Being able to understand the behavior of visitors and users on your site is absolutely vital to the success of your digital business.
The old saying “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is going on on your site, then how can you know what needs to be improved?
Business owners have looked for practical tools to track and understand what users are going to do on their websites since web sites were first developed. From basic tracking counters, to sophisticated and powerful analytical software like Google Analytics that record granular measurements.
Understanding visitor behavior is very important for the success of your marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also confirms that past user behavior is the most reliable indicator of future behaviour. It’s an even better indicator, in fact, than visitor demographics.
Although the ability to see statistical information like how many unique visitors are exploring your web site, which pages they are landing on and leaving from, how long they are staying on your website for, keywords searched, unique page views, referring websites, etc …, is vitally important, wouldn’t it be useful to track exactly what visitors are clicking on, where they are navigating through for the longest period of time, which links they are clicking on, which parts of the site visitors are mostly interested in, and more?
Fortunately, heat map technology makes this easy. Web heat maps have been used to monitor areas on a web page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking and recorded visitor session replays to your collection of key business analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other CMS applications) and that visually records your web site users’ entire journey and generates instant heat maps showing precisely where users click and where they scroll on your site.
The HeatMapTracker analytics tool lets you look over the shoulders of everyone who visits your web site.
To learn more about this software go here: HeatMapTracker
Benefits
The better you know how your visitors interact with your site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that are preventing your visitors from fully accessing your website, like confusing site navigation layouts, or distracting banner ads. As a website owner, you can encourage your visitors to perform certain actions, such as joining a newsletter or click on certain links.
Although Google Analytics has an overlay feature which can give you an idea of which links on a page are being clicked, a heatmap will reveal any clicks that users are making on your site, regardless of whether they are links or not. This is an important benefit because if a heat map report reveals that users are clicking on a graphic element which they think is a link, but turns out not to be a hyperlinked image, you would be able to quickly remedy this by adding a link to the image, or make it clear to your readers that the image is not linked.
In short, heatmaps can be one of the most useful ways to test the design of your website, assess how readable your site is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your site:
Monitor Everything Visitors Are Doing On Your Web Site
Heat Map Tracker lets you record every browsing movement on your site, allowing you to monitor all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The script is hosted on your own server, giving you no-limit session recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off cost to purchase the application, which then entitles you to receive unlimited script updates and all future enhancements for free.
Additional software benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web site, you can identify difficulties that prevent users from taking desired actions and reach your site benchmarks.
- Stop Guessing User Behavior: The screen video playbacks of your users’ browser sessions allow you to see exactly what happens on your website. Overlays let you see exactly which links and buttons users click on, where they are drawn to most on your website, how long they stay on a particular spot, how far they travel down your site and more! No more guesses or making wrong assumptions … just real metrics of what takes place when visitors come to your web site.
- Increase Website Sales: HeatMapTracker lets you increase user engagement with your business, which increases sales and conversion rates. There are a number of ways to do this and we’ll present some of these in the “Tips” section further below.
Software Features
Heat Map Tracker offers many great features for site owners. Here are just some of these:
- Quick and simple to install and implement. Ready to go in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and measure how far down your sales pages your visitors scroll down to as a measure of the length of time your web copy can retain their attention. HeatMapTracker lets you analyze every single visitor action to help you understand how users are interacting with your website or some pages on the web site.
- Unlimited session screen captures and session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can record users on your website for a few days, a couple of weeks, one month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see total visitors, tracked pages and total sessions the heatmap analytics software has recorded for all projects. You can easily see the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that your visitors care about. You can also access regional demographics of your visitors and learn which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials users have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your business:
- Understand what’s working (i.e. where users click) and what doesn’t work (where people are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements believing that these may link to somewhere else?
- Get insights on how to improve your landing pages, signup forms, memberships, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Create “above the fold” experimentation to improve your home page’s “first impression”, or maximize the impact of the landing page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any content could be added, reworked, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Analyze whether users tend to click on images versus buttons versus text links, and how particular user segments engage with your site.
- Diagnose suspected site security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a respected online marketer with a solid reputation for providing great product quality and product support. The member download area includes video instructions for installing and setting up the software.
Product Pricing
HeatMapTracker comes in three editions:
- Basic License – Use on one site. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to install on up to 10 websites. Cost = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it ideal for digital marketing agencies. Cost = $497.00 One-time.
Note: Current pricing for the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software is selling for the pricing shown above. This may not be the actual pricing charged by the product developer when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics can give you some good information on things such as the number of people visiting your pages, how they found it and what they are doing whilst on your web pages. However, to truly gain a deep understanding into how your site and your content is helping your visitors to connect with your digital presence, then a heat map analytics software tool can be a great way to do so.
We suggest getting a copy of HeatMap Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to increase sales of your products or services.
For full details, check out the software here: Heat Map Tracker – Live ClickTracking And HeatMap Tracking Software
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