Being able to track, monitor and view the behavior of visitors and users on your website is extremely important to the success of your digital business.
The old adage ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening when visitors arrive on your web site, how can you know what needs to be improved?
People have been searching for smart tools to track and analyze what is happening since websites first appeared. From simple tracking counters, to powerful and sophisticated analytical software like Google Analytics that track an exceptional level of data.
Analyzing user behaviour is vitally important for the success of your website, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also confirms that previous consumer behavior is the best indicator of future behaviour. More reliable, in fact, than knowing visitor demographics.
While being able to see valuable details such as the number of unique visitors are exploring your web site, what pages they are coming and leaving from, how long they are staying on your website for, which keywords are being searched for, page views, referring sites, and so on, is extremely useful, wouldn’t it also be useful to track precisely what users are doing, where on your site they are visiting the longest for, which links they are clicking on, which parts of the page they are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heat maps are used to analyze areas in a web page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered site, then it’s easy to add heat map tracking with recorded user session replays to your arsenal of key site analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other website programs) and that lets you visually record your site visitors’ movements and generates live heat maps that show where users click and where they are scrolling throughout your web site.
The HeatMapTracker software allows you to track every click your visitors make.
Learn more about the analytics tool here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your users engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your website, such as confusing site navigation elements, or disruptive banner ads. As the website owner, you can help your readers to perform certain actions, such as opting into a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of what links on a page are being clicked, a heat map will display any clicks that visitors are making on your site, regardless of whether these are actual links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on a graphic element that they suppose to be a link, but turns out not to be a hyperlinked image, you could quickly remedy this by linking the image to the page your readers are trying to get to, or make it clear to your readers that the image is just a graphic.
Heat maps, therefore, are one of the best methods to test your site design, assess how navigatable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to monitor user behaviour on your website:
Observe Everything Visitors Do On Your Site
Heat Map Tracker creates a video of every browsing session on your website, enabling you to capture all clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The software allows you to self-host the technology, giving you unrestricted session recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-off investment to own the software, after which you are then entitled to receive unlimited upgrades and enhancements.
Some additional software benefits include:
- Improve User Experience: By seeing how visitors navigate your web site, you can uncover problems preventing visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing Visitor Behaviour: The screen video playbacks of your users’ sessions reveal precisely what is taking place on your site. Heatmaps let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they browse on a particular location, how quickly they scroll down your site and more! No more guesses or making wrong assumptions … just factual information of what takes place when people visit your web pages.
- Increase User Engagement: HeatMapTracker lets you improve user interaction with your business, which increases your sales and conversions. There are many ways to do this and we’ll go over several of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time view and observe how far down the page your visitors scroll as a benchmark of how long your web copy can keep them engaged. Heat Map Tracker lets you analyze every single visitor experience to help you learn how they interact with your site or particular pages on your web site.
- Unlimited session screen captures and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can capture users on your site for one day, one week, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can easily view the top pages your users are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your visitors are more interested in. You can also review regional location data of your visitors and see which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and feedback customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where users click) and what’s not working (where people aren’t going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that they may be linking to another area of your site?
- Get useful data on ways to optimize your landing pages, sign up forms, memberships, screen resolution, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” experimentation to improve your site’s “first impression”, or maximize the impact of your landing page’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether an element on your page should be inserted, modified, or deleted.
- Create “before” and “after” case studies for digital services.
- Test whether users prefer to click images versus buttons vs text links, and how particular user segments engage within your site.
- Confirm suspected site security issues or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering great product quality and customer support. The product download area contains video tutorials for installing and setting up the software.
Software Cost
Heat Map Tracker comes in three editions:
- Basic License – Use on 1 website. Cost = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to ten sites. Price = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for web marketing service providers. Cost = $497.00 Single Payment.
Note: Price details for HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this content was written. This may or may not be the actual price charged by the plugin developer when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics provide very useful information on things such as how many people are visiting your site, how they find it and what they do during their visits. However, to truly gain a real-time understanding into how your site and its content is being used by your visitors to interact with your business online, then a heat map analytics application can be a very practical way to do this.
We suggest purchasing a copy of Heat Map Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to make more sales of your products or services.
For more information, visit the software website: Heat Map Tracker – Live Click-Tracking And Heat Map Tracker
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