The ability to track, monitor and view the behavior of visitors on your web site is absolutely vital to the success of your business online.
The adage ”you can’t manage what you don’t measure” is as important today as always. If you don’t know what is happening on your site, then how can you know what needs to be improved?
Website users have looked for smart tools to track and understand visitor behaviour since web sites were first developed. From basic tracking counters, to powerful and sophisticated statistical tracking software like Google Analytics and other applications which can record and let users see incredibly detailed key measurements.
Knowing visitor behaviour is vitally important for a successful business, not only because it allows you to understand what visitors are doing so you can improve your performance, but research also shows that previous consumer behaviour is the most reliable indicator of future behaviour. Better, in fact, than knowing demographics.
Although being able to understand key reports like how many unique web visitors are visiting your web site, which pages they are coming and leaving from, how long they are staying on your website for, keyword searches, average page views, referring websites, etc …, is vitally useful, wouldn’t it be excellent to be able to view exactly what visitors are reading, where on your site they are navigating through for the longest time periods, which links they are clicking on, what parts of the site they are pausing to read more about, and so on?
Fortunately, heatmap technology makes this easy. Web heat maps are used to analyze areas on a web page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of web analytics and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your business tool box with a simple to use and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that visually records your site visitors’ complete session and creates live heat maps that show where users are clicking and where they scroll throughout your pages.
The HeatMapTracker application allows you to capture every click your users make.
Learn more here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more you know how your visitors are engaging with your content, the more you can improve your site’s user experience. Imagine knowing the specific challenges that are preventing your site visitors from fully accessing your website, like confusing navigation elements, or disruptive banner ads. As a website owner, you can help your users to complete certain actions, such as join your newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can show you which links on a web page users are clicking, a heat map can also display any clicks that visitors are making on your page, regardless of whether they are links or not. This is a significant benefit because if a heatmap analysis reveals that users are clicking on an image that they suppose to be a link, but turns out not to be a hyperlinked image, you would be able to easily repair this by adding a link to the image, or let your visitors know that the image is not a link.
Heatmaps, therefore, can be one of the most useful methods to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your web site:
Record Everything Users Are Doing On Your Site
HeatMap Tracker creates a video of every browsing session on your web site, allowing you to monitor all page clicks, eye-tracking and page scrolling.
Complete Control Without Restrictions
The application is hosted on your server, giving you unrestricted visitor recordings and playbacks.
Free Upgrades & Enhancements
There is a one-off cost to purchase the HeatMapTracker software, which then entitles you to receive unlimited updates and all future enhancements.
Some additional application benefits include the following:
- Improve Your Marketing: By seeing how visitors navigate your web site, you can discover problem areas preventing users from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behavior: The video recordings of your users’ browser sessions let you understand exactly what takes place on your web site. Overlays let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they browse in a specific spot, how far they travel down your content and more! No more guesses or hoping … just real metrics of what takes place when users navigate around your site.
- Increase Website Sales: HeatMapTracker helps you increase user interaction with your site, which creates better sales and conversions. There are a number of ways to achieve this and we’ll list some of these in the “Tips” section further below.
Software Features
HeatMapTracker includes many features for web site owners. Here are just some of these:
- Fast and easy to install and implement. Ready to use in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your site visitors spend more time view and measure how far down your product pages your visitors scroll down to as a benchmark of the length of time your sales message can keep them interested. The software lets you study each and every visitor action to see how users interact with your site or certain pages on your web site.
- Unlimited visitor screen captures and session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can record visitors on your web pages for 1 day, a few weeks, a month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see how many total visitors, tracked pages and all recorded sessions HeatMapTracker has recorded for each project. You can quickly see which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on the content that visitors are more interested in. You can also monitor regional demographics of all visitors and see which part of the world they are visiting from.
Additional features:
The image below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials plugin users have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your website to improve your results:
- Discover what works (i.e. where users are clicking) and what doesn’t work (where users aren’t clicking). For example, are people watching your videos? Are they clicking on images assuming that they may be linking to somewhere else?
- Get insights on ways to refine your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Creating “above the fold” testing to improve your home page’s “first impression”, or optimize the impact of your site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a content section needs to be included, rearranged, or taken out.
- Produce “before” and “after” case studies for online marketing services.
- Compare whether users prefer to click on images vs buttons vs text links, and how particular user segments engage within your web site.
- Confirm potential website security issues and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering exceptional product quality and customer support. The member download area contains video tutorials for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in 3 separate versions:
- Basic License – Single installation only. Price = $197.00 One-off payment.
- Professional License – Use on up to ten sites. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, browser recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web agencies. Price = $497.00 One-time.
Note: The price of the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price when this review was written. This may or may not be the actual price charged by the software seller when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price here:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services such as Google Analytics provide great data on things such as the number of people arriving on your site, how they find it and what they are doing whilst on your web site. However, to truly gain an understanding into how your website and its content is being used by your visitors to interact with your digital presence, then a heat map analytics software application can be a great way to do this.
We recommend that you consider buying a license of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to generate more web sales.
For more information, visit the software website: Heat Map Tracker – Live ClickTracking And Heat Map Tracking Software
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