The ability to track, monitor and view visitor behavior is very important to your online success.
The old saying ”you can’t manage what you can’t measure” is as true today as always. If you don’t know what is going on on your site, then how will you know what needs to be improved?
Website users have looked for practical ways to track and understand user behavior since websites first appeared. From basic tracking counters, to very powerful analytical tools like Google Analytics that track detailed metrics.
Understanding visitor behavior is vitally important for a successful digital marketing strategy, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that previous user behaviour is the best indicator of future behaviour. It’s a more reliable predictor in fact, than user demographics.
Although being able to understand valuable data like the number of web visitors are exploring your site, what pages they are entering and exiting, how long they are staying on your website for, keywords searched, average page views, referring web sites, etc …, is vitally essential, wouldn’t it also be great to be able to view precisely what visitors are clicking on, where they are staying the longest for, what links they are clicking on, what parts of your content they are most interested in, and more?
Fortunately, heat map tracking technology makes this easy. Website heatmaps have been used to monitor areas on a web page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of web analytics and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and video session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that works with WordPress (and other web programs) and that lets you record your web site visitors’ complete session and creates live heat maps that show precisely where users are clicking and where they scroll throughout your website.
The HeatMapTracker analytics tool enables you to see your website from your visitor’s perspective.
For more details, visit the script site here: HeatMapTracker
Benefits
The more you know how your readers engage with your website, the more you can improve your site’s user experience. Imagine knowing the exact challenges that have been preventing your visitors from fully accessing your site, such as unclear site navigation elements, or distracting ads. As the website owner, you can help your site visitors to perform certain actions, such as joining a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can show you which links on your web page are being clicked, a heatmap will also display any clicks that visitors make on your page, regardless of whether these are actual links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on a graphic element which they think is a link, but turns out not to be a hyperlinked image, you could quickly edit this by adding a link to the image, or make it clear to your users that the image is not linked.
In short, heat maps can be one of the most useful ways to test the design of your site, measure how navigatable your content is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your site:
Capture Everything Users Are Doing On Your Web Site
HeatMapTracker captures every user browsing session on your web site, enabling you to view all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you no limits on session recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-time investment to purchase the software, which entitles you to receive unlimited updates and all future enhancements for life.
Some additional benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your website, you can uncover difficulties preventing users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behavior: The video recordings of your users’ sessions show you precisely what happens on your web site. Heat Maps let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they hover in a particular section, how fast they navigate down your pages and more! No more guessing or hoping … just pure data of what happens when visitors move around your website.
- Increase Website Sales: HeatMapTracker lets you increase visitor interaction with your business, which improves your sales and conversion rates. There are many ways to achieve this and we present some of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many features for site owners. Here are just a few of these:
- Quick and simple to install and configure. Ready to use in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors look at and observe how far down your page your users scroll down to as a measure of the length of time your sales message can engage them for. HeatMap Tracker lets you analyze each and every visitor experience to help you see how they are interacting with your site or certain pages on the web site.
- Unlimited visitor screen captures and visitor session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can measure visitors on your site for a day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that visitors are more interested in. You can also access regional demographics of all visitors and learn which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials that plugin customers have submitted regarding the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Learn what’s working (i.e. where users are clicking) and what doesn’t work (where visitors are not going to). For example, are users engaging with your videos? Are they clicking on images thinking that these link to somewhere else?
- Get useful information on how to optimize your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Create “above the fold” experiments to improve your landing page’s visitor impact, or optimize the impact of your home page’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify if an element on your page could be included, changed, or deleted.
- Create “before” and “after” case studies for web-related services.
- Analyze if visitors prefer to click images versus buttons versus text links, and how specific user segments engage with your web site.
- Diagnose potential website security issues or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected internet marketer with a solid reputation for providing great product quality and support. The product download area includes video tutorials for installing and configuring the software.
Product Cost
HeatMapTracker comes in 3 different versions:
- Basic (Single) License – Use on 1 website. Cost = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten domains. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing agencies. Price = $497.00 One-time.
Please Note: Pricing details of this product can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was correct when this content was written. This may not be the actual price set by the plugin author when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics can give you some important metrics on things such as how many people are coming to your website, how they are finding it and what they do whilst visiting your website. However, if you want to truly gain an understanding into how your web site and your content is being used by your visitors to interact with your digital presence, then a heatmap analytics software application can be extremely practical.
We recommend that you consider purchasing a license of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to increase your online sales.
For more details, check out the software here: Heat Map Tracker – Live ClickTracking And Heat Map Tracking Plugin
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