Being able to track, monitor and view visitor behavior is absolutely vital to the success of your digital business.
The old management adage ”you can’t manage what you don’t measure” is as important in the digital age as it has ever been. If you don’t know what is going on on your web site, how would you get better online results?
Businesses have looked for smart tools to track and analyze what is happening since websites were first invented. From simple counters that track visitor numbers, to sophisticated analytical tools like Google Analytics and other applications which can capture an incredible amount of key data.
Knowing user behavior is very important for the success of your marketing strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also confirms that previous user behaviour is the best indicator of future behavior. More reliable, in fact, than knowing demographics.
Although the ability to view key details such as the number of web visitors are coming to your web site, what pages they are entering and exiting, how long they are staying on your website for, keyword searches, average page views, referring pages, and so on, is extremely useful, wouldn’t it be great to be able to track precisely what visitors are clicking on, where on your pages they are navigating through, which hyperlinks they are clicking on, what parts of your content they are reading, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps have been used to help locate areas in a web page that visitors scan most frequently. Web heatmaps are also often used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with video session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that works with WordPress and that lets you visually record your web site users’ every movement and creates instant heatmaps showing where users click and where they are scrolling throughout your web pages.
HeatMapTracker analytics tool also lets you capture every click your visitors make.
For more details, visit the script site here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are engaging with your content, the more you can improve your site’s user experience. Imagine knowing the exact issues that have been preventing your visitors from fully accessing your site, such as unclear navigation elements, or distracting banner ads. As the website owner, you can guide your site visitors to perform certain actions, such as joining a newsletter or clicking on certain links.
While Google Analytics has its overlay feature which can give you an idea of what links on your page visitors are clicking, a heatmap will also reveal any clicks that visitors are making on your page, regardless of whether these are actual links or not. This is an important benefit because if a heatmap report helps you discover that visitors are clicking on an image that they think is a link, but turns out not to be a link, you can quickly fix this by linking the image to the page your users are trying to get to, or make it clear to your readers that the image is just a graphic.
In short, heatmaps can be one of the best ways to test your site design, assess how readable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to monitor visitor behaviour on your site:
See Everything Users Do On Your Website
The script creates a playback video of every user browsing movement on your web site, allowing you to capture all clicks, eye-tracking and page scrolling.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you unrestricted session recording and playbacks.
Lifetime Upgrades And Enhancements
There is a one-off investment to own the software, which entitles you to receive unlimited upgrades and all future enhancements for life.
Additional benefits of the HeatMapTracker script include the following:
- Improve Your Marketing Efforts: By seeing how visitors navigate your website, you can identify challenges that prevent users from taking desired actions and improve your sales process.
- No More Guessing User Behaviour: The screen video recordings of your visitors’ browsing sessions let you see precisely what happens on your web site. Heat Maps let you see exactly which elements users click on, which areas they are drawn to most on your website, how long they stay in a specific section, how far and quickly they scroll down your pages and more! No more guesses or making wrong assumptions … just factual information of what goes on when users explore your web pages.
- Increase User Engagement: HeatMap Tracker lets you increase user interaction with your business, which increases online sales and conversions. There are many ways to achieve this and we present some of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many unique features for site owners. Here are just a few of these:
- Fast and simple to install and set up. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and monitor how far down your sales or product pages your visitors scroll down to as a benchmark of how long your website and/or sales copy can engage them for. HeatMap Tracker lets you analyze every single visitor experience to see how visitors are interacting with your website or certain pages on the website.
- Unlimited visitor screen captures and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can capture visitor sessions on your pages for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can easily see the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on pages that your visitors care about. You can also monitor regional location data of your visitors and discover where they are visiting from.
Additional features:
The image below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials and feedback users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Learn what works (i.e. where users are clicking) and what’s not working (where people are not clicking). For example, are visitors watching your videos? Are they clicking on graphic elements thinking that these may link to another destination?
- Get useful information on ways to refine your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get practical information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” experiments to improve your home page’s “first impression”, or maximize the impact of your site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if an element on the page could be included, redesigned, or taken out.
- Produce “before” and “after” comparison reports for digital services.
- Compare whether users prefer to click images vs buttons vs text links, and how particular user segments engage with your web site.
- Review potential site security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing robust product quality and customer support. The member download area contains video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker comes in three editions:
- Basic (Single) License – Use on 1 site. Price = $197.00 Single Payment.
- Professional License – Use on up to ten websites. Price = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, browser session recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Cost = $497.00 One-time.
Note: Current pricing for the product can vary, depending on whether there are any promotions or limited-time specials being offered. The price above was correct at the time this content was published. This may or may not be the actual price set by the software seller when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services such as Google Analytics can provide you with great data on things such as the number of people landing on your site, how they are finding it and what they do during their visits. However, if you want to really gain deep knowledge into how your web site and its content is being used by your visitors to engage with your digital presence, then a heat map analytics application can be a very practical way to do this.
We recommend that you consider buying a copy of HeatMap Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to increase sales of your products or services.
For full details, visit the software website here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracking Plugin
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