The ability to track visitor behavior is absolutely vital to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is happening when users arrive on your website, how can you get better results?
People have been looking for accurate tools to track and understand what visitors are going to do on their internet sites since web sites first appeared. From simple counters that track visitors, to sophisticated analytical software like Google Analytics and other applications that record incredibly fine metrics.
Analyzing user behavior is vitally important for the success of your online business marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown that past consumer behaviour is the most reliable indicator of future behavior. More reliable, in fact, than demographics.
Although being able to view key reports like the number of unique visitors are exploring your site, what pages they are coming and leaving from, how long they are staying on your site for, keywords searched, unique page views, referring pages, etc …, is extremely useful, wouldn’t it also be useful to be able to know exactly what visitors are doing, where they are navigating through, which links they are clicking on, what parts of your content they are reading, and so on?
Fortunately, heatmap tracking technology makes this possible. Web heat maps are used to locate areas in a website page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that visually records your website visitors’ entire journey and generates live heatmaps showing where users click and where they are scrolling on your pages.
HeatMapTracker analytics tool lets you look over the shoulders of everyone who visits your web site.
For more details, visit the script site here: HeatMap Tracker
Benefits
The more you know how your visitors interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific issues that prevent your users from fully accessing your site, like confusing navigation layouts, or disruptive adverts. As a website owner, you can guide your users to complete certain actions, such as joining a newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature which can show you which links on a page visitors are clicking, a heat map can show you any clicks that users are making on your page, regardless of whether they are links or not. This is important because if a heat map analysis helps you discover that readers are clicking on a graphic element which they think is a link, but happens to not be a link, you would be able to quickly remedy this by linking the image to the destination URL your users are trying to get to, or make it clear to your users that the image is not linked.
Heat maps, therefore, are one of the most useful ways to test the design of your website, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behavior on your website:
See Everything Users Are Doing On Your Website
HeatMapTracker lets you record every visitor session on your website, enabling you to record all which links and buttons are being clicked, eye-tracking and scrolls.
Complete Control With No Restrictions
The application allows you to self-host the technology, giving you unlimited recordings and playbacks.
Free Upgrades & Enhancements
There is a one-off investment to purchase the script, after which you are then entitled to receive unlimited script updates and future enhancements for life.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors experience your website, you can identify issues preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing Visitor Behaviour: The screen video playbacks of your visitors’ browsing sessions allow you to observe precisely what happens on your web site. Overlays let you see exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they choose to stay in a particular area, how far and quickly they travel down your pages and more! No more guesses or making wrong assumptions … just accurate metrics of what takes place when users explore your web pages.
- Increase User Engagement: Heat Map Tracker helps you improve visitor engagement with your site, which improves your sales and conversion rates. There are many ways to do this and we present a number of these in the “Tips” section further below.
Features
HeatMap Tracker includes many great features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time on and monitor how far down your product pages your users read down to as an indicator of the length of time your content can keep them engaged. HeatMapTracker lets you study every single visitor session to help you learn how they interact with your website or particular pages on the web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can spy on visitor sessions on your site for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can easily view the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on the content that your readers are more interested in. You can also access regional location data of your visitors and discover which part of the world they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and comments that plugin users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your results:
- Discover what’s working (i.e. where users click) and what doesn’t work (where users aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that they are links to another section?
- Get practical data on how to refine your landing pages, signup forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” testing to improve your site’s visitor impact, or optimize the impact of your home page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether a page element needs to be added, reworked, or taken out.
- Create “before” and “after” comparison reports for web services.
- Compare if users prefer to click images versus buttons versus text links, and how specific user segments interact within your website.
- Investigate confirmed site security problems or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering robust products and product support. The product download area contains video instructions for installing and configuring the software.
Software Price
Heat Map Tracker is available in 3 different versions:
- Basic License – Single domain only. Price = $197.00 One-off payment.
- Professional License – Allows you to install on up to 10 websites. Cost = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the other editions (click tracking, heat maps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital marketing agencies. Cost = $497.00 Single Payment.
Please Note: The cost of purchasing HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the pricing at the time this content was published. This may or may not be the actual pricing set by the software author when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing information here:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide good metrics on things such as how many people are visiting your pages, how they are finding it and what they are doing during their visits. However, if you want to really gain deeper insights into how your website and your content is being used by your visitors to connect with your business online, then a heatmap analytics software application can be a great way to do so.
We suggest buying a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and for increasing your sales.
For more information, visit the software website: Heat Map Tracker – Live Click-Tracking & HeatMap Tracking Plugin
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