Being able to track, monitor and view visitor behavior is extremely important to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is going on on your website, how would you know what needs to be improved?
People have looked for ways to track and analyze what users are going to do in their websites since websites were first introduced. From simple tracking counters, to sophisticated and powerful statistical tracking software like Google Analytics and other applications which track granular key metrics.
Learning about visitor behaviour is important for the success of your website, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also confirms that past visitor behaviour is the most reliable predictor of future behavior. It’s an even more more reliable predictor in fact, than knowing demographics.
Although being able to analyze key data such as the number of unique web visitors are checking out your site, what pages they are coming and leaving from, how long they are staying on your website for, which terms people are searching for, page views, referring web sites, etc …, is extremely important, wouldn’t it also be great to be able to track precisely what users are reading, where they are navigating through for the longest period, which hyperlinks they are clicking on, which parts of the page visitors are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Website heatmaps can be used to locate areas on a website page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of web analytics and session replay software.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software program that works with WordPress (and other programs) and that visually tracks your website users’ movements and generates live heat maps that show where they are clicking and where they are scrolling throughout your site content.
The HeatMapTracker application lets you look over the shoulders of everyone who visits your web site.
Go here to learn more: HeatMap Tracker
Benefits
The better you know how your users interact with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your website, like unclear navigation layouts, or disruptive ads. As a site owner, you can guide your readers to perform certain actions, such as joining your newsletter or click on certain links.
While Google Analytics has an overlay feature that can show you which links on a web page visitors are clicking, a heatmap can also show you any clicks that users make on your site, whether they are links or not. This is a significant difference because if a heat map report helps you discover that readers are clicking on an image which they imagine to be a link, but happens to not be a link, you can quickly repair this by linking the image to the destination URL your readers are trying to get to, or make it perfectly clear to your visitors that the image is not a link.
In short, heatmaps are one of the most useful ways to test your site design, measure how navigatable your content is and improve conversions.
Here are just some of the benefits of using Heat Map Tracker to monitor user behavior on your site:
Capture Everything Visitors Do On Your Web Site
HeatMapTracker records every visitor session on your website, allowing you to monitor all which links and buttons are being clicked, eye-tracking and page scrolling.
Complete Control With No Limitations
The software is self-hosted, giving you no limits on session recordings and pageviews.
Free Updates And Enhancements
There is a one-off cost to buy the HeatMapTracker application, which entitles you to receive free updates and all future enhancements.
Additional benefits of the software include:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web site, you can identify problems that prevent visitors from taking desired actions and improve visitor engagement.
- Stop Guessing About User Behavior: The video recordings of your visitors’ browser sessions reveal exactly what is taking place on your website. Click overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they browse in a particular section, how quickly they travel down your site and more! No more guessing or assuming wrongly … just factual metrics of what happens when visitors visit your website.
- Increase User Engagement: HeatMapTracker lets you improve visitor interaction with your site, which increases your sales and conversions. There are a number of ways to achieve this and we’ll list a few of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker includes many features for website owners. Here are just a few of these:
- Quick and simple to install and set up. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time reading and monitor how far down your sales pages your users scroll as an average of the length of time your website and/or sales copy can engage them for. HeatMapTracker lets you review and analyze each and every user action to help you understand how they interact with your site or specific pages on the website.
- Unlimited session screen captures and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can spy on users on your web pages for a few days, one week, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and total recorded user sessions HeatMapTracker has recorded for all projects. You can easily see the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your users care about. You can also analyze regional demographic data of your visitors and see where they are visiting from.
Additional software features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what’s working (i.e. where users are clicking) and what doesn’t work (where users are not going to). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that they link to another section?
- Get useful information on how to refine your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get actionable information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your landing page’s “first impression”, or maximize the impact of your home page’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify if any content should be added, edited, or removed.
- Create “before” and “after” case studies for web services.
- Compare if users tend to click on images vs buttons vs text links, and how particular user segments interact within your site.
- Review suspected site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a respected online marketer with a solid reputation for delivering great product quality and support. The product download area includes video instructions for installing and setting up the software.
Software Pricing
HeatMap Tracker is available in three versions:
- Basic License – Single use only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 websites. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for web marketing agencies. Price = $497.00 One-time.
Please Note: Pricing details of the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin is being retailed for the prices shown above. This may not be the actual price set by the plugin author when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing information here:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics can provide you with good metrics on things such as the number of people landing on your site, how they are finding it and what they do whilst on your site. However, to truly gain a real-time understanding into how your web site and your content is being used by your visitors to engage with your business online, then a heatmap analytics service can be very useful.
We suggest purchasing a license of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and for increasing your sales of your products or services.
For more details, check out the software here: HeatMap Tracker – Live Click-Tracking & HeatMap Tracking Software
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