Being able to track, monitor and view the behavior of visitors and users on your web site is very important to your online success.
The saying ”you can’t manage what you don’t measure” is as important in the digital economy as ever. If you don’t know what is happening on your website, then how can you know what needs to be improved?
People have been searching for ways to track and understand visitor behaviour since websites were first introduced. From simple tracking counters, to powerful and sophisticated analytical software like Google Analytics that can record and display incredibly granular key metrics.
Analyzing user behaviour is important for a successful digital presence, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown that past consumer behavior is the most reliable indicator of future behavior. More reliable, in fact, than knowing demographics.
While the ability to view valuable details such as how many web users are visiting your site, what pages they are landing on and leaving from, how long they are remaining on your website for, what terms are being searched for, average page views, referring websites, and so on, is vitally essential, wouldn’t it also be excellent to be able to view exactly what visitors are reading, where on your site they are navigating around in, which hyperlinks they are clicking on, which areas of the page visitors are mostly interested in, and so on?
Fortunately, heat map technology makes this easy. Web heat maps have been used to help pinpoint areas of a web page most frequently scanned by web visitors. Web heat maps are also often used alongside other forms of web analytics and session replay software.
If you own a WordPress-powered web site, then you can easily add heat map tracking and recorded session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress (and other web applications) and that visually records your site users’ every movement and creates live heatmaps showing exactly where they click and where they are scrolling on your website.
The HeatMapTracker analytics tool lets you see your site from your visitor’s point of view.
More info: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the exact barriers that have been preventing your prospects from fully engaging with your site, such as unclear navigation layouts, or disruptive design elements. As the website owner, you can guide your site visitors to complete certain actions, such as signing up to a newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature that can show you what links on a page are being clicked, a heat map will show you any clicks that visitors make on your page, regardless of whether these are links or not. This is a significant benefit because if a heat map analysis reveals that users are clicking on a graphic element that they think is a link, but turns out not to be a hyperlinked image, you could easily remedy this by adding a link to the image, or let your users know that the image is not a hyperlink.
Heatmaps, therefore, can be one of the best ways to test the design of your site, assess how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track user behaviour on your web site:
Capture Everything Users Are Doing On Your Web Pages
The script captures every visitor movement on your site, enabling you to monitor all which page elements are being clicked, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The software is hosted on your server, giving you unlimited recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-off investment to own the software, which then entitles you to receive free updates and enhancements.
Additional application benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web pages, you can spot challenges that prevent users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behaviour: The screen video playbacks of your visitors’ browser sessions show you precisely what takes place on your site. Overlays let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they hover in a particular area, how far they travel down your site and more! No more guessing or making wrong assumptions … just accurate evidence of what happens when people visit your website.
- Increase Online Sales: HeatMap Tracker lets you increase user engagement with your site, which increases your sales and conversion rates. There are many ways to do this and we present a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker offers many features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and monitor how far down your sales or product pages your users read down to as a measure of the length of time your web copy can retain their attention. The software lets you review and analyze every single visitor session to help you see how users interact with your website or certain pages on the web site.
- Unlimited visitor screen captures and browser session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can spy on users on your pages for a few days, a few weeks, a month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all recorded sessions the heatmap analytics software has recorded for all projects. You can quickly see the top pages your users are moving towards and how they interact with each page’s content, allowing you to spend more time on pages that your readers are more interested in. You can also monitor regional demographics of your visitors and discover which part of the world they are coming from.
Additional features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and feedback plugin users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your business:
- Discover what works (i.e. where visitors are clicking) and what doesn’t work (where people are not clicking). For example, are visitors watching your videos? Are they clicking on graphic elements believing that they may be links to another area of your site?
- Get useful data on how to improve your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” experiments to improve your website’s “first impression”, or optimize the impact of the home page’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if a page element needs to be included, rearranged, or removed.
- Create “before” and “after” case studies for web-related services.
- Test if visitors prefer to click on images vs buttons vs text links, and how particular user segments engage with your website.
- Troubleshoot potential website security problems or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for delivering exceptional products and customer support. The member download area contains video instructions for installing and setting up the software.
Product Pricing
Heat Map Tracker is available in 3 versions:
- Basic (Single) License – Single installation only. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to 10 sites. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital service providers. Cost = $497.00 One-off payment.
Note: Current pricing for Heat Map Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was current at the time this review was written. This may not be the actual price set by the software seller when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services such as Google Analytics can give you some useful data on things such as the number of people visiting your website, how they found it and what they are doing during their visits. However, to really gain an understanding into how your web site and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics tool can be very useful.
We recommend that you consider getting a license of HeatMapTracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to generate more online sales.
For full details, visit the software website: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracker
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