Being able to track visitor behavior is absolutely vital to the success of your digital business.
The old management saying ”you can’t manage what you can’t measure” is as important today as it has ever been. If you don’t know what is going on on your website, then how will you improve your results online?
People have looked for accurate ways to track and analyze visitor behaviour since websites were first invented. From basic counters that track visitors, to very sophisticated and powerful analytical tools like Google Analytics and other applications that can record incredibly detailed data.
Measuring visitor behaviour is vitally important for a successful website, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also confirms that past visitor behavior is the most reliable predictor of future behaviour. More reliable, in fact, than consumer demographics.
While being able to track valuable information like the number of unique web visitors are checking out your web site, which pages they are entering and exiting, how long they are staying on your site for, keywords searched, unique page views, referring sites, and so on, is extremely useful, wouldn’t it also be fantastic to know precisely what users are clicking on, where on your site they are staying the longest time on, which hyperlinks they are clicking on, what areas of your page visitors are pausing to read more about, and more?
Fortunately, heat map technology makes this easy. Web heat maps can be used to analyze areas of a web site page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay software technologies.
If you own a WordPress web site, then it’s easy to add heat map tracking with session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress and that visually tracks your web site users’ movements and generates live heat maps showing where users are clicking and where they are scrolling throughout your pages.
The HeatMapTracker application allows you to see your site from your visitor’s point of view.
Go here to learn more about the software: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that have been preventing your users from fully engaging with your site, such as confusing navigation layouts, or distracting banner ads. As a site owner, you can help your users to complete certain actions, such as sign up to a newsletter or clicking on specific links.
While Google Analytics has its overlay feature which can give you an idea of which links on a page are being clicked, a heat map will display any clicks that users are making on your site, regardless of whether these are links or not. This is a significant benefit because if a heatmap analysis helps you discover that visitors are clicking on a graphic element which they imagine to be a link, but turns out not to be a hyperlinked image, you can easily change this by linking the image to the destination your readers are trying to get to, or make it absolutely clear to your visitors that the image is just a graphic.
In short, heatmaps can be one of the most useful methods to test your site design, measure how readable your site is and improve conversions.
Here are just some of the many benefits of using HeatMapTracker to monitor user behaviour on your site:
Record Everything Visitors Do On Your Web Site
HeatMapTracker lets you record every browsing session on your site, enabling you to see all which links and buttons are being clicked, eye-tracking and page scrolls.
Complete Control With No Limitations
The script allows you to self-host the technology, giving you no-limit session recording and playbacks.
Lifetime Updates & Enhancements
There is a one-time cost to buy the software, after which you are then entitled to receive unlimited updates and new features for free.
Additional benefits of the script include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your web pages, you can discover problem areas that prevent users from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing About Visitor Behaviour: The screen video recordings of your users’ sessions allow you to observe exactly what happens on your web pages. Screen overlays let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they browse in a particular spot, how far they scroll down your site and more! No more guessing or making wrong assumptions … just pure information of what happens when users navigate around your site.
- Increase User Engagement: Heat Map Tracker helps you improve user interaction with your site, which creates better online sales and conversions. There are a number of ways to achieve this and we’ll go over some of these in the “Tips” section further below.
Software Features
Heat Map Tracker includes many features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Ready to use in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your pages visitors look at and monitor how far down your product pages your visitors scroll as an indicator of the length of time your website and/or sales copy can engage them for. HeatMap Tracker lets you study every single user action to help you learn how users are interacting with your website or some pages on the website.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can record visitor sessions on your site for one day, a few weeks, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all recorded sessions HeatMapTracker has recorded for each project. You can quickly view the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving pages that your visitors are more interested in. You can also monitor regional location data of all visitors and discover where they are visiting from.
Additional features:
The table below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Learn what’s working (i.e. where visitors are clicking) and what’s not working (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on images thinking that they are links to another area of your site?
- Get ideas on how to optimize your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your landing page’s “first impression”, or optimize the impact of your home page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if a section of your content should be included, redesigned, or deleted.
- Create “before” and “after” comparison reports for digital marketing services.
- Test if users tend to click images versus buttons vs text links, and how particular user segments engage with your site.
- Analyze suspected website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering robust products and product support. The members area includes video tutorials for installing and configuring the software.
Product License Pricing
HeatMap Tracker comes in 3 different editions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Installs on up to ten websites. Cost = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, browser recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web development service providers. Cost = $497.00 One-time.
Note: Current pricing for the product depends on whether there are any promotions or limited-time specials being offered. The price shown above was correct at the time this article was published. This may or may not be the actual pricing set by the plugin seller when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics can give you some important data on things such as how many people are coming to your pages, how they find it and what they do whilst on your web site. However, if you want to really gain deeper insights into how your website and your content is being used by your visitors to connect with your digital presence, then a heatmap analytics service can be very practical.
We suggest getting a copy of HeatMapTracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to increase your sales of your products or services.
For full details, visit the software website: HeatMap Tracker – Live Click-Tracking & HeatMap Tracking Software
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