Being able to track and monitor the behavior of visitors and users on your site is absolutely important to your online success.
The adage ”you can’t manage what you don’t measure” is as important today as always. If you don’t know what is happening on your web site, how will you get better results online?
Business owners have looked for ways to track and understand what is happening since websites were first invented. From basic counters that track visitors, to powerful statistical tracking software like Google Analytics and other applications that track incredibly granular key data.
Tracking user behavior is important for the success of your marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been proven over and over that previous visitor behaviour is the most reliable indicator of future behaviour. More reliable, in fact, than knowing user demographics.
While being able to monitor valuable metrics such as how many unique web users are coming to your site, what pages they are arriving on and departing from, how long they are staying on your website for, keyword searches, page views, referring websites, and so on, is vitally useful, wouldn’t it be great to know exactly what users are doing, where on your pages they are navigating through, which hyperlinks they are clicking on, which areas of your site visitors are browsing, and so on?
Fortunately, heatmap tracking technology makes this possible. Web heat maps have been used to help locate areas in a web page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of web analytics and session replay tools.
If you use WordPress, then you can easily add heat map tracking with recorded session replays to your collection of key online analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other programs) and that visually tracks your website visitors’ every movement and creates instant heat maps that show where they click and where they scroll on your site content.
The HeatMapTracker software enables you to see your site from your visitor’s unique point of view.
Go here to learn more about this analytics tool: Heat Map Tracker
Benefits
The more accurately you know how your readers are interacting with your site, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that have been preventing your site visitors from fully accessing your website, like unclear site navigation layouts, or disruptive adverts. As a site owner, you can guide your readers to complete certain actions, such as join a newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature which can give you an idea of which links on a page users are clicking, a heatmap will display any clicks that visitors make on your site, regardless of whether they are links or not. This is important because if a heatmap report reveals that visitors are clicking on a graphic element which they suppose to be a link, but is actually not a link, you would be able to quickly repair this by adding a link to the image, or make it absolutely clear to your readers that the image is just a graphic.
Heatmaps, therefore, are one of the most useful ways to test the design of your website, see how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track visitor behaviour on your web site:
Monitor Everything Visitors Do On Your Site
The script captures every user browsing movement on your site, allowing you to capture all page clicks, eye-tracking and scrolls.
Complete Control Without Limitations
The script is self-hosted, giving you unlimited session recording and playbacks.
Unlimited Upgrades & Enhancements
There is a one-time investment to own the script, after which you are then entitled to receive unlimited software updates and added features for free.
Additional benefits include:
- Improve User Experience: By seeing how visitors use your web site, you can uncover problem areas preventing visitors from taking desired actions and optimize your site.
- Stop Guessing Visitor Behaviour: The screen video recordings of your users’ sessions show you exactly what is taking place on your web site. Heat Maps let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they choose to stay on a particular area, how quickly they navigate down your content and more! No more guesses or hoping … just factual data of what goes on when people navigate around your web site.
- Increase Website Sales: HeatMap Tracker lets you increase user engagement with your site, which increases sales and conversion rates. There are many ways to do this and we go over a few of these in the “Tips” section further below.
Software Features
Heat Map Tracker provides many great features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and monitor how far down your sales or product pages your users scroll down to as a measure of the length of time your sales message can engage them for. Heat Map Tracker lets you analyze each and every user session to help you see how users are interacting with your website or some pages on your website.
- Unlimited session screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can capture visitor sessions on your site for a few days, a few weeks, a month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see how many total visitors, tracked pages and all recorded user sessions HeatMapTracker has recorded for each project. You can easily see which pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that users are more interested in. You can also access regional demographic data of all visitors and see which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Discover what works (i.e. where people are clicking) and what doesn’t work (where visitors are not going to). For example, are visitors engaging with your videos? Are they clicking on images believing that these may be linking to another location?
- Get useful information on how to refine your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of your site’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any new content could be inserted, redesigned, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Test if visitors tend to click on images versus buttons versus text links, and how particular user segments engage with your website.
- Diagnose potential website security problems or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a well-known online marketer with a solid reputation for providing great products and customer support. The product download area includes video instructions for installing and configuring the software.
Software Cost
HeatMap Tracker is available in 3 separate editions:
- Basic (Single) License – Use on one site. Price = $197.00 One-time.
- Professional (Multiple) License – Installs on up to ten sites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for web service providers. Cost = $497.00 Single Payment.
Note: The price of the HeatMap Tracker software depends on whether there are any promotions or limited-time specials being offered. Presently, the software is being retailed for the pricing shown above. This may not be the actual pricing set by the software seller when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics can provide important metrics on things such as the number of people landing on your website, how they are finding it and what they are doing whilst on your site. However, if you want to really gain a real-time understanding into how your web site and your content is helping your visitors to connect with your business online, then a heat map analytics service can be extremely practical.
We recommend that you consider getting a license of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your website’s user-experience, engagement and to get more sales of your products or services.
For more information, check out the software here: HeatMapTracker – Live ClickTracking & HeatMap Tracking Software
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