Being able to track, monitor and view visitor behavior is absolutely important to the success of your business online.
The old business management saying ”you can’t manage what you can’t measure” is as true today as ever. If you don’t know what is going on on your website, how would you get better results?
Businesses have been looking for ways to track and analyze what is happening since websites were first introduced. From basic counters that track the number of visitors, to very powerful statistical tracking tools like Google Analytics which can deliver incredible metrics.
Knowing user behavior is important for a successful web site, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been shown over and over that previous consumer behaviour is the most reliable indicator of future behavior. More reliable, in fact, than knowing demographics.
Although being able to analyze key details such as how many unique web visitors are coming to your web site, which pages they are landing on and leaving from, how long they are remaining on your website for, which keywords are being searched for, average page views, referring sites, and so on, is extremely useful, wouldn’t it also be excellent to be able to track precisely what visitors are doing, where on your pages they are navigating around in, which links they are clicking on, what parts of the site visitors are mostly interested in, and so on?
Fortunately, heat map technology makes this easy and possible. Web heat maps can be used for displaying areas of a web site page that online visitors scan most frequently. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you own a WordPress-powered web site, then you can easily add heatmap tracking with recorded visitor session replays to your arsenal of key website analysis tools using an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually records your web site visitors’ every movement and creates instant heatmaps that show where they click and where they scroll on your web pages.
HeatMapTracker software also lets you see your website from your visitor’s unique point of view.
For more details go here: Heat Map Tracker
Benefits
The better you know how your users engage with your site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that have been preventing your prospects from fully benefiting from your site, such as confusing navigation elements, or disruptive ads. As a website owner, you can help your users to perform certain actions, such as sign up to a newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature that can show you which links on your web page are being clicked, a heatmap will also show you any clicks that users make on your page, regardless of whether they are actual links or not. This is an important benefit because if a heat map analysis reveals that visitors are clicking on a graphic element that they think is a link, but happens to not be a hyperlinked image, you could easily edit this by linking the image to the destination your visitors are trying to get to, or make it absolutely clear to your users that the image is not linked.
In short, heatmaps can be one of the most useful ways to test the design of your site, see how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor user behavior on your site:
Observe Everything Visitors Do On Your Web Pages
Heat Map Tracker records every visitor movement on your site, allowing you to monitor all clicks, eye-tracking and page scrolling movement.
Full Control With No Limitations
The application is hosted on your own server, giving you no limits on user recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time cost to buy the application, which entitles you to receive unlimited software updates and future enhancements for free.
Some additional benefits of the application include the following:
- Improve Site Usability: By seeing how visitors navigate your web pages, you can uncover issues preventing visitors from taking desired actions and reach your site objectives.
- Stop Guessing About Visitor Behavior: The video recordings of your users’ browser sessions show you exactly what is taking place on your web site. Overlays let you know exactly which buttons and links users click on, where they are drawn to most on your website, how long they browse on a specific location, how far and quickly they travel down your pages and more! No more guessing or making wrong assumptions … just factual evidence of what takes place when visitors navigate around your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you increase user interaction with your site, which increases your online sales and conversion rates. There are a number of ways to achieve this and we’ll discuss some of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many unique features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and observe how far down your sales or product pages your visitors scroll down to as an average of how long your site can keep them engaged. HeatMapTracker lets you analyze each and every visitor session to see how visitors are interacting with your site or some pages on your website.
- Unlimited session screen captures and browser session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can spy on visitors on your website for a few days, 1 week, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can easily see which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on the content that visitors are more interested in. You can also monitor regional demographics of your visitors and learn where they are coming from.
Additional features:
The table below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and feedback that users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what works (i.e. where people are clicking) and what doesn’t work (where users aren’t clicking). For example, are users engaging with your videos? Are they clicking on images thinking that they are links to another destination?
- Get useful information on how to refine your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experimentation to improve your home page’s visitor impact, or maximize the impact of the site’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element needs to be inserted, reworked, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Compare if users tend to click on images vs buttons versus text links, and how specific user segments interact within your website.
- Troubleshoot potential site security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering robust products and product support. The product download area includes video instructions for installing and configuring the software.
Product Price
Heat Map Tracker is available in 3 different versions:
- Basic (Single) License – Single use only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to ten sites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the other editions (click tracking, heat maps, browser replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing service providers. Price = $497.00 One-off payment.
Please Note: The price of Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The price shown above was current when this content was published. This may not be the actual pricing set by the product developer when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services like Google Analytics provide important information on things such as the number of people visiting your website, how they found it and what they do whilst on your site. However, if you want to truly gain an insight into how your web site and your content is helping your visitors to connect with your digital presence, then a heat map analytics tool can be very practical.
We recommend buying a license of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for increasing your online sales.
For more details, visit the software website: HeatMapTracker – Live ClickTracking And HeatMap Tracking Software
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