Being able to track the behavior of visitors and users on your site is extremely important to your online success.
The saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as it has ever been. If you don’t know what is happening on your web site, then how can you get better results online?
Website users have been looking for ways to track and analyze user behaviour since websites first appeared. From simple tracking counters, to sophisticated analytical tools like Google Analytics and other applications which can capture incredibly detailed metrics.
Learning about visitor behaviour is very important for the success of your digital marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but research also proves that past visitor behavior is the best predictor of future behavior. More reliable, in fact, than user demographics.
Although the ability to understand statistical reports like the number of web users are arriving on your website, what pages they are coming and leaving from, how long they are staying on your website for, keyword searches, page views, referring pages, etc …, is vitally important, wouldn’t it also be fantastic to be able to know exactly what visitors are clicking on, where they are navigating around in, what hyperlinks they are clicking on, which parts of the page visitors are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heatmaps have been used to help locate areas on a web site page most frequently scanned by visitors. Web heat maps are also often used alongside other forms of web analytics and session replay software technologies.
If you own a WordPress web site, then you can easily add heatmap tracking with video session replays to your collection of essential business analysis tools using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you record your website visitors’ every movement and creates instant heat maps showing where users click and where they are scrolling throughout your website.
HeatMapTracker analytics tool allows you to look over the shoulders of every person who comes to your site.
For more details, visit the script site here: HeatMapTracker
Benefits
The more information you have about how your readers interact with your web site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that have been preventing your readers from fully accessing your site, like unclear site navigation layouts, or distracting ads. As the site owner, you can help your users to complete certain actions, such as sign up to a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of which links on a page are being clicked, a heat map can also show you any clicks that users make on your page, whether these are links or not. This is important because if a heat map analysis reveals that readers are clicking on an image that they imagine to be a link, but turns out not to be a hyperlinked image, you could quickly fix this by linking the image to the destination your visitors are trying to get to, or let your visitors know that the image is just a graphic.
Heatmaps, therefore, are one of the most useful methods to test your site design, see how navigatable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track visitor behaviour on your web site:
Capture Everything Visitors Are Doing On Your Web Site
HeatMapTracker records every browsing session on your web site, allowing you to monitor all which buttons and links are being clicked, eye-tracking and page scrolls.
Full Control Without Limitations
The application allows you to self-host the technology, giving you no-limit session recording and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time investment to buy the software, which entitles you to receive free updates and all future enhancements.
Additional benefits of the application include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your web pages, you can identify obstacles preventing visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing User Behavior: The screen video playbacks of your users’ browsing sessions reveal exactly what happens on your site. Screen overlays let you see exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they stay in a specific spot, how fast they travel down your site and more! No more guesses or making wrong assumptions … just accurate intel of what happens when people move around your website.
- Increase User Engagement: Heat Map Tracker lets you improve user engagement with your site, which increases sales and conversions. There are a number of ways to achieve this and we’ll go over a few of these in the “Tips” section further below.
Features
HeatMap Tracker includes many features for website owners. Here are just some of these:
- Quick and simple to install and set up. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and measure how far down your sales or product pages your visitors read down to as an average of the length of time your site or content can keep them interested. Heat Map Tracker lets you study every single user session to see how visitors are interacting with your website or particular pages on your site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can capture visitor sessions on your site for one day, one week, a month, or even more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all recorded user sessions the heat map analytics software has recorded for each project. You can easily see the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your visitors care about. You can also analyze regional demographic data of your visitors and see which part of the world they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Understand what works (i.e. where visitors click) and what’s not working (where visitors are not clicking). For example, are people watching your videos? Are they clicking on graphic elements thinking that they may link to another destination?
- Get useful data on ways to optimize your landing pages, sign up forms, memberships, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” experimentation to improve your landing page’s visitor impact, or optimize the impact of your site’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify if an element on your page should be inserted, rearranged, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Compare if users tend to click images vs buttons versus text links, and how particular user segments engage within your web site.
- Review potential website security exploits or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for providing exceptional products and customer support. The product download area includes video instructions for installing and setting up the software.
Software Cost
Heat Map Tracker comes in three editions:
- Basic License – Single installation only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to use on up to ten sites. Price = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Price = $497.00 One-time.
Note: Price details for HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the product retails for the amounts shown above. This may not be the actual pricing charged by the product author when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics can provide great information on things such as the number of people arriving on your pages, how they find it and what they are doing whilst on your website. However, to truly gain a real-time understanding into how your website and your content is being used by your visitors to connect with your digital presence, then a heatmap analytics application can be very useful.
We recommend purchasing a license of HeatMapTracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, visitor engagement and for increasing sales of your products or services.
For more details, check out the software here: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracking Plugin
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