The ability to track and monitor visitor behavior is absolutely important to the success of your digital presence.
The old adage “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening when users arrive on your web pages, then how can you improve your results?
Website users have been looking for ways to track and analyze what visitors are going to do on their web-sites since websites were first developed. From basic counters that track visitor numbers, to sophisticated and powerful statistical tracking software like Google Analytics which track and display an exceptional amount of key measurements.
Understanding user behavior is very important for a successful website, not just because it enables you to understand what visitors are doing so you can improve your results, but research also shows that past visitor behaviour is the most reliable way to predict future behavior. More reliable, in fact, than visitor demographics.
While being able to track statistical details such as the number of web users are arriving on your website, which pages they are coming and leaving from, how long they are staying on your site for, what terms are being searched for, page views, referring sites, etc …, is extremely important, wouldn’t it be excellent to be able to track precisely what visitors are doing, where on your pages they are staying the longest time on, which hyperlinks they are clicking on, which parts of the site visitors are pausing to read more about, and more?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps have been used to help pinpoint areas on a web site page most frequently scanned by web visitors. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking and video session replays to your arsenal of essential web site analysis tools using a simple to use and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that lets you visually record your web site users’ complete session and generates live heat maps that show precisely where users click and where they scroll throughout your web pages.
The HeatMapTracker analytics tool allows you to see your website from your visitor’s perspective.
For more details, visit the software site here: Heat Map Tracker
Benefits
The more accurate data you have about how your visitors are interacting with your website, the more you can improve your site’s user experience. Imagine knowing the specific challenges that prevent your users from fully engaging with your website, such as unclear site navigation layouts, or disruptive design elements. As a site owner, you can guide your visitors to perform certain actions, such as opt into your newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature that can show you what links on your web page are being clicked, a heat map will display any clicks that users are making on your page, whether these are links or not. This is important because if a heat map analysis reveals that readers are clicking on a graphic element that they think is a link, but is actually not a link, you could easily edit this by linking the image to the page your visitors are trying to get to, or let your visitors know that the image is not a link.
Heat maps, therefore, can be one of the best ways to test the design of your site, measure how readable your content is and improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to monitor user behaviour on your web site:
Observe Everything Visitors Do On Your Web Pages
HeatMap Tracker creates a video of every user browsing movement on your site, enabling you to see all links and buttons clicked, eye-tracking and page scrolls.
Complete Control With No Limitations
The script is hosted on your server, giving you no limits on visitor recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-off investment to own the software, after which you are then entitled to receive unlimited upgrades and all future enhancements for life.
Some additional benefits of the HeatMap Tracker software include the following:
- Improve Site Usability: By seeing how visitors navigate your website, you can uncover problems that prevent users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing Visitor Behavior: The video recordings of your users’ sessions allow you to know precisely what takes place on your website. Heatmaps let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they stay in a specific section, how far they travel down your content and more! No more guesses or assuming wrongly … just pure information of what takes place when users come to your web pages.
- Increase User Engagement: Heat Map Tracker helps you increase user interaction with your site, which improves sales and conversion rates. There are many ways to do this and we go over several of these in the “Tips” section later in this review.
Features
HeatMap Tracker provides many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors look at and see how far down your product pages your users read down to as an indicator of the length of time your web copy can keep them engaged. The software lets you review and analyze each and every visitor session to see how they are interacting with your website or specific pages on the site.
- Unlimited session recording and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can record visitor sessions on your site for 1 day, a week, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can easily view the top pages your users are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that visitors are more interested in. You can also see regional location data of all visitors and learn which part of the world they are coming from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Understand what works (i.e. where visitors click) and what doesn’t work (where visitors aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images believing that they lead to somewhere else?
- Get insights on ways to refine your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” testing to improve your site’s “first impression”, or optimize the impact of the website’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if a page element needs to be added, modified, or deleted.
- Create “before” and “after” case studies for online marketing services.
- Test whether visitors prefer to click images versus buttons versus text links, and how specific user segments engage within your web site.
- Investigate confirmed site security exploits and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing robust products and customer support. The product download area includes video tutorials for installing and configuring the software.
Product Price
Heat Map Tracker is available in 3 versions:
- Basic License – Use on 1 site. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to 10 websites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Price = $497.00 One-time.
Please Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the plugin retails for the prices shown above. This may not be the actual price charged by the software seller when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services like Google Analytics can provide you with important data on things such as the number of people coming to your pages, how they find it and what they are doing whilst on your website. However, to truly gain deeper insights into how your web site and its content is being used by your visitors to connect with your business online, then a heat map analytics application can be a very practical way to do so.
We recommend purchasing a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and for generating more sales of your products or services.
For more information, check out the software here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Software
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