The ability to understand the behavior of visitors and users on your web site is extremely important to your online success.
The management saying “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is happening on your website, how will you improve your results online?
Business owners have looked for practical methods to track and understand what is happening since websites were first introduced. From basic tracking counters, to sophisticated and powerful statistical tracking software like Google Analytics and other applications that deliver detailed information.
Analyzing visitor behaviour is very important for a successful digital business, not only because it enables you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that previous consumer behaviour is the most reliable way to predict future behavior. It’s an even better indicator, in fact, than knowing demographics.
While being able to understand statistical details like how many unique web users are visiting your site, which pages they are landing on and leaving from, how long they are staying on your site for, which terms people are searching for, unique page views, referring web sites, and so on, is extremely essential, wouldn’t it also be excellent to know exactly what visitors are doing, where on your site they are staying the longest for, which hyperlinks they are clicking on, which areas of the content visitors are most interested in, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Website heat maps are used for displaying areas in a web page most frequently scanned by visitors. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that works with WordPress and that visually records your website visitors’ entire session and generates live heatmaps that show exactly where they are clicking and where they scroll on your site.
HeatMapTracker software lets you see your site from your visitor’s unique point of view.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more information you have about how your users engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully benefiting from your website, like confusing navigation elements, or distracting adverts. As a site owner, you can encourage your site visitors to complete certain actions, such as joining your newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature that can give you an idea of what links on a page are being clicked, a heatmap can also show you any clicks that visitors are making on your page, regardless of whether these are links or not. This is an important difference because if a heat map report helps you discover that users are clicking on a graphic element that they think is a link, but turns out not to be a hyperlinked image, you would be able to easily change this by linking the image to the destination URL your readers are trying to get to, or let your readers know that the image is just a visual element.
In short, heat maps are one of the most useful ways to test the design of your site, see how navigatable your content is and improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track user behavior on your website:
Capture Everything Users Do On Your Web Site
HeatMapTracker captures every visitor movement on your web site, allowing you to observe all which page elements are being clicked, eye-tracking and page scrolls.
Full Control Without Limitations
The application is self-hosted, giving you no restrictions on user recordings and playbacks.
Unlimited Upgrades & Enhancements
There is a one-time investment to own the application, after which you are then entitled to receive lifetime updates and all future enhancements.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors use your web pages, you can uncover difficulties that prevent visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing About User Behaviour: The screen video recordings of your visitors’ sessions let you observe precisely what takes place on your web site. Click overlays let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they stay in a particular spot, how far and quickly they navigate down your site and more! No more guessing or assuming wrongly … just factual information of what takes place when visitors navigate around your web pages.
- Increase Website Sales: HeatMapTracker lets you increase user interaction with your business, which increases online sales and conversions. There are many ways to do this and we discuss several of these in the “Tips” section later in this review.
Software Features
HeatMapTracker includes many features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and measure how far down your page your users scroll down to as an average of the length of time your site can engage them for. The software lets you study each and every user session to see how they interact with your site or certain pages on your website.
- Unlimited session recording and visitor session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can spy on users on your pages for 1 day, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily view the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving pages that your readers care about. You can also review regional demographic data of your visitors and learn where they are coming from.
Additional features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and feedback that plugin users have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your site to improve your business:
- Learn what works (i.e. where people are clicking) and what’s not working (where users are not going to). For example, are users watching your videos? Are they clicking on graphic elements assuming that these are links to another section?
- Get insights on how to optimize your landing pages, signup forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” tests to improve your home page’s “first impression”, or optimize the impact of your site’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any content section should be inserted, modified, or removed.
- Produce “before” and “after” comparison reports for web services.
- Compare whether visitors prefer to click images versus buttons vs text links, and how specific user segments interact with your website.
- Investigate potential site security issues and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known online marketer with a solid reputation for providing exceptional products and product support. The member download area contains video tutorials for installing and setting up the software.
Product Pricing
HeatMap Tracker comes in 3 separate versions:
- Basic License – Single domain only. Cost = $197.00 One-time.
- Professional License – Use on up to 10 websites. Cost = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you like, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Price = $497.00 One-time.
Note: Pricing details of HeatMapTracker depends on whether there are any promotions or limited-time special offers. When we last checked, the software retails for the pricing shown above. This may not be the actual pricing set by the software developer when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services such as Google Analytics can provide important metrics on things such as the number of people visiting your pages, how they found it and what they are doing during their visits. However, if you want to truly gain deep knowledge into how your site and your content is being used by your visitors to engage with your business online, then a heatmap analytics service can be very useful.
We recommend that you consider buying a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to make more sales of your products or services.
For more information, visit the software website here: HeatMap Tracker – Live Click-Tracking And Heat Map Tracking Plugin
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