Being able to understand the behavior of visitors and users on your website or blog is absolutely vital to the success of your business online.
The old management adage ”you can’t manage what you don’t measure” is as important today as always. If you don’t know what is happening on your site, how can you know what areas need improving?
Businesses have looked for practical methods to track and analyze what is happening since websites first appeared. From basic tracking counters, to powerful statistical tracking tools like Google Analytics and other applications which can track and display very rich key information.
Knowing user behaviour is important for a successful digital marketing and content strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but research also proves that past consumer behavior is the most reliable way to predict future behavior. Better, in fact, than demographics.
While being able to view key details like how many web visitors are exploring your web site, which pages they are arriving on and departing from, how long they are remaining on your site for, which keywords people are searching for, average page views, referring pages, etc …, is extremely essential, wouldn’t it also be useful to be able to know precisely what users are doing, where they are navigating around in, what links they are clicking on, what areas of your content visitors are pausing to read more about, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps are used to pinpoint areas in a web site page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered site, then it’s easy to add heatmap tracking and session replays to your arsenal of key website analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress (and other website programs) and that lets you track your web site users’ movements and creates live heatmaps showing where users are clicking and where they scroll on your site content.
The HeatMapTracker application also lets you spy on every click your users make.
To learn more about the software go here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more you know how your visitors are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that prevent your readers from fully accessing your website, such as unclear navigation elements, or disruptive adverts. As the website owner, you can guide your site visitors to perform certain actions, such as joining your newsletter or clicking on certain links.
While Google Analytics has its overlay feature which can show you what links on a page are being clicked, a heatmap will reveal any clicks that users are making on your site, regardless of whether these are actual links or not. This is a significant benefit because if a heat map analysis reveals that visitors are clicking on an image that they imagine to be a link, but happens to not be a link, you could easily fix this by adding a link to the image, or let your visitors know that the image is not a hyperlink.
In short, heat maps are one of the most useful methods to test your site design, see how navigatable your site is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor visitor behavior on your site:
Observe Everything Visitors Are Doing On Your Website
HeatMapTracker creates a video of every visitor session on your website, enabling you to observe all page clicks, eye-tracking and page scrolling.
Full Control With No Restrictions
The software is hosted on your own server, giving you no restrictions on user recordings and pageviews.
Free Updates And Enhancements
There is a one-off investment to purchase the software, which then entitles you to receive unlimited updates and enhancements.
Some additional benefits of the HeatMap Tracker script include the following:
- Improve User Experience: By seeing how visitors navigate your web pages, you can discover problems that prevent visitors from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behavior: The screen video playbacks of your users’ sessions allow you to observe exactly what is taking place on your web pages. Heatmaps let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they browse on a specific section, how far and quickly they travel down your site and more! No more guesses or making wrong assumptions … just real information of what happens when users come to your site.
- Increase User Engagement: HeatMapTracker lets you increase user engagement with your business, which increases your online sales and conversions. There are many ways to do this and we’ll go over several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker offers many features for web site owners. Here are just some of these:
- Fast and easy to install and implement. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and see how far down the page your visitors scroll down to as a measure of how long your sales message can retain their attention. HeatMapTracker lets you analyze each and every user session to help you understand how users are interacting with your website or some pages on your site.
- Unlimited session recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can capture visitor sessions on your pages for a few days, a few weeks, one month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can easily see which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on the content that your users care about. You can also see regional demographics of all visitors and see where they are coming from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your results:
- Understand what’s working (i.e. where users are clicking) and what’s not working (where visitors are not going to). For example, are visitors engaging with your videos? Are they clicking on images believing that they lead to somewhere else?
- Get useful data on how to improve your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” testing to improve your home page’s visitor impact, or maximize the impact of your home page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether an element on your page should be included, modified, or taken out.
- Create “before” and “after” case studies for digital marketing services.
- Compare whether users prefer to click images versus buttons vs text links, and how specific user segments interact within your site.
- Troubleshoot confirmed website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering great products and support. The product download area contains video tutorials for installing and configuring the software.
Product License Pricing
HeatMap Tracker is available in 3 editions:
- Basic License – Use on one website. Cost = $197.00 One-off payment.
- Professional License – Allows you to install on up to ten sites. Cost = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Cost = $497.00 One-time.
Please Note: The price of HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. Currently, the plugin sells for the prices shown above. This may or may not be the actual pricing charged by the plugin seller when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services like Google Analytics can provide great metrics on things such as the number of people coming to your pages, how they find it and what they do whilst visiting your web site. However, to really gain deeper insights into how your web site and its content is helping your visitors to engage with your digital presence, then a heat map analytics tool can be a great way to do this.
We recommend that you consider purchasing a license of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to make more sales.
To learn more, visit the software website: HeatMap Tracker – Real-Time ClickTracking & Heat Map Tracking Plugin
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