The ability to track, monitor and understand the behavior of visitors on your web site is very important to the success of your business online.
The old business management saying ”you can’t manage what you can’t measure” is as important today as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, then how would you get better results online?
People have been looking for practical methods to track and understand what users are up to in their web-sites since web sites were first developed. From simple tracking counters, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications which provide an exceptional level of key measurements.
Understanding visitor behavior is vitally important for the success of your web site, not just because it enables you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that previous visitor behaviour is the best way to predict future behavior. It’s an even more more reliable predictor in fact, than knowing demographics.
While being able to monitor valuable details such as how many web visitors are landing on your web site, what pages they are coming and leaving from, how long they are remaining on your site for, keyword searches, page views, referring pages, etc …, is vitally useful, wouldn’t it also be great to track exactly what visitors are clicking on, where on your site they are navigating around in, which hyperlinks they are clicking on, which parts of your page visitors are most interested in, and so on?
Fortunately, heat map tracking technology makes this possible. Website heatmaps are used to help locate areas on a web page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of statistical software and session replay tools.
If you own a WordPress web site, then you can easily add heat map tracking and session replays to your arsenal of key site analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software program that is compatible with WordPress (and other web programs) and that visually tracks your web site visitors’ entire journey and creates instant heatmaps showing where they click and where they are scrolling on your site content.
HeatMapTracker software also allows you to see your site from your visitor’s unique perspective.
For more details, visit the script site here: Heat Map Tracker
Benefits
The more accurate data you have about how your readers engage with your web site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that prevent your users from fully accessing your site, such as unclear navigation elements, or distracting adverts. As a site owner, you can guide your readers to perform certain actions, such as signing up to your newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of what links on a web page are being clicked, a heat map can show you any clicks that users are making on your page, whether they are actual links or not. This is an important benefit because if a heatmap report reveals that visitors are clicking on a graphic element which they imagine to be a link, but happens to not be a link, you would be able to easily edit this by linking the image to the page your visitors are trying to get to, or make it clear to your visitors that the image is just a graphic.
In short, heat maps can be one of the most useful ways to test your site design, measure how navigatable your content is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to track visitor behaviour on your site:
Observe Everything Visitors Do On Your Site
The script captures every user browsing session on your web site, allowing you to capture all links and buttons clicked, eye-tracking and scrolls.
Complete Control Without Limitations
The script allows you to self-host the technology, giving you unrestricted session recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-time investment to buy the script, after which you are then entitled to receive lifetime upgrades and enhancements.
Some additional benefits of the script include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your website, you can uncover challenges preventing visitors from taking desired actions and reach your site objectives.
- No More Guessing Visitor Behavior: The video recordings of your visitors’ sessions show you precisely what happens on your site. Heat Maps let you know exactly which elements users click on, where they are drawn to most on your site, how long they stay on a particular spot, how far they navigate down your site and more! No more guesses or hoping … just accurate evidence of what happens when visitors come to your web pages.
- Increase Online Sales: HeatMapTracker lets you improve visitor engagement with your site, which increases sales and conversion rates. There are a number of ways to achieve this and we’ll list some of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many features for WordPress users. Here are just a few of these:
- Fast and easy to install and set up. Ready to use in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your pages visitors look at and monitor how far down your sales or product pages your visitors scroll down to as an average of the length of time your site can keep them interested. HeatMap Tracker lets you study every single visitor action to help you learn how visitors are interacting with your website or particular pages on the website.
- Unlimited session screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can capture user sessions on your web pages for 1 day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can easily see which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your users care about. You can also monitor regional demographic data of your visitors and discover which part of the world they are coming from.
Additional features:
The table below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials that plugin customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Discover what’s working (i.e. where people are clicking) and what doesn’t work (where users aren’t clicking). For example, are visitors watching your videos? Are they clicking on graphic elements believing that these may be links to somewhere else?
- Get practical information on ways to refine your landing pages, signup forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” experimentation to improve your website’s visitor impact, or optimize the impact of your website’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if a page element could be inserted, edited, or removed.
- Create “before” and “after” comparison reports for digital marketing services.
- Test if users tend to click on images vs buttons versus text links, and how specific user segments interact within your site.
- Diagnose suspected site security weaknesses and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering reliable products and customer support. The member download area contains video tutorials for installing and configuring the software.
Software Price
HeatMap Tracker comes in 3 different editions:
- Basic (Single) License – Licensed for 1 site. Cost = $197.00 One-time.
- Professional License – Licensed for up to ten websites. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web development service providers. Cost = $497.00 One-time.
Please Note: The cost to purchase the HeatMapTracker product depends on whether there are any promotions or limited-time specials being offered. The pricing shown above was current at the time this review was written. This may or may not be the actual price charged by the plugin author when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing information:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can give you some useful data on things such as how many people are arriving on your website, how they found it and what they do whilst on your web pages. However, if you want to truly gain a real-time understanding into how your web site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics tool can be extremely useful.
We suggest getting a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to make more online sales.
For full details, visit the software website: HeatMap Tracker – Live Click-Tracking & HeatMap Tracking Software
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