Being able to understand visitor behavior is absolutely important to the success of your business online.
The management saying “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening when users arrive on your web pages, how can you know what needs to be improved?
Businesses have looked for ways to track and understand what visitors are doing on their sites since websites first appeared. From basic counters that track visitors, to powerful and sophisticated analytical software like Google Analytics that can track an exceptional amount of information.
Analyzing user behaviour is important for the success of your website, not only because it allows you to understand what visitors are doing so you can improve your results, but it’s also been shown that past consumer behaviour is the best indicator of future behavior. Better, in fact, than visitor demographics.
Although the ability to monitor valuable reports like how many unique web users are arriving on your website, which pages they are landing on and leaving from, how long they are remaining on your site for, keyword searches, average page views, referring sites, etc …, is extremely essential, wouldn’t it also be fantastic to track precisely what visitors are doing, where on your site they are navigating through, what hyperlinks they are clicking on, what parts of the page visitors are most intrigued about, and so on?
Fortunately, heatmap technology makes this easy. Website heatmaps are used to display areas of a web page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your business tool box with an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software script that works with WordPress (and other website programs) and that visually tracks your site users’ movements and generates live heat maps that show precisely where users click and where they scroll throughout your site.
HeatMapTracker application also lets you see your website from your visitor’s point of view.
To learn more about this script go here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your readers engage with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully benefiting from your site, such as confusing site navigation elements, or disruptive design elements. As a site owner, you can encourage your visitors to perform certain actions, such as opt into a newsletter or clicking on specific links.
While Google Analytics has an overlay feature that can show you which links on your page are being clicked, a heat map will show you any clicks that users are making on your site, regardless of whether these are actual links or not. This is important because if a heat map report helps you discover that readers are clicking on a graphic element that they imagine to be a link, but turns out not to be a link, you would be able to easily remedy this by adding a link to the image, or let your readers know that the image is just a visual element.
In short, heat maps are one of the best ways to test your site design, assess how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor visitor behavior on your web site:
Capture Everything Visitors Do On Your Web Pages
The application records every user browsing movement on your site, enabling you to see all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The script is self-hosted, giving you no-limit recordings and pageviews.
Lifetime Updates & Enhancements
There is a one-off investment to purchase the application, which then entitles you to receive unlimited updates and all future enhancements for free.
Some additional benefits include the following:
- Improve Site Usability: By seeing how visitors experience your web pages, you can identify problem areas that prevent users from taking desired actions and optimize your site.
- Stop Guessing About User Behaviour: The screen video recordings of your visitors’ browsing sessions allow you to see precisely what is taking place on your web site. Screen overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they choose to stay in a particular spot, how far they scroll down your site and more! No more guesses or assuming wrongly … just factual evidence of what happens when visitors explore your website.
- Increase Website Sales: HeatMapTracker lets you improve visitor interaction with your business, which improves your sales and conversion rates. There are many ways to do this and we discuss some of these in the “Tips” section further below.
Features
Heat Map Tracker offers many features for web site owners. Here are just some of these:
- Fast and easy to install and implement. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and measure how far down your page your visitors scroll down to as an indicator of the length of time your website and/or sales copy can retain their attention. The software lets you review and analyze every single visitor session to see how visitors are interacting with your website or particular pages on your web site.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can measure user sessions on your web pages for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can quickly view the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your readers are more interested in. You can also access regional location data of your visitors and see which part of the world they are coming from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and feedback that customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what’s working (i.e. where users click) and what doesn’t work (where visitors aren’t going to). For example, are visitors engaging with your videos? Are they clicking on images assuming that they link to another area of your site?
- Get actionable data on how to refine your landing pages, sign up forms, sales funnel, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” tests to improve your landing page’s “first impression”, or maximize the impact of the website’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether an element on your page could be added, edited, or taken out.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare if users tend to click on images vs buttons vs text links, and how particular user segments engage with your website.
- Analyze suspected site security weaknesses and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering great product quality and customer support. The member download area includes video instructions for installing and configuring the software.
Product Pricing
HeatMap Tracker comes in 3 different versions:
- Basic (Single) License – Installs on one domain. Cost = $197.00 One-time.
- Professional License – Allows you to install on up to 10 sites. Price = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heat maps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Cost = $497.00 Single Payment.
Note: Pricing for the product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this review was written. This may or may not be the actual pricing set by the software author when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics provide important metrics on things such as how many people are arriving on your site, how they are finding it and what they are doing during their visits. However, to truly gain an understanding into how your web site and its content is helping your visitors to interact with your business online, then a heatmap analytics software application can be extremely practical.
We recommend that you consider getting a copy of Heat Map Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to generate more sales.
For complete details, check out the software here: HeatMap Tracker – Live Click-Tracking & HeatMap Tracking Software
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