The ability to track and see visitor behavior is most important to the success of your business online.
The saying “if you can’t measure it, you can’t manage it” is as true in the digital age as it has ever been. If you don’t know what is happening on your site, then how can you know what areas need improving?
Website users have been looking for ways to track and understand user behaviour since websites were first invented. From simple tracking counters, to sophisticated analytical software like Google Analytics and other applications that can provide granular key data.
Tracking user behavior is vitally important for the success of your digital marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but research also shows that past user behaviour is the best predictor of future behavior. It’s an even better indicator, in fact, than knowing user demographics.
Although being able to view key reports like how many visitors are arriving on your web site, what pages they are arriving on and departing from, how long they are staying on your website for, what keywords people are searching for, unique page views, referring websites, and so on, is extremely important, wouldn’t it be useful to be able to view precisely what users are reading, where on your pages they are staying the longest time on, which links they are clicking on, what areas of your content visitors are reading, and more?
Fortunately, heat map technology makes this easy and possible. Website heatmaps are used to display areas in a web site page most frequently scanned by web visitors. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress-powered website or blog, then it’s easy to add heatmap tracking with session replays to your arsenal of key web site analysis tools using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress and that lets you record your web site visitors’ complete journey and creates live heat maps showing precisely where users click and where they scroll throughout your pages.
HeatMapTracker analytics tool also allows you to look over the shoulders of everyone who visits your site.
More info: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the exact barriers that have been preventing your readers from fully accessing your website, like unclear navigation elements, or distracting design elements. As the site owner, you can encourage your visitors to complete certain actions, such as opting into a newsletter or click on specific links.
While Google Analytics has an overlay feature which can show you what links on a web page visitors are clicking, a heat map will display any clicks that visitors make on your site, whether they are links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on an image that they think is a link, but turns out not to be a hyperlinked image, you can easily change this by linking the image to the page your users are trying to get to, or let your visitors know that the image is not a link.
In short, heat maps can be one of the most useful methods to test your site design, measure how readable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behaviour on your website:
Monitor Everything Visitors Are Doing On Your Web Pages
HeatMapTracker lets you record every user browsing session on your website, allowing you to record all clicks, eye-tracking and page scrolling.
Complete Control With No Limitations
The software is hosted on your own server, giving you no restrictions on session recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-off investment to buy the HeatMapTracker application, which entitles you to receive unlimited upgrades and added features for free.
Additional software benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors experience your website, you can discover issues preventing users from taking desired actions and improve visitor engagement.
- Stop Guessing User Behaviour: The video playbacks of your visitors’ browser sessions let you observe exactly what is taking place on your website. Screen overlays let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they choose to stay in a particular area, how far they travel down your site and more! No more guessing or making wrong assumptions … just accurate intel of what goes on when visitors come to your site.
- Increase Online Sales: HeatMap Tracker lets you increase visitor interaction with your business, which creates better sales and conversion rates. There are many ways to achieve this and we list a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many great features for website owners. Here are just a few of these:
- Quick and simple to install and set up. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors spend more time reading and monitor how far down your sales pages your users read down to as a measure of the length of time your site or content can keep them engaged. Heat Map Tracker lets you study every single user session to help you see how visitors are interacting with your website or particular pages on your web site.
- Unlimited session screen captures and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can measure users on your website for 1 day, a week or two, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded sessions HeatMap Tracker has recorded for all projects. You can easily view the top pages your users are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that visitors are more interested in. You can also view regional demographics of all visitors and see which part of the world they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials that plugin customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what works (i.e. where visitors click) and what’s not working (where users are not clicking). For example, are people watching your videos? Are they clicking on images thinking that these link to somewhere else?
- Get useful data on ways to improve your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” testing to improve your home page’s visitor impact, or maximize the impact of the site’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify whether an element on your page should be inserted, modified, or deleted.
- Produce “before” and “after” comparison reports for web services.
- Analyze if visitors prefer to click images versus buttons vs text links, and how particular user segments engage with your web site.
- Investigate potential site security issues or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering great product quality and support. The product download area includes video instructions for installing and setting up the software.
Software Cost
HeatMapTracker is available in three separate versions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-time.
- Professional License – Use on up to 10 domains. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heat maps, browser session recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Cost = $497.00 One-off payment.
Note: The price of the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time special offers. The pricing above was correct when this content was published. This may or may not be the actual pricing charged by the product seller when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price here:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services such as Google Analytics can give you some great metrics on things such as how many people are coming to your site, how they are finding it and what they do during their visits. However, to really gain deeper insights into how your web site and your content is being used by your visitors to engage with your business online, then a heatmap analytics tool can be extremely useful.
We recommend that you consider buying a copy of Heat Map Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to get more web sales.
For complete details, visit the software website: HeatMapTracker – Live ClickTracking And HeatMap Tracking Software
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