Being able to track, monitor and view visitor behavior is absolutely important to your online success.
The saying ”you can’t manage what you can’t measure” is as important today as it has ever been. If you don’t know what is happening when users arrive on your web pages, then how can you improve your online results?
Website users have been looking for practical methods to track and understand user behaviour since websites first appeared. From simple counters that track visitor numbers, to very powerful statistical tracking software like Google Analytics which record and display comprehensively detailed key data.
Tracking visitor behaviour is vitally important for a successful digital business, not just because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that past visitor behavior is the most reliable indicator of future behaviour. It’s a more reliable predictor in fact, than knowing demographics.
While the ability to view key reports like how many visitors are checking out your web site, what pages they are arriving on and departing from, how long they are remaining on your site for, keyword searches, page views, referring pages, etc …, is extremely important, wouldn’t it be useful to be able to know precisely what visitors are clicking on, where on your site they are navigating through, which links they are clicking on, what areas of your page visitors are most intrigued about, and so on?
Fortunately, heat map technology makes this easy and possible. Website heat maps can be used to analyze areas of a web site page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your business tool box using an easy-to-install and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that lets you record your web site users’ every movement and generates instant heatmaps that show where users are clicking and where they are scrolling throughout your pages.
HeatMapTracker application allows you to look over the shoulders of every person who comes to your web site.
For more details, visit the software site here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your users from fully benefiting from your site, such as confusing navigation layouts, or disruptive adverts. As the website owner, you can guide your visitors to complete certain actions, such as join your newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature which can show you which links on your web page are being clicked, a heatmap can also show you any clicks that visitors are making on your site, whether they are actual links or not. This is important because if a heatmap analysis reveals that users are clicking on an image that they imagine to be a link, but turns out not to be a link, you could quickly fix this by adding a link to the image, or let your visitors know that the image is not a link.
In short, heatmaps can be one of the best ways to test the design of your site, measure how readable your site is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behaviour on your web site:
See Everything Users Do On Your Website
HeatMapTracker lets you record every user browsing movement on your website, allowing you to record all which buttons and links are being clicked, eye-tracking and page scrolls.
Complete Control Without Restrictions
The script allows you to self-host the technology, giving you no restrictions on session recording and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off investment to buy the software, after which you are then entitled to receive lifetime upgrades and future enhancements.
Some additional benefits include:
- Improve Your Marketing Efforts: By seeing how visitors experience your site, you can spot issues that prevent visitors from progressing to the end of your sales funnel and reach your site benchmarks.
- No More Guessing Visitor Behavior: The video recordings of your visitors’ sessions let you understand precisely what is happening on your web pages. Overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they choose to stay on a particular section, how fast they scroll down your site and more! No more guesses or assuming wrongly … just real information of what takes place when people visit your site.
- Increase Visitor Engagement: HeatMapTracker lets you increase visitor interaction with your site, which creates better sales and conversion rates. There are many ways to do this and we present a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker offers many unique features for site owners. Here are just a few of these:
- Quick and easy to install and set up. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your site visitors look at and observe how far down your page your visitors read down to as an average of how long your site or content can retain their attention. HeatMap Tracker lets you study every single user experience to see how they interact with your site or particular pages on your website.
- Unlimited session recording and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can capture users on your pages for a day, a couple of weeks, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all sessions the heatmap analytics software has recorded for each project. You can easily view the top pages your visitors are moving towards and how they interact with the content on each page, allowing you to spend more time on the content that visitors are more interested in. You can also monitor regional location data of your visitors and see which part of the world they are coming from.
Additional features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and feedback users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your results:
- Understand what’s working (i.e. where users click) and what’s not working (where users aren’t clicking). For example, are people watching your videos? Are they clicking on images assuming that they are links to another location?
- Get ideas on ways to optimize your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get practical data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” experiments to improve your website’s visitor impact, or maximize the impact of your website’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify whether any section of the content could be added, modified, or removed.
- Produce “before” and “after” comparison reports for web-related services.
- Analyze whether users tend to click on images vs buttons vs text links, and how particular user segments engage within your web site.
- Diagnose potential website security threats or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering exceptional products and customer support. The members area contains video tutorials for installing and configuring the software.
Product Pricing
Heat Map Tracker comes in three versions:
- Basic (Single) License – Allows you to use on 1 site. Cost = $197.00 One-time.
- Professional License – Allows you to install on up to ten domains. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, session replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Price = $497.00 Single Payment.
Please Note: The cost to purchase the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was current at the time this article was published. This may or may not be the actual pricing charged by the product developer when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services like Google Analytics can provide you with great information on things such as the number of people finding your site, how they found it and what they do during their visits. However, if you want to really gain deeper insights into how your web site and its content is being used by your visitors to interact with your business online, then a heat map analytics tool can be a very practical way to do so.
We suggest purchasing a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and to get more sales.
To learn more, visit the software website here: Heat Map Tracker – Real-Time ClickTracking And HeatMap Tracker
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