Being able to track and see visitor behavior is absolutely vital to the success of your business online.
The old management adage “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening on your web site, how can you know what aspects of your web site can be improved?
Business owners have looked for ways to track and analyze visitor behavior since web sites first appeared. From simple counters that track how many people have viewed your web page, to very powerful and sophisticated analytical tools like Google Analytics and other applications that can track incredible key metrics.
Learning about user behaviour is important for the success of your web site, not only because it allows you to understand what visitors are doing so you can improve your results, but research also proves that previous consumer behavior is the most reliable way to predict future behavior. It’s an even more more reliable indicator in fact, than user demographics.
While being able to analyze valuable information such as how many unique web users are arriving on your website, what pages they are arriving on and departing from, how long they are remaining on your site for, what keywords are being searched for, page views, referring web sites, and so on, is extremely important, wouldn’t it also be excellent to know precisely what users are doing, where on your pages they are visiting the longest for, what hyperlinks they are clicking on, what areas of your page visitors are most interested in, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps are used for displaying areas on a web page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress site, then it’s easy to add heatmap tracking with session replays to your collection of essential web site analysis tools with a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other programs) and that visually tracks your site visitors’ every movement and generates live heatmaps showing where users are clicking and where they are scrolling on your site content.
The HeatMapTracker software also allows you to look over the shoulders of every person who comes to your web site.
Go here to learn more about the software: HeatMap Tracker
Benefits
The more accurate data you have about how your visitors engage with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your visitors from fully accessing your site, such as unclear site navigation layouts, or disruptive ads. As a site owner, you can help your readers to complete certain actions, such as sign up to your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can give you an idea of what links on a page are being clicked, a heat map will reveal any clicks that users make on your page, whether these are actual links or not. This is important because if a heatmap report helps you discover that visitors are clicking on a graphic element that they imagine to be a link, but turns out not to be a link, you would be able to easily fix this by adding a link to the image, or make it perfectly clear to your visitors that the image is not a link.
Heat maps, therefore, can be one of the most useful methods to test the design of your site, see how readable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor visitor behavior on your website:
Monitor Everything Users Are Doing On Your Web Site
HeatMap Tracker records every user browsing movement on your site, allowing you to see all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The application is self-hosted, giving you unlimited session recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off investment to buy the application, which entitles you to receive unlimited upgrades and enhancements.
Some additional benefits of the HeatMapTracker application include the following:
- Improve Your Marketing Efforts: By seeing how visitors experience your website, you can spot challenges that prevent visitors from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing Visitor Behaviour: The video playbacks of your users’ browsing sessions show you precisely what is taking place on your web site. Heat Maps let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they browse on a particular area, how far and quickly they navigate down your site and more! No more guesses or assuming wrongly … just factual information of what happens when visitors come to your web site.
- Increase Online Sales: HeatMapTracker helps you increase user interaction with your business, which improves sales and conversion rates. There are a number of ways to achieve this and we discuss a few of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many unique features for site owners. Here are just a few of these:
- Fast and easy to install and implement. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and monitor how far down the page your visitors scroll as a measure of the length of time your site or content can keep them interested. The software lets you review and analyze each and every user session to see how they interact with your site or certain pages on your website.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can record users on your web pages for one day, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for each project. You can easily see the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your users are more interested in. You can also view regional location data of all visitors and discover where they are coming from.
Additional software features:
The image below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and feedback that plugin customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what works (i.e. where people click) and what’s not working (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on images believing that they may be linking to somewhere else?
- Get insights on ways to optimize your landing pages, sign up forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Creating “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if a content section could be inserted, edited, or removed.
- Produce “before” and “after” case studies for web services.
- Compare if visitors prefer to click images vs buttons versus text links, and how specific user segments engage with your web site.
- Diagnose potential site security exploits and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable product quality and product support. The member download area contains video instructions for installing and configuring the software.
Software Cost
HeatMapTracker comes in three editions:
- Basic License – Single license only. Price = $197.00 Single Payment.
- Professional License – Use on up to 10 domains. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, session replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Cost = $497.00 Single Payment.
Please Note: Pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was current when this content was published. This may or may not be the actual pricing set by the software seller when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services like Google Analytics can give you some good information on things such as the number of people arriving on your pages, how they are finding it and what they are doing during their visits. However, to truly gain deeper insights into how your web site and your content is being used by your visitors to interact with your digital presence, then a heatmap analytics service can be extremely useful.
We suggest buying a copy of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to get more web sales.
For more information, visit the software website: Heat Map Tracker – Real-Time Click-Tracking And Heat Map Tracker
***