The ability to track and see visitor behavior is extremely important to the success of your business online.
The old saying ”you can’t manage what you can’t measure” is as important in the digital economy as ever. If you don’t know what is going on on your website, then how would you know what needs to be improved?
People have been looking for smart tools to track and analyze what visitors are going to do in their web sites since web sites first appeared. From simple tracking counters, to sophisticated and powerful analytical tools like Google Analytics and other applications that can record and display incredibly fine key data.
Tracking visitor behavior is important for the success of your digital marketing and content strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that past consumer behavior is the most reliable indicator of future behavior. More reliable, in fact, than knowing demographics.
Although the ability to understand statistical reports such as how many visitors are coming to your website, what pages they are entering and exiting, how long they are staying on your site for, keywords searched, page views, referring web sites, etc …, is highly useful, wouldn’t it be fantastic to be able to view precisely what visitors are clicking on, where on your pages they are navigating through, which hyperlinks they are clicking on, which parts of your page they are pausing on, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps are used to review areas on a website page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress-powered website or blog, then you can easily add heat map tracking with recorded user session replays to your arsenal of essential website analysis tools with an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that works with WordPress (and other web applications) and that lets you visually track your site users’ movements and generates live heat maps that show where they are clicking and where they scroll on your web site.
HeatMapTracker software enables you to capture every move your users make.
Go here to learn more: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors interact with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully engaging with your site, like unclear site navigation elements, or disruptive ads. As a site owner, you can encourage your readers to perform certain actions, such as opt into a newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of what links on your page are being clicked, a heat map can display any clicks that visitors make on your site, whether they are actual links or not. This is important because if a heatmap report helps you discover that visitors are clicking on a graphic element which they suppose to be a link, but turns out not to be a link, you could easily remedy this by linking the image to the destination your readers are trying to get to, or make it perfectly clear to your readers that the image is not linked.
Heat maps, therefore, can be one of the best ways to test your site design, assess how readable your content is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track user behaviour on your web site:
Capture Everything Visitors Do On Your Site
The software records every browsing movement on your site, enabling you to capture all links and buttons clicked, eye-tracking and scrolls.
Full Control With No Restrictions
The software allows you to self-host the technology, giving you no-limit session recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-off investment to buy the software, after which you are then entitled to receive unlimited script updates and added features for free.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors navigate your web pages, you can spot challenges preventing users from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing Visitor Behaviour: The screen video recordings of your visitors’ sessions reveal exactly what takes place on your website. Screen overlays let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they stay on a particular area, how far they scroll down your pages and more! No more guesses or making wrong assumptions … just factual data of what goes on when visitors land on your site.
- Increase Visitor Engagement: Heat Map Tracker helps you increase visitor engagement with your business, which improves your online sales and conversions. There are a number of ways to achieve this and we’ll present some of these in the “Tips” section later in this review.
Features
HeatMap Tracker provides many great features for site owners. Here are just some of these:
- Quick and easy to install and configure. Ready to go in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and observe how far down your sales pages your visitors scroll down to as an average of how long your site can keep them engaged. HeatMap Tracker lets you analyze every single user session to see how visitors interact with your site or specific pages on the web site.
- Unlimited session recording and session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can record visitor sessions on your site for a few days, one week, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all sessions the heatmap analytics software has recorded for each project. You can easily view the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that visitors care about. You can also view regional demographic data of your visitors and learn which part of the world they are coming from.
Additional features:
The table below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and feedback that plugin users have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Learn what works (i.e. where people click) and what’s not working (where users are not clicking). For example, are visitors engaging with your videos? Are they clicking on images thinking that these link to another section?
- Get useful information on how to refine your landing pages, sign-up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get practical data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” tests to improve your home page’s visitor impact, or maximize the impact of the site’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if an element on your page could be inserted, edited, or deleted.
- Produce “before” and “after” case studies for online marketing services.
- Analyze if visitors tend to click images versus buttons vs text links, and how particular user segments interact within your web site.
- Diagnose confirmed site security issues or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known online marketer with a solid reputation for providing reliable product quality and customer support. The product download area includes video instructions for installing and configuring the software.
Software Cost
HeatMapTracker comes in 3 versions:
- Basic (Single) License – Single installation only. Price = $197.00 One-time.
- Professional License – Allows you to use on up to ten sites. Price = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other licenses (click-tracking, heat maps, session replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web agencies. Price = $497.00 One-time.
Note: Current pricing for the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the plugin is selling for the pricing shown above. This may or may not be the actual price charged by the plugin author when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services like Google Analytics provide useful data on things such as the number of people coming to your site, how they find it and what they are doing during their visits. However, if you want to really gain an understanding into how your web site and its content is being used by your visitors to interact with your digital presence, then a heat map analytics tool can be extremely useful.
We recommend that you consider buying a license of HeatMapTracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, engagement and to generate more sales of your products or services.
For more details, check out the software here: HeatMap Tracker – Live Click-Tracking And Heat Map Tracker
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