The ability to track, monitor and understand the behavior of visitors on your website is absolutely vital to your online success.
The saying ”you can’t manage what you don’t measure” is as true in the digital age as ever. If you don’t know what is happening on your site, then how will you get better results online?
Businesses have looked for ways to track and analyze visitor behaviour since websites were first developed. From simple tracking counters, to powerful statistical tracking software like Google Analytics which can deliver very granular key measurements.
Understanding user behavior is important for a successful website, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that previous consumer behaviour is the most reliable indicator of future behaviour. It’s an even better indicator, in fact, than demographics.
Although being able to track key metrics like the number of web users are landing on your site, what pages they are entering and exiting, how long they are staying on your site for, which terms people are searching for, page views, referring pages, etc …, is highly useful, wouldn’t it also be useful to track precisely what visitors are doing, where on your pages they are navigating through for the longest time, which links they are clicking on, what areas of your page visitors are browsing, and more?
Fortunately, heat map technology makes this easy. Web heat maps are used for displaying areas in a web page that web visitors scan most frequently. Web heat maps are also often used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress site, then you can easily add heat map tracking and recorded session replays to your collection of key web site analysis tools with an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress and that lets you visually track your web site users’ movements and creates live heatmaps that show where they click and where they scroll on your pages.
The HeatMapTracker application also allows you to see your website from your visitor’s perspective.
For more details, visit the software site here: HeatMap Tracker
Benefits
The more you know how your users are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully accessing your website, like confusing navigation layouts, or distracting design elements. As the website owner, you can encourage your users to complete certain actions, such as signing up to a newsletter or clicking on certain links.
Although Google Analytics has its overlay feature which can give you an idea of what links on your web page users are clicking, a heatmap will show you any clicks that users make on your site, whether these are links or not. This is an important difference because if a heatmap report reveals that readers are clicking on a graphic element which they suppose to be a link, but is actually not a link, you can quickly remedy this by adding a link to the image, or make it clear to your readers that the image is just a design element.
In short, heat maps are one of the best methods to test the design of your site, measure how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor user behaviour on your site:
Observe Everything Users Do On Your Web Pages
The application creates a screen video of every user browsing movement on your site, enabling you to observe all which page elements are being clicked, eye-tracking and page scrolling.
Complete Control With No Restrictions
The script is hosted on your own server, giving you no-limit visitor recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off cost to buy the HeatMapTracker software, after which you are then entitled to receive unlimited software updates and added features for free.
Some additional benefits of the software include:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your web pages, you can discover issues that prevent users from taking desired actions and improve user engagement.
- Stop Guessing About Visitor Behavior: The video recordings of your users’ browsing sessions show you exactly what is happening on your site. Overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they choose to stay in a specific area, how far they scroll down your site and more! No more guesses or hoping … just pure data of what goes on when users land on your web pages.
- Increase Online Sales: Heat Map Tracker helps you improve visitor interaction with your business, which increases your online sales and conversions. There are a number of ways to do this and we list some of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker provides many features for web site owners. Here are just some of these:
- Fast and simple to install and set up. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and monitor how far down your sales pages your users read down to as an average of how long your website and/or sales copy can retain their attention. HeatMapTracker lets you study each and every user session to help you learn how users are interacting with your website or particular pages on your website.
- Unlimited session recording and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can measure user sessions on your website for one day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for all projects. You can easily view the top pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving content that your visitors are more interested in. You can also view regional location data of your visitors and learn which part of the world they are coming from.
Additional software features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials that users have submitted regarding the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Discover what’s working (i.e. where visitors click) and what’s not working (where users are not clicking). For example, are people watching your videos? Are they clicking on images assuming that they link to somewhere else?
- Get insights on how to improve your landing pages, signup forms, shopping cart, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” experiments to improve your home page’s “first impression”, or maximize the impact of the website’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any content should be added, modified, or taken out.
- Produce “before” and “after” case studies for online marketing services.
- Test whether users prefer to click images vs buttons versus text links, and how particular user segments interact with your website.
- Diagnose confirmed website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering robust products and product support. The member download area contains video instructions for installing and configuring the software.
Product Licensing Pricing
HeatMapTracker is available in three different editions:
- Basic License – Single license only. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to ten domains. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital agencies. Cost = $497.00 One-off payment.
Please Note: The price of the HeatMapTracker product depends on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this article was published. This may or may not be the actual price set by the software developer when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics can provide you with good data on things such as how many people are coming to your website, how they found it and what they are doing whilst visiting your web pages. However, if you want to really gain a deep understanding into how your website and your content is helping your visitors to connect with your business online, then a heatmap analytics tool can be a very practical way to do this.
We suggest getting a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to make more online sales.
To learn more, check out the software here: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracking Software
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