Being able to track and see visitor behavior is very important to the success of your business online.
The old management saying “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is going on on your web pages, how would you improve your online results?
Business owners have been searching for accurate tools to track and understand visitor behaviour since web sites first appeared. From simple tracking counters, to very powerful and sophisticated statistical tracking tools like Google Analytics which record incredible metrics.
Understanding visitor behavior is vitally important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also confirms that previous consumer behavior is the most reliable way to predict future behaviour. It’s a more reliable indicator in fact, than knowing demographics.
Although being able to monitor valuable information like the number of unique web users are checking out your web site, what pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, average page views, referring websites, and so on, is vitally useful, wouldn’t it also be useful to know exactly what users are clicking on, where on your pages they are staying the longest period on, what links they are clicking on, what areas of your site visitors are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this easy. Web heat maps can be used to analyze areas on a web site page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your collection of key business analysis tools using an easy-to-install and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that visually tracks your web site visitors’ complete session and creates live heat maps that show precisely where users are clicking and where they are scrolling throughout your site.
HeatMapTracker analytics tool also lets you spy on every move your users make.
To learn more about the script go here: HeatMap Tracker
Benefits
The better you know how your readers are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully engaging with your site, such as unclear navigation elements, or distracting banner ads. As a site owner, you can guide your users to complete certain actions, such as signing up to a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature that can show you which links on a web page users are clicking, a heat map will also reveal any clicks that users make on your page, regardless of whether they are actual links or not. This is important because if a heatmap analysis helps you discover that users are clicking on an image that they imagine to be a link, but is actually not a hyperlinked image, you can quickly edit this by linking the image to the destination URL your visitors are trying to get to, or make it clear to your users that the image is just a graphic.
Heatmaps, therefore, are one of the best ways to test the design of your website, measure how navigatable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to monitor visitor behavior on your site:
Record Everything Users Are Doing On Your Website
The software lets you record every user browsing session on your website, enabling you to view all page clicks, eye-tracking and scrolls.
Complete Control With No Limitations
The software is hosted on your server, giving you no limits on visitor recordings and playbacks.
Lifetime Upgrades And Enhancements
There is a one-time cost to purchase the software, which entitles you to receive unlimited application updates and all future enhancements for life.
Additional benefits of the software include:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your site, you can spot difficulties preventing users from taking desired actions and reach your site benchmarks.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ sessions show you exactly what is happening on your web pages. Heat Maps let you see exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they browse in a particular section, how far and quickly they travel down your site and more! No more guessing or hoping … just factual data of what happens when people land on your web site.
- Increase Website Sales: HeatMapTracker lets you improve visitor engagement with your business, which increases sales and conversions. There are a number of ways to achieve this and we list a few of these in the “Tips” section further below.
Features
HeatMapTracker offers many features for web site owners. Here are just some of these:
- Fast and simple to install and implement. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors look at and measure how far down your sales or product pages your visitors read down to as a measure of the length of time your sales message can keep them engaged. HeatMapTracker lets you study every single visitor action to help you learn how users interact with your website or specific pages on your website.
- Unlimited session screen captures and user session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can capture user sessions on your web pages for a day, a week or two, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for each project. You can quickly view which pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on improving content that your users are more interested in. You can also view regional location data of all visitors and see where they are coming from.
Additional software features:
The table below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials plugin users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your results:
- Learn what’s working (i.e. where users click) and what’s not working (where people are not going to). For example, are people engaging with your videos? Are they clicking on images assuming that these may link to another section?
- Get useful information on ways to refine your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” testing to improve your landing page’s visitor impact, or maximize the impact of the home page’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify if any content section needs to be added, edited, or removed.
- Create “before” and “after” case studies for web services.
- Analyze whether users tend to click images vs buttons vs text links, and how particular user segments engage with your site.
- Investigate confirmed website security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing robust product quality and customer support. The product download area includes video instructions for installing and setting up the software.
Product License Price
HeatMapTracker comes in 3 different versions:
- Basic License – Allows you to install on 1 site. Cost = $197.00 One-time.
- Professional (Multiple) License – Use on up to 10 domains. Cost = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web development agencies. Price = $497.00 One-time.
Please Note: Current pricing for the product can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was current at the time this article was written. This may or may not be the actual pricing set by the plugin author when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing information here:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics provide very useful metrics on things such as the number of people coming to your site, how they found it and what they do during their visits. However, if you want to really gain deeper insights into how your site and its content is being used by your visitors to connect with your digital presence, then a heat map analytics application can be a great way to do so.
We suggest purchasing a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to increase online sales.
To learn more, visit the software website here: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Plugin
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