The ability to track, monitor and understand visitor behavior is most important to the success of your digital presence.
The management adage “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is happening when users arrive on your website, how can you know what needs to be improved?
Business owners have looked for ways to track and understand visitor behavior since websites were first developed. From simple tracking counters, to sophisticated analytical tools like Google Analytics which deliver very detailed information.
Analyzing visitor behaviour is very important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but research also proves that previous user behavior is the most reliable indicator of future behaviour. It’s a better predictor, in fact, than knowing demographics.
While being able to understand statistical details like the number of unique visitors are landing on your web site, which pages they are arriving on and departing from, how long they are staying on your website for, keyword searches, average page views, referring sites, etc …, is extremely important, wouldn’t it also be fantastic to be able to know exactly what users are doing, where they are navigating through for the longest period of time, which links they are clicking on, what areas of your content visitors are pausing to read more about, and so on?
Fortunately, heatmap technology makes this easy and possible. Web heat maps can be used to help pinpoint areas of a web site page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of statistical software and session replay tools.
If you own a WordPress-powered site, then it’s easy to add heat map tracking with session replays to your collection of key web site analysis tools with an easy-to-install and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you record your web site users’ movements and generates instant heatmaps showing precisely where they click and where they are scrolling throughout your web pages.
The HeatMapTracker analytics tool also allows you to spy on every move your users make.
More info: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your users engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your users from fully benefiting from your site, such as unclear navigation layouts, or distracting banner ads. As a site owner, you can help your site visitors to perform certain actions, such as opting into a newsletter or clicking on specific links.
Although Google Analytics has an overlay feature that can give you an idea of what links on your page are being clicked, a heatmap can also display any clicks that visitors make on your page, whether these are links or not. This is a significant benefit because if a heatmap report reveals that visitors are clicking on a graphic element which they suppose to be a link, but is actually not a hyperlinked image, you could easily repair this by linking the image to the destination your users are trying to get to, or make it crystal clear to your users that the image is not linked.
In short, heat maps can be one of the best methods to test your site design, see how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor visitor behaviour on your website:
Monitor Everything Users Do On Your Site
The script creates a video of every visitor session on your site, allowing you to capture all page clicks, eye-tracking and page scrolls.
Complete Control Without Restrictions
The script is self-hosted, giving you no restrictions on user recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time investment to buy the application, after which you are then entitled to receive free updates and enhancements.
Additional software benefits include:
- Improve Your Marketing Efforts: By seeing how visitors experience your site, you can discover issues preventing users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing Visitor Behavior: The screen video recordings of your visitors’ sessions show you precisely what is happening on your web pages. Click overlays let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they choose to stay in a particular section, how far they navigate down your site and more! No more guesses or hoping … just pure data of what happens when users land on your web site.
- Increase Online Sales: HeatMap Tracker helps you increase visitor engagement with your site, which creates better sales and conversions. There are many ways to achieve this and we’ll go over a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker offers many great features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and monitor how far down your sales pages your visitors scroll as a measure of how long your sales message can keep them interested. HeatMapTracker lets you review and analyze each and every visitor experience to see how visitors interact with your website or certain pages on your site.
- Unlimited visitor recording and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can spy on user sessions on your pages for a few days, one week, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for all projects. You can quickly view which pages your readers are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that your visitors are more interested in. You can also view regional demographic data of your visitors and learn where they are visiting from.
Additional features:
The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and feedback that plugin users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what’s working (i.e. where people are clicking) and what’s not working (where people are not going to). For example, are people watching your videos? Are they clicking on graphic elements believing that these link to another location?
- Get ideas on ways to improve your landing pages, sign up forms, memberships, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” experimentation to improve your site’s “first impression”, or optimize the impact of the site’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if any content section could be inserted, edited, or deleted.
- Create “before” and “after” case studies for web-related services.
- Test whether visitors prefer to click on images vs buttons versus text links, and how particular user segments engage within your website.
- Investigate suspected site security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing reliable products and support. The product download area includes video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker is available in 3 versions:
- Basic License – Single installation only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to install on up to ten websites. Price = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the other editions (click-tracking, heat maps, session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition lets you install the software on as many sites as you need, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web agencies. Cost = $497.00 Single Payment.
Note: The cost of purchasing the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. The price above was correct at the time this review was written. This may not be the actual pricing set by the plugin seller when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services such as Google Analytics can provide useful data on things such as the number of people landing on your pages, how they are finding it and what they are doing whilst on your website. However, if you want to truly gain deeper insights into how your web site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics application can be a very practical way to do so.
We recommend purchasing a copy of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and for increasing your online sales.
For more information, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracker
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