The ability to track and see the behavior of visitors and users on your site is absolutely important to the success of your digital presence.
The business management adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your website, how would you improve your results online?
Website users have looked for ways to track and understand what users are up to on their web pages since websites first appeared. From simple counters that track the number of visitors, to powerful analytical software like Google Analytics that can track an incredible amount of key data.
Tracking user behaviour is vitally important for a successful website, not only because it allows you to understand what visitors are doing so you can better your performance, but research also proves that previous consumer behaviour is the most reliable way to predict future behavior. It’s an even better indicator, in fact, than consumer demographics.
Although the ability to see statistical reports such as the number of web visitors are checking out your site, what pages they are coming and leaving from, how long they are staying on your site for, keywords searched, unique page views, referring pages, and so on, is highly important, wouldn’t it be excellent to be able to know precisely what visitors are reading, where on your site they are visiting the longest time on, what hyperlinks they are clicking on, which parts of the page they are mostly intrigued about, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Website heat maps are used for displaying areas in a web page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your arsenal of key online analysis tools using a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress and that visually records your website users’ movements and generates instant heatmaps that show precisely where they click and where they scroll throughout your site.
HeatMapTracker application allows you to capture every action your users make.
For more details go here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your readers interact with your site, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that are preventing your readers from fully engaging with your website, like unclear site navigation elements, or distracting adverts. As a website owner, you can help your users to perform certain actions, such as signing up to your newsletter or click on certain links.
While Google Analytics has an overlay feature which can give you an idea of what links on your page are being clicked, a heatmap can display any clicks that visitors are making on your page, whether these are links or not. This is a significant difference because if a heat map analysis helps you discover that users are clicking on an image that they think is a link, but turns out not to be a hyperlinked image, you would be able to quickly repair this by linking the image to the destination URL your visitors are trying to get to, or let your readers know that the image is not a hyperlink.
In short, heatmaps are one of the most useful methods to test your site design, measure how readable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track visitor behaviour on your website:
See Everything Users Do On Your Web Pages
HeatMap Tracker records every visitor movement on your site, allowing you to monitor all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Full Control With No Limitations
The script is hosted on your server, giving you no limits on user recordings and playbacks.
Lifetime Upgrades And Enhancements
There is a one-time investment to buy the software, after which you are then entitled to receive unlimited updates and enhancements for life.
Some additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web site, you can discover problems preventing visitors from taking desired actions and correct these.
- Stop Guessing About Visitor Behaviour: The screen video playbacks of your visitors’ sessions reveal precisely what takes place on your site. Heatmaps let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they stay in a particular section, how quickly they navigate down your pages and more! No more guesses or making wrong assumptions … just pure information of what takes place when visitors explore your website.
- Increase Website Sales: HeatMap Tracker helps you increase user engagement with your business, which creates better sales and conversions. There are a number of ways to achieve this and we go over a few of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many unique features for website owners. Here are just some of these:
- Quick and simple to install and set up. Ready to use in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time on and see how far down your sales pages your users read down to as a benchmark of how long your website and/or sales copy can keep them engaged. Heat Map Tracker lets you analyze every single user experience to help you understand how they interact with your website or specific pages on the site.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can capture users on your pages for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can quickly view which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that users care about. You can also analyze regional location data of all visitors and learn where they are coming from.
Additional features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that users have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your business:
- Discover what’s working (i.e. where visitors click) and what doesn’t work (where people aren’t clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that they may link to somewhere else?
- Get insights on ways to optimize your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” experiments to improve your site’s “first impression”, or maximize the impact of the website’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify whether any content needs to be added, reworked, or taken out.
- Create “before” and “after” comparison reports for digital services.
- Compare if visitors prefer to click images vs buttons vs text links, and how specific user segments interact with your site.
- Review suspected website security problems or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering robust products and product support. The product download area contains video tutorials for installing and setting up the software.
Product Pricing
Heat Map Tracker is available in 3 editions:
- Basic License – Licensed for one domain. Cost = $197.00 Single Payment.
- Professional License – Allows you to use on up to 10 sites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for web development agencies. Cost = $497.00 Single Payment.
Note: Pricing for this product depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this review was published. This may or may not be the actual pricing set by the plugin author when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services like Google Analytics can provide good metrics on things such as the number of people coming to your website, how they found it and what they are doing during their visits. However, if you want to truly gain a deep understanding into how your web site and your content is helping your visitors to interact with your business online, then a heatmap analytics service can be extremely practical.
We recommend purchasing a license of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to get more web sales.
For more details, check out the software here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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