The ability to track and monitor visitor behavior is most important to your online success.
The old management saying ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening on your site, then how can you know what elements of your site need to be improved?
Businesses have been searching for practical tools to track and understand what is happening since websites were first developed. From basic counters that track visitor numbers, to very sophisticated statistical tracking software like Google Analytics and other applications which can capture detailed key information.
Knowing visitor behavior is very important for the success of your online business marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your results, but research also shows that past visitor behaviour is the most reliable way to predict future behavior. It’s an even better indicator, in fact, than knowing demographics.
While being able to view valuable information like the number of web users are visiting your site, which pages they are landing on and leaving from, how long they are remaining on your site for, keywords searched, page views, referring pages, and so on, is vitally essential, wouldn’t it also be fantastic to know precisely what users are reading, where they are navigating through for the longest period of time, what hyperlinks they are clicking on, which parts of the page they are mostly interested in, and so on?
Fortunately, heatmap technology makes this easy. Website heat maps can be used to locate areas of a web site page that online visitors scan most frequently. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software.
If you own a WordPress website or blog, then it’s easy to add heat map tracking and video session replays to your arsenal of key website analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other applications) and that visually records your website visitors’ movements and generates live heat maps that show precisely where they click and where they scroll throughout your pages.
HeatMapTracker analytics tool allows you to look over the shoulders of everyone who visits your web site.
Go here to learn more about this analytics tool: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your users engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully accessing your site, like confusing navigation elements, or disruptive adverts. As a site owner, you can guide your visitors to perform certain actions, such as signing up to a newsletter or click on specific links.
While Google Analytics has its overlay feature which can show you which links on a page are being clicked, a heatmap will also display any clicks that visitors make on your page, regardless of whether they are actual links or not. This is important because if a heatmap report helps you discover that visitors are clicking on a graphic element that they imagine to be a link, but turns out not to be a hyperlinked image, you would be able to easily change this by adding a link to the image, or let your visitors know that the image is not a link.
In short, heat maps can be one of the most useful ways to test your site design, see how readable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track visitor behavior on your website:
Record Everything Visitors Do On Your Web Site
The software captures every browsing session on your site, enabling you to view all page clicks, eye-tracking and page scrolling.
Full Control Without Restrictions
The script is self-hosted, giving you no-limit recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-off investment to purchase the software, after which you are then entitled to receive unlimited software upgrades and added features for life.
Some additional benefits of the application include the following:
- Improve Site Usability: By seeing how visitors experience your site, you can uncover issues that prevent users from taking desired actions and correct these.
- No More Guessing User Behaviour: The screen video recordings of your users’ browsing sessions reveal precisely what takes place on your site. Heatmaps let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they choose to stay on a particular area, how fast they travel down your content and more! No more guesses or hoping … just accurate intel of what goes on when users explore your web pages.
- Increase Website Sales: HeatMap Tracker lets you improve visitor interaction with your business, which increases online sales and conversions. There are many ways to achieve this and we list several of these in the “Tips” section further below.
Features
HeatMapTracker provides many unique features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time view and monitor how far down your page your users scroll down to as a measure of the length of time your sales message can retain their attention. Heat Map Tracker lets you analyze every single visitor experience to see how visitors interact with your site or some pages on your web site.
- Unlimited session screen captures and visitor session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can spy on visitor sessions on your pages for a day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that your users are more interested in. You can also monitor regional location data of all visitors and discover which part of the world they are coming from.
Additional features:
The image below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials that users have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Understand what works (i.e. where users click) and what doesn’t work (where visitors aren’t clicking). For example, are people watching your videos? Are they clicking on graphic elements believing that they link to another area of your site?
- Get useful information on ways to improve your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” testing to improve your website’s visitor impact, or maximize the impact of the site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a section of your content could be included, rearranged, or taken out.
- Produce “before” and “after” case studies for web services.
- Compare whether visitors tend to click on images versus buttons versus text links, and how particular user segments engage with your website.
- Review confirmed site security exploits and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for delivering robust product quality and support. The product download area includes video instructions for installing and configuring the software.
Software Pricing
Heat Map Tracker comes in three different versions:
- Basic (Single) License – Single use only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to ten websites. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Price = $497.00 Single Payment.
Note: Pricing for this product depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin is being retailed for the amounts shown above. This may not be the actual pricing charged by the plugin seller when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics can provide very useful data on things such as the number of people visiting your website, how they are finding it and what they are doing during their visits. However, to truly gain an understanding into how your website and its content is being used by your visitors to connect with your business online, then a heat map analytics service can be a great way to do this.
We recommend that you consider buying a license of HeatMap Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to make more web sales.
For complete details, visit the software website: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracking Plugin
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