Being able to track and see the behavior of visitors on your web site is extremely important to your online success.
The old business saying ”you can’t manage what you can’t measure” is as important in the digital economy as ever. If you don’t know what is happening when visitors arrive on your web pages, how can you improve your results online?
Businesses have looked for useful methods to track and analyze what is happening since web sites were first introduced. From simple tracking counters, to powerful and sophisticated analytical software like Google Analytics and other applications which track and display incredibly fine key data.
Learning about visitor behavior is very important for the success of your marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been shown that past consumer behavior is the most reliable way to predict future behaviour. More reliable, in fact, than knowing consumer demographics.
While being able to monitor valuable information such as the number of web users are exploring your website, which pages they are arriving on and departing from, how long they are remaining on your website for, which terms are being searched for, page views, referring web sites, and so on, is extremely essential, wouldn’t it also be great to know precisely what visitors are reading, where on your pages they are navigating through for the longest periods, which hyperlinks they are clicking on, what parts of the site they are most intrigued about, and so on?
Fortunately, heat map technology makes this easy. Website heatmaps are used for displaying areas in a web page that web visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your collection of key site analysis tools with an easy-to-install and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you record your web site users’ complete journey and generates live heatmaps showing precisely where they are clicking and where they scroll on your website.
HeatMapTracker analytics tool also lets you spy on every action your visitors make.
Learn more here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that have been preventing your readers from fully benefiting from your website, like unclear navigation layouts, or disruptive ads. As the website owner, you can help your users to complete certain actions, such as joining your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can show you what links on your page users are clicking, a heat map will also display any clicks that users make on your page, whether they are actual links or not. This is an important benefit because if a heat map report reveals that readers are clicking on an image which they imagine to be a link, but happens to not be a link, you can easily fix this by adding a link to the image, or make it absolutely clear to your users that the image is not linked.
In short, heat maps are one of the most useful methods to test the design of your website, see how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your site:
See Everything Visitors Do On Your Web Pages
The application creates a video of every user browsing session on your site, enabling you to capture all links and buttons clicked, eye-tracking and scrolls.
Full Control With No Limitations
The script is hosted on your own server, giving you no restrictions on session recording and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off investment to own the HeatMapTracker application, which then entitles you to receive unlimited updates and all future enhancements for life.
Additional application benefits include:
- Improve Site Usability: By seeing how visitors navigate your website, you can uncover challenges preventing visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing About Visitor Behaviour: The screen video playbacks of your users’ sessions allow you to understand precisely what is taking place on your website. Heat Maps let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they stay in a particular section, how far they travel down your site and more! No more guesses or assuming wrongly … just pure intel of what takes place when users explore your site.
- Increase Online Sales: HeatMap Tracker helps you improve visitor interaction with your site, which improves online sales and conversion rates. There are many ways to do this and we’ll list several of these in the “Tips” section further below.
Software Features
HeatMapTracker offers many features for WordPress users. Here are just some of these:
- Quick and easy to install and implement. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors look at and see how far down the page your visitors scroll as a benchmark of the length of time your site can engage them for. Heat Map Tracker lets you review and analyze every single visitor action to help you see how visitors are interacting with your site or particular pages on your website.
- Unlimited visitor recording and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can capture visitor sessions on your website for a few days, a few weeks, a month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total sessions the heat map analytics software has recorded for each project. You can quickly view which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on pages that visitors are more interested in. You can also review regional location data of all visitors and see which part of the world they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Understand what works (i.e. where visitors click) and what doesn’t work (where visitors aren’t going to). For example, are visitors watching your videos? Are they clicking on images thinking that these link to another location?
- Get ideas on ways to optimize your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” experimentation to improve your landing page’s “first impression”, or maximize the impact of your site’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify if an element on your page should be included, changed, or deleted.
- Produce “before” and “after” comparison reports for digital services.
- Compare if users prefer to click images versus buttons versus text links, and how particular user segments interact with your web site.
- Investigate potential website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering great products and support. The product download area includes video instructions for installing and configuring the software.
Product Cost
HeatMapTracker is available in three editions:
- Basic (Single) License – Single domain only. Price = $197.00 One-time.
- Professional License – Installs on up to 10 sites. Cost = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, session recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Cost = $497.00 Single Payment.
Please Note: The cost of purchasing HeatMapTracker depends on whether there are any promotions or limited-time special offers. When we last checked, the software retails for the prices shown above. This may or may not be the actual price set by the software seller when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services like Google Analytics can provide you with very useful information on things such as how many people are landing on your pages, how they are finding it and what they are doing whilst on your web pages. However, if you want to truly gain deep knowledge into how your web site and its content is helping your visitors to interact with your business online, then a heatmap analytics software tool can be extremely useful.
We suggest getting a license of HeatMap Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, engagement and for increasing your web sales.
To learn more, check out the software here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
***