Being able to track the behavior of visitors on your website is absolutely vital to the success of your digital business.
The management saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening when users arrive on your website, how will you know what areas need improving?
Website users have been looking for accurate tools to track and understand what is happening since web sites first appeared. From simple tracking counters, to very sophisticated and powerful analytical software like Google Analytics and other applications that deliver an incredible level of metrics.
Tracking visitor behavior is vitally important for the success of your digital marketing and content strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but testing also confirms that previous visitor behaviour is the best predictor of future behaviour. Better, in fact, than user demographics.
While the ability to monitor key information such as the number of unique visitors are landing on your website, which pages they are coming and leaving from, how long they are staying on your site for, keywords searched, average page views, referring web sites, etc …, is vitally useful, wouldn’t it be great to know precisely what users are clicking on, where they are navigating around in, which links they are clicking on, which areas of the page they are browsing, and more?
Fortunately, heat map technology makes this possible. Web heat maps have been used for displaying areas of a website page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay software technologies.
If you own a WordPress-powered website or blog, then you can easily add heatmap tracking and session replays to your arsenal of key website analysis tools with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that works with WordPress (and other programs) and that visually records your web site visitors’ complete session and creates live heatmaps showing exactly where they are clicking and where they are scrolling on your site content.
HeatMapTracker application allows you to look over the shoulders of everyone who visits your web site.
Learn more about the script here: Heat Map Tracker
Benefits
The more accurate data you have about how your readers interact with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully benefiting from your site, such as unclear navigation elements, or disruptive adverts. As the website owner, you can help your readers to complete certain actions, such as signing up to a newsletter or click on certain links.
Although Google Analytics has an overlay feature which can show you what links on your web page users are clicking, a heatmap will also display any clicks that users are making on your site, whether these are actual links or not. This is a significant benefit because if a heatmap analysis helps you discover that users are clicking on a graphic element which they imagine to be a link, but is actually not a link, you could quickly fix this by linking the image to the page your users are trying to get to, or let your visitors know that the image is just a graphic.
In short, heat maps are one of the best methods to test the design of your website, see how readable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor user behavior on your website:
Observe Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker captures every visitor session on your website, allowing you to record all which page elements are being clicked, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The software is self-hosted, giving you no limits on recordings and pageviews.
Free Upgrades And Enhancements
There is a one-time investment to purchase the script, which then entitles you to receive free upgrades and all future enhancements.
Additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web site, you can uncover issues that prevent users from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing User Behaviour: The video playbacks of your users’ sessions reveal precisely what is taking place on your web site. Click overlays let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they hover on a particular location, how fast they scroll down your content and more! No more guesses or making wrong assumptions … just pure data of what takes place when users move around your web pages.
- Increase Visitor Engagement: HeatMap Tracker lets you improve visitor engagement with your business, which improves your online sales and conversions. There are many ways to do this and we list a few of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many unique features for WordPress users. Here are just a few of these:
- Fast and easy to install and implement. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and measure how far down your sales pages your visitors read down to as a measure of the length of time your site or content can keep them interested. HeatMap Tracker lets you analyze every single user action to see how they are interacting with your site or certain pages on the website.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can spy on user sessions on your web pages for a few days, a few weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can easily view the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your readers are more interested in. You can also review regional demographics of all visitors and learn which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials plugin customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your results:
- Discover what works (i.e. where visitors click) and what’s not working (where people are not going to). For example, are people watching your videos? Are they clicking on images assuming that they may link to somewhere else?
- Get useful data on ways to refine your landing pages, signup forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Creating “above the fold” experiments to improve your home page’s “first impression”, or maximize the impact of the website’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether an element on your page should be added, rearranged, or taken out.
- Produce “before” and “after” case studies for web-related services.
- Analyze if users prefer to click on images vs buttons vs text links, and how particular user segments interact with your web site.
- Analyze confirmed site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering robust product quality and support. The product download area contains video tutorials for installing and configuring the software.
Software Pricing
Heat Map Tracker is available in three separate versions:
- Basic License – Use on one website. Cost = $197.00 One-time.
- Professional License – Use on up to ten sites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition lets you install the software on as many sites as you like, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing service providers. Cost = $497.00 One-time.
Note: The cost of purchasing the HeatMap Tracker software depends on whether there are any promotions or limited-time special offers. The price above was current at the time this content was published. This may not be the actual price set by the software author when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services like Google Analytics can provide important data on things such as the number of people finding your website, how they are finding it and what they do whilst on your web site. However, to really gain a real-time understanding into how your website and its content is being used by your visitors to connect with your digital presence, then a heatmap analytics software application can be a great way to do so.
We recommend buying a copy of HeatMapTracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, engagement and for generating more sales of your products or services.
For more information, check out the software here: HeatMap Tracker – Real-Time Click-Tracking & HeatMap Tracker
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