Being able to understand visitor behavior is absolutely vital to your online success.
The saying ”you can’t manage what you don’t measure” is as important in the digital age as always. If you don’t know what is going on on your web site, how would you know what needs to be improved?
People have looked for practical ways to track and analyze what is happening since websites first appeared. From basic counters that track visitors, to powerful and sophisticated analytical tools like Google Analytics which can deliver incredibly granular key data.
Analyzing user behavior is vitally important for the success of your website, not just because it enables you to understand what visitors are doing so you can better your results, but research also proves that past consumer behaviour is the best predictor of future behaviour. More reliable, in fact, than visitor demographics.
While being able to analyze statistical reports such as how many unique visitors are landing on your web site, what pages they are arriving on and departing from, how long they are remaining on your website for, what terms people are searching for, unique page views, referring websites, and so on, is vitally essential, wouldn’t it be useful to be able to know precisely what visitors are reading, where on your site they are visiting the longest time on, what hyperlinks they are clicking on, what parts of the content visitors are mostly intrigued about, and so on?
Fortunately, heat map technology makes this possible. Web heatmaps are used to analyze areas on a web page most frequently scanned by online visitors. Web heat maps are also often integrated with other forms of web analytics and session replay software.
If you own a WordPress web site, then it’s easy to add heat map tracking with recorded user session replays to your arsenal of key site analysis tools with an easy-to-install and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that lets you visually track your web site users’ movements and generates live heat maps showing exactly where users are clicking and where they are scrolling throughout your web site.
The HeatMapTracker analytics tool allows you to look over the shoulders of everyone who visits your web site.
Learn more about the software here: HeatMapTracker
Benefits
The more you know how your visitors engage with your web site, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that are preventing your prospects from fully benefiting from your site, such as confusing site navigation layouts, or distracting ads. As the website owner, you can guide your readers to complete certain actions, such as opting into a newsletter or click on specific links.
Although Google Analytics has its overlay feature which can show you which links on your page users are clicking, a heatmap can reveal any clicks that visitors make on your page, whether these are actual links or not. This is a significant benefit because if a heatmap analysis reveals that visitors are clicking on an image that they imagine to be a link, but happens to not be a link, you would be able to easily repair this by linking the image to the destination your visitors are trying to get to, or make it clear to your visitors that the image is just a graphic.
In short, heatmaps are one of the most useful methods to test the design of your website, see how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track user behavior on your site:
Monitor Everything Visitors Do On Your Web Site
Heat Map Tracker creates a playback video of every user browsing session on your site, allowing you to monitor all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The software is self-hosted, giving you unrestricted recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-off cost to own the HeatMapTracker application, after which you are then entitled to receive unlimited updates and future enhancements for free.
Some additional software benefits include the following:
- Improve User Experience: By seeing how visitors experience your web pages, you can identify problem areas that prevent users from taking desired actions and optimize your site.
- Stop Guessing User Behavior: The video recordings of your visitors’ sessions show you exactly what takes place on your site. Overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they stay in a specific area, how far they scroll down your pages and more! No more guessing or hoping … just accurate metrics of what happens when users visit your web site.
- Increase Online Sales: HeatMap Tracker helps you increase user engagement with your site, which improves your online sales and conversion rates. There are many ways to do this and we go over several of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker offers many features for website owners. Here are just some of these:
- Quick and simple to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and see how far down your sales pages your visitors scroll down to as a benchmark of the length of time your sales message can retain their attention. Heat Map Tracker lets you study every single user session to see how users are interacting with your website or specific pages on your site.
- Unlimited session recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can record users on your website for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see how many total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for all projects. You can easily see the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that your readers are more interested in. You can also analyze regional demographics of all visitors and discover which part of the world they are coming from.
Additional features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials and comments that users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Learn what works (i.e. where users click) and what’s not working (where users are not clicking). For example, are visitors watching your videos? Are they clicking on images assuming that they may be linking to somewhere else?
- Get practical information on how to improve your landing pages, sign up forms, checkout processes, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” experiments to improve your home page’s visitor impact, or maximize the impact of the landing page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify whether any new content could be inserted, redesigned, or removed.
- Produce “before” and “after” case studies for web-related services.
- Test if visitors tend to click images versus buttons versus text links, and how specific user segments interact with your website.
- Troubleshoot potential site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing great products and customer support. The product download area contains video instructions for installing and configuring the software.
Software Price
HeatMap Tracker comes in three versions:
- Basic (Single) License – Use on one domain. Cost = $197.00 Single Payment.
- Professional License – Allows you to use on up to 10 sites. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, session recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web service providers. Cost = $497.00 One-time.
Note: The cost of purchasing this product depends on whether there are any promotions or limited-time special offers. The pricing shown above was correct at the time this review was published. This may not be the actual price set by the plugin seller when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services such as Google Analytics provide very useful information on things such as how many people are visiting your site, how they found it and what they do during their visits. However, if you want to truly gain deeper insights into how your web site and your content is being used by your visitors to engage with your business online, then a heat map analytics software application can be extremely practical.
We recommend getting a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to generate more online sales.
For complete details, check out the software here: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracking Software
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