The ability to track and monitor the behavior of visitors and users on your website is absolutely vital to your online success.
The old adage ”you can’t manage what you can’t measure” is as true in the digital age as ever. If you don’t know what is going on on your web pages, how will you improve your online results?
Business owners have looked for ways to track and understand what is happening since websites first appeared. From simple tracking counters, to very powerful analytical software like Google Analytics and other applications which record an incredible level of key metrics.
Understanding user behavior is important for the success of your business, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that past consumer behavior is the most reliable indicator of future behaviour. It’s an even more more reliable predictor in fact, than consumer demographics.
Although the ability to track key reports like the number of web visitors are visiting your website, what pages they are landing on and leaving from, how long they are remaining on your website for, what keywords people are searching for, page views, referring websites, and so on, is vitally useful, wouldn’t it also be useful to be able to view exactly what users are doing, where they are navigating around in, what links they are clicking on, which parts of the site they are browsing, and so on?
Fortunately, heat map technology makes this easy and possible. Website heatmaps can be used to analyze areas on a web page that visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytics and session replay tools.
If you own a WordPress web site, then it’s easy to add heat map tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress (and other CMS applications) and that visually records your web site users’ movements and creates live heatmaps showing where they are clicking and where they are scrolling on your web pages.
HeatMapTracker application also allows you to spy on every click your visitors make.
Go here to learn more: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are engaging with your content, the more you can improve your site’s user experience. Imagine knowing the exact issues that prevent your visitors from fully accessing your site, such as confusing site navigation elements, or disruptive ads. As a site owner, you can help your site visitors to complete certain actions, such as opt into a newsletter or clicking on specific links.
While Google Analytics has its overlay feature that can show you what links on a page visitors are clicking, a heatmap will also show you any clicks that users are making on your page, regardless of whether these are links or not. This is important because if a heat map report helps you discover that visitors are clicking on a graphic element which they think is a link, but happens to not be a link, you would be able to quickly edit this by linking the image to the page your visitors are trying to get to, or make it clear to your users that the image is just a design element.
In short, heatmaps can be one of the best methods to test your site design, assess how navigatable your content is and improve conversions.
Here are just some of the benefits of using Heat Map Tracker to monitor visitor behavior on your web site:
Monitor Everything Users Are Doing On Your Web Site
The application lets you record every browsing session on your site, enabling you to view all which page elements are being clicked, eye-tracking and page scrolls.
Complete Control Without Limitations
The application allows you to self-host the technology, giving you no limits on session recording and pageviews.
Unlimited Upgrades & Enhancements
There is a one-off cost to purchase the software, after which you are then entitled to receive unlimited application upgrades and new features for free.
Additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web pages, you can identify problem areas preventing visitors from taking desired actions and improve visitor engagement.
- No More Guessing Visitor Behavior: The video playbacks of your users’ browser sessions let you observe precisely what is taking place on your web pages. Heatmaps let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they choose to stay on a specific area, how far they scroll down your site and more! No more guesses or hoping … just real metrics of what goes on when visitors land on your web site.
- Increase Website Sales: Heat Map Tracker lets you increase visitor engagement with your site, which improves your online sales and conversions. There are a number of ways to do this and we list a few of these in the “Tips” section later in this review.
Features
HeatMap Tracker includes many unique features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and measure how far down your product pages your visitors scroll as an indicator of the length of time your website and/or sales copy can retain their attention. HeatMapTracker lets you review and analyze every single user action to help you understand how users are interacting with your website or specific pages on your website.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can spy on visitors on your website for a day, a couple of weeks, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see total visitors, tracked pages and total sessions the heat map analytics software has recorded for each project. You can easily see which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on pages that users are more interested in. You can also see regional demographic data of your visitors and learn which part of the world they are visiting from.
Additional features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and feedback that users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Understand what works (i.e. where visitors are clicking) and what doesn’t work (where visitors aren’t going to). For example, are visitors engaging with your videos? Are they clicking on images assuming that they are links to another location?
- Get useful data on how to improve your landing pages, sign up forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Creating “above the fold” tests to improve your landing page’s “first impression”, or maximize the impact of your website’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify whether any content needs to be added, rearranged, or deleted.
- Produce “before” and “after” comparison reports for web-related services.
- Test if users prefer to click on images vs buttons versus text links, and how particular user segments interact with your web site.
- Analyze potential website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing reliable products and product support. The product download area contains video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in three different editions:
- Basic License – Use on 1 site. Cost = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to 10 sites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, browser replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you like, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing agencies. Cost = $497.00 One-time.
Note: The price of HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin is selling for the pricing shown above. This may not be the actual price set by the software developer when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services like Google Analytics can provide very useful information on things such as the number of people arriving on your site, how they are finding it and what they are doing whilst visiting your web pages. However, if you want to truly gain a deep understanding into how your web site and your content is helping your visitors to connect with your digital presence, then a heat map analytics software application can be extremely practical.
We suggest purchasing a license of Heat Map Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for increasing your sales.
For full details, visit the software website here: HeatMap Tracker – Real-Time ClickTracking And HeatMap Tracker
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