Being able to track, monitor and understand the behavior of visitors on your web site is most important to your online success.
The old adage ”you can’t manage what you don’t measure” is as important today as always. If you don’t know what is happening on your website, then how will you get better results?
People have looked for accurate tools to track and understand what visitors are up to on their web pages since web sites were first introduced. From basic counters that track how many people have viewed your page, to very sophisticated statistical tracking software like Google Analytics and other applications that can record and display incredibly fine metrics.
Learning about visitor behavior is very important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but research also shows that previous visitor behaviour is the most reliable predictor of future behaviour. It’s a better predictor, in fact, than demographics.
While being able to analyze statistical details such as the number of web users are arriving on your site, what pages they are entering and exiting, how long they are remaining on your website for, which terms are being searched for, average page views, referring pages, etc …, is extremely useful, wouldn’t it also be great to be able to track exactly what visitors are clicking on, where on your pages they are visiting the longest for, which links they are clicking on, what areas of the site visitors are most interested in, and so on?
Fortunately, heat map tracking technology makes this possible. Web heat maps are used to locate areas on a web site page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress-powered website or blog, then you can easily add heat map tracking with recorded user session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that is compatible with WordPress and that lets you visually track your site visitors’ movements and creates instant heatmaps that show exactly where they are clicking and where they are scrolling throughout your site.
HeatMapTracker analytics tool also allows you to see your site from your visitor’s point of view.
For more details, visit the software site here: Heat Map Tracker
Benefits
The more you know how your users interact with your content, the more you can improve your website’s user experience. Imagine knowing the specific issues that have been preventing your visitors from fully engaging with your website, such as confusing site navigation layouts, or disruptive banner ads. As the site owner, you can help your site visitors to perform certain actions, such as opt into a newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can show you what links on a web page are being clicked, a heatmap can also display any clicks that users are making on your page, regardless of whether they are actual links or not. This is important because if a heat map report reveals that users are clicking on an image which they think is a link, but happens to not be a link, you could quickly edit this by adding a link to the image, or let your users know that the image is just a visual element.
Heat maps, therefore, can be one of the most useful methods to test the design of your website, measure how readable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to track user behavior on your site:
Observe Everything Users Are Doing On Your Website
HeatMapTracker creates a video of every browsing movement on your site, enabling you to observe all clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The software is hosted on your own server, giving you no-limit recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-off investment to purchase the software, after which you are then entitled to receive unlimited updates and enhancements for free.
Some additional benefits include the following:
- Improve Site Usability: By seeing how visitors navigate your website, you can identify problem areas that prevent visitors from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing About User Behaviour: The screen video playbacks of your visitors’ sessions allow you to see exactly what takes place on your web site. Screen overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they hover on a particular section, how far they travel down your site and more! No more guessing or hoping … just factual metrics of what happens when visitors visit your site.
- Increase Visitor Engagement: Heat Map Tracker lets you increase user interaction with your site, which increases your sales and conversions. There are many ways to achieve this and we’ll list several of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many great features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and measure how far down the page your visitors scroll as a benchmark of the length of time your sales message can retain their attention. The software lets you review and analyze each and every user session to help you see how users interact with your website or certain pages on the site.
- Unlimited session recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can spy on visitor sessions on your web pages for a few days, a week or two, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for each project. You can quickly see which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on the content that visitors care about. You can also review regional location data of your visitors and discover where they are visiting from.
Additional features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and feedback that plugin customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your results:
- Learn what works (i.e. where users click) and what doesn’t work (where people are not going to). For example, are visitors watching your videos? Are they clicking on graphic elements thinking that they are links to somewhere else?
- Get ideas on how to refine your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” experimentation to improve your website’s “first impression”, or maximize the impact of the landing page’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any content section could be added, modified, or deleted.
- Create “before” and “after” case studies for digital services.
- Test if users prefer to click images versus buttons versus text links, and how specific user segments engage with your site.
- Confirm suspected website security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing robust products and product support. The member download area includes video tutorials for installing and configuring the software.
Software Cost
HeatMapTracker is available in three separate editions:
- Basic (Single) License – Single installation only. Cost = $197.00 Single Payment.
- Professional License – Use on up to 10 domains. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click tracking, heatmaps, session replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Price = $497.00 One-time.
Please Note: Price details for this product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the product retails for the pricing shown above. This may or may not be the actual pricing charged by the software developer when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services like Google Analytics can provide important data on things such as the number of people landing on your website, how they are finding it and what they are doing during their visits. However, to really gain a deep understanding into how your website and your content is helping your visitors to interact with your business online, then a heat map analytics service can be a very practical way to do this.
We suggest buying a copy of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and for generating more sales.
For more details, visit the software website: HeatMap Tracker – Live Click-Tracking And Heat Map Tracker
***