The ability to track and see visitor behavior is absolutely important to the success of your business online.
The adage “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is happening on your website, how would you get better online results?
Businesses have been searching for accurate ways to track and analyze what users are up to in their websites since websites first appeared. From simple counters that track visitors, to sophisticated analytical tools like Google Analytics that deliver detailed key measurements.
Analyzing user behavior is vitally important for the success of your online business strategy, not only because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven that previous consumer behaviour is the most reliable indicator of future behaviour. Better, in fact, than user demographics.
While the ability to track key details such as how many visitors are coming to your website, which pages they are coming and leaving from, how long they are staying on your site for, keyword searches, page views, referring web sites, etc …, is highly useful, wouldn’t it also be fantastic to know exactly what visitors are doing, where they are navigating through, which links they are clicking on, what parts of the content they are browsing, and more?
Fortunately, heatmap technology makes this easy. Website heatmaps have been used to review areas on a web page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking with recorded visitor session replays to your collection of essential web site analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress and that lets you visually record your web site visitors’ every movement and generates live heat maps that show precisely where they click and where they are scrolling on your web pages.
The HeatMapTracker analytics tool enables you to record every click your users make.
For more details go here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more you know how your visitors are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific issues that prevent your site visitors from fully benefiting from your site, such as unclear site navigation elements, or distracting ads. As the website owner, you can guide your visitors to perform certain actions, such as join your newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of which links on a web page visitors are clicking, a heatmap can display any clicks that visitors are making on your site, regardless of whether these are links or not. This is an important difference because if a heat map report helps you discover that readers are clicking on a graphic element which they imagine to be a link, but turns out not to be a hyperlinked image, you could easily change this by linking the image to the destination URL your visitors are trying to get to, or let your users know that the image is not a hyperlink.
Heatmaps, therefore, can be one of the best methods to test your site design, see how navigatable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor user behaviour on your site:
Monitor Everything Users Are Doing On Your Site
HeatMapTracker captures every visitor session on your web site, allowing you to record all which buttons and links are being clicked, eye-tracking and page scrolls.
Full Control With No Restrictions
The software is self-hosted, giving you no-limit session recordings and pageviews.
Free Upgrades And Enhancements
There is a one-time cost to purchase the application, after which you are then entitled to receive unlimited updates and added features for free.
Additional benefits include:
- Improve User Experience: By seeing how visitors navigate your site, you can identify problem areas that prevent visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing About User Behavior: The screen video playbacks of your users’ sessions let you see precisely what takes place on your site. Heat Maps let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they stay in a particular location, how fast they travel down your pages and more! No more guessing or assuming wrongly … just accurate metrics of what takes place when users land on your web pages.
- Increase Website Sales: HeatMap Tracker lets you increase visitor engagement with your business, which improves online sales and conversions. There are a number of ways to do this and we list several of these in the “Tips” section later in this review.
Features
HeatMapTracker offers many features for WordPress users. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and measure how far down the page your visitors read down to as an average of how long your sales message can retain their attention. The software lets you study each and every visitor session to see how visitors interact with your website or certain pages on the web site.
- Unlimited session recording and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can capture visitors on your site for one day, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for each project. You can easily see which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving pages that your users are more interested in. You can also review regional demographic data of your visitors and discover which part of the world they are coming from.
Additional features:
The table below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Learn what’s working (i.e. where visitors click) and what’s not working (where users aren’t going to). For example, are users watching your videos? Are they clicking on images believing that they may be linking to somewhere else?
- Get practical information on how to optimize your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Perform “above the fold” testing to improve your website’s visitor impact, or maximize the impact of your landing page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a page element should be included, changed, or taken out.
- Produce “before” and “after” comparison reports for web-related services.
- Analyze if visitors prefer to click images versus buttons vs text links, and how specific user segments engage within your website.
- Investigate suspected site security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering reliable product quality and customer support. The members area contains video instructions for installing and setting up the software.
Product Pricing
HeatMapTracker comes in three different editions:
- Basic (Single) License – Installs on 1 domain. Price = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to 10 domains. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, browser replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web agencies. Price = $497.00 One-off payment.
Please Note: Pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this article was written. This may not be the actual pricing charged by the plugin developer when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price here:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics can give you some good information on things such as how many people are coming to your website, how they found it and what they do whilst visiting your site. However, to truly gain deep knowledge into how your web site and its content is being used by your visitors to engage with your digital presence, then a heat map analytics service can be very useful.
We recommend getting a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and for generating more online sales.
For more details, check out the software here: HeatMapTracker – Live ClickTracking & HeatMap Tracker
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