The ability to track, monitor and understand visitor behavior is very important to the success of your business online.
The management saying “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, then how will you get better results?
Website users have been searching for practical ways to track and analyze user behaviour since web sites were first created. From basic tracking counters, to powerful analytical tools like Google Analytics and other applications that can record and let users see granular key measurements.
Analyzing user behavior is vitally important for a successful website, not only because it enables you to understand what visitors are doing so you can improve your results, but research also proves that previous visitor behaviour is the best indicator of future behavior. More reliable, in fact, than knowing demographics.
Although the ability to view key information such as the number of unique web visitors are exploring your site, which pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, unique page views, referring pages, and so on, is vitally essential, wouldn’t it be useful to be able to know exactly what visitors are reading, where they are navigating around in, what links they are clicking on, which areas of the content visitors are pausing on, and more?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps are used for displaying areas on a web page most frequently scanned by web visitors. Web heat maps can also be integrated with other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking and video session replays to your arsenal of essential business analysis tools using an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress and that visually tracks your site visitors’ complete session and creates live heatmaps that show precisely where they are clicking and where they are scrolling throughout your site content.
The HeatMapTracker application allows you to see your website from your visitor’s unique perspective.
For more details, visit the software site here: HeatMapTracker
Benefits
The more accurately you know how your users are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the exact issues that prevent your visitors from fully benefiting from your site, such as confusing site navigation layouts, or disruptive adverts. As a site owner, you can encourage your users to perform certain actions, such as opt into a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature which can show you which links on your page users are clicking, a heat map will also reveal any clicks that users are making on your page, whether these are links or not. This is important because if a heatmap analysis reveals that users are clicking on an image which they imagine to be a link, but is actually not a link, you could easily change this by linking the image to the destination URL your users are trying to get to, or make it crystal clear to your visitors that the image is just a visual element.
Heatmaps, therefore, are one of the best methods to test the design of your website, measure how readable your content is and improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track user behaviour on your site:
Monitor Everything Users Do On Your Web Pages
HeatMap Tracker creates a video of every browsing session on your website, allowing you to see all which page elements are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you no restrictions on recordings and playbacks.
Lifetime Upgrades And Enhancements
There is a one-time investment to purchase the script, after which you are then entitled to receive free updates and enhancements.
Some additional benefits include:
- Improve User Experience: By seeing how visitors use your website, you can spot problem areas preventing visitors from taking desired actions and correct these.
- Stop Guessing About User Behavior: The screen video playbacks of your visitors’ browsing sessions allow you to see exactly what happens on your site. Heat Maps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they stay in a specific location, how far they travel down your content and more! No more guessing or hoping … just factual metrics of what takes place when users visit your site.
- Increase Visitor Engagement: HeatMap Tracker lets you improve visitor interaction with your business, which increases sales and conversions. There are a number of ways to achieve this and we’ll present a number of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your content visitors spend more time reading and see how far down the page your visitors scroll down to as a measure of how long your site can keep them interested. Heat Map Tracker lets you study every single visitor session to help you learn how they are interacting with your site or some pages on the site.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can measure visitor sessions on your site for 1 day, a couple of weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving content that your users care about. You can also analyze regional location data of all visitors and discover which part of the world they are visiting from.
Additional features:
The table below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and feedback plugin customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Learn what works (i.e. where users are clicking) and what’s not working (where users aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images believing that they lead to somewhere else?
- Get ideas on how to refine your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Creating “above the fold” testing to improve your landing page’s visitor impact, or optimize the impact of your website’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a content section should be included, redesigned, or deleted.
- Create “before” and “after” case studies for web-related services.
- Compare whether visitors tend to click images vs buttons vs text links, and how particular user segments engage with your site.
- Diagnose confirmed website security exploits and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing exceptional product quality and product support. The member download area contains video tutorials for installing and setting up the software.
Software Pricing
HeatMapTracker is available in 3 versions:
- Basic License – Single license only. Price = $197.00 One-time.
- Professional License – Use on up to 10 websites. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Price = $497.00 One-time.
Please Note: The cost of purchasing HeatMapTracker depends on whether there are any promotions or limited-time special offers. Presently, the plugin retails for the prices shown above. This may or may not be the actual price set by the plugin author when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing details:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services such as Google Analytics can give you some good metrics on things such as how many people are coming to your site, how they are finding it and what they are doing during their visits. However, if you want to truly gain a real-time understanding into how your web site and its content is helping your visitors to connect with your digital presence, then a heatmap analytics service can be a very practical way to do this.
We recommend that you consider purchasing a license of HeatMapTracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to increase your sales of your products or services.
To learn more, check out the software here: Heat Map Tracker – Live Click-Tracking And HeatMap Tracking Plugin
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