The ability to track and monitor the behavior of visitors and users on your web site is absolutely vital to your online success.
The business management adage ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is going on on your website, then how will you improve your results online?
People have been looking for ways to track and understand user behavior since websites first appeared. From simple tracking counters, to powerful statistical tracking software like Google Analytics and other applications that deliver very detailed measurements.
Understanding visitor behavior is vitally important for a successful online business strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been proven that past consumer behavior is the best indicator of future behaviour. It’s a better predictor, in fact, than visitor demographics.
Although being able to view statistical information like the number of unique web users are arriving on your site, what pages they are arriving on and departing from, how long they are staying on your website for, what terms people are searching for, page views, referring websites, etc …, is vitally essential, wouldn’t it be useful to track exactly what users are reading, where they are staying the longest for, what hyperlinks they are clicking on, which areas of your page they are browsing, and more?
Fortunately, heatmap tracking technology makes this easy. Web heat maps have been used to help locate areas in a web site page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of web analytic software and session replay software technologies.
If you own a WordPress website, then you can easily add heat map tracking with session replays to your arsenal of essential site analysis tools with an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you track your website users’ entire journey and creates live heatmaps showing where users click and where they scroll on your website.
The HeatMapTracker software also lets you see your site from your visitor’s perspective.
For more details go here: HeatMap Tracker
Benefits
The better you know how your visitors engage with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your site, like confusing site navigation elements, or disruptive banner ads. As the website owner, you can help your users to perform certain actions, such as join a newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature that can show you what links on a page visitors are clicking, a heat map can reveal any clicks that users are making on your site, regardless of whether they are links or not. This is a significant benefit because if a heat map analysis helps you discover that readers are clicking on a graphic element that they suppose to be a link, but is actually not a link, you can easily edit this by linking the image to the page your users are trying to get to, or make it absolutely clear to your visitors that the image is not linked.
Heatmaps, therefore, can be one of the best ways to test the design of your site, see how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your site:
Monitor Everything Visitors Are Doing On Your Site
The software lets you record every visitor movement on your site, allowing you to view all clicks, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The script allows you to self-host the technology, giving you unlimited visitor recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-off investment to own the script, after which you are then entitled to receive free upgrades and all future enhancements.
Some additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web site, you can discover difficulties preventing users from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behavior: The video playbacks of your users’ browsing sessions let you know precisely what is taking place on your website. Screen overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they browse on a specific location, how fast they navigate down your content and more! No more guessing or hoping … just accurate metrics of what takes place when visitors visit your web site.
- Increase Visitor Engagement: HeatMap Tracker lets you increase user engagement with your site, which increases sales and conversion rates. There are a number of ways to do this and we go over a number of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many features for web site owners. Here are just some of these:
- Fast and easy to install and set up. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and measure how far down the page your users scroll down to as an average of the length of time your content can keep them interested. HeatMapTracker lets you analyze each and every user experience to see how visitors interact with your site or certain pages on your web site.
- Unlimited session screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can measure visitor sessions on your website for a few days, one week, a month, or even more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for all projects. You can quickly see which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your readers are more interested in. You can also monitor regional demographic data of all visitors and see which part of the world they are visiting from.
Additional software features:
The image below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials and comments that users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Learn what’s working (i.e. where people are clicking) and what doesn’t work (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on images assuming that these may be linking to another section?
- Get practical data on how to optimize your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” experimentation to improve your site’s visitor impact, or maximize the impact of your site’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if a page element needs to be included, redesigned, or taken out.
- Create “before” and “after” comparison reports for digital marketing services.
- Compare if visitors prefer to click on images versus buttons versus text links, and how particular user segments engage within your website.
- Diagnose potential site security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a well-known internet marketer with a solid reputation for delivering exceptional products and customer support. The members area includes video instructions for installing and configuring the software.
Software Cost
HeatMapTracker is available in 3 versions:
- Basic License – Licensed for one website. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 sites. Cost = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 One-off payment.
Please Note: Pricing for the product depends on whether there are any promotions or limited-time special offers. The above reflects the current pricing at the time this review was published. This may or may not be the actual price set by the plugin seller when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics can give you some good information on things such as the number of people coming to your pages, how they find it and what they do during their visits. However, if you want to really gain an insight into how your web site and your content is helping your visitors to connect with your business online, then a heatmap analytics application can be extremely useful.
We suggest buying a license of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for generating more sales.
To learn more, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
***