The ability to track the behavior of visitors on your website is absolutely vital to the success of your business online.
The business management adage ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening on your website, how can you improve your results online?
Business owners have been searching for useful methods to track and understand user behavior since web sites were first created. From simple tracking counters, to very powerful statistical tracking tools like Google Analytics and other applications that can record and let users see very rich key information.
Measuring user behaviour is very important for a successful web site, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that previous visitor behavior is the best predictor of future behavior. It’s a more reliable indicator in fact, than knowing visitor demographics.
Although being able to track key reports like how many web visitors are coming to your website, which pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, page views, referring sites, and so on, is extremely essential, wouldn’t it be fantastic to know exactly what visitors are doing, where on your site they are visiting the longest time on, what hyperlinks they are clicking on, what areas of your page visitors are pausing on, and so on?
Fortunately, heat map technology makes this easy and possible. Web heatmaps are used to pinpoint areas in a web page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress-powered web site, then it’s easy to add heatmap tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that works with WordPress (and other programs) and that visually records your site visitors’ every movement and creates instant heatmaps that show precisely where they are clicking and where they scroll throughout your web pages.
The HeatMapTracker application also lets you spy on every move your users make.
Go here to learn more: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your visitors from fully accessing your site, such as unclear navigation elements, or distracting ads. As a website owner, you can guide your visitors to complete certain actions, such as opt into your newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature that can show you which links on your page are being clicked, a heatmap can also display any clicks that users make on your site, regardless of whether these are links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on an image that they imagine to be a link, but is actually not a hyperlinked image, you would be able to quickly edit this by adding a link to the image, or make it absolutely clear to your users that the image is just a graphic.
In short, heatmaps are one of the most useful ways to test the design of your site, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track user behavior on your website:
Observe Everything Users Are Doing On Your Website
HeatMapTracker lets you record every user browsing movement on your site, allowing you to view all page clicks, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The script is self-hosted, giving you unrestricted session recordings and pageviews.
Free Updates & Enhancements
There is a one-time cost to purchase the software, after which you are then entitled to receive lifetime upgrades and future enhancements.
Some additional benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your website, you can spot obstacles that prevent users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behavior: The screen video playbacks of your users’ sessions allow you to observe precisely what is happening on your web pages. Overlays let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they stay on a particular area, how fast they travel down your content and more! No more guesses or hoping … just real intel of what goes on when users explore your site.
- Increase Website Sales: HeatMap Tracker lets you increase visitor engagement with your business, which increases sales and conversions. There are a number of ways to achieve this and we present several of these in the “Tips” section further below.
Software Features
HeatMapTracker provides many great features for web site owners. Here are just a few of these:
- Fast and easy to install and configure. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and monitor how far down the page your users read down to as an indicator of how long your content can engage them for. Heat Map Tracker lets you study each and every user session to help you understand how they are interacting with your site or particular pages on the site.
- Unlimited session recording and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can measure visitors on your website for one day, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for each project. You can quickly view which pages your visitors are moving towards and how they interact with each page’s content, allowing you to invest more time on pages that your visitors are more interested in. You can also review regional location data of all visitors and learn which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials and feedback plugin users have submitted regarding HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Understand what’s working (i.e. where visitors click) and what’s not working (where users are not clicking). For example, are people watching your videos? Are they clicking on graphic elements assuming that they link to another destination?
- Get useful information on ways to optimize your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” experiments to improve your home page’s “first impression”, or maximize the impact of your website’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any content should be included, modified, or removed.
- Create “before” and “after” case studies for digital services.
- Compare whether visitors tend to click on images versus buttons versus text links, and how specific user segments interact within your website.
- Confirm potential website security issues or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly respected online marketer with a solid reputation for delivering reliable product quality and product support. The product download area contains video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker comes in three different editions:
- Basic (Single) License – Single license only. Price = $197.00 Single Payment.
- Professional License – Use on up to 10 domains. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Cost = $497.00 One-off payment.
Note: Pricing details of Heat Map Tracker depends on whether there are any promotions or limited-time special offers. The above reflects the current pricing at the time this article was published. This may or may not be the actual price charged by the software author when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services such as Google Analytics can provide great information on things such as the number of people coming to your pages, how they found it and what they are doing whilst on your website. However, if you want to truly gain an insight into how your website and your content is being used by your visitors to engage with your digital presence, then a heat map analytics tool can be extremely useful.
We recommend getting a copy of Heat Map Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to generate more web sales.
For more details, visit the software website here: HeatMap Tracker – Live Click-Tracking And HeatMap Tracker
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