Being able to track and see visitor behavior is absolutely important to your online success.
The business management saying ”you can’t manage what you can’t measure” is as important in the digital economy as it has ever been. If you don’t know what is happening when users arrive on your website, how would you know what needs to be improved?
People have looked for smart methods to track and analyze what users are going to do in their internet sites since web sites were first introduced. From basic tracking counters, to very powerful and sophisticated analytical software like Google Analytics and other applications which can deliver incredible information.
Knowing visitor behavior is very important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can better your results, but research also shows that previous consumer behaviour is the most reliable predictor of future behavior. Better, in fact, than knowing demographics.
Although being able to view valuable metrics like how many web visitors are landing on your web site, what pages they are arriving on and departing from, how long they are staying on your website for, keywords searched, average page views, referring websites, and so on, is vitally useful, wouldn’t it also be great to be able to track exactly what visitors are reading, where on your site they are navigating through for the longest time periods, what links they are clicking on, what areas of the site they are browsing, and so on?
Fortunately, heat map technology makes this possible. Website heat maps can be used to help locate areas in a web page that web visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking with recorded visitor session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually records your web site users’ entire session and creates instant heatmaps showing exactly where users click and where they scroll throughout your web pages.
HeatMapTracker application lets you look over the shoulders of every person who comes to your web site.
Learn more about the analytics tool here: HeatMap Tracker
Benefits
The more you know how your readers engage with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully benefiting from your site, like confusing site navigation elements, or distracting adverts. As the site owner, you can guide your visitors to complete certain actions, such as join your newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature that can show you which links on your web page are being clicked, a heat map can also display any clicks that users are making on your page, regardless of whether these are links or not. This is important because if a heatmap report helps you discover that users are clicking on a graphic element which they suppose to be a link, but turns out not to be a link, you would be able to quickly edit this by linking the image to the destination your visitors are trying to get to, or let your readers know that the image is just a graphic.
In short, heatmaps are one of the most useful ways to test your site design, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor user behavior on your website:
Capture Everything Visitors Are Doing On Your Web Pages
Heat Map Tracker creates a video of every user browsing session on your web site, allowing you to see all page clicks, eye-tracking and scrolls.
Complete Control With No Limitations
The application is self-hosted, giving you unlimited session recording and playbacks.
Unlimited Updates And Enhancements
There is a one-off cost to own the HeatMapTracker script, after which you are then entitled to receive unlimited updates and all future enhancements.
Some additional benefits of the application include the following:
- Improve Your Marketing: By seeing how visitors navigate your web site, you can uncover obstacles that prevent visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing User Behavior: The video recordings of your visitors’ sessions reveal precisely what is happening on your web pages. Heat Maps let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they choose to stay on a particular spot, how far they scroll down your site and more! No more guessing or assuming wrongly … just pure intel of what takes place when visitors land on your web site.
- Increase Online Sales: HeatMapTracker helps you improve user engagement with your site, which improves online sales and conversions. There are many ways to achieve this and we’ll discuss some of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker includes many great features for site owners. Here are just a few of these:
- Fast and simple to install and implement. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time view and measure how far down the page your users read down to as an indicator of how long your site can engage them for. The software lets you analyze every single visitor experience to help you see how visitors interact with your website or specific pages on the web site.
- Unlimited session screen captures and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can record visitor sessions on your pages for a few days, one week, a month, or more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can easily see which pages your users are moving towards and how they are interacting with each page’s content, allowing you to invest more time on the content that users are more interested in. You can also see regional location data of all visitors and see where they are coming from.
Additional software features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and comments customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your results:
- Discover what works (i.e. where visitors click) and what’s not working (where people aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images assuming that they may link to another location?
- Get ideas on ways to optimize your landing pages, sign up forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” experimentation to improve your site’s visitor impact, or optimize the impact of your landing page’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify if any new content needs to be inserted, redesigned, or removed.
- Create “before” and “after” comparison reports for online marketing services.
- Test whether visitors tend to click images vs buttons vs text links, and how particular user segments engage within your web site.
- Diagnose suspected website security exploits and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a respected online marketer with a solid reputation for delivering exceptional products and customer support. The members area contains video tutorials for installing and configuring the software.
Product Cost
Heat Map Tracker comes in three separate versions:
- Basic License – Single domain only. Cost = $197.00 One-off payment.
- Professional License – Allows you to install on up to 10 domains. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heatmaps, session replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for digital marketing service providers. Price = $497.00 Single Payment.
Note: The cost of purchasing the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current pricing at the time this review was published. This may or may not be the actual pricing set by the software seller when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price here:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics can give you some very useful metrics on things such as how many people are landing on your site, how they are finding it and what they do whilst visiting your web site. However, if you want to really gain an insight into how your website and your content is helping your visitors to engage with your business online, then a heat map analytics software tool can be very useful.
We recommend getting a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for increasing your web sales.
To learn more, visit the software website here: HeatMapTracker – Real-Time ClickTracking & HeatMap Tracking Plugin
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