The ability to track and monitor visitor behavior is absolutely vital to your online success.
The saying ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is going on on your web site, then how would you improve your results online?
People have looked for useful methods to track and understand user behaviour since web sites were first developed. From basic tracking counters, to very powerful and sophisticated analytical software like Google Analytics and other applications which capture an exceptional amount of measurements.
Learning about user behavior is important for the success of your digital marketing and content strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that previous visitor behavior is the most reliable way to predict future behaviour. It’s a better indicator, in fact, than knowing demographics.
Although being able to track valuable details such as how many visitors are coming to your website, which pages they are landing on and leaving from, how long they are remaining on your site for, which keywords people are searching for, page views, referring websites, etc …, is vitally useful, wouldn’t it also be fantastic to be able to track exactly what visitors are clicking on, where on your pages they are staying the longest for, which hyperlinks they are clicking on, which parts of the content visitors are pausing to read more about, and more?
Fortunately, heat map technology makes this easy and possible. Web heat maps are used to display areas in a web site page most frequently scanned by web visitors. Web heat maps can also be integrated with other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software program that is compatible with WordPress (and other applications) and that visually records your website users’ movements and creates live heat maps showing where they click and where they are scrolling on your web site.
The HeatMapTracker software also allows you to capture every click your users make.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more you know how your users interact with your content, the more you can improve your site’s user experience. Imagine knowing the exact challenges that prevent your readers from fully engaging with your site, such as confusing site navigation layouts, or distracting design elements. As the site owner, you can guide your visitors to complete certain actions, such as opt into a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can show you which links on a web page users are clicking, a heatmap can also display any clicks that users are making on your site, regardless of whether they are links or not. This is a significant benefit because if a heat map report reveals that users are clicking on a graphic element that they suppose to be a link, but turns out not to be a hyperlinked image, you could quickly repair this by linking the image to the destination your visitors are trying to get to, or let your readers know that the image is just a graphic.
In short, heatmaps can be one of the most useful ways to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track user behaviour on your site:
Monitor Everything Users Do On Your Web Site
HeatMap Tracker records every visitor session on your site, allowing you to monitor all links and buttons clicked, eye-tracking and page scrolls.
Complete Control Without Restrictions
The application is self-hosted, giving you unrestricted session recording and playbacks.
Unlimited Upgrades & Enhancements
There is a one-off investment to purchase the application, which entitles you to receive unlimited updates and future enhancements.
Additional application benefits include:
- Improve Site Usability: By seeing how visitors experience your web pages, you can spot difficulties that prevent users from progressing to the end of your sales funnel and reach your site objectives.
- Stop Guessing Visitor Behavior: The screen video playbacks of your users’ sessions reveal precisely what is taking place on your web pages. Click overlays let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they choose to stay in a specific spot, how far they travel down your pages and more! No more guessing or assuming wrongly … just accurate information of what goes on when users explore your web site.
- Increase Visitor Engagement: Heat Map Tracker helps you increase visitor interaction with your business, which increases sales and conversions. There are a number of ways to do this and we’ll present several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker offers many features for web site owners. Here are just some of these:
- Quick and simple to install and configure. Ready to use in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and observe how far down your sales or product pages your users scroll as a benchmark of how long your site or content can retain their attention. The software lets you analyze each and every visitor action to help you understand how visitors interact with your website or some pages on the site.
- Unlimited visitor screen captures and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can measure visitor sessions on your pages for a day, a few weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for each project. You can easily see which pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on the content that your readers care about. You can also see regional location data of your visitors and learn which part of the world they are coming from.
Additional features:
The table below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and comments plugin customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:
- Discover what works (i.e. where users click) and what’s not working (where users aren’t clicking). For example, are users watching your videos? Are they clicking on images thinking that they link to somewhere else?
- Get actionable information on ways to improve your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experimentation to improve your home page’s visitor impact, or maximize the impact of the home page’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a page element should be included, rearranged, or deleted.
- Produce “before” and “after” comparison reports for digital services.
- Compare if visitors prefer to click images vs buttons versus text links, and how specific user segments interact with your site.
- Analyze suspected site security exploits and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing great products and support. The product download area includes video tutorials for installing and setting up the software.
Product License Cost
HeatMapTracker comes in 3 different editions:
- Basic (Single) License – Licensed for one domain. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 domains. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, session recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Price = $497.00 One-time.
Note: Pricing details of the product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the plugin sells for the amounts shown above. This may not be the actual pricing charged by the software seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing details here:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services such as Google Analytics provide great information on things such as how many people are coming to your pages, how they found it and what they are doing during their visits. However, if you want to really gain deeper insights into how your site and its content is helping your visitors to interact with your business online, then a heatmap analytics tool can be extremely practical.
We suggest getting a copy of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for increasing your web sales.
For complete details, visit the software website: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracker
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