The ability to track and monitor visitor behavior is absolutely vital to the success of your business online.
The old management saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening on your site, how will you know what areas need improving?
Business owners have looked for smart methods to track and understand user behaviour since web sites were first introduced. From basic tracking counters, to sophisticated statistical tracking software like Google Analytics that can capture very granular key measurements.
Measuring user behavior is important for a successful online business marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your results, but testing also shows that previous visitor behavior is the most reliable indicator of future behaviour. It’s a better predictor, in fact, than knowing user demographics.
Although being able to monitor key details like the number of unique web visitors are exploring your site, what pages they are arriving on and departing from, how long they are remaining on your website for, what terms people are searching for, unique page views, referring pages, and so on, is extremely essential, wouldn’t it be excellent to be able to track precisely what visitors are reading, where on your pages they are navigating through for the longest period of time, which hyperlinks they are clicking on, what areas of your content they are mostly interested in, and more?
Fortunately, heatmap technology makes this easy. Website heat maps are used for displaying areas in a website page that visitors scan most frequently. Web heat maps can also be integrated with other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heatmap tracking and session replays to your arsenal of key site analysis tools using a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other programs) and that visually records your site users’ entire journey and generates live heatmaps showing where users click and where they scroll on your web pages.
The HeatMapTracker application also enables you to look over the shoulders of every person who comes to your site.
Go here to learn more about this script: HeatMap Tracker
Benefits
The better you know how your users are engaging with your content, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that are preventing your site visitors from fully accessing your site, like confusing site navigation elements, or distracting banner ads. As a website owner, you can encourage your visitors to perform certain actions, such as opt into a newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of which links on your page visitors are clicking, a heat map will show you any clicks that visitors are making on your site, regardless of whether they are actual links or not. This is important because if a heat map analysis helps you discover that readers are clicking on a graphic element that they think is a link, but turns out not to be a hyperlinked image, you would be able to quickly change this by linking the image to the destination your readers are trying to get to, or let your readers know that the image is just a design element.
Heat maps, therefore, are one of the most useful methods to test the design of your website, measure how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track user behaviour on your website:
Capture Everything Visitors Are Doing On Your Website
HeatMapTracker records every visitor session on your web site, enabling you to see all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The script is self-hosted, giving you no restrictions on session recordings and pageviews.
Free Upgrades And Enhancements
There is a one-time investment to own the software, after which you are then entitled to receive lifetime updates and future enhancements.
Some additional software benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your site, you can discover difficulties preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About User Behaviour: The screen video recordings of your users’ sessions reveal precisely what is taking place on your web pages. Heatmaps let you know exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they stay on a particular spot, how far and quickly they scroll down your site and more! No more guesses or making wrong assumptions … just real intel of what happens when users land on your website.
- Increase Website Sales: Heat Map Tracker lets you increase visitor interaction with your business, which increases online sales and conversion rates. There are a number of ways to do this and we’ll present a few of these in the “Tips” section further below.
Software Features
Heat Map Tracker provides many great features for site owners. Here are just a few of these:
- Quick and simple to install and implement. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors look at and monitor how far down your product pages your users scroll down to as an average of how long your sales message can keep them engaged. HeatMapTracker lets you review and analyze every single visitor experience to help you see how visitors interact with your site or specific pages on your web site.
- Unlimited session screen captures and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can spy on visitor sessions on your web pages for a day, a couple of weeks, a month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded sessions Heat Map Tracker has recorded for all projects. You can quickly view which pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your users are more interested in. You can also access regional location data of your visitors and learn where they are visiting from.
Additional software features:
The table below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials that plugin users have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Understand what’s working (i.e. where people are clicking) and what doesn’t work (where people are not clicking). For example, are users engaging with your videos? Are they clicking on images assuming that these may link to somewhere else?
- Get actionable information on ways to refine your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” testing to improve your site’s visitor impact, or optimize the impact of the website’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if any content section could be included, redesigned, or removed.
- Produce “before” and “after” case studies for web services.
- Test whether visitors tend to click images versus buttons vs text links, and how particular user segments interact within your website.
- Diagnose potential website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering great products and customer support. The member download area includes video instructions for installing and configuring the software.
Product Cost
Heat Map Tracker is available in three editions:
- Basic License – Single installation only. Price = $197.00 One-time.
- Professional License – Installs on up to ten websites. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click-tracking, heatmaps, session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web service providers. Cost = $497.00 Single Payment.
Note: Price details for Heat Map Tracker depends on whether there are any promotions or limited-time special offers. When we last checked, the plugin is being retailed for the pricing shown above. This may or may not be the actual pricing set by the plugin seller when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services such as Google Analytics can provide you with important metrics on things such as the number of people visiting your pages, how they are finding it and what they are doing during their visits. However, if you want to really gain an understanding into how your web site and your content is being used by your visitors to interact with your business online, then a heatmap analytics software application can be a very practical way to do this.
We recommend purchasing a license of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to increase online sales.
For more information, visit the software website here: Heat Map Tracker – Live ClickTracking And Heat Map Tracking Software
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