Being able to understand the behavior of visitors on your web site is absolutely vital to your online success.
The old business adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your site, how will you improve your online results?
Website users have been looking for practical tools to track and analyze what users are doing in their web-sites since websites were first created. From simple counters that track visitor numbers, to very powerful statistical tracking software like Google Analytics and other applications which provide incredible key measurements.
Knowing visitor behavior is very important for a successful digital presence, not just because it enables you to understand what visitors are doing so you can better your results, but research also proves that past visitor behavior is the best way to predict future behavior. It’s an even more more reliable indicator in fact, than demographics.
While being able to view key details like how many unique web visitors are visiting your website, which pages they are entering and exiting, how long they are staying on your site for, which terms people are searching for, page views, referring web sites, and so on, is extremely important, wouldn’t it be excellent to be able to view precisely what visitors are doing, where on your site they are navigating through, what links they are clicking on, what areas of the site visitors are pausing on, and more?
Fortunately, heatmap technology makes this easy and possible. Web heatmaps are used to analyze areas on a web site page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of web analytic software and session replay software.
If you own a WordPress website, then you can easily add heatmap tracking and session replays to your arsenal of essential business analysis tools with a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that works with WordPress and that lets you visually record your site users’ entire journey and creates live heatmaps showing precisely where users click and where they are scrolling on your web pages.
HeatMapTracker analytics tool also allows you to record every action your visitors make.
To learn more about this software go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your visitors interact with your site, the more you can improve your site’s user experience. Imagine knowing the specific barriers that prevent your readers from fully accessing your website, like unclear navigation layouts, or disruptive banner ads. As a website owner, you can guide your site visitors to perform certain actions, such as opt into a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature that can show you what links on a web page are being clicked, a heatmap will also display any clicks that users are making on your page, whether these are actual links or not. This is important because if a heatmap analysis reveals that readers are clicking on an image which they think is a link, but is actually not a link, you would be able to quickly change this by linking the image to the page your visitors are trying to get to, or make it clear to your readers that the image is not a link.
Heat maps, therefore, are one of the most useful ways to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your web site:
Capture Everything Visitors Are Doing On Your Web Pages
Heat Map Tracker lets you record every browsing session on your website, enabling you to monitor all links and buttons clicked, eye-tracking and scrolls.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you no restrictions on recordings and playbacks.
Free Upgrades & Enhancements
There is a one-time cost to purchase the application, which entitles you to receive free updates and future enhancements.
Some additional benefits of the HeatMap Tracker script include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your website, you can discover problem areas that prevent users from taking desired actions and correct these.
- Stop Guessing About User Behaviour: The screen video playbacks of your users’ sessions reveal exactly what happens on your web pages. Heatmaps let you know exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they hover on a particular spot, how far they travel down your pages and more! No more guesses or making wrong assumptions … just factual data of what takes place when people visit your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you improve visitor interaction with your site, which increases sales and conversion rates. There are a number of ways to achieve this and we’ll discuss several of these in the “Tips” section later in this review.
Features
Heat Map Tracker includes many features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors look at and observe how far down your page your users scroll as an average of how long your content can retain their attention. Heat Map Tracker lets you study every single visitor action to see how visitors are interacting with your website or certain pages on the website.
- Unlimited session screen captures and visitor session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can record visitor sessions on your website for a few days, one week, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded visitor sessions Heat Map Tracker has recorded for all projects. You can easily see which pages your users are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving pages that your users are more interested in. You can also analyze regional demographics of all visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials plugin customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Learn what’s working (i.e. where visitors are clicking) and what doesn’t work (where people aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements assuming that they may link to somewhere else?
- Get useful data on ways to refine your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of the website’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a page element should be added, rearranged, or taken out.
- Produce “before” and “after” case studies for online marketing services.
- Analyze if visitors prefer to click images vs buttons versus text links, and how particular user segments interact within your website.
- Analyze suspected site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering exceptional product quality and customer support. The members area contains video instructions for installing and setting up the software.
Product Cost
Heat Map Tracker comes in 3 different versions:
- Basic License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 websites. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web service providers. Price = $497.00 Single Payment.
Note: The cost of purchasing the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this review was written. This may not be the actual pricing charged by the plugin developer when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services such as Google Analytics can provide you with very useful data on things such as how many people are arriving on your site, how they are finding it and what they do whilst on your site. However, to really gain deeper insights into how your site and its content is being used by your visitors to connect with your business online, then a heatmap analytics application can be extremely practical.
We recommend buying a copy of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your website’s user-experience, engagement and for increasing online sales.
For full details, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking And HeatMap Tracker
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