Being able to track and see the behavior of visitors and users on your website or blog is absolutely vital to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening on your web pages, then how would you get better results?
Business owners have looked for ways to track and analyze what users are going to do on their web sites since web sites were first created. From simple counters that track visitors, to very powerful and sophisticated analytical tools like Google Analytics and other applications which can track and display granular information.
Measuring visitor behavior is very important for a successful digital presence, not just because it allows you to understand what visitors are doing so you can better your results, but research also shows that past consumer behaviour is the best indicator of future behaviour. Better, in fact, than visitor demographics.
While the ability to track valuable metrics such as the number of visitors are arriving on your website, which pages they are landing on and leaving from, how long they are remaining on your website for, what terms people are searching for, page views, referring websites, etc …, is extremely important, wouldn’t it be fantastic to be able to know exactly what visitors are clicking on, where on your pages they are navigating through, which hyperlinks they are clicking on, which areas of your page they are reading, and so on?
Fortunately, heatmap technology makes this easy. Web heat maps can be used for displaying areas in a web site page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with recorded session replays to your arsenal of key site analysis tools with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress (and other programs) and that lets you record your web site visitors’ entire session and creates instant heatmaps that show precisely where they are clicking and where they scroll on your site.
HeatMapTracker application also lets you look over the shoulders of everyone who visits your site.
Go here to learn more: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your readers are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that are preventing your users from fully accessing your site, such as unclear site navigation elements, or disruptive banner ads. As a website owner, you can help your users to complete certain actions, such as opt into a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of which links on a web page are being clicked, a heat map can also display any clicks that users make on your page, regardless of whether they are links or not. This is important because if a heatmap analysis reveals that users are clicking on an image that they imagine to be a link, but happens to not be a hyperlinked image, you would be able to easily fix this by linking the image to the destination URL your users are trying to get to, or make it perfectly clear to your readers that the image is not a link.
Heatmaps, therefore, are one of the most useful ways to test the design of your website, measure how readable your content is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track visitor behavior on your web site:
Record Everything Users Are Doing On Your Site
The application captures every user browsing movement on your web site, allowing you to monitor all which links and buttons are being clicked, eye-tracking and scrolls.
Complete Control With No Restrictions
The script is self-hosted, giving you unrestricted user recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-time investment to own the script, which entitles you to receive unlimited updates and added features for free.
Additional benefits include:
- Improve User Experience: By seeing how visitors use your web site, you can discover issues that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About Visitor Behavior: The screen video recordings of your visitors’ sessions reveal precisely what takes place on your web pages. Heat Maps let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they stay in a particular location, how quickly they scroll down your content and more! No more guesses or hoping … just real evidence of what happens when users come to your web pages.
- Increase Website Sales: Heat Map Tracker lets you increase visitor interaction with your site, which improves your online sales and conversion rates. There are many ways to do this and we go over several of these in the “Tips” section further below.
Software Features
HeatMap Tracker includes many features for WordPress users. Here are just a few of these:
- Fast and simple to install and set up. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your content visitors look at and see how far down your sales pages your visitors scroll down to as an indicator of how long your site can retain their attention. HeatMap Tracker lets you study each and every user experience to see how they interact with your website or certain pages on the site.
- Unlimited visitor recording and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can measure users on your website for one day, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can easily view which pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving content that your readers care about. You can also access regional demographic data of all visitors and see where they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials and comments that plugin users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your site to improve your business:
- Understand what’s working (i.e. where users click) and what doesn’t work (where visitors aren’t clicking). For example, are people engaging with your videos? Are they clicking on images assuming that these link to another destination?
- Get useful information on how to improve your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get practical information on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” experimentation to improve your home page’s visitor impact, or maximize the impact of your landing page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether an element on your page needs to be inserted, rearranged, or removed.
- Create “before” and “after” case studies for online marketing services.
- Test whether users tend to click on images vs buttons versus text links, and how particular user segments interact within your website.
- Analyze confirmed site security problems and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering robust products and customer support. The product download area contains video instructions for installing and setting up the software.
Software Price
HeatMap Tracker comes in 3 editions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-off payment.
- Professional License – Licensed for up to ten sites. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, session recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Price = $497.00 One-time.
Please Note: Current pricing for Heat Map Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the price when this review was written. This may not be the actual price set by the plugin author when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services such as Google Analytics can provide you with important metrics on things such as the number of people coming to your site, how they found it and what they are doing whilst visiting your website. However, to really gain a real-time understanding into how your web site and your content is being used by your visitors to interact with your digital presence, then a heatmap analytics service can be a great way to do so.
We recommend purchasing a license of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to increase your web sales.
For more details, visit the software website here: HeatMap Tracker – Real-Time ClickTracking & HeatMap Tracking Plugin
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