Being able to track, monitor and understand the behavior of visitors and users on your website or blog is extremely important to the success of your digital presence.
The old business management adage “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your web site, then how will you get better results?
Businesses have been looking for ways to track and analyze what users are up to in their web pages since websites first appeared. From simple counters that track the number of visitors, to powerful and sophisticated statistical tracking tools like Google Analytics and other applications that can track and display detailed data.
Learning about visitor behaviour is vitally important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but testing also shows that past visitor behavior is the most reliable indicator of future behaviour. It’s a more reliable indicator in fact, than visitor demographics.
Although the ability to monitor key information such as how many web visitors are exploring your web site, which pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, average page views, referring sites, etc …, is highly useful, wouldn’t it also be excellent to be able to view exactly what visitors are clicking on, where on your site they are navigating through, which links they are clicking on, what areas of your content visitors are browsing, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heat maps are used to analyze areas in a website page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking with session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that works with WordPress (and other web programs) and that lets you track your web site users’ entire journey and creates instant heat maps showing where they click and where they scroll throughout your site content.
The HeatMapTracker application enables you to look over the shoulders of every person who comes to your web site.
Learn more about the software here: Heat Map Tracker
Benefits
The more you know how your readers interact with your web site, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that have been preventing your site visitors from fully engaging with your site, such as confusing site navigation elements, or distracting ads. As a site owner, you can encourage your site visitors to complete certain actions, such as sign up to a newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature which can give you an idea of what links on a web page are being clicked, a heat map will display any clicks that users are making on your page, regardless of whether they are actual links or not. This is an important benefit because if a heatmap report reveals that users are clicking on a graphic element that they suppose to be a link, but is actually not a link, you would be able to easily remedy this by adding a link to the image, or let your visitors know that the image is not linked.
In short, heatmaps can be one of the best ways to test your site design, measure how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor user behaviour on your site:
Monitor Everything Users Do On Your Web Site
The script creates a playback video of every visitor session on your website, allowing you to view all clicks, eye-tracking and page scrolling.
Full Control Without Limitations
The software allows you to self-host the technology, giving you no-limit session recording and pageviews.
Unlimited Updates & Enhancements
There is a one-off cost to purchase the script, which entitles you to receive free upgrades and future enhancements.
Some additional application benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your site, you can identify challenges that prevent users from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behaviour: The screen video playbacks of your visitors’ sessions allow you to know precisely what takes place on your web pages. Screen overlays let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they choose to stay in a specific area, how far and quickly they navigate down your site and more! No more guesses or hoping … just factual intel of what goes on when people come to your web site.
- Increase Visitor Engagement: HeatMap Tracker lets you improve user interaction with your site, which increases online sales and conversion rates. There are many ways to achieve this and we discuss some of these in the “Tips” section further below.
Features
HeatMap Tracker offers many unique features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors look at and measure how far down your sales or product pages your users scroll as an indicator of how long your web copy can keep them interested. Heat Map Tracker lets you study every single visitor experience to see how they are interacting with your website or some pages on your website.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can capture users on your website for a day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your users are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that your readers care about. You can also review regional demographic data of all visitors and see where they are coming from.
Additional features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and feedback that users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Discover what works (i.e. where people click) and what’s not working (where users are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that they are links to somewhere else?
- Get useful information on ways to optimize your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” testing to improve your landing page’s visitor impact, or optimize the impact of the site’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify if any new content could be inserted, redesigned, or deleted.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare if users tend to click images versus buttons vs text links, and how specific user segments engage with your website.
- Review confirmed site security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected internet marketer with a solid reputation for delivering robust products and product support. The member download area includes video instructions for installing and setting up the software.
Software Cost
HeatMap Tracker is available in 3 versions:
- Basic (Single) License – Allows you to use on 1 domain. Price = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 websites. Price = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the other licenses (click-tracking, heat maps, session recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web development agencies. Price = $497.00 Single Payment.
Note: Current pricing for the HeatMapTracker software can vary, depending on whether there are any promotions or limited-time special offers. Presently, the product is being retailed for the pricing shown above. This may or may not be the actual pricing set by the software author when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing information:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services like Google Analytics can provide important metrics on things such as the number of people finding your pages, how they are finding it and what they are doing during their visits. However, to really gain deep knowledge into how your web site and your content is being used by your visitors to interact with your digital presence, then a heat map analytics tool can be extremely practical.
We recommend that you consider buying a copy of Heat Map Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for increasing sales.
For complete details, visit the software website here: HeatMap Tracker – Live ClickTracking And Heat Map Tracking Software
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