Being able to track visitor behavior is absolutely important to the success of your business online.
The old adage ”you can’t manage what you can’t measure” is as important in the digital economy as it has ever been. If you don’t know what is going on on your website, how will you get better results?
People have been searching for ways to track and analyze user behaviour since web sites first appeared. From simple counters that track the number of visitors, to very sophisticated analytical tools like Google Analytics that deliver comprehensively detailed data.
Analyzing user behavior is very important for a successful digital marketing and content strategy, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous visitor behavior is the best way to predict future behaviour. More reliable, in fact, than knowing consumer demographics.
Although the ability to analyze valuable metrics like the number of unique web visitors are visiting your web site, which pages they are coming and leaving from, how long they are staying on your site for, keyword searches, page views, referring web sites, etc …, is highly essential, wouldn’t it be fantastic to be able to track exactly what users are doing, where on your site they are navigating through, what links they are clicking on, what parts of the content they are most interested in, and so on?
Fortunately, heatmap technology makes this possible. Website heatmaps have been used to display areas on a web page that visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay software.
If you own a WordPress-powered web site, then you can easily add heatmap tracking with video session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software script that works with WordPress (and other website programs) and that lets you visually track your site visitors’ complete journey and creates live heatmaps that show where users click and where they scroll throughout your site content.
The HeatMapTracker analytics tool allows you to look over the shoulders of everyone who visits your site.
More info: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your visitors are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the specific issues that have been preventing your users from fully benefiting from your website, such as unclear navigation layouts, or disruptive ads. As a site owner, you can help your visitors to complete certain actions, such as signing up to a newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on a web page visitors are clicking, a heat map can also show you any clicks that visitors are making on your page, whether they are actual links or not. This is important because if a heatmap analysis reveals that readers are clicking on a graphic element that they imagine to be a link, but is actually not a hyperlinked image, you can quickly fix this by adding a link to the image, or let your readers know that the image is just a graphic.
Heat maps, therefore, can be one of the most useful ways to test your site design, assess how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your site:
Monitor Everything Users Are Doing On Your Web Pages
HeatMapTracker creates a playback video of every user browsing movement on your website, enabling you to record all which buttons and links are being clicked, eye-tracking and scrolls.
Full Control Without Limitations
The application is hosted on your server, giving you unrestricted session recording and pageviews.
Unlimited Updates And Enhancements
There is a one-off investment to buy the script, after which you are then entitled to receive unlimited upgrades and future enhancements for free.
Additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web site, you can identify problem areas preventing users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing Visitor Behavior: The screen video playbacks of your users’ browsing sessions reveal exactly what is taking place on your website. Heatmaps let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they hover in a particular spot, how far and quickly they scroll down your content and more! No more guesses or assuming wrongly … just factual intel of what takes place when visitors come to your site.
- Increase Website Sales: HeatMapTracker lets you improve user interaction with your site, which increases your online sales and conversions. There are a number of ways to achieve this and we discuss a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker offers many great features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and monitor how far down your page your visitors scroll as an indicator of the length of time your site can engage them for. Heat Map Tracker lets you analyze every single user action to help you understand how users are interacting with your site or specific pages on your web site.
- Unlimited visitor recording and browser session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can record users on your site for 1 day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and total recorded sessions the heat map analytics software has recorded for all projects. You can easily view which pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on improving pages that visitors care about. You can also view regional demographic data of all visitors and learn where they are coming from.
Additional features:
The chart below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials that plugin customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Discover what’s working (i.e. where people are clicking) and what doesn’t work (where visitors aren’t going to). For example, are visitors watching your videos? Are they clicking on images thinking that these lead to another location?
- Get insights on ways to optimize your landing pages, signup forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” testing to improve your landing page’s “first impression”, or maximize the impact of the website’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if any content needs to be included, edited, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Analyze if visitors tend to click images vs buttons vs text links, and how particular user segments interact with your website.
- Troubleshoot confirmed website security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for providing robust product quality and customer support. The members area includes video instructions for installing and configuring the software.
Software Cost
Heat Map Tracker comes in three editions:
- Basic License – Installs on one website. Price = $197.00 Single Payment.
- Professional License – Licensed for up to ten domains. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it ideal for web marketing agencies. Cost = $497.00 Single Payment.
Note: Pricing for the HeatMapTracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The price shown above was current when this review was written. This may not be the actual price charged by the software author when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services like Google Analytics provide great data on things such as the number of people finding your site, how they are finding it and what they do during their visits. However, to truly gain deep knowledge into how your web site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics software application can be a very practical way to do so.
We recommend purchasing a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to get more sales.
To learn more, visit the software website here: HeatMap Tracker – Live ClickTracking And HeatMap Tracker
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