Here are just a few of these:
- Quick and simple to install and set up. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and observe how far down your page your users scroll down to as a benchmark of how long your site can keep them interested. Heat Map Tracker lets you review and analyze each and every visitor session to help you understand how users interact with your site or specific pages on your website.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can spy on users on your pages for a few days, one week, one month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily see which pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on pages that users are more interested in. You can also see regional demographic data of your visitors and learn where they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and comments that customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Understand what’s working (i.e. where people are clicking) and what doesn’t work (where users aren’t clicking). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that they link to somewhere else?
- Get useful information on ways to refine your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” experiments to improve your site’s visitor impact, or maximize the impact of your landing page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether any content section should be inserted, changed, or removed.
- Create “before” and “after” case studies for web-related services.
- Test if users prefer to click images vs buttons vs text links, and how specific user segments engage within your website.
- Analyze confirmed site security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly respected online marketer with a solid reputation for providing reliable products and customer support. The members area includes video tutorials for installing and setting up the software.
Software Price
Heat Map Tracker comes in 3 separate editions:
- Basic (Single) License – Allows you to use on one website. Cost = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to ten sites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you want, create client accounts, and set up automated PayPal client invoices, making it ideal for web marketing agencies. Cost = $497.00 One-time.
Note: Price details for this product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the pricing when this article was written. This may not be the actual pricing set by the product developer when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services such as Google Analytics can give you some important data on things such as the number of people coming to your website, how they found it and what they do whilst visiting your web pages. However, to truly gain deeper insights into how your site and your content is being used by your visitors to interact with your digital presence, then a heatmap analytics software application can be very useful.
We recommend buying a copy of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to get more online sales.
For full details, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracking Plugin
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