The ability to track and see the behavior of visitors and users on your site is extremely important to your online success.
The adage ”you can’t manage what you can’t measure” is as important in the digital economy as always. If you don’t know what is happening on your web site, then how would you get better results?
Business owners have looked for ways to track and understand visitor behaviour since web sites first appeared. From basic counters that track visitor numbers, to very sophisticated and powerful analytical tools like Google Analytics and other applications that can capture granular key metrics.
Knowing user behavior is very important for a successful digital business, not only because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven that previous user behaviour is the best indicator of future behavior. Better, in fact, than consumer demographics.
Although the ability to track key reports such as the number of visitors are exploring your site, what pages they are arriving on and departing from, how long they are staying on your website for, what keywords are being searched for, unique page views, referring pages, etc …, is extremely important, wouldn’t it be excellent to know exactly what visitors are doing, where on your site they are staying the longest period on, which hyperlinks they are clicking on, what parts of your page visitors are reading, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heat maps can be used to review areas of a web site page most frequently scanned by web visitors. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress-powered site, then you can easily add heatmap tracking with session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress and that visually records your web site visitors’ complete session and creates instant heat maps showing where they click and where they scroll throughout your site content.
HeatMapTracker software also enables you to see your website from your visitor’s unique perspective.
More info: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your users engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully accessing your website, like unclear navigation elements, or disruptive banner ads. As a site owner, you can guide your site visitors to complete certain actions, such as opt into your newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on a web page are being clicked, a heatmap can also display any clicks that users make on your site, regardless of whether they are links or not. This is important because if a heatmap analysis reveals that users are clicking on an image which they imagine to be a link, but is actually not a hyperlinked image, you can easily change this by linking the image to the destination your users are trying to get to, or let your readers know that the image is just a graphic.
In short, heat maps are one of the best ways to test your site design, see how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behavior on your website:
Capture Everything Visitors Are Doing On Your Site
HeatMapTracker captures every user browsing movement on your website, allowing you to record all page clicks, eye-tracking and page scrolls.
Full Control With No Limitations
The script allows you to self-host the technology, giving you no limits on session recording and playbacks.
Free Upgrades & Enhancements
There is a one-time cost to buy the software, which then entitles you to receive unlimited updates and enhancements.
Additional benefits include the following:
- Improve Your Marketing: By seeing how visitors use your website, you can discover issues that prevent visitors from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing About Visitor Behaviour: The video recordings of your visitors’ sessions allow you to observe exactly what takes place on your web pages. Click overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they choose to stay in a particular spot, how far they travel down your pages and more! No more guesses or assuming wrongly … just factual evidence of what goes on when visitors explore your website.
- Increase User Engagement: HeatMap Tracker lets you increase visitor interaction with your site, which increases online sales and conversion rates. There are many ways to achieve this and we’ll present several of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker offers many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and measure how far down your sales or product pages your visitors scroll as an indicator of how long your web copy can keep them interested. HeatMap Tracker lets you review and analyze every single user session to help you understand how visitors are interacting with your website or some pages on your site.
- Unlimited session recording and session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can spy on user sessions on your website for a few days, a couple of weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily view the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that users are more interested in. You can also see regional demographic data of your visitors and learn which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials and feedback that users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Learn what’s working (i.e. where users click) and what’s not working (where users aren’t clicking). For example, are users engaging with your videos? Are they clicking on graphic elements believing that these may be linking to another area of your site?
- Get useful information on how to improve your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” tests to improve your landing page’s visitor impact, or optimize the impact of the home page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify if any new content needs to be added, rearranged, or taken out.
- Produce “before” and “after” case studies for online marketing services.
- Analyze whether visitors prefer to click images versus buttons versus text links, and how specific user segments engage within your site.
- Analyze potential website security issues and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering reliable product quality and customer support. The member download area contains video tutorials for installing and setting up the software.
Software Price
Heat Map Tracker is available in 3 separate versions:
- Basic License – Allows you to install on 1 website. Price = $197.00 Single Payment.
- Professional License – Installs on up to 10 domains. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web marketing service providers. Price = $497.00 Single Payment.
Note: Price details for the product depends on whether there are any promotions or limited-time special offers. When we last checked, the software retails for the prices shown above. This may or may not be the actual pricing set by the product developer when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services such as Google Analytics can provide you with great data on things such as the number of people coming to your website, how they are finding it and what they do whilst visiting your website. However, if you want to truly gain deeper insights into how your website and its content is being used by your visitors to interact with your business online, then a heatmap analytics application can be very useful.
We suggest getting a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and for generating more sales of your products or services.
For complete details, check out the software here: HeatMap Tracker – Live ClickTracking And HeatMap Tracking Plugin
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