The ability to track, monitor and understand the behavior of visitors and users on your website or blog is absolutely vital to your online success.
The adage ”you can’t manage what you can’t measure” is as true in the digital economy as always. If you don’t know what is happening when visitors arrive on your web site, how would you know what needs to be improved?
Business owners have looked for accurate ways to track and analyze what is happening since websites were first invented. From simple tracking counters, to very sophisticated statistical tracking tools like Google Analytics and other applications that can provide detailed key metrics.
Analyzing visitor behaviour is important for the success of your business, not only because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that past user behavior is the best way to predict future behavior. Better, in fact, than demographics.
Although being able to track valuable details such as how many web visitors are arriving on your site, what pages they are arriving on and departing from, how long they are remaining on your site for, which terms people are searching for, average page views, referring web sites, and so on, is extremely essential, wouldn’t it also be excellent to be able to track exactly what users are clicking on, where they are visiting the longest for, which hyperlinks they are clicking on, which areas of the content they are pausing on, and more?
Fortunately, heat map tracking technology makes this possible. Website heatmaps can be used to display areas of a website page most frequently scanned by online visitors. Web heat maps can also be used alongside other forms of statistical software and session replay tools.
If you own a WordPress website or blog, then you can easily add heat map tracking with recorded session replays to your arsenal of essential business analysis tools with a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that lets you record your web site users’ entire session and creates live heat maps showing precisely where users are clicking and where they scroll on your web pages.
HeatMapTracker application allows you to capture every action your visitors make.
More info: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more you know how your visitors are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your readers from fully accessing your site, like confusing site navigation layouts, or disruptive banner ads. As a site owner, you can guide your readers to complete certain actions, such as opting into a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature which can show you what links on your web page visitors are clicking, a heatmap will reveal any clicks that visitors are making on your page, regardless of whether these are actual links or not. This is important because if a heatmap analysis reveals that readers are clicking on a graphic element that they think is a link, but turns out not to be a hyperlinked image, you could easily repair this by adding a link to the image, or make it crystal clear to your users that the image is just a visual element.
Heatmaps, therefore, are one of the most useful ways to test the design of your site, measure how navigatable your content is and help to improve conversions.
Here are just some of the benefits of using Heat Map Tracker to track visitor behavior on your website:
Monitor Everything Visitors Do On Your Site
HeatMapTracker captures every user browsing movement on your website, allowing you to see all clicks, eye-tracking and page scrolls.
Full Control With No Limitations
The software allows you to self-host the technology, giving you no restrictions on session recording and playbacks.
Unlimited Upgrades & Enhancements
There is a one-off cost to own the software, after which you are then entitled to receive unlimited updates and future enhancements for free.
Some additional benefits of the software include:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your website, you can discover issues that prevent users from progressing to the end of your sales funnel and correct these.
- Stop Guessing About User Behavior: The video recordings of your users’ sessions allow you to understand exactly what happens on your web site. Heat Maps let you see exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they stay on a particular location, how fast they scroll down your pages and more! No more guesses or hoping … just real information of what goes on when users come to your website.
- Increase Website Sales: HeatMap Tracker lets you increase visitor interaction with your business, which improves sales and conversions. There are a number of ways to do this and we’ll go over a few of these in the “Tips” section further below.
Features
HeatMap Tracker includes many features for WordPress users. Here are just some of these:
- Fast and easy to install and set up. Ready to use in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time on and monitor how far down your page your users read down to as an average of the length of time your content can keep them interested. HeatMap Tracker lets you analyze each and every user action to see how users are interacting with your site or some pages on your web site.
- Unlimited session recording and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can spy on visitors on your web pages for one day, a week or two, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can easily see which pages your users are moving towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your readers care about. You can also analyze regional demographic data of all visitors and see where they are visiting from.
Additional software features:
The image below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials plugin customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your website to improve your results:
- Understand what works (i.e. where people are clicking) and what doesn’t work (where people aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements believing that these link to another destination?
- Get useful information on how to improve your landing pages, sign up forms, checkout processes, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” testing to improve your landing page’s visitor impact, or maximize the impact of the home page’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any content section should be inserted, rearranged, or deleted.
- Produce “before” and “after” comparison reports for digital services.
- Analyze whether visitors prefer to click images versus buttons versus text links, and how specific user segments engage within your website.
- Confirm suspected website security weaknesses and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly respected internet marketer with a solid reputation for providing great products and customer support. The product download area includes video tutorials for installing and configuring the software.
Product Pricing
HeatMap Tracker is available in 3 different versions:
- Basic (Single) License – Allows you to install on one site. Price = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to ten websites. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital marketing agencies. Price = $497.00 Single Payment.
Please Note: The cost to purchase HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price when this content was written. This may or may not be the actual price set by the product developer when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide very useful metrics on things such as the number of people landing on your pages, how they are finding it and what they are doing whilst visiting your web site. However, if you want to really gain an understanding into how your website and your content is helping your visitors to connect with your digital presence, then a heatmap analytics service can be a very practical way to do this.
We suggest purchasing a copy of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, visitor engagement and to increase your online sales.
For more details, check out the software here: HeatMapTracker – Live Click-Tracking & Heat Map Tracker
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