The ability to track the behavior of visitors and users on your site is absolutely important to your online success.
The old saying ”you can’t manage what you can’t measure” is as true in the digital age as always. If you don’t know what is happening on your website, how can you know what areas of your site can be improved?
Website users have looked for ways to track and analyze user behavior since websites first appeared. From basic counters that track visitor numbers, to very powerful statistical tracking software like Google Analytics and other applications which record incredibly granular key metrics.
Learning about visitor behaviour is vitally important for a successful web site, not just because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been shown that previous user behaviour is the best way to predict future behavior. It’s an even more more reliable indicator in fact, than knowing user demographics.
Although being able to monitor statistical reports like the number of visitors are visiting your site, what pages they are arriving on and departing from, how long they are remaining on your website for, which terms people are searching for, page views, referring sites, and so on, is extremely essential, wouldn’t it be excellent to be able to know exactly what users are clicking on, where on your site they are staying the longest for, what links they are clicking on, what areas of the content visitors are most intrigued about, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps have been used to locate areas in a web page most frequently scanned by online visitors. Web heatmaps are also often used alongside other forms of web analytics and session replay tools.
If you own a WordPress web site, then you can easily add heat map tracking and video session replays to your arsenal of key online analysis tools using a simple to use and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software program that is compatible with WordPress (and other programs) and that lets you visually record your web site users’ every movement and creates live heatmaps that show precisely where they click and where they are scrolling on your web site.
The HeatMapTracker application also allows you to see your website from your visitor’s unique point of view.
For more details, visit the script site here: HeatMapTracker
Benefits
The more accurate data you have about how your visitors interact with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully accessing your website, such as unclear site navigation layouts, or disruptive design elements. As a website owner, you can encourage your readers to perform certain actions, such as join a newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can show you what links on your web page users are clicking, a heat map will also display any clicks that users make on your page, whether these are links or not. This is an important difference because if a heatmap analysis reveals that visitors are clicking on an image that they suppose to be a link, but happens to not be a hyperlinked image, you could quickly remedy this by adding a link to the image, or make it clear to your readers that the image is not a link.
Heat maps, therefore, can be one of the most useful methods to test the design of your website, measure how navigatable your content is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track user behaviour on your website:
See Everything Users Do On Your Web Pages
HeatMapTracker records every user browsing session on your web site, enabling you to see all links and buttons clicked, eye-tracking and scrolls.
Complete Control Without Limitations
The application is self-hosted, giving you no restrictions on recordings and pageviews.
Free Updates And Enhancements
There is a one-time investment to purchase the script, after which you are then entitled to receive unlimited upgrades and all future enhancements.
Additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web site, you can identify problem areas preventing users from progressing to the end of your sales funnel and correct these.
- Stop Guessing User Behaviour: The video recordings of your users’ browsing sessions let you know precisely what happens on your site. Overlays let you see exactly which elements users click on, where they are drawn to most on your website, how long they stay in a specific location, how fast they scroll down your site and more! No more guessing or making wrong assumptions … just factual evidence of what happens when people land on your website.
- Increase Visitor Engagement: HeatMap Tracker lets you improve user engagement with your site, which increases your online sales and conversion rates. There are many ways to achieve this and we’ll discuss some of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker offers many unique features for web site owners. Here are just a few of these:
- Fast and easy to install and set up. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and see how far down the page your visitors read down to as a measure of how long your website and/or sales copy can keep them interested. HeatMapTracker lets you review and analyze every single visitor session to see how users interact with your site or some pages on the website.
- Unlimited session recording and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can spy on user sessions on your web pages for a few days, a few weeks, one month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all recorded sessions HeatMap Tracker has recorded for all projects. You can quickly see which pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on improving pages that your users care about. You can also see regional location data of your visitors and see where they are coming from.
Additional features:
The chart below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your site to improve your results:
- Understand what’s working (i.e. where people are clicking) and what’s not working (where users are not clicking). For example, are visitors watching your videos? Are they clicking on graphic elements assuming that they lead to somewhere else?
- Get useful information on ways to improve your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” testing to improve your site’s visitor impact, or optimize the impact of the home page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if any new content needs to be included, edited, or removed.
- Produce “before” and “after” case studies for online marketing services.
- Test if users prefer to click on images versus buttons vs text links, and how particular user segments interact with your website.
- Confirm confirmed website security threats or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing exceptional products and product support. The members area includes video tutorials for installing and setting up the software.
Product Pricing
HeatMapTracker is available in 3 separate versions:
- Basic (Single) License – Use on one website. Price = $197.00 One-off payment.
- Professional License – Use on up to 10 domains. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Price = $497.00 One-off payment.
Note: Price details for the HeatMapTracker software depends on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing when this review was published. This may not be the actual price set by the plugin seller when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services such as Google Analytics provide important information on things such as how many people are landing on your pages, how they are finding it and what they do whilst on your website. However, to really gain a deep understanding into how your site and your content is helping your visitors to engage with your business online, then a heat map analytics application can be a very practical way to do so.
We recommend that you consider purchasing a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, visitor engagement and to make more web sales.
For complete details, visit the software website: Heat Map Tracker – Live ClickTracking & Heat Map Tracking Software
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