Being able to track, monitor and understand the behavior of visitors and users on your web site is absolutely vital to the success of your digital business.
The management saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening on your site, then how can you know what needs to be improved?
Website users have looked for accurate methods to track and analyze visitor behaviour since websites were first created. From basic tracking counters, to very powerful and sophisticated statistical tracking tools like Google Analytics which deliver incredibly granular information.
Measuring visitor behaviour is very important for the success of your marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your results, but research also shows that past visitor behaviour is the best way to predict future behaviour. Better, in fact, than knowing visitor demographics.
While being able to understand valuable reports like the number of visitors are exploring your web site, which pages they are entering and exiting, how long they are staying on your website for, keywords searched, page views, referring sites, etc …, is vitally useful, wouldn’t it be great to be able to view precisely what visitors are reading, where they are visiting the longest for, which hyperlinks they are clicking on, what areas of your content visitors are mostly intrigued about, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps have been used to analyze areas in a web page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software.
If you use WordPress, then you can easily add heat map tracking with session replays to your collection of key business analysis tools using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that works with WordPress (and other programs) and that lets you track your site users’ movements and creates live heat maps showing exactly where users click and where they scroll on your site.
The HeatMapTracker analytics tool allows you to see your website from your visitor’s perspective.
Learn more here: Heat Map Tracker
Benefits
The more accurately you know how your readers are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully accessing your website, like unclear site navigation layouts, or distracting banner ads. As a website owner, you can guide your users to perform certain actions, such as opting into a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can show you what links on a page are being clicked, a heatmap can reveal any clicks that users make on your page, whether they are actual links or not. This is a significant benefit because if a heat map report reveals that readers are clicking on an image that they think is a link, but is actually not a hyperlinked image, you would be able to easily edit this by linking the image to the destination your users are trying to get to, or make it clear to your users that the image is just a design element.
Heat maps, therefore, are one of the most useful ways to test the design of your site, see how navigatable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behavior on your web site:
Record Everything Users Are Doing On Your Web Pages
HeatMap Tracker lets you record every browsing movement on your web site, allowing you to view all clicks, eye-tracking and page scrolling.
Full Control With No Restrictions
The script is hosted on your own server, giving you unrestricted session recording and playbacks.
Free Updates & Enhancements
There is a one-off investment to buy the software, which then entitles you to receive unlimited updates and added features for life.
Some additional benefits of the HeatMap Tracker application include:
- Improve User Experience: By seeing how visitors navigate your site, you can uncover challenges preventing visitors from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behaviour: The video playbacks of your users’ sessions allow you to understand precisely what is taking place on your web site. Screen overlays let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they stay in a particular location, how far and quickly they travel down your pages and more! No more guesses or hoping … just pure data of what happens when visitors come to your site.
- Increase User Engagement: Heat Map Tracker helps you improve visitor interaction with your site, which improves sales and conversions. There are a number of ways to do this and we list some of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker includes many features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time view and measure how far down your sales or product pages your visitors scroll down to as an average of how long your site can engage them for. Heat Map Tracker lets you review and analyze each and every user session to help you learn how they interact with your site or certain pages on your web site.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can measure users on your website for a few days, a few weeks, one month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily see which pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that users care about. You can also review regional demographic data of all visitors and see where they are coming from.
Additional software features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials that plugin customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your results:
- Understand what’s working (i.e. where users are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are users engaging with your videos? Are they clicking on images assuming that these may link to somewhere else?
- Get ideas on how to optimize your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get practical information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” tests to improve your site’s “first impression”, or optimize the impact of the landing page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify if any new content could be included, changed, or deleted.
- Create “before” and “after” comparison reports for digital services.
- Test if visitors tend to click images versus buttons vs text links, and how specific user segments interact with your site.
- Confirm potential website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing robust products and customer support. The member download area contains video instructions for installing and setting up the software.
Product Pricing
Heat Map Tracker is available in three different versions:
- Basic License – Use on 1 site. Price = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to 10 domains. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 Single Payment.
Note: Pricing details of this product depends on whether there are any promotions or limited-time specials being offered. The pricing shown above was correct at the time this content was published. This may or may not be the actual pricing set by the product author when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing information:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics provide great metrics on things such as how many people are finding your site, how they are finding it and what they are doing whilst on your web site. However, if you want to really gain an insight into how your site and your content is being used by your visitors to connect with your business online, then a heat map analytics application can be a very practical way to do so.
We recommend that you consider buying a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for increasing sales.
For full details, check out the software here: HeatMapTracker – Live Click-Tracking & HeatMap Tracker
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