The ability to track and monitor the behavior of visitors and users on your site is absolutely vital to your online success.
The old management saying ”you can’t manage what you don’t measure” is as true in the digital age as it has ever been. If you don’t know what is happening when users arrive on your site, then how would you know what areas need improving?
Businesses have looked for smart tools to track and understand what is happening since web sites were first created. From basic tracking counters, to powerful and sophisticated statistical tracking tools like Google Analytics and other applications which capture granular key measurements.
Analyzing user behavior is important for a successful digital marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous user behavior is the most reliable way to predict future behavior. Better, in fact, than demographics.
While being able to track key metrics like the number of unique web users are visiting your web site, which pages they are entering and exiting, how long they are staying on your site for, keywords searched, page views, referring sites, and so on, is highly essential, wouldn’t it also be useful to be able to track precisely what users are doing, where they are navigating through, what hyperlinks they are clicking on, what areas of the content they are pausing on, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heat maps are used to help pinpoint areas on a web site page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of web analytics and session replay software technologies.
If you own a WordPress website, then it’s easy to add heatmap tracking and recorded user session replays to your collection of key business analysis tools using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other applications) and that visually tracks your web site visitors’ entire session and creates live heatmaps showing where users click and where they are scrolling on your website.
The HeatMapTracker analytics tool allows you to see your website from your visitor’s point of view.
Go here to learn more about the software: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your users are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that have been preventing your prospects from fully engaging with your website, such as unclear navigation elements, or distracting design elements. As a website owner, you can help your visitors to perform certain actions, such as signing up to a newsletter or clicking on certain links.
Although Google Analytics has an overlay feature which can show you which links on your page are being clicked, a heatmap can reveal any clicks that users are making on your page, regardless of whether these are links or not. This is a significant difference because if a heatmap analysis reveals that users are clicking on an image which they imagine to be a link, but is actually not a hyperlinked image, you would be able to quickly edit this by linking the image to the destination your readers are trying to get to, or let your users know that the image is not a link.
Heatmaps, therefore, can be one of the best ways to test the design of your site, measure how navigatable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to monitor user behavior on your site:
Capture Everything Users Are Doing On Your Website
HeatMap Tracker creates a playback video of every visitor movement on your web site, allowing you to observe all clicks, eye-tracking and page scrolls.
Full Control Without Limitations
The software is hosted on your server, giving you unlimited recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-time cost to own the HeatMapTracker software, after which you are then entitled to receive lifetime updates and enhancements.
Additional benefits of the software include:
- Improve Your Marketing: By seeing how visitors use your website, you can spot issues preventing visitors from taking desired actions and reach your site goals.
- No More Guessing Visitor Behaviour: The video recordings of your users’ sessions show you precisely what is taking place on your site. Heat Maps let you see exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they hover in a particular spot, how far they travel down your pages and more! No more guesses or assuming wrongly … just pure intel of what goes on when users visit your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you improve user interaction with your business, which improves sales and conversions. There are a number of ways to achieve this and we present several of these in the “Tips” section further below.
Software Features
HeatMapTracker provides many features for web site owners. Here are just a few of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and monitor how far down the page your visitors scroll down to as a measure of how long your site or content can retain their attention. HeatMapTracker lets you analyze each and every visitor session to see how users interact with your site or specific pages on your website.
- Unlimited visitor screen captures and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can record users on your site for a day, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all recorded visitor sessions the heat map analytics software has recorded for all projects. You can quickly view the top pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that your readers are more interested in. You can also see regional demographics of your visitors and learn where they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and comments that plugin customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Discover what’s working (i.e. where visitors are clicking) and what doesn’t work (where people are not going to). For example, are visitors watching your videos? Are they clicking on graphic elements assuming that they may link to another destination?
- Get practical data on ways to optimize your landing pages, sign up forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” testing to improve your landing page’s visitor impact, or optimize the impact of the website’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether any content section could be included, redesigned, or removed.
- Create “before” and “after” case studies for online marketing services.
- Test whether visitors prefer to click on images versus buttons vs text links, and how particular user segments engage within your website.
- Troubleshoot suspected website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing great products and product support. The product download area contains video instructions for installing and configuring the software.
Product Pricing
HeatMap Tracker comes in three separate versions:
- Basic License – Use on one website. Cost = $197.00 One-off payment.
- Professional License – Use on up to 10 domains. Cost = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for web development agencies. Cost = $497.00 One-off payment.
Please Note: Pricing for Heat Map Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the software retails for the prices shown above. This may not be the actual price set by the software seller when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing information:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics can give you some great information on things such as how many people are finding your site, how they find it and what they are doing during their visits. However, if you want to really gain an insight into how your web site and your content is being used by your visitors to interact with your business online, then a heatmap analytics software application can be very practical.
We recommend buying a license of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to make more online sales.
For more information, visit the software website here: HeatMapTracker – Live Click-Tracking & HeatMap Tracker
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