Being able to track, monitor and understand visitor behavior is absolutely vital to the success of your business online.
The saying ”you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is happening when users arrive on your web site, how would you know what areas need improving?
People have looked for smart tools to track and analyze user behavior since web sites first appeared. From basic counters that track visitors, to powerful and sophisticated statistical tracking software like Google Analytics and other applications that can provide granular information.
Understanding visitor behaviour is important for the success of your website, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous user behavior is the best predictor of future behavior. It’s an even more more reliable indicator in fact, than demographics.
Although being able to analyze valuable reports like how many unique visitors are exploring your site, which pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, average page views, referring sites, and so on, is highly important, wouldn’t it be great to be able to view precisely what users are clicking on, where on your site they are navigating around in, what links they are clicking on, which areas of the page visitors are most intrigued about, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps are used to review areas in a web page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay tools.
If you own a WordPress site, then you can easily add heat map tracking and session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress and that visually tracks your website users’ complete session and generates live heat maps showing where they click and where they scroll on your website.
HeatMapTracker application also allows you to see your site from your visitor’s point of view.
For more details, visit the script site here: HeatMapTracker
Benefits
The better you know how your visitors are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that have been preventing your readers from fully benefiting from your website, such as unclear site navigation elements, or disruptive design elements. As the website owner, you can help your site visitors to complete certain actions, such as sign up to your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can show you what links on a page visitors are clicking, a heatmap can also display any clicks that users make on your site, whether these are actual links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on an image which they think is a link, but turns out not to be a hyperlinked image, you can quickly repair this by linking the image to the destination your visitors are trying to get to, or make it perfectly clear to your readers that the image is not a hyperlink.
In short, heatmaps can be one of the most useful ways to test the design of your site, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track visitor behavior on your web site:
Monitor Everything Visitors Are Doing On Your Site
Heat Map Tracker captures every visitor movement on your website, enabling you to observe all links and buttons clicked, eye-tracking and scrolls.
Full Control With No Restrictions
The software is hosted on your own server, giving you no restrictions on session recording and playbacks.
Free Upgrades And Enhancements
There is a one-off cost to own the software, after which you are then entitled to receive unlimited upgrades and added features for life.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors experience your web pages, you can identify difficulties preventing users from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behavior: The screen video recordings of your users’ sessions allow you to observe precisely what happens on your web site. Overlays let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they choose to stay in a particular area, how far and quickly they scroll down your content and more! No more guessing or assuming wrongly … just pure metrics of what happens when users navigate around your web site.
- Increase User Engagement: HeatMap Tracker lets you improve visitor engagement with your site, which improves your online sales and conversion rates. There are a number of ways to do this and we’ll go over several of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker includes many unique features for web site owners. Here are just a few of these:
- Fast and simple to install and set up. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and measure how far down your sales or product pages your visitors read down to as a measure of the length of time your sales message can keep them engaged. Heat Map Tracker lets you analyze each and every visitor action to help you understand how visitors interact with your site or particular pages on your web site.
- Unlimited visitor recording and session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can capture visitors on your website for a few days, a few weeks, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for all projects. You can quickly see which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on pages that your readers are more interested in. You can also see regional location data of all visitors and discover where they are coming from.
Additional software features:
The image below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials that users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Learn what’s working (i.e. where visitors click) and what doesn’t work (where visitors are not clicking). For example, are users watching your videos? Are they clicking on images believing that these lead to another location?
- Get insights on how to improve your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” experiments to improve your landing page’s “first impression”, or maximize the impact of the site’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify if any new content could be added, modified, or deleted.
- Create “before” and “after” case studies for digital marketing services.
- Analyze if visitors tend to click images versus buttons versus text links, and how specific user segments engage with your website.
- Diagnose potential site security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering reliable products and product support. The member download area contains video instructions for installing and setting up the software.
Software Cost
HeatMap Tracker is available in 3 versions:
- Basic License – Installs on 1 website. Price = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 websites. Price = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it ideal for web agencies. Cost = $497.00 One-time.
Note: Price details for the product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was current at the time this review was published. This may not be the actual pricing charged by the product developer when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services like Google Analytics provide useful information on things such as how many people are arriving on your pages, how they find it and what they do whilst visiting your web site. However, if you want to really gain an understanding into how your web site and its content is helping your visitors to connect with your business online, then a heatmap analytics tool can be a very practical way to do so.
We recommend getting a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for increasing your web sales.
For full details, visit the software website here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracker
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