Being able to understand the behavior of visitors and users on your website or blog is extremely important to the success of your business online.
The adage ”you can’t manage what you can’t measure” is as true in the digital age as ever. If you don’t know what is going on on your website, then how would you get better online results?
People have been looking for useful ways to track and understand user behaviour since websites were first developed. From basic tracking counters, to powerful and sophisticated statistical tracking tools like Google Analytics which can capture granular key information.
Understanding visitor behavior is vitally important for the success of your website, not only because it allows you to understand what visitors are doing so you can improve your results, but it’s also been shown over and over that past visitor behavior is the best way to predict future behaviour. Better, in fact, than knowing demographics.
While the ability to view statistical metrics such as how many visitors are checking out your website, which pages they are coming and leaving from, how long they are remaining on your website for, which keywords are being searched for, page views, referring pages, and so on, is vitally important, wouldn’t it be fantastic to track exactly what visitors are reading, where on your pages they are staying the longest time on, which hyperlinks they are clicking on, what areas of your site visitors are reading, and more?
Fortunately, heat map technology makes this easy. Website heat maps have been used to locate areas on a web page that online visitors scan most frequently. Web heatmaps can also be used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress and that lets you record your site users’ every movement and creates live heat maps showing exactly where they click and where they scroll throughout your site.
HeatMapTracker software lets you record every move your visitors make.
Learn more here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that have been preventing your users from fully accessing your site, like confusing navigation layouts, or disruptive design elements. As the website owner, you can encourage your users to complete certain actions, such as opting into your newsletter or click on certain links.
While Google Analytics has its overlay feature which can give you an idea of what links on your web page are being clicked, a heatmap will show you any clicks that users are making on your site, whether they are actual links or not. This is a significant difference because if a heat map report helps you discover that readers are clicking on an image which they imagine to be a link, but turns out not to be a link, you could quickly fix this by linking the image to the destination URL your visitors are trying to get to, or make it perfectly clear to your users that the image is not linked.
Heat maps, therefore, are one of the best ways to test the design of your site, measure how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behaviour on your site:
See Everything Users Are Doing On Your Site
Heat Map Tracker creates a playback video of every browsing session on your website, enabling you to record all clicks, eye-tracking and scrolls.
Full Control With No Limitations
The script is self-hosted, giving you no restrictions on session recording and pageviews.
Lifetime Updates And Enhancements
There is a one-off investment to own the HeatMapTracker script, after which you are then entitled to receive lifetime updates and enhancements.
Additional benefits include:
- Improve Site Usability: By seeing how visitors use your website, you can spot issues that prevent users from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing User Behaviour: The video playbacks of your users’ sessions reveal exactly what takes place on your website. Heatmaps let you see exactly which elements users click on, where they are drawn to most on your site, how long they hover on a particular area, how far and quickly they travel down your content and more! No more guessing or making wrong assumptions … just real evidence of what happens when users come to your web site.
- Increase Visitor Engagement: Heat Map Tracker helps you increase visitor engagement with your business, which increases online sales and conversions. There are a number of ways to do this and we’ll go over some of these in the “Tips” section further below.
Software Features
Heat Map Tracker offers many great features for site owners. Here are just a few of these:
- Quick and simple to install and implement. Ready to go in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and monitor how far down your page your users scroll down to as a measure of how long your site or content can retain their attention. HeatMapTracker lets you review and analyze every single visitor action to help you see how visitors interact with your site or specific pages on your site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can record users on your web pages for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for all projects. You can quickly view which pages your users are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that your visitors care about. You can also analyze regional demographic data of your visitors and discover which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and feedback customers have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Understand what works (i.e. where people are clicking) and what’s not working (where users are not clicking). For example, are users engaging with your videos? Are they clicking on images assuming that these may link to another area of your site?
- Get ideas on how to optimize your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” testing to improve your site’s “first impression”, or optimize the impact of your website’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if a content section needs to be added, redesigned, or taken out.
- Create “before” and “after” case studies for online marketing services.
- Test whether visitors prefer to click on images versus buttons versus text links, and how particular user segments engage with your site.
- Investigate confirmed website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for providing exceptional product quality and support. The member download area contains video tutorials for installing and setting up the software.
Product Cost
Heat Map Tracker comes in three editions:
- Basic (Single) License – Single license only. Price = $197.00 One-time.
- Professional License – Allows you to use on up to 10 sites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you like, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing service providers. Price = $497.00 One-off payment.
Note: The price of the product can vary, depending on whether there are any promotions or limited-time specials being offered. The price shown above was current when this review was written. This may not be the actual pricing charged by the product author when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing here:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services such as Google Analytics can provide very useful information on things such as the number of people landing on your site, how they find it and what they do whilst on your site. However, to truly gain deeper insights into how your web site and your content is helping your visitors to connect with your digital presence, then a heatmap analytics tool can be a very practical way to do this.
We recommend that you consider purchasing a license of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, visitor engagement and to make more online sales.
To learn more, check out the software here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracker
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