The ability to track and see the behavior of visitors and users on your site is most important to your online success.
The business management saying ”you can’t manage what you can’t measure” is as important today as ever. If you don’t know what is happening when visitors arrive on your web site, then how will you know what areas need improving?
Businesses have looked for practical methods to track and analyze visitor behaviour since web sites first appeared. From simple tracking counters, to powerful and sophisticated analytical tools like Google Analytics and other applications which record incredible measurements.
Analyzing visitor behavior is important for the success of your web site, not only because it enables you to understand what visitors are doing so you can improve your results, but research also shows that previous visitor behavior is the most reliable predictor of future behavior. Better, in fact, than knowing visitor demographics.
While being able to track valuable reports such as the number of visitors are landing on your site, what pages they are coming and leaving from, how long they are staying on your site for, which keywords people are searching for, page views, referring pages, etc …, is highly important, wouldn’t it be fantastic to track precisely what users are doing, where they are staying the longest for, what hyperlinks they are clicking on, which areas of the site they are most intrigued about, and more?
Fortunately, heat map technology makes this easy. Website heatmaps have been used to locate areas on a website page most frequently scanned by visitors. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software.
If you use WordPress, then you can easily add heat map tracking and session replays to your collection of key website analysis tools with an easy-to-install and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress (and other applications) and that lets you visually track your web site users’ entire session and creates live heat maps that show where they click and where they are scrolling throughout your pages.
The HeatMapTracker application enables you to see your site from your visitor’s perspective.
Go here to learn more about this script: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific issues that prevent your readers from fully accessing your site, such as unclear navigation elements, or disruptive design elements. As the website owner, you can help your visitors to complete certain actions, such as joining your newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can show you what links on your page visitors are clicking, a heatmap will reveal any clicks that users make on your site, whether these are links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on an image which they imagine to be a link, but happens to not be a link, you could easily repair this by linking the image to the destination your visitors are trying to get to, or make it crystal clear to your readers that the image is not linked.
Heatmaps, therefore, can be one of the best ways to test your site design, assess how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor user behavior on your site:
Record Everything Users Do On Your Website
HeatMapTracker creates a playback video of every visitor session on your web site, allowing you to view all links and buttons clicked, eye-tracking and page scrolls.
Complete Control With No Restrictions
The script is hosted on your server, giving you no restrictions on session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive free upgrades and enhancements.
Additional application benefits include:
- Improve Your Marketing Efforts: By seeing how visitors navigate your web pages, you can uncover difficulties that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behavior: The screen video playbacks of your visitors’ sessions allow you to observe exactly what happens on your web pages. Click overlays let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they choose to stay on a specific spot, how far they travel down your pages and more! No more guesses or making wrong assumptions … just pure data of what takes place when people navigate around your web site.
- Increase User Engagement: HeatMap Tracker lets you improve user engagement with your site, which increases your online sales and conversions. There are a number of ways to achieve this and we discuss a number of these in the “Tips” section further below.
Features
HeatMap Tracker includes many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors spend more time view and measure how far down the page your visitors read down to as a benchmark of how long your site can keep them interested. Heat Map Tracker lets you review and analyze each and every user action to see how users are interacting with your website or certain pages on the website.
- Unlimited visitor screen captures and browser session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can spy on visitor sessions on your website for 1 day, a few weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on the content that your readers care about. You can also view regional location data of all visitors and discover where they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and comments plugin users have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:
- Discover what works (i.e. where users click) and what doesn’t work (where visitors aren’t going to). For example, are visitors watching your videos? Are they clicking on graphic elements assuming that these may be linking to somewhere else?
- Get ideas on ways to improve your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” experiments to improve your home page’s “first impression”, or maximize the impact of your home page’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify if an element on the page needs to be inserted, reworked, or deleted.
- Create “before” and “after” comparison reports for web services.
- Analyze whether users tend to click on images versus buttons versus text links, and how specific user segments interact within your site.
- Troubleshoot potential website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering great product quality and customer support. The members area contains video instructions for installing and configuring the software.
Product Cost
HeatMap Tracker comes in three versions:
- Basic License – Allows you to use on one site. Cost = $197.00 Single Payment.
- Professional License – Use on up to ten sites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web service providers. Cost = $497.00 Single Payment.
Note: Pricing details of this product can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin is selling for the pricing shown above. This may or may not be the actual pricing charged by the software author when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services like Google Analytics can provide very useful information on things such as how many people are finding your site, how they find it and what they do during their visits. However, if you want to really gain deep knowledge into how your site and its content is helping your visitors to connect with your business online, then a heat map analytics software application can be a very practical way to do this.
We recommend that you consider getting a license of HeatMap Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, engagement and for generating more web sales.
For more details, visit the software website here: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracking Plugin
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