Being able to track and see visitor behavior is very important to your online success.
The old business management saying ”you can’t manage what you don’t measure” is as true in the digital age as ever. If you don’t know what is happening when visitors arrive on your web site, then how will you know what elements of your site need to be improved?
Businesses have been searching for practical ways to track and analyze what is happening since web sites were first developed. From basic counters that track how many people have viewed your web site, to very sophisticated analytical software like Google Analytics and other applications that deliver an exceptional amount of metrics.
Learning about user behavior is very important for a successful digital presence, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that previous consumer behaviour is the most reliable way to predict future behavior. Better, in fact, than demographics.
While the ability to understand statistical information such as the number of visitors are landing on your site, what pages they are arriving on and departing from, how long they are remaining on your site for, which terms are being searched for, page views, referring web sites, and so on, is extremely important, wouldn’t it be fantastic to track precisely what users are doing, where they are staying the longest for, what hyperlinks they are clicking on, which areas of your content they are pausing on, and so on?
Fortunately, heatmap technology makes this possible. Website heatmaps can be used to pinpoint areas of a web site page that web visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytic software and session replay tools.
If you own a WordPress-powered web site, then it’s easy to add heat map tracking and recorded visitor session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that works with WordPress (and other web programs) and that lets you visually record your web site users’ movements and generates instant heatmaps that show exactly where they click and where they scroll on your web site.
HeatMapTracker application also lets you capture every action your visitors make.
For more details, visit the software site here: HeatMap Tracker
Benefits
The more accurate data you have about how your users are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that prevent your visitors from fully benefiting from your site, like unclear navigation elements, or distracting adverts. As a site owner, you can encourage your visitors to perform certain actions, such as sign up to your newsletter or click on specific links.
Although Google Analytics has an overlay feature that can give you an idea of what links on your web page visitors are clicking, a heat map can reveal any clicks that visitors make on your page, whether they are links or not. This is a significant benefit because if a heatmap analysis reveals that users are clicking on a graphic element that they suppose to be a link, but is actually not a hyperlinked image, you could quickly remedy this by adding a link to the image, or make it clear to your visitors that the image is just a design element.
In short, heat maps can be one of the most useful methods to test the design of your site, measure how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behaviour on your website:
Record Everything Visitors Are Doing On Your Web Pages
The application captures every user browsing movement on your web site, enabling you to observe all clicks, eye-tracking and scrolls.
Full Control Without Restrictions
The application allows you to self-host the technology, giving you no restrictions on visitor recordings and pageviews.
Lifetime Updates & Enhancements
There is a one-time cost to own the HeatMapTracker script, which entitles you to receive unlimited upgrades and future enhancements.
Some additional software benefits include the following:
- Improve User Experience: By seeing how visitors use your web pages, you can spot problem areas preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About User Behavior: The screen video recordings of your visitors’ sessions show you precisely what is happening on your site. Heatmaps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse on a specific spot, how far they travel down your site and more! No more guessing or making wrong assumptions … just accurate metrics of what takes place when visitors explore your web site.
- Increase User Engagement: Heat Map Tracker helps you improve user interaction with your site, which increases online sales and conversion rates. There are a number of ways to do this and we’ll present a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker provides many great features for site owners. Here are just a few of these:
- Quick and easy to install and configure. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors eyes are drawn to and measure how far down your sales or product pages your users read down to as an average of the length of time your website and/or sales copy can keep them engaged. The software lets you review and analyze every single user action to see how they are interacting with your website or certain pages on the site.
- Unlimited session screen captures and session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can measure visitors on your site for a day, a few weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view total visitors, tracked pages and all recorded sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your visitors are more interested in. You can also access regional demographics of all visitors and learn which part of the world they are coming from.
Additional features:
The image below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials plugin customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Discover what’s working (i.e. where visitors click) and what doesn’t work (where visitors are not going to). For example, are visitors watching your videos? Are they clicking on images thinking that they may link to another destination?
- Get practical data on how to refine your landing pages, signup forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” experimentation to improve your home page’s visitor impact, or maximize the impact of the landing page’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a page element needs to be included, modified, or deleted.
- Produce “before” and “after” case studies for web services.
- Test if users prefer to click on images versus buttons vs text links, and how specific user segments interact with your website.
- Investigate confirmed website security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a well-known online marketer with a solid reputation for delivering exceptional products and product support. The member download area contains video instructions for installing and setting up the software.
Product Pricing
HeatMapTracker comes in 3 editions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten domains. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, browser recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 One-time.
Please Note: Price details for Heat Map Tracker depends on whether there are any promotions or limited-time special offers. Currently, the plugin is selling for the pricing shown above. This may or may not be the actual price charged by the plugin developer when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services like Google Analytics provide great information on things such as how many people are coming to your pages, how they are finding it and what they do during their visits. However, to really gain an insight into how your site and your content is helping your visitors to engage with your digital presence, then a heatmap analytics software tool can be a great way to do so.
We recommend that you consider purchasing a license of HeatMap Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, visitor engagement and to generate more online sales.
For more details, visit the software website: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracking Software
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