The ability to track and see visitor behavior is absolutely vital to the success of your digital business.
The adage ”you can’t manage what you can’t measure” is as important in the digital economy as it has ever been. If you don’t know what is happening on your website, how can you improve your results?
Business owners have been looking for useful methods to track and analyze what is happening since web sites first appeared. From basic tracking counters, to sophisticated statistical tracking software like Google Analytics and other applications which deliver granular data.
Understanding visitor behaviour is important for a successful business, not only because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been shown over and over that previous visitor behaviour is the best predictor of future behavior. It’s a more reliable indicator in fact, than demographics.
While the ability to track key details like the number of visitors are arriving on your website, which pages they are coming and leaving from, how long they are staying on your website for, keywords searched, page views, referring web sites, and so on, is extremely important, wouldn’t it also be excellent to be able to view precisely what visitors are clicking on, where on your site they are staying the longest time on, what links they are clicking on, which areas of the site they are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps are used to help locate areas in a web site page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of statistical software and session replay software technologies.
If you own a WordPress website or blog, then it’s easy to add heat map tracking and session replays to your arsenal of key site analysis tools with an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software script that works with WordPress (and other web applications) and that lets you visually track your website visitors’ entire journey and generates instant heatmaps showing precisely where users are clicking and where they are scrolling on your site content.
The HeatMapTracker software also lets you look over the shoulders of everyone who visits your web site.
For more details, visit the software site here: HeatMap Tracker
Benefits
The more information you have about how your users engage with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your users from fully accessing your site, such as unclear site navigation elements, or distracting design elements. As the website owner, you can guide your readers to complete certain actions, such as opt into your newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of which links on your web page are being clicked, a heat map can also reveal any clicks that users are making on your page, whether these are actual links or not. This is an important difference because if a heat map report helps you discover that users are clicking on a graphic element that they suppose to be a link, but is actually not a hyperlinked image, you can easily fix this by linking the image to the destination URL your readers are trying to get to, or make it clear to your users that the image is not a link.
Heat maps, therefore, are one of the best methods to test your site design, measure how readable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behavior on your web site:
Record Everything Users Are Doing On Your Web Site
HeatMapTracker lets you record every visitor movement on your web site, enabling you to view all page clicks, eye-tracking and page scrolling.
Complete Control With No Limitations
The script is self-hosted, giving you unlimited session recording and pageviews.
Free Updates And Enhancements
There is a one-time cost to buy the HeatMapTracker script, which entitles you to receive lifetime updates and enhancements.
Additional benefits include:
- Improve User Experience: By seeing how visitors use your web pages, you can discover problem areas preventing users from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing Visitor Behavior: The video recordings of your visitors’ sessions allow you to see precisely what happens on your web pages. Screen overlays let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they hover on a particular section, how fast they travel down your pages and more! No more guessing or hoping … just accurate information of what happens when visitors explore your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you improve user interaction with your site, which increases your online sales and conversion rates. There are a number of ways to do this and we discuss several of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker provides many great features for website owners. Here are just a few of these:
- Quick and simple to install and implement. Ready to use in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors look at and observe how far down the page your visitors scroll down to as a measure of how long your site can keep them engaged. Heat Map Tracker lets you study every single visitor session to help you learn how users are interacting with your site or certain pages on the website.
- Unlimited session screen captures and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can measure visitors on your website for a few days, a few weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can easily see the top pages your users are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your readers care about. You can also view regional demographic data of your visitors and discover where they are visiting from.
Additional features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials that customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your results:
- Learn what’s working (i.e. where users are clicking) and what’s not working (where visitors aren’t clicking). For example, are users engaging with your videos? Are they clicking on images thinking that these are links to another location?
- Get insights on how to optimize your landing pages, sign up forms, sales funnel, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Create “above the fold” tests to improve your landing page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify if an element on your page needs to be included, rearranged, or taken out.
- Create “before” and “after” case studies for online marketing services.
- Analyze if users tend to click on images versus buttons vs text links, and how specific user segments engage with your web site.
- Analyze suspected site security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering exceptional product quality and product support. The members area contains video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker is available in three separate versions:
- Basic License – Allows you to install on one site. Cost = $197.00 One-off payment.
- Professional License – Allows you to use on up to 10 websites. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 One-time.
Please Note: The price of the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this content was written. This may or may not be the actual price charged by the plugin author when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services like Google Analytics can provide useful data on things such as how many people are landing on your pages, how they are finding it and what they do whilst on your site. However, if you want to truly gain deeper insights into how your web site and its content is being used by your visitors to connect with your business online, then a heatmap analytics application can be very practical.
We recommend that you consider getting a license of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to generate more online sales.
For full details, visit the software website: Heat Map Tracker – Live ClickTracking & HeatMap Tracking Software
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