The ability to track and monitor the behavior of visitors and users on your website or blog is absolutely vital to the success of your digital presence.
The old saying “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening on your website, how would you know what areas need improving?
Website users have been searching for ways to track and understand user behavior since websites were first invented. From basic counters that track visitor numbers, to very powerful and sophisticated analytical tools like Google Analytics which can provide detailed metrics.
Measuring visitor behaviour is very important for the success of your marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your results, but research also shows that previous visitor behaviour is the best predictor of future behaviour. Better, in fact, than knowing consumer demographics.
While the ability to understand valuable data like the number of unique web users are checking out your web site, which pages they are entering and exiting, how long they are remaining on your site for, what terms are being searched for, average page views, referring web sites, etc …, is extremely important, wouldn’t it be useful to track precisely what visitors are doing, where on your pages they are navigating through, which hyperlinks they are clicking on, what parts of your page visitors are pausing to read more about, and more?
Fortunately, heatmap tracking technology makes this easy. Web heat maps are used to analyze areas of a website page that visitors scan most frequently. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software script that works with WordPress (and other applications) and that lets you visually record your web site visitors’ entire session and generates instant heatmaps showing where users are clicking and where they are scrolling on your web pages.
HeatMapTracker software allows you to capture every click your users make.
Go here to learn more about the software: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers engage with your web site, the more you can improve your website’s user experience. Imagine knowing the exact challenges that prevent your readers from fully engaging with your website, like unclear site navigation layouts, or distracting adverts. As a site owner, you can encourage your readers to perform certain actions, such as opting into your newsletter or click on certain links.
While Google Analytics has its overlay feature that can show you what links on your web page users are clicking, a heat map can show you any clicks that users are making on your page, whether these are actual links or not. This is important because if a heat map report reveals that visitors are clicking on a graphic element that they think is a link, but turns out not to be a link, you could quickly change this by adding a link to the image, or make it perfectly clear to your visitors that the image is just a graphic.
Heatmaps, therefore, are one of the most useful methods to test the design of your website, see how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to track user behavior on your web site:
Capture Everything Users Do On Your Web Pages
Heat Map Tracker lets you record every visitor session on your web site, enabling you to observe all which buttons and links are being clicked, eye-tracking and page scrolls.
Complete Control Without Restrictions
The application is hosted on your own server, giving you unlimited session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off investment to purchase the application, which entitles you to receive unlimited software updates and future enhancements for life.
Some additional benefits include:
- Improve User Experience: By seeing how visitors navigate your web pages, you can discover challenges that prevent users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing User Behaviour: The video recordings of your visitors’ sessions reveal exactly what takes place on your site. Heat Maps let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they hover on a particular location, how quickly they scroll down your site and more! No more guessing or hoping … just pure metrics of what takes place when users come to your website.
- Increase Visitor Engagement: HeatMapTracker lets you increase user engagement with your site, which improves online sales and conversions. There are many ways to do this and we go over a number of these in the “Tips” section further below.
Features
HeatMapTracker includes many unique features for WordPress users. Here are just some of these:
- Fast and easy to install and set up. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and measure how far down your page your visitors scroll down to as an indicator of how long your sales message can keep them interested. Heat Map Tracker lets you study every single visitor action to see how they interact with your website or particular pages on the web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can measure users on your pages for a day, a couple of weeks, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can easily view the top pages your readers are moving towards and how they are interacting with each page’s content, allowing you to spend more time on pages that your readers are more interested in. You can also access regional demographics of all visitors and see which part of the world they are coming from.
Additional software features:
The image below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials that users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Understand what’s working (i.e. where visitors click) and what doesn’t work (where users are not clicking). For example, are visitors watching your videos? Are they clicking on images thinking that these may be links to another section?
- Get useful data on ways to optimize your landing pages, signup forms, subscriptions, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” tests to improve your landing page’s visitor impact, or maximize the impact of the website’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any new content could be included, edited, or taken out.
- Produce “before” and “after” case studies for web-related services.
- Test whether visitors prefer to click images versus buttons versus text links, and how specific user segments interact with your site.
- Analyze potential site security threats and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering robust product quality and support. The member download area includes video instructions for installing and setting up the software.
Product License Cost
HeatMap Tracker comes in three different versions:
- Basic License – Use on one website. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to ten sites. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing service providers. Cost = $497.00 One-time.
Please Note: Price details for the HeatMapTracker product depends on whether there are any promotions or limited-time specials being offered. The pricing shown above was current when this article was written. This may or may not be the actual price set by the plugin author when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics can provide important data on things such as the number of people coming to your pages, how they are finding it and what they do whilst visiting your website. However, to truly gain deep knowledge into how your site and its content is being used by your visitors to interact with your business online, then a heatmap analytics tool can be extremely useful.
We suggest purchasing a copy of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for increasing your online sales.
To learn more, visit the software website: HeatMapTracker – Real-Time ClickTracking & HeatMap Tracking Plugin
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