The ability to understand the behavior of visitors and users on your web site is absolutely vital to your online success.
The old saying ”you can’t manage what you don’t measure” is as true in the digital economy as always. If you don’t know what is happening on your website, then how will you know what needs to be improved?
Business owners have looked for useful tools to track and understand visitor behaviour since websites were first created. From simple tracking counters, to very sophisticated and powerful statistical tracking software like Google Analytics which provide very granular metrics.
Tracking user behaviour is vitally important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your performance, but testing also confirms that previous visitor behaviour is the most reliable indicator of future behavior. It’s a more reliable predictor in fact, than user demographics.
While the ability to track statistical details such as how many unique web users are checking out your site, which pages they are entering and exiting, how long they are remaining on your site for, what terms people are searching for, page views, referring sites, and so on, is vitally essential, wouldn’t it also be fantastic to be able to view exactly what users are clicking on, where on your site they are navigating around in, which hyperlinks they are clicking on, what areas of your site visitors are most intrigued about, and more?
Fortunately, heatmap technology makes this easy. Website heat maps have been used to monitor areas on a website page most frequently scanned by visitors. Web heatmaps can also be integrated with other forms of statistical software and session replay tools.
If you own a WordPress-powered site, then you can easily add heat map tracking and session replays to your collection of essential online analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress and that visually tracks your web site visitors’ entire session and creates live heatmaps showing exactly where they click and where they scroll throughout your site.
HeatMapTracker software lets you record every action your users make.
For more details go here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your visitors are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the specific barriers that prevent your users from fully engaging with your website, such as unclear site navigation layouts, or distracting banner ads. As a site owner, you can help your readers to complete certain actions, such as join a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can show you what links on your page users are clicking, a heatmap will also display any clicks that users are making on your page, whether these are links or not. This is important because if a heat map report helps you discover that visitors are clicking on an image that they suppose to be a link, but happens to not be a hyperlinked image, you could quickly remedy this by adding a link to the image, or make it clear to your users that the image is just a visual element.
Heat maps, therefore, can be one of the most useful methods to test the design of your site, see how navigatable your site is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to monitor visitor behaviour on your site:
Observe Everything Visitors Do On Your Website
The script creates a playback video of every browsing session on your website, allowing you to see all links and buttons clicked, eye-tracking and page scrolls.
Full Control Without Limitations
The script is hosted on your server, giving you no restrictions on recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-off investment to buy the application, which then entitles you to receive unlimited application updates and all future enhancements for free.
Additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web pages, you can spot challenges that prevent users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behaviour: The video playbacks of your users’ sessions reveal precisely what is taking place on your website. Heat Maps let you see exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they choose to stay in a particular location, how quickly they navigate down your content and more! No more guesses or assuming wrongly … just real evidence of what happens when users visit your site.
- Increase Visitor Engagement: HeatMap Tracker lets you increase visitor interaction with your business, which creates better online sales and conversion rates. There are many ways to achieve this and we present some of these in the “Tips” section later in this review.
Features
Heat Map Tracker includes many features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors look at and see how far down your product pages your users scroll as an average of how long your web copy can engage them for. The software lets you review and analyze each and every visitor session to help you see how they are interacting with your site or some pages on the website.
- Unlimited session screen captures and user session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can measure users on your web pages for 1 day, a couple of weeks, a month, or more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your readers are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your visitors are more interested in. You can also analyze regional location data of all visitors and learn which part of the world they are coming from.
Additional features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials that users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your results:
- Understand what works (i.e. where people are clicking) and what’s not working (where visitors are not going to). For example, are users watching your videos? Are they clicking on graphic elements believing that these are links to somewhere else?
- Get useful data on how to improve your landing pages, sign up forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” tests to improve your website’s “first impression”, or optimize the impact of your home page’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify whether a section of your content could be added, rearranged, or removed.
- Produce “before” and “after” comparison reports for web services.
- Compare if users prefer to click on images versus buttons versus text links, and how specific user segments engage with your website.
- Review suspected site security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering reliable product quality and customer support. The member download area includes video instructions for installing and configuring the software.
Product Cost
HeatMap Tracker comes in three editions:
- Basic (Single) License – Licensed for one domain. Price = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 domains. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 One-time.
Please Note: The cost to purchase the HeatMapTracker product depends on whether there are any promotions or limited-time specials being offered. The pricing above was current when this review was published. This may or may not be the actual price set by the plugin developer when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services such as Google Analytics can provide you with very useful data on things such as how many people are coming to your website, how they find it and what they are doing whilst visiting your website. However, if you want to really gain an insight into how your website and its content is being used by your visitors to connect with your digital presence, then a heat map analytics application can be very practical.
We suggest getting a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to make more online sales.
For complete details, visit the software website: HeatMapTracker – Live Click-Tracking & Heat Map Tracker
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