Being able to understand the behavior of visitors on your web site is absolutely vital to the success of your digital presence.
The adage ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening when users arrive on your web site, then how would you know what elements of your web site need to be improved?
Website users have looked for ways to track and understand what users are doing in their sites since websites were first introduced. From basic counters that track visitor numbers, to very powerful analytical software like Google Analytics and other applications that can capture incredibly detailed metrics.
Understanding visitor behavior is vitally important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also confirms that past visitor behavior is the most reliable indicator of future behavior. It’s an even better predictor, in fact, than user demographics.
While the ability to view valuable metrics such as the number of unique web users are checking out your website, which pages they are coming and leaving from, how long they are staying on your site for, keyword searches, unique page views, referring web sites, etc …, is vitally useful, wouldn’t it be useful to be able to view exactly what visitors are doing, where on your site they are visiting the longest for, which hyperlinks they are clicking on, what parts of your site visitors are browsing, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps have been used to locate areas in a website page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that works with WordPress (and other programs) and that lets you record your web site visitors’ entire session and generates live heatmaps that show where they click and where they are scrolling throughout your pages.
The HeatMapTracker software enables you to see your site from your visitor’s perspective.
More info: HeatMap Tracker
Benefits
The more information you have about how your visitors are interacting with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact barriers that have been preventing your readers from fully accessing your site, like confusing site navigation elements, or distracting design elements. As the website owner, you can encourage your visitors to perform certain actions, such as joining your newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can show you what links on your page are being clicked, a heatmap can show you any clicks that users are making on your site, whether they are actual links or not. This is a significant difference because if a heat map analysis helps you discover that visitors are clicking on a graphic element which they think is a link, but happens to not be a hyperlinked image, you can quickly change this by adding a link to the image, or let your readers know that the image is just a graphic.
In short, heat maps are one of the most useful methods to test the design of your site, see how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track user behavior on your website:
See Everything Users Do On Your Web Pages
HeatMapTracker captures every user browsing session on your site, enabling you to see all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control Without Limitations
The application allows you to self-host the technology, giving you no-limit session recording and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time investment to purchase the script, which then entitles you to receive unlimited software updates and all future enhancements for free.
Additional application benefits include:
- Improve Your Marketing Efforts: By seeing how visitors use your website, you can uncover problems preventing visitors from taking desired actions and improve your sales process.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ sessions reveal precisely what is taking place on your website. Screen overlays let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they browse on a particular location, how far they travel down your content and more! No more guesses or making wrong assumptions … just factual information of what goes on when users come to your website.
- Increase Website Sales: HeatMap Tracker lets you increase user engagement with your site, which improves online sales and conversions. There are many ways to achieve this and we list some of these in the “Tips” section later in this review.
Features
HeatMapTracker offers many great features for website owners. Here are just a few of these:
- Quick and simple to install and implement. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and measure how far down your sales pages your visitors scroll down to as a measure of how long your web copy can keep them interested. Heat Map Tracker lets you analyze every single user experience to see how users interact with your site or certain pages on your web site.
- Unlimited visitor screen captures and user session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can record visitors on your pages for a few days, a week, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for each project. You can quickly view which pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving pages that visitors are more interested in. You can also view regional location data of your visitors and learn which part of the world they are coming from.
Additional software features:
The image below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and comments users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:
- Understand what works (i.e. where visitors are clicking) and what’s not working (where visitors aren’t clicking). For example, are people watching your videos? Are they clicking on graphic elements believing that these are links to another destination?
- Get ideas on ways to optimize your landing pages, signup forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” tests to improve your website’s visitor impact, or optimize the impact of the website’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether any content should be included, reworked, or taken out.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare whether visitors tend to click images vs buttons versus text links, and how particular user segments interact with your website.
- Diagnose confirmed website security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing reliable product quality and support. The members area includes video tutorials for installing and configuring the software.
Product Pricing
Heat Map Tracker comes in 3 different versions:
- Basic License – Single installation only. Price = $197.00 One-time.
- Professional License – Installs on up to ten domains. Price = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web service providers. Price = $497.00 Single Payment.
Please Note: The price of the HeatMapTracker software can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the plugin sells for the amounts shown above. This may or may not be the actual price set by the software developer when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services like Google Analytics can provide useful information on things such as the number of people landing on your site, how they found it and what they do whilst visiting your web site. However, to really gain deep knowledge into how your site and your content is being used by your visitors to connect with your digital presence, then a heatmap analytics software tool can be a great way to do this.
We recommend purchasing a license of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to generate more online sales.
For more information, visit the software website: Heat Map Tracker – Live Click-Tracking And Heat Map Tracker
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