The ability to understand visitor behavior is absolutely vital to the success of your digital business.
The old business adage ”you can’t manage what you don’t measure” is as true in the digital age as it has ever been. If you don’t know what is happening when users arrive on your web site, how would you know what needs to be improved?
People have looked for useful tools to track and analyze what users are up to in their internet sites since web sites first appeared. From basic tracking counters, to very powerful and sophisticated statistical tracking tools like Google Analytics and other applications which record and let you see incredibly rich key metrics.
Analyzing user behavior is vitally important for a successful digital business, not only because it enables you to understand what visitors are doing so you can better your results, but research also proves that previous visitor behavior is the best indicator of future behaviour. More reliable, in fact, than knowing visitor demographics.
Although the ability to monitor statistical reports such as how many unique visitors are coming to your site, what pages they are arriving on and departing from, how long they are remaining on your site for, which keywords are being searched for, unique page views, referring sites, etc …, is highly important, wouldn’t it be fantastic to be able to view precisely what visitors are clicking on, where they are navigating around in, which hyperlinks they are clicking on, what areas of the site visitors are pausing to read more about, and so on?
Fortunately, heatmap tracking technology makes this possible. Web heat maps are used to help pinpoint areas on a website page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of web analytic software and session replay tools.
If you own a WordPress web site, then it’s easy to add heatmap tracking and session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software tool that works with WordPress and that lets you track your web site users’ complete journey and generates live heat maps that show where they are clicking and where they scroll throughout your site content.
HeatMapTracker analytics tool also allows you to look over the shoulders of everyone who visits your site.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your readers engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your visitors from fully benefiting from your website, such as unclear site navigation elements, or disruptive banner ads. As the website owner, you can encourage your readers to complete certain actions, such as joining a newsletter or click on certain links.
Although Google Analytics has an overlay feature which can show you which links on your web page visitors are clicking, a heatmap can show you any clicks that users are making on your site, regardless of whether they are links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on a graphic element that they think is a link, but is actually not a hyperlinked image, you would be able to quickly repair this by adding a link to the image, or make it absolutely clear to your visitors that the image is just a visual element.
Heat maps, therefore, can be one of the most useful ways to test the design of your website, measure how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behavior on your website:
Monitor Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker creates a screen video of every browsing session on your site, allowing you to see all page clicks, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The application allows you to self-host the technology, giving you unrestricted visitor recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-off investment to buy the application, after which you are then entitled to receive unlimited updates and added features for free.
Additional software benefits include the following:
- Improve Site Usability: By seeing how visitors experience your web pages, you can discover difficulties that prevent visitors from taking desired actions and reach your site benchmarks.
- No More Guessing User Behaviour: The video recordings of your visitors’ sessions let you see exactly what is happening on your web site. Screen overlays let you know exactly which elements users click on, where they are drawn to most on your site, how long they choose to stay on a specific section, how far they travel down your content and more! No more guesses or making wrong assumptions … just real metrics of what happens when people move around your web site.
- Increase Visitor Engagement: HeatMap Tracker helps you increase visitor interaction with your business, which increases your sales and conversions. There are a number of ways to achieve this and we’ll list a few of these in the “Tips” section later in this review.
Features
Heat Map Tracker provides many unique features for WordPress users. Here are just a few of these:
- Fast and easy to install and implement. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and monitor how far down your sales or product pages your visitors scroll as a measure of the length of time your site or content can keep them engaged. HeatMapTracker lets you analyze each and every user session to help you see how users interact with your website or certain pages on the site.
- Unlimited session recording and visitor session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can capture users on your website for a few days, a week or two, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily view the top pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that your readers care about. You can also analyze regional demographic data of your visitors and discover which part of the world they are coming from.
Additional features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and feedback that users have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Discover what works (i.e. where users are clicking) and what doesn’t work (where users aren’t going to). For example, are people engaging with your videos? Are they clicking on images believing that these are links to somewhere else?
- Get useful information on ways to improve your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” testing to improve your website’s visitor impact, or optimize the impact of the home page’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify if a content section needs to be inserted, reworked, or removed.
- Produce “before” and “after” case studies for web-related services.
- Analyze whether users prefer to click on images vs buttons versus text links, and how particular user segments interact within your site.
- Analyze suspected site security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering robust product quality and customer support. The members area includes video tutorials for installing and configuring the software.
Product Licensing Price
HeatMap Tracker is available in 3 editions:
- Basic (Single) License – Single use only. Price = $197.00 Single Payment.
- Professional License – Allows you to install on up to ten domains. Cost = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing service providers. Cost = $497.00 One-time.
Note: Pricing details of the product depends on whether there are any promotions or limited-time specials being offered. The price above was current when this review was published. This may or may not be the actual pricing charged by the product seller when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics can give you some very useful data on things such as the number of people landing on your site, how they find it and what they are doing during their visits. However, if you want to truly gain deeper insights into how your website and its content is being used by your visitors to interact with your business online, then a heat map analytics software tool can be very practical.
We recommend purchasing a copy of HeatMap Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to generate more sales.
To learn more, check out the software here: HeatMap Tracker – Real-Time Click-Tracking & HeatMap Tracker
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