Being able to understand the behavior of visitors and users on your site is absolutely vital to your online success.
The management saying “if you can’t measure it, you can’t manage it” is as true in the digital age as it has ever been. If you don’t know what is going on on your web pages, then how will you get better results online?
Business owners have been looking for ways to track and analyze user behaviour since web sites were first invented. From basic tracking counters, to very sophisticated analytical software like Google Analytics which provide an incredible amount of key measurements.
Measuring visitor behavior is vitally important for a successful digital presence, not only because it allows you to understand what visitors are doing so you can improve your results, but testing also confirms that past consumer behavior is the best way to predict future behaviour. Better, in fact, than visitor demographics.
Although the ability to analyze statistical reports such as the number of unique web users are landing on your web site, which pages they are landing on and leaving from, how long they are remaining on your site for, which keywords are being searched for, page views, referring websites, and so on, is highly essential, wouldn’t it be useful to be able to view exactly what visitors are reading, where on your pages they are staying the longest time on, which hyperlinks they are clicking on, what parts of your site visitors are most interested in, and so on?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps have been used to review areas of a website page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with recorded user session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that visually records your web site users’ movements and creates instant heat maps showing where they are clicking and where they scroll throughout your website.
HeatMapTracker analytics tool allows you to track every click your users make.
For more details, visit the script site here: HeatMapTracker
Benefits
The better you know how your readers are interacting with your website, the more you can improve your site’s user experience. Imagine knowing the exact barriers that are preventing your visitors from fully accessing your website, such as unclear site navigation elements, or disruptive banner ads. As a website owner, you can encourage your users to perform certain actions, such as sign up to your newsletter or clicking on specific links.
While Google Analytics has its overlay feature that can give you an idea of which links on a page are being clicked, a heatmap will reveal any clicks that visitors are making on your site, whether these are actual links or not. This is an important difference because if a heatmap analysis helps you discover that readers are clicking on an image which they suppose to be a link, but turns out not to be a link, you could quickly change this by adding a link to the image, or make it absolutely clear to your readers that the image is just a design element.
Heatmaps, therefore, can be one of the best ways to test the design of your site, measure how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track visitor behavior on your site:
Record Everything Visitors Do On Your Web Pages
The application records every browsing session on your site, allowing you to capture all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The application is hosted on your server, giving you unrestricted visitor recordings and pageviews.
Free Updates And Enhancements
There is a one-off investment to own the HeatMapTracker software, after which you are then entitled to receive unlimited updates and future enhancements.
Some additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web pages, you can spot challenges that prevent users from taking desired actions and reach your site goals.
- No More Guessing User Behaviour: The video recordings of your visitors’ sessions allow you to see precisely what takes place on your web site. Overlays let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they hover on a specific spot, how far and quickly they travel down your site and more! No more guesses or assuming wrongly … just factual information of what happens when people explore your web site.
- Increase Online Sales: Heat Map Tracker lets you improve user engagement with your site, which creates better online sales and conversions. There are a number of ways to achieve this and we’ll present a few of these in the “Tips” section further below.
Features
HeatMap Tracker offers many features for website owners. Here are just some of these:
- Quick and simple to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and measure how far down the page your users scroll down to as a measure of how long your sales message can engage them for. The software lets you review and analyze every single user action to see how they are interacting with your website or particular pages on the website.
- Unlimited session recording and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can record users on your site for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for each project. You can quickly see the top pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that your users care about. You can also access regional location data of your visitors and see where they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your business:
- Discover what’s working (i.e. where visitors click) and what’s not working (where visitors aren’t clicking). For example, are people engaging with your videos? Are they clicking on images thinking that these may link to somewhere else?
- Get useful information on ways to optimize your landing pages, sign up forms, shopping cart, navigation, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get actionable information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experiments to improve your home page’s visitor impact, or optimize the impact of your website’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element needs to be inserted, changed, or taken out.
- Create “before” and “after” case studies for web-related services.
- Test if visitors prefer to click on images vs buttons versus text links, and how particular user segments engage within your web site.
- Confirm confirmed website security weaknesses and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing great product quality and customer support. The product download area contains video tutorials for installing and setting up the software.
Software Price
HeatMap Tracker is available in three different editions:
- Basic License – Allows you to use on one website. Cost = $197.00 Single Payment.
- Professional License – Installs on up to ten domains. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heatmaps, browser recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency license lets you install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web agencies. Cost = $497.00 One-off payment.
Please Note: Current pricing for Heat Map Tracker can vary, depending on whether there are any promotions or limited-time special offers. Presently, the plugin sells for the prices shown above. This may or may not be the actual pricing charged by the product author when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services such as Google Analytics provide important data on things such as the number of people landing on your site, how they are finding it and what they are doing during their visits. However, to really gain an insight into how your website and its content is being used by your visitors to connect with your business online, then a heat map analytics software application can be very useful.
We recommend that you consider getting a copy of HeatMapTracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, engagement and for increasing your online sales.
For complete details, check out the software here: HeatMap Tracker – Real-Time Click-Tracking & HeatMap Tracking Plugin
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