The ability to track, monitor and understand visitor behavior is absolutely important to the success of your digital presence.
The old management saying ”you can’t manage what you can’t measure” is as important today as ever. If you don’t know what is happening on your site, how can you know what elements of your web site need to be improved?
Website users have looked for smart methods to track and analyze user behavior since websites first appeared. From basic counters that track visitors, to very powerful statistical tracking tools like Google Analytics which record and let users see comprehensively detailed key measurements.
Measuring user behavior is very important for the success of your website, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that previous user behavior is the most reliable predictor of future behaviour. Better, in fact, than user demographics.
Although the ability to analyze key metrics such as the number of unique visitors are landing on your web site, what pages they are coming and leaving from, how long they are remaining on your website for, keywords searched, unique page views, referring pages, etc …, is highly essential, wouldn’t it be fantastic to be able to track exactly what visitors are clicking on, where they are visiting the longest for, which links they are clicking on, what areas of the page they are reading, and so on?
Fortunately, heatmap technology makes this easy. Web heatmaps can be used for displaying areas of a web site page that visitors scan most frequently. Web heat maps are also often integrated with other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and session replays to your arsenal of essential web site analysis tools with a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress and that visually tracks your website visitors’ complete journey and generates instant heatmaps that show where they click and where they scroll throughout your web pages.
HeatMapTracker analytics tool lets you spy on every click your visitors make.
Learn more about the script here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your visitors interact with your website, the more you can improve your website’s user experience. Imagine knowing the exact obstacles that have been preventing your site visitors from fully engaging with your site, like confusing site navigation layouts, or disruptive ads. As the site owner, you can guide your readers to perform certain actions, such as signing up to your newsletter or click on certain links.
While Google Analytics has an overlay feature that can give you an idea of which links on your web page are being clicked, a heat map will also reveal any clicks that visitors are making on your site, whether these are actual links or not. This is a significant difference because if a heat map report reveals that users are clicking on an image which they suppose to be a link, but turns out not to be a hyperlinked image, you would be able to easily change this by adding a link to the image, or let your readers know that the image is not linked.
Heatmaps, therefore, can be one of the most useful ways to test your site design, assess how readable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to monitor user behavior on your website:
Record Everything Visitors Do On Your Site
HeatMap Tracker captures every visitor movement on your site, allowing you to see all page clicks, eye-tracking and page scrolling.
Full Control With No Restrictions
The script allows you to self-host the technology, giving you no limits on recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-off investment to buy the application, after which you are then entitled to receive unlimited upgrades and all future enhancements for life.
Additional benefits include:
- Improve User Experience: By seeing how visitors use your web pages, you can discover problems preventing users from taking desired actions and improve user engagement.
- Stop Guessing Visitor Behaviour: The screen video recordings of your visitors’ browser sessions reveal precisely what takes place on your website. Screen overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they browse in a specific spot, how fast they scroll down your site and more! No more guesses or hoping … just accurate evidence of what happens when visitors explore your web pages.
- Increase User Engagement: HeatMap Tracker helps you increase user engagement with your site, which increases your sales and conversion rates. There are many ways to achieve this and we present several of these in the “Tips” section later in this review.
Features
HeatMap Tracker provides many features for site owners. Here are just some of these:
- Fast and easy to install and configure. Ready to use in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors look at and measure how far down your sales pages your users scroll down to as a measure of the length of time your web copy can retain their attention. HeatMapTracker lets you analyze each and every visitor experience to see how they interact with your website or specific pages on the site.
- Unlimited session recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can spy on visitor sessions on your pages for a few days, a week or two, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for each project. You can quickly see which pages your readers are moving towards and how they interact with each page’s content, allowing you to invest more time on the content that users care about. You can also monitor regional location data of all visitors and see which part of the world they are visiting from.
Additional features:
The image below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and feedback plugin users have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what’s working (i.e. where visitors click) and what doesn’t work (where visitors are not going to). For example, are visitors watching your videos? Are they clicking on images thinking that they link to somewhere else?
- Get useful data on how to optimize your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Perform “above the fold” testing to improve your website’s visitor impact, or optimize the impact of the home page’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify if any content section should be included, rearranged, or removed.
- Produce “before” and “after” comparison reports for digital services.
- Compare whether users tend to click images vs buttons versus text links, and how particular user segments interact within your site.
- Investigate suspected site security threats and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering robust product quality and product support. The members area includes video tutorials for installing and configuring the software.
Software Pricing
Heat Map Tracker comes in 3 separate editions:
- Basic (Single) License – Single license only. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to ten websites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing service providers. Cost = $497.00 Single Payment.
Please Note: The cost of purchasing the HeatMap Tracker software depends on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this article was published. This may not be the actual price charged by the plugin developer when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics provide good metrics on things such as how many people are arriving on your pages, how they find it and what they do whilst on your site. However, to truly gain a real-time understanding into how your website and its content is helping your visitors to connect with your digital presence, then a heatmap analytics software application can be very practical.
We recommend that you consider purchasing a license of HeatMap Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to make more sales of your products or services.
For complete details, visit the software website: HeatMap Tracker – Live ClickTracking And HeatMap Tracker
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