The ability to track visitor behavior is very important to the success of your digital business.
The old saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as ever. If you don’t know what is going on on your web site, then how can you improve your online results?
People have been searching for ways to track and understand visitor behaviour since websites were first invented. From basic counters that track the number of visitors, to very sophisticated and powerful analytical software like Google Analytics which provide an exceptional level of measurements.
Tracking visitor behaviour is vitally important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that past user behaviour is the most reliable indicator of future behavior. Better, in fact, than demographics.
Although the ability to see valuable information like how many web visitors are coming to your web site, what pages they are entering and exiting, how long they are staying on your website for, keywords searched, average page views, referring web sites, etc …, is highly important, wouldn’t it be great to know exactly what users are doing, where on your pages they are navigating through, which hyperlinks they are clicking on, which areas of the page they are mostly intrigued about, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Website heat maps are used to help locate areas in a website page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of statistical software and session replay software.
If you use WordPress, then you can easily add heat map tracking and video session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other programs) and that lets you track your site users’ entire session and generates instant heatmaps showing exactly where users click and where they are scrolling throughout your pages.
HeatMapTracker analytics tool also enables you to look over the shoulders of everyone who visits your site.
More info: HeatMap Tracker
Benefits
The better you know how your users are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the exact issues that prevent your readers from fully engaging with your website, such as unclear site navigation layouts, or disruptive adverts. As a website owner, you can help your visitors to perform certain actions, such as signing up to a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature which can show you which links on your web page are being clicked, a heat map will also display any clicks that visitors make on your page, regardless of whether they are actual links or not. This is an important difference because if a heatmap report reveals that readers are clicking on an image that they suppose to be a link, but turns out not to be a hyperlinked image, you could quickly change this by linking the image to the destination URL your visitors are trying to get to, or make it clear to your users that the image is not linked.
In short, heat maps are one of the most useful ways to test your site design, measure how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track user behaviour on your website:
See Everything Users Are Doing On Your Website
The script creates a video of every user browsing movement on your site, allowing you to see all links and buttons clicked, eye-tracking and scrolls.
Complete Control With No Restrictions
The application is hosted on your server, giving you no-limit session recording and pageviews.
Unlimited Updates & Enhancements
There is a one-off investment to own the application, which entitles you to receive unlimited script upgrades and future enhancements for free.
Some additional benefits of the HeatMapTracker software include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web pages, you can uncover issues that prevent users from taking desired actions and improve visitor engagement.
- No More Guessing Visitor Behavior: The video playbacks of your visitors’ browsing sessions reveal precisely what happens on your web pages. Click overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they stay on a particular area, how fast they scroll down your site and more! No more guessing or hoping … just real evidence of what takes place when visitors come to your website.
- Increase User Engagement: HeatMapTracker helps you improve visitor engagement with your business, which increases your sales and conversion rates. There are many ways to do this and we’ll discuss some of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker includes many features for website owners. Here are just a few of these:
- Fast and simple to install and configure. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and monitor how far down your sales pages your users scroll down to as a measure of how long your content can retain their attention. The software lets you study each and every user session to help you learn how visitors interact with your website or particular pages on the website.
- Unlimited session recording and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can capture users on your pages for 1 day, a week or two, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded sessions the heatmap analytics software has recorded for all projects. You can quickly see which pages your readers are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that your visitors are more interested in. You can also review regional demographic data of your visitors and see where they are visiting from.
Additional features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials plugin customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Learn what’s working (i.e. where users are clicking) and what’s not working (where visitors are not clicking). For example, are users watching your videos? Are they clicking on graphic elements believing that these may link to another destination?
- Get useful data on ways to improve your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Perform “above the fold” experimentation to improve your site’s visitor impact, or maximize the impact of your site’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if a section of your content could be included, modified, or removed.
- Produce “before” and “after” comparison reports for web services.
- Analyze whether users prefer to click on images vs buttons vs text links, and how specific user segments interact within your site.
- Diagnose confirmed website security weaknesses and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering robust products and product support. The members area includes video tutorials for installing and configuring the software.
Product Cost
HeatMapTracker comes in 3 editions:
- Basic License – Licensed for one site. Price = $197.00 One-time.
- Professional License – Licensed for up to 10 sites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition lets you install the software on as many sites as you want, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web agencies. Price = $497.00 One-off payment.
Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the plugin retails for the pricing shown above. This may or may not be the actual price charged by the software seller when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics can provide very useful metrics on things such as how many people are finding your site, how they are finding it and what they are doing whilst on your site. However, to truly gain an insight into how your website and its content is being used by your visitors to interact with your business online, then a heatmap analytics tool can be a very practical way to do this.
We recommend buying a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, engagement and to increase your sales.
For more details, check out the software here: Heat Map Tracker – Live ClickTracking & Heat Map Tracker
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