Being able to track and monitor visitor behavior is very important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is happening on your site, how can you get better online results?
People have looked for practical methods to track and analyze visitor behaviour since web sites were first introduced. From basic counters that track the number of visitors, to very powerful analytical tools like Google Analytics and other applications which capture incredibly rich measurements.
Tracking user behaviour is very important for the success of your website, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven that previous consumer behavior is the best indicator of future behaviour. It’s an even more more reliable indicator in fact, than visitor demographics.
While being able to see statistical information such as how many visitors are coming to your site, which pages they are entering and exiting, how long they are staying on your site for, what terms people are searching for, unique page views, referring pages, and so on, is vitally essential, wouldn’t it be great to be able to know precisely what users are clicking on, where on your site they are navigating through, which links they are clicking on, which parts of the site they are pausing to read more about, and more?
Fortunately, heatmap tracking technology makes this easy. Website heat maps have been used to monitor areas in a website page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of statistical software and session replay tools.
If you use WordPress, then you can easily add heat map tracking with recorded user session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually records your web site users’ movements and generates live heatmaps showing where users are clicking and where they scroll on your web pages.
The HeatMapTracker application also allows you to see your website from your visitor’s unique perspective.
More info: Heat Map Tracker
Benefits
The better you know how your users are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the exact issues that have been preventing your site visitors from fully accessing your site, such as unclear site navigation layouts, or distracting ads. As a website owner, you can help your site visitors to perform certain actions, such as joining your newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can give you an idea of what links on a page visitors are clicking, a heatmap will also display any clicks that users are making on your page, whether these are links or not. This is a significant benefit because if a heat map analysis reveals that readers are clicking on an image that they suppose to be a link, but happens to not be a link, you can easily repair this by adding a link to the image, or make it clear to your users that the image is not a link.
Heatmaps, therefore, can be one of the most useful methods to test the design of your site, assess how readable your site is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track visitor behaviour on your web site:
Capture Everything Users Do On Your Website
HeatMap Tracker records every user browsing movement on your site, enabling you to view all clicks, eye-tracking and scrolls.
Full Control Without Limitations
The application allows you to self-host the technology, giving you no-limit session recording and playbacks.
Free Updates And Enhancements
There is a one-off investment to purchase the script, after which you are then entitled to receive free updates and enhancements.
Some additional benefits of the software include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web pages, you can spot difficulties preventing users from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing Visitor Behaviour: The video playbacks of your visitors’ sessions allow you to observe precisely what takes place on your web pages. Heat Maps let you see exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they hover in a specific area, how quickly they travel down your content and more! No more guessing or making wrong assumptions … just pure data of what takes place when users land on your web pages.
- Increase Online Sales: Heat Map Tracker lets you improve visitor interaction with your business, which improves your sales and conversion rates. There are many ways to achieve this and we’ll present a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker includes many unique features for website owners. Here are just a few of these:
- Fast and simple to install and implement. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors eyes are drawn to and monitor how far down the page your visitors scroll as an indicator of how long your web copy can keep them interested. HeatMapTracker lets you analyze every single user experience to help you see how visitors are interacting with your site or certain pages on your site.
- Unlimited session screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can capture user sessions on your web pages for a few days, a week, one month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly view the top pages your users are gravitating towards and how they interact with the content on each page, allowing you to spend more time on the content that your users care about. You can also view regional demographic data of your visitors and learn which part of the world they are coming from.
Additional software features:
The table below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials plugin customers have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your business:
- Understand what’s working (i.e. where users click) and what doesn’t work (where users aren’t going to). For example, are visitors watching your videos? Are they clicking on graphic elements believing that they are links to somewhere else?
- Get useful information on ways to optimize your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” testing to improve your landing page’s visitor impact, or maximize the impact of the site’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify whether an element on your page should be included, changed, or removed.
- Produce “before” and “after” comparison reports for digital services.
- Analyze if users prefer to click on images vs buttons versus text links, and how particular user segments interact within your site.
- Analyze potential site security problems or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected online marketer with a solid reputation for providing reliable product quality and support. The member download area contains video tutorials for installing and setting up the software.
Product Pricing
HeatMapTracker comes in 3 editions:
- Basic (Single) License – Use on 1 site. Cost = $197.00 One-off payment.
- Professional License – Use on up to 10 sites. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, browser recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Cost = $497.00 One-time.
Please Note: The cost of purchasing HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. When we last checked, the software sells for the amounts shown above. This may or may not be the actual pricing set by the software developer when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services like Google Analytics can provide important information on things such as how many people are arriving on your website, how they are finding it and what they are doing whilst on your web pages. However, to really gain a deep understanding into how your web site and its content is helping your visitors to interact with your digital presence, then a heat map analytics software application can be very practical.
We suggest getting a copy of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to make more web sales.
For full details, visit the software website here: HeatMapTracker – Live Click-Tracking And Heat Map Tracking Plugin
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