The ability to track, monitor and view visitor behavior is absolutely important to the success of your business online.
The old saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening when visitors arrive on your website, then how would you improve your results online?
Businesses have been looking for accurate ways to track and understand visitor behavior since websites first appeared. From simple counters that track how many people have viewed your site, to very sophisticated analytical software like Google Analytics and other applications that can track and display comprehensively detailed measurements.
Measuring visitor behaviour is vitally important for a successful online business strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven that previous visitor behaviour is the best way to predict future behavior. More reliable, in fact, than demographics.
Although the ability to monitor statistical data like the number of web visitors are landing on your website, which pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, page views, referring websites, etc …, is highly important, wouldn’t it be excellent to know precisely what users are reading, where they are staying the longest time on, what links they are clicking on, what areas of your site they are browsing, and so on?
Fortunately, heatmap technology makes this possible. Web heatmaps have been used to analyze areas on a website page that online visitors scan most frequently. Web heat maps are also often used alongside other forms of stat tracking applications and session replay software.
If you own a WordPress-powered site, then it’s easy to add heatmap tracking with recorded session replays to your arsenal of essential website analysis tools with an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that visually records your web site visitors’ movements and generates instant heatmaps showing where users click and where they scroll throughout your web site.
HeatMapTracker software also allows you to see your website from your visitor’s unique point of view.
More info: Heat Map Tracker
Benefits
The better you know how your visitors are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully engaging with your website, like confusing navigation layouts, or disruptive banner ads. As a website owner, you can encourage your site visitors to perform certain actions, such as sign up to a newsletter or click on specific links.
While Google Analytics has an overlay feature which can show you which links on a page users are clicking, a heat map can show you any clicks that users are making on your site, whether they are actual links or not. This is important because if a heatmap report helps you discover that users are clicking on an image which they suppose to be a link, but turns out not to be a hyperlinked image, you can quickly remedy this by adding a link to the image, or let your readers know that the image is just a graphic.
In short, heatmaps are one of the most useful methods to test the design of your website, measure how navigatable your content is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to track visitor behavior on your web site:
Monitor Everything Visitors Do On Your Web Pages
The script lets you record every visitor movement on your website, allowing you to view all clicks, eye-tracking and page scrolls.
Complete Control Without Restrictions
The application is self-hosted, giving you no-limit session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off investment to purchase the HeatMapTracker script, after which you are then entitled to receive unlimited script upgrades and future enhancements for life.
Some additional benefits include:
- Improve Your Marketing Efforts: By seeing how visitors use your website, you can identify problems preventing visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing User Behaviour: The screen video recordings of your visitors’ sessions reveal exactly what is taking place on your website. Heat Maps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse on a specific area, how far they navigate down your pages and more! No more guesses or hoping … just real evidence of what goes on when visitors land on your web site.
- Increase Website Sales: Heat Map Tracker helps you increase visitor interaction with your business, which creates better online sales and conversion rates. There are many ways to achieve this and we go over some of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many great features for WordPress users. Here are just some of these:
- Fast and simple to install and set up. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors spend more time view and see how far down the page your users scroll down to as an average of the length of time your web copy can retain their attention. HeatMap Tracker lets you study each and every visitor action to see how they interact with your website or specific pages on your site.
- Unlimited session screen captures and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can record visitor sessions on your website for a day, a few weeks, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and total recorded visitor sessions the heat map analytics software has recorded for all projects. You can easily see the top pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that your users care about. You can also access regional demographics of your visitors and see where they are visiting from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials and feedback customers have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your site to improve your results:
- Discover what’s working (i.e. where people are clicking) and what doesn’t work (where people aren’t going to). For example, are users watching your videos? Are they clicking on graphic elements believing that these lead to another destination?
- Get insights on ways to refine your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Create “above the fold” experiments to improve your landing page’s visitor impact, or maximize the impact of the website’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if an element on the page needs to be inserted, changed, or removed.
- Create “before” and “after” comparison reports for digital marketing services.
- Analyze whether users prefer to click images vs buttons vs text links, and how specific user segments engage within your web site.
- Troubleshoot suspected site security problems or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a respected online marketer with a solid reputation for providing robust products and support. The members area contains video instructions for installing and setting up the software.
Product Price
Heat Map Tracker comes in three separate versions:
- Basic (Single) License – Single license only. Cost = $197.00 One-off payment.
- Professional License – Allows you to use on up to 10 websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web marketing service providers. Cost = $497.00 Single Payment.
Note: The cost of purchasing Heat Map Tracker can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the plugin retails for the amounts shown above. This may not be the actual price set by the plugin seller when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics can provide you with good metrics on things such as the number of people finding your pages, how they found it and what they do whilst visiting your site. However, if you want to really gain a real-time understanding into how your website and your content is being used by your visitors to interact with your digital presence, then a heatmap analytics tool can be very practical.
We recommend that you consider buying a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, engagement and to make more online sales.
For more information, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracker
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